Instagram has been reaching to priority with every passing day. After the data breach of Google+, facebook people are more turning towards Instagram. However, this year Instagram two major changes in the month of September it has released the shopping option through Instagram and earlier this month Instagram decided to crackdown and ban the fake followers, acccounts, likes, shares, and comments. It was this Monday when Instagram made an announcement that it would crack down all those users who are doing all the illegal and inauthentic activities to increase their original account popularity and the two-factor authentication. The situation was very hard for the self-proclaimed social media marketing forum “Blackhat” went into crisis. On the contrary, it made the shoppers and the e-commerce companies happy allowing them to have a shopping cart in their Instagram business page.
We in this article will explain you everything in details about both the two major changes that Instagram brought this year.
INSTAGRAM TO CRACKDOWN FAKE USERS
Instagram has taken a very tough decision by implementing the two-factor authentication which helps to remove all the accounts which usually use the third party apps to increase their popularity and grow the followers in their Instagram accounts. However, people come to Instagram to have a real experience with genuine interactions. Starting from Monday Instagram has started removing all the illegal comments, likes, shares using the third party application. Instagram has built a tool which identifies these type of accounts that uses the third party application to remove these fake followers and accounts then provide followers to their actual and real page than a fake one.
Instagram mentioned that this type of bogus accounts, likes, shares, comments are very harmful to the community and don’t abide by the Instagram guidelines and terms and uses. It also said that regular usage of the fake followers and accounts like this or a huge usage like this may lead to permanently removing the followers account from the social media site. Till Tuesday several threads were affected by this Instagram’s crackdown of the fake users and a huge chaos is being created among a lot of renowned and big names.
Instagram is even discouraging all the followers and accounts from ever giving the users ID or login ID and all important details in any of the ways to anyone who wants to know from you because this may lead to your account being hacked and it can be used to spam other people where you will not know but someone must be using it. If you see that your followers in the Instagram account are decreased then it is not because you have offended someone instead all those users were fake and Instagram has removed them.
The restoring force for policy enforcement comes in the midst of the proceeding with the risk of foreign deception crusades on Facebook and Instagram intended to captivate communities and impact the election in the U.S. furthermore, abroad. In the meantime, Facebook has said that unauthenticated accounts are the roots to all these types of illegal activities even Facebook faced data breaching and has removed 745 million unauthenticated accounts in the last few months. All these bogus accounts should be caught and removed so that it can’t misuse someone else accounts. Initially, Instagram is removing the fake accounts since 2014 but it was the first time when it announced about this step publicly.
There are a lot of bots which are available in the online medium which helps in growing the Instagram follower for a person that takes $10 to $50 per month for doing this. The applications like Archie, InstaRocketProX, and Boost these apps usually promise to not violating the terms and policies of the Instagram however it does violate. The company name Devumi is well known between the celebrities because a lot of celebrities have approached this company for buying fake followers and accounts for them on Twitter.
INSTAGRAM NEW FEATURES
Not just removing the fake followers and accounts Instagram even launched a new feature which will help immensely all the brands. This allows the followers to have a shopping experience in the Instagram Ad of that brand. It made the shopping experience for the people very easy, you can shop while you are scrolling down on Instagram. If you like a product on Instagram then you can know more about that product on Instagram you don’t have to go somewhere else and search for it.
Instagram has announced three ways to discover new products for shopping from your favorite brands’ and then keep a track of all these clothes in one place which you can see when required. So, we are summing up all the new features Instagram updates below:
Save the collection
When you see your favorite thing in your loved brand then you can save it now in your shopping collection to avail it later. You have to tap on the product tag you will get to see the price of the product all on that picture. Then you have to go in a product by the arrow beside the Price tag.
When you get inside the product you can see various pictures of the product similar to that you view in the e-commerce site. Below the picture, in the right corner you will find the tag if you click on that button then your product will be saved in your collection which you can review later.
Below the product, you can find the description of the product and the related product of the same type which you are looking.
Business profile shopping
Whenever you go to the account or the business profile of the brand then you can find all the product images and advanced options such as shop email address and direction. Then you have to click on the shop option when you click on it you will be redirected to a page which will have all the products and the details of it that the brand is selling.
You can select any product which you like just like similar the above points you can save it and can buy it later or directly you can go the website and make a purchase. Not only the shop you can even avail the email id and direction for the store which makes the work of the people very easy and can we find the store without any confusion.
Feed videos Shopping
You read it right you can even shop your favorite item from the Video feeds that your brand posts on Instagram. When you see the video from any brand first click on follow and then tap on the shopping bag icon to reveal the details and price of all the items present in the video. Then you can know more about it.
These are some of the important features that Instagram incorporated this year and made the task of the brand very easy and even people can get those items which they love it. However, on the other side, it even took a very tough and good decision to protect the safety of the users and abide by the Rules and regulation which it established by removing all the fake accounts, comments, likes, and share.
We hope that Instagram in future will bring some more strict laws against the spammers and new features to make users happy.
The holidays season is just a few days away, people have already started shopping crazily for this season. Holidays usually include celebrating with the family, friends, and relatives have mouth-watering food such as roasted turkey, baked potatoes and then, of course, a lot of shopping. Starting with the Thanksgiving which on November 22nd this year, the holiday season starts. Followed by Black Friday and then Cyber Monday so on, the holiday season starts from thankings and ends till Christmas and then may continue till the New Year.
Researches have even revealed that 8 people out of every 10 always plan to spend more on holiday shopping in the winter season. The shopping list of shoppers includes 54% of shopping for clothing and footwear items, 45% of shopping is for gift cards, and the rest 43% of the shoppers buy toys and games. On the other side, 4% of the people take a strong stand that they will not drain a lot of money for the Black Friday shopping. This was 2% in the previous year which has increased by 2%, now people are becoming a bit attentive while spending the money.
When coming towards the huge spenders in the holiday season they the only name that pops up are kids. Yeah! kids are the top spenders and seriously drain all the money from their father’s account. 54% of the fathers spend more amount for buying the kid’s stuff or whatever their kids want. This year dad’s become the top spenders for the holiday season. This percentage increased by 23% than the previous year spendings. Rest percentage which is left includes: parents of the kids aged between 6-11 years, it is expected to be 49%, 44% are the people are single parents, then 44% are the men aged between 18-34 years, the final one is in total 40% these are the iGeneration people between 18-23 years.
Online shopping destination Black Friday
Digital shopping platform is conquering the whole offline market and all most all the brands are turning towards the digital platform to give people an easy and larger exposure. The previous year online shopping spenders were about 86%, however, this year it has increased by 5% and has become 91%.
However, in the race of doing online business or e-commerce marketing, Amazon tops the chart with 73% of the people preferring Amazon for the shopping. After Amazon, the mass merchandise comes up with 70%, which is followed by departmental stores with 50%, then the footwear and the clothing stores with 51%. Amazon is considered as the top influencers for the online sales till now.
Online shopping is majorly dominated by the iGeneration with 83% of the youngsters buying everything in the digital platform. After this, the millennials people between the age group 24-41 come up with a major spending til 74%, then the generation X the age group of 42-53 spends around 70%. At last, the baby boomers aged between 54-72 years are 69%. These are actual shoppers percentage according to the age group of the people who do digital shopping in the e-commerce site.
Keeping all these things in account the brands have an excellent opportunity to use this and increase their market value. Targeting the Black Friday and generating the best Black Friday marketing strategy will for sure to increase your sales.
However, the important thing here pops is what is the best Black Friday marketing strategies that should be incorporated? To help you out from this type of dilemma we listed out the top Black Friday marketing strategies below:
Tricks and tips for last-minute Cyber Monday and Black Friday Strategy
Scarcity marketing is the best tactic to make the people afraid when you are just a few days away from the D-day. When you keep something in your e-commerce account and say the viewers that “if you don’t buy it soon then you will be missing out something huge” the viewers will start thinking about. This is what scarcity marketing is all about. Making viewers feel that if they miss out this opportunity then there will be no new opportunity to buy the same product.
The World’s top e-commerce company Amazon incorporated this technique to grab the attention of a lot of customers. Not just the attention even to make them buy the product by showing them the messages like “Only 1 left in stock” upon seeing this there are 70% chance that people will hurry up and buy the product.
FOMO or Fear of Missing out
This is also a type of fear that the companies try to create among the people. It is very much similar to scarcity marketing, in FOMO people get feared of missing the item and buy the item immediately.
As shown in the above example that Booking.com use this tactic and show the people that the item is “out of stock”. Here, in the above AD, you can see that the Booking.com is showing its customers the message “You missed it!”. This creates a sense of fear among the people and if they lose one thing then the people will be in the hurry and immediately book other options that are available. This thing increases the sales of a brand in an urgency and is considered to be the best Black Friday marketing tactic.
Give Exclusive offers
Offers attract a lot of people, grab the people’s attention and make the people buy the product. Each and every person present on this planet love exclusive offers. It is one of the old and tried tactic which is adopted by all the marketers for a long time to increase the sales. We assure you this is the best tip for the Black Friday marketing.
Giveaway the best marketing offers and deals possible and people will be attracted like anything and this will for sure increase your sales. Never and ever forget to give exclusive offers with attractive taglines and images. Below are some of the example of digital ADs on black Friday marketing.
Source: mystery shirt
Social Media following
Social media plays a crucial role in driving people to your website. These days all the people who are using the internet are active on the social media platform which makes social media an important place to target the audience. Social media Ads works like wonders and it is a proven fact that 50% of the customers come from social media website to make a purchase. So, never forget to concentrate on the social media site, if you miss it then you miss a lot of customers.
The above Facebook AD is for the Black Friday marketing of a hotel which is providing exclusive offers for the holiday season. However, the below one is the Twitter Ad for the Black Friday marketing deal providing some amazing deals in the social media site.
In Instagram, you can have two ways of marketing one through the normal Instagram Ads another through the Instagram Stories. Both drive a lot of customers while Instagram stories these days are driving more customers and a lot of people are getting attracted to it. Below are the examples for it.
If you want to increase the per customer revenue metrics of your brand then start promoting the adjacent product now, Yes! show the adjacent product who have just clicked the purchase option. By now, you will be wondering how? this is not a rocket science.
A customer completes one purchase then showcase him/her the items related to that item. As soon as one purchase is completed and the customers view other items related there is a 50% chance that people will buy this also. Or, give an option and combine it with another item and offer it for a discount then there is a huge chance that people will buy both.
While going for the last minute marketing tactics for Black Friday the paid ADs become an important aspect to rank in the top of the search page and gather the attention of the viewers who are searching for it. For all last minuters, paid ADs is a big requirement and are the rescuers which should not be neglected.
Optimize for every device
The Application or Website that you have for your brand or company make sure that it is easily accessible in smartphones, tablets, laptop, desktops, each and every device through which people can access the internet platform. Optimizing it all devices: a marketer and the brand should not take it in ease and should check all the time whether people can access it or not.
Most importantly you should check whether it is working for all the Operating System available that is the Android and iOS. Make sure your website is working good enough and doesn’t contain any bugs and loads fastly so that people stay in your site and doesn’t go away in mid due to these problems.
Focus on the e-commerce site and flood the site with offers
As the holiday season is a week away it becomes necessary that your e-commerce site should contain all the offers, gifts, coupons etc. all those things which make people excited and come to your site for making a purchase.
You should feel as if this is your last chance, so, make it big and flood the website with all the exclusive and the best offers that you have. People love offers, discounts, coupons, gifts etc. So, never miss these things. Below we mentioned some of the top company website and their landing page offers.
If you have some old blogs related to the topic like about the holiday season or Black Friday marketing deals or cyber Monday marketing deals then push the blogs forward. Refurbish those content according to the present requirement and keep it in front of the viewers. This will increase the number of viewers to your site and your old blogs will gather more viewers.
This is a way to make people know more things related to the same topic and to get a full brief note about their requirements, it will work as a guide for the users searching holiday marketing, black Friday deal or Cyber Monday deal.
Usage of Referral codes have been increased these days, people are nowadays are using these codes to grab more customers. In this, if one user comes up and makes a purchase then he will be given a privilege to avail certain amount or discount only if they use a specific code and refer to their friends or family then they have to come up and make a purchase, after which they first user can avail the coupon. This works generously because a lot of people come up like this and there will be no decrease in the graph of earning people will flood up and refer there friends to get the coupon.
Source: Subscription box
These are some of the tried marketing deals for Black Friday for all the last minute marketers to gain the attention of the audience towards their site. We assure you will also get the best result and your sales will touch the peaks if you also apply these.
What are you waiting for? Apply these Black Friday marketing tactics and increase your sales.
If you will face any problem then feel free to contact we will help you in all possible ways.
Scarcity marketing and FOMO are a major thing that works for all those brands whoever has implemented it. People always crave for a lot of things, however, if the craving for a particular thing is more people find it is just in numbers or going to get over. Or you have only a limited period of time to buy that particular product or else you will miss the chance to buy that product. This is called scarcity marketing or FOMO. There are a lot of companies who follow this way of marketing, however, the marketer supports this way of marketing a lot. The top companies mostly the companies who are into the E-Commerce sector use this method this assures you get a lot of customer’s attention unless you do it in a particular way or strategy.
We help you know more about the scarcity marketing and how should it be implemented so that we get the desired result as we want and gain the attention of a lot of customers towards the business
What is scarcity marketing?
Source: motive metrics
Scarcity marketing is a type of marketing which is based on the theory that normally relies on the proven theory of increasing the need of the hour and all the stuff which are difficult to obtain. This includes a vast variety of things like the price, distribution, promotion, products etc. It basically includes motivating the people to buy something urgently if they will not buy it then there is a huge possibility to lose it and the marketers also create a situation in which you will start believing that if you lose the chance now then you will not get it the whole life long.
The aim is to make people feel the need of urgency through the call to action which is aggressive. Making people scared is the trick behind it and make them feel that if they don’t buy now then it is like they will find anything in Universe except this.
Scarcity marketing basically feeds on the customers fear of losing the product if they don’t buy it immediately. The simple logic behind it is that being humans if we quantity of a product is decreasing and then it will not be available then suddenly the value of the same product increases. People in become crazy about it and try all the things possible to grab it.
People usually think the marketers trick them by giving them different discounts for various products however in the other hand marketers don’t trick them on discounts whereas they trick them by creating a chaotic situation or urgency of the discount. Marketers normally discount all those products which are in high demand or you can say are of good quality.
Here, the one thing may confuse you and a question must have popped up “if the product is so good and has a market value then why is being it sold at a discounted price?”
Only one thing I have to say “Be Unique in the way you want”. Suppose a product has already a good market and hype then marketer uses this trick to create more buzz and drag the attention of a lot of more people, then create a sense of urgency in it. Like if don’t buy the item maybe you will never able to buy it. The truth is to keep need of scarcity without having to lower the price of the product.
Scarcity Marketing and FOMO
This Scarcity marketing can otherwise be coined as the FOMO marketing or the “Fear of Missing Out”. The fear makes the people scared out and eventually, they fight to buy the desired item. The FOMO and Scarcity marketing basically works well together. Scarcity marketing and FOMO is used nicely as well as works in the Digital platform.
Yes! you hear it right these both the things work like wonders in the Online platform. As we all know these days people are more using the digital media or the online platform for doing any kind of shopping. These days the e-commerce websites are increasing then the normal shopping malls. People are using e-commerce sites and order whatever they want just by sitting at their home because people usually like to save their time and doesn’t want to go out spend unnecessary time, that is why people these days are investing time in online shopping using the e-commerce websites.
Scarcity Marketing and FOMO is great in the digital platform because these days you can even access to the social media sites to make your branding. People these days are so much active on the internet platform like more than half of the worldwide population are using the digital platform. Digital marketing has become a part and parcel of everybody’s life. While people see these type of AD’s which say “Running out of the sale, closes now” etc viewers usually hurry and start buying the items. It is a psychological fear that people get and when viewers see the AD and start thinking if they lose this opportunity then this is the end they will not find another one.
Tactics for Scarcity Marketing and FOMO
MISSING OPPORTUNITY HIGHLIGHT
Ping! the customers with messages and alert them with the missed out opportunities. This tactic is basically used by the online Hoteliers to showcase people that they have missed a brilliant opportunity. Yes! you hear it right they showcase that you have missed the opportunity so that you can immediately opt the other best option.
This is an example from booking.com and you can clearly see the message that you get “You missed it” booking.com also uses the FOMO marketing tactic to scare the hell out of the people. So, that next time people get alert about it and book the tickets beforehand only.
It is one of the greatest examples of FOMO marketing and scaring the people.
Scarcity and FOMO work hand in hand, creating a sense of shortage this increases the sales while creating a fear of losing the product. If something is going to run out of the stock then people fight on to get the item in any case. This is the main reason to make people awake and highlight the scarcity of the product in the digital platform.
Below you can see that Amazon is using the same Scarcity marketing to grab the attention of a lot of people and showcase the number of stock available.
You can see that in red letters it is written “Only 1 left in stock” this is what scarcity marketing is that brings out the FOMO inside the people. Even if the product is not that many worthy people will jump over to buy it at any cost.
The booking.com also uses these techniques to drive the attention of a lot of people to its online website and make people rush and grab it as soon as possible.
“In high demand! Booked 13 times in the last 24 hours” this is actual fear that the marketers try to create in the people to generate leads.
LIMITED TIME OFFER
This is the major trick in which the users usually fall for, increasing the need of the hour and value for the product automatically increases. It is used for creating an urgency to buy a particular product. The trick is to trigger the loss aversion or the in layman language we can say to generate the FOMO in audience.
If a person who watches it thinks that there is a total chance to miss out the great deal then he/she will for sure reach out their virtual wallets and buy the product. To make it easy for you we show you some of the FOMO examples below:
This the image of booking.com showcasing all the FOMO marketing tactics in it, most importantly it showcases the number of people looking for the same hotel. That is the main tactic used by digital marketers most of the time they showcase the customers how many people are searching for it which automatically make the viewer feel that: Yes! this is the best hotel and should go for this hotel only.
We also showcase you another example in Amazon how they are showcasing the same aspect in a different way.
Here, you can see a yellow line below which you can see the percentage of the people claimed the product. In Amazon, the deals of the day offer you this facility with help of which you can see the number or you can say the percent of the people who have claimed. When a user sees this he/she will feel attracted and will think that so many people have already bought it means it would have been a great product. That too it is obtained with the required discounts that increases the customers’ engagement.
Driving viewer’s to your website is just one part of the job. However, transforming those viewers to customers’ is the next step and a crucial step. This is the turning point when the reviews help you make your viewers into customers.
Well, Yeah! the customers most of the time trust the previous buyers and the reviews which they leave, it is like their trust indication. If a customer already bought that item and gave a review of the item, the process of buying was easy or not, product quality, deliver process everything. This gives the viewers a brief idea about how their journey will be from selecting and buying the product to get it delivered.
The important thing people get to know here is the product and its quality after which it depends whether to buy that product or not. A digital marketing agency and an e-commerce service should always take care of this minutely.
Above are some of the reviews of the people in the popular sites like the booking.com, Amazon.com, Flipkart etc. Companies should manage it nicely because more than 50% of the people rely on reviews and make a purchase after looking at it.
These are some of the tricks and tips or tactics which should be implemented to get the best results using the scarcity marketing and FOMO which means Fear Of Missing Out. Marketing these days made huge in the digital platform using the fear of the people and make their place in marketing. This is one of the best tactics one can include in their marketing strategy to gather a number of customers’.
To more about Scarcity Marketing and FOMO or topics related to trending marketing strategies and tactics. Please write back to us we will be happy to help you!
“It is the HOLIDAY season, and the fun has begun!” To make everything easy for the marketers we bring you the best holiday marketing ideas which include all the social media marketing for holidays that will make customers go buoyant.
The onset of festive season fills everyone with ecstasy and frenzy. People wait for the season, loosen their purse strings and go on a shopping spree. Similarly, the marketers crave for the best holiday marketing ideas which make the users crazy. Shopping, these days is nothing less than a marathon. All the brands – big or small vie for this and compete, trying their best to make the marathon easy for the people by making everything available to the customer in the easiest possible ways. People, being shopaholics, find it difficult to resist their urge to buy the products and easily succumb to the fanfare and influence of advertising campaigns, that is so very enticing, they just can’t be ignored.
Online marketers are gearing themselves up as the two major festivals – the Black Friday and Cyber Monday are just around the corner. The opportune time to grab the chance, become a maniac and make some money.
In this article, you will get to know some of the most alluring and insane ideas to drive a lot of traffic to your website and increase the sales of your brand. Do every possible thing that will bring you profit and propel the customers to buy exclusively from your brand. Who knows, maybe this is your chance to make your mark in the market!!!
After conducting a thorough research, we made a list of marketing ideas – tried and tested, which, if implemented in your business, are sure to usher in immense business and positive result:
If you have an e-commerce business and everything works online for your business, the most important thing in a festive or holiday season is the landing page of your website. Yes, because this is the first thing that a customer will see after logging into your site.
First and foremost, having a long and amazing landing page transforms your viewers to customers and your customers to loyal subscribers. Customizing your website according to the viewers and subscribers is very important. Always keep yourself at the place of your customers, view things from their perspective and design everything as how they would want it to be. Check for all those things which a customer would need in this festive season; giveaway all the deals on those products and flash out the items on your landing page.
However, when it is the holiday season, the landing page must be very attractive for showcasing all the discounts, coupons etc., being offered on various brands. It is also important to remember that the landing should be decorated or made according to the festive day. For the upcoming holidays, i.e. the Black Friday, Cyber Monday and Christmas, which are knocking at our doors, these ideas will work wonders.
PROMOTIONAL EMAIL MARKETING
An email consisting of some gift guides to customers is bound to increase the sales by 48%. Woo! With Black Friday and Cyber Monday on the cards, it is a great chance to lure the attention of people to your brand. Unmissable, Isn’t it?
To add a boost to the already existing subscribers’ list or the already existing list of trusted customers, go for this technique. Try to create a scenario of urgency among the people and make them feel that if they lose this opportunity, they might not get another one. “Buy it from us…Buy it Now” kind of an email marketing. This will induce them to buy the products immediately from you. In an analogous way, improve the offerings for your brand by creating this feel in the minds of your customers. Whenever they have a look at your offers, they would feel “Oh My God! What an amazing offer. I cannot afford to miss it.”
Boosting the subscriber’s list or already the trusted customer list is very important. Always create an urgency among the people and make them feel that if they lose this they will not be able to get another. Show the urgency to people and make them feel they will lose something if they don’t buy from you, in a similar way improve the offerings for your brand through when the customer will take a look at it they will feel “How can they miss it!!!”
You can use emails to target various people in various methods. For example, if you run a clothing, cosmetics or footwear business, you can target separately for both genders. Like, you can send discount coupons on cosmetics, clothes, accessories, footwear etc. to women, or provide discounts on brands – exclusively the brands’ women go crazy for. Similarly, for men, you can offer discounts, coupons on products like clothing, footwear etc. If you concentrate specifically according to the customers’ choice, the results will be quick, huge and profitable.
SOCIAL MEDIA CAMPAIGNS
This is a digital world and social media is an indispensable platform that plays a key role in building up the reputation of your site in the digital world. You only need to make judicious, effective and wide use of this platform to reach out to most of the people, thus enhancing your outreach and getting in a lot of positive clients.
80% of the consumers active in the digital media are always on the lookout for the latest trends. They keep a constant eye on the discounts, coupons, etc. is offered. It is quite easy to catch their attention and attract them to your website.
The above are just a few of the examples of the Facebook campaigns. These ideas can be adapted to draw the attention of your valuable audience. Video content is another feature that can work magically in Facebook marketing, because people, rather than browsing the contents of the offers, easily get attracted to video content that is much more appealing to the eye. You can personally reach out to your exclusive customers, who, you feel are the main target audience of your business and draw in a lot of business.
“Pictures speak a thousand words”. The best place to promote your brand using pictures is Instagram. Gif’s, pictures work like magic on Instagram, and Instagram stories are not only easy to upload but help a lot in improving your brand and spread the word. People these days are much fascinated by Instagram stories, which are a rage, especially with the younger generation and a great tool for improving business. Summing up everything we can say that Instagram helps imporving the business.
Twitter is an online news and social networking service, wherein people post and interact with one another through messages. These messages or so called “tweets” surface around a lot of topics ranging from entertainment to news, from sports to politics. People browse twitter hashtags to get complete stories on the latest news, events or trends, and even to find people, photos and hashtags on any topic under the sun.
This is the best place where you can flaunt your advertisements for free. Contests and campaigns in twitter reach out to a huge audience base. People’s tweets and retweets reach all over the world and most importantly, you can target the people you want.
It is another social media platform which has been gaining popularity, with a lot of users turning towards it. According to statistics, the maximum number of users on Pinterest are women and it is also found that before buying anything on the e-commerce site or elsewhere, people visit this social media site and then decide to make a purchase from any of the places.
Hashtags are very important in social media campaigns. Use hashtags that are related and try to create your own hashtags. The hashtags you create will have a wide outreach. Hashtags help in getting your advertisements and contents across to your viewers and are very popular on Twitter and Instagram. Using hashtags is highly beneficial for the growth of your business.
The popular hashtags that you may use are #BlackFriday #BlackFriday2018 #CyberMonday #Christmas #Christmas2018 #wishlist #HolidayShopping etc. These hashtags are used by a lot of audiences during the holiday season and if used well, can promise to gather a lot many viewers.
Hourly deals in the e-commerce platform give thumping results. People like to shop a lot during these short periods of time and the rush is huge when offers are made on an hourly basis. For example, you can offer three different deals in three different timeframes. Like, in the first hour, you give deals for electronic goods, then the next hour, you give deals on clothing and then, on the third hour, you give deals on kitchenware. This works like magic and paves way for a drastic increase in sales. The crucial thing to remember here is to offer this facility to your exclusive subscribers. In this way, you can increase your subscribers, as well as your sales. The number of sales is sure to touch the sky.
You should also make sure that you connect with your subscribers at regular intervals of time and make them aware, using emails. Preserving the mails of the subscribers and users comes in very handy here, as, during the holiday season, you can convert these leads to customers and the customers to subscribers. This will immensely help you extend the horizon of your business.
Extending the deals past the holidays is a tried and tested method and gives the best results. For example, if your deal is until Cyber Monday, try to extend it for a few more days, not necessary until Christmas. All the same, it can be extended by a day or two. This way, you would extend your reach to customers who have missed the deals and the deadlines and are thus left disappointed. They would only be too glad to grab the second opportunity. Thus, your business is also happy
Usually, there is always a huge rush during the festive season. If you extend the deals by one to two days, the customers would feel happy and you can get customers post-holidays too. People normally skip a lot of things just because of the festive rush and their busy schedule, if they find deals lasting long, this will add a lot in converting the leads to subscribers or loyal customers.
This will help you maintain the scarcity and exclusivity of your promotions and people will feel the difference and consider you to be unique and exclusive. Give the stress and make it look catchy on the days which you have extended.
(Source: Studio Yoga)
Thus, the customers who have missed the sale and the amazing deals can still shop. This would make the customer feel they haven’t lost the chance to buy the products with the same deals, discounts etc. As mentioned this, will make you the talk of the town and make your brand a known brand in the mindsets of the viewers, and people will remember you for a long time.
VIP DISCOUNTS, GIFT CARDS, AND HOLIDAY COUPONS
VIP Discounts are for those who are your Pro-Subscribers or who make a lot of purchases from your online websites. These are your most prized, valued and loyal customers. Make them feel more special and provide them with extra discounts. This can make them feel much exclusive and, there is an increased chance of such customers buying more than the quantity they had planned in their minds – maybe even double, for personal use or for gifting purposes.
(Source: Canoga Park)
Give such exclusive discounts only to the top-end buyers and not to everyone. This would make them feel special and stick to your brand out of loyalty.
You can even surprise the top buyers with gift cards – virtual, physical or even both. This works like wonder. Not only do you gift them, but instead motivate them to gift to their near and dear ones in the festive season. Make them realize that these are the best gifts which they can gift to their family, friends or anyone special to them in these holidays.
Who says we can’t apply the offline tactic online? Of Course, we can. Other than normal coupon codes for discounts, you can go a step forward and gift a holiday trip. You can make a list of your active customers and encourage them to buy and grab a chance to win holiday tickets. Holiday season and holiday tickets? What more would one want? You can even select your top loyal customers and offer them a free holiday trip, with a written personalized note to make them feel even more special. This might not show an immediate result but would be cherished by them for a long time and thus give you a long-lasting output in the long-run.
More than these, the human touch – a peppy greeting, a wish from the heart, and a beautiful smile would go a long way. Don’t forget to greet them or wish them this festive season. It will delight them. Always try to make your customers happy with your creative ideas. By this, not only would you make your customers happy and gay, you yourself will stand to be benefitted and gain profits. Make sure to implement all the ideas wisely.
Enjoy it with loads of Fun, Laughter, Celebrations, Gifts, and Smiles. ?
Do you, want to create an Instagram Story to give a kick start or boost your business? Are you curious to know how Instagram Algorithms work?
Well! Here, you end up with a full guide which will help in every essential aspect for a successful Instagram Story for business. Now, the time has come for people to think about Instagram, and using Instagram stories for the purpose of business.
Instagram Stories are not just random stories developed for fun and adding creative stuff. These stories should be efficiently used for promoting a business brand, engaging people, grabbing their attention towards your brand. It is even helpful in impacting the sales for any e-commerce site.
WHAT IS AN INSTAGRAM STORY?
This is one of the features offered by Instagram, in which people can upload images, videos, gifs etc., that appears as a slideshow. This slideshow disappears 24 hours after the images get posted. You can even say that the Instagram story is a brand new and authentic way of grabbing customer attention. There is no denying that the regular feed is also very good and amazing for creating wonderful and long-lasting or authentic posts.
Stories create a feeling of togetherness and intimacy, the reason why people love Instagram stories. They bring in enormous results while you have some events going on, or some business functions s coming up. Taking a video of your viewers or behind the scenes or about the brand or the event going on is always a great idea. Showing these behind the scenes sneak-peeks always help to connect with your audience. This attaches the feel of importance to them and they feel distinct and enjoy the sense of exclusivity. The audience also get a chance to know who you are as a person, in your personal lives, apart from on-screen and projected images.
Why should we opt for Instagram stories to promote business?
This new feature of Instagram got updated last year in August. In fact, almost all the people using the Instagram, were shocked when they found this feature. How did Instagram efficiently copy it from SnapChat? This was the thought that first popped-up in everyone’s minds. Whereas, people were under the impression that it was just a trick to steal the market value of the SnapChat. Instagram made its presence felt in the market much more than the then prevailing SnapChat.
While looking at the above Statistic, we can sum up that Instagram is not just a copy of SnapChat. In fact, it is a much better version of SnapChat. This transient tool for posting photos, videos and gifs can be effectively used for any business purpose. It maintains the customer and brand relationship , ithout ruining the joy and enjoyment of people.
Instagram stories a wide opportunity that contains the themes and tools which never bore the people. The channels make it interesting both for business segment and the common users. It equally supports both the groups. You can use Instagram in myriad ways, for enjoyment, for its light-hearted content, or for any business purpose viz. branding of the business, e-commerce sales etc.. All this, and more, is being done with with the help of Instagram Stories.
How to use Instagram Story For Business?
You can get a lot of features in the Instagram story. These useful features, help compile your posts, and these enable you to generate the content in a hassle free manner in the editor. Not only, this you can upload the data that is present somewhere else too.
Steps to use Instagram Story:
- When you open your profile, click on the camera icon or the ‘+’ symbol present of the profile picture. It can be clearly seen, when seen in the option “Your Story”.
- You just have to tap the ‘+’ symbol, it will directly take you to your gallery. From here, you can share photos, videos, gifs – anything you want to share. You only have to choose it from the list of your gallery.
- It will even show an option of editing where you can choose different editing features.
- Post editing, you can post your story but here also you will get two options, one is public, which means you can showcase it to all the people. The other option is the private mode, which means your story can be shared with only a limited number of people whom you have selected.
This is much different from the profile picture or the pictures that you upload. It doesn’t have the standard Instagram box, where you can post the stories which are vertically shot. But in this, you can store miscellaneous images, videos or photos, but the mandate is it should be having 1080 pixels width and 1920 pixels height.
After this, in March 2018, Instagram updated its version and released in the market. With the new upgrade, one could pinch the mobile screen and resize the photos, videos etc according to one’s choice.
Keeping aside posting of photos and videos, there are a lot many features present in the Instagram.
Extra features of Instagram
- Typing Post: The posts that are typing based. While you can also give different backgrounds, that may be colourful or designed per your taste.
- Boomerang: These are looping videos which last for 1 second.
- Instagram Live: This is the live streaming on Instagram. It is the in-moment real-time streaming. Here, your viewers can comment on your posts instantaneously, when the streaming starts, and you can answer them in the videos. You can, later post the live stream as your story.
- Hands-free recording: Without having to hold the record button, you can record the video hands-free.
- Super Zoom: From far away ,you can zoom in easily on the focused object. There are various humourous filters which you can use like Paparazzi or Suprise.
- Focus: You can find one of the most required filters that is Portrait. Using this, you can take the picture in which the main picture gets focused and the rest of the picture stands blurred out. The subject focuses only on your face and nothing else.
- Rewind: This means playing everything in a backward motion.
Tools for Instagram content
Using these all options is very helpful in creating content that is not only catchy, but adds to the fun. There are some tools available on the online platform like Canva which helps in creating these wonderful cards for different social media platforms.
There are a plethora of ready made templates to choose from. All you have to do is select a template of your choice and edit at your end. After editing, you can post it on Instagram. This serves as an introduction, or call to action or acts as a single slide in the story. All these features make the viewer feel exclusive and special. They look and feel unique.
You can wear your thinking hat and get as creative as you want in the Instagram Stories. You can even experiment a lot of things by using all these creative ideas in the Instagram story and bring life to your Instagram Campaign. Combine all the texts, pictures, videos, boomerang, doodles etc to attract people’s attention.
How do the Instagram Algorithm works?
Instagram had a huge hype during the early years of its release and during the Instagram story upgrading. After this, the hype of Instagram gradually decreased. The exposure, even in the Instagram Field has been decreasing. Statistics now say that only 10% of the people show interest in brand promotion using Instagram stories.
This condition is very frustrating as people are keen on viewing the posts uploaded by their family, friends, loved ones, celebrities etc. This badly impacts on the Business people, as their aim is to reach a lot of people. Just because of the reducing exposure, the business people are getting badly impacted.
As we all know on Instagram, the algorithm basically depends on engagement and we get that from the Likes, Shares, Comments, Direct Message, posting different things like Videos, pictures, Gifs etc. All those ways which help in interacting with the people and engaging the people on your Instagram page.
When the news of the New Instagram Algorithm came up, it said:
Order of the Videos and the photos in the Instagram Profile will depend on your likelihood. Like the interesting option will come up first. It will also check the connection with the person and the timeline of the post.
Below are some of the tips and tricks that will help in engaging people in the Instagram story.
POST MORE INSTAGRAM STORY
Posting Instagram stories is one way of engaging and grabbing the attention of people. Instagram Stories have dominated the 2018 digital strategy and has become a crucial part in a successful Instagram campaign building. It has more than 300 Million active users in Instagram and looks for good Instagram Story which is twice as popular as snapchat.
This Instagram Algorithm keeps changing with the time and creates an impact on user engagement. Whereas, a number of users spend their time on Instagram Stories, not checking the feeds. The algorithm checks all the details present in your account -all the interactions, Instagram stories, messages sent etc.
More the people interact with your Instagram stories, the more frequently the feeds will show up on the user’s profile.
At times, the Instagram Algorithm even rewards you for interacting with more number of people. Not only is it good to note that the posts with higher engagement get priority in Instagram, but also the fact that It checks everything and can even restrict the users based on their engagement with the people.
Year by year, the number people getting engaged in Instagram is increasing and it becomes very important for the businesses to stay on the top. Especially in the first hour of posting, it reaches the people, else the post visibility may gradually decrease.
FIND THE ACTIVE AUDIENCE AND THEIR ACTIVE TIME
Know the best time to post things, because that is when you will have a huge crowd on the platform. To overcome these things, there are a lot of tools available which will help you in the Instagram Marketing Campaign like iFluenz, Instabrand, AspireIQ
All these tools calculate the time and select the best time when the users are online. These indicate the right time to post something on the social media. These tools are very helpful.
Similar to Facebook, Instagram also checks the time that a user takes to interact with the people. Else, we can say, it calculates the time taken by the marketers to interact with the users. It determines the popularity of a brand by checking the time spent by a user in viewing a post.
ATTRACTIVE INSTAGRAM CAPTIONS ATTRACT PEOPLE
Having a great and attractive Instagram caption is what makes the people stay in your post and help you beat the Instagram Algorithm. If the cation that you give is more engaging, then there is a 100% chance that people will click on the more option.
That extra second which people spend on your post has the potential to break or make your Instagram Campaign successful, so it is always recommended to spend time on making of the Caption. The above-mentioned tools will also help in writing captions.
My suggestion is to use the human brain because it is more creative. Write the caption for the post. You can even write the captions manually before posting anything as it will save you time.
Instead of opting for Caption, you can even go for the Videos because people find it more interactive and connecting. And people spend a lot of time watching a Video.
Instagram Algorithm rates you on the basis of Hashtags used. This is important, because the hashtags play a crucial role in improving the people engagement. The Instagram algorithm always bears in mind the hashtag and gives more relevance to the hashtags.
Recently, Instagram has removed the hashtags following. Instead, it came up with another aspect in which,
People can mark your content or the hashtags that they don’t want to see in future. They will have an option that they can opt which says “Don’t show for this Hashtags”.
All this throws a challenge to the marketers and makes the work difficult. So, this indicates that the Instagram marketing should be carefully done.
IMPROVE INSTAGRAM STRATEGY
People caption more hashtags then just giving normal sentences. The tools mentioned above makes it easier for you. As it adds the Instagram posts all by itself and you just ave to add the scheduled Instagram post. Rest everything is taken care of by the bot. There are a lot of templates available with mostly used hashtags. Just select the hashtag that suit your content and post it.
These are the effective hashtags that should be according to the campaign you are running. We can even consider another example given below:
The hashtags should vary according to the campaigns used. Instagram rules keep on changing and the main aim of it is to improve the engagement for a certain post. Whereas, the Instagram Algorithm is present to check such things only.
Now Instagram is considering putting an end to the automated messages like the “Nice Pic” “great” “Very good” etc. All these feed come from an automated bot.
In this progressive world of cut-throat competition, one can’t afford to be left behind. One crucial parameter of always being in, and winning the rat-race is to go with the flow – be tech-savvy and constantly upgrade oneself. One has to keep abreast of the latest happenings and also be open to learning. Yes, learning is a perennial activity. The technological age is no less than the age characterized by ‘Survival of the Fittest.’ One has to constantly sharpen his/her axe.
Learning the latest know-how, imbibing advanced skills and gaining knowledge is not only mandatory, but also expensive. Well, if you have the zeal, nothing can come in your path. Knowledge is Power and we show you how you can amass it without spending a single penny. Sounds interesting? Doesn’t it?
In this article, we enlighten you on some of the best e-books for digital marketing trends that come free of cost. All you need to do is just log in, download the e-book; Hey and Presto! You have a plethora of knowledge before you.
All the e-books for digital marketing mentioned below are recommended by top digital marketers and will help you unwind various aspects of digital marketing trends.
COMPLETE GUIDE TO SOCIAL MEDIA FOR B2B by Salesforce
The first best e-book for digital marketing trends that comes to our mind and tops our list is “Complete guide to social media for B2B“.
(Source: Salesforce Pardot)
Social media is a lot more than just making friends, poking, tagging, uploading images and videos etc. In fact, social media has changed the way of conversation, most importantly in digital marketing. The effect of social media is enormous when we opt for the B2B marketing.
Marketers are now focusing on Social Media, because people all around the world connect with each other only through social media – Yes, the reason as to why businesses are shifting their focus more towards Social Media!
Social Media is a widely used tool, with the help of which, marketers easily connect with their clients, involve in regular conversations and interact seamlessly.
Navigation in Social media can be quite difficult and challenging. To ease your work and help you wade through this difficulty, Salesforce has come up with this e-book for digital marketing. An e-book that gives tips and tricks on how to work on social media, and how to leverage your social media campaign.
The e-book throws light on the metrics which is required to be tracked, the content that is appropriate for the work and that can support all platforms. Most importantly, how to grab viewers’ attention, and how to convert viewers into customers, through the medium of social media.
DATA DRIVEN CONTENT MARKETING by Uberflip
Content marketing is very important and plays a pivotal role in making any digital marketing strategy successful. Content marketing is not so easy as it appears to be. In fact, it requires proper strategy and planning and one should understand the deeper concept of content writing in digital marketing trends.
Knowing data analytics and implementing it in work is extremely crucial. Analytics doesn’t only help in making the right digital marketing decisions, but also helps in deciding whether the content you have written is performing, underperforming or overperforming.
In Data-driven content marketing e-book, you can learn about the content in detail – What is content marketing, how to write, what to write, etc. The e-book for digital marketing also contains information on how to create effective content.
This e-book focusses on an in-depth study of content marketing and the strategies involved in it.
BEGINNERS GUIDE TO SEO by Moz
Moz provided one of the best e-books related to the latest trends in digital marketing. It provides some of the best SEO tools that help in various ways. This Moz Beginners guide to SEO e-book is not like any other usual e-book for digital marketing, it contains the important topics in the form of articles. When you browse through the e-book, you can easily understand the concept as all the articles are arranged in the form of topics.
There are a lot of e-books for digital marketing that are available for free on the internet platform. The Moz e-book has been read by millions of people n number of times. It is the best e-book available for beginners in digital marketing.
This e-book gives full details about the major topics in digital marketing that is SEO or Search Engine Optimization. You can learn all the strategies that should be implemented to make a website rank higher than the others and make it search engine friendly. This also includes information on topics like how to increase interaction with people, ow to improve rankings, how to use the keywords and why is content so important?
HOW TO BUILD WORLD CLASS INTERNET LEAD GENERATION PROGRAM by Peter Geisheker
Every marketer’s dream is to increase the number of leads. This “How to build a world-class internet lead generation program” is the best e-book on digital marketing trends and focusses on how to increase the number of audience for the business. Not only this, the greatest challenge lies in converting leads to effective customers.
This e-book for digital marketing explains everything in an elaborate way. It focuses on inbound content marketing, and the different ways we should opt to make effective content that will attract targeted customers. In this book, you can find the various tricks of the trade like remarketing or how to adapt it to increase the lead generation and how to use social media in promoting the same. These are just a few of the important tricks that are mentioned in the book.
The Author, Peter Geisheker also wrote details about internet sales funnel. You can learn how to advertise on the Internet platform and engage people and drive them to your website. This e-book also contains detailed information on how to use a dedicated landing page in sales.
TOP 25 SOCIAL MEDIA STRATEGIES by Buffer
Social media is considered as a major base where people across borders connect with each other seamlessly. After all, the world is now reduced to a global village. Marketers turning towards social media has become a regular practice these days. To concentrate on social media, it is essential to come up with good strategies and take careful steps.
Retracing our steps and going back a few decades from now, we understand that Social Media was not so popular and marketers never concentrated on it. Back then, people had the impression that social media marketing meant working in a new territory. Now, working in this territory has become highly essential.
Finding the best e-book for digital marketing trends, that too in social media is a bit difficult. To make things easier for you, we help you with this e-book, that consists of the top 25 social media strategies, which are filtered out from all the top-rated blogs on social media. All these 25 tricks are tried and tested, and only then rated as top social media strategies.
THE OPTIMIZATION SURVIVAL GUIDE by Optimizely
Marketers get a better overview of “What are the customer needs?” and “What is it that they want?”, with the help of optimization and A/B testing. The main aim is to optimize the conversion, which is not a cake walk.
A lot of testing and experimenting is required. The optimization survival guide e-book for digital marketing contains complete details on how to achieve a conversion. It contains 30 best and top-rated tips from top marketers, who can show you the path of “how to become a successful marketer.”
The e-book contains tricks on how to sidetrack the roadblocks and helps to take the testing or the experimented program to the next level. It even tells what you must expect when you go for a certain optimization strategy.
This e-book helps you analyze your strategy and trail a hypothesis from it. This helps in building the best version of testing.
50 SHADES OF GROWTH by Sid Bharath and Danny Halarewich
This book titled “50 shades of growth” is one of the best e-books on digital marketing trends, tailor-made for digital marketers who are into the e-Commerce business. The book is all about e-Commerce and is very useful for the e-Commerce business.
This e-book for digital marketing contains 50 top rated tips and tricks on e-Commerce business growth, which helps to elevate your brand to the next level. The book contains all the steps explained in a detailed and easy to understand manner.
The tips mentioned in the e-book are well tested and applied by experts who have got the best results and have grown from scratch to being one of the top e-commerce companies. It even provides many wonderful tips, that you can experiment with, and implement.
You can also find a full list of optimization and marketing tools. Interested people can get good deals on the tools and users can use it.
HOW TO GENERATE LEADS USING INFOGRAPHICS by Hubspot and Piktochart
Creating content that attracts users’ attention is important. Making this step work – infographics, visual contents, graphics, data, graphs etc. is very crucial to implement, as this can improve the conversation with the viewers.
Infographic itself doesn’t work all the time. Without a perfect working strategy behind it, the idea of infographics may fall apart. To overcome this, Piktochart collaborate with HubSpot to make this happen.
In this e-book for digital marketing “How to generate leads with infographics?” you will find 11 crucial tips that will help to improve your lead generation by using infographics. This ebook is considered to be the best e-book for digital marketing in generating leads.
You can easily learn how to write content in the form of infographics, how to optimize infographics for a social media campaign, and also get a clear idea on how to pitch infographics to media and come to know the outlets that are content curated.
CONVERSATION NOT CAMPAIGNS by Marketo
Conversation not campaigns is the e-book for digital marketing that gives a detailed information on topics like “how to conduct email marketing?” Opting for the old technique “batch and blast” is not ideal for all the cases.
It suggests to address an individual and speak to them directly in a personalized way, by having a generic conversation and thus attract more number of people. This can’t happen by blasting random emails.
The users need a reason to visit your website and engage in your emails. The marketers’ need to develop a good rapport and build a strong bond with the users. This is to retain the users. The bond should be one-to-one, not one-to-many. This is the best e-book for digital marketing trends that throws light on email marketing and also on the behavioral filters and the triggering messages that are based on the behavior.
THE CONVERSION MARKETERS GUIDE TO LANDING PAGE COPYWRITING by Unbounce
It is a known fact that the quality that we maintain in landing the page determines the success or failure rate of the marketing campaign that we run – a challenge that is hard to be accomplished. It is much more than just putting a headline and purposeful copy altogether.
If you are worried that your marketing strategy is driving away the customers, then “The conversion Marketer’s guide to landing page copywriting” is the best e-book for digital marketing trends that will help you in writing content for a good landing page. It even showcases the importance of the critical copy that must be present for the conversions.
It is an e-book consisting of 56 pages and gives all the professional tips and tricks that will help in attracting visitors and improving the landing page quality. You will also get to know “What are the click-worthy calls to action?”, or “What are the elements required for high converting landing pages?”
PAID AND EARNED: TWO SIDES OF INFLUENCER MARKETING by Jay Baer
For conversions and making your business visible and known, the best strategy to follow is Influencer marketing. Sometimes, marketers consider it a bit confusing, but if implemented in the correct way, the results would be positive.
Paid and earned: two sides of influencer marketing e-book for digital marketing tells about what we should do to have a successful influencer marketing, and what should your focus be on when coming to paid marketing or earned influencer. All these kinds of questions are answered in this e-book.
You can also find some other important aspects viz the reasons as to why brands need influencer marketing etc. The influencer marketer requires brands so that new content can be developed and posted for the followers.
This is the best e-book for digital marketing trends that you should follow to know about different types of influencers like the mega, micro and macro, their impact and a lot more.
THE MARKETERS GUIDE TO FACEBOOK by Contently
Facebook has become an entirely new world for people inside the universe. The power of Facebook has become immeasurable and unparalleled when compared to other sites in all perspectives. Social media owes the world’s 25% of the traffic.
For all the brands to promote themselves, Social media acts like a gold mine, where you can keep your customers engaged and can bring their attention to your official website.
“Marketers guide to Facebook” by Contently, is the best e-book for digital marketing trends, mainly in social media. The book gives in-depth information on how to undertake Facebook marketing? You can even be able to run how to leverage the Ads in the social media platform to get better results. You can also find the best tips and tricks from industry experts and the case studies related to it from the brands who have mastered social media platform.
INSTAGRAM FOR BUSINESS FOR DUMMIES by Jenn Herman, Eric Butow, Corey Walker
The social media platform ‘Instagram’, can be efficiently used for increasing the business visibility, lead generation and conversion of the leads. Developing the brand insights will help in creating a brand awareness among people – on the products and services provided. Using Instagram for brand promotion will help connect the younger generation with a large sea of people, connected to social media. This will bridge the gap.
Business or brands can easily showcase “what they are doing” and can offer a view on the prospects to the customers. It can also build your brand profile on Instagram and improve engagements and reach. Create enticing campaigns, draw people to interesting contests and provide gift coupons to the winners.
These are some tricks and tips that you can learn from this e-book “Instagram for business dummies” which will help enhance your business and reach, through Instagram. This is how you can leverage your brand name in the social media.