If you ever have seen some string of emails from a brand, then you’d understand this better than anyone else. Email marketing is the exposure of a certain brand to its customers and the different kinds of promotions it makes. Email marketing has been on the field for so long but the actual reason to be surprised is that, still many of those marketing experts, miss out on a few of the important things that make them lose their potential customers. So, that’s the very reason why we have come up with this article to help you overcome those mistakes and provide you with some of the useful tips.

Better late than never, let’s learn some of those important factors that might help us in retaining those left while you still can. Here are a few things to keep in mind.

1. Lost a contact? Never mind:

If you happen to lose a customer, don’t bother. If something is meant to stay, would stay. Just make sure that you went nowhere wrong and they still chose to leave. This is the best thing ever to happen, as these contacts would only be ignoring your emails and it’s like an easy elimination of the unwanted ones. Now, once these contacts leave, your width at which you need to put your energy in is narrowed down. This leads to a better efficiency and better conversion rate. So it’s always good when a subscriber, unsubscribes.

2. Easy to unsubscribe:

Never piss your customers or contacts off. These contacts spread the word and might do even more damage than you could ever expect. So refrain yourself from making it a bit harder for the contact to unsubscribe, with an intention of making them stay. Forced things never go the expected way. So if they want to leave, give them an easy way out, this will at least leave a positive impression on you.

Email Broadcast

Credits: Flickr

3. Know the right words:

The first two sentences are the basis for any important mail. It can make or break the purpose of your email. Use the right words that grab the attention of the reader and has an impact that stays with them for a long time. This impression is something that decides the future of your business with the viewer and they might eventually turn into a customer as well. So the right sentences are the way to go.

4. Straight to the point:

Don’t ever flush your email with tons of content and information. This will eventually lead to boring the viewers. Emails have always been a source of short messages and it’s supposed to be important as well. If your email doesn’t qualify these things, then refrain yourself from hitting that send button altogether.

5. Know your audience:

Know your viewers and divide them into particular categories with all the information you have on them. This increases the relevance of your emails and generates the interest in the viewers. If you send multiple emails to all contacts that you get, then there’s a high chance that the viewers are going to unsubscribe from receiving them any further. Here, this kind of unsubscribing is uncalled for and if carried on the same way, this might lead to a loss in business in the form of valuable customers. Hence, classification and sending should never be overlooked. Also, keep in mind when you’d be sending the emails. Don’t forget the time zones, because no viewer would want his sleep disturbed unless it’s of high importance.

timing of mails

Credits: Max pixel

6. Use appropriate images:

Appropriate and attention-grabbing images are the prime step in attracting the customer when they visit the page. Don’t make your email boring when they can actually be decorated with a wide variety of eye-pleasing images. Pictures speak thousand times louder than words and it gives a better clue for all those lazy readers, who’d rather prefer to go back than read your content. Show them it’s as useful to them and worth the read, with your images. Last but not the least, make sure that you have all the copyrights for the images or else you might fall into trouble for this.

7. Keep Learning about Email marketing:

Email marketing deals with the mindsets of your contacts. These change from region to region and from field to field. So there’s no particular thumb rule you could use to grab the attention of your viewers. Learning is the only basic thing you need to keep in mind. Keep testing with multiple kinds of emails and check the bounce rate and the response rate together. Yes, there’s a bounce rate for emails as well and is certainly essential if you’d like to know where you’re going with this. So mark all the analytics and keep learning. Learn, learn and learn until your metrics reach the excellent grade.


Credits: Public Domain Pictures

8. Landing page:

Make sure you provide the right landing page with the right link to your customer. This might seem to be one of the most basic things but as a matter of fact, not everyone remembers this and sends them out. So when the customer intends to open up the link and further understand about your message, they can’t. Guess what! You’ve just lost a potential customer or maybe some millions of bucks. So never be negligent, do your job with perfection, even though if it doesn’t seem to be the right one, still give your 100% to it.

9. Email Rendering:

Have you ever sent a mail and it turned out to be a lot different from what you actually wanted it to look like? It’s because different systems, OS or models respond differently to certain HTML codes. This leads to a different representation of your emails. On most occasions, this happens on a mobile. Hence, before sending out an email, make sure you know how the viewers are going to receive it. For that purpose, we have multiple compatibility tests available online to check how it’s going to appear on your viewers’ screen.

These are the few most important things one needs to be aware of before sending out mass emails. Following these would certainly have you see a fair amount of increase in traffic for your campaign. For further depth on this, you can also listen to what the professionals have to say about email marketing here.

If you would like to hire the professionals to do this job for you. You can reach out to us anytime and we can assure that you won’t be disappointed. You can find out more about our email marketing services here.

Siva saikumar

Working as Digital Marketing Manager at Softscripts