WHAT IS SEO?
Attracting the quality traffic in the whole world. Quality traffic here means attracting those customers who more interested in your business mostly the products that you sell. Instead of attracting random people who don’t even know what your business is all about.
Gathering more amount of traffic. When people start visiting your website and start admiring your website by clicking on the search engine results page, more traffic comes up.
Getting more organic results. For generating more SERP results ADs are very important. Organic traffic is a way in which people come to your website organically without any requirement of payment.
WHAT IS CONTENT MARKETING?
Grab the customer attention and create the leads.
Increase the number of customers gradually.
Generate the online sales and try to increase it.
Create the brand awareness in the customers.
Try to engage the users in an online community.
CONTENT MARKETING AND SEO OVERLAP
OPTIMISATION OF KEYWORDS IN CONTENT
Optimising the keywords while a content is being published. Here the mediator is the content because whenever you write a new article that means a new keyword that Google has to check. A number of keywords mean that easier you can attract your target audience.
GOOGLE INDEXING OF CONTENT
The number of pages in the content will increase the ranking in the Google listing. The increase in the number of content means an increase in the Google Search Engine listing. Giving Google more chances to do indexing. Whereas quantity is not enough, targeting the potential audience and identifying the relevant keywords also has the same importance.
CONTENT AUTHORITY BY SEO
You can easily increase the content authority if you have an effective and attractive content. It even helps in increasing the Google search rankings. Descriptive content that contains the inbound links, keywords, infographics etc. Increase the user experience which will automatically increase the Google search metrics.
DIFFERENCE BETWEEN CONTENT MARKETING AND SEO
SEO attracts the users by making them see their brand in the search engine. Later helping the company to climb up on the Google search ranking list. Whereas by using the content marketing strategy users get the direct appeal that means direct targeting of the users. Which requires backing up by the SEO.
The primary focus of the SEO is search engine visibility and ranking. Whereas, the main focus of the content marketing is to give the best customer experience.
Below are some important differences that are present between Content marketing and SEO.
The viewer experience doesn’t affect the search engine rankings but the optimising the reader experience is the domain preference of Content Marketing. If you are fabricating a content with the users in your mind and without caring what the search engine wants from you. This is where you became a full content developer leaning completely on the content which is also known as the passive content making.
This is the area of the SEO which doesn’t require developing a content marketing strategy. It just includes the things like optimisation of the website according to the device used like mobile phone, desktop, tablet etc. This also helps in improving the website speed, the creation of the sitemap of XML and submitting it, doing the site navigation by optimising and organising everything. It also does some other works like finding the crawl errors and removing the duplicate content. It involves a little content part for a certain area only. But the role of content marketing strategy is inactive here.
SEO can only generate the effective traffic to one’s website but can’t secure those conversions immediately. On the other hand, the content marketing strategy does a lot more than this. Because once a lead comes to your site content has all the potential to convert that lead to an effective customer. Just making them learn what your company is about? and what you actually do? Which actually motivates them to buy something from your brand.
Content marketing can target the links manually, we can’t control it. Whereas, if you start taking the natural links to do an effective link building by your self. Whereas, this work the SEO should do. The referral traffic should generate the inbound link building. But the important source that involved here to generate links is the Authority- that very essential to rank high in Google search engine rankings.