5 Tips for Finding Best Digital Marketing Agency for Your Business

5 Tips for Finding Best Digital Marketing Agency for Your Business

Many businesses now have seen the value of keeping up with the times, that is, having a visible digital marketing agency and maintaining that presence to gain more audience. It is almost rare nowadays to see businesses with very little online activity. At most, they have beautiful websites with complex graphics with multiple pages. At the least, they have a social media page like Facebook or Instagram.

There are many factors how this came to be. One, and quite obvious, is the immense boom of the internet in recent decades and the subsequent transformation in human lives that resulted after. Global telecommunication network made improvements at an exponential level. This, in turn, made accessing online all the more available to a larger population.

Effects in Business

A significant sector of our society that greatly benefitted from the astronomical rise of the internet is the business sector. It paved the way to so much more possibilities never achieved before like online banking, faster money transfers, and greater support for electronic money. For this reason, many companies have been able to expand their reach and services in a number of the way through the internet. But this also requires that they jump in the bandwagon and increase their visibility online.

The Rise of Digital Marketing

Digital marketing became even more critical when the internet gained more traction. Now, most businesses have partnered with an excellent firm to help them grow their company. If you want to start building your online presence and achieve success for your business but don’t know how to do it, here are some helpful tips to get you started.

1. Determine Your Goals

Before you consider hiring a marketing agency, you first have to determine what you want to achieve. This means setting your goals such as:

  • Do you want to increase traffic?
  • Do you want to increase revenue?
  • Do you want more engagement with your customers?
  • Are you offering a new product or service that you want people to know?

Setting your goals could benefit you and the potential marketing firm you will hire. For one thing, it will make it easier for them to plan something if the goal you have given is clear. It can also make lots easier to implement the plan and to track the progress. For the business owners, it could save them money having already known what they want.

2. Do Your Research

I can’t strain the excellence of research enough. With how much the internet has permeated daily human activity; there is no excuse not to be informed. And like all research, you begin with Google. Some keywords you can use include “digital marketing,” “search engine optimization,” “organic traffic,” “increasing conversions,” and many more.

The industry is saturated digital marketing agencies all claiming that they offer solutions to your problems. These claims might be right, or they could be unfounded. The only way to find out is to know more about these agencies. Things to consider while deciding on an agency include:

  • Services offered
  • Past projects and clients
  • Online review and referrals
  • Years in operation

Note down your list of potential agencies to three or four. This way you can align your goal with the services they offer before getting in contact with them.

3. What Are Their Strengths

Many agencies specialize in the type of digital marketing service they provide. Some might be good at paid advertising while others are good at search engine optimization. Make sure that the agency is well-versed when it comes to what you want to achieve with your business. It’s often very common for agencies to over promise on some of their services yet unable to deliver results. This is something you want to avoid. It is not only a waste of time but a waste of money as well.

A real experienced and professional firm will do things different more than agree and promise you. They should be creative and offer their expert opinion when you present them your plan. They should also do their research about your product or field. Some clients prefer not to partner with a firm that has been marketing in a specific area for too long.

4. Let’s Talk about Price

Now we are at the point where most people would consider a sensitive topic, money. This is, however, one crucial aspect when looking for outside help or third-party contractor for the business to grow. It is always essential that you as a client set a budget for digital marketing and that the firm you decide on can work with your budget. There wouldn’t be any point in pursuing the services of an agency if it is above your set budget.

In most cases, the final price will be determined through negotiation before any contract will be signed. What is important to remember is to give yourself some flexibility. It’s very rare for any agency to meet your exact budget, but with some smart negotiation practices, you can even come out of the deal paying less than what you expect.

5. Ask Questions

The last phase on deciding on a marketing firm usually involves a face to face meeting to flesh out the small details of the plan. Take this opportunity to voice out any remaining questions that were left unsaid. While doing your initial research of the company and you saw some points of interest about them, this is the time to clarify and for them to supply you with the answer.

Some past practices that you’ve discovered could be clarified at this point. You can ask them about the number of employees that will be assigned to your project. You can even ask them to give you more details on other projects similar to yours that they have done in the past. This could include:

  • Negative reviews in their history
  • Feedback from previous clients
  • Certificates and awards
  • Seminars and conventions attended
  • Years of experience in handling a similar product or field

Think of it as a job interview with the firm as a potential employee and you the employer. You will be spending some time and resources with them so it is only right that all your unease should be put to rest.

Selecting the best digital marketing agency to help your business improve is not easy. It is a huge endeavor, one that requires a lot of planning and decision-making. But what would greatly help you is if you come in prepared with as much information as you can get your hands on? Remember that at the end of the day it is your business on the line. Any mistakes, whether on your part or their part will inevitably affect what you have built up.

Conclusion

Nowadays, running a business is never easy. There are more tools available at our disposal than ever before, more methods and theories and style to help us make it successful. While many may consider this a good thing, there are some drawbacks associated with it. They can’t all be used and expect to get good results. What is important is to learn how to use these tools, methods, theories to our and our business’ advantage.

List of Top and Best mobile phones in India

List of Top and Best mobile phones in India

If you are searching for the best mobiles in your price ranges such as best phones under 7000, best phones under 8000, best phones under 10,000, best phones under 15,000, best phones under 20,000, best phones under 25,000 and so on, to know everything in details about the best smartphones available these days then read the full article.

Best phones under 5000

If you are looking for the best phones in India at a very less price but with useful features, then we include a list of top 5 phones under 5000. Take a look at the full list.

Nokia 1

This Nokia is a very nice phone with 1gb RAM Android Oreo and the MediaTek processor. It is built on a very lightweight Android Operating system. This makes the operation very smooth and doesn’t use more resources.

Specification

RAM: 1GB

ROM: 8GB

Display size: 4.5 inches or (480 x 854)cm.

Processor: 1.1GHz, Quadcore

Operating System: Android Oreo

Primary Camera: 5 MP

Secondary Camera: 2 MP

Battery life: 2150 mAH

Cost: Rs 4000/-

Lava Z60s

This mobile is an Android OS based mobile with the best version of Android that is Android Oreo which doesn’t occupy resources run. It contains a 1.1GHz MediaTek processor with 1GB RAM  and 16 GB ROM or the internal storage space. This may not be considered as the best mobile phone of its range specified. But, it provides a two years warranty which can be a contributing factor.

Specification

RAM: 1GB

ROM: 16GB

Display size: 5 inches or (720x 1080)cm.

Processor: 1.5GHz, Quadcore

Operating System: Android Go

Primary Camera: 5 MP

Secondary Camera: 5 MP

Battery life: 2500 mAH

Cost: Rs 4949/-

Reliance Jio Phone

After looking at the phone, you must be thinking this is not a smartphone, yes but that doesn’t mean just a regular feature phone. It is a lot more than the featured phone it supports Facebook, WhatsApp, all the Reliance Jio Applications, including this you can have the 4g Voice calling. You can call it as a full package that contains all the necessary things at a little price which get redeemed after three years.

Specification

RAM: 512 MB

ROM: 4GB

Display size: 2.4 inches or (240×320).

Processor: 1.2GHz, Dual core

Operating System: KAI OS

Primary Camera: 2 MP

Secondary Camera: 0.3 MP

Battery life: 2000 mAH

Cost: Rs 1,500/-

Infinix Smart 2

With a display of HD+ and 18:9 size this is one of the best mobiles under 5000.  This mobile contains a triple slot two for the sim cards and one for the memory card. Isn’t it good for the mobile under 5000? It includes all those features which are trending in the market like Face lock, the fingerprint sensor that too in this cheap. The Camera quality it is providing is very good with a 5MP front camera and 13 MP back camera.

Specification

RAM: 2 GB

ROM: 16 GB

Display size: 5.45 inches or (720×1440).

Processor: 1.5 GHz, Quad core

Operating System: Android

Primary Camera: 13 MP

Secondary Camera: 8 MP

Battery life: 3050 mAH

Cost: Rs 5,999 approximately may be less than that.

Xolo Era HD

This Xolo Mobile is in the market from quite a long time and is giving excellent results. It has a 720p HD 5 inches screen, and it is the only phone in this Rs 5000/- which provides a unibody functionality. Rear camera in this mobile supports the full HD video recording mode. The company claims that the mobile has the longest lasting battery with 2500 mAH battery which will last up to 10 hours of talk time.

Specification

RAM: 1 GB

ROM: 8 GB

Display size: 5 inches or (720×1280).

Processor: 1.2 GHz, Quad core

Operating System: Android

Primary Camera: 8 MP

Secondary Camera: 5 MP

Battery life: 2500 mAH

Cost: Rs 4,777 approximately may be less than that.

Best Phones under 7000

Are you looking for the best mobiles in India and that too best mobiles under 7000? Then you have to take a look at this list and check how many good mobile phones are available at this price.

Realme C1

Realme- one of the best looking and even more than that the best working mobile phone available in the online market. With a dual camera at the back and the long-lasting battery, it is a much better and anticipated phone at a very less price and a most featured pack phone.

Specification

RAM: 2 GB

ROM: 16 GB

Display size: 6.2 inches 1520 x 720.

Processor: 1.8 GHz, Quad core

Operating System: Android

Primary Camera: 13 MP + 2MP

Secondary Camera: 5 MP

Battery life: 4230 mAH

Cost: Rs 7,499 approximately may be less than that.

Xiaomi Redmi 6A

All the mobiles featuring Redmi are most affordable right now with a variety of features. The display here is 18:9 with a MediaTek Helio processor which works excellently so that you don’t get any issues. Even battery life is perfect and in overall the best mobile you can find in India.

Specification

RAM: 2 GB

ROM: 32 GB

Display size: 5.45 inches (720 x 1440)

Processor: 2 GHz, Quad core

Operating System: Android

Primary Camera: 13 MP

Secondary Camera: 5 MP

Battery life: 3000 mAH

Cost: Rs 6,499 approximately may be less than that.

Honor 7s

This is the best entry-level smartphone launched by Honor that too at a very cheap cost. It provides less but good sources so that your mobile is running well. With having just 2 GB RAM, it is not possible to accomplish whatever you want, but you can get the basic requirements in a perfect condition.

Specification

RAM: 2 GB

ROM: 16 GB

Display size: 5.45 inches (720 x 1440).

Processor: 1.5 GHz, Quad core

Operating System: Android

Primary Camera: 13 MP

Secondary Camera: 5 MP

Battery life: 3020 mAH

Cost: Rs 6,999

Asus Zenfone Lite L1

The only Asus phone which is affordable is the Asus Zenfone Lite L1 that too with an octa-core processor. Including this, you can find a huge display with 18:9. The camera quality of this smartphone is outstanding and is the best choice under this price.

Specification

RAM: 2 GB

ROM: 16 GB

Display size: 5.45 inches (720 x 1440).

Processor: 1.4 GHz, octa core

Operating System: Android Oreo

Primary Camera: 13 MP

Secondary Camera: 5 MP

Battery life: 3000 mAH

Cost: Rs 5,999

Nokia 2.1

Selfie lovers this is your phone, it has a quad-core processor with a front dual camera. It has long-lasting battery storage that lasts very long while the best part of this smartphone is the Android UI that makes the functioning of the mobile very smooth.

Specification

RAM: 1 GB

ROM: 8 GB

Display size: 5.5 inches (720 x 1440).

Processor: 1.4 GHz, quad-core

Operating System: Android Oreo

Primary Camera: 13 MP

Secondary Camera: 5 MP

Battery life: 4000 mAH

Cost: Rs 5,871/-

Best phones under 10,000

With thousands of mobiles launching every year with new features and different price ranges it becomes difficult for the people to chose one phone that suits your budget and requirement. In this list, you can see all the best mobiles under Rs 10,000.

Realme 2

If you are looking for a smartphone that has a beautiful battery life then chose Realme 2. It comes with a lot of new and advanced feature such as Facelock, fingerprint sensor, dual 4g supporting sim slot.

Specification

RAM: 3 GB

ROM: 32 GB

Display size: 6.2 inches.

Processor: 1.8 GHz, octa-core

Operating System: Android Oreo

Primary Camera: 13 MP + 2 MP

Secondary Camera: 8 MP

Battery life: 4230 mAH

Cost: Rs 9,499/-

Asus Zenfone Max M2

With a decent design and high-quality build in design, Asus is the best phones under 10000. It is powered with Qualcomm Snapdragon which provides the consistently good quality user experience. Eventually, it also has Android stock which helps in smooth functioning of the Mobile.

Specification

RAM: 3 GB

ROM: 32 GB

Display size: 6.26 inches.

Processor: 1.8 GHz, octa-core

Operating System: Android Oreo

Primary Camera: 13 MP + 2 MP

Secondary Camera: 8 MP

Battery life: 4000 mAH

Cost: Rs 9,999/-

Infinix Note 5

This mobile was launched in August and is a part of the Android one performance. The mobile was launched so that it will give the best user- experience by providing the stock Android usability and timely updates. Features include a full HD display giving seriously mobile goals for the trends lovers.

Specification

RAM: 3 GB

ROM: 32 GB

Display size: 5.99 inches.

Processor: 2 GHz, octa-core

Operating System: Android Oreo

Primary Camera: 12 MP

Secondary Camera: 16 MP

Battery life: 4500 mAH

Cost: Rs 8,999/-

Xiaomi Redmi Y2

This is a sports model phone launched by Xiaomi Redmi. It has a dual back camera with a 16MP front camera; Facebook unlocks members with a wide and large display of 18:9. While it has two different storage capacity mobile 32 GB and 64 GB as the storage capacity differs so as the price. 32GB storage mobile comes under the 10,000 range.

Specification

RAM: 3 GB

ROM: 32 GB

Display size: 5.99 inches.

Processor: 1.3 GHz, octa-core

Operating System: Android Oreo

Primary Camera: 12 MP + 5 MP

Secondary Camera: 16 MP

Battery life: 3080 mAH

Cost: Rs 8,999/-

Xiaomi Redmi 6

This mobile has AI enable face-unlock, even support dual sim VoLTE, with a dual rear camera and recently accepted MIUI 10 Global ten stable ROM update. Overall we can say it is a decent upgrade from the predecessor smartphones of Redmi.

Specification

RAM: 3 GB

ROM: 32 GB

Display size: 5.45 inches.

Processor: 2.0 GHz, octa-core

Operating System: Android Oreo

Primary Camera: 12 MP + 5 MP

Secondary Camera: 5 MP

Battery life: 3000 mAH

Cost: Rs 7,999/-

Best phones under 15,000

Every mobile company these days is launching new mobiles with the latest features at a low price and in different ranges of Price. To overcome this and decide which is best for you in the best phones under 15,000 which will go right, then follow the list below.

Samsung M20

This is the newest smartphone available in the market from the mobile giant Samsung. The best of its kind with less price or you can say best phones under 15000. It is also providing a quality experience to the user. It has a fresh design with a large, bright, crisp screen which highlights the mobile more. If you buy it, we guarantee you that you will for sure fall in love with it.

Specification

RAM: 4 GB

ROM: 64 GB

Display size: 6.22 inches.

Processor: 1.8 GHz, octa-core

Operating System: Android Oreo

Primary Camera: 13 MP + 5 MP

Secondary Camera: 8 MP

Battery life: 5000 mAH

Cost: Rs 12,990/-

Xiaomi Mi A2

It is a successor of the mobile Xiaomi Mi A1 continues the very previous stock Android on the Android one platform and brings in the smooth and timely updates to its users. While the Good news here is it is already updated with Android Pie that will provide great performance with new features and is the best phones under 15000.

Specification

RAM: 4 GB

ROM: 64 GB

Display size: 5.99 inches.

Processor: 2.2 GHz, octa-core

Operating System: Android Pie

Primary Camera: 12 MP + 20 MP

Secondary Camera: 20 MP

Battery life: 3010 mAH

Cost: Rs 13,999/-

Asus Zenfone Max Pro M2

However, Asus has got some excellent mobile at every price giving the Asus lovers a lot of mobile goals and considered to the best phones under 15000. First, it launches the Asus Zenfone Max Pro M1 after the success of this wonderful mobile it lined with Asus Zenfone Max Pro M2. It has a very good snappy performance with excellent battery life.

Specification

RAM: 4 GB

ROM: 64 GB

Display size: 6.26 inches.

Processor: 1.95 GHz, octa-core

Operating System: Android Oreo

Primary Camera: 12 MP + 5 MP

Secondary Camera: 13 MP

Battery life: 5000 mAH

Cost: Rs 14,999/-

Xiaomi Redmi Note 6 Pro

The Xiaomi Redmi Note 6 Pro is an improved version of Xiaomi Redmi Note 5 Pro and it is the best phones under 15000. But, there are only a few upgrades from the previous version that is Note 6 Pro in the overall specification. While the contributing factor here is that it has a larger and brighter screen display. However, in the market, this mobile phone is giving tough competition to the Nokia 6.1 plus and Asus Zenfone Max Pro M1.

Specification

RAM: 4 GB

ROM: 64 GB

Display size: 6.26 inches.

Processor: 1.8 GHz, octa-core

Operating System: Android Oreo

Primary Camera: 12 MP + 5 MP

Secondary Camera: 20 MP + 2 MP

Battery life: 4000 mAH

Cost: Rs 12,999/-

Motorola One power

The Motorola’s first every Android one mobile with quality specification and features in India that too the best phones under 15,000 is this only. However, it has stellar battery life, and a clean software package includes a snappy performance and an exclusive glass design. It has a guaranteed two year of the software upgrade.

Specification

RAM: 4 GB

ROM: 64 GB

Display size: 6.2 inches.

Processor: 1.8 GHz, octa-core

Operating System: Android Oreo

Primary Camera: 16 MP + 5 MP

Secondary Camera: 12 MP

Battery life: 5000 mAH

Cost: Rs 14,999/-

Best phones under 20,000

A buyer faces a very challenging situation when it comes to buying the best phones under 20000. Because here the price becomes average and the anticipation of the customer increases so as the features and advancements in the mobile phones. To make it simple for you and not cost more than 20,000 we present you the top 5 phones under 20,000 which best mobiles in India.

Moto Z2 Force

The stellar looking and most anticipated mobile with all the features required can be now found at the best price in India. It is one of the best phones under 20,000. However, it has a shatter resistant display with support to Moto mods- it is a modular accessory that snaps typically on the back side of the device with the help of a magnet.

Specification

RAM: 6 GB

ROM: 64 GB

Display size: 5.5 inches.

Processor: 2.35 GHz, octa-core

Operating System: Android Nougat

Primary Camera: 12 MP

Secondary Camera: 5 MP

Battery life: 2730 mAH

Cost: Rs 22,799/- may vary depending on the e-commerce sites.

Xiaomi POCO F1

We all know Xiaomi for delivering the best set of mobiles with the latest features in a very pocket and budget-friendly price. The company introduced another collection of best mobiles POCO it is the first of its kind which is delivering the best user experience, and people love it while it is the best phones under 20000.

Specification

RAM: 6 GB

ROM: 64 GB

Display size: 6.2 inches.

Processor: 2.8 GHz, octa-core

Operating System: Android Oreo

Primary Camera: 12 MP + 5 MP

Secondary Camera: 20 MP

Battery life: 4,000 mAH

Cost: Rs 19,999/-

Nokia 7.1

Early, Nokia was a phone which was used to by everyone around, while people came far away from the featured phones to smartphones and Nokia is facing a tough competition here. Tough competition has not made Nokia come down it is standing still with the Android One OS and providing the all-round performance to the users.

Specification

RAM: 4 GB

ROM: 64 GB

Display size: 6.2 inches.

Processor: 1.8 GHz, octa-core

Operating System: Android Pie

Primary Camera: 12 MP + 5 MP

Secondary Camera: 8 MP

Battery life: 3060 mAH

Cost: Rs 19,090/-

Nokia 6.1 plus

Another Nokia product which comes down in the race is the Nokia 6.1 plus the predecessor of Nokia 7.1. It provides a toughened glass-backed design with a very vibrant display and the strong battery life. While all these features are acquiring a place for this as the best phones under 20000.

Specification

RAM: 4 GB

ROM: 64 GB

Display size: 5.8 inches.

Processor: 1.8 GHz, octa-core

Operating System: Android Oreo

Primary Camera: 16 MP + 5 MP

Secondary Camera: 16 MP

Battery life: 3060 mAH

Cost: Rs 14,999/-

Honor 8x

All thanks to EMUI 8.2 because of which all the honor mobiles give a great performance, and from the past few years it is just improving and is considered to the best phones under 20000. The smartphone is featured with a sharp and vibrant display, accompanying the best battery life and a high-speed biometric security feature.

Specification

RAM: 6 GB

ROM: 64 GB

Display size: 6.5 inches.

Processor: 2.2 GHz, octa-core

Operating System: Android Oreo

Primary Camera: 20 MP + 2 MP

Secondary Camera: 16 MP

Battery life: 3750 mAH

Cost: Rs 16,999/-

Best phones under 25,000

If you are spending a ridiculous amount of money to get all features in a top notch mobile then here we are your saviors. All the top-notch companies are investing more on the best features in mobile and that too at a little cost. Below you can find the list of best phones under 25,000.

Vivo V11 Pro

This Vivo V11 Pro offers an altogether right combination of all the new Artificial Intelligence technology. It has a sleek design with good battery backup and lots of software features. For selfie lovers this is your thing, it one of the best with the futuristic display fingerprint sensor. We can say it is one of the best phones under 25,000.

Specification

RAM: 6 GB

ROM: 64 GB

Display size: 6.41 inches.

Processor: 2.0 GHz, octa-core

Operating System: Android Oreo

Primary Camera: 12 MP + 5 MP

Secondary Camera: 25 MP

Battery life: 3400 mAH

Cost: Rs 23,990/-

Samsung Galaxy A7

The mobile giant is back with another adorable smartphone which the best phones under 25000. Best phones for the party people with a huge storage capacity that is 128Gb and triple camera setup, this phones is a complete powerpack in a small bundle.

Specification

RAM: 6 GB

ROM: 128 GB

Display size: 6 inches.

Processor: 2.2 GHz + 1.6 GHz, octa-core

Operating System: Android Nougat

Primary Camera: 24 MP + 5 MP + 8 MP

Secondary Camera: 24 MP

Battery life: 3300 mAH

Cost: Rs 22,990/-

Xiaomi POCO F1

Looking for value for money mobile then choose the first ever POCO F1 launched by Xiaomi. It has multiple variants storage with as huge as the 6 GB RAM and 128 GB ROM with a 4000 mAH battery backup and a full HD display it is the best phones under 25,000.

Specification

RAM: 6 GB

ROM: 128 GB

Display size: 6.2 inches.

Processor: 2.8 GHz, octa-core

Operating System: Android Oreo

Primary Camera: 12 MP + 5 MP

Secondary Camera: 20 MP

Battery life: 4,000 mAH

Cost: Rs 23,999/-

Honor Play

The honor is powered by the kirin 970 which includes the companies GPU turbo, Gamers this is, for you it is the best phones under 25,000. With a very slim and compact display and upfront sensor system, it is the best phones in India for the gamers.

Specification

RAM: 6 GB

ROM: 64 GB

Display size: 6.3 inches.

Processor: 2.36 GHz, octa-core

Operating System: Android Oreo

Primary Camera: 16 MP + 2 MP

Secondary Camera: 16 MP

Battery life: 3750 mAH

Cost: Rs 23,999/-

Oppo F9 Pro

Looking for a Ravishing smartphone then go for the Oppo F9 Pro on the best phones under 25000. The performance is supported by the MediaTek Helio P60 which offers all AI-based features such as Face Unlock, portrait mode in camera. With a VOOC charging, capacity gives the best battery backup.

Specification

RAM: 6 GB

ROM: 64 GB

Display size: 6.3 inches.

Processor: 2.0 GHz, octa-core

Operating System: Android Oreo

Primary Camera: 16 MP + 2 MP

Secondary Camera: 25 MP

Battery life: 3500 mAH

Cost: Rs 21,990/-

CONCLUSION

These mobiles are some of the top and best phones in India under different price. The price includes best phones under 5000, best phones under 7000, best phones under 10000, best phones under 15000, best phones under 20000 and best phones under 25000.

This is our review and encounter on the type and number of mobiles available these days. If you have any query regarding any of the mobile, please comment below.

What are the Top companies providing Bug Bounty Program?

What are the Top companies providing Bug Bounty Program?

Bug Bounty program and bug bounty hunters are the names which we can hear a lot of times these days. Actually, this is a deal that is provided by a lot of websites and the software developers to all those individuals who will hunt the bugs in their website and inform the respective organization. By doing this bug hunting the individuals can earn recognization and the compensation for reporting the bugs.

If you have decided to be a Bug hunter or a security researcher and don’t know what is bug bounty and how to start where to start.

To know in deep about it read the whole blog.

What is bug bounty hunting?

Anyone who has high curiosity with the high rate computer skills can become a very successful glitch or bug finder. Whatever your age maybe you can be a bug bounty hunter. The important thing is that you have to continuously keep on learning and keep checking for the bugs on different websites.

All these relevant bug findings in the websites will earn you a lot of compensation and also recognization. Maybe you can take up as a full-time job and searching for bugs in the websites.

Bug hunter

What does the bug bounty program mean?

The other name of the bug bounty program is Vulnerability Reward Program (VRP) is an initiative taken as crowdsourcing. It rewards all those individuals who discover and report about the bug. These type of bug bounty programs are often used by the companies to supplement in-depth and inner code audits and the penetration tests all in as a part of VRP or Bug bounty program.

While you can find many software vendors with a website are running the bug bounty programs and doing the bug hunting. They collaborate with the bug hunters and find the glitches later if anyone finds any bug in the organization. The ethical hackers may some time get exploited if they reported about the software glitches.

How much do bug bounty hunters make?

The bug bounty hunters usually make decent earnings from finding the bugs. The ethical hackers or the bug finders normally earn 3 times more than the regular software developers.  However, in some places of the world such as India, it earning of a Bug hunter is 16 times more than that of a normal software person.

When coming to the US the median is not too much as such as India in the US it is 2.5 times more than that of a software developer. The payment differs for the countries because it has been calculated on the basis of salary that people get in both countries.

This means the income of an average software developer in India is less than that of income of an average software developer in the US. While coming to the Bug Bunty Hunters payment it depends on the company or the organization whose bugs they traced, and they get paid according to the company norms.

bug bounty

How to become a Bug Hunter?

If you want to be a bug hunter and doesn’t know how to plan and start in the Bug Bounty program, then follow our guide.

STEP-1 Start reading

Reading is a most not just in Bug tracking even if you chose any field for work, reading is a must for it. There are books on ethical hacking and bug hunting that you buy to learn the basics and the primary things which will help penetration testing and bug finding. It always adviced that you keep you 100% focus on that area of hacking which excites you and creates interest.

Find out that one exact area and pick up all the things that you find and go on to further in a similar way and be an ultimate hacker. Even the greatest hackers have their area of interest and they also don’t know every area of hacking. Below we mention some book that you read to become a good hacker:

STEP-2 Practice what you learn

bug bounty program

Always keep your self updated with new technologies and advancements. It is vital to make sure that whatever you read and learn you understand it and most significantly you should check that you are retaining. Practicing on the more vulnerable websites and desktop is a very good way to recall everything.

  • Penetration testing lab: This is a very good site which will help you in practicing hacking. It contains a list of practicing apps and systems with various scenarios that will help you to become diverse. Once you reach here after that you can find much more new and good sites that will help in ethical hacking.

STEP-3 Watch YouTube videos and read tech reports with Proof Of Concepts

Eventually, you have made your foundation with a strong hold on the basics of Bug Hunting. As you know how to find the defective sites and desktops you are good to go with checking out what all the other hackers are doing.

YouTube is such a place where you can find several videos related because this is a community where people upload videos generously and don’t back out from sharing knowledge. Below we mention some write-ups and video channels:

STEP-4 Be a part of Groups and Community

There are a lot of groups and communities of the bug hunters that you can find on the social media platforms. However, there is one global community of all the hackers it has more than 29,000 hackers.

Joining these communities is important many of the top hackers are present here and are very happy to share their knowledge with a group or the people. It is very beneficiary for any budding hacker to know the tricks and tips. You take a look at some of the communities.

  • White hat hackers: It is one of the biggest community for the hackers that you can find Twitter.

STEP-5 Know more about Bug Bounties

Now you are almost reaching your destination that is bug hunting. Before directly jumping into bug hunting it is crucial to know how the Bug bounty works? where should you start? All these things because to assure that you get long term success. You should even know all the privacy policy terms of the respective organization before jumping.

Follow Github it will make you understand everything in brief about Bug Bounty and how to start and target.

STEP-6 Now you a Bug Hunter

Here comes the end, you are done with all the background research and reading then you can also start doing ethical hacking and can earn recognition as well as compensation at the same time.

hacking

But, never ever forget to keep yourself updated with new technological advancements. When you start never at a time jump on the big organization hacking it is better to go for some smaller one first then to the bigger organization.

If you go the websites such as Pinterest, Twitter, Facebook and all then the amateurs may end up getting mad and frustrated. Because these companies have a lot of users and known widely which increases the security for these applications as it a public platform. Kudos! for being an ethical hacker.

Top Companies Bug Bounty Programs

Intel

The Bug Bounty Program of Intel mainly targets all the hardware, software and firmware issues.

Drawbacks: It doesn’t include the present acquisitions like the company web infrastructure, the third party products or the McAfee related details.

Minimum Compensation: Intel offers a minimum amount of the US $500 for detecting the bugs.

Maximum Compensation: While the company pays a maximum amount of $30,000 for detecting the most critical bugs.

Yahoo

It is Good news for the hackers that Yahoo has a full dedicated team who accepts the glitches found by the Bug Hunters.

Drawbacks: While the bad news is Yahoo doesn’t pay anything for finding the glitches in yahoo.net, Yahoo 7, Yahoo Japan, Onwander and all the Yahoo accessed WordPress sites.

Minimum Compensation: There is no minimum compensation in Yahoo.

Maximum Compensation: There is a limit for Yahoo Compensation which is approximately $15,000 for Bug hunting in their system.

Snapchat

Even Snapchat has a team of Vulnerability checking professionals, who review all the bugs report and then act accordingly. The Company acknowledges your report within the time period of 30 days.

Minimum Compensation:  You can anticipate high here because Snapchat pays a whopping $2000 for bug reporting as a minimum price.

Maximum Compensation: The maximum reward that you will get in Snapchat is $15,000.

Cisco

Cisco the World class company welcomes every individual who comes up with the security issues in the system and reports to Cisco. 

Minimum Compensation: In Cisco, the minimum Reward is of the US $100.

Maximum Compensation: While coming to the maximum reward it will $2,500 for serious issues.

Dropbox

Dropbox allows the Bug Bounty Hunters to find the glitches in the system but on the third-party service that is Hackerone.

Minimum Compensation: the least payment in Dropbox is $12,167.

Maximum Compensation: The maximum reward here is $32,768.

Apple

However, when Apple first released the Bug Bounty Program it just allowed 46 hackers to do the research. But, now it is open for everyone who wants to try their luck in bug hunting in the Apple system.

Apple Bug Bounty Program even announced that it will reward $100,000 to those who will extract data from Apple Secure Enclave Technology.

Minimum Compensation: There is no fixed limit.

Maximum Compensation: $200,000 is was the highest amount given to a Bug Hunter.

Facebook

social media

For Facebook Bug Bounty Program any ethical hacker can report the bugs directly to Facebook about Instagram, WhatsApp, and Atlas.

Drawbacks: There are already a few glitches on Facebook which they consider it to outbound issues.

Minimum Compensation: $500 for undisclosed problems.

Maximum Compensation: No limit and no maximum compensation.

Google

Google Vulnerability Program give compensation for the issues in google.com, youtube, and blogger.com.

Drawbacks: It covers only designing and implementation problems.

Minimum Compensation: $300 for identifying security threads.

Maximum Compensation: $31,337 for Google applications.

Quora

Any bug hunters can access Quora to find the glitches in Quora Bug Bounty Program.

Minimum Compensation: $100

Maximum Compensation: $7,000

Mozilla

All the Ethical Hackers and the Bug Detectors are given free hand to find all the issues in the Mozilla Bug Bounty Program.

Drawbacks: This access is only for bugs in Mozilla services that include Firefox, Thunderbird and related services.

Minimum Compensation: Least amount is $500 given by Firefox

Maximum Compensation: $5000

CONCLUSION

Now are good to go, as you find the top companies and how much compensation they are offering if you find out the glitches in their application and systems.

Even you get to know more about how you can become an ethical hacker or a Bug Bounty Hunter.

If you have any queries regarding it please comment below.

Facebook working to Merge the Social Media Apps?

Facebook working to Merge the Social Media Apps?

Social media has taken all the credits in keeping the people all over the world busy, either with the latest news, with friends and family.  There are several social media advantages to talk.

The social media examples include Facebook, Instagram, Messenger and many more. Whatever social media apps you are using right now, chat has become an integral and necessary part of everyone’s conversation.

Gone are the days to make a call to have a casual conversation with our friends or family. The importance of social media has become the everyday need to stay in contact and up to date about your current happenings on an hourly basis with our friends and family.

social media apps

However, people had lost trust in Facebook when the news broke out in the earlier September 2018 that, almost 50 million Facebook accounts are hacked. It was shocking that about 90 million people were sent notifications to reset their Facebook passwords. Due to a technical glitch from Facebook’s end, all the Facebook are hacked.

Social media advantages are many. If we use in a proper and controlled way, we can make most of it. Some of the significant social media advantages include:

  • connectivity
  • education
  • business
  • information and updates
  • promotion of business
  • awareness campaigns
  • interact with communities
  • to promote NGO services

Facebook working to Integrate the Social Media Apps?

Facebook earlier said that it would not merge with any other social media communication chat platforms. However, there is news that soon Facebook will soon integrate the Whatsapp, Instagram and messenger chats and social media examples.

According to the reports, New York Times, Zuckerberg plans to merge the social media app chat platforms to proclaim control over other social media app chat platforms, as Facebook is trying to impress its users and to get the trust back. The Facebook social network recently facing criticism for hacked accounts and leaked data.

As per reports, it means that :

“We want to build the best messaging experiences that we can, and people want to message to be fast, simple, reliable and private.”

” We are working on making more of our messaging products end-to-end encrypted and considering the ways to make it easy to reach friends and family across networks.”

All these social media apps will work as a separate stand-alone social media apps.  Social media apps likeWhatsApp, Instagram, and messenger keep the user information and data safe, whereas WhatsApp is end to end encrypted.

What are the pitfalls of  Facebook merging Facebook into Instagram, WhatsApp, and Messenger?

There are many social media advantages which keep us always connected to the world. In the same way, there are social media examples like Facebook, Instagram, WhatsApp, Twitter and many more to let us know the current happenings in and around the world.

As we all know that, Facebook Messenger and WhatsApp have the same parent now. However, these two applications will serve as two different social media platforms serving the same purpose. The underlying enigma of merging and also functioning as two separate applications are little confusing.

social media advantages

Further, the users will confuse it in future again that WhatsApp, Instagram, and Facebook Messenger will get into a single social media platform.

Social media advantages play a significant role in social media apps like Facebook, WhatsApp, Instagram, and Messenger. Facebook bought WhatsApp for a wobble amount of $19 million.

On the other hand, Facebook has also improved the quality of chatting experience, and even video calling has made the situation little skeptical.

All apps to have end-to-end encryption?

We cannot expect anything as of now; it was just a statement by him. The updates and changes are still in the early stages, and it may take some time for the actual process to take its shape. However, researchers say all this could take time and maybe early of 2020 we may have to see the updates.

The critical aspect here to note is, Zuckerberg wants to preserve the end to end encryption for all the social media apps and chat services. The end to end encryption is the most technically demanding move to progress.

importance of social media

The Dichotomy of Messaging

It is evident that Facebook is trying to gain lost trust among the large people by improving the quality of the Messenger and also Instagram. But, according to researchers, the average profits of WhatsApp is much more than the Messenger and Instagram.

Besides, according to a survey people even though the Messenger and WhatsApp have come together, people do not want to disown WhatsApp due to its user-friendly interface.

However, only WhatsApp is end to end encrypted. The other social media chat apps do not end to end encryption protected. The WhatsApp is the most used chat service all over the world.

What could be the reason for Integrating?

The possible reason for the integration could be the downfall of the social media giant Facebook. In recent times, Zuckerberg has faced a lot of criticism, for leaking the user data and personal information for the elections.

Also, the lawmakers and law regulators around the world have condemned the act of Facebook. Security is the primary reason for Facebook is trying to merge with the other social media chat platforms to gain its lost charm over time.

There are some social media examples where the private data is hacked, and no one knows the exact reason. Some issues do not get important clarification which leads to trust issues among the users.

End to end encryption is painful to implement correctly because of any lapse of the code in the schema; the whole program compromises. However, both WhatsApp and Messenger follow open source code protocol, but there are variations in the implementations.

However, the best option is integrating all the family apps under a single parent and has decided to start implementation around the last few months.

social media examples

How would the results be if Facebook merging happens?

If Facebook merges with the other social media chat apps, there is a possibility that Facebook still needs to struggle to make a mark.

On the other hand, WhatsApp needs a phone number to access the app. Facebook and Messenger collect all the true identities to access the account.

However, the essential revenue generates through Facebook. There are business groups who still rely on Facebook but not much for personal use.

However, WhatsApp is delighted of the end-to-end encryption which no one can read except for the sender and the recipient. On the other hand, Instagram and Messenger have no such protection for messages.

As part of merging benefit, Facebook has promised the end to end encryption.

How could Facebook benefit from such integration?

With strict privacy rules and regulations came to limelight with the hacking of user data. Again Facebook wants to win the assurance back and provide with the right security for messaging platforms. This privacy could be the next step most probably everyone is waiting.

By providing strong security is the way may be, it could overcome the defame and get ready for the coming challenges. Facebook should come up with new ideologies to improve the security features and unique ideas to generate more revenue through Facebook advertising and business.

However, the strategy is still suspense and has not disclosed by Facebook. Surely we can say, something big might happen, and it would get back on track very soon with messaging services.

Conclusion:

To merge Facebook with social media apps would be a big thing. But till then we have to wait and see if it introduces an end to end encryption.

The million dollar question would be will Messenger, and Instagram follows privacy suit after merging. Before going ahead with the bold move, Facebook should clarify this issue.

Feel free to write us or comment on the article.

What is the Future of IoT or Internet of Things in next 5 years?

What is the Future of IoT or Internet of Things in next 5 years?

IoT or internet of thing these days we quite often listen to this word. The words such as the cyber-attack, hacking we can hear these too jointly with IoT. Despite, of the fear of piracy and cyberattack the internet of things and IoT applications will grow much more faster in the coming years. Ultimately we can say the IoT future scope or the future of IoT is very bright. There will a lot of IoT devices which will be coming shortly.

As we all know, a connection precipitates another connection. Earlier in the 19th century, only 4% of the people present worldwide knew about the Internet, that is when the Internet of Things concept came to light. But, realize it became like no one in the earth doesn’t know about the Internet of Things.

It is a known fact that in the future:

The planet earth will have the Internet as its skin in the coming century. This means people will use the Internet as a major thing which will support the life and transmit the sensation. Even it can be said that the skin is coming together to form an external layer upon the whole world.

What is IoT?

Internet of things

IoT or Internet of Things is primarily a full system of all the interconnected computing devices, having all the mechanical and digital machines. When the objects or the living beings have the UIDs or the Unique Identification, Iot and IoT application can transfer the data automatically without including the human to human interaction and human to computer interaction in between.

The Internet Of Things or IoT objects can be anything like an artificial heart in a human or a biochip transponder in the farm animals or the automobile containing the sensors. All these things are essential for human survival. As the organizations are increasing so as the need of the organization that can make the work go easier in an efficient way.

Who is the Father of IoT?

Kevin Ashton is known to be the Father of IoT. A founder director of MIT’s Auto-ID Center, alumni to Procter and Gamble. The Journey of the Internet of Things or IoT started with a lipstick.

It was for Procter and Gamble, where Ashton was pushing a popular color for olay lipstick that was perpetually out of stock as a Brand Manager of P&G. To resolve it, he was thinking for a solution and found some holes in the data regarding the supply chain that led him to drive RFID chips as an invention.

Following this, he encouraged to open a Massachuttes Institute of Technology to start a society known as Auto-ID Center- that will research about RFID Technology. For this process, Ashton thought to talk to less tech-savvy people about RFID, in this process he coined the term Internet of Things. Proceeding these incidents his MIT’s Auto-ID got 103 sponsors and transformed into an International Lab.

How many IoT devices are there today?

According to Gartner :

In the year 2017 there were 8.4 billion IoT connected devices in the whole worldwide. While in the year 2018 it increased to 9.2 Billion. It is expected that in the year 2020 the IoT connected devices in the worldwide would be 20.8 Billion.

The hard to secure smart things which have the installed base this includes items such as TV, refrigerators, and the security cameras. We can expect that there will be a 31% increase in the IoT application and IoT connected devices this year. While this can also reach 10 Billion or more, which is more than the world population.

IoT benefits

The surveys even say that the total number of connected devices such as smart T.V, vehicles, and the digital set up box. This will grow until 12 to 13 billion in the year 2019. This is where the deployment will start when the organizations start looking for the cross-industry devices that include HVAC systems, LED lightings, and Physical security systems.

How is IoT useful?

IoT is beneficial because it makes our work easy and is very less time-consuming. Lets, take in to account the smartphones we use, has made our lives so easy and our a lot of work can be done in just fingertips.

IoT has easied the lives of humans. Imagine a hospital connected with all the smart devices. All the data collected from the device stores the information of the patients and then runs the analytics on various machine whichever the doctor or the authority want to check. Makes life so easy and sorted, making the hospital run optimally as possible.

This clearly shows the seriousness, and how important IoT has become these days.

Are IoT devices secure?

A fundamental and crucial question that everyone gets in their mind Are all the IoT devices we are using is safe and secure? But people still now didn’t find a good deal for securing the Internet of Things devices.

Cisco, one of the biggest networking company, told the Global IoT device supply chain that requires the most powerful and higher vigilance regarding quality control. Due to the lack of proper rules, regulations, and IoT security standards because of which the IoT and IoT application hacks became quite usual and dangerous.

The IoT devices security is in the hand of its manufacturer’s hand. A manufacturer should make sure that all the Internet of Things devices should be safe and secure to use. Safety is the thing that most of the business miss. According to the surveys:

Only 30% out of the 1000 respondent companies told that they take up certain measures to secure all the Mobile Application and the IoT devices. At the same time, the rest of the IoT device markers are not building any security outset.

We can even take a lot of instances such as cloud-based website like Netflix, Spotify and Reddit suddenly became unavailable in October 2016. The attack happened when the unknown or the malicious hackers started gaining control over the IoT based application such as the CCTV cameras, digital video recorders.

With these type of instances, we can say that our data and the IoT devices are not that secure how much it should be.

What devices is IoT?

These days, if we have a look around our surrounding, then we can see that most of the devices are IoT based. So, we listed out all the popular iot devices, which are addicted to nowadays.

  1. First, of all Smart Home Automation, we check carefully, most of the houses are opting for Home Automation. As a security concern, and those who want an automatic and smart built home.
  2. Voice Assistants, there is no home which doesn’t have Amazon- Alexa or Google Echo in their home. People have started feeling these voice assistants as a part of life.
  3. Smart Bands or Fitness Bands.
  4. GPS Trackers
  5. Smart Smoke Alarms
  6. Smart Locks
  7. Doorbell Camera’s
  8. Amazon Dash button
  9. IoT based Security Systems
  10. Home mesh Wifi Systems

These Devices are the mostly used IoT based product. However, there are a lot more devices out there, which people are using. It can be easily be told how IoT has become an essential part of everyone’s life.

It’s clear that the future of IoT in very vast and will increase, no pause, people will more depend on the Internet of Things. While we can even predict that shortly, people can’t even imagine their lives without IoT devices.

How many IoT devices will there be in 2020?

We can say one thing for sure the number of IoT or the Internet of Things devices will outnumber the total population of the earth. While we can even say that the Internet of Things or future of IoT is something which is increasing tremendously in an unexpected way.

In the below graphical representation of the Statista, we can see the increased used of the Internet of Things or IoT connected devices from 2015 to 2025.

future of IoT

According to the graph, we can say the usage of IoT devices will be 30 billion and above. This is four times more than the total population, which is just 7.7 Billion.

All the companies whose original works are related to IoT, cloud computing. Companies like Microsoft Azure, Amazon AWS. All these companies saw a tremendous increase in their sales and the revenue generation and exceeded all the targets set by them. So, we can see significant progress in the IoT security devices. As the purchase and sales of the Internet of things connected devices will increase and touch the peak instead of getting down. On the same side, the revenue of the companies is going to feel the skies.

What are the challenges in IoT?

It is challenging to differentiate and know about the manifestation in IoT. Foremost, the thing that comes up in everybody’s day to day life is Mobile phones, and the critical application that everyone uses is the Video call or Video recorder. If you are in Venice, you can take a look at your kids or pets in New York.

Here, comes the but do you have a firewall in your home to protect your device from getting attacked or hacked? Because there are a lot of chances that your personal information and the data can get exposed to hackers or malicious users.

Even if we have this threat, we can see there is an increased amount of IoT devices. People still search the online platform and offline platform both to get more good and advanced technological tools coming up. We can, in the end, say that we are experiencing hyper-growth of the IoT devices.

Iot application

In 2020 we can say that tons and tons more Internet Of Things connected devices are on the way. At times it is believed that the topmost Internet providers such as the Verizon’s, The AT&Ts are not yet ready for providing the fiber connectivity. This is all because the infrastructure is sufficient enough to support it.

Challenges in IoT

If we go on an talk about the driverless car, This device gathers a certain amount of data which is enormous and incredible. The first one here is the Petabytes data. Which requires regular processing and transferring of the data through the network to the central-most platform that will give the right decision. This thing directly indicates that this technology is not yet ready and secure.

We can get assured that we will get there and all the challenges in the Internet of Things will be solved. Yes, the technology and security in the network data perspective have increased. A lot now the companies have become more than just developing the technology. But, also check the security and safety of the people.

In the year 2018, there were a lot of data breaches the significant companies like a Facebook data breach, Google data breach, some of the airways and hotels have seen a significant data breach. So the companies became more alert about all these, and we can expect that security is the primary thing that companies will take care of.

What is the future scope of IoT?

The future of IoT or where and what advancements that we can see in the IoT future or after 25 years. You can see the top five themes that can be seen in the future of IoT is listed below take a look at it:

People will get addicted to Tech connections

The surveys suggest that the usage of the IoT based devices will increase vastly. It will influence the people over this and the coming decade. There will be some of the magical things that will make the people addictive to the devices and people can’t resist to leave it. The convenience and the benefits will keep the people attracted to the devices.

In the future, we can even expect that people will choose the connectivity over security. As connecting with society, friends and new technology with convenience will become more critical. People will even start keeping all their information data of themselves and their families in these devices, and they start trading the safety and security for the convenience. The users will begin making all the rational decision in a stake of their security and safety.

The kids, adults everyone will get addicted, and the house will become a big IoT device. While human beings will not be able to cope without all these.

Say no to Unplugging!

Unplugging to the internet these days is very difficult by the end of 2025 there will be no term as such as Unplugging. There will be threat alert, distrust and all still people will not be able to disconnect with an online platform or the digital platform. People will become dependent on the internet.

The surveys even say that:

Businesses will start penalizing the employees in the company who are connected in the internet or those who disconnect. Remaining active in the digital media and the social media will gain reward. However, the full withdrawal will be very difficult and can be impossible.

We can also hear the stories where it would you can see things like people tried to disconnect but failed to do so. While you will not be to able to detached yourself with all these devices. As you will be surrounded by all these things and won’t able to avoid it. People will have the illusion of being detached, and it will not be true.

Increase in Internet participants

There will be people who will try to disconnect to the digital media and Social media. Eventually, as soon as they try to divide double the people will come and join the Internet platform. It just doubles up but can never go down. The smart TVs, Smartphones, voice searches will become an essential requirement.

IoT uses

Even the disconnection here means those users are searching for a better option to connect again. Ultimately, it means the users always doubles up instead of decreasing.

Risk mitigation and Human ability will make IoT safer

The ingenuity of human beings will make them genuine users, in the same way, the risk mitigation will decrease. The Internet of Things will become more reliable for users.

However, the race for genuine and security will be high and in need but it is assured that security level will increase a lot and will deliver the best results.

All the networked devices will become reliable as the Power grid and make the platform safe from the wrong actions. However, at points occasionally it will go out- and that will be a disaster because people will, of course, survive it. There will get a lot of regulatory and technology-based advancements that will act as the remedies and will decrease all the threats.

As the citizens in the countries and people in the whole world will become much more aware of the Security and safety in the internet platform. This thing will increase pressure in the Government if something goes wrong. It will automatically make the companies take a pressure and make everything safe for the users.

A rapid increase in IoT: Increase in risk

Whether the people are connected or not but the chance will stay, with the massive increase in the IoT devices usage. This may lead to security and liberty issues getting magnified by the IoT devices.

IoT safety

The Threats can turn into gruesome attacks and all the other acts which can be very violent. The physical attacks are in the public and people can watch it. However in the cyber attacks will be in private and you will not know who is the attacker but the results are terrible.

With the rise of the IoT and the security, the concern will increase so as the liberties by the users. You can say this will help to know where you are walking and light your way or can grab your sensitive and personal information. It will become the biggest challenge for the cops, government and the whole world.

How will IoT be used in the future?

The future will see only IoT everywhere, it will like without an artificial intelligence use lives would be incomplete.

Increased DDoS attack

Cybercrimes will increase and there will be extensive use of IoT devices to facilitate the DDoS Attack. In the year 2016, the world was introduced with an Internet of Things malware- a strain of malicious malware that can easily infect the already connected campaigns like DVRs, security cameras and more. This malware got access to the devices with the default password and usernames.

Later, the malware turned the affected device into a botnet to facilitate the Distributed Denial of Services (DDoS) attack. This usually aims to overwhelm the website with internet traffic.

Reign of Smart Cities

The consumers won’t be the only one using the smart devices, while the whole city and the country will become smart. It will give the ultimate birth to smart cities. Everyone will adapt these techniques to become smart in technologies and save time and energy.

In the end, cities will be able to automate, remotely manage, and collect data through visitor kiosk, video camera surveillance, automobile rentals.

 Artificial Intelligence will be big

Artificial Intelligence will penetrate into every house, starting from smart home hubs to the lighting system, thermostats everything, will have AI. When you will be allowing the voice control device to set up the daily tasks, you will allow them to your personal space.

CONCLUSION

While we come to an end, the IoT or the Internet of Things has made the lives of the human being straightforward and comfortable. It has made the lives of the people very convenient.

Whereas on the other hand with the increased use of the Internet of Things the treat for security and safety has also increase. So we should be careful while providing the details on the Internet platform. However, we can see a lot of necessary steps are being taken but still keeping your data safe with you is essential.

If you want us to add some more advancements that we can see in IoT in the Future, you can write to us. We will update it.

What are the Latest Social Media Marketing Trends in 2019?

What are the Latest Social Media Marketing Trends in 2019?

Social media keeps on changing in place of it new and latest social media marketing trends 2019 updates in place of older ones. A lot of people all over the world use social media for various purposes.

As it is the time to say goodbye to 2018 and embrace 2019, to make this new year fantastic for you. We bring ideas and suggestions to know the latest social media marketing trends that we can expect to see in 2019 as the social media marketing updates.

Which is the most used social media platform?

Popular social media site

Facebook is the popular social media platform and is the top sites used for social media marketing by a lot of people all over the world. Here, the user base is enormous after Facebook all other social media sites like YouTube, WhatsApp comes into competition.

However, if we dig deeper into it, we can find 80% of the social media app users are from Generation Z, and then 74% are the millennials. These two are the significant category people who take the help of social media metrics even to make a purchase.

While people using so much social media will lead to increased spam contents. To reduce it and make the social media app user-friendly the primary social media site like Facebook, Instagram, YouTube have started taking necessary actions against it. Earlier, in 2018 Facebook spammed 837 million spam contents in 3 months, on the other hand, Instagram has taken down 5 million violence related graphic content.

Eventually, in the mid of the year, 2018 Instagram announced that it would spam all the fake users and followers to make the platform generic, so, as Facebook promised. As we can see so the social media apps are making sure to remove all the spammed content and fake users it is giving and evident chance to the influences to grow.

According to Google Digital SnapShot, the people preferring the influencers reviews and following them has increased a lot. As the spam content and fake users have decreased the influencers are growing. The millennials following the influencer are increasing day by day. We can expect shortly; they will play a significant role in promoting the brands.

Top social media sites

Statistic of social media trending

Facebook

The world’s largest and loved social networking site is Facebook. Eventually, Facebook is considered to be the top social media marketing site and widely used all over the world. Approximately, there are 2 billion active user’s on Facebook.

Facebook

YouTube

In the digital platform, the public’s favorite video sharing platform is YouTube. People here can upload and view all type of videos that they want. Roughly there are 1.8 billion YouTube users all over the world.

YouTube

WhatsApp

While WhatsApp social media used by a maximum number of people and owned by Facebook. It is famous for sending personal texts to those whose contact you have. Instead, being under Facebook, it works independently. There are 1 billion active user’s in WhatsApp.

WhatsApp

Instagram

Unique social media site Instagram: which contains images and also owned by Facebook. In short, period became very active among people maintaining a 1 billion users record.

Instagram

Twitter

In Twitter people to follow each other people with whom they want to connect and can leave short messages. It has an approximate of 320 million users per month.

Twitter

Reddit

Best place for writers. People can upload their content and blogs. Reddit is a hub of bloggers. It has an approximate 100 million users per month.

LinkedIn

Ultimately, LinkedIn considered as one of the biggest professional online platform available. It has more than 400 million users and is open 20 different languages.

LinkedIn

Pinterest

Nowadays, Pinterest is grabbing all the limelight with the increased number of users.  It has 20 million unique visits every month. It has become a critical player in the social media marketing network and promoting the brands.

Pinterest

How do I promote my social media?

Nowadays, every agency present should find one way, or the other is having a website in digital media. This is not it; even it became very crucial for every company to be visible in digital media including social media.

You can see below some important that are to be considered to promote your social media:

  •  Always be very active in social and always provide your complete details in all the social media sites in which you have a company profile.

Social media trends

  • Social media without being social is useless, interaction is essential, engage with the people.
  • Don’t over promote your brand with a lot of ADs, Keep it less but interactive.
  • Share interactive videos, images, gifs and engage the audiences in your brand.

What are the latest social media marketing trends?

This is the right time as we all are coming to the end of the year, it is the exact time when all the techie’s start searching for the latest and new trends. Today, we mention some of the latest social media marketing trends that are upcoming and will take the digital marketing into another level.

The latest social media marketing trends are:

  1. Restoring customers trust.
  2. Facebook shop on your store.
  3. Six seconds video is old format ad.
  4. E-commerce shopping using Instagram.
  5. Augmented Reality or AR on Instagram.
  6. Facebook: supporting paid ADs.
  7. Increased use of Dark Social.
  8. Live Streaming.

RESTORING CUSTOMERS TRUST

In the year 2018, we have seen a lot of data breaches in which the major one was the Facebook data breach then Google+ user accounts hacked, after which the Quora data breach also took place. Upon all these, the most unexpected one was 50 million Facebook accounts hacked, and 90 million were sent mail to change the password.

It was one of the most controversial data breaches that took place, while the blame is on Cambridge Analytica for infringing some 50 million users data so that they can influence the elections.

All these data breach and misused protection people lost trust in social media platform. To overcome this the significant trend coming this year is:

Social media platforms are striving hard to regain trust and rebuild the brand name among the people. Also, trying to build up a stronger protection guidelines so the further data breach can be stopped.

All the social media sites are busting the Fake users in the platform to promote their brand and gain users. Instagram, Facebook has already taken a necessary step. You can also track down yourself with the tool called SparkToro that will help you in knowing the fake accounts and the fake follower.

Social media trends

(Source: Sparktoro)

Facebook Trust issues

Not just the Facebook data breach, the social media giants were paid for fact-checking on behave of Facebook. It hired the private agency to check the content and remove the accounts, reducing all the fake comments and the users. This action was majorly for President Donald Trump, and the counterfeit users were suspected from Russia spreading hatred against President.

One of the marketing agency hired by Facebook to accomplish this task was snopes.com, they said in the media that.

“Facebook is not taking anything easy, and just making themselves look good and paying the agency.” With this statement, Facebook even gained a lot of criticism and gave people another opportunity to lose trust.

There were three separate information was found to decrease the hatred messages on Facebook. While this idea backstabbed and only minimal results came to limelight, and the third party fact checkers even told that Facebook ignored all the outstanding results which led to minimal effects that impact the work.

According to one of the research expert using Facebook said that:

Trust is something which will be there until someone gives a reason to lose it and Facebook is giving this everytime so, people are losing trust from Facebook.

However, the people who majorly suffered from this data breach is the Europeans. According, to the GDPR or the privacy and policies, act Facebook charged in the court and CEO of Facebook was asked to attend the trials. Due, to this protection breach a lot of people vastly from Europe, left the Facebook platform which is a considerable loss.

FACEBOOK SHOP ON YOUR STORE

If you have a Facebook Business page or community but not the Facebook shop, then it is the high time to have it. People and companies these days are majorly turning towards Social media. Create a Facebook shop for your store to provide the consumers what they want.

However, you can find the plugins for Prestastop, Magento, Shopify that will help you to integrate the store on your Facebook page. It is the best way to convert normal users to customers, by using this you can track the customers, what are they buying, what is there are of interest. Not just this, you can even track where are people are coming from, how they came and where they left. 

While this is the latest trend which you can expect to see in the next year, where you can keep track of your customers and their interests to have smart analytics.

6 SECONDS VIDEO IS OLD FORMAT AD

Gone were those days when companies used to have only content and write up nothing more than that. While these people don’t want to see the old boring text that is when the videos came. The ads shown using the videos are appreciated the more.

People these days turned towards YouTube for business branding; earlier the Video ADs were used to be of 30 seconds. Gradually with time, the 30 seconds ADs became old and boring that when it was recommended to have the 6-second ads. It is the shortest form of the ADs with people stuck to it.

According to one of the leading brands L’Oréal beauty products they have used the best social media marketing strategy to rule the social media platform and they said:

Earlier we used to rely on 30 seconds AD, but now it is good to break and make 50X more Video content than a longer one. Internally, today’s pitch audience is for 2 Seconds Ads and 6 seconds has become the new long format ADs. Each of the videos here would be short and customer-centric.

E-COMMERCE SHOPPING USING INSTAGRAM

This year Instagram came with the latest and new shopping feature. Here, people can look at the products and price on Instagram, they can add to cart and shop later in the original site. Eventually, this trend was quite a big transform. Keeping this thing in mind we can expect that in the coming years there will see a massive transformation and new trends are arriving soon.

In the year 2018, adding the products into the cart till here it was limited.

While in the next year it is likely that Instagram will also introduce the buy option. Here you can directly buy in Instagram instead of visiting the brand site. Then putting soul into branding soon it is going to deliver the goods to doorstep.

Instagram ADs

We can expect that Instagram is turning towards a whole new E-commerce site much more than that of picture sharing and messaging.

AUGMENTED REALITY or AR ON INSTAGRAM

With the successful implementation of the Augmented Reality or AR through the most popular and loved game Pokemon Go! That is People came to know about AR. Slowly this social media apps like Facebook, Instagram, SnapChat took over the AR and made people go head over heels for the AR pictures.

While coming to Instagram, it already has gained a lot of popularity and people these days are turning more towards Instagram. However, Instagram even allowed the third party users to create the Instagram filters. There are huge plans for future in AR that will be undertaken by the social media platform.

Facebook, is going to introduce the personalized messages to the customers, which will contain the product images that will have AR. Near future, all the brands will be using AR videos to increase the user experience. It may include AR lens which will help the user to virtually try he product. At first used the AR feature in the year 2019 Facebook will be using the AR lens in personalized message to improve user experience.

Google is supporting a lot to the Organic search results than the paid ads, and on the other hand, Facebook is supporting more the Paid Ads.

Yes, you hear it right Facebook is supporting more the ADs that are paid and decreasing the reach of the organic ADs. This may be a disheartening issue for all the brands who have a base on Facebook.

The researches even show that if a page is having likes approximately 500,000 in this only 2% would be the organic ADs. While the other disheartening news is this will increase in the upcoming years. Eventually, lessening the organic reaches maybe till somewhat negligible. 

Facebook ADs

Facebook even claimed that daily Facebook receives a lot of contents in the case of organic ads. For this, they have to become very picky about the materials. Now they have to keep the most relevant content; this is a small trick by which Facebook is transforming the users into Paid customers, and not encouraging the Organic ones.

INCREASED USE OF DARK SOCIAL

The traffic here comes through private connections which include personalized emails, instant messaging from the individual digital media channels. Initially, we can say that users usually copy the texts or the links and send them as customized to the target audience all these things sum up to be a Dark Social.

In the upcoming year, we can expect that:

Dark social activities will dominate the social media platform. While driving a lot of traffic to the website. According to the reports until 2020 90% of the content shared on the social media sites would be from the Dark social. Similarly, the maximum number of click backs to this will be from the desktop. 

If you have a social media account, then be alert with this, and people get most of the time attracted to mobile texts and links to get engagement.

LIVE STREAMING

Social media apps like Facebook, Instagram, YouTube have made people crazy about live streaming. This year it was found that the users watch the live streaming five times more than the pre-recorded videos.

As soon as the social media apps introduced and it became a huge hit, most of the top rated brands started incorporating it in their business.  VR or virtual reality is also a big reason for the success of live streaming. Nowadays, the brands and the celebrities try to connect them with the audience using social media apps live streaming. However, this is increasing the urge for the live streaming, and there are a lot of things in live streaming future.

Live streaming

Live streaming is a blessing for e-commerce companies.

Nevertheless in the upcoming year the after display ads and video ads, the e-commerce brands will soon have the live streaming ads. This is based on a single concept that is “see-no-and-buy-now” and will provide the live online shopping experience. Later, on this will become very frequent and important.

The brand will then showcase the live ads with the brand ambassadors and the trusted experts. Not just the experts, it is even expected that in future the live streaming will change the idea of customer service.

E-commerce companies mostly will start using the live streaming platform in various social media apps and will try to solve their problems using the QA sessions. By, doing this the audience will get an immediate reply and that too live. Similar to the voice calls customer service, chat service, and email services similarly in future live streaming customer services will become popular.

Key Takeaways

As we mentioned in the article, these are the most important trends that we expect to see in the upcoming year. The latest trends are enormous and should incorporate in the brand tactics as soon as it gets released because of time and tide waits for none.

Even if you miss to get some updates as soon as it arrives, stay tuned to our blog because we publish every new trend as soon as it releases and every tactic in the technological arena. If you have any difficulty regarding the trends and tactics related to digital marketing.

Contact us! Whenever you like, we will try our best to solve your query!