How Brands Can Use LinkedIn Video Marketing To Boost Business?

How Brands Can Use LinkedIn Video Marketing To Boost Business?

Whenever you think of advertising the first thing that strikes your mind is social media marketing. But there are many possible video marketing platforms. One such developing platform is LinkedIn video marketing. However, LinkedIn videos ads are the best to target B2B marketing. Does the general audience pulse think that if your video didn’t go viral, then it did not work? No, your video doesn’t have to go viral to drive the expected results. Therefore, there is a demand for video marketing content so you can use for LinkedIn videos.

LinkedIn video ads

According to market analysis, there is an increasing demand for LinkedIn video ads. These days 2 out of 5 business marketers implement LinkedIn videos.

In this article, we will discuss LinkedIn Video Marketing and tips to enhance LinkedIn video ads.

What is LinkedIn Video?

After the launch of LinkedIn native videos in 2017, it is now more than just a job profile portal. Now it is a primary B2B marketing platform to make LinkedIn native videos, LinkedIn video ads.

LinkedIn videos are becoming popular and mostly used for business for

LinkedIn native video:

The video which is uploaded directly to LinkedIn is created on the LinkedIn platform itself is LinkedIn native video.

LinkedIn native video auto-plays in LinkedIn feed news. LinkedIn native video grabs more attention and audience compared to other videos. However, a boost in business growth holds good for LinkedIn native videos.

LinkedIn video ads:

On the other hand, LinkedIn video ads are sponsored videos that the company uses as LinkedIn video marketing tips that appear in the LinkedIn feed news. LinkedIn Video Ad has excellent potential in creating brand awareness, brand consideration, and also lead generation to drive more targets.

LinkedIn video ads

However, the LinkedIn native video is for a maximum 10 minutes long maximum of 10 minutes long, whereas LinkedIn video ads can run for 30 minutes.

How to Promote Marketing Videos through LinkedIn?

These days, LinkedIn videos is a favorite channel to reach the large business. Marketers make most of it because LinkedIn video marketing is active and can achieve the expected outcome.

You can follow the simple steps to post a LinkedIn video:

  • Log on to LinkedIn account.
  • On the LinkedIn page, fill the text update in the share and update box.
  • Now, go to the Youtube site, search for the URL of the video you want to post.
  • Now, again go to LinkedIn and click attach.
  • In the add URL box, paste the URL of the Youtube link and click attach.
  • Now, click the share button to post.

Can Companies Post a Video on LinkedIn?

The answer is yes, why not. Earlier companies used to share video links from Youtube or video sharing websites. Now LinkedIn videos can be easily embedded in the company LinkedIn page directly.  You will see an option for post video uploads, at the top of the company LinkedIn feed form. You will find an opportunity in the box where you can post an update or a text depending on the requirement.

LinkedIn video ads work best for company advertising. However, this advertising may include job posting, company’s products, services, and marketing strategies for the overall development of the company. LinkedIn video marketing is the latest trend in marketing confined to a specific domain.

How Does LinkedIn Video Work?

LinkedIn video ads is an excellent opportunity to make a place for the company in the industry. LinkedIn videos can boost the engagement of the users, thereby attaining the better traffic and also the company’s ability.

Whenever you post a LinkedIn video in the LinkedIn news feed page, it will target the audience you mentioned. LinkedIn is ad specific. For example, if you are posting a LinkedIn video regarding the latest products on your website or company. Then, you should select the audience you wish to see. Therefore, by choosing the right constraints while LinkedIn video marketing, you will reach out to the expected audience.

What are the Specifications of the LinkedIn Video Ad?

However, there are some specifications to follow while posting a LinkedIn video ad. LinkedIn video ads should have a 1:1 aspect ratio. Therefore, LinkedIn video ads should have a minimum resolution of 600×600 px and a maximum resolution of 1080×1080 px.

The LinkedIn video ads should run for a  minimum of 10 minutes. However, it recommends that it should last for about 90 seconds. This is the best time lapse for a video duration.

LinkedIn video marketing

The LinkedIn video ads will play automatically like any other video on a social media platform. You should enable the sound as it will not play the music initially.  Make sure you add a good sound and winning captions as well.

What can LinkedIn video use?

Unlike social media, advertising in LinkedIn looks a little different. The viewers may be limited, but this does not mean that your video is not accessible or viral.

LinkedIn Video Marketing is a professional platform, where only the relevant searches gain importance. However, there are some scenarios you should consider to attain more productivity.

Promote blog posts:

You can promote the blog posts here. Promotion is a strategy where you can use short videos to improve the content and help to achieve the targets. You can make a potential LinkedIn video to boost your business.

Nothing can beat promotions. Promotions are the must for any product and services, no matter big or small. However, promotions can never get enough. LinkedIn video ads take your company to the next level.

Link-Back to Your Video:

The primary goal of the video is to catch users attention. Add the rich content. Remember the content is king. Also, the promotion is Queen. By using this link back technique, you will be readily recognized in the marketing industry.

You can link the video anywhere in the text whenever it requires. This way, it will drive more traffic to your website. You can write a post, wish to publish the content then make it must to add the video link as this the best referral link to drive popularity.

Interview industry leaders:

To interview the industry’s best well-known people and post on LinkedIn is the cheapest way to campaign about your company. There is a chance that the potential leads will notice and thereby get more visibility.

Also, if tag the influencer, there is a chance that they also go through your profile. Featuring interviews will be an added advantage to your company. An added benefit if influential industry people are in your viewers’ list. Thus, broadly taking your company regarding marketing standards.

Make it Professional:

As we all know that LinkedIn is a professional platform make sure you impress it. To discover LinkedIn video marketing strategies, you should create quality video and quality video content. Both will go hand in hand to fetch more visible results.

You can see some fantastic visible results of LinkedIn video marketing which will increase the professional relationships for better popularity of the company or brand.

Optimize for Mobile Viewing:

According to the reports, 57 percent of all internet engagement is through smartphones. Therefore, it is crucial that you optimize the visibility for all the mobile usage. Always use attractive titles, simple description and classy color for the background.

However, you should take care of the aspect ratio while creating videos for mobile phones. The aspect ratio of the content should be 1:2.4 to 2.4:1. Also, the maximum LinkedIn video size should be about 5gb.

Final Thoughts:

Overall, we can say that LinkedIn video and LinkedIn video marketing is a great chance to stand out in the professional font and advertising platform. LinkedIn video ads help to boost the engagement on your website, thereby help you in getting acquainted with the potential clients.

However, these days video is more effective and takes less time to create and post one. LinkedIn videos reach the audience at a fast face.

If you want to add some more points, please feel free to comment on our blog. We will update it here.

How to Secure Your Company’s Sensitive Data?

How to Secure Your Company’s Sensitive Data?

As the international Data Privacy Day is approaching, this made me think where we stand in 2019.

The cybersecurity industry is changing fast, as new technologies are continually appearing.

However, to stay competitive, the cyber underground is also evolving at an alarming rate. From crypto jacking to attacks against voice-powered devices, new types of cybercrimes dominated 2018.

And, small businesses are among the most common hacker attack victims.

The reason for that is simple- small businesses don’t invest enough in their data protection. Given that, it’s not surprising that 47% of all small businesses went through at least one cyber attack in 2018. Worse yet, 7 out of 10 small businesses are not prepared to fight the cyber attack.

And, the consequences of getting your company data stolen are multiple. One of them lies in the fact that every data breach costs you lots of your hard-earned money. From the disruption of everyday business operations to data recovery processes, cyber attacks will require small businesses over 2 trillion in 2019.

So, what steps to take to prevent data breaches and protect your sensitive information?

Have a Strong Privacy Policy and Educate your Employees

Employee negligence may compromise your company’s data security. It’s enough for an employee to open a phishing email or connect to an unsecured wi-fi and, voila, your data gets stolen.

Namely, more than 90% of online attacks are due to human error or malicious behavior.

Securing the data

In this scenario, investing in high-end cybersecurity solutions means nothing. If you want to take your data security to the next level, you first need to educate your employees.

There are two significant steps to take.

First, the majority of your employees are using their devices at work. And, banning them for using their phones may sound like an obvious option, but it seldom works in the long-run. So, instead of making such drastic moves that may hurt your employee relationships, you should focus on educating them.

To help you minimize the risks of cybercrime, your employees need to be aware of how serious this problem is. Focus on explaining what unsecured networks are and how do avoid them on both their work devices and personal devices. Most importantly, teach them about the different types of cybercrime they may face, explain how much these attacks cost your business, and highlight some necessary preventive measures.

For example, show them what types of sites they should avoid and what links or documents they shouldn’t open. As most of them spend their spare time on Facebook, Twitter, and Instagram, you should also explain what social media botnet accounts are and why they should avoid accepting friend requests from the people they don’t know.

Second, build a stable cybersecurity policy. Just like its mere name says, this is a comprehensive document containing clear guidelines for your employees on how to share and consume online data to protect data privacy. These guidelines need to be written in a simple and easy-to-understand language. Additionally, they need to contain a set of rules on how an employee should behave to avoid a data breach, as well as what immediate steps to take when the hack occurs.

Invest in a Solid Anti-Malware and Firewall Software & Hardware

In 2018, we saw the explosion of new cyber attacks.

Malware is still the most dominant form of cybercrime. Crypto mining attacks gained greater popularity. They have risen by almost 1000%.

Cyber attacks have also become more complex. They’re now in a cluster in a series of individual attacks that work cohesively and aim to attack the different components of your business’ network.

IoT devices are also considered the next prominent victim of cybercriminals in 2019. Some popular botnets like Mirai or IoT Reaper have already demonstrated how harmful infecting connected devices can be. For example, by infecting your business tablet, a hacker can crack your password, manage your business devices, and steal your data without even getting noticed. Your security software sees the tablet they hacked as a trusted device, and the commands are coming directly from it won’t seem suspicious.

This is why you need to up your cybersecurity efforts and opt for those software solutions that can give you a full insight into your performance.

Now, many anti-virus software pieces you can find on the market are not effective against the latest types of hacker attacks. As they are explicitly designed to work in the background, they will probably be detected once your systems are already infected and it’s too late to save your data.

Precisely because of that, you need to turn to solutions that are designed with greater convenience and responsibility in mind. The firewall appliance you choose needs to identify different types of threats and isolate them on time, preventing them from attacking your systems. Most importantly, these types of internet security solutions need to be easy to understand and operate, provide real-time detection and immediate response, and offer greater security visibility.

Always Encrypt and Backup your Data

Any significant cybersecurity strategy should contain two key aspects.

First, you need to invest in solid firewall hardware that will prevent cybercriminals from accessing your data.

Second, if the hack occurs and they manage to steal your vital corporate information, you need to render this information useless.

data security

This is where data encryption steps in. Namely, by encrypting sensitive data, such as your customers’ personally identifiable information or your employee data, you will ensure that the hacker cannot use them even if they fetch them. All you need to do is invest in a reliable encryption software that can work on all your business devices and encrypt your vital data. Additionally, always make sure that the software is still activated and updated regularly on all your business devices.

In addition to encryption, backing up your business data is another immensely vital step to take. Namely, by backing up your data and storing it separately either locally on in the cloud, you will ensure your business’ continuity after getting hacked.

Perform Penetration Testing Regularly

Understanding your business’ specific needs and problems and knowing how to solve them is the basis of your cybersecurity strategy.

That’s precisely why you need to invest in penetration testing. In layman’s terms, penetration testing is the practice hackers use to detect the significant vulnerabilities in your security systems and use them to sneak in and steal your data. The good thing is that you can do the same thing to identify the high-risk aspects of your cybersecurity strategy and focus on addressing them fast.

There are numerous powerful penetration testing tools you can find at different price ranges, including Nmap, Acunetix, or Nessus. Remember, sometimes, stepping in the shoes of your enemies is the only way to beat them.

Over to You

Many businesses still don’t understand the importance of cybersecurity and consider it an additional investment. And, hackers are aware of that. They will use your lack of knowledge and equipment to identify the main vulnerabilities in your business systems and use them to steal your company’s sensitive information.

This is why you need to observe your cyberdefense strategy strategically, and I hope these tips will serve as a solid starting point.

Why is Lead Segmentation so important in Digital Marketing?

Why is Lead Segmentation so important in Digital Marketing?

The majority of businesses follow digital marketing or print media. But, upon all these things one thing is very important that is the segmentation. Lead Segmentation helps you determine who are the effective leads and you can pay attention to convert those leads to high engaging customers.

You can call it as a part or a type of audience segmentation. Here, segmentation means subdividing your customer or the leads into small groups. All the leads having a similar kind of interest will be grouped together. Which means people with a different interest will be in different groups.

This lead segmentation is a whole lot of big process which should have a perfect roadmap that will provide an insight to your customer.

What is Lead Segmentation?

As explained above segmentation is nothing but subdividing the leads and the customers according to their interests. This means all the people with similar interest, charateristics, needs and requirements will be one group. And everyone in this group will get same type of purchase request.

What is the basic type of leads segmentation?

There is basically two types of segmentation those are:

Explicit Segmentation

In this type of segmentation, the characteristics of the leads would already be there with you. It may be either through the lead generation, customer purchase history or by the conversation.

This involves segmentation features such as:

  1. What a customer is buying for 6 months?
  2. All those leads who have selected the B2B type in their company landing page.
  3. Customers who live in a specific area.

Implied Segmentation:

Here, in this segmentation, the characteristics of the leads are not known to you directly. However, you have to pretend it through the Purchases made, demographics, actions.

This involves segmentation features such as:

  1. All those leads who downloaded the guidelines pages and may be looking for a service from you.
  2. Leads who have viewed your pricing page more than twice in two days, are most likely to buy your product just you need to do is remarketing.
  3. If a customer has purchased a lot of t-shirt from your website maybe he is interested in clothing the most.

Why you need to careful while doing explicit segmentation?

While you should be very careful while dealing with the explicit segmentation because people are varied and the lifestyle differs from one other. Maybe people are in the same age group and same gender but still, there choices and lifestyle can vary.

To support this instance take a look at the below situation:

leads segmentation in digital marketing

In this situation, you can see both the people are a woman in the same age group with the same amount of income. While coming to lifestyle both are working but one stays alone and other with family. Not just the lifestyle even the needs and the attitude also vary from one another.

This is where you have to be careful enough while segmenting the leads. As there are people are there who have the same demographics but there needs and requirements may differ. The digital marketer should take care of all these things while segmenting all the customers.

It clearly suggests that dig deeper in the customer profiles so as to get the best result and get customers filtered more than basing on there requirements.

What you can achieve through the lead segmentation?

Before going up in the marketing and business the foremost thing that has to be done is Segmentation. Every digital marketer and even digital marketing strategies involve segmentation as an important thing to be accomplished.

However, this segmentation will be useless if you don’t have the perfect marketing strategies. Here are few points which you should consider about the segments once they are categorized.

  • Make the customers aware of your brand, create a belief and trust about your business in the customers.
  • Check what your competitors are doing, and see what factors are dragging your customers to buy your competitors product, not yours. Try to overcome it and make them trust you not them
  • Have a checklist of all the products which is loved by your customers a lot. While check this also minute what is that one thing that is making your customers attracted to buy it.
  • Search for all the marketing channels which will provide you the effective way to target your customers.
  • Gather all the details of the model that are easier than the present using model. Which means ask the leads with explicit characteristics more about this.

What are the possibilities on which segmentation depends?

There a lot of lead segmentation possibilities upon which the segmenting of the customers depends on. It should always be kept in the record while going for a segmentation.

segment leads


It includes all the things such as:

  • Age, gender, marital status.
  • Education, background details, Institution went, Income, Job.
  • Cultural background, ethnicity, nationality.


There are few things which are included in the Geographic:

  • Where the lead lives?
  • Opts Metropolitan area or rural area.
  • Society lead is living.
  • Land and region.


This involves the basic characteristic or attitude of the user like:

  • Lead Behavior
  • The intensity of the purchase made and product used.
  • How loyal the lead is to the brand?


These are basic needs and requirement of the user:

  • What is the lifestyle of the user?
  • How is the lead maintaining the personal life?
  • What is the social status?


While there are some other possibilities upon which the lead segmentation should depend, to deliver the best customer segmenting.

  • What is the type of corporation the lead is working? whether it is Public sector or private.
  • Is the lead intermediator or the final buyer in the chain?
  • What is the total size of the corporation that the lead is working?
  • Industry the lead is working.
  • What is the common interest of all the leads?

What are the digital marketing strategies in Lead Generation for providing a better User experience?

The digital marketing strategies and the SEO techniques should be implemented in lead generation to provide the best user experience. For Strategy building there are a few questions which will act as your strategy and you should ask it.

Why is lead segmentation so crucial?

Every present on this earth is different, but to satisfy everyone and provide individual advertisement is very difficult. Although the technology these days is offering a vast platform to explore and target individual. However, still, the old school segmenting of the leads and customer is the only effective way. Make small groups of leads with similar interests.

This is really helpful, just like a life and business saver strategy. Because if you divide all the people and make a group of people with similar interests, demographics, region, needs then it will be very easy to concentrate on everyone and everyone needs.

Segmentation will provide you with the economies of the sales made, which will help you to implement all your marketing tactics and R & D work.

The first step is to understand your customer and their needs. For instance, if you have an organization that makes beauty products, like lipsticks, foundation, compacts and all. You want to promote it in the digital media, while here your concentration will be the women. Promoting beauty blogs, fashion magazines will draw your customers. If you post it in the science and technology blog it will never drive you, anyone.

lead segmentation

Source: Hubspot

Analysis of Segmented leads

After this lead segmentation analyzes the segmented leads this will help you find the leads those who are highly engaged and have heavy focus. There one framework which is used to analyze and segmented leads that is RFM: it stands for Reference, Frequency, and Monetary.

Eventually, there will be few questions that may arise here. How frequent the purchase is made in a particular segment? And how frequently does the segmented lead group engage with you for a purchase? What is the total average purchase of the group?

By answering these type of question you will get a brief about the whole segment and its behavior. This makes your work easy and you can understand which segment is highly engaged and which is less. While it makes you clear where to invest more and where to invest less. In addition to this, you will get an idea about where to invest efforts and resources for future marketing and customer retention purpose.

How should any body segment customer and leads?

While the toughest and the time taking part in this because this requires a lot of background work to be done. As I have already mentioned above this takes into account the demographic, geographic, interest, background, attitude. People think it is very exhaustive and segmenting categories are not manually exclusive.

To make a group of ideal segments start by collecting all the data. The data may include anything such as retail store analysis, any web traffic generated, customer profiles, purchase history, social media platforms, surveys, and quizzes are taken part.

In the end, what did you find? you will uncover some of the segments that are known and some of the groups which are unknown.  People can be divided on the basis of the area or place they live, some may be in the metropolitan area some in rural. Maybe you and your friend have different interests can be in different segments.

Once, you decide which segment is worth the attention, start your business. You can use all the channels to reach them.

How to leverage the Digital media to customize your offer?

It is always better to have a website in the online media for a better business. If you want to give your customers a customized experience through your campaign, then take the full advantage of the technology and personalize the whole information on your web pages. So, we consider Lead Segmentation in digital marketing is the best way.

Take down a simple example, segmenting the website traffic will provide you with engaging web traffic. Start producing different advertisements which will target certain segments that will take down all the customers to a webpage which is specifically being created for them.

Suppose there are few segments for segment one you can take those customers from Facebook to the Landing Page 1. On the other hand, for the second segment customers, you can take them from maybe LinkedIn to Landing Page 2. Utilize technology and Social media and the result will be more than your expectation.


As we have explained above Leads segmentation is a most and required if you are starting the Business and want to promote your brand. If you want to make your brand visible it is vital to have segmentation.

There are few strategies or the ways of the segmenting that will make your work easy and effective. Following it will provide you with the best results.

For any queries or issues regarding segmentation email or comment us below!

Audience Segmentation Tools in Digital Marketing-A Complete Guide

Audience Segmentation Tools in Digital Marketing-A Complete Guide

These days advertising is not so easy because these days all the consumers are hyper and dig deep into the products. The companies now have to deal with a much-empowered audience. Nowadays the viewers are more into digital marketing, social media and like to be more live in the online media. So, it becomes vital for the audience segmentation in digital marketing. Digital marketers have also become aware of the fact and started implementing audience segmentation for the target users.

By segmenting the audience according to the needs of the clients. Which will deliver the right message at the right time is all the work done by a digital marketer. The job of the digital marketer is not so easy it indulges the tactical thinking. As you require to pinpoint the audience based on their requirement, expectations, and needs.

Why is audience segmentation important?

Audience segmentation is essential to have better communication and connection with the people. However, different segments of people have different types of needs and requirements.

As PR has progressed a lot from all the days of mass communication. The digital marketers importantly should concentrate on the target messages so that it should reach the right customer at the right point of time.


Audience Segmentation means dividing or segmenting the audience or the users in smaller groups according to the needs, requirements, and choices. Which eventually helps in establishing a good connection between the user and the brand. It is based on the assumption that different people have different likes and dislikes. This thing majorly influences the branding of a company or a product.

You must know each audience needs, likes and dislikes are very important to know whom to target. With Audience Segmentation tools, you can quickly identify which group of user to focus on which product or brand.

What is the Target Audience Segmentation?

Target Audience Segmentation is nothing but dividing the people according to needs and choices to increase the sales and deliver the best results. The Target Audience can be described in many ways possible this involves a lot of background research in it. Different digital marketing agencies use different types of digital marketing strategies so that they can highlight the target users.

audience segmentation

source: bluetext

Digital marketers use various tools and disciplinary ways to identify target audiences. We mention a few and general domain upon which the marketers segment the audience is:

  • Demographic values.
  • A lifestyle of the users.
  • Use sensitivities of the viewers for a specific brand or ad.
  • Sociocultural trends following.
  • Behavior with the media.
  • Political Interests.
  • Social media sites mostly used.
  • Online brands following.

How does the audience segmentation work?

Audience Segmentation tools involve some of the critical work to be done before. which will eventually drive you a lot of users and customers to the brand. Regardless of the type of campaign or the brand you promote or market these background work should be done for sure.

Below we mention some of the essential points which should be taken into account while going for branding and audience segmentation:

Record Audience full detailed persona

Start by knowing your audience. First thing here comes up is the demographics which means the age, location, ethnicity, religion, family background. These are good indicators to start working upon the marketing of the brands and advertisements. This information is the foundation upon which you need to gather more data with useful insights, behaviors, preferences.

Combine all these personas of a person, and it will deliver you required and best-targeted results possible. There are many ways to identify person demographics. Digital Agency usually uses tactics like poping users with a random quiz that will include all the questions that you want to ask with options if possible. As this type of questionnaires will help you in gaining the information of the customers including the customer choices.

Customer journey map to know more about your audience

When the customers get two options of the same product but from different companies. then he will choose the one which will fulfill his needs and requirements. Understanding these all things and delivering the best result is the key to the advertising campaigns in the digital media and social media.

customer mapping

While you are digging into the customer information, don’t check the background also have some knowledge about the present and the current analysis. So, that you can better understand and anticipate what your consumer can take as a next big step. If you have already mapped out the whole things that a customer needs and plan, it will work wonders for you.

Make your data personalized

If you have the data of the customers, then this means the audience segmentation can be done in a very refined and customized way.

You have to combine the qualitative data and quantitive behavior data it defines more of the actionable audiences. Doing this kind of audience segmentation in SEO or Search Engine Optimization for your content then it will resonate you some highly engaged customers.

Segment the Audience according to needs and deliver the custom messages and experiences at various stages is nowadays an essential requirement.

Dig into the usage and the needs for more exploration

The customer segmentation should be based on the usage and needs of the audience so that you can quickly get to the heart of the customers. And accordingly, you will get to the audience and can similarly differentiate the offers.

Mostly the brands and the companies have a different type of offerings for all the different customers, and the various uses customers require from your product. This is considered a great way to do the audience segmentation.

This is a very reliable and helpful method as you can even identify a new audience with may be similar kind of requirements and needs.

Find out what engaged your audience!

To increase the reach and customers for the brands, you should need to know what is engaging your audience segment. Including this, you also keep a record of how people behave in various channels.

In the industries such as travel, food, restaurants, retails and so on in these industries peer recommendations and the customer reviews work like a miracle and prove to be highly influential.

While you are in a market you can get to know different types of people with different characteristics, finding out what works for the audience is the marketers’ job. Suppose you are dealing with the mothers then the tags such as free delivery, customer reviews, and door delivery will drag the attention.

All these insights will bring you more customers and help to build an engaging campaign that will make you reach new heights.

What is the segmentation tools or strategy in digital marketing?

While both customers and digital marketers have become smart enough and know the importance of Segmenting audience to deliver the right message to the right person. However, for all these things you need the right digital marketing strategy to be executed successfully to provide the best result. Have a look at the Audience segmentation in digital marketing strategies below:

Be digital to deliver the best

The audience that you target are more than just the age, gender, location, community there a lot of more stuff that you may be missing about a person. The digital marketers also need to know about there choices, preferences, behavior and so on not just this you need to know about the customer and the personal social media sites.

If you fulfill all these things, you will land up giving the best experience to your audience. The social media and the onlines platform is these days flooded with the random quizzes about your self.

Well, this is on the best strategies got by any brand because if you have a business, to generate the traffic the company is creating random quizzes asking people questions related to the core of the business. In this way, you can know about the audience and their needs.

audience segmentation in digital marketing

Source: slideshare

This process is beneficial and eventually draws you more customer than you think. It even helps in gaining more customers those will love to engage in your products and the campaigns.

Building a customer persona is the best way to avoid irrelevant marketing content for consumers. For instance, if you consider the people who like yoga, meditation, living peaceful and soulful life will not be interested in living in a VIP or 5 start hotels or want to go to clubs and party.

Maybe they would be searching for a deep and silent place if they travel, this how it is going to work only if you segment the audience according to the needs.

A unique experience for real-time consumer journey

Being a digital marketer, you should give emphasis beyond the regular and known data of the users and instead start thinking “what may be the customers is thinking and what is his next step?”.

Customers usually come to a brand in various channels and from different stages like some customer may be you, regular buyer, some may be there to make a purchase and while others may be there to gather the information. It is you who have to make sure that you offer the best experience to the customer so that they make a purchase.


Source: Simplaex

This brand to the consumer helps the companies to gain a real-time consumer journey. If a consumer is in the buying cycle, you should make sure that you have to make the cycle to purchase.

Here, a great help would be the Content curation and great and engaging Content will drive you the best customers. Not just the content even having the best SEO techniques that will make the advertisements and the brand come in the top of the page search will make the work done.

But, keep all these offerings to be pertinent and related to the customers. Like what the customers want that will generate a unique experience for both customer and the brand.

Have an omnichannel approach for the segmentation

The audience at various stages opens their doors for the brands and the purchases. If you do a content marketing that is utility focused on the best audience segmentation tools in your strategies. Then you can find previously unknown avenues that you can use to interact with the consumers.

Tracking the targeted content allows all digital marketers to check when the audience get activated. This is the building block for new customers. The content marketing even generated an incredibly be a user-generated content campaign.

Having holiday guides, email marketing, retargeting the customers is very significant to increase web traffic. While in making all these things successful in the digital media and social media platform omnichannel is a most required.


Eventually, when we came to an end audience segmentation is very required for the digital marketers and even for the marketing team. Because of this you can segment the audience according to their preference and make the product grow more.

There a lot of Audience Segmentation tools and Audience Segmentation in digital marketing strategies are also involved. I feel if you read the full article you must have understood it better.

If not feel free to contact us, at any time or you can even leave a comment below, We will help you for sure!

What are the Top companies providing Bug Bounty Program?

What are the Top companies providing Bug Bounty Program?

Bug Bounty program and bug bounty hunters are the names which we can hear a lot of times these days. Actually, this is a deal that is provided by a lot of websites and the software developers to all those individuals who will hunt the bugs in their website and inform the respective organization. By doing this bug hunting the individuals can earn recognization and the compensation for reporting the bugs.

If you have decided to be a Bug hunter or a security researcher and don’t know what is bug bounty and how to start where to start.

To know in deep about it read the whole blog.

What is bug bounty hunting?

Anyone who has high curiosity with the high rate computer skills can become a very successful glitch or bug finder. Whatever your age maybe you can be a bug bounty hunter. The important thing is that you have to continuously keep on learning and keep checking for the bugs on different websites.

All these relevant bug findings in the websites will earn you a lot of compensation and also recognization. Maybe you can take up as a full-time job and searching for bugs in the websites.

Bug hunter

What does the bug bounty program mean?

The other name of the bug bounty program is Vulnerability Reward Program (VRP) is an initiative taken as crowdsourcing. It rewards all those individuals who discover and report about the bug. These type of bug bounty programs are often used by the companies to supplement in-depth and inner code audits and the penetration tests all in as a part of VRP or Bug bounty program.

While you can find many software vendors with a website are running the bug bounty programs and doing the bug hunting. They collaborate with the bug hunters and find the glitches later if anyone finds any bug in the organization. The ethical hackers may some time get exploited if they reported about the software glitches.

How much do bug bounty hunters make?

The bug bounty hunters usually make decent earnings from finding the bugs. The ethical hackers or the bug finders normally earn 3 times more than the regular software developers.  However, in some places of the world such as India, it earning of a Bug hunter is 16 times more than that of a normal software person.

When coming to the US the median is not too much as such as India in the US it is 2.5 times more than that of a software developer. The payment differs for the countries because it has been calculated on the basis of salary that people get in both countries.

This means the income of an average software developer in India is less than that of income of an average software developer in the US. While coming to the Bug Bunty Hunters payment it depends on the company or the organization whose bugs they traced, and they get paid according to the company norms.

bug bounty

How to become a Bug Hunter?

If you want to be a bug hunter and doesn’t know how to plan and start in the Bug Bounty program, then follow our guide.

STEP-1 Start reading

Reading is a most not just in Bug tracking even if you chose any field for work, reading is a must for it. There are books on ethical hacking and bug hunting that you buy to learn the basics and the primary things which will help penetration testing and bug finding. It always adviced that you keep you 100% focus on that area of hacking which excites you and creates interest.

Find out that one exact area and pick up all the things that you find and go on to further in a similar way and be an ultimate hacker. Even the greatest hackers have their area of interest and they also don’t know every area of hacking. Below we mention some book that you read to become a good hacker:

STEP-2 Practice what you learn

bug bounty program

Always keep your self updated with new technologies and advancements. It is vital to make sure that whatever you read and learn you understand it and most significantly you should check that you are retaining. Practicing on the more vulnerable websites and desktop is a very good way to recall everything.

  • Penetration testing lab: This is a very good site which will help you in practicing hacking. It contains a list of practicing apps and systems with various scenarios that will help you to become diverse. Once you reach here after that you can find much more new and good sites that will help in ethical hacking.

STEP-3 Watch YouTube videos and read tech reports with Proof Of Concepts

Eventually, you have made your foundation with a strong hold on the basics of Bug Hunting. As you know how to find the defective sites and desktops you are good to go with checking out what all the other hackers are doing.

YouTube is such a place where you can find several videos related because this is a community where people upload videos generously and don’t back out from sharing knowledge. Below we mention some write-ups and video channels:

STEP-4 Be a part of Groups and Community

There are a lot of groups and communities of the bug hunters that you can find on the social media platforms. However, there is one global community of all the hackers it has more than 29,000 hackers.

Joining these communities is important many of the top hackers are present here and are very happy to share their knowledge with a group or the people. It is very beneficiary for any budding hacker to know the tricks and tips. You take a look at some of the communities.

  • White hat hackers: It is one of the biggest community for the hackers that you can find Twitter.

STEP-5 Know more about Bug Bounties

Now you are almost reaching your destination that is bug hunting. Before directly jumping into bug hunting it is crucial to know how the Bug bounty works? where should you start? All these things because to assure that you get long term success. You should even know all the privacy policy terms of the respective organization before jumping.

Follow Github it will make you understand everything in brief about Bug Bounty and how to start and target.

STEP-6 Now you a Bug Hunter

Here comes the end, you are done with all the background research and reading then you can also start doing ethical hacking and can earn recognition as well as compensation at the same time.


But, never ever forget to keep yourself updated with new technological advancements. When you start never at a time jump on the big organization hacking it is better to go for some smaller one first then to the bigger organization.

If you go the websites such as Pinterest, Twitter, Facebook and all then the amateurs may end up getting mad and frustrated. Because these companies have a lot of users and known widely which increases the security for these applications as it a public platform. Kudos! for being an ethical hacker.

Top Companies Bug Bounty Programs


The Bug Bounty Program of Intel mainly targets all the hardware, software and firmware issues.

Drawbacks: It doesn’t include the present acquisitions like the company web infrastructure, the third party products or the McAfee related details.

Minimum Compensation: Intel offers a minimum amount of the US $500 for detecting the bugs.

Maximum Compensation: While the company pays a maximum amount of $30,000 for detecting the most critical bugs.


It is Good news for the hackers that Yahoo has a full dedicated team who accepts the glitches found by the Bug Hunters.

Drawbacks: While the bad news is Yahoo doesn’t pay anything for finding the glitches in, Yahoo 7, Yahoo Japan, Onwander and all the Yahoo accessed WordPress sites.

Minimum Compensation: There is no minimum compensation in Yahoo.

Maximum Compensation: There is a limit for Yahoo Compensation which is approximately $15,000 for Bug hunting in their system.


Even Snapchat has a team of Vulnerability checking professionals, who review all the bugs report and then act accordingly. The Company acknowledges your report within the time period of 30 days.

Minimum Compensation:  You can anticipate high here because Snapchat pays a whopping $2000 for bug reporting as a minimum price.

Maximum Compensation: The maximum reward that you will get in Snapchat is $15,000.


Cisco the World class company welcomes every individual who comes up with the security issues in the system and reports to Cisco. 

Minimum Compensation: In Cisco, the minimum Reward is of the US $100.

Maximum Compensation: While coming to the maximum reward it will $2,500 for serious issues.


Dropbox allows the Bug Bounty Hunters to find the glitches in the system but on the third-party service that is Hackerone.

Minimum Compensation: the least payment in Dropbox is $12,167.

Maximum Compensation: The maximum reward here is $32,768.


However, when Apple first released the Bug Bounty Program it just allowed 46 hackers to do the research. But, now it is open for everyone who wants to try their luck in bug hunting in the Apple system.

Apple Bug Bounty Program even announced that it will reward $100,000 to those who will extract data from Apple Secure Enclave Technology.

Minimum Compensation: There is no fixed limit.

Maximum Compensation: $200,000 is was the highest amount given to a Bug Hunter.


social media

For Facebook Bug Bounty Program any ethical hacker can report the bugs directly to Facebook about Instagram, WhatsApp, and Atlas.

Drawbacks: There are already a few glitches on Facebook which they consider it to outbound issues.

Minimum Compensation: $500 for undisclosed problems.

Maximum Compensation: No limit and no maximum compensation.


Google Vulnerability Program give compensation for the issues in, youtube, and

Drawbacks: It covers only designing and implementation problems.

Minimum Compensation: $300 for identifying security threads.

Maximum Compensation: $31,337 for Google applications.


Any bug hunters can access Quora to find the glitches in Quora Bug Bounty Program.

Minimum Compensation: $100

Maximum Compensation: $7,000


All the Ethical Hackers and the Bug Detectors are given free hand to find all the issues in the Mozilla Bug Bounty Program.

Drawbacks: This access is only for bugs in Mozilla services that include Firefox, Thunderbird and related services.

Minimum Compensation: Least amount is $500 given by Firefox

Maximum Compensation: $5000


Now are good to go, as you find the top companies and how much compensation they are offering if you find out the glitches in their application and systems.

Even you get to know more about how you can become an ethical hacker or a Bug Bounty Hunter.

If you have any queries regarding it please comment below.