The Future Of Voice Search Technology That Leads The Market

The Future Of Voice Search Technology That Leads The Market

Voice Search has become the latest searching pattern. These days people want to search anything on the internet without wasting much time.  Here, we will discuss details about Voice Search and the future of the Voice Search technology. Voice Search is becoming very popular due to its easy access.

Similarly, due to increased usage of Voice Search, the future of the Voice Search technology seems very promising and is here to stay and make a mark in the Voice Search trends. Voice Search is a method of searching, which allows the users to search the Web using spoken voice stipulation than typing.

What is Voice Search?

voice search

Voice search is a way of searching the internet through the voice command. Hence, Voice search allows you to ask a question to find the relevant answers through the voice command.

For example, Google Voice Search, Cortana, Siri, and Amazon Echo are voice-based systems and are interactive, and are called open-domain question answering systems.

In a broader scale, voice search includes open-domain keyword queries on any searched information on the Internet. If we put in an example Google Voice Search, Cortana, Siri and Amazon Echo are voice-based systems and are interactive; such methods are called open-domain question answering systems.

However, it often involves several rounds of interaction that allows a system to ask for elucidation. To make it more precise, this is nothing but a  dialog system where you will ask for a query, and it will search for the answer. Voice search is a method of searching, which allows the users to search the Web using spoken voice commands than typing. 

How to use Voice Search?

There are three simple steps to activate voice search. It makes our task uncomplicated when used on a laptop, smartphones and any smart devices which are connected to the internet. The three methods to enable voice search are:

  • Click on the voice command icon
  • Call out the name of the virtual assistant.
  • Click on the home button or gesture on an interface.
  • Activate the virtual assistant

voice search

The examples of virtual assistants of voice search are Apple, Google, and Amazon.

  1. If you opt an Apple, then it is: Hey, Siri
  2. When you use a Google, then it is: OK, Google
  3. In case you work on Amazon, then it is: Hey, Alexa
  4. While using Cortana, then it is: Hey, Cortana.

What are the Benefits of voice search?

With voice search technology, users find it unambiguous because of its natural and mess-free search patterns. Any age group can utilize the voice search and can get the most refined results. Some of the voice search benefits include:

  • Searching with voice search is fast.
  • Quick image search
  • Easy to voice search than typing search.
  • Smart search on your apps
  • Simple to use
  • Accurate recognition of queries
  • It is Simple to use.

How to turn on Voice Search?

Voice search, is a speech recognition technology where you use your voice to search for the inquiry on the Internet. According to a study, mostly by the year 2020, over 50 percent of people use voice search. To turn on your Android, follow these simple steps.

  1. First of all, open the Google app.
  2. Towards left corner of the page, touch/press the Menu icon. Tap ‘Settings’ > ‘Voice’ > ‘OK Google’ once it detects you can go ahead.
  3. You can choose when your smartphone to listen when you say ‘Ok Google.’

How to turn on “Ok Google”?

You can use voice search for a simple search, to get route directions, or a simple reminder and many more. For example, you can ask ‘Ok Google, will it rain tomorrow?’. In the same way, in other devices, you can ask, ‘Hey Google, will it rain tomorrow? Do I need an umbrella?’. To start using ‘Ok Google,’ first of all,

  1. launch the Google app and open ‘Settings’ > ‘Ok Google’ detection screen.
  2. After that toggle from any screen and ‘Turn on’ the ‘always listening mode’ from the Google app.
  3. Then you will be prompted to say, ‘Ok Google’ three times.
  4. Now the app detects your voice and is all set to rock.

 How to download Voice Search app?

Google Voice Search is a Google product that allows users to use ‘Google Search’ by speaking on a smartphone, laptop or any other smart devices to ask a specific question they need to know. You can download voice search app, enjoy the voice search.

What is Voice search apk?

To download voice search apk, this is the latest voice search app to search your queries through voice. All the crashes solve in this version. Voice search apk is fully customizable.

What is youtube Voice Search?

We all know that youtube is a hot cake in searching trend. Many people prefer youtube search because of its natural and understandable results. You can see the latest or trending videos on any domain by simple voice. However, you need to get updated to the newest version, and you enjoy the youtube video search to the fullest.

How does Voice Search work?

Isn’t it interesting to know, Voice search is very much similar to the functioning of the brain. To put in simple words, using cloud processing power, Google can analyze a ton of patterns. In case of voice searches, these are called spectrograms.

Therefore, Google can use models and use the same to predict new trends, very much like the neurons in the brain would reconnect for further instructions or tasks.

However, there are layers in processing speech. First of all, Google tries to understand the consonants and the vowels. This the necessary step and the first layer.

Next, Google voice search make intelligent network about the words and then further goes to high level. Today, a neural algorithm started taking place in voice search and also imaging software has made a popular trend.

What is Voice Search Statistics?

Well, to put in exact numbers, it is difficult to come up in precise figures on how many Voice based searches are used. There is no such information provided by Google.

But we can say that voice searches replace the general trend of typing in search tabs. This trend is expected to increase in coming years. According to the report Internet Trends report in 2016, voice searches have raised enormously between 2008 and 2016.

Furthermore, according to Location World, 40 percent of adults use voice search results. However, the predictions by ComScore say that more than 50 percent of searches will be voice-based searches by the year 2020.

  • Gartner predicts that 30% of all the searches will be taken by the year 2020.
  • NRP and Edison Research, says that at least one in five owns a smart speaker in America.
  • Almost 20 percent of Americans use voice search according to ComScore.
  • Emarketer shows that in the year 2017 alone, almost nearly 30 percent of people have used Google voice search.

What is the market Growth Statistics for Voice Search Devices?

There is a tremendous increase in the voice search in the year 2018. redefining the search techniques, the leading companies are coming up with the best voice search devices to make even more straightforward.

  • Apple, Google, Xiaomi, Amazon, and others shipped 16.8 million units in Quater1 of 2018 as per Canalys report.
  • The global market for voice search devices grew 187% in the Quater2 of 2018 as per Canalys.
  • Google has sold 5.4 Million Google Home models so far in 2018 according to Canalys.
  • Amazon had sold 4.1 Million Echo devices by Quater2, 2018 as per Canalys.
  • Xiaomi’ s Mini AI speaker sales were up 228% in 2018 according to Canalys
  • By 2024, the global voice smart speaker market could be worth $30 billions or above.

What are the trends in Voice Search?

The voice search is on the top-notch searching patterns and will take over the traditional search type. The voice search trends are here to stay, and it will be challenging to adapt to the changes to remain in the marketing, and the businesses should adopt these new voice search trends to face the competition in the industry. Let us go through some of the voice search trends are:

AI and machine learning:

The increasing demand and dominance of AI devices and machine learning will also force the changes to search algorithms, to process machine learning. Google should uprise the changes to its algorithm accordingly.

Advancements in Artificial Intelligence (AI) and Machine Learning are making a substantial impact on the way how to interact with the smart devices and also the internet.

The more exciting part is that when RankBrain encounters a phrase for the first time, it prepares a hypothesis to the search word and gives an apt answer. Therefore, this ability to think like similar way as the human brain makes AI devices such as RankBrain more effective.

Local Search:

It is a known fact that consumers, research the products they want to use or try will check for the reviews online. Almost 70 percent of the consumers’ research about the website and the services and the products before itself before buying online.

Recent studies show that local search among the voice search is on the high rise. Last year itself there was an increase of 58 percent of consumers have found the local business through voice search. Now, local is new global

If we take an example, Google searches for “near me” had tremendously increased last year. We can now see the same ads on television also. Moreover, there is a rise in smartphone usage and smartphone searches too. The main advantage of using local searches is all the nearby local areas is highlighted in the search results.

Voice Search Mobility:

Consequently,  voice search mobility trend is growing at a high pace with the advancements in speech recognition technology or voice search technology. Google has a 95% accuracy rate when the spoken correctly in English.

Moreover, Google voice search on smartphones is available in over 60 languages. It is not that long that in 2016 itself, 20 percent of searches are done through voice search.

Voice Search Optimization:

Voice Search Trends are used to Optimize the voice searches for Alexa, Siri, Google, and Cortana.  However, with these virtual assistants continue to grow, so is the competition.

Moreover, using natural language with direct answers to specific questions is critical. Therefore, the schema markup and rich snippets keep queries and responses in the context that is better understood by search engines.

Voice search is for local searches or informal quizzing; it has become essential for merchants to have the Google store in proper up-to-date information. Hence, the domain authority and traditional search rankings play a crucial role in the appearance of search results. Here, local SEO optimization will come into the picture.

What is the future scope of Voice Search Technology?

Now, the biggest question is, the future scope of voice search or voice search technology sustains in the search patterns techniques. There is still a lot of voice search technology predictions that will take the marketing industry and business to the next level. Implementing these voice search technology gives the best bet to improve the visibility of your website.

Personalized Responses:

We can’t deny the fact that the users want to feel personalized and have the best experience whenever they interact with the technology or a website. Personalized responses are on high demand right now, and you cannot ignore this need of the consumers.

If you are going to adopt this developing voice search technology, make sure you will provide the space and ease the customers want, and also the personalized touch.

Eventually, Google Assistant has already in the competition and seems to have clearly understood the context and the stack of the questions that come up. Since last year, it has improved to a great extent and is the most favorite of many consumers.

For example, users ask on google home “What is the weather today?” and then ask “will it rain?”, Now the google can know and guess the next question the users will be most likely to ask is about the location. So, here the google gets ready with the answer.

However, Alexa cannot understand the context to this extent as Google. Hence, Google uses more of personalized touch and can do better at guessing the next question.

Alexa relies on custom-built skills and protocols whereas the Google Assistant can understand specific user requests and can further personalize the response.

Ahead of smartphones:

In the next coming years, voice search is not limited only to laptops, home devices or smartphones. According to Steve Rabuchin, VP of Amazon Alexa says, the vision is that customers should retrieve Alexa under all environments

Eventually, which means that the customers may be able to talk to cars, lights, lamps, refrigerators, and all smart devices if you are even outside of the house.

However, one thing that the program developers should keep in mind is consistent user experience. Apart from addressing the sophisticated capabilities of all devices, it is also essential to direct the user needs and concerns in the coming years. Programmers should think ahead of smartphones.

Voice Search Notifications:

While talking about smartphone usage, voices search raises a new scope for the future of voice search technology. Developers should make sure that the voice search has better engagement time and also smooth usage.

Recently, Amazon added a notification capability to the Amazon Voice Services API. Therefore, this latest voice notifications feature allows Alexa to indicate that there is some new content, such as shopping updates, upcoming offers, shopping festival details, and many such updates. These voice search notifications will no doubt become the latest trend in the coming years.

Security is the main focus:

As this is the start of the voice search technology, many major setback trends are to see. The companies will have to start spending the amount on the security to interact with their customers. Adding voice search will enhance the user experience and makes the work dull.

security

However, voice payments will become secured to make voice payments. Another next challenging task is to provide high security and privacy. Make sure to keep the consumers’ information safe and private on all circumstances.

In 2019, voice search and voice search technology are not only about just saying but how you are telling the context matters. Security should be the main focus for these voice search technology.

Conclusion:

There is no doubt that the voice search in the year 2019 will reveal the future of voice search technology. Voice search technology will be a milestone for the searching techniques. However, it takes time for a transition but prepares for its growth.

Therefore, by understanding linguistics importance and paying close attention to smart device usage and advertising, we can surely gain insights to improve online marketing strategy. If you want to promote your business right away, then this is the time you should start making considerations to voice search and SEO as these two are big things as of today.

The Ultimate Guide to Google Shopping Campaigns for Beginners

The Ultimate Guide to Google Shopping Campaigns for Beginners

To go to the introduction, Google Shopping was known as Google Product Search previously. Google Shopping is a Google service invented by Craig Nevill-Manning. Google Shopping allows users to search for products on online shopping websites and then compare prices range between different vendors. Google Shopping Campaigns is the next step, once you create a Google Shopping list.

However, Google announced that the Google Product Search now named Google Shopping. Now, this is a paid business model where the vendors should have to pay for the listing of their products.

Well, here we cover on how to go ahead on Google Shopping Campaigns. The first and foremost thing to do is, you have to set a Google Merchant account. Display all the products in Google Shopping. Google Shopping works on Google Merchant Center. Also, optimization of the Google Shopping Campaigns is a very important part after setting up a typical Google Shopping Campaigns.

Is Google Shopping Free?

Unlike a regular shopping app, Google shopping is a dedicated shopping from Google. Online merchants will display their shopping, featuring product SKUs, information, prices, stock availability and merchant ratings.

Merchants have to pay for product listing Ads. However, Google Shopping results will appear if do regular Google searches. The trick is whenever Google thinks there is some Google shopping match. It will display as sponsored searches.

google shopping

How much does Google Shopping cost?

Well, Google Shopping cost varies. It will cost you around $1 per day or even $1 in a month. Sometimes Google Shopping goes up to more than $100 a day. However, depending on the visibility you want, you can include your products to have.
In 4th Quarter, Google conducted a Google Shopping study which showed Google Merchant Center costs Google Shopping on an average $11.30 out of $100.00 in sales.

What is Google Shopping List?

The primary thing you need to do is give necessary details about your business in the Business information section in Google Merchant Center.

You will find Business information in the navigation panel in your Merchant Center account. Thus, data used, in different Merchant Center programs like Google Shopping ads.

However, Google Shopping works primarily on two platforms like Google Adwords and Google Merchant Centre. AdWords is the actual Google shopping campaigns live and where you will have set your budget, manage bids, make optimizations based on performance and gain insights on how to have profits. Whereas, Google Merchant Center is where you will find product feed.

In the Google Shopping, Google determines when your product listing ads show up. Therefore, Google considers your site, your feed, and also the bids to determine what search triggers your ads. Due to this reason, setting up Google shopping ads has a close resemblance to SEO.

In Contrast, the setup and management of Google Shopping ads are different from setting up regular ads.

Google Shopping Ads have three main criteria:

  • Create the Feed: Here, you will have a scope to cover a lot of details. It includes a lot of groundwork including the product data, product images, and also the price.
  • Bidding: You need to follow different strategies to bid the ads successfully. It is little changed when compared to traditional bidding. You can quickly get more returns.
  • Monitoring and Optimization: You will need to monitor all the Google Shopping Ads properly and also the make most of it through Optimization. You can see the clear data and even the benefits through Google Shopping.

Now, let us see how to set up the Google Shopping Account. To access your Google shopping list from a computer just follow the simple steps:

Set up Google Shopping Account

Google merchant login

source: Google

  1. Visit google.com/express and click on the list icon.
  2. To the left of the Google shopping cart icon, you can find it on a mobile smartphone by opening either the Google Home or Google Express apps.
  3. Tap the button on the top left; it will expand the menu and then select the Shopping list.

SetUp Your Tax and Shipping Rules

The essential part of running Google Shopping Ads is how you set up your tax and shipping rules.
Go to the tab ‘general settings.’ You can put the rates as per the market charges, or you can allow Google to do it automatically.

Google taxes

source: e-commerceceo

You will get more tax information on the U.S Tax Guidelines.

Linking AdWords Account

Link your Google AdWords account to your Merchant Center account so that you should consider Ad campaign. Consequently, can connect these accounts through Merchant Center dashboard by clicking on ‘Google Ads’ from your settings.
However, you must make sure that both platforms have the same email address with Administrator access and have your AdWords ID’s ready to link accounts.

Setting Up Your Product Feed

After you set the Google Shopping account, select your tax rates and link Adword account, next is to set up your product feed. You can either manually build it using Excel. While you can use plugins or extensions to automatically link product feeds.

AdWords ads is a good option for online merchants. However, the Product Listing Ads are managed within the AdWords login. Thereby, Product Listing Ads which will have a significant impact on Google Shopping Campaign. For best results, consider below essential points:

  • List the Products On Google Shopping.
  • Make sure you sell a minimum of 500 products or more than 500 products. For more visibility, it is better to add more than 500 products on Product Listing Ad. This increases the traffic on Google Shopping.
  • The category you choose should be competitive.
  • Quality of your website.
  • Depends on your budget.

Once you are ready with all the setup as mentioned earlier details. We will further dig into Google Shopping Campaign. You should name your Google Shopping Campaign and also select the country. Controlling the priority preferences like low, medium and high give you different results.

Google adwords listing

source: e-commerceceo

How to set up Google Shopping Campaigns?

However, Google Shopping Campaign is country and product specific. You should set up the Google Shopping campaigns as per the product demand for each state. Furthermore, Google decides when to show your Product listings based on priority settings and also your bid. This means that Google will choose the bid based on high priority.

Choosing Products for Your Product Feeds

If you are using Google Shopping Campaigns for the very first time, then you may have to limit your products range. Do a little research on products which get good traffic, sales and also specific products where you have less competition.

Setting Up Product Groups for Easy Optimization

However, you should opt for a well designed and well structured to start with the first Google Shopping Campaign. This will also ensure SEO optimization for Google AdWords keywords.

Further, Google Shopping campaigns only allow for one AdGroup per campaign. You can also divide the ad into different parts.

Category Product Groups: While coming to Product category, you should choose one class that will have a wide range of products. The last category will have the least preference. However, you should provide an excellent segmented structure for best optimization.

product shopping list

source: e-commerceceo

Brand Product Groups

People are more conscious of popular brands these days. However, you can display the products of one brand under a category. However, if you are selling different brands, then this group will study the metrics on different brands and then access the results.

Custom Labels Product Groups

Once you are done dividing the Product Category and brand category, you should now custom the labels in the product groups.

If you are Google Shopping for clothing website, then you should further subdivide the products into “ work wear,” “gym or workout wear,” “ party wear,” “school wear.” Similarly, you get also choose different subgroups like “ Christmas gifts,” “Christmas costumes”, “Christmas gifting options.”

Google Shopping Campaign Bids

However, while setting up your first Google Shopping Campaign, you should start your bids for each group a little less when compared to the regular Google Adwords search bids. This adds more people to participate in the bids thereby increasing the sales and business.

How to Optimize Google Shopping Campaign?

After you set up Google Shopping Campaigns, you have to make sure that how it is working. Furthermore, it is essential to optimize the Google Shopping Campaigns as well.

Optimize at the entry level

You should remember that you cannot utilize Google Shopping campaigns priorities to boost volume. However, it is useful for segmenting the traffic.

Segmentation in Shopping Campaigns specifically for a search query, by using Google Shopping campaign priorities to allocate traffic and to bid higher for the queries. However, this segmentation strategy allows to set bids beyond product averages and to allow queries with higher conversion rates to get more exposure. You can also save money on low-quality queries.

Bidding smart

Most of the Optimization works by getting the maximum number of CPC. To make one thing clear, Google doesn’t care for your profits. Its main agenda is to make you spend more. Therefore, you need not increase your budget or CPC’s without proper checking.

Target On ROAS

With ROAS optimization, you can will get every dollar spent in return. Suppose you select 100% ROAS return, you will likely to get at least 50% of the returns.

Competitive Pricing

Moreover, a lower price improves the quality of the product feed for your customer and also for Google. Google Merchant Center will any way knows what you charge for shipping so, regarding shipping details, this will include that in the Google Shopping results.

Better Images

Always upload clear and high definition pictures for a better feel. Make sure the customers will comfortably feel the product and connect well to the images and products. One thing to keep in mind is, the product you show should always be the same as the real product.

Keynotes

On the other hand, a key to successful Google Shopping lies in its optimization. You should further monitor and get a complete hands-on control by linking your Google Analytics Account. This will enhance the visibility of your website.
If you have any more doubts about this topic, you are free to message us. We will be happy to guide you.

WordPress 5.0 Released: Quick view of New Features and Issues

WordPress 5.0 Released: Quick view of New Features and Issues

As soon as WordPress releases a new version, we all get excited to check the new features. Here is the Quick view of the latest WordPress 5.0 Rollout.

wordpress 5.0

Bebo, it is the official name given to WordPress 5.0. However, the founder of WordPress Matt introduced a few new features.

WordPress has made some huge changes to the present editor. The new block that is introduced is the initial move towards the energizing new future with the smooth altering knowledge in your website.

While moving towards content you will have an excellent adaptability with how it is shown, despite of the fact whether you build your web page or not. You can easily redo the blog or can even compose codes like a pro.

It is a large rollout that will reduce the craze of the other page builder tool in the market. As being a new editor, it majorly gives all the similar functionality just like the page builder. However, there are a lot of pre-defined blocks that are available in WordPress 5.0 rollout that includes Gallery, Video blocks, Columns so on.

WordPress 5.0 New Features

New Editor

Welcome, the new editor that looks similar to a Mini Page Builder. This new pre-defined editor is straightforward and doesn’t change the way in your visitor checks your content.

Here, the execution is simple; it lets you insert any multimedia in seconds. It’s pretty easy to rearrange the content whenever you want.

The editor here gives an easy guide for distinct covering by keeping each content in its block. For the experts who know more than HTML and CSS, these blocks are just cake walk for them. WordPress simplifies the process whereas not the result.

Here is the screenshot of all blocks.

new blocks

Credits: WordPress

The editor interface is full-fledged changed. While it will take some time for the older users to adapt to the new editor, the slack group of WordPress discussed a lot of things about the new editor and notified about the issues to the WordPress team. On the contrary, you can install the new WordPress plugin and then can use Classic Editor if the new version is bothering you.

New Theme Twenty Nineteen:

The latest 2019 theme WordPress released with brand new features and being compatible with the new editor that is Gutenberg. This latest theme is useful for all types of the website maybe it is a traveling website, regular blog, or a big e-commerce site.

Front End Editor Option:

Latest WordPress

Credits: WordPress

Furthermore, we all are already aware of the fact that Gutenberg is soon releasing a front end page editing option in early 2019, while this new theme also fully supports it.

Mobile Friendly Theme:

The New theme introduced is mobile friendly this is an essential requirement in this modern era.

In the mobile version, you can find all the blocks are neatly structured that make the users have a pleasant user experience. Eventually, this results in making them stay on the website for a longer period.

Target the generic Users:

The latest theme is not just for the web developers. It is useful for all those familiar and generic users who don’t have a great idea about WordPress.

All they should bother to know is:

  • How to add a Basic Block?
  • Where should we use a particular block?
  • Providing elements to deliver the best user experience

 

WordPress 5.0

Credits: WordPress

 

Bugs in 2019 theme:

It is a proven rule that whenever there is a significant change in the system, there will be small bugs in it for sure. Hence, it is the same case with this 2019 theme also.

Below we are showing one of the WordPress user concern about this new theme.

WordPress review

Credits: WordPress

This is one of the unappreciative flaws that we found in 2019 theme. We hope it gets resolved soon.

#45456: PHP Notice: edit_form_advanced is deprecated since version 5.0.0!

Therefore, we can say that shortly when we continue using WordPress, it is likely we can find some more bugs in 2019 theme.

Hence, please make sure from now all your plugins are up to date before you update the WordPress5.0, as it contains all the fantastic editing features themes, and of course is mobile friendly.

Guide to Gutenberg

Definitions

  • TinyMCE editor – it is the older version of WordPress editor.
  • Block – All those elements which you use to build your content
  • Code Editor – It helps while you work with HTML and block formatting.
  • Settings toolbar – This is a toolbar where you can easily configure post or block details.
  • Block Navigation – it enables a fast review of all the blocks in your post.
  • Spotlight Mode – blurs out rest of the blogs except the active one.
  • Visual Editor – It is a default WYSIWYG editor.
  • Unified toolbar –  You can attach the formatting toolbar on the top of the editor.

General tips

  • If you want to insert a block use + icon.
  • Each and every paragraph contains a different block.
  • To change the blocks quickly use / to save time.
  • You can quickly move the blocks with the drag and drag or arrows.
  • From your plugins, you can check for the extra block.
  • In the Sidebar Document, you can configure the global options.
  • While in the sidebar block you can arrange the individual blocks.
  • Now, you can drag images from your desktop to Gutenberg.
  • Master all keyboard shortcuts.
  • Click the Information icon to inspect the word count.
  • Your drafts are saved automatically in Gutenberg.
  • Generate reusable block templates to save time.

Keyboard shortcuts for WordPress 5.0 in Gutenberg

Cheat code for Blocks

  • To select Duplicate block – Ctrl + Shift + D
  • For Deleting selected block –  Shift + Alt + Z
  • To Insert anything before a new block – Ctrl + Alt + T
  • Insert anything after a new block – Ctrl + Alt + Y
  • For Changing block type – / + "Name of the block"

Cheat codes for text formats

  • To Select all content in a block – Ctrl + A
  • For, Selecting all content in a post – Ctrl + A x2
  • To Clear a selection – Esc
  • Insert link – Ctrl + K
  • For, Bold letters – Ctrl + B
  • Italics letters– Ctrl + I
  • Underline the words – Ctrl + U
  • Strikethrough – Shift + Alt + D
  • For, Monospaced font – Shift + Alt + X

Cheat codes for Editor interface

  • To, Save draft – Ctrl + S
  • Show/hide the settings toolbar – Ctrl + Shift + ,
  • To Switch between Visual/HTML editor – Ctrl + Shift + Alt +M
  • Undo the last changes – Ctrl + Z
  • Redo the previous undo – Ctrl + Shift + Z
  • For, Opening a block navigation menu – Shift + Alt + O
  • To Move to next part of editor – Ctrl + 'OR Shift + Alt + N
  • Move to a previous part of editor – Ctrl + Shift + ' OR Shift + Alt + P
  • For Moving the to the nearest toolbar – Alt + F10

How to obtain the old editor?

Use the official Classic Editor plugin to 100% disable Gutenberg

OR

You can use the Classic block to insert the TinyMCE editor inside Gutenberg

How to edit raw HTML

Use the Ctrl + Shift + Alt + M keyboard shortcut to delete entire post

OR

To write every block individually, click on the three dots icon and then select Edit as HTML.

OR

To add HTML as one block insert the Custom HTML.

Default available blocks

Basic content blocks

  • Paragraph – regular text
  • Image
  • Heading
  • Gallery
  • List
  • Quote
  • Audio
  • Cover image
  • File
  • Video
  • Button

Formatting blocks

  • Classic – TinyMCE editor
  • Code – Display code
  • Custom HTML – Insert HTML
  • Preformatted
  • Pullquote
  • Table
  • Verse – for poetry

Layout blocks

  • Columns
  • More
  • Page Break
  • Separator
  • Spacer
  • Media & Text – side-by-side

Widget blocks

  • Archives
  • Categories
  • Latest Comments
  • Latest Posts

Embed blocks

  • YouTube
  • Twitter
  • Facebook
  • Instagram
  • Vimeo
  • Imgur
  • Tumblr
  • SoundCloud
  • Flickr
  • Spotify
  • Animoto
  • Cloudup
  • CollegeHumor
  • Dailymotion
  • Funny or Die
  • Hulu
  • Issuu
  • Kickstarter
  • Meetup.com
  • Mixcloud
  • Photobucket
  • Polldaddy
  • Reddit
  • ReverbNation
  • Screencast
  • Scribs
  • Slideshare
  • SmugMug
  • Speaker Deck
  • TED
  • VideoPress
  • WordPress.TV
  • WordPress.com

 

Conclusion:

People have already started using the new WordPress 5.0, it contains a lot of features. However a few bugs have been discovered as we there is nothing as such a perfect crime, similar everything has some bugs.

Which we think will be resolved soon and we can enjoy using WordPress till 2021 and more advanced technologies yet to come.

Hope you enjoyed and learned new things while reading!

Quick Guide for Christmas Tree Shopping in holiday season

Quick Guide for Christmas Tree Shopping in holiday season

Christmas Fever has begun. We are very much excited about celebrating Christmas festival. After spending a year’s hectic life, this is the best time to enjoy, meet friends and family, to spend quality time, go for morning prayers in church, cook some tasty and fantastic food, red wine, bake cakes and cookies. Oh yes! The first that comes to my mind thinking of Christmas is a “Christmas tree.”

christmas tree shopping

Where is the original Christmas Tree shop?

Everyone is well aware in the United States that Christmas Tree Shopping is the best when comes to shopping of our Christmas tree. Christmas Tree Shops is a retail chain of shops that began in Yarmouth Port, Massachusetts, in 1970 as a group of three small stores (Front Shop, Back Shop, and Barn Shop). Now let us have a quick read on how this Christmas Tree shops, got its name “shops” instead of “shop.”

Since the 1980s, the chain had slowly been expanding, and as of May 2014, the company had roughly 83 stores in 18 states. Expansion for the chain has included stores in Michigan, Indiana, Kentucky, and Ohio. Its newest stores opened in Augusta, Georgia, Dallas, Texas, and Greensboro, North Carolina.

Christmas Tree Shops was acquired by Bed Bath & Beyond in 2003, though the Bilezikians remain involved in the operations. The original stores were closed in January 2007; the Bilezikian son Greg still owns the site stores.

Where are the Christmas Tree Shop coupons available?

christmas coupon

You can avail the Christmas Tree Shop coupons on:

  • Coupon.com: You can find exciting deals on this website like coupons, cashback offers, loyalty coupons and much more. For more details visit this website.
  • Groupon.com: You will discover in-shop purchases, best buys for this Christmas season. You will find almost everything here.
  • Walmart: Walmart provides with a wide range of video games, accessories, they provide you with free shipping offers. You will find some exciting offers on Christmas Tree Shopping.
  • Retailmenot.com: Right now 31 offers are available on this website, you can find the lightning deals.
  • Ebates.com: Shop smart on this Christmas Tree Shopping and make most of it on.
  • Shopathome.com: For more offers on grocery coupons, Christmas Tree Shopping, cash back offers.
  • Slickdeals.net: You can avail great offers on Christmas Tree Shopping on this website.

Christmas Trees play a very significant role in celebrating Christmas. Let us look at some of the amazing facts:

  • Roughly 25-30 million Real Christmas Trees sold in the U.S every year.
  • Three hundred fifty million Real Christmas Trees are currently growing on Christmas Tree farms in the U.S. alone.
    Roughly 15,000 farms are growing Christmas Trees in the U.S.
  • More than 100,000 people are employed full or part-time in the industry.
  • It may take as many ten years to grow a tree of the typical height of 6 feet to 7 feet. Usually, a 4 feet height of trees will take up to 7 years.
  • Top Christmas Tree producing states are Oregon, North Carolina, Michigan, Pennsylvania, Wisconsin, and Washington.

Where are the Christmas Tree Shops located and Christmas Tree Shop hours?

The Christmas Tree Shopping stores are located roughly in 794 locations Top 5 store locations and their working hours.

Chicago

1446 S Michigan Ave, Unit D
Chicago, Illinois 60605
(312) 545-6550

Monday to Sunday- 9:00 am – 7:00 pm

Los Angeles

12901 Burbank Blvd
Los Angeles, California 91401
(818) 501-8637

Monday to Sunday- 9:00 am to 9:00 pm

Seattle

17212 Aurora Ave N
Seattle, Washington 98133
(206) 391-4058

Monday to Sunday- 9:00 am to 8:00 pm

Connecticut

1165 Edgewood Rd
Berlin, Connecticut 06037
(860) 828-6724.

Monday to Sunday- 9:00 am to 5:00 pm

Arizona

Chandler, Arizona 85225
(541) 953-0293

Monday to Sunday- 2:00 am to 4:00 pm

You can get complete information regarding the store’s locations, and for hours, you can refer to it here. If you cannot make it visit the store; you can shop online

Christmas Trees Shopping Flyers

Flyers are a convenient and creative form of advertising your stuff. These are very easy to design and can attract a large group if circulated along with the daily newspapers, at schools and colleges or any public places. Christmas Tree Shopping Flyers offer full range discounts on all kinds of products available.

 

christmas sale

Prepare for your Holidays early. For the holiday season, the most important thing you can do is prepare. While during the holiday season you are more likely to see increased sales, you will also have to face the increased competitions on social platforms. Most of the businesses make the mistake of not thinking about the holidays until they are here and that then start working out on their websites in a hurry which lacks the point to attract the customers. The results will be amazing.

Top Christmas marketing tips for the holidays you should never miss out:

  • It would be best if you started planning for holiday marketing campaigns early.
  • Sell your brand.
  • Personalize your holiday selling experience.
  • Launch your holiday channel strategy months ahead.
  • Focus on data.
  • Offer exclusive deals. Return On Advertising Spend. (ROAS)
  • Emphasize customer loyalty.
  • It would be best if you focused on the right metrics to measure success.
  • Email marketing strategies tend to have huge returns.
  • Make your regular and old customers a priority. Always respond to them quickly if they come out for any query or request. It helps to build their trust, and there are chances that they will become your lifetime customers.

Best business tips for Christmas Season:

Make Landing Page Attractive

To attract customers the first and foremost thing to do is, work on the landing page. Make it interesting with colorful and exciting content. All the advertising plan should reflect on the landing page. Focus on all the inventory available on your website.

Let emails and email marketing come into action

Make sure you will design the emails which will make customers exciting, and they feel, ”yey! Let’s shop and have fun.” Starting early planning and design avoids last minute hurry. According to digital marketing analysts, 21.26% percent of e-commerce business start their homework from September. Emails are the best sources for promoting your business. Let customers know that you are ready for the upcoming holiday season shopping. Please make sure the emails reach out early and also keep remembering them on daily sales and offers going on.

Social Media Platforms Advertising

Social Media is one of the active modes of promotional sources.Today, in this digital world, almost everyone is on social platforms like Facebook, Twitter, Instagram, Pinterest. Nearly 85% of consumers are active on social media. Catching their attention is straightforward. You can post an advertisement about your website and its sales, attractive offers, best buys, offers to never miss out for, gift cards, and many more.

Facebook:

Facebook email campaigns work best for this holiday season. You can upload a picture of various offers and best buys. Let them know your inventory. Showcase your products from Christmas tree, clothing, footwear, accessories, food, electronic goods, home needs. Facebook Campaigns are dependably the best – wager you can depend. Youngsters are very active on Facebook and can instantly connect to you.

Twitter:

You can advertise here for free and get a fantastic response. The story is shared from one person to another person through tweets. People will browse the Twitter hashtags from entertainment to politics, food, musical events, upcoming shows, shopping updates and many more. You can target the youth here.

Instagram:

Eventually, the amazing way to advertise your products on your website is Instagram stories. However, the best way to promote your products on your site is Instagram stories. Instagram stories reach the audience on a large scale. The advertising can be quickly posted, edited, and make attractive to the users. Another popular Instagram posting is group posting. However, Instagram will target more audience than the normal Instagram posting as they share through their friends or family list. Set up a brand’s Instagram page and post all the updates, offers, upcoming discount sales.

Conclusion:

As the holiday season is already in and Christmas season has begun, this is the right time to showcase the business tricks and tips to make the most profitable returns in the Christmas season.

How do I get certified in Google AdWords Certification?

How do I get certified in Google AdWords Certification?

For every person who wants to be in the digital marketing sector, Google AdWords Certification is the very crucial thing that every Digital marketer should take it. The question that most of the time everyone gets: Whether to receive the Google AdWords certification or not? Not only this people even get confused that if they are taking the AdWords certification will be useful if accepted or not?  It is an essential credential for the individual as it is the standardized ways using this one can prove their level of knowledge, and understanding in the particular area.

What is Google AdWords Certification?

Google AdWords is a certification program which people opt or want to get certified. Usually, Google conducts a test in which it identifies the marketers in the internet platform and verifies them to be the experts in online advertising. If a person passes two Google AdWord exam, then he/ she will be provided with a personalized Google Certificate, and you get the official entry to Google AdWords Public profile page.

Similar, to other Google products which got evolved with time in the same way Google AdWords Certification is also developing gradually with time.

The Google certification program is a standalone program, and some of the certifications in earlier time you had to appear it by paying some amount but now it is not required all the certifications are free. This was a massive change in the Google AdWords partners program. It may be somewhat confusing for the new users or the students who have just stepped in the Google Ads certification. As this is available exclusively at the GoogleAdWords Partners site, so it becomes a bit tricky and confusing for all those who are new to Google Ads. However, it is easy for those people who are already present in the Google Ads.

google adword certification

Still, now the Certification works same as that it used to work before a few years back. The Google certification has become one of the primary requirement that every company looks for; even the entry-level jobs require the Certification it has become one of the condition.

Google AdWords actual gives the base level knowledge upon a topic. Having a subject matter exposure on an issue that you will get only by clearing the Google certification as it is much more precise than the usual things that you learn from the textbook because Google can tell about itself and give you more in-depth knowledge about itself than anyone else.

Overview of Google AdWords Certification

The Google Certification is only earned by those who are capable enough and can clear the Google-certified exam. An exam is not so easy only some people can make it who have that knowledge about the subject and are experts in it now and then it merely proves it that you became expert just by qualifying the test. Google certifying means setting a bar between all the people who want a chance to participate, if you have the certification it will help you in standing out in the whole crowd which provides you with much importance.

In the beginning, Google Certification was named Google Advertising Professionals. Then in the year 2010 AdWords program name was changed and called as Google AdWords Certification here some changes in the program were made. In 2013 the AdWords program was renamed once again and called as Google AdWords Partners, this name was also not stable for a much longer time at present Google Certification is known as Google Ads.

The Google Ads brought three new brands with which you can work those are the Google Ads, Google Ad Manager, and Google Marketing platform. All these three everytime double checks all the tasks done by the previous one.

The Google AdWords Certification Courses:

AdWords Fundamental exam- This includes everything that is basic and essential like the campaign management and optimization

There are few other exams also which test your creating, managing, marketing, optimizing tactics, especially for the advertisement campaigns.

  • Search Advertising
  • Display Advertising
  • Shopping Advertising
  • Mobile Advertising
  • Video Advertising.
google adword percentage

Source: Google

The passing score in Google AdWords is 80% which means until you 80% you have to appear the exam again and again to gain the certificate. However, the Good here is that you can perform the exam with a gap of 24hours from the previous review.

How to open a Google AdWords Account?

The most crucial and foremost thing is to create an account. The account you create will contain all the details of the exams that you have completed or pending to appear. You have to give the features like the email id for login, password just these two are the required details for account creating.

Google adword certificate

Source: Google

Voila! Your account is activated.

Then you will get policies and privacy pages by the Google Ads, which you have to check in then you find another terms and condition after accepting both the systems. You are redirected to the Google Ads page you can see multiple certification programs as shown below. You can choose any one of the programs in which you want certification.

google adword study guide

Source: Google

google adword study guide

Source: Google

Being a digital marketer, I went forward with Google Ads, where you can find the other sub-groups in Google Ads Certification courses which shown below:

  • Digital sales
  • Google Ads display
  • Google Ads mobile
  • Google Ads search
  • Google Ads video
  • Google Ads shopping
  • Programmatic
Google AdWord topic

Source: Google

When you click on any of the course, you can find more than one certification program which you have open and study one after one. The hard part here is in one certification program there will be various modules which you have read carefully understand and then proceed to next.

digital certification

Source: Google

After completion of the whole course, you have to appear for the Google AdWords certification.

AdWord modules

Source: Google

Just like the above image, you will have several modules which you have to complete, and then you have to appear for the Google AdWords certification exam.

Google AdWords Certification Study Guide

The most crucial question that comes in every person’s mind while appearing for the certification is “How do I prepare for the Google Ads Certification?” and what is Google Adwords Certification Study guide that we should follow? The answer to both these questions is below:

STEP- 1

There is no external references and books are required if you are completing all the modules in the right way and not just skipping it and directly heading to AdWords exam. Everything that you read in the modules is significant and helps you a lot for your long run. It is better to take your time and read it concentrating on every single thing and answer all the questions asked in between all these things.

STEP- 2

Read all the study guide of Google you will get detailed knowledge about each and everything that is there in the advertising world. If you have the working knowledge before this, it is always recommended to read the guidelines and brush up all the things before going to take the test. These study guides are beneficial for everyone including the beginners and the advanced. So, read the study guide thoroughly.

STEP-3

Make your notes and don’t even depend on the other person’s records. This will help you have a better grip and knowledge about each topic. Also, try to prepare a cheat sheet which you can revise it at the time of the exam. Write down all the essential tips and tricks, formulas, alternative methods, etc. that are important at the time of the review. Not just this try to practice it as much as possible all the things and get a deep thought inside the tips and tricks which you are using.

STEP-4

Always make a habit of talking to all the experienced people or all those who are already in the same field and have already given the exam. Try to join as much forum as possible like the Google AdWords community, Quora, Reddit, etc. Join all those sites where you can find these experienced people and try to strick a conversation with them to know more and in-depth about digital marketing and Google AdWords.

STEP- 5

Invest most of the time preparing for the test, and take the Google Ads Practice test. This will help you a lot in increasing the speed while you appear the exam. However, you may not be able to find the practice tests in Google Ads page but some if the Third party websites provide these practice test which you can avail and prepare well. The third-party site such as Scribd and Udemy these two website offers some of the best practice tests for the Google AdWords certification.

google adword certificate

Source: Quora

Follow all these steps and prepare yourself well enough for the exam. Appear the exam as it free of cost; previously it used to charge something now all the certifications are entirely free. After you appeared the exam and didn’t make it don’t get sad because you have to wait for 24 hours and again you can perform the test.

If you have qualified the test then you will receive the certificate from Google which will remain in your Google AdWords account, you can take a look at it whenever you want. However, the harass fact is it is valid only for a year. The certificate may be adequate for just a year, but the knowledge you gain is for your whole life.