Email Marketing is an effective tool to promote your brand and company. The traditional ways of communication are still email marketing. There are email marketing principles which when followed drive good results to your website. However, the future of email marketing is very promising and can build a good relationship with customers and the company.
By following proper email marketing principles, you can get noticed in the competition with many email marketing tips. Staying well connected with the existing customers, thereby generating the leads for new customers. In fact, there are many free email marketing software you can use to attain the expected outcome.
Is Email Marketing Effective?
Of course, yes. Email marketing is as effective as the present social media platforms. Therefore, is very essential for small scale business.
For example, if we can an email. What do we do? We either readjust the outlines or mark as spam. It seems that they do not feel like opening the email. The emails do not shout out “open me” or “read me”.
Consequently, email marketing principles include all the email marketing strategies where it strengthens customer- client relationships by reminding you to send emails regarding the existing offers, upcoming events, not to miss clearance sales and many more.
Now, let us see to send email marketing principles depending on the type of emails you are sending. Eventually, each organization needs different email marketing tips.
What is Email Marketing Tips?
Email Marketing tips are critical to consider the main structure of the email. Major targets are achieved by thoroughly following the email marketing tips. You should follow certain tips to impress the customers on a single go that guarantee good success rates. Let us look at the main aspects of email marketing.
Content is king:
Whatever email you are trying to frame, the main hero in the email is the content. Plan the content carefully. However, by segmenting your email lists through the reader demographics makes your work easy. Provide with the simple and plain content. Always the simplicity wins. Do not overdo the content and confuse the customers.
Keep it entertaining and traditional:
Keeping emails the same traditional way is equally important to keep your emails interesting and distinctive as well. However, you should sound that you create an email as if it real. It should not sound like an automated message. Keep it entertaining. Email marketing tips should not sound that your email is forwarded by a marketing machine. If here, you made a difference, then you won half of the battle.
Irresistible subject lines:
You should make sure that your emails are personalized. Sending a high volume of emails every day is no easy work. First, speak to the readers and then tell them you are sending an email to their inboxes. This way, your sent email will not go unnoticed and will take out time to read and respond.
However, these above mentioned key points are the main deciding aspects of successful email marketing. Always encourage the readers to respond to your emails. Listen to what your subscribers have to say.
What is a Free Email Marketing Software?
With free email marketing software, you can send emails in bulk for a certain limit or a limited number of subscribers. Each free email marketing software has a specific limit for the number of emails to be sent to the list.
Below given are the well -known free email marketing software used to develop your small business. However, each free email marketing software is different from each other.
MailChimp, after its major breakthrough in 2014 is back in action with a podcast marketing campaign. However, MailChimp is the most widely used free email marketing system for small businesses. There is an estimation of over 16 million users. In a recent email marketing survey of 60 small scale business owners, it has received rave reviews.
However, MailChimp free plan is for up to 2,000 subscribers and 12,000 emails per month. MailChimp integrates well with WordPress, Twitter, Facebook, Magento, Salesforce, Google Analytics and many more.
As the name suggests, it is going to work fast. The company head office is in Paris and operates in more than 150 countries. In short, Mailjet is a one-stop solution for email marketing. Its free plan includes 6,000 emails per month or 200 emails per day, for unlimited contacts.
However, there are no limits in contact list even for a free plan. The user interface is anyway simple and user-friendly.
SendPulse is a newcomer to this email marketing industry. Since 2015, SendPulse has received a lot of positive feedback. However, it offers a very generous free plan. SendPulse also offers SMS text messages and web push notifications for an additional charge. Therefore, it will offer 15,000 emails per month for less than 2,500 subscribers for emails.
Benchmark was found in the year 2004. This focuses on basic email marketing and works best for creative people. The best part is Benchmark is available in 8 languages. In Benchmark, free plan is available as a life plan for up to 2000 subscribers and 14,000 emails per month. You can add additional features like automation, A/B testing and list verification. Benchmark is a clean template email marketing service with user-friendly interfaces.
SendinBlue is a truly a colorful email marketing service from France. Therefore, SendinBlue has been in this industry since 2010. It also offers services in English, Spanish, French, German, Italian and Portuguese. However, 9000 emails per month, 300 emails per day to unlimited subscribers. SendinBlue offers very simple automated text messages.
What is Email Marketing Example?
Well, there are many success stories for email marketing which shows that with proper planning and email marketing principles, you can do wonders in the targetting the audience.
One of the best and simplest examples of email marketing is Charity.
This is an Email Marketing Campaign for donation Donation Progress Update. When you talk about email marketing, often forget about the transactional emails. However, these transactional emails are automated emails in the inbox after a series of actions on a website. This would include filling a form, to purchase a product, or even updating on an order. These are nothing but text emails sent by email marketers.
Well, coming to the email marketing example Charity: water has taken an innovative step towards the amount of donation you give.
Suppose, when some X donates to a charity which is a water project. This money will obviously take a long journey until its purpose is fully filled.
Most of the charity organizations will take the amount and just leave. On the contrast, this Charity took an initiative and uses the automated emails to show the X (donors) how the donated money is making a journey and impact on thousands of lives.
However, with the emails and the timeline emails, you will know where you are in this whole process and can move on with things once reading the track of your hard earned money.
charity: water took an alternate route. Once someone donates to a charity: water project, the money takes a long journey. Most charities don’t tell you about that journey at all — charity: water uses automated emails to show donors how their money is making an impact over time.
With the project timeline, you don’t even really need to read the email. You know immediately where you are in the whole process so you can move onto other things in your inbox.
What are the Principles of Email Marketing?
Email marketing is not just merely blasting out emails to a bunch of email addresses. But, it is a process which involves email marketing principles to make each contact list as the asset to the company.
Let us look at some of the email marketing principles for effective small business growth.
In the right way to the right audience:
You should be completely clear in the mind that, what audience to target at the specified right time.
Suppose, take a real estate agency. Now, the agency will have to send emails for both the buyers and sellers along with the prevailing offers, the homes nearby, the shops nearby and much more.
You can reach more audience, by sending out emails and can get more response. Weekly emails or bi-weekly emails should be sent to make customers remember and make a CTA.
Communicate as if you are on Social Platform:
If you treat email as a simple flyer, then even the customers will just ignore as spam. Therefore, to make a difference in how the customers react to the emails, keep them to the relevant topic. Specify the actual reason to communicate in the description.
Plan the content in such a way that the customers should go through the whole email. Don’t forget to add taglines like “call us on”, “for an easy explanation, give us a call” so that the customers revert to you.
You can also add, customer testimonials as advertising emails. Thereby, creating trust and reliability.
Add relevance to the content:
Whenever you are composing an email, always make sure that set your words straight out in a polite way. Readers feel it bore to go through the long emails and sometimes they mark as spam.
The emails you send out should be clear and reach the audience in a timely manner. Also, do not overdo the emails. You should plan in such a way that, the emails you send are informative.
Building relationships with email marketing:
You can build good customer – client relationships with email marketing. As a medium of communicating, email has remained in the top. Write a personalized email, and touch all the topic you would like them to know. Always be welcoming. You can compose an email kile you normally talk to your customers. This way, the customers will feel interested to go through the email and thus have a healthy relationship with the
Segment the audience:
After days of email marketing, you will see a group of readers who will actively participate and respond to your emails. Target them and funnel the conversion rates in favor of your company.
However, you will also come across a few groups who will read but do nothing. This is the right time to target them and convert them into the customers. Segmentation at this stage is very important at this stage, to rule out which segment of customers expect changes for betterment.
The major concern today is the privacy of the data. Make sure you follow data etiquette so that the customers will be delighted to listen from you. Give them a chance or mention them that, they can unsubscribe to email anytime. This phrase is strong enough that they will feel secured to receive an email from you and to read and respond to it.
Finally, all these email marketing principles and email marketing tips when followed according to a proper plan and execution will fetch outstanding results. However, marketing is a tricky beast. Everything in email marketing principles is trial and error methods. By eliminating the process that didn’t work and coming up with new ideas is what business is all about.
Email is the primary and never-out mode of communication. It is the best and cost-effective ways to improve your traffic of the website. With the latest email marketing trends, you can be able to develop a potential relationship with customers and their respective client.
With many email marketing trends emerging every day, you will easily draw the attention of the large audience. However, this is the right time to act smart and start implementing the latest email marketing trends.
To Spice up your brand marketing strategy, the most reliable channel is email. This is the most standard and old-school form of communication mode. The below video will help you in getting a brief knowledge about the latest email marketing trends 2019:
What is email marketing?
Email marketing is a traditional type of marketing where you send emails to a group of people regarding business announcements or to promote your brands. In a way, email is sent to every current or potential customer with the purpose to enhance the business. The central theme of email marketing is to send emails to build up the relationship with the present and previous customers to encourage customer loyalty.
You can also target the new customers by properly drafting the email in such a way that they feel it is genuine and purchase something immediately. You can also add the current offers running on your business, regarding clearance sales and many more.
Why is email marketing a must?
It will keep the customers well-informed about the upcoming offers and currently going on suggestions. Email marketing will save you connected with existing customers. It is a way to deliver relevant content to customers.
How to create active content for Email Marketing?
To write compelling content, the first and foremost thing to keep in mind does not deliver automate messages.
Always use a conservative tone.
Do not beat around the bush, make it straight and to the point.
Be precise to the topic.
Always be attentive and make sure you reply on time.
What are the top email marketing services?
Search Engine Optimization is essential to optimize the website content like keywords, images and also the text such as Google, Yahoo, and Bing, thereby increasing your traffic rate.
Drip: Provides marketing automation and email. It will contact managers. This is best useful for organizations that have an existing subscriber list.
Hubspot: This is an inbound marketing and sales platform that helps companies attract visitors, convert leads and close customers. Hubspot is an All-in-one solution for inbound focus.
Mailchimp: Mailchimp is just more than an email marketing service provider. It will let you convert your visitors into subscribers and customers. This is the best all in one suite for all purposes.
Activecampaign: You can create attractive and eye-catchy emails using in-build drops and builders. This is best to pull up your email marketing sales with CRM.
Mailshake: It is the best tool that you can use to generate leads, build relationships. Mailshake makes your work easy with all made email templates and personalized emails for your campaign.
What are the benefits of Email marketing?
Not all companies can afford the agencies to improve their traffic. There are many small-scale industries and own websites where people look for second yet visible results. The main concern of anyone is their budget. Let us have a detailed look at the benefits of email marketing.
If you are looking for one of the best email marketing campaign tools then we would recommend you to go with Mailshake. Sujan Patel one of the top digital marketers is the co-founder Mailshake, providing the best email templates and personalized email campaigns.
Latest mail marketing trends are pocket-friendly. You can do it for yourself by collecting all the required emails of customers and then send them. It costs nothing when compared to other forms of marketing. Even if you hire a marketing agency, this will not cost you a fortune.
HIGH SUCCESS RATE
You can quickly achieve a high success rate as emails can be targeting specifically to ideal customers. Without much investment, you can soon get back the expected results. The only thing you should keep in mind is how you play the trick.
You can send a bulk of emails at a go, or you can individually send to an ideal customer. However you do, you are flexible to reach out to the customers. You can send emails to a group of present customers and also a group of emails for previous customers too.
Latest trends in email marketing in 2019
Below we mention some of the best and latest email marketing that is coming up in the year 2019:
The first and foremost thing you should keep in mind is, make it simple and clear. As many of the people who use email, always look for reliable content and often feel as personalized receive emails. You have to choose the content in such a manner that they feel safe and their data is being used in the wrong way.
A lot of people are interested in following their favorite brands and want to interact with them. You can make it interesting through interactive email marketing.
Where you can pop out few questions for the customers, let them answer, make sure you need to give proper options on how they feel about your brand, few suggestions to improve their services and many other such things.
KEEP IT FUN WITH VISUALS
You can always include artistic images, graphical representations, funny captions to grab the attention of the customers. There is no doubt that email marketing the traditional way of email marketing trends but still people look upon few eye-catchy illustrations to create interest in them. Visualization always attracts the customers, and make them click on the email and then read the content what you want them to see.
USE A GENUINE AND CONSERVATIVE CONTENT
Still, there are many small-scale industries and self-employed team where they always opt for the safe options. Let the tone of the email marketing be genuine and follow the conservative sound thereby, gaining confidence in your marketing strategies and also your customers.
The chatbots have been around for quite a sometime. These provide significant value to your users and your company.
Your users will have a seeming hands-on agent at their fingertips. You, on the other hand, can create a richer experience for the user. This is the best way email marketing trend which when appropriately followed gives you the best outcome. You can impress customers as chatbots can always have 24/7 support.
Use of AI in email marketing
These days AI or Artificial Intelligence is everywhere, especially on social media platforms. There are many advantages of AI one cannot ignore. AI is making the email marketing more personalized. However, you can use this feature to send emails to a group of already existing customers. AI is also making news in Segmentation.
In layman’s language, we can say that segmentation is a simple process where AI segments the previous customers and existing customers and new customers and automatically sends emails. This makes your work much more straightforward. This is almost Iend of 2018, and there are many latest email marketing trending, there is no doubt that 2019 will be the year for Artificial Intelligence.
There are many uses of AI in email marketing too. AI quantifies, optimizes and then generates the information required. AI has a peculiar feature to automate the ideal time for each subscriber depending on their engagement time on your website. Customers will feel inspired to click on the email you sent.
AI can be helpful in sending the emails promptly without wasting much of your time. Considering the work mode, lifestyles of your customers, you cannot send email according to their time, and then AI will come to rescue by targeting all the customers at a specified time.
Email marketing continues to be the most powerful and reliable source for any e-commerce business today. By following these simple yet effective email marketing trends, you will see the visible results. Your traffic will boost up, and you will be able to attract many visitors.
Apart from these email marketing trends, you can also use other social media platforms to attract visitors. User security is crucial, keeping in mind the same the companies should secure the user data information on the social media platforms, most people are switching back to this traditional email marketing trends and will continue to be at the top in latest email marketing trends for coming 2019.
If you ever have seen some string of emails from a brand, then you’d understand this better than anyone else. Email marketing is the exposure of a certain brand to its customers and the different kinds of promotions it makes. Email marketing has been on the field for so long but the actual reason to be surprised is that, still many of those marketing experts, miss out on a few of the important things that make them lose their potential customers. So, that’s the very reason why we have come up with this article to help you overcome those mistakes and provide you with some of the useful tips.
Better late than never, let’s learn some of those important factors that might help us in retaining those left while you still can. Here are a few things to keep in mind.
1. Lost a contact? Never mind:
If you happen to lose a customer, don’t bother. If something is meant to stay, would stay. Just make sure that you went nowhere wrong and they still chose to leave. This is the best thing ever to happen, as these contacts would only be ignoring your emails and it’s like an easy elimination of the unwanted ones. Now, once these contacts leave, your width at which you need to put your energy in is narrowed down. This leads to a better efficiency and better conversion rate. So it’s always good when a subscriber, unsubscribes.
2. Easy to unsubscribe:
Never piss your customers or contacts off. These contacts spread the word and might do even more damage than you could ever expect. So refrain yourself from making it a bit harder for the contact to unsubscribe, with an intention of making them stay. Forced things never go the expected way. So if they want to leave, give them an easy way out, this will at least leave a positive impression on you.
3. Know the right words:
The first two sentences are the basis for any important mail. It can make or break the purpose of your email. Use the right words that grab the attention of the reader and has an impact that stays with them for a long time. This impression is something that decides the future of your business with the viewer and they might eventually turn into a customer as well. So the right sentences are the way to go.
4. Straight to the point:
Don’t ever flush your email with tons of content and information. This will eventually lead to boring the viewers. Emails have always been a source of short messages and it’s supposed to be important as well. If your email doesn’t qualify these things, then refrain yourself from hitting that send button altogether.
5. Know your audience:
Know your viewers and divide them into particular categories with all the information you have on them. This increases the relevance of your emails and generates the interest in the viewers. If you send multiple emails to all contacts that you get, then there’s a high chance that the viewers are going to unsubscribe from receiving them any further. Here, this kind of unsubscribing is uncalled for and if carried on the same way, this might lead to a loss in business in the form of valuable customers. Hence, classification and sending should never be overlooked. Also, keep in mind when you’d be sending the emails. Don’t forget the time zones, because no viewer would want his sleep disturbed unless it’s of high importance.
Credits: Max pixel
6. Use appropriate images:
Appropriate and attention-grabbing images are the prime step in attracting the customer when they visit the page. Don’t make your email boring when they can actually be decorated with a wide variety of eye-pleasing images. Pictures speak thousand times louder than words and it gives a better clue for all those lazy readers, who’d rather prefer to go back than read your content. Show them it’s as useful to them and worth the read, with your images. Last but not the least, make sure that you have all the copyrights for the images or else you might fall into trouble for this.
7. Keep Learning about Email marketing:
Email marketing deals with the mindsets of your contacts. These change from region to region and from field to field. So there’s no particular thumb rule you could use to grab the attention of your viewers. Learning is the only basic thing you need to keep in mind. Keep testing with multiple kinds of emails and check the bounce rate and the response rate together. Yes, there’s a bounce rate for emails as well and is certainly essential if you’d like to know where you’re going with this. So mark all the analytics and keep learning. Learn, learn and learn until your metrics reach the excellent grade.
Credits: Public Domain Pictures
8. Landing page:
Make sure you provide the right landing page with the right link to your customer. This might seem to be one of the most basic things but as a matter of fact, not everyone remembers this and sends them out. So when the customer intends to open up the link and further understand about your message, they can’t. Guess what! You’ve just lost a potential customer or maybe some millions of bucks. So never be negligent, do your job with perfection, even though if it doesn’t seem to be the right one, still give your 100% to it.
9. Email Rendering:
Have you ever sent a mail and it turned out to be a lot different from what you actually wanted it to look like? It’s because different systems, OS or models respond differently to certain HTML codes. This leads to a different representation of your emails. On most occasions, this happens on a mobile. Hence, before sending out an email, make sure you know how the viewers are going to receive it. For that purpose, we have multiple compatibility tests available online to check how it’s going to appear on your viewers’ screen.
These are the few most important things one needs to be aware of before sending out mass emails. Following these would certainly have you see a fair amount of increase in traffic for your campaign. For further depth on this, you can also listen to what the professionals have to say about email marketing here.
If you would like to hire the professionals to do this job for you. You can reach out to us anytime and we can assure that you won’t be disappointed. You can find out more about our email marketing services here.
Are you wondering what quick Halloween marketing ideas will boost your sales up this Holiday month? Don’t worry at all as you have just come to the right place for all your answers. Instead of jumping directly onto Marketing ideas for Halloween 2019, let us first take a quick look at last year’s marketing trends and predicted present trends.
In this article, you will find various solutions to all your queries about ecommerce marketing strategies and how to boost your sales during holiday seasons using social media marketing and current business trends.
What is Halloween?
Halloween is an annual ghostly holiday celebrated on October 31st every year. This 2019 it falls on Thursday, October 31. It came into observation along with the ancient Celtic festival of Samhain. On this day, people light bonfires and wear scary costumes to stall away ghosts.
Celebrating Halloween is an ancient practice, but with time it has become trending. According to a research in 2018 by the National Retail Federation (NRF), 175 Million American’s celebrated this scary time of the calendar. They, on average, spent 9 Million Dollars for celebration.
What They Buy for Halloween?
This quarter the estimated Trick or Treat holiday shopping trends are
68 percent of Americans plan to celebrate Halloween this year. Top spending categories for 31st October 2019 are:
$3.2 billion on Halloween costumes,
$2.6 billion on Halloween candies
$2.7 billion on Halloween decorations, and
$390 million on Halloween greeting cards
What They Buy for Halloween:
This 2019 October edition holiday has gained popularity because it is an affordable holiday. Right from kids to adults, each and every person loves to celebrate this spookiest day of the year. Shoppers look forward to Spooky items that are bang for a buck.
90 percent of Americans buy candies for trick or treats, spending about $2.6 Billion. Around 75 percent buy decor, and not more than 70 percent spend on costumes.
Top five trending costumes for adults were:
A witch, vampire, zombie, pirate, and Avengers character.
While for children, the costumes were Princess, Superhero, Batman, Star Wars character, and Witch.
In recent times shoppers even buy weird costumes for their pets. The five most popular pet costumes were Pumpkin, hot dog, bumblebee, devil, and cat (for dogs).
When Should You be Ready for Halloween?
6% of shoppers will start shopping before September.
28% of shoppers will start their shopping during September.
41% of shoppers are likely to get done with their shopping in the first week of October.
25% of the shoppers wait until the latter half of the October month in search of more profiting offers.
If you have not yet started with ecommerce marketing, it is never too late. You can begin with it even now.
What channels you should use to sell your products?
Social Media channels are considered to be the most effective channel for marketing during holiday seasons every year. Most of the traffic for your business flows in through these online channels like Instagram, Facebook, YouTube, Twitter, and Pinterest.
We have included an image below, which helps you analyse how online media has influenced purchases and increased sales over a few years.
Here are a few Halloween marketing ideas that would boost your sales this Scary season:
1. Customizing Your Website:
Customizing your Website is the best way to start your business strategy for this ghostly season. It is an excellent ecommerce strategy. You can customize your Website in various ways.
Here are the best customizing options for your Website:
It is the best way to attract customers, and be a part of this creepy Day celebrations. Even Google uses this method.
Use a Spooky Favicon:
Favicon is nothing but a tiny icon that appears on the top of your browser’s tab for your Website. Though customizing favicon seems to be a small change, it has a significant impact on attracting the audience.
Add a Scary theme:
Apart from the logo and favicon, what gives your Website festive feel is the theme. If you are willing to get into the holiday theme, you must revamp your Website by giving it the holiday edition touch. This themed Website modification is for providing your visitors holiday season spirit.
Apart from these few customization’s, what could really attract customers to your websites are the use of Chatbots. Chatbots are conversational agents on your site. With the help of chatbots, you get a chance to wish all your customers who visit your website and create an emotional bond with them.
2. Launch Limited Edition Products:
One Halloween business marketing idea used by many chocolate companies and other brands is they launch limited edition products. This practice of launching customized products keeps fans eager for your companies collections. This practice increasing brand value and trade.
There is an added advantage when the product also targets Christmas. Starbucks, in 2003, launched Pumpkin Spice Latte flavor. This product might not have been wholly linked with this scary day.
Source: Starbucks Coffee Company
However, this flavor is available only during the months of September to December. Along with many other limited-time products, it has become a trendy item. This product is selling more than 200 million units over the last 15 years.
Plan your limited edition products in such a way that they are unique and catchy.
3. Bring back fun with Halloween contests:
User-Generated Content (UGC) is a successful way to attract customers. Running a themed Halloween social media contest for your Company or business is the best way to get UGC.
This scavenger hunt time is all about Halloween outfits, pranks, fun, and entertainment. By launching such themed festival contests, you can bring in a lot of organic traffic.
Source: Mochi shoes
Social media algorithms are being modified over a period of time. The algorithms for Facebook are prioritised for posts with meaningful interactions i.e., post which has a greater people engagement (comments, likes, and shares) appears on top of your feed. For Instagram, the algorithm is set to feature new posts on the top.
Hence to avoid such risks of a failed campaign, promote the contest through paid media. This contest idea is to not only get UGC but also to generate brand awareness to a new audience.
For these spooky media campaigns, you can give corporate gifts to the top one to three entrants. Otherwise, you can have one main prize and provide coupons to all entrants to redeem at the store or online.
4. Offer Spooky Deals or Discounts:
This creepy day is the time where 40 percent of the buyers start their holiday shopping.
When you club coupons, deals, or discounts with holidays, your customers, it encourages them to take up these luring offers. This 2019 Halloween is one that will not ‘trick your customer but will only ‘treat’ them.
You can give discount vouchers, coupons, or deals on the themed products of your Company. Else you could do the same for all commodities depending on your companies retail strategy.
Offering discounts or coupons just around the holiday season can lure customers into shopping for more than they would have.
5. Customize your Social Media Pages:
You can create your vouchers, images, and other similar products in the same manner.
Just like your Website, try customizing your online pages into creepy themes. This ecommerce trick attracts customer’s attention to your establishment. Customizing social media sites is an essential ecommerce methodology. On the other hand, it is a great Halloween marketing idea 2019.
Customizing is necessary as the current trend is all about web networking. Most of the traffic flows through your online channels. When you add a little pinch of holiday touch to your social accounts is always welcomed by the customers.
You can customize your online pages using Dot Template.
6. Launch theme-based Media Marketing Campaigns:
After customizing your online channels, you should tailor your social media posts too.
As trick or treat occasion is not as huge as Christmas, you need not have to customize all your online posts. Yet, you should have at least two Halloween posts a week during October and September.
Your themed campaign shouldn’t be only about these one or two themed posts. If any other thematic promotions of your organization are running, promoted them too. Use regular web posts and standard online advertising for promotions.
Online advertising can be done using Google, Amazon or other social media.
Generating Social media campaign templates is very easy.
Choose professionally created templates from their library.
Upload your personalized photos or you can select from their images.
Add filter and text.
Save the template and share it with others.
7. Run a Themed Email Marketing Campaign:
Source: media tumblr
Adding a small theme to your email campaign can boost sales, or bring in brand awareness for your firm. When you link festivals to industries such as health, security, or other services, it adds benefits.
Dentists and doctors can share emails about the risks of overeating candy, or the type of candy children should avoid.
A company selling security services could share tips on how to stay safe during trick-or-treating.
A restaurant can share details of exclusive food items and discounts at their place.
One email marketing tip is to include a sized image for sharing on social media. This image can feature one or two tips that allow people to share among their family or friends.
An essential point for you to keep in mind is that you shouldn’t change the frequency of your email marketing. Changing the frequency rate can turn the mails into Spam.
Decorate your whole restaurant in a scary theme.
Launch special offers, discounts, coupons, combo offers over food items.
Burger King, during this trick or treat season, launches a spooky campaign every year called, “Halloween Horror Nights.”
Source: Burger King
9. Host an Event
“What should we do for Halloween?” is the question everyone would have on their minds. Answer their call by hosting an event under your banner. Your event could be a simple Halloween theme contest or a blockbuster show.
One best idea of an event is the Pumpkin Carving Contest. The Carving can be about themes for your Company or Name of your firm. Hosting an event is an impactful ecommerce idea for small businesses.
But whatever you plan for, propagate the event as early as possible so people can block their dates for it.
Promote your event via emails, web channels, or any other media according to your budget.
Writing a Halloween theme content is an attractive way to grab customers’ attention. You can write about various topics like History behind this Spookiest year? What to wear, How to Celebrate and other related season topics.
Writing about the small articles, and publishing them online increases organic traffic. Along with the post, you can add about the ongoing Halloween 2019 ecommerce campaign or deals you are offering for 31st October. Use SEO (Search Engine Optimization) Tools for optimizing your blog.
Call to action is a necessary step when you are providing customers with such content. Most of the customers tend to look for a call to action once they feel the blog interesting. Hence you should always guide such leads to your merchandise page.
Blogging is an essential SEO (Search Engine Optimization) recommendation. When your SEO ranking improves, it makes your site rank higher. If you have no idea about how to do SEO or other digital marketing technical works, you need not worry; you can follow the easy SEO guidelines.
11. Use Hashtags:
Hashtags are the basics of all social media platforms. Hashtags organize similar events, ideas, and trends together. When you check for that particular hashtag, you can view all related posts at a single platform. Adding hashtags like linked with this creepy night like #happyHalloween, #trickortreat, #HalloweenCostume, add an advantage.
Social media channels are full of videos and photos for these specific hashtags.
A hashtag contest is the simplest way to gather user-generated content (UGC). It increases brand awareness and reaches a new target audience.
If you are facing a problem in creating hashtags or want to cut some time in creating hashtags you can generate trendy hashtags using: Seek metrix for Instagram and Facebook and Hashtagify for Twitter.
12. Plan for Giveaways:
Free Giveaways are the best way to gather UGC. It is the human tendency to get anything that is FREE. Free Giveaways help in exposing your brand to other customers. When you implement such marketing ideas, people are most likely to participate.
When you plan for giveaways, include aspects such as share, tag, or like our social media pages. This helps in free promotions and increases organic traffic.
Never do a bogus giveaway. When you announce a giveaway, there should always be some or the other item which would reach the winners. When false campaigns are run, customers lose trust in you and would not recommend buying from you in the future.
Giveaways gifts need not be costly. They can be anything related to that particular holiday and promote your brand. For giveaway ideas, you can refer to Give away monkey site.
Here are some of the easiest and effective Halloween social media contest ideas for giveaways:
#1. Run a photo contest:
Photo contests are among mostly loved contests on the web. These contests get your entrants involved in the contest themselves. Running a photo contest helps you in collecting user-generated content (UGC). This content you can use in your future for retail purposes.
Apart from these outfit photos, another vital aspect of this ghostly day is weird makeup photo updates.
A social media referral contest helps you generate social engagement. A referral is where your giveaway or company page is shared. When participants refer your Company with others, they help in promoting your brand. This is a fantastic way to build a social following and spread the word about your brand to others.
#3. Share entries
Source: Pepsi Nepal
Sharing Entries on Facebook and Instagram has been a best practice for giveaway campaigns. These share entries contests firstly involve the purchase of your Company’s goods. Secondly, they help in the free promotion of your brand on social media. It increases sales of your brand as well as brand awareness.
13. Team Up with Similar Campaigns:
Teaming up with similar 2019 Halloween social media campaigns is a wonderful ecommerce idea for small organizations. You can create promotional materials that highlight what each Company is offering. This extends the target audience to large portions targeting both organizations. This idea can come to implementation at any point during the year. Yet, it works very well during significant promotional periods.
So, these are a few tricks which you could put in place this quarter. Remember, these marketing strategies are not limited only to E-commerce. They can also be used for realtors, real estates, apartments, and restaurants. Also, the only mantra to boost your business sales is by planning it accurately.
We hope that these marketing ideas are of great help to you this holiday season. If you have other ideas of marketing, do share it with us.
We also would love listening to your stories about how this holiday season marketing. So, do write to us in the comment section below or contact us.
Best wishes to you and your Company this Spookiest day of October, Happy Halloween!!!
The world of business has gotten competitive like never before. The average lifespan of a company was over 70 years in the 1950s. However, the introduction of new technologies and a dynamic business environment has bought the lifespan of an average company to less than 20 years.
Source: on-brand Partners
The sustainability and growth of the companies not only depend on acquiring new customers but also on maintaining the existing customers. According to the report, businesses lose a whopping $75 billion due to poor customer service.
A company needs to grow without harming their customer base. The best way to achieve it is by combining marketing automation with CRM.
Marketing automation means automating repetitive marketing activities, such as emails, website update, social media activities, and so on. On the other hand, CRM (customer relationship management) software lets you understand your existing and potential customers by retaining, analyzing, and organizing their data.
There are plenty of options for you when it comes to choosing CRM and marketing automation software. You can either select two vendors for marketing automation and CRM or choose one vendor to get both pieces of software. Some of the widespread marketing automation and CRM software vendors are Infusionsoft, Marketo, HubSpot, Zoho, Salesforce, and so on.
One of the recommended platforms is HubSpot. It offers both marketing automation and CRM tools to its users. The great thing about HubSpot is that you can get started with HubSpot CRM for free. Even the free version will assist your business to grow. Once you grow your business, you can opt for the paid features.
How can I boost my sales by integrating CRM and marketing automation?
Around 53% of the top-performing corporations have CRM system installed (Source). Another study shows that those companies who invest in marketing automation have increased their revenue by 79% and high-quality leads by 76%.
The results that you can get by integrating these tools are impressive. Here are some of the ways CRM and marketing automation can boost your sales, eventually leading to the growth of your company.
Your company can nurture your leads in a better way
You will not automatically convert your prospects by offering one free e-book or a report. There are a lot more works that you need to do to turn your leads into customers. After capturing the information of potential customers, you should guide them through to a sales process. The process of guiding is called lead nurturing.
The process of nurturing your leads is like building a stable relationship with a woman before you can ask your girl for marriage. You must answer all their objections and give them a solid reason to do business with your company before offering them a product/service.
Once you integrate your CRM and marketing automation software, your system will automatically start sending relevant content to your potential customers, according to their buying stage. It will result in significantly increasing your conversion rate as the system will continue to nurture the leads.
It is possible to send highly personalized messages to your customer base if you integrate CRM and marketing automation. Your software will capture critical customer data that your audience is willing to share with you. It is possible to use that data later to send out personalized messages to them via various channels.
A highly personalized message will send out the signal to your customers that you care about their needs. It will make them feel important, and that is what you need to do to convince them to do business with them.
The CRM software can use the data and show you many insights like page views by specific customers, time spent, resource downloaded, forms filled, and so on. These pieces of information will help you know the interests and preferences of your potential and existing customers.
After knowing these things, you can use the data to create more personalized messages for your customers. You can intelligently segment your customers and send out emails and messages that will resonate with them.
You can prioritize your potential customers
Not all leads are equal. Some people have better chances of buying your product/service in comparison to others. The 80/20 principle states that 80% of the effects are the results of 20% actions. In case of your business, you are likely to get more revenue from a small portion of your following. Some people are more likely to spend more money in your business than the rest.
One report revealed that over 50% of the revenue of small and medium-sized businesses come from repeat customers. With the help of CRM software, you can know in advance about your leads and their value. The information in your CRM software can allow the marketing automation tools to assign a value to each prospect.
The marketing automation software gives a score to the lead based on their online behavior. It will provide us with a hint about the people that are more likely to purchase our product and stay with us for a long time. After finding out the essential prospects, you can shift your focus to them and get more sales.
Shorter buying process
No companies want to wait for a long time to make a sale. However, there are times when they are compelled to wait to make a sale. It might take them a long time to figure out what the customers want before they make an offer to them. By stating “making an offer” I’m talking about making a relevant offer.
The time to make a sale can be challenging mainly when the users expose themselves to tons of information, which creates a lot of skepticism.
Thanks to advanced marketing automation and CRM software, you can drastically shorten that time. It will allow you to get them to buy your product and convert them into a loyal customer much more quickly than in the past.
You can now send out relevant information based on the collected data and answer their objections quickly to make a sale.
Accurately measure your performance
No one can do everything right. One always need to monitor the performance and continually improve the efforts to get better results. However, one needs to know their mistakes before they come up with an improved strategy.
The CRM software will get you the information, but it cannot accurately measure your performance. However, you can do that by integrating marketing automation software. It can dive deep into your marketing data and offer comprehensive statistics on your return. You will know what tactics are working for your company and what actions are incurring losses.
When you have detailed information, you can stop performing specific actions, update your strategy, and allocate more on the marketing campaigns that are producing results. It will ultimately lead you to have a better marketing strategy in place, saving you money, while increasing sales in a process.
Over to You
Many businesses have reaped the benefits by combining marketing automation and CRM. You can achieve similar results by implementing the combination in your business as well. However, it is not enough to connect both tools without any understanding.
Along with the installation of the system, you should also educate yourself and your team about the ways to best utilize the software for getting the maximum benefits from the system. Hopefully, you have gained useful insights from this article. If you want to add some more ideas, do leave your thoughts in the comment.