Advertising and TV in India have become huge even if the digital media is slowly trying to take the attention of the citizens. However, the Indian Market Analysis says that India is the second fastest growing Ad industry in the world after China. Not just the TV Advertising industry even the Television industry is expected to increase a lot in the upcoming years. India is on the verge of making a lot, in Television history. While the TV forecast or future TV has a lot of new things in the bag.
To make the TV industry and the Advertising Industry easy for all. We made a report that explains in details about the Television and Advertising industry and the market analysis in India. It also includes the forecast for the future, about how TV companies should adopt new technologies to be in a race.
However, to make this report, we did a lot of background research. We had a team of researchers who did background digging, gathered the required statistic, collected even the very minute information that helped in making this report.
CONTENTS IN REPORT
This report covers all the main aspects that will help a TV organization and an Advertising agency to know the latest trends in India. It includes all the substantial information such as: TV Industry:
How is the TV industry growing in India?
What type of TV’s are penetrating in Indian Households?
Usage of CRT and LED days in Indian Household.
How is digital media giving fierce competition to the TV industry?
Advertising Industry:
It has increased Advertising agencies in India.
How is the industry saw growth in India?
What is the Penetration of Ad agencies in Indian Households?
What are the TV viewing habits of Indians?
TV and Advertising trends:
How the advertising agency and TV industries can find the trends and target the audience?
How the TV industry in India looks?
What are the factors that are affecting the TV industry?
Which type of content is king on TV?
In India which is the best time for showcasing the Ads or what is Prime Time?
It contains a brief explanation of Drama Marketing, a favorite genre for Indians.
Major Events in 2019:
We are concentrating on some significant events in India 2019.
How to do advertisements and TV sales increased during the Cricket World Cup?
What are the main ingredients that will make people stick to TV in IPL?
How the TV buying rate increases during the cricket season?
Future of TV
What is the Forecast of the TV industry in India?
What all new technologies the TV industry should adopt to be in a race with digital media?
These are some of the essential things that everyone in the TV industry and Ad agencies wonder for, to make your work accessible to read this complete report. It involves all the in-depth market analysis for TV and advertising industry.
MAJOR EVENTS
This year there are a lot of major events going on in India which include Indian Premier League (IPL), Cricket World Cup, and General election. All this gives a fantastic opportunity for the advertiser to grab the market and make the people stick the TV.
However, it is even expected that advertising expenditure this year is expected to rise by 15.8% which will sum up to become Rs 72,662 Crore. This clearly, indicates that advertising platform this year will financially rip off all the records. While this year is a big one and will bring a lot of new milestones to India.
Not, just the major events such as General Election, IPL and Cricket World Cup even the advertisers should concentrate on various other important things that will stick the audience to the TV. This reports will give you complete insight into the trends that the advertising industry should always check on.
The trends include things such as when to concentrate which region people. For example, in the morning time, the people of South India watch a lot of TV which becomes a prime time for them. While for the Hindi speaking people the Prime Time is evening time. This is something which helps a lot to the advertisers and concentrates only on the specific region at that particular time.
FORECAST
We didn’t just end here; the report even contains Forecast for the TV industry. The future of the TV industry is nothing but the Programmatic Tv that will show the Programmatic Ads. Soon, if the TV industry will start having the Programmatic Ads, it will begin giving a fierce competition to Digital Media. Programmatic Ads is a step ahead of the standard Linear TV that we watch daily.
Programmatic Tv will have the Over The Top (OTT) and Video On Demand (VOD) option that will make people fall in love with TV all over again. A programmatic TV will also have the Programmatic Ads, which comes on the screen in a similar way how we can see in the internet platform or any social media. We can see the ads on the bottom or top of the screen and in the left or right side.
If you want to check the advertisements, you can click on the ads on the screen, or if you don’t want to watch it, you have to leave it like that the announcement will go away. Soon the TV’s are going to change, and we will be adopting smart TVs with excellent features.
As an end note we can say that if you read this report, it will surely give you a deeper insight into the Indian TV market and Advertising industry. However, we will also get to know what we need to follow and what we were following until now. It is handy with all the statistics and numbers being correct to our knowledge.
Below we attached you the PDF of our report TV and Advertising Market Analysis Indian Forecast 2019. After reading it, if you find out any glitches, please do revert to us we will glad to fix it. If you have any query regarding this Tv and Advertising related thing and need our help, we will provide you the best solution.
Please do leave your valuable feedback about the report in the comment section below!
The past year has been a tumultuous for many brands and marketers. Deterioration of trust and slowdown of organic reach has forced marketers to dive deeper and deeper into paid strategies.
One of the most relevant and exciting trends in the sphere of digital and especially social media marketing is the trend towards video. The trend isn’t merely being driven on the consumer side, but is also being heavily inspired by technological forces.
Thus it isn’t just speculation in regards to where we’re headed to in the world of video marketing, the data is clear – it speaks for itself. Video is the future, and we’re only at the beginning of the video world. This year is definitely the video’s time to shine.
In this article, I’ll explore the video statistics on the consumer side and two primary strategies that businesses of all sizes can start to adopt in regards to their social media marketing on social media to maximize their ROI.
Video statistics on the consumer side
Source: Oberlo
Millennials between 25-34 years old consumed the most video content online. More pertinently, in the United States, most of this video content was consumed using a mobile device and consumption of video content has been steadily growing over time.
Turkey and Saudia Arabia rank highest, with 95% of all their internet users watching online video content on all devices. More and more video content is being viewed now than ever before. Naturally, video content on social media is a favorite.
Whether on blogs, Instagram or YouTube, consumers are expecting more video content. This statistic alone shows how videos are getting popular over time. With video becoming a significant influence on consumer decisions, it comes as no surprise that video content drives purchases.
Are businesses over-saturating the internet with content?
Perhaps.
There are 1 billion blogs today – that’s one blog in 7 people!
The text sphere is without a doubt over-saturated, but the digital marketing world is in a state of constant change and evolution, and content marketing is projected to continue growing in 2019.
One of the fastest growing trends in the content marketing sphere is video. The benefits of video-based content are clear – it’s more personable, people get to know you, your personality, and your company in a better way.
Now that you’re convinced that video is the future, you’re probably thinking of the barriers your business faces to capitalize on the video content marketing world.
Break down the barriers and embrace the era of the ready-made, ad-hoc appeal of video
Many brands fear video content because of the belief that videos need to appear well-produced. They fear that they don’t have an event that’s “sexy” or exciting enough.
Embrace the ready-made. But what exactly is ready-made?
Some people think (Merriam-Webster has this as one of their definitions) that ready-made is synonymous with lacking originality or individuality. This has led to many brands trying to challenge themselves to create creative video content, which is severely limiting.
This is the era of the ready-made, the age of the decentralized ad-hoc approach to everything. Forget perfectionism. If you aren’t embarrassed by your first video release – you’ve released it too late.
Creative content exists as a result of the many iterations that came before. Analyze what’s working, test, trek in the same direction and take a sharp turn to align with your business’s vision.
User-Generated Video Content & Content from Micro-Influencers
My e-commerce fashion brand heavily utilizes micro-influencers and user-generated content (UGC). We know that organic content works best; we know that our consumers love to see content from real people.
The reason we work with micro-influencers as opposed to more massive influencers (apart from budget) is that they usually have the time and enthusiasm to commit to a more extended program of content.
We’ve been pushing our video content agenda by asking micro-influencers we work to create short video content with full creative freedom. We then repurpose these videos for our various social channels and promote them with small budgets.
Incentivizing UGC
UGC isn’t a new concept, yet it seems marketers are only starting to realize it’s potential in creating online buzz.
UGC isn’t only the best free marketing for your business ever; it increases brand engagement, builds a community and creates social proof and trust amongst potential customers.
Unlike influencers, creators of UGC aren’t partners of the brand. They’re not contracted and are more like fans than professional partners.
88% of consumers trust online reviews written by other consumers as much as they believe recommendations from their contacts.
74% of consumers rely on social media to inform their purchasing decisions.
Now, you might have doubts about the quality of videos created by your customers. Not all of them will be usable, and most likely none of them will have studio production value. That doesn’t matter.
How many viral videos were shot with an iPhone camera?
How many influencers rely on their smartphones selfie camera to communicate with their audience?
The statistics show that 70% of millennials don’t even turn their phones horizontally when watching videos on mobile. (AdNews)
Consumers like original content and content is king. It doesn’t need to be hugely groundbreaking content; it needs to be relatable.
Live Video
New technology is continuously driving the evolution of digital marketing. One of the largest implicating factors for live video is the rolling out of 5G this year.
5G on smartphones means high-quality live videos that don’t lag. It also means instant download/streaming of video content.
A hugely under-valued sphere in the digital marketing world is live-video. Many brands have been extremely sheepish in this regard.
What content should they share? Are their day-to-day operations exciting enough? Are their events sexy enough? These are the wrong questions.
Your consumers want to know everything about your brand. They want to see behind the scenes. They want to see what’s going on. They don’t care if the video was shot on the iPhone, or if it was shot with a 4K Red camera.
What is the ROI of video marketing?
Source: Oberlo
This will differ from business to business, but the most straightforward and quantifiable returns are sales, website traffic, and followers.
If you take advantage of UGC and micro-influencers, you’ll need a minimal investment to start creating video content. More of your budget will probably go towards promotion.
This means you essentially have nothing to lose so don’t get discouraged if you don’t see instant results. Your ROI will only be realized through patience. Put in the work, experiment, measure your video marketingto see what works best and keep doing that.
Final Thoughts
Remember when we wrote about how video claimed 80% of all web traffic? Well, we’re beyond that now, and content marketing departments in businesses are growing.
If it isn’t already, get on board the trend and give your consumers what they want. Don’t be discouraged by false barriers to entry. Technology has broken down most barriers, so embrace it and capitalize on the ready-made, ad-hoc decentralized method of putting out content.
Many businesses now have seen the value of keeping up with the times, that is, having a visible digital marketing agency and maintaining that presence to gain more audience. It is almost rare nowadays to see businesses with very little online activity. At most, they have beautiful websites with complex graphics with multiple pages. At the least, they have a social media page like Facebook or Instagram.
There are many factors how this came to be. One, and quite obvious, is the immense boom of the internet in recent decades and the subsequent transformation in human lives that resulted after. Global telecommunication network made improvements at an exponential level. This, in turn, made accessing online all the more available to a larger population.
Effects in Business
A significant sector of our society that greatly benefitted from the astronomical rise of the internet is the business sector. It paved the way to so much more possibilities never achieved before like online banking, faster money transfers, and greater support for electronic money. For this reason, many companies have been able to expand their reach and services in a number of the way through the internet. But this also requires that they jump in the bandwagon and increase their visibility online.
The Rise of Digital Marketing
Digital marketing became even more critical when the internet gained more traction. Now, most businesses have partnered with an excellent firm to help them grow their company. If you want to start building your online presence and achieve success for your business but don’t know how to do it, here are some helpful tips to get you started.
1. Determine Your Goals
Before you consider hiring a marketing agency, you first have to determine what you want to achieve. This means setting your goals such as:
Do you want to increase traffic?
Do you want to increase revenue?
Do you want more engagement with your customers?
Are you offering a new product or service that you want people to know?
Setting your goals could benefit you and the potential marketing firm you will hire. For one thing, it will make it easier for them to plan something if the goal you have given is clear. It can also make lots easier to implement the plan and to track the progress. For the business owners, it could save them money having already known what they want.
2. Do Your Research
I can’t strain the excellence of research enough. With how much the internet has permeated daily human activity; there is no excuse not to be informed. And like all research, you begin with Google. Some keywords you can use include “digital marketing,” “search engine optimization,” “organic traffic,” “increasing conversions,” and many more.
The industry is saturated digital marketing agencies all claiming that they offer solutions to your problems. These claims might be right, or they could be unfounded. The only way to find out is to know more about these agencies. Things to consider while deciding on an agency include:
Services offered
Past projects and clients
Online review and referrals
Years in operation
Note down your list of potential agencies to three or four. This way you can align your goal with the services they offer before getting in contact with them.
3. What Are Their Strengths
Many agencies specialize in the type of digital marketing service they provide. Some might be good at paid advertising while others are good at search engine optimization. Make sure that the agency is well-versed when it comes to what you want to achieve with your business. It’s often very common for agencies to over promise on some of their services yet unable to deliver results. This is something you want to avoid. It is not only a waste of time but a waste of money as well.
A real experienced and professional firm will do things different more than agree and promise you. They should be creative and offer their expert opinion when you present them your plan. They should also do their research about your product or field. Some clients prefer not to partner with a firm that has been marketing in a specific area for too long.
4. Let’s Talk about Price
Now we are at the point where most people would consider a sensitive topic, money. This is, however, one crucial aspect when looking for outside help or third-party contractor for the business to grow. It is always essential that you as a client set a budget for digital marketing and that the firm you decide on can work with your budget. There wouldn’t be any point in pursuing the services of an agency if it is above your set budget.
In most cases, the final price will be determined through negotiation before any contract will be signed. What is important to remember is to give yourself some flexibility. It’s very rare for any agency to meet your exact budget, but with some smart negotiation practices, you can even come out of the deal paying less than what you expect.
5. Ask Questions
The last phase on deciding on a marketing firm usually involves a face to face meeting to flesh out the small details of the plan. Take this opportunity to voice out any remaining questions that were left unsaid. While doing your initial research of the company and you saw some points of interest about them, this is the time to clarify and for them to supply you with the answer.
Some past practices that you’ve discovered could be clarified at this point. You can ask them about the number of employees that will be assigned to your project. You can even ask them to give you more details on other projects similar to yours that they have done in the past. This could include:
Negative reviews in their history
Feedback from previous clients
Certificates and awards
Seminars and conventions attended
Years of experience in handling a similar product or field
Think of it as a job interview with the firm as a potential employee and you the employer. You will be spending some time and resources with them so it is only right that all your unease should be put to rest.
Selecting the best digital marketing agency to help your business improve is not easy. It is a huge endeavor, one that requires a lot of planning and decision-making. But what would greatly help you is if you come in prepared with as much information as you can get your hands on? Remember that at the end of the day it is your business on the line. Any mistakes, whether on your part or their part will inevitably affect what you have built up.
Conclusion
Nowadays, running a business is never easy. There are more tools available at our disposal than ever before, more methods and theories and style to help us make it successful. While many may consider this a good thing, there are some drawbacks associated with it. They can’t all be used and expect to get good results. What is important is to learn how to use these tools, methods, theories to our and our business’ advantage.
Email Marketing is an effective tool to promote your brand and company. The traditional ways of communication are still email marketing. There are email marketing principles which when followed drive good results to your website. However, the future of email marketing is very promising and can build a good relationship with customers and the company.
By following proper email marketing principles, you can get noticed in the competition with many email marketing tips. Staying well connected with the existing customers, thereby generating the leads for new customers. In fact, there are many free email marketing software you can use to attain the expected outcome.
Is Email Marketing Effective?
Of course, yes. Email marketing is as effective as the present social media platforms. Therefore, is very essential for small scale business.
For example, if we can an email. What do we do? We either readjust the outlines or mark as spam. It seems that they do not feel like opening the email. The emails do not shout out “open me” or “read me”.
Consequently, email marketing principles include all the email marketing strategies where it strengthens customer- client relationships by reminding you to send emails regarding the existing offers, upcoming events, not to miss clearance sales and many more.
Now, let us see to send email marketing principles depending on the type of emails you are sending. Eventually, each organization needs different email marketing tips.
What is Email Marketing Tips?
Email Marketing tips are critical to consider the main structure of the email. Major targets are achieved by thoroughly following the email marketing tips. You should follow certain tips to impress the customers on a single go that guarantee good success rates. Let us look at the main aspects of email marketing.
Content is king:
Whatever email you are trying to frame, the main hero in the email is the content. Plan the content carefully. However, by segmenting your email lists through the reader demographics makes your work easy. Provide with the simple and plain content. Always the simplicity wins. Do not overdo the content and confuse the customers.
Keep it entertaining and traditional:
Keeping emails the same traditional way is equally important to keep your emails interesting and distinctive as well. However, you should sound that you create an email as if it real. It should not sound like an automated message. Keep it entertaining. Email marketing tips should not sound that your email is forwarded by a marketing machine. If here, you made a difference, then you won half of the battle.
Irresistible subject lines:
You should make sure that your emails are personalized. Sending a high volume of emails every day is no easy work. First, speak to the readers and then tell them you are sending an email to their inboxes. This way, your sent email will not go unnoticed and will take out time to read and respond.
However, these above mentioned key points are the main deciding aspects of successful email marketing. Always encourage the readers to respond to your emails. Listen to what your subscribers have to say.
What is a Free Email Marketing Software?
With free email marketing software, you can send emails in bulk for a certain limit or a limited number of subscribers. Each free email marketing software has a specific limit for the number of emails to be sent to the list.
Below given are the well -known free email marketing software used to develop your small business. However, each free email marketing software is different from each other.
Mail Chimp:
MailChimp, after its major breakthrough in 2014 is back in action with a podcast marketing campaign. However, MailChimp is the most widely used free email marketing system for small businesses. There is an estimation of over 16 million users. In a recent email marketing survey of 60 small scale business owners, it has received rave reviews.
However, MailChimp free plan is for up to 2,000 subscribers and 12,000 emails per month. MailChimp integrates well with WordPress, Twitter, Facebook, Magento, Salesforce, Google Analytics and many more.
Mailjet:
As the name suggests, it is going to work fast. The company head office is in Paris and operates in more than 150 countries. In short, Mailjet is a one-stop solution for email marketing. Its free plan includes 6,000 emails per month or 200 emails per day, for unlimited contacts.
However, there are no limits in contact list even for a free plan. The user interface is anyway simple and user-friendly.
SendPulse:
SendPulse is a newcomer to this email marketing industry. Since 2015, SendPulse has received a lot of positive feedback. However, it offers a very generous free plan. SendPulse also offers SMS text messages and web push notifications for an additional charge. Therefore, it will offer 15,000 emails per month for less than 2,500 subscribers for emails.
Benchmark:
Benchmark was found in the year 2004. This focuses on basic email marketing and works best for creative people. The best part is Benchmark is available in 8 languages. In Benchmark, free plan is available as a life plan for up to 2000 subscribers and 14,000 emails per month. You can add additional features like automation, A/B testing and list verification. Benchmark is a clean template email marketing service with user-friendly interfaces.
SendinBlue:
SendinBlue is a truly a colorful email marketing service from France. Therefore, SendinBlue has been in this industry since 2010. It also offers services in English, Spanish, French, German, Italian and Portuguese. However, 9000 emails per month, 300 emails per day to unlimited subscribers. SendinBlue offers very simple automated text messages.
What is Email Marketing Example?
Well, there are many success stories for email marketing which shows that with proper planning and email marketing principles, you can do wonders in the targetting the audience.
One of the best and simplest examples of email marketing is Charity.
charity: water
This is an Email Marketing Campaign for donation Donation Progress Update. When you talk about email marketing, often forget about the transactional emails. However, these transactional emails are automated emails in the inbox after a series of actions on a website. This would include filling a form, to purchase a product, or even updating on an order. These are nothing but text emails sent by email marketers.
Well, coming to the email marketing example Charity: water has taken an innovative step towards the amount of donation you give.
Suppose, when some X donates to a charity which is a water project. This money will obviously take a long journey until its purpose is fully filled.
Most of the charity organizations will take the amount and just leave. On the contrast, this Charity took an initiative and uses the automated emails to show the X (donors) how the donated money is making a journey and impact on thousands of lives.
However, with the emails and the timeline emails, you will know where you are in this whole process and can move on with things once reading the track of your hard earned money.
charity: water took an alternate route. Once someone donates to a charity: water project, the money takes a long journey. Most charities don’t tell you about that journey at all — charity: water uses automated emails to show donors how their money is making an impact over time.
With the project timeline, you don’t even really need to read the email. You know immediately where you are in the whole process so you can move onto other things in your inbox.
What are the Principles of Email Marketing?
Email marketing is not just merely blasting out emails to a bunch of email addresses. But, it is a process which involves email marketing principles to make each contact list as the asset to the company.
Let us look at some of the email marketing principles for effective small business growth.
In the right way to the right audience:
You should be completely clear in the mind that, what audience to target at the specified right time.
Suppose, take a real estate agency. Now, the agency will have to send emails for both the buyers and sellers along with the prevailing offers, the homes nearby, the shops nearby and much more.
You can reach more audience, by sending out emails and can get more response. Weekly emails or bi-weekly emails should be sent to make customers remember and make a CTA.
Communicate as if you are on Social Platform:
If you treat email as a simple flyer, then even the customers will just ignore as spam. Therefore, to make a difference in how the customers react to the emails, keep them to the relevant topic. Specify the actual reason to communicate in the description.
Plan the content in such a way that the customers should go through the whole email. Don’t forget to add taglines like “call us on”, “for an easy explanation, give us a call” so that the customers revert to you.
You can also add, customer testimonials as advertising emails. Thereby, creating trust and reliability.
Add relevance to the content:
Whenever you are composing an email, always make sure that set your words straight out in a polite way. Readers feel it bore to go through the long emails and sometimes they mark as spam.
The emails you send out should be clear and reach the audience in a timely manner. Also, do not overdo the emails. You should plan in such a way that, the emails you send are informative.
Building relationships with email marketing:
You can build good customer – client relationships with email marketing. As a medium of communicating, email has remained in the top. Write a personalized email, and touch all the topic you would like them to know. Always be welcoming. You can compose an email kile you normally talk to your customers. This way, the customers will feel interested to go through the email and thus have a healthy relationship with the
Segment the audience:
After days of email marketing, you will see a group of readers who will actively participate and respond to your emails. Target them and funnel the conversion rates in favor of your company.
However, you will also come across a few groups who will read but do nothing. This is the right time to target them and convert them into the customers. Segmentation at this stage is very important at this stage, to rule out which segment of customers expect changes for betterment.
Data Etiquette:
The major concern today is the privacy of the data. Make sure you follow data etiquette so that the customers will be delighted to listen from you. Give them a chance or mention them that, they can unsubscribe to email anytime. This phrase is strong enough that they will feel secured to receive an email from you and to read and respond to it.
Final Keywords:
Finally, all these email marketing principles and email marketing tips when followed according to a proper plan and execution will fetch outstanding results. However, marketing is a tricky beast. Everything in email marketing principles is trial and error methods. By eliminating the process that didn’t work and coming up with new ideas is what business is all about.
Let’s be honest, maintaining a business can be incredibly challenging especially for small business owners that have to stay connected with their customers and still keep up with their business processes. If this sounds like your situation, it’s time to adopt automation and free up some of your valuable time and resources. An excellent place to start is marketing automation – a set of activities that, if conducted properly, can enhance how you engage with your market and also enable you to build your brand.
Unlike in manual marketing campaigns, automation tools help you run your activities in the background while eliminating repetitive tasks that derail efficiency in a business. In some cases also, automation directly engages your customers thereby minimizing your day-to-day interactions to tend to consume your already constrained time and other resources. Put just; it’s like having another business partner who works round the clock.
Are you looking to automate your email marketing and scale up your digital campaigns? You may want to consider MailChimp which is easily the most popular tool for sending bulk emails and setting up autoresponder sequences.
Read on to understand how you can leverage this software to grow your client base and ultimately increase business sales.
Before that though.
How does MailChimp automation work?
Picture this – you’re in the process of setting up a new campaign to introduce your newly launched product or service to your mailing list. With a few hundred or even thousands of subscribers to reach, it would be practically impossible to make significant sales contacting each manually. How many emails can you (or even your team) send in a day if you were to do this?
This is where an automation tool like MailChimp comes in. For starters, this software comes with pre-set automation based on common shopping events such as order notifications and abandoned cart series. And if the pre-built options don’t offer what you’re looking for, MailChimp allows you to create custom automation based on your unique preferences.
MailChimp also helps you buy, run and manage ad campaigns across multiple platforms like Facebook and Google. This way, you can target an even wider audience that goes beyond your mailing list and organic web traffic.
Automation supports every phase of your customer’s journey
Understanding the process of converting a lead into a prospect, and finally to a buying customer will help you provide the right information at every stage of your users’ journey. To be able to do this, you need to personalize your marketing campaign using automation software. No one wants to receive generic content that hardly solves their unique problems or meets their needs. This is why tools like MailChimp enable you to segment your email list so you can send relevant offers and solutions to different audiences based on their exact needs and preferences.
For example, if the marketing aim is to connect with newly acquired prospects, you can use Mailchimp’s data-based and welcome message automation to reach and welcome them onboard. On the other hand, if you want to make more sales, consider using the abandoned cart and product follow-up automation. You can also set up a customer re-engagement automation to bring back old clients by sparking their interests in your products.
Tracking your campaigns
Monitoring the performance of your email campaigns is probably one of the most comfortable and most exciting parts of email marketing. After you send out your bulk email, the first thing you need to monitor the number of subscribers who successfully received your email. You also want to know the name of recipients who opened it as well as the types of links that attracted the most clicks.
From here, you can track your conversions, purchase details, and total sales from MailChimp’s reports section. With this information, you can rethink your campaign’s strategy and probably look for ways to make it more productive. Tracking helps you identify the behavioral patterns of your subscriber base to improve on future mailings.
Also, apart from Mailchimp’s inbuilt tracking feature, you can track your campaigns by adding e-commerce integrations or third-party tools such as Google analytics in the tracking section. This way, you can compare your reports and gather extra data that you’d otherwise have not acquired using one tool alone.
Re-engage past customers
Mailchimp’s re-engagement campaign provides a perfect opportunity to identify subscribers that are not responding to your emails. Even better is the fact that the tool also facilitates easy reconnection with them as you aim to win back their attention.
Here’s how you do it – using information from your MailChimp’s reporting tool, create a listing of subscribers who have not been opening your emails during a particular period. Once you have this list ready, send an enticing email hoping to give them a reason to come back and check what you have for them.
If after a few more reconnections attempts a section of the dormant subscribers still can’t seem to react, the best idea henceforth is to remove them from your mailing list and assume they’re no longer interested in hearing from you.
Run ad campaigns on social media
Let’s talk this out – social networking has played a significant role in the success of much online business. Indeed, this is one channel you should be targeting if your digital marketing is to scale up and reach a broader market. An effective way to maximize social media reach is by creating paid ads and running them across significant platforms such as Facebook, Instagram, Twitter, and LinkedIn.
MailChimp and various email marketing tools permit you to build and run social media ads with an added advantage of reaching your email listings. Another advantage is that you can quickly reconnect with people who have in the past unsubscribed from your list through social media ads run through these tools.
Leverage the power of MailChimp integration.
One of the simplest ways to get the most out of MailChimp (and pretty much many other tools) is by integrating it with compatible tools and extensions. For example, MailChimp seamlessly integrates with numerous tools, most which you possibly use daily to run your online business. Do you use PayPal, a CRM software, or run an e-commerce site using Shopify? You’ll be glad to know that all these syncs with MailChimp.
This Pipedrive integration is one such utility that allows you to send highly-targeted and personalized emails to a specific group of customers. All you need is to define your segmentation criteria in the Pipedrive CRM, scroll to the bottom of your list, and hit the Mailchimp button to export these contacts. As a result, you’re able to save on time, minimize spamming, and more importantly, boost your sales and conversions!
Conclusion
With modern tools like email marketing software, it’s easier than ever even for non-techies to automate business processes and streamline their digital campaigns. Putting it all together, sales and marketing automation brings you three essential benefits for fast business growth;
Allows you to find and close better deals.
Enables you to deliver the right messages to the right people on time.
Helps you cut on administrative tasks so you can focus on other more critical business processes.
There is always a whole new world of possibilities for both small businesses and large enterprises that integrate powerful automation technologies like MailChimp in their processes. Make the switch today if your goal is to start roaming with the big boys!
