The ongoing Pandemic has changed the way people buy products and retailers sell products. COVID 19 has reshaped the whole consumer marketing this 2020. Consumer goods manufacturers and retailers should ditch the old ways and get a new perspective about the entire operation.
As soon as the Pandemic hit, most people chose the online platform for purchasing the needs rather than risking to go out for essentials. This situation made most of the shoppers take their business to the web. Essentials mostly include hygiene-maintaining items and groceries. With this, we can assure you that the buying experience will not be the same as before.
The sales scenario in the market is completely changed; it is a sudden radical change. Covid-19 has given rise to many trends disrupting the industry. There is an increased surge in online marketing. The grocery penetration of e-commerce platforms has increased from 13 percent to 31 percent as people avoid going out and ordering everything using web apps.
However, it is even seen that those who went to stores found a different experience like maintaining physical distance, hygiene, mask usage, and significantly changed to Online shopping. Well, with these changes, if CPG companies want to survive in these situations, then they must nurture the capabilities and adopt new strategies.
In an analysis done by BCG, 40% of the consumers doing online shopping are first-timers. After restrictions easing-out, 35% of the consumers are still concerned and choosing an online platform to order essentials. It is predicted that by the end of the year 2022, the grocery category in the e-commerce platforms will be three times higher than the pre-COVID situation and two times higher than the pandemic forecast.
Different CPG industries are facing varying disruptions to the demand and supply chain. Like the packaged food companies have seen a 54.2% increase in their sales in the Lockdown. On the other hand, royalty-based toys have reduced their sales due to postponed movie productions and sales.
The level of impact on the supply and demand of a few CPG industries are mentioned below:
Home & personal care: Due to the Corona outbreak, consumers started stocking essentials. There is a high demand for sanitization products, especially the bigger package size. Due to a shortage of workforce and centralized sourcing, the production was interrupted while coming to supply.
Food & beverages: Increased surge for online food and beverage orders. Majorly for dairy, ready to eat products, that too in bigger pack sizes. The supply of these demands was difficult as it raised sales required double the workforce and extra time for floor sanitization. Due to Lockdown, logistics delivery was also restricted.
Beauty & cosmetics: There is an increased demand for safe beauty & cosmetics. Online consultation and e-commerce sales increased. However, there was a temporary disruption in the supply chain due to restricted transportations, increased manufacturing demand from a single area; sales to on-trade channels were also disrupted.
Apparel & footwear: Steep decrease in consumer demand, as well as delay in new fashion launches, plus most of the people prioritized buying essentials than apparel & footwear. Due to Lockdown in major countries, the supply chain price increased, resulting in higher order cancellation.
According to a report from Deloitte, “Majority of the consumers are spending more on Convenience to meet all the requirements or their needs. Due to COVID-19, people are more likely citing contactless shopping, fulfillment on demand and easy inventory availability.” There are other key findings of the report as such :
As of April 2020, the year on year growth of the eCommerce industry increased, and reached to 68%, surpassing the previous 40% of the total sales. With the ongoing pandemic, and countries following strict guidelines it is expected to increase to 72%.
Convenience will continue to be king of the Market, more than half of the people have shown their willingness to spend more on what they want.
People now are more interested in private brands. Until 2019, only 40% were willing to pay for the same or private brands. Now during COVID 19, people being at home and more cautious about health and products they use, private label sales increased.
There is increased spending on hygiene, groceries, other sustainable products, and organic stuff, in these pandemic months. These brands will continue to play a key role in the market.
Where is the CPG industry today?
Consumer-goods roles are huge during this COVID crisis, meeting the increased demands of consumers and protecting the vulnerable. This sudden change may or may not be permanent. However, there will be a significant fundamental shift in the pattern of buying.
In the initial days of covid, the priorities were clear for the CPG sector: the safety and health essentials, ensure a strong balance sheet and maintain the availability of essential products with a resilient supply chain. The CPG manufacturers who are ahead in their supply curve drove increased enterprise agility, adapted cross-functional collaboration channels, and adjusted in the current scenarios.
However, now the case might be changing with an increased level of uncertainty; as the restrictions are slowly removed, many nonessential retailers who were forced to shut are re-opening their businesses. While it is uncertain as the Pandemic is not entirely gone, it can potentially spread and impact the economy.
Another concern is the changed buying pattern, and increased buying concerns may be carried forward to the future. While the CPG companies are the least affected than any other industry such as retail- the hospitality and traveling industry is the most affected sector.
The edible industry, such as food and beverages where growth is monitored concerning population and income, is seeing increased demand. This results in a massive surge in pantry loading and delivery.
A historical change is seen! The food & beverage sector usually lagged in other categories such as apparel & footwear, beauty & cosmetics has seen a steep fall in their sales. In contrast, the demand for food & beverage has increased. Choosing the online platform for buying than going to shops has increased. The CPG manufacturers can work with the retailers and lower the cost-to-serve to maintain their operations.
It will take significant time for the consumers to shift from current frugality and embrace the older ways. But the heightened uncertainty will be there for some time. The retailers and on-premise places should try all possible ways to win back customers’ trust. In this Pandemic, people face a financial crunch, forcing them to shift to buy products at lower prices and save money.
The ongoing pandemic has been a boon for the Consumer Packaged Goods industry. The demand for CPG increased from 10 percent to 12 percent in countries such as Italy, France, the UK, and the US.
Demand has also affected a lot and saw a market downfall, as consumption shifted from on-premise to home. It is likely to stay and persist. Most people are continuing to work at home, so companies have also taken a fresh look to strategize the workforce accordingly. It is better to change the plans according to the need of the hour and embrace new strategies.
Engage Consumers with CPG marketing
Ongoing Pandemic has increased the use of Digital Platforms by most of the Companies and customers. This situation has made the brands to look over and revise their marketing strategies to gain new opportunities and fulfill the changing consumer demand.
Some of the companies thought to take a dive and enter the direct-to-consumer market. For instance, a company launched a platform dedicated wholly to B2C. In contrast, most of the companies are still using the subscription order procedure.
However, some CPG manufacturers want to maximize their platform reach in the market and engage retailers to grab a significant share with an increased e-commerce demand. In this case, the retailers are enabled to:
Placing orders online directly
Avoid or reduce the stockouts by implementing the real-time inventory management
Have the optimized SKU’s for digital channels
Assessing new disruptive routes to market by partnering with a logistic and delivery business
There are many challenges, and the CPG companies should overcome all these to succeed in online sales. Entering into e-commerce and utilizing technology that will engage consumers by keeping a note of their preferences and priorities isn’t that easy.
Priorities the CPG industry should implement to survive now and post-pandemic
As most of the consumer’s shift to e-commerce channels, the sales of food and beverage categories will increase to 70% approximately by the year 2022. This will be the gain of CPG companies, who can develop effective omnichannel capabilities to maintain their position in the market. Simultaneously maintaining an interactive and innovative presence in the social channels.
Below are the statistics showcasing increased CPG sales during the Lockdown. It is a representation of CPG sales by channels. The first one represents the increased sales of Grocery and the second graphic representation is for Multi-Outlet and Convenience. Amid this crisis, people are trying new brands, 50% of the consumers have tried new brands, however, 66% of them are likely to stick with these new brands.
As everything is turning from Pandemic to recovery, the CPG manufacturers must shift their focus to future plans. To make your mark in the market in such a situation, the below priorities should be focused on first.
Tailor all your capabilities to unique needs
As you will already have a standardized sales practice, it would be better to concentrate on approaching the consumers and targeting different channels and segments. This means customizing how to leverage data and other information to connect with retail consumers’ unique requirements. Analyze the collected data and check what the consumers want and also what they are interested in.
For instance, if a manufacturer wants to meet specific needs, they can reorganize its cross-functional sales team. For one retail consumer, there can be more data analytics experts in the team to facilitate the omnichannel strategy at work. However, there can be an addition of supply chain and operational experts for other retail customers, streamlining retail operations.
Making your sales model more flexible will help satisfy more customers and get a leading share in the market.
Partnership to improve omnichannel experience
Retailers have to serve hugely to customers in multiple channels; having a partner will help take care of the services, insights, and products. The job is not done just by moving in between stores, navigating mobiles, and e-commerce platforms. CPG companies should support the partner to do out-of-the-box things, grab people’s attention, and build even greater loyalty.
The consumer sales team should be clear about certain things before entering into it, such as, are they working the best with the online and in-store retail partners, is there another opportunity to increase it that they might have overlooked, are all the resource allocated in line with channel strategy, how to manage conflicts between retailers, e-commerce platforms and direct-to-consumer platforms. These are some important questions that must be analyzed before jumping in.
In an omnichannel experience, the more that data, the more accurate the result. A retailer knows what’s happening in his/ her region, while the manufacturers know how the products are performing in the market and different channels.
By having analyzed information, retailers can understand and optimize the omnichannel experience. If we take a step further, this analysis can innovate new ways to reach people.
Increase efficiency with Digital Tools
Now we are in such an era where contactless buying is preferred. With the outbreak of Coronavirus, people prefer less risky or contactless buying. Prioritizing the online process and minimizing human contact to avoid infections.
This situation arose a digital wave, where every business is trying to be on the online platform, mostly the product selling companies. Most aspects, such as taking the order, delivery, and customer service, are digitized.
This crisis forced the consumer goods industries to minimize human contact in the production and delivery department. In the same way, it forced the retailers to reduce human connection in distribution to stores.
However, digitization came as a savior in this crisis period. The three digitization process that came in handy are:
The route to market model digitization letting the customers know about your products,
automation of all in-store activities,
having advanced analytical experts by your side to get informed insights on shoppers’ patterns and product performance in the market.
The services such as telesales, messages, emails, e-commerce presence will, for sure, retain the market popularity of the product once the Pandemic passes.
Acting fast and adapting to an ever-changing market will always help the business. COVID-19 crisis has created a lot of challenges and changes in the market. It also discovered how important a retailer and manufacturer relation is.
In the Shutdown and panic buying situation, some recognized companies have stood still; well, on the other hand, few of the recognized brands are facing a steep fall in their sales. It all depends on how fast you grasp the changing market and shoppers’ interest and adapt to it.
The more resilient the company is, the less impact it has on its business. Simultaneously, it might take some time to wear-out the impact of COVID-19. This situation has reinforced the consumer-goods company’s values, providing the best chance to strengthen the retail partners’ marketplace.
Now it is time to be more analytical and plan to work uniquely and create increased value, presence, and engage people in their product.
If you are a blogger and write articles and have a fear of your content can be copied, then you are afraid of the copyright and copyright infringement. Scammers and tricksters are even present in the Content, developing the field. While some of the issues seem to be legal, but, specific problems go beyond the line.
What is copyright?
It is a legitimate right which exists for each and everyone around the globe. This right allows the original work creator to analyze other people. Who has tried to copy or manipulate their work! This right exists for only a limited period.
Eventually, it rightfully depends upon the Act of Limitation and Exception to Copyright Law. Which also includes some of the fairways of usage. One of the most significant limitations of the Copyright Act is it only protects the original documents. Not the ideas and creativity which are present in the underlying one.
What is copyright infringement?
The works that are protected by copyright law. And later on, using those same works is known as copyright infringement without having any permission. This even includes some of the exclusive rights, such as the right to reproduce, the right to display, or the right to distribute. The original creator may grant this.
The original creator of the work is called as the copyright holder. The copyright holder may be himself or someone under him who is responsible for it. To avoid copyright infringement, the original creators usually take all the legal actions before releasing it in the market.
Below are a few steps to protect your content from copyright and copyright infringement issues:
IN FOOTER KEEP COPYRIGHT ALERT
If you have a blog, it avoids all the copyright issues are advised to add an alert regarding it. And maintain it with time to time. Although people usually don’t understand this and seriously, no one can stop. If the content is meant to be copied, it will be copied anyhow even with the copyrights.
Licensed Content means if a person wants to use your content, then the terms that he has to follow to your materials. And then post an alert which says that “all the rights are reserved.” Which can also be the part of the original copyright notice.
But, instead, if you want to get the creative outputs and want to make your work useful and used by others. The creation of its license is waste.
And the terms and rules and regulations should be mentioned explicitly for the external use of the work.
So, that no misunderstanding will be there in the future and it will not focus entirely on your site. This should be made sufficiently clear for everyone even if the readers who look for information.
TOOLS HELPING IN DETECTING COPIED CONTENT
Nowadays, in the market, there are numerous amount of available devices. Using these tools, you can detect where your content is or who is utilizing it: Google analyzer is the best tool for this and the most reliable one.
(source: Google transparency report)
It is straightforward to use in the below search option you have to give the URL of your work site. Then click the search button that’s it, it gives the whole report of the website that has copied from your site or the original site. In this way, you can track your content and how and where it is used?
COPYRIGHTS FOR THE IMAGES
People sometimes even copy the images from the original created one of the unique website. Somewhere below the picture try to write the copyright disclaimer. While people try to copy if they can find the disclaimer of the copyright issues.
The only solution for those who want to get free images is to check Free stock images. Nonetheless, there are a lot of websites which provide free photos without any copyright issues that too of high definition, you can use those images. You have to sign up for those sites and enjoy getting free and HD images. Some of the best places which provide free images without copyright issue are like Pixabay, Adobe stock, Usplash, etc.
USE GOOGLE ALERTS
If you have some static content and don’t know how to protect it as you don’t even have the RSS feed. That’s when Google alerts come as a savior. Sign Up for Google alerts and start creating signals for every page with various names, quotes, and phrases. Then you can get the RSS feed and email disclaimers when there is a copyright issue or copyright infringement.
FOOTER FOR RSS FEED
There are a lot of plugins that are present for different essential platforms. When it comes to RSS feed, it becomes necessary to add the footer. The blogs can be republished quickly with the conventional ways that are mentioned. To which you should be able to add some of the internal links which direct to your site with some copyright alerts.
Copyright Infringement has become a headache to the writes and daily work by the tricksters. We hope that you found some solutions for the issue if you are facing.
We will update with more such steps which will help you to keep your content safe from the tricksters.
Hope you liked our tips, if you have any query, do write to us, we will help you with the same.
The past year has been a tumultuous for many brands and marketers. Deterioration of trust and slowdown of organic reach has forced marketers to dive deeper and deeper into paid strategies.
One of the most relevant and exciting trends in the sphere of digital and especially social media marketing is the trend towards video. The trend isn’t merely being driven on the consumer side, but is also being heavily inspired by technological forces.
Thus it isn’t just speculation in regards to where we’re headed to in the world of video marketing, the data is clear – it speaks for itself. Video is the future, and we’re only at the beginning of the video world. This year is definitely the video’s time to shine.
In this article, I’ll explore the video statistics on the consumer side and two primary strategies that businesses of all sizes can start to adopt in regards to their social media marketing on social media to maximize their ROI.
Video statistics on the consumer side
Millennials between 25-34 years old consumed the most video content online. More pertinently, in the United States, most of this video content was consumed using a mobile device and consumption of video content has been steadily growing over time.
Turkey and Saudia Arabia rank highest, with 95% of all their internet users watching online video content on all devices. More and more video content is being viewed now than ever before. Naturally, video content on social media is a favorite.
Whether on blogs, Instagram or YouTube, consumers are expecting more video content. This statistic alone shows how videos are getting popular over time. With video becoming a significant influence on consumer decisions, it comes as no surprise that video content drives purchases.
Are businesses over-saturating the internet with content?
There are 1 billion blogs today – that’s one blog in 7 people!
The text sphere is without a doubt over-saturated, but the digital marketing world is in a state of constant change and evolution, and content marketing is projected to continue growing in 2019.
One of the fastest growing trends in the content marketing sphere is video. The benefits of video-based content are clear – it’s more personable, people get to know you, your personality, and your company in a better way.
Now that you’re convinced that video is the future, you’re probably thinking of the barriers your business faces to capitalize on the video content marketing world.
Break down the barriers and embrace the era of the ready-made, ad-hoc appeal of video
Many brands fear video content because of the belief that videos need to appear well-produced. They fear that they don’t have an event that’s “sexy” or exciting enough.
Embrace the ready-made. But what exactly is ready-made?
Some people think (Merriam-Webster has this as one of their definitions) that ready-made is synonymous with lacking originality or individuality. This has led to many brands trying to challenge themselves to create creative video content, which is severely limiting.
This is the era of the ready-made, the age of the decentralized ad-hoc approach to everything. Forget perfectionism. If you aren’t embarrassed by your first video release – you’ve released it too late.
Creative content exists as a result of the many iterations that came before. Analyze what’s working, test, trek in the same direction and take a sharp turn to align with your business’s vision.
User-Generated Video Content & Content from Micro-Influencers
My e-commerce fashion brand heavily utilizes micro-influencers and user-generated content (UGC). We know that organic content works best; we know that our consumers love to see content from real people.
The reason we work with micro-influencers as opposed to more massive influencers (apart from budget) is that they usually have the time and enthusiasm to commit to a more extended program of content.
We’ve been pushing our video content agenda by asking micro-influencers we work to create short video content with full creative freedom. We then repurpose these videos for our various social channels and promote them with small budgets.
UGC isn’t a new concept, yet it seems marketers are only starting to realize it’s potential in creating online buzz.
UGC isn’t only the best free marketing for your business ever; it increases brand engagement, builds a community and creates social proof and trust amongst potential customers.
Unlike influencers, creators of UGC aren’t partners of the brand. They’re not contracted and are more like fans than professional partners.
88% of consumers trust online reviews written by other consumers as much as they believe recommendations from their contacts.
74% of consumers rely on social media to inform their purchasing decisions.
Now, you might have doubts about the quality of videos created by your customers. Not all of them will be usable, and most likely none of them will have studio production value. That doesn’t matter.
How many viral videos were shot with an iPhone camera?
How many influencers rely on their smartphones selfie camera to communicate with their audience?
The statistics show that 70% of millennials don’t even turn their phones horizontally when watching videos on mobile. (AdNews)
Consumers like original content and content is king. It doesn’t need to be hugely groundbreaking content; it needs to be relatable.
New technology is continuously driving the evolution of digital marketing. One of the largest implicating factors for live video is the rolling out of 5G this year.
5G on smartphones means high-quality live videos that don’t lag. It also means instant download/streaming of video content.
A hugely under-valued sphere in the digital marketing world is live-video. Many brands have been extremely sheepish in this regard.
What content should they share? Are their day-to-day operations exciting enough? Are their events sexy enough? These are the wrong questions.
Your consumers want to know everything about your brand. They want to see behind the scenes. They want to see what’s going on. They don’t care if the video was shot on the iPhone, or if it was shot with a 4K Red camera.
What is the ROI of video marketing?
This will differ from business to business, but the most straightforward and quantifiable returns are sales, website traffic, and followers.
If you take advantage of UGC and micro-influencers, you’ll need a minimal investment to start creating video content. More of your budget will probably go towards promotion.
This means you essentially have nothing to lose so don’t get discouraged if you don’t see instant results. Your ROI will only be realized through patience. Put in the work, experiment, measure your video marketingto see what works best and keep doing that.
If it isn’t already, get on board the trend and give your consumers what they want. Don’t be discouraged by false barriers to entry. Technology has broken down most barriers, so embrace it and capitalize on the ready-made, ad-hoc decentralized method of putting out content.
Digitalization has taken over the whole world these days’ everyone requires digital marketing. All the real estate business, medicals, restaurants and so on everyone are choosing the digital platform. Then why not the Non-Profit Organisation? Yes, you heard it right digital marketing plan or digital marketing strategy for a non-profit organization. In this article, we will provide you nonprofit digital strategy and social media for nonprofits.
The easy way to start your digital marketing is just by having a digital marketing plan. It will help you a lot in making all your work go easy. In this article, we will describe you, in brief, the whole tips, tricks, and tactics about non-profit organization digital marketing plan.
Why do my non-profit organization need a Digital Marketing strategy?
A digital marketing Strategy is not just crucial for the Non-profit organization; it is essential for all those organizations who want to get visible in the Market. Below you can see the Global Digital Population as of October 2018 in Millions.
In the statistics, you can see how many millions of People are investing their time in the different type of Online media. This thing makes it very essential for the organizations to be alert and start adapting the Digital marketing strategies.
This gives a big vision and exposure to your organization and people will be able to recognize you quickly in the market. For the Non Profit organizations having a good digital marketing plan will help them reach the required audience and gather good funds for the development of the organization.
Now you must be thinking why digital marketing strategy making is so important? You can create a website, add a few blogs, make a social media page and send subscription emails to a few users and done. This not at all done this is the most passive and no use method of digital marketing. Like all the blogs you wrote, the page you made will get vanished in the Million blogs and pages present in Online media.
For the Non-profit organization, the most number of the audience comes from the organic search and then from social media, through referral, email marketing and so on. However, in Social media most the people check Facebook pages and the contact. This clearly shows the need for digital marketing and digital marketing strategy for any Nonprofit organization.
Making a perfect digital marketing strategy and the following every tactic is the best thing you ever can do. These things are very crucial that must accomplish while going for marketing. Here you will find various steps that will help you in generating a Good Digital Marketing Plan.
Know your Goal
Before directly jumping into the marketing strategies always do background research and know what is your goal! If you have an aim, then you will automatically start working towards it with double speed. Eventually, you should pop up with some questions such as:
What does the Organization want you to achieve?
What is your primary marketing strategy?
Who are the competitors and what are their favorite tactics?
What are the demographics you are concentrating?
Some of the organization even want the best tactics for the Online FUndraising programs, which will help in the Goodwill of the charities or non-profit organizations.
The simple way to drag the attention of the viewers in the Fundraising program is just by doing the campaigns beyond the expectation. Grabbing attention can be done quickly using Social Media. Twitter is the best place you can see instant results with a lot of new subscribers. Targetting Twitter should be first in your checklist.
Then comes Link Building, this is very important for any organization to make their presence felt from different places. It is one of the top 3 ranking factors of Google Search Engine that you should have in the background search.
These are the few things which you should for sure take into account while going to plan a digital marketing strategy for the Non-profit-organization.
Set Expectation to meet success
According to your capabilities set all the expectation related to the campaign. Go graphical and set all the hope for your drive, while once it is over then go on for the next. Similarly, train your brain to take up challenges on a regular basis.
While we were following the facts and features, we found out that just 5.9% of the newly published pages will rank in the Top 10 list by Google Search engine in a year. You can see the related results regarding your pages that are visible in 12-18 months. This is how you have to fine tune the whole digital marketing plan.
You have measured and estimate a lot of things; the measurements should be revenue focused on generating the desired outcome. On the contrary, it should also be taken care that “how people behave when they here about your brand?”.
A digital marketer should also take care of the things such as CPC or Cost per click, Cost per Impression (CPM), Cost per sales, Click Through Rate, Cost per marketing Qualified lead and sales qualified leads, Email Optimization rate, Landing page conversions.
Heat maps, click maps and the session recorders are the things which will give you a briefer idea about how the people are behaving when they come to your website. Eventually, it will show which content is better accepted your user and which is not.
Digging a bit deeper into what the audience is looking for will giving you the best results.
Discover the Insights of your Target Audience
You may have a very well versed and relevant blog with all the facts and statistics, but it will not matter at all if the audience doesn’t want to read it.
The natural and simple way to connect with users is to answer those questions, and the pain points that the users have. By targeting the people’s requirement and setting up a page for it will result in you dragging the attention of a lot of users.
Once you drag the traffic to the page and accomplish their needs, then it will become straightforward for you to use the traffic and gather the donations from them.
The following are some of the audience insights that have to be taken care of:
Tracking the audience engagements.
Send Surveys to your visitors.
We are leveraging the Insights of the Facebook users.
If you follow these three essential steps, it is 100% assured that you will get a genuine and loyal audience who will support you in the initiative.
Establish the Brand name by using Digital Marketing Strategies
Even if you have a full proof digital marketing strategy with all the statistics, marketing goals, insights, and target audiences but getting the results may be ambiguous. According to the facts, we came to know that.
63% of the marketers say a challenging thing is Digital marketing is generating the required traffic. While the majority of the traffic can be generated from the branded keywords.
Remember the KiKi challenge, before 2018 there was not Kiki and no challenge,
But at the start of 2018, there started the kiki challenge which became huge and taken over the whole world. This needs a full planning and a perfect content marketing strategy.
Content marketing strategy
A proper Non-profit digital marketing strategy is incomplete with Content marketing strategy, and it is one of the essential things to build the online brand name. Content marketing strategy aims to inform the people, educate them about the topic and make the leads to customers.
This involves a few critical steps that need to be accomplished to generate the desired results.
STEP-1 Identify the relevant Topic
Knowing what the related topic is and what is trending for which people are looking for, is tough to identify but it is crucial. With the launch of Rankbrain in the year, 2015 Google’s Artificial Intelligence and Machine Learning system now help to process the search. Due to this reason, Search Engine Optimization about the new trends became very tough.
Marketers need to adopt new tips and tricks to overcome this, and the toughest part is it keeps on changing with time. But, the ultimate goal is to establish authority and trust the digital platform which will gradually place your website according to your performance.
The critical thing to keep in mind while writing content is interlinking with the topic because by interlinking you are letting the search engines to crawl your website better. After interconnection, you see an immense boost in your search engine rankings.
STEP-2 Targeting the major content
This can also be said as a cornerstone the content this means the article or the website page which you anyhow want to rank high in the Google Search Engine Ranking Page. In the significant page when you start interlinking to internal blog posts, then you will generate traffic to both the pages.
You can know more about your topic and the relevancy by this Google Tool Data Highlighter which is present in your Google Analytics where you can see the position and the ratings about the page or the blog. Then you can act accordingly.
STEP-3 Discover the Keywords with the rankings
This is one of the essential factors and steps that not only required for content marketing strategies it is even necessary for the search engine optimization. Keywords or the keyphrases are those words which people usually use to search particular things.
Start by analyzing your search rankings with Google search console. Before that, you have to connect the Google search console with Google analytics. From there you can download the full list of all the keywords. After this, you can filter out the top keywords and can plan if you want to add more.
Once you touch the mark of 1000 keywords, then you can filter out 30 to 50 top keywords and can work upon it.
STEP-4 Check the competitor keywords
It is always important to keep a not of what your competitors are up to and how they are up to that level where they are now. Here, is a trick that you can apply to check how you can rank higher than your competitor:
Check and analyze the backlink profiles and Organic keyword search volume.
Look for the gaps or the topic left in between so that you can fill it up with unique questions.
Research their on-page SEO and follow the practices.
See all those sites where they share their content especially social media.
You can even the tools such as MOZ, SEMrush, Ahref, Cognitive SEO to compare your and your competitors’ site and see what you lack behind.
STEP-5 Keyword Optimization
Last in Content marketing is Keyword Optimization which means every blog post or web page that you write should have the required amount of Keywords. The Keywords should not be stuffed but should be in a decent amount so that you while Google bots are checking then your content will get good Search Engine Rankings.
Social media for Non-profits
The best place to reach a lot of people is through Social Media. Like, everybody, these days are on the social media sites on either way. So, it is always a best and successful idea to target social media and attract the targeted people. First and the foremost thing is to determine what you want to accomplish and have to plan accordingly.
You can build the page and closed groups so that people get engaged to it.
Start building the brand name and reputation slowly by gaining people’s trust.
Once you reach the target audience and get connected with you can post various ADs and the fundraising programs. However, you can even increase the audience by displaying the charity programs activities and all in your social media sites.
Have the most attractive and interactive ADs and Events tags. At times the check the older programs and try to re-promote it to make it more customized. Then you can follow the digital marketing plan that is above.
Promotions in Digital Media
If you want your website or the page to get into the top of the search results page, then Promotions is essential. Promoting the organizations will bring you more and more audience who will support your initiative. This involves a few critical steps which are below:
Try to rank on the first page for few of the competitive keywords. This thing will help you a lot because the competitive keyword is a phrase which people search a lot and looking for a lot, due to this you can find a lot of new audiences.
Write few blog posts for the websites with more than 90+ domain authority. When you write the blog post for the Website which is in the same genre as you do will gain you backlinks and ultimately increase your page visibility.
Increase your following the social media sites and encourage people to join you. Social media is an ocean here as much deeper you dive that much visibility you gain.
Build a strong relationship with the top guys in the same field so as you. This will help you a lot in gaining the good relation, and ultimately you can promote yourself in their website and increase their audience as your loyal users.
SEO for Non-Profit Organizations
Search Engine Optimization techniques are the primary thing which will make you visible in the digital platform. All the charitable donors are shifting their preference towards the online platform.
According to the surveys, we found that:
In the year 2018, there was a 12.9% increase in the funds and donations to the Non-profit organizations through the Online media. While because of this 69% of the charitable trusts are turning towards the online platform and accepting the fund from there. 35% of the Non-profits invest more on the social media to advertise their organizations.
As SEO is both Organic and paid both the techniques can be adopted effectively. While Google search engine is just checking the Organic searches on the contrary Facebook is only promoting the PPC ads or the Pay Per Click ads.
While PPC can be a very effective tactic for promoting the brand, but we prefer doing Organic Searches. As Google gives preference to Organic searches more. But, at the end, only those Optimizations work that has a plan and strategized properly.
In the end, we can say these are things which are very important to accomplish, some points may seem to be easy but may not be that much easy. Eventually, it needs a full proof plan with proper tips and tricks to applied at certain times, so that you garner a lot of audience to your website.
We are open for the all the Non-Profit Organization who will want to collaborate with us for the Digital marketing or their organization. We will be happy enough to work with you.
If you have any query and want to contact us, you can email us. We will revert to you as soon as possible.
With the start of the new year, all the digital marketers and all those who are in the digital marketing would be eager to know about the latest and best digital marketing tools, which will give the best services. People want to know all those digital marketing tools which they can get free, or can ease their work and will be helpful in all the way possible.
To make your work easy and straightforward, we present you all the tools related to digital marketing. We even include all those digital marketing tools which are free and also all those which have a price tag on them. To know all the digital marketing tools read the complete article.
Survey scratching or the survey development sites are significant for any of the Digital marketing business. All these digital marketing tools that we are going to mention will deliver you the best and proper survey information.
Survey monkey is Online based survey development software; you have to log in to the Survey Monkey, after registering you will get an option that will say “Let’s create your first survey.” There you can find two opportunities in a single form, you have to give the Survey name, and in the second option, you have to choose the category. Then you have to go to create a survey that’s it you are ready with the study required.
It provides a seven days free trial period after which you have to subscribe to Survey Monkey for more Data survey.
The another Data survey tool which we mostly prefer is the Survey Gizzmo, it also a paid data collecting digital marketing tools, however, it is giving a trial period for the three surveys only. You have to log in, and that’s it you very good to go.
It is also one of the tops used digital marketing tools which are used for the Surveying the data. However, it is an excellent and moreover free digital marketing tools. You have to go to the Question pro link and register it and voila you can start.
It is also one of the best digital marketing tools for data scratching and getting surveys. You have to go to the link of Get Feedback and log in with the details that are it; you are good to go you can use the best digital marketing tools now with ease. It is also not free it has some price it is just for free for seven days.
This is one of the best Survey and data findings digital marketing tools; it is good to go for any digital marketer. Similar to other digital marketing tools you have to log in to Survey Sparrow and enter all the details mentioned and you will get your desired data. However it is giving three trial period, and later, you have to subscribe.
For the Graphic designer or web designers, the new trends in web designing are significant. There are new and the latest digital marketing tools available which are best for the web designers.
This digital marketing tool is used by most of the graphic designers and people are using this a lot. Canva is one of the best digital marketing tools for the graphic designers; you have to log in and start using this best digital marketing tools it is best because you can use some of the templates for free and for the pro digital marketing tools you have to upgrade the tool.
Regarded to be the best digital marketing tools for the designers, with new templates. Easel digital marketing tools are also not free it is also having a price tag however don’t be sad because it is giving some of the templates for free. Templates are essential for any of the designers you can find new and useful templates for the work.
This is the best digital marketing tools for designers, available in the market. Piktochart contains a lot of templates for free, and you can utilize it all the way you want with full access. But you may be disappointed with one thing that only some of the templates will be free for you for the rest templates you have to upgrade the version or subscribe to Piktochart.
Snappa as the name is trendy and catchy so does the software, you can log in here for free. If you are free users, you can get access to 5000 new templates with 600,000 plus new HD images and the graphics. However, for the higher version, you can upgrade to more new features by subscribing.
You can make infographics, videos, edit images get all the best images and the templates here. Pixelmator is perfect for video creations. However, this fantastic application cost USD 39.99. But will fall in love if you start using it, while you can even avail the free trial of this software.
Our last but not the least, but a most preferred digital marketing tool for the graphic designers is the Pixlr. It is best with all the fantastic templates and giving access to the natural process of login and start using. While this free to use with new fonts and all new graphics and the latest changing web designs.
Reaching the customers is a crucial thing, email marketing strategies, and email marketing are the best way to reach everyone. Personalizing the emails and sending to the customers draws you more customers.
Right Inbox is a tremendously powerful tool to ease your workflow, and more than 250,000 professionals use it every day to increase their email productivity. This Chrome extension supercharges your Gmail usage with four powerful features, one of which is email scheduling, which is super helpful for startups that work in different time zones. Once you schedule the email, the tool will automatically send your emails at the appropriate time for the timezones you’re working with.
You get a seven days free trial for the Anyleads email outreach or the email marketing software. After the usage of 7 days, you have to subscribe which is $99 per month. But! $99 a month you get unlimited facilities, you can do unlimited campaigns, drip campaigns, universal senders, infinite teammates and all. All worth for just $99 buck.
It is also the best digital marketing tools you can use for planning your email marketing strategies. I personally like Reply Up tool a lot, you can have a Google extension and start using it whenever you want, but before adding you have to know that it is also a paid digital marketing tool while you will get a 14 day free trial period. After that, you can subscribe to use this digital marketing tool and get unlimited access to your emails.
Gmail mail merge or GMass, with the help of this digital marketing tools you can send all the mails to your customers inside or using the Gmail account. You can avail auto followup, and include GMass in the footer and have an unlimited usage to it only if you subscribe to this mindblowing digital marketing tools.
If you think of one the leading and top-rated Customer Relationship Management with advancements the first name that pops up in ZOHO. This digital marketing tools or the software is providing fantastic customer relationship management (CRM) services. That will help you a lot in your work.
If you search for the CRM services then the top company name that the Google Show is the Salesforce. It is a large platform, and a lot of services are available here, you have to choose which one fits better for your work and opt for it.
This is the best CRM service provider for real estate people. Contactually is based mainly for the real estate people because the real estate people explore less, so it gives them the chance to get this digital marketing tools and use for their Customer Relationship Management. Not the CRM, the real estate people, require a lot more for their business such as digital marketing, content marketing in the real estate sector, soon.
Keyword Rank Tracking
Knowing the rank of the keyword is very important. To know which position you can make up to and what is the ranking of the keywords go through the all the SEO keywords tools.
This digital marketing tools is recommended by a lot of top digital marketing companies and content developers. You get access to competitors list, can have unlimited users, can get domain ranking, can know you rankings at different times, SERP history and all the advanced keywords. Nevertheless, Accu Ranker tool is not free it is just giving a 14 trial period after which you have to buy the digital marketing tools.
This is a very excellent tool for Digital marketing companies. Rank Tracker gives all those features which a standard and primary Keyword tracker should contain. While the Trial period in case of this digital marketing tools is ten days, after which you can find various other packages that you can take according to your requirement, and it includes API checking, white label, sub-users and all. Try according to your need because a lot of options are available.
Just like the all other Keyword ranking tools Agency Analytics also offers you 14 day trial period, but you can see this as a digital marketing tools which include all smaller digital marketing tools inside it for various purposes such as brand reports, keywords, access to integration, unlimited log in for the staff and the clients.
Rank tracking, competitive analysis, site auditing, monitoring backlinks and so on all these types of required services are provided nicely by this digital marketing tools Rank watch. It is providing all these services at a certain price, so we don’t get all these fantastic services for free.
Get a free trial for this and know about this digital marketing tools much deeper. By using the Authority lab tool, you can get access to keywords, Local tracking, unlimited domains, Daily updates, and reports. You can avail any of your choicest packages and can enjoy this digital marketing tools and all the digital marketing services.
With a total of 30 days, free trial period this digital marketing tools are called as one of the smart Rank trackers. Microsite Masters tool provides you all the keyword, access to unlimited URLs, ROI tracking, daily ranking and so on. Isn’t it the best? Then go and grab it.
If you are searching for simple SEO software, then this is it, with a 30 day trial period where you didn’t require to provide your card details. Wordtail gives you one the most required rank effortlessly tracking information with the best SEO techniques.
Search Engine Ranking Page is normally knowns as SERP, but here it is a digital marketing tools. In Serp tool you can know the daily ranking data, mobile, desktop and tablet ranking, search results until 250th position and lots more. But everything has a price tag which you have to fulfill to avail it.
Free photographs are best to use when you are working on an online platform. Not like the earlier days nowadays all the free stock images are of very high definition and these days the new form of image formats have come to the Webp images. For more free stock follow the below digital marketing tools.
This tool is the most used tool by all the content creators, email marketers, digital marketers out there. Shutterstock is the most genuine place to find all the stock images or free images in any topic that you want. Here comes a “But!” that this Photography tool is not at all for free you have to subscribe to get access to all the images.
All the fantastic images related to everything that you are looking for that too with the best and most excellent images quality is the Adobe Stock. However, unfortunately, you have to subscribe to Adobe Stock to get all these images.
This site is stocked with all the beautiful pictures taken by the experienced and top photographers. Models are available for free but only sure for rest images you have to subscribe as a member to iStock.
One of the Photography tool where you get a 7-day trial to check all the images. Bigstock Photos is enormous because it also contains the Bigstock Videos. Yaa! You heard it right free video in the seven day trial period. After which you have to subscribe to it, I hope you will love it a lot.
I love this tool because it is free. Yaa! Pixabay is the free tool which will offer you all the images that you want for free and that too all are the high quality and high-resolution images. Best for anyone in the digital marketing field which requires models on a daily basis.
Yet! Another my favorite and free image stock tool is Pexels. Here, the best thing is you get all the right images with the photographers’ name, and you can even upload your images in this medium.
Here, comes the third free stock images tool in the online or the digital media that is the Unsplash. It is such a kind of tool where you can find all the images related to anything that you are looking for all the images are in this one site.
The analytics are essential it lets you measure all your advertising ROI, also track your social media campaigns and all application. Below mentioned are some the best Visitor analytics tools that include all the latest social media trends.
You can get all the insights that only Google can provide you. Google Marketing is an ultimate tool which will give you the accurate results. With the help of this, you can connect to your results and draw the necessary data that will help you in work. You can start it for free and utilize it accordingly in Google Analytics.
The real-time web analytics got a brand name known to as the Clicky. You will get all your results about anything it may be just in second just by clicking on the Clicky tool. Well! This free of cost, so use this tool generously.
You can enjoy here the full-on benefits of the Web analytics and the CRO or the Conversion rate Optimization. In Matomo, you will find all these things in one place without brainstorming for other sites. You will get a 30 day free trial period after which have to subscribe to Matomo to enjoy it the most.
With all the real-time Web analytics you can understand all the things that are mentioned in this tool. Get Gauges helps you to concentrate only on specific statistics which is very important for you and your digital marketing agency. Well, you have to sign in for the free trial followed by the subscription.
You will get a full on or the 360-degree view from the online and the offline channels in Fox Metrics. However, for the social media management you can add as many social media sites as possible there is no limitation. While the one option to avail is to buy the subscription, there is no possibility to avail a free trial period.
Here, you will get all the Group insights, Reporting, and all the data archives, and will have optimized publishing. Grytics tools are best for the Facebook marketing management it will provide all the Group analytics. You can get the free 14 trial period after which you can subscribe to Grytics.
To have an end, to end customer journey analytics chose the Woopra platform. You will get a more in-depth integration report, user journey tracking, full data retention and so on. However, you can avail it for free and also paid versions to get more details.
The tool is providing you all the genuine and real-time data insights. Adobe Analytics is a very trusted brand used by users for an extended period and giving the customers oriented results. You will get here all the real-time insights, analytics and all the data you want to know.
Best Digital Marketing Tools for Social MediaManagement
In digital marketing, the most important and the crucial thing in Digital marketing field is Social media management or the Social media metrics. There are a lot of tools you can find in the online platform but below are some which are best according to us.
The Social media management site Mobile Monkey is one of the best if you are looking for a Facebook Chat Builder. It helps you to get more Return on Investment than the Likes on your Facebook Ads. Grow your Facebook contact which will ultimately increase your leads and sales.
This Link Pot is a wonderful tool, for Instagram Marketing. You can generate a lot of leads just by using this tool. It’s just been some days from the period it was released and people have already become crazy for it.
The best Social media management tool that helps you establish a more significant and deeper bond with your users. Sprout Social also helps you to form a stronger relationship with your users and increase the social media engagements similarly. You can explore this wonderful tool by taking up the free trial later you can subscribe for more details.
Another Social media management tool that will help you know what your users want and will help you gain the user’s trust and act accordingly. Kenshoo is one of the best and renowned tool and can be called all in one Social media tool. If you want to avail this, you can request for a free demo.
This is a one-stop solution that will solve your all social media problems. Slack Social enhanced your social media metrics and engagement with increasing the audience base. It is one of the best options because you get here both the free option for the general usage or can avail the pro options for the extra usage.
Starting from finding all the prospectus to serving the customers Hootsuite handles everything just like a pro. You can do and go that extra step with Hootsuite and its services. Eventually, you can have its 30 days free trial which will surely gain your trust upon it after which you can buy the tool and use it for the long run.
You can save your valuable time by opting the Buffer tool for all your social media management campaigns. It makes the process of the social media marketing strategies making, optimizing, and posting very easy and can be managed in one platform. First, you can start with a free trial period and then go the paid membership.
It is the best place where you can get all your social media sites to get connected and all your devices start talking with each other in the IFTTT tool. You will find some of the favorite and the best pairings using the IFTTT tool. Try this tool today to get the best combination of social media and most importantly the result.
This is the best social media productivity channel that will provide you with tremendous results. All your social media sites such as Facebook, Twitter, Tumblr, Instagram and all those sites which you want to get into will be easily optimized by the Social Oomph. All you have to do is update the time and the topics.
This is an Amazing tool, in Tweet deck you have to schedule all your tweets and then optimize it according to the time. Voila! you go well because you will see all your tweets would be posted on the online site according to your interest. This Tool is free of cost the most fantastic news.
The name given is very thoughtful because here Later Bros means you have to optimize the tool and can save all the tweets for Twitter and posts for Facebook in the tool and can set according to the time. Even if you forget the tool won’t forget and starts updating your tweets and posts according to the time.
It is providing you the simplified social media marketing, with Agora Pulse you will get the best social media content and all the engagements with the easiest and the best social media management tool that is Agora. You can go through the free trial of Agora Pulse, later on, think of the subscription.
Saving time and utilizing it on some other options is the best thing that you can do. While in the same way Meet Edgar saves your time from social media engagements and writes great posts on behave of you and increase your branding in the social media sites according to all the social media branding guidelines.
One place where you can plan all your social media content and can post simultaneously in various social media sites using the Sked Social digital marketing tool. Keep calm and relaxed and opt for the free trial period and if you like it enjoy the tool.
Want to have a B2B marketing enterprise, then opt for the Okto post. This tool will manage, measure and check your full social media platform so that you can reach your b2b marketing strategies and goals.
Twitter has become a significant platform for social media trends and developing all the marketing strategies. So, all the companies and business are concentrating more on Twitter, Tweepi is the best tool where you can increase your brand name by using the power of Artificial Intelligence. Signup and enjoy the tool.
It is providing the Social Distribution and Monetisation for all the Publishers. Social Flow Monetisation is the data-driven optimization solving all the problems of the publishers and the content marketing strategies involved in it.
For Social media Enterprise, this is the best platform, Spredfast builds the relationship based on relations which will last long. It unlocks your brand name in the market and establish with great pomp and show so that everyone gets attracted towards you.
If you are looking for a smart social media manager, then go for Post Planner. For more engagement, clicks and the Sales from the Facebook Post Planner is the best and quicker social media application. You have to find a plan and add the content; you are good to go.
99 Dollar Social
As the name itself speak 99 dollars social, it means it is ultimately a paid site you have to pay $99 for the whole month and can avail all the services 24 hours a day and 365 days a year. It is the best for all the social media content and can have the good Digital marketing impact on your business.
It is an ultimate platform for Instagram Story Marketing and Instagram boosting. Social Insights provide you a 14 day Free trial period. You have to organize, schedule time and it will post. Hurray! You are good to go.
Over 6,000,000 bloggers and 6,500,000 emails as the name says this is also a Ninja tool to connect to people. Ninja Outreach is the top recommended tool by all the top digital marketing persons and Content Creators. For Twitter and the latest Instagram marketing trends, it is one of the best kind.
For more precise, efficient and to the point social media management for publishing a valued content in your social media sites then chose the Lithium Social media tool. It has an integrated social media campaign that drags the attention of all the users.
It is empowering the digital marketing platform with the top social listening, analytics, and influencers marketing. Subscribe to Talk Walker you can avail unlimited monthly results, can access anyone, unlimited search queries, Initial Team training and many more. Value for the money that you be paying.
For the powerful marketing Insights and secure web and social media opt to Mention tool. You will get the boolean alerts, with unlimited insights and users and the custom mentions it is said to the best and secure social media campaign application.
It is real-time search application tool where there is no login and subscription is required. In Social mention, you can directly search the link in the Google platform and go to a site and check for the social media trends that you are looking for that’s it. After the search, you will get the full list of the term that you are seeking.
Best Digital Marketing Automation Tools
Automating all the marketing tasks in digital media is known to be Marketing Automation. This includes all the important things like SEO, email marketing, Social media strategies and campaigns, inbound marketing strategies, and so on. Below are some of the best marketing automation tools.
One platform and a lot of engagements in all the channels that you like. Marketo makes all the necessary acquisition of advocacy so that the required results are delivered. This also includes Customer marketing and Consumer base marketing. Request for a demo today.
For all your CRM and the Marketing Automation works chose Ontrapost. The biggest and the simplest way to discover your results, automate your market and visually see your results. Take a demo for free and choose the right platform for you.
The top rated digital marketing website and even delivering you the best Marketing Automation tool known to as HubSpot. It handles all the marketing, sales and service of your business so that you grow without any compromise. Get HubSpot for free and for some of the higher version can look for the Hubspot Pro for extra services.
For handling the best SEO authority with the latest techniques and knowing the marketing and the market value according to the time and reacting at the same time is the specialty of Mondovo. Use this tool today and get a free trial and explore as much as possible.
One of the top Software companies Oracle is also providing the Cloud marketing option. You can get the best marketing automation from the senior members of the industry that will give you a personalized experience with the increase in conversion. Log in for the Free trial today.
If you want to send the right messages at the right point of time then go for Customer.io. You can create easy segmentation for any data, will also get the dedicated customer success manager. In overall Customer.io is a full package that you should get it for your business.
Want to unlock all the unprecedented with all the new display ads, emails marketing trends, social media handling then go for the Adroll. All your business would be the target oriented and dynamic ads. Chose for a free demo and go the pricing list.
Another the best digital marketing tool from Salesforce is the Pardot. This tool helps in the b2b marketing automation. You can find a lot of innovation and all the advanced marketing tactics in the Salesforce Pardot. While this is not for free you have to pay a certain price to use this wonderful tool. But can take a demo and use it later.
For any open cloud marketing and open marketing automation chose Mautic. It is the best in the marketing automation field. It does a lot of things like Marketing management, marketing automation, and marketing intelligence. You can get a free demo as well as a free trial period after which you can use this wonderful tool.
Want to reach the right audience and want to convert more leads with the adaptive marketing platform then chose the act-on tool. It is one of the best marketing automation software available. The pricing here is the main highlight because they will charge you only when they will drive you the leads.
For having a visual view of the marketing automation software chose autopilot for it. You get a free 30 day trial period with providing the card details. Here you can avail 24 hours live chat, online ticketing, journey reviews, training to your team on demand and so on. So it is better to grab it now.
Get everything organized like the way you want then chose hatchbuck digital tool for it. Of course, this tool is paid but the addition here is you will get application mobile optimized. You can use it easily on your mobile.
If you want to have a leading content marketing format that includes Content marketing templates and the best for the Marketing automation chose Percolate. To check the quality of the tool, you check for the demo that is available in the online media and goes for the pricing if you love it.
Searching for the best tool for small business optimization, CRM services, and marketing automation then Infusionsoft is your destination. You can get the service like the Automated workflows, analytics, payments and integration for a very less cost.
Best Digital Marketing Tools for Keyword Research
Searching all the important Keywords for the blog and website ranking is very important. For the SEO Content, Marketing strategies keyword research is vital to make the blogs to rank high as it ultimately improves site rankings.
If you want a keyword tool which will tell you all the keywords present in the whole world then chose Keywordtool.io. It is the best tool because you can even find different devices based on different platforms like YouTube, Bing, Amazon, eBay. While this a free keyword finding tool.
Google Keyword Planner
As the Google Ads or the Google AdWords are essential so as the Keywords present in the ads the important to rank higher. Google Keyword Planner is the best tool to get down all the keywords present in the Google Search engine and that for free.
Want to get all the keywords related and not related but with higher search results then use LSI Graph. It is the best Keyword generator tool you get all the focused keywords with only five trial keywords can be searched at a time for the rest searches you have to buy the tool.
To uncover all the long tail keywords for your Blog and the page rankings go the Longtailpro tool. This tool will provide you will all the less focusing keywords which will help you to rank high in the search engine rankings.
Another Google tool which also tells you the related keyword for the topic that your searching is the Google trends. It doesn’t just make you see the keywords will even provide all the additional information like area or country where it the keyword is mostly searched, related question, related topics and so on.
The tool which not just contain the keyword analysis but also contains the SERP checker, SERP Watcher, Link Profiler, Site profiler then it is none other than the KW finder. If you want to use it for free, you can access the only a certain amount of information to get the full details you have to buy this tool.
Looking for a Free keyword search tool with a lot of accuracy in finding the keywords then it is Word Tracker. It Relates all the keywords such as the competitors’ keywords, in-depth PPC keywords, Searching trends, SERP search metrics and so on.
Looking for an original, accurate SEO rank tracker then it is better to get the SERPWoo. You can monitor your SEO rankings, get SEO tactics, increase the traffic and so on. While you have first to take the demo and then can go with the pricing.
Want to know about the best keyword suggestion tool available in the marketing then go for the Grepwords. You can find here various keywords like the local intent keyword, video intent keywords, commercial intent keywords, keywords that are required for Amazon or eBay all this only on one platform.
For the Keyword search tool and the SEO management software use the secockpit tool. You can find thousands and thousands of profitable keywords in a matter of a few seconds. Get a 30 day free trial period and then can subscribe to this tool.
Best Digital Marketing Tools for Landing Page and Funnel Builders
When a customer enters a website the first thing that the viewers watch the front page which is the landing page. Having a good and catchy landing page is vital with a fast loading page. To make the loading fast Funnel builders are required. All this includes in having a strong digital marketing plan. Here, we mention some of the most used landing page and funnel builder tools.
Confused to know which Funnel to chose then go for the Click Funnel. However, you can avail the free training for the Funnel and can the tool where you will get the three free funnels in which you can select one and use it.
Want to have more than just a landing page then chose Leadpages. Confidently you can increase the business by turning the clicks into leads and all the leads to customers. Get the Free trial now and go for the pricing later.
Are you looking for a tool that will create fantastic landing pages which will turn the leads to customers then use Optimize Press? It will help you in all the way to increase the leads generation and all the sales on the website inclusion to that you can even get the complete sales funnels.
Want to have the Marketing funnels in few moments then opt the 10-minute Funnel. As the name suggests in 10 minutes, you will get the full marketing optimization and the marketing strategies with tons of beautiful marketing pages to personalize.
Again the top-rated website for making the gorgeous and beautiful landing pages is Unbounce. You get a lot of leads and sales from the money spent on your ADs. Make a target budget and get the best results with help pf Unbounce.
World’s leading Landing page creator that too for free is the Lander tool. You can start making your landing pages with the already available landing page templates in the tool. Start designing then!
Searching for the most robust landing page software where you can work in teams then chose the Instapage. Maximize your conversions with Instapage You will get the page builder, collaboration, optimization, Enterprise all in one platform.
To scale up your paid advertising campaigns in the online media use Pagewiz. It is an ultimate landing page platform for the paid ads. You will get a 30 days free trial period after which you can buy the tool.
In the end, we would say that these some of the best tools that are being used by our digital marketing team for various purposes. You can use any of the tool of your choice for any purpose; we don’t prioritize one tool.
If you have any queries regarding any of the tool you can contact us through emails or comments, we will surely help you. Even if you want us to add some more tools, we will surely add those.
If you fast forward your life to five years from now, you will find the following article in the form of video content strategies. Digital marketing is getting into a pace for a long time, every day new technology or advancement takes place in Digital marketing industry. Producing the Video contents marketing become very important or else we can find video content strategies in the future will dominate the text content.
What is video engagement?
A video engagement means a lot of things and depends on various factors such as the length of the video, the genre choice, general structure of the video. While Video engagement is usually considered to be the primary factor which determines how much data the viewers will retain from the videos that they are watching.
In layman language, we can see that the audiences are coming to your site and enjoy the video without turning out in the middle of a video. In other words, we can say that higher engagement video so the higher effective the videos.
How many videos are watched every day?
1.3 billion people around the globe use the YouTube platform which is the most viewed video platform. Every minute 300 hours of YouTube video are uploaded. Near about 5 billion videos are being watched daily on YouTube and every month 3.25 billion hours. While it gets 30 million users on an average daily.
However, eight searches in a total of 10 searches are down the people in the age group between 18-49 years. After seven years it is even expected that the Video contents marketing strategies will full take down the text content and more than half of the viewers will be depending on the Video Content creators and mostly on YouTube, and the usage of the paid TV service will decrease slowly.
According to the reports below Social media marketing usage in India in the year 2017, both Facebook and YouTube stand in the same position. So, we can say that these two are the majorly used platform.
What percentage of Google searches done on mobile devices?
From the above statistics, you can see that the people between the age group of 18-24 and 25-34 are watching YouTube videos a lot. This clearly shows that people are loving the Video content which explains everything in seconds than reading the content.
How many ads does a person see a day?
In the year 2007, an average person was exposed to 5000 advertisements per day. However, now the digital marketing experts have recently revealed that an Average American watches 4000 to 10,000 Advertisements a day. With every passing year, the number of people watching the advertisements per day is increasing.
It is even expected that at some point of time a screening process will be there for engaging and people will gradually start ignoring all the brands and the advertising processes unless the person has a personal interest. All those brands who are into advertisements include a lot of challenges on a daily basis: being consistent in marketing, giving best customer experience, leading the competition, keeping the business in a top.
If you acquire all these challenges give you a great opportunity for refining the brand and advertising which will help you in obtaining a vast market space.
What percentage of Internet traffic is video?
84% of the searches that take place in Google, Bing are landing to the Video content, and not just that 84% of the internet traffic in this internet platform search for the Video content marketing only. According to Cisco, the that sells all the networking components in the year 2016 the video content strategies traffic was 67% that increased to 84% when we come to 2018.
This indicates that people are not just looking for Video’s, however, focusing more on the quality of the video and most importantly the content in the video. The cord cutters are generating twice as much as internet traffic as that of the people paying for the TV to view.
How many videos are watched on YouTube daily?
As mentioned above daily 300 hours of the video content are uploaded which means 5 billion videos are uploaded daily. However, as we already told you earlier there are 1.3 billion YouTube subscribers. The total visitors on an average per day is 30 million people. While the total number of hours spent per month on YouTube is 3.25 billion hours.
Getting deeper into YouTube, there are more than 10,000 videos which are being uploaded crossed the 1 billion mark and 80% of the views on YouTube are from outside of USA. The tremendous thing here is on an average 1,000,000,000 searches on YouTube are made using the mobile phones and the session in mobile phone lasts for 40 minutes.
According to present-day statistics, 1 billion people stay active on the Facebook platform daily. In Facebook, 70% of the advertisements are the video is content and people watching the Video content creator are more. Out of every 10 people using the Facebook platform, 8 people watch the video advertisement
83% of the users in Facebook are Female wile in comparison to this only 75% of the Facebook users profiles are Male. This shows clearly that a maximum number of people whom you may be trying to reach may be already present in the Facebook platform. Here, also the people between the age group 18-49 are 88% who use the Facebook platform.
What counts as a video view on Facebook?
For Facebook, a video must run on autoplay for at least 3 seconds. Not just Facebook, even for Instagram 3 seconds of engagement is very important for YouTube 30 seconds of engagement is required.
Even if the viewer doesn’t click on the engagement audio, it will count as a view. Still, then you can measure all the video views to 95% this tells the number of viewers who have watched your video at least up to 95% user intent views.
How is Video Content dominating text content?
We can not completely say that the Video content is dominating the text content because a video, of course, requires content and without content and Video can go on as thought.
Out of every 50 searches made on the internet 42 lead the people to the Videos that is why is always said: “Content is King.”
Video contents marketing grab the attention of the Viewers more than the text content does. When you have the digital ADs, the video content creators overpower the whole battle. Think once when we search something in the online media we automatically get attracted to Video content. Generic ads are being dominated by the much more fascinated video contents strategies drawing the attention of a lot of people.
New formats of video for viewer attention
Not just normal vides there are a lot of video types like the live video, 360` videos, VR. All these new types of video formats are taking down the market. Similar to digital marketing and the latest trends coming up every day in the same way Video contents strategies and Ads have the most recent trends each day.
When people were interested more on YouTube and uploading the video from there, then the new champ in the town cam that is Live streaming. It became a hero now everyone is interested in live streaming than the regular content. Brands these days find live streaming is the best while connecting with the people. In live streaming, it keeps transparency between the brands and customers.
While Live streaming is making people go crazy at the same time, we found the 360` videos. According to this, the video will showcase the 360` view of a place. This means a video will which contain the total look of the whole place even the sky and the ground. The brands also started using this to showcase their workplace, new areas and whatever and whenever they are working.
Virtual Reality of VR, after introducing this device it changed the experience of watching Video. Just people have to place their mobile in the VR system and start watching their favorite shows in the VR. As the name suggests virtual reality, a mobile, and a VR is a deadly combination making you feel everything is real. Just because we think in a 3d movie.
So, here we can see that a lot of new advancements are there in Video Content marketing which is making the written content less efficient and text content is counting less in numbers.
Videos increase the Buying intent
Brands are majorly turning towards the Videos because it increases the intention of buying. As we know the success of the brand depends on the number of conversions or else, we can say the number of people purchasing from you.
However, videos do a great job here by pushing the people more towards making a purchase. Videos are significant for the companies who are new because even the records show that people love the Video content it is always good to go with a flow. It is a proven fact that 70% of the people make a purchase only following the Video Content.
Nevertheless, it doesn’t mean that you will make a video and wait for the crowd the come to you. You should connect to your audience and plug to the pain and requirement points of the buyers then present the product as the painkiller or solution to their problem.
For this using the Nano Influencers is the trick, whom people support and follow a lot. This tactic will work for sure gain you a lot of loyal customers.
While coming to an ending note, Video Content creator and Video content marketing are remarkably better than the text content if done a right way. The future will have both Video content and the Text content, but while coming to the ADs of a brand then Video Content Marketing is the best to go. However, while coming to the written content, it is perfect for blogging.
Eventually, in the end, the aim of both Video Content and Text Content to drive traffic to the website and increase the sales of the brand. Not just the Video Content even the text content have new trends that are coming every day. To know more, you can go here.
So all the content writers, copywriters, blogger no need to worry about the situation. Video content is rising that doesn’t mean text content will vanish, it can never happen.