Martech 2020: An Expert Guide for Your Company on Future Market Trends

Martech 2020: An Expert Guide for Your Company on Future Market Trends

 

Insights into the marketing technology 2020 and beyond is an online survey conducted by WARC in association with BDO and the University of Bristol on more than 750 brands and agencies to understand their current and future marketing plans for martech tool use, budgets and barriers to growth. This research was conducted on brands and agencies located in North America, the UK, Europe, and APAC.

Moving on, let’s take a more in-depth look at what this 2020 Martech Insights? what are the marketing trends ? and what the future of Matech 2020 is?

You must be familiar with the concept that marketing usually focuses on developing a healthy relationship with customers and satisfying their needs.

Then you must also be knowing that this could not have been possible without technology.

Indeed, these marketing technology tools and needs in marketing are directly proportional to each other. The more the tools, the more their need.

However, due to the modernization of people’s language with time and this marketing technology word clubbed to form a portmanteau, MarTech.

Well, in simpler terms, MarTech is basically a short version of marketing technology. This mixed name concept can be witnessed in various other sectors, such as AdTech (Advertising Technology), a term used in the world of advertisement field.

Well, well, wait! Before hitting the numbers and data, let’s first try to understand the basic concepts of Martech.

What is MarTech?

martech law

Source: Chiefmatec

Like any other term used in the Software world, this Martech is also a term used by the software techies and marketers who plan, execute, and measure their business campaigns.

The planning, execution, and measurements are usually carried out with the help of Martech tools.

These tools help you in streamlining and analyzing your data and provide you with various methods or options to reach out to your target audience and keep them engaged.

What are the MarTech Tools?

Martech Tools ranges from content strategy tools designed for different media to data management tools, analytics, and attribution tools.

Some examples of tools are Photoshop, WordPress, MS- Excel, etc.. To sum up, there are about 7040 Marketing tools readily available for you on a global scale, according to Chief Market Technologies. And these vendors vary from start-up specialists to established providers.
Well, speaking of tools while browsing about this vast topic, did you ever come across the term Martech 5000 and wondered what it stands for?

Like, you and I know what I love you 3000 stands for but Martech 5000?

Well, in 2017, there were around 5000 solutions available globally for commercial purposes are these were nicknamed as “MartTech 5000”.

According to Growth, the top 10 market technology tools are:

martech tools

Source: Growth

Getting back to the basics, let’s understand what a stack is in the retail world.

What is meant by Martech Stack?

A marketing technology stack is an archive of all the technology tools that companies or marketers leverage for improving their retail activities or processes.

In simpler terms, this stack is a collection of the software used by the company for retailing purpose.

I guess you have brushed up your basics, let’s now get into details about insights into the marketing technology aka Martech.

In this article, you will find the current trend, state, use, and future expectations of the marketing technology industry.

Ages of Marketing technology

marketing age
Source: Chiefmartec

Our tech market’s first era began in the early 21st century and was in existence until 2012.

As you can see, 2012 saw the upleap in the tech market, and the era was called the early age of martech. This early age of martech saw the introduction of new marketing tools into the lives of businesses and companies.

Later till 2017, the graphs of software and tools usage hit an excellent steep, and that age was called the first golden age of martech.

But from the 2018 year, you can observe a bend in the graphs of tech usage.

2018 to 2020, a reckoning in the market is predicted. Therefore the era is called the reckoning age of martech.

However, past 2020, it is said that marketing technology will see a drastic change and will be higher than ever.

Martechs law:

martech law 2
Source: Chiefmartec

As you know, marketing is bizarrely complex and is evolving at a breakneck pace. Martec’s Law is a genuine dilemma for everyone in the corporate industry.

Hold on… Before I talk about how bizarre the market is. Let me tell you what the Law is.

What is Martech Law?

Martech’s Law is a graphical representation of the change in the market and change in the organizations.

martech law
Source: chiefmartec

According to this Law,” Technology changes exponentially, but organizations change logarithmically.”

That means the rate at which the technology is updating is faster when compared to the rate at which organizations are adopting the technology.

In other words, the rate at which the organizations are adapting to the new technology is slower than the rate of updation in technology.

Insight of MarTech 2020:

Technical software is developing over time. According to Marketing Technology 2020 Landscape Supergraphic reports by Chiefmartec, the number of solutions in 2011 was 150; from there, it boosted to 7,040 solutions according to  Landscape Supergraphic 2019.

The growth of the solutions from the past eight years can be seen in the image below

martech-landscape-2011-2019

Source Chiefmartec

The estimated market size of the Marketing Industry in North America and the United Kingdom’s (UK) is as follows:

Source: Martech 2020: and Beyond

From the above image, you can see How the market spending has doubled from $34.3 billion in 2017 up to $65.9 billion in 2019 just in a span of two years. The data is combined spending of North America and the UK exclusively.

However, you can observe a massive difference between the increased amount of spending for each individual annum. The increase in marketing size in 2018 is 18.1 BN, and for the current year, it is 13.5 BN.

This means the corporate spending on marketing software has decreased by 4.6 BN in comparison to 2017.

The percentage of overall retail budget spending on marketing technology:

market spend

Source: Martech 2020: and Beyond

The data, in the above image, is split by the proportion of companies spending on in-house and outsourced marketing technology.

As you can see, the results show a rapid growth rate in the spendings in North America
region while the UK has remained steady.

On average, all the brands in North America and the UK are spending approximately 26% of their budgets on software when compared to 23% last year.

That means there is a 13% increase in martech budgets since last year. However, in comparison to 2017 Martech values, there is slight evidence of a decline in the future of the market.

When coming to in-house sourcing and outsourcing by these companies, there has been substantial discussion in the industry regarding the usage of in-housing of tech and optimized utilization of services by brands from their agency partners over the years.

However, what the results suggest is, in the North America region, there has been an increase in both in-sourcing and outsourcing by the brands.

However, when you look at the data of the UK, there has been an evident drop in the outsourcing of resources but a 1% increase in the in-sourcing.

Marketing Technology budget change over 12 months:

The martech budget change of clients by 2020:

The 750 brands and agencies on who the research is done have two opinions on the client’s budget. On analyzing the combined results of these 750 brands, 43% of the brands feel there would be an increase in the client’s budget over 12 months by 2020, 53% of the brands feel there wouldn’t be any change as the clients will still keep their budgets fixed for the annum. However, only 4% of the brands feel there would be a slight drop in the set budgets of the clients.

client
Source: Martech 2020 and Beyond

When you try to look at the results of the analysis for individual regions, each region has its perspective.

Before moving on with the further analysis of the data, you should remember that the analysis reports of Europe excluding the UK while the others are of the whole region.

All other regions except for Europe strongly believe that most of the client’s budget would remain constant while in Europe, 53% of the brands believe there would be a significant increase in the budgets of the clients.

The martech budget increase of brands by 2020:

When the brands were questioned about their budget increase over the next 12 months, the results were somewhat like this:

brand
Source: Martech 2020: and beyond

As you can see, each percentage of brands has its proposals for the budget increase.

On average marketing technology, 2020 budgets by brands are:
  • 22% believe that their budgets might increase by 0-5%.
  • 26% estimate their budget increase between 6-10%.
  • 21% calculate their brand budget increase to range in between 11-15%.
  • 15% of the brands feel theirs might increase between 16-20%.
  • 9% of the brands say their budget will increase between 21-25%
  • 6% of all brands estimated their budgets to increase by more than 25%.

However, from the results, you can analyze that Europe, including the UK, has the highest percentage of brands, on average, 9.5%, which predicts their budgets to be more than 25% of the current budgets.

While North America has no companies which estimate to spend more than 25%, however, it has the highest number of brands calculating to increase in between 0-5% on their budgets.

How has increased investment in marketing technology affected the companies’ Media Spend?

With the development of Chatbots, Artificial Intelligence, SEO tools, and other corporate tools, it has become easier for marketers which media is most effective for their use and promotions.

In the last year’s survey, it was found that the marketers had decreased their market spend when they invested in software tools. But for 2019, marketing technology, the market trends have changed.

trends
Source: Martech 2020 and beyond

From the above data, you can understand how the market trends have changed in comparison to 2018.

Though for about 44% of the brands, their media spend has not been affected, for 32%, it has decreased whereas there was a 57% decrease in 2018.

That means there is a difference of 25% when compared. However, a significant increase of 8% is visible on the media spend from 2018 to 2019.

What do the marketing trends, marketing technology budgets and marketing sizes for 2020 suggest to…..

Brands?

On a global basis for brands the marketing technology, market trends and sizes suggest for the development of in-sourcing resources as well as to maintain good relations with outsourcers too.

Thought the budgets of companies by 2020 are predicted to increase, you can see how more than half of the budget is spent on resourcing.

Hence the companies should focus more on developing their in-source resources or train the pre-existing staff to integrate and upskill their methods and ideas of resourcing.

This doesn’t mean you tend to lose your relations with outsourcers. Incase if the insource resources crash, the only option you have to get your job done is through outsourcing. Hence it is equally important to maintain a balance between insourcing and outsourcing.

Agencies?

From the observations of inhouse and outsourcing future marketing trends, you can see that there is a little momentum in In-housing resources among the respondents.

Hence there is an excellent opportunity for you to grab. You can use this opportunity as an advantage and win back most of your clients, who are about to consider in-housing or have recently shifted to in-housing.

However, winning back is not as easy as you think.

It rarely happens that you go to your client, explain to him difficulties of in-housing, and boom he is impressed and gets back to you.

To impress your client and win him back, you should sell your values according to “COW.”

Now wondering what this COW is?

Well, COW stands for Creativity, Objectivity, and Wider perspective.

Hence, when you are explaining your resources to the client, always try to be creative, objective, and try to have a wider perspective of branding and culture.

Technology vendors?

As you can see, the possibility of an increase in budget spending, there is always a scope of improvement for your tech vendors.

All you have to do is to ensure that your goods and services can facilitate creativity, are easy to operate, and solve the concerns of both brands as well as agencies.

Media Owners?

If you are a media owner and are looking at the data analysis, I bet you must be feeling happy.

Compared to last year, data this year has a piece of positive news for all media owners because there last year had a great decrease in media spent while this year’s research says there is an increase.

For you, the key to making money out of this is by focusing on the importance of data of the brands and agencies as well as keeping yourself transparent.

Now, if you step ahead and prove your effectiveness and relevance to brands concerning the context of increasing usage of technology platforms, that’s it you get clicked just like that.

Now, let’s look at the current usage and capabilities of marketing tools.

Current Use and Capabilities of Marketing technology:

Marketing tools provided by established organizations are where the brands and agencies find their use.

The following are the marketing tools currently in use by most of the brands on a global level.

martech tools
Source: Martech 2020 and beyond

From the above data, you can analyze various categories of tools used by companies for marketing.

In 2018, the usage of tools was

  • Email – 85%
  • Social Media – 75%
  • CRM – 68%
  • Analytics – 64%
  • Content Strategy – 63%
  • Mobile – 58%
  • Data Management – 58%
  • Ad Tech – 57%
  • Commerce, Lead management, sales – 56%
  • SEO – 47%
  • Market Automation – 41%
  • Experience Optimization – 37%
  • Collaboration – 28%
  • None of the above – 9%

Source of the data: Martech 2019 survey by WARC and Moore Stephens

By comparing both 2018 and 2019 data, you can see that for some tools, there is a drop in their usage while some have picked up the graphs.

Though you can observe a negligible difference between the rise of Analytics, Measurements and Insights, Mobile, Data management, and Ad tech’s graph, you can find a significant rise of 3% among Market automation and SEO. A 5% rise in usage of experience optimization can also be seen. But, in the case of collaborations with other software, there is an increase of 9% in comparison to that of 2018.

However, you can see that, and there is a 3% downfall in the usage of Commerce, lead generation and sales, and Customer relationship management (CRM). While coming to Emails, there is a significant drop of 6% in the usage in 2019.

However, the future market trends also suggest that there might be a huge fall in the usage of Emails as only 14% of the population among the 750 brands plan to use it in the next 12 months. Comparatively collaboration usage can be seen to fall as 38% of the crowd have no plans in using the tools.

How can you develop the best MarTech Strategy?

When the Brand respondents of the Survey conducted by WARC in association with BDO, and University of Bristol were asked about the skills they look into while hiring the marketing function for their company the top priorities were somewhat like this:

qualities'
Source: Martech 2020 and beyond

As you can see, the most important criteria for the brands is creativity. On average, 49% of the brands prefer their marketing software to be creative. Later they look at the brand strategy and then the customer experience.

So similarly, even you should have a clear picture of what you need for your brand. Hence planning a martech strategy is very essential.

Here are some great tips for you to develop the best marketing strategy for the future market trends:

Analyze what you need:

Along with the growing market, new tools are launched every day. It is always tempting to get the best tool or a high-end tool. Every organization, just like yours, wants to have the best.

But what will you do with a tool which is of no use to you? It is just like a person with hearing aid buying a high-end version of headsets.

Hence, always sit with your team and analyze which tool is easy for them to work on and to give fantastic results.

Check for Upgradations of the tool:

Now, you know what you want and started to use it. It is giving the best results. But, with the change of time, tools also need to be upgraded for more optimization.

Hence, keep looking for up-gradation of the tool or alternative sources for tools that are easier to adapt and give optimized results for your brand.

You can save your time of research about new tools and use product hunt for the same.

Understand the role of the tool:

Why do you need a tool? Why can’t you do everything manually?

I know the answers, I was just playing around.

You usually need a tool because it serves several purposes that are important to your business team.

First, they help you in understanding your customers through data and analytics.

Second, they help you in automating processes so you can use that data to work more efficiently.

And third, they help you in making the customer experience even more personal and meaningful.

Hence when you are using tools, make sure that it serves at least one of the purposes. If your tool is not serving any of the purposes, I say ditch it and shift it to a useful tool.

Know what your clients look for:

Having a tool, analyzing the numbers or data will not fetch you anything until the client is satisfied. Hence when you are choosing a tool or planning a strategy, always keep clients persona in mind.

To know what your clients need to look for leads from the customer experience department and choose strategies accordingly.

Keep your data up to date:

Always remember, no matter whichever product services your companies provide, you must have your database. The database helps you understand more about the market; it’s functioning and customers’ persona, which helps you and your company develop to the next level.

How are marketing technology and customer experience related?

When the brands were asked about how important is customer experience optimization for their company? The results are:

customer exp
Source Martech 2020 and beyond

As you can see, 57% of the population feel customer experience is very important, and 39% feel it is important. Hence on average, 76.5% of the brands and agencies feel customer experience is somewhat important for them.

What is the customer experience?

Customer experience is nothing but the feedback from the customer. The feedback can be in any manner. It can be the impression on your brand, product, or your services.

For most customer-based companies, the customer is the king.

Technologies used by the brands to learn about customer experience:

According to the research, as you can see, Most of the brands use Customer relationship management and social media management the most to get customer experience.
It’s not always necessary that you should also use what the top brands use. Here are some customer experience tools you can use for your company for better results.

Customer experience tools are:

   1. Customer review suggestion box:

No one knows what is working and what is not better than your employees. So, first, start from your own office. You know, like charity begins at home, feedback also should start from your own office.

There might be a possibility that if you, the boss, is asking about a review, no one would dare tell negatives.

So drop a suggestion box where the employee’s name can be anonymous, and you get the genuine review.

   2. Customer surveys:

Well, well, yes, customer surveys. From your database, you can find out your brand loyals easily, and also you can find brand switchers.

Pick them up and send surveys via online mails, or if you are in the same area, try to meet them up. You can have a little chat about their experience with the brand and then conduct a survey.

   3. Social media listening tools:

If you feel that surveys, the suggestion box is too much, and you don’t wanna do it, then you can always turn to technology for help.

Social media listening tools help you monitor what your customers are looking for. It includes the top searched keywords, your brand products, their reviews or comments, your competitors, and many more.

Now you must be wondering where to get these tools? Don’t worry; we have a solution to every problem of yours.

There are an unlimited number of tools out there based on your preferences, for reference Hubspot, Hootsuite, Sprout Social are few tools from where you can start.

There are other Customer experience tools available in the market that fulfill your preferences, and they are IBM Tealeaf, Satmetrix, WalkMe, Khoros, Podium, Whatfix, and on and on.

By reading the above information about marketing technology and trends, I bet you must have understood what it is about and how are the current market trends.

Well, now let’s look at the future.

With 2019 almost coming to an end, it’s time we take our experiences from it and prepare for the future 2020.

Future of Marketing Technology 2020 :

The most used technology in the current marketing strategy these days is IOT- Internet of Things, 38% of the population among the brands use IOT as their technology in marketing strategy. 26% of them plan to use it in the next 12 months too.

Next, catching up technology is Virtual Reality, aka VR, 26% currently use it, and 24% plan to use in the coming 12 months.

The other analysis you can find in the figure below.

future martech 2020
Source: Martech 2020 and beyond.

As you might be aware of the fact that along with changing times, technology is also evolving.

So, What will happen in 2020?

This is probably going to be the future of Marketing technologies, aka martech:

  1. Companies will optimize to Voice Search
  2. Companies’ dependence on Google Analytics will decrease.
  3. IOT technologies will top the business
  4. Brands will look for alternative communication channels.
  5. Businesses will no longer be built on one channel
  6. Personalization will be the new market trend

#Voice Search Optimization:

Though the research states that the voice search usage in the next 12 months will not be more than 25%, another search, according to ComScore states, over 50% of the future searches in 2020 will be in the from voice search.

Hence, companies to rank on top have to optimize to voice search.

Here we are not just talking about Google Assistant, Siri, Alexa. We are talking about voice searches beyond these.

One such personal best is Jetson.ai. Never heard about it?

Well, Jetson.ai is a voice assistant, which helps in voice shopping.

You don’t have to buy a device; all you need to do is simply connect it to your Amazon’s Alexa or Google Mini.

Then upload the menu and shop.

Voice Shopping in the U.S.is estimated to reach $40 Billion in and $5 Billion in the UK by 2022.”
-OC&C STRATEGY CONSULTANTS

Another wonderful thing about jetson.ai learns from the customers and customize it accordingly.

That means, If you are ordering a particular item from the same store over and over, it understands it, and for the next purchase, it makes it easy for you to order.

# Why will dependency on Google Analytics to decrease?

I am sure that every company at one point or the other must have used Google Analytics or is currently using it.

If you have used Google Analytics, you must be aware of how it functions.

If not, here is a brief intro to it. Google Analytics is basically a web analytics service. Google offers it. It helps you to track and report website traffic as a platform inside the Google Marketing Platform brand.

If you ask me if this Google Analytics is not accurate for research? I would say No.

Now, if you ask m if there is something wrong? Still, it’s no.

I bet your next question will be, do people, not like it? Of Course, no, who wouldn’t like a free tool to check Website traffic.

Then why will it be replaced? Let me give you a living example of smartphones.

Nokia phones were considered the best. Even you must have used it at some point. But with time, smartphones came in and replaced it.

People like you and me preferred smartphones cause work got easy and optimized.

Similarly, with Google Analytics. Over time new updated tools and software are emerging, and Analytics has become the conventional method of data analysis.

Nowadays, there are things like repeat purchases, upsells, down sells, and checkout bumps are seen. On top of that, there are various ways in which you can generate revenue for your online business, like partnerships, or webinars.

As a result, it has caused companies to start using analytics solutions that match their database better, for example, Amplitude. Or something more convenient than that.

In the end, all you are seeing is a big push into business intelligence.

In 2020, you will get to see more and more companies adopting these business intelligence solutions. Due to budgets, they might as well shift from paid ones to free ones like Google Data Studio.

If you have no idea about Data Studio, then I suggest you start getting an idea now.

It is easy for you to pass in all of your business and corporate data into one place.

For example, you can pass in more complicated data from your Facebook ad campaigns into Data Studio with ease as it would be a bit difficult task to perform with Google Analytics.

#How IoT will top the businesses?

As mentioned earlier, 38% of the population among the brands use IOT as their technology in marketing strategy. 26% of them plan to use it in the next 12 months too.

According to a report by Statista, the Internet of Things (IoT) connected devices installed worldwide in 2020 will be 30.73 billion. Currently, in 2019, it is 26.66 Billion.

Which means there would be a rise of 4.07 billion in IoT.

If you have no idea about what IoT is then, The internet of things (IoT) is nothing but the data you share over an internet connection.

In technical terms, IoT is a growing set of technologies based on devices that could share data via an internet connection.

Hence, companies will have to look into this for better optimization, and it is estimated according to a report by Statista that by 2015, this IoT would reach 75.44 billion.

That means 48.78 billion rises from the current use.

#Why will brands look for alternative communication channels?

The most conventional communication channel used by corporates is Email. You and I also use it for our marketing purposes.

In fact, email marketing is one of the E-Commerce business ideas and SEO ideas.

The only problem with emails is conversion rates are low. Buyers, most of the time, do not check inboxes or only look for important ones and skip promotions. Hence it is becoming challenging for companies to only stick to emails.

Hence, companies are looking forward to alternative business channels for better conversion rates, which are effective in turning their leads into customers.

Some alternative communication channels are Chatbots, Customer call centers, toll-free centers, and push up notifications.

# Why will business no longer be built on one channel?

In previous years, a lot have companies have been built on a single channel, like facebook, quora, etc.

Facebook uses the email address book as its channel. Whenever you log in for the first time, you must have seen a pop up suggested friends or import email addresses from facebook.

Similarly, Quora is built on SEO channels. It helps companies ranking on search engines.

But, marketing these days is not unidirectional. It is heading fast towards marginal gains.

If you want to win the market, then you must use all the channels possible for business. Hence marketers will shift to use multiple channels to build their businesses or rank number one.

#Why personalization is important in the future?

Personalization is an SEO trick to grab the attention of your customers. There are two types of personalization to a website:

  • Themed personalization
  • User personalization

Themed personalization:

This is what you do to customize your website according to a festival. Like recently, we celebrated Halloween. So you must have customized your website to a Halloween theme.

Google always personalizes itself to such events. It makes the users happy and attracts them.

Well, if you do not know how to customize your website, you can use organized themes for helping you with customization.

User Personalization:

This is an important point, especially in the field of online marketing. Let it be your ads or products you sell. You should always know your demographics.

User personalization is what you can find Amazon or Flipkart doing. They observe your shopping trends or recent searches. Later, when you use their services, they will show you related items.

Based on your recent searches, here are some suggested products. A message appears, and we find all our related items.

Now, what will happen if this is not there? If personalization was not there, then you or I can get suggestions for baby clothes or dog food.

Well, if you have a baby or a dog, it will be useful, but I don’t have a baby or a dog, so its a spam to me.

But if you give me some search related to footwear- oh, I love browsing footwear and keep on buying them even if I don’t need new pairs- I will browse and definitely buy at least one pair.

So, personalization helps in business growth and attracts customers.

Now, if you ask me, why is it important? In future people will get so busy that they will not have time to look into anything. If you personalize your products according to buyer persona and showcase them on top of the websites or ads, the chances are high that they will end up purchasing some goods or the other.

You might have definitely been hearing about some of the above points or might feel they are irrelevant to you, but this is the future of marketing technology 2020.

Martech is not a piece of cake. You also must have been facing barriers in technology for marketing. However, here are a few topmost barriers for Marketing technology 2020.

Barriers for MarTech:

According to the report, MarTech 2020 and beyond, the brands and agencies have different views on the barriers of marketing.

According to the brands, 50% of them feel budgets will be the top constraint in 2020 marketing. Still, agencies have a different view; among them, 56% feel understanding the technology will be a constraint for marketing technology 2020.

Here is the data analysis of barriers for both brands and agencies

Image:
Source: Martech 2020 and beyond

Conclusion:

On a whole account, Marketing technology 2020 is going to see a lot of ups and downs. But for you, if you have confusion or dilemma about what to do, where to start, how to start, you can always contact us.

Most things mentioned above are either things that you have been hearing for a long time or have never heard about. But whatever it is, it is in the future, and if you want to survive, you should be prepared.

We would always love to hear your views on the marketing trends 2020 and what you think about your future. Do give your opinions in the comments section below or contact us.

We hope that this article was of excellent help to you in understanding marketing technology and 2020 trends.

Google’s BERT Update: How Good or Bad is This For Your Search?

Google’s BERT Update: How Good or Bad is This For Your Search?

Google has consistently been updating its Search Algorithms by prioritizing users’ persona over a few years. This year early in September, they officially announced the launch of the new Google Search Console. In no less than 50 days, another Search Algorithm update the Google’s BERT update is flashed up into the market.

If you are wondering if this revision is just like Core update, Penguin or Hummingbird, then the answer is No. This new BERT update is considered to be one of the most significant search algorithm updates after the 2015 RankBrain.

In this article, we have focused on providing you information about:

  • What is BERT update?
  • What are its features?
  • When is it used?
  • How it affects your search?
  • Should you optimize accordingly?
  • What are the Pros and cons?

All you must need to know about the update:

You probably must be wondering what this BERT is? Well, it is an abbreviation for Bidirectional Encoder Representations from Transformers. Now, what is this? It is what we are about to tell you.

Last year Google launched an open-sourced neural network-based approach for Natural Language Processing (NLP). This technique is called BERT. This technology is used to facilitates anyone to create their own state-of-the-art question and answer system.

That means, it is not always necessary that you or I will always search using grammatically constructed sentences. A lot of people browse using a string of words related to their query.

google search

Source: Google Search

But Google already has autocomplete feature to figure out what your query is about, then what is this update for? Let’s see what is this about.

No matter how many updates have been made in the breakthroughs, still the results of the inquiry mismatch in case of complex queries. Hence, The new update is about improving the understanding of the inquiries made and providing the user with related information.

However, this revision is the result of Google research on transformers: models which process words that are in relation to all the other words in a given sentence of search, rather than one-by-one in sequence.

Now, let us glance at the features of the revised algorithm.

What are the Features of BERT?

The revisions in the search algorithm have not been confined to updates in software alone. There were new hardware advancements too. For the first time, Cloud TPU’s have been used in breakthroughs.

The cloud TPU’s usually power Google products like Translate, Photos, Search, Assistant, and G-Mail. The TPU,s, or Tensor Processing Units have been linked up with search algorithms to serve search results and provide users with the most relevant information.

However, this update is only confined to US English and shall be implemented in other languages over time.

Let us understand it’s usage in detail.

When is BERT used?

BERT usually comes into consideration for understanding the search inquiries in a better way and give relevant results. This revision is also applicable for snippets.

However, this doesn’t mean Google’s BERT update has replaced RankBrain. This BERT Google Natural Language Processing (NLP) update is additional support for a clear understanding of your query and to provide you with relevant results.

Let us now understand how this update affects our search.

How does BERT affect search?

According to Google, the BERT update will affect 1 in 10 of the search queries of the US.

For example, if you are searching for “2019 brazil traveler to the USA need a visa”. Your results before BERT Update and after BERT update are as follows.

google bert example

Source: Google Blog

Earlier, the search results were more focused on how the USA citizens can travel to Brazil. Later, search results are optimized and refined to how Brazilians can get a visa of the USA.

The search algorithm is now taking prepositions like “for” or “to” into account while performing a search to the search query.

Another example, if you wanted to know “do estheticians stand a lot at work.” Your results before Google BERT Update and after BERT update would be:

Source: Google Blog

Hence it can be observed that Google is now able to understand the meaning of “stand” as a different word rather than matching it with “stand-alone.”

Does Google’s BERT Update Only Effect Search Queries?

No, the Google BERT update is not just limited to search queries alone. It is globally live for featured snippets too.

A featured snippet is nothing but a brief answer to your query. It appears on top of the Google search results. It’s usually extracted from the content of a web page and includes the title and URL of the page.

featured snippetSource: Google Search

With Google BERT updates, these featured snippets are also modified, and the results would be as follows:

snippet update bert

Source: Google Blog

You can see the difference for yourself. Isn’t it huge?

So, it is observed that the update is now able to understand the usage of each preposition and provide us with results accordingly.

Now a big question for all the digital marketers is, should they optimize accordingly or not?

What is the Architecture of BERT?

BERT works on the Transformer mechanism, and this is an attention mechanism that analyses contextual relations among words (or sub-words) in a given text. The transformer mechanism is further enclosed with two separate mechanisms — an encoder which helps in reading the text input and a decoder that helps in producing a prediction for the task. However, BERT’s key focus is to generate a language model. Hence, only the encoder mechanism is necessary.

Instead of predicting the next word of the sentence in a sequence, BERT makes use of a novel technique called the Masked LM (MLM): it randomly masks words of the sentence and then tries to predict the words. Masking means the model looks in both directions. It uses the full context of the sentence, and checks both left and right surroundings, in order to predict those masked words. Unlike the earlier language models, it takes both the previous and next tokens into account into consideration at the same time. The pre-existing combined left-to-right and right-to-left LSTM based models were missing this concept of “same-time part.”

bert comparisions Source: Google Blog

In the above image, visualization of Google BERT’s neural network architecture is compared to previous state-of-the-art contextual pre-training methods is shown. The arrows indicate the flow of information from one layer to the next layer. The green boxes at the top indicate the final contextualized representation of each input word.

However, the three pre-training methods differ from one another. BERT is deeply bi-directional, OpenAI GPT is unidirectional, whereas  ELMo is shallowly bidirectional.

Should you optimize your SEO accordingly?

Google says that

“It’s our job to figure out what you are searching for and surface helpful information from the web, irrespective of how you spell or combine the words in your query ”

So, this is an effort by Google for a better understanding of the searcher’s query and to match it with more relevant results. However, this algorithm update is not intended to penalize any site.

Hence, instead of focusing on optimization, focus on writing content for users, like you usually do. However, we suggest you to keep a check on search traffic and optimize according to the search trends.

What are the Pros and Cons of Google BERT Update?

As every coin has two sides, every update has its own pros and cons. This revision helps the search results get better by understanding the natural language of the user. But, it is going to affect one in ten searches of the US. Implying 10% of the total searches shall be affected due to this update, which is huge.

This implies soon, Google will no longer focus on Keyword density but try to understand the content of the text. However, Language understanding remains an ongoing challenge for the giant search engine.

What do we suggest?

Though the methods of search have been refined, there is still an opportunity for you to rank on top. Here are a few tips for you to improve your SEO concerning BERT:

Use Long Tail Words:

As mentioned earlier, this update is a step of Google to understand searchers’ queries. The search results are based on the phrases used by the enquirer. Hence, use long-tail keywords related to the topics which match with any related phrase used by the enquirer.

If you don’t know how to generate long-tailed keywords, use tools like Semrush, UberSuggest, Keyword tool.

These tools provide you with related keywords, long-tail keywords, and their density. This will help you decide which keyword you have to focus on while doing your SEO.

Do not focus on article length:

It is an old followed tradition in digital marketing and content marketing to write lengthy articles. But, with the  Google BERT update length of the article is not as relevant as it was. This doesn’t mean long articles will not be considered. Articles which are more relevant to users concern will rank on the top of the search.

So, instead of focusing on the length of the article, focus more on human understanding, readability, and content relation.

To check your readability, you can use tools like Hemingway or Grammarly.

Conclusion:

It is for sure that due to this update, sites will lose some traffic. Do not worry if you lost your traffic or conversion rates. Take this as an opportunity to develop content which is Super-Specific to the user persona.

Try to answer user concerns and question more in your article. If you do not know what questions you need to answer, then use tools like answer the public are Google autocomplete suggestions, FAQ, and Quora.

We hope that this article was of excellent help for you in understanding the BERT update.

We would love listening to your view about how this Google Update. So, do write to us in the comment section below or contact us.

6 Online Businesses You Can Start From Home

6 Online Businesses You Can Start From Home

Running an online business is an incredibly exciting and rewarding way to earn money and it
has literally never been easier to start a business online. The internet is so widespread and
technology is so simple to use that more and more people are realizing their full earning
potential, often in addition to holding down a day job. To get started you need only a
computer, a connection to the internet and, of course, a solid business idea. Here are just 6
online businesses you can start from home, so why not get started today?

1. Use your skills to freelance

For many years if someone referred to themselves as a freelancer they were someone who did not have a regular employer but would charge high hourly rates and fees for their work, either by the hour or the project. However, in recent years, freelancing, in addition to having a day job, has become common practice. People all over the world are freelancing from home to make extra money through their skills and talents.
From web design or coding to online marketing or writing, there are plenty of skills that businesses will pay for on a freelance basis rather than hiring a full-time employee. By becoming a freelancer you can take on as much or as little work as you need/want and, as long as you meet your deadline, you can complete the work on your own schedule. Freelance jobs may be standalone projects or you could end up with regular and consistent work.
To get started as a freelancer, it’s worth knowing that there are freelance work websites out there that give you a platform to market your service and connect with businesses that are looking for what you do. You could also publish your skills and availability on social media sites like Facebook and LinkedIn.

2. Create and sell products on Etsy

There’s an out of date assumption that creative artists or craftspeople stay away from modern technology, but this is no longer the case. Thanks to online marketplaces like Etsy, people can now sell their creations and crafts to customers all over the world, and it’s incredibly simple to get started.
From knitting and sewing, painting, sketching, pottery, papercrafts, welding and just about anything else you can think of if you can create high-quality and unique pieces you can sell them on Etsy. Some people have found enough success on Etsy to turn their craft into a full-time business rather than a side business. There are also plenty of starter templates and guides to get your Etsy shop set up and trading in no time.

3. Open a dropshipping store

Setting up and running an online e-commerce store can be a big commitment and can be expensive. You need to buy and store your stock, create and manage a website with product listings and images, market that website and package and ship any products which you sell. A simpler method is to start a dropshipping store which allows you to run an online store with far less work required. When running a dropshipping store you can sell products but you don’t need to keep an inventory or ship the products as a third party wholesaler takes care of this.

The customer buys an item from your website, and you then place the order with the wholesaler who packages and ships the product straight to the customer. This saves you a significant amount of time, effort, and money. There are even platforms like Oberlo with simple templates that guide you through the creation of your website so you can start selling on the web in a matter of days. They will work out just how much you need to sell your product for, in order to make a profit. 

4. Start an online consultancy

If you have knowledge or expertise in a particular topic which could be of use to others, why not start an online consultancy service? By starting a consultancy, you can pass on your experience and skills to people who need support or advice. For example, lots of businesses will seek out specialist consultants for particular projects when they don’t have the required skills in their existing team. Their staff may be competent in a number of ways but are lacking specific knowledge in IT, paid search advertising, website or literature design, social media, search engine optimization (SEO) or financial management to take the business to the next level. 

Often we are too modest about our skills and experience and don’t realize that what we have learned in our careers could be of genuine value to others. If you’re struggling with confidence in your own skills, take a look at this article on 10 Ways to Build Your Confidence at Work.

5. Become an Amazon Affiliate

Amazon is a giant in the world of e-commerce and most people have used the website at one point or another. What you may not know is that you can tap into this international success by becoming an Amazon Affiliate. Essentially, you create your own website that encourages visitors to click through to Amazon and make a purchase. When one of your visitors makes a purchase on Amazon you earn a commission from Amazon.
An affiliate website is usually focused on a single product type rather than selling lots of different products. This is because it is easier to rank in search engines like Bing and Google when the site is focused on a niche. It also provides a simpler shopping experience for customers when they are searching for a specific product.
Building an Amazon Affiliate website can be time-intensive in the early stages, and you will need to buy a domain and set up the appropriate links, but once it is operational it can bring you income with very little upkeep or effort. You could even duplicate the website’s structure to cover a range of products.

6. Trade website domains

Trading website domains is a lot like trading in real estate, but with lower risk and capital required. You would buy low cost website domain names and sell it on for a profit. If you are clever about it, there is plenty of money to be made, but creativity is helpful. You need to invest in a number of website domains that are low in cost but could be valuable to a business in the future and keep a lookout for the right type of buyer. The more domains you have, the more diverse your portfolio will be, and you’ll maximize your chances of making a sale. You can buy domains with a credit card from domain auction websites or domain purchase websites, and that’s where you’re likely to find helpful advice and support to enable you to get started. It may take some time to find your feet and make a profit, but once you’re started it can be a lot of fun.

Start making money from home today

It’s so easy to start an online business that, arguably, there is very little stopping you from increasing your income by starting a side business. If it’s something you want to do, you absolutely can maximize your earning potential. Here we have mentioned just a few ideas, but there are literally hundreds of ways people have managed to make money from home. Could tomorrow be the day you start your own venture?

5 Tips for Finding Best Digital Marketing Agency for Your Business

5 Tips for Finding Best Digital Marketing Agency for Your Business

Many businesses now have seen the value of keeping up with the times, that is, having a visible digital marketing agency and maintaining that presence to gain more audience. It is almost rare nowadays to see businesses with very little online activity. At most, they have beautiful websites with complex graphics with multiple pages. At the least, they have a social media page like Facebook or Instagram.

There are many factors how this came to be. One, and quite obvious, is the immense boom of the internet in recent decades and the subsequent transformation in human lives that resulted after. Global telecommunication network made improvements at an exponential level. This, in turn, made accessing online all the more available to a larger population.

Effects in Business

A significant sector of our society that greatly benefitted from the astronomical rise of the internet is the business sector. It paved the way to so much more possibilities never achieved before like online banking, faster money transfers, and greater support for electronic money. For this reason, many companies have been able to expand their reach and services in a number of the way through the internet. But this also requires that they jump in the bandwagon and increase their visibility online.

The Rise of Digital Marketing

Digital marketing became even more critical when the internet gained more traction. Now, most businesses have partnered with an excellent firm to help them grow their company. If you want to start building your online presence and achieve success for your business but don’t know how to do it, here are some helpful tips to get you started.

1. Determine Your Goals

Before you consider hiring a marketing agency, you first have to determine what you want to achieve. This means setting your goals such as:

  • Do you want to increase traffic?
  • Do you want to increase revenue?
  • Do you want more engagement with your customers?
  • Are you offering a new product or service that you want people to know?

Setting your goals could benefit you and the potential marketing firm you will hire. For one thing, it will make it easier for them to plan something if the goal you have given is clear. It can also make lots easier to implement the plan and to track the progress. For the business owners, it could save them money having already known what they want.

2. Do Your Research

I can’t strain the excellence of research enough. With how much the internet has permeated daily human activity; there is no excuse not to be informed. And like all research, you begin with Google. Some keywords you can use include “digital marketing,” “search engine optimization,” “organic traffic,” “increasing conversions,” and many more.

The industry is saturated digital marketing agencies all claiming that they offer solutions to your problems. These claims might be right, or they could be unfounded. The only way to find out is to know more about these agencies. Things to consider while deciding on an agency include:

  • Services offered
  • Past projects and clients
  • Online review and referrals
  • Years in operation

Note down your list of potential agencies to three or four. This way you can align your goal with the services they offer before getting in contact with them.

3. What Are Their Strengths

Many agencies specialize in the type of digital marketing service they provide. Some might be good at paid advertising while others are good at search engine optimization. Make sure that the agency is well-versed when it comes to what you want to achieve with your business. It’s often very common for agencies to over promise on some of their services yet unable to deliver results. This is something you want to avoid. It is not only a waste of time but a waste of money as well.

A real experienced and professional firm will do things different more than agree and promise you. They should be creative and offer their expert opinion when you present them your plan. They should also do their research about your product or field. Some clients prefer not to partner with a firm that has been marketing in a specific area for too long.

4. Let’s Talk about Price

Now we are at the point where most people would consider a sensitive topic, money. This is, however, one crucial aspect when looking for outside help or third-party contractor for the business to grow. It is always essential that you as a client set a budget for digital marketing and that the firm you decide on can work with your budget. There wouldn’t be any point in pursuing the services of an agency if it is above your set budget.

In most cases, the final price will be determined through negotiation before any contract will be signed. What is important to remember is to give yourself some flexibility. It’s very rare for any agency to meet your exact budget, but with some smart negotiation practices, you can even come out of the deal paying less than what you expect.

5. Ask Questions

The last phase on deciding on a marketing firm usually involves a face to face meeting to flesh out the small details of the plan. Take this opportunity to voice out any remaining questions that were left unsaid. While doing your initial research of the company and you saw some points of interest about them, this is the time to clarify and for them to supply you with the answer.

Some past practices that you’ve discovered could be clarified at this point. You can ask them about the number of employees that will be assigned to your project. You can even ask them to give you more details on other projects similar to yours that they have done in the past. This could include:

  • Negative reviews in their history
  • Feedback from previous clients
  • Certificates and awards
  • Seminars and conventions attended
  • Years of experience in handling a similar product or field

Think of it as a job interview with the firm as a potential employee and you the employer. You will be spending some time and resources with them so it is only right that all your unease should be put to rest.

Selecting the best digital marketing agency to help your business improve is not easy. It is a huge endeavor, one that requires a lot of planning and decision-making. But what would greatly help you is if you come in prepared with as much information as you can get your hands on? Remember that at the end of the day it is your business on the line. Any mistakes, whether on your part or their part will inevitably affect what you have built up.

Conclusion

Nowadays, running a business is never easy. There are more tools available at our disposal than ever before, more methods and theories and style to help us make it successful. While many may consider this a good thing, there are some drawbacks associated with it. They can’t all be used and expect to get good results. What is important is to learn how to use these tools, methods, theories to our and our business’ advantage.

List of Top and Best mobile phones in India

List of Top and Best mobile phones in India

If you are searching for the best mobiles in your price ranges such as best phones under 7000, best phones under 8000, best phones under 10,000, best phones under 15,000, best phones under 20,000, best phones under 25,000 and so on, to know everything in details about the best smartphones available these days then read the full article.

Best phones under 5000

If you are looking for the best phones in India at a very less price but with useful features, then we include a list of top 5 phones under 5000. Take a look at the full list.

Nokia 1

This Nokia is a very nice phone with 1gb RAM Android Oreo and the MediaTek processor. It is built on a very lightweight Android Operating system. This makes the operation very smooth and doesn’t use more resources.

Specification

RAM: 1GB

ROM: 8GB

Display size: 4.5 inches or (480 x 854)cm.

Processor: 1.1GHz, Quadcore

Operating System: Android Oreo

Primary Camera: 5 MP

Secondary Camera: 2 MP

Battery life: 2150 mAH

Cost: Rs 4000/-

Lava Z60s

This mobile is an Android OS based mobile with the best version of Android that is Android Oreo which doesn’t occupy resources run. It contains a 1.1GHz MediaTek processor with 1GB RAM  and 16 GB ROM or the internal storage space. This may not be considered as the best mobile phone of its range specified. But, it provides a two years warranty which can be a contributing factor.

Specification

RAM: 1GB

ROM: 16GB

Display size: 5 inches or (720x 1080)cm.

Processor: 1.5GHz, Quadcore

Operating System: Android Go

Primary Camera: 5 MP

Secondary Camera: 5 MP

Battery life: 2500 mAH

Cost: Rs 4949/-

Reliance Jio Phone

After looking at the phone, you must be thinking this is not a smartphone, yes but that doesn’t mean just a regular feature phone. It is a lot more than the featured phone it supports Facebook, WhatsApp, all the Reliance Jio Applications, including this you can have the 4g Voice calling. You can call it as a full package that contains all the necessary things at a little price which get redeemed after three years.

Specification

RAM: 512 MB

ROM: 4GB

Display size: 2.4 inches or (240×320).

Processor: 1.2GHz, Dual core

Operating System: KAI OS

Primary Camera: 2 MP

Secondary Camera: 0.3 MP

Battery life: 2000 mAH

Cost: Rs 1,500/-

Infinix Smart 2

With a display of HD+ and 18:9 size this is one of the best mobiles under 5000.  This mobile contains a triple slot two for the sim cards and one for the memory card. Isn’t it good for the mobile under 5000? It includes all those features which are trending in the market like Face lock, the fingerprint sensor that too in this cheap. The Camera quality it is providing is very good with a 5MP front camera and 13 MP back camera.

Specification

RAM: 2 GB

ROM: 16 GB

Display size: 5.45 inches or (720×1440).

Processor: 1.5 GHz, Quad core

Operating System: Android

Primary Camera: 13 MP

Secondary Camera: 8 MP

Battery life: 3050 mAH

Cost: Rs 5,999 approximately may be less than that.

Xolo Era HD

This Xolo Mobile is in the market from quite a long time and is giving excellent results. It has a 720p HD 5 inches screen, and it is the only phone in this Rs 5000/- which provides a unibody functionality. Rear camera in this mobile supports the full HD video recording mode. The company claims that the mobile has the longest lasting battery with 2500 mAH battery which will last up to 10 hours of talk time.

Specification

RAM: 1 GB

ROM: 8 GB

Display size: 5 inches or (720×1280).

Processor: 1.2 GHz, Quad core

Operating System: Android

Primary Camera: 8 MP

Secondary Camera: 5 MP

Battery life: 2500 mAH

Cost: Rs 4,777 approximately may be less than that.

Best Phones under 7000

Are you looking for the best mobiles in India and that too best mobiles under 7000? Then you have to take a look at this list and check how many good mobile phones are available at this price.

Realme C1

Realme- one of the best looking and even more than that the best working mobile phone available in the online market. With a dual camera at the back and the long-lasting battery, it is a much better and anticipated phone at a very less price and a most featured pack phone.

Specification

RAM: 2 GB

ROM: 16 GB

Display size: 6.2 inches 1520 x 720.

Processor: 1.8 GHz, Quad core

Operating System: Android

Primary Camera: 13 MP + 2MP

Secondary Camera: 5 MP

Battery life: 4230 mAH

Cost: Rs 7,499 approximately may be less than that.

Xiaomi Redmi 6A

All the mobiles featuring Redmi are most affordable right now with a variety of features. The display here is 18:9 with a MediaTek Helio processor which works excellently so that you don’t get any issues. Even battery life is perfect and in overall the best mobile you can find in India.

Specification

RAM: 2 GB

ROM: 32 GB

Display size: 5.45 inches (720 x 1440)

Processor: 2 GHz, Quad core

Operating System: Android

Primary Camera: 13 MP

Secondary Camera: 5 MP

Battery life: 3000 mAH

Cost: Rs 6,499 approximately may be less than that.

Honor 7s

This is the best entry-level smartphone launched by Honor that too at a very cheap cost. It provides less but good sources so that your mobile is running well. With having just 2 GB RAM, it is not possible to accomplish whatever you want, but you can get the basic requirements in a perfect condition.

Specification

RAM: 2 GB

ROM: 16 GB

Display size: 5.45 inches (720 x 1440).

Processor: 1.5 GHz, Quad core

Operating System: Android

Primary Camera: 13 MP

Secondary Camera: 5 MP

Battery life: 3020 mAH

Cost: Rs 6,999

Asus Zenfone Lite L1

The only Asus phone which is affordable is the Asus Zenfone Lite L1 that too with an octa-core processor. Including this, you can find a huge display with 18:9. The camera quality of this smartphone is outstanding and is the best choice under this price.

Specification

RAM: 2 GB

ROM: 16 GB

Display size: 5.45 inches (720 x 1440).

Processor: 1.4 GHz, octa core

Operating System: Android Oreo

Primary Camera: 13 MP

Secondary Camera: 5 MP

Battery life: 3000 mAH

Cost: Rs 5,999

Nokia 2.1

Selfie lovers this is your phone, it has a quad-core processor with a front dual camera. It has long-lasting battery storage that lasts very long while the best part of this smartphone is the Android UI that makes the functioning of the mobile very smooth.

Specification

RAM: 1 GB

ROM: 8 GB

Display size: 5.5 inches (720 x 1440).

Processor: 1.4 GHz, quad-core

Operating System: Android Oreo

Primary Camera: 13 MP

Secondary Camera: 5 MP

Battery life: 4000 mAH

Cost: Rs 5,871/-

Best phones under 10,000

With thousands of mobiles launching every year with new features and different price ranges it becomes difficult for the people to chose one phone that suits your budget and requirement. In this list, you can see all the best mobiles under Rs 10,000.

Realme 2

If you are looking for a smartphone that has a beautiful battery life then chose Realme 2. It comes with a lot of new and advanced feature such as Facelock, fingerprint sensor, dual 4g supporting sim slot.

Specification

RAM: 3 GB

ROM: 32 GB

Display size: 6.2 inches.

Processor: 1.8 GHz, octa-core

Operating System: Android Oreo

Primary Camera: 13 MP + 2 MP

Secondary Camera: 8 MP

Battery life: 4230 mAH

Cost: Rs 9,499/-

Asus Zenfone Max M2

With a decent design and high-quality build in design, Asus is the best phones under 10000. It is powered with Qualcomm Snapdragon which provides the consistently good quality user experience. Eventually, it also has Android stock which helps in smooth functioning of the Mobile.

Specification

RAM: 3 GB

ROM: 32 GB

Display size: 6.26 inches.

Processor: 1.8 GHz, octa-core

Operating System: Android Oreo

Primary Camera: 13 MP + 2 MP

Secondary Camera: 8 MP

Battery life: 4000 mAH

Cost: Rs 9,999/-

Infinix Note 5

This mobile was launched in August and is a part of the Android one performance. The mobile was launched so that it will give the best user- experience by providing the stock Android usability and timely updates. Features include a full HD display giving seriously mobile goals for the trends lovers.

Specification

RAM: 3 GB

ROM: 32 GB

Display size: 5.99 inches.

Processor: 2 GHz, octa-core

Operating System: Android Oreo

Primary Camera: 12 MP

Secondary Camera: 16 MP

Battery life: 4500 mAH

Cost: Rs 8,999/-

Xiaomi Redmi Y2

This is a sports model phone launched by Xiaomi Redmi. It has a dual back camera with a 16MP front camera; Facebook unlocks members with a wide and large display of 18:9. While it has two different storage capacity mobile 32 GB and 64 GB as the storage capacity differs so as the price. 32GB storage mobile comes under the 10,000 range.

Specification

RAM: 3 GB

ROM: 32 GB

Display size: 5.99 inches.

Processor: 1.3 GHz, octa-core

Operating System: Android Oreo

Primary Camera: 12 MP + 5 MP

Secondary Camera: 16 MP

Battery life: 3080 mAH

Cost: Rs 8,999/-

Xiaomi Redmi 6

This mobile has AI enable face-unlock, even support dual sim VoLTE, with a dual rear camera and recently accepted MIUI 10 Global ten stable ROM update. Overall we can say it is a decent upgrade from the predecessor smartphones of Redmi.

Specification

RAM: 3 GB

ROM: 32 GB

Display size: 5.45 inches.

Processor: 2.0 GHz, octa-core

Operating System: Android Oreo

Primary Camera: 12 MP + 5 MP

Secondary Camera: 5 MP

Battery life: 3000 mAH

Cost: Rs 7,999/-

Best phones under 15,000

Every mobile company these days is launching new mobiles with the latest features at a low price and in different ranges of Price. To overcome this and decide which is best for you in the best phones under 15,000 which will go right, then follow the list below.

Samsung M20

This is the newest smartphone available in the market from the mobile giant Samsung. The best of its kind with less price or you can say best phones under 15000. It is also providing a quality experience to the user. It has a fresh design with a large, bright, crisp screen which highlights the mobile more. If you buy it, we guarantee you that you will for sure fall in love with it.

Specification

RAM: 4 GB

ROM: 64 GB

Display size: 6.22 inches.

Processor: 1.8 GHz, octa-core

Operating System: Android Oreo

Primary Camera: 13 MP + 5 MP

Secondary Camera: 8 MP

Battery life: 5000 mAH

Cost: Rs 12,990/-

Xiaomi Mi A2

It is a successor of the mobile Xiaomi Mi A1 continues the very previous stock Android on the Android one platform and brings in the smooth and timely updates to its users. While the Good news here is it is already updated with Android Pie that will provide great performance with new features and is the best phones under 15000.

Specification

RAM: 4 GB

ROM: 64 GB

Display size: 5.99 inches.

Processor: 2.2 GHz, octa-core

Operating System: Android Pie

Primary Camera: 12 MP + 20 MP

Secondary Camera: 20 MP

Battery life: 3010 mAH

Cost: Rs 13,999/-

Asus Zenfone Max Pro M2

However, Asus has got some excellent mobile at every price giving the Asus lovers a lot of mobile goals and considered to the best phones under 15000. First, it launches the Asus Zenfone Max Pro M1 after the success of this wonderful mobile it lined with Asus Zenfone Max Pro M2. It has a very good snappy performance with excellent battery life.

Specification

RAM: 4 GB

ROM: 64 GB

Display size: 6.26 inches.

Processor: 1.95 GHz, octa-core

Operating System: Android Oreo

Primary Camera: 12 MP + 5 MP

Secondary Camera: 13 MP

Battery life: 5000 mAH

Cost: Rs 14,999/-

Xiaomi Redmi Note 6 Pro

The Xiaomi Redmi Note 6 Pro is an improved version of Xiaomi Redmi Note 5 Pro and it is the best phones under 15000. But, there are only a few upgrades from the previous version that is Note 6 Pro in the overall specification. While the contributing factor here is that it has a larger and brighter screen display. However, in the market, this mobile phone is giving tough competition to the Nokia 6.1 plus and Asus Zenfone Max Pro M1.

Specification

RAM: 4 GB

ROM: 64 GB

Display size: 6.26 inches.

Processor: 1.8 GHz, octa-core

Operating System: Android Oreo

Primary Camera: 12 MP + 5 MP

Secondary Camera: 20 MP + 2 MP

Battery life: 4000 mAH

Cost: Rs 12,999/-

Motorola One power

The Motorola’s first every Android one mobile with quality specification and features in India that too the best phones under 15,000 is this only. However, it has stellar battery life, and a clean software package includes a snappy performance and an exclusive glass design. It has a guaranteed two year of the software upgrade.

Specification

RAM: 4 GB

ROM: 64 GB

Display size: 6.2 inches.

Processor: 1.8 GHz, octa-core

Operating System: Android Oreo

Primary Camera: 16 MP + 5 MP

Secondary Camera: 12 MP

Battery life: 5000 mAH

Cost: Rs 14,999/-

Best phones under 20,000

A buyer faces a very challenging situation when it comes to buying the best phones under 20000. Because here the price becomes average and the anticipation of the customer increases so as the features and advancements in the mobile phones. To make it simple for you and not cost more than 20,000 we present you the top 5 phones under 20,000 which best mobiles in India.

Moto Z2 Force

The stellar looking and most anticipated mobile with all the features required can be now found at the best price in India. It is one of the best phones under 20,000. However, it has a shatter resistant display with support to Moto mods- it is a modular accessory that snaps typically on the back side of the device with the help of a magnet.

Specification

RAM: 6 GB

ROM: 64 GB

Display size: 5.5 inches.

Processor: 2.35 GHz, octa-core

Operating System: Android Nougat

Primary Camera: 12 MP

Secondary Camera: 5 MP

Battery life: 2730 mAH

Cost: Rs 22,799/- may vary depending on the e-commerce sites.

Xiaomi POCO F1

We all know Xiaomi for delivering the best set of mobiles with the latest features in a very pocket and budget-friendly price. The company introduced another collection of best mobiles POCO it is the first of its kind which is delivering the best user experience, and people love it while it is the best phones under 20000.

Specification

RAM: 6 GB

ROM: 64 GB

Display size: 6.2 inches.

Processor: 2.8 GHz, octa-core

Operating System: Android Oreo

Primary Camera: 12 MP + 5 MP

Secondary Camera: 20 MP

Battery life: 4,000 mAH

Cost: Rs 19,999/-

Nokia 7.1

Early, Nokia was a phone which was used to by everyone around, while people came far away from the featured phones to smartphones and Nokia is facing a tough competition here. Tough competition has not made Nokia come down it is standing still with the Android One OS and providing the all-round performance to the users.

Specification

RAM: 4 GB

ROM: 64 GB

Display size: 6.2 inches.

Processor: 1.8 GHz, octa-core

Operating System: Android Pie

Primary Camera: 12 MP + 5 MP

Secondary Camera: 8 MP

Battery life: 3060 mAH

Cost: Rs 19,090/-

Nokia 6.1 plus

Another Nokia product which comes down in the race is the Nokia 6.1 plus the predecessor of Nokia 7.1. It provides a toughened glass-backed design with a very vibrant display and the strong battery life. While all these features are acquiring a place for this as the best phones under 20000.

Specification

RAM: 4 GB

ROM: 64 GB

Display size: 5.8 inches.

Processor: 1.8 GHz, octa-core

Operating System: Android Oreo

Primary Camera: 16 MP + 5 MP

Secondary Camera: 16 MP

Battery life: 3060 mAH

Cost: Rs 14,999/-

Honor 8x

All thanks to EMUI 8.2 because of which all the honor mobiles give a great performance, and from the past few years it is just improving and is considered to the best phones under 20000. The smartphone is featured with a sharp and vibrant display, accompanying the best battery life and a high-speed biometric security feature.

Specification

RAM: 6 GB

ROM: 64 GB

Display size: 6.5 inches.

Processor: 2.2 GHz, octa-core

Operating System: Android Oreo

Primary Camera: 20 MP + 2 MP

Secondary Camera: 16 MP

Battery life: 3750 mAH

Cost: Rs 16,999/-

Best phones under 25,000

If you are spending a ridiculous amount of money to get all features in a top notch mobile then here we are your saviors. All the top-notch companies are investing more on the best features in mobile and that too at a little cost. Below you can find the list of best phones under 25,000.

Vivo V11 Pro

This Vivo V11 Pro offers an altogether right combination of all the new Artificial Intelligence technology. It has a sleek design with good battery backup and lots of software features. For selfie lovers this is your thing, it one of the best with the futuristic display fingerprint sensor. We can say it is one of the best phones under 25,000.

Specification

RAM: 6 GB

ROM: 64 GB

Display size: 6.41 inches.

Processor: 2.0 GHz, octa-core

Operating System: Android Oreo

Primary Camera: 12 MP + 5 MP

Secondary Camera: 25 MP

Battery life: 3400 mAH

Cost: Rs 23,990/-

Samsung Galaxy A7

The mobile giant is back with another adorable smartphone which the best phones under 25000. Best phones for the party people with a huge storage capacity that is 128Gb and triple camera setup, this phones is a complete powerpack in a small bundle.

Specification

RAM: 6 GB

ROM: 128 GB

Display size: 6 inches.

Processor: 2.2 GHz + 1.6 GHz, octa-core

Operating System: Android Nougat

Primary Camera: 24 MP + 5 MP + 8 MP

Secondary Camera: 24 MP

Battery life: 3300 mAH

Cost: Rs 22,990/-

Xiaomi POCO F1

Looking for value for money mobile then choose the first ever POCO F1 launched by Xiaomi. It has multiple variants storage with as huge as the 6 GB RAM and 128 GB ROM with a 4000 mAH battery backup and a full HD display it is the best phones under 25,000.

Specification

RAM: 6 GB

ROM: 128 GB

Display size: 6.2 inches.

Processor: 2.8 GHz, octa-core

Operating System: Android Oreo

Primary Camera: 12 MP + 5 MP

Secondary Camera: 20 MP

Battery life: 4,000 mAH

Cost: Rs 23,999/-

Honor Play

The honor is powered by the kirin 970 which includes the companies GPU turbo, Gamers this is, for you it is the best phones under 25,000. With a very slim and compact display and upfront sensor system, it is the best phones in India for the gamers.

Specification

RAM: 6 GB

ROM: 64 GB

Display size: 6.3 inches.

Processor: 2.36 GHz, octa-core

Operating System: Android Oreo

Primary Camera: 16 MP + 2 MP

Secondary Camera: 16 MP

Battery life: 3750 mAH

Cost: Rs 23,999/-

Oppo F9 Pro

Looking for a Ravishing smartphone then go for the Oppo F9 Pro on the best phones under 25000. The performance is supported by the MediaTek Helio P60 which offers all AI-based features such as Face Unlock, portrait mode in camera. With a VOOC charging, capacity gives the best battery backup.

Specification

RAM: 6 GB

ROM: 64 GB

Display size: 6.3 inches.

Processor: 2.0 GHz, octa-core

Operating System: Android Oreo

Primary Camera: 16 MP + 2 MP

Secondary Camera: 25 MP

Battery life: 3500 mAH

Cost: Rs 21,990/-

CONCLUSION

These mobiles are some of the top and best phones in India under different price. The price includes best phones under 5000, best phones under 7000, best phones under 10000, best phones under 15000, best phones under 20000 and best phones under 25000.

This is our review and encounter on the type and number of mobiles available these days. If you have any query regarding any of the mobile, please comment below.

What are the Top companies providing Bug Bounty Program?

What are the Top companies providing Bug Bounty Program?

Bug Bounty program and bug bounty hunters are the names which we can hear a lot of times these days. Actually, this is a deal that is provided by a lot of websites and the software developers to all those individuals who will hunt the bugs in their website and inform the respective organization. By doing this bug hunting the individuals can earn recognization and the compensation for reporting the bugs.

If you have decided to be a Bug hunter or a security researcher and don’t know what is bug bounty and how to start where to start.

To know in deep about it read the whole blog.

What is bug bounty hunting?

Anyone who has high curiosity with the high rate computer skills can become a very successful glitch or bug finder. Whatever your age maybe you can be a bug bounty hunter. The important thing is that you have to continuously keep on learning and keep checking for the bugs on different websites.

All these relevant bug findings in the websites will earn you a lot of compensation and also recognization. Maybe you can take up as a full-time job and searching for bugs in the websites.

Bug hunter

What does the bug bounty program mean?

The other name of the bug bounty program is Vulnerability Reward Program (VRP) is an initiative taken as crowdsourcing. It rewards all those individuals who discover and report about the bug. These type of bug bounty programs are often used by the companies to supplement in-depth and inner code audits and the penetration tests all in as a part of VRP or Bug bounty program.

While you can find many software vendors with a website are running the bug bounty programs and doing the bug hunting. They collaborate with the bug hunters and find the glitches later if anyone finds any bug in the organization. The ethical hackers may some time get exploited if they reported about the software glitches.

How much do bug bounty hunters make?

The bug bounty hunters usually make decent earnings from finding the bugs. The ethical hackers or the bug finders normally earn 3 times more than the regular software developers.  However, in some places of the world such as India, it earning of a Bug hunter is 16 times more than that of a normal software person.

When coming to the US the median is not too much as such as India in the US it is 2.5 times more than that of a software developer. The payment differs for the countries because it has been calculated on the basis of salary that people get in both countries.

This means the income of an average software developer in India is less than that of income of an average software developer in the US. While coming to the Bug Bunty Hunters payment it depends on the company or the organization whose bugs they traced, and they get paid according to the company norms.

bug bounty

How to become a Bug Hunter?

If you want to be a bug hunter and doesn’t know how to plan and start in the Bug Bounty program, then follow our guide.

STEP-1 Start reading

Reading is a most not just in Bug tracking even if you chose any field for work, reading is a must for it. There are books on ethical hacking and bug hunting that you buy to learn the basics and the primary things which will help penetration testing and bug finding. It always adviced that you keep you 100% focus on that area of hacking which excites you and creates interest.

Find out that one exact area and pick up all the things that you find and go on to further in a similar way and be an ultimate hacker. Even the greatest hackers have their area of interest and they also don’t know every area of hacking. Below we mention some book that you read to become a good hacker:

STEP-2 Practice what you learn

bug bounty program

Always keep your self updated with new technologies and advancements. It is vital to make sure that whatever you read and learn you understand it and most significantly you should check that you are retaining. Practicing on the more vulnerable websites and desktop is a very good way to recall everything.

  • Penetration testing lab: This is a very good site which will help you in practicing hacking. It contains a list of practicing apps and systems with various scenarios that will help you to become diverse. Once you reach here after that you can find much more new and good sites that will help in ethical hacking.

STEP-3 Watch YouTube videos and read tech reports with Proof Of Concepts

Eventually, you have made your foundation with a strong hold on the basics of Bug Hunting. As you know how to find the defective sites and desktops you are good to go with checking out what all the other hackers are doing.

YouTube is such a place where you can find several videos related because this is a community where people upload videos generously and don’t back out from sharing knowledge. Below we mention some write-ups and video channels:

STEP-4 Be a part of Groups and Community

There are a lot of groups and communities of the bug hunters that you can find on the social media platforms. However, there is one global community of all the hackers it has more than 29,000 hackers.

Joining these communities is important many of the top hackers are present here and are very happy to share their knowledge with a group or the people. It is very beneficiary for any budding hacker to know the tricks and tips. You take a look at some of the communities.

  • White hat hackers: It is one of the biggest community for the hackers that you can find Twitter.

STEP-5 Know more about Bug Bounties

Now you are almost reaching your destination that is bug hunting. Before directly jumping into bug hunting it is crucial to know how the Bug bounty works? where should you start? All these things because to assure that you get long term success. You should even know all the privacy policy terms of the respective organization before jumping.

Follow Github it will make you understand everything in brief about Bug Bounty and how to start and target.

STEP-6 Now you a Bug Hunter

Here comes the end, you are done with all the background research and reading then you can also start doing ethical hacking and can earn recognition as well as compensation at the same time.

hacking

But, never ever forget to keep yourself updated with new technological advancements. When you start never at a time jump on the big organization hacking it is better to go for some smaller one first then to the bigger organization.

If you go the websites such as Pinterest, Twitter, Facebook and all then the amateurs may end up getting mad and frustrated. Because these companies have a lot of users and known widely which increases the security for these applications as it a public platform. Kudos! for being an ethical hacker.

Top Companies Bug Bounty Programs

Intel

The Bug Bounty Program of Intel mainly targets all the hardware, software and firmware issues.

Drawbacks: It doesn’t include the present acquisitions like the company web infrastructure, the third party products or the McAfee related details.

Minimum Compensation: Intel offers a minimum amount of the US $500 for detecting the bugs.

Maximum Compensation: While the company pays a maximum amount of $30,000 for detecting the most critical bugs.

Yahoo

It is Good news for the hackers that Yahoo has a full dedicated team who accepts the glitches found by the Bug Hunters.

Drawbacks: While the bad news is Yahoo doesn’t pay anything for finding the glitches in yahoo.net, Yahoo 7, Yahoo Japan, Onwander and all the Yahoo accessed WordPress sites.

Minimum Compensation: There is no minimum compensation in Yahoo.

Maximum Compensation: There is a limit for Yahoo Compensation which is approximately $15,000 for Bug hunting in their system.

Snapchat

Even Snapchat has a team of Vulnerability checking professionals, who review all the bugs report and then act accordingly. The Company acknowledges your report within the time period of 30 days.

Minimum Compensation:  You can anticipate high here because Snapchat pays a whopping $2000 for bug reporting as a minimum price.

Maximum Compensation: The maximum reward that you will get in Snapchat is $15,000.

Cisco

Cisco the World class company welcomes every individual who comes up with the security issues in the system and reports to Cisco. 

Minimum Compensation: In Cisco, the minimum Reward is of the US $100.

Maximum Compensation: While coming to the maximum reward it will $2,500 for serious issues.

Dropbox

Dropbox allows the Bug Bounty Hunters to find the glitches in the system but on the third-party service that is Hackerone.

Minimum Compensation: the least payment in Dropbox is $12,167.

Maximum Compensation: The maximum reward here is $32,768.

Apple

However, when Apple first released the Bug Bounty Program it just allowed 46 hackers to do the research. But, now it is open for everyone who wants to try their luck in bug hunting in the Apple system.

Apple Bug Bounty Program even announced that it will reward $100,000 to those who will extract data from Apple Secure Enclave Technology.

Minimum Compensation: There is no fixed limit.

Maximum Compensation: $200,000 is was the highest amount given to a Bug Hunter.

Facebook

social media

For Facebook Bug Bounty Program any ethical hacker can report the bugs directly to Facebook about Instagram, WhatsApp, and Atlas.

Drawbacks: There are already a few glitches on Facebook which they consider it to outbound issues.

Minimum Compensation: $500 for undisclosed problems.

Maximum Compensation: No limit and no maximum compensation.

Google

Google Vulnerability Program give compensation for the issues in google.com, youtube, and blogger.com.

Drawbacks: It covers only designing and implementation problems.

Minimum Compensation: $300 for identifying security threads.

Maximum Compensation: $31,337 for Google applications.

Quora

Any bug hunters can access Quora to find the glitches in Quora Bug Bounty Program.

Minimum Compensation: $100

Maximum Compensation: $7,000

Mozilla

All the Ethical Hackers and the Bug Detectors are given free hand to find all the issues in the Mozilla Bug Bounty Program.

Drawbacks: This access is only for bugs in Mozilla services that include Firefox, Thunderbird and related services.

Minimum Compensation: Least amount is $500 given by Firefox

Maximum Compensation: $5000

CONCLUSION

Now are good to go, as you find the top companies and how much compensation they are offering if you find out the glitches in their application and systems.

Even you get to know more about how you can become an ethical hacker or a Bug Bounty Hunter.

If you have any queries regarding it please comment below.