How has your client relationship been? Are you a business that has a healthy client relationship? Let’s understand. We often tend to put all our efforts into attracting the customers or clients, but we forget to understand the importance of building a healthy relationship with them. This not only helps them in maintaining a frequent business but also in building the reputation of the company through testimonials. Hence, it’s always a necessity to understand the worth of the customer no matter how big or small the business might be. Let’s look at the few factors that could not only help your business grow but also sustain in this competitive world.
The reputation of your business is the first and the foremost thing to be considered when running one. This enhances your client relationship in so many ways. If you manage to have a great reputation, your customers are attracted on their own. People often are attracted by the measure of one’s reputation and also based upon their previous experience with them. So never take your customers for granted based upon who they are or where they are from. The reputation that you earn is going to stay with them and their acquaintances for long. All of these efforts are never going to go in vain. You’ll be known for your reputation and the quality of work you deliver. This not only reduces the marketing efforts but also gains some good amount of healthy prospects.
Attracting the customers or clients:
This is the first step in any business and is often the most considered one. And yes, you should be. Attracting your customers towards your business through various mediums is something that every executive should be proficient in. This earns you the customers from various parts of the world. If you’re not very aware of how this is to be done, let’s look at few of the most effective ways of doing this.
Leveraging social media:
Social media is the kind of a platform that’s here to stay. Billions of users every day are on social media. Sometimes they come to kill their time and sometimes to find their interests. You need to make sure to market your product in such a way that it helps them both the above ways and still remember your brand name for a long time. They should be able to find your marketing technique amusing and it shouldn’t seem like marketing at all.
The audience is so busy using the social media for the one reason that they don’t have to look at the ads and look at whatever intrigues them. If you still start showing them those boring ads, then they won’t really appreciate it. They’d rather choose to skip it. So, whenever you post your marketing video on social media make sure it’s either a funnier one or an innovative one. Usually, the funnier ones are easy to make and are shared widely around social media.
This is one way where you can show your customer that you care about them. Being specific and direct to your customer, not only shows how valued they are to you but also builds a great bond. This bond is further essential in spreading the talk and also for further business with the same client. Although this isn’t an easy thing to do for businesses with a lot of clients, you can still classify them into certain categories and send them the information specifically. For instance, if yours is an e-commerce site, and you have customers purchasing shoes, ties and shirts. You can classify them accordingly and send them their respective interests.
If you’d like to understand how you can specifically contact your customers for Email marketing purposes, visit here.
Never forget this whenever you’re trying to market your product. CTA is the landing page of the product you’ve just been marketing. Let the customers who are receiving your market ideas, find a way to purchase them. If there’s no proper linking to the item, then the customer might lose the interest altogether and stop doing the business with you. They can also think of switching to somewhere else where they have been buying products frequently from.
Strong connection with the prospects:
A connection with the prospects can be the reason why your business can sustain in this competitive world. Unlike before, there are multiple businesses that might stand as a competition for you. This not only builds your customer client relationship but also helps you with further business with them and the ones they recommend. The process of recommendation goes a long way in earning you some of the most important and loyal customers.
Targeted content writing:
If you’re running a blog for your site and write about things unrelated to your clients that don’t help them, then maintaining such blogs is of no use rather than just to show off that you’ve got one. So before writing an article, make sure you’re writing something that benefits your customers. It should guide the customers to be effective and confident in doing business with you. They shouldn’t have to go to some other place to be able to understand your business.
Effective response rate:
A good response if what a customer or a client needs to understand their value. You need to show your customers how valued they are to you and your business. Responding to their messages and comments right away is the best way to go about it. Treat them with courtesy, offer your respect and help them in any way you can without deceiving them. These are the ways in which you’ll finally be able to keep your clients stuck with you.
Display of innovative ideas:
Come up with new and innovative ideas that could benefit your business and your client’s business in the best way possible. If you keep on upgrading your techniques and start using all the foolproof ideas, your customers will gain a great impression of you and would love to do further business with you as well.
Gain their trust:
Gaining the customer’s trust has always been the primitive aim of a business. Trust is something that’s very fragile and infectious. The better it grows, the worse it fails. If you don’t manage to have your customers trust you and your business, understand the fact that you’re doing something terribly wrong. Never blame your customers for the fault you’ve committed just to cover yourself up and protect your business. Apologize in the way that they deserve and start putting efforts. Else, you’d be losing some good number of prospects as well. There are certain ways in which you can manage to gain their trust and do an efficient business.
In time results:
When you produce a timely result to your customer, that’d be the start of gaining their trust towards your work. You need to ask for the appropriate time through your past experience and make sure you don’t ask for even a second more, later. Don’t try to put a finish time beyond your capability just to show off. Such kinds of practices are not appreciated in the world of business.
If you’d like to understand clearly how to manage and effectively use your time, visit here.
Efficient work is something that the customer will appreciate every time using your product. If you’re a web developer, make sure you develop in a way that they don’t have to come back to you. Build it in a way with all the future requirements in your mind. Never let them feel that it wasn’t efficient enough for them.
In this generation, anyone could produce results in the best way possible. The only thing that sets the best kind of people is their affordability. Make sure you don’t charge your customers a lot. Also, make it a point that you allow some discounts for your frequent customers to have their loyalty for you intact.
Feasible to reach:
An easy reach to you would go a long way in understanding your customer and their needs. If your developed, or produced product is not efficient enough, your customer should be able to reach to you for an upgrade. If the approachability is not feasible to them, that’d be the first negative impact you’d be receiving. Hence make sure you have enough resources to help and reach your customers with.
These are the basic things that an organization needs to follow, though some of these are cliched topics, still, many of us fail to follow the same. Do follow these things without a miss if you want to build an effective organization. If you’d like to get a few other things to maintain a healthy client relationship, do read this article.
Do you want to generate a good ROI from your website? Would you like to earn better? Then this is for you. I have spent days analyzing, skimming from one website to the other in search of all the ways that a person needs to go with in order to earn better. As a matter of fact, you don’t really need to search of the advertisers. They’ll come knocking if you follow all these guidelines provided below.
The websites are the basis of any business. Every huge business in the market has a website that connects them with the users. In a similar way, the websites are the basis of marketing for any small or medium, scale industry. If a small or medium scale industry wants to establish itself and generate an identity among the people, then having a good site is the way to go.
Strategize for ROI:
A strategy is a key to any task. Before you start investing in all the resources required for your website, try to figure out if that can be done without any investment. Make sure you find alternate sources that are just as efficient but haven’t hit the limelight yet. Such kind of apps would be quite cheaper and might as well be free than the famous ones. Not just that, prepare a strategy for the whole year, set up a target. Cut short the strategy for every month, then the week and finally each day. This will give you a bright idea on how you’re going and you can even calculate each step of improvement.
If you want to make a name for your website, then blogging is one of the must-have things for your business. According to a research, the businesses who blog, receive a 168% of higher leads. Which is a huge number when it comes to attracting the prospects. So if you’re thinking of skipping this part out from your website, then you’d have to rethink the whole thing.
Site Load Time and AMP:
Your customer will stick with you only when you are able to provide them with one of the best experiences while browsing. To cut short, a faster web page is what a viewer seeks for. In this generation of high-speed internet, still, there are ample of websites that take more than 5 seconds to load. Yes, it can kill your viewership. Make sure you cut short your website load time to as low as 3 seconds.
The human brain works really fast, in those 2 seconds he/she would start thinking about the other pages that they could go for on Google, some might get frustrated and leave the page altogether. To avoid this situation, do use all the techniques to load your site faster. Don’t forget to use AMP, accelerated mobile page, which takes the minimum to no time in loading the web pages on Google. Remember, mobile internet users are expected to grow to 81% by 2020. Hence that should not be something you would want to neglect.
This is the other important factor that about 52% of the serious bloggers neglect. Maintaining and marketing the website gives you a high traffic. More the traffic, more is the return on all your investments. So always remember to keep a track of all the metrics so you can understand when and where the audience or the traffic fluctuates. Using this information, you can turn your tables the way that attracts huge traffic. Through analytics, you can also get a wide idea on which sector shows interest in your blog. Google analytics has quite a good way of calculating your niche. So the next time you write your blogs, you can look at it the way that attracts those audiences the most. Here’s a link for the Google analytics.
Google’s AdSense is another one of those ways that you can implement once you start getting enough traffic. Adsense displays advertisements on your page that’s related to your blog or the website. For this, you need to get some consistent good number of audiences towards your blog. Once you’re capable enough to get this audience, Google would be ready to do the business with you.
Never stop investing in these tools. Quality is the first and foremost important thing, that can be enhanced by using the most essential and the appropriate tools. First, figure out all the tools that you might need for your job. Later, try and search for the same tools that are efficient and available for free online. If you don’t and if it can help your business grow, don’t give a second thought and go for it. Investing in good tools never goes in vain, you’ll see a better ROI with such investments.
Leverage SEM and SMM
Another good way of attracting some good ROI from your website. Search Engine Marketing and Social Media Marketing are two of the most important sections of the whole digital marketing community. Marketing, being the basis of any business, has taken over the world of the internet by storm. Now it’s up to us how to use this powerful way to keep your brand in the limelight. The major thing in this field is the popularity that social media possess. One needs to use this popularity to represent their brand as a known name among the others.
When you’re into a business world, especially if you’re new, you need to have some good sort of communication with the people and businesses around you. These businesses help you grow and in return, they expect the same for you. For instance, when you share a content with someone else’s URL and they do the same thing for you too. This way even their audience will be able to have a look at your work. This increases the diversity and brings in some good traffic. So, make some healthy relationships with the known businesses to keep yourself established among the many.
Multiple payment plans:
This might one of those overlooked things that businesses tend to ignore. There are a few people, especially the frequent online buyers who are very particular about their payment plans. There are also people who prefer cash on delivery and others who would like to pay through their wallets. So, in order to reach such diversification of choices, one needs to avail all kinds of payment facilities to incorporate flexibility. This gives a soothing experience to the customers.
This is the most important thing if you want a good ROI from your website through businesses. One of those few other things that people overlook but hold a great deal of value in any field. Businesses are run by reputation. If you manage to maintain a great reputation as a business in a particular field, your worth and efforts would spread even with a little or no publicity. That would happen when your clients you’ve served vouch for you. Other clients would believe what the experienced clients have to testify. Hence, they go with the words of the clients and this eventually increases your prospects to an entire level.
If you need high-end professionals who have a long experience in digital marketing to promote your website for a better ROI, then visit here.
In a country where startups were not as encouraged, some people came and changed the whole perception. That all you need to have is some belief to be able to do anything. Since our childhood, we’ve been enamored by the stories of how people make it big. Though you would already know the people about whom I’m going to talk about here, still I’d like to brief them all out for you. Because for those who need some push, these are the people you need to learn about.
1. Flipkart’s formation:
Credits: Wikimedia Commons
If you’re quite aware of all the updates around you, then you’d know for a fact that the IIT-D alumni are the ones behind this e-commerce giant. Working for Amazon, these two decided to quit and establish something of the same kind in India as well. Just like Jeff Bezos(founder of Amazon), these two also started their business selling books online. Later with the years passing by, Flipkart started selling almost every household things that a person could deliver to his/her home. Growing like this, now Flipkart is worth $17 billion and now it is among the top 10 e-commerce sites all over the world. Such has been the growth for this Indian company.
2. Ola’s run:
One more of those frequently twirling word in our mouths. There wasn’t any Uber before OLA. Getting a cab was expensive and used a lot of effort to get connected with one. Then came the OLA service and since then cab booking has never been so easy. Almost every city in India is now connected with the OLA Cabs. Such is the market OLA has gained in the recent years. Starting in 2010 by the two IIT-B graduates, Mr Bhavish Aggarwal and Mr Ankit Bhati, Ola has now turned into a US$5 billion company now.
3. Paytm’s cashbacks:
Cashback, the concept that has changed the way that online marketing deals with, in India. Such change has been brought into the Indian market and the only one who deserves the credit is Vijay Shekhar Sharma. Born in a small town near Delhi, he has managed to take his company to a net worth of $10 billion. That’s not it, last year a paytm bank has been introduced as well. Which will now probably take the worth of the company to a whole new level.
4. Zomato’s menu:
Credits: Wikimedia Commons
Launched in the year 2008, though this food marketing giant didn’t see an overnight success, but still took its own time until it became a known name all over the world. Deepinder Goyal had the job of pinning all the menus in the company he used to work earlier. Later on, he envisioned, how it’s going to be if he shows them all over the internet. His idea took its course but finally reached multiple souls. They have a presence in over 10,000 cities and 22 countries. This in itself shows the hype they’ve got.
5. Quikr’s here:
Regular practice in the western countries which came out new in India. An online market for the used items. Who wouldn’t prefer cheaper items and for the very same reason, Quikr was established by Pranay Chulet. An IIT-D and IIM-C alumnus, who founded it with the initial name of Kijiji India, later renamed it to Quikr. Quikr didn’t take as long time before marking its place on the minds of resellers. This start-up has now raked in some millions of dollars worth.
6. Make My Trip’s:
Credits: Wikimedia Commons
An IIM-Ahmedabad alumnus, the most coveted Bschool in India, Deep Kalra is the man behind this company. Starting in 2000 as an Indo-American travel consultancy, later on, established itself in India in 2005. From then on there was no looking back for this travel agency. Later on, it started providing domestic and international holiday packages, hotel reservations and bus tickets, etc.
7. RedBus’s acceeleration:
Starting in 2005 with not so much of a pace. This company has now been one of those few startups that are considered to be rapidly growing in the business world. Mr. Phanindra, Sudhakar, and Charan are the co-founder and CEO of RedBus that’s now a known name to every person who’s fond of traveling by bus. Earlier to this, looking for a bus wasn’t that easy a task and there weren’t multiple options for the buses either. Now the Redbus has reached a position where its revenue is above $12M.
8. Hike’s hike:
Scion of a billionaire, this Sunil Bharti Mittal’s son has all that not every other billionaire’s son would do. Educated and having a good insight of things, this businessman’s son has written a separate chapter for himself rather than being known as a son of Sunil Bharti Mittal. Founded in the year 2012, hike didn’t take much time before it hit every other smartphone user’s screen. Surviving against the messenger giant like Whatsapp is no piece of cake. It raised to a whopping $1.4 Billion in just 3.7 years since its foundation. Hike is the first company in India to be able to achieve that feat.
9. Pepperfry at home:
Credits: Wikimedia Commons
A company started by Mr Ambareesh Murty & Mr Ashish Shah, after together working for eBay, has gone on to become the biggest furniture place in India. Spread across more than 1000 cities in India, after being founded in the year 2011, it didn’t take a long time before Pepperfry established a name for itself. With a net worth of about 150 crores, it’s now the largest store for furniture in the whole country.
10. OYO rooms:
Credits: Wikimedia Commons
With about 4,200 hotels in 170 cities, OYO is the biggest budget hotel running firm, in the whole country. With just 21 years of age, Ritesh Aggarwal has become India’s youngest millionaire entrepreneur. Figuring continuing in college wouldn’t do him any good he dropped out of college. With frustrated parents’ pressure on one end, entrepreneur managed to rake in 360 crores in such a short span.
So what are you waiting for? Be inspired by these success stories and show your worth to the world as well. Don’t sit there and think, stand up and act and maybe one day your name could be among one of these.
If you’ve been following the trends lately, then you’d know what kind of a response digital marketing field is having in the world of internet, that’s how important digital marketing jobs are. It has become the key job role for almost all the industries we see around. Starting from small-scale industries to the large-scale industries, the importance of this field is beyond our understanding. With an increase in demand, the job requirement in this field has taken a hike and doesn’t seem to get down in a while. In this case, let me acquaint you with some of the job roles under this field.
1. Digital Marketing Manager:
A digital marketing manager is a person who plans and runs the campaigns for the company. They strategize different aspects and make sure that the marketing goals are met. The Digital marketing manager needs to have a sound knowledge of the marketing techniques. They should have had a good experience being a marketing executive. Understanding the audience needs enough experience and idea on how they’d react to certain circumstances and situations. Then act accordingly by using the manpower of their executives.
A digital marketing manager needs to understand his niche, plan according to it. Then organize and then guide his executives in the right direction. The manager is responsible for the activities of their executives. Hence, a good idea on the potential of the executives should be known to the manager. Calling up for meetings, sharing the ideas and building relationships come under the roles of a digital marketing manager.
Apart from this, the manager has to maintain the plan for the company’s website. Then, the manager should be able to understand the needs of the website and observe the traffic influx. A proper strategy needs to be implemented in regard to the traffic statistics and new things should be tried to understand how the audience responds to the same.
2. Digital Marketing Executive:
A digital marketing executive is the one who has to run all the campaigns and also implement the plans as requested by the manager. This usually is in a form of a team where the executives are put together by the manager and they have to do the assigned work. The executives are required to do the error and cost-cutting whenever there’s an opportunity. They are advised to approach their manager before any implementation of ideas. They need to work on SEO of the website pages and make sure that the site is ranking higher on Google. Edit and post content, videos, podcasts, and audio content on online site and take proper measures to have it reached to multiple areas.
3. Search Engine Optimizer – SEO Executive:
Search engine optimizations, as you all know is a set of techniques implemented in order to rank yourself higher on Google and to attract a large audience all at once. There is a tremendous need for Search Engine Optimizer in today’s world where everything runs on digital marketing. Hence, one needs to be aware of all the techniques in SEO before applying for this role. As much as this could build the morale of the employee, similarly, it could break them apart if not properly executed.
4. Social Media Marketing Expert:
One other important role in the field of digital marketing is SMM expert. We all know the value that the social media holds these days. It can make even a person living in remote areas an overnight star. That’s the kind of impact social media has on us these days. Hence, this has also become one of the easiest of the easiest ways to attract a large amount of traffic. So when you share something from your blog to the multiple social media sites, it gets a huge amount of popularity, but the only thing to consider is that the content is worth the fame and you have enough followers.
So in order to maintain a good brand value among the customers, one needs to have a very happening social media connection in order to spread the word. That’s where an SMM expert comes into the picture. They start publicizing and gaining followers on different social media platforms and in the end, the create a brand value for the company. When in need, these contacts can be contacted for any marketing purpose and which eventually leads to the conversions.
5. Content Writer:
A content writer is the one who writes all the blog posts for the websites. These blog posts are very essential as they attract the business prospects towards them. It also shows the kind of exposure that particular company has towards its field. A content writer needs to manage the contents of the blog, edit the previous blogs, attach particular images. They also need to have some good knowledge of SEO(Search Engine Optimization).
Apart from these traits, a content writer should be able to understand what kind of content would reach the audience. The writer should not only be proficient in grammar but also be able to build a connection with the reader. Understanding the audience, what kind of questions he/she might ask and how will they take it etc. should be the kind of thinking a content reader needs to possess. They need to build a loyal relationship and a connection with the reader.
6. Content Marketing Manager:
A content marketing manager is the one who decides a particular strategy. This is done with respect to the circumstances and conveys the same to the content writer. This person should be able to brainstorm ideas and understand the whole scenario of the contents being published. So this keeps the contents up to date and trendy. This role should possess a great skill of awareness. One should be acquainted with all those things that would be intriguing to the reader. A sound knowledge of SEO should be present and should have experience in attracting different clients to the business.
7. Search Engine Marketing Specialist:
This is another, almost similar role of an SEO executive. This role isn’t common everywhere rather than in organizations that have a huge base and a big department for their marketing needs. Though the scope of the job is quite short, still a great amount of investment is made for this job. The reason is that you know the kind of a reputation a search engine holds in the world of marketing. A search engine is a basis through which the viewers visit the site. Enough exposure in this area would not only drive the traffic to the company but would also lead to a good amount of conversion.
8. Inbound Marketing Manager:
An Inbound Marketing Manager is responsible for attracting traffic, and the potential customers. In the end these visitors turn into business leads. This is how an inbound marketing manager is essential for a firm. They should be able to manage and build contents like blog posts, webinars, whitepapers, infographics, reports that attracts the viewers. Optimize lead nurturing process and marketing automation through different and appropriate tools for the website. Not just that, an inbound marketing manager has a privilege to put all the new ideas on the table. Through this growth of prospects can be observed.
9. Conversion Rate Optimizer:
This is one of the main job roles to exist, in terms of understanding the prospects. The prospects can be of numerous types. Hence, understanding them is never an easy job. These prospects are to be understood by the number of viewers of website turning into the clients or customers. In case there’s an e-commerce business, a conversion rate is determined by the number of visits by that person. Also by all the purchases made by that particular person in a certain duration. Hence content rate optimizer has a grand role to lay when it comes to converting the audience into leads.
10. Analytics Manager:
This is one another role that’s similar to the previous role explained. This has a great impact on understanding the viewers that come into your blog. Though this doesn’t only deal with the prospect analysis, but also about the all other people that visit the website. They can be understood by an analysis made on several factors like viewership, attendance. Also the time they spend on the blogs, where do they navigate and other such factors. Hence this has a great role to play as well in its own field.
So these are the different job roles available for a daily researcher of jobs in the field of digital marketing. Though digital marketing seems to be a small area it has a wide growth in the industry. Experts say that digital marketing is the next big thing in the world of internet. It’s going to rule over all the businesses too. Almost every business is going to grow itself with a digital marketing team on its side.
If you’re looking for a digital marketing job in Visakhapatnam, then you can go to this page.
If you’d like to have a business with us, then visit here.
For further information on this about the skills and opportunities related to this, do visit this site.
Haven’t you ever shopped in an E-commerce site? You must have. If you have, then I can bet that you must have fallen in their traps for at least once! The marketing techniques they use has us in a delusion of being lucky enough to get them. But the back story is something everyone’s oblivious of. They’ve used your emotions against you and made some good bucks with it. Yes, that’s the truth. So, it’s not you who has the last laugh. It’s the seller you bought it from. If you still don’t believe what I said, let’s delve further into this.
Time running out:
This is one frequent technique used by the giants like Amazon to take advantage of our fears, the fear of missing out on an opportunity. First, they reduce the prices to a certain amount where their profits would come down to a certain amount but hey, they’ll still be in profits. Then these e-commerce sites create this situation of urgency where your fear starts to kick in! Then you wouldn’t want to wait anymore and click that purchase button right away. This is how you are being tricked into purchasing this.
Only x left in stock:
This is one another trick like the previous one. Similar to the “time running out” situation, even here a sense of urgency is created and that emotion in you is taken advantage of. When you look at an item you like and you can’t find it on any other sites, what would you do? You would wait for other websites to introduce the product or for this site to reduce its price. But when they say that it’s just the last one in their stock list, what would you do? You’d purchase it without a second thought. There you go, you’ve been tricked again!
This is one of those times where the company’s profits would take a massive hike. No matter which country you belong to, I’m sure you would have come across these events. You must have heard people naming a fancy title for a few days where all their products are provided at a cheaper cost. This is when you get a feel of walking in a sale market. The days like Thanksgiving, even though the items are sold for almost the same price, but still a reduction in a few bucks seems like a huge discount that you could get even on the ordinary days. The only difference is you need to search it right. But nope! You inculcate a feeling of missing out on an opportunity and start investing on this one day.
Coupon code provided from different products:
This is one other way in which these markets captivate you. First, they send out personalized information on these codes through different means. Later, they say this is an exclusive offer and won’t last long. Then you get all jubilant and quickly use your code to make the purchase, though almost everyone gets these codes. This is one another way you are trapped in their ploy. The trick is, you won’t feel like purchasing something on discount as much as you would like to, with a coupon code.
X% and additional Y%:
This one’s their favourite. This is one of those additional exciting offers that make you go exultant with an additional offer over the pre-existing ones. You must have seen the offer says a 40% discount and an additional 20% discount. For those, who still think it’s a 40+20=60, you’re not supposed to add it people! It’s a 52% and that’s how they legally take advantage of that 8%. So from this time onwards don’t be fooled by these tricks which can’t be called to be a deception but it actually is.
Premium member sales:
This one you might have seen while shopping with Amazon. If you are a prime member, you can get additional benefits when compared to the non-prime members. The deals start for these guys a few moments earlier to the others and these members have access to additional discounts as well. To be honest, these things are less tricky than others but still, for countries like India where the prime membership is quite less, this is worth going for, though they get some huge profits on those subscriptions. That’s because there would be close to 50% of those who don’t take advantage of their memberships.
“Only for you” Sales:
Sometimes some of the offers are offered to you in a personalized email or a text. These are said to be exclusively offered for you. But on the backstage what happens is, these sites send out these offers at a different time to almost everyone. This way these brands start building a relationship with their customers. This also gives you an impression that you have a good connection with this particular e-commerce site. So, before you ever start thinking in that perspective, understand that there are a million others who have been purchasing from them and you, in particular, are not an exception.