Creating content that hits the mark and attracts traffic is a difficult task for content writers. These days brands are taking a fresh approach to proactive content management. Most brands are paying a lot of attention to optimizing content that involves execution. However, the companies are also want to expand their brand name, in these type of scenario content marketing is the best way to grow your brand name in digital media and get unique searches.
Above in the statistics, you can see how important Content marketing is for digital marketing. So, it is always said that building content and gathering the follower is not so much easy it involves lots of patience. Apart from patience, the first question that pops up into everybody’s head is: “Could building an optimization strategy be the way to achieve your desired online results?”
Nowadays, being a content marketer is not an easy task, just a couple of things you have to pay attention to;
Whenever you are writing content, it is essential to list out all relevant keywords, related to the topic, first. Do a keyword search and use the results in your content. There are a lot of tools available explicitly designed to help you find the keywords you are after. Tools such as SEMrush, Google Keyword Planner and Soovle are some free examples that do a perfect job.
Once you have your list of keywords, prepare your text for implementation of these words. Don’t just dump the keywords in your writing but try to weave them in naturally. Simply draining in all of your keywords reduces the quality of your text and will affect your website ranking in the end.
KEEP TRACK OF COMPETITORS
Keeping track of the competition and what they are currently up to is an essential element of your day job as a content marketer. Be smart and use successes of others but try to avoid mistakes made by others. Technology has made things easy nowadays there are a lot of pages and sites available in the online media which will help you in getting information about your competitors.
Some things that you have to keep track of while checking the competition:
How many keywords does the competitor’s website use?
What are the topics they usually cover?
What are minor topics they write about that support their general coverage?
Check if their coverage is complete and correct.
See, if your contender sites are making any mistakes or if their coverage is incomplete, try to fill the gap. This will keep you a step ahead of your competitor, and you will have some unique content which they even they don’t have. So, it gives you a chance to grab it and kill it.
Never forget to check how their content is performing and how many engagements are recorded. Then, also check which articles or blog posts and the blogs are performing best on engagement, social shares, and link-building. Don’t forget the most critical point; check the SERP (Search Engine Result Page) of the page, article of the blog post.
As remember, before jumping into a conclusion and start to work, it always better to know what your audience wants and what are they looking. Lessening the stress and pain of your audience should be your aim.
Customers are the path to success, for all the efforts that you invested, if people find your article to be good enough then the audience will share it for sure. This automatically increases the article reach and will gather more viewers. Eventually, the number of people reading your content increases, then the bot in Google will assess that your content is capable enough to rank higher.
Hence, it is always an excellent idea to concentrate on the problems of the viewers because if we solve the audience problems then only people will come to us and still make sure SEO content strategy revolves around this.
Use different channels to communicate with users. Before you start conveying, check all those channels where you will find active users. To make your work bit easy we mention some of the channels below which are used by a lot of people:
The viewers are using these channels a lot to get good contents, other than these there are few other social media channels where you can find good content.
Initially, if you follow these channels, you will get to know what are the topics people are interested to read. Not, just the topics you even get the idea about what is the language the writers are using and at what time which type of content is trending, and what people are interested to read. All these things are very relevant which you have to keep in mind while writing content.
HAVE CREATIVE AND ENGAGING CONTENTS
According to the surveys, it is recorded that Humans have very less concentration, so it becomes imperative for your content to be engaging. Even a goldfish has attention up to 9 seconds which is more than that of the Human beings. This clearly shows that users may come to your blog but can return without checking your content. Also if some of the viewers may visit your blog but doesn’t read full content, just read the headlines and close it.
So, before you start to write a content keep in mind about the Skimmers and try to write a creative and engaging content, that will avoid the bounce rates. Use the Italics fonts, bullet points, include required keywords, and subheadings.
Highlight all the critical points, write short sentences and short paragraphs because if you have long paragraphs, people lose interest quickly. Place all the relevant issues in the beginning, middle and at the end.
INCLUDE IMAGES, FACT, FIGURES
As it is said, images speak millions than the words does. It is essential to use relevant pictures. If you have a content that has only words, then it doesn’t attract people. While using this images, videos, gifs keep the people stuck to the blog. Not just the photos even the Facts and Figures are important it improves the Search Engine Optimization.
Content gets rich support through the images, facts, and figures, and the results here are positive. A compelling, inspiring content with events, characters, and models involve people deep into it. Nowadays, people believe more on the facts, images, figures and understand the facts better than normal content. There are a lot of top websites like Pew Research Center and Statista that provide the facts and figure about everything in the world. While for pictures you can take a look at the free image sites like Pixabay, Pexels, Unsplash.
Nevertheless, you can find various ways to include images like product image, infographics, gifs, blog images, anything you can use that is related to your topic. It goes similar with all the figures and facts. While coming to data include the infographics because no one wants to see boring statistics.
So, this sums up that creativity and optimization in content marketing, both are important and should be taken care.
Creativity and Optimization both operate collectively. In a content, if Creativity and optimization are balanced, then it gives immense and excellent results. So, both works best for content marketing of any brand.
If you want us to add some more important points which we missed, you can comment or email us!
The scope of Digital Marketing has improved a lot, and some people are choosing this platform to contact. People are turning towards digital marketing for making a career in it, but having a top Digital Marketing Strategy and having a healthy marketing plan to raise your business is essential. This article will help you getting you better know about digital marketing if you want to have a career in it.
How do I start a career in digital marketing?
First and the foremost thing is to make your self mentally strong enough that you are going into a trade all by yourself and have not taken any decision forcefully. This thing is not just for digital marketing it everyone should implement it in every sector that you are opting.
If you have made up your mind to start a career in digital marketing, then I would suggest you to first go for a course in Digital Marketing. The curriculum for digital marketing is available these days in a lot of places, on the other hand, you can even opt for an Online digital marketing course.
Some of the best online digital marketing courses which are available in the whole world, and which you can opt from anywhere are Simplilearn, Udemy, Coursera. These are some of the renowned and the best website which will help you in getting the best digital marketing training.
All the online sites even provide you the certification that is necessary. However, with the help of this website you can also clear the Google AdWords or Google Ads certification.
As these days the Google Ads certification is significant if you go for an interview for the digital marketer job. After completing the digital marketing course and before going for the job-interview try to do some practical work or its always better to go for an internship. This will give you in-depth knowledge about the things that you learned in course. When you for the job after this you can see the application and get a more comprehensive overview.
What are the types of digital marketing?
Social media marketing or SMM concentrates only on the social media sites. SMM means using the social media platform to promote the products and the services. This includes sharing the information, engaging a lot of people who are also known as followers. Sharing all these information in front of all the followers, partners is a way of promoting the brand it is one of the top digital marketing strategies.
It is a place where the brand can concentrate only on the targeted audience and increase brand awareness among the people. While you have to be very careful when you are using a social media site, we should all the pros and cons of it and abide by all the rules and regulations of the social media site. At a time concentrate only on one social media platform unless you become an expert in it.
Search engine optimization or SEO it is responsible for getting traffic to your website or webpage. It is a process in which it optimizes the content in the site and makes the website visible in the Google Search Result Page. The search engine decides which website to show first when we search for a particular keyword or term; it shows all the site with the same keyword. Eventually, SEO has a lot of stuff to do from selecting the top keywords to inserting it correctly in the content, so when Google Searches for the keyword, the page gets displayed.
There is always a strong and deep connection between the content marketer, SEO, and SMM all these three have to work hand in hand.
SEO is the unpaid traffic that he gathers from the posts and website searches. SEM which means Search Engine Marketing it is for paid traffic who collects all the traffic from the Search Engine. The most common form of Search Engine Marketing that we all use if the Google AdWords which is way is said to be the most used and searched search engine.
In SEM, the marketer has to pay a certain amount to the search engine so that the search engine will show the particular ad in different places. You can even say that SEM is a form of Pay-per-click.
When coming to Content marketing, it is an art it is the most important thing that a brand should contain. Just by using the content marketing methods you can influence the customers to buy the products or take your services it is the storytelling method which will bring you many audiences. This step will always give you a lot of profits only; it helps in building relations with the customers and assists in developing a bond with them rather than remaining as an advertiser.
To have in-depth knowledge about Content Marketing and its strategies you can check about it from here.
As we mentioned above that PPC or pay-per-click is a type of SEM marketing. Here the marketer spends a certain amount to the search engine whenever someone clicked in the AD and redirected to the website. Not just the search engine almost all the social media sites even offer the paid advertisement option. If you opt for this option in the social media site, then all the target customers will get the notification of this AD
If you are wondering for one of the most used channels for digital marketing, then it is non-other than Email marketing. It sends regular updates to the subscribers about the latest things, discounts, exclusive offers, etc. If you post the regular updates to the users, this will gradually increase the bond between the users and the users will slowly convert to the permanent users.
It works the best when you have a bunch of subscribers whom you have raised and nurtured, sending personalized emails will make them feel special.
Then comes Affiliate marketing, it is a type of digital marketing which is based on performance. It is opposite to PPC marketing because in affiliate marketing we don’t have to pay for each click done by the users instead it pays for the conversion. We have to spend a certain amount only when a viewer transforms into a customer or buyer. Here, the rates are usually high but the returns are assured and good in number, as well as the risks here, is very low because the marketer has only to pay when he gets the conversion.
What skills do you need for digital marketing?
If you have a question in your mind about “How can I be the best digital marketer?” then the solution is below we mention you the crucial traits that you should possess to be the best digital marketer.
The crucial thing that every person who wants to be in digital marketing, should be to have that is being in touch with all the trending activities. A digital marketer should always keep himself well versed with the new things and technologies that are in the marketing. The person should know everything about the latest things that are going on and plan the strategies according to that. When you go for an interview, and you don’t have knowledge about trending topics for sure, it is your loss. So also make yourself updated with new techniques.
To develop a top digital marketing strategy it requires both the creative thinking mixed with analytical thinking. So, usually, people search for those who have both and can handle both together. Many of the new candidates only concentrate about only one or the either but not both but it is the high time to realize that having both “art and science” hand in hand works wonders, and people having this skill gets selected immediately.
In digital marketing whatever field you chose you should have in-depth knowledge about the thing. Having a more profound knowledge about the subject will always help you, and when you are in an interview, your experience in the particular issue will still rescue and grab you the job.
EXECUTION AND ANALYZING
Owning great marketing skills will drive you a lot of lead generations. The best ability that a marketer should always possess is the execution of a specific task and then analyzing the job whether it will work or not and what will be its reach. These are two critical things in any of the marketing campaigns. A marketer should always first analyze the whole campaign list out all the pros and cons and then execute it accordingly. This is the most significant sign of a best Digital Marketer.
Does digital marketing pay well?
Yes, digital marketing has a good pay scale depending on your skills. Like all other jobs in different sectors, digital marketing jobs also have a good pay scale. The salaries in digital marketing may vary from place to place and also depends upon the companies you want to join.
As digital marketing is becoming huge and a lot of people are using the digital platform for various uses. Above graph shows the increased users in the digital platform, this is the main reason why people are relying more on digital media and why this is creating a lot of jobs in the digital media.
The following are the jobs in Digital marketing sector with the salaries.
Content marketer – 1.2 LPA-12 LPA
SEO- 1.8 LPA to 24 LPA
Digital marketing executive- 3.5 LPA to 24 LPA
SEM- 1.8 LPA to 18 LPA
Digital marketing manager – 4.2 LPA to 18 LPA
Social Media Marketing Expert- 4 LPA to 4.5 LPA
Digital marketer- 4.5 LPA to 12 LPA
Analytics- 6.5 LPA to 10 LPA
All these are expected salaries in the digital marketing sector. The salaries are not restricted just to this point it may vary depending upon the company.
How do you create a digital strategy?
Creating a top digital marketing strategy is very important if you have a business in digital media. To improve your business and to know your target is essential, below we mention some points which will help you strengthen your marketing strategy.
KNOW YOUR GOALS
Before you go for any plans and strategies, get yourself clear with Goals that you want to reach. You have to dig deeper into the topic and know about the goal you want to achieve. Having a clear view of your Goal, 25% of your work becomes very easy. Maybe you plan for a 100 customers there are a lot of chances that it may increase to 500 subscribers. Knowing your goal and having a clear view of it will help.
HAVE A CONTENT STRATEGY
According to the latest reports, 25-50% of the people in digital marketing want to spend more time content strategy. It may be the emails, blogs, social media or video contents any type but content marketing has become more important and crucial as these days the internet is just bursting with content marketing in all the place. Therefore, content marketing is a driving strategy for digital marketing.
MAINTAIN A CALENDAR
Once you know what type of work that you want to do, it is better to build a calendar or a timeline which keeps you tracked in every step. You will have a lot of work to do or content to follow there will be a lot of things that you have to analyze and follow. It must contain details about the content formats, benchmarks, deadlines, channels.
KNOW YOUR CHANNEL
For a business, the omnichannel is very good to follow. However, the reality is that different digital marketing agencies require different channels for the industry. This step is essential to filter what is needed for your company and what is not so you can target those customers who are turning up to be your target customer.
So, these are some of the critical things that are necessary for a building a good digital marketing strategy which helps to build you a robust digital marketing plan for your company. Always think about all the pros and cons and plan wisely about the work that you are going it. Have a vision of your goal and try hard to achieve it.
If you have any doubts regarding the planning the digital marketing strategy then you can comment us below or can also contact us, we will be delighted to help you.
Content marketing strategy and SEO strategy are two different things. People usually think SEO is all about content marketing or developing a content marketing strategy. Which is not true it has a distinctive difference in between. The words such as “Versus” or “are Same” can be easily found while connecting both SEO and Content marketing. While the digital marketers and writers are the right person’s who can say what is SEO? And what is a content marketing strategy?
The public has been mistaken and is in misconception- thinking that “Content marketing is taking over the SEO”. Because content marketing and SEO work hand in hand or together. To bring the required results they can overlap on each other but are not completely taken over by one another. There is no way SEO can be taken over by Content Marketing. As SEO it that gimmick which brings the readers to the Blog or website to read the content.
For a smart digital marketing campaign, you should have either of the specialists. A smart digital marketer will always keep these 2 key role players in the organisation. Both the content marketer and the SEO specialist are the gems in their work and whose main focus is the marketing and branding of the company. Filling up both the areas is what a marketer does. Because they play a vital role in the branding of the company. An effective and ethical Search Engine Optimisation can’t happen without the best and optimized content marketing strategy.
WHAT IS SEO?
Search Engine Optimisation or SEO is the process of improving the traffic quantity to a website. Increasing the visibility of the website in the web search in an organic way. That will increase both the quantity and quality of the traffic.
In general, we can say that while someone will search for something that is about your business. The number of times your website comes in the search listing, that much more users will be engaging to your website. Later, on these people turn into trusted customers. All these things are being done by the SEO.
The 3 main works of SEO:
Attracting the quality traffic in the whole world. Quality traffic here means attracting those customers who more interested in your business mostly the products that you sell. Instead of attracting random people who don’t even know what your business is all about.
Gathering more amount of traffic. When people start visiting your website and start admiring your website by clicking on the search engine results page, more traffic comes up.
Getting more organic results. For generating more SERP results ADs are very important. Organic traffic is a way in which people come to your website organically without any requirement of payment.
WHAT IS CONTENT MARKETING?
Content marketing is the type of marketing strategy in which content is being developed, written, published about a particular topic to drag the attention of a particularly interested group of people. The top marketers even symbolize content in the phrase “Content is king” for any marketing strategy.
Marketers have to do a lot of things to improve their brand value in the market. Starting from talking with customers, meeting the clients, connecting to readers it includes everything. Content is the important thing that convinces them to chose the company and its business. Because the first and the foremost thing a person does before trusting a company is checking its website and knowing what the company does. Nothing else can define it well than an effective content.
The things that should be given emphasis are:
Grab the customer attention and create the leads.
Increase the number of customers gradually.
Generate the online sales and try to increase it.
Create the brand awareness in the customers.
Try to engage the users in an online community.
So in simple words, we can say content is something that helps in increasing the brand name of the company and meeting all the targets of the organisations. This involves various things like the accession of the present customers, retention of the existing customers, and making more people aware of the business that you do.
CONTENT MARKETING AND SEO OVERLAP
The content is being created to support the objectives of the organisation. If you are doing it in a true and wise way then the optimisation of your content is one of the major content marketing strategies that can be reached with the help of SEO.
They even have the same kind of mechanism and the sole aim of this is to attract a lot of audience in various ways and accomplish the company goals.
OPTIMISATION OF KEYWORDS IN CONTENT
Optimising the keywords while a content is being published. Here the mediator is the content because whenever you write a new article that means a new keyword that Google has to check. A number of keywords mean that easier you can attract your target audience.
GOOGLE INDEXING OF CONTENT
The number of pages in the content will increase the ranking in the Google listing. The increase in the number of content means an increase in the Google Search Engine listing. Giving Google more chances to do indexing. Whereas quantity is not enough, targeting the potential audience and identifying the relevant keywords also has the same importance.
CONTENT AUTHORITY BY SEO
You can easily increase the content authority if you have an effective and attractive content. It even helps in increasing the Google search rankings. Descriptive content that contains the inbound links, keywords, infographics etc. Increase the user experience which will automatically increase the Google search metrics.
DIFFERENCE BETWEEN CONTENT MARKETING AND SEO
SEO attracts the users by making them see their brand in the search engine. Later helping the company to climb up on the Google search ranking list. Whereas by using the content marketing strategy users get the direct appeal that means direct targeting of the users. Which requires backing up by the SEO.
The primary focus of the SEO is search engine visibility and ranking. Whereas, the main focus of the content marketing is to give the best customer experience.
Below are some important differences that are present between Content marketing and SEO.
The viewer experience doesn’t affect the search engine rankings but the optimising the reader experience is the domain preference of Content Marketing. If you are fabricating a content with the users in your mind and without caring what the search engine wants from you. This is where you became a full content developer leaning completely on the content which is also known as the passive content making.
This is the area of the SEO which doesn’t require developing a content marketing strategy. It just includes the things like optimisation of the website according to the device used like mobile phone, desktop, tablet etc. This also helps in improving the website speed, the creation of the sitemap of XML and submitting it, doing the site navigation by optimising and organising everything. It also does some other works like finding the crawl errors and removing the duplicate content. It involves a little content part for a certain area only. But the role of content marketing strategy is inactive here.
SEO can only generate the effective traffic to one’s website but can’t secure those conversions immediately. On the other hand, the content marketing strategy does a lot more than this. Because once a lead comes to your site content has all the potential to convert that lead to an effective customer. Just making them learn what your company is about? and what you actually do? Which actually motivates them to buy something from your brand.
Content marketing can target the links manually, we can’t control it. Whereas, if you start taking the natural links to do an effective link building by your self. Whereas, this work the SEO should do. The referral traffic should generate the inbound link building. But the important source that involved here to generate links is the Authority- that very essential to rank high in Google search engine rankings.
Content Marketing Strategy is not just for only one field “software”. It is for every business person who has his own business. Making his business active on the internet platform has become mandatory. Whereas, developing a content marketings strategy that is the same in every sector is not the thing. Various sectors have their different and own marketing strategy. Below are some of the important sectors and the content marketing strategy to be followed.
Content marketing strategy for B2B
B2B content marketing Strategy means that you not targeting the common people to visit your business. Instead, you are targeting those who have their own business. These are the people just like you and are the decision makers of their own company. To build up their company they must have read a lot and are active on the online platform. These people are tired of the robotic writing and are looking for something new and good.
It is always recommended to impress them with something which is unique, maybe in a humorous way rather than sticking to the old methods of using complicated vocabulary and professional language. Try to tell the things like storytelling but with added humour in it.
When it comes to B2B marketing email is the most effective way. A business person relies upon and uses emails more. The survey even says that in B2B marketing- proceeding through email marketing is the best thing that you can do. Even 53% of the b2b marketers claim that email is the most reliable and can help generate more leads.
Having a personalised email marketing list for every business person and using it to segment the list is the key to win in email marketing strategy. Creating the specific groups and introducing new and customised things to impress the B2B people. Target different people in different roles this helps you generate leads covering all the roles.
Content marketing strategy for e-commerce
Having a great content is the valuable thing in the internet platform. When it comes to e-commerce and selling products on the online platform content is vital for e-commerce. Whereas, content alone can’t drive a lot of people to your website. If you think that you can drive a lot of customer’s- yes! you can but just the passive customers to your account.
If you want all the active customers to your site then it means using the essential tools, and communities to drive the targeted customer’s. Try to create the interactive and exciting experience for your viewers. You should follow the things like:
Use the blogs on the website to write about the different products and its usability. Because Blogs are the thing in which you can write about your product in details. Not only about the product it even increases the pages while Google indexing and this helps in improving the search ranking.
Checking the reviews is a great quality of an e-commerce person: Checking the reviews which are bad and trying to overcome it. Always put yourself in the shoes of the public and let the public judge you. It becomes very important to respond to the customers’ feedbacks which can be both positive and negative. Because this action will show that you are interested in their queries.
Make everything easy for the customers by giving them the right guidelines at the right time.
Content marketing strategy for real estate
Content for the real estate marketing doesn’t just require the words. It requires all types of the content that is: Written content, Visual content and Video content.
In the written content you should add all the things about your business like from where you have started? The story of your brand. What made you so passionate about the real estate business? Not just that you can also add the client list and the projects that you have accomplished including the detailed customer experience.
Keep your partner’s list and their story behind, the challenges they faced to come to this point. Success stories always impress the viewers. Apart from this add the geographical location and describe the services and facilities that you provide. Share the trending industry news and day-to-day varying price in the real estate business.
While going to visual content- infographic is the crucial thing. Highlight you recent survey by using the infographics. Property photos that contain the business statistics and staff photos and their area of specialisation. Slideshows of your projects done and market information and marketing guides.
Video content is the best for the real estate business people. You can open your own Youtube channel where you can have different video content. Can add the videos of the homes that you have build like the “virtual tour of home” which attracts the people. Interview with the happy clients and staff member attract the audience attention.
Below is the search matrix for developing a content marketing strategy for different sectors
(source: Smart Insight)
Content marketing strategy for restaurants
Content marketing done rightly for the restaurants will drive customer’s- if we provide them with the things that they like and value, which people will remember for a long time. By developing a content marketing strategy you can develop a relationship with your guests and you will become one of the trusted resources. This helps your restaurant to become just more than a logo and some coupons in the mail.
Start writing a blog it helps in empowering your reputation on the market. It creates a pathway for the traffic to come to your business. Write about your self how you started, your success story. Not only concentrate on the business, news, upcoming events etc. In the blogs sometimes try to share the content like the recipe of secret sauce, new recipes and secret ingredients that keep the people stuck to your website.
Try to create the cooking videos with new recipes. Which is not much long just 30-60 seconds and every time with new recipes and tips and tricks. Getting personal with the people is the key.
Content marketing strategy for Healthcare
Content marketing in the healthcare industry includes different type of contents to be written just in one Genre. Whereas, most of the healthcare companies don’t know where to start from, how to start and what should they write about.
The first and foremost thing is having the web pages that are data-driven. Being a healthcare service means the hospitals and hospital usually have all the data of the patients and their health history. You can use this data in your blogs to support the claims and help the people understand it better. Because people will understand easily if the content is being related to a case study.
As it can be said:
“If a content has the potential to drive thousands of audience then an Infographic has the potential to drive Millions”
These visuals give a rich and an attractive look. It delivers a lot of information in just an image in an easy way. Not just the infographics even the video contents these two things support the written content a lot. Videos are very engaging and attract a lot of people.
These steps look very complicated but while executing it is very simple and easy.
If you have just stepped into content marketing and want to build a digital marketing strategy template. If you want to know the different ways of developing a digital marketing plan? Then this is a complete guide for you.
Content marketing is a lot more than just creating, sharing, researching to form a content to engage the audience in your content. It majorly means to generate the leads and convert them into active customers and improve the branding. Then meet all the goals set by the company. These things also involve content marketing strategy in the background. It doesn’t only involves digital marketing template strategies it even consists of the strategy for the whole business or planning of its own.
How do you develop a marketing strategy?
Earlier for marketing purpose, there were only a few old tactics that could be adapted to have a good content marketing. The few options include things like the bandit signs, flyers, magazines, Advertisement in the newspaper.
Like the above one the advertisements earlier used to contain the words, sentences that they like and the picture which is big that overpower the words. Everything was according to the advertiser. In the other ways, we can say then there were only a few digital marketing strategy templates but the area to experiment was vast.
Now, Content Marketing has increased creating broader and huge market value. While giving more marketing and strategy aspects.
Content marketing is a broader way of having an integrated marketing plan. And content marketing always teams up with a strategy. Both content marketing and digital marketing strategy template come together. Because without a proper guide and plan there is no perfect content. So basically content marketing strategy gives shape to the content marketing.
In simple language, we can say that a strategic approach towards writing content and marketing the content is what content marketing strategy involves. The content marketing strategy plan is a huge concept which requires developing of a content marketing strategy to make its presence felt in the marketing. Not only digital marketing plan, but other marketing fields also require the strategies and techniques that should be incorporated to have a better business.
The techniques involve the thing like what are the different ways in which the content can be marketed to drive traffic or the customer’s attention towards the business. Developing a content marketing strategy involves things. Like the journey of the customer, the life cycle of a customer, the experience of the customer while they visit the site. These all things drive traffic and customer attention and makes them, be with the business for a long time.
Content marketing strategy focuses on how content strategy template plan can be utilized in a planned and strategic way. For the customer to get their attention, and to increase the market value, and meet all the sales target.
The above is the list of Content marketing formats that should be followed these days. There are tons of options in Content creation these days which a writer can follow.
What content strategies do?
Content strategy means managing the substantial thing that is being created and owned by you. It may be written, visual, downloadable with your signature or name on it.
It is the basic idea behind content marketing plan. The aim of this marketing is to realize who you are, and where you stand in the market and how expertise you are in the field. Normally digital marketers say how important content is for marketing online. Pushing that content in a strategic way in the market have the same priority. This becomes crucial for the growth of the business. A well-planned purpose or scheme is what required. It is also known as developing a content strategy template.
Best Content Marketing Strategy Templates
Content Marketing Strategy Templates helps in connecting the content with the strategic targets. The below are mentioned things will help to focus on the content and attract more audience attention to drive the results.
EVALUATE THE CUSTOMER’S
Have an inventory of your whole employees and the designation. About who is the staff and what they do? What is market talk about your product or service? Which are your strengths? What is your weakness? and How you are improving?
Before going deep in developing a content marketing strategy you should know all these things and clarify these all. The template here should be a roadmap which should help you in building your brand name in the market. You can even identify the customer journey easily. It will have every single detail and customer interaction about a particular brand. You can download this template easily from here.
To maintain a worksheet for the product or service information as well as the customer there are tools available like the Persona worksheet which you can download easily in your desktop. Then you can access it easily.
KNOW THE EMPLOYEES
Content marketing efforts- you should know how much your content marketing strategy is providing the support for boosting your product or service name. Discuss everything with the stakeholders even the employees to know what are lacking areas and how we can overcome those. This not only comes up with the problems it even helps in maintaining a bond between the Head and the employees.
To remember the key things that are required to undergo a change. There are some tools available on the internet platform like Venngage, Piktochart which will help by providing the customized statistics infographics.
CALCULATE YOUR COMPETITORS
Your effective digital marketing planning template must contain the competitor’s analysis. Which should contain every small detail about your competitor. Because maintaining a template about your competitor will always help in analyzing the pros and cons of their company which you can compare directly.
Content marketing template strategy the important thing to remember while maintaining template. It is not just a PDF or worksheet whereas it helps in analyzing your competitors from top to bottom. However, it’s not just about the product or service and competition. It’s about creating interest in people and drive traffic and their attention to the business site.
How does a Content marketing strategy work?
Know your target
There are a few questions that should pop into your mind while you are planning for a content marketing strategy like:
Why you are going for content marketing planning?
What the kind of strategy you should build up?
Why are you fabricating the content and developing a content strategy template for it?
What are the benefits that you will get by doing this?
How do you think digital marketing planning template will help in improving your business?
Knowing what’s your target is, before developing the content strategy template becomes important. Help make the work easy, saves the time and you can get an overview of the whole thing to be done. Hence, plan the best strategy for the content marketing template.
Define the target audience
After knowing what your target should be then comes knowing your audience. And according to your content, you have to decide who is your target audience? Or who will be more interested in your content? This is very crucial for the startups or those companies who have just come up in the market.
Knowing your audience will help in creating the blogs, contents, and article that are relevant. There are all a lot of customers out there who are interested to know different things. Targeting the people and mostly the needs of the users and accomplishing them becomes the key tactic.
Goals may change according to the experience of the marketer and by increasing your presence in the market. In that case, you can target a new group of people. For increasing the number of the audience or you can go with the same group of people. This depends on the revisiting ratio of the audience those are visiting your website by conducting the marketing research once a year.
A lot of companies start with blog posts. If you want to go out of this and try something new you can opt for producing different content pieces considering the one which you want to do. For example, you can write the ebooks instead of the blog post. You can even filter all the blog post into an ebook which contains all the details that the blog post has and can even have more information than the blog post. This can offer different information in different formats.
If you are present in the digital channels for a long time. You can analyze yourself easily by calculating the statistics for this year and the previous year. And you can get different ideas which you can implement in the content this year and can set new targets to reach more audience.
System for content management
Digital channels follow a systematic way which can ease your work. The crucial things and the types of content management includes are:
First, we have to curate the content
Then publish the content and
At last check the analytics of the content which follows the content marketing plan.
There are tools available which will help in curating the best content management system like the WordPress, Drupal, Joomla etc.
Ideas for content
Generating an innovative and creative idea every time becomes very difficult. To ease this work there are various tools which help in generating the best ideas or topics for content writing which are as follows:
Sharethrough headline analyzer comes in the top because as being a content writer. I consider this as the best tool available in digital channels for getting new and better ideas for the content. Whenever you add a headline that you think is relevant. Sharethrough gives the necessary feedback like on the length of the text, how many words to use, what type of words to use etc. It even suggests the grammatical mistakes done.
Sharethrough shows the scores for the title you have chosen and helps to improve it by giving the pro tips and suggestion.
ANSWER THE PUBLIC
Answer the public is the best tool that is recommended to find the most exciting and engaging topic. In this, the tool you just have to enter the topic about which you want to write.
Source: Answer the public
After entering the topic you will get the questions that are related to the topic and are trending on the internet. It involves all types of questions. You can select any question you think is relevant and can write on it.
Source: Answer the public
PROTENT CONTENT IDEA GENERATOR
Protent idea generator for content is the effective tool to gather cool ideas for the content formation. When you just enter the required topic in the search tab. You will get various results and idea about the topic in a different place where it is being used. Rest it is up to you what you want to write about it? And how you want to use it?
It gives you different aspects of the same topic and what people are searching for it.
HUBSPOT BLOG IDEA GENERATOR
Blog Ideas Generator by Hubspot is another tool by the most trusted site HubSpot. Whereas this tool provides the ideas until a certain range after which you have to pay a certain amount and subscribe to HubSpot.
You have to enter the topic for which you want to generate unique ideas. Trending topics related to it are then added.
You will get the result in the above form where you will get only 5 top ideas. After that, you will have to subscribe to HubSpot for more ideas.
SEMRush SEO template
SEMrush came up with an easy to use- SEO template tool. This tool will help to come up with an effective SEO optimized content. You have to enter the topic upon which you want to write the article. SEMRush will analyze the top 10 topics that are trending and will provide the results accordingly.
Content Marketing Strategyis considered to be an easy task to accomplish. It is not not just writing random sentences and words. Content marketing involves a number of parameters to be considered before the content is published. There are a few common mistakes that people commit while opting for a content marketing strategy. This article highlights the same.
What is a content strategy?
Content strategy means managing substantial and real content that is being created and owned by you. It may be in various formats – written, visual, or downloadable with your signature or name on it.
The aim of this marketing is to realise who you are, where you stand in the market and the expertise you have in the domain. Normally, digital marketers emphasize on the importance of content for online marketing. Pushing the content in a strategic way in the market has the same priority. It is crucial for the growth of business. A well-planned purpose or scheme is the in-thing. This is what is called developing a content strategy.
What is Content marketing strategy?
Earlier, for marketing purpose, only a few old tactics could be adapted to have a good content marketing. These few options included bandit signs, flyers, magazines, advertisement in newspapers etc,.
The above advertisement is a kind of advertisements that was used earlier. It contained words, sentences with a picture that overpowered the words. This layout was per the preference of the advertiser. Thus, it can be said that earlier, there were limited content marketing strategies, but the playfield to experiment, was vast.
Content Marketing has increased creating a broader and huge market value, and paved way for newer pastures for aspects related to strategy and marketing.
Present Day Content Marketing Strategy
Content marketing is a broader way of having an integrated marketing strategy. Content marketing always teams up with a strategy. Both content marketing and content marketing strategy come together because, without a proper guide and a plan, there is no perfect content. Succinctly put, content marketing strategy gives shape to the content marketing.
In simple language, we can say that a strategic approach towards writing a content and marketing the content is what content marketing strategy involves. Content marketing is a huge concept which requires developing of a content marketing strategy to make its presence felt in the marketing arenas. Not only content marketing, but also other marketing fields require strategies and techniques that should be incorporated to have better businesses.
The techniques involve the different ways in which content can be marketed to pull the customer’s attention towards business. Developing a content marketing strategy involves aspects like the journey of the customer, the life cycle of a customer, and the experience of the customer, while they visit the site. All these things grab the customers’ attention and sustain their association in the business for a longer time.
Content marketing strategy focuses on how content marketing can be utilised in a planned and strategic way, for the customer to get attention, increase the market value, and meet the set sales target.
The above is a list of Content marketing formats that should be followed these days. There are tons of options in Content creation these days which a writer can follow.
Why is Content marketing strategy important?
The reason as to why content marketing strategy is important, Is because it has become a crucial aspect in the digital marketing for all the companies in this globe.
People have different views regarding content. It is used for reasons that are very real and sustainable, than the Search Engine Marketing. This is the main reason why you should think about content marketing strategy in an organisation. Without a proper strategy, pushing the whole content and its marketing is a risk, and the risk doesn’t stop there. This can meddle with the goals of the company too.This is the biggest mistake that can take place and your company can even face a downfall.
A gross mistake that most of the companies do, is that, Instead of concentrating on this important aspect, they start concentrating on the lesser important ones.
Let’s discuss the reasons as to why content marketing is considered important.
BUILDING THE BRAND NAME
Building a brand name and attracting people through words and phrases is what a content does. If we follow a certain strategy and develop better content marketing strategies, then, as a whole, it helps in increasing the growth of the company. In today’s busy world, the market has turned towards digital platforms. It has become important that businesses establish and maintain a healthy rapport with the users and the leads. Building a trust factor can help in having a positive reputation and this helps build a brand name for the company.
Trust can be maintained with users and leads only with the help of good content. It is the content that when read by the users, creates an opinion about the company and the business in the minds of the users. If the content provided is informative, engaging and relates to the public, people will consider it to be a genuine site and start following it. The more informative and valuable the content is, the more helpful it is to seal the trust with the audience and that too in an easier and simpler way.
Posting of effective content on the website at regular intervals, would make the brand appear more authentic and enhance the trust factor of the customers. This will impact the users’ thinking about you as an effective writer and also increase the number of followers to your blog site. Posting your content in the third party user blogs or sharing the content with them helps build trust with the customers.
IMPROVE CONVERSION USING CONTENT
Conversion statistics is an important aspect and a key parameter to be accomplished by a business entity. Content marketing should aim at bringing in effective leads, and, at the same time help in converting these leads to effective customers.
Here are a few points that will help in improving the conversion and tell us why content marketing strategy is important:
Compared to other digital marketing methods, content marketing helps in generating conversion 10 times more.
70% of the online consumers buy things only after doing a thorough homework, reading reviews on the blog and analyzing the pros and cons. Mostly, they visit those sites and pages as recommended in the blogs and articles.
According to a recent survey, 74% of the company’s marketing leads have increased due to content marketing. Not only leads, but content marketing strategy has also helped in creating long-term relationships with customers.
Video content helps in delivering a 72% increase in the ROI and even increases the number of leas conversions.
Due to the efforts put by the content marketing, the inbound marketers can easily increase the average site conversion rate from 6% to 12%.
Content marketing strategy helps in improving the knowledge of more number of viewers, you can easily connect to the people. It’s not just about building the relationship and trust. It is also about encouraging the users by providing them with the information they must know before opting for the company and its products.
OPTIMIZATION OF CONTENT IMPROVE SEO WORK
Content plays an important role in improving Search Engine Optimisation which helps in building businesses. The main work of SEO is to increase the visibility of your website on the internet platform. For meeting the purpose of increasing the visibility, it is important to optimize the content.
The top digital marketers even consider content marketing strategy as the most effective SEO technique. Even those business websites which have their own blog and write the content, have an average of 434% more and increase page rankings in Google, than those websites which don’t publish the content. If the word count of the article, in terms of content, is lesser the number of articles present, then Google does not index that in the Search Result.
A number of pages don’t mean you will have a huge traffic, but it increases the chances of getting traffic, the content has many keywords that help increase the rankings in Google. For example, creating blogs that have effective and different topics which are relevant, so that the attention of the audience can be grabbed. Content marketing strategy even gives more chances to rank higher, by using target keywords, which the people keep on searching in the search engine.
This creates a situation in which there is bulk of content on the website, giving the customers a number of reasons to visit the website. More content also increases the on-site time. This positively impacts the Search Engine Optimization of the Website by the user. As Google checks everything, it even checks the time spent by a customer on your site. If the time spent is more, it means you are delivering effective content, and if it is less, it means people are least interested in the content.
CREATING CONTENT IS COST-EFFECTIVE
Generating leads is highly crucial for every company, most importantly the smaller ones, as the smaller companies rely on the traffic, that is generated by continuous boosting and branding of the products and the company. Content marketing is not only crucial for making the company known, it is also cost effective.
On comparing content marketing with traditional marketing, it is found that the content marketing costs cost 62% lesser than the costs incurred in the tactics of traditional marketing, but generate leads 10 times more than the traditional way of marketing. All the small brands should use content marketing strategy to make their mark in the market. In fact, for them, it is an added bonus that the content marketing is cost-effective, and they can invest the rest of the money elsewhere, for more effective results.
However, patience is the key factor here. Content marketing is time-insensitive and it can take a good time to produce the results. It becomes accurate coming to the part of SEO. When a quality content is being prepared, it takes some more time to reach people. In fact, there are many marketers who opine that 81% of the increase in traffic can be viewed by just investing an hour a day, on the social media marketing.
You can see the relevance of the content marketing strategy, once you start getting the results and the returns. Creating the content, in reality, costs lesser and has a higher efficiency rate It helps small businesses, which see a huge Return on Investment on the content marketing. The result that you get by using content marketing, almost would be 4 times more than the amount you spend on it.
TOP COMMON CONTENT MARKETING MISTAKES
NO PROPER RESEARCH ABOUT THE TOPIC
This is one of the biggest mistakes that the content writers do. No proper research about the topic you wish to write. Once the content is written, you need to be curious to measure its impact on the people. Has it attracted the people? Have they liked it or not? Thus, proper post-research about the content also needs be done.
This usually happens if the people are new to the field, i.e freshers, or small companies. To rectify this, instead of choosing a subject that we like, it is always a better idea to choose a topic that the audience might be interested in.
Posting a content which you feel is interesting, doesn’t necessarily draw the customers’ attention. This might drive some traffic, but it will never drive the targeted people Hence, it is always better to go with the tide – with what viewers actually seek.
DOING EVERYTHING ALONE
Do the thing you are best at! If your niche is writing, just stick to blogging and don’t take everything into your hands. If you are a blogger, then do only blogging and writing, the rest of the optimisation would be done by SEO and other people who are best in their own fields.
Trying to take everything into your hands may spoil the things. There are cases where you are working for a small company and you have to handle a lot of things due to less number of employees. In such cases, it is always advisable to first take up whatever is your forte, and later take help for further work. This will improve your knowledge and also your grip on technology.
NOT USING DIFFERENT CONTENT FORMATS
Content writing doesn’t refer to the mere writing of words or content. It involves video content as well as visual content. If your content consists of only words and sentences, it is considered to be passive content.
To make the content attractive and catchy to the eye, it is always recommended to have visual content – at least one per article. This makes the content more attractive and increases the interest of the people, because a content without an image is more like a book on history.
Infographics, images and videos gain audience’s attention and make them stick to the content. There are a lot of tools available in the market, that help in generating free of cost infographics Canva, Piktochart, Venngage.
Being a marketer, it is important to know the statistics like the click-through rate, bounce rate, and average time spent on the site. All these things tell whether the content you are writing is effective or not. If yes, you can see the growth in the number of people. If not, you can figure out the reasons that lead to a decrease in the audience visiting the site.
Checking statistics and acting accordingly, may sound very simple but technically, it is not so. Keeping a tab on on all these little but important parameters, definitely saves time. This is a very important that has to be kept in mind keeping in view the benefit to the company, as this plays an instrumental part in the growth of the company.