Bug Bounty program and bug bounty hunters are the names which we can hear a lot of times these days. Actually, this is a deal that is provided by a lot of websites and the software developers to all those individuals who will hunt the bugs in their website and inform the respective organization. By doing this bug hunting the individuals can earn recognization and the compensation for reporting the bugs.
If you have decided to be a Bug hunter or a security researcher and don’t know what is bug bounty and how to start where to start.
To know in deep about it read the whole blog.
What is bug bounty hunting?
Anyone who has high curiosity with the high rate computer skills can become a very successful glitch or bug finder. Whatever your age maybe you can be a bug bounty hunter. The important thing is that you have to continuously keep on learning and keep checking for the bugs on different websites.
All these relevant bug findings in the websites will earn you a lot of compensation and also recognization. Maybe you can take up as a full-time job and searching for bugs in the websites.
What does the bug bounty program mean?
The other name of the bug bounty program is Vulnerability Reward Program (VRP) is an initiative taken as crowdsourcing. It rewards all those individuals who discover and report about the bug. These type of bug bounty programs are often used by the companies to supplement in-depth and inner code audits and the penetration tests all in as a part of VRP or Bug bounty program.
While you can find many software vendors with a website are running the bug bounty programs and doing the bug hunting. They collaborate with the bug hunters and find the glitches later if anyone finds any bug in the organization. The ethical hackers may some time get exploited if they reported about the software glitches.
How much do bug bounty hunters make?
The bug bounty hunters usually make decent earnings from finding the bugs. The ethical hackers or the bug finders normally earn 3 times more than the regular software developers. However, in some places of the world such as India, it earning of a Bug hunter is 16 times more than that of a normal software person.
When coming to the US the median is not too much as such as India in the US it is 2.5 times more than that of a software developer. The payment differs for the countries because it has been calculated on the basis of salary that people get in both countries.
This means the income of an average software developer in India is less than that of income of an average software developer in the US. While coming to the Bug Bunty Hunters payment it depends on the company or the organization whose bugs they traced, and they get paid according to the company norms.
How to become a Bug Hunter?
If you want to be a bug hunter and doesn’t know how to plan and start in the Bug Bounty program, then follow our guide.
STEP-1 Start reading
Reading is a most not just in Bug tracking even if you chose any field for work, reading is a must for it. There are books on ethical hacking and bug hunting that you buy to learn the basics and the primary things which will help penetration testing and bug finding. It always adviced that you keep you 100% focus on that area of hacking which excites you and creates interest.
Find out that one exact area and pick up all the things that you find and go on to further in a similar way and be an ultimate hacker. Even the greatest hackers have their area of interest and they also don’t know every area of hacking. Below we mention some book that you read to become a good hacker:
The Web Application hacker’s handbook: If you want to be an efficient hacker then reading this book is a most. It is like the Bible for the Bug Hunters. Written by Dafydd Stuttard and Marcus Pinto. You can find this book online in Amazon.com.
Always keep your self updated with new technologies and advancements. It is vital to make sure that whatever you read and learn you understand it and most significantly you should check that you are retaining. Practicing on the more vulnerable websites and desktop is a very good way to recall everything.
Penetration testing lab: This is a very good site which will help you in practicing hacking. It contains a list of practicing apps and systems with various scenarios that will help you to become diverse. Once you reach here after that you can find much more new and good sites that will help in ethical hacking.
STEP-3 Watch YouTube videos and read tech reports with Proof Of Concepts
Eventually, you have made your foundation with a strong hold on the basics of Bug Hunting. As you know how to find the defective sites and desktops you are good to go with checking out what all the other hackers are doing.
YouTube is such a place where you can find several videos related because this is a community where people upload videos generously and don’t back out from sharing knowledge. Below we mention some write-ups and video channels:
There are a lot of groups and communities of the bug hunters that you can find on the social media platforms. However, there is one global community of all the hackers it has more than 29,000 hackers.
Joining these communities is important many of the top hackers are present here and are very happy to share their knowledge with a group or the people. It is very beneficiary for any budding hacker to know the tricks and tips. You take a look at some of the communities.
White hat hackers: It is one of the biggest community for the hackers that you can find Twitter.
STEP-5 Know more about Bug Bounties
Follow Github it will make you understand everything in brief about Bug Bounty and how to start and target.
STEP-6 Now you a Bug Hunter
Here comes the end, you are done with all the background research and reading then you can also start doing ethical hacking and can earn recognition as well as compensation at the same time.
But, never ever forget to keep yourself updated with new technological advancements. When you start never at a time jump on the big organization hacking it is better to go for some smaller one first then to the bigger organization.
If you go the websites such as Pinterest, Twitter, Facebook and all then the amateurs may end up getting mad and frustrated. Because these companies have a lot of users and known widely which increases the security for these applications as it a public platform. Kudos! for being an ethical hacker.
Minimum Compensation: the least payment in Dropbox is $12,167.
Maximum Compensation: The maximum reward here is $32,768.
However, when Apple first released the Bug Bounty Program it just allowed 46 hackers to do the research. But, now it is open for everyone who wants to try their luck in bug hunting in the Apple system.
Apple Bug Bounty Program even announced that it will reward $100,000 to those who will extract data from Apple Secure Enclave Technology.
Minimum Compensation: There is no fixed limit.
Maximum Compensation: $200,000 is was the highest amount given to a Bug Hunter.
While the year 2019 is rolling out so as the Google new alerts and updates to its already existing applications and software for the users, marketers and the advertisers. While in this updates the first thing that everybody noticed is the Google New alerts related to Ads, a very new publishing platform for local news, Google new alerts for the mappings, and integrating the Google Adwords Campaign with Google ads platform.
Read the full article to know in details about the Google new alerts.
Search News in Google
The most important and surprising changes that Google brought in is for the Local writers and in the Google search news. Below you can know more about it.
Google testing Mobile SERPs with ADs
The Google Search Engine Ranking Page is never the same it keeps on changing, and advancements keep coming up. It was found that 14 ads one after other was present on the first page. This means the advertisements occupied the first page of the Google search engine.
At the top of the page, first, four advertisements came up followed by the organic searched advertisements after that seven more paid advertisements again came up then reached six organic advertisements.
Eventually, in the end, the research page ends with three more advertisements before the more results pop up. This means the page had a total of 14 advertisements and then eight organic results. Which means it is twice as many as the usual number of ads.
While we can expect that the fact behind it is maybe Google is testing the ads in a mobile SERPs or Search Engine Ranking Page. However, it even shows that Google is pushing the company’s and making it monetized in the search results. This is an excellent sign to the digital advertisers, but not for the SEO specialist.
Google’s three pack local listing
This is a new type of Google local listing which you can see in Google maps. Previous it was seven pack page rollout, but now it is a three pack page roll out. Due to this, the SEO related people all are shaken to know what will be the result? And now it became a more tough task for SEO persons to optimize the Google maps for their clients.
Not just that & pack where cut to 3, while previous the user was able to see the address and phone number with the name but now no address and phone number will be visible.
Google not removed the Phone number and the address it even disabled the !-click access and removed all those links which redirect to Google My Business. All the previous cards got hidden now if click on listing open page you will be redirected to the Google Map where you will find the list of 20 competitors just like the older one.
In the above image you can that first comes the paid companies, then you get a list of all the electrical companies. It is one of the best tricks that Google used because at a go you can see 20 competitors list. People will get to know about their competitors at a site on one page.
Google new alert platform for Local News: Google Newspack
Google went into partnership Automattic and WordPress, even invested $ 1.2 million in the new project named to be Newspack. This new NewsChannel will have a portfolio in Google as Newspack; this portfolio will have services such as the fast, secure and meager cost for the publishing news. You can even be able to post the different and small local newsroom.
However, with the help of this platform, the local journalist and reporters get easy access who are struggling to bring up the local news. All those journalist and reporters who don’t understand about the Digital Marketing strategies and the business problems will all be solved now and can tell the story about the community and locality in the Google Space. Here, you don’t have to worry about the website design, building with an e-commerce system and configuring the CMSs.
While if you are thinking about the aim of the Google newspack is one-platform fitting all the size of the news. However, the focus of Google is to help the small business person to raise high and succeed in the online media. Google named Newspack as “an opinionated CMS” because according to Google it is a very right thing even if publishers never did it.
As per our experts, we came to know that Google will start the development process on this project soon. The platform will be available for the users after a few months.
No need of Physical Presence for registering in Google My Business
Recently Google introduced a new feature for the service areas in Google My Business platform. It is best for the small businesses owners without the street address, or a proper address can now share the address of local service and the other information related to business on the Google maps and search engine pages.
The present GMB users can now edit all the information of the business straightly from the Dashboard of the GMB. There you can find the separate options for editing “storefront address” and “service area.”
While for the businesses who have not yet registered in Google My Business and are new to it, will be guided by the Google bot through the whole setup process starts. At last, Google says that “It hopes the business will grow and better connect with the potential customers in different locations.”
Featured snippet for PDFs
Yes! You heard it right Google will now consider the content in your PDF and show as a featured snippet. Previously the featured snippet used to pull out only the content from the website HTML. However, it is the first time anything like this thing is going to happen. If we see it from an SEO techniques point of view, a PDF contains much more information than the typical contents. It is happy news for all those who are writing PDF which a lot of information but were never got rank for it.
When you open the app on the left side down corner, you will find the speed being displayed, and the camera would be shown as a small camera icon or option on the visible area of the map.
The camera icon is will also be enabled by the time you reach near the speed trap cameras. Nevertheless, the sources even say that this feature is available only in fewer countries. People expect that this feature will roll out just in US, UK, and Denmark also if countries such as Australia, India, Brasil, Russia, Indonesia, Mexico, Canada have the speed trap cameras.
We can expect that shortly after release in the US, the UK and Denmark Google will soon launch in these companies while it is still unknown when it will roll out in all over the world.
New Google Tools
Not just that Google new alerts were there for the software and the application it is even there for the Google Tools. To know more take a look below.
Access to nonskippable ads
Usually, in Google, the Video creators get only limited access to creative actions in this platform. At the end of January Google gave access to all the advertisers to take all the benefits and make all the original works that they can make, and regardless of how they are buying it, whether it has advanced, through the Google auction for ads, or the reservations.
Google now brought this on the Google platform a 15-minute unskippable ad which was earlier only present in the youtube, and if you want to have it in Google, you had to you the YouTube reservation now you can directly do with Google reservation or aution.
To ensure how many users are coming up, Google will be capping the number of users who are watching the Video it makes it more user-friendly simultaneously having the record of it. In the end, it is a very intuitive and flexible way which makes the work of advertisers easier.
Adwords Express combined with Google Ads
Google has integrated Adwords Express with Google Ads; now you can find both the things in one place. The digital marketers can now see the Adwords Express in Google Ads as an option “Smart Campaigns.” Don’t you will not lose any of the benefits all the benefits that you enjoyed before will remain and nothing will exploit. While you can find new interests and features coming up such as:
Creating a digital ad quickly in a more natural way.
They are attracting more customers to your ad by using Google Maps.
I am paying only when someone clicks on the ad.
Google will make your work easier by running ads on behave of you.
You can review the effectivity of your ads on the dashboard.
Not the effectiveness of the campaigns people can even be able to watch the campaign overview, alerts for the critical account, Google analytics, maps listing, scheduling the ads and so on.
As of we came to an end, these are some of the new features that we will, and we have seen in the Google system this year. We are looking to get some more unusual features like this. Most importantly the Google new alerts in Google maps is what everyone is excited.
We expect that everyone presents all over the globe gets it as soon as possible. Until it comes if you find any other new updates and want us to include it in our article leave a comment below we will update it.
Global Digital Marketing Summits and conferences in 2019
CONFERENCES ON THE MONTH OF FEBRUARY
List of the important conference related to digital marketing going to be held in the month of February.
Digital Summit Phoenix- Phoenix
Date: February 11-12
Field: Digital Marketing
Location: Pheonix, Arizona
Price of Pass: US $355 – $995
About: It is a definitive digital marketing gathering. Here the top digital marketers and businessperson’s will be talking about digital marketing. The conference will have the speakers from top companies such as Nike, Microsoft, Airbnb, Cisco, Zapier and so on.
Price of Pass: It starts from the US $595 and extends till $1995, while you can even get group entries with $4,910 for 4 people and $5,595 for 5 people.
About: It is a 2-day Mobile growth and optimization program in San Francisco that will help mobile growth and brand marketing in different areas such as acquisition, engagement, monetization, and so on. All those things which will help you be a digital marketer using mobile.
About: As it is a fact that digital marketing changes every month. Therefore, this conference is very important you can find 80+ speakers at this conference talking about new techniques and hack to get more traffic to the website.
Price of Pass: You first have to register then will get to know about the price details.
About: This is the world’s and biggest performance marketing conference. More than 2700 tickets have been booked till now you can gain the latest information and techniques from the top people of digital marketing.
List of the important conference related to digital marketing going to be held in the month of July.
Moz Con- Seattle
Date: July 15-17
Field: SEO, growth marketing
Location: Seattle, Washington
Price of Pass: US $200
About: A summit which would deal with all the digital marketing tactics including SEO, growth hacking, mobile marketing, content marketing. In Moz con, you get an amazing opportunity to connect with an industry specialist.
The end of the year December is also having a list of the important digital marketing conferences. So, buckle up your seat belts and start preparing to gain a lot of knowledge.
Digital Summit Dallas
Date: December 3-4
Field: digital marketing
Location: Dallas, Texas
Price of Pass: You have register first to go through the pass price.
About: This is an important summit in Dallas, where you can get to know about digital marketing, email marketing, social media marketing, UX designs, content strategies and so on. So, don’t risk to miss it.
About: Growth is important for any company that is online, and make it happen to know the right tricks and tips is much more important. This conference has all the big people from Growth marketing. So, book your tickets as soon as possible.
Voice Search has become the latest searching pattern. These days people want to search anything on the internet without wasting much time. Here, we will discuss details about Voice Search and the future of the Voice Search technology. Voice Search is becoming very popular due to its easy access.
Similarly, due to increased usage of Voice Search, the future of the Voice Search technology seems very promising and is here to stay and make a mark in the Voice Search trends. Voice Search is a method of searching, which allows the users to search the Web using spoken voice stipulation than typing.
What is Voice Search?
Voice search is a way of searching the internet through the voice command. Hence, Voice search allows you to ask a question to find the relevant answers through the voice command.
For example, Google Voice Search, Cortana, Siri, and Amazon Echo are voice-based systems and are interactive, and are called open-domain question answering systems.
In a broader scale, voice search includes open-domain keyword queries on any searched information on the Internet. If we put in an example Google Voice Search, Cortana, Siri and Amazon Echo are voice-based systems and are interactive; such methods are called open-domain question answering systems.
However, it often involves several rounds of interaction that allows a system to ask for elucidation. To make it more precise, this is nothing but a dialog system where you will ask for a query, and it will search for the answer. Voice search is a method of searching, which allows the users to search the Web using spoken voice commands than typing.
How to use Voice Search?
There are three simple steps to activate voice search. It makes our task uncomplicated when used on a laptop, smartphones and any smart devices which are connected to the internet. The three methods to enable voice search are:
Click on the voice command icon
Call out the name of the virtual assistant.
Click on the home button or gesture on an interface.
Activate the virtual assistant
The examples of virtual assistants of voice search are Apple, Google, and Amazon.
If you opt an Apple, then it is: Hey, Siri
When you use a Google, then it is: OK, Google
In case you work on Amazon, then it is: Hey, Alexa
While using Cortana, then it is: Hey, Cortana.
What are the Benefits of voice search?
With voice search technology, users find it unambiguous because of its natural and mess-free search patterns. Any age group can utilize the voice search and can get the most refined results. Some of the voice search benefits include:
Searching with voice search is fast.
Quick image search
Easy to voice search than typing search.
Smart search on your apps
Simple to use
Accurate recognition of queries
It is Simple to use.
How to turn on Voice Search?
Voice search, is a speech recognition technology where you use your voice to search for the inquiry on the Internet. According to a study, mostly by the year 2020, over 50 percent of people use voice search. To turn on your Android, follow these simple steps.
First of all, open the Google app.
Towards left corner of the page, touch/press the Menu icon. Tap ‘Settings’ > ‘Voice’ > ‘OK Google’ once it detects you can go ahead.
You can choose when your smartphone to listen when you say ‘Ok Google.’
How to turn on “Ok Google”?
You can use voice search for a simple search, to get route directions, or a simple reminder and many more. For example, you can ask ‘Ok Google, will it rain tomorrow?’. In the same way, in other devices, you can ask, ‘Hey Google, will it rain tomorrow? Do I need an umbrella?’. To start using ‘Ok Google,’ first of all,
launch the Google app and open ‘Settings’ > ‘Ok Google’ detection screen.
After that toggle from any screen and ‘Turn on’ the ‘always listening mode’ from the Google app.
Then you will be prompted to say, ‘Ok Google’ three times.
Now the app detects your voice and is all set to rock.
How to download Voice Search app?
Google Voice Search is a Google product that allows users to use ‘Google Search’ by speaking on a smartphone, laptop or any other smart devices to ask a specific question they need to know. You can download voice search app, enjoy the voice search.
What is Voice search apk?
To download voice search apk, this is the latest voice search app to search your queries through voice. All the crashes solve in this version. Voice search apk is fully customizable.
What is youtube Voice Search?
We all know that youtube is a hot cake in searching trend. Many people prefer youtube search because of its natural and understandable results. You can see the latest or trending videos on any domain by simple voice. However, you need to get updated to the newest version, and you enjoy the youtube video search to the fullest.
How does Voice Search work?
Isn’t it interesting to know, Voice search is very much similar to the functioning of the brain. To put in simple words, using cloud processing power, Google can analyze a ton of patterns. In case of voice searches, these are called spectrograms.
Therefore, Google can use models and use the same to predict new trends, very much like the neurons in the brain would reconnect for further instructions or tasks.
However, there are layers in processing speech. First of all, Google tries to understand the consonants and the vowels. This the necessary step and the first layer.
Next, Google voice search make intelligent network about the words and then further goes to high level. Today, a neural algorithm started taking place in voice search and also imaging software has made a popular trend.
What is Voice Search Statistics?
Well, to put in exact numbers, it is difficult to come up in precise figures on how many Voice based searches are used. There is no such information provided by Google.
But we can say that voice searches replace the general trend of typing in search tabs. This trend is expected to increase in coming years. According to the report Internet Trends report in 2016, voice searches have raised enormously between 2008 and 2016.
Furthermore, according to Location World, 40 percent of adults use voice search results. However, the predictions by ComScore say that more than 50 percent of searches will be voice-based searches by the year 2020.
Gartner predicts that 30% of all the searches will be taken by the year 2020.
NRP and Edison Research, says that at least one in five owns a smart speaker in America.
Almost 20 percent of Americans use voice search according to ComScore.
Emarketer shows that in the year 2017 alone, almost nearly 30 percent of people have used Google voice search.
What is the market Growth Statistics for Voice Search Devices?
There is a tremendous increase in the voice search in the year 2018. redefining the search techniques, the leading companies are coming up with the best voice search devices to make even more straightforward.
Apple, Google, Xiaomi, Amazon, and others shipped 16.8 million units in Quater1 of 2018 as per Canalys report.
The global market for voice search devices grew 187% in the Quater2 of 2018 as per Canalys.
Google has sold 5.4 Million Google Home models so far in 2018 according to Canalys.
Amazon had sold 4.1 Million Echo devices by Quater2, 2018 as per Canalys.
Xiaomi’ s Mini AI speaker sales were up 228% in 2018 according to Canalys
By 2024, the global voice smart speaker market could be worth $30 billions or above.
What are the trends in Voice Search?
The voice search is on the top-notch searching patterns and will take over the traditional search type. The voice search trends are here to stay, and it will be challenging to adapt to the changes to remain in the marketing, and the businesses should adopt these new voice search trends to face the competition in the industry. Let us go through some of the voice search trends are:
AI and machine learning:
The increasing demand and dominance of AI devices and machine learning will also force the changes to search algorithms, to process machine learning. Google should uprise the changes to its algorithm accordingly.
Advancements in Artificial Intelligence (AI) and Machine Learning are making a substantial impact on the way how to interact with the smart devices and also the internet.
The more exciting part is that when RankBrain encounters a phrase for the first time, it prepares a hypothesis to the search word and gives an apt answer. Therefore, this ability to think like similar way as the human brain makes AI devices such as RankBrain more effective.
It is a known fact that consumers, research the products they want to use or try will check for the reviews online. Almost 70 percent of the consumers’ research about the website and the services and the products before itself before buying online.
Recent studies show that local search among the voice search is on the high rise. Last year itself there was an increase of 58 percent of consumers have found the local business through voice search. Now, local is new global
If we take an example, Google searches for “near me” had tremendously increased last year. We can now see the same ads on television also. Moreover, there is a rise in smartphone usage and smartphone searches too. The main advantage of using local searches is all the nearby local areas is highlighted in the search results.
Voice Search Mobility:
Consequently, voice search mobility trend is growing at a high pace with the advancements in speech recognition technology or voice search technology. Google has a 95% accuracy rate when the spoken correctly in English.
Moreover, Google voice search on smartphones is available in over 60 languages. It is not that long that in 2016 itself, 20 percent of searches are done through voice search.
Voice Search Optimization:
Voice Search Trends are used to Optimize the voice searches for Alexa, Siri, Google, and Cortana. However, with these virtual assistants continue to grow, so is the competition.
Moreover, using natural language with direct answers to specific questions is critical. Therefore, the schema markup and rich snippets keep queries and responses in the context that is better understood by search engines.
Voice search is for local searches or informal quizzing; it has become essential for merchants to have the Google store in proper up-to-date information. Hence, the domain authority and traditional search rankings play a crucial role in the appearance of search results. Here, local SEO optimization will come into the picture.
What is the future scope of Voice Search Technology?
Now, the biggest question is, the future scope of voice search or voice search technology sustains in the search patterns techniques. There is still a lot of voice search technology predictions that will take the marketing industry and business to the next level. Implementing these voice search technology gives the best bet to improve the visibility of your website.
We can’t deny the fact that the users want to feel personalized and have the best experience whenever they interact with the technology or a website. Personalized responses are on high demand right now, and you cannot ignore this need of the consumers.
If you are going to adopt this developing voice search technology, make sure you will provide the space and ease the customers want, and also the personalized touch.
Eventually, Google Assistant has already in the competition and seems to have clearly understood the context and the stack of the questions that come up. Since last year, it has improved to a great extent and is the most favorite of many consumers.
For example, users ask on google home “What is the weather today?” and then ask “will it rain?”, Now the google can know and guess the next question the users will be most likely to ask is about the location. So, here the google gets ready with the answer.
However, Alexa cannot understand the context to this extent as Google. Hence, Google uses more of personalized touch and can do better at guessing the next question.
Alexa relies on custom-built skills and protocols whereas the Google Assistant can understand specific user requests and can further personalize the response.
Ahead of smartphones:
In the next coming years, voice search is not limited only to laptops, home devices or smartphones. According to Steve Rabuchin, VP of Amazon Alexa says, the vision is that customers should retrieve Alexa under all environments.
Eventually, which means that the customers may be able to talk to cars, lights, lamps, refrigerators, and all smart devices if you are even outside of the house.
However, one thing that the program developers should keep in mind is consistent user experience. Apart from addressing the sophisticated capabilities of all devices, it is also essential to direct the user needs and concerns in the coming years. Programmers should think ahead of smartphones.
Voice Search Notifications:
While talking about smartphone usage, voices search raises a new scope for the future of voice search technology. Developers should make sure that the voice search has better engagement time and also smooth usage.
Recently, Amazon added a notification capability to the Amazon Voice Services API. Therefore, this latest voice notifications feature allows Alexa to indicate that there is some new content, such as shopping updates, upcoming offers, shopping festival details, and many such updates. These voice search notifications will no doubt become the latest trend in the coming years.
Security is the main focus:
As this is the start of the voice search technology, many major setback trends are to see. The companies will have to start spending the amount on the security to interact with their customers. Adding voice search will enhance the user experience and makes the work dull.
However, voice payments will become secured to make voice payments. Another next challenging task is to provide high security and privacy. Make sure to keep the consumers’ information safe and private on all circumstances.
In 2019, voice search and voice search technology are not only about just saying but how you are telling the context matters. Security should be the main focus for these voice search technology.
There is no doubt that the voice search in the year 2019 will reveal the future of voice search technology. Voice search technology will be a milestone for the searching techniques. However, it takes time for a transition but prepares for its growth.
Therefore, by understanding linguistics importance and paying close attention to smart device usage and advertising, we can surely gain insights to improve online marketing strategy. If you want to promote your business right away, then this is the time you should start making considerations to voice search and SEO as these two are big things as of today.
To go to the introduction, Google Shopping was known as Google Product Search previously. Google Shopping is a Google service invented by Craig Nevill-Manning. Google Shopping allows users to search for products on online shopping websites and then compare prices range between different vendors. Google Shopping Campaigns is the next step, once you create a Google Shopping list.
However, Google announced that the Google Product Search now named Google Shopping. Now, this is a paid business model where the vendors should have to pay for the listing of their products.
Well, here we cover on how to go ahead on Google Shopping Campaigns. The first and foremost thing to do is, you have to set a Google Merchant account. Display all the products in Google Shopping. Google Shopping works on Google Merchant Center. Also, optimization of the Google Shopping Campaigns is a very important part after setting up a typical Google Shopping Campaigns.
Is Google Shopping Free?
Unlike a regular shopping app, Google shopping is a dedicated shopping from Google. Online merchants will display their shopping, featuring product SKUs, information, prices, stock availability and merchant ratings.
Merchants have to pay for product listing Ads. However, Google Shopping results will appear if do regular Google searches. The trick is whenever Google thinks there is some Google shopping match. It will display as sponsored searches.
How much does Google Shopping cost?
Well, Google Shopping cost varies. It will cost you around $1 per day or even $1 in a month. Sometimes Google Shopping goes up to more than $100 a day. However, depending on the visibility you want, you can include your products to have.
In 4th Quarter, Google conducted a Google Shopping study which showed Google Merchant Center costs Google Shopping on an average $11.30 out of $100.00 in sales.
What is Google Shopping List?
The primary thing you need to do is give necessary details about your business in the Business information section in Google Merchant Center.
You will find Business information in the navigation panel in your Merchant Center account. Thus, data used, in different Merchant Center programs like Google Shopping ads.
However, Google Shopping works primarily on two platforms like Google Adwords and Google Merchant Centre. AdWords is the actual Google shopping campaigns live and where you will have set your budget, manage bids, make optimizations based on performance and gain insights on how to have profits. Whereas, Google Merchant Center is where you will find product feed.
In the Google Shopping, Google determines when your product listing ads show up. Therefore, Google considers your site, your feed, and also the bids to determine what search triggers your ads. Due to this reason, setting up Google shopping ads has a close resemblance to SEO.
In Contrast, the setup and management of Google Shopping ads are different from setting up regular ads.
Google Shopping Ads have three main criteria:
Create the Feed: Here, you will have a scope to cover a lot of details. It includes a lot of groundwork including the product data, product images, and also the price.
Bidding: You need to follow different strategies to bid the ads successfully. It is little changed when compared to traditional bidding. You can quickly get more returns.
Monitoring and Optimization: You will need to monitor all the Google Shopping Ads properly and also the make most of it through Optimization. You can see the clear data and even the benefits through Google Shopping.
Now, let us see how to set up the Google Shopping Account. To access your Google shopping list from a computer just follow the simple steps:
To the left of the Google shopping cart icon, you can find it on a mobile smartphone by opening either the Google Home or Google Express apps.
Tap the button on the top left; it will expand the menu and then select the Shopping list.
SetUp Your Tax and Shipping Rules
The essential part of running Google Shopping Ads is how you set up your tax and shipping rules.
Go to the tab ‘general settings.’ You can put the rates as per the market charges, or you can allow Google to do it automatically.
Link your Google AdWords account to your Merchant Center account so that you should consider Ad campaign. Consequently, can connect these accounts through Merchant Center dashboard by clicking on ‘Google Ads’ from your settings.
However, you must make sure that both platforms have the same email address with Administrator access and have your AdWords ID’s ready to link accounts.
Setting Up Your Product Feed
After you set the Google Shopping account, select your tax rates and link Adword account, next is to set up your product feed. You can either manually build it using Excel. While you can use plugins or extensions to automatically link product feeds.
AdWords ads is a good option for online merchants. However, the Product Listing Ads are managed within the AdWords login. Thereby, Product Listing Ads which will have a significant impact on Google Shopping Campaign. For best results, consider below essential points:
List the Products On Google Shopping.
Make sure you sell a minimum of 500 products or more than 500 products. For more visibility, it is better to add more than 500 products on Product Listing Ad. This increases the traffic on Google Shopping.
The category you choose should be competitive.
Quality of your website.
Depends on your budget.
Once you are ready with all the setup as mentioned earlier details. We will further dig into Google Shopping Campaign. You should name your Google Shopping Campaign and also select the country. Controlling the priority preferences like low, medium and high give you different results.
How to set up Google Shopping Campaigns?
However, Google Shopping Campaign is country and product specific. You should set up the Google Shopping campaigns as per the product demand for each state. Furthermore, Google decides when to show your Product listings based on priority settings and also your bid. This means that Google will choose the bid based on high priority.
Choosing Products for Your Product Feeds
If you are using Google Shopping Campaigns for the very first time, then you may have to limit your products range. Do a little research on products which get good traffic, sales and also specific products where you have less competition.
Setting Up Product Groups for Easy Optimization
However, you should opt for a well designed and well structured to start with the first Google Shopping Campaign. This will also ensure SEO optimization for Google AdWords keywords.
Further, Google Shopping campaigns only allow for one AdGroup per campaign. You can also divide the ad into different parts.
Category Product Groups: While coming to Product category, you should choose one class that will have a wide range of products. The last category will have the least preference. However, you should provide an excellent segmented structure for best optimization.
Brand Product Groups
People are more conscious of popular brands these days. However, you can display the products of one brand under a category. However, if you are selling different brands, then this group will study the metrics on different brands and then access the results.
Custom Labels Product Groups
Once you are done dividing the Product Category and brand category, you should now custom the labels in the product groups.
If you are Google Shopping for clothing website, then you should further subdivide the products into “ work wear,” “gym or workout wear,” “ party wear,” “school wear.” Similarly, you get also choose different subgroups like “ Christmas gifts,” “Christmas costumes”, “Christmas gifting options.”
Google Shopping Campaign Bids
However, while setting up your first Google Shopping Campaign, you should start your bids for each group a little less when compared to the regular Google Adwords search bids. This adds more people to participate in the bids thereby increasing the sales and business.
How to Optimize Google Shopping Campaign?
After you set up Google Shopping Campaigns, you have to make sure that how it is working. Furthermore, it is essential to optimize the Google Shopping Campaigns as well.
Optimize at the entry level
You should remember that you cannot utilize Google Shopping campaigns priorities to boost volume. However, it is useful for segmenting the traffic.
Segmentation in Shopping Campaigns specifically for a search query, by using Google Shopping campaign priorities to allocate traffic and to bid higher for the queries. However, this segmentation strategy allows to set bids beyond product averages and to allow queries with higher conversion rates to get more exposure. You can also save money on low-quality queries.
Most of the Optimization works by getting the maximum number of CPC. To make one thing clear, Google doesn’t care for your profits. Its main agenda is to make you spend more. Therefore, you need not increase your budget or CPC’s without proper checking.
Target On ROAS
With ROAS optimization, you can will get every dollar spent in return. Suppose you select 100% ROAS return, you will likely to get at least 50% of the returns.
Moreover, a lower price improves the quality of the product feed for your customer and also for Google. Google Merchant Center will any way knows what you charge for shipping so, regarding shipping details, this will include that in the Google Shopping results.
Always upload clear and high definition pictures for a better feel. Make sure the customers will comfortably feel the product and connect well to the images and products. One thing to keep in mind is, the product you show should always be the same as the real product.
On the other hand, a key to successful Google Shopping lies in its optimization. You should further monitor and get a complete hands-on control by linking your Google Analytics Account. This will enhance the visibility of your website.
If you have any more doubts about this topic, you are free to message us. We will be happy to guide you.
As soon as WordPress releases a new version, we all get excited to check the new features. Here is the Quick view of the latest WordPress 5.0 Rollout.
Bebo, it is the official name given to WordPress 5.0. However, the founder of WordPress Matt introduced a few new features.
WordPress has made some huge changes to the present editor. The new block that is introduced is the initial move towards the energizing new future with the smooth altering knowledge in your website.
While moving towards content you will have an excellent adaptability with how it is shown, despite of the fact whether you build your web page or not. You can easily redo the blog or can even compose codes like a pro.
It is a large rollout that will reduce the craze of the other page builder tool in the market. As being a new editor, it majorly gives all the similar functionality just like the page builder. However, there are a lot of pre-defined blocks that are available in WordPress 5.0 rollout that includes Gallery, Video blocks, Columns so on.
WordPress 5.0 New Features
Welcome, the new editor that looks similar to a Mini Page Builder. This new pre-defined editor is straightforward and doesn’t change the way in your visitor checks your content.
Here, the execution is simple; it lets you insert any multimedia in seconds. It’s pretty easy to rearrange the content whenever you want.
The editor here gives an easy guide for distinct covering by keeping each content in its block. For the experts who know more than HTML and CSS, these blocks are just cake walk for them. WordPress simplifies the process whereas not the result.
Here is the screenshot of all blocks.
The editor interface is full-fledged changed. While it will take some time for the older users to adapt to the new editor, the slack group of WordPress discussed a lot of things about the new editor and notified about the issues to the WordPress team. On the contrary, you can install the new WordPress plugin and then can use Classic Editor if the new version is bothering you.
New Theme Twenty Nineteen:
The latest 2019 theme WordPress released with brand new features and being compatible with the new editor that is Gutenberg. This latest theme is useful for all types of the website maybe it is a traveling website, regular blog, or a big e-commerce site.
Front End Editor Option:
Furthermore, we all are already aware of the fact that Gutenberg is soon releasing a front end page editing option in early 2019, while this new theme also fully supports it.
Mobile Friendly Theme:
The New theme introduced is mobile friendly this is an essential requirement in this modern era.
In the mobile version, you can find all the blocks are neatly structured that make the users have a pleasant user experience. Eventually, this results in making them stay on the website for a longer period.
Target the generic Users:
The latest theme is not just for the web developers. It is useful for all those familiar and generic users who don’t have a great idea about WordPress.
All they should bother to know is:
How to add a Basic Block?
Where should we use a particular block?
Providing elements to deliver the best user experience
Bugs in 2019 theme:
It is a proven rule that whenever there is a significant change in the system, there will be small bugs in it for sure. Hence, it is the same case with this 2019 theme also.
Below we are showing one of the WordPress user concern about this new theme.
This is one of the unappreciative flaws that we found in 2019 theme. We hope it gets resolved soon.
#45456: PHP Notice: edit_form_advanced is deprecated since version 5.0.0!
Therefore, we can say that shortly when we continue using WordPress, it is likely we can find some more bugs in 2019 theme.
Hence, please make sure from now all your plugins are up to date before you update the WordPress5.0, as it contains all the fantastic editing features themes, and of course is mobile friendly.
Guide to Gutenberg
TinyMCE editor – it is the older version of WordPress editor.
Block – All those elements which you use to build your content
Code Editor – It helps while you work with HTML and block formatting.
Settings toolbar – This is a toolbar where you can easily configure post or block details.
Block Navigation – it enables a fast review of all the blocks in your post.
Spotlight Mode – blurs out rest of the blogs except the active one.
Visual Editor – It is a default WYSIWYG editor.
Unified toolbar – You can attach the formatting toolbar on the top of the editor.
If you want to insert a block use + icon.
Each and every paragraph contains a different block.
To change the blocks quickly use / to save time.
You can quickly move the blocks with the drag and drag or arrows.
From your plugins, you can check for the extra block.
In the Sidebar Document, you can configure the global options.
While in the sidebar block you can arrange the individual blocks.
Now, you can drag images from your desktop to Gutenberg.
Master all keyboard shortcuts.
Click the Information icon to inspect the word count.
Your drafts are saved automatically in Gutenberg.
Generate reusable block templates to save time.
Keyboard shortcuts for WordPress 5.0 in Gutenberg
Cheat code for Blocks
To select Duplicate block – Ctrl + Shift + D
For Deleting selected block – Shift + Alt + Z
To Insert anything before a new block – Ctrl + Alt + T
Insert anything after a new block – Ctrl + Alt + Y
For Changing block type – / + "Name of the block"
Cheat codes for text formats
To Select all content in a block – Ctrl + A
For, Selecting all content in a post – Ctrl + A x2
To Clear a selection – Esc
Insert link – Ctrl + K
For, Bold letters – Ctrl + B
Italics letters– Ctrl + I
Underline the words – Ctrl + U
Strikethrough – Shift + Alt + D
For, Monospaced font – Shift + Alt + X
Cheat codes for Editor interface
To, Save draft – Ctrl + S
Show/hide the settings toolbar – Ctrl + Shift + ,
To Switch between Visual/HTML editor – Ctrl + Shift + Alt +M
Undo the last changes – Ctrl + Z
Redo the previous undo – Ctrl + Shift + Z
For, Opening a block navigation menu – Shift + Alt + O
To Move to next part of editor – Ctrl + 'OR Shift + Alt + N
Move to a previous part of editor – Ctrl + Shift + ' OR Shift + Alt + P
For Moving the to the nearest toolbar – Alt + F10
How to obtain the old editor?
Use the official Classic Editor plugin to 100% disable Gutenberg
You can use the Classic block to insert the TinyMCE editor inside Gutenberg
How to edit raw HTML
Use the Ctrl + Shift + Alt + M keyboard shortcut to delete entire post
To write every block individually, click on the three dots icon and then select Edit as HTML.
To add HTML as one block insert the Custom HTML.
Default available blocks
Basic content blocks
Paragraph – regular text
Classic – TinyMCE editor
Code – Display code
Custom HTML – Insert HTML
Verse – for poetry
Media & Text – side-by-side
Funny or Die
People have already started using the new WordPress 5.0, it contains a lot of features. However a few bugs have been discovered as we there is nothing as such a perfect crime, similar everything has some bugs.
Which we think will be resolved soon and we can enjoy using WordPress till 2021 and more advanced technologies yet to come.
Hope you enjoyed and learned new things while reading!