How search engine optimization (SEO) tools can help your business?

How search engine optimization (SEO) tools can help your business?

Everyday new business is coming in the market. The aim of the original, as well as the old business firms, is how to attract the customers, sell the products and services to them, and earn a profit. If this were an easy task, then the business organizations that are in the industry from many years would not have changed their working style and methods.

They would have applied or used the same old traditional methods or strategies to get success. But what they know and have understood is that they need to change their working behavior, not for the customers only but also their survival, progress, and growth.

Things are changing at a much fast speed then what can be predicted. The taste and preferences of the customers keep changing now and then, and this is not just because they like changes but because they have more options nowadays.

What companies do about search engine optimization (SEO) tools

Industries know that they can quickly get a substitute for the tools. Which they use to purchase earlier and this has become possible because of the establishment of new companies and industries which are entering the market. Though the customers are getting a lot of benefits or advantage when the new companies come in the market, the biggest problem is faced by those companies which are already there.

The old companies face a lot of problem and competition because of all these things. When the organization finds that the game is increasing day by day, then it is left with two options first to cut down the price of the products and services, second, companies have to shut down their business.

As a business owner if you are also facing such kind of problems and looking for some effective ways. How you can deal with these situations and survive in the long run, then you should use the search engine optimization (SEO) tools.

To check more about it, you can check the related websites such as liberty lending. It will give you more information and knowledge about the SEO tools and how you can keep holding your customers even in the fiercely competitive market situation. However, it always considered to be important to have basic knowledge about budgeting before you make a strategy for SEO.

Importance of search engine optimization tools

Search engine optimization or SEO is the most effective way to optimize your company’s website. It also enables to improve the ranking on the different search engine ranking pages such as Google, Bing, Mozilla Firefox, Yahoo, etc. It is the best ways to increase traffic towards the website of your company, and also it’s quality too.

You should make all the efforts to make your company’s website and mobile app fast, user-friendly for the customers. Including much simple and easy to navigate. For marketing and advertising your company’s products and services, SEO marketing is more crucial than ever.

How to check SERP for a website?

Search engine optimization or SEO can quickly help you to fulfill your company targets and achieve great results in the future. If you have an online store, a website, social media pages, or blog.

The customers who are looking for the kind of products which you are selling online they will click on the few suggestions which will appear on the first pages of the search engines. They don’t have the time to check all the tips. It is essential for you to see that your company’s website rank is right on the search engine result pages. This will help you in improving the experience of your users or visitors.

If you want to promote your website on the social media pages, then you can easily use the search engine optimization tools for that. The different SEO tricks can help your business. If people can easily find your company’s website, they will surely try to know much more about your company, the products, and services which you are offering for sale and what you can give them in the future.

The type of SEO tools and methods which you are applying for promoting your company can quickly help you to stay ahead of your competitors.
In simple and easy terms, the SEO or Search Engine Optimization is a technique which you can use to improve your company’s website.

Three stages of SEO

There are three main stages of SEO, which are technical search engine optimization, Off-site search engine optimization, On-site SEO, or search engine optimization.

  1. Technical SEO: If you want that search engines can crawl the website of your company and index it without facing any problem or issue, then this stage will help you out.
  2. On-site SEO: This means that you follow the rules and apply it so that you can make your company’s website user-friendly, and it can results higher or on the top position of search engine pages.
  3. Off-site SEO: This is a great way to promote your company’s website, contents, pages or blog to get high rankings in search result pages (Google, Bing, Mozilla Firefox, Yahoo, etc.).

Good content will help you in attracting the audiences towards your websites, and this will help in increasing the traffic. Excellent, highly relevant and unique materials are those which only provide information about your company, the products, and services which you are offering for sale, what are you planning for your customers in future, etc. You should also make use of the keywords which the targeted customers and the audiences are using to find you.

Wrapping up

In a today competitive environment, business owners look for different ways to attract customers and earn more profit. SEO is a platform which makes it simple and very much easy for the business owners to get the attention and traffic from the online customers.

So if you are planning to hire an SEO company with whom you can work and achieve excellent results for your company. Then you should not only focus on the price which they are charging, but you should think about the quality of service and consequences which they can give you at the end.

Some Unique Ways Salesforce DX based CRMs Help Businesses to Grow

Some Unique Ways Salesforce DX based CRMs Help Businesses to Grow

Customer relations is the key to the growth of any organizations, and there are plenty of CRM applications out there now to help business administrators to do this effectively. Salesforce DX based CRMSs are considered to be the most reliable and feature-rich Customer Relationship Management systems available now.

Further, in this article, we will discuss how proper customer relationship management using technology platforms can help businesses to improve the performance better, and help grow the company bigger and better than ever.

Using CRM to find apt customers

The expert opinion about CRM now is that; it is unable to covert more than 50% of the marketing leads to sales without the use of a proper CRM system. Salesforce DX offers a focused customer-centric approach in the development of CRM. With many powerful tools to filter out the leads in terms of finding prospects and better conversions.

Every business may be spending a lot of time as well as resources to attract new customers and generate new leads, but what are the ways to do it effectively? Are the marketing leads going to the sales team correctly and if its pass on, which opportunities are most perspective?

Time is a critical consideration when your business is small and fast growing. One should make the most of available marketing tools and integrate it with every channel like email, social media, and marketing automation by connecting these to the CRM platform.

With a stable system like Salesforce DX based CRM, both the marketing and sales lead becomes easy to assess. From a comprehensive view to identifying the prospects to focus more on targeted communications to convert the prospects into customers. In the B2B business environment, it will help reach the key decision makers much quicker and effectively to get favorable decisions.

Building more sustainable business relationships

Building strong relationships is always a primary task when you are into CRM. There are some of the deep concern that you should be careful of while having these bonds.

Deeper customer relations

All sales leaders will unconditionally agree to the fact that more in-depth customer relationship management is the key to sustainable success. Platforms like Salesforce DX based CRM, thereby stay as the “State of Sales.”

For business leaders, it is essential to develop a deeper understanding of the customer’s business by analyzing their history with your business. With such a more in-depth insight, you can build a strong and lasting relationship with the consumers based on trust and contribute to mutual success. A functional CRM can act as the backbone of this activity.

Exploring customer challenges

With Salesforce DX type of CRM, you can pinpoint what matters to customers the most. With the data in hand, you can define their real goals, preferences, and challenges by analyzing each exchange with them and through follow-up actions.

A functional CRM will make a record of these and can set reminders also with which you can take it up further from exactly where you left off.

Relevantly engage with the customers

After understanding the real business challenges and goals in light of customer needs. You can take a more personalized approach to recommend the most appropriate products or put forth customized promotions to them. All the tools offered by providers like Flosum, it is also possible to present the content which is relevant to the priority business interests of each customer at the right time.

With a featured CRM, you may also know you’re your customer’s purchase and how they use your products and services to provide them with the most relevant information and content.

Scale one-to-one relationships

Starting as a small business, your customers will love the personal experience you offer and stay close to your brand. But it becomes challenging to know the needs of each customer once you grow big.

This is a where a mighty CRM built on Salesforce DX can work on your behalf by handling the volume. In terms of hosting best email templates, set task reminders, and even initiate phone calls for you to keep in close touch with the customers by providing them a very personalized experience.

Reduce the overall cost of sales

As per sales experts, the probability of selling something to a new prospect is about 5% to 20%. Whereas the likelihood of reselling to the existing customers is about 60% to 70%.

Through marketing metrics

No doubt that getting new customers is the key to consistent growth, but it is not very so cheap or easy to come by. However, the good news is that you can effectively offset the additional cost for new customer acquisition through reselling to the existing customers.

Always try to gain greater visibility and engagement into cross-selling, upselling, and make use of the renewal opportunities. Even try to establish a culture of trust, and you will start to see an increase in repeatable sales.

By improving the efficiency of sales

With a high-performing CRM, you can prioritize the leads and reap more opportunities which are likely to convert the most based on effective customer interactions and support.

Uncovering the potential of referral business

Once if you look around, one can find out many untapped opportunities in the existing relationships itself to explore. The possibility of referral business is enormous in many business categories, which needs meticulous planning. Instead of spending money on the dead-end leads or merely relying on cold calling, these avenues can be made use to generate smarter business results.

Reducing the time to close

A functional CRM can help your sales team to execute the steps of closing a deal more effectively with a 360-degree view of the customers. This will not only reduce the time taken for conversions but also can help make a more customized approach for better conversion rates.

Many of the high-performing sales administrators attest to the power of powerful CRM technologies as a significant contributor to their success. Adopting appropriate CRM technology will free up the teams from task-intensive steps. By automating the process and also give them more room to connect to the customers.

Manual operations like hunting down the contact information of the prospects and entering data into the database under specific categories etc. can be automated to save time and effort. Full automation across the platforms of sales, service, and marketing, etc. Will free up the employees and allow them to spend more time to strategize and strengthen the customer relationship with the real prospects and keep it ticking.

Free Tools That Are Essential For Startup Growth

Free Tools That Are Essential For Startup Growth

If you are a bootstrapping startup, the last thing you need is a significant expense on different tech and marketing tools to ensure your business growth. There are lots of free tools that will help you in this purpose provided you know about these and all those ways in which you can use these tools like a pro.

You can use a web analytics tool for that matter, and when it comes to web analytics, Google Analytics seems to the best amongst all. This free web analytics tool will help you in a lot of ways, such as providing you with a complete picture of your target audience that may include:

  • The number of people
  • The source of your target audience
  • When they visit your website and
  • Where they go to!

This tool is important if you want to know the health, performance, and functionality level of your website.

Google Analytics

The tool and its analytical data will enable you to delve deeper apart from helping you to optimize your website to ensure better results. Depending on the type of analytical tool you choose, the features may differ slightly, but in most of the cases, it will be much similar to the characteristics of Google Analytics that may include:

  • Going through the heat maps that are split according to the device type by clicking, moving and scrolling
  • Looking at the recordings of the behavior of the real visitors
  • Seeing and identifying the specific stages where your visitors are dropping off your site and
  • Providing you with proper insights regarding how the targeted leads generated are engaging with each page of your website.

All these analytical results will enable you to repair anything that needs a tinker so that you can improve the performance level of your site. It will also specifically help you to know the best ways in which you can structure the blog posts for your website.

Just make sure that when you do so, you use the user testers, which most of these analytical tools will allow and deploy the feedbacks you have gathered through different polls and surveys. This will ensure that you know straight from the horse’s mouth, precisely what needs to be improved.

WordPress blogging

If you want the best results and high growth of your startup, then you must focus on blogging. When it comes to blogging, WordPress seems to be the safest bet. This is due to several reasons and advantages such as:

  • You can use it for building your entire website
  • While you can use it to create the landing pages more efficiently and effectively
  • You can also enjoy the benefits of the myriad plug-ins that are on offer.
  • There are some good, free and cheap WordPress hostingproviders to choose from.

If you want a more left-field choice, then you should go for Medium. This is more of a social networking tool rather than a marketing tool. However, this can prove to be a great place to start your blog. The device will help you to build an audience and at the same time, use different networking tools to share the content of your website just as it helps those sites that share debt consolidation ratings and reviews.

Social media scheduling and email marketing tools

You can make the best use of social media channels for your startup marketing, you will have to schedule it properly. For this matter, you can use tools like Buffer or Hootsuite. Both these tools will help you in:

  • Managing your social media accounts more precisely and effectively
  • Schedule the time and frequency of your posts ahead of time

This will ensure that you publish your content just at the right time and for the correct type of people, over and over again.

As for your email marketing effort, which is another essential marketing technique that all startups should follow, you can use Mail Chimp. This tool will ensure that:

  • You send better email
  • Sell more product or service
  • Manage your email marketing more effectively
  • Nurture your leads in a better way and
  • Close the deals fast and just the way it is required to close.

This stool is very easy to use as you will get a lot of free email templates. You will also get a lot of customizable signup forms. These elements will help you to track the performance of your emails and get more accurate built-in reports.

As a startup, you can use the free plan of this tool, which is a perfect way for a startup because through this, you can send up to 12,000 emails every month to about 2,000 subscribers. A massive prospect for any startup!

Lean marketing techniques

No business, startup or established, online, or offline should neglect marketing their business and brand. Sadly, most of them do thinking that it is an expensive affair, which is not valid. Therefore, even if you are a lean startup, there is a way to go ahead as you can take up the lean marketing techniques to promote your brand and product. This too, will drive quite a significant and measurable result.

  • In reality, these lean marketing techniques followed using by one of the plethoras of free tools available on the internet will not only help you to improve your marketing strategy but will also ensure that you save quite a lot of money in the process.
  • If you are prudent enough and know the ways to use these tools in just about the right way, you will find that marketing your startup business is not all that difficult as you thought it to be in the beginning.

There are a few typical elements to keep in mind for lean marketing to ensure the current flow of your process. Start with what you do now and gradually build upon:

  • Your personas you are trying to engage with
  • Marketing process that will uphold iteration and analytics
  • Measurement of customer behaviors and interactions
  • A/B testing of marketing process automation and
  • A refined support process for launching and publishing.

Business marketing should be well planned and agile and data-driven and responsive just like your business so that you can ensure success within a short time frame.


Having a startup and making every possible thing to grow is difficult. But this article must have helped you by finding some of the best tools which are free and are very helpful for your business.

If you have some other tools which you want us to add in the blog, please do write to us we will add it.

10 Major Ways To Decrease The Sales Funnel

10 Major Ways To Decrease The Sales Funnel

Every business owner probably knows what a sales funnel is. If you don’t, sales funnel is a process or set of actions that a customer should go through to purchase your product. Understanding the sales funnel is essential to manipulate it in a way so that your potential customers become your buyers and not chicken out at the most critical moment.

The sales funnel consists of six main stages:

  • Awareness: The first stage of the sales funnel grabs the attention of your potential customer. Your goal at the awareness stages should keep them coming back.
  • Consideration: Now that they are interested, they start considering the purchase. The goal here is to get their email address.
  • Preference: Now, they are hooked. On the stage of choice, you should pre-qualify the prospect.
  • Purchase: Once they’ve decided, they should purchase. Here, your goal is to make the sale.
  • Loyalty: After they made one purchase, you should keep them loyal so that they buy something else. This time your goal is to make the sale again.
  • Advocacy: And finally, they are not only coming back for more but also advocating others to purchase from you.

This article will look into ways that you can decrease the sales funnel by working on the first five stages.

1. Awareness: Blogging

Most probably one of the most recommended ways of increasing your online presence, blogging has proven to be an effective and relatively cheap way of promoting yourself. It doesn’t matter if your business has anything to do with writing – blogging is meant to increase your visibility for search engines and have more customers find you.

Another reason to put blogging on your to-do list is that it is a surprisingly powerful storytelling tool that can showcase the importance of your brand. It is also a perfect persuasion tool.

When used right, blogging can give enormous results. If you are not good at it, you can always look for writing and translation professionals at PickWriters or search for freelancers on Fiverr. It’s ideal for personalizing your customers’ experiences, and this can be achieved by enabling them to access the information on your website in their native language. English is suitable for larger audiences, but when it comes to going global, it is always better to customize your content for each country separately.

2. Awareness: Social Networking

Apart from indirectly impacting your search engine rankings, social networking is also the best way to gain social media recognition.

social media

Your availability on Instagram, Twitter, or Facebook may also influence how much customers trust you. Reviews and recommendations are prevalent on social media platforms, which means that this is where your advocacy stage customers will operate to find you, new clients.

Decide on the platforms perfect for you and create accounts. To link them all in one place, you can use Linktree. There are also numerous social media management apps and programs in case you want to be able to maintain them all from one place or even schedule posts. You might want to check out such services as Buffer or Hootsuite.

3. Consideration: Landing Pages

Landing pages are very different from the home pages. A landing page is a page on your website that has content on it addressing a specific problem and containing a clear call to action. A home page, however, will represent the general aspects of your business. For example, your home page might say that your business is called XYZ and you sell ABC, while one of your landing pages may assume that you sell the EFG segment of products (from the overall ABC) and will include a form to order one of the products.

To increase your conversion rate, it is recommended that you work on your site’s landing pages. Make sure that they are as appealing as possible and have the content on them as meaningful as the images or illustrations. Have a clear call to action. After all, the page’s purpose is to capture the prospect’s contact information or make a sale. To see how landing pages work, try to compare the landing pages of big company websites to their home pages.

4. Consideration: Calls To Action

Calls to action are a must when it comes to conversions. For every page on your website, think of what goal are you pursuing. What work should the visitor complete?

Of course, the ultimate goal is to have them purchase the product from you, but what about the smaller actions leading up to it? Most of the time, you will need your potential customer to click a link, leave their email, or watch a video. Making a purchase already comes after it.
When including a call to action, it is better to have several here and there. This way, your audience will be reminded about the operation several times.

5. Preference: Email


Email marketing is a great way to keep your potential customers involved at least to some extent. But even a simple email answering the most frequently asked questions or explaining the basics of your company can keep the person interested.

If you haven’t had any experience with email marketing yet, then this is the perfect time to start. Collect all the knowledge you may need and plan your email marketing campaign before diving-in. You can also set up autoresponders that send out electronic messages once your customers complete specific actions. Do not forget to thank them for what they do – sincerity and gratitude are always appreciated. On the other hand, don’t bury them under piles of emails because they can unsubscribe or mark them as spam.

6. Preference: CRM

Customer Relationship Management, commonly known as CRM, is a program that helps you track interactions with current and future customers. This software enables you to identify on which stage of the sales funnels your prospects currently are.

By using CRM, you can identify which emails each potential customer should receive based on their cookies and what you already know about them. CRM, when combined with email marketing, is a powerful tool that helps you personalize the experience of every customer or prospect and lead them on to the next stage of the sales funnel.

7. Purchase: eCommerce Promotion

Never assume that your customers will easily find their way to check out. You should guide them up until the end of the process and make sure that they follow the calls to action you included. This is why eCommerce promotion is so important, and here are some ways to use it:


  • Marketing Campaigns: Schedule your marketing campaigns around favorite holidays. This will give your prospects an incentive to buy your product.
  • New Products: Always email or notify them about new products. If you don’t tell them what’s new in stock, nobody will. They are not on the lookout for new products – you are on the lookout for new customers.
  • Offers: Offer them various bonuses and opportunities such as free shipping, live chats, etc. Sales and discounts are a sure way to attract their attention and maybe even convert it into a deal.

8. Purchase: Social Monitoring

Social monitoring will not only help you see who is talking about you but will also let you engage with your potential customers.

Set up Google Alerts to notify you when someone is discussing your brand or something related to it. Monitor who has tweeted at you and reply to their question. Reply to comments under your posts on social media and get involved with both your prospects and your customers.

If someone has written a review of your brand or product, it would be good to see what it is about and maybe even display it to persuade more prospects that you are worth the money. People tend to trust other people, especially when the reviews are not fake or bot-generated.

9. Loyalty: Referrals

Referrals are a great way to appreciate your customers and show them that you value them. Ask them to refer a friend and let them get a reward. It could be a discount or a different kind of bonus.

Referrals are useful for establishing long-term relationships with your past and present customers. They help set up a group of people that will come back to purchase more and help you gain yet another client.

If you think referrals are not for you, you may want to try setting up affiliate programs for your customers, but that might take more time and will require more effort both for you and your customers. Moreover, referral programs do not apply to all of your clients.

10. Loyalty: Resells, Upsells, Cross-sells

Last but not least, resells, upsells, and cross-sells are another way to keep your customers interested in the loyalty stage.

Resells mean that you are selling the same product to your customer that they already purchased from you. If they enjoyed the first, they would probably enjoy it again. The only thing they need is a soft nudge.

Upsells and cross-sells prompts your customers to purchase other items that are similar to the one they bought but that are more expensive. These can also be items that function as a kind of an add-on to the main thing your customer purchased. You can market these either before, during, or after the purchase.


To sum it all up, the sales funnel one of the basics that you should know about your business and operating it. Make sure to try out these strategies to decrease your sales funnel and increase the probability of a potential customer becoming a buyer.

Fintech Marketing 101: The Best Online Marketing Strategies

Fintech Marketing 101: The Best Online Marketing Strategies

Financial technology has officially reached the early stages of mass adoption. People are now depositing checks and rebalancing their asset portfolio on the go, instant personal loans are available online, and businesses can receive funding within a matter of a few hours! Fintech is slowly creeping its way into the mainstream. Therefore, it is the ideal time for a startup in this industry to shine.

So, how can you write your fintech startup success story? The answer is “with an excellent online marketing strategy!” Sure, online marketing alone cannot make your company successful. However, without it, your products/services may remain in the shadows forever. That is why building a strong strategic foundation should be one of your priorities.

Importance of creative online marketing

Most fintech companies are employing the latest technologies to enhance and automate the use and delivery of financial services. Building a revolutionary product or solution may be the first step towards success. However, proper online marketing is just as necessary for gaining recognition and drawing the attention of the consumers.

Fintech marketing involves a combination of tactics, designed specifically for financial technology firms. Creating a foolproof strategy for such a growing vertical can be challenging. The number of startups is increasing, and traditional banks are adopting emerging technologies to provide better products and services to the customers. Making one company stand out in the crowd is undoubtedly tricky.

The biggest hurdle standing in the way of fintech marketers is to get people to trust unfamiliar and potentially helpful tools. Many of the technologies may seem opaque and complicated to the average man. Then there are security and privacy concerns as well as vague policies and terms on rates and charges. Making them believe in the product or solution, and getting them to use it for handling transactions and managing finances can be hard.

So, it is evident that the same old ideas and concepts are not going to work when it comes to promoting a fintech startup online. Better and more innovative strategies are required. Below are a few top tricks that industry experts swear by.

Fintech marketing

Go mobile or go home:

Ever since the advent of smartphones, we have been spending more and more time on these little handheld devices. Studies show that the average consumer spends about five hours daily on the phone. Mobile app usage has increased up to 69% since 2016. From shopping to banking, everything is done on mobile today. Targeting mobile users is thus necessary.

So, how can you ensure that your fintech marketing strategy is in line with the growing mobile usage? Start by building a mobile responsive website. It will not only help you rank higher and better in Google SERPs, but you will be more likely to convert visitors. Moreover, since 52% of the total online searches are carried out from mobile, you can no longer ignore it.

To attract mobile users, you must:

  • Make your website content crisp and concise.
  • Remove clutters such as unnecessary pop-ups, widgets, and content.
  • Improve website navigation and loading speed.
  • Add visual elements such as icons, infographics, images, and videos to content.
  • Use extensive and responsive fonts and non-intrusive animations.

All in all, you must make sure that your website looks and performs exceptionally well on mobile as well as on the desktop. Then you can think about investing in SEO and ads.

Create high-quality content:

You may have heard this one before, but it holds much more weight now. Valuable content is essential for effective online marketing. It can be a listicle that clarifies consumers’ doubts and questions about your product or solution. You can also create “how-to” articles to highlight the best ways to use your tools. Informative content is in high demand, and the more value you can add through content, the better it is for marketing.

As per a recent study, 45% of the millennial population wants financial services and products to help them manage their finances. However, 37% of them stated that they were unable to find helpful resources online to help them understand essential topics. As a result, most millennials are left uneducated and confused about one of the most vital responsibilities of adulthood.

The statistics may seem somewhat shocking. However, this is your chance to step in and offer this generation something that other financial companies have not. By creating valuable content, you can educate and inform both adults and young adults. It will not only build trust, but it will also increase brand authority.

Embrace social media:

When it comes to social media, opinions, and views are divided mainly. While some people are avid social media users with active profiles on all major platforms, others refuse even to download the apps! As a fintech startup, your target market will define your social media marketing needs. From Facebook, LinkedIn, and Instagram to Twitter, YouTube, Pinterest, and more, options are plenty. You need to choose a platform that suits your product/service and target audience.

Be bold when branding:

Want people to know and remember your company? If you’re going to create a stir, the best idea would be to invest in branding. Consumers will know you by your brand. So, you must focus on building a killer brand image. You may have the best content, a highly functional and mobile-friendly website, and an excellent social media strategy. However, without proper branding, none of it will bear fruit.

online marketing

Branding strategies and tactics will, of course, depend on your target demographic and company culture. If you are primarily targeting millennials and young people, you should not be hesitant to go bold when branding your fintech startup. You may choose to create an imposing, powerful, and sharp image, or you may go with a bright splash of color. No matter what you do, make sure to keep your ideas fresh and memorable.

Over-deliver when possible:

If you ever over-deliver, make sure to promote that act over and over again. For example, Southwest Airlines gets a ton of free PR by doing acts of kindness. Remember the time a mom thanked the Southwest flight attendants because they helped calm her baby? What about the time the company reunited a mother with her unconscious son? The world loves when a company cares about its customers. If you ever go out of your way to help/appreciate your customers, do not let that go unnoticed!

Excellent customer service always pays, and what better way to serve your customers than to over-deliver through products and services? If you do good, you can expect to do well! However, it does not necessarily mean that you should follow in the footsteps of Southwest and copy their stories. Over-delivering does not always mean grand gestures. You can achieve the same goal through small yet sentimental acts. Even a simple act of thanking your customers can go a long way when it comes to earning love and trust.

Run ad campaigns wisely:

Want to run an ad campaign for your fintech startup? You have plenty of choices to pick from! The problem with many fintech startups is that they are afraid to use new and innovative marketing tactics. For example, instead of reaching consumers online, many fintech companies are still relying solely on radio commercials and TV ads.

Google, Facebook, and YouTube are all excellent platforms where you can run your paid ad campaign. However, you must set up your social and Google ad campaign keeping factors such as demographics, budgets, interests, images, keywords, and call to action in mind. You can optimize pretty much every aspect with just a few clicks of your mouse!

Radio, television, and billboards are part of a dying market. Though they worked beautifully in the past, they are no longer effective in today’s technologically-driven society. Therefore, you must rethink your strategies and focus your budget and energy, where it is likely to have the most impact.

Wrapping up

Fintech marketing is a relatively new concept, which is why there is still room for experimenting. However, you should always be wise when gambling with a new idea for ranking top keywords like instant personal loans, Business loans, etc. As a startup, you can begin with the tips mentioned above.