Martech 2020: An Expert Guide for Your Company on Future Market Trends

Martech 2020: An Expert Guide for Your Company on Future Market Trends

 

Insights into the marketing technology 2020 and beyond is an online survey conducted by WARC in association with BDO and the University of Bristol on more than 750 brands and agencies to understand their current and future marketing plans for martech tool use, budgets and barriers to growth. This research was conducted on brands and agencies located in North America, the UK, Europe, and APAC.

Moving on, let’s take a more in-depth look at what this 2020 Martech Insights? what are the marketing trends ? and what the future of Matech 2020 is?

You must be familiar with the concept that marketing usually focuses on developing a healthy relationship with customers and satisfying their needs.

Then you must also be knowing that this could not have been possible without technology.

Indeed, these marketing technology tools and needs in marketing are directly proportional to each other. The more the tools, the more their need.

However, due to the modernization of people’s language with time and this marketing technology word clubbed to form a portmanteau, MarTech.

Well, in simpler terms, MarTech is basically a short version of marketing technology. This mixed name concept can be witnessed in various other sectors, such as AdTech (Advertising Technology), a term used in the world of advertisement field.

Well, well, wait! Before hitting the numbers and data, let’s first try to understand the basic concepts of Martech.

What is MarTech?

martech law

Source: Chiefmatec

Like any other term used in the Software world, this Martech is also a term used by the software techies and marketers who plan, execute, and measure their business campaigns.

The planning, execution, and measurements are usually carried out with the help of Martech tools.

These tools help you in streamlining and analyzing your data and provide you with various methods or options to reach out to your target audience and keep them engaged.

What are the MarTech Tools?

Martech Tools ranges from content strategy tools designed for different media to data management tools, analytics, and attribution tools.

Some examples of tools are Photoshop, WordPress, MS- Excel, etc.. To sum up, there are about 7040 Marketing tools readily available for you on a global scale, according to Chief Market Technologies. And these vendors vary from start-up specialists to established providers.
Well, speaking of tools while browsing about this vast topic, did you ever come across the term Martech 5000 and wondered what it stands for?

Like, you and I know what I love you 3000 stands for but Martech 5000?

Well, in 2017, there were around 5000 solutions available globally for commercial purposes are these were nicknamed as “MartTech 5000”.

According to Growth, the top 10 market technology tools are:

martech tools

Source: Growth

Getting back to the basics, let’s understand what a stack is in the retail world.

What is meant by Martech Stack?

A marketing technology stack is an archive of all the technology tools that companies or marketers leverage for improving their retail activities or processes.

In simpler terms, this stack is a collection of the software used by the company for retailing purpose.

I guess you have brushed up your basics, let’s now get into details about insights into the marketing technology aka Martech.

In this article, you will find the current trend, state, use, and future expectations of the marketing technology industry.

Ages of Marketing technology

marketing age
Source: Chiefmartec

Our tech market’s first era began in the early 21st century and was in existence until 2012.

As you can see, 2012 saw the upleap in the tech market, and the era was called the early age of martech. This early age of martech saw the introduction of new marketing tools into the lives of businesses and companies.

Later till 2017, the graphs of software and tools usage hit an excellent steep, and that age was called the first golden age of martech.

But from the 2018 year, you can observe a bend in the graphs of tech usage.

2018 to 2020, a reckoning in the market is predicted. Therefore the era is called the reckoning age of martech.

However, past 2020, it is said that marketing technology will see a drastic change and will be higher than ever.

Martechs law:

martech law 2
Source: Chiefmartec

As you know, marketing is bizarrely complex and is evolving at a breakneck pace. Martec’s Law is a genuine dilemma for everyone in the corporate industry.

Hold on… Before I talk about how bizarre the market is. Let me tell you what the Law is.

What is Martech Law?

Martech’s Law is a graphical representation of the change in the market and change in the organizations.

martech law
Source: chiefmartec

According to this Law,” Technology changes exponentially, but organizations change logarithmically.”

That means the rate at which the technology is updating is faster when compared to the rate at which organizations are adopting the technology.

In other words, the rate at which the organizations are adapting to the new technology is slower than the rate of updation in technology.

Insight of MarTech 2020:

Technical software is developing over time. According to Marketing Technology 2020 Landscape Supergraphic reports by Chiefmartec, the number of solutions in 2011 was 150; from there, it boosted to 7,040 solutions according to  Landscape Supergraphic 2019.

The growth of the solutions from the past eight years can be seen in the image below

martech-landscape-2011-2019

Source Chiefmartec

The estimated market size of the Marketing Industry in North America and the United Kingdom’s (UK) is as follows:

Source: Martech 2020: and Beyond

From the above image, you can see How the market spending has doubled from $34.3 billion in 2017 up to $65.9 billion in 2019 just in a span of two years. The data is combined spending of North America and the UK exclusively.

However, you can observe a massive difference between the increased amount of spending for each individual annum. The increase in marketing size in 2018 is 18.1 BN, and for the current year, it is 13.5 BN.

This means the corporate spending on marketing software has decreased by 4.6 BN in comparison to 2017.

The percentage of overall retail budget spending on marketing technology:

market spend

Source: Martech 2020: and Beyond

The data, in the above image, is split by the proportion of companies spending on in-house and outsourced marketing technology.

As you can see, the results show a rapid growth rate in the spendings in North America
region while the UK has remained steady.

On average, all the brands in North America and the UK are spending approximately 26% of their budgets on software when compared to 23% last year.

That means there is a 13% increase in martech budgets since last year. However, in comparison to 2017 Martech values, there is slight evidence of a decline in the future of the market.

When coming to in-house sourcing and outsourcing by these companies, there has been substantial discussion in the industry regarding the usage of in-housing of tech and optimized utilization of services by brands from their agency partners over the years.

However, what the results suggest is, in the North America region, there has been an increase in both in-sourcing and outsourcing by the brands.

However, when you look at the data of the UK, there has been an evident drop in the outsourcing of resources but a 1% increase in the in-sourcing.

Marketing Technology budget change over 12 months:

The martech budget change of clients by 2020:

The 750 brands and agencies on who the research is done have two opinions on the client’s budget. On analyzing the combined results of these 750 brands, 43% of the brands feel there would be an increase in the client’s budget over 12 months by 2020, 53% of the brands feel there wouldn’t be any change as the clients will still keep their budgets fixed for the annum. However, only 4% of the brands feel there would be a slight drop in the set budgets of the clients.

client
Source: Martech 2020 and Beyond

When you try to look at the results of the analysis for individual regions, each region has its perspective.

Before moving on with the further analysis of the data, you should remember that the analysis reports of Europe excluding the UK while the others are of the whole region.

All other regions except for Europe strongly believe that most of the client’s budget would remain constant while in Europe, 53% of the brands believe there would be a significant increase in the budgets of the clients.

The martech budget increase of brands by 2020:

When the brands were questioned about their budget increase over the next 12 months, the results were somewhat like this:

brand
Source: Martech 2020: and beyond

As you can see, each percentage of brands has its proposals for the budget increase.

On average marketing technology, 2020 budgets by brands are:
  • 22% believe that their budgets might increase by 0-5%.
  • 26% estimate their budget increase between 6-10%.
  • 21% calculate their brand budget increase to range in between 11-15%.
  • 15% of the brands feel theirs might increase between 16-20%.
  • 9% of the brands say their budget will increase between 21-25%
  • 6% of all brands estimated their budgets to increase by more than 25%.

However, from the results, you can analyze that Europe, including the UK, has the highest percentage of brands, on average, 9.5%, which predicts their budgets to be more than 25% of the current budgets.

While North America has no companies which estimate to spend more than 25%, however, it has the highest number of brands calculating to increase in between 0-5% on their budgets.

How has increased investment in marketing technology affected the companies’ Media Spend?

With the development of Chatbots, Artificial Intelligence, SEO tools, and other corporate tools, it has become easier for marketers which media is most effective for their use and promotions.

In the last year’s survey, it was found that the marketers had decreased their market spend when they invested in software tools. But for 2019, marketing technology, the market trends have changed.

trends
Source: Martech 2020 and beyond

From the above data, you can understand how the market trends have changed in comparison to 2018.

Though for about 44% of the brands, their media spend has not been affected, for 32%, it has decreased whereas there was a 57% decrease in 2018.

That means there is a difference of 25% when compared. However, a significant increase of 8% is visible on the media spend from 2018 to 2019.

What do the marketing trends, marketing technology budgets and marketing sizes for 2020 suggest to…..

Brands?

On a global basis for brands the marketing technology, market trends and sizes suggest for the development of in-sourcing resources as well as to maintain good relations with outsourcers too.

Thought the budgets of companies by 2020 are predicted to increase, you can see how more than half of the budget is spent on resourcing.

Hence the companies should focus more on developing their in-source resources or train the pre-existing staff to integrate and upskill their methods and ideas of resourcing.

This doesn’t mean you tend to lose your relations with outsourcers. Incase if the insource resources crash, the only option you have to get your job done is through outsourcing. Hence it is equally important to maintain a balance between insourcing and outsourcing.

Agencies?

From the observations of inhouse and outsourcing future marketing trends, you can see that there is a little momentum in In-housing resources among the respondents.

Hence there is an excellent opportunity for you to grab. You can use this opportunity as an advantage and win back most of your clients, who are about to consider in-housing or have recently shifted to in-housing.

However, winning back is not as easy as you think.

It rarely happens that you go to your client, explain to him difficulties of in-housing, and boom he is impressed and gets back to you.

To impress your client and win him back, you should sell your values according to “COW.”

Now wondering what this COW is?

Well, COW stands for Creativity, Objectivity, and Wider perspective.

Hence, when you are explaining your resources to the client, always try to be creative, objective, and try to have a wider perspective of branding and culture.

Technology vendors?

As you can see, the possibility of an increase in budget spending, there is always a scope of improvement for your tech vendors.

All you have to do is to ensure that your goods and services can facilitate creativity, are easy to operate, and solve the concerns of both brands as well as agencies.

Media Owners?

If you are a media owner and are looking at the data analysis, I bet you must be feeling happy.

Compared to last year, data this year has a piece of positive news for all media owners because there last year had a great decrease in media spent while this year’s research says there is an increase.

For you, the key to making money out of this is by focusing on the importance of data of the brands and agencies as well as keeping yourself transparent.

Now, if you step ahead and prove your effectiveness and relevance to brands concerning the context of increasing usage of technology platforms, that’s it you get clicked just like that.

Now, let’s look at the current usage and capabilities of marketing tools.

Current Use and Capabilities of Marketing technology:

Marketing tools provided by established organizations are where the brands and agencies find their use.

The following are the marketing tools currently in use by most of the brands on a global level.

martech tools
Source: Martech 2020 and beyond

From the above data, you can analyze various categories of tools used by companies for marketing.

In 2018, the usage of tools was

  • Email – 85%
  • Social Media – 75%
  • CRM – 68%
  • Analytics – 64%
  • Content Strategy – 63%
  • Mobile – 58%
  • Data Management – 58%
  • Ad Tech – 57%
  • Commerce, Lead management, sales – 56%
  • SEO – 47%
  • Market Automation – 41%
  • Experience Optimization – 37%
  • Collaboration – 28%
  • None of the above – 9%

Source of the data: Martech 2019 survey by WARC and Moore Stephens

By comparing both 2018 and 2019 data, you can see that for some tools, there is a drop in their usage while some have picked up the graphs.

Though you can observe a negligible difference between the rise of Analytics, Measurements and Insights, Mobile, Data management, and Ad tech’s graph, you can find a significant rise of 3% among Market automation and SEO. A 5% rise in usage of experience optimization can also be seen. But, in the case of collaborations with other software, there is an increase of 9% in comparison to that of 2018.

However, you can see that, and there is a 3% downfall in the usage of Commerce, lead generation and sales, and Customer relationship management (CRM). While coming to Emails, there is a significant drop of 6% in the usage in 2019.

However, the future market trends also suggest that there might be a huge fall in the usage of Emails as only 14% of the population among the 750 brands plan to use it in the next 12 months. Comparatively collaboration usage can be seen to fall as 38% of the crowd have no plans in using the tools.

How can you develop the best MarTech Strategy?

When the Brand respondents of the Survey conducted by WARC in association with BDO, and University of Bristol were asked about the skills they look into while hiring the marketing function for their company the top priorities were somewhat like this:

qualities'
Source: Martech 2020 and beyond

As you can see, the most important criteria for the brands is creativity. On average, 49% of the brands prefer their marketing software to be creative. Later they look at the brand strategy and then the customer experience.

So similarly, even you should have a clear picture of what you need for your brand. Hence planning a martech strategy is very essential.

Here are some great tips for you to develop the best marketing strategy for the future market trends:

Analyze what you need:

Along with the growing market, new tools are launched every day. It is always tempting to get the best tool or a high-end tool. Every organization, just like yours, wants to have the best.

But what will you do with a tool which is of no use to you? It is just like a person with hearing aid buying a high-end version of headsets.

Hence, always sit with your team and analyze which tool is easy for them to work on and to give fantastic results.

Check for Upgradations of the tool:

Now, you know what you want and started to use it. It is giving the best results. But, with the change of time, tools also need to be upgraded for more optimization.

Hence, keep looking for up-gradation of the tool or alternative sources for tools that are easier to adapt and give optimized results for your brand.

You can save your time of research about new tools and use product hunt for the same.

Understand the role of the tool:

Why do you need a tool? Why can’t you do everything manually?

I know the answers, I was just playing around.

You usually need a tool because it serves several purposes that are important to your business team.

First, they help you in understanding your customers through data and analytics.

Second, they help you in automating processes so you can use that data to work more efficiently.

And third, they help you in making the customer experience even more personal and meaningful.

Hence when you are using tools, make sure that it serves at least one of the purposes. If your tool is not serving any of the purposes, I say ditch it and shift it to a useful tool.

Know what your clients look for:

Having a tool, analyzing the numbers or data will not fetch you anything until the client is satisfied. Hence when you are choosing a tool or planning a strategy, always keep clients persona in mind.

To know what your clients need to look for leads from the customer experience department and choose strategies accordingly.

Keep your data up to date:

Always remember, no matter whichever product services your companies provide, you must have your database. The database helps you understand more about the market; it’s functioning and customers’ persona, which helps you and your company develop to the next level.

How are marketing technology and customer experience related?

When the brands were asked about how important is customer experience optimization for their company? The results are:

customer exp
Source Martech 2020 and beyond

As you can see, 57% of the population feel customer experience is very important, and 39% feel it is important. Hence on average, 76.5% of the brands and agencies feel customer experience is somewhat important for them.

What is the customer experience?

Customer experience is nothing but the feedback from the customer. The feedback can be in any manner. It can be the impression on your brand, product, or your services.

For most customer-based companies, the customer is the king.

Technologies used by the brands to learn about customer experience:

According to the research, as you can see, Most of the brands use Customer relationship management and social media management the most to get customer experience.
It’s not always necessary that you should also use what the top brands use. Here are some customer experience tools you can use for your company for better results.

Customer experience tools are:

   1. Customer review suggestion box:

No one knows what is working and what is not better than your employees. So, first, start from your own office. You know, like charity begins at home, feedback also should start from your own office.

There might be a possibility that if you, the boss, is asking about a review, no one would dare tell negatives.

So drop a suggestion box where the employee’s name can be anonymous, and you get the genuine review.

   2. Customer surveys:

Well, well, yes, customer surveys. From your database, you can find out your brand loyals easily, and also you can find brand switchers.

Pick them up and send surveys via online mails, or if you are in the same area, try to meet them up. You can have a little chat about their experience with the brand and then conduct a survey.

   3. Social media listening tools:

If you feel that surveys, the suggestion box is too much, and you don’t wanna do it, then you can always turn to technology for help.

Social media listening tools help you monitor what your customers are looking for. It includes the top searched keywords, your brand products, their reviews or comments, your competitors, and many more.

Now you must be wondering where to get these tools? Don’t worry; we have a solution to every problem of yours.

There are an unlimited number of tools out there based on your preferences, for reference Hubspot, Hootsuite, Sprout Social are few tools from where you can start.

There are other Customer experience tools available in the market that fulfill your preferences, and they are IBM Tealeaf, Satmetrix, WalkMe, Khoros, Podium, Whatfix, and on and on.

By reading the above information about marketing technology and trends, I bet you must have understood what it is about and how are the current market trends.

Well, now let’s look at the future.

With 2019 almost coming to an end, it’s time we take our experiences from it and prepare for the future 2020.

Future of Marketing Technology 2020 :

The most used technology in the current marketing strategy these days is IOT- Internet of Things, 38% of the population among the brands use IOT as their technology in marketing strategy. 26% of them plan to use it in the next 12 months too.

Next, catching up technology is Virtual Reality, aka VR, 26% currently use it, and 24% plan to use in the coming 12 months.

The other analysis you can find in the figure below.

future martech 2020
Source: Martech 2020 and beyond.

As you might be aware of the fact that along with changing times, technology is also evolving.

So, What will happen in 2020?

This is probably going to be the future of Marketing technologies, aka martech:

  1. Companies will optimize to Voice Search
  2. Companies’ dependence on Google Analytics will decrease.
  3. IOT technologies will top the business
  4. Brands will look for alternative communication channels.
  5. Businesses will no longer be built on one channel
  6. Personalization will be the new market trend

#Voice Search Optimization:

Though the research states that the voice search usage in the next 12 months will not be more than 25%, another search, according to ComScore states, over 50% of the future searches in 2020 will be in the from voice search.

Hence, companies to rank on top have to optimize to voice search.

Here we are not just talking about Google Assistant, Siri, Alexa. We are talking about voice searches beyond these.

One such personal best is Jetson.ai. Never heard about it?

Well, Jetson.ai is a voice assistant, which helps in voice shopping.

You don’t have to buy a device; all you need to do is simply connect it to your Amazon’s Alexa or Google Mini.

Then upload the menu and shop.

Voice Shopping in the U.S.is estimated to reach $40 Billion in and $5 Billion in the UK by 2022.”
-OC&C STRATEGY CONSULTANTS

Another wonderful thing about jetson.ai learns from the customers and customize it accordingly.

That means, If you are ordering a particular item from the same store over and over, it understands it, and for the next purchase, it makes it easy for you to order.

# Why will dependency on Google Analytics to decrease?

I am sure that every company at one point or the other must have used Google Analytics or is currently using it.

If you have used Google Analytics, you must be aware of how it functions.

If not, here is a brief intro to it. Google Analytics is basically a web analytics service. Google offers it. It helps you to track and report website traffic as a platform inside the Google Marketing Platform brand.

If you ask me if this Google Analytics is not accurate for research? I would say No.

Now, if you ask m if there is something wrong? Still, it’s no.

I bet your next question will be, do people, not like it? Of Course, no, who wouldn’t like a free tool to check Website traffic.

Then why will it be replaced? Let me give you a living example of smartphones.

Nokia phones were considered the best. Even you must have used it at some point. But with time, smartphones came in and replaced it.

People like you and me preferred smartphones cause work got easy and optimized.

Similarly, with Google Analytics. Over time new updated tools and software are emerging, and Analytics has become the conventional method of data analysis.

Nowadays, there are things like repeat purchases, upsells, down sells, and checkout bumps are seen. On top of that, there are various ways in which you can generate revenue for your online business, like partnerships, or webinars.

As a result, it has caused companies to start using analytics solutions that match their database better, for example, Amplitude. Or something more convenient than that.

In the end, all you are seeing is a big push into business intelligence.

In 2020, you will get to see more and more companies adopting these business intelligence solutions. Due to budgets, they might as well shift from paid ones to free ones like Google Data Studio.

If you have no idea about Data Studio, then I suggest you start getting an idea now.

It is easy for you to pass in all of your business and corporate data into one place.

For example, you can pass in more complicated data from your Facebook ad campaigns into Data Studio with ease as it would be a bit difficult task to perform with Google Analytics.

#How IoT will top the businesses?

As mentioned earlier, 38% of the population among the brands use IOT as their technology in marketing strategy. 26% of them plan to use it in the next 12 months too.

According to a report by Statista, the Internet of Things (IoT) connected devices installed worldwide in 2020 will be 30.73 billion. Currently, in 2019, it is 26.66 Billion.

Which means there would be a rise of 4.07 billion in IoT.

If you have no idea about what IoT is then, The internet of things (IoT) is nothing but the data you share over an internet connection.

In technical terms, IoT is a growing set of technologies based on devices that could share data via an internet connection.

Hence, companies will have to look into this for better optimization, and it is estimated according to a report by Statista that by 2015, this IoT would reach 75.44 billion.

That means 48.78 billion rises from the current use.

#Why will brands look for alternative communication channels?

The most conventional communication channel used by corporates is Email. You and I also use it for our marketing purposes.

In fact, email marketing is one of the E-Commerce business ideas and SEO ideas.

The only problem with emails is conversion rates are low. Buyers, most of the time, do not check inboxes or only look for important ones and skip promotions. Hence it is becoming challenging for companies to only stick to emails.

Hence, companies are looking forward to alternative business channels for better conversion rates, which are effective in turning their leads into customers.

Some alternative communication channels are Chatbots, Customer call centers, toll-free centers, and push up notifications.

# Why will business no longer be built on one channel?

In previous years, a lot have companies have been built on a single channel, like facebook, quora, etc.

Facebook uses the email address book as its channel. Whenever you log in for the first time, you must have seen a pop up suggested friends or import email addresses from facebook.

Similarly, Quora is built on SEO channels. It helps companies ranking on search engines.

But, marketing these days is not unidirectional. It is heading fast towards marginal gains.

If you want to win the market, then you must use all the channels possible for business. Hence marketers will shift to use multiple channels to build their businesses or rank number one.

#Why personalization is important in the future?

Personalization is an SEO trick to grab the attention of your customers. There are two types of personalization to a website:

  • Themed personalization
  • User personalization

Themed personalization:

This is what you do to customize your website according to a festival. Like recently, we celebrated Halloween. So you must have customized your website to a Halloween theme.

Google always personalizes itself to such events. It makes the users happy and attracts them.

Well, if you do not know how to customize your website, you can use organized themes for helping you with customization.

User Personalization:

This is an important point, especially in the field of online marketing. Let it be your ads or products you sell. You should always know your demographics.

User personalization is what you can find Amazon or Flipkart doing. They observe your shopping trends or recent searches. Later, when you use their services, they will show you related items.

Based on your recent searches, here are some suggested products. A message appears, and we find all our related items.

Now, what will happen if this is not there? If personalization was not there, then you or I can get suggestions for baby clothes or dog food.

Well, if you have a baby or a dog, it will be useful, but I don’t have a baby or a dog, so its a spam to me.

But if you give me some search related to footwear- oh, I love browsing footwear and keep on buying them even if I don’t need new pairs- I will browse and definitely buy at least one pair.

So, personalization helps in business growth and attracts customers.

Now, if you ask me, why is it important? In future people will get so busy that they will not have time to look into anything. If you personalize your products according to buyer persona and showcase them on top of the websites or ads, the chances are high that they will end up purchasing some goods or the other.

You might have definitely been hearing about some of the above points or might feel they are irrelevant to you, but this is the future of marketing technology 2020.

Martech is not a piece of cake. You also must have been facing barriers in technology for marketing. However, here are a few topmost barriers for Marketing technology 2020.

Barriers for MarTech:

According to the report, MarTech 2020 and beyond, the brands and agencies have different views on the barriers of marketing.

According to the brands, 50% of them feel budgets will be the top constraint in 2020 marketing. Still, agencies have a different view; among them, 56% feel understanding the technology will be a constraint for marketing technology 2020.

Here is the data analysis of barriers for both brands and agencies

Image:
Source: Martech 2020 and beyond

Conclusion:

On a whole account, Marketing technology 2020 is going to see a lot of ups and downs. But for you, if you have confusion or dilemma about what to do, where to start, how to start, you can always contact us.

Most things mentioned above are either things that you have been hearing for a long time or have never heard about. But whatever it is, it is in the future, and if you want to survive, you should be prepared.

We would always love to hear your views on the marketing trends 2020 and what you think about your future. Do give your opinions in the comments section below or contact us.

We hope that this article was of excellent help to you in understanding marketing technology and 2020 trends.

Quick Halloween Marketing Ideas to Boost Sales This Holiday Season

Quick Halloween Marketing Ideas to Boost Sales This Holiday Season

Are you wondering what quick Halloween marketing ideas will boost your sales up this Holiday month? Don’t worry at all as you have just come to the right place for all your answers. Instead of jumping directly onto Marketing ideas for Halloween 2019, let us first take a quick look at last year’s marketing trends and predicted present trends.

In this article, you will find various solutions to all your queries about ecommerce marketing strategies and how to boost your sales during holiday seasons using social media marketing and current business trends.

What is Halloween?

Halloween is an annual ghostly holiday celebrated on October 31st every year. This 2019 it falls on Thursday, October 31. It came into observation along with the ancient Celtic festival of Samhain. On this day, people light bonfires and wear scary costumes to stall away ghosts.

Celebrating Halloween is an ancient practice, but with time it has become trending. According to a research in 2018 by the National Retail Federation (NRF), 175 Million American’s celebrated this scary time of the calendar. They, on average, spent 9 Million Dollars for celebration.

What They Buy for Halloween?

This quarter the estimated Trick or Treat holiday shopping trends are

  • 68 percent of Americans plan to celebrate Halloween this year. Top spending categories for 31st October 2019 are:
  • $3.2 billion on Halloween costumes,
  • $2.6 billion on Halloween candies
  • $2.7 billion on Halloween decorations, and
  • $390 million on Halloween greeting cards
  • What They Buy for Halloween:

This 2019 October edition holiday has gained popularity because it is an affordable holiday. Right from kids to adults, each and every person loves to celebrate this spookiest day of the year. Shoppers look forward to Spooky items that are bang for a buck.

90 percent of Americans buy candies for trick or treats, spending about $2.6 Billion. Around 75 percent buy decor, and not more than 70 percent spend on costumes.

Top five trending costumes for adults were:

A witch, vampire, zombie, pirate, and Avengers character.

While for children, the costumes were Princess, Superhero, Batman, Star Wars character, and Witch.

In recent times shoppers even buy weird costumes for their pets. The five most popular pet costumes were Pumpkin, hot dog, bumblebee, devil, and cat (for dogs).

When Should You be Ready for Halloween?

  • 6% of shoppers will start shopping before September.
  • 28% of shoppers will start their shopping during September.
  • 41% of shoppers are likely to get done with their shopping in the first week of October.
  • 25% of the shoppers wait until the latter half of the October month in search of more profiting offers.

If you have not yet started with ecommerce marketing, it is never too late. You can begin with it even now.

What channels you should use to sell your products?

Social Media channels are considered to be the most effective channel for marketing during holiday seasons every year. Most of the traffic for your business flows in through these online channels like Instagram, Facebook, YouTube, Twitter, and Pinterest.

We have included an image below, which helps you analyse how online media has influenced purchases and increased sales over a few years.

socialmediahalloween

Here are a few Halloween marketing ideas that would boost your sales this Scary season:

1. Customizing Your Website:

Customizing your Website is the best way to start your business strategy for this ghostly season. It is an excellent ecommerce strategy. You can customize your Website in various ways.

Here are the best customizing options for your Website:

It is the best way to attract customers, and be a part of this creepy Day celebrations. Even Google uses this method.

  Source: Google

  • Use a Spooky Favicon:

Favicon is nothing but a tiny icon that appears on the top of your browser’s tab for your Website. Though customizing favicon seems to be a small change, it has a significant impact on attracting the audience.

  • Add a Scary theme:

Apart from the logo and favicon, what gives your Website festive feel is the theme. If you are willing to get into the holiday theme, you must revamp your Website by giving it the holiday edition touch. This themed Website modification is for providing your visitors holiday season spirit.

Source: Walmart

Apart from these few customization’s, what could really attract customers to your websites are the use of Chatbots. Chatbots are conversational agents on your site. With the help of chatbots, you get a chance to wish all your customers who visit your website and create an emotional bond with them.

   2. Launch Limited Edition Products:

One Halloween business marketing idea used by many chocolate companies and other brands is they launch limited edition products. This practice of launching customized products keeps fans eager for your companies collections. This practice increasing brand value and trade.

There is an added advantage when the product also targets Christmas. Starbucks, in 2003, launched Pumpkin Spice Latte flavor. This product might not have been wholly linked with this scary day.

Source: Starbucks Coffee Company

However, this flavor is available only during the months of September to December. Along with many other limited-time products, it has become a trendy item. This product is selling more than 200 million units over the last 15 years.

Plan your limited edition products in such a way that they are unique and catchy.

   3. Bring back fun with Halloween contests:

User-Generated Content (UGC) is a successful way to attract customers. Running a themed Halloween social media contest for your Company or business is the best way to get UGC.
This scavenger hunt time is all about Halloween outfits, pranks, fun, and entertainment. By launching such themed festival contests, you can bring in a lot of organic traffic.

            Source: Mochi shoes

Social media algorithms are being modified over a period of time. The algorithms for Facebook are prioritised for posts with meaningful interactions i.e., post which has a greater people engagement (comments, likes, and shares) appears on top of your feed. For Instagram, the algorithm is set to feature new posts on the top.

Hence to avoid such risks of a failed campaign, promote the contest through paid media. This contest idea is to not only get UGC but also to generate brand awareness to a new audience.

For these spooky media campaigns, you can give corporate gifts to the top one to three entrants. Otherwise, you can have one main prize and provide coupons to all entrants to redeem at the store or online.

   4. Offer Spooky Deals or Discounts:

This creepy day is the time where 40 percent of the buyers start their holiday shopping.

When you club coupons, deals, or discounts with holidays, your customers, it encourages them to take up these luring offers. This 2019 Halloween is one that will not ‘trick your customer but will only ‘treat’ them.

 Source: Canva

You can give discount vouchers, coupons, or deals on the themed products of your Company. Else you could do the same for all commodities depending on your companies retail strategy.

Offering discounts or coupons just around the holiday season can lure customers into shopping for more than they would have.

   5. Customize your Social Media Pages:

You can create your vouchers, images, and other similar products in the same manner.

Just like your Website, try customizing your online pages into creepy themes. This ecommerce trick attracts customer’s attention to your establishment. Customizing social media sites is an essential ecommerce methodology. On the other hand, it is a great Halloween marketing idea 2019.

Customizing is necessary as the current trend is all about web networking. Most of the traffic flows through your online channels. When you add a little pinch of holiday touch to your social accounts is always welcomed by the customers.
You can customize your online pages using Dot Template.

 

   6. Launch theme-based Media Marketing Campaigns:

Source: Dominos

After customizing your online channels, you should tailor your social media posts too.

As trick or treat occasion is not as huge as Christmas, you need not have to customize all your online posts. Yet, you should have at least two Halloween posts a week during October and September.

Your themed campaign shouldn’t be only about these one or two themed posts. If any other thematic promotions of your organization are running, promoted them too. Use regular web posts and standard online advertising for promotions.

Online advertising can be done using Google, Amazon or other social media.

Generating Social media campaign templates is very easy.

  • Create an Edit account.
  • Choose professionally created templates from their library.
  • Upload your personalized photos or you can select from their images.
  • Add filter and text.
  • Save the template and share it with others.

   7. Run a Themed Email Marketing Campaign:

Source: media tumblr

Adding a small theme to your email campaign can boost sales, or bring in brand awareness for your firm. When you link festivals to industries such as health, security, or other services, it adds benefits.

Dentists and doctors can share emails about the risks of overeating candy, or the type of candy children should avoid.

A company selling security services could share tips on how to stay safe during trick-or-treating.

A restaurant can share details of exclusive food items and discounts at their place.

One email marketing tip is to include a sized image for sharing on social media. This image can feature one or two tips that allow people to share among their family or friends.

An essential point for you to keep in mind is that you shouldn’t change the frequency of your email marketing. Changing the frequency rate can turn the mails into Spam.

You must always aim at boosting your email conversion rate while you are doing email marketing.

   8. Link this spooky day to your business:

This holiday season can boost up sales for Realtors, Restaurants, and Real estate.

#1. Halloween marketing ideas for REAL ESTATES:

Like other ecommerce businesses, Real Estates can also use a few strategies.

  • You can run a themed email campaign sharing details of your market history, ongoing projects, and why you are unique.
  • Launch deals and special offers for 31st October.
  • Run online creepy home decor contests in the neighborhood.
  • Attach a business card to your trick or treat candies and pumpkins.
  • Send corporate gifts to both old and new clients and make them feel special.

You can use Edit to create your business card designs or flyers.

Top 10 Halloween corporate gift ideas are:
  • Mini Ghost candles
  • Carved Pumpkins stickers
  • Ghostly molded chocolates
  • Horror shot glass sets
  • Customized goody bags
  • Flickering fright lights
  • Personalized cards
  • Flavored box of ghost Cookies
  • Party flavored candies
  • Customized witch survival kits
    .

#2. Halloween marketing ideas for Realtors:

  • Customize cards and send them to the whole neighborhood.
  • Send wishes via email to all your potential customers as well as prospective customers.
  • Write blog posts linked to the ghostly theme Like How to decorate your home this Halloween?, How to celebrate Halloween? Or What to wear this Halloween?

Source: Passion For Savings

Top 10 Halloween party themes for decoration are:
  • Haunted House
  • Willy Wonka
  • Scary Carnival
  • Superhero
  • Graveyard
  • Scavenger Hunt
  • Vampires
  • Pumpkin blast
  • Monster gang

#3. Halloween Marketing Ideas for Restaurants:

The food industry is an evergreen business during all holiday seasons. For this Scavenger hunt time, here is what you can do.

Design a tasty menu using scary names or combinations.
Launch limited edition food items using Pumpkin as the main ingredient.

Top 10 Halloween food recipes are:

Halloween-CupcakesSource: Peppy Kitchen

  • Pumpkin Caramel cake
  • Eerie eyeball pops
  • Eyeball pasta
  • Pumpkin hummus
  • Spooky fruit punch
  • Maggoty Apples
  • Caramel Apples
  • Mac-o’-Lantern and Cheese Bowls
  • Mummy hand pies
  • Graveyard Cup Cakes

Decorate your whole restaurant in a scary theme.
Launch special offers, discounts, coupons, combo offers over food items.

Burger King, during this trick or treat season, launches a spooky campaign every year called, “Halloween Horror Nights.”

Burger-King-Halloween-WhopperSource: Burger King

   9. Host an Event

“What should we do for Halloween?” is the question everyone would have on their minds. Answer their call by hosting an event under your banner. Your event could be a simple Halloween theme contest or a blockbuster show.

One best idea of an event is the Pumpkin Carving Contest. The Carving can be about themes for your Company or Name of your firm. Hosting an event is an impactful ecommerce idea for small businesses.

But whatever you plan for, propagate the event as early as possible so people can block their dates for it.
Promote your event via emails, web channels, or any other media according to your budget.

If you feel that hosting an event is not a cup of your tea, you can always take the help of event managing companies. Top Event Management companies in the USA are Sensis Agency, Bigfish Communications, Blanc and Otus.

“It’s not Halloween unless you go to @horrornights at Universal! Thank you #UniversalHHN for the tricks & treats with some of my favorite people 🎃🖤👻 always a blast.”

source Instagram profile : ddlovato

10. Write Seasonal Blog Post:

Writing a Halloween theme content is an attractive way to grab customers’ attention. You can write about various topics like History behind this Spookiest year? What to wear, How to Celebrate and other related season topics.

Writing about the small articles, and publishing them online increases organic traffic. Along with the post, you can add about the ongoing Halloween 2019 ecommerce campaign or deals you are offering for 31st October. Use SEO (Search Engine Optimization) Tools for optimizing your blog.

Call to action is a necessary step when you are providing customers with such content. Most of the customers tend to look for a call to action once they feel the blog interesting. Hence you should always guide such leads to your merchandise page.

Blogging is an essential SEO (Search Engine Optimization) recommendation. When your SEO ranking improves, it makes your site rank higher. If you have no idea about how to do SEO or other digital marketing technical works, you need not worry; you can follow the easy SEO guidelines.

   11. Use Hashtags:

halloween hastags

Hashtags are the basics of all social media platforms. Hashtags organize similar events, ideas, and trends together. When you check for that particular hashtag, you can view all related posts at a single platform. Adding hashtags like linked with this creepy night like #happyHalloween, #trickortreat, #HalloweenCostume, add an advantage.

Social media channels are full of videos and photos for these specific hashtags.

A hashtag contest is the simplest way to gather user-generated content (UGC). It increases brand awareness and reaches a new target audience.

If you are facing a problem in creating hashtags or want to cut some time in creating hashtags you can generate trendy hashtags using: Seek metrix for Instagram and Facebook and Hashtagify for Twitter.

   12. Plan for Giveaways:

Free Giveaways are the best way to gather UGC. It is the human tendency to get anything that is FREE. Free Giveaways help in exposing your brand to other customers. When you implement such marketing ideas, people are most likely to participate.

When you plan for giveaways, include aspects such as share, tag, or like our social media pages. This helps in free promotions and increases organic traffic.

Source: Modcloth

Never do a bogus giveaway. When you announce a giveaway, there should always be some or the other item which would reach the winners. When false campaigns are run, customers lose trust in you and would not recommend buying from you in the future.

Giveaways gifts need not be costly. They can be anything related to that particular holiday and promote your brand. For giveaway ideas, you can refer to Give away monkey site.

Here are some of the easiest and effective Halloween social media contest ideas for giveaways:

#1. Run a photo contest:

Photo contests are among mostly loved contests on the web. These contests get your entrants involved in the contest themselves. Running a photo contest helps you in collecting user-generated content (UGC). This content you can use in your future for retail purposes.

Apart from these outfit photos, another vital aspect of this ghostly day is weird makeup photo updates.

halloween make up ideasSource: pinimg

Top 10 Halloween makeup ideas are:
  • Poison Ivy
  • Zombie
  • Vampire
  • Scare-Crow
  • Pennywise
  • Joker
  • Killer clown
  • Harley Quinn
  • Annabelle
  • Creepy Ghost

#2. Run a referral contest

A social media referral contest helps you generate social engagement. A referral is where your giveaway or company page is shared. When participants refer your Company with others, they help in promoting your brand. This is a fantastic way to build a social following and spread the word about your brand to others.

#3. Share entries

pepsi contestSource: Pepsi Nepal

Sharing Entries on Facebook and Instagram has been a best practice for giveaway campaigns. These share entries contests firstly involve the purchase of your Company’s goods. Secondly, they help in the free promotion of your brand on social media. It increases sales of your brand as well as brand awareness.

   13. Team Up with Similar Campaigns:

Teaming up with similar 2019 Halloween social media campaigns is a wonderful ecommerce idea for small organizations. You can create promotional materials that highlight what each Company is offering. This extends the target audience to large portions targeting both organizations. This idea can come to implementation at any point during the year. Yet, it works very well during significant promotional periods.

Conclusion:

So, these are a few tricks which you could put in place this quarter. Remember, these marketing strategies are not limited only to E-commerce. They can also be used for realtors, real estates, apartments, and restaurants. Also, the only mantra to boost your business sales is by planning it accurately.

We hope that these marketing ideas are of great help to you this holiday season. If you have other ideas of marketing, do share it with us.

We also would love listening to your stories about how this holiday season marketing. So, do write to us in the comment section below or contact us.

Best wishes to you and your Company this Spookiest day of October, Happy Halloween!!!

The Two-Way Messaging In B2B SMS Marketing Makes More Sense

The Two-Way Messaging In B2B SMS Marketing Makes More Sense

It seems like business owners and marketers have leveraged SMS beyond limits to make the most out of it for their business promotion and retention of customers. SMS has supported the B2C communications for decades now. This is the most favored channel for businesses and is preferred to all other channels of communication available. The reasons for it being:

  • High open and read rates
  • Concise messaging and
  • A robust and high return on investments.

All these facts and features make SMS the clear choice for marketers to ensure that the right message of the brand is sent to the right people at the right time most effectively, efficiently, and successfully.

  • However, this is only when you consider it from the B2C perspective. When you look at it from the business to business point of view, you will see that far too fewer marketers have taken advantage of this useful and practical platform.
  • If you consider it traditionally, SMS has been used primarily as a one-way marketing channel. In this, the users only receive the message but had no option to communicate or engage with the business or the brand that sent the message.

With the rise and use of two-way messaging, there has been a lot of change brought in messaging and SMS marketing strategy, making it all the more effective. It is naturally now at the lead of all types of brand and user communication needs.

The suitability factor

If you want to deploy the two-way SMS marketing strategy for your business with the intent to target your B2B audience, there are, however, a few considerations to make.

First, you will need to consider the suitability factor to find out whether or not the two-way SMS marketing strategy is right for your business. The benefits of two-way SMS marketing strategy will help you to make the final and proper decision.

  • Ideally, two-way messaging may help any marketing campaigns by providing it with further benefits than any traditional text messaging strategy.
  • It will also help you and your brand to start a conversation with your audience almost at the very instant when you sent the message.
  • These conversations will help you to ensure a higher level of engagement with the key decision makers that was unheard of previously.
  • All the actions and communications are personalized and are help real-time. This reflects the human side of any business and counters the standard ‘send it and forget it’ approach in another traditional form of business marketing.

Therefore, to successfully determine whether the two-way strategy to send text message invitations is right for your brand or business or not will largely depend on the kind of business you have, if not entirely rely on this factor. However, the current trend of people willing more to connect with the human aspect of a business rather than a corporate touch makes it a more likely and favored choice.

The right mobile partner

To leverage two-way messaging more productively, your existing marketing team members do not need to be IT experts. All that you will need is to know how to use a simple SMS API. This will give you as a marketer the proper tools and assist you in different ways such as:

  • Sending and receiving messages
  • Managing responses
  • Track KPIs and
  • Optimizing campaigns so that you can keep it within your predetermined budgets.

These are powerful tools that will help you to establish and manage all your business communications more effectively.

  • It will enable any app to relate to the SMS
  • This can facilitate the website or system to two-way messaging
  • It will help you to send thousands of messages in a matter of a second and
  • However, it will be fully scalable to all of your business needs.

Therefore, it is crucial that you match your business with the right type of mobile partner so that you get the best out of the two-way messaging campaigns.

B2B sms marketing

If you want to make your two-way messaging campaign work effectively, it is imperative that you ensure that your mobile partner can deliver your message to the right party without fail just like the way you want it to be delivered. Therefore, make sure that you choose the right mobile partner. For that, you can make a list of questions to ask that may include tough questions such as:

  • Can you manage large quantities of texts to be sent?
  • Do you have the infrastructure to support a global campaign?
  • Does the platform you use to support special characters?
  • Does it meet the specific regulations of SMS messaging around the world?
  • Do you offer large numbers and shortcodes?

If the answers to all these questions are a resounding ‘yes,’ then you can rest assured that you have found the right mobile partner for your two-way SMS marketing campaign.

Unlock user data

You can use the SMS to unlock your user data, which is another significant aspect of two-way messaging that will ensure better customer engagement. When it comes to B2B marketers, it is a precious resource and technology to collect more useful customer information and data.

If you implement it correctly, the two-way messaging system will help you to gain access to a wealth of customer information that you would not have otherwise. The most significant part of it is that the recipients of your messages will be able to respond to it using shortcode texts rather than drawn out questionnaires.

This will help you to gain the exact information that you are looking for about your customers. Once you have this personalized data and information about your customers, it will further help you to leverage the personalized content as well as the promotions further down the line.

Therefore, given that fact that just about everyone today has a smartphone, the two-way messaging is ideally the perfect addition to your existing business marketing strategy. Make the best use of it using a link to your e-commerce site or a new product to get more sales lead.

What are the Current B2B Marketing Trends? A simple Guide

What are the Current B2B Marketing Trends? A simple Guide

For any business to reach the audience, the primary thing you need is B2B Marketing. With Current B2B Marketing Trends, it has become so easy to reach out to the audience for any business. There should be some way to know about your website or company to target a large group. in this article, Marketing gives you a proper plan on how to go ahead with the Current B2B Marketing Trends 2019.

However, for better understanding Marketing is a process of attracting the consumers interested in your company’s product or service. Furthermore, market research, analysis on what are the customer’s needs and requirements play an important role.

Why is marketing important to grow e-businesses?

It is almost 2019; there is a need to incorporate marketing to improve and grow your business. On the other hand, practicing Current B2B Marketing Trends will reduce the cost when compared to traditional methods of marketing. You can save a lot of time and can, therefore, get higher results.

What are the current marketing trends that can boost B2B?

While we are at the end of the year, we have the latest marketing trends that will boost Current B2B Marketing Trends 2019. Below we mention all the trends:

  1. Cloud Computing B2B
  2. Social listening
  3. Search Engine Optimization
  4. AI improves B2B
  5. Predictive Analysis
  6. Optimize market campaign
  7. Content marketing
  8. Marketing optimization
  9. Online advertising
  10. Mobile marketing

Cloud Computing B2B

One of the critical B2B Marketing Trends 2019 would be cloud computing for B2B Marketing. Accordingly, cloud computing provides a flexible platform for customers. Thereby, cloud services allow transactions to take place on a remote basis for all parties or customers in any timezone or location through shared cloud-based resources.

Moreover, cloud computing makes integrated businesses better with a more dedicated path of communication between hierarchy levels and departments. Hence, a smooth B2B connection is possible.

Social Listening

With a lot of businesses and websites going social, there might be a Current B2B Marketing Trend 2019 is social listening. For clear understanding, let us go through this example of IBM social listening.

Likewise, the regular traditional ways of finding B2B customers for hardware and software products are telemarketing and email marketing, these were not producing the same results when compared to selling web-based services like cloud computing and data security.

b2b marketing

Therefore, IBM launched an intelligent program listening within social media to know what are the conversations going on about cloud computing, what are the trends, how the issues should be addressed.

Hence the solution is, the proper check on RSS feed, then to upload them to social media and also within the IBM site.
To everyone’s surprise, the result was ten orders the first day and more requests for a product during its quarter that was raised approximately four times during the same time year.

Search Engine Optimization

SEO will never go out of the competition. Most of the B2B marketing buyers will rely on Google search for the best and most rated services. However, RankBrain cannot entirely replace the traditional SEO factors like keywords and backlinks. The way it works is little different now.

SEO

Google is getting smarter thanks to RankBrain’s and SEO strategies. B2B digital marketers can look for significant changes coming in the future that both Google’s AI and SEO strategy is bringing.

AI improves B2B

With the rising trend and innovations in Current B2B marketing trends 2019, we can expect AI and advanced machine learning algorithms play a crucial role in coming 2019. Furthermore, marketers can see what is working in real time and can make improvements quickly. Thereby, providing marketers more value to sellers. Accessing data on how the content usually used time-consuming and often prone to human errors.

artificial intelligence

Artificial Intelligence in current B2B marketing trends 2019 can help:

  • To predict potential customers.
  • Identify specific trends and choices.
  • Personalize various online campaigns.
  • This helps in smart decision making.
  • Increased efficiency levels.
  • Driving more sales and therefore revenue.

Predictive Analysis

Well, each business can have dedicated customer behavior models and algorithms to cope up every situation.
Predictive analysis models help businesses to identify, focus on their targets.

This way, Predictive Analytics can help to get the right sales and resources at the right time which will further allow for data segmentation. Moreover, predictive tools can narrow down the data and send us the required results.

b2b marketing trends

Optimize Marketing Campaigns

Making most from the marketing campaigns is the smartest way to get on the top. However, Optimization of marketing campaigns will still be the reliable B2B marketing trend

Therefore, predictive analytics along with optimizing marketing campaigns helps to determine future customer responses, based on their past purchases or responses. It is vital that you should know your customer.

Content Marketing

In the digital marketing world, content is the chief. Proper and well-weaved content drives the content traffic. Including all the necessary information required brings in more audience. Content marketing improves brand recognition, for further details read the content marketing tricks and tips.

Marketing Automation

Henceforth, Marketing automation is a disciplined way of automating the different marketing processes. However, tasks such as sending out emails on a regular basis and keep them updated of all the information.

Therefore, we can that Marketing automation helps a business to offer a personalized experience thereby saving time and money.
Going further, if we take an example of Amazon. Every time you log in will display your name right on the webpage. Hence, based on your browsing history or the purchase history, it shows the products according to your taste or interest. This way, marketing automation for B2B marketing trend offers a personalized look for their website.

Online Advertising

online advertisement

We all know that advertising on social networks is the basic rule for B2B marketers. Online Advertising can target more audience and can reach on a larger scale to make them understand about what business you deal with, which services you offer and also the products.

Mobile Marketing

mobile marketing

To further put in simple terms, make your website mobile friendly. No doubt, mobile marketing has been the best way to promote the business and also proven very effective.

While the main criteria to keep in mind is the website should be readily available in mobile smartphones and keep the audience engaged.

Keynotes

Above discussed the latest B2B marketing trends are being used effectively by almost all business leads. Nonetheless, there are more B2B Marketing Trends 2019 like the use of artificial intelligence, segmentation, automation, and predictive analytics to become a benchmark in the coming year 2019. On the whole, these Current B2B Marketing Trends when implemented correctly will no doubt fetch you best results.

Want to add something more interesting? You are always welcome.