Social media has emerged as a massive driver of brand awareness and customer engagement, but brand managers are often disappointed with the results and the poor return on investment of their campaigns. Some tips to get the posting strategy and timing right:
Test and Test Again
Even though there are plenty of studies regarding the best times for sharing media content, brand managers will discover that it is next to impossible to find any commonalities. What will work best for you depends on many factors like the industry you are in, the demographics of your target population, their location, and even social he social network?
It is, therefore, vital that you test for the best engagement times by setting up a distributed content calendar and measuring the engagement level at various points in time using analytics tools. Be sure you do this several times over some time so that aberrations do not mislead you.
Extensive research will reveal not only the best days of the week for content posting but also, the peak times when your target audience is most active on the various social channels. Incorporate the results into your content management strategy but make sure that you do not focus on only the best times because then you would be missing out on the other audiences that are also important for conversions.
It is vital to remember that the window of activity on social media can be quite short and the attention of users can wane so getting the content posting frequency right is also essential for getting real Instagram likes.
You should never rush to publish some news because not only it may have something negative that you may not have anticipated or it may end up reducing the impact of some content that you have already planned on posting. Biding your time before sharing anything significant can be wise because nobody knows what additional opportunities are waiting to uncover.
The TMI Factor
While sharing information, the most effective way is to increase engagement, well too much of a good thing can be wrong. Brand managers need to keep in mind that the TMI (Too Much Information) factor can annoy social media users when your brand dominates their news feeds. Too much detailing of what the brand is up to becomes boring to the audience who then tend to tune it out of their minds and end up missing the more important news too.
Set Objectives And Destinations:
Reliably posting great substance is the correct approach, yet you additionally need to assess your general internet-based life system. While sometimes, you may not have a clue for what reason you’re posting, you won’t know whether your posts are fruitful or not. So venture backs a moment and asks you: “What would I like to accomplish via web-based networking media?” Could it be you need to?
Increment brand mindfulness?
Direct people to your site?
Sell an item or administration?
For example, if your goal is to direct people to your site, yet instead you get a great many preferences and no snaps on your post, at that point, it was ineffective.
Best Practice For Posting Content Via Web-Based Networking Media:
Given these three ideas, we should take a gander at how you can augment your web-based life posts. In the first place, there are always a few general proposals, trailed by some stage explicit tips: Tailor your substance to suit each system and request to its group of spectators. It’s awful reordering your LinkedIn post to Instagram.
That won’t work. Indeed, the fitting will take somewhat more, yet recollect you need to post quality substance. Sendible’s Smart Posts highlight gives you a chance to tailor your post to various systems so you can alter the content, include or expel hashtags, notices, and emoticons as required. Connect with your group of spectators.
Posting substance is one portion of a discussion. You should be accessible to participate in the exchange when individuals react to your posts. If you’re utilizing online networking, the board apparatus like Sendible, at that point, uses the further examination.
Produce a quality a substance that is fit to the stage and that you’re open to making. There’s no reason for making low-quality recordings suppose you’re immensely talented at composing or visual computerization. On the other hand, we have a go at broadcasting Facebook Live Videos if you feel that suits your image. Analysis with your substance plan until you find what works best for you and your group of spectators.
Shift your substance to keep things new
Make posts with pictures, GIFs, or recordings.
Pose inquiries to incite discussions.
Offer statements to move.
Use hashtags and refers to for more extensive reach
Minister content from different sources in your industry
Post content on various occasions to perceive what works best for you and your customers. You can even now use booking instruments to post nonstop when you may rest yet your group of spectators is conscious. Make sure to catch up on discussions when you’re back and stay credible.
Track your investigation on Twitter to perceive what’s working – and so forth – with your tweets and your group of spectators. Exploit new online life revealing apparatuses to burrow further. Take your group of spectators off camera. Give them a sample of what it resembles to work at your organization. Or then again, what occurs in the bottle. Breathe life into your image photographs with genuine encounters. Have a go at utilizing Instagram Stories to post crisp substance consistently, as they vanish following 24 hours.
The narratives show up at the highest point of the newsfeed, so you have a unique chance to get your crowd consideration when they open the versatile App. Furthermore, if your substance is first class, you’ll have individuals longing for your day by day update. Break down your presentation. You’ll discover what works for you and your customers through testing and estimating results.
Conclusion
Evolving a content management strategy requires a thorough understanding of the demographics and the psychographics of the target audience. Brands need to post at the times when their audience is most active to increase the engagement rate. Deciding on the subject of the news and the frequency of posting is also significant factors that affect the generation of website traffic from social media.
With deep learning of when the pinnacle times are for your group of spectators, you can expand the effect of all that you compose. Conveying content at the correct time is the mystery sauce that will surrender you a leg over your rivals. What’s more, in the field of web showcasing, little subtleties like speaking with your group of spectators at only the ideal time can have a significant effect.
Social media marketing is one of the most popular marketing niches because it’s low-cost, ad-friendly, and filled with engaged users that help boost a product or company’s popularity. We can use the power of AI in social media marketing campaigns to improve social media presence.
Despite the growth of other social channels, Facebook continues to be the leading social platform with over 2.32 billion monthly active users. The continued growth of social media users overall has led to more and more businesses discovering the importance of utilizing social for reaching specific, local, industry, and niche markets.
(Source: Statista.com)
However, you don’t have to implement your social media strategy on Facebook alone. According to Dream Grow, there are currently 15 popular social channels with users ranging from 25 million to 2.2 billion, making the use of a wide range of social platforms integral to achieving more exposure across different demographics for your brand.
(Source: Dreamgrow.com)
How AI is Changing Social Media Marketing?
Artificial intelligence is creating a more efficient and effective way of helping marketers make smarter decisions. With the increase in people dependent on AI-powered techs like Siri, Bixby, Cortana, Google assistant, and others, AI is changing the digital landscape, influencing how people interact with products and each other.
According to a Narrative Science survey, 38% use AI-powered solutions for predictions on activities that are related to business health, customers and machines, 27% use AI for automation of tasks whether manual or repetitive, and 14% use AI monitors and alerts to assess their business status. The data suggests that more and more businesses are integrating AI tech to different processes. It won’t be long before AI will be used to guide the creation of business plans and whole new strategies.
(Source: Forbes.com)
In the case of artificial intelligence for social media campaigns, you can use automation to make your strategies easier to implement. Facebook, for example, can create ads that are hyper-targeted to specific demographics based on users’ past interactions with brands’ social content.
AI vs. Data Analytics
Data Analytics was developed to help improve conversion rates for businesses. It allows you, for example, to know how many people viewed your site, what country they’re from, what devices they’re using, among other relevant data that can help you make more intelligent marketing decisions. However, analytics can only do so much. At the end of the day, humans still need to decipher what the data means and how exactly they can use it for their campaigns.
But that’s about to change sooner rather than later, as artificial intelligence moves in on being able to find relationships in the data. For example, artificial intelligence could determine which times peak activity occurs on your social channels, what the performing content pieces have in common, and what the average buyer personas of your social audiences actually look like.
How You Can Take Advantage Of AI In Your Social Media Marketing Campaigns?
The good news is you don’t have to wait for AI to become even more intelligent, as there are already a number of ways it can boost your social media marketing. Here are some of them:
Start using chatbots
Chatbots are automated chat responders for your social media pages. These bots not only ensure users get immediate responses, but it can also be automated to interact with those who have previously engaged with your page.
(Source: Ashy Bines’ Facebook chatbot)
Let AI create and suggest content
Tools like Signature creates content based on the trends and patterns that you previously created as you can below.
(Source: Signature.ai)
Meanwhile, tools like Cortex takes it a step further by not only generating content but populating content calendars subject to human approval. It does so by investing billions of marketing content from over 33,000 brands and coming up with suggestions fit for your own brand.
(Source: Unemyr.com)
Utilize AI-Enabled Advertising Platforms
Facebook is currently the most advanced social media platform in terms of business page functions and ad automation. Facebook has a function called automated ads that allows AI to suggest the kind of ads you should be making for your page.
(Source: Facebook page automated ads)
Ways to use AI in social media marketing
AI is also expected to have a great impact on social media marketing by creating hyper-personalized messages for marketing. Aside from that, AI is capable of providing more powerful consumer and buyer personas. This allows bots to have personalities and talk to customers about a wide array of topics.
(Source: Brand24.com)
In data analysis, artificial intelligence can choose which leads are qualified and unqualified. Since AI takes a shorter time to check than humans, you get data faster and more efficiently. Below are some of the other ways you can take advantage of AI:
Confirm your content to buyer persona insights as closely as possible
AI’s ability to process large amounts of data can help you come up with persona insights. One case study found that leveraging key persona insights can yield up to a 171% increase in marketing-generated revenue. Insights like prospects’ habits, the work environment they function in, and their motivation to spend can all be used to come up with more personalized campaigns.
So whether it’s social posts, blogs, whitepapers, videos, podcast, audio file, pdf, or any other type of content – keeping these buyer persona insights in mind can help you create a solid content pipeline.
Mine your CRM tools for rich customer insights
If buyer personas can serve as windows into the collective minds of prospective customers, your customer relationship management (CRM) is where you can find a host of clues for content that’s able to get individual qualified leads to respond. You can achieve this by analyzing email and social media content, messages, and phone calls. Doing so can give you insights into what exact circumstances can prompt a particular prospect to take the next step.
For example, a prospect working in the creative field might respond to edgy video content, while someone in upper management might lean more towards webinars and white papers. This might’ve taken an inordinate amount of time in the past. But with AI-powered tools, you can automate the mining of rich consumer insights in your customer relationship management platform and turn them into actionable strategies.
Seek authentic, real-time interactions with leads and customers via social media
One of the best ways to use AI on social media is by allowing it to lead real-time interactions wherever there are openings to engage with your audience. For example, there are applications that allow you to automatically send Facebook messages to a user who likes or comments on your post. This provides you an opportunity to draw them into your brand story, encouraging engagement, and shaping your brand as a useful resource.
Conclusion
The 21st century has opened doors to limitless marketing opportunities with the use of constantly evolving technologies. Using artificial intelligence in your social media campaigns is one of the most advanced ways to make sure that your message hits the right audience to get the right kind of reaction from your market.
What other technologies are you using this 2019? How has artificial intelligence helped improve your own social media campaigns? Let us know in the comments below!
Social media has taken all the credits in keeping the people all over the world busy, either with the latest news, with friends and family. There are several social media advantages to talk.
The social media examples include Facebook, Instagram, Messenger and many more. Whatever social media apps you are using right now, chat has become an integral and necessary part of everyone’s conversation.
Gone are the days to make a call to have a casual conversation with our friends or family. The importance of social media has become the everyday need to stay in contact and up to date about your current happenings on an hourly basis with our friends and family.
However, people had lost trust in Facebook when the news broke out in the earlier September 2018 that, almost 50 million Facebook accounts are hacked. It was shocking that about 90 million people were sent notifications to reset their Facebook passwords. Due to a technical glitch from Facebook’s end, all the Facebook are hacked.
Social media advantages are many. If we use in a proper and controlled way, we can make most of it. Some of the significant social media advantages include:
connectivity
education
business
information and updates
promotion of business
awareness campaigns
interact with communities
to promote NGO services
Facebook working to Integrate the Social Media Apps?
Facebook earlier said that it would not merge with any other social media communication chat platforms. However, there is news that soon Facebook will soon integrate the Whatsapp, Instagram and messenger chats and social media examples.
According to the reports, New York Times, Zuckerberg plans to merge the social media app chat platforms to proclaim control over other social media app chat platforms, as Facebook is trying to impress its users and to get the trust back. The Facebook social network recently facing criticism for hacked accounts and leaked data.
As per reports, it means that :
“We want to build the best messaging experiences that we can, and people want to message to be fast, simple, reliable and private.”
” We are working on making more of our messaging products end-to-end encrypted and considering the ways to make it easy to reach friends and family across networks.”
All these social media apps will work as a separate stand-alone social media apps. Social media apps likeWhatsApp, Instagram, and messenger keep the user information and data safe, whereas WhatsApp is end to end encrypted.
What are the pitfalls of Facebook merging Facebook into Instagram, WhatsApp, and Messenger?
There are many social media advantages which keep us always connected to the world. In the same way, there are social media examples like Facebook, Instagram, WhatsApp, Twitter and many more to let us know the current happenings in and around the world.
As we all know that, Facebook Messenger and WhatsApp have the same parent now. However, these two applications will serve as two different social media platforms serving the same purpose. The underlying enigma of merging and also functioning as two separate applications are little confusing.
Further, the users will confuse it in future again that WhatsApp, Instagram, and Facebook Messenger will get into a single social media platform.
Social media advantages play a significant role in social media apps like Facebook, WhatsApp, Instagram, and Messenger. Facebook bought WhatsApp for a wobble amount of $19 million.
On the other hand, Facebook has also improved the quality of chatting experience, and even video calling has made the situation little skeptical.
All apps to have end-to-end encryption?
We cannot expect anything as of now; it was just a statement by him. The updates and changes are still in the early stages, and it may take some time for the actual process to take its shape. However, researchers say all this could take time and maybe early of 2020 we may have to see the updates.
The critical aspect here to note is, Zuckerberg wants to preserve the end to end encryption for all the social media apps and chat services. The end to end encryption is the most technically demanding move to progress.
The Dichotomy of Messaging
It is evident that Facebook is trying to gain lost trust among the large people by improving the quality of the Messenger and also Instagram. But, according to researchers, the average profits of WhatsApp is much more than the Messenger and Instagram.
Besides, according to a survey people even though the Messenger and WhatsApp have come together, people do not want to disown WhatsApp due to its user-friendly interface.
However, only WhatsApp is end to end encrypted. The other social media chat apps do not end to end encryption protected. The WhatsApp is the most used chat service all over the world.
What could be the reason for Integrating?
The possible reason for the integration could be the downfall of the social media giant Facebook. In recent times, Zuckerberg has faced a lot of criticism, for leaking the user data and personal information for the elections.
Also, the lawmakers and law regulators around the world have condemned the act of Facebook. Security is the primary reason for Facebook is trying to merge with the other social media chat platforms to gain its lost charm over time.
There are some social media examples where the private data is hacked, and no one knows the exact reason. Some issues do not get important clarification which leads to trust issues among the users.
End to end encryption is painful to implement correctly because of any lapse of the code in the schema; the whole program compromises. However, both WhatsApp and Messenger follow open source code protocol, but there are variations in the implementations.
However, the best option is integrating all the family apps under a single parent and has decided to start implementation around the last few months.
How would the results be if Facebook merging happens?
If Facebook merges with the other social media chat apps, there is a possibility that Facebook still needs to struggle to make a mark.
On the other hand, WhatsApp needs a phone number to access the app. Facebook and Messenger collect all the true identities to access the account.
However, the essential revenue generates through Facebook. There are business groups who still rely on Facebook but not much for personal use.
However, WhatsApp is delighted of the end-to-end encryption which no one can read except for the sender and the recipient. On the other hand, Instagram and Messenger have no such protection for messages.
As part of merging benefit, Facebook has promised the end to end encryption.
How could Facebook benefit from such integration?
With strict privacy rules and regulations came to limelight with the hacking of user data. Again Facebook wants to win the assurance back and provide with the right security for messaging platforms. This privacy could be the next step most probably everyone is waiting.
By providing strong security is the way may be, it could overcome the defame and get ready for the coming challenges. Facebook should come up with new ideologies to improve the security features and unique ideas to generate more revenue through Facebook advertising and business.
However, the strategy is still suspense and has not disclosed by Facebook. Surely we can say, something big might happen, and it would get back on track very soon with messaging services.
Conclusion:
To merge Facebook with social media apps would be a big thing. But till then we have to wait and see if it introduces an end to end encryption.
The million dollar question would be will Messenger, and Instagram follows privacy suit after merging. Before going ahead with the bold move, Facebook should clarify this issue.
Social media keeps on changing in place of it new and latest social media marketing trends 2019 updates in place of older ones. A lot of people all over the world use social media for various purposes.
As it is the time to say goodbye to 2018 and embrace 2019, to make this new year fantastic for you. We bring ideas and suggestions to know the latest social media marketing trends that we can expect to see in 2019 as the social media marketing updates.
Which is the most used social media platform?
Facebook is the popular social media platform and is the top sites used for social media marketing by a lot of people all over the world. Here, the user base is enormous after Facebook all other social media sites like YouTube, WhatsApp comes into competition.
While people using so much social media will lead to increased spam contents. To reduce it and make the social media app user-friendly the primary social media site like Facebook, Instagram, YouTube have started taking necessary actions against it. Earlier, in 2018 Facebook spammed 837 million spam contents in 3 months, on the other hand, Instagram has taken down 5 million violence related graphic content.
Eventually, in the mid of the year, 2018 Instagram announced that it would spam all the fake users and followers to make the platform generic, so, as Facebook promised. As we can see so the social media apps are making sure to remove all the spammed content and fake users it is giving and evident chance to the influences to grow.
According to Google Digital SnapShot, the people preferring the influencers reviews and following them has increased a lot. As the spam content and fake users have decreased the influencers are growing. The millennials following the influencer are increasing day by day. We can expect shortly; they will play a significant role in promoting the brands.
Top social media sites
Facebook
The world’s largest and loved social networking site is Facebook. Eventually, Facebook is considered to be the top social media marketing site and widely used all over the world. Approximately, there are 2 billion active user’s on Facebook.
YouTube
In the digital platform, the public’s favorite video sharing platform is YouTube. People here can upload and view all type of videos that they want. Roughly there are 1.8 billion YouTube users all over the world.
WhatsApp
While WhatsApp social media used by a maximum number of people and owned by Facebook. It is famous for sending personal texts to those whose contact you have. Instead, being under Facebook, it works independently. There are 1 billion active user’s in WhatsApp.
Instagram
Unique social media site Instagram: which contains images and also owned by Facebook. In short, period became very active among people maintaining a 1 billion users record.
Nowadays, Pinterest is grabbing all the limelight with the increased number of users. It has 20 million unique visits every month. It has become a critical player in the social media marketing network and promoting the brands.
How do I promote my social media?
Nowadays, every agency present should find one way, or the other is having a website in digital media. This is not it; even it became very crucial for every company to be visible in digital media including social media.
Always be very active in social and always provide your complete details in all the social media sites in which you have a company profile.
Social media without being social is useless, interaction is essential, engage with the people.
Don’t over promote your brand with a lot of ADs, Keep it less but interactive.
Share interactive videos, images, gifs and engage the audiences in your brand.
What are the latest social media marketing trends?
This is the right time as we all are coming to the end of the year, it is the exact time when all the techie’s start searching for the latest and new trends. Today, we mention some of the latest social media marketing trends that are upcoming and will take the digital marketing into another level.
In the year 2018, we have seen a lot of data breaches in which the major one was the Facebook data breach then Google+ user accounts hacked, after which the Quora data breach also took place. Upon all these, the most unexpected one was 50 million Facebook accounts hacked, and 90 million were sent mail to change the password.
It was one of the most controversial data breaches that took place, while the blame is on Cambridge Analytica for infringing some 50 million users data so that they can influence the elections.
All these data breach and misused protection people lost trust in social media platform. To overcome this the significant trend coming this year is:
Social media platforms are striving hard to regain trust and rebuild the brand name among the people. Also, trying to build up a stronger protection guidelines so the further data breach can be stopped.
All the social media sites are busting the Fake users in the platform to promote their brand and gain users. Instagram, Facebook has already taken a necessary step. You can also track down yourself with the tool called SparkToro that will help you in knowing the fake accounts and the fake follower.
(Source: Sparktoro)
Facebook Trust issues
Not just the Facebook data breach, the social media giants were paid for fact-checking on behave of Facebook. It hired the private agency to check the content and remove the accounts, reducing all the fake comments and the users. This action was majorly for President Donald Trump, and the counterfeit users were suspected from Russia spreading hatred against President.
One of the marketing agency hired by Facebook to accomplish this task was snopes.com, they said in the media that.
“Facebook is not taking anything easy, and just making themselves look good and paying the agency.” With this statement, Facebook even gained a lot of criticism and gave people another opportunity to lose trust.
There were three separate information was found to decrease the hatred messages on Facebook. While this idea backstabbed and only minimal results came to limelight, and the third party fact checkers even told that Facebook ignored all the outstanding results which led to minimal effects that impact the work.
According to one of the research expert using Facebook said that:
Trust is something which will be there until someone gives a reason to lose it and Facebook is giving this everytime so, people are losing trust from Facebook.
However, the people who majorly suffered from this data breach is the Europeans. According, to the GDPR or the privacy and policies, act Facebook charged in the court and CEO of Facebook was asked to attend the trials. Due, to this protection breach a lot of people vastly from Europe, left the Facebook platform which is a considerable loss.
FACEBOOK SHOP ON YOUR STORE
If you have a Facebook Business page or community but not the Facebook shop, then it is the high time to have it. People and companies these days are majorly turning towards Social media. Create a Facebook shop for your store to provide the consumers what they want.
However, you can find the plugins for Prestastop, Magento, Shopify that will help you to integrate the store on your Facebook page. It is the best way to convert normal users to customers, by using this you can track the customers, what are they buying, what is there are of interest. Not just this, you can even track where are people are coming from, how they came and where they left.
While this is the latest trend which you can expect to see in the next year, where you can keep track of your customers and their interests to have smart analytics.
6 SECONDS VIDEO IS OLD FORMAT AD
Gone were those days when companies used to have only content and write up nothing more than that. While these people don’t want to see the old boring text that is when the videos came. The ads shown using the videos are appreciated the more.
People these days turned towards YouTube for business branding; earlier the Video ADs were used to be of 30 seconds. Gradually with time, the 30 seconds ADs became old and boring that when it was recommended to have the 6-second ads. It is the shortest form of the ADs with people stuck to it.
According to one of the leading brands L’Oréal beauty products they have used the best social media marketing strategy to rule the social media platform and they said:
Earlier we used to rely on 30 seconds AD, but now it is good to break and make 50X more Video content than a longer one. Internally, today’s pitch audience is for 2 Seconds Ads and 6 seconds has become the new long format ADs. Each of the videos here would be short and customer-centric.
E-COMMERCE SHOPPING USING INSTAGRAM
This year Instagram came with the latest and new shopping feature. Here, people can look at the products and price on Instagram, they can add to cart and shop later in the original site. Eventually, this trend was quite a big transform. Keeping this thing in mind we can expect that in the coming years there will see a massive transformation and new trends are arriving soon.
In the year 2018, adding the products into the cart till here it was limited.
While in the next year it is likely that Instagram will also introduce the buy option. Here you can directly buy in Instagram instead of visiting the brand site. Then putting soul into branding soon it is going to deliver the goods to doorstep.
We can expect that Instagram is turning towards a whole new E-commerce site much more than that of picture sharing and messaging.
AUGMENTED REALITY or AR ON INSTAGRAM
With the successful implementation of the Augmented Reality or AR through the most popular and loved game Pokemon Go! That is People came to know about AR. Slowly this social media apps like Facebook, Instagram, SnapChat took over the AR and made people go head over heels for the AR pictures.
While coming to Instagram, it already has gained a lot of popularity and people these days are turning more towards Instagram. However, Instagram even allowed the third party users to create the Instagram filters. There are huge plans for future in AR that will be undertaken by the social media platform.
Facebook, is going to introduce the personalized messages to the customers, which will contain the product images that will have AR. Near future, all the brands will be using AR videos to increase the user experience. It may include AR lens which will help the user to virtually try he product. At first used the AR feature in the year 2019 Facebook will be using the AR lens in personalized message to improve user experience.
FACEBOOK SUPPORTING PAID ADS
Google is supporting a lot to the Organic search results than the paid ads, and on the other hand, Facebook is supporting more the Paid Ads.
Yes, you hear it right Facebook is supporting more the ADs that are paid and decreasing the reach of the organic ADs. This may be a disheartening issue for all the brands who have a base on Facebook.
The researches even show that if a page is having likes approximately 500,000 in this only 2% would be the organic ADs. While the other disheartening news is this will increase in the upcoming years. Eventually, lessening the organic reaches maybe till somewhat negligible.
Facebook even claimed that daily Facebook receives a lot of contents in the case of organic ads. For this, they have to become very picky about the materials. Now they have to keep the most relevant content; this is a small trick by which Facebook is transforming the users into Paid customers, and not encouraging the Organic ones.
INCREASED USE OF DARK SOCIAL
The traffic here comes through private connections which include personalized emails, instant messaging from the individual digital media channels. Initially, we can say that users usually copy the texts or the links and send them as customized to the target audience all these things sum up to be a Dark Social.
In the upcoming year, we can expect that:
Dark social activities will dominate the social media platform. While driving a lot of traffic to the website. According to the reports until 2020 90% of the content shared on the social media sites would be from the Dark social. Similarly, the maximum number of click backs to this will be from the desktop.
If you have a social media account, then be alert with this, and people get most of the time attracted to mobile texts and links to get engagement.
LIVE STREAMING
Social media apps like Facebook, Instagram, YouTube have made people crazy about live streaming. This year it was found that the users watch the live streaming five times more than the pre-recorded videos.
As soon as the social media apps introduced and it became a huge hit, most of the top rated brands started incorporating it in their business. VR or virtual reality is also a big reason for the success of live streaming. Nowadays, the brands and the celebrities try to connect them with the audience using social media apps live streaming. However, this is increasing the urge for the live streaming, and there are a lot of things in live streaming future.
Live streaming is a blessing for e-commerce companies.
Nevertheless in the upcoming year the after display ads and video ads, the e-commerce brands will soon have the live streaming ads. This is based on a single concept that is “see-no-and-buy-now” and will provide the live online shopping experience. Later, on this will become very frequent and important.
The brand will then showcase the live ads with the brand ambassadors and the trusted experts. Not just the experts, it is even expected that in future the live streaming will change the idea of customer service.
E-commerce companies mostly will start using the live streaming platform in various social media apps and will try to solve their problems using the QA sessions. By, doing this the audience will get an immediate reply and that too live. Similar to the voice calls customer service, chat service, and email services similarly in future live streaming customer services will become popular.
Key Takeaways
As we mentioned in the article, these are the most important trends that we expect to see in the upcoming year. The latest trends are enormous and should incorporate in the brand tactics as soon as it gets released because of time and tide waits for none.
Even if you miss to get some updates as soon as it arrives, stay tuned to our blog because we publish every new trend as soon as it releases and every tactic in the technological arena. If you have any difficulty regarding the trends and tactics related to digital marketing.
Contact us! Whenever you like, we will try our best to solve your query!
Is Youtube down? Or is it one of those intermittent attacks on Global Breaching that surface and raise their ugly heads, one after the other on social media platforms?
Do you remember? Earlier, in the month of September, Facebook accounts were hacked – almost 50 Million accounts and 90 million people were sent the password reset email. This occurred because of a technical glitch at Facebook’s end. This made the hackers get access to the accounts 50 of million users. Now, isn’t that scary? Yes, it does raise an alarm.
After Facebook, it was Google+, wherein data related to 500,000 users were exposed. This was due to the vulnerability of the application, which allowed the app developers to have an easy access to the personal data of the users. When Alphabet found out about this and cross-checked the data exposure, it couldn’t find any substantial cause behind the accounts being hacked. Alphabet is now ready to close down Google+.
Such mishaps point towards Global Outage. Today morning, YouTube down was down. It can be even said that:
“Our social media sites are now not secure and we should be even more vigilant about it, taking utmost care of our data and personal information with the social media, and ensure proper protection against data leak.
On Wednesday morning around 6:40 a.m EDT, Google-owned Youtube – the world’s popular video sharing and video watching website by majority of net-savvy users, experienced a sudden outage. Not only YouTube, but also all the three YouTube channels-YouTube TV, YouTube Music, YouTube Kids – faced similar issues. This was not specific to a single device, in fact, it occurred on every device- Mobile, Tablet, Desktop – any and every device, in which YouTube could be accessed, was down or rather had a YouTube outage.
Morning at 6:40 a.m EDT, people started facing issues while browsing YouTube. Immediately, people started complaining about the issue with the YouTube application and started tweeting about the issue on Twitter and other social media sites, to which YouTube promptly responded:
Source: Twitter
YouTube was almost down for 2 hours due to Global Outage. People took to social media platform and informed about the issue. For this, after 2 hours YouTube came with a reply on Twitter.
Source: Twitter
The reason for this is still not known and YouTube also has not disclosed the reason that might have caused this YouTube down and sudden Global Outage. The number of reports lodged by the viewers increased at 6:40 EDT and the reports were close to about 2,224. Post this, it gradually decreased to 890 reports.
It was not limited to a particular area or country. The outage was felt all across the world. A lot of people witnessed this Global Outage and went berserk because of these uncalled for glitches in Youtube, feeling sorry for not being able to spend their time on YouTube.
All the people who accessed the YouTube in the morning, saw an error message popping up stating “Sorry, something went wrong. A team of highly trained monkeys have been dispatched to check the issue”
Source: fix.com
As soon as the Youtube Outage occurred, people took to other social media sites – Instagram, Facebook, Twitter etc., in a humorous way and started creating memes, portraying people getting worried about the YouTube content or the Videos, about the YouTubers,, and the chaotic outcome when Youtube shuts down, even temporarily. YouTube is a site that people throng to amuse and entertain themselves. People just go bonkers when it is down,YouTube is still a trending topic on Twitter and people are talking a lot about it.
Hope this issue is resolved permanently by YouTube. Also hope that the people who love YouTube with a madness and spend a lot of time browsing, and also people whose bread and butter is Youtube, don’t face such glitches in future and continue enjoying using and viewing Youtube, as happily as ever.
