Google has consistently been updating its Search Algorithms by prioritizing users’ persona over a few years. This year early in September, they officially announced the launch of the new Google Search Console. In no less than 50 days, another Search Algorithm update the Google’s BERT update is flashed up into the market.
If you are wondering if this revision is just like Core update, Penguin or Hummingbird, then the answer is No. This new BERT update is considered to be one of the most significant search algorithm updates after the 2015 RankBrain.
In this article, we have focused on providing you information about:
What is BERT update?
What are its features?
When is it used?
How it affects your search?
Should you optimize accordingly?
What are the Pros and cons?
All you must need to know about the update:
You probably must be wondering what this BERT is? Well, it is an abbreviation for Bidirectional Encoder Representations from Transformers. Now, what is this? It is what we are about to tell you.
Last year Google launched an open-sourced neural network-based approach for Natural Language Processing (NLP). This technique is called BERT. This technology is used to facilitates anyone to create their own state-of-the-art question and answer system.
That means, it is not always necessary that you or I will always search using grammatically constructed sentences. A lot of people browse using a string of words related to their query.
Source: Google Search
But Google already has autocomplete feature to figure out what your query is about, then what is this update for? Let’s see what is this about.
No matter how many updates have been made in the breakthroughs, still the results of the inquiry mismatch in case of complex queries. Hence, The new update is about improving the understanding of the inquiries made and providing the user with related information.
However, this revision is the result of Google research on transformers: models which process words that are in relation to all the other words in a given sentence of search, rather than one-by-one in sequence.
Now, let us glance at the features of the revised algorithm.
What are the Features of BERT?
The revisions in the search algorithm have not been confined to updates in software alone. There were new hardware advancements too. For the first time, Cloud TPU’s have been used in breakthroughs.
The cloud TPU’s usually power Google products like Translate, Photos, Search, Assistant, and G-Mail. The TPU,s, or Tensor Processing Units have been linked up with search algorithms to serve search results and provide users with the most relevant information.
However, this update is only confined to US English and shall be implemented in other languages over time.
Let us understand it’s usage in detail.
When is BERT used?
BERT usually comes into consideration for understanding the search inquiries in a better way and give relevant results. This revision is also applicable for snippets.
However, this doesn’t mean Google’s BERT update has replaced RankBrain. This BERT Google Natural Language Processing (NLP) update is additional support for a clear understanding of your query and to provide you with relevant results.
Let us now understand how this update affects our search.
How does BERT affect search?
According to Google, the BERT update will affect 1 in 10 of the search queries of the US.
For example, if you are searching for “2019 brazil traveler to the USA need a visa”. Your results before BERT Update and after BERT update are as follows.
Earlier, the search results were more focused on how the USA citizens can travel to Brazil. Later, search results are optimized and refined to how Brazilians can get a visa of the USA.
The search algorithm is now taking prepositions like “for” or “to” into account while performing a search to the search query.
Another example, if you wanted to know “do estheticians stand a lot at work.” Your results before Google BERT Update and after BERT update would be:
Source: Google Blog
Hence it can be observed that Google is now able to understand the meaning of “stand” as a different word rather than matching it with “stand-alone.”
Does Google’s BERT Update Only Effect Search Queries?
No, the Google BERT update is not just limited to search queries alone. It is globally live for featured snippets too.
A featured snippet is nothing but a brief answer to your query. It appears on top of the Google search results. It’s usually extracted from the content of a web page and includes the title and URL of the page.
Source: Google Search
With Google BERT updates, these featured snippets are also modified, and the results would be as follows:
Source: Google Blog
You can see the difference for yourself. Isn’t it huge?
So, it is observed that the update is now able to understand the usage of each preposition and provide us with results accordingly.
Now a big question for all the digital marketers is, should they optimize accordingly or not?
What is the Architecture of BERT?
BERT works on the Transformer mechanism, and this is an attention mechanism that analyses contextual relations among words (or sub-words) in a given text. The transformer mechanism is further enclosed with two separate mechanisms — an encoder which helps in reading the text input and a decoder that helps in producing a prediction for the task. However, BERT’s key focus is to generate a language model. Hence, only the encoder mechanism is necessary.
Instead of predicting the next word of the sentence in a sequence, BERT makes use of a novel technique called the Masked LM (MLM): it randomly masks words of the sentence and then tries to predict the words. Masking means the model looks in both directions. It uses the full context of the sentence, and checks both left and right surroundings, in order to predict those masked words. Unlike the earlier language models, it takes both the previous and next tokens into account into consideration at the same time. The pre-existing combined left-to-right and right-to-left LSTM based models were missing this concept of “same-time part.”
Source: Google Blog
In the above image, visualization of Google BERT’s neural network architecture is compared to previous state-of-the-art contextual pre-training methods is shown. The arrows indicate the flow of information from one layer to the next layer. The green boxes at the top indicate the final contextualized representation of each input word.
However, the three pre-training methods differ from one another. BERT is deeply bi-directional, OpenAI GPT is unidirectional, whereas ELMo is shallowly bidirectional.
Should you optimize your SEO accordingly?
Google says that
“It’s our job to figure out what you are searching for and surface helpful information from the web, irrespective of how you spell or combine the words in your query ”
So, this is an effort by Google for a better understanding of the searcher’s query and to match it with more relevant results. However, this algorithm update is not intended to penalize any site.
Hence, instead of focusing on optimization, focus on writing content for users, like you usually do. However, we suggest you to keep a check on search traffic and optimize according to the search trends.
What are the Pros and Cons of Google BERT Update?
As every coin has two sides, every update has its own pros and cons. This revision helps the search results get better by understanding the natural language of the user. But, it is going to affect one in ten searches of the US. Implying 10% of the total searches shall be affected due to this update, which is huge.
This implies soon, Google will no longer focus on Keyword density but try to understand the content of the text. However, Language understanding remains an ongoing challenge for the giant search engine.
What do we suggest?
Though the methods of search have been refined, there is still an opportunity for you to rank on top. Here are a few tips for you to improve your SEO concerning BERT:
Use Long Tail Words:
As mentioned earlier, this update is a step of Google to understand searchers’ queries. The search results are based on the phrases used by the enquirer. Hence, use long-tail keywords related to the topics which match with any related phrase used by the enquirer.
These tools provide you with related keywords, long-tail keywords, and their density. This will help you decide which keyword you have to focus on while doing your SEO.
Do not focus on article length:
It is an old followed tradition in digital marketing and content marketing to write lengthy articles. But, with the Google BERT update length of the article is not as relevant as it was. This doesn’t mean long articles will not be considered. Articles which are more relevant to users concern will rank on the top of the search.
So, instead of focusing on the length of the article, focus more on human understanding, readability, and content relation.
It is for sure that due to this update, sites will lose some traffic. Do not worry if you lost your traffic or conversion rates. Take this as an opportunity to develop content which is Super-Specific to the user persona.
Try to answer user concerns and question more in your article. If you do not know what questions you need to answer, then use tools like answer the public are Google autocomplete suggestions, FAQ, and Quora.
We hope that this article was of excellent help for you in understanding the BERT update.
We would love listening to your view about how this Google Update. So, do write to us in the comment section below or contact us.
One of the most important aspects of a modern website is its navigational quality. Even a website that looks beautiful can struggle to attract and retain visitors if it isn’t also easy to use. For that matter, a site that is unusually valuable in what it offers can also struggle if it’s not easily navigable. As one write-up on this topic put it, you’d never go on a hike without a compass or a map. So, it follows, why would you stick with a website on which you can’t tell how to get around?
Given all of this, we wanted to take some time to discuss solutions, and identify four ways you can make your site easier for visitors to navigate (with a few examples along the way).
Make Everything Clickable
Okay, not everything on the site has to be clickable. But what you want to avoid is having anything that looks like it ought to lead somewhere fail to do so. For instance, imagine you’re selling a product and the listing for it includes a title, an image, a brief description, and a price or a “buy now” or “add to cart” option. While those last options can call out to visitors, some people considering this product might try to click on its image, title, or description as well.
If that doesn’t work, they might then assume that the product is unavailable or that the site is not functioning correctly. This is effectively a navigation issue and speaks to why everything that seems clickable needs to be. Going back to this specific example, a click on the image, title, or description should lead either to a buying option or to a fuller, more detailed page about the product.
Employ A Smart Chatbot
Chatbots earned something of a negative reputation when they first became popular, simply because people preferred to talk to living counterparts. Now, however, several bots have reached a much higher level of intelligence, and can thus be invaluable components of a website.
One example that stands out and which many people will have used at one point or another is Bold360, and an AI chat platform in use at Edible Arrangements and several other popular stores and sites online.
Using the Edible Arrangements example you can see that this chat system is easy to access (an icon in the bottom-right corner of the screen leads the way), and once obtained it can handle any basic questions a visitor might have about the site, its products or services, or even purchasing options. In a sense, a bot like this can necessarily make up for any navigational shortcomings a site may otherwise have.
Make The Site’s Core Purpose Visible
Once you get this idea in your head, you’ll start noticing how many sites fall short of it. Consider a site like Footaction, for instance. It’s a reasonably fashionable footwear and style brand with a primary focus – as its very name implies – on shoes. These days its site tends to display giant advertisements for articles of clothing or clothing brands, keeping the pumps from being front and center (and thus presenting a navigation challenge, if only a small one).
By contrast, we’ll look to one of the more straightforward sites on the web in this regard: Football Scores. This UK site is an accessible resource for scores and stats from football leagues all over the world, and as such its homepage offers a clear, updated list of the latest scores.
In other words, the very thing visitors are looking for when they visit the site is presented to them immediately. Now, not every website has such a narrow, specific focus – but the core purpose should be similarly visible when possible.
Audition Your Site
Perhaps more important than any particular tip, at least before you launch your site, is auditioning it – which is to say, having some friends or colleagues give it a look. If you’re designing a website, chances are you find it reasonably easy to navigate.
But this could be a bit like knowing the way out of a maze you built yourself. Having others test your site can bring issues to light that you may not be aware of, and thereby present you with the problems you need to solve as relates to navigation.
Chatbots have transformed the way brands interact with the clients. The popularity of chatbots has inspired an era of the intelligent business commune of the recent studies by Oracle shows that as high as 80% of the brands aim to include chatbots in their business processes by the year 2020. A lot can be attributed to the finding that almost 35% of the customers enjoy experience delivered by chatbot interaction.
The factors combine to establish that AI-powered chatbots are now making their way to the mainstream with chatbot lawyers, chatbot educators, and also chatbot customer service representatives. Let’s dig deeper into what exactly AI-power chatbots are. What difference do they make and what makes them attain this level of popularity within a short period?
What Exactly is a Chatbot?
Technically speaking, “a chatbot application is a series of software code that can communicate with humans using live chat interface.” Business can leverage chatbots in multiple ways. They can either opt for custom chatbot development or choose a well-known chatbot service provider like Slack, Skype, Facebook Messenger, Drift, WhatsApp, or Alexa for the same.
How do the Chatbots Function?
Technology has gifted us with two types of chatbots, and both of them function according to various methods, the first one being simple chatbots. Their idea of working is pretty simple. They scan user’s messages for specific keywords on identifying which, they reply with the pre-programmed messages.
On the other hand, the second type, known as AI-powered chatbots function according to their ability to process natural language. They apply artificial intelligence and machine learning ability to foster personalized conversation while engaging customers with complicated answers.
Here’s something to help you understand better:
User: When will the store close in New York today?
Simple Chatbot: Hi! We’ll are open until 8:00 PM today.
AI-Powered Chatbot: Hey, Jack, we’ll are open until 8:00 PM today. It looks like it’s snowy here. Dress warmly.
Undoubtedly Jack enjoys a fantastic experience with AI-powered chatbots and so will you, as a user.
How do Chatbots Transform Customer Service Management?
According to Chatbot Magazine, “Businesses can reduce customer service costs by up to 30% by implementing conversational solutions like virtual agents and chatbots”. But merely cutting down the human resource cost is not where their benefits are limited to.
They miraculously transform customer service management into something more promising and rewarding. Here are some of the reasons why we say so:
#1. Better Customer Experience
According to NewVoiceMedia survey, lousy customer service caused brands to lose $75 billion in the year 2017, and this clearly explains why you need to take customer service very seriously. It is probably why there have been significant changes in the way customer queries are handled. We now have new ways to handle customer calls with automated telephone menus.
IVRs have made interactions much more straightforward by letting users trace series questions where response expertly judges the next step. However, this simplicity comes with its disadvantages. You need to go through a never-ending conversation until you reach a pre-programmed destination. And this very fact makes it difficult for the user to keep fresh.
Here is where AI-powered chatbots offer an instant sigh of relief. With them, customers do not have to open up to the agreement to get irritated and instead are provided with an interface where they are heard and understood. And the best part is, customers, do not have to wait in a long queue or explain an issue multiple times.
Not only this, chatbots can successfully replace contact forms. Now users do not have to fill multiple fields for giving their information. Instead, you can have a chatbot talking to them, making the overall experience rather effortless and convenient.
#2. Smoother Customer Journey
Suzzane is looking for an elegant brown leather handbag and shoots up a query on Google. From here, she finds a fantastic marketplace where she eventually navigates to. Thanks to the extensive product assortment, Suzzane loses herself in the website navigation and thus decides to check out another eCommerce website.
As soon as she was about to click the close tab button, an AI-powered help popped up on her screen to render assistance. Suzzane gives it a try and enters the precise information about products she is looking for.
She is now navigated to a dedicated page where all the products of her preference have been listed. She chooses the most suitable one and leaves the website satisfied.
Here’s how the magician of AI-powered chatbots adds value to your customer journeys. They help you transition your visitors into happy and satisfied customers. Additionally, their ability to gain useful insights can help you understand customers better.
#3. Round the Clock Customer Support
Most of the customers tend to throw queries at the oddest hours of the day. And do you think your customer support serves its purpose when they are not available when it is required? After all, they, too, have their patience level.
You really need to be present to answer your customer’s queries at every time of the day, even the non-business hours.
Chatbots offer you this advantage. They don’t get tired or need any time for recreation. You can have them working literally “all day long.” Customers can simply ask questions over voicemail, email, or a live chat and have them handled at any time of the day.
#4. Effective Handling of Repetitive Tasks
According to David Cancel, CEO at Drift, “The goal of chatbots is not to replace humans with perfect simulation but to satisfy the customer needs.”
Let’s understand it better using a real-time example. Consider a buyer who wishes to modify an order for the fifth time in a week.
While this very idea can really have a customer support staff on his nerves, chatbots will merely handle it in a cool way effectively. This proves their value as an aid for carrying out boring tasks like repetitive calculations and database modifications.
#5. Flawless Live Chat at Your Disposal
Conversations with AI chatbots are as simple as interacting with a customer support agent. With an efficient application of natural language processing, they are capable of decoding customer’s messages and provide logical replies timely. Users do not have to keep waiting for the online availability of the customer support staff.
They can simply look for the integrated chatbots and shoot the queries right away. No wonder why Facebook’s live chat support earned skyrocketed profits. Rather, it is estimated that Facebook’s live chat support has recorded 8 million messages exchanged between businesses and customers since its launch.
#6. Chatbots that are Multifaced and Multifunctional
Do you think you can have your staff function the way you want to? Well, we strongly doubt that. You can train your staff, but you cannot change their personality. If they are short-tempered, they may lose self-control pretty easily and ruin the customer experience.
However, this is not the case with chatbots. You can program them to behave the way you want, ranging from professional one to the humorous one. Besides, you can have them perform various functions like handling accounts, providing technical support, or just collect vital customer information.
AI-powered chatbots are not simple “wave of the future” in the customer service ecosystem. They are here to make a long-lasting impression on the industry, transforming the way brands interact with customers more effectively. Having said that, it is still not fair to expect human-like behavior from them, for the reason that goal here is not to deliver a professional-like experience but to ensure customer delight.
Social media marketing is one of the most popular marketing niches because it’s low-cost, ad-friendly, and filled with engaged users that help boost a product or company’s popularity. We can use the power of AI in social media marketing campaigns to improve social media presence.
Despite the growth of other social channels, Facebook continues to be the leading social platform with over 2.32 billion monthly active users. The continued growth of social media users overall has led to more and more businesses discovering the importance of utilizing social for reaching specific, local, industry, and niche markets.
However, you don’t have to implement your social media strategy on Facebook alone. According to Dream Grow, there are currently 15 popular social channels with users ranging from 25 million to 2.2 billion, making the use of a wide range of social platforms integral to achieving more exposure across different demographics for your brand.
How AI is Changing Social Media Marketing?
Artificial intelligence is creating a more efficient and effective way of helping marketers make smarter decisions. With the increase in people dependent on AI-powered techs like Siri, Bixby, Cortana, Google assistant, and others, AI is changing the digital landscape, influencing how people interact with products and each other.
According to a Narrative Science survey, 38% use AI-powered solutions for predictions on activities that are related to business health, customers and machines, 27% use AI for automation of tasks whether manual or repetitive, and 14% use AI monitors and alerts to assess their business status. The data suggests that more and more businesses are integrating AI tech to different processes. It won’t be long before AI will be used to guide the creation of business plans and whole new strategies.
In the case of artificial intelligence for social media campaigns, you can use automation to make your strategies easier to implement. Facebook, for example, can create ads that are hyper-targeted to specific demographics based on users’ past interactions with brands’ social content.
AI vs. Data Analytics
Data Analytics was developed to help improve conversion rates for businesses. It allows you, for example, to know how many people viewed your site, what country they’re from, what devices they’re using, among other relevant data that can help you make more intelligent marketing decisions. However, analytics can only do so much. At the end of the day, humans still need to decipher what the data means and how exactly they can use it for their campaigns.
But that’s about to change sooner rather than later, as artificial intelligence moves in on being able to find relationships in the data. For example, artificial intelligence could determine which times peak activity occurs on your social channels, what the performing content pieces have in common, and what the average buyer personas of your social audiences actually look like.
How You Can Take Advantage Of AI In Your Social Media Marketing Campaigns?
The good news is you don’t have to wait for AI to become even more intelligent, as there are already a number of ways it can boost your social media marketing. Here are some of them:
Start using chatbots
Chatbots are automated chat responders for your social media pages. These bots not only ensure users get immediate responses, but it can also be automated to interact with those who have previously engaged with your page.
(Source: Ashy Bines’ Facebook chatbot)
Let AI create and suggest content
Tools like Signature creates content based on the trends and patterns that you previously created as you can below.
Meanwhile, tools like Cortex takes it a step further by not only generating content but populating content calendars subject to human approval. It does so by investing billions of marketing content from over 33,000 brands and coming up with suggestions fit for your own brand.
Utilize AI-Enabled Advertising Platforms
Facebook is currently the most advanced social media platform in terms of business page functions and ad automation. Facebook has a function called automated ads that allows AI to suggest the kind of ads you should be making for your page.
(Source: Facebook page automated ads)
Ways to use AI in social media marketing
AI is also expected to have a great impact on social media marketing by creating hyper-personalized messages for marketing. Aside from that, AI is capable of providing more powerful consumer and buyer personas. This allows bots to have personalities and talk to customers about a wide array of topics.
In data analysis, artificial intelligence can choose which leads are qualified and unqualified. Since AI takes a shorter time to check than humans, you get data faster and more efficiently. Below are some of the other ways you can take advantage of AI:
Confirm your content to buyer persona insights as closely as possible
AI’s ability to process large amounts of data can help you come up with persona insights. One case study found that leveraging key persona insights can yield up to a 171% increase in marketing-generated revenue. Insights like prospects’ habits, the work environment they function in, and their motivation to spend can all be used to come up with more personalized campaigns.
So whether it’s social posts, blogs, whitepapers, videos, podcast, audio file, pdf, or any other type of content – keeping these buyer persona insights in mind can help you create a solid content pipeline.
Mine your CRM tools for rich customer insights
If buyer personas can serve as windows into the collective minds of prospective customers, your customer relationship management (CRM) is where you can find a host of clues for content that’s able to get individual qualified leads to respond. You can achieve this by analyzing email and social media content, messages, and phone calls. Doing so can give you insights into what exact circumstances can prompt a particular prospect to take the next step.
For example, a prospect working in the creative field might respond to edgy video content, while someone in upper management might lean more towards webinars and white papers. This might’ve taken an inordinate amount of time in the past. But with AI-powered tools, you can automate the mining of rich consumer insights in your customer relationship management platform and turn them into actionable strategies.
Seek authentic, real-time interactions with leads and customers via social media
One of the best ways to use AI on social media is by allowing it to lead real-time interactions wherever there are openings to engage with your audience. For example, there are applications that allow you to automatically send Facebook messages to a user who likes or comments on your post. This provides you an opportunity to draw them into your brand story, encouraging engagement, and shaping your brand as a useful resource.
The 21st century has opened doors to limitless marketing opportunities with the use of constantly evolving technologies. Using artificial intelligence in your social media campaigns is one of the most advanced ways to make sure that your message hits the right audience to get the right kind of reaction from your market.
What other technologies are you using this 2019? How has artificial intelligence helped improve your own social media campaigns? Let us know in the comments below!
Can AI replace the human writers? It is the well-known fact that the days are gone when Artificial intelligence was only being used in Science fiction movies. Whereas it is the time to accept that AI has taken over the human world. It has become a situation like we are living in the science fiction movie world. Due to the advancement in technology, everything is taken up by the robots or bots or chatbots. It could be somehow considered that AI can replace human writers.
Years, before AI generated content and SEO were just a part of a thesis. But now these things are slowly on a verge of becoming reality. We can consider the case of the phones first the telephone was discovered upon evolution the telephone become much smaller and compact. That contains more things than just dialling the people far away. Now the phone version is known as mobiles or smartphones.
The famous content writers are even saying that “People have already started using the Robots and the artificial intelligence to create the effective content and after 10 years people will start thinking how they have wasted such valuable time in making just content”.
EVOLUTION OF AI CONTENT WRITING BOTS
The content writing bots came into lame light when an American Company known as Narrative Science came up with this idea in the year 2010. Whereas the background research was begun 10 years before. And it got worldwide recognition in the year 2013.
It all started at Northwestern University of Engineering and Journalism as part of the research. Kris Hammond and Larry Birnbaum are the co-founders of the Narrative Science. And their first discovery was QUILL using Artificial Intelligence.
This software is basically used to write the content and article’s for school or college level sports events. And articles on the financial earnings of a company. The articles written by this software are very natural and matches human written articles.
The companies like Amazon, Deloitte, Indix, Factset use Quill software for their daily updates.
Narrative Science has got a lot of appreciation and recognition for Quill. In the year 2017, it was listed in top 50 companies who are leading in artificial intelligence. In 2015 they were listed in CNBC’s Disruptor 50 list.
Below are some of the robot writers that are nowadays being used to produce millions and billions of content. After which you can easily analyze “who are the better writers- bots or humans?”.
Quill is the artificial intelligence bot that automatically communicates the crucial data at a scale. It helps in realizing the potential of the untapped data. To make it easier for the people to understand it and get the relevant result. The company Narrative Science distributes it. The NLG or the Natural Language Generation platform automatically generate the content, analyze it and communicate the data the way you want it.
Down the route, Quill gives the users an image of a powerful and a useful NLG technology. And builds up a strong and potential NLG technology. This software performs more complex tasks in an ordinary desktop.
The biggest advantage of Quill is that it has a high ability to generate the potential, targeted and insightful content and narratives from the analysis of the human and machine data taken. It even imitates the style of writing that a sports writer does and can fabricate 1000 more such articles. This indicates that the technology has advanced a lot in making the work of the humans easier.
AI bot quill and pricing
If a Sports article is considered, Quill can create 1000 more articles that are effective and genuine. All the articles are generated instantaneously without wasting a lot of time. The articles created would be different for every sport and maximum would be similar of the type that is written by the Sport’s writer.
According to the technological review, Quill can write up to 1 million words per day. There are a few top companies like Forbes, US intelligence etc those are using this bot.
While moving to the price of this Quill bot, this is not available online easily. After effective research, it was found that the price of the Quill differs from articles to articles depending on the type of story. It will cost $70,000 dollars per year for maintaining the same story type whereas it will create 100,000 stories. And the pricing differs for different story types.
Article Forge is a tool that automatically generates the article if a topic is being entered. It is considered as one of those tools that incorporate deep learning and understanding of algorithms to create the article similar to a human-created article.
It doesn’t just end up with creating the article it manages both material generation and publishing. Whenever you enter a certain topic about which you want to write. Article Forge search about that particular topic and checks millions of the article related to it and then fabricate the whole article in its own words.
It can also be considered as the only tool which checks on different articles and then has the capability to write its own article. It searches and writes an article just like a human being. These things help in creating a very high-quality content. The content written is of high quality and helps in link building.
While creating the content it adds all the Titles, links, videos, images etc into the content automatically.
Below is a content created by Article Forge:
This tool can generate Content in 7 different languages that include English, Dutch, Spanish, French, German, Italian and Portuguese. Articles in all these languages have the foundation as Artificial Intelligence that incorporates in Article Forge. Knowing so many languages makes the tool a versatile tool as it knows some other languages besides English.
People who are interested can have a 5-day free trial. After which they have to subscribe by paying a certain amount. You can register in it on a monthly basis or on a yearly basis.
In the year 2016 for the Rio Olympics, one of the largest American newspaper The Washington Post came up with a bot which was created using Artificial Intelligence known as Heliograf. This bot will post all the updates that take place in the Olympics and also write about the ongoing events and sports. It even creates content about the basic sports aspects.
This bot every morning in the early hours used to post all the updates about the events. That took place just before a day and also updates of presently ongoing games in the Olympics. In which not even a single word would be recommended by the human. The bot itself does everything. Below is just an example that the bot used to post on twitter.
Heliograf: mostly used bot
This bot was developed specially to make the writers free of the task of posting updates on the social media sites. And this bot will just concentrate only on the simple aspects of the games like updating the scores, medal counts for different countries etc. It focuses mainly on the things that are data related and statistics related. Which provides free space for the writers to concentrate on other complex tasks.
Till the year 2017, this bot created 850 articles including the high school sports update and automated sports earnings which the bot does with much more accuracy than the human beings. Heliograf Bot won the first award for 2018 Global world Biggies awardin the field of “Excellence in the Use of bots”
This is what the judges of the Global Biggies Award had to say about the Heliograf Bot.
Whereas, now this bot is not available for sale in the public. The full rights are with “The Washington Post” which they don’t want to bring it to the market.
It is regarded as one of the most convenient and easy to use tool for Article editing. And this tool is free of cost. We just have to enter the text that we want to check and edit. After which it highlights all those sentence’s which are complex and hard to read and all those words which are adverbs and are excess in the content. It even shows those phrases which have passive sentences and are needed to make them in to active.
You can see clearly the tool here is styled according to a document. It highlighted different phrases which have different problems. It even shows the readability score and whether the content is good enough or not.
There is one another bar after the readability score. Where you can see the reading time, letters present, characters used, total number of words etc.
Once you have completed all the editing in the content you can download the file .html extension directly in your desktop or laptop. And the most amazing thing here is, it is free of cost. You just have to download it for your desktop or laptop.
Wordsmith is another Natural Language Generation or NLG platform that takes down all your data and transforms it into a narrative insight. Frames the whole data into a narrative story and gives it a more human touch. For the different industry and the medium how they communicate.
The world’s largest Newspaper media group “The Associated Press” use this Wordsmith bot to generate effective quarterly earning articles.
The Associated Press uses the platform Wordsmith which was developed by the Automates Insights. It takes the raw data provided and then transforms it and different stories can be published easily that could be comfortably understood by the normal people. This involves all the earning details covering quarterly and more stories including the previous efforts.
Not only about the financial earning Wordsmith even went to write about the Sports leagues most of the school leagues, college sports and small basketball or baseball leagues.
The biggest warning that comes up with Wordsmith when you opt for it is. It requires a lot of human instruction to write down a relevant and effective content.
The financial business of Wordsmith
Firstly, we have to give it all the raw data whether it is for sports or for quarterly earnings for a financial business. Then we have to arrange all the data in a systematic manner according to the industry to which it belongs. Before providing all this to Wordsmith it should be checked that whether it could interpret it and narrate it accordingly. For which human beings have to create a template accordingly and provide the guidelines to the bot to work efficiently.
The Associated Press provides all the guidelines in an AP style format among all the templates, to write the reports. After giving all the details to Wordsmith it will provide a report. Wordsmith works for all the platform irrespective of the industry it is going into. NLG is not just for the big companies and supports only the huge MNC. It is for everyone who wants to get benefit from it.
While coming down to the price. “The Automated Insight” has not mentioned the price anywhere. If anyone wants to know more about it can go up for a free demo and know about the price.
ARTICLE GENERATOR PRO
Article Generator Pro creates the content which is plagiarism free and requires less human input. You just have to give the topic it will create awesome content related to it. The articles generated by Article Generator Pro are professionalised. You may require a content for the different purpose may be it for the school essay, college assignment, or business work. It will give you the best content without any plagiarism and gives an edge in content fabrication.
You just have to fill out all the required things. Like the topic, a number of words you want to concentrate, text rewriting, images required etc. After giving all input the Article Generator Pro will analyse everything and create an effective article. Not only just an article it can create an essay, thesis, report etc.
As we know everything comes with a price. You have to subscribe to it. To avail the automatic article generation.
But, if you opt for this tool it will automatically do research on the given topic. It contains a smart inbuilt algorithm which helps in reframing the information that it got from various searches. Basic, user input is required nothing more than that. Automatically write the bibliography and gather the images to have an effective content. In total it can be considered as a cost-effective tool for content generation.
ADVANTAGES OF BOTS
AI bots can effectively reduce the workload on the humans. Like it improves the area of growth and provides the writers with a wide area to experiment and get good feedbacks.
Time taken can be reduced. The bot can help the writers partly by giving him the lines. The writer can use his creativity and incorporate this lines. That’s where an effective content comes up.
In content marketing, there is a lot of work to be done. From creating the content to using relevant keywords, using the images etc. Ai bots can replace all these kind of hectic works.
The technology keeps on evolving. In the field of AI it is never ending so it is expected to have a lot of advancement in Artificial Intelligence that will make the work of writers easy.
WHY CAN’T THE HUMAN WRITERS BE REPLACED?
If you are worried thinking that may be AI can replace the human in generating content. And maybe you are worried about your future as a content creator. Then there is nothing to worry about it. Below are a few points which will help you build up your trust on that human writers are irreplaceable.
There are a lot of people who are still not sure about AI and its application in technology. There are a lot of reasons which influence these facts may be because of the Mass media, cultural backgrounds. Usually, people will like to trust a human being than any bot or the algorithms that are embedded in it.
Moreover, when the creativity factor is considered. Bot are machines which are not at all creative as a human being is. The way a human can convert his emotion, and creativity into a content can’t be found in a Robot.
This is another major factor in creating mistrust for Robots in humans.
Bots don’t have Human Sense
Bots, Robots these things are made by humans to ease human work. That doesn’t mean that they could replace the humans. Bots don’t have any emotions, love, hate, memories etc. they can’t even show preferences. Which a human being has. Writing an article, blog, poem, story etc. should contain a human touch and feel. Bare sentences consisting of words can’t impress and draw a person’s attention. Whereas a human’s deep thoughts scripted into a content can.
When we move towards stories. A person tells a story which he has experienced or heard. Similar a person writes a story when he has experienced or something has impressed him. These all things the Robots doesn’t have.
There are a lot of tools available on the internet platform. Which can write the content for you or just rewrite the content if you enter the original one.
This is the original content written by a human being. Whereas below is the content that is just rewritten by the bot.
These two images show a huge difference in between. The Bot created content just changes some words and their meanings. Which makes the whole content different and not to the point. You can know easily which is bot written and which is human written. It has a clear difference.
All that a content needs is a human touch, his strategy, feel, experience, instruction to carve out a wonderful article.
Bugs in AI creation
AI creates a lot of content in just some time. This is one of the major drawbacks of AI. Because a number of contents will have a number of bugs. And it does tons of action in a few seconds which increases the risk of having a lot of mistakes.
If you have a typo error in one post then it will show up to all the customers. And everyone could easily view it. For which again a human hand is required. To remove all this kind of errors.
People are always curious about new things that come up in the market. But everything has some pros and cons. Similarly for a chatbot if it is in a discussion. It will stop after a certain extent and can’t continue after it due to its programming. And sometimes it gets some bugs in it also.
Bots are very expensive
The content generated by the Bots are very expensive. Above as we have discussed Quill it charges $70,000 per year to generate the contents. Being a content writer I have been using Hootsuite to manage my social media campaigns.
Here, for the first one month, you have a trial period after which you have to pay some amount on a monthly basis to be a member and use this bot. It is not too much expensive as compared to Quill. Here you can manage all your social media ADs, campaigns etc. You have to just set the things like in which social media platform what you want to post and at what time. According to the time and information given to it, the bot will post accordingly.
You can even avail a free demo of the Hootsuite. You have to go the free demo place and register your self then the Hootsuite people will revert back to you.
For a bot, every instruction has to be given by a human only. It can’t work on it own and it is very much mandatory for a human touch. Apparently which means you get only that, what you pay for.
Bots connection with Humans
Bots can’t be related and can never be as sympathetic as human beings. Unless a Robot comes travelling from the future.
Suppose we consider a statement “Digital Marketing has become an important and primary thing for any company’s marketing strategy these days”.
Why does this sentence stand so still and powerful? The connection of one human to the other who relate to each other. And experience the different things that are going around them. There are a lot of people who are on social media, follow blogs, Videos, youtube. Why people follow the PEOPLE, not any bots? because people connect people, People doesn’t connect bots.
This is where we come to a conclusion Human writers can never be replaced by a Bot. Because human connects to human, not to bots. And the connection is always an important and primary aspect of writing.
Well, the IT industry is something that one can’t easily predict. Even if a niche of IT is booming, the next moment it can go down any time. The best thing to count upon is data. Even if there’s a complete change in the industry, still, data is something that everyone needs. Yes, with the introduction of GDPR that field is also under scepticism but don’t worry, some of the other data is needed to be taken care of.
Statistics say that the average time an employee works in one particular company has gone down to 4.2 years. Gone are the days when the employees used to work for 40 years and then enjoy their retirement. It’s said that by 2020, 65% of the skill you possess would be of no use. That in itself shows the kind of improvement you need to make on your skills.
Is AI a Threat?
You can take the example of Artificial Intelligence. AI is expected to take over the jobs of a number of executives especially in the field of customer support. There has been an influx of the chatbots in the industry and the companies are using them well. These bots have an instant answer and wouldn’t take much time before coming up with an answer. If you’d like to read about AI, read here.
The introduction of AI has put a number of jobs in trouble. Employees are worried about their jobs and are not certain till when they’re going to last. There are a few jobs that might face hard time standing in front of these technological advances. Let’s look at a few of these. Also learn how our day to day technologies are dependent on AI.
What are the job roles in trouble?
Customer support replaced by the ChatBots:
The customer support is a field that has quite a great employment rate, especially in India. In order to cope up with the high hourly wage rates, the western country organizations rely upon Indian and other eastern countries for these services. The customer care executives are paid low here but still a payment is a payment. In order to avoid this, chatbots with higher intellectual levels are being incorporated in this field.
These chatbots are intelligent, quick to reply and they are scarily empathetic. If you’ve come across Google’s Duplex, then you’ll understand what we are talking about. About 90% of the people talking to the bot couldn’t recognize it was a bot talking to them. Hence, there’s a large scope for AI to take over the bots.
Automatic programming replacing the coders:
The automatic programming is said to be the next future thing in the IT industry. There are multiple speculations as to the possibility of this. But, GitHub aims to make the coding more automated. You can read about the same here. Though there are high chances that these automatic coders might hit the industry anytime, still it’s definitely going to take a good amount of time before they take over the manual programmers. So be prepared for this upfront and make sure you don’t invest all your eggs in one basket.
Automated testers to replace the manual testers:
This has already started to roll. If you’re an IT enthusiast or if your friend is working in the testing field, you’ll know that there’s an automatic testing already. Though this automatic testing is not entirely automated yet, still there’s a high possibility of it turning into completely automated soon.
So keep yourself from sticking in this field and explore other options. Yes, testing is easier when compared to others but it’s going to lead you nowhere if you get stuck in this.
Data Analysts replaced by Analyzers:
Data Analysts are the ones who analyze the customer or client data. They are supposed to have a brief understanding of the upcoming trends. With the inception of AI, devices are being developed that can observe this automatically. The key performance indicators are analyzed and better results are put forth by these analyzers.
Layoffs in IT jobs:
IT jobs are never really reliable. There can be a sudden change of trend and the sudden change of the clients. If one major client decides to drop out of the deal, thousands of jobs fall in jeopardy. Hence, you can’t really rely on the job. Keep updating yourself in a new field. Show your expertise in different directions so the company knows your need. This way your worth is not overlooked. You can learn further about these statistics here.
Different roles in IT jobs:
IT which is the abbreviation for Information Technology is one of the most fluctuating and highly employing jobs. One needs to get a great idea of what they are stepping into, before starting their careers. The statement is no better suits for any other industry than this IT industry. So without further ado, let’s jump into the different role descriptions so you’ll know what to choose.
If you’re a graduate and have a computer science degree, there’s a high possibility you’ll land into an associate software engineer job. This would pay you around 3.5 LPA and this might change according to the industry standards.
A data analyst would be paid a starting salary of 4.5LPA and the hikes would be pretty awesome. There’s a good chance you’ll be paid higher when yous tart switching.
The developers are usually paid the same amount as an entry level in MNCs (3.5LPA), though the scope of growth is pretty high and the chances of layoffs are quite low.
This is another job that might keep you interested while you’re at it, but once in case you’re out, you’ll know nowhere to go. The salary is the same as stated for the developer and the growth in this role is bleak.
You either need a good expertise in the field or have the respective degree to land yourself in the job. The salary for an entry level would be around 5.5LPA and the hikes would depend upon the performance.
One of the most important roles and the pay is according to its worth. The job is tough and head blasting, but the incentives and pay are as good. The initial payment for the entry level would be around 6.5LPA.
Which information technology job has the highest salary?
As you’d all know that it’s the CEO who would be earning the most. But the salaries of CEO might change from time to time and it doesn’t completely come under the IT sector. So let’s look at the highest paid salary for an IT operating executive.
Well, it’s the Software Architect who earns the highest out of all the remaining technical executives. In India, in a well reputed MNC, a software architect would be earning about 21 LPA. That’s just for the start. If the respective person lands himself with some great experience could also earn about 3Lakhs per month, which totals to 36LPA
Which IT jobs are in demand?
The next big thing in the IT industry. The future of the world is going to work on data. In the world where the concept of astrology is believed without any proof, data is the one that people should invest their dollar in. You can see and understand the various trends basing upon this. A data scientist gathers all the information and uses it in the right areas. If the data scientist belongs to an e-commerce industry, he/she would try to figure out your likes and show the appropriate products.
Machine learning is a way for machines to learn and understand the different scenarios through Artificial Intelligence. On the verge of making the future of the mankind easier, multiple measures are taken. Out of all these measures, the one that everyone’s counting upon is the Artificial Intelligence. The machines are designed in such a way that just like the humans, they start learning from different occasions. All the things that happen around them are registered in their storage and the future performance would be based upon those incidents. There’d also be a few protocols installed right before their operation to avoid any unwanted situations.
In the generation where there’s a fear of losing data, cloud storage came for the rescue. The cloud storage is essential in protecting the data and keeping it away from all the dangers of losing. Though there have been a number of vulnerabilities in the access to these data, still experts are working on to make these as secure as possible. Learn how cloud computing is essential for the IT industry.
Another huge industry that hasn’t yet received the recognition it should have. Big data is the process of collecting and storing various pieces of data. These data are later utilized in making the appropriate choices. Depending upon the data collected, the further categorization and taking appropriate steps are done. Hence this is one of the other industry that you can actually count upon.
First of all, Blockchain technology is something that all of us have heard of. Also, the kind of waves bitcoin managed to create in the world of digital transactions is unmatched. Blockchain was able to make some really transparent and secure transactions. These transactions for their transparency on the digital level can’t be manipulated either. Not just that, blockchain is recently being incorporated in the advertisement platform as well.
Which IT job is right for me?
Every IT job has its own need for expertise. Different role demands for a different specialization. Hence, it’s you who needs to decide for yourself with respect to your skill. Here’s a link to the personality test that would help you determine your skills. Though these skills are not completely to be relied upon, still, you need to understand your own set of expertise. Here’s the government organized skill development program you can incorporate.
Courses available for the IT jobs:
Here’s a list of different software courses in order to land yourself into your dream role.
JAVA/J2EE & its Frameworks (Struts, Spring, Hibernate)
Big Data Analytics
DBA (Oracle, DB2, MySql, SQL Server)
System Administration (Red Hat, Solaris, UNIX, VMware)
Mobile SDKs (Android, iPhone, Windows Phone)
Animation & Graphics
SQT (Software Quality Testing)
Other language courses(PHP, Ruby/Perl/Python)
The career growth can’t be determined all at once. But if you’d like to sustain in this world of constant upgrading, keep learning and innovating. Also, the one easy step to keep yourself from the effects of losses, show how worthy you can be in other fields as well. Don’t just stick to one field that you’re assigned for. There are so many flavours of icecreams you need to try to be able to justify your position in the company.
The on-site opportunities in this field are quite high, provided, you show your worth. Yes, there’s a scepticism regarding the politics and stuff. But if you’d like to overcome it, show you’re better than the others, don’t just know it, prove it. Usually all the MNCs deal with the international brands as their clients. As long as you’re working for an international client you have some good chances of being called up if you’re good enough. So sit tight and just kleep doing better. You might as well land yourself in a great position.
Trends and the Future of IT industry:
As discussed earlier, the future is all about data and its analytics. Furthermore, The data is running all the major businesses these days. Knowing your clients or customers is the prime motive of any business professional. This not only guides you in the right direction towards satisfying the needs of your customer but also would help you see a great rise in revenue. Understanding the data and analyzing it through analytics is the future. If you want to stay in the race, keep a good eye on the trends and update yourself accordingly.
Though there isn’t a strong prediction that could anticipate how the IT industry is going to churn out in the near future, hence, all you can do is bet on it. Also, no industry is outdated if you strive on keeping yourself up to the changing trends. Change with time. Keep pushing yourself and never find your comfort zone. If you need a comfort zone, go ahead and find yourself a government job. Let me warn you, It’s certainly going to be boring when compared to the IT industry!