Mobile marketing? Is that still a thing? Ask the millennials!

Mobile marketing? Is that still a thing? Ask the millennials!

Well, to begin with, I’d like to tell there’s always a reason why I chose my words the way I do. There’s a pretty good reason why I used the word millennials. It’s because people in that age gap has been ruling over every social media. Whether if it is Instagram or Facebook or Snapchat, you name it. This makes them stay longer hours over the phone and that’s where the right companies make the most of!

Image result for statistics on usage of mobile phones age

Credits: comScore

Mobile marketing is a big thing because it’s something that one can’t get easily rid of. So when you see an ad on tv, you can just skip the channel or go, do something else. But on a mobile phone, it’s like you’re stuck to it. You hold them with both your hands and enthusiastically watch whatever you wanted to. A few seconds of ads wouldn’t make you skip to some other app. So, you tend to stick with the same application! That makes mobile marketing one of the most efficient one.

So, what are the different types of mobile marketing that we usually see around?

SMS Marketing:

Image result for text sms

Well, I don’t think anyone is alien to this kind of marketing. Every mobile user is familiar with all those annoying texts we get. Sometimes they cross the line and set multiple texts that we can’t really take. But what do we do? We still read all those messages in fear of missing out on some important messages. Haha! that’s a win for the advertisers and that’s how SMS marketing is still a big thing in the marketing industry. According to a survey, about 68% of the major companies still think that SMS marketing is a huge boon for the marketing of any company. It’s also an easier mode of communication between a company and its customers. So yeah, it’s here to stay!

MMS Marketing:

Well, this kind of marketing is quite popular in the western and north Asian countries but not really in countries like India. Does that make it any less important? Nope! It’s still as important as advertising on websites for multiple companies. Marketing through image, videos and audio is better than a text any day, so would you really expect brands to stop utilizing this easy to access and straight to the customer feature? A strict no! So this is one of the great ways of brands to endorse their new features and updates.

Advertisements on applications:

One more annoying thing in our daily lives but still can we resist? Almost 80% of the applications are filled with such kind of advertisements. Sometimes they block the work you’ve been doing and sometimes they don’t. These are usually found in the applications where you’re not asked to paid or if you’re using a free version of the application. It’s a way for developers to encash and get a good ROI(Return On Investment).

Advertisements on games:

Image result for in game advertisement

Have you ever played a game on your mobile phones and once you finish a level or your character gets killed somewhere and suddenly an advertisement pops up! It takes about a minute or less of time but feels like ages. In that boring moment, all you could do is wait for the advertisement to finish. That is when they catch your eye and make you download the application.

QR codes:

You must have been to inox or PVR. If you have, you must have noticed some black and white rectangle boxes in the front of your seat. It’s the QR code. It’s an easy way for someone to visit a website and make a purchase. This feature is essential as one can’t go on typing the whole link.

Proximity-based Marketing:

The balance messages you get or momentary telecommunication ads you get as a pop up on your phone, come under this kind of marketing! These are not as annoying, as they don’t stay on your screen for long but yeah they could pop up while you’re in the middle of something important. Hence, these kinds of advertisements are not fondly encouraged.

Voice Mail:

This again isn’t found often in Indian marketing but western countries get a handful of these. To be honest I’ve never experienced one of these but in my knowledge, reading from other sources I’ve come to understand that this can get annoying but still is quite productive for the advertising companies.

Telephonic Marketing:

Remember a few years ago when the advertising companies had the similar number as that of any phone number in India. Those were one irritating time in the field of telephonic marketing. You expect someone to call in order to talk something important and all of a sudden all you get is a call from a customer marketing executive. Since then the rules have changed and the marketing agencies had to stick to a certain pattern of numbers that could be easily figured out by the customers and would refuse to pick up or just cut the call.


What are its benefits?

These days a large fraction of the population has been accessing the contents over the internet through mobile phones. The portability helps us in using the internet anywhere and anytime. Increasing number mobile users lead to an increase of usage of internet and other contact modes. This eventually leads to the hike in Mobile marketing. Here are some reasons that would explain the importance of mobile marketing in these days:

1. On the go services:

People love to do things that are done in no time. They often look for service providers who could meet their needs and help them fulfil their requirements. A company can contact a user via mobile marketing techniques. Even a customer can easily send his/her feedback instantly.

2. Mobile is an undetachable part of us:

The only thing that we hold with us all the time is our mobile phone. For every little thing, the first thing you take out of your pockets is your mobile phone.

3. Your contact details are used by the stores:

Multiple stores that you might visit on a daily basis. They tend to use your mobile phone details to make sure they’re connected with you. This increases the customer brand relationship too.

4. Mobile search index is a primary choice of rankings:

Google makes website search engine rankings based on the mobile searches. More than the system based search results, mobile-based are preferred. This makes sure the users get a better view on both the kind of devices.

5. Importance of Mobile advertisement

Advertising on mobile sites or directly to mobile seems more effective in marketing.


So I guess this is quite enough why mobile marketing is still the most burning way of marketing and is going to hold its fire on for quite some time!

Best ways to conduct successful Instagram contests

Best ways to conduct successful Instagram contests

You must have come across many contests while on Instagram or any other social media for that matter. If you want to know how well the contests gain a reach, then you can compare with the other posts on that page and I bet at least in 90% of such cases, contest posts would have the maximum likes and shares. That’s the power of conducting contests.  That’s not it, people would not only participate in the contests but they’ll start following up as well, to make sure they are well updated about the contests coming up.

How should I increase my reach?

The best way to increase your reach is by conducting the contests that attract people and make them put some efforts. When you ask the viewers the right way, they not just participate, but also tend to share or comment. These shares or comments are seen by the other people on their friend list and they decide to hop in as well. This eventually reaches the other guy’s friend list and the story goes on. This way the total number of participants increases to a great number. Let’s look at a few of the factors that affect the kind of influence a contest can have on participants.


A representation of the contest is always the first and foremost thing one needs to take care of, before posting it on social media. Other posts or texts can be edited after posting but these are something not to be messed with. The choice of words is important as well as, if there are any grammatical or sentence forming errors, it might lead to some other meaning which would eventually land you in trouble. So make sure that the sentences are written well and has no other meaning to it. Make sure you avoid any vaguely written lines and be right on point.


Hashtags are another way you can increase your visibility throughout the social media platform. These days audience don’t have the time to go to the page and search for the competition again. They rather just prefer going with the hashtags. This not only shows the contest details, but also about the different participants who have shared the same. This way the whole contestants could get under one roof. The comments are passed and posts are liked which eventually increases the reach to a great amount.

Multiple social media:

Once you’re done representing the right way and putting all the required hashtags, now it’s time to share them on multiple social media platforms. There might be people who encounter the same post on one channel but not the other. This way people from multiple platforms can come together under one roof using the hashtags or the provided links and participate in the contests. The likes that are visible to their respective friends, prompts even those people to go ahead and participate.

Get it promoted by other pages with the same field:

Good connections are always a cherry on a cake when in need. So, if you have connections with other Instagram pages with some good amount of followers, operating in the same field, they might help you get a lot of attention from a different set of people. That’s like a lot of increase in traffic. Who wouldn’t like to enjoy some free rewards?

One another thing you need to remember is the action of reciprocation. When you reward someone with something for almost nothing, they get a sense that they owe you something, so when there’s an opportunity to give back to you, they’d gladly take it if they think you can help them. This is how most of the conversions are done on a small scale.

Follow Up:

Once you’re done writing and sharing, keep following the posts to make sure you track the kind of response you get. Reply to all of the comments and keep putting up stories about the same so people who missed to look at it could get a clear picture of it again. Don’t post the stories too often, to an extent that it annoys the viewers. As there’s a high chance that people might unfollow you. Keep it simple, short and precise so people would enjoy some of these as a reminder.

Analyze all the stages:

Learning is the most important stage of any business. The more you learn from experience, the better way you deal with the next contests to be held. Know your strengths, analyze which procedure was the best. Learn which social media platform earned you the most audience. Read the comments and understand all the mistakes you’ve made so far and try to avoid them in your next.

Announce the winner:

Don’t forget to post the winner details on your page. That way, they can show what they’ve won and how lucky they are to get the reward. This not only increases the enthusiasm in other users in that person’s acquaintances, but also helps you in the increase in your traffic. Make sure that the reward is good enough to be publicized. That shows what kind of a good offer they’ve missed. This makes them not want to miss such opportunities ever again.

Why should I host these contests:

If you’re still not convinced with why you should conduct these contests, let me brief you with this a little. The contests you host has the most possibility than any other way to get a good audience. People would start visiting your page often. Once they are used to it, even the most of negligent viewer would follow you. That’s the power of contests in attracting the human attention.

Free gifts with little or no effort are always welcomed by anyone. Be it a rich guy or a poor. Free things are always precious. This give away technique might seem to be costly but just think it this way. Rather than spending millions on advertisements, why don’t we just spend a few bucks on contests and get half the traffic? The advertisement followers might refuse to follow on Instagram. But the contest participants are very likely to follow you for further contests.

What are the 10 websites you must know for Digital Marketing

What are the 10 websites you must know for Digital Marketing

You must have heard of digital marketing. Though it’s like a tiny thing, you don’t understand the real depth of it until you tend to get into this. Digital marketing is one of the top requirements before establishing any business. Any business needs marketing and out of all sources of marketing, digital marketing is the most important one. Why? Because people are more connected through the internet than by the calls or television. Hence, in the current generation, it’s quite important to have a sound knowledge of digital marketing, if you ever want to be an entrepreneur. Unless the business is a monopoly and has already been established well, it always needs marketing.

Let me take you through some of the websites, that’d help you in building a good future in digital marketing. These websites are not just to help you with your basics, but to also to help you get a strong position in the world of digital marketing.

1) Neil Patel’s Blog:

If you tried looking for some information on digital marketing or SEO(Search Engine Optimization), on youtube or elsewhere, then you must have come across this man. He’s like a basic book for everyone who needs to learn digital marketing. This website would also tell you how to use different techniques to bring in more traffic to your website. More traffic means more trust and any company would be glad to do a business with you.

2) HubSpot:

It is one website that one needs to come after they’ve developed their product and are ready to launch it into the market. HubSpot offers some of the best software for you to utilize as your marketing source. It also helps with the customer service applications for your website, so it’d be easier for your customers to communicate and interact with you.

Not just this, they even offer you different blogs and guides for you to go through. This will help you in understanding how the world of marketing works. If you’re not interested in their applications and software, you can just skip right to the part where a lot of information on Digital Marketing is provided.

3) Google Inside AdWords

If you want to understand the thought process of your potential customers then this is for you. Google AdWords provides you with all the information that you need under one roof. It has the analysis of everything you need to know. If you have enough patience, you can understand everything that is to know to attract the right customer at the right time.

All the analysis has been given for making it easier for you to attract whoever you want too. Understanding the analysis isn’t a hard thing either. So do visit this once you’re done understanding the basics, as this would help you in understanding the mindset, customers have.


4) Content Marketing Institute:

Content marketing institute is a one-stop institute for all your content marketing tips. You can read various blogs on this that’d tell you how to go about content writing. Don’t underestimate the power of content writing as content writing is remarked as the most important factor in driving businesses to the company. When you write proper contents, people often start reading and sharing it. Once it’s liked by all, it’d bring more and more traffic to the website. Traffic increases the trust rate of any website. More the traffic, more is the trust generated for your website. Trust is all one needs to maintain the business.

This is the prime reason why many websites go bonkers for content writing. Hence, if you need to make your website famous, you need to learn to blog well and attract the required customers.

5) Four Dots:

Four dots is more of a website analyzer. It analyzes your website and gives your website a rating. This helps people identify the things they are lacking in. Then, the website developers are supposed to work on this as this would lead to a  better website rank. Better the website rank, better is the position on google search and traffic. This will help in getting a good number of audience to your website.

6) Buffer:

Digital marketing is not just about the blogs, but also about how you represent yourself in social media matters. Social media is one platform where you can go and publicize your product and if it’s done the right away, it’s going to spread like a rapid-fire and turn your product into an overnight success. That’s the power of social media. So never take the marketing in social media for granted and do visit this site, if you want further help or information on how to go about this. You can also analyze the results on how and from where the traffic is generated.

7) Tech Crunch:

The one-stop destination for all the information on various trending things that can push your website to the desired state. This website offers information and service on various things like Startups Apps Gadgets Events and videos related to the same. Ample of new and updated articles are written such that if you manage to follow these, you’d understand every page you need to in the field of digital marketing.

8) The Moz Blog:

If there’s another place like Tech Crunch where you can find the information to all the important things that you’d like to have for the information on how to maintain a website, then this is it. You don’t have to wait for a long time before you can get your hands on some good content and start developing your blog if you refer to this. This blog gives you information on how to maintain your website’s traffic and when and where to look for all the information you need.

9) Your Story:

One website, that is different from these all others and the one you need desperately to guide you right. It’s well said that failure is the road to success and experience is all one needs to make his/her mark. Similar is the thing with this, your story provides all that is necessary for an entrepreneur, which is about all other entrepreneur’s stories. These stories tell us the make and break of a company or an industry. All the experience these people have gained all through these years will be put in front of you with a click. What else could you ask for? Read multiple stories and take all the precautions those people failed to take.

10)Quick Sprout:

For latest and more innovative ways to drive traffic to your website, this is the right website for you. Quick Sprout is known to have one of the best ideas and tricks one needs to make sure enough traffic is generated for your website. Go through the blog of this site and you’ll understand why I said what I said.

Image result for thinking

Credits: Public Domain Pictures


These are just a few websites that you need to visit on a regular basis, to make yourself a better digital marketer. Reading all these one after the other might get you bored or might not give you a full scope of the real world scenario. So, in such cases, I’d suggest you follow few of these famous bloggers who are known experts in digital marketing.

1) Gary Vaynerchuk
2) Seth Godin
3) Neil Patel
4) Marketing land

Other than following these coveted experts, you can also follow these communities to have your doubts cleared on a regular basis and for ideas sharing among the other digital marketing aspirants.

1) GrowthHackers – Premier Growth Community

All these information are for the learners. If you’d like an easy way to get all these done for you, then do visit our homepage and we’ll help you with all this in no time. Visit here.

How has FIFA’s digital marketing managed to reach every corner

How has FIFA’s digital marketing managed to reach every corner

Have you ever noticed how known it is to everyone about the FIFA world cup? Just 4 years ago, in the 2014 world cup, not all the fans had an idea when these matches are being held. But today, everyone knows about FIFA 2018 World cup. How? That’s the magic of Digital Marketing. It makes you aware of all your surroundings and helps the sponsors receive their money’s worth.

These days all of us are on some or the other social networking sites. As we swipe down the newsfeed or other social media walls, it takes a little time being acquainted with all the new things happening around. Social media is full of images and images are easily understandable and attracts the reader’s minds. Hence, people prefer going through social media rather than reading a whole article. So let’s not delay anymore and get into the different ways how big companies are expanding their market reach through digital marketing.

There are multiple ways in which FIFA managed to expand their reach. Calling out for different techniques, listening out to every single idea, FIFA managed to name itself among one of the biggest names for branding. It’s not just the marketing, but also the kind of craze football and FIFA world cup has had over the years, lead to this. Let’s look at a few different ways in which the hosts managed to get their attention on every mind.

1. Through fan events: 

These days almost every other promotional technique is implementing these, as this is the most possible viral content anyone could ever deliver/ The competitive spirit helps them have a great reach throughout. The one common trait in every human is that they love competitions, some take it lightly whereas some take it very seriously and have themselves indulged in these activities for hours and hours, just to triumph over someone else. This is the opportunity for the marketing side to get a grip on the audience and spread their brand name. Let’s see a few of these fan events that we often hear.


Developing a game in the name of the particular company helps in the recognition of the brand all over. Such games are developed and then the options of online multiplayer are introduced. This is the first step to the spread of game from one person to the other. Other required ads are placed in the available spaces for further promotions.


The game of predictions, where exciting gifts could be won seems to be like the best event, as you only have to predict a few things and if by luck, it works out, you’ll be winning some great prizes. Here, we might think that this may be a loss of money for the hosts. But in the end, it’s going to save them some millions of rupees for marketing.


This is one of those types, people indulge in betting for their players and in the end, if the players they select perform, they get a gift in the form of money. The process is simple. One has to select 11 players out of the total 22 players playing a match. If the players they select, perform better than the other 11, they start scoring points, the selector with the best 11 will be awarded the prize money. A captain can be selected as well. If the person you made the captain is the best player for the day, he’d be scoring the double points when compared to the others. Here, people tend to taste the win and a loss. But when they start winning, they crave for it even more. This makes them come to the site again and again and this leads to the traffic of the page.

Picture Uploads:

If you’re wondering what this is, then let me give you an example. You might have encountered in your social media, how different websites ask you to show your support for your favourite team. This leads to people updating their profile picture and you’ll know that FIFA is coming soon. Hence, that’s how they do it to attract a number of viewers.

Football quizzes:

Quizzes are another great way of grabbing attention, especially of the football fanatics. You might have seen on a regular basis, how different websites conduct quizzes and later ask them to share on their timeline. This leads to a broader reach of the brand name. Hence, this is one of the best techniques in order to grow your identity.

2. Through online telecasts:

Online advertisements are on a rage these days and this is the most effective way of reaching your potential customers. First, different people’s likes and opinions are recorded through various social networking data. Then these people are sorted by their likes, age and gender and they are targeted by the appropriate brands. The same is the situation with FIFA as well. They target more on the audience who seemingly are interested in football.

3. Through fan parks:

This might just seem like a waste of investment, but trust me it’s not. If you’re not a football fan, go to one of the fan parks. The cheering crowd, the supporting fans and their enthusiasm, makes your adrenaline go crazy. That’s how they make even more through events such as these. So never for even a second mistake a fan park as a waste of investment.

4. Promotions on the official website:

The official website is the one place that pops up first whenever someone searches for football. Such is the kind of following FIFA has garnered throughout the years. This makes the website more approachable and this eventually increases the traffic for the website. So whenever someone enters the website, they can watch the live streaming and as well as they can even look at all the tournaments when and where one can find.

5. Blog Posts:

The blog posts are considered to be the best way to attract the customers. When you provide everyone they’ve been looking for, when both of your fields align, that’s when the customers are attracted and start investing in you, understanding the kind of knowledge you have. In addition to this, a large amount of traffic income is seen when the blog contents are good. This is an additional way of attracting potential customers and hence, FIFA is able to attract a lot of sponsors through this.

6. Social Media:

Different social media platforms have different ways of marketing their products, when it comes to FIFA, Facebook has been playing a vital role in keeping everyone updated on the latest updates and information. After every match, some or the other page shares a story about the happenings of that particular match and makes it even interesting for the readers. This leads to a better enthusiasm from fans. The fans even share their personal opinions or criticize a few decisions which lead to a growth in interest for even an average follower.

7. Usage of Hashtag:

Hashtags are a trend everywhere. It initiated from Instagram then twitter and now it’s all over facebook. Hashtags which are usually denoted by # and the topic is followed after it, has been on a roll these days. It’s an easy way to find posts that have related topics on the internet. If you want to look for FIFA related information, you could just type in #FIFA and it shows all that’s related to FIFA and you don’t find any irrelevant topics here. So this is an easy way, like a one-shot destination to the required place.

8. Youtube: 

Youtube is one more of those few social media where a great hype could be created for a brand like FIFA. FIFA has been conducted for a long time and there are ample of incidents that could make the channel go viral. Once the videos go viral, everyone starts to hear the name. This makes the sports even more interesting. Some of them would start following the game. They like to see how the two who fought in the last match, would react when they see each other. Situations like these help people with their interests.

That’s not it, if you yourself want to witness it, you can check it here.

If you’d like to learn about football in Russia, for all the predictions, fantasy, scouting and drafting of dream XI players and other regular updates, do visit this site.

What’s new in digital marketing in 2018? Things you can’t miss

What’s new in digital marketing in 2018? Things you can’t miss

Digital Marketing Trends in 2018

1) Content


How do you make your website famous? By rushing on to the top of the google search, whenever someone tries to search for anything related to your field. This is not going to happen unless you learn every little trick of SEO.

SEO(Search Engine Optimization) is a process wherein people tend to extend their reach towards the readers in order to grab their attention. When a content is written, one needs to make sure that the content has all that it takes to enlighten the reader. The reader must be able to easily find whatever he needs and should be directed to the appropriate links if the whole data can’t be written under the same content. Let’s dig a little deeper and learn how the search engines operate because if you need to learn the tricks you need to know its every root as well as possible.

What Actually Works for Driving Traffic from Search Engines?

You’re not alien to the fact that the most used search engine is Google. To be honest some of us don’t even know if any else search engine exists. Such is the reign of Google in the search engine field. Every search engine has a different way of positioning its websites on top. The better your keywords and other SEO tactics are the more the chances.

Doesn’t matter which search engine you use, search results are dynamic and they go on changing on a continuous basis. Google keeps on updating its methods of ranking its website. So with such dynamic process, one should never rely on any SEO software as the change is quite difficult to predict.

So how does this work? How do you think Google determines which pages to show in response to whatever users look for? How do you get this traffic that is of utmost importance towards you?

Google’s algorithm is extremely complex, and I’ll share some links for anyone looking to dive deeper into how Google ranks sites at the end of this section, but at an extremely high level:

Google basically looks for the high quality with a good amount of content that meets the requirements of the user. They determine relevance by “crawling” (or reading) your website’s content and evaluating (algorithmically) whether that content is relevant to what the searcher is looking for, mostly based on the keywords it contains.

There are numerous ways in which Google determines which website to rank first, but most of all it looks up how many websites take your website’s link as reference. To put it extremely simply: If the only sites that link to your blue widget site are blogs that no one else on the Web has linked to, and my blue widget site gets links from trusted places that are linked to frequently, like, my site will be more trusted (and assumed to be higher quality) than yours.

Increasingly, additional elements are being weighed by Google’s algorithm to determine where your site will rank, such as: How often do users come to your sites, how engaged can you keep your readers, are they visiting any other website for further information or are they satisfied with what they find on your page. Your site’s loading speed and “mobile friendliness”

How unique is your content and how determined are you in providing a diverse kind of articles for the enlightenment of your customers? Every little thing matters in SEO. So to make it simple, being honest and humble towards your readers would be the best bet for you to receive the number of readers.


Links you can refer for further knowledge:

Honest SEO

In order to rank higher, you can follow tips from different websites as each website provides different innovative ways, I’ll be attaching a few of them at the end of this paragraph. Let me tell you some of the very basic things that every website is going to tell you. Make sure the keywords are entered right. You need to know the most frequent searches. Provide links to other websites if you think they have explained it better or have a different mode of explanation. Content sharing is always helpful. If you’re good enough in finding the source of the website. That is a different way in which people would love to visit your website as you’d be good not in just providing the content but also directing the readers towards the pages where you can find a better explanation.

Make sure to not go with the black hat tricks and stick to your ethics. Using black hat techniques will not only lead you to lose your potential customers but would also have your contents at risk. The key things to follow in SEO are mentioned below:

1) Follow the trends and stay updated all the time
2) Attract customers by showing the kind of exposure you have on what you do.
3) Be ethical and don’t follow black hat tricks like backlinking or keyword stuffing.
4) Make sure when the readers read your content they don’t have to find anything else out of your page.


Infographics are the most feasible and easy way to express some good information. People get attracted to the brighter version of explanation and they tend to understand the pictorial representation when compared to the usual generic typed information. So putting the norms of cliched text aside try and decorate your content with some efficient and easy to understand infographics so that as soon as a reader enters your website he gets a vibe of interest because as long as the vibes in a website are positive, people learn better. It is a known fact that pictures are way better modes of information understanding.

There’s a wonderful theory behind the same. Whenever you read something the chances of you understanding and retaining in your hand is relatively very lower when compared to a situation where someone explains you a story. Our imagination skills work far better when it comes to storytelling or understanding something through pictures. Hence, if you inculcate the habit of using infographics in your pictures, you tend to attract a number of customers as it makes easy for them to understand whatever you’re trying to sell.

According to research compiled by 3M, the corporation behind Post-it Notes, visuals are processed 60,000 times faster than text, which means you can paint a picture for your audience much faster with an actual picture. It’s no surprise then that HubSpot’s social media scientist Dan Zarrella found tweets with images are 94% more likely to be retweeted than tweets without.


Some of the tools through which you can create infographics are: Canva, Edrawsoft, and Venngage

Have you ever observed how your eyes are directly attracted when some funny face or other funny picture comes in front of you? Let us put 3-4 pictures in front of you. One with a written content, next with infographics and third with an image attached immediately above? I’m sure your eyes would dwell first on the image attached here. It’s human eyes’ basic tendency of finding the things that provide delight to their eyes or something which enlightens their mood.

When the emotion is already expressed it only takes your reading skills as you already understand the situation by the things present in the picture. This is something that hasn’t been used much because of the impression that it doesn’t sound very professional. But has proved to have some really good result, reason? Ask yourself which one would you be delighted to read?

So in this generation of informal knowledge transfer, I personally prefer even a business website to be as informal as needed. At the end of the day, a website has to publish some brain soothing things too in order to have a better reach towards all genres of their customers.

Pictorial Representation:

Unlike the points mentioned above, if you aren’t able to brainstorm a good idea or a good infographic picture to help you with the pictorial part, you could just put up some relevant picture that shows the exact similar situation and make sure that the picture represents the content and its information in the best possible way.

b) Social Media

Live video and stories:

Image result for instagram live stories
Credits: Wired

This is the first most important part of this year’s marketing trend. Just a couple of minutes on live video would grab millions of fan’s attention and occasional things like these tend to stack up in our brains for a long time. You don’t need to pay huge amounts of money to the celebrities as this could just be done by them sitting right at home. You can also use the fame of insta-celebrities, one moment of their time could grab you some great number of viewers or customers. Scroll down to the next point to read further about this.

Influenced marketing:

Image result for instagram celebrity marketing selling jazzypooo
Credits: Jazmine Garcia


Just as mentioned earlier, the same way in the picture above you can see this insta-celebrity Jazmine Garcia posing with a product that she has been paid to promote, this is how small or medium scale industries could go about if they really want to increase the reach of their products.

Multiple people around the world who basically are famous on social media tend to use their fame as an opportunity and promote market of various products. These people have some really good potential followers and would charge way times lesser than the celebrities. So your product reach will be high and similarly, you would get to spend a relatively very low amount.


Youtube is the second most used search engine after Google and you know how many of us tend to visit the website on a daily basis. These days whenever someone hears about anything, all they do is go to youtube rather than Google, because it’s no hidden fact that video explanations are less stressful, less time consuming and easy to understand. You can just post your advertisement before the video begins. People have no better option than to go through these videos to get into the part they actually came for as there is no possibility of forwarding them. This might seem like a force-feeding but people are so addicted to youtube that they don’t even care about it. Youtube is not going to go extinct any time sooner, hence youtube ads are another better way of attracting and letting the potential consumer or client learn about your business.

c) Giveaways:

Who wouldn’t enjoy some free stuff? People go and create multiple accounts if there’s a possibility of earning even as low as a 20 rs when there’s a signup bonus. If the amount is large you can still garner a lot of popularity. So rather than spending millions on celebrities, you would rather just use different ways of attracting the consumers towards you by offering them so giveaways.

Let me give you a strategy for the same. Ask people to like and share your Facebook page wherein you sell your products or do your business and let them know that first certain number of customers would be awarded a certain amount. That’d attract some good number of customers and users to your page and in order to keep the customers from unliking the page, offer them a scheme of a certain number of lucky people winning gifts in the form of cash or products.

The basic things to keep in mind before you implement all these things:

1) Do what you say, say what you do, because any business is always all about trust. Until you prove your efficiency no one’s going to invest in you.
2) Be ethical and honest. This might lead to a slow growth but eventually, this would lead to a great respect in the society and respected people are always chosen first.
3) Be a critic, yes, but choose not to be something that spreads hate or negativity. Treat every single person even if a client or not with all due respect. You will be returned the favor one way or the other.
4) Don’t let them see you like you’re all about business.
5) Concern for the customer’s or reader’s need should be your first priority.
6) Empathize more, know about your circle and reach of your customers a bit more