Is Youtube down? Or is it one of those intermittent attacks on Global Breaching that surface and raise their ugly heads, one after the other on social media platforms?
Do you remember? Earlier, in the month of September, Facebook accounts were hacked – almost 50 Million accounts and 90 million people were sent the password reset email. This occurred because of a technical glitch at Facebook’s end. This made the hackers get access to the accounts 50 of million users. Now, isn’t that scary? Yes, it does raise an alarm.
After Facebook, it was Google+, wherein data related to 500,000 users were exposed. This was due to the vulnerability of the application, which allowed the app developers to have an easy access to the personal data of the users. When Alphabet found out about this and cross-checked the data exposure, it couldn’t find any substantial cause behind the accounts being hacked. Alphabet is now ready to close down Google+.
Such mishaps point towards Global Outage. Today morning, YouTube down was down. It can be even said that:
“Our social media sites are now not secure and we should be even more vigilant about it, taking utmost care of our data and personal information with the social media, and ensure proper protection against data leak.
On Wednesday morning around 6:40 a.m EDT, Google-owned Youtube – the world’s popular video sharing and video watching website by majority of net-savvy users, experienced a sudden outage. Not only YouTube, but also all the three YouTube channels-YouTube TV, YouTube Music, YouTube Kids – faced similar issues. This was not specific to a single device, in fact, it occurred on every device- Mobile, Tablet, Desktop – any and every device, in which YouTube could be accessed, was down or rather had a YouTube outage.
Morning at 6:40 a.m EDT, people started facing issues while browsing YouTube. Immediately, people started complaining about the issue with the YouTube application and started tweeting about the issue on Twitter and other social media sites, to which YouTube promptly responded:
Source: Twitter
YouTube was almost down for 2 hours due to Global Outage. People took to social media platform and informed about the issue. For this, after 2 hours YouTube came with a reply on Twitter.
Source: Twitter
The reason for this is still not known and YouTube also has not disclosed the reason that might have caused this YouTube down and sudden Global Outage. The number of reports lodged by the viewers increased at 6:40 EDT and the reports were close to about 2,224. Post this, it gradually decreased to 890 reports.
It was not limited to a particular area or country. The outage was felt all across the world. A lot of people witnessed this Global Outage and went berserk because of these uncalled for glitches in Youtube, feeling sorry for not being able to spend their time on YouTube.
All the people who accessed the YouTube in the morning, saw an error message popping up stating “Sorry, something went wrong. A team of highly trained monkeys have been dispatched to check the issue”
Source: fix.com
As soon as the Youtube Outage occurred, people took to other social media sites – Instagram, Facebook, Twitter etc., in a humorous way and started creating memes, portraying people getting worried about the YouTube content or the Videos, about the YouTubers,, and the chaotic outcome when Youtube shuts down, even temporarily. YouTube is a site that people throng to amuse and entertain themselves. People just go bonkers when it is down,YouTube is still a trending topic on Twitter and people are talking a lot about it.
Hope this issue is resolved permanently by YouTube. Also hope that the people who love YouTube with a madness and spend a lot of time browsing, and also people whose bread and butter is Youtube, don’t face such glitches in future and continue enjoying using and viewing Youtube, as happily as ever.
Google Alphabet is soon going to shut down the consumer version of social network “Google+”, after finding out that the data of 500,000 users have been exposed. This was due to the vulnerability of the Application, which allowed the app developers to get access to the personal data of the users – the reason as to why Alphabet shuts down Google+.
In fact, It was found in March 2018, but the information was not leaked till date. According to the Wall Street Journal, Google didn’t reveal it, fearing the devastating outcome – Google’s deteriorating reputation and the potential threat – the harm it could cause, by decreasing customer’s trust.
Google checked it a lot of times with all the developers, but didn’t find any substantial evidence, whether the developers were actually aware of the bug or not. 500,000 data of the Google+ accounts have been exposed and 438 Applications have used these API’s. This software glitch has been present since 2015. The personal information related to the customers, viz. their email ids, full names, addresses, genders, profile pictures, living places, occupations and marital statuses – all such information was being accessed.
Sources even opine that:
Developers had no idea of the bug and no API was misused by Google developers and no account was misused. In addition to this, Google+ was designed, keeping people’s privacy into account, and that’s why the API logs were present in data for a period 2 weeks only.
Is the Data in Google+ is safe?
If your account in Google+ was created between 2015 and March 2018, there might be a possible risk. Whereas, now it, is private after the bug has been found. Still, you should check the information that you input in Google+ and make it a point that your account doesn’t contain any relevant information. If any private and sensitive information is posted, please remove it as soon as possible. Make your account secure with a strong security question relating to you.
Fine imposed on Google
Last July, European Commission imposed a fine of $5.1 billion to Google, because Google had violated EU’s antitrust regulation. Facebook is also facing a trial in the court, where Mark Zuckerberg had to go to testify himself.
This may take some time to calm-up, approximately 10 months. Google+ is expected to be shut down till August, 2019. People may feel sad, when it will be shut down, as it is connected to Facebook, Youtube and other social media sites. That said, to ensure protection of consumer data and for increasing security reasons, Google+ needs to be shut down.
However, hope reigns supreme, and we do hope everything gets fine. With Google+ being shut down soon, CEO of Google, Sundar Pichai assured that all the accounts with them, are safe and secure and that he would take all necessary precaution towards safeguarding customer data.
In this progressive world of cut-throat competition, one can’t afford to be left behind. One crucial parameter of always being in, and winning the rat-race is to go with the flow – be tech-savvy and constantly upgrade oneself. One has to keep abreast of the latest happenings and also be open to learning. Yes, learning is a perennial activity. The technological age is no less than the age characterized by ‘Survival of the Fittest.’ One has to constantly sharpen his/her axe.
Learning the latest know-how, imbibing advanced skills and gaining knowledge is not only mandatory, but also expensive. Well, if you have the zeal, nothing can come in your path. Knowledge is Power and we show you how you can amass it without spending a single penny. Sounds interesting? Doesn’t it?
In this article, we enlighten you on some of the best e-books for digital marketing trends that come free of cost. All you need to do is just log in, download the e-book; Hey and Presto! You have a plethora of knowledge before you.
All the e-books for digital marketing mentioned below are recommended by top digital marketers and will help you unwind various aspects of digital marketing trends.
COMPLETE GUIDE TO SOCIAL MEDIA FOR B2B by Salesforce
Social media is a lot more than just making friends, poking, tagging, uploading images and videos etc. In fact, social media has changed the way of conversation, most importantly in digital marketing. The effect of social media is enormous when we opt for the B2B marketing.
Marketers are now focusing on Social Media, because people all around the world connect with each other only through social media – Yes, the reason as to why businesses are shifting their focus more towards Social Media!
Social Media is a widely used tool, with the help of which, marketers easily connect with their clients, involve in regular conversations and interact seamlessly.
Navigation in Social media can be quite difficult and challenging. To ease your work and help you wade through this difficulty, Salesforce has come up with this e-book for digital marketing. An e-book that gives tips and tricks on how to work on social media, and how to leverage your social media campaign.
The e-book throws light on the metrics which is required to be tracked, the content that is appropriate for the work and that can support all platforms. Most importantly, how to grab viewers’ attention, and how to convert viewers into customers, through the medium of social media.
DATA DRIVEN CONTENT MARKETING by Uberflip
(Source: Uberflip)
Content marketing is very important and plays a pivotal role in making any digital marketing strategy successful. Content marketing is not so easy as it appears to be. In fact, it requires proper strategy and planning and one should understand the deeper concept of content writing in digital marketing trends.
Knowing data analytics and implementing it in work is extremely crucial. Analytics doesn’t only help in making the right digital marketing decisions, but also helps in deciding whether the content you have written is performing, underperforming or overperforming.
In Data-driven content marketing e-book, you can learn about the content in detail – What is content marketing, how to write, what to write, etc. The e-book for digital marketing also contains information on how to create effective content.
This e-book focusses on an in-depth study of content marketing and the strategies involved in it.
BEGINNERS GUIDE TO SEO by Moz
(Source: Moz)
Moz provided one of the best e-books related to the latest trends in digital marketing. It provides some of the best SEO tools that help in various ways. This Moz Beginners guide to SEO e-book is not like any other usual e-book for digital marketing, it contains the important topics in the form of articles. When you browse through the e-book, you can easily understand the concept as all the articles are arranged in the form of topics.
There are a lot of e-books for digital marketing that are available for free on the internet platform. The Moz e-book has been read by millions of people n number of times. It is the best e-book available for beginners in digital marketing.
This e-book gives full details about the major topics in digital marketing that is SEO or Search Engine Optimization. You can learn all the strategies that should be implemented to make a website rank higher than the others and make it search engine friendly. This also includes information on topics like how to increase interaction with people, ow to improve rankings, how to use the keywords and why is content so important?
HOW TO BUILD WORLD CLASS INTERNET LEAD GENERATION PROGRAM by Peter Geisheker
(Source: FreeEbooks)
Every marketer’s dream is to increase the number of leads. This “How to build a world-class internet lead generation program” is the best e-book on digital marketing trends and focusses on how to increase the number of audience for the business. Not only this, the greatest challenge lies in converting leads to effective customers.
This e-book for digital marketing explains everything in an elaborate way. It focuses on inbound content marketing, and the different ways we should opt to make effective content that will attract targeted customers. In this book, you can find the various tricks of the trade like remarketing or how to adapt it to increase the lead generation and how to use social media in promoting the same. These are just a few of the important tricks that are mentioned in the book.
The Author, Peter Geisheker also wrote details about internet sales funnel. You can learn how to advertise on the Internet platform and engage people and drive them to your website. This e-book also contains detailed information on how to use a dedicated landing page in sales.
TOP 25 SOCIAL MEDIA STRATEGIES by Buffer
(Source: Buffer)
Social media is considered as a major base where people across borders connect with each other seamlessly. After all, the world is now reduced to a global village. Marketers turning towards social media has become a regular practice these days. To concentrate on social media, it is essential to come up with good strategies and take careful steps.
Retracing our steps and going back a few decades from now, we understand that Social Media was not so popular and marketers never concentrated on it. Back then, people had the impression that social media marketing meant working in a new territory. Now, working in this territory has become highly essential.
Finding the best e-book for digital marketing trends, that too in social media is a bit difficult. To make things easier for you, we help you with this e-book, that consists of the top 25 social media strategies, which are filtered out from all the top-rated blogs on social media. All these 25 tricks are tried and tested, and only then rated as top social media strategies.
THE OPTIMIZATION SURVIVAL GUIDE by Optimizely
(Source: Optimizely)
Marketers get a better overview of “What are the customer needs?” and “What is it that they want?”, with the help of optimization and A/B testing. The main aim is to optimize the conversion, which is not a cake walk.
A lot of testing and experimenting is required. The optimization survival guide e-book for digital marketing contains complete details on how to achieve a conversion. It contains 30 best and top-rated tips from top marketers, who can show you the path of “how to become a successful marketer.”
The e-book contains tricks on how to sidetrack the roadblocks and helps to take the testing or the experimented program to the next level. It even tells what you must expect when you go for a certain optimization strategy.
This e-book helps you analyze your strategy and trail a hypothesis from it. This helps in building the best version of testing.
50 SHADES OF GROWTH by Sid Bharath and Danny Halarewich
(Source: Lemonstand)
This book titled “50 shades of growth” is one of the best e-books on digital marketing trends, tailor-made for digital marketers who are into the e-Commerce business. The book is all about e-Commerce and is very useful for the e-Commerce business.
This e-book for digital marketing contains 50 top rated tips and tricks on e-Commerce business growth, which helps to elevate your brand to the next level. The book contains all the steps explained in a detailed and easy to understand manner.
The tips mentioned in the e-book are well tested and applied by experts who have got the best results and have grown from scratch to being one of the top e-commerce companies. It even provides many wonderful tips, that you can experiment with, and implement.
You can also find a full list of optimization and marketing tools. Interested people can get good deals on the tools and users can use it.
HOW TO GENERATE LEADS USING INFOGRAPHICS by Hubspot and Piktochart
(Source: Hubspot)
Creating content that attracts users’ attention is important. Making this step work – infographics, visual contents, graphics, data, graphs etc. is very crucial to implement, as this can improve the conversation with the viewers.
Infographic itself doesn’t work all the time. Without a perfect working strategy behind it, the idea of infographics may fall apart. To overcome this, Piktochart collaborate with HubSpot to make this happen.
In this e-book for digital marketing “How to generate leads with infographics?” you will find 11 crucial tips that will help to improve your lead generation by using infographics. This ebook is considered to be the best e-book for digital marketing in generating leads.
You can easily learn how to write content in the form of infographics, how to optimize infographics for a social media campaign, and also get a clear idea on how to pitch infographics to media and come to know the outlets that are content curated.
CONVERSATION NOT CAMPAIGNS by Marketo
(Source: Marketo)
Conversation not campaigns is the e-book for digital marketing that gives a detailed information on topics like “how to conduct email marketing?” Opting for the old technique “batch and blast” is not ideal for all the cases.
It suggests to address an individual and speak to them directly in a personalized way, by having a generic conversation and thus attract more number of people. This can’t happen by blasting random emails.
The users need a reason to visit your website and engage in your emails. The marketers’ need to develop a good rapport and build a strong bond with the users. This is to retain the users. The bond should be one-to-one, not one-to-many. This is the best e-book for digital marketing trends that throws light on email marketing and also on the behavioral filters and the triggering messages that are based on the behavior.
THE CONVERSION MARKETERS GUIDE TO LANDING PAGE COPYWRITING by Unbounce
(Source: Unbounce)
It is a known fact that the quality that we maintain in landing the page determines the success or failure rate of the marketing campaign that we run – a challenge that is hard to be accomplished. It is much more than just putting a headline and purposeful copy altogether.
If you are worried that your marketing strategy is driving away the customers, then “The conversion Marketer’s guide to landing page copywriting” is the best e-book for digital marketing trends that will help you in writing content for a good landing page. It even showcases the importance of the critical copy that must be present for the conversions.
It is an e-book consisting of 56 pages and gives all the professional tips and tricks that will help in attracting visitors and improving the landing page quality. You will also get to know “What are the click-worthy calls to action?”, or “What are the elements required for high converting landing pages?”
PAID AND EARNED: TWO SIDES OF INFLUENCER MARKETING by Jay Baer
(Source: ConvinceAndConvert)
For conversions and making your business visible and known, the best strategy to follow is Influencer marketing. Sometimes, marketers consider it a bit confusing, but if implemented in the correct way, the results would be positive.
Paid and earned: two sides of influencer marketing e-book for digital marketing tells about what we should do to have a successful influencer marketing, and what should your focus be on when coming to paid marketing or earned influencer. All these kinds of questions are answered in this e-book.
You can also find some other important aspects viz the reasons as to why brands need influencer marketing etc. The influencer marketer requires brands so that new content can be developed and posted for the followers.
This is the best e-book for digital marketing trends that you should follow to know about different types of influencers like the mega, micro and macro, their impact and a lot more.
THE MARKETERS GUIDE TO FACEBOOK by Contently
Source: Contently
Facebook has become an entirely new world for people inside the universe. The power of Facebook has become immeasurable and unparalleled when compared to other sites in all perspectives. Social media owes the world’s 25% of the traffic.
For all the brands to promote themselves, Social media acts like a gold mine, where you can keep your customers engaged and can bring their attention to your official website.
“Marketers guide to Facebook” by Contently, is the best e-book for digital marketing trends, mainly in social media. The book gives in-depth information on how to undertake Facebook marketing? You can even be able to run how to leverage the Ads in the social media platform to get better results. You can also find the best tips and tricks from industry experts and the case studies related to it from the brands who have mastered social media platform.
INSTAGRAM FOR BUSINESS FOR DUMMIES by Jenn Herman, Eric Butow, Corey Walker
(Source: Allitebooks)
The social media platform ‘Instagram’, can be efficiently used for increasing the business visibility, lead generation and conversion of the leads. Developing the brand insights will help in creating a brand awareness among people – on the products and services provided. Using Instagram for brand promotion will help connect the younger generation with a large sea of people, connected to social media. This will bridge the gap.
Business or brands can easily showcase “what they are doing” and can offer a view on the prospects to the customers. It can also build your brand profile on Instagram and improve engagements and reach. Create enticing campaigns, draw people to interesting contests and provide gift coupons to the winners.
These are some tricks and tips that you can learn from this e-book “Instagram for business dummies” which will help enhance your business and reach, through Instagram. This is how you can leverage your brand name in the social media.
Google analytics is a tool by Google for Search Engine Optimization or SEO and for different online marketing purposes. It gives a free web analytics which contains all the statistics, graphs, basic tools that are required for analysis. How Google Analytics will help in SEO Strategy.
Features of Google Analytics:
It contains data visualization which means getting the whole data, statistics, and everything that is related to one screen.
The data which it displays gets updated with time when new trending things goes on.
All the data provided are segmented into a subset for easy analysis.
You can get the full custom report and can even share the data using emails to have an easy communication.
Not even that it is integrated with other tools such as the Google Adwords, Website Optimizer, and Public Data Explorer.
The websites which are small or the startups or the companies which are of medium sized Google analytics support these websites more. But on the other hand, it doesn’t provide much support to the larger websites and the websites having higher enterprises. The data that is provided in the front end when we search something is provided by the Javascript page tags inserted on the pages and the codes on that data which the user wants.
The Page tags are nothing but a bug which checks on all the data that a visitor wants. Whereas, if the user has disabled Cookies the system itself can’t get all the data of the users because everything relies on Cookies. Google doesn’t analyze all the data given or available instead it does the sampling of reports.
Advantages of using Google Analytics
However, some people have raised a concern regarding the security issues while using the Google Analytics. From the dashboard of Google analytics, we can know information about those websites and people who are connected to social media sites like Facebook, Instagram etc. And there a lot of companies who require commercials in huge number so, they want an advanced version of web analytics.
Analytics tells a lot of things about the websites that are being analyzed by the Google analytics. Below are some of the points that should be considered:
How much amount of traffic you can attract and where are users from?
What are the pages that attract the users and why?
How much time do the users spend on a particular page?
What are the pages the users mostly surf before exiting from the internet?
In which websites or web pages the major number of users get converted to customers?
What is the number of users surfing the internet using Phones, Laptops, Desktops, and tablets?
What is the exact location of the maximum number of users?
Below are some of the ways in which you can use the Google analytics tool which is very much helpful in SEO strategy making:
MEASURING THE TRAFFIC
Usually the digital marketer especially the SEO’s are tested by the abilities how they are creating the website rank high in certain keywords. And every digital marketing agency rank the SEO’s on the basis of total traffic generated and the Conversions created. If your site is active in the internet platform for 13months then it is called as to be the active and well-performing website. It gives you a fair chance to showcase your talent by showing the growth chart.
With the help of Google Analytics, the full growth graph is shown, there is a comparison tool already present in it. The Executive of any company can easily access it and see the growth chart and analyze from it. And you can show the executive about the progress and growth the company got because of your efforts.
If the officials see the growth they didn’t even ask about the keywords and the relevancy and where they are being used. Because when someone sees the growth he focuses on that only, after which rest all background things becomes blur.
The main thing which matters here is the growth and the profit that the company earns. Which means you have to showcase yourself as you are the reason for growth and profit. This is the best key to make your mark in the company.
LANDING PAGE SEARCH AND CONVERTING IT TO LINKS
The most important thing here comes up is knowing all those pages which receive a lot of organic searches. This helps the content marketers to take the best decision. Even helps in the making the strategies strong and good. Helps in making the best strategies in comparison with the other companies.
That’s is why organic search metrics becomes so important to be checked. It’s very simple to see the statistics for it. Just you have to select the “behaviour” in the bar in Google Analytics, then select the “site content” then go to “all pages”. After which you will get the full data of the pages which are trending the highest.
How to improve landing page?
It even gives several other options such as if you want to see the search result for the particular category in the page you can easily do that even. You can also see the indexation of the top web pages which are ranking high. If there is a landing page which has various kinds of the viewing analytics. This means the page view is huge and has a lot of interest and offering its user the best experience and ranked better than any other sites.
If you have a web page and Google likes your web page that means the other sites will also know about your website and see about the website and make your website popular. This is a very essential step to boost your page and help get the backlinks and users to your site. You can then easily link your page to the other pages by giving backlinks and internal links from your and their site.
If a site ranks low in the page ranking that means the company doesn’t provide the service which it mentions to be. These people usually use keywords to drag people but don’t keep the important content when users go to the actual site. Which invites the increased bounce back rate which means users return back who are not interested.
SEARCH QUERIES TO FORM THE RELATED CONTENT
Before writing a content you can always see what the users are searching? what is trending? and what they actually want? For writing the best content the most important thing is searching the relevant queries, relevant keywords and then concentrating everything in a content and making it effective. This process is very difficult and clumsy and lengthy process. In this process, all the information can be easily received from the data collected from the Search Console.
You just have to go the “Acquisition” option then go to “Search console” and then to the “queries”. By using the Google search console you can get access to all the keywords for the particular word you searched. You can even find all the information regarding who and what they searched about you and your company? Even small things like who you are? what is your company about? what are your services? etc.
How to write content?
While creating the content it is always recommended to save the keywords that are related to the topic. This thing helps in creating your website rank higher in the Google rankings. To reach this place you always have to filter the keywords and chose those which are higher in search rankings.
After gathering all the keywords then comes the content preparation. Before that one more small thing is there. That is searching those pages which contain the relevant keywords and finding their reach. This thing makes the work very easy for the content writer because if the keyword reach is very good then the page ranking would be very good. And automatically the content will be having the highest reach.
THIRD PARTY COMPANIES PERFORMING THE BEST
Google Analytics is very useful if you want to see the campaigns that you ran for third parties. You can easily access it using Google Analytics. When you go to Acquisition then you will see another option such as “campaigns” and then go to “all campaigns” where you see the “full campaign list”.
Basically, this contains the information about all the promotional campaigns that you have done for other companies. And the campaigns that will showcase on their website but it will point to your site just by giving backlinks which may include things like discount codes, dedicated landing pages, articles, guest blogs etc. And each of the campaigns should contain a UTM code. As this is the code that makes the work of the Google analytics very easy while tracking for campaigns. The UTM code is basically attached to custom URL which is usually used to track the source, medium and the name of the campaign.
Performance Of Third Party
The data which is gathered from the campaigns of the third party will help to get the details of the website which is on the top and why it is? This instead helps in getting a lot of audience and clients. Links usually bring a lot of hype and weight to your web page. The more powerful the links are better the rankings of the webpage will be. Because links are the strongest things to get the best results.
And always note down those keywords which you think are relevant and are required for the future purpose. This even includes those keywords that help in attracting traffic to your website. These keywords you can find easily by going to the option “Acquisition” then go to the option “campaigns” and then to the “organic keyword”. This gives you full details of the keywords and generates new ideas for the content.
GROUPING THE CHANNEL TO GET THE TARGET
Users are the base of any company and the primary thing to remember. It is very important to have the details of the users whom you are targeting and of those who visit your web page. For example, if you have two websites one with all the statistics, well-defined profile, and higher metrics. On the other hand, you have another website with no profile information, Uncategorized, unstructured and no other information. Then which website will people opt for? The answer is the well-defined website.
So, these are all the channels or the pathways that let the users come to your website. Some people may have come randomly, some may have already visited your site, some may have seen your ads. There are a lot of possibilities in which a user can come up. But our work is to bring those people and giving them a reason to visit the website again.
When searched for the channels Google Analytics will show some of the default campaigns and channel in the first. But you can filter it out by choosing the categories and applying those things which will take you to the desired result. It even has the feature of grouping in Google Analytics which you can access by going to same option that is “Acquisition”, then you will get another option “All traffic” and after which you will get another option “Channels”.
What are the channels?
Not only that you can even create yourself a lot of channels. But, only one thing that you have to mark here is that “Is channel relevant enough?” and “Is it useful or not for the business?” And you should have every detail about it, but if you don’t know about it then the problem is with you. Instead, if you have a granular channel grouping you can get the best result as it eases the decision making. By accompanying this you will have the data that is accurate and right.
For having the best landing page- analyzing and performance of the landing page is mandatory for the channel’s performance. Planning everything in a strategized manner and having the channels those are working and which give suitable results. Not only that it should draw a lot of people to the website and increase the traffic to your website. These are some of the important things to follow.
Creating a top ranking website is not easy. Taking care of web design, development and SEO are just a few of things you have to tackle. And while you are taking care of all of these points, you also need to take care of the content. A content is said to be effective when it contains the relevant SEO keywords. While taking care of all this stuff one thing should be kept in mind a lot of time should be invested in finding the relevant keywords. By doing this you can get a clean and clear idea that where you want your website to be in. With the help of this, you can shape the company’s future easily.
Whereas, to make the work of finding the relevant keywords simple and easy there are a lot of tools available on the internet platform. Which helps in getting the most relevant, targeted and trending keywords in the digital platform.
The keyword finding is just like a hunting, and it may include a lot of things like SEO keywords, long tail keywords, negative keywords etc. This involves various other things like checking the best keywords which are related to your field of work. Increasing the number of searches of your website on a monthly basis. Keep all the long tail keywords aside first try to know about your competition. Use those keywords which are related to the topic and have a high search result.
Below are some of the most used and highly recommended websites to check for keywords:
GOOGLE KEYWORD PLANNER
It is the best place to search for the SEO keywords for any of the topic. Google keyword planner provides the result directly by checking the Google.
This website is considered as one of the top websites where you can get the relevant keywords. And is the best site when comes to the fact that “good content gives the best result”. So here preparing good content becomes very important.
This tool analyses Google inside out and give the required information that it gave from Google. It also tells about the search engine that you should target while the optimisation of the site goes on.
Just once you log in to the Google Keyword site, you will get the full details and later work accordingly. In regards to that, you will get various other keywords option which has the higher relevancy. But that is where the challenge beings hunting all the keywords and choosing those which are relevant for your work.
(Source: Neil Patel)
Not only that you will find various other things in it like the monthly searches for a particular keyword in an average, competition for the keyword, and how much a person should bid for that particular keyword.
The work done by Google Keyword Planner is not extraordinary but instead, it just does everything in a right way.
SOOVLE
Soovle is a tool which gives SEO keywords from multiple sources. Like from Google, Bing, Yahoo, Wikipedia etc. And segregates everything just on one page.
Here, in the search option write the word which you want to search. It will then show various keywords from different sites and you have to choose all those keywords which are relevant according to your content.
Not only that in between all those keywords if you got the relevant keyword. You can drag that keyword and can save it in the “saved suggestions”. It is one of the best features of Soovle.
JAAXY
Jaaxy SEO keyword finding tool is the best tool available these days. By accessing it you can get access to various keywords.
This tool gives keywords in huge and large quantity. Mostly all those keywords which are related and even those which are not related.
Not only that it also gives all the data that is related to that particular keyword.
It has 6 different columns which are as follows:
First one the average searches that take place for that keyword.
The second one is the traffic, how much traffic does the keyword attract.
The third one is the QSR or Quoted search results, which means how many websites are there which are searching for this particular keyword.
Forth one is the KQI or the keyword quality indicator, which tells about the keyword whether it is of poor or good quality or just normal.
Fifth is the traffic which is the score based on the traffic and competition for the specific keyword.
Sixth is the domain which tells that how many domains are there which are related to the particular keyword.
SEO CHAT SUGGESTION KEYWORD FINDER
SEO chat suggestion keyword tool is a bit different. Whenever we enter an SEO keyword it gives the related keywords in a stepwise manner.
In the first level, it will give the keywords which are important.
Considering the second level, it gives the important keywords with the sub keywords.
At last in the third level it gives the main keywords and sub-keywords inclusively it adds on more number of keywords.
So, it can be said that the third level is the best place to search for the required keywords. And the keywords in level 3 are linked with the keywords in level 2 and level 1. The third level keywords provide the best keywords and contain the hidden gems for your content and which will help your website to rank high in the Google listing.
WORDSTREAM FREE KEYWORD TOOL
Wordstream free SEO keyword tool is one of the most preferred tools to find the keywords. However, on the contrary, it is not a free SEO keyword tool. Gives free searches for first 30 keywords after which you have to pay some amount and continue using it.
It is a very user-friendly SEO Keyword tool. This is very much similar to the Google Keyword Planner. And is very much reliable and used by a lot of Content writers, SEO, and digital marketers.
Here, just like the other tools, you have to enter the word and it will show you the full list of relevant and most searched keywords and all those keywords which are related.
The aim of this SEO keyword tool is to give you the results which will make your business profitable. Not only that it even gives full guidance about how to use these keywords and where to use these keywords.
Not, only the SEO keywords tools there are even lot more tools which help in making you work even better. Wordstream is a huge website for digital marketing you just have to dive in and find what is helpful to you.
UBERSUGGEST
Ubersuggest is another fantastic SEO keyword tool. It provides you with the whole list of the keywords that are present or related to the same keyword.
But the important advantage of Ubersuggest is that it provides more reliable results as compared to Google Keyword Planner. It provides a list of keywords which contains all the keywords. Moreover, It provides all the keywords long, short, everything that is related to the word which is entered.
It is very simple to use you just enter the required keyword and start “search”. After analysing you will get some pages of the keyword suggestion.
It separates the keywords on the basis of “Search volume” the amount of the people searching it, “CPC” they have that is Cost-per-click, the last one is the rate of competition for the specific keyword.
MOZ SEO KEYWORD
MOZ SEO keyword tool is another best and widely used keyword search tool available these days. It provides various ways and different things through which we can find the most relevant keywords.
The above is the full overview of the keywords of the word that is being entered. It gives the keyword suggestion, SERP analysis and mentions of that keyword.
After which each of the options is extended where we get more suggestions. Which is shown below.
It gives the full details of all the related keywords to the word that is being entered. Not only that it has advanced options which can be seen below where you can see various options.
This was all about the SEO keyword search. Second, comes the SERP search results. Moz keyword tool displays everything that is in SERP Analysis and it gives the full details of it.
This shows,
Monthly income you will get if you go for it.
The difficulty that you will face.
Organic click-through-rate that you will gather if you go for it.
The priority that you will get on a scale of 0 to 100.
KEYWORDS EVERYWHERE
Keywords Everywhere SEO keyword tool is a different kind of SEO tool. This tool you have to install it in your desktop or laptop you just can’t access it like the other sites. It displays the data of the top 10 sites that are trending on Google this includes the sites like eBay, Amazon, Answer the public etc. It considers everything first and then gives the result which is relevant enough.
The best thing about this tool is that every time you don’t need to login to the site or open the particular website. Once installed, when every time you search for something in the browser it will automatically show the relevant keywords. Whenever you search anything it gives all the keywords comparing with the top sites. Not only that you can even know the Cost per click rate and the competition for the particular keyword.
And the coolest thing is that you can see those keywords also which the customers are attracted to or searching a lot and even those keywords which are not related but still are trending.
GOOGLE TRENDS
Google Trends can be used for finding the SEO keywords. While you search for a particular word it gives you various options for it.
Suppose you entered the term “digital marketing” for the search purpose. It will not only give the result for the keywords instead it will tell about some other things such as the recent search graph, related queries of it, the mostly searched area for that particular keyword.
These are some of the important things that are being covered by the Google trends and becomes very important while the keyword search. Not only that it even shows the regions which are having the craze about the particular thing or have a high Hype for it.
SEMRUSH
SEMRUSH SEO keyword tool is bit a different from normal keyword finding tools. Whenever you enter a word we not only get the long list of the relevant keywords. Instead, it also shows all those keywords that give a tough competition to this keyword.
It gives some other options like it lets you chose the country which you want to target. Then it also provides the information regarding the organic search or the paid search.
In the organic search, you can see the two options that the volume and the number of searches. While we go to Paid search we can find the two things that are the Cost per click and competition ongoing for the keywords. The number here represents the usage of that particular keyword and the cost for the particular keyword.
Later beside organic search, we have the cost per click distribution among all the top countries in the world. Then it shows the trending things. Which means the topic which you are searching for it tells what is the rate it is trending for.
Below that you can find the phase match and related keywords. The keywords that are trending and related are upgraded from time to time. Along with the SERP report.
Then you get the organic search results with the links which tell where the search happened from. With the Ad copies beside it. It even provides the full history of what you searched.
KW FINDER
KW finder SEO keyword tool is one of the trending and upgraded tool. This is a free tool and provides every information for free. This contains a lot of features just at one place.
It tells the difficulty level, through the SEO Keyword difficulty tool. Which tells that how difficult it is to compete in this category. And how difficult it will be to rank higher in this category. It shows the difficulty level automatically not by extra searching.
Rest in the related keyword list it shows the keyword searches that are trending in the list. This depends on the PPC, CTR and the quality score of the particular keyword.
It even gives the SERP list that is on the top and is recently done. Which contain the Domain authority, page authority, Moz rankings, Moz trust rankings, links present in the content, facebook rankings, strength of the profile etc.
SERPSTAT
Serpstat SEO keyword tool is also one of its kind. This tool like some of the tools tried to sum up everything in one platform. The major hit for this tool is the graph which shows the competition.
It shows the full list of the companies that are competing for the same keyword and their rankings according to the Google search engine rankings.
You can also see the bubbles on Wikipedia, Youtube some other big websites who compete and have higher rankings, more visibility, targeted keywords.
For every business that runs on the digital media are worried about the Google Rankings. Which decides the future of the Business whether it will be a hit or whether it will be a flop. Any business running on the internet platform it is important to have a good Google ranking to reach a lot of customers.
Below are some of the important SEO factors for Google Rankings:
URL ACCESSIBILITY
The aim is here to let the Google bots come to this site. Understand that this is the unique content. Which will ultimately help the viewers by giving required and necessary details? That’s not it should make them able to understand all the images, videos that are posted on the website. This also includes all the embed and everything that is related to work. Which should be detected by the Google bots. So, it is always recommended to have a website URL which can be detected easily by the bots. And not only bots but anyone who is searching about it.
This Crucial in SEO because without this no works even start.
PAGE SPEED
The speed of the site is considered as one of the important factors for SEO ranking. Google always gave emphasis on the customer experience. The fast loading pages are more visited by the viewers than the slower loading pages. This is where the page speed becomes an important factor.
The speed of the page should be high in not only desktop but also in mobile phones. Because mobile phones have an important part of people. People are more using the mobile phones than relying on the desktops, laptops and tablets.
Google has already announced the search engine algorithm update based on the speed of the page. And this thing has already come into action from July 2018. Which means if your site is not speeding enough then your Site would be penalized. Here, is the Google testing tool to check the speed of the site.
KEYWORDS
Keywords are very crucial SEO factors which affect the Google Rankings. Here the first step is to discover all the required keywords and phrases that are related to your topic. There are a lot of websites which help you in finding out the keyword related to your topic like UberSuggest, WordStream, MOZ etc.
There will be some problems which your organisations and the people in that are may be trying to solve. By the use of this specific keywords, the problems can be solved. What you have to do is keep a primary keyword. And have some of the Secondary keywords and follow the what the searches are more about. Whereas, the intention behind all these keywords should be the same and should land the viewers to the desired and that single page.
KEYWORDS IN DIFFERENT SECTIONS
Keywords are not meant to be in one section that is in the main content. Below are some areas where the keywords should also be concentrated:
Use the keywords in the title tag. Because the Title meta tag is the strongest from where you can boost your site for the increased number of Google search rankings.
Using the keywords in the meta description. To have a keyword oriented meta description for SEO stuff is very important. It is crucial while the Googlebot search for the required keyword.
Using the keyword in H1 tags. As it is the title of the content it serves as a relevant SEO factor for the search rankings.
MOBILE SEO FACTORS
The top SEO factors involve the Mobile SEO in it and are being considered as an important aspect. People always keen to use those items which will make their work easy and can be found immediately. And if you have a web page and that is mobile friendly then no one can stop it from being successful. People being more relying on the Smartphones it has become an extremely important reason for Google to an emphasis on Mobile SEO. And most of the Google ranking results comes from Mobile searches.
(source:backlinko)
When it comes to Mobile-friendly Google ranking. Here also comes another aspect that is social media. Which has a huge people base! Here also Mobile SEO becomes an important factor. You can check here
Because most of the people use Mobile phones for accessing it. Even according to Google it gives emphasis on Mobile users experience than any other media. Below are some of the SEO ranking tips for the mobile phones.
If you have a very responsive site then it should resize itself according to the device in which it is being used.
Using easily identifiable fonts for easy accessing on the big small.
Web pages that are easy to access and navigate.
The content on the page should be precise and should not be hidden by any AD’s.
These all tips help in minimizing the bounce rate for the particular web page and help it rank higher in the Google search result.
CHECK GOOGLE SERPs
This is an important step because when comes to increasing the site search rankings. It is always advised to do the background research. Perform a query and see what comes back in return to you. And then figure out what Google thinks to be relevant enough?
Always try become the best by filling up all the holes. Where the search is there but no relevant replies to it.
CREATION OF QUALITY CONTENT
One of the most difficult and important tasks is the content. Creating the content because the content is considered as the king of any website and the digital source. Whenever you reach a website and open it that first thing you can see is the content and the website design.
It is important to make the best content to make the top websites. A person who connects well with people and write the contents with utmost care and amplification. And the content should connect with everyone and with every age group.
LINK RELEVANCY
Whenever the content is complete try to give backlinks and internal links it is also known as link building. Backlinks or external links are those links that are the quality links given to the other sites. From which some reference has been taken or who give relevant and related information.
Internal links are those which are then given to the own websites. Or to those blogs that are written in your website and are related to the present topics. Linking is the best way through which you can promote your site in some others and vice-versa.
CLICK THROUGH RATE
CTR or the Click Through Rate is nothing but the ratio between the number of times a search result was being clicked to the number of times to show up to the customers. According to the Google analytics, it is considered as this is the base on which Google more rely on. And because of which the search rankings increase. It is considered as one of the major reason that is responsible for the rankings in the Google.
Increase in the CTR can boost the rank of the site in the Google Analytics. And is an extreme reason that is considered while ranking the web page. For the purpose of listing Google, it expects for the certain CTR. If we take the examples the keywords which are hugely used have 50% of the CTR whereas the not so much used keywords have 33% of the CTR score. You can check it by using the Google Search Console.
Here, you have to enter the URL of the webpage you want to see the CTR for and then proceed accordingly. After which you can get the related Clicks in the following way.
DOMAIN FACTORS
The domain factors are also not so much reliable enough. Because even it can also affect the ranking of a website in the Google SEO rankings factors. Below are some of the domain related issues:
Domain registered should be trustworthy because Google considers it for a whole year.
History of the Domain. As you may not be the first person who has used the domain. And if in the past the domain has been penalized it can affect the Google rankings.
Domain Age also will play major role in SEO. You can check domain age.
SNIPPETS AND SCHEMA MARKUPS
It is not necessary for all the cases. In some case where there is a use of Google News or in that case where you use the images and videos. Or, in that case where you have to use the Featured Snippet and Featured snippet visuals. With the credits and even want to add the visuals of the travel trips you have been to this all is done by the Schema Snippet. Some examples of the Schema are listed below:
All the pages that are in your site are being indexed by the help of the sitemap. It is the most reliable and simplest way to tell Google that what your website has? What you work upon? And how you work? It includes all the details even the minute while Google sends its bots. This is another important SEO factor to increase Google Rankings. Always give a user-friendly mostly mobile-friendly site architecture. Below some of the ways to tackle it:
Using multiple menus on the web page. Never ever stuff a lot of things in one menu. Always try to keep it clean and easy to understand. Divide it into different parts and subsections by keeping it more specific.
For different categories using the drop down, menus are the best option.
Using categories and subcategories are the best option.
Keep the Site search option on the site where most of the people can easily see it.
HTTPS SITES
Switching to https is not that much necessary because having the http will not harm the site in any of the ways. In the year 2014 Google announced that https will be considered as the ranking signal. This is the point where a lot of attention is required. So, it is better recommended to change to https than being in HTTP.
Later, Google started taking the flag all those web pages which used to take the passwords and the credit card details in a not so secure way in the URL bar. After which in the year 2018 Google announced that all the https sites are valid rest all will not be considered. That is when Chrome 68 was introduced and it marked all the http sites as the “invalid” or “not secure” websites. If it is not done in a right way it can bring up a lot of issues with it.
If you already have an https and want to run an audit and check the web page if it has any issues or not. This Google website auditor can be used for it. Here you can log in and use it for the auditing purpose.
Follow Latest Google Algorithm Changes
You can check the status of algorithm by following this link
(Source: Salesforce Pardot)
(Source: Uberflip)
(Source: Moz)
(Source: FreeEbooks)
(Source: Buffer)
(Source: Optimizely)
(Source: Lemonstand)
(Source: Hubspot)
(Source: Marketo)
(Source: Unbounce)
(Source: ConvinceAndConvert)
(Source: Allitebooks)
(Source: Neil Patel)
JAAXY
And the coolest thing is that you can see those keywords also which the customers are attracted to or searching a lot and even those keywords which are not related but still are trending.
