For every business that runs on the digital media are worried about the Google Rankings. Which decides the future of the Business whether it will be a hit or whether it will be a flop. Any business running on the internet platform it is important to have a good Google ranking to reach a lot of customers.

SEO image

Below are some of the important SEO factors for Google Rankings:

URL ACCESSIBILITY

The aim is here to let the Google bots come to this site. Understand that this is the unique content. Which will ultimately help the viewers by giving required and necessary details? That’s not it should make them able to understand all the images, videos that are posted on the website. This also includes all the embed and everything that is related to work. Which should be detected by the Google bots. So, it is always recommended to have a website URL which can be detected easily by the bots. And not only bots but anyone who is searching about it.
This Crucial in SEO because without this no works even start.

PAGE SPEED

The speed of the site is considered as one of the important factors for SEO ranking. Google always gave emphasis on the customer experience. The fast loading pages are more visited by the viewers than the slower loading pages. This is where the page speed becomes an important factor.

The speed of the page should be high in not only desktop but also in mobile phones. Because mobile phones have an important part of people. People are more using the mobile phones than relying on the desktops, laptops and tablets.

Google has already announced the search engine algorithm update based on the speed of the page. And this thing has already come into action from July 2018. Which means if your site is not speeding enough then your Site would be penalized. Here, is the Google testing tool to check the speed of the site.

google page speed

KEYWORDS

Keywords are very crucial SEO factors which affect the Google Rankings. Here the first step is to discover all the required keywords and phrases that are related to your topic. There are a lot of websites which help you in finding out the keyword related to your topic like UberSuggest, WordStream, MOZ etc.
There will be some problems which your organisations and the people in that are may be trying to solve. By the use of this specific keywords, the problems can be solved. What you have to do is keep a primary keyword. And have some of the Secondary keywords and follow the what the searches are more about. Whereas, the intention behind all these keywords should be the same and should land the viewers to the desired and that single page.

KEYWORDS IN DIFFERENT SECTIONS

Keywords are not meant to be in one section that is in the main content. Below are some areas where the keywords should also be concentrated:

  • Use the keywords in the title tag. Because the Title meta tag is the strongest from where you can boost your site for the increased number of Google search rankings.
  • Using the keywords in the meta description. To have a keyword oriented meta description for SEO stuff is very important. It is crucial while the Googlebot search for the required keyword.
  • Using the keyword in H1 tags. As it is the title of the content it serves as a relevant SEO factor for the search rankings.

MOBILE SEO FACTORS

The top SEO factors involve the Mobile SEO in it and are being considered as an important aspect. People always keen to use those items which will make their work easy and can be found immediately. And if you have a web page and that is mobile friendly then no one can stop it from being successful. People being more relying on the Smartphones it has become an extremely important reason for Google to an emphasis on Mobile SEO. And most of the Google ranking results comes from Mobile searches.

mobile usage statistics

(source:backlinko)

When it comes to Mobile-friendly Google ranking. Here also comes another aspect that is social media. Which has a huge people base! Here also Mobile SEO becomes an important factor. You can check here

Google testing tool image

Google testing tool image

Because most of the people use Mobile phones for accessing it. Even according to Google it gives emphasis on Mobile users experience than any other media. Below are some of the SEO ranking tips for the mobile phones.

  • If you have a very responsive site then it should resize itself according to the device in which it is being used.
  • Using easily identifiable fonts for easy accessing on the big small.
  • Web pages that are easy to access and navigate.
  • The content on the page should be precise and should not be hidden by any AD’s.

These all tips help in minimizing the bounce rate for the particular web page and help it rank higher in the Google search result.

CHECK GOOGLE SERPs

This is an important step because when comes to increasing the site search rankings. It is always advised to do the background research. Perform a query and see what comes back in return to you. And then figure out what Google thinks to be relevant enough?
Always try become the best by filling up all the holes. Where the search is there but no relevant replies to it.

CREATION OF QUALITY CONTENT

content marketing
One of the most difficult and important tasks is the content. Creating the content because the content is considered as the king of any website and the digital source. Whenever you reach a website and open it that first thing you can see is the content and the website design.
It is important to make the best content to make the top websites. A person who connects well with people and write the contents with utmost care and amplification. And the content should connect with everyone and with every age group.

LINK RELEVANCY

Whenever the content is complete try to give backlinks and internal links it is also known as link building. Backlinks or external links are those links that are the quality links given to the other sites. From which some reference has been taken or who give relevant and related information.
Internal links are those which are then given to the own websites. Or to those blogs that are written in your website and are related to the present topics. Linking is the best way through which you can promote your site in some others and vice-versa.

CLICK THROUGH RATE

CTR or the Click Through Rate is nothing but the ratio between the number of times a search result was being clicked to the number of times to show up to the customers. According to the Google analytics, it is considered as this is the base on which Google more rely on. And because of which the search rankings increase. It is considered as one of the major reason that is responsible for the rankings in the Google.

Increase in the CTR can boost the rank of the site in the Google Analytics. And is an extreme reason that is considered while ranking the web page. For the purpose of listing Google, it expects for the certain CTR. If we take the examples the keywords which are hugely used have 50% of the CTR whereas the not so much used keywords have 33% of the CTR score. You can check it by using the Google Search Console.

Google console search

Here, you have to enter the URL of the webpage you want to see the CTR for and then proceed accordingly. After which you can get the related Clicks in the following way.

Click through rate report

DOMAIN FACTORS

SEO checklist
The domain factors are also not so much reliable enough. Because even it can also affect the ranking of a website in the Google SEO rankings factors. Below are some of the domain related issues:

  • Domain registered should be trustworthy because Google considers it for a whole year.
  • History of the Domain. As you may not be the first person who has used the domain. And if in the past the domain has been penalized it can affect the Google rankings.

Domain Age also will play major role in SEO. You can check domain age.

SNIPPETS AND SCHEMA MARKUPS

It is not necessary for all the cases. In some case where there is a use of Google News or in that case where you use the images and videos. Or, in that case where you have to use the Featured Snippet and Featured snippet visuals. With the credits and even want to add the visuals of the travel trips you have been to this all is done by the Schema Snippet. Some examples of the Schema are listed below:

Example for JSON-LD Schema

<script type=”application/ld+json”>
{
“@context”: “http://schema.org”,
“@type”: “WebSite”,
“url”: “http://example.com/”,
“potentialAction”: {
“@type”: “SearchAction”,
“target”: “http://example.com/search?&q={query}”,
“query-input”: “required”
}
}
</script>

Example for Micro Data Schema

<div itemscope itemtype=”http://schema.org/WebSite”>
<link itemprop=”url” href=”http://www.example.com/”/>
<form itemprop=”potentialAction” itemscope itemtype=”http://schema.org/SearchAction”>
<meta itemprop=”target” content=”http://example.com/search?q={query}”/>
<input itemprop=”query-input” type=”text” name=”query”/>
<input type=”submit”/>
</form>
</div>

SITE MAPPING

All the pages that are in your site are being indexed by the help of the sitemap. It is the most reliable and simplest way to tell Google that what your website has? What you work upon? And how you work? It includes all the details even the minute while Google sends its bots. This is another important SEO factor to increase Google Rankings. Always give a user-friendly mostly mobile-friendly site architecture. Below some of the ways to tackle it:

  • Using multiple menus on the web page. Never ever stuff a lot of things in one menu. Always try to keep it clean and easy to understand. Divide it into different parts and subsections by keeping it more specific.
  • For different categories using the drop down, menus are the best option.
  • Using categories and subcategories are the best option.
  • Keep the Site search option on the site where most of the people can easily see it.

HTTPS SITES

Switching to https is not that much necessary because having the http will not harm the site in any of the ways. In the year 2014 Google announced that https will be considered as the ranking signal. This is the point where a lot of attention is required. So, it is better recommended to change to https than being in HTTP.

Later, Google started taking the flag all those web pages which used to take the passwords and the credit card details in a not so secure way in the URL bar. After which in the year 2018 Google announced that all the https sites are valid rest all will not be considered. That is when Chrome 68 was introduced and it marked all the http sites as the “invalid” or “not secure” websites. If it is not done in a right way it can bring up a lot of issues with it.

If you already have an https and want to run an audit and check the web page if it has any issues or not. This Google website auditor can be used for it. Here you can log in and use it for the auditing purpose.

Follow Latest Google Algorithm Changes

You can check the status of algorithm by following this link

Varshita Muddana
Varshita Muddana

Having a keen interest in writing from college days. I have been writing articles, blogs about various aspects. Presently working with Softscripts Solution Pvt. Ltd. as a content writer. Diving deep into the on-going technology and writing about it is what I do!