Consistency is the pillar of the making your mark as a brand. It should be like if you are searching for something that is your favorite stuff, then people should be able to find you. Brand Guidelines is an essential tool which helps in establishing your brand name. A branding guideline is a document that is the key which allows the content makers to impart a positive message to your crowd, so it’s an extraordinary resource for making predictable, on-mark content.

It takes a lot of time to create a logo, perfect message, website for any company. There is a vast brainstorming involved while curating the notes, logo which is the primary requirement for any company and of course the site it consists of a lot of creative work.  Even the messages that you need for your website which should be catchy and attractive also requires a lot of time to think about the taglines, relevant words that are effective. Rules and Regulation creating involves a lot of stuff in it which is all yours. However, none of this will be consistent and will stay long with you if you don’t have proper guidelines.

What are the brand guidelines?

The brand Guidelines are a usually a set of rules and regulations that are set by a particular company on how to use the company assets or the branding elements. All the big companies MNC and industries follow these brand guidelines. The brand guidelines are a huge help for the designers, bloggers, writers and all those people who will copy your logo so that it helps in creating marketing material.

The Branding guidelines are the tools which have specific rules and regulations about how to the element of brands. Usually, the designers, writers, and anyone follow the Guidelines who get information from you and uses your brand name, logos or any information from your site. The Guidelines are always present in the form of the PDF or a page which is like a book. It tells more about your brand and how your brand works so that you will find your brand identity.

Why are brand guidelines important?

The brand guidelines are fundamental that defines how the elements in your brand that are present should be used. This shows how to work with your brand and can communicate with customers quickly.

Different elements should be unified to have an identity while connecting the different parts that identify your brand name, color, logo, and the typography. Branding guidelines help a lot in rebranding your self and the company name while you are establishing another branch of your company. It is also a way of maintaining communication between the customers and filter out the target customers in the whole bunch of customers.

Consistency

If you are a huge company, then whenever someone is visiting your site and want to use your brand name for any work they want. At, the point of time it is essential to have a set of rules and regulation that are strict enough this shows you professionality and that you are concerned about your brand. This also shows your consistency which makes the brands to be recognizable in the crowd on which the more amount of people will rely. It makes the viewers feel that your brand is genuine and takes all the pride in providing the strict rules and regulations.

Focused

While your company introduces new services and products, the brand name stretched way too much.  By having a list of Rules and Guidelines, you can showcase a consistency to your customers but should have to keep a track on it with all the tools that work quickly and give the desired results in an instant.

Maintaining standard rules

The Style guide usually contains all of the information and all the rules and regulations about how to use all the elements that are present in your brand. Instructions include a lot of things, and one of the most important things is the logo and wordmark, in-depth about the logo and all the words, logo color, typography, logo spacing.

Try to create your brand identity if you already have then try to increase it to more. Rules even help the new employees because you may know about your brand inside out but the new employment may not.

Value

If you have a cohesive brand identity, then it enhances the perceived value of your brand. If you maintain the consistency, then your brand will behave more like the professional and reliable by having a good style guide which makes it immensely easier to preserve the quality and the integrity of the image of the brand.

Major corporate brand guidelines

We present you the brand guidelines of some of the major social media sites that people usually stay active on these days.

GOOGLE

You have to first enter into Google Permission where you can find different Guidelines for various sectors. Like you can see the guidelines for the Logos and the trademark, Rules for entertainment and media, Regulation for the Sponsorship and partnership, etc., similar to this every sector has its guidelines.

Basic, thing that people should always concentrate on is the Logos. The below image shows how the logo should be used. There should some gap maintained above, below and beside the logo. The minimum size should be 24 dp in height.

Google Guidelines

Source: Google

All the Google different types of the logo which should not be used in any cost is mentioned below which involves no different colors, no usage of old logos, etc.

Google Guidelines

Source: Google

The Google can only use Google G, Google Doodle, and merchandise. No one else can be able to use it.

Google Guidelines

Source: Google

Google Guidelines

Source: Google

You quickly get to know more about the Rules and regulation of Google you have to visit Google permission where you can find various sectors which you can read according to your requirement.

WHATSAPP

Below is the different type of the WhatsApp that should be used. The logo mentioned here are to be used as it is. Logos shouldn’t be distorted, or any other changes are not encouraged.

WhatsApp Guidelines

Source: WhatsApp

Brand Guidelines

Source: WhatsApp

The Name WhatsApp when anyone used should always contain W as capital and A capital and must write together. The different ways people usually do use while writing, try your best to avoid these type of small mistakes which may lead WhatsApp to claim copyright infringement.

WhatsApp Guidelines

Source: WhatsApp

The color code should be maintained like mentioned below and should not beyond these colors.

WhatsApp Guidelines

Source: WhatsApp

WhatsApp Guidelines

Source: WhatsApp

However, you can take a screenshot but as just mentioned above and can take a screenshot for all the type of OS present.

What you can see below the WhatsApp logo should be used as it is, it should never be altered. Check the image down.

WhatsApp Guidelines

Source: WhatsApp

To know more about WhatsApp and WhatsApp rules and regulations you can get a full detail about it in WhatsApp brand guidelines.

TWITTER

Twitter is one such social media sites that are used by a lot of people all over the world. We just provided some of the basic guidelines of the Twitter. It is a potent symbol and worldwide utilized section — some rules and regulations that everyone should follow for sure.

Twitter Guidelines

You can see above the twitter logo and the spacing. The size of the logo must be minimum 16 pixels wide. There should be a clean and clear spacing for the logo. However, the space around the logo should be 150% of the width of the logo.

Twitter Guidelines

The logo for Twitter should either be blue on white or white on blue, and the integrity of the Twitter logo should be maintained. Changing the background to some other colors or image is not encouraged. Similarly, the changing in the color of the logo is not supported.

Twitter Guidelines

Source: Twitter

If you are writing any username or hashtag then should maintain the above format. This is a strict rule which everyone should follow for your username and hashtag.

Try to avoid all the mistakes that people usually do while using the Twitter logo. Below is the format which you must prevent strictly according to the Twitter Guidelines.

Brand guidelines

Source: Twitter

Twitter Guidelines

Source: Twitter

In Google, the detailed list of Twitter Rules and Regulations can be found you have to search Twitter guidelines here you will have everything in brief.

INSTAGRAM

Instagram has strict Rules and Guidelines while using the icons and symbols. However, the user can use only the images that are allowed by the Instagram which are mentioned below. Not just the Instagram icon when people can take the screenshot and use it when the Name Instagram should be kept consistent. The letter “I” should always be capital and the word Instagram should ever be written together and should not be written as Insta or gram, or we can’t even connect it with your brand name or any other name.

Instagram guidelines

Source: Instagram

Instagram guidelines

Source: Instagram

Like the example as mentioned above, the screenshot and the broadcast templates should be used. These some of the essential guidelines, to know more and all the Guidelines specified by Instagram follow the Instagram guidelines you can find all the rules there.

These are the guidelines of some of the important and mostly used Social media. Maybe you are violating some of the Guidelines please cross check and try to rectify it.

You can contact us any time you like to connect we are available 24*7 and will surely help in all the issues that you have.

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Varshita Muddana
Varshita Muddana

Having a keen interest in writing from college days. I have been writing articles, blogs about various aspects. Presently working with Softscripts Solution Pvt. Ltd. as a content writer. Diving deep into the on-going technology and writing about it is what I do!