Creating a business or company logo is easy and uncomplicated, right? Well, think again. There is more to making a company’s visual identity than just putting a name in a box and calling it a day. This article gives you 7 tips for Logo designs.
Graphic designers are in, for the most part, high demand, and it is for a good reason. Keep in mind that a logo is, more often than not, a business’s first impression, a visual representation that can influence a consumer’s brand apprehension or reaction, buying decisions, and all-embracing attitude toward a product.
Today, we reside in a community decorated with brand logos. Even youngsters who cannot yet fasten their shoelaces know many logos or can recognize what products and services a company offers. So, to those who are about to start their brand design journey, here are some essential tips that you should know on crafting a great logo.
Be Clever and Unique
A company logo is what aids in distinguishing a brand from its competition. Therefore, it is crucial that the logo stands out or stick out from the rest, something most businesses contest with.
In many instances, an act of imitating is the most excellent form of flattery. And when it comes with logo design, this should not be the case. The most critical thing in logo design is to create or craft something that you think is unique from anything already out there.
If you want to stand out from the competitors, you need to strive hard to be different. That should be your aim. But here’s the thing, once something takes shapes online, there is merely no way to assure you that it will not be used in some form or shape in another medium.
Logo designers who are doubtful or skeptical of the uniqueness of their design can, believe it or not, inspect for plagiarism on websites like Logo Thief. Crafting an eccentric plan is not all about steering clear from imitation, but about creating something that’s out of the ordinary. Think creatively! You can try shieldco backlit lobby signage as well.
Know the Brand
Sure, a logo is just an image. However, it is also a visual representation of a brand. You must keep in mind when designing; the logo must influence a specific audience. It would be best to jot down what you understand about the brand or make a mood board with pictures that evoke the brand’s ideology.
However, be careful of becoming too inspired by the imagery instead of the deeper meaning. Moreover, researching other brands can be of great help, but do not take the ingenuity too literally.
Is the company more focused on stimulating emotions? Is it quirky or contemporary? What does the business aspire to be, and what do the consumers care about? Although it’s great to stay updated on design trends, it is more important to stay true to a company’s overall personality.
When it comes to displaying the brand’s personality in the form of imagery, you need to consider every element of the image. Bold and bright colors might seize someone’s attention but could seem self-assertive and arrogant as well. On the other hand, muted tones emanate sophistication and class, but could be disregarded and ignored.
Every tone or color has a clear implication and can add refinement and subtlety to your message, do not fall into the deception of projecting the wrong word because of an ugly brush stroke.
According to an infographic by the Logo Company, red means bold, sexy, and energetic, while, orange is for that youthful, friendly, and creative vibe. Yellow means sunny, optimism, and inventive. Green is for instructional, organic, and growth. Blue means trustworthy, tranquil, medical, and professional.
Purple is for evocative, wise, and spiritual, while, black means power and credibility. White is pure, clean, and straightforward. On the other hand, pink is flirty and fun. And lastly, brown is steady, historical, and rural.
Name of Your Brand
For the most part, a logo has two main elements according to Airey. And that is a symbol and a wordmark. Before a company can ponder about entirely representing itself with a symbol, advertising must be done, for example, Mercedes and Starbucks. Some brands opt to go for Logotype solely, such as IBM, Coca-Cola, and Ray-Ban.
Whether your business can utilize a Logotype relies upon the name of your brand. If your brand name is generic, then you are going to need something to establish the brand by using a logo mark. On the other hand, if your brand name is unique, then you can use a Logotype. Moreover, when it comes to the fonts for your text, make sure to steer clear form gimmicky typefaces, use white space and perchance modify an existing font.
Keep it Flexible and Easy
It is vital to have a balanced fusion of quirky and straightforward, and you want your logo design to be gripping and fascinating. However, you do not want someone to have to analyze, sit and stare at the logo.
A great example is the logo of FedEx. It is pure Logotype with an oddity and peculiarity. The imagery uses white space to make an arrow which indicates direction, precision, and speed. Besides, the brand changes the tone of the “Ex” to connote the kind of shipping.
Furthermore, Amazon also uses its name but refers to its extensive archive with a tiny arrow denoting from a to z. In today’s digital age, where brand logos appear on different devices and across the web, you must create something that goes beyond the paper. It should look excellent on various backgrounds, work for avatars, apps, and print. And it must be adjustable in size.
In a nutshell, you must design something that’ll last through the years, but you should still be open for small modifications along the way.
Do not Expect Instant Success
All logos will take time to be successful or gain popularity. Logos will not become iconic overnight, even if you have designed the most nice-looking combination of vectors. It relies upon the success of the product and the market in which it belongs.
All in all, an iconic and successful design can only be attained if the client achieves their potential as well. It is crucial to be patient and not hurry to make modifications with your logo design.
Take Advantage of Online Resources
There is plenty of information on the web for those who need some assistance, collaboration, and inspiration when creating a brand logo. However, do not rely entirely on these tools because it is you who need to make a decision.
Does logo design sound a simple task to you? Well, think again! There is so much more than drawing lines and putting your company name. The tips above can help you in making a killer logo for your business. All in all, keep in mind that every great logo has a story behind it.
It is far beyond just pretty sketches. A good logo is, for the most part, saturated with meaning, both hidden and visible. Be unique and talented, understand the brand, keep it secure and flexible, take advantage of online tools and resources, and most importantly do not expect instant success.