Develop Ecommerce Consumer Involvement in 2020

Develop Ecommerce Consumer Involvement in 2020

As e-commerce involves majorly on the consumer, the relationship between the two should be well-built. It is one of the critical building blocks that you will have to add in your online business 2020. You have to understand how crucial a customer’s feedback can turn out to be. They help you shape up your business flaws, which works like constructive criticism. A simple thing like highlighting your loyal customers monthly on the company’s social media can be a big win.

Areas to Involve the Consumer

One of the areas that are still a challenge for online businesses is safety. As the opportunities to go global arises, assuring consumer’s safety while paying with their credit card is an issue that needs solving. Only then can you take its full advantage. Know the tools that you can use to protect your website. Luckily, you can find a WordPress website design company to have anti-spam tools added to your site. 

Now the internet is way easier to access. People can find and hack your information online. Help your customers to transact through the electronic marketplace comfortably.

Build Partnership

It is an important area, although overlooked. Usually, it costs nothing to offer excellent service to your customers but earns you big. When you delight them, they refer others to your company. Whenever you have an oncoming sale, let them know ahead of time. They feel valued.

Give them coupon vouchers that they can redeem in your store. For your existing customers, you can offer them loyalty cards that will earn them points that can later accumulate into substantial cash, which they can use and save money.

Based on the aggregate of referrals they have brought to your store, you can offer them some discount to encourage them to do so. The whole essence of saving your client’s acquisition is what will retain them. Transparency also plays a significant role in involving clients in your business in 2020.

Make Use of Common Platforms

When you are operating in e-commerce, it is paramount to find out where your clients spend more time for you to reach out. It is so apparent that you will find most of them on social media such as Facebook, Instagram, and LinkedIn. Use them to interact with your clients. If there are questions that need answers, don’t take long to answer them. Clarify when required, and create a meaningful personal connection.

By taking full advantage of the platforms, you can create a community and start a conversation by seeking customer’s insights. Weigh in some exciting trends that will engage as many people as possible. To keep the fire burning, have an open dialogue.

Customers’ Reviews 

What kind of analysis are your customers giving? If you offer commendable service to your clients, then you don’t need to worry about the reports that you will find on your site. New customers will take a view of what previous ones had to say regarding their purchases and overall experience in your brand.

Remember, testimonies can give more weight to your brand, and the majority of people will only buy from you after watching videos of customer testimonials. To emphasize this, you can offer small incentives to your clients to participate in it.

Offer Exclusive Deals

Everyone loves deals. Especially when you mention that it is exclusive. Show a sneak peek of some unique content that you will release at a later date in your blog, to have your clients hooked. You can keep updating it on your site, or even send an email reminder, so your customers don’t miss out.

If you get a WordPress website design company to work on your site, these are things that can get sorted. Provide your email subscribers and those who have a premium membership a 5 to 10% coupon so that they can use it to purchase your products and probably spend more.

Be an Inspiration

We understand you are in business, but a little inspiration goes well with it. Develop a marketing initiative that draws people closer to your brand because it shows that you care for them. Some companies will advertise, “for every purchase, a dollar goes to help the needy.” While those in fashion will say something similar, “buying a pair of shoes from them will warrant one to a poor child.”

Your brand shows that you care and play a significant role in helping the marginalized.

Sharing your vision to the world also can inspire many customers out there. Assuming it carries a relevant message that depicts your care.

Do a Follow-up

customer followup

Most people do a fantastic job of bringing in a customer, and finally converting leads. Little do they realize that one of the other essential business deals of closing the loop is doing a client follow up. Call and check if your customers’ merchandise was according to their needs.

How was the service experience? Not only will this grow your clientele base, but it will bring back the customer for more. Orange Mud CEO Josh Sprague, suggests; “Remember to organize tasks of customer’s follow-up with an intent of executing.”

Since not everyone will appreciate a follow-up call, learn your customer’s behavior. When you do so, it will be way easier to understand their preferred means of communication. Most importantly, the right time to give them a call. If a customer says a call is a bother, it’s good to respect their request unless there is an urgent situation.

Take Them for a Tour

Since you cannot invite everyone to your company, select only the loyal ones. Take them on a tour guide as you explain more about your products. You should be more knowledgeable about your company, and everything that you have there. It is an efficient way of reaching out and involving clients about a brand that they love.

For the sake of those who did not make it, you can record the tour on video and place it on YouTube and all your active social media avenues. These are places that you are likely to attract a lot of views. Remember, there are companies like Animoto that have enabled you to turn your amateur video into a more professional type.

In conclusion, when you develop a strong business relationship with your customers, you are headed to the top. Customers love to be treated special and appreciated. They value responsiveness. Ensure to have a mobile integration to nail this effectively. There are varieties of tools that you can get from the WordPress website design company that can be added to your site to involve customer interaction.

 

Facebook on Trail of hiding Likes Count on a Post Soon!

Facebook on Trail of hiding Likes Count on a Post Soon!

Facebook hiding likes count on your post after psychological effects on Youngster. Yes! you hear that right, soon the Likes on your post will be hidden, the Like button behaves as a central part of Facebook since it is in the market. Facebook will not hide the Like button, however, it will not showcase or hide the number of likes you got.

According to this, the user would still be able to check how many times a particular post has been liked. Accept for him, no one else could be able to check the number of likes the post got. The company gave confirmed information regarding like hiding stating that Facebook is considering a test that will help remove like counts from the post, but not sure when this will be removed.

Facebook hiding likes mission has already started testing for some of the users. First, it started with Instagram, the photo-sharing app which is being owned by Facebook, started to hide the number of likes, it started with Canadian’s in the month of May then expanded to trial to some other countries in the month of July.

This came to light when the reverse engineer expert Jane Machuan Wong showcased about it in Twitter stating that,

I observed that Facebook has recently begun to prototype this hidden like/reaction count for a few places in the world. The count that feature in the Android app is being reverse engineered and underneath playing with the code.

Facebook like hide

Source: Twitter (Jane Manchun Wong)

Presently, this feature is still not completely in the social media platform, when it gets into the market the likes or the reactions are hidden from all others, and will be visible to only the creator of the post or page. The same way how it works for Instagram. The list of the people will be still visible to everyone but the number or the count will not be visible.

You may find it interesting, as the number of likes and reactions on the post are hidden, however, the likes and reaction on the comments are not hidden. But, this can be due to the reason that the feature is still in the early stage of development. After some time it is expected to be polished and eventually with time.

Psychological Effect on Social Media Users

Social media platform these days has become like a lifeline to people without which as if people can’t survive. Mostly, for the youngsters, it like the day starts with Social Media and ends at Social media. The number of people using social media sites has just increased and will increase.

According to the Bureau of Labour Statistics, for an average time spent on a lifetime, a person spends 6 years and 8 months being engaged in Social Media.

Social media users

Source: GlobalWebIndex

When the time is divided on a daily basis, on an average daily time spent on Facebook is 58 minutes. Facebook still tops the list with the most number of people spending the most time on Facebook. In this, 59 percent of the people are between the age of 18-34 years. With 1.4 billion users are active daily on Facebook and daily 300 million photos are being uploaded on Facebook.

All these, things indicate one thing, Social Media has become a part of major portion of life. It can even be said that the photos, videos, posts on Facebook are very important for the users, so the Likes, Comments, Share mean a lot to the user.

On the other way, we can say that this social media addiction is not completely because of you, this also has some involvement of the two chemicals: Dopamine and Oxytocin.

Dopamine

According to the scientist, Dopamine is a pleasure chemical, that actually creates “Want” in our mind. In simple words it makes us seek, desire and search.

Dopamine

Source: Harvard

Dopamine is actually secreted by unpredictability, with small pieces of information and reward cues that create a situation to utilize social media. The Dopamine pull is very strong, that leads to a situation where it will easy for you to resist alcohol than resisting Tweeting or posting.

Oxytocin

This chemical which may otherwise call as “Cuddle Chemical” it is a hormonal spike usually, released when people get intimate or start socializing. It can even be said that it just requires you to stay 10 minutes online to increase your Oxytocin level to 13%.

This symbolical to love brings- lowered stress levels, feeling of love, trust, and loyalty, generosity with the addition of love for Social Media to an individual.

If we compare normal Internet users and Social media users, then social media users have showcased more trust. A person using Facebook is 43% more likely to trust the social media platform than internet users.

These two chemicals make the social media platform “a hard to stop wanting” place.

Effects of Social Media

A lot of studies prove a connection that states that more Social Media presence increased the negative impact on the brain. That includes increased depression, anxiety, loneliness, narcissism, compulsive behavior.

In early, 2012 Rosen, Chever, and Carrier coined a term “iDisorder” a bad relationship between technology or internet usage and psychological health of a human being

Social Media Depression

The studies revealed that the amount of time spent on Social Media site increases the level of depression in an individual. On the other hand, intense Facebook usage will lead to major loneliness.

According to researcher Kalpidou, Facebook users who are having a lot of friends on Facebook are the loneliest ones. Further, the people who spend more time on Facebook have very low self-esteem

Narcissism Personality Disorder

In some special cases, it was found that people with a higher level of narcissism, and a higher number of social activity are less depressed. Whereas, if we excluded this special case, rest all are showcasing the negative impact.

Usually, Narcissism disorder is due to, grandiose sense of importance, fantasies of ultimate power, self-promoting and superficial relationships. This means, suppose a person has uploaded images and desires to get 10,000 and if that person doesn’t achieve to get it, then he gets a Narcissist Personality Disorder.

How to hide likes on Facebook

These days you can find several types of likes on Facebook. Do you know that you can even control your likes on Facebook or keep the likes count private! This means you can decide to showcase or hide your likes. While, it is very easy to keep your thoughts to yourself, you just have to follow the below steps:

For Desktop Version

  • Log in to your Facebook account
  • Select your profile image in the top bar of the page
  • Just under your Cover Pic select the More option.

  • Then in the drop-down list select Manage Selection option.

  • You will get a list of options, select Likes in that and check the box present on the left side.

  • Click on Save option.
  • Now, the likes in your posts are hidden, so no one will be able to click on it and access it.

For Mobile Version

  • Open the Facebook app and Log in to Facebook, go to your profile
  • Below your profile picture, you will find a More option to select it.
  • Tap on the Activity Log Option
  • On top, there is a Category option select it.
  • Select the Likes and Reaction option
  • Select the post that you want to be unliked, click the arrow button beside it.
  • Select unlike option

This is a Manual way in which your Facebook hides like count. While you can also use an automatic way or a tool that came up in 2012, known as Facebook Demetricator to hide your like counts.

It is not a new thing in the market, back in 2012 the bias by metric was first introduced by Ben Gross a Professor of University of Illinois who created a tool called to be Facebook Demetricator a Google Chrome Extension that removes the visibility to the Like Counts in your Facebook account.

Conclusion

It might take time to develop, research and experiment on people, these type of experiments have come in a lot of times. But, this is can be one of the beneficial factors for the wellbeing of future and present days, youth who are more conscious about the number and assess themselves based upon it.

If you any related queries, with this topic, do write to us or comment below, we will be glad to answer you!

Why Social Media Posting Time is Crucial for Boosting Web Traffic

Why Social Media Posting Time is Crucial for Boosting Web Traffic

Social media has emerged as a massive driver of brand awareness and customer engagement, but brand managers are often disappointed with the results and the poor return on investment of their campaigns. Some tips to get the posting strategy and timing right:

Test and Test Again

Even though there are plenty of studies regarding the best times for sharing media content, brand managers will discover that it is next to impossible to find any commonalities. What will work best for you depends on many factors like the industry you are in, the demographics of your target population, their location, and even social he social network?

It is, therefore, vital that you test for the best engagement times by setting up a distributed content calendar and measuring the engagement level at various points in time using analytics tools. Be sure you do this several times over some time so that aberrations do not mislead you.

Extensive research will reveal not only the best days of the week for content posting but also, the peak times when your target audience is most active on the various social channels. Incorporate the results into your content management strategy but make sure that you do not focus on only the best times because then you would be missing out on the other audiences that are also important for conversions.

It is vital to remember that the window of activity on social media can be quite short and the attention of users can wane so getting the content posting frequency right is also essential for getting real Instagram likes.

Deciding What and When to Share

It is not necessary, that all the time you have something of value that you should immediately share it on social media. Your content publishing strategy needs to be a strategy because overexposure can as damaging as underexposure. Content sharing need not be always about good things. A brand should be honest and also share negative news so that the followers find it more credible.

Social media posting time

You should never rush to publish some news because not only it may have something negative that you may not have anticipated or it may end up reducing the impact of some content that you have already planned on posting. Biding your time before sharing anything significant can be wise because nobody knows what additional opportunities are waiting to uncover.

The TMI Factor

While sharing information, the most effective way is to increase engagement, well too much of a good thing can be wrong. Brand managers need to keep in mind that the TMI (Too Much Information) factor can annoy social media users when your brand dominates their news feeds. Too much detailing of what the brand is up to becomes boring to the audience who then tend to tune it out of their minds and end up missing the more important news too.

Set Objectives And Destinations:

Reliably posting great substance is the correct approach, yet you additionally need to assess your general internet-based life system. While sometimes, you may not have a clue for what reason you’re posting, you won’t know whether your posts are fruitful or not. So venture backs a moment and asks you: “What would I like to accomplish via web-based networking media?” Could it be you need to?

Increment brand mindfulness?

Direct people to your site?

Sell an item or administration?

For example, if your goal is to direct people to your site, yet instead you get a great many preferences and no snaps on your post, at that point, it was ineffective.

Best Practice For Posting Content Via Web-Based Networking Media:

Given these three ideas, we should take a gander at how you can augment your web-based life posts. In the first place, there are always a few general proposals, trailed by some stage explicit tips: Tailor your substance to suit each system and request to its group of spectators. It’s awful reordering your LinkedIn post to Instagram.

That won’t work. Indeed, the fitting will take somewhat more, yet recollect you need to post quality substance. Sendible’s Smart Posts highlight gives you a chance to tailor your post to various systems so you can alter the content, include or expel hashtags, notices, and emoticons as required. Connect with your group of spectators.

web traffic

Posting substance is one portion of a discussion. You should be accessible to participate in the exchange when individuals react to your posts. If you’re utilizing online networking, the board apparatus like Sendible, at that point, uses the further examination.

Produce a quality a substance that is fit to the stage and that you’re open to making. There’s no reason for making low-quality recordings suppose you’re immensely talented at composing or visual computerization. On the other hand, we have a go at broadcasting Facebook Live Videos if you feel that suits your image. Analysis with your substance plan until you find what works best for you and your group of spectators.

Shift your substance to keep things new

  • Make posts with pictures, GIFs, or recordings.
  • Pose inquiries to incite discussions.
  • Offer statements to move.
  • Use hashtags and refers to for more extensive reach
  • Minister content from different sources in your industry

Post content on various occasions to perceive what works best for you and your customers. You can even now use booking instruments to post nonstop when you may rest yet your group of spectators is conscious. Make sure to catch up on discussions when you’re back and stay credible.

Track your investigation on Twitter to perceive what’s working – and so forth – with your tweets and your group of spectators. Exploit new online life revealing apparatuses to burrow further. Take your group of spectators off camera. Give them a sample of what it resembles to work at your organization. Or then again, what occurs in the bottle. Breathe life into your image photographs with genuine encounters. Have a go at utilizing Instagram Stories to post crisp substance consistently, as they vanish following 24 hours.

The narratives show up at the highest point of the newsfeed, so you have a unique chance to get your crowd consideration when they open the versatile App. Furthermore, if your substance is first class, you’ll have individuals longing for your day by day update. Break down your presentation. You’ll discover what works for you and your customers through testing and estimating results.

Conclusion

Evolving a content management strategy requires a thorough understanding of the demographics and the psychographics of the target audience. Brands need to post at the times when their audience is most active to increase the engagement rate. Deciding on the subject of the news and the frequency of posting is also significant factors that affect the generation of website traffic from social media.

With deep learning of when the pinnacle times are for your group of spectators, you can expand the effect of all that you compose. Conveying content at the correct time is the mystery sauce that will surrender you a leg over your rivals. What’s more, in the field of web showcasing, little subtleties like speaking with your group of spectators at only the ideal time can have a significant effect.

Ways to Make Money on Instagram as Creative Graphic Design Expert

Ways to Make Money on Instagram as Creative Graphic Design Expert

There are so many ways in which graphic designers and illustrators can make money on Instagram. With more than 1 billion users on a monthly scale and highest per follower interaction rate of the social network, IG has become a major part of multiple people’s lives.

So, IG is equivalent to big businesses these days. There are over 2 million active advertisers right now on the platform with 72% of the people on the platform have bought something after checking out the ads on the platform.

As people are using IG a lot more these days to find illustrators or graphic designers to work or just collaborate with, or even for procuring services, using IG is vital for all the creative minds out there in the market.

In case, you are following under the graphic design niche and want to make money using the power of IG, you have to end up creating some of the engaging posts for reaching multiple people. It helps in providing a complete base of some of the loyal followers. You will come to learn more about that from Gramblast right away and things will start to work out pretty well.

Trying to add Shopify has made selling on the IG a lot easier than before. However, getting the perfect feed seen by the right people is not always as simple as it might sounds. Using the platform well is not all about cramming posts with hashtags, taking some stylish photos of breakfast and necessarily having most followers around here for sure.

So, if you are planning to find out more about the ways in which you can actually harness feed to get more followers and make money, then move forward and read through the article in details.

Have to switch to the current business account:

The easiest and quickest way to procure insight right into IG account is to make the switch from personal to the business account. It can always offer you insight into followers. It can further enable you to see how these posts are actually performing and creating some of the promotions.

  • It means if you want, you can even add that contact button right to the account.
  • For switching the account to a business setting, you can easily go to the settings and then
    select Switch to Business Profile option.
  • For doing that, you might have to get yourself a business FB page and only your personal
    profile won’t be of any help around here.

Write clearer bio with the link:

Your bio is always in need to tell users who you actually are and what you do. You need to showcase the level of your personality. As IG is a visual platform, therefore; a blurry and out of focus profile picture won’t help you out a lot. Using a cleaner image, on the other hand, will show you who you actually are and what you are planning to promote or sell in a clear manner.

  • The bio in the IG account will be that one place where you can actually post an active link. So, make sure to choose that link wisely. Linking to the website, shop or even to a recent project might help you big time.
  • If you have this tendency to change continually where you might want people to look, you can end up adding Bit.ly link. After that, you can update where Bit.ly directs to other than having to keep on updating bio with new link.
  • For example, check out the effective bio of Gavin Strange with more than 14K followers. If you check out his bio, you will come to know about his day job, the name of the alias, his books and some of the other projects he is up to.

Your feed is more like your portfolio:

Always remember that your feed needs to be visually cohesive as possible and you might get across a sense of style. Followers actually like it when there is a bit of consistency in the feed so that they are well aware of the points to expect from checking out the feed.

  • You can always play the role of a curator and take outside look at the feed. It is actually going to be your portfolio.
  • It actually takes people longer time than you think to recognize work and people find it rather difficult to get associated with more than on one or two things. Therefore, it is always a smart move if you are actually concerned with building up an audience to so same thing all the time.
  • Sometimes, you might feel a little bored of posting the same old thing. But, you have to make ways to entertain yourself. If you are bored with your work, you won’t be able to entertain your followers that much. It should not be the case like this one.
  • For achieving the major form of visual cohesive, you have to approach the feed as you might have with the portfolio. Check out about the ways in which your shots might look next to one another and then try adding on with the variety.
  • Avoid taking all the pictures or videos from the same angle. If you want, you can consider adding a proper color theme and think about the various filters you are actually using and what they have to say about you and the work you are portraying.
  • Next, you have to be very careful while adding some of the curated behind the scene versions or even posts, dedicated to working in progress for showing up your personality better. It can further make the users feel a lot better and personal, as they will get a glimpse of the insight of your working area more and well.

You are always invited to come and check out with experts in this section for your help. They know what you are looking for and would like to help you big time on that. For some more details in this regard, make sure to log online and get quality help now.

Using the Power of AI in your Social Media Marketing Campaigns

Using the Power of AI in your Social Media Marketing Campaigns

Social media marketing is one of the most popular marketing niches because it’s low-cost, ad-friendly, and filled with engaged users that help boost a product or company’s popularity. We can use the power of AI in social media marketing campaigns to improve social media presence.

Despite the growth of other social channels, Facebook continues to be the leading social platform with over 2.32 billion monthly active users. The continued growth of social media users overall has led to more and more businesses discovering the importance of utilizing social for reaching specific, local, industry, and niche markets.

Facebook users

(Source: Statista.com)

However, you don’t have to implement your social media strategy on Facebook alone. According to Dream Grow, there are currently 15 popular social channels with users ranging from 25 million to 2.2 billion, making the use of a wide range of social platforms integral to achieving more exposure across different demographics for your brand.

social networking sites

(Source: Dreamgrow.com)

How AI is Changing Social Media Marketing?

Artificial intelligence is creating a more efficient and effective way of helping marketers make smarter decisions. With the increase in people dependent on AI-powered techs like Siri, Bixby, Cortana, Google assistant, and others, AI is changing the digital landscape, influencing how people interact with products and each other.

According to a Narrative Science survey, 38% use AI-powered solutions for predictions on activities that are related to business health, customers and machines, 27% use AI for automation of tasks whether manual or repetitive, and 14% use AI monitors and alerts to assess their business status. The data suggests that more and more businesses are integrating AI tech to different processes. It won’t be long before AI will be used to guide the creation of business plans and whole new strategies.

Artificial Intelligence

(Source: Forbes.com)

In the case of artificial intelligence for social media campaigns, you can use automation to make your strategies easier to implement. Facebook, for example, can create ads that are hyper-targeted to specific demographics based on users’ past interactions with brands’ social content.

AI vs. Data Analytics

Data Analytics was developed to help improve conversion rates for businesses. It allows you, for example, to know how many people viewed your site, what country they’re from, what devices they’re using, among other relevant data that can help you make more intelligent marketing decisions. However, analytics can only do so much. At the end of the day, humans still need to decipher what the data means and how exactly they can use it for their campaigns.

analytics

But that’s about to change sooner rather than later, as artificial intelligence moves in on being able to find relationships in the data. For example, artificial intelligence could determine which times peak activity occurs on your social channels, what the performing content pieces have in common, and what the average buyer personas of your social audiences actually look like.

How You Can Take Advantage Of AI In Your Social Media Marketing Campaigns?

The good news is you don’t have to wait for AI to become even more intelligent, as there are already a number of ways it can boost your social media marketing. Here are some of them:

Start using chatbots

Chatbots are automated chat responders for your social media pages. These bots not only ensure users get immediate responses, but it can also be automated to interact with those who have previously engaged with your page.

Facebook

(Source: Ashy Bines’ Facebook chatbot)

Let AI create and suggest content

Tools like Signature creates content based on the trends and patterns that you previously created as you can below.

e-commerce

e-commerce

(Source: Signature.ai)

Meanwhile, tools like Cortex takes it a step further by not only generating content but populating content calendars subject to human approval. It does so by investing billions of marketing content from over 33,000 brands and coming up with suggestions fit for your own brand.

brief

(Source: Unemyr.com)

Utilize AI-Enabled Advertising Platforms

Facebook is currently the most advanced social media platform in terms of business page functions and ad automation. Facebook has a function called automated ads that allows AI to suggest the kind of ads you should be making for your page.

automated ads

(Source: Facebook page automated ads)

Ways to use AI in social media marketing

AI is also expected to have a great impact on social media marketing by creating hyper-personalized messages for marketing. Aside from that, AI is capable of providing more powerful consumer and buyer personas. This allows bots to have personalities and talk to customers about a wide array of topics.

customer service

(Source: Brand24.com)

In data analysis, artificial intelligence can choose which leads are qualified and unqualified. Since AI takes a shorter time to check than humans, you get data faster and more efficiently. Below are some of the other ways you can take advantage of AI:

Confirm your content to buyer persona insights as closely as possible

AI’s ability to process large amounts of data can help you come up with persona insights. One case study found that leveraging key persona insights can yield up to a 171% increase in marketing-generated revenue. Insights like prospects’ habits, the work environment they function in, and their motivation to spend can all be used to come up with more personalized campaigns.

So whether it’s social posts, blogs, whitepapers, videos, podcast, audio file, pdf, or any other type of content – keeping these buyer persona insights in mind can help you create a solid content pipeline.

Mine your CRM tools for rich customer insights

If buyer personas can serve as windows into the collective minds of prospective customers, your customer relationship management (CRM) is where you can find a host of clues for content that’s able to get individual qualified leads to respond. You can achieve this by analyzing email and social media content, messages, and phone calls. Doing so can give you insights into what exact circumstances can prompt a particular prospect to take the next step.

For example, a prospect working in the creative field might respond to edgy video content, while someone in upper management might lean more towards webinars and white papers. This might’ve taken an inordinate amount of time in the past. But with AI-powered tools, you can automate the mining of rich consumer insights in your customer relationship management platform and turn them into actionable strategies.

Seek authentic, real-time interactions with leads and customers via social media

One of the best ways to use AI on social media is by allowing it to lead real-time interactions wherever there are openings to engage with your audience. For example, there are applications that allow you to automatically send Facebook messages to a user who likes or comments on your post. This provides you an opportunity to draw them into your brand story, encouraging engagement, and shaping your brand as a useful resource.

Conclusion

The 21st century has opened doors to limitless marketing opportunities with the use of constantly evolving technologies. Using artificial intelligence in your social media campaigns is one of the most advanced ways to make sure that your message hits the right audience to get the right kind of reaction from your market.

What other technologies are you using this 2019? How has artificial intelligence helped improve your own social media campaigns? Let us know in the comments below!