Google has bid adieu to the older version of Google Search Console. It has been two years since Google has updated the Search Console. On Monday, 9th September 2019, Google has announced that we will be getting an updated and new Google Search Console with better information.
Source: Google Webmasters Twitter
Yesterday, in the morning, the Google Webmasters team made it official, in twitter and other Google platforms.
Google Team said, “We have reached another milestone in our graduation journey. An official Good-Bye to Old Google Search Console reports that even includes up-gradation of old dashboard and homepage.”
The Google search Console help the businesspersons to monitor and improve the performance of a particular website on the Google Search Console. From now, all those who want access the Dashboard and Homepage will be redirected to the New Google Search Console, where you can find several legacy reports which are still there, and not yet been migrated.
You can access to all your reports through, an option in the Google Search Console that says, “Legacy tools and reports.” It is easy to obtain from the list you can choose the type of report you want, then you check it out.
Check the infographic, below to know about the tools and reports and what are they useful for.
These are some new tools, and more are there on the list, that is very useful. All the links, are not yet working, even after you set up your Domain Properties in the new Google Search Console. To have access to all reports, make sure to check the Old Properties Access.
We can see, that from last year, Google is taking some major steps to improve the customer experience. Last year, 2018 Alphabet decided to close Google+, to protect the privacy of the people after it got breached. In a similar way decided to improve the customer experience by upgrading the Search Console. There a lot of steps that Google is taking improve the platform for its users.
If you are a blogger and write articles and have a fear of your content can be copied, then you are afraid of the copyright and copyright infringement. Scammers and tricksters are even present in the Content, developing the field. While some of the issues seem to be legal, but, specific problems go beyond the line.
What is copyright?
It is a legitimate right which exists for each and everyone around the globe. This right allows the original work creator to analyze other people. Who has tried to copy or manipulate their work! This right exists for only a limited period.
Eventually, it rightfully depends upon the Act of Limitation and Exception to Copyright Law. Which also includes some of the fairways of usage. One of the most significant limitations of the Copyright Act is it only protects the original documents. Not the ideas and creativity which are present in the underlying one.
What is copyright infringement?
The works that are protected by copyright law. And later on, using those same works is known as copyright infringement without having any permission. This even includes some of the exclusive rights, such as the right to reproduce, the right to display, or the right to distribute. The original creator may grant this.
The original creator of the work is called as the copyright holder. The copyright holder may be himself or someone under him who is responsible for it. To avoid copyright infringement, the original creators usually take all the legal actions before releasing it in the market.
Below are a few steps to protect your content from copyright and copyright infringement issues:
IN FOOTER KEEP COPYRIGHT ALERT
If you have a blog, it avoids all the copyright issues are advised to add an alert regarding it. And maintain it with time to time. Although people usually don’t understand this and seriously, no one can stop. If the content is meant to be copied, it will be copied anyhow even with the copyrights.
Licensed Content means if a person wants to use your content, then the terms that he has to follow to your materials. And then post an alert which says that “all the rights are reserved.” Which can also be the part of the original copyright notice.
But, instead, if you want to get the creative outputs and want to make your work useful and used by others. The creation of its license is waste.
And the terms and rules and regulations should be mentioned explicitly for the external use of the work.
So, that no misunderstanding will be there in the future and it will not focus entirely on your site. This should be made sufficiently clear for everyone even if the readers who look for information.
TOOLS HELPING IN DETECTING COPIED CONTENT
Nowadays, in the market, there are numerous amount of available devices. Using these tools, you can detect where your content is or who is utilizing it: Google analyzer is the best tool for this and the most reliable one.
(source: Google transparency report)
It is straightforward to use in the below search option you have to give the URL of your work site. Then click the search button that’s it, it gives the whole report of the website that has copied from your site or the original site. In this way, you can track your content and how and where it is used?
COPYRIGHTS FOR THE IMAGES
People sometimes even copy the images from the original created one of the unique website. Somewhere below the picture try to write the copyright disclaimer. While people try to copy if they can find the disclaimer of the copyright issues.
The only solution for those who want to get free images is to check Free stock images. Nonetheless, there are a lot of websites which provide free photos without any copyright issues that too of high definition, you can use those images. You have to sign up for those sites and enjoy getting free and HD images. Some of the best places which provide free images without copyright issue are like Pixabay, Adobe stock, Usplash, etc.
USE GOOGLE ALERTS
If you have some static content and don’t know how to protect it as you don’t even have the RSS feed. That’s when Google alerts come as a savior. Sign Up for Google alerts and start creating signals for every page with various names, quotes, and phrases. Then you can get the RSS feed and email disclaimers when there is a copyright issue or copyright infringement.
FOOTER FOR RSS FEED
There are a lot of plugins that are present for different essential platforms. When it comes to RSS feed, it becomes necessary to add the footer. The blogs can be republished quickly with the conventional ways that are mentioned. To which you should be able to add some of the internal links which direct to your site with some copyright alerts.
Copyright Infringement has become a headache to the writes and daily work by the tricksters. We hope that you found some solutions for the issue if you are facing.
We will update with more such steps which will help you to keep your content safe from the tricksters.
Hope you liked our tips, if you have any query, do write to us, we will help you with the same.
Bug Bounty program and bug bounty hunters are the names which we can hear a lot of times these days. Actually, this is a deal that is provided by a lot of websites and the software developers to all those individuals who will hunt the bugs in their website and inform the respective organization. By doing this bug hunting the individuals can earn recognization and the compensation for reporting the bugs.
If you have decided to be a Bug hunter or a security researcher and don’t know what is bug bounty and how to start where to start.
To know in deep about it read the whole blog.
What is bug bounty hunting?
Anyone who has high curiosity with the high rate computer skills can become a very successful glitch or bug finder. Whatever your age maybe you can be a bug bounty hunter. The important thing is that you have to continuously keep on learning and keep checking for the bugs on different websites.
All these relevant bug findings in the websites will earn you a lot of compensation and also recognization. Maybe you can take up as a full-time job and searching for bugs in the websites.
What does the bug bounty program mean?
The other name of the bug bounty program is Vulnerability Reward Program (VRP) is an initiative taken as crowdsourcing. It rewards all those individuals who discover and report about the bug. These type of bug bounty programs are often used by the companies to supplement in-depth and inner code audits and the penetration tests all in as a part of VRP or Bug bounty program.
While you can find many software vendors with a website are running the bug bounty programs and doing the bug hunting. They collaborate with the bug hunters and find the glitches later if anyone finds any bug in the organization. The ethical hackers may some time get exploited if they reported about the software glitches.
How much do bug bounty hunters make?
The bug bounty hunters usually make decent earnings from finding the bugs. The ethical hackers or the bug finders normally earn 3 times more than the regular software developers. However, in some places of the world such as India, it earning of a Bug hunter is 16 times more than that of a normal software person.
When coming to the US the median is not too much as such as India in the US it is 2.5 times more than that of a software developer. The payment differs for the countries because it has been calculated on the basis of salary that people get in both countries.
This means the income of an average software developer in India is less than that of income of an average software developer in the US. While coming to the Bug Bunty Hunters payment it depends on the company or the organization whose bugs they traced, and they get paid according to the company norms.
How to become a Bug Hunter?
If you want to be a bug hunter and doesn’t know how to plan and start in the Bug Bounty program, then follow our guide.
STEP-1 Start reading
Reading is a most not just in Bug tracking even if you chose any field for work, reading is a must for it. There are books on ethical hacking and bug hunting that you buy to learn the basics and the primary things which will help penetration testing and bug finding. It always adviced that you keep you 100% focus on that area of hacking which excites you and creates interest.
Find out that one exact area and pick up all the things that you find and go on to further in a similar way and be an ultimate hacker. Even the greatest hackers have their area of interest and they also don’t know every area of hacking. Below we mention some book that you read to become a good hacker:
The Web Application hacker’s handbook: If you want to be an efficient hacker then reading this book is a most. It is like the Bible for the Bug Hunters. Written by Dafydd Stuttard and Marcus Pinto. You can find this book online in Amazon.com.
Always keep your self updated with new technologies and advancements. It is vital to make sure that whatever you read and learn you understand it and most significantly you should check that you are retaining. Practicing on the more vulnerable websites and desktop is a very good way to recall everything.
Penetration testing lab: This is a very good site which will help you in practicing hacking. It contains a list of practicing apps and systems with various scenarios that will help you to become diverse. Once you reach here after that you can find much more new and good sites that will help in ethical hacking.
STEP-3 Watch YouTube videos and read tech reports with Proof Of Concepts
Eventually, you have made your foundation with a strong hold on the basics of Bug Hunting. As you know how to find the defective sites and desktops you are good to go with checking out what all the other hackers are doing.
YouTube is such a place where you can find several videos related because this is a community where people upload videos generously and don’t back out from sharing knowledge. Below we mention some write-ups and video channels:
There are a lot of groups and communities of the bug hunters that you can find on the social media platforms. However, there is one global community of all the hackers it has more than 29,000 hackers.
Joining these communities is important many of the top hackers are present here and are very happy to share their knowledge with a group or the people. It is very beneficiary for any budding hacker to know the tricks and tips. You take a look at some of the communities.
White hat hackers: It is one of the biggest community for the hackers that you can find Twitter.
STEP-5 Know more about Bug Bounties
Follow Github it will make you understand everything in brief about Bug Bounty and how to start and target.
STEP-6 Now you a Bug Hunter
Here comes the end, you are done with all the background research and reading then you can also start doing ethical hacking and can earn recognition as well as compensation at the same time.
But, never ever forget to keep yourself updated with new technological advancements. When you start never at a time jump on the big organization hacking it is better to go for some smaller one first then to the bigger organization.
If you go the websites such as Pinterest, Twitter, Facebook and all then the amateurs may end up getting mad and frustrated. Because these companies have a lot of users and known widely which increases the security for these applications as it a public platform. Kudos! for being an ethical hacker.
Minimum Compensation: the least payment in Dropbox is $12,167.
Maximum Compensation: The maximum reward here is $32,768.
However, when Apple first released the Bug Bounty Program it just allowed 46 hackers to do the research. But, now it is open for everyone who wants to try their luck in bug hunting in the Apple system.
Apple Bug Bounty Program even announced that it will reward $100,000 to those who will extract data from Apple Secure Enclave Technology.
Minimum Compensation: There is no fixed limit.
Maximum Compensation: $200,000 is was the highest amount given to a Bug Hunter.
While the year 2019 is rolling out so as the Google new alerts and updates to its already existing applications and software for the users, marketers and the advertisers. While in this updates the first thing that everybody noticed is the Google New alerts related to Ads, a very new publishing platform for local news, Google new alerts for the mappings, and integrating the Google Adwords Campaign with Google ads platform.
Read the full article to know in details about the Google new alerts.
Search News in Google
The most important and surprising changes that Google brought in is for the Local writers and in the Google search news. Below you can know more about it.
Google testing Mobile SERPs with ADs
The Google Search Engine Ranking Page is never the same it keeps on changing, and advancements keep coming up. It was found that 14 ads one after other was present on the first page. This means the advertisements occupied the first page of the Google search engine.
At the top of the page, first, four advertisements came up followed by the organic searched advertisements after that seven more paid advertisements again came up then reached six organic advertisements.
Eventually, in the end, the research page ends with three more advertisements before the more results pop up. This means the page had a total of 14 advertisements and then eight organic results. Which means it is twice as many as the usual number of ads.
While we can expect that the fact behind it is maybe Google is testing the ads in a mobile SERPs or Search Engine Ranking Page. However, it even shows that Google is pushing the company’s and making it monetized in the search results. This is an excellent sign to the digital advertisers, but not for the SEO specialist.
Google’s three pack local listing
This is a new type of Google local listing which you can see in Google maps. Previous it was seven pack page rollout, but now it is a three pack page roll out. Due to this, the SEO related people all are shaken to know what will be the result? And now it became a more tough task for SEO persons to optimize the Google maps for their clients.
Not just that & pack where cut to 3, while previous the user was able to see the address and phone number with the name but now no address and phone number will be visible.
Google not removed the Phone number and the address it even disabled the !-click access and removed all those links which redirect to Google My Business. All the previous cards got hidden now if click on listing open page you will be redirected to the Google Map where you will find the list of 20 competitors just like the older one.
In the above image you can that first comes the paid companies, then you get a list of all the electrical companies. It is one of the best tricks that Google used because at a go you can see 20 competitors list. People will get to know about their competitors at a site on one page.
Google new alert platform for Local News: Google Newspack
Google went into partnership Automattic and WordPress, even invested $ 1.2 million in the new project named to be Newspack. This new NewsChannel will have a portfolio in Google as Newspack; this portfolio will have services such as the fast, secure and meager cost for the publishing news. You can even be able to post the different and small local newsroom.
However, with the help of this platform, the local journalist and reporters get easy access who are struggling to bring up the local news. All those journalist and reporters who don’t understand about the Digital Marketing strategies and the business problems will all be solved now and can tell the story about the community and locality in the Google Space. Here, you don’t have to worry about the website design, building with an e-commerce system and configuring the CMSs.
While if you are thinking about the aim of the Google newspack is one-platform fitting all the size of the news. However, the focus of Google is to help the small business person to raise high and succeed in the online media. Google named Newspack as “an opinionated CMS” because according to Google it is a very right thing even if publishers never did it.
As per our experts, we came to know that Google will start the development process on this project soon. The platform will be available for the users after a few months.
No need of Physical Presence for registering in Google My Business
Recently Google introduced a new feature for the service areas in Google My Business platform. It is best for the small businesses owners without the street address, or a proper address can now share the address of local service and the other information related to business on the Google maps and search engine pages.
The present GMB users can now edit all the information of the business straightly from the Dashboard of the GMB. There you can find the separate options for editing “storefront address” and “service area.”
While for the businesses who have not yet registered in Google My Business and are new to it, will be guided by the Google bot through the whole setup process starts. At last, Google says that “It hopes the business will grow and better connect with the potential customers in different locations.”
Featured snippet for PDFs
Yes! You heard it right Google will now consider the content in your PDF and show as a featured snippet. Previously the featured snippet used to pull out only the content from the website HTML. However, it is the first time anything like this thing is going to happen. If we see it from an SEO techniques point of view, a PDF contains much more information than the typical contents. It is happy news for all those who are writing PDF which a lot of information but were never got rank for it.
When you open the app on the left side down corner, you will find the speed being displayed, and the camera would be shown as a small camera icon or option on the visible area of the map.
The camera icon is will also be enabled by the time you reach near the speed trap cameras. Nevertheless, the sources even say that this feature is available only in fewer countries. People expect that this feature will roll out just in US, UK, and Denmark also if countries such as Australia, India, Brasil, Russia, Indonesia, Mexico, Canada have the speed trap cameras.
We can expect that shortly after release in the US, the UK and Denmark Google will soon launch in these companies while it is still unknown when it will roll out in all over the world.
New Google Tools
Not just that Google new alerts were there for the software and the application it is even there for the Google Tools. To know more take a look below.
Access to nonskippable ads
Usually, in Google, the Video creators get only limited access to creative actions in this platform. At the end of January Google gave access to all the advertisers to take all the benefits and make all the original works that they can make, and regardless of how they are buying it, whether it has advanced, through the Google auction for ads, or the reservations.
Google now brought this on the Google platform a 15-minute unskippable ad which was earlier only present in the youtube, and if you want to have it in Google, you had to you the YouTube reservation now you can directly do with Google reservation or aution.
To ensure how many users are coming up, Google will be capping the number of users who are watching the Video it makes it more user-friendly simultaneously having the record of it. In the end, it is a very intuitive and flexible way which makes the work of advertisers easier.
Adwords Express combined with Google Ads
Google has integrated Adwords Express with Google Ads; now you can find both the things in one place. The digital marketers can now see the Adwords Express in Google Ads as an option “Smart Campaigns.” Don’t you will not lose any of the benefits all the benefits that you enjoyed before will remain and nothing will exploit. While you can find new interests and features coming up such as:
Creating a digital ad quickly in a more natural way.
They are attracting more customers to your ad by using Google Maps.
I am paying only when someone clicks on the ad.
Google will make your work easier by running ads on behave of you.
You can review the effectivity of your ads on the dashboard.
Not the effectiveness of the campaigns people can even be able to watch the campaign overview, alerts for the critical account, Google analytics, maps listing, scheduling the ads and so on.
As of we came to an end, these are some of the new features that we will, and we have seen in the Google system this year. We are looking to get some more unusual features like this. Most importantly the Google new alerts in Google maps is what everyone is excited.
We expect that everyone presents all over the globe gets it as soon as possible. Until it comes if you find any other new updates and want us to include it in our article leave a comment below we will update it.
Global Digital Marketing Summits and conferences in 2019
CONFERENCES ON THE MONTH OF FEBRUARY
List of the important conference related to digital marketing going to be held in the month of February.
Digital Summit Phoenix- Phoenix
Date: February 11-12
Field: Digital Marketing
Location: Pheonix, Arizona
Price of Pass: US $355 – $995
About: It is a definitive digital marketing gathering. Here the top digital marketers and businessperson’s will be talking about digital marketing. The conference will have the speakers from top companies such as Nike, Microsoft, Airbnb, Cisco, Zapier and so on.
Price of Pass: It starts from the US $595 and extends till $1995, while you can even get group entries with $4,910 for 4 people and $5,595 for 5 people.
About: It is a 2-day Mobile growth and optimization program in San Francisco that will help mobile growth and brand marketing in different areas such as acquisition, engagement, monetization, and so on. All those things which will help you be a digital marketer using mobile.
About: As it is a fact that digital marketing changes every month. Therefore, this conference is very important you can find 80+ speakers at this conference talking about new techniques and hack to get more traffic to the website.
Price of Pass: You first have to register then will get to know about the price details.
About: This is the world’s and biggest performance marketing conference. More than 2700 tickets have been booked till now you can gain the latest information and techniques from the top people of digital marketing.
List of the important conference related to digital marketing going to be held in the month of July.
Moz Con- Seattle
Date: July 15-17
Field: SEO, growth marketing
Location: Seattle, Washington
Price of Pass: US $200
About: A summit which would deal with all the digital marketing tactics including SEO, growth hacking, mobile marketing, content marketing. In Moz con, you get an amazing opportunity to connect with an industry specialist.
The end of the year December is also having a list of the important digital marketing conferences. So, buckle up your seat belts and start preparing to gain a lot of knowledge.
Digital Summit Dallas
Date: December 3-4
Field: digital marketing
Location: Dallas, Texas
Price of Pass: You have register first to go through the pass price.
About: This is an important summit in Dallas, where you can get to know about digital marketing, email marketing, social media marketing, UX designs, content strategies and so on. So, don’t risk to miss it.
About: Growth is important for any company that is online, and make it happen to know the right tricks and tips is much more important. This conference has all the big people from Growth marketing. So, book your tickets as soon as possible.
Voice Search has become the latest searching pattern. These days people want to search anything on the internet without wasting much time. Here, we will discuss details about Voice Search and the future of the Voice Search technology. Voice Search is becoming very popular due to its easy access.
Similarly, due to increased usage of Voice Search, the future of the Voice Search technology seems very promising and is here to stay and make a mark in the Voice Search trends. Voice Search is a method of searching, which allows the users to search the Web using spoken voice stipulation than typing.
What is Voice Search?
Voice search is a way of searching the internet through the voice command. Hence, Voice search allows you to ask a question to find the relevant answers through the voice command.
For example, Google Voice Search, Cortana, Siri, and Amazon Echo are voice-based systems and are interactive, and are called open-domain question answering systems.
In a broader scale, voice search includes open-domain keyword queries on any searched information on the Internet. If we put in an example Google Voice Search, Cortana, Siri and Amazon Echo are voice-based systems and are interactive; such methods are called open-domain question answering systems.
However, it often involves several rounds of interaction that allows a system to ask for elucidation. To make it more precise, this is nothing but a dialog system where you will ask for a query, and it will search for the answer. Voice search is a method of searching, which allows the users to search the Web using spoken voice commands than typing.
How to use Voice Search?
There are three simple steps to activate voice search. It makes our task uncomplicated when used on a laptop, smartphones and any smart devices which are connected to the internet. The three methods to enable voice search are:
Click on the voice command icon
Call out the name of the virtual assistant.
Click on the home button or gesture on an interface.
Activate the virtual assistant
The examples of virtual assistants of voice search are Apple, Google, and Amazon.
If you opt an Apple, then it is: Hey, Siri
When you use a Google, then it is: OK, Google
In case you work on Amazon, then it is: Hey, Alexa
While using Cortana, then it is: Hey, Cortana.
What are the Benefits of voice search?
With voice search technology, users find it unambiguous because of its natural and mess-free search patterns. Any age group can utilize the voice search and can get the most refined results. Some of the voice search benefits include:
Searching with voice search is fast.
Quick image search
Easy to voice search than typing search.
Smart search on your apps
Simple to use
Accurate recognition of queries
It is Simple to use.
How to turn on Voice Search?
Voice search, is a speech recognition technology where you use your voice to search for the inquiry on the Internet. According to a study, mostly by the year 2020, over 50 percent of people use voice search. To turn on your Android, follow these simple steps.
First of all, open the Google app.
Towards left corner of the page, touch/press the Menu icon. Tap ‘Settings’ > ‘Voice’ > ‘OK Google’ once it detects you can go ahead.
You can choose when your smartphone to listen when you say ‘Ok Google.’
How to turn on “Ok Google”?
You can use voice search for a simple search, to get route directions, or a simple reminder and many more. For example, you can ask ‘Ok Google, will it rain tomorrow?’. In the same way, in other devices, you can ask, ‘Hey Google, will it rain tomorrow? Do I need an umbrella?’. To start using ‘Ok Google,’ first of all,
launch the Google app and open ‘Settings’ > ‘Ok Google’ detection screen.
After that toggle from any screen and ‘Turn on’ the ‘always listening mode’ from the Google app.
Then you will be prompted to say, ‘Ok Google’ three times.
Now the app detects your voice and is all set to rock.
How to download Voice Search app?
Google Voice Search is a Google product that allows users to use ‘Google Search’ by speaking on a smartphone, laptop or any other smart devices to ask a specific question they need to know. You can download voice search app, enjoy the voice search.
What is Voice search apk?
To download voice search apk, this is the latest voice search app to search your queries through voice. All the crashes solve in this version. Voice search apk is fully customizable.
What is youtube Voice Search?
We all know that youtube is a hot cake in searching trend. Many people prefer youtube search because of its natural and understandable results. You can see the latest or trending videos on any domain by simple voice. However, you need to get updated to the newest version, and you enjoy the youtube video search to the fullest.
How does Voice Search work?
Isn’t it interesting to know, Voice search is very much similar to the functioning of the brain. To put in simple words, using cloud processing power, Google can analyze a ton of patterns. In case of voice searches, these are called spectrograms.
Therefore, Google can use models and use the same to predict new trends, very much like the neurons in the brain would reconnect for further instructions or tasks.
However, there are layers in processing speech. First of all, Google tries to understand the consonants and the vowels. This the necessary step and the first layer.
Next, Google voice search make intelligent network about the words and then further goes to high level. Today, a neural algorithm started taking place in voice search and also imaging software has made a popular trend.
What is Voice Search Statistics?
Well, to put in exact numbers, it is difficult to come up in precise figures on how many Voice based searches are used. There is no such information provided by Google.
But we can say that voice searches replace the general trend of typing in search tabs. This trend is expected to increase in coming years. According to the report Internet Trends report in 2016, voice searches have raised enormously between 2008 and 2016.
Furthermore, according to Location World, 40 percent of adults use voice search results. However, the predictions by ComScore say that more than 50 percent of searches will be voice-based searches by the year 2020.
Gartner predicts that 30% of all the searches will be taken by the year 2020.
NRP and Edison Research, says that at least one in five owns a smart speaker in America.
Almost 20 percent of Americans use voice search according to ComScore.
Emarketer shows that in the year 2017 alone, almost nearly 30 percent of people have used Google voice search.
What is the market Growth Statistics for Voice Search Devices?
There is a tremendous increase in the voice search in the year 2018. redefining the search techniques, the leading companies are coming up with the best voice search devices to make even more straightforward.
Apple, Google, Xiaomi, Amazon, and others shipped 16.8 million units in Quater1 of 2018 as per Canalys report.
The global market for voice search devices grew 187% in the Quater2 of 2018 as per Canalys.
Google has sold 5.4 Million Google Home models so far in 2018 according to Canalys.
Amazon had sold 4.1 Million Echo devices by Quater2, 2018 as per Canalys.
Xiaomi’ s Mini AI speaker sales were up 228% in 2018 according to Canalys
By 2024, the global voice smart speaker market could be worth $30 billions or above.
What are the trends in Voice Search?
The voice search is on the top-notch searching patterns and will take over the traditional search type. The voice search trends are here to stay, and it will be challenging to adapt to the changes to remain in the marketing, and the businesses should adopt these new voice search trends to face the competition in the industry. Let us go through some of the voice search trends are:
AI and machine learning:
The increasing demand and dominance of AI devices and machine learning will also force the changes to search algorithms, to process machine learning. Google should uprise the changes to its algorithm accordingly.
Advancements in Artificial Intelligence (AI) and Machine Learning are making a substantial impact on the way how to interact with the smart devices and also the internet.
The more exciting part is that when RankBrain encounters a phrase for the first time, it prepares a hypothesis to the search word and gives an apt answer. Therefore, this ability to think like similar way as the human brain makes AI devices such as RankBrain more effective.
It is a known fact that consumers, research the products they want to use or try will check for the reviews online. Almost 70 percent of the consumers’ research about the website and the services and the products before itself before buying online.
Recent studies show that local search among the voice search is on the high rise. Last year itself there was an increase of 58 percent of consumers have found the local business through voice search. Now, local is new global
If we take an example, Google searches for “near me” had tremendously increased last year. We can now see the same ads on television also. Moreover, there is a rise in smartphone usage and smartphone searches too. The main advantage of using local searches is all the nearby local areas is highlighted in the search results.
Voice Search Mobility:
Consequently, voice search mobility trend is growing at a high pace with the advancements in speech recognition technology or voice search technology. Google has a 95% accuracy rate when the spoken correctly in English.
Moreover, Google voice search on smartphones is available in over 60 languages. It is not that long that in 2016 itself, 20 percent of searches are done through voice search.
Voice Search Optimization:
Voice Search Trends are used to Optimize the voice searches for Alexa, Siri, Google, and Cortana. However, with these virtual assistants continue to grow, so is the competition.
Moreover, using natural language with direct answers to specific questions is critical. Therefore, the schema markup and rich snippets keep queries and responses in the context that is better understood by search engines.
Voice search is for local searches or informal quizzing; it has become essential for merchants to have the Google store in proper up-to-date information. Hence, the domain authority and traditional search rankings play a crucial role in the appearance of search results. Here, local SEO optimization will come into the picture.
What is the future scope of Voice Search Technology?
Now, the biggest question is, the future scope of voice search or voice search technology sustains in the search patterns techniques. There is still a lot of voice search technology predictions that will take the marketing industry and business to the next level. Implementing these voice search technology gives the best bet to improve the visibility of your website.
We can’t deny the fact that the users want to feel personalized and have the best experience whenever they interact with the technology or a website. Personalized responses are on high demand right now, and you cannot ignore this need of the consumers.
If you are going to adopt this developing voice search technology, make sure you will provide the space and ease the customers want, and also the personalized touch.
Eventually, Google Assistant has already in the competition and seems to have clearly understood the context and the stack of the questions that come up. Since last year, it has improved to a great extent and is the most favorite of many consumers.
For example, users ask on google home “What is the weather today?” and then ask “will it rain?”, Now the google can know and guess the next question the users will be most likely to ask is about the location. So, here the google gets ready with the answer.
However, Alexa cannot understand the context to this extent as Google. Hence, Google uses more of personalized touch and can do better at guessing the next question.
Alexa relies on custom-built skills and protocols whereas the Google Assistant can understand specific user requests and can further personalize the response.
Ahead of smartphones:
In the next coming years, voice search is not limited only to laptops, home devices or smartphones. According to Steve Rabuchin, VP of Amazon Alexa says, the vision is that customers should retrieve Alexa under all environments.
Eventually, which means that the customers may be able to talk to cars, lights, lamps, refrigerators, and all smart devices if you are even outside of the house.
However, one thing that the program developers should keep in mind is consistent user experience. Apart from addressing the sophisticated capabilities of all devices, it is also essential to direct the user needs and concerns in the coming years. Programmers should think ahead of smartphones.
Voice Search Notifications:
While talking about smartphone usage, voices search raises a new scope for the future of voice search technology. Developers should make sure that the voice search has better engagement time and also smooth usage.
Recently, Amazon added a notification capability to the Amazon Voice Services API. Therefore, this latest voice notifications feature allows Alexa to indicate that there is some new content, such as shopping updates, upcoming offers, shopping festival details, and many such updates. These voice search notifications will no doubt become the latest trend in the coming years.
Security is the main focus:
As this is the start of the voice search technology, many major setback trends are to see. The companies will have to start spending the amount on the security to interact with their customers. Adding voice search will enhance the user experience and makes the work dull.
However, voice payments will become secured to make voice payments. Another next challenging task is to provide high security and privacy. Make sure to keep the consumers’ information safe and private on all circumstances.
In 2019, voice search and voice search technology are not only about just saying but how you are telling the context matters. Security should be the main focus for these voice search technology.
There is no doubt that the voice search in the year 2019 will reveal the future of voice search technology. Voice search technology will be a milestone for the searching techniques. However, it takes time for a transition but prepares for its growth.
Therefore, by understanding linguistics importance and paying close attention to smart device usage and advertising, we can surely gain insights to improve online marketing strategy. If you want to promote your business right away, then this is the time you should start making considerations to voice search and SEO as these two are big things as of today.