One of the most important aspects of a modern website is its navigational quality. Even a website that looks beautiful can struggle to attract and retain visitors if it isn’t also easy to use. For that matter, a site that is unusually valuable in what it offers can also struggle if it’s not easily navigable. As one write-up on this topic put it, you’d never go on a hike without a compass or a map. So, it follows, why would you stick with a website on which you can’t tell how to get around?
Given all of this, we wanted to take some time to discuss solutions, and identify four ways you can make your site easier for visitors to navigate (with a few examples along the way).
Make Everything Clickable
Okay, not everything on the site has to be clickable. But what you want to avoid is having anything that looks like it ought to lead somewhere fail to do so. For instance, imagine you’re selling a product and the listing for it includes a title, an image, a brief description, and a price or a “buy now” or “add to cart” option. While those last options can call out to visitors, some people considering this product might try to click on its image, title, or description as well.
If that doesn’t work, they might then assume that the product is unavailable or that the site is not functioning correctly. This is effectively a navigation issue and speaks to why everything that seems clickable needs to be. Going back to this specific example, a click on the image, title, or description should lead either to a buying option or to a fuller, more detailed page about the product.
Employ A Smart Chatbot
Chatbots earned something of a negative reputation when they first became popular, simply because people preferred to talk to living counterparts. Now, however, several bots have reached a much higher level of intelligence, and can thus be invaluable components of a website.
One example that stands out and which many people will have used at one point or another is Bold360, and an AI chat platform in use at Edible Arrangements and several other popular stores and sites online.
Using the Edible Arrangements example you can see that this chat system is easy to access (an icon in the bottom-right corner of the screen leads the way), and once obtained it can handle any basic questions a visitor might have about the site, its products or services, or even purchasing options. In a sense, a bot like this can necessarily make up for any navigational shortcomings a site may otherwise have.
Make The Site’s Core Purpose Visible
Once you get this idea in your head, you’ll start noticing how many sites fall short of it. Consider a site like Footaction, for instance. It’s a reasonably fashionable footwear and style brand with a primary focus – as its very name implies – on shoes. These days its site tends to display giant advertisements for articles of clothing or clothing brands, keeping the pumps from being front and center (and thus presenting a navigation challenge, if only a small one).
By contrast, we’ll look to one of the more straightforward sites on the web in this regard: Football Scores. This UK site is an accessible resource for scores and stats from football leagues all over the world, and as such its homepage offers a clear, updated list of the latest scores.
In other words, the very thing visitors are looking for when they visit the site is presented to them immediately. Now, not every website has such a narrow, specific focus – but the core purpose should be similarly visible when possible.
Audition Your Site
Perhaps more important than any particular tip, at least before you launch your site, is auditioning it – which is to say, having some friends or colleagues give it a look. If you’re designing a website, chances are you find it reasonably easy to navigate.
But this could be a bit like knowing the way out of a maze you built yourself. Having others test your site can bring issues to light that you may not be aware of, and thereby present you with the problems you need to solve as relates to navigation.
Chatbots have transformed the way brands interact with the clients. The popularity of chatbots has inspired an era of the intelligent business commune of the recent studies by Oracle shows that as high as 80% of the brands aim to include chatbots in their business processes by the year 2020. A lot can be attributed to the finding that almost 35% of the customers enjoy experience delivered by chatbot interaction.
The factors combine to establish that AI-powered chatbots are now making their way to the mainstream with chatbot lawyers, chatbot educators, and also chatbot customer service representatives. Let’s dig deeper into what exactly AI-power chatbots are. What difference do they make and what makes them attain this level of popularity within a short period?
What Exactly is a Chatbot?
Technically speaking, “a chatbot application is a series of software code that can communicate with humans using live chat interface.” Business can leverage chatbots in multiple ways. They can either opt for custom chatbot development or choose a well-known chatbot service provider like Slack, Skype, Facebook Messenger, Drift, WhatsApp, or Alexa for the same.
How do the Chatbots Function?
Technology has gifted us with two types of chatbots, and both of them function according to various methods, the first one being simple chatbots. Their idea of working is pretty simple. They scan user’s messages for specific keywords on identifying which, they reply with the pre-programmed messages.
On the other hand, the second type, known as AI-powered chatbots function according to their ability to process natural language. They apply artificial intelligence and machine learning ability to foster personalized conversation while engaging customers with complicated answers.
Here’s something to help you understand better:
User: When will the store close in New York today?
Simple Chatbot: Hi! We’ll are open until 8:00 PM today.
AI-Powered Chatbot: Hey, Jack, we’ll are open until 8:00 PM today. It looks like it’s snowy here. Dress warmly.
Undoubtedly Jack enjoys a fantastic experience with AI-powered chatbots and so will you, as a user.
How do Chatbots Transform Customer Service Management?
According to Chatbot Magazine, “Businesses can reduce customer service costs by up to 30% by implementing conversational solutions like virtual agents and chatbots”. But merely cutting down the human resource cost is not where their benefits are limited to.
They miraculously transform customer service management into something more promising and rewarding. Here are some of the reasons why we say so:
#1. Better Customer Experience
According to NewVoiceMedia survey, lousy customer service caused brands to lose $75 billion in the year 2017, and this clearly explains why you need to take customer service very seriously. It is probably why there have been significant changes in the way customer queries are handled. We now have new ways to handle customer calls with automated telephone menus.
IVRs have made interactions much more straightforward by letting users trace series questions where response expertly judges the next step. However, this simplicity comes with its disadvantages. You need to go through a never-ending conversation until you reach a pre-programmed destination. And this very fact makes it difficult for the user to keep fresh.
Here is where AI-powered chatbots offer an instant sigh of relief. With them, customers do not have to open up to the agreement to get irritated and instead are provided with an interface where they are heard and understood. And the best part is, customers, do not have to wait in a long queue or explain an issue multiple times.
Not only this, chatbots can successfully replace contact forms. Now users do not have to fill multiple fields for giving their information. Instead, you can have a chatbot talking to them, making the overall experience rather effortless and convenient.
#2. Smoother Customer Journey
Suzzane is looking for an elegant brown leather handbag and shoots up a query on Google. From here, she finds a fantastic marketplace where she eventually navigates to. Thanks to the extensive product assortment, Suzzane loses herself in the website navigation and thus decides to check out another eCommerce website.
As soon as she was about to click the close tab button, an AI-powered help popped up on her screen to render assistance. Suzzane gives it a try and enters the precise information about products she is looking for.
She is now navigated to a dedicated page where all the products of her preference have been listed. She chooses the most suitable one and leaves the website satisfied.
Here’s how the magician of AI-powered chatbots adds value to your customer journeys. They help you transition your visitors into happy and satisfied customers. Additionally, their ability to gain useful insights can help you understand customers better.
#3. Round the Clock Customer Support
Most of the customers tend to throw queries at the oddest hours of the day. And do you think your customer support serves its purpose when they are not available when it is required? After all, they, too, have their patience level.
You really need to be present to answer your customer’s queries at every time of the day, even the non-business hours.
Chatbots offer you this advantage. They don’t get tired or need any time for recreation. You can have them working literally “all day long.” Customers can simply ask questions over voicemail, email, or a live chat and have them handled at any time of the day.
#4. Effective Handling of Repetitive Tasks
According to David Cancel, CEO at Drift, “The goal of chatbots is not to replace humans with perfect simulation but to satisfy the customer needs.”
Let’s understand it better using a real-time example. Consider a buyer who wishes to modify an order for the fifth time in a week.
While this very idea can really have a customer support staff on his nerves, chatbots will merely handle it in a cool way effectively. This proves their value as an aid for carrying out boring tasks like repetitive calculations and database modifications.
#5. Flawless Live Chat at Your Disposal
Conversations with AI chatbots are as simple as interacting with a customer support agent. With an efficient application of natural language processing, they are capable of decoding customer’s messages and provide logical replies timely. Users do not have to keep waiting for the online availability of the customer support staff.
They can simply look for the integrated chatbots and shoot the queries right away. No wonder why Facebook’s live chat support earned skyrocketed profits. Rather, it is estimated that Facebook’s live chat support has recorded 8 million messages exchanged between businesses and customers since its launch.
#6. Chatbots that are Multifaced and Multifunctional
Do you think you can have your staff function the way you want to? Well, we strongly doubt that. You can train your staff, but you cannot change their personality. If they are short-tempered, they may lose self-control pretty easily and ruin the customer experience.
However, this is not the case with chatbots. You can program them to behave the way you want, ranging from professional one to the humorous one. Besides, you can have them perform various functions like handling accounts, providing technical support, or just collect vital customer information.
AI-powered chatbots are not simple “wave of the future” in the customer service ecosystem. They are here to make a long-lasting impression on the industry, transforming the way brands interact with customers more effectively. Having said that, it is still not fair to expect human-like behavior from them, for the reason that goal here is not to deliver a professional-like experience but to ensure customer delight.
Social media marketing is one of the most popular marketing niches because it’s low-cost, ad-friendly, and filled with engaged users that help boost a product or company’s popularity. We can use the power of AI in social media marketing campaigns to improve social media presence.
Despite the growth of other social channels, Facebook continues to be the leading social platform with over 2.32 billion monthly active users. The continued growth of social media users overall has led to more and more businesses discovering the importance of utilizing social for reaching specific, local, industry, and niche markets.
However, you don’t have to implement your social media strategy on Facebook alone. According to Dream Grow, there are currently 15 popular social channels with users ranging from 25 million to 2.2 billion, making the use of a wide range of social platforms integral to achieving more exposure across different demographics for your brand.
How AI is Changing Social Media Marketing?
Artificial intelligence is creating a more efficient and effective way of helping marketers make smarter decisions. With the increase in people dependent on AI-powered techs like Siri, Bixby, Cortana, Google assistant, and others, AI is changing the digital landscape, influencing how people interact with products and each other.
According to a Narrative Science survey, 38% use AI-powered solutions for predictions on activities that are related to business health, customers and machines, 27% use AI for automation of tasks whether manual or repetitive, and 14% use AI monitors and alerts to assess their business status. The data suggests that more and more businesses are integrating AI tech to different processes. It won’t be long before AI will be used to guide the creation of business plans and whole new strategies.
In the case of artificial intelligence for social media campaigns, you can use automation to make your strategies easier to implement. Facebook, for example, can create ads that are hyper-targeted to specific demographics based on users’ past interactions with brands’ social content.
AI vs. Data Analytics
Data Analytics was developed to help improve conversion rates for businesses. It allows you, for example, to know how many people viewed your site, what country they’re from, what devices they’re using, among other relevant data that can help you make more intelligent marketing decisions. However, analytics can only do so much. At the end of the day, humans still need to decipher what the data means and how exactly they can use it for their campaigns.
But that’s about to change sooner rather than later, as artificial intelligence moves in on being able to find relationships in the data. For example, artificial intelligence could determine which times peak activity occurs on your social channels, what the performing content pieces have in common, and what the average buyer personas of your social audiences actually look like.
How You Can Take Advantage Of AI In Your Social Media Marketing Campaigns?
The good news is you don’t have to wait for AI to become even more intelligent, as there are already a number of ways it can boost your social media marketing. Here are some of them:
Start using chatbots
Chatbots are automated chat responders for your social media pages. These bots not only ensure users get immediate responses, but it can also be automated to interact with those who have previously engaged with your page.
(Source: Ashy Bines’ Facebook chatbot)
Let AI create and suggest content
Tools like Signature creates content based on the trends and patterns that you previously created as you can below.
Meanwhile, tools like Cortex takes it a step further by not only generating content but populating content calendars subject to human approval. It does so by investing billions of marketing content from over 33,000 brands and coming up with suggestions fit for your own brand.
Utilize AI-Enabled Advertising Platforms
Facebook is currently the most advanced social media platform in terms of business page functions and ad automation. Facebook has a function called automated ads that allows AI to suggest the kind of ads you should be making for your page.
(Source: Facebook page automated ads)
Ways to use AI in social media marketing
AI is also expected to have a great impact on social media marketing by creating hyper-personalized messages for marketing. Aside from that, AI is capable of providing more powerful consumer and buyer personas. This allows bots to have personalities and talk to customers about a wide array of topics.
In data analysis, artificial intelligence can choose which leads are qualified and unqualified. Since AI takes a shorter time to check than humans, you get data faster and more efficiently. Below are some of the other ways you can take advantage of AI:
Confirm your content to buyer persona insights as closely as possible
AI’s ability to process large amounts of data can help you come up with persona insights. One case study found that leveraging key persona insights can yield up to a 171% increase in marketing-generated revenue. Insights like prospects’ habits, the work environment they function in, and their motivation to spend can all be used to come up with more personalized campaigns.
So whether it’s social posts, blogs, whitepapers, videos, podcast, audio file, pdf, or any other type of content – keeping these buyer persona insights in mind can help you create a solid content pipeline.
Mine your CRM tools for rich customer insights
If buyer personas can serve as windows into the collective minds of prospective customers, your customer relationship management (CRM) is where you can find a host of clues for content that’s able to get individual qualified leads to respond. You can achieve this by analyzing email and social media content, messages, and phone calls. Doing so can give you insights into what exact circumstances can prompt a particular prospect to take the next step.
For example, a prospect working in the creative field might respond to edgy video content, while someone in upper management might lean more towards webinars and white papers. This might’ve taken an inordinate amount of time in the past. But with AI-powered tools, you can automate the mining of rich consumer insights in your customer relationship management platform and turn them into actionable strategies.
Seek authentic, real-time interactions with leads and customers via social media
One of the best ways to use AI on social media is by allowing it to lead real-time interactions wherever there are openings to engage with your audience. For example, there are applications that allow you to automatically send Facebook messages to a user who likes or comments on your post. This provides you an opportunity to draw them into your brand story, encouraging engagement, and shaping your brand as a useful resource.
The 21st century has opened doors to limitless marketing opportunities with the use of constantly evolving technologies. Using artificial intelligence in your social media campaigns is one of the most advanced ways to make sure that your message hits the right audience to get the right kind of reaction from your market.
What other technologies are you using this 2019? How has artificial intelligence helped improve your own social media campaigns? Let us know in the comments below!
Can AI replace the human writers? It is the well-known fact that the days are gone when Artificial intelligence was only being used in Science fiction movies. Whereas it is the time to accept that AI has taken over the human world. It has become a situation like we are living in the science fiction movie world. Due to the advancement in technology, everything is taken up by the robots or bots or chatbots. It could be somehow considered that AI can replace human writers.
Years, before AI generated content and SEO were just a part of a thesis. But now these things are slowly on a verge of becoming reality. We can consider the case of the phones first the telephone was discovered upon evolution the telephone become much smaller and compact. That contains more things than just dialling the people far away. Now the phone version is known as mobiles or smartphones.
The famous content writers are even saying that “People have already started using the Robots and the artificial intelligence to create the effective content and after 10 years people will start thinking how they have wasted such valuable time in making just content”.
EVOLUTION OF AI CONTENT WRITING BOTS
The content writing bots came into lame light when an American Company known as Narrative Science came up with this idea in the year 2010. Whereas the background research was begun 10 years before. And it got worldwide recognition in the year 2013.
It all started at Northwestern University of Engineering and Journalism as part of the research. Kris Hammond and Larry Birnbaum are the co-founders of the Narrative Science. And their first discovery was QUILL using Artificial Intelligence.
This software is basically used to write the content and article’s for school or college level sports events. And articles on the financial earnings of a company. The articles written by this software are very natural and matches human written articles.
The companies like Amazon, Deloitte, Indix, Factset use Quill software for their daily updates.
Narrative Science has got a lot of appreciation and recognition for Quill. In the year 2017, it was listed in top 50 companies who are leading in artificial intelligence. In 2015 they were listed in CNBC’s Disruptor 50 list.
Below are some of the robot writers that are nowadays being used to produce millions and billions of content. After which you can easily analyze “who are the better writers- bots or humans?”.
Quill is the artificial intelligence bot that automatically communicates the crucial data at a scale. It helps in realizing the potential of the untapped data. To make it easier for the people to understand it and get the relevant result. The company Narrative Science distributes it. The NLG or the Natural Language Generation platform automatically generate the content, analyze it and communicate the data the way you want it.
Down the route, Quill gives the users an image of a powerful and a useful NLG technology. And builds up a strong and potential NLG technology. This software performs more complex tasks in an ordinary desktop.
The biggest advantage of Quill is that it has a high ability to generate the potential, targeted and insightful content and narratives from the analysis of the human and machine data taken. It even imitates the style of writing that a sports writer does and can fabricate 1000 more such articles. This indicates that the technology has advanced a lot in making the work of the humans easier.
AI bot quill and pricing
If a Sports article is considered, Quill can create 1000 more articles that are effective and genuine. All the articles are generated instantaneously without wasting a lot of time. The articles created would be different for every sport and maximum would be similar of the type that is written by the Sport’s writer.
According to the technological review, Quill can write up to 1 million words per day. There are a few top companies like Forbes, US intelligence etc those are using this bot.
While moving to the price of this Quill bot, this is not available online easily. After effective research, it was found that the price of the Quill differs from articles to articles depending on the type of story. It will cost $70,000 dollars per year for maintaining the same story type whereas it will create 100,000 stories. And the pricing differs for different story types.
Article Forge is a tool that automatically generates the article if a topic is being entered. It is considered as one of those tools that incorporate deep learning and understanding of algorithms to create the article similar to a human-created article.
It doesn’t just end up with creating the article it manages both material generation and publishing. Whenever you enter a certain topic about which you want to write. Article Forge search about that particular topic and checks millions of the article related to it and then fabricate the whole article in its own words.
It can also be considered as the only tool which checks on different articles and then has the capability to write its own article. It searches and writes an article just like a human being. These things help in creating a very high-quality content. The content written is of high quality and helps in link building.
While creating the content it adds all the Titles, links, videos, images etc into the content automatically.
Below is a content created by Article Forge:
This tool can generate Content in 7 different languages that include English, Dutch, Spanish, French, German, Italian and Portuguese. Articles in all these languages have the foundation as Artificial Intelligence that incorporates in Article Forge. Knowing so many languages makes the tool a versatile tool as it knows some other languages besides English.
People who are interested can have a 5-day free trial. After which they have to subscribe by paying a certain amount. You can register in it on a monthly basis or on a yearly basis.
In the year 2016 for the Rio Olympics, one of the largest American newspaper The Washington Post came up with a bot which was created using Artificial Intelligence known as Heliograf. This bot will post all the updates that take place in the Olympics and also write about the ongoing events and sports. It even creates content about the basic sports aspects.
This bot every morning in the early hours used to post all the updates about the events. That took place just before a day and also updates of presently ongoing games in the Olympics. In which not even a single word would be recommended by the human. The bot itself does everything. Below is just an example that the bot used to post on twitter.
Heliograf: mostly used bot
This bot was developed specially to make the writers free of the task of posting updates on the social media sites. And this bot will just concentrate only on the simple aspects of the games like updating the scores, medal counts for different countries etc. It focuses mainly on the things that are data related and statistics related. Which provides free space for the writers to concentrate on other complex tasks.
Till the year 2017, this bot created 850 articles including the high school sports update and automated sports earnings which the bot does with much more accuracy than the human beings. Heliograf Bot won the first award for 2018 Global world Biggies award in the field of “Excellence in the Use of bots”
This is what the judges of the Global Biggies Award had to say about the Heliograf Bot.
Whereas, now this bot is not available for sale in the public. The full rights are with “The Washington Post” which they don’t want to bring it to the market.
It is regarded as one of the most convenient and easy to use tool for Article editing. And this tool is free of cost. We just have to enter the text that we want to check and edit. After which it highlights all those sentence’s which are complex and hard to read and all those words which are adverbs and are excess in the content. It even shows those phrases which have passive sentences and are needed to make them in to active.
You can see clearly the tool here is styled according to a document. It highlighted different phrases which have different problems. It even shows the readability score and whether the content is good enough or not.
There is one another bar after the readability score. Where you can see the reading time, letters present, characters used, total number of words etc.
Once you have completed all the editing in the content you can download the file .html extension directly in your desktop or laptop. And the most amazing thing here is, it is free of cost. You just have to download it for your desktop or laptop.
Wordsmith is another Natural Language Generation or NLG platform that takes down all your data and transforms it into a narrative insight. Frames the whole data into a narrative story and gives it a more human touch. For the different industry and the medium how they communicate.
The world’s largest Newspaper media group “The Associated Press” use this Wordsmith bot to generate effective quarterly earning articles.
The Associated Press uses the platform Wordsmith which was developed by the Automates Insights. It takes the raw data provided and then transforms it and different stories can be published easily that could be comfortably understood by the normal people. This involves all the earning details covering quarterly and more stories including the previous efforts.
Not only about the financial earning Wordsmith even went to write about the Sports leagues most of the school leagues, college sports and small basketball or baseball leagues.
The biggest warning that comes up with Wordsmith when you opt for it is. It requires a lot of human instruction to write down a relevant and effective content.
The financial business of Wordsmith
Firstly, we have to give it all the raw data whether it is for sports or for quarterly earnings for a financial business. Then we have to arrange all the data in a systematic manner according to the industry to which it belongs. Before providing all this to Wordsmith it should be checked that whether it could interpret it and narrate it accordingly. For which human beings have to create a template accordingly and provide the guidelines to the bot to work efficiently.
The Associated Press provides all the guidelines in an AP style format among all the templates, to write the reports. After giving all the details to Wordsmith it will provide a report. Wordsmith works for all the platform irrespective of the industry it is going into. NLG is not just for the big companies and supports only the huge MNC. It is for everyone who wants to get benefit from it.
While coming down to the price. “The Automated Insight” has not mentioned the price anywhere. If anyone wants to know more about it can go up for a free demo and know about the price.
ARTICLE GENERATOR PRO
Article Generator Pro creates the content which is plagiarism free and requires less human input. You just have to give the topic it will create awesome content related to it. The articles generated by Article Generator Pro are professionalised. You may require a content for the different purpose may be it for the school essay, college assignment, or business work. It will give you the best content without any plagiarism and gives an edge in content fabrication.
You just have to fill out all the required things. Like the topic, a number of words you want to concentrate, text rewriting, images required etc. After giving all input the Article Generator Pro will analyse everything and create an effective article. Not only just an article it can create an essay, thesis, report etc.
As we know everything comes with a price. You have to subscribe to it. To avail the automatic article generation.
But, if you opt for this tool it will automatically do research on the given topic. It contains a smart inbuilt algorithm which helps in reframing the information that it got from various searches. Basic, user input is required nothing more than that. Automatically write the bibliography and gather the images to have an effective content. In total it can be considered as a cost-effective tool for content generation.
ADVANTAGES OF BOTS
- AI bots can effectively reduce the workload on the humans. Like it improves the area of growth and provides the writers with a wide area to experiment and get good feedbacks.
- Time taken can be reduced. The bot can help the writers partly by giving him the lines. The writer can use his creativity and incorporate this lines. That’s where an effective content comes up.
- In content marketing, there is a lot of work to be done. From creating the content to using relevant keywords, using the images etc. Ai bots can replace all these kind of hectic works.
- The technology keeps on evolving. In the field of AI it is never ending so it is expected to have a lot of advancement in Artificial Intelligence that will make the work of writers easy.
WHY CAN’T THE HUMAN WRITERS BE REPLACED?
If you are worried thinking that may be AI can replace the human in generating content. And maybe you are worried about your future as a content creator. Then there is nothing to worry about it. Below are a few points which will help you build up your trust on that human writers are irreplaceable.
There are a lot of people who are still not sure about AI and its application in technology. There are a lot of reasons which influence these facts may be because of the Mass media, cultural backgrounds. Usually, people will like to trust a human being than any bot or the algorithms that are embedded in it.
Moreover, when the creativity factor is considered. Bot are machines which are not at all creative as a human being is. The way a human can convert his emotion, and creativity into a content can’t be found in a Robot.
This is another major factor in creating mistrust for Robots in humans.
Bots don’t have Human Sense
Bots, Robots these things are made by humans to ease human work. That doesn’t mean that they could replace the humans. Bots don’t have any emotions, love, hate, memories etc. they can’t even show preferences. Which a human being has. Writing an article, blog, poem, story etc. should contain a human touch and feel. Bare sentences consisting of words can’t impress and draw a person’s attention. Whereas a human’s deep thoughts scripted into a content can.
When we move towards stories. A person tells a story which he has experienced or heard. Similar a person writes a story when he has experienced or something has impressed him. These all things the Robots doesn’t have.
There are a lot of tools available on the internet platform. Which can write the content for you or just rewrite the content if you enter the original one.
This is the original content written by a human being. Whereas below is the content that is just rewritten by the bot.
These two images show a huge difference in between. The Bot created content just changes some words and their meanings. Which makes the whole content different and not to the point. You can know easily which is bot written and which is human written. It has a clear difference.
All that a content needs is a human touch, his strategy, feel, experience, instruction to carve out a wonderful article.
Bugs in AI creation
AI creates a lot of content in just some time. This is one of the major drawbacks of AI. Because a number of contents will have a number of bugs. And it does tons of action in a few seconds which increases the risk of having a lot of mistakes.
If you have a typo error in one post then it will show up to all the customers. And everyone could easily view it. For which again a human hand is required. To remove all this kind of errors.
People are always curious about new things that come up in the market. But everything has some pros and cons. Similarly for a chatbot if it is in a discussion. It will stop after a certain extent and can’t continue after it due to its programming. And sometimes it gets some bugs in it also.
Bots are very expensive
The content generated by the Bots are very expensive. Above as we have discussed Quill it charges $70,000 per year to generate the contents. Being a content writer I have been using Hootsuite to manage my social media campaigns.
Here, for the first one month, you have a trial period after which you have to pay some amount on a monthly basis to be a member and use this bot. It is not too much expensive as compared to Quill. Here you can manage all your social media ADs, campaigns etc. You have to just set the things like in which social media platform what you want to post and at what time. According to the time and information given to it, the bot will post accordingly.
You can even avail a free demo of the Hootsuite. You have to go the free demo place and register your self then the Hootsuite people will revert back to you.
For a bot, every instruction has to be given by a human only. It can’t work on it own and it is very much mandatory for a human touch. Apparently which means you get only that, what you pay for.
Bots connection with Humans
Bots can’t be related and can never be as sympathetic as human beings. Unless a Robot comes travelling from the future.
Suppose we consider a statement “Digital Marketing has become an important and primary thing for any company’s marketing strategy these days”.
Why does this sentence stand so still and powerful? The connection of one human to the other who relate to each other. And experience the different things that are going around them. There are a lot of people who are on social media, follow blogs, Videos, youtube. Why people follow the PEOPLE, not any bots? because people connect people, People doesn’t connect bots.
This is where we come to a conclusion Human writers can never be replaced by a Bot. Because human connects to human, not to bots. And the connection is always an important and primary aspect of writing.
Is your IT job secure?
Well, the IT industry is something that one can’t easily predict. Even if a niche of IT is booming, the next moment it can go down any time. The best thing to count upon is data. Even if there’s a complete change in the industry, still, data is something that everyone needs. Yes, with the introduction of GDPR that field is also under scepticism but don’t worry, some of the other data is needed to be taken care of.
Statistics say that the average time an employee works in one particular company has gone down to 4.2 years. Gone are the days when the employees used to work for 40 years and then enjoy their retirement. It’s said that by 2020, 65% of the skill you possess would be of no use. That in itself shows the kind of improvement you need to make on your skills.
Is AI a Threat?
You can take the example of Artificial Intelligence. AI is expected to take over the jobs of a number of executives especially in the field of customer support. There has been an influx of the chatbots in the industry and the companies are using them well. These bots have an instant answer and wouldn’t take much time before coming up with an answer. If you’d like to read about AI, read here.
The introduction of AI has put a number of jobs in trouble. Employees are worried about their jobs and are not certain till when they’re going to last. There are a few jobs that might face hard time standing in front of these technological advances. Let’s look at a few of these. Also learn how our day to day technologies are dependent on AI.
What are the job roles in trouble?
Customer support replaced by the ChatBots:
The customer support is a field that has quite a great employment rate, especially in India. In order to cope up with the high hourly wage rates, the western country organizations rely upon Indian and other eastern countries for these services. The customer care executives are paid low here but still a payment is a payment. In order to avoid this, chatbots with higher intellectual levels are being incorporated in this field.
These chatbots are intelligent, quick to reply and they are scarily empathetic. If you’ve come across Google’s Duplex, then you’ll understand what we are talking about. About 90% of the people talking to the bot couldn’t recognize it was a bot talking to them. Hence, there’s a large scope for AI to take over the bots.
Automatic programming replacing the coders:
The automatic programming is said to be the next future thing in the IT industry. There are multiple speculations as to the possibility of this. But, GitHub aims to make the coding more automated. You can read about the same here. Though there are high chances that these automatic coders might hit the industry anytime, still it’s definitely going to take a good amount of time before they take over the manual programmers. So be prepared for this upfront and make sure you don’t invest all your eggs in one basket.
Automated testers to replace the manual testers:
This has already started to roll. If you’re an IT enthusiast or if your friend is working in the testing field, you’ll know that there’s an automatic testing already. Though this automatic testing is not entirely automated yet, still there’s a high possibility of it turning into completely automated soon.
So keep yourself from sticking in this field and explore other options. Yes, testing is easier when compared to others but it’s going to lead you nowhere if you get stuck in this.
Data Analysts replaced by Analyzers:
Data Analysts are the ones who analyze the customer or client data. They are supposed to have a brief understanding of the upcoming trends. With the inception of AI, devices are being developed that can observe this automatically. The key performance indicators are analyzed and better results are put forth by these analyzers.
Layoffs in IT jobs:
IT jobs are never really reliable. There can be a sudden change of trend and the sudden change of the clients. If one major client decides to drop out of the deal, thousands of jobs fall in jeopardy. Hence, you can’t really rely on the job. Keep updating yourself in a new field. Show your expertise in different directions so the company knows your need. This way your worth is not overlooked. You can learn further about these statistics here.
Different roles in IT jobs:
IT which is the abbreviation for Information Technology is one of the most fluctuating and highly employing jobs. One needs to get a great idea of what they are stepping into, before starting their careers. The statement is no better suits for any other industry than this IT industry. So without further ado, let’s jump into the different role descriptions so you’ll know what to choose.
1. Software Developer
2. Network Engineer
3. Network Administrator
4. Computer Scientist
5. Systems Analyst
6. Business Analyst
7. Tech Support
8. IT Consultant
9. Software Tester
Read further about the roles in IT industry here.
How much do they pay?
If you’re a graduate and have a computer science degree, there’s a high possibility you’ll land into an associate software engineer job. This would pay you around 3.5 LPA and this might change according to the industry standards.
A data analyst would be paid a starting salary of 4.5LPA and the hikes would be pretty awesome. There’s a good chance you’ll be paid higher when yous tart switching.
The developers are usually paid the same amount as an entry level in MNCs (3.5LPA), though the scope of growth is pretty high and the chances of layoffs are quite low.
This is another job that might keep you interested while you’re at it, but once in case you’re out, you’ll know nowhere to go. The salary is the same as stated for the developer and the growth in this role is bleak.
You either need a good expertise in the field or have the respective degree to land yourself in the job. The salary for an entry level would be around 5.5LPA and the hikes would depend upon the performance.
One of the most important roles and the pay is according to its worth. The job is tough and head blasting, but the incentives and pay are as good. The initial payment for the entry level would be around 6.5LPA.
Which information technology job has the highest salary?
As you’d all know that it’s the CEO who would be earning the most. But the salaries of CEO might change from time to time and it doesn’t completely come under the IT sector. So let’s look at the highest paid salary for an IT operating executive.
Well, it’s the Software Architect who earns the highest out of all the remaining technical executives. In India, in a well reputed MNC, a software architect would be earning about 21 LPA. That’s just for the start. If the respective person lands himself with some great experience could also earn about 3Lakhs per month, which totals to 36LPA
Which IT jobs are in demand?
The next big thing in the IT industry. The future of the world is going to work on data. In the world where the concept of astrology is believed without any proof, data is the one that people should invest their dollar in. You can see and understand the various trends basing upon this. A data scientist gathers all the information and uses it in the right areas. If the data scientist belongs to an e-commerce industry, he/she would try to figure out your likes and show the appropriate products.
Machine learning is a way for machines to learn and understand the different scenarios through Artificial Intelligence. On the verge of making the future of the mankind easier, multiple measures are taken. Out of all these measures, the one that everyone’s counting upon is the Artificial Intelligence. The machines are designed in such a way that just like the humans, they start learning from different occasions. All the things that happen around them are registered in their storage and the future performance would be based upon those incidents. There’d also be a few protocols installed right before their operation to avoid any unwanted situations.
In the generation where there’s a fear of losing data, cloud storage came for the rescue. The cloud storage is essential in protecting the data and keeping it away from all the dangers of losing. Though there have been a number of vulnerabilities in the access to these data, still experts are working on to make these as secure as possible. Learn how cloud computing is essential for the IT industry.
Another huge industry that hasn’t yet received the recognition it should have. Big data is the process of collecting and storing various pieces of data. These data are later utilized in making the appropriate choices. Depending upon the data collected, the further categorization and taking appropriate steps are done. Hence this is one of the other industry that you can actually count upon.
First of all, Blockchain technology is something that all of us have heard of. Also, the kind of waves bitcoin managed to create in the world of digital transactions is unmatched. Blockchain was able to make some really transparent and secure transactions. These transactions for their transparency on the digital level can’t be manipulated either. Not just that, blockchain is recently being incorporated in the advertisement platform as well.
Which IT job is right for me?
Every IT job has its own need for expertise. Different role demands for a different specialization. Hence, it’s you who needs to decide for yourself with respect to your skill. Here’s a link to the personality test that would help you determine your skills. Though these skills are not completely to be relied upon, still, you need to understand your own set of expertise. Here’s the government organized skill development program you can incorporate.
Courses available for the IT jobs:
Here’s a list of different software courses in order to land yourself into your dream role.
JAVA/J2EE & its Frameworks (Struts, Spring, Hibernate)
Big Data Analytics
DBA (Oracle, DB2, MySql, SQL Server)
System Administration (Red Hat, Solaris, UNIX, VMware)
Mobile SDKs (Android, iPhone, Windows Phone)
Animation & Graphics
SQT (Software Quality Testing)
Other language courses(PHP, Ruby/Perl/Python)
The career growth can’t be determined all at once. But if you’d like to sustain in this world of constant upgrading, keep learning and innovating. Also, the one easy step to keep yourself from the effects of losses, show how worthy you can be in other fields as well. Don’t just stick to one field that you’re assigned for. There are so many flavours of icecreams you need to try to be able to justify your position in the company.
The on-site opportunities in this field are quite high, provided, you show your worth. Yes, there’s a scepticism regarding the politics and stuff. But if you’d like to overcome it, show you’re better than the others, don’t just know it, prove it. Usually all the MNCs deal with the international brands as their clients. As long as you’re working for an international client you have some good chances of being called up if you’re good enough. So sit tight and just kleep doing better. You might as well land yourself in a great position.
Trends and the Future of IT industry:
As discussed earlier, the future is all about data and its analytics. Furthermore, The data is running all the major businesses these days. Knowing your clients or customers is the prime motive of any business professional. This not only guides you in the right direction towards satisfying the needs of your customer but also would help you see a great rise in revenue. Understanding the data and analyzing it through analytics is the future. If you want to stay in the race, keep a good eye on the trends and update yourself accordingly.
Though there isn’t a strong prediction that could anticipate how the IT industry is going to churn out in the near future, hence, all you can do is bet on it. Also, no industry is outdated if you strive on keeping yourself up to the changing trends. Change with time. Keep pushing yourself and never find your comfort zone. If you need a comfort zone, go ahead and find yourself a government job. Let me warn you, It’s certainly going to be boring when compared to the IT industry!
If you’re a firm whose key concentration is B2B, then this B2B trends in 2018 would be something really useful to you. Often we see even after all those continuous efforts, still we lack in making an impact on our business. Attracting more businesses towards our firm becomes a tough nut to crack. Well, if you’re under such a situation, then you are in dire need of a serious upgrade. Check with all the points mentioned below as I’ve picked the best ones for you. If there seems to be a lack in any one of these, do act upon it quickly.
Content and Slides marketing:
The content marketing has been for a while in the market and I’m pretty sure it’s here to stay. Content writing is the first and primitive most section required for any website that intends to sell services. The respective blogs show their expertise in that particular area. It also attracts the audience or viewers who need information or services from that particular topic. It’s been proven that the services websites with blogs were able to generate 160% more leads than those who failed to maintain one. Content marketing enhances the chances of your brand recognition. You can further read the tips and tricks of content marketing here.
The slides have not been so acclaimed in the market but in my opinion, slides are an easy way to share the information. They are easy, on point, don’t claim much time and most of all slides are interactive. Every other slide you visit you are welcomed by images and short notes rather than those big blog posts that some might be annoyed to read completely. Slides are time-saving and people with less patience or who don’t have enough time in their lives can go with it.
Customization with AI:
Customize your website with AI. Yes, if you’d like to stay ahead in the race and ahead of your competitors, this is a must. Artificial intelligence is going up and up day by day. AI has the capability to interact with your clients directly and individually. It doesn’t just give vague answers to their query, whereas it understands the situation, analyzes and gives the best possible outcome. This enhances the bond between the firm and the client in the most efficient way.
To add to this, artificial intelligence plays a prominent role in figuring the faults in your website. A few tools that can optimize your website and figure out all the vulnerabilities in it. These tools are quite essential for the small to big scale firms.
Account Based Marketing(ABM):
If you don’t already know what an account based marketing is, let me help you with it. ABM is a process of client acquisition through specific marketing. Being specific and particular while marketing is always beneficial. Similar is the situation with ABM. In ABM, a customer or client is targeted directly and individual measures are taken to acquire them.
For example, if I am a law firm and would like to attract the mobile giant Samsung as a client, just sending out field specific emails to all such clients won’t do me any good. A certain individual attention needs to be given to show them how important they are to us. How you’re going to take care of their needs with utmost responsibility. That’s what ABM is. It’s like individually catching the particular fish that you need rather than throwing a whole piece of net in anticipation of finding that particular fish in it somewhere.
LinkedIn, after the acquisition by the software giant, Microsoft is now more popular than ever. B2B businesses have been benefitted the most from this. Through linked in the clients and firms could find each other based upon their requirements. If you’re a firm deal with SaaS, there can be queries you can address on LinkedIn and they’d recognize you. This increases the chances of you having a business with them.
Video and Podcast Marketing:
Video marketing, though has been for quite some time on the field, has been upgrading ever since. In this generation where everything needs to be in a blink of an eye. Video offers just the facility in sharing the information. Videos are fast, interactive and influential in most of the cases. Attaching a video to your blog also increases the stay time of your visitors.
The podcast is the other kind of media marketing. When you write a content, the viewer might not always be able to read it. As it’s highly impossible for a person to read and do some other job at the similar time. So podcasts offer you the flexibility of doing some other work while understanding the concept.
Implementation of AR:
Augmented Reality (AR) has been ruling the current real estate world. It’s certainly going to grow much larger than ever. In augmented reality, one needs to turn their camera on and place it to the location where they want to put the product. On the camera, you can see the product is placed at the appropriate location. The dimensions with which it’s said to be made is also accurate.
If you’re a product based company, instead of sending your clients the desired products, you can give them a good view on how it looks. They can sit at home or office and understand how it looks in their respective place. After having a good look they can straightaway place the order. This saves time, effort and stress.
Introduction of Marketing Automation into your business:
Marketing automation is one another important aspect in marketing these days. Marketing automation is highly required in order to make the work less stressful and more efficient. his automation is said to be used by about 80% of the businesses and is expected to have raised by 51% when compared to the 2014 statistics.
This automation collects the data from the prospects and then you can utilize this data to convey the appropriate information to the respective audience. This has a high relevance rate and the rate of conversion would be substantially higher than any other way. You can customize the automation tools in a way that it sends out the marketing emails or messages occasionally and keeps your audience stuck to you.
You can further read about marketing automation here.
Voice Operated Searches:
The next big thing that’s going to rule all over the world in a few years. People who can’t really use their hands in certain situations, tend to use the voice search instead. You must have seen Siri and Google now being so trendy. Out of which, Siri, which was founded in the year 2011 has been used by 66% of the users and Google by 33%. The rate of usage of these voice search engine is expected to rise drastically.
Voice operated searches are expected to be used more than 50% by the end of 2021 which is some great number. This shows the kind of concentration one needs to put on this. So while writing a blog or telling about yourself, do use the keywords that suits the voice search. Read further about this here.
In order to read further about this, do go through this article. and if you’d like to go through the statistics, visit here. For an in-depth statistics, visit this article.