Have you ever wondered why content writing is considered to be such a big thing? Before going to the tips let me just brief you the importance of content writing. Content writing has taken the world of marketing by storm. How? I’ll tell you! I’ll also tell you how content writing would help you in your business.

Content writing for business: 

You’re a website who has just started and don’t have much of a brand recognition. What are your ways of familiarising your brand with the people? or getting more clients for your business? There are ways like having your video go viral but the chances of getting such videos, related to your business, are quite low. In this scenario, the best way to grab the attention of online fanatics is content writing. A good content writing is a direct indication of the kind of website you’re running. Higher the quality of the content higher is the chances of attracting the clients towards your business.

Content marketing Generates leads

Source: Hubspot

As you can see from the above picture how important it is for an organization to keep blogging, other than just concentrating on their own product.

Content has an incredibly strong grip on culture formation. Content writing not only helps in the free marketing for your websites, but it also brings the traffic to your website. Traffic stats are important in showing the kind of recognition you have in the world of internet and it simultaneously shows how seriously you take your business. It shows the potential clients the relevance to their field of work and how diversified you are. It is a way of convincing the hearts of the visitors and showing how good you’re at it.

Not just that, we understand how bad one needs to spend on website maintenance and for the very same reason, a good ROI is something anyone could use. The better you are, the better advertisements you attract. So let’s not delay anymore and just get to the tips how you can improve your content writing.

All the tips you needed to stand out in 2018:

Things to do:

  • Make sure the content is relevant to your website and your business.
  • Plan it out rather than just jumping on it. Find all the relevant websites that could help you in this process.
  • Take it slow, don’t rush. Understand every little situation and how the world of content writing works.
  • A good title is the one that attracts the attention of your customers. Try a catchy one!
  • A trendy topic is always the one to go for.
  • Stick to the point, don’t dwell from one direction to the other. Know your job and execute it accordingly.
  • Understand your potential customers and what they actually need.
  • Produce quality content, don’t go with all the quantity tips. If your content doesn’t have enough quantity, try to finish it with a good quality rather than going behind the quantity theory.
  • Pictures and infographics are something you should never forget to put. Infographics are an easy way for the reader to understand the story of the article.
  • Understand the statistics and work on it! Analyzing any situation shows how thorough you are and how strong you are on your point
  • Use attractive images and the most relevant ones to make it easier for the visitor to read.
  • Kill the ideas of using any foolproof methods. The more genuine and honest you are the more traffic you’re going to get
  • Always credit the websites if you’ve borrowed some information or images from them as it’s their stuff, let’s just appreciate them a little. That’s all they ask for.
  • Google has multiple ways of listing your content on top, so don’t go on searching for different tricks, rather just concentrate on what you need to do and what you’re good at and the traffic would flow on its own.
  • Content writing is one part and standing up for what you say there is another. As I said in one of the previous posts, do what you say and say only what you can actually do. No fake promises or fake content should be entertained.
  • Come up with innovative ideas, the ideas that catch the eyes of people.
  • Write in a way that even if the content is simple it still get its attention.
  • Your content might not garner enough views, likes or comments in the initial stage but sooner or later it’ll get all the hype that it deserves. Good things are never gone unseen.
  • A little humour never killed anyone, so even though if it’s a business website, you can still make some unprofessional healthy humour in order to bust off some stress.
  • Maintain your website with an impression that it’s a one-stop place for reading, and also for all the information that they need in this field.
  • Last but not the least, enjoy your work, it’ll surely reflect back on your article!

Things you need to avoid:

  • Don’t try to be so diversified that your website loses its authenticity
  • You are never supposed to write it clumsy as it’ll only keep visitors from visiting your  website
  • Blackhat methods are something to stay far away from! Don’t indulge yourself in activities like key stuffing or multiple backlinking, as it would only hamper the image you’ve been trying to create all this while.
  • Don’t forget crediting or providing the sources from where the information has been gathered, or it may lead to some serious troubles.
  • Good grammar is never a sore to the eyes, so avoid making any grammatical errors.
  • Don’t restrict yourself to few articles. Write as many articles as you can so one doesn’t have to go to any other website for further information.
  • In the process of looking for attention, don’t go and share the article everywhere, rather concentrate on one particular social website. It’ll keep you from looking desperate.

Related image

As far as my experience with the article writing goes, I think these tips would be enough for any beginner to come out with an impressive article. You might think this is a huge list, will I be able to remember all of this? Well, I went through the same phase, I collected the tips from various websites and listed them down. A momentary look at these tips would show how well you’ve improved day by day.

Once you’re done with these tips, I’d recommend you to go through the SEO (Search Engine Optimization) techniques. That’s what you need if you want to place yourself well above the rest i.e., you’ll be ranked higher in the appearance of results, when someone searches on the same topic in google.

Here’s a link if you want to learn further about SEO: How the Local SEO helps in the growth and visibility of company?

If you want a professional to handle the SEO part for you, here’s a glance as to how we could help you out in this scenario: SERVICES FOR SEARCH ENGINE OPTIMISATION

So that’s it enjoy writing!