Google has consistently been updating its Search Algorithms by prioritizing users’ persona over a few years. This year early in September, they officially announced the launch of the new Google Search Console. In no less than 50 days, another Search Algorithm update the Google’s BERT update is flashed up into the market.
If you are wondering if this revision is just like Core update, Penguin or Hummingbird, then the answer is No. This new BERT update is considered to be one of the most significant search algorithm updates after the 2015 RankBrain.
In this article, we have focused on providing you information about:
What is BERT update?
What are its features?
When is it used?
How it affects your search?
Should you optimize accordingly?
What are the Pros and cons?
All you must need to know about the update:
You probably must be wondering what this BERT is? Well, it is an abbreviation for Bidirectional Encoder Representations from Transformers. Now, what is this? It is what we are about to tell you.
Last year Google launched an open-sourced neural network-based approach for Natural Language Processing (NLP). This technique is called BERT. This technology is used to facilitates anyone to create their own state-of-the-art question and answer system.
That means, it is not always necessary that you or I will always search using grammatically constructed sentences. A lot of people browse using a string of words related to their query.
Source: Google Search
But Google already has autocomplete feature to figure out what your query is about, then what is this update for? Let’s see what is this about.
No matter how many updates have been made in the breakthroughs, still the results of the inquiry mismatch in case of complex queries. Hence, The new update is about improving the understanding of the inquiries made and providing the user with related information.
However, this revision is the result of Google research on transformers: models which process words that are in relation to all the other words in a given sentence of search, rather than one-by-one in sequence.
Now, let us glance at the features of the revised algorithm.
What are the Features of BERT?
The revisions in the search algorithm have not been confined to updates in software alone. There were new hardware advancements too. For the first time, Cloud TPU’s have been used in breakthroughs.
The cloud TPU’s usually power Google products like Translate, Photos, Search, Assistant, and G-Mail. The TPU,s, or Tensor Processing Units have been linked up with search algorithms to serve search results and provide users with the most relevant information.
However, this update is only confined to US English and shall be implemented in other languages over time.
Let us understand it’s usage in detail.
When is BERT used?
BERT usually comes into consideration for understanding the search inquiries in a better way and give relevant results. This revision is also applicable for snippets.
However, this doesn’t mean Google’s BERT update has replaced RankBrain. This BERT Google Natural Language Processing (NLP) update is additional support for a clear understanding of your query and to provide you with relevant results.
Let us now understand how this update affects our search.
How does BERT affect search?
According to Google, the BERT update will affect 1 in 10 of the search queries of the US.
For example, if you are searching for “2019 brazil traveler to the USA need a visa”. Your results before BERT Update and after BERT update are as follows.
Earlier, the search results were more focused on how the USA citizens can travel to Brazil. Later, search results are optimized and refined to how Brazilians can get a visa of the USA.
The search algorithm is now taking prepositions like “for” or “to” into account while performing a search to the search query.
Another example, if you wanted to know “do estheticians stand a lot at work.” Your results before Google BERT Update and after BERT update would be:
Source: Google Blog
Hence it can be observed that Google is now able to understand the meaning of “stand” as a different word rather than matching it with “stand-alone.”
Does Google’s BERT Update Only Effect Search Queries?
No, the Google BERT update is not just limited to search queries alone. It is globally live for featured snippets too.
A featured snippet is nothing but a brief answer to your query. It appears on top of the Google search results. It’s usually extracted from the content of a web page and includes the title and URL of the page.
Source: Google Search
With Google BERT updates, these featured snippets are also modified, and the results would be as follows:
Source: Google Blog
You can see the difference for yourself. Isn’t it huge?
So, it is observed that the update is now able to understand the usage of each preposition and provide us with results accordingly.
Now a big question for all the digital marketers is, should they optimize accordingly or not?
What is the Architecture of BERT?
BERT works on the Transformer mechanism, and this is an attention mechanism that analyses contextual relations among words (or sub-words) in a given text. The transformer mechanism is further enclosed with two separate mechanisms — an encoder which helps in reading the text input and a decoder that helps in producing a prediction for the task. However, BERT’s key focus is to generate a language model. Hence, only the encoder mechanism is necessary.
Instead of predicting the next word of the sentence in a sequence, BERT makes use of a novel technique called the Masked LM (MLM): it randomly masks words of the sentence and then tries to predict the words. Masking means the model looks in both directions. It uses the full context of the sentence, and checks both left and right surroundings, in order to predict those masked words. Unlike the earlier language models, it takes both the previous and next tokens into account into consideration at the same time. The pre-existing combined left-to-right and right-to-left LSTM based models were missing this concept of “same-time part.”
Source: Google Blog
In the above image, visualization of Google BERT’s neural network architecture is compared to previous state-of-the-art contextual pre-training methods is shown. The arrows indicate the flow of information from one layer to the next layer. The green boxes at the top indicate the final contextualized representation of each input word.
However, the three pre-training methods differ from one another. BERT is deeply bi-directional, OpenAI GPT is unidirectional, whereas ELMo is shallowly bidirectional.
Should you optimize your SEO accordingly?
Google says that
“It’s our job to figure out what you are searching for and surface helpful information from the web, irrespective of how you spell or combine the words in your query ”
So, this is an effort by Google for a better understanding of the searcher’s query and to match it with more relevant results. However, this algorithm update is not intended to penalize any site.
Hence, instead of focusing on optimization, focus on writing content for users, like you usually do. However, we suggest you to keep a check on search traffic and optimize according to the search trends.
What are the Pros and Cons of Google BERT Update?
As every coin has two sides, every update has its own pros and cons. This revision helps the search results get better by understanding the natural language of the user. But, it is going to affect one in ten searches of the US. Implying 10% of the total searches shall be affected due to this update, which is huge.
This implies soon, Google will no longer focus on Keyword density but try to understand the content of the text. However, Language understanding remains an ongoing challenge for the giant search engine.
What do we suggest?
Though the methods of search have been refined, there is still an opportunity for you to rank on top. Here are a few tips for you to improve your SEO concerning BERT:
Use Long Tail Words:
As mentioned earlier, this update is a step of Google to understand searchers’ queries. The search results are based on the phrases used by the enquirer. Hence, use long-tail keywords related to the topics which match with any related phrase used by the enquirer.
These tools provide you with related keywords, long-tail keywords, and their density. This will help you decide which keyword you have to focus on while doing your SEO.
Do not focus on article length:
It is an old followed tradition in digital marketing and content marketing to write lengthy articles. But, with the Google BERT update length of the article is not as relevant as it was. This doesn’t mean long articles will not be considered. Articles which are more relevant to users concern will rank on the top of the search.
So, instead of focusing on the length of the article, focus more on human understanding, readability, and content relation.
It is for sure that due to this update, sites will lose some traffic. Do not worry if you lost your traffic or conversion rates. Take this as an opportunity to develop content which is Super-Specific to the user persona.
Try to answer user concerns and question more in your article. If you do not know what questions you need to answer, then use tools like answer the public are Google autocomplete suggestions, FAQ, and Quora.
We hope that this article was of excellent help for you in understanding the BERT update.
We would love listening to your view about how this Google Update. So, do write to us in the comment section below or contact us.
Google has bid adieu to the older version of Google Search Console. It has been two years since Google has updated the Search Console. On Monday, 9th September 2019, Google has announced that we will be getting an updated and new Google Search Console with better information.
Source: Google Webmasters Twitter
Yesterday, in the morning, the Google Webmasters team made it official, in twitter and other Google platforms.
Google Team said, “We have reached another milestone in our graduation journey. An official Good-Bye to Old Google Search Console reports that even includes up-gradation of old dashboard and homepage.”
The Google search Console help the businesspersons to monitor and improve the performance of a particular website on the Google Search Console. From now, all those who want access the Dashboard and Homepage will be redirected to the New Google Search Console, where you can find several legacy reports which are still there, and not yet been migrated.
You can access to all your reports through, an option in the Google Search Console that says, “Legacy tools and reports.” It is easy to obtain from the list you can choose the type of report you want, then you check it out.
Check the infographic, below to know about the tools and reports and what are they useful for.
These are some new tools, and more are there on the list, that is very useful. All the links, are not yet working, even after you set up your Domain Properties in the new Google Search Console. To have access to all reports, make sure to check the Old Properties Access.
We can see, that from last year, Google is taking some major steps to improve the customer experience. Last year, 2018 Alphabet decided to close Google+, to protect the privacy of the people after it got breached. In a similar way decided to improve the customer experience by upgrading the Search Console. There a lot of steps that Google is taking improve the platform for its users.
If you are a blogger and write articles and have a fear of your content can be copied, then you are afraid of the copyright and copyright infringement. Scammers and tricksters are even present in the Content, developing the field. While some of the issues seem to be legal, but, specific problems go beyond the line.
What is copyright?
It is a legitimate right which exists for each and everyone around the globe. This right allows the original work creator to analyze other people. Who has tried to copy or manipulate their work! This right exists for only a limited period.
Eventually, it rightfully depends upon the Act of Limitation and Exception to Copyright Law. Which also includes some of the fairways of usage. One of the most significant limitations of the Copyright Act is it only protects the original documents. Not the ideas and creativity which are present in the underlying one.
What is copyright infringement?
The works that are protected by copyright law. And later on, using those same works is known as copyright infringement without having any permission. This even includes some of the exclusive rights, such as the right to reproduce, the right to display, or the right to distribute. The original creator may grant this.
The original creator of the work is called as the copyright holder. The copyright holder may be himself or someone under him who is responsible for it. To avoid copyright infringement, the original creators usually take all the legal actions before releasing it in the market.
Below are a few steps to protect your content from copyright and copyright infringement issues:
IN FOOTER KEEP COPYRIGHT ALERT
If you have a blog, it avoids all the copyright issues are advised to add an alert regarding it. And maintain it with time to time. Although people usually don’t understand this and seriously, no one can stop. If the content is meant to be copied, it will be copied anyhow even with the copyrights.
Licensed Content means if a person wants to use your content, then the terms that he has to follow to your materials. And then post an alert which says that “all the rights are reserved.” Which can also be the part of the original copyright notice.
But, instead, if you want to get the creative outputs and want to make your work useful and used by others. The creation of its license is waste.
And the terms and rules and regulations should be mentioned explicitly for the external use of the work.
So, that no misunderstanding will be there in the future and it will not focus entirely on your site. This should be made sufficiently clear for everyone even if the readers who look for information.
TOOLS HELPING IN DETECTING COPIED CONTENT
Nowadays, in the market, there are numerous amount of available devices. Using these tools, you can detect where your content is or who is utilizing it: Google analyzer is the best tool for this and the most reliable one.
(source: Google transparency report)
It is straightforward to use in the below search option you have to give the URL of your work site. Then click the search button that’s it, it gives the whole report of the website that has copied from your site or the original site. In this way, you can track your content and how and where it is used?
COPYRIGHTS FOR THE IMAGES
People sometimes even copy the images from the original created one of the unique website. Somewhere below the picture try to write the copyright disclaimer. While people try to copy if they can find the disclaimer of the copyright issues.
The only solution for those who want to get free images is to check Free stock images. Nonetheless, there are a lot of websites which provide free photos without any copyright issues that too of high definition, you can use those images. You have to sign up for those sites and enjoy getting free and HD images. Some of the best places which provide free images without copyright issue are like Pixabay, Adobe stock, Usplash, etc.
USE GOOGLE ALERTS
If you have some static content and don’t know how to protect it as you don’t even have the RSS feed. That’s when Google alerts come as a savior. Sign Up for Google alerts and start creating signals for every page with various names, quotes, and phrases. Then you can get the RSS feed and email disclaimers when there is a copyright issue or copyright infringement.
FOOTER FOR RSS FEED
There are a lot of plugins that are present for different essential platforms. When it comes to RSS feed, it becomes necessary to add the footer. The blogs can be republished quickly with the conventional ways that are mentioned. To which you should be able to add some of the internal links which direct to your site with some copyright alerts.
Copyright Infringement has become a headache to the writes and daily work by the tricksters. We hope that you found some solutions for the issue if you are facing.
We will update with more such steps which will help you to keep your content safe from the tricksters.
Hope you liked our tips, if you have any query, do write to us, we will help you with the same.
Bug Bounty program and bug bounty hunters are the names which we can hear a lot of times these days. Actually, this is a deal that is provided by a lot of websites and the software developers to all those individuals who will hunt the bugs in their website and inform the respective organization. By doing this bug hunting the individuals can earn recognization and the compensation for reporting the bugs.
If you have decided to be a Bug hunter or a security researcher and don’t know what is bug bounty and how to start where to start.
To know in deep about it read the whole blog.
What is bug bounty hunting?
Anyone who has high curiosity with the high rate computer skills can become a very successful glitch or bug finder. Whatever your age maybe you can be a bug bounty hunter. The important thing is that you have to continuously keep on learning and keep checking for the bugs on different websites.
All these relevant bug findings in the websites will earn you a lot of compensation and also recognization. Maybe you can take up as a full-time job and searching for bugs in the websites.
What does the bug bounty program mean?
The other name of the bug bounty program is Vulnerability Reward Program (VRP) is an initiative taken as crowdsourcing. It rewards all those individuals who discover and report about the bug. These type of bug bounty programs are often used by the companies to supplement in-depth and inner code audits and the penetration tests all in as a part of VRP or Bug bounty program.
While you can find many software vendors with a website are running the bug bounty programs and doing the bug hunting. They collaborate with the bug hunters and find the glitches later if anyone finds any bug in the organization. The ethical hackers may some time get exploited if they reported about the software glitches.
How much do bug bounty hunters make?
The bug bounty hunters usually make decent earnings from finding the bugs. The ethical hackers or the bug finders normally earn 3 times more than the regular software developers. However, in some places of the world such as India, it earning of a Bug hunter is 16 times more than that of a normal software person.
When coming to the US the median is not too much as such as India in the US it is 2.5 times more than that of a software developer. The payment differs for the countries because it has been calculated on the basis of salary that people get in both countries.
This means the income of an average software developer in India is less than that of income of an average software developer in the US. While coming to the Bug Bunty Hunters payment it depends on the company or the organization whose bugs they traced, and they get paid according to the company norms.
How to become a Bug Hunter?
If you want to be a bug hunter and doesn’t know how to plan and start in the Bug Bounty program, then follow our guide.
STEP-1 Start reading
Reading is a most not just in Bug tracking even if you chose any field for work, reading is a must for it. There are books on ethical hacking and bug hunting that you buy to learn the basics and the primary things which will help penetration testing and bug finding. It always adviced that you keep you 100% focus on that area of hacking which excites you and creates interest.
Find out that one exact area and pick up all the things that you find and go on to further in a similar way and be an ultimate hacker. Even the greatest hackers have their area of interest and they also don’t know every area of hacking. Below we mention some book that you read to become a good hacker:
The Web Application hacker’s handbook: If you want to be an efficient hacker then reading this book is a most. It is like the Bible for the Bug Hunters. Written by Dafydd Stuttard and Marcus Pinto. You can find this book online in Amazon.com.
Always keep your self updated with new technologies and advancements. It is vital to make sure that whatever you read and learn you understand it and most significantly you should check that you are retaining. Practicing on the more vulnerable websites and desktop is a very good way to recall everything.
Penetration testing lab: This is a very good site which will help you in practicing hacking. It contains a list of practicing apps and systems with various scenarios that will help you to become diverse. Once you reach here after that you can find much more new and good sites that will help in ethical hacking.
STEP-3 Watch YouTube videos and read tech reports with Proof Of Concepts
Eventually, you have made your foundation with a strong hold on the basics of Bug Hunting. As you know how to find the defective sites and desktops you are good to go with checking out what all the other hackers are doing.
YouTube is such a place where you can find several videos related because this is a community where people upload videos generously and don’t back out from sharing knowledge. Below we mention some write-ups and video channels:
There are a lot of groups and communities of the bug hunters that you can find on the social media platforms. However, there is one global community of all the hackers it has more than 29,000 hackers.
Joining these communities is important many of the top hackers are present here and are very happy to share their knowledge with a group or the people. It is very beneficiary for any budding hacker to know the tricks and tips. You take a look at some of the communities.
White hat hackers: It is one of the biggest community for the hackers that you can find Twitter.
STEP-5 Know more about Bug Bounties
Follow Github it will make you understand everything in brief about Bug Bounty and how to start and target.
STEP-6 Now you a Bug Hunter
Here comes the end, you are done with all the background research and reading then you can also start doing ethical hacking and can earn recognition as well as compensation at the same time.
But, never ever forget to keep yourself updated with new technological advancements. When you start never at a time jump on the big organization hacking it is better to go for some smaller one first then to the bigger organization.
If you go the websites such as Pinterest, Twitter, Facebook and all then the amateurs may end up getting mad and frustrated. Because these companies have a lot of users and known widely which increases the security for these applications as it a public platform. Kudos! for being an ethical hacker.
Minimum Compensation: the least payment in Dropbox is $12,167.
Maximum Compensation: The maximum reward here is $32,768.
However, when Apple first released the Bug Bounty Program it just allowed 46 hackers to do the research. But, now it is open for everyone who wants to try their luck in bug hunting in the Apple system.
Apple Bug Bounty Program even announced that it will reward $100,000 to those who will extract data from Apple Secure Enclave Technology.
Minimum Compensation: There is no fixed limit.
Maximum Compensation: $200,000 is was the highest amount given to a Bug Hunter.
While the year 2019 is rolling out so as the Google new alerts and updates to its already existing applications and software for the users, marketers and the advertisers. While in this updates the first thing that everybody noticed is the Google New alerts related to Ads, a very new publishing platform for local news, Google new alerts for the mappings, and integrating the Google Adwords Campaign with Google ads platform.
Read the full article to know in details about the Google new alerts.
Search News in Google
The most important and surprising changes that Google brought in is for the Local writers and in the Google search news. Below you can know more about it.
Google testing Mobile SERPs with ADs
The Google Search Engine Ranking Page is never the same it keeps on changing, and advancements keep coming up. It was found that 14 ads one after other was present on the first page. This means the advertisements occupied the first page of the Google search engine.
At the top of the page, first, four advertisements came up followed by the organic searched advertisements after that seven more paid advertisements again came up then reached six organic advertisements.
Eventually, in the end, the research page ends with three more advertisements before the more results pop up. This means the page had a total of 14 advertisements and then eight organic results. Which means it is twice as many as the usual number of ads.
While we can expect that the fact behind it is maybe Google is testing the ads in a mobile SERPs or Search Engine Ranking Page. However, it even shows that Google is pushing the company’s and making it monetized in the search results. This is an excellent sign to the digital advertisers, but not for the SEO specialist.
Google’s three pack local listing
This is a new type of Google local listing which you can see in Google maps. Previous it was seven pack page rollout, but now it is a three pack page roll out. Due to this, the SEO related people all are shaken to know what will be the result? And now it became a more tough task for SEO persons to optimize the Google maps for their clients.
Not just that & pack where cut to 3, while previous the user was able to see the address and phone number with the name but now no address and phone number will be visible.
Google not removed the Phone number and the address it even disabled the !-click access and removed all those links which redirect to Google My Business. All the previous cards got hidden now if click on listing open page you will be redirected to the Google Map where you will find the list of 20 competitors just like the older one.
In the above image you can that first comes the paid companies, then you get a list of all the electrical companies. It is one of the best tricks that Google used because at a go you can see 20 competitors list. People will get to know about their competitors at a site on one page.
Google new alert platform for Local News: Google Newspack
Google went into partnership Automattic and WordPress, even invested $ 1.2 million in the new project named to be Newspack. This new NewsChannel will have a portfolio in Google as Newspack; this portfolio will have services such as the fast, secure and meager cost for the publishing news. You can even be able to post the different and small local newsroom.
However, with the help of this platform, the local journalist and reporters get easy access who are struggling to bring up the local news. All those journalist and reporters who don’t understand about the Digital Marketing strategies and the business problems will all be solved now and can tell the story about the community and locality in the Google Space. Here, you don’t have to worry about the website design, building with an e-commerce system and configuring the CMSs.
While if you are thinking about the aim of the Google newspack is one-platform fitting all the size of the news. However, the focus of Google is to help the small business person to raise high and succeed in the online media. Google named Newspack as “an opinionated CMS” because according to Google it is a very right thing even if publishers never did it.
As per our experts, we came to know that Google will start the development process on this project soon. The platform will be available for the users after a few months.
No need of Physical Presence for registering in Google My Business
Recently Google introduced a new feature for the service areas in Google My Business platform. It is best for the small businesses owners without the street address, or a proper address can now share the address of local service and the other information related to business on the Google maps and search engine pages.
The present GMB users can now edit all the information of the business straightly from the Dashboard of the GMB. There you can find the separate options for editing “storefront address” and “service area.”
While for the businesses who have not yet registered in Google My Business and are new to it, will be guided by the Google bot through the whole setup process starts. At last, Google says that “It hopes the business will grow and better connect with the potential customers in different locations.”
Featured snippet for PDFs
Yes! You heard it right Google will now consider the content in your PDF and show as a featured snippet. Previously the featured snippet used to pull out only the content from the website HTML. However, it is the first time anything like this thing is going to happen. If we see it from an SEO techniques point of view, a PDF contains much more information than the typical contents. It is happy news for all those who are writing PDF which a lot of information but were never got rank for it.
When you open the app on the left side down corner, you will find the speed being displayed, and the camera would be shown as a small camera icon or option on the visible area of the map.
The camera icon is will also be enabled by the time you reach near the speed trap cameras. Nevertheless, the sources even say that this feature is available only in fewer countries. People expect that this feature will roll out just in US, UK, and Denmark also if countries such as Australia, India, Brasil, Russia, Indonesia, Mexico, Canada have the speed trap cameras.
We can expect that shortly after release in the US, the UK and Denmark Google will soon launch in these companies while it is still unknown when it will roll out in all over the world.
New Google Tools
Not just that Google new alerts were there for the software and the application it is even there for the Google Tools. To know more take a look below.
Access to nonskippable ads
Usually, in Google, the Video creators get only limited access to creative actions in this platform. At the end of January Google gave access to all the advertisers to take all the benefits and make all the original works that they can make, and regardless of how they are buying it, whether it has advanced, through the Google auction for ads, or the reservations.
Google now brought this on the Google platform a 15-minute unskippable ad which was earlier only present in the youtube, and if you want to have it in Google, you had to you the YouTube reservation now you can directly do with Google reservation or aution.
To ensure how many users are coming up, Google will be capping the number of users who are watching the Video it makes it more user-friendly simultaneously having the record of it. In the end, it is a very intuitive and flexible way which makes the work of advertisers easier.
Adwords Express combined with Google Ads
Google has integrated Adwords Express with Google Ads; now you can find both the things in one place. The digital marketers can now see the Adwords Express in Google Ads as an option “Smart Campaigns.” Don’t you will not lose any of the benefits all the benefits that you enjoyed before will remain and nothing will exploit. While you can find new interests and features coming up such as:
Creating a digital ad quickly in a more natural way.
They are attracting more customers to your ad by using Google Maps.
I am paying only when someone clicks on the ad.
Google will make your work easier by running ads on behave of you.
You can review the effectivity of your ads on the dashboard.
Not the effectiveness of the campaigns people can even be able to watch the campaign overview, alerts for the critical account, Google analytics, maps listing, scheduling the ads and so on.
As of we came to an end, these are some of the new features that we will, and we have seen in the Google system this year. We are looking to get some more unusual features like this. Most importantly the Google new alerts in Google maps is what everyone is excited.
We expect that everyone presents all over the globe gets it as soon as possible. Until it comes if you find any other new updates and want us to include it in our article leave a comment below we will update it.
Global Digital Marketing Summits and conferences in 2019
CONFERENCES ON THE MONTH OF FEBRUARY
List of the important conference related to digital marketing going to be held in the month of February.
Digital Summit Phoenix- Phoenix
Date: February 11-12
Field: Digital Marketing
Location: Pheonix, Arizona
Price of Pass: US $355 – $995
About: It is a definitive digital marketing gathering. Here the top digital marketers and businessperson’s will be talking about digital marketing. The conference will have the speakers from top companies such as Nike, Microsoft, Airbnb, Cisco, Zapier and so on.
Price of Pass: It starts from the US $595 and extends till $1995, while you can even get group entries with $4,910 for 4 people and $5,595 for 5 people.
About: It is a 2-day Mobile growth and optimization program in San Francisco that will help mobile growth and brand marketing in different areas such as acquisition, engagement, monetization, and so on. All those things which will help you be a digital marketer using mobile.
About: As it is a fact that digital marketing changes every month. Therefore, this conference is very important you can find 80+ speakers at this conference talking about new techniques and hack to get more traffic to the website.
Price of Pass: You first have to register then will get to know about the price details.
About: This is the world’s and biggest performance marketing conference. More than 2700 tickets have been booked till now you can gain the latest information and techniques from the top people of digital marketing.
List of the important conference related to digital marketing going to be held in the month of July.
Moz Con- Seattle
Date: July 15-17
Field: SEO, growth marketing
Location: Seattle, Washington
Price of Pass: US $200
About: A summit which would deal with all the digital marketing tactics including SEO, growth hacking, mobile marketing, content marketing. In Moz con, you get an amazing opportunity to connect with an industry specialist.
The end of the year December is also having a list of the important digital marketing conferences. So, buckle up your seat belts and start preparing to gain a lot of knowledge.
Digital Summit Dallas
Date: December 3-4
Field: digital marketing
Location: Dallas, Texas
Price of Pass: You have register first to go through the pass price.
About: This is an important summit in Dallas, where you can get to know about digital marketing, email marketing, social media marketing, UX designs, content strategies and so on. So, don’t risk to miss it.
About: Growth is important for any company that is online, and make it happen to know the right tricks and tips is much more important. This conference has all the big people from Growth marketing. So, book your tickets as soon as possible.