Facebook hiding likes count on your post after psychological effects on Youngster. Yes! you hear that right, soon the Likes on your post will be hidden, the Like button behaves as a central part of Facebook since it is in the market. Facebook will not hide the Like button, however, it will not showcase or hide the number of likes you got.
According to this, the user would still be able to check how many times a particular post has been liked. Accept for him, no one else could be able to check the number of likes the post got. The company gave confirmed information regarding like hiding stating that Facebook is considering a test that will help remove like counts from the post, but not sure when this will be removed.
Facebook hiding likes mission has already started testing for some of the users. First, it started with Instagram, the photo-sharing app which is being owned by Facebook, started to hide the number of likes, it started with Canadian’s in the month of May then expanded to trial to some other countries in the month of July.
I observed that Facebook has recently begun to prototype this hidden like/reaction count for a few places in the world. The count that feature in the Android app is being reverse engineered and underneath playing with the code.
Source: Twitter (Jane Manchun Wong)
Presently, this feature is still not completely in the social media platform, when it gets into the market the likes or the reactions are hidden from all others, and will be visible to only the creator of the post or page. The same way how it works for Instagram. The list of the people will be still visible to everyone but the number or the count will not be visible.
You may find it interesting, as the number of likes and reactions on the post are hidden, however, the likes and reaction on the comments are not hidden. But, this can be due to the reason that the feature is still in the early stage of development. After some time it is expected to be polished and eventually with time.
Psychological Effect on Social Media Users
Social media platform these days has become like a lifeline to people without which as if people can’t survive. Mostly, for the youngsters, it like the day starts with Social Media and ends at Social media. The number of people using social media sites has just increased and will increase.
According to the Bureau of Labour Statistics, for an average time spent on a lifetime, a person spends 6 years and 8 months being engaged in Social Media.
When the time is divided on a daily basis, on an average daily time spent on Facebook is 58 minutes. Facebook still tops the list with the most number of people spending the most time on Facebook. In this, 59 percent of the people are between the age of 18-34 years. With 1.4 billion users are active daily on Facebook and daily 300 million photos are being uploaded on Facebook.
All these, things indicate one thing, Social Media has become a part of major portion of life. It can even be said that the photos, videos, posts on Facebook are very important for the users, so the Likes, Comments, Share mean a lot to the user.
On the other way, we can say that this social media addiction is not completely because of you, this also has some involvement of the two chemicals: Dopamine and Oxytocin.
According to the scientist, Dopamine is a pleasure chemical, that actually creates “Want” in our mind. In simple words it makes us seek, desire and search.
Dopamine is actually secreted by unpredictability, with small pieces of information and reward cues that create a situation to utilize social media. The Dopamine pull is very strong, that leads to a situation where it will easy for you to resist alcohol than resisting Tweeting or posting.
This chemical which may otherwise call as “Cuddle Chemical” it is a hormonal spike usually, released when people get intimate or start socializing. It can even be said that it just requires you to stay 10 minutes online to increase your Oxytocin level to 13%.
This symbolical to love brings- lowered stress levels, feeling of love, trust, and loyalty, generosity with the addition of love for Social Media to an individual.
If we compare normal Internet users and Social media users, then social media users have showcased more trust. A person using Facebook is 43% more likely to trust the social media platform than internet users.
These two chemicals make the social media platform “a hard to stop wanting” place.
Effects of Social Media
A lot of studies prove a connection that states that more Social Media presence increased the negative impact on the brain. That includes increased depression, anxiety, loneliness, narcissism, compulsive behavior.
In early, 2012 Rosen, Chever, and Carrier coined a term “iDisorder” a bad relationship between technology or internet usage and psychological health of a human being
Social Media Depression
The studies revealed that the amount of time spent on Social Media site increases the level of depression in an individual. On the other hand, intense Facebook usage will lead to major loneliness.
According to researcher Kalpidou, Facebook users who are having a lot of friends on Facebook are the loneliest ones. Further, the people who spend more time on Facebook have very low self-esteem
Narcissism Personality Disorder
In some special cases, it was found that people with a higher level of narcissism, and a higher number of social activity are less depressed. Whereas, if we excluded this special case, rest all are showcasing the negative impact.
Usually, Narcissism disorder is due to, grandiose sense of importance, fantasies of ultimate power, self-promoting and superficial relationships. This means, suppose a person has uploaded images and desires to get 10,000 and if that person doesn’t achieve to get it, then he gets a Narcissist Personality Disorder.
How to hide likes on Facebook
These days you can find several types of likes on Facebook. Do you know that you can even control your likes on Facebook or keep the likes count private! This means you can decide to showcase or hide your likes. While, it is very easy to keep your thoughts to yourself, you just have to follow the below steps:
For Desktop Version
Log in to your Facebook account
Select your profile image in the top bar of the page
Just under your Cover Pic select the More option.
Then in the drop-down list select Manage Selection option.
You will get a list of options, select Likes in that and check the box present on the left side.
Click on Save option.
Now, the likes in your posts are hidden, so no one will be able to click on it and access it.
For Mobile Version
Open the Facebook app and Log in to Facebook, go to your profile
Below your profile picture, you will find a More option to select it.
Tap on the Activity Log Option
On top, there is a Category option select it.
Select the Likes and Reaction option
Select the post that you want to be unliked, click the arrow button beside it.
Select unlike option
This is a Manual way in which your Facebook hides like count. While you can also use an automatic way or a tool that came up in 2012, known as Facebook Demetricator to hide your like counts.
It is not a new thing in the market, back in 2012 the bias by metric was first introduced by Ben Gross a Professor of University of Illinois who created a tool called to be Facebook Demetricator a Google Chrome Extension that removes the visibility to the Like Counts in your Facebook account.
It might take time to develop, research and experiment on people, these type of experiments have come in a lot of times. But, this is can be one of the beneficial factors for the wellbeing of future and present days, youth who are more conscious about the number and assess themselves based upon it.
If you any related queries, with this topic, do write to us or comment below, we will be glad to answer you!
Social media has emerged as a massive driver of brand awareness and customer engagement, but brand managers are often disappointed with the results and the poor return on investment of their campaigns. Some tips to get the posting strategy and timing right:
Test and Test Again
Even though there are plenty of studies regarding the best times for sharing media content, brand managers will discover that it is next to impossible to find any commonalities. What will work best for you depends on many factors like the industry you are in, the demographics of your target population, their location, and even social he social network?
It is, therefore, vital that you test for the best engagement times by setting up a distributed content calendar and measuring the engagement level at various points in time using analytics tools. Be sure you do this several times over some time so that aberrations do not mislead you.
Extensive research will reveal not only the best days of the week for content posting but also, the peak times when your target audience is most active on the various social channels. Incorporate the results into your content management strategy but make sure that you do not focus on only the best times because then you would be missing out on the other audiences that are also important for conversions.
It is vital to remember that the window of activity on social media can be quite short and the attention of users can wane so getting the content posting frequency right is also essential for getting real Instagram likes.
You should never rush to publish some news because not only it may have something negative that you may not have anticipated or it may end up reducing the impact of some content that you have already planned on posting. Biding your time before sharing anything significant can be wise because nobody knows what additional opportunities are waiting to uncover.
The TMI Factor
While sharing information, the most effective way is to increase engagement, well too much of a good thing can be wrong. Brand managers need to keep in mind that the TMI (Too Much Information) factor can annoy social media users when your brand dominates their news feeds. Too much detailing of what the brand is up to becomes boring to the audience who then tend to tune it out of their minds and end up missing the more important news too.
Set Objectives And Destinations:
Reliably posting great substance is the correct approach, yet you additionally need to assess your general internet-based life system. While sometimes, you may not have a clue for what reason you’re posting, you won’t know whether your posts are fruitful or not. So venture backs a moment and asks you: “What would I like to accomplish via web-based networking media?” Could it be you need to?
Increment brand mindfulness?
Direct people to your site?
Sell an item or administration?
For example, if your goal is to direct people to your site, yet instead you get a great many preferences and no snaps on your post, at that point, it was ineffective.
Best Practice For Posting Content Via Web-Based Networking Media:
Given these three ideas, we should take a gander at how you can augment your web-based life posts. In the first place, there are always a few general proposals, trailed by some stage explicit tips: Tailor your substance to suit each system and request to its group of spectators. It’s awful reordering your LinkedIn post to Instagram.
That won’t work. Indeed, the fitting will take somewhat more, yet recollect you need to post quality substance. Sendible’s Smart Posts highlight gives you a chance to tailor your post to various systems so you can alter the content, include or expel hashtags, notices, and emoticons as required. Connect with your group of spectators.
Posting substance is one portion of a discussion. You should be accessible to participate in the exchange when individuals react to your posts. If you’re utilizing online networking, the board apparatus like Sendible, at that point, uses the further examination.
Produce a quality a substance that is fit to the stage and that you’re open to making. There’s no reason for making low-quality recordings suppose you’re immensely talented at composing or visual computerization. On the other hand, we have a go at broadcasting Facebook Live Videos if you feel that suits your image. Analysis with your substance plan until you find what works best for you and your group of spectators.
Shift your substance to keep things new
Make posts with pictures, GIFs, or recordings.
Pose inquiries to incite discussions.
Offer statements to move.
Use hashtags and refers to for more extensive reach
Minister content from different sources in your industry
Post content on various occasions to perceive what works best for you and your customers. You can even now use booking instruments to post nonstop when you may rest yet your group of spectators is conscious. Make sure to catch up on discussions when you’re back and stay credible.
Track your investigation on Twitter to perceive what’s working – and so forth – with your tweets and your group of spectators. Exploit new online life revealing apparatuses to burrow further. Take your group of spectators off camera. Give them a sample of what it resembles to work at your organization. Or then again, what occurs in the bottle. Breathe life into your image photographs with genuine encounters. Have a go at utilizing Instagram Stories to post crisp substance consistently, as they vanish following 24 hours.
The narratives show up at the highest point of the newsfeed, so you have a unique chance to get your crowd consideration when they open the versatile App. Furthermore, if your substance is first class, you’ll have individuals longing for your day by day update. Break down your presentation. You’ll discover what works for you and your customers through testing and estimating results.
Evolving a content management strategy requires a thorough understanding of the demographics and the psychographics of the target audience. Brands need to post at the times when their audience is most active to increase the engagement rate. Deciding on the subject of the news and the frequency of posting is also significant factors that affect the generation of website traffic from social media.
With deep learning of when the pinnacle times are for your group of spectators, you can expand the effect of all that you compose. Conveying content at the correct time is the mystery sauce that will surrender you a leg over your rivals. What’s more, in the field of web showcasing, little subtleties like speaking with your group of spectators at only the ideal time can have a significant effect.
Do you know that an influencer can generate up to 15 times more Return on Investment (ROI) than the standard advertising? We can even say that 90% of the customers believe only online reviews from social Media Influencer. This article will take a dig on the Pinterest, Pinterest Marketing, Pinterest Analytics, Pinterest Influencers or we can say that a hole on Pinterest everything or total Pinterest App.
While moving to the influencers, it can be expected that the Worth of Influencers will grow more than the $10B in 2020. It will increase because the increased number of people in social media is giving rise to growing influencers, which makes social media sites more established.
To know more about Pinterest, Pinterest Marketing, Pinterest Analytics, Pinterest influencer read the full article below:
Pinterest has become one of the essential social media marketing places these days, a lot of businesses are turning towards Pinterest and Pinterest Marketing. Below we mention some of the vital tips that should be taken into account for Pinterest Marketing.
Update Pinterest Business Account and Profile
This may be the fundamental thing, but first things first a Pinterest account as the face of the brand. It clearly, means that start turning your regular account to a business account. No need to worry! It is pretty easy to convert your account to a business account. First, go through all the terms and condition and connect your social account.
Always make sure that the bio contains all the relevant keywords to identify your brand. It should be easy to know your brand, but with all the essential keywords. The bio should make the front page of the brand or the brand voice with some useful SEO keywords. So, that everyone could know about your business in brief.
Have the customized account, different from regular ones
Add the unique and beautiful board covers to your profile.
Another aspect of making your Profile customized is by adding Board Titles that are catchy and attractive.
Optimize the website
Always make it easy for the viewers to pin your post from your page. You will have several options that will help you with it.
Rich pins: Always enable Rich Pins, depending according to what your business sells or buys. Have the product pins to have the pricing info in the Pins.
Optimize all images: As it is an image first site, it becomes imperative to have the quality image on the product page. The page with the best pictures, best pins, works the best.
After you optimize and customize everything in your page, this the last step to take that is to stay active from time to time. Always make some time to check your content, maintain a connection with the viewers with new material, and have a look for all the pins used by pinners.
While you do pinning, it is better to add some description to your pins and the hashtags related to your business. The hashtags should be clickable just like all other hashtags in different social media sites.
Analyze the work
Yes! This is the last and crucial step that no one should forget.
Analyze the work that you have done. Knowing what your hard work resulted in, is very important, to check if you can use the Pinterest Analytics, which will give full insights about the Business you are doing in Pinterest. This guide helps you in managing the social media business and trying out new techniques to achieve more traffic.
Bring on new strategies
Every month while you have the monthly analysis of Pinterest. It is good to come up with new policies that will spice up the things for you. Start expanding the strategies and different ideas, always to make yourself geared- up.
First, stepping into the Pinterest Analytics, if you are an active user in Pinterest, and using this platform for the business person, then knowing the Pinterest Analytics is very much important. This helps in tracking the performance of the page.
To avail the Pinterest Analytics, you should have the business account. After you set up the Pinterest Analytics, want to have a look for the profile analytics click on your profile on top of Pinterest Analytics.
How do I find Pinterest analytics?
If you want to view your profile analytics, click on Analytics just above Pinterest then selects Profile.
Then the Pinterest Profile Analytics is subdivided into four sections: Impression, Saves, Links Clicked and All time.
Impression: It is the number of times a pin from your profile being displayed on the Pinterest home, feeds, category feed and search. Average monthly viewers are calculated by the number of people who saw your pins in a month. This will include all the pins that you save in your Pinterest Profile and seen in the last 30 days. It will consist of all the pins that you saved including all those pins other people share or collected from the website and linked accounts.
Saves: It is the number of times a viewer has saved the pin on their board. Pinterest counts it whenever someone saves it, and people start discovering your content.
Link Clicks: Analytics shows the number of clicks that come to a destination, which includes all the on and off Pinterest.
All-time: this includes a variety of metrics that started from the beginning of the Pinterest Account, that has:
Most saved Pins in All-Time.
All those pins that have a higher search ranking.
Power pins- all those who have a high time engagement from people, and it is a combination of comments, saves, sends and all.
It is the number of times your pins will appear on the home feed page, search results and all the various category fields. We can say in other words, that 1 immersion= 1 view.
Impressions matter a lot as it tells us how much your content reached to people. Always check for the patterns in your pins that have the highest impressions, it says the sense about what the people are searching for on your platform.
It checks the number of times a viewer has tapped your pin for a closer look.
This is very useful because it tells the number of a Pinner has clicked your pin to have a closer look, it shows your pin efficiency.
It is the number of times a user saved the Pins on their board.
A setup from an impression and close up is nothing but repins. This means that the viewer didn’t find your pin interest, the person finds it attractive and good enough to share, then save.
It calculates the number of clicks to your website through the pins that are in your profile.
Clicks are nothing but click through rate and that people want to learn more about different content that is where the call to action comes to work. As we consider conversion to be the primary thing, on the other hand, clicks are the best thing to measure the ROI.
5. Top Pins
The analytics show the top 50 performing pins for the whole month, which is based upon impressions, clicks, repins, saves.
Statistics of Pinterest will rise over time and will go on for a more extended period. This section gives you the best understanding of all the performances of pins. We can say that more than half of the traffic from Pinterest first goes to already published pins; mostly those were posted at least two months ago.
6. Top Brands
It is a whole month look out at your board pinners all those who are checking out your pins from pinning the posts by clicking on your pins.
While this is very important to keep a note because you could know how pinners are sorting and discovering the content that is valuable according to the content strategy.
7. All-time stats
This is an extended statistic giving a full view of data; it includes all the essential things such as account inception on the repinned pins, best pins search, all the power pins. Power pins are all those most engaging pins that are present in your board.
Having a benchmark against your top performing content, and is the best way of determining what worked wonders as content for your pins and how to keep on excelling. Plus, follow which pins rank the best in the search result and get exposed to more such material.
Audience analytics in Pinterest
To learn about all those people who are engaging in your pins, click Your Audience that on the top of Pinterest Analytics Dashboard.
The Audience insights in Pinterest Analytics include some critical statistics such as gender, language, country, and metropolitan status.
It is crucial to know your audience better; it will increase the chances of your pins to connect with the viewers. Demographic becomes essential to fine-tune the content strategy, which will help you in posting the pins in the right time, will help you to publish deals and promotions at peak time, it even gives relevancy to display in different languages that you like.
9. Audience Affinities
If you want to know what your audience is up to then affinity is the thing. This is the section where you can check what the most popular categories that your audience are engaged, can even check the top boards where your content is pinned on, and all other business accounts that your audience are following.
These are some of the basic demographics that will help you so far to know your audience better. Learning about the affinities of the audience will help in understanding the interests of the audience and the type of content they are following. Inclusive, it will help you in scooping out the competition. In short, you can that it is a cheat sheet for the intellectual planning in Pinterest.
Just like the Google Analytic, Pinterest has its tool Pinterest Analytics Tool for free. It is just that you should have a business account on Pinterest to access Pinterest Analytics. It is a very sorted dashboard with all the data segregated into a profile, audience, and web analytics. All the data you get from Pinterest is being stored and sorted accordingly.
Formerly it was known as Pinwoot, now changed to Viralwoot offering a wide range of Pinterest Analytical Tools. Viralwoot has a section known as “Pinfluencer score” connect to it; it will automatically calculate everything and track the overall record. Bonus, it even has a Pinterest SEO analysis.
It is one of the best analytical tool available online. ViralTag enables to schedule all the pins and manages the full Pinterest Analytics and marketing single-handedly from one place. It even provides the image enhancement option, metrics, and supports all other accounts.
Formerly, it was Piqora after Olapic acclaimed it, this became to Olapic. This makes it very good; you will get two different formats in one platform. With Piqora’s technology and Olapic’s brand to discover unique content attracting brands, this tool is one of the best.
This is another tool used for Pinterest. PinPinterest major feature is the Pin scheduler that tells how many pins you want to schedule for one day. Mobile optimized so that you can access your account from anywhere at any time.
Influencer these days are growing a lot in every social media. Pinterest is becoming huge attracting people with the awesome, images and reviews. Now it has become a proven fact that the people rely more on Pinterest influencers for the discussion about a product or which brand product to buy.
While Pinterest recently, announced about its the efforts in sharing the API data with the eight top Pinterest influencer for the Pinterest Marketing. It makes it easy for the users to track the influencer and value the collaborative efforts. On the other hand, we can see a significant decline in the brand referral traffic from social media sites such as Facebook, Twitter, while for Pinterest it always climbs the ladder.
At this present situation, if you want to establish your brand as an influencer, or want to know the influencer who will work with you, then it is better to turn on to Pinterest and have excellent growth in your sales.
Take time and try to learn about the posting habits of the top pinners; this will help you know the best Pinterest outreach strategy for an influencer marketing campaign.
How to analyze Pinterest Influencer?
First, you have to track down the 200 most followed profiles on Pinterest as a sample base for the Pinterest influencers. Analyze the pins with the highest volume saves for the last one year and categorize all the data that you get. The top 15 Pinterest accounts will be determined with a lot of followers, and it is essential to have the pin volume with relevance.
Various types of Influencers
Influencers are, the more established users; those are contributing a lot to the site. There always a wide variety in the activity that all the influencers do on Pinterest.
Some of the most active Pinners in Pinterest are:
@janew -1829 pins in last year
@stylemepretty -1545 pins in previous year
Pinterest Influencers in the top 15 and their pins:
@veanad -74 pins at an earlier year
@llbean – 7 pins in last year
Above you can see even if you have fewer pins with considerable followers, then no one can stop you from being an influencer.
With this, we can add that many of the top Pinterest Influencer have been using this platform for a long time, and established themselves on this platform very early. A lot of early adopters have made themselves into the recommended lists with huge follower counts, all thanks to Pinterest Referrals. People have done a full-time business out of Pinterest.
Being a Pinterest Influencer means having more quality in the pins than quantity, target the best pins that you want to share.
Styling and Food are major in Pinterest
The favorite categories that people search in Pinterest are fashion, home decor followed by food, DIY projects, traveling.
Home decor has a 28.9% share in the top Pinterest influencers with designer bathrooms, kitchens, bedrooms having the highest activity level. Styling is taking second place with 21.7% for the top pinners, looking up for fashion, hairstyles, makeup, beauty products. Food comes third in the round with 15.9% and highly focused on dessert, cocktails, chicken.
It can also be said that video pins see a significant increase in viewers and pinners in all categories. For the Food and Styling content, Video-based pins are bringing success. Like most other social media work with social media content marketing, in Pinterest also both influencers and marketers should work alike.
We should always keep in mind that Pinterest does a fantastic job of tracking trends, giving predictions and reviews across different categories. Take time and explore this app, at first, it may be confusing, but when you dive in, it is the best app ever.
These are a few essential things that you should keep in mind while doing the Pinterest marketing, or using Pinterest analytics.
We would recommend you to follow the tips and tools given above, and it will make your Pinterest Profile handling easy.
If you have any query regarding anything related to Pinterest Marketing, Pinterest Analytics, and Pinterest Influencer, feel free to contact us, or can leave a comment below, we will surely get back to you.
There are so many ways in which graphic designers and illustrators can make money on Instagram. With more than 1 billion users on a monthly scale and highest per follower interaction rate of the social network, IG has become a major part of multiple people’s lives.
So, IG is equivalent to big businesses these days. There are over 2 million active advertisers right now on the platform with 72% of the people on the platform have bought something after checking out the ads on the platform.
As people are using IG a lot more these days to find illustrators or graphic designers to work or just collaborate with, or even for procuring services, using IG is vital for all the creative minds out there in the market.
In case, you are following under the graphic design niche and want to make money using the power of IG, you have to end up creating some of the engaging posts for reaching multiple people. It helps in providing a complete base of some of the loyal followers. You will come to learn more about that from Gramblast right away and things will start to work out pretty well.
Trying to add Shopify has made selling on the IG a lot easier than before. However, getting the perfect feed seen by the right people is not always as simple as it might sounds. Using the platform well is not all about cramming posts with hashtags, taking some stylish photos of breakfast and necessarily having most followers around here for sure.
So, if you are planning to find out more about the ways in which you can actually harness feed to get more followers and make money, then move forward and read through the article in details.
Have to switch to the current business account:
The easiest and quickest way to procure insight right into IG account is to make the switch from personal to the business account. It can always offer you insight into followers. It can further enable you to see how these posts are actually performing and creating some of the promotions.
It means if you want, you can even add that contact button right to the account.
For switching the account to a business setting, you can easily go to the settings and then
select Switch to Business Profile option.
For doing that, you might have to get yourself a business FB page and only your personal
profile won’t be of any help around here.
Write clearer bio with the link:
Your bio is always in need to tell users who you actually are and what you do. You need to showcase the level of your personality. As IG is a visual platform, therefore; a blurry and out of focus profile picture won’t help you out a lot. Using a cleaner image, on the other hand, will show you who you actually are and what you are planning to promote or sell in a clear manner.
The bio in the IG account will be that one place where you can actually post an active link. So, make sure to choose that link wisely. Linking to the website, shop or even to a recent project might help you big time.
If you have this tendency to change continually where you might want people to look, you can end up adding Bit.ly link. After that, you can update where Bit.ly directs to other than having to keep on updating bio with new link.
For example, check out the effective bio of Gavin Strange with more than 14K followers. If you check out his bio, you will come to know about his day job, the name of the alias, his books and some of the other projects he is up to.
Your feed is more like your portfolio:
Always remember that your feed needs to be visually cohesive as possible and you might get across a sense of style. Followers actually like it when there is a bit of consistency in the feed so that they are well aware of the points to expect from checking out the feed.
You can always play the role of a curator and take outside look at the feed. It is actually going to be your portfolio.
It actually takes people longer time than you think to recognize work and people find it rather difficult to get associated with more than on one or two things. Therefore, it is always a smart move if you are actually concerned with building up an audience to so same thing all the time.
Sometimes, you might feel a little bored of posting the same old thing. But, you have to make ways to entertain yourself. If you are bored with your work, you won’t be able to entertain your followers that much. It should not be the case like this one.
For achieving the major form of visual cohesive, you have to approach the feed as you might have with the portfolio. Check out about the ways in which your shots might look next to one another and then try adding on with the variety.
Avoid taking all the pictures or videos from the same angle. If you want, you can consider adding a proper color theme and think about the various filters you are actually using and what they have to say about you and the work you are portraying.
Next, you have to be very careful while adding some of the curated behind the scene versions or even posts, dedicated to working in progress for showing up your personality better. It can further make the users feel a lot better and personal, as they will get a glimpse of the insight of your working area more and well.
You are always invited to come and check out with experts in this section for your help. They know what you are looking for and would like to help you big time on that. For some more details in this regard, make sure to log online and get quality help now.
Social media marketing is one of the most popular marketing niches because it’s low-cost, ad-friendly, and filled with engaged users that help boost a product or company’s popularity. We can use the power of AI in social media marketing campaigns to improve social media presence.
Despite the growth of other social channels, Facebook continues to be the leading social platform with over 2.32 billion monthly active users. The continued growth of social media users overall has led to more and more businesses discovering the importance of utilizing social for reaching specific, local, industry, and niche markets.
However, you don’t have to implement your social media strategy on Facebook alone. According to Dream Grow, there are currently 15 popular social channels with users ranging from 25 million to 2.2 billion, making the use of a wide range of social platforms integral to achieving more exposure across different demographics for your brand.
How AI is Changing Social Media Marketing?
Artificial intelligence is creating a more efficient and effective way of helping marketers make smarter decisions. With the increase in people dependent on AI-powered techs like Siri, Bixby, Cortana, Google assistant, and others, AI is changing the digital landscape, influencing how people interact with products and each other.
According to a Narrative Science survey, 38% use AI-powered solutions for predictions on activities that are related to business health, customers and machines, 27% use AI for automation of tasks whether manual or repetitive, and 14% use AI monitors and alerts to assess their business status. The data suggests that more and more businesses are integrating AI tech to different processes. It won’t be long before AI will be used to guide the creation of business plans and whole new strategies.
In the case of artificial intelligence for social media campaigns, you can use automation to make your strategies easier to implement. Facebook, for example, can create ads that are hyper-targeted to specific demographics based on users’ past interactions with brands’ social content.
AI vs. Data Analytics
Data Analytics was developed to help improve conversion rates for businesses. It allows you, for example, to know how many people viewed your site, what country they’re from, what devices they’re using, among other relevant data that can help you make more intelligent marketing decisions. However, analytics can only do so much. At the end of the day, humans still need to decipher what the data means and how exactly they can use it for their campaigns.
But that’s about to change sooner rather than later, as artificial intelligence moves in on being able to find relationships in the data. For example, artificial intelligence could determine which times peak activity occurs on your social channels, what the performing content pieces have in common, and what the average buyer personas of your social audiences actually look like.
How You Can Take Advantage Of AI In Your Social Media Marketing Campaigns?
The good news is you don’t have to wait for AI to become even more intelligent, as there are already a number of ways it can boost your social media marketing. Here are some of them:
Start using chatbots
Chatbots are automated chat responders for your social media pages. These bots not only ensure users get immediate responses, but it can also be automated to interact with those who have previously engaged with your page.
(Source: Ashy Bines’ Facebook chatbot)
Let AI create and suggest content
Tools like Signature creates content based on the trends and patterns that you previously created as you can below.
Meanwhile, tools like Cortex takes it a step further by not only generating content but populating content calendars subject to human approval. It does so by investing billions of marketing content from over 33,000 brands and coming up with suggestions fit for your own brand.
Utilize AI-Enabled Advertising Platforms
Facebook is currently the most advanced social media platform in terms of business page functions and ad automation. Facebook has a function called automated ads that allows AI to suggest the kind of ads you should be making for your page.
(Source: Facebook page automated ads)
Ways to use AI in social media marketing
AI is also expected to have a great impact on social media marketing by creating hyper-personalized messages for marketing. Aside from that, AI is capable of providing more powerful consumer and buyer personas. This allows bots to have personalities and talk to customers about a wide array of topics.
In data analysis, artificial intelligence can choose which leads are qualified and unqualified. Since AI takes a shorter time to check than humans, you get data faster and more efficiently. Below are some of the other ways you can take advantage of AI:
Confirm your content to buyer persona insights as closely as possible
AI’s ability to process large amounts of data can help you come up with persona insights. One case study found that leveraging key persona insights can yield up to a 171% increase in marketing-generated revenue. Insights like prospects’ habits, the work environment they function in, and their motivation to spend can all be used to come up with more personalized campaigns.
So whether it’s social posts, blogs, whitepapers, videos, podcast, audio file, pdf, or any other type of content – keeping these buyer persona insights in mind can help you create a solid content pipeline.
Mine your CRM tools for rich customer insights
If buyer personas can serve as windows into the collective minds of prospective customers, your customer relationship management (CRM) is where you can find a host of clues for content that’s able to get individual qualified leads to respond. You can achieve this by analyzing email and social media content, messages, and phone calls. Doing so can give you insights into what exact circumstances can prompt a particular prospect to take the next step.
For example, a prospect working in the creative field might respond to edgy video content, while someone in upper management might lean more towards webinars and white papers. This might’ve taken an inordinate amount of time in the past. But with AI-powered tools, you can automate the mining of rich consumer insights in your customer relationship management platform and turn them into actionable strategies.
Seek authentic, real-time interactions with leads and customers via social media
One of the best ways to use AI on social media is by allowing it to lead real-time interactions wherever there are openings to engage with your audience. For example, there are applications that allow you to automatically send Facebook messages to a user who likes or comments on your post. This provides you an opportunity to draw them into your brand story, encouraging engagement, and shaping your brand as a useful resource.
The 21st century has opened doors to limitless marketing opportunities with the use of constantly evolving technologies. Using artificial intelligence in your social media campaigns is one of the most advanced ways to make sure that your message hits the right audience to get the right kind of reaction from your market.
What other technologies are you using this 2019? How has artificial intelligence helped improve your own social media campaigns? Let us know in the comments below!
Whenever you think of advertising the first thing that strikes your mind is social media marketing. But there are many possible video marketing platforms. One such developing platform is LinkedIn video marketing. However, LinkedIn videos ads are the best to target B2B marketing. Does the general audience pulse think that if your video didn’t go viral, then it did not work? No, your video doesn’t have to go viral to drive the expected results. Therefore, there is a demand for video marketing content so you can use for LinkedIn videos.
According to market analysis, there is an increasing demand for LinkedIn video ads. These days 2 out of 5 business marketers implement LinkedIn videos.
In this article, we will discuss LinkedIn Video Marketing and tips to enhance LinkedIn video ads.
What is LinkedIn Video?
After the launch of LinkedIn native videos in 2017, it is now more than just a job profile portal. Now it is a primary B2B marketing platform to make LinkedIn native videos, LinkedIn video ads.
LinkedIn videos are becoming popular and mostly used for business for
LinkedIn native video:
The video which is uploaded directly to LinkedIn is created on the LinkedIn platform itself is LinkedIn native video.
LinkedIn native video auto-plays in LinkedIn feed news. LinkedIn native video grabs more attention and audience compared to other videos. However, a boost in business growth holds good for LinkedIn native videos.
LinkedIn video ads:
On the other hand, LinkedIn video ads are sponsored videos that the company uses as LinkedIn video marketing tips that appear in the LinkedIn feed news. LinkedIn Video Ad has excellent potential in creating brand awareness, brand consideration, and also lead generation to drive more targets.
However, the LinkedIn native video is for a maximum 10 minutes long maximum of 10 minutes long, whereas LinkedIn video ads can run for 30 minutes.
How to Promote Marketing Videos through LinkedIn?
These days, LinkedIn videos is a favorite channel to reach the large business. Marketers make most of it because LinkedIn video marketing is active and can achieve the expected outcome.
On the LinkedIn page, fill the text update in the share and update box.
Now, go to the Youtube site, search for the URL of the video you want to post.
Now, again go to LinkedIn and click attach.
In the add URL box, paste the URL of the Youtube link and click attach.
Now, click the share button to post.
Can Companies Post a Video on LinkedIn?
The answer is yes, why not. Earlier companies used to share video links from Youtube or video sharing websites. Now LinkedIn videos can be easily embedded in the company LinkedIn page directly. You will see an option for post video uploads, at the top of the company LinkedIn feed form. You will find an opportunity in the box where you can post an update or a text depending on the requirement.
LinkedIn video ads work best for company advertising. However, this advertising may include job posting, company’s products, services, and marketing strategies for the overall development of the company. LinkedIn video marketing is the latest trend in marketing confined to a specific domain.
How Does LinkedIn Video Work?
LinkedIn video ads is an excellent opportunity to make a place for the company in the industry. LinkedIn videos can boost the engagement of the users, thereby attaining the better traffic and also the company’s ability.
Whenever you post a LinkedIn video in the LinkedIn news feed page, it will target the audience you mentioned. LinkedIn is ad specific. For example, if you are posting a LinkedIn video regarding the latest products on your website or company. Then, you should select the audience you wish to see. Therefore, by choosing the right constraints while LinkedIn video marketing, you will reach out to the expected audience.
What are the Specifications of the LinkedIn Video Ad?
However, there are some specifications to follow while posting a LinkedIn video ad. LinkedIn video ads should have a 1:1 aspect ratio. Therefore, LinkedIn video ads should have a minimum resolution of 600×600 px and a maximum resolution of 1080×1080 px.
The LinkedIn video ads should run for a minimum of 10 minutes. However, it recommends that it should last for about 90 seconds. This is the best time lapse for a video duration.
The LinkedIn video ads will play automatically like any other video on a social media platform. You should enable the sound as it will not play the music initially. Make sure you add a good sound and winning captions as well.
What can LinkedIn video use?
Unlike social media, advertising in LinkedIn looks a little different. The viewers may be limited, but this does not mean that your video is not accessible or viral.
LinkedIn Video Marketing is a professional platform, where only the relevant searches gain importance. However, there are some scenarios you should consider to attain more productivity.
Promote blog posts:
You can promote the blog posts here. Promotion is a strategy where you can use short videos to improve the content and help to achieve the targets. You can make a potential LinkedIn video to boost your business.
Nothing can beat promotions. Promotions are the must for any product and services, no matter big or small. However, promotions can never get enough. LinkedIn video ads take your company to the next level.
Link-Back to Your Video:
The primary goal of the video is to catch users attention. Add the rich content. Remember the content is king. Also, the promotion is Queen. By using this link back technique, you will be readily recognized in the marketing industry.
You can link the video anywhere in the text whenever it requires. This way, it will drive more traffic to your website. You can write a post, wish to publish the content then make it must to add the video link as this the best referral link to drive popularity.
Interview industry leaders:
To interview the industry’s best well-known people and post on LinkedIn is the cheapest way to campaign about your company. There is a chance that the potential leads will notice and thereby get more visibility.
Also, if tag the influencer, there is a chance that they also go through your profile. Featuring interviews will be an added advantage to your company. An added benefit if influential industry people are in your viewers’ list. Thus, broadly taking your company regarding marketing standards.
Make it Professional:
As we all know that LinkedIn is a professional platform make sure you impress it. To discover LinkedIn video marketing strategies, you should create quality video and quality video content. Both will go hand in hand to fetch more visible results.
You can see some fantastic visible results of LinkedIn video marketing which will increase the professional relationships for better popularity of the company or brand.
Optimize for Mobile Viewing:
According to the reports, 57 percent of all internet engagement is through smartphones. Therefore, it is crucial that you optimize the visibility for all the mobile usage. Always use attractive titles, simple description and classy color for the background.
However, you should take care of the aspect ratio while creating videos for mobile phones. The aspect ratio of the content should be 1:2.4 to 2.4:1. Also, the maximum LinkedIn video size should be about 5gb.
Overall, we can say that LinkedIn video and LinkedIn video marketing is a great chance to stand out in the professional font and advertising platform. LinkedIn video ads help to boost the engagement on your website, thereby help you in getting acquainted with the potential clients.
However, these days video is more effective and takes less time to create and post one. LinkedIn videos reach the audience at a fast face.
If you want to add some more points, please feel free to comment on our blog. We will update it here.