Scarcity Marketing and FOMO tactics

Scarcity Marketing and FOMO tactics

Scarcity marketing and FOMO are a major thing that works for all those brands whoever has implemented it. People always crave for a lot of things, however, if the craving for a particular thing is more people find it is just in numbers or going to get over. Or you have only a limited period of time to buy that particular product or else you will miss the chance to buy that product. This is called scarcity marketing or FOMO. There are a lot of companies who follow this way of marketing, however, the marketer supports this way of marketing a lot. The top companies mostly the companies who are into the E-Commerce sector use this method this assures you get a lot of customer’s attention unless you do it in a particular way or strategy.

We help you know more about the scarcity marketing and how should it be implemented so that we get the desired result as we want and gain the attention of a lot of customers towards the business

What is scarcity marketing?

Scarcity marketing

Source: motive metrics

Scarcity marketing is a type of marketing which is based on the theory that normally relies on the proven theory of increasing the need of the hour and all the stuff which are difficult to obtain. This includes a vast variety of things like the price, distribution, promotion, products etc. It basically includes motivating the people to buy something urgently if they will not buy it then there is a huge possibility to lose it and the marketers also create a situation in which you will start believing that if you lose the chance now then you will not get it the whole life long.

The aim is to make people feel the need of urgency through the call to action which is aggressive. Making people scared is the trick behind it and make them feel that if they don’t buy now then it is like they will find anything in Universe except this.

Scarcity marketing basically feeds on the customers fear of losing the product if they don’t buy it immediately. The simple logic behind it is that being humans if we quantity of a product is decreasing and then it will not be available then suddenly the value of the same product increases. People in become crazy about it and try all the things possible to grab it.

People usually think the marketers trick them by giving them different discounts for various products however in the other hand marketers don’t trick them on discounts whereas they trick them by creating a chaotic situation or urgency of the discount. Marketers normally discount all those products which are in high demand or you can say are of good quality.

Here, the one thing may confuse you and a question must have popped up “if the product is so good and has a market value then why is being it sold at a discounted price?”

Only one thing I have to say “Be Unique in the way you want”. Suppose a product has already a good market and hype then marketer uses this trick to create more buzz and drag the attention of a lot of more people, then create a sense of urgency in it. Like if don’t buy the item maybe you will never able to buy it.  The truth is to keep need of scarcity without having to lower the price of the product.

Scarcity Marketing and FOMO

This Scarcity marketing can otherwise be coined as the FOMO marketing or the “Fear of Missing Out”. The fear makes the people scared out and eventually, they fight to buy the desired item. The FOMO and Scarcity marketing basically works well together. Scarcity marketing and FOMO is used nicely as well as works in the Digital platform.

Yes! you hear it right these both the things work like wonders in the Online platform. As we all know these days people are more using the digital media or the online platform for doing any kind of shopping. These days the e-commerce websites are increasing then the normal shopping malls. People are using e-commerce sites and order whatever they want just by sitting at their home because people usually like to save their time and doesn’t want to go out spend unnecessary time, that is why people these days are investing time in online shopping using the e-commerce websites.

Scarcity Marketing and FOMO is great in the digital platform because these days you can even access to the social media sites to make your branding. People these days are so much active on the internet platform like more than half of the worldwide population are using the digital platform. Digital marketing has become a part and parcel of everybody’s life. While people see these type of AD’s which say “Running out of the sale, closes now” etc viewers usually hurry and start buying the items. It is a psychological fear that people get and when viewers see the AD and start thinking if they lose this opportunity then this is the end they will not find another one.

Tactics for Scarcity Marketing and FOMO

 MISSING OPPORTUNITY HIGHLIGHT

Ping! the customers with messages and alert them with the missed out opportunities. This tactic is basically used by the online Hoteliers to showcase people that they have missed a brilliant opportunity.  Yes! you hear it right they showcase that you have missed the opportunity so that you can immediately opt the other best option.

scarcity marketing strategy

Source: booking.com

This is an example from booking.com and you can clearly see the message that you get “You missed it” booking.com also uses the FOMO marketing tactic to scare the hell out of the people. So, that next time people get alert about it and book the tickets beforehand only.

It is one of the greatest examples of FOMO marketing and scaring the people.

LIMITED STOCK

Scarcity and FOMO work hand in hand, creating a sense of shortage this increases the sales while creating a fear of losing the product. If something is going to run out of the stock then people fight on to get the item in any case. This is the main reason to make people awake and highlight the scarcity of the product in the digital platform.

Below you can see that Amazon is using the same Scarcity marketing to grab the attention of a lot of people and showcase the number of stock available.

FOMO tactics

Source: Amazon.com

You can see that in red letters it is written “Only 1 left in stock” this is what scarcity marketing is that brings out the FOMO inside the people. Even if the product is not that many worthy people will jump over to buy it at any cost.

The booking.com also uses these techniques to drive the attention of a lot of people to its online website and make people rush and grab it as soon as possible.

scarcity in booking.com

Source: booking.com

“In high demand! Booked 13 times in the last 24 hours” this is actual fear that the marketers try to create in the people to generate leads.

LIMITED TIME OFFER

This is the major trick in which the users usually fall for, increasing the need of the hour and value for the product automatically increases. It is used for creating an urgency to buy a particular product. The trick is to trigger the loss aversion or the in layman language we can say to generate the FOMO in audience.

If a person who watches it thinks that there is a total chance to miss out the great deal then he/she will for sure reach out their virtual wallets and buy the product. To make it easy for you we show you some of the FOMO examples below:

zomo tricks

Source: booking.com

This the image of booking.com showcasing all the FOMO marketing tactics in it, most importantly it showcases the number of people looking for the same hotel. That is the main tactic used by digital marketers most of the time they showcase the customers how many people are searching for it which automatically make the viewer feel that: Yes! this is the best hotel and should go for this hotel only.

We also showcase you another example in Amazon how they are showcasing the same aspect in a different way.

limited tricks

Source: Amazon.com

Here, you can see a yellow line below which you can see the percentage of the people claimed the product. In Amazon, the deals of the day offer you this facility with help of which you can see the number or you can say the percent of the people who have claimed. When a user sees this he/she will feel attracted and will think that so many people have already bought it means it would have been a great product. That too it is obtained with the required discounts that increases the customers’ engagement.

REVIEWS

booking.com review

Source: booking.com

amazon review

Source: Amazon.com

Driving viewer’s to your website is just one part of the job. However, transforming those viewers to customers’ is the next step and a crucial step. This is the turning point when the reviews help you make your viewers into customers.

Well, Yeah! the customers most of the time trust the previous buyers and the reviews which they leave, it is like their trust indication. If a customer already bought that item and gave a review of the item, the process of buying was easy or not, product quality, deliver process everything. This gives the viewers a brief idea about how their journey will be from selecting and buying the product to get it delivered.

The important thing people get to know here is the product and its quality after which it depends whether to buy that product or not. A digital marketing agency and an e-commerce service should always take care of this minutely.

flipkart review

Source: Flipkart

Above are some of the reviews of the people in the popular sites like the booking.com, Amazon.com, Flipkart etc. Companies should manage it nicely because more than 50% of the people rely on reviews and make a purchase after looking at it.

Keynotes

These are some of the tricks and tips or tactics which should be implemented to get the best results using the scarcity marketing and FOMO which means Fear Of Missing Out. Marketing these days made huge in the digital platform using the fear of the people and make their place in marketing. This is one of the best tactics one can include in their marketing strategy to gather a number of customers’.

To more about Scarcity Marketing and FOMO or topics related to trending marketing strategies and tactics. Please write back to us we will be happy to help you!

What are the best holiday marketing ideas to make shoppers crazy?

What are the best holiday marketing ideas to make shoppers crazy?

“It is the HOLIDAY season, and the fun has begun!” To make everything easy for the marketers we bring you the best holiday marketing ideas which include all the social media marketing for holidays that will make customers go buoyant.

The onset of festive season fills everyone with ecstasy and frenzy. People wait for the season, loosen their purse strings and go on a shopping spree. Similarly, the marketers crave for the best holiday marketing ideas which make the users crazy. Shopping, these days is nothing less than a marathon. All the brands – big or small vie for this and compete, trying their best to make the marathon easy for the people by making everything available to the customer in the easiest possible ways. People, being shopaholics, find it difficult to resist their urge to buy the products and easily succumb to the fanfare and influence of advertising campaigns, that is so very enticing, they just can’t be ignored.

HOLIDAY SEASON

Online marketers are gearing themselves up as the two major festivals – the Black Friday and Cyber Monday are just around the corner. The opportune time to grab the chance, become a maniac and make some money.

In this article, you will get to know some of the most alluring and insane ideas to drive a lot of traffic to your website and increase the sales of your brand. Do every possible thing that will bring you profit and propel the customers to buy exclusively from your brand. Who knows, maybe this is your chance to make your mark in the market!!!

After conducting a thorough research, we made a list of marketing ideas – tried and tested, which, if implemented in your business, are sure to usher in immense business and positive result:

LANDING PAGE

If you have an e-commerce business and everything works online for your business, the most important thing in a festive or holiday season is the landing page of your website. Yes, because this is the first thing that a customer will see after logging into your site.

landing page

(Source: invescro.com)

First and foremost, having a long and amazing landing page transforms your viewers to customers and your customers to loyal subscribers. Customizing your website according to the viewers and subscribers is very important. Always keep yourself at the place of your customers, view things from their perspective and design everything as how they would want it to be. Check for all those things which a customer would need in this festive season; giveaway all the deals on those products and flash out the items on your landing page.

langing page

(Source: invescro.com)

However, when it is the holiday season, the landing page must be very attractive for showcasing all the discounts, coupons etc., being offered on various brands. It is also important to remember that the landing should be decorated or made according to the festive day. For the upcoming holidays, i.e. the Black Friday, Cyber Monday and Christmas, which are knocking at our doors, these ideas will work wonders.

PROMOTIONAL EMAIL MARKETING

online marketing for holidays

(Source: Pinterest)

An email consisting of some gift guides to customers is bound to increase the sales by 48%. Woo! With Black Friday and Cyber Monday on the cards, it is a great chance to lure the attention of people to your brand. Unmissable, Isn’t it?

online marketing for holidays

(Source: Pinterest)

To add a boost to the already existing subscribers’ list or the already existing list of trusted customers, go for this technique. Try to create a scenario of urgency among the people and make them feel that if they lose this opportunity, they might not get another one. “Buy it from us…Buy it Now” kind of an email marketing. This will induce them to buy the products immediately from you. In an analogous way, improve the offerings for your brand by creating this feel in the minds of your customers. Whenever they have a look at your offers, they would feel “Oh My God! What an amazing offer. I cannot afford to miss it.”

best holiday marketing ideas

(Source: Pinterest)

Boosting the subscriber’s list or already the trusted customer list is very important. Always create an urgency among the people and make them feel that if they lose this they will not be able to get another. Show the urgency to people and make them feel they will lose something if they don’t buy from you, in a similar way improve the offerings for your brand through when the customer will take a look at it they will feel “How can they miss it!!!”

best holiday marketing ideas

(Source: Pinterest)

You can use emails to target various people in various methods. For example, if you run a clothing, cosmetics or footwear business, you can target separately for both genders. Like, you can send discount coupons on cosmetics, clothes, accessories, footwear etc. to women, or provide discounts on brands – exclusively the brands’ women go crazy for. Similarly, for men, you can offer discounts, coupons on products like clothing, footwear etc. If you concentrate specifically according to the customers’ choice, the results will be quick, huge and profitable.

SOCIAL MEDIA CAMPAIGNS

This is a digital world and social media is an indispensable platform that plays a key role in building up the reputation of your site in the digital world. You only need to make judicious, effective and wide use of this platform to reach out to most of the people, thus enhancing your outreach and getting in a lot of positive clients.

80% of the consumers active in the digital media are always on the lookout for the latest trends. They keep a constant eye on the discounts, coupons, etc. is offered. It is quite easy to catch their attention and attract them to your website.

Facebook

social media marketing for holidays

(Source: Facebook)

Facebook for holiday marketing

(Source: Facebook)

Facebook for holiday marketing

(Source: Facebook)

The above are just a few of the examples of the Facebook campaigns. These ideas can be adapted to draw the attention of your valuable audience. Video content is another feature that can work magically in Facebook marketing, because people, rather than browsing the contents of the offers, easily get attracted to video content that is much more appealing to the eye. You can personally reach out to your exclusive customers, who, you feel are the main target audience of your business and draw in a lot of business.

Instagram

social media marketing for holidays

(Source: Instagram)

Instagram for holiday marketing

(Source: Instagram)

“Pictures speak a thousand words”. The best place to promote your brand using pictures is Instagram. Gif’s, pictures work like magic on Instagram, and Instagram stories are not only easy to upload but help a lot in improving your brand and spread the word. People these days are much fascinated by Instagram stories, which are a rage, especially with the younger generation and a great tool for improving business. Summing up everything we can say that Instagram helps imporving the business.

Instagram for holiday marketing

(Source: Instagram)

Twitter

 

social media marketing for holidays

(Source: Twitter)

twitter for holiday marketing

(Source: Twitter)

Twitter is an online news and social networking service, wherein people post and interact with one another through messages. These messages or so called “tweets” surface around a lot of topics ranging from entertainment to news, from sports to politics. People browse twitter hashtags to get complete stories on the latest news, events or trends, and even to find people, photos and hashtags on any topic under the sun.

This is the best place where you can flaunt your advertisements for free. Contests and campaigns in twitter reach out to a huge audience base. People’s tweets and retweets reach all over the world and most importantly, you can target the people you want.

Pinterest

social media marketing for holidays

(Source: Pinterest)

Pinterest for holiday marketing

(Source: Pinterest)

It is another social media platform which has been gaining popularity, with a lot of users turning towards it. According to statistics, the maximum number of users on Pinterest are women and it is also found that before buying anything on the e-commerce site or elsewhere, people visit this social media site and then decide to make a purchase from any of the places.

Pinterest for holiday marketing

(Source: Pinterest)

HASHTAGS

Hashtags are very important in social media campaigns. Use hashtags that are related and try to create your own hashtags. The hashtags you create will have a wide outreach. Hashtags help in getting your advertisements and contents across to your viewers and are very popular on Twitter and Instagram. Using hashtags is highly beneficial for the growth of your business.

twitter hashtags twitter hashtags  twitter hashtags

The popular hashtags that you may use are #BlackFriday #BlackFriday2018 #CyberMonday #Christmas #Christmas2018 #wishlist #HolidayShopping etc. These hashtags are used by a lot of audiences during the holiday season and if used well, can promise to gather a lot many viewers.

instagram hashtags       instagram hashtags        instagram hashtags

HOURLY DEALS

Hourly deals in the e-commerce platform give thumping results. People like to shop a lot during these short periods of time and the rush is huge when offers are made on an hourly basis. For example, you can offer three different deals in three different timeframes. Like, in the first hour, you give deals for electronic goods, then the next hour, you give deals on clothing and then, on the third hour, you give deals on kitchenware. This works like magic and paves way for a drastic increase in sales. The crucial thing to remember here is to offer this facility to your exclusive subscribers. In this way, you can increase your subscribers, as well as your sales. The number of sales is sure to touch the sky.

hourly deals

(Source: express.co.uk)

You should also make sure that you connect with your subscribers at regular intervals of time and make them aware, using emails. Preserving the mails of the subscribers and users comes in very handy here, as, during the holiday season, you can convert these leads to customers and the customers to subscribers. This will immensely help you extend the horizon of your business.

hour deals

(Source: Dell)

DEALS EXTENSION

Extending the deals past the holidays is a tried and tested method and gives the best results. For example, if your deal is until Cyber Monday, try to extend it for a few more days, not necessary until Christmas. All the same, it can be extended by a day or two. This way, you would extend your reach to customers who have missed the deals and the deadlines and are thus left disappointed. They would only be too glad to grab the second opportunity. Thus, your business is also happy

extended deals

(Source: Shopify)

Usually, there is always a huge rush during the festive season. If you extend the deals by one to two days, the customers would feel happy and you can get customers post-holidays too. People normally skip a lot of things just because of the festive rush and their busy schedule, if they find deals lasting long, this will add a lot in converting the leads to subscribers or loyal customers.

This will help you maintain the scarcity and exclusivity of your promotions and people will feel the difference and consider you to be unique and exclusive. Give the stress and make it look catchy on the days which you have extended.

deal extension

(Source: Studio Yoga)

Thus, the customers who have missed the sale and the amazing deals can still shop. This would make the customer feel they haven’t lost the chance to buy the products with the same deals, discounts etc. As mentioned this, will make you the talk of the town and make your brand a known brand in the mindsets of the viewers, and people will remember you for a long time.

VIP DISCOUNTS, GIFT CARDS, AND HOLIDAY COUPONS

Gift voucher

VIP Discounts are for those who are your Pro-Subscribers or who make a lot of purchases from your online websites. These are your most prized, valued and loyal customers. Make them feel more special and provide them with extra discounts. This can make them feel much exclusive and, there is an increased chance of such customers buying more than the quantity they had planned in their minds – maybe even double, for personal use or for gifting purposes.

VIP discount

(Source: Canoga Park)

Give such exclusive discounts only to the top-end buyers and not to everyone. This would make them feel special and stick to your brand out of loyalty.

You can even surprise the top buyers with gift cards – virtual, physical or even both. This works like wonder. Not only do you gift them, but instead motivate them to gift to their near and dear ones in the festive season. Make them realize that these are the best gifts which they can gift to their family, friends or anyone special to them in these holidays.

Gift card

(Source: Fanjoy)

Who says we can’t apply the offline tactic online? Of Course, we can. Other than normal coupon codes for discounts, you can go a step forward and gift a holiday trip. You can make a list of your active customers and encourage them to buy and grab a chance to win holiday tickets. Holiday season and holiday tickets? What more would one want? You can even select your top loyal customers and offer them a free holiday trip, with a written personalized note to make them feel even more special. This might not show an immediate result but would be cherished by them for a long time and thus give you a long-lasting output in the long-run.

KEYNOTES

More than these, the human touch – a peppy greeting, a wish from the heart, and a beautiful smile would go a long way. Don’t forget to greet them or wish them this festive season. It will delight them. Always try to make your customers happy with your creative ideas. By this, not only would you make your customers happy and gay, you yourself will stand to be benefitted and gain profits. Make sure to implement all the ideas wisely.

Happy Holidays!!!!
Enjoy it with loads of Fun, Laughter, Celebrations, Gifts, and Smiles. ?

Instagram Algorithms: How to use Instagram stories for business?

Instagram Algorithms: How to use Instagram stories for business?

Do you, want to create an Instagram Story to give a kick start or boost your business? Are you curious to know how Instagram Algorithms work?

Well! Here, you end up with a full guide which will help in every essential aspect for a successful Instagram Story for business. Now, the time has come for people to think about Instagram, and using Instagram stories for the purpose of business.

Instagram Stories are not just random stories developed for fun and adding creative stuff. These stories should be efficiently used for promoting a business brand, engaging people, grabbing their attention towards your brand. It is even helpful in impacting the sales for any e-commerce site.

WHAT IS AN INSTAGRAM STORY?

This is one of the features offered by Instagram, in which people can upload images, videos, gifs etc., that appears as a slideshow. This slideshow disappears 24 hours after the images get posted. You can even say that the Instagram story is a brand new and authentic way of grabbing customer attention. There is no denying that the regular feed is also very good and amazing for creating wonderful and long-lasting or authentic posts.

Stories create a feeling of togetherness and intimacy, the reason why people love Instagram stories. They bring in enormous results while you have some events going on, or some business functions s coming up. Taking a video of your viewers or behind the scenes or about the brand or the event going on is always a great idea. Showing these behind the scenes sneak-peeks always help to connect with your audience. This attaches the feel of importance to them and they feel distinct and enjoy the sense of exclusivity. The audience also get a chance to know who you are as a person, in your personal lives, apart from on-screen and projected images.

Social media statistics

Why should we opt for Instagram stories to promote business?

This new feature of Instagram got updated last year in August. In fact, almost all the people using the Instagram, were shocked when they found this feature. How did Instagram efficiently copy it from SnapChat? This was the thought that first popped-up in everyone’s minds. Whereas, people were under the impression that it was just a trick to steal the market value of the SnapChat. Instagram made its presence felt in the market much more than the then prevailing SnapChat.

InstagramVSsnapchat
While looking at the above Statistic, we can sum up that Instagram is not just a copy of SnapChat. In fact, it is a much better version of SnapChat. This transient tool for posting photos, videos and gifs can be effectively used for any business purpose. It maintains the customer and brand relationship , ithout ruining the joy and enjoyment of people.

Instagram stories a wide opportunity that contains the themes and tools which never bore the people. The channels make it interesting both for business segment and the common users. It equally supports both the groups. You can use Instagram in myriad ways, for enjoyment, for its light-hearted content, or for any business purpose viz. branding of the business, e-commerce sales etc.. All this, and more, is being done with with the help of Instagram Stories.

How to use Instagram Story For Business?

You can get a lot of features in the Instagram story. These useful features, help compile your posts, and these enable you to generate the content in a hassle free manner in the editor. Not only, this you can upload the data that is present somewhere else too.

instagram story instagram story instagram story

Steps to use Instagram Story:

  • When you open your profile, click on the camera icon or the ‘+’ symbol present of the profile picture. It can be clearly seen, when seen in the option “Your Story”.
  • You just have to tap the ‘+’ symbol, it will directly take you to your gallery. From here, you can share photos, videos, gifs – anything you want to share. You only have to choose it from the list of your gallery.
  • It will even show an option of editing where you can choose different editing features.
  • Post editing, you can post your story but here also you will get two options, one is public, which means you can showcase it to all the people. The other option is the private mode, which means your story can be shared with only a limited number of people whom you have selected.

This is much different from the profile picture or the pictures that you upload. It doesn’t have the standard Instagram box, where you can post the stories which are vertically shot. But in this, you can store miscellaneous images, videos or photos, but the mandate is it should be having 1080 pixels width and 1920 pixels height.

After this, in March 2018, Instagram updated its version and released in the market. With the new upgrade, one could pinch the mobile screen and resize the photos, videos etc according to one’s choice.
Keeping aside posting of photos and videos, there are a lot many features present in the Instagram.

Extra features of Instagram

  • Typing Post: The posts that are typing based. While you can also give different backgrounds, that may be colourful or designed per your taste.
  • Boomerang: These are looping videos which last for 1 second.
  • Instagram Live: This is the live streaming on Instagram. It is the in-moment real-time streaming. Here, your viewers can comment on your posts instantaneously, when the streaming starts, and you can answer them in the videos. You can, later post the live stream as your story.
  • Hands-free recording: Without having to hold the record button, you can record the video hands-free.
  • Super Zoom: From far away ,you can zoom in easily on the focused object. There are various humourous filters which you can use like Paparazzi or Suprise.
  • Focus: You can find one of the most required filters that is Portrait. Using this, you can take the picture in which the main picture gets focused and the rest of the picture stands blurred out. The subject focuses only on your face and nothing else.
  • Rewind: This means playing everything in a backward motion.
Tools for Instagram content

Using these all options is very helpful in creating content that is not only catchy, but adds to the fun. There are some tools available on the online platform like Canva which helps in creating these wonderful cards for different social media platforms.

Canva Social Media templates

Source: Canva

There are a plethora of ready made templates to choose from. All you have to do is select a template of your choice and edit at your end. After editing, you can post it on Instagram. This serves as an introduction, or call to action or acts as a single slide in the story. All these features make the viewer feel exclusive and special. They look and feel unique.

You can wear your thinking hat and get as creative as you want in the Instagram Stories. You can even experiment a lot of things by using all these creative ideas in the Instagram story and bring life to your Instagram Campaign. Combine all the texts, pictures, videos, boomerang, doodles etc to attract people’s attention.

How do the Instagram Algorithm works?

Instagram had a huge hype during the early years of its release and during the Instagram story upgrading. After this, the hype of Instagram gradually decreased. The exposure, even in the Instagram Field has been decreasing. Statistics now say that only 10% of the people show interest in brand promotion using Instagram stories.

This condition is very frustrating as people are keen on viewing the posts uploaded by their family, friends, loved ones, celebrities etc. This badly impacts on the Business people, as their aim is to reach a lot of people. Just because of the reducing exposure, the business people are getting badly impacted.

As we all know on Instagram, the algorithm basically depends on engagement and we get that from the Likes, Shares, Comments, Direct Message, posting different things like Videos, pictures, Gifs etc. All those ways which help in interacting with the people and engaging the people on your Instagram page.

When the news of the New Instagram Algorithm came up, it said:

Order of the Videos and the photos in the Instagram Profile will depend on your likelihood. Like the interesting option will come up first. It will also check the connection with the person and the timeline of the post.

Below are some of the tips and tricks that will help in engaging people in the Instagram story.

POST MORE INSTAGRAM STORY

Posting Instagram stories is one way of engaging and grabbing the attention of people. Instagram Stories have dominated the 2018 digital strategy and has become a crucial part in a successful Instagram campaign building. It has more than 300 Million active users in Instagram and looks for good Instagram Story which is twice as popular as snapchat.

This Instagram Algorithm keeps changing with the time and creates an impact on user engagement. Whereas, a number of users spend their time on Instagram Stories, not checking the feeds. The algorithm checks all the details present in your account -all the interactions, Instagram stories, messages sent etc.

More the people interact with your Instagram stories, the more frequently the feeds will show up on the user’s profile.

At times, the Instagram Algorithm even rewards you for interacting with more number of people. Not only is it good to note that the posts with higher engagement get priority in Instagram, but also the fact that It checks everything and can even restrict the users based on their engagement with the people.

Year by year, the number people getting engaged in Instagram is increasing and it becomes very important for the businesses to stay on the top. Especially in the first hour of posting, it reaches the people, else the post visibility may gradually decrease.

FIND THE ACTIVE AUDIENCE AND THEIR ACTIVE TIME

Know the best time to post things, because that is when you will have a huge crowd on the platform. To overcome these things, there are a lot of tools available which will help you in the Instagram Marketing Campaign like iFluenz, Instabrand, AspireIQ

instabrand

Source: Instabrand

AspireIQ

Source: AspireIQ

ifluenz

Source: iFluenz

All these tools calculate the time and select the best time when the users are online. These indicate the right time to post something on the social media. These tools are very helpful.

Similar to Facebook, Instagram also checks the time that a user takes to interact with the people. Else, we can say, it calculates the time taken by the marketers to interact with the users. It determines the popularity of a brand by checking the time spent by a user in viewing a post.

ATTRACTIVE INSTAGRAM CAPTIONS ATTRACT PEOPLE

Having a great and attractive Instagram caption is what makes the people stay in your post and help you beat the Instagram Algorithm. If the cation that you give is more engaging, then there is a 100% chance that people will click on the more option.

That extra second which people spend on your post has the potential to break or make your Instagram Campaign successful, so it is always recommended to spend time on making of the Caption. The above-mentioned tools will also help in writing captions.

My suggestion is to use the human brain because it is more creative. Write the caption for the post. You can even write the captions manually before posting anything as it will save you time.

Instead of opting for Caption, you can even go for the Videos because people find it more interactive and connecting. And people spend a lot of time watching a Video.

Instagram Algorithm rates you on the basis of Hashtags used. This is important, because the hashtags play a crucial role in improving the people engagement. The Instagram algorithm always bears in mind the hashtag and gives more relevance to the hashtags.

Recently, Instagram has removed the hashtags following. Instead, it came up with another aspect in which,

People can mark your content or the hashtags that they don’t want to see in future. They will have an option that they can opt which says “Don’t show for this Hashtags”.

All this throws a challenge to the marketers and makes the work difficult. So, this indicates that the Instagram marketing should be carefully done.

IMPROVE INSTAGRAM STRATEGY

People caption more hashtags then just giving normal sentences. The tools mentioned above makes it easier for you. As it adds the Instagram posts all by itself and you just ave to add the scheduled Instagram post. Rest everything is taken care of by the bot. There are a lot of templates available with mostly used hashtags. Just select the hashtag that suit your content and post it.

Instagram campaign

hashtags

These are the effective hashtags that should be according to the campaign you are running. We can even consider another example given below:

instgram campaign

hashtags

The hashtags should vary according to the campaigns used. Instagram rules keep on changing and the main aim of it is to improve the engagement for a certain post. Whereas, the Instagram Algorithm is present to check such things only.

Now Instagram is considering putting an end to the automated messages like the “Nice Pic” “great” “Very good” etc. All these feed come from an automated bot.

What are the best E-Books for digital marketing trends?

What are the best E-Books for digital marketing trends?

In this progressive world of cut-throat competition, one can’t afford to be left behind. One crucial parameter of always being in, and winning the rat-race is to go with the flow – be tech-savvy and constantly upgrade oneself. One has to keep abreast of the latest happenings and also be open to learning. Yes, learning is a perennial activity. The technological age is no less than the age characterized by ‘Survival of the Fittest.’ One has to constantly sharpen his/her axe.

Learning the latest know-how, imbibing advanced skills and gaining knowledge is not only mandatory, but also expensive. Well, if you have the zeal, nothing can come in your path. Knowledge is Power and we show you how you can amass it without spending a single penny. Sounds interesting? Doesn’t it?

In this article, we enlighten you on some of the best e-books for digital marketing trends that come free of cost. All you need to do is just log in, download the e-book; Hey and Presto! You have a plethora of knowledge before you.

All the e-books for digital marketing mentioned below are recommended by top digital marketers and will help you unwind various aspects of digital marketing trends.

COMPLETE GUIDE TO SOCIAL MEDIA FOR B2B by Salesforce

The first best e-book for digital marketing trends that comes to our mind and tops our list is “Complete guide to social media for B2B“.

saleforce e-book cover image(Source: Salesforce Pardot)

Social media is a lot more than just making friends, poking, tagging, uploading images and videos etc. In fact, social media has changed the way of conversation, most importantly in digital marketing. The effect of social media is enormous when we opt for the B2B marketing.

Marketers are now focusing on Social Media, because people all around the world connect with each other only through social media – Yes, the reason as to why businesses are shifting their focus more towards Social Media!

Social Media is a widely used tool, with the help of which, marketers easily connect with their clients, involve in regular conversations and interact seamlessly.

Navigation in Social media can be quite difficult and challenging. To ease your work and help you wade through this difficulty, Salesforce has come up with this e-book for digital marketing. An e-book that gives tips and tricks on how to work on social media, and how to leverage your social media campaign.

The e-book throws light on the metrics which is required to be tracked, the content that is appropriate for the work and that can support all platforms. Most importantly, how to grab viewers’ attention, and how to convert viewers into customers, through the medium of social media.

DATA DRIVEN CONTENT MARKETING by Uberflip

data driven content marketing ebook image(Source: Uberflip)

Content marketing is very important and plays a pivotal role in making any digital marketing strategy successful. Content marketing is not so easy as it appears to be. In fact, it requires proper strategy and planning and one should understand the deeper concept of content writing in digital marketing trends.

Knowing data analytics and implementing it in work is extremely crucial. Analytics doesn’t only help in making the right digital marketing decisions, but also helps in deciding whether the content you have written is performing, underperforming or overperforming.

In Data-driven content marketing e-book, you can learn about the content in detail – What is content marketing, how to write, what to write, etc. The e-book for digital marketing also contains information on how to create effective content.

This e-book focusses on an in-depth study of content marketing and the strategies involved in it.

BEGINNERS GUIDE TO SEO by Moz

Moz guide to SEO ebook image(Source: Moz)

Moz provided one of the best e-books related to the latest trends in digital marketing. It provides some of the best SEO tools that help in various ways. This Moz Beginners guide to SEO e-book is not like any other usual e-book for digital marketing, it contains the important topics in the form of articles. When you browse through the e-book, you can easily understand the concept as all the articles are arranged in the form of topics.

There are a lot of e-books for digital marketing that are available for free on the internet platform. The Moz e-book has been read by millions of people n number of times. It is the best e-book available for beginners in digital marketing.

This e-book gives full details about the major topics in digital marketing that is SEO or Search Engine Optimization. You can learn all the strategies that should be implemented to make a website rank higher than the others and make it search engine friendly. This also includes information on topics like how to increase interaction with people, ow to improve rankings, how to use the keywords and why is content so important?

HOW TO BUILD WORLD CLASS INTERNET LEAD GENERATION PROGRAM by Peter Geisheker

lead generation ebook image(Source: FreeEbooks)

Every marketer’s dream is to increase the number of leads. This “How to build a world-class internet lead generation program” is the best e-book on digital marketing trends and focusses on how to increase the number of audience for the business. Not only this, the greatest challenge lies in converting leads to effective customers.

This e-book for digital marketing explains everything in an elaborate way. It focuses on inbound content marketing, and the different ways we should opt to make effective content that will attract targeted customers. In this book, you can find the various tricks of the trade like remarketing or how to adapt it to increase the lead generation and how to use social media in promoting the same. These are just a few of the important tricks that are mentioned in the book.

The Author, Peter Geisheker also wrote details about internet sales funnel. You can learn how to advertise on the Internet platform and engage people and drive them to your website. This e-book also contains detailed information on how to use a dedicated landing page in sales.

TOP 25 SOCIAL MEDIA STRATEGIES by Buffer

social media strategy ebook cover image(Source: Buffer)

Social media is considered as a major base where people across borders connect with each other seamlessly. After all, the world is now reduced to a global village. Marketers turning towards social media has become a regular practice these days. To concentrate on social media, it is essential to come up with good strategies and take careful steps.

Retracing our steps and going back a few decades from now, we understand that Social Media was not so popular and marketers never concentrated on it. Back then, people had the impression that social media marketing meant working in a new territory. Now, working in this territory has become highly essential.

Finding the best e-book for digital marketing trends, that too in social media is a bit difficult. To make things easier for you, we help you with this e-book, that consists of the top 25 social media strategies, which are filtered out from all the top-rated blogs on social media. All these 25 tricks are tried and tested, and only then rated as top social media strategies.

THE OPTIMIZATION SURVIVAL GUIDE by Optimizely

survival guide image(Source: Optimizely)

Marketers get a better overview of “What are the customer needs?” and “What is it that they want?”, with the help of optimization and A/B testing. The main aim is to optimize the conversion, which is not a cake walk.

A lot of testing and experimenting is required. The optimization survival guide e-book for digital marketing contains complete details on how to achieve a conversion. It contains 30 best and top-rated tips from top marketers, who can show you the path of “how to become a successful marketer.”

The e-book contains tricks on how to sidetrack the roadblocks and helps to take the testing or the experimented program to the next level. It even tells what you must expect when you go for a certain optimization strategy.

This e-book helps you analyze your strategy and trail a hypothesis from it. This helps in building the best version of testing.

50 SHADES OF GROWTH by Sid Bharath and Danny Halarewich

50 shades of growth image(Source: Lemonstand)

This book titled “50 shades of growth” is one of the best e-books on digital marketing trends, tailor-made for digital marketers who are into the e-Commerce business. The book is all about e-Commerce and is very useful for the e-Commerce business.
This e-book for digital marketing contains 50 top rated tips and tricks on e-Commerce business growth, which helps to elevate your brand to the next level. The book contains all the steps explained in a detailed and easy to understand manner.

The tips mentioned in the e-book are well tested and applied by experts who have got the best results and have grown from scratch to being one of the top e-commerce companies. It even provides many wonderful tips, that you can experiment with, and implement.

You can also find a full list of optimization and marketing tools. Interested people can get good deals on the tools and users can use it.

HOW TO GENERATE LEADS USING INFOGRAPHICS by Hubspot and Piktochart

generating leads with infographic image(Source: Hubspot)

Creating content that attracts users’ attention is important. Making this step work – infographics, visual contents, graphics, data, graphs etc. is very crucial to implement, as this can improve the conversation with the viewers.

Infographic itself doesn’t work all the time. Without a perfect working strategy behind it, the idea of infographics may fall apart. To overcome this, Piktochart collaborate with HubSpot to make this happen.

In this e-book for digital marketing “How to generate leads with infographics?” you will find 11 crucial tips that will help to improve your lead generation by using infographics. This ebook is considered to be the best e-book for digital marketing in generating leads.

You can easily learn how to write content in the form of infographics, how to optimize infographics for a social media campaign, and also get a clear idea on how to pitch infographics to media and come to know the outlets that are content curated.

CONVERSATION NOT CAMPAIGNS by Marketo

(Source: Marketo)

Conversation not campaigns is the e-book for digital marketing that gives a detailed information on topics like “how to conduct email marketing?” Opting for the old technique “batch and blast” is not ideal for all the cases.

It suggests to address an individual and speak to them directly in a personalized way, by having a generic conversation and thus attract more number of people. This can’t happen by blasting random emails.

The users need a reason to visit your website and engage in your emails. The marketers’ need to develop a good rapport and build a strong bond with the users. This is to retain the users. The bond should be one-to-one, not one-to-many. This is the best e-book for digital marketing trends that throws light on email marketing and also on the behavioral filters and the triggering messages that are based on the behavior.

THE CONVERSION MARKETERS GUIDE TO LANDING PAGE COPYWRITING by Unbounce

conversion marketing ebook image(Source: Unbounce)

It is a known fact that the quality that we maintain in landing the page determines the success or failure rate of the marketing campaign that we run – a challenge that is hard to be accomplished. It is much more than just putting a headline and purposeful copy altogether.

If you are worried that your marketing strategy is driving away the customers, then “The conversion Marketer’s guide to landing page copywriting” is the best e-book for digital marketing trends that will help you in writing content for a good landing page. It even showcases the importance of the critical copy that must be present for the conversions.

It is an e-book consisting of 56 pages and gives all the professional tips and tricks that will help in attracting visitors and improving the landing page quality. You will also get to know “What are the click-worthy calls to action?”, or “What are the elements required for high converting landing pages?”

PAID AND EARNED: TWO SIDES OF INFLUENCER MARKETING by Jay Baer

paid and earned ebook image(Source: ConvinceAndConvert)

For conversions and making your business visible and known, the best strategy to follow is Influencer marketing. Sometimes, marketers consider it a bit confusing, but if implemented in the correct way, the results would be positive.

Paid and earned: two sides of influencer marketing e-book for digital marketing tells about what we should do to have a successful influencer marketing, and what should your focus be on when coming to paid marketing or earned influencer. All these kinds of questions are answered in this e-book.

You can also find some other important aspects viz the reasons as to why brands need influencer marketing etc. The influencer marketer requires brands so that new content can be developed and posted for the followers.

This is the best e-book for digital marketing trends that you should follow to know about different types of influencers like the mega, micro and macro, their impact and a lot more.

THE MARKETERS GUIDE TO FACEBOOK by Contently

guide to facebook ebook image

Source: Contently

Facebook has become an entirely new world for people inside the universe. The power of Facebook has become immeasurable and unparalleled when compared to other sites in all perspectives. Social media owes the world’s 25% of the traffic.

For all the brands to promote themselves, Social media acts like a gold mine, where you can keep your customers engaged and can bring their attention to your official website.

“Marketers guide to Facebook” by Contently, is the best e-book for digital marketing trends, mainly in social media. The book gives in-depth information on how to undertake Facebook marketing? You can even be able to run how to leverage the Ads in the social media platform to get better results. You can also find the best tips and tricks from industry experts and the case studies related to it from the brands who have mastered social media platform.

INSTAGRAM FOR BUSINESS FOR DUMMIES by Jenn Herman, Eric Butow, Corey Walker

instagram for busniess ebook image(Source: Allitebooks)

The social media platform ‘Instagram’, can be efficiently used for increasing the business visibility, lead generation and conversion of the leads. Developing the brand insights will help in creating a brand awareness among people – on the products and services provided. Using Instagram for brand promotion will help connect the younger generation with a large sea of people, connected to social media. This will bridge the gap.

Business or brands can easily showcase “what they are doing” and can offer a view on the prospects to the customers. It can also build your brand profile on Instagram and improve engagements and reach. Create enticing campaigns, draw people to interesting contests and provide gift coupons to the winners.

These are some tricks and tips that you can learn from this e-book “Instagram for business dummies” which will help enhance your business and reach, through Instagram. This is how you can leverage your brand name in the social media.

What is Google Analytics? How will it help in SEO strategy?

What is Google Analytics? How will it help in SEO strategy?

WHAT IS GOOGLE ANALYTICS?

Google analytics is a tool by Google for Search Engine Optimization or SEO and for different online marketing purposes. It gives a free web analytics which contains all the statistics, graphs, basic tools that are required for analysis. How Google Analytics will help in SEO Strategy.

Google analytics

Features of Google Analytics:

  • It contains data visualization which means getting the whole data, statistics, and everything that is related to one screen.
  • The data which it displays gets updated with time when new trending things goes on.
  • All the data provided are segmented into a subset for easy analysis.
  • You can get the full custom report and can even share the data using emails to have an easy communication.
  • Not even that it is integrated with other tools such as the Google Adwords, Website Optimizer, and Public Data Explorer.

The websites which are small or the startups or the companies which are of medium sized Google analytics support these websites more. But on the other hand, it doesn’t provide much support to the larger websites and the websites having higher enterprises. The data that is provided in the front end when we search something is provided by the Javascript page tags inserted on the pages and the codes on that data which the user wants.

Google analytics image

The Page tags are nothing but a bug which checks on all the data that a visitor wants. Whereas, if the user has disabled Cookies the system itself can’t get all the data of the users because everything relies on Cookies. Google doesn’t analyze all the data given or available instead it does the sampling of reports.

Advantages of using Google Analytics

However, some people have raised a concern regarding the security issues while using the Google Analytics. From the dashboard of Google analytics, we can know information about those websites and people who are connected to social media sites like Facebook, Instagram etc. And there a lot of companies who require commercials in huge number so, they want an advanced version of web analytics.

Analytics tells a lot of things about the websites that are being analyzed by the Google analytics. Below are some of the points that should be considered:

  • How much amount of traffic you can attract and where are users from?
  • What are the pages that attract the users and why?
  • How much time do the users spend on a particular page?
  • What are the pages the users mostly surf before exiting from the internet?
  • In which websites or web pages the major number of users get converted to customers?
  • What is the number of users surfing the internet using Phones, Laptops, Desktops, and tablets?
  • What is the exact location of the maximum number of users?

Below are some of the ways in which you can use the Google analytics tool which is very much helpful in SEO strategy making:

MEASURING THE TRAFFIC

Usually the digital marketer especially the SEO’s are tested by the abilities how they are creating the website rank high in certain keywords. And every digital marketing agency rank the SEO’s on the basis of total traffic generated and the Conversions created. If your site is active in the internet platform for 13months then it is called as to be the active and well-performing website. It gives you a fair chance to showcase your talent by showing the growth chart.

With the help of Google Analytics, the full growth graph is shown, there is a comparison tool already present in it. The Executive of any company can easily access it and see the growth chart and analyze from it. And you can show the executive about the progress and growth the company got because of your efforts.

If the officials see the growth they didn’t even ask about the keywords and the relevancy and where they are being used. Because when someone sees the growth he focuses on that only, after which rest all background things becomes blur.

The main thing which matters here is the growth and the profit that the company earns. Which means you have to showcase yourself as you are the reason for growth and profit. This is the best key to make your mark in the company.

Google analytics picture

LANDING PAGE SEARCH AND CONVERTING IT TO LINKS

The most important thing here comes up is knowing all those pages which receive a lot of organic searches. This helps the content marketers to take the best decision. Even helps in the making the strategies strong and good. Helps in making the best strategies in comparison with the other companies.

That’s is why organic search metrics becomes so important to be checked. It’s very simple to see the statistics for it. Just you have to select the “behaviour” in the bar in Google Analytics, then select the “site content” then go to “all pages”. After which you will get the full data of the pages which are trending the highest.

How to improve landing page?

It even gives several other options such as if you want to see the search result for the particular category in the page you can easily do that even. You can also see the indexation of the top web pages which are ranking high. If there is a landing page which has various kinds of the viewing analytics. This means the page view is huge and has a lot of interest and offering its user the best experience and ranked better than any other sites.

If you have a web page and Google likes your web page that means the other sites will also know about your website and see about the website and make your website popular. This is a very essential step to boost your page and help get the backlinks and users to your site. You can then easily link your page to the other pages by giving backlinks and internal links from your and their site.

If a site ranks low in the page ranking that means the company doesn’t provide the service which it mentions to be. These people usually use keywords to drag people but don’t keep the important content when users go to the actual site. Which invites the increased bounce back rate which means users return back who are not interested.

SEARCH QUERIES TO FORM THE RELATED CONTENT

Google analytics image

Before writing a content you can always see what the users are searching? what is trending? and what they actually want? For writing the best content the most important thing is searching the relevant queries, relevant keywords and then concentrating everything in a content and making it effective. This process is very difficult and clumsy and lengthy process. In this process, all the information can be easily received from the data collected from the Search Console.

You just have to go the “Acquisition” option then go to “Search console” and then to the “queries”. By using the Google search console you can get access to all the keywords for the particular word you searched. You can even find all the information regarding who and what they searched about you and your company? Even small things like who you are? what is your company about? what are your services? etc.

How to write content?

While creating the content it is always recommended to save the keywords that are related to the topic. This thing helps in creating your website rank higher in the Google rankings. To reach this place you always have to filter the keywords and chose those which are higher in search rankings.

After gathering all the keywords then comes the content preparation. Before that one more small thing is there. That is searching those pages which contain the relevant keywords and finding their reach. This thing makes the work very easy for the content writer because if the keyword reach is very good then the page ranking would be very good. And automatically the content will be having the highest reach.

THIRD PARTY COMPANIES PERFORMING THE BEST

Google Analytics is very useful if you want to see the campaigns that you ran for third parties. You can easily access it using Google Analytics. When you go to Acquisition then you will see another option such as “campaigns” and then go to “all campaigns” where you see the “full campaign list”.

Basically, this contains the information about all the promotional campaigns that you have done for other companies. And the campaigns that will showcase on their website but it will point to your site just by giving backlinks which may include things like discount codes, dedicated landing pages, articles, guest blogs etc. And each of the campaigns should contain a UTM code. As this is the code that makes the work of the Google analytics very easy while tracking for campaigns. The UTM code is basically attached to custom URL which is usually used to track the source, medium and the name of the campaign.

Performance Of Third Party

The data which is gathered from the campaigns of the third party will help to get the details of the website which is on the top and why it is? This instead helps in getting a lot of audience and clients. Links usually bring a lot of hype and weight to your web page. The more powerful the links are better the rankings of the webpage will be. Because links are the strongest things to get the best results.

And always note down those keywords which you think are relevant and are required for the future purpose. This even includes those keywords that help in attracting traffic to your website. These keywords you can find easily by going to the option “Acquisition” then go to the option “campaigns” and then to the “organic keyword”. This gives you full details of the keywords and generates new ideas for the content.

GROUPING THE CHANNEL TO GET THE TARGET

Users are the base of any company and the primary thing to remember. It is very important to have the details of the users whom you are targeting and of those who visit your web page. For example, if you have two websites one with all the statistics, well-defined profile, and higher metrics. On the other hand, you have another website with no profile information, Uncategorized, unstructured and no other information. Then which website will people opt for? The answer is the well-defined website.

So, these are all the channels or the pathways that let the users come to your website. Some people may have come randomly, some may have already visited your site, some may have seen your ads. There are a lot of possibilities in which a user can come up. But our work is to bring those people and giving them a reason to visit the website again.

When searched for the channels Google Analytics will show some of the default campaigns and channel in the first. But you can filter it out by choosing the categories and applying those things which will take you to the desired result. It even has the feature of grouping in Google Analytics which you can access by going to same option that is “Acquisition”, then you will get another option “All traffic” and after which you will get another option “Channels”.

What are the channels?

Not only that you can even create yourself a lot of channels. But, only one thing that you have to mark here is that “Is channel relevant enough?” and “Is it useful or not for the business?” And you should have every detail about it, but if you don’t know about it then the problem is with you. Instead, if you have a granular channel grouping you can get the best result as it eases the decision making. By accompanying this you will have the data that is accurate and right.

For having the best landing page- analyzing and performance of the landing page is mandatory for the channel’s performance. Planning everything in a strategized manner and having the channels those are working and which give suitable results. Not only that it should draw a lot of people to the website and increase the traffic to your website. These are some of the important things to follow.

Which is the best recommended free SEO keyword tool?

Which is the best recommended free SEO keyword tool?

Creating a top ranking website is not easy. Taking care of web design, development and SEO are just a few of things you have to tackle. And while you are taking care of all of these points, you also need to take care of the content. A content is said to be effective when it contains the relevant SEO keywords. While taking care of all this stuff one thing should be kept in mind a lot of time should be invested in finding the relevant keywords. By doing this you can get a clean and clear idea that where you want your website to be in. With the help of this, you can shape the company’s future easily.

Whereas, to make the work of finding the relevant keywords simple and easy there are a lot of tools available on the internet platform. Which helps in getting the most relevant, targeted and trending keywords in the digital platform.

The keyword finding is just like a hunting, and it may include a lot of things like SEO keywords, long tail keywords, negative keywords etc. This involves various other things like checking the best keywords which are related to your field of work. Increasing the number of searches of your website on a monthly basis. Keep all the long tail keywords aside first try to know about your competition. Use those keywords which are related to the topic and have a high search result.

Below are some of the most used and highly recommended websites to check for keywords:

GOOGLE KEYWORD PLANNER

It is the best place to search for the SEO keywords for any of the topic. Google keyword planner provides the result directly by checking the Google.

This website is considered as one of the top websites where you can get the relevant keywords. And is the best site when comes to the fact that “good content gives the best result”. So here preparing good content becomes very important.

This tool analyses Google inside out and give the required information that it gave from Google. It also tells about the search engine that you should target while the optimisation of the site goes on.

Just once you log in to the Google Keyword site, you will get the full details and later work accordingly. In regards to that, you will get various other keywords option which has the higher relevancy. But that is where the challenge beings hunting all the keywords and choosing those which are relevant for your work.

Google keyword planner search image(Source: Neil Patel)

Not only that you will find various other things in it like the monthly searches for a particular keyword in an average, competition for the keyword, and how much a person should bid for that particular keyword.

The work done by Google Keyword Planner is not extraordinary but instead, it just does everything in a right way.

SOOVLE

Soovle is a tool which gives SEO keywords from multiple sources. Like from Google, Bing, Yahoo, Wikipedia etc. And segregates everything just on one page.

Soovle image

Here, in the search option write the word which you want to search. It will then show various keywords from different sites and you have to choose all those keywords which are relevant according to your content.

Not only that in between all those keywords if you got the relevant keyword. You can drag that keyword and can save it in the “saved suggestions”. It is one of the best features of Soovle.

soolve result imageJAAXY

Jaaxy SEO keyword finding tool is the best tool available these days. By accessing it you can get access to various keywords.

This tool gives keywords in huge and large quantity. Mostly all those keywords which are related and even those which are not related.

Not only that it also gives all the data that is related to that particular keyword.

Jaaxy keyword tool image

It has 6 different columns which are as follows:

  • First one the average searches that take place for that keyword.
  • The second one is the traffic, how much traffic does the keyword attract.
  • The third one is the QSR or Quoted search results, which means how many websites are there which are searching for this particular keyword.
  • Forth one is the KQI or the keyword quality indicator, which tells about the keyword whether it is of poor or good quality or just normal.
  • Fifth is the traffic which is the score based on the traffic and competition for the specific keyword.
  • Sixth is the domain which tells that how many domains are there which are related to the particular keyword.

SEO CHAT SUGGESTION KEYWORD FINDER

SEO chat suggestion keyword tool is a bit different. Whenever we enter an SEO keyword it gives the related keywords in a stepwise manner.

seo chat keyword image

  • In the first level, it will give the keywords which are important.
  • Considering the second level, it gives the important keywords with the sub keywords.
  • At last in the third level it gives the main keywords and sub-keywords inclusively it adds on more number of keywords.

So, it can be said that the third level is the best place to search for the required keywords. And the keywords in level 3 are linked with the keywords in level 2 and level 1. The third level keywords provide the best keywords and contain the hidden gems for your content and which will help your website to rank high in the Google listing.

WORDSTREAM FREE KEYWORD TOOL

Wordstream free SEO keyword tool is one of the most preferred tools to find the keywords. However, on the contrary, it is not a free SEO keyword tool. Gives free searches for first 30 keywords after which you have to pay some amount and continue using it.

It is a very user-friendly SEO Keyword tool. This is very much similar to the Google Keyword Planner. And is very much reliable and used by a lot of Content writers, SEO, and digital marketers.

Here, just like the other tools, you have to enter the word and it will show you the full list of relevant and most searched keywords and all those keywords which are related.

wordstream seo keyword search image

The aim of this SEO keyword tool is to give you the results which will make your business profitable. Not only that it even gives full guidance about how to use these keywords and where to use these keywords.

Not, only the SEO keywords tools there are even lot more tools which help in making you work even better. Wordstream is a huge website for digital marketing you just have to dive in and find what is helpful to you.

UBERSUGGEST

ubersuggest search image

Ubersuggest is another fantastic SEO keyword tool. It provides you with the whole list of the keywords that are present or related to the same keyword.

But the important advantage of Ubersuggest is that it provides more reliable results as compared to Google Keyword Planner. It provides a list of keywords which contains all the keywords. Moreover, It provides all the keywords long, short, everything that is related to the word which is entered.

It is very simple to use you just enter the required keyword and start “search”. After analysing you will get some pages of the keyword suggestion.

It separates the keywords on the basis of “Search volume” the amount of the people searching it, “CPC” they have that is Cost-per-click, the last one is the rate of competition for the specific keyword.

MOZ SEO KEYWORD

MOZ SEO keyword tool is another best and widely used keyword search tool available these days. It provides various ways and different things through which we can find the most relevant keywords.

moz keyword search page

The above is the full overview of the keywords of the word that is being entered. It gives the keyword suggestion, SERP analysis and mentions of that keyword.

After which each of the options is extended where we get more suggestions. Which is shown below.

moz keyword page

It gives the full details of all the related keywords to the word that is being entered. Not only that it has advanced options which can be seen below where you can see various options. Moz suggestion image

MOZ display keyword page

This was all about the SEO keyword search. Second, comes the SERP search results. Moz keyword tool displays everything that is in SERP Analysis and it gives the full details of it.

SERP moz search image

This shows,

  • Monthly income you will get if you go for it.
  • The difficulty that you will face.
  • Organic click-through-rate that you will gather if you go for it.
  • The priority that you will get on a scale of 0 to 100.

KEYWORDS EVERYWHERE

Keywords Everywhere SEO keyword tool is a different kind of SEO tool. This tool you have to install it in your desktop or laptop you just can’t access it like the other sites. It displays the data of the top 10 sites that are trending on Google this includes the sites like eBay, Amazon, Answer the public etc. It considers everything first and then gives the result which is relevant enough.

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The best thing about this tool is that every time you don’t need to login to the site or open the particular website. Once installed, when every time you search for something in the browser it will automatically show the relevant keywords. Whenever you search anything it gives all the keywords comparing with the top sites. Not only that you can even know the Cost per click rate and the competition for the particular keyword.

keyword everywhere google imageAnd the coolest thing is that you can see those keywords also which the customers are attracted to or searching a lot and even those keywords which are not related but still are trending.

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GOOGLE TRENDS

Google Trends can be used for finding the SEO keywords. While you search for a particular word it gives you various options for it.

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Suppose you entered the term “digital marketing” for the search purpose. It will not only give the result for the keywords instead it will tell about some other things such as the recent search graph, related queries of it, the mostly searched area for that particular keyword.

These are some of the important things that are being covered by the Google trends and becomes very important while the keyword search. Not only that it even shows the regions which are having the craze about the particular thing or have a high Hype for it.

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SEMRUSH

SEMRUSH SEO keyword tool is bit a different from normal keyword finding tools. Whenever you enter a word we not only get the long list of the relevant keywords. Instead, it also shows all those keywords that give a tough competition to this keyword.

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It gives some other options like it lets you chose the country which you want to target. Then it also provides the information regarding the organic search or the paid search.

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In the organic search, you can see the two options that the volume and the number of searches. While we go to Paid search we can find the two things that are the Cost per click and competition ongoing for the keywords. The number here represents the usage of that particular keyword and the cost for the particular keyword.

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Later beside organic search, we have the cost per click distribution among all the top countries in the world. Then it shows the trending things. Which means the topic which you are searching for it tells what is the rate it is trending for.

Below that you can find the phase match and related keywords. The keywords that are trending and related are upgraded from time to time. Along with the SERP report.

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Then you get the organic search results with the links which tell where the search happened from. With the Ad copies beside it. It even provides the full history of what you searched.

KW FINDER

KW finder SEO keyword tool is one of the trending and upgraded tool. This is a free tool and provides every information for free. This contains a lot of features just at one place.

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It tells the difficulty level, through the SEO Keyword difficulty tool. Which tells that how difficult it is to compete in this category. And how difficult it will be to rank higher in this category. It shows the difficulty level automatically not by extra searching.

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Rest in the related keyword list it shows the keyword searches that are trending in the list. This depends on the PPC, CTR and the quality score of the particular keyword.

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It even gives the SERP list that is on the top and is recently done. Which contain the Domain authority, page authority, Moz rankings, Moz trust rankings, links present in the content, facebook rankings, strength of the profile etc.

SERPSTAT

Serpstat SEO keyword tool is also one of its kind. This tool like some of the tools tried to sum up everything in one platform. The major hit for this tool is the graph which shows the competition.

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It shows the full list of the companies that are competing for the same keyword and their rankings according to the Google search engine rankings.

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You can also see the bubbles on Wikipedia, Youtube some other big websites who compete and have higher rankings, more visibility, targeted keywords.

serstat graph