Can AI replace the human writers? It is the well-known fact that the days are gone when Artificial intelligence was only being used in Science fiction movies. Whereas it is the time to accept that AI has taken over the human world. It has become a situation like we are living in the science fiction movie world. Due to the advancement in technology, everything is taken up by the robots or bots or chatbots. It could be somehow considered that AI can replace human writers.
Years, before AI generated content and SEO were just a part of a thesis. But now these things are slowly on a verge of becoming reality. We can consider the case of the phones first the telephone was discovered upon evolution the telephone become much smaller and compact. That contains more things than just dialling the people far away. Now the phone version is known as mobiles or smartphones.
The famous content writers are even saying that “People have already started using the Robots and the artificial intelligence to create the effective content and after 10 years people will start thinking how they have wasted such valuable time in making just content”.
EVOLUTION OF AI CONTENT WRITING BOTS
The content writing bots came into lame light when an American Company known as Narrative Science came up with this idea in the year 2010. Whereas the background research was begun 10 years before. And it got worldwide recognition in the year 2013.
It all started at Northwestern University of Engineering and Journalism as part of the research. Kris Hammond and Larry Birnbaum are the co-founders of the Narrative Science. And their first discovery was QUILL using Artificial Intelligence.
This software is basically used to write the content and article’s for school or college level sports events. And articles on the financial earnings of a company. The articles written by this software are very natural and matches human written articles.
The companies like Amazon, Deloitte, Indix, Factset use Quill software for their daily updates.
Narrative Science has got a lot of appreciation and recognition for Quill. In the year 2017, it was listed in top 50 companies who are leading in artificial intelligence. In 2015 they were listed in CNBC’s Disruptor 50 list.
Below are some of the robot writers that are nowadays being used to produce millions and billions of content. After which you can easily analyze “who are the better writers- bots or humans?”.
QUILL
Quill is the artificial intelligence bot that automatically communicates the crucial data at a scale. It helps in realizing the potential of the untapped data. To make it easier for the people to understand it and get the relevant result. The company Narrative Science distributes it. The NLG or the Natural Language Generation platform automatically generate the content, analyze it and communicate the data the way you want it.
(source: Quill)
Down the route, Quill gives the users an image of a powerful and a useful NLG technology. And builds up a strong and potential NLG technology. This software performs more complex tasks in an ordinary desktop.
The biggest advantage of Quill is that it has a high ability to generate the potential, targeted and insightful content and narratives from the analysis of the human and machine data taken. It even imitates the style of writing that a sports writer does and can fabricate 1000 more such articles. This indicates that the technology has advanced a lot in making the work of the humans easier.
AI bot quill and pricing
If a Sports article is considered, Quill can create 1000 more articles that are effective and genuine. All the articles are generated instantaneously without wasting a lot of time. The articles created would be different for every sport and maximum would be similar of the type that is written by the Sport’s writer.
According to the technological review, Quill can write up to 1 million words per day. There are a few top companies like Forbes, US intelligence etc those are using this bot.
While moving to the price of this Quill bot, this is not available online easily. After effective research, it was found that the price of the Quill differs from articles to articles depending on the type of story. It will cost $70,000 dollars per year for maintaining the same story type whereas it will create 100,000 stories. And the pricing differs for different story types.
ARTICLE FORGE
Article Forge is a tool that automatically generates the article if a topic is being entered. It is considered as one of those tools that incorporate deep learning and understanding of algorithms to create the article similar to a human-created article.
It doesn’t just end up with creating the article it manages both material generation and publishing. Whenever you enter a certain topic about which you want to write. Article Forge search about that particular topic and checks millions of the article related to it and then fabricate the whole article in its own words.
It can also be considered as the only tool which checks on different articles and then has the capability to write its own article. It searches and writes an article just like a human being. These things help in creating a very high-quality content. The content written is of high quality and helps in link building.
While creating the content it adds all the Titles, links, videos, images etc into the content automatically.
Below is a content created by Article Forge:
This tool can generate Content in 7 different languages that include English, Dutch, Spanish, French, German, Italian and Portuguese. Articles in all these languages have the foundation as Artificial Intelligence that incorporates in Article Forge. Knowing so many languages makes the tool a versatile tool as it knows some other languages besides English.
People who are interested can have a 5-day free trial. After which they have to subscribe by paying a certain amount. You can register in it on a monthly basis or on a yearly basis.
HELIOGRAF
In the year 2016 for the Rio Olympics, one of the largest American newspaper The Washington Post came up with a bot which was created using Artificial Intelligence known as Heliograf. This bot will post all the updates that take place in the Olympics and also write about the ongoing events and sports. It even creates content about the basic sports aspects.
This bot every morning in the early hours used to post all the updates about the events. That took place just before a day and also updates of presently ongoing games in the Olympics. In which not even a single word would be recommended by the human. The bot itself does everything. Below is just an example that the bot used to post on twitter.
Heliograf: mostly used bot
This bot was developed specially to make the writers free of the task of posting updates on the social media sites. And this bot will just concentrate only on the simple aspects of the games like updating the scores, medal counts for different countries etc. It focuses mainly on the things that are data related and statistics related. Which provides free space for the writers to concentrate on other complex tasks.
Till the year 2017, this bot created 850 articles including the high school sports update and automated sports earnings which the bot does with much more accuracy than the human beings. Heliograf Bot won the first award for 2018 Global world Biggies awardin the field of “Excellence in the Use of bots”
This is what the judges of the Global Biggies Award had to say about the Heliograf Bot.
Whereas, now this bot is not available for sale in the public. The full rights are with “The Washington Post” which they don’t want to bring it to the market.
HEMINGWAY
It is regarded as one of the most convenient and easy to use tool for Article editing. And this tool is free of cost. We just have to enter the text that we want to check and edit. After which it highlights all those sentence’s which are complex and hard to read and all those words which are adverbs and are excess in the content. It even shows those phrases which have passive sentences and are needed to make them in to active.
You can see clearly the tool here is styled according to a document. It highlighted different phrases which have different problems. It even shows the readability score and whether the content is good enough or not.
There is one another bar after the readability score. Where you can see the reading time, letters present, characters used, total number of words etc.
Once you have completed all the editing in the content you can download the file .html extension directly in your desktop or laptop. And the most amazing thing here is, it is free of cost. You just have to download it for your desktop or laptop.
WORDSMITH
Wordsmith is another Natural Language Generation or NLG platform that takes down all your data and transforms it into a narrative insight. Frames the whole data into a narrative story and gives it a more human touch. For the different industry and the medium how they communicate.
The world’s largest Newspaper media group “The Associated Press” use this Wordsmith bot to generate effective quarterly earning articles.
The Associated Press uses the platform Wordsmith which was developed by the Automates Insights. It takes the raw data provided and then transforms it and different stories can be published easily that could be comfortably understood by the normal people. This involves all the earning details covering quarterly and more stories including the previous efforts.
Not only about the financial earning Wordsmith even went to write about the Sports leagues most of the school leagues, college sports and small basketball or baseball leagues.
The biggest warning that comes up with Wordsmith when you opt for it is. It requires a lot of human instruction to write down a relevant and effective content.
The financial business of Wordsmith
Firstly, we have to give it all the raw data whether it is for sports or for quarterly earnings for a financial business. Then we have to arrange all the data in a systematic manner according to the industry to which it belongs. Before providing all this to Wordsmith it should be checked that whether it could interpret it and narrate it accordingly. For which human beings have to create a template accordingly and provide the guidelines to the bot to work efficiently.
The Associated Press provides all the guidelines in an AP style format among all the templates, to write the reports. After giving all the details to Wordsmith it will provide a report. Wordsmith works for all the platform irrespective of the industry it is going into. NLG is not just for the big companies and supports only the huge MNC. It is for everyone who wants to get benefit from it.
While coming down to the price. “The Automated Insight” has not mentioned the price anywhere. If anyone wants to know more about it can go up for a free demo and know about the price.
ARTICLE GENERATOR PRO
Article Generator Pro creates the content which is plagiarism free and requires less human input. You just have to give the topic it will create awesome content related to it. The articles generated by Article Generator Pro are professionalised. You may require a content for the different purpose may be it for the school essay, college assignment, or business work. It will give you the best content without any plagiarism and gives an edge in content fabrication.
You just have to fill out all the required things. Like the topic, a number of words you want to concentrate, text rewriting, images required etc. After giving all input the Article Generator Pro will analyse everything and create an effective article. Not only just an article it can create an essay, thesis, report etc.
As we know everything comes with a price. You have to subscribe to it. To avail the automatic article generation.
But, if you opt for this tool it will automatically do research on the given topic. It contains a smart inbuilt algorithm which helps in reframing the information that it got from various searches. Basic, user input is required nothing more than that. Automatically write the bibliography and gather the images to have an effective content. In total it can be considered as a cost-effective tool for content generation.
ADVANTAGES OF BOTS
AI bots can effectively reduce the workload on the humans. Like it improves the area of growth and provides the writers with a wide area to experiment and get good feedbacks.
Time taken can be reduced. The bot can help the writers partly by giving him the lines. The writer can use his creativity and incorporate this lines. That’s where an effective content comes up.
In content marketing, there is a lot of work to be done. From creating the content to using relevant keywords, using the images etc. Ai bots can replace all these kind of hectic works.
The technology keeps on evolving. In the field of AI it is never ending so it is expected to have a lot of advancement in Artificial Intelligence that will make the work of writers easy.
WHY CAN’T THE HUMAN WRITERS BE REPLACED?
If you are worried thinking that may be AI can replace the human in generating content. And maybe you are worried about your future as a content creator. Then there is nothing to worry about it. Below are a few points which will help you build up your trust on that human writers are irreplaceable.
Trust Factors
There are a lot of people who are still not sure about AI and its application in technology. There are a lot of reasons which influence these facts may be because of the Mass media, cultural backgrounds. Usually, people will like to trust a human being than any bot or the algorithms that are embedded in it.
Moreover, when the creativity factor is considered. Bot are machines which are not at all creative as a human being is. The way a human can convert his emotion, and creativity into a content can’t be found in a Robot.
This is another major factor in creating mistrust for Robots in humans.
Bots don’t have Human Sense
Bots, Robots these things are made by humans to ease human work. That doesn’t mean that they could replace the humans. Bots don’t have any emotions, love, hate, memories etc. they can’t even show preferences. Which a human being has. Writing an article, blog, poem, story etc. should contain a human touch and feel. Bare sentences consisting of words can’t impress and draw a person’s attention. Whereas a human’s deep thoughts scripted into a content can.
When we move towards stories. A person tells a story which he has experienced or heard. Similar a person writes a story when he has experienced or something has impressed him. These all things the Robots doesn’t have.
There are a lot of tools available on the internet platform. Which can write the content for you or just rewrite the content if you enter the original one.
This is the original content written by a human being. Whereas below is the content that is just rewritten by the bot.
These two images show a huge difference in between. The Bot created content just changes some words and their meanings. Which makes the whole content different and not to the point. You can know easily which is bot written and which is human written. It has a clear difference.
All that a content needs is a human touch, his strategy, feel, experience, instruction to carve out a wonderful article.
Bugs in AI creation
AI creates a lot of content in just some time. This is one of the major drawbacks of AI. Because a number of contents will have a number of bugs. And it does tons of action in a few seconds which increases the risk of having a lot of mistakes.
If you have a typo error in one post then it will show up to all the customers. And everyone could easily view it. For which again a human hand is required. To remove all this kind of errors.
People are always curious about new things that come up in the market. But everything has some pros and cons. Similarly for a chatbot if it is in a discussion. It will stop after a certain extent and can’t continue after it due to its programming. And sometimes it gets some bugs in it also.
Bots are very expensive
The content generated by the Bots are very expensive. Above as we have discussed Quill it charges $70,000 per year to generate the contents. Being a content writer I have been using Hootsuite to manage my social media campaigns.
Here, for the first one month, you have a trial period after which you have to pay some amount on a monthly basis to be a member and use this bot. It is not too much expensive as compared to Quill. Here you can manage all your social media ADs, campaigns etc. You have to just set the things like in which social media platform what you want to post and at what time. According to the time and information given to it, the bot will post accordingly.
You can even avail a free demo of the Hootsuite. You have to go the free demo place and register your self then the Hootsuite people will revert back to you.
For a bot, every instruction has to be given by a human only. It can’t work on it own and it is very much mandatory for a human touch. Apparently which means you get only that, what you pay for.
Bots connection with Humans
Bots can’t be related and can never be as sympathetic as human beings. Unless a Robot comes travelling from the future.
Suppose we consider a statement “Digital Marketing has become an important and primary thing for any company’s marketing strategy these days”.
Why does this sentence stand so still and powerful? The connection of one human to the other who relate to each other. And experience the different things that are going around them. There are a lot of people who are on social media, follow blogs, Videos, youtube. Why people follow the PEOPLE, not any bots? because people connect people, People doesn’t connect bots.
This is where we come to a conclusion Human writers can never be replaced by a Bot. Because human connects to human, not to bots. And the connection is always an important and primary aspect of writing.
In this progressive world of cut-throat competition, one can’t afford to be left behind. One crucial parameter of always being in, and winning the rat-race is to go with the flow – be tech-savvy and constantly upgrade oneself. One has to keep abreast of the latest happenings and also be open to learning. Yes, learning is a perennial activity. The technological age is no less than the age characterized by ‘Survival of the Fittest.’ One has to constantly sharpen his/her axe.
Learning the latest know-how, imbibing advanced skills and gaining knowledge is not only mandatory, but also expensive. Well, if you have the zeal, nothing can come in your path. Knowledge is Power and we show you how you can amass it without spending a single penny. Sounds interesting? Doesn’t it?
In this article, we enlighten you on some of the best e-books for digital marketing trends that come free of cost. All you need to do is just log in, download the e-book; Hey and Presto! You have a plethora of knowledge before you.
All the e-books for digital marketing mentioned below are recommended by top digital marketers and will help you unwind various aspects of digital marketing trends.
COMPLETE GUIDE TO SOCIAL MEDIA FOR B2B by Salesforce
Social media is a lot more than just making friends, poking, tagging, uploading images and videos etc. In fact, social media has changed the way of conversation, most importantly in digital marketing. The effect of social media is enormous when we opt for the B2B marketing.
Marketers are now focusing on Social Media, because people all around the world connect with each other only through social media – Yes, the reason as to why businesses are shifting their focus more towards Social Media!
Social Media is a widely used tool, with the help of which, marketers easily connect with their clients, involve in regular conversations and interact seamlessly.
Navigation in Social media can be quite difficult and challenging. To ease your work and help you wade through this difficulty, Salesforce has come up with this e-book for digital marketing. An e-book that gives tips and tricks on how to work on social media, and how to leverage your social media campaign.
The e-book throws light on the metrics which is required to be tracked, the content that is appropriate for the work and that can support all platforms. Most importantly, how to grab viewers’ attention, and how to convert viewers into customers, through the medium of social media.
DATA DRIVEN CONTENT MARKETING by Uberflip
(Source: Uberflip)
Content marketing is very important and plays a pivotal role in making any digital marketing strategy successful. Content marketing is not so easy as it appears to be. In fact, it requires proper strategy and planning and one should understand the deeper concept of content writing in digital marketing trends.
Knowing data analytics and implementing it in work is extremely crucial. Analytics doesn’t only help in making the right digital marketing decisions, but also helps in deciding whether the content you have written is performing, underperforming or overperforming.
In Data-driven content marketing e-book, you can learn about the content in detail – What is content marketing, how to write, what to write, etc. The e-book for digital marketing also contains information on how to create effective content.
This e-book focusses on an in-depth study of content marketing and the strategies involved in it.
BEGINNERS GUIDE TO SEO by Moz
(Source: Moz)
Moz provided one of the best e-books related to the latest trends in digital marketing. It provides some of the best SEO tools that help in various ways. This Moz Beginners guide to SEO e-book is not like any other usual e-book for digital marketing, it contains the important topics in the form of articles. When you browse through the e-book, you can easily understand the concept as all the articles are arranged in the form of topics.
There are a lot of e-books for digital marketing that are available for free on the internet platform. The Moz e-book has been read by millions of people n number of times. It is the best e-book available for beginners in digital marketing.
This e-book gives full details about the major topics in digital marketing that is SEO or Search Engine Optimization. You can learn all the strategies that should be implemented to make a website rank higher than the others and make it search engine friendly. This also includes information on topics like how to increase interaction with people, ow to improve rankings, how to use the keywords and why is content so important?
HOW TO BUILD WORLD CLASS INTERNET LEAD GENERATION PROGRAM by Peter Geisheker
(Source: FreeEbooks)
Every marketer’s dream is to increase the number of leads. This “How to build a world-class internet lead generation program” is the best e-book on digital marketing trends and focusses on how to increase the number of audience for the business. Not only this, the greatest challenge lies in converting leads to effective customers.
This e-book for digital marketing explains everything in an elaborate way. It focuses on inbound content marketing, and the different ways we should opt to make effective content that will attract targeted customers. In this book, you can find the various tricks of the trade like remarketing or how to adapt it to increase the lead generation and how to use social media in promoting the same. These are just a few of the important tricks that are mentioned in the book.
The Author, Peter Geisheker also wrote details about internet sales funnel. You can learn how to advertise on the Internet platform and engage people and drive them to your website. This e-book also contains detailed information on how to use a dedicated landing page in sales.
TOP 25 SOCIAL MEDIA STRATEGIES by Buffer
(Source: Buffer)
Social media is considered as a major base where people across borders connect with each other seamlessly. After all, the world is now reduced to a global village. Marketers turning towards social media has become a regular practice these days. To concentrate on social media, it is essential to come up with good strategies and take careful steps.
Retracing our steps and going back a few decades from now, we understand that Social Media was not so popular and marketers never concentrated on it. Back then, people had the impression that social media marketing meant working in a new territory. Now, working in this territory has become highly essential.
Finding the best e-book for digital marketing trends, that too in social media is a bit difficult. To make things easier for you, we help you with this e-book, that consists of the top 25 social media strategies, which are filtered out from all the top-rated blogs on social media. All these 25 tricks are tried and tested, and only then rated as top social media strategies.
THE OPTIMIZATION SURVIVAL GUIDE by Optimizely
(Source: Optimizely)
Marketers get a better overview of “What are the customer needs?” and “What is it that they want?”, with the help of optimization and A/B testing. The main aim is to optimize the conversion, which is not a cake walk.
A lot of testing and experimenting is required. The optimization survival guide e-book for digital marketing contains complete details on how to achieve a conversion. It contains 30 best and top-rated tips from top marketers, who can show you the path of “how to become a successful marketer.”
The e-book contains tricks on how to sidetrack the roadblocks and helps to take the testing or the experimented program to the next level. It even tells what you must expect when you go for a certain optimization strategy.
This e-book helps you analyze your strategy and trail a hypothesis from it. This helps in building the best version of testing.
50 SHADES OF GROWTH by Sid Bharath and Danny Halarewich
(Source: Lemonstand)
This book titled “50 shades of growth” is one of the best e-books on digital marketing trends, tailor-made for digital marketers who are into the e-Commerce business. The book is all about e-Commerce and is very useful for the e-Commerce business.
This e-book for digital marketing contains 50 top rated tips and tricks on e-Commerce business growth, which helps to elevate your brand to the next level. The book contains all the steps explained in a detailed and easy to understand manner.
The tips mentioned in the e-book are well tested and applied by experts who have got the best results and have grown from scratch to being one of the top e-commerce companies. It even provides many wonderful tips, that you can experiment with, and implement.
You can also find a full list of optimization and marketing tools. Interested people can get good deals on the tools and users can use it.
HOW TO GENERATE LEADS USING INFOGRAPHICS by Hubspot and Piktochart
(Source: Hubspot)
Creating content that attracts users’ attention is important. Making this step work – infographics, visual contents, graphics, data, graphs etc. is very crucial to implement, as this can improve the conversation with the viewers.
Infographic itself doesn’t work all the time. Without a perfect working strategy behind it, the idea of infographics may fall apart. To overcome this, Piktochart collaborate with HubSpot to make this happen.
In this e-book for digital marketing “How to generate leads with infographics?” you will find 11 crucial tips that will help to improve your lead generation by using infographics. This ebook is considered to be the best e-book for digital marketing in generating leads.
You can easily learn how to write content in the form of infographics, how to optimize infographics for a social media campaign, and also get a clear idea on how to pitch infographics to media and come to know the outlets that are content curated.
CONVERSATION NOT CAMPAIGNS by Marketo
(Source: Marketo)
Conversation not campaigns is the e-book for digital marketing that gives a detailed information on topics like “how to conduct email marketing?” Opting for the old technique “batch and blast” is not ideal for all the cases.
It suggests to address an individual and speak to them directly in a personalized way, by having a generic conversation and thus attract more number of people. This can’t happen by blasting random emails.
The users need a reason to visit your website and engage in your emails. The marketers’ need to develop a good rapport and build a strong bond with the users. This is to retain the users. The bond should be one-to-one, not one-to-many. This is the best e-book for digital marketing trends that throws light on email marketing and also on the behavioral filters and the triggering messages that are based on the behavior.
THE CONVERSION MARKETERS GUIDE TO LANDING PAGE COPYWRITING by Unbounce
(Source: Unbounce)
It is a known fact that the quality that we maintain in landing the page determines the success or failure rate of the marketing campaign that we run – a challenge that is hard to be accomplished. It is much more than just putting a headline and purposeful copy altogether.
If you are worried that your marketing strategy is driving away the customers, then “The conversion Marketer’s guide to landing page copywriting” is the best e-book for digital marketing trends that will help you in writing content for a good landing page. It even showcases the importance of the critical copy that must be present for the conversions.
It is an e-book consisting of 56 pages and gives all the professional tips and tricks that will help in attracting visitors and improving the landing page quality. You will also get to know “What are the click-worthy calls to action?”, or “What are the elements required for high converting landing pages?”
PAID AND EARNED: TWO SIDES OF INFLUENCER MARKETING by Jay Baer
(Source: ConvinceAndConvert)
For conversions and making your business visible and known, the best strategy to follow is Influencer marketing. Sometimes, marketers consider it a bit confusing, but if implemented in the correct way, the results would be positive.
Paid and earned: two sides of influencer marketing e-book for digital marketing tells about what we should do to have a successful influencer marketing, and what should your focus be on when coming to paid marketing or earned influencer. All these kinds of questions are answered in this e-book.
You can also find some other important aspects viz the reasons as to why brands need influencer marketing etc. The influencer marketer requires brands so that new content can be developed and posted for the followers.
This is the best e-book for digital marketing trends that you should follow to know about different types of influencers like the mega, micro and macro, their impact and a lot more.
THE MARKETERS GUIDE TO FACEBOOK by Contently
Source: Contently
Facebook has become an entirely new world for people inside the universe. The power of Facebook has become immeasurable and unparalleled when compared to other sites in all perspectives. Social media owes the world’s 25% of the traffic.
For all the brands to promote themselves, Social media acts like a gold mine, where you can keep your customers engaged and can bring their attention to your official website.
“Marketers guide to Facebook” by Contently, is the best e-book for digital marketing trends, mainly in social media. The book gives in-depth information on how to undertake Facebook marketing? You can even be able to run how to leverage the Ads in the social media platform to get better results. You can also find the best tips and tricks from industry experts and the case studies related to it from the brands who have mastered social media platform.
INSTAGRAM FOR BUSINESS FOR DUMMIES by Jenn Herman, Eric Butow, Corey Walker
(Source: Allitebooks)
The social media platform ‘Instagram’, can be efficiently used for increasing the business visibility, lead generation and conversion of the leads. Developing the brand insights will help in creating a brand awareness among people – on the products and services provided. Using Instagram for brand promotion will help connect the younger generation with a large sea of people, connected to social media. This will bridge the gap.
Business or brands can easily showcase “what they are doing” and can offer a view on the prospects to the customers. It can also build your brand profile on Instagram and improve engagements and reach. Create enticing campaigns, draw people to interesting contests and provide gift coupons to the winners.
These are some tricks and tips that you can learn from this e-book “Instagram for business dummies” which will help enhance your business and reach, through Instagram. This is how you can leverage your brand name in the social media.
Google analytics is a tool by Google for Search Engine Optimization or SEO and for different online marketing purposes. It gives a free web analytics which contains all the statistics, graphs, basic tools that are required for analysis. How Google Analytics will help in SEO Strategy.
Features of Google Analytics:
It contains data visualization which means getting the whole data, statistics, and everything that is related to one screen.
The data which it displays gets updated with time when new trending things goes on.
All the data provided are segmented into a subset for easy analysis.
You can get the full custom report and can even share the data using emails to have an easy communication.
Not even that it is integrated with other tools such as the Google Adwords, Website Optimizer, and Public Data Explorer.
The websites which are small or the startups or the companies which are of medium sized Google analytics support these websites more. But on the other hand, it doesn’t provide much support to the larger websites and the websites having higher enterprises. The data that is provided in the front end when we search something is provided by the Javascript page tags inserted on the pages and the codes on that data which the user wants.
The Page tags are nothing but a bug which checks on all the data that a visitor wants. Whereas, if the user has disabled Cookies the system itself can’t get all the data of the users because everything relies on Cookies. Google doesn’t analyze all the data given or available instead it does the sampling of reports.
Advantages of using Google Analytics
However, some people have raised a concern regarding the security issues while using the Google Analytics. From the dashboard of Google analytics, we can know information about those websites and people who are connected to social media sites like Facebook, Instagram etc. And there a lot of companies who require commercials in huge number so, they want an advanced version of web analytics.
Analytics tells a lot of things about the websites that are being analyzed by the Google analytics. Below are some of the points that should be considered:
How much amount of traffic you can attract and where are users from?
What are the pages that attract the users and why?
How much time do the users spend on a particular page?
What are the pages the users mostly surf before exiting from the internet?
In which websites or web pages the major number of users get converted to customers?
What is the number of users surfing the internet using Phones, Laptops, Desktops, and tablets?
What is the exact location of the maximum number of users?
Below are some of the ways in which you can use the Google analytics tool which is very much helpful in SEO strategy making:
MEASURING THE TRAFFIC
Usually the digital marketer especially the SEO’s are tested by the abilities how they are creating the website rank high in certain keywords. And every digital marketing agency rank the SEO’s on the basis of total traffic generated and the Conversions created. If your site is active in the internet platform for 13months then it is called as to be the active and well-performing website. It gives you a fair chance to showcase your talent by showing the growth chart.
With the help of Google Analytics, the full growth graph is shown, there is a comparison tool already present in it. The Executive of any company can easily access it and see the growth chart and analyze from it. And you can show the executive about the progress and growth the company got because of your efforts.
If the officials see the growth they didn’t even ask about the keywords and the relevancy and where they are being used. Because when someone sees the growth he focuses on that only, after which rest all background things becomes blur.
The main thing which matters here is the growth and the profit that the company earns. Which means you have to showcase yourself as you are the reason for growth and profit. This is the best key to make your mark in the company.
LANDING PAGE SEARCH AND CONVERTING IT TO LINKS
The most important thing here comes up is knowing all those pages which receive a lot of organic searches. This helps the content marketers to take the best decision. Even helps in the making the strategies strong and good. Helps in making the best strategies in comparison with the other companies.
That’s is why organic search metrics becomes so important to be checked. It’s very simple to see the statistics for it. Just you have to select the “behaviour” in the bar in Google Analytics, then select the “site content” then go to “all pages”. After which you will get the full data of the pages which are trending the highest.
How to improve landing page?
It even gives several other options such as if you want to see the search result for the particular category in the page you can easily do that even. You can also see the indexation of the top web pages which are ranking high. If there is a landing page which has various kinds of the viewing analytics. This means the page view is huge and has a lot of interest and offering its user the best experience and ranked better than any other sites.
If you have a web page and Google likes your web page that means the other sites will also know about your website and see about the website and make your website popular. This is a very essential step to boost your page and help get the backlinks and users to your site. You can then easily link your page to the other pages by giving backlinks and internal links from your and their site.
If a site ranks low in the page ranking that means the company doesn’t provide the service which it mentions to be. These people usually use keywords to drag people but don’t keep the important content when users go to the actual site. Which invites the increased bounce back rate which means users return back who are not interested.
SEARCH QUERIES TO FORM THE RELATED CONTENT
Before writing a content you can always see what the users are searching? what is trending? and what they actually want? For writing the best content the most important thing is searching the relevant queries, relevant keywords and then concentrating everything in a content and making it effective. This process is very difficult and clumsy and lengthy process. In this process, all the information can be easily received from the data collected from the Search Console.
You just have to go the “Acquisition” option then go to “Search console” and then to the “queries”. By using the Google search console you can get access to all the keywords for the particular word you searched. You can even find all the information regarding who and what they searched about you and your company? Even small things like who you are? what is your company about? what are your services? etc.
How to write content?
While creating the content it is always recommended to save the keywords that are related to the topic. This thing helps in creating your website rank higher in the Google rankings. To reach this place you always have to filter the keywords and chose those which are higher in search rankings.
After gathering all the keywords then comes the content preparation. Before that one more small thing is there. That is searching those pages which contain the relevant keywords and finding their reach. This thing makes the work very easy for the content writer because if the keyword reach is very good then the page ranking would be very good. And automatically the content will be having the highest reach.
THIRD PARTY COMPANIES PERFORMING THE BEST
Google Analytics is very useful if you want to see the campaigns that you ran for third parties. You can easily access it using Google Analytics. When you go to Acquisition then you will see another option such as “campaigns” and then go to “all campaigns” where you see the “full campaign list”.
Basically, this contains the information about all the promotional campaigns that you have done for other companies. And the campaigns that will showcase on their website but it will point to your site just by giving backlinks which may include things like discount codes, dedicated landing pages, articles, guest blogs etc. And each of the campaigns should contain a UTM code. As this is the code that makes the work of the Google analytics very easy while tracking for campaigns. The UTM code is basically attached to custom URL which is usually used to track the source, medium and the name of the campaign.
Performance Of Third Party
The data which is gathered from the campaigns of the third party will help to get the details of the website which is on the top and why it is? This instead helps in getting a lot of audience and clients. Links usually bring a lot of hype and weight to your web page. The more powerful the links are better the rankings of the webpage will be. Because links are the strongest things to get the best results.
And always note down those keywords which you think are relevant and are required for the future purpose. This even includes those keywords that help in attracting traffic to your website. These keywords you can find easily by going to the option “Acquisition” then go to the option “campaigns” and then to the “organic keyword”. This gives you full details of the keywords and generates new ideas for the content.
GROUPING THE CHANNEL TO GET THE TARGET
Users are the base of any company and the primary thing to remember. It is very important to have the details of the users whom you are targeting and of those who visit your web page. For example, if you have two websites one with all the statistics, well-defined profile, and higher metrics. On the other hand, you have another website with no profile information, Uncategorized, unstructured and no other information. Then which website will people opt for? The answer is the well-defined website.
So, these are all the channels or the pathways that let the users come to your website. Some people may have come randomly, some may have already visited your site, some may have seen your ads. There are a lot of possibilities in which a user can come up. But our work is to bring those people and giving them a reason to visit the website again.
When searched for the channels Google Analytics will show some of the default campaigns and channel in the first. But you can filter it out by choosing the categories and applying those things which will take you to the desired result. It even has the feature of grouping in Google Analytics which you can access by going to same option that is “Acquisition”, then you will get another option “All traffic” and after which you will get another option “Channels”.
What are the channels?
Not only that you can even create yourself a lot of channels. But, only one thing that you have to mark here is that “Is channel relevant enough?” and “Is it useful or not for the business?” And you should have every detail about it, but if you don’t know about it then the problem is with you. Instead, if you have a granular channel grouping you can get the best result as it eases the decision making. By accompanying this you will have the data that is accurate and right.
For having the best landing page- analyzing and performance of the landing page is mandatory for the channel’s performance. Planning everything in a strategized manner and having the channels those are working and which give suitable results. Not only that it should draw a lot of people to the website and increase the traffic to your website. These are some of the important things to follow.
For every business that runs on the digital media are worried about the Google Rankings. Which decides the future of the Business whether it will be a hit or whether it will be a flop. Any business running on the internet platform it is important to have a good Google ranking to reach a lot of customers.
Below are some of the important SEO factors for Google Rankings:
URL ACCESSIBILITY
The aim is here to let the Google bots come to this site. Understand that this is the unique content. Which will ultimately help the viewers by giving required and necessary details? That’s not it should make them able to understand all the images, videos that are posted on the website. This also includes all the embed and everything that is related to work. Which should be detected by the Google bots. So, it is always recommended to have a website URL which can be detected easily by the bots. And not only bots but anyone who is searching about it.
This Crucial in SEO because without this no works even start.
PAGE SPEED
The speed of the site is considered as one of the important factors for SEO ranking. Google always gave emphasis on the customer experience. The fast loading pages are more visited by the viewers than the slower loading pages. This is where the page speed becomes an important factor.
The speed of the page should be high in not only desktop but also in mobile phones. Because mobile phones have an important part of people. People are more using the mobile phones than relying on the desktops, laptops and tablets.
Google has already announced the search engine algorithm update based on the speed of the page. And this thing has already come into action from July 2018. Which means if your site is not speeding enough then your Site would be penalized. Here, is the Google testing tool to check the speed of the site.
KEYWORDS
Keywords are very crucial SEO factors which affect the Google Rankings. Here the first step is to discover all the required keywords and phrases that are related to your topic. There are a lot of websites which help you in finding out the keyword related to your topic like UberSuggest, WordStream, MOZ etc.
There will be some problems which your organisations and the people in that are may be trying to solve. By the use of this specific keywords, the problems can be solved. What you have to do is keep a primary keyword. And have some of the Secondary keywords and follow the what the searches are more about. Whereas, the intention behind all these keywords should be the same and should land the viewers to the desired and that single page.
KEYWORDS IN DIFFERENT SECTIONS
Keywords are not meant to be in one section that is in the main content. Below are some areas where the keywords should also be concentrated:
Use the keywords in the title tag. Because the Title meta tag is the strongest from where you can boost your site for the increased number of Google search rankings.
Using the keywords in the meta description. To have a keyword oriented meta description for SEO stuff is very important. It is crucial while the Googlebot search for the required keyword.
Using the keyword in H1 tags. As it is the title of the content it serves as a relevant SEO factor for the search rankings.
MOBILE SEO FACTORS
The top SEO factors involve the Mobile SEO in it and are being considered as an important aspect. People always keen to use those items which will make their work easy and can be found immediately. And if you have a web page and that is mobile friendly then no one can stop it from being successful. People being more relying on the Smartphones it has become an extremely important reason for Google to an emphasis on Mobile SEO. And most of the Google ranking results comes from Mobile searches.
(source:backlinko)
When it comes to Mobile-friendly Google ranking. Here also comes another aspect that is social media. Which has a huge people base! Here also Mobile SEO becomes an important factor. You can check here
Because most of the people use Mobile phones for accessing it. Even according to Google it gives emphasis on Mobile users experience than any other media. Below are some of the SEO ranking tips for the mobile phones.
If you have a very responsive site then it should resize itself according to the device in which it is being used.
Using easily identifiable fonts for easy accessing on the big small.
Web pages that are easy to access and navigate.
The content on the page should be precise and should not be hidden by any AD’s.
These all tips help in minimizing the bounce rate for the particular web page and help it rank higher in the Google search result.
CHECK GOOGLE SERPs
This is an important step because when comes to increasing the site search rankings. It is always advised to do the background research. Perform a query and see what comes back in return to you. And then figure out what Google thinks to be relevant enough?
Always try become the best by filling up all the holes. Where the search is there but no relevant replies to it.
CREATION OF QUALITY CONTENT
One of the most difficult and important tasks is the content. Creating the content because the content is considered as the king of any website and the digital source. Whenever you reach a website and open it that first thing you can see is the content and the website design.
It is important to make the best content to make the top websites. A person who connects well with people and write the contents with utmost care and amplification. And the content should connect with everyone and with every age group.
LINK RELEVANCY
Whenever the content is complete try to give backlinks and internal links it is also known as link building. Backlinks or external links are those links that are the quality links given to the other sites. From which some reference has been taken or who give relevant and related information.
Internal links are those which are then given to the own websites. Or to those blogs that are written in your website and are related to the present topics. Linking is the best way through which you can promote your site in some others and vice-versa.
CLICK THROUGH RATE
CTR or the Click Through Rate is nothing but the ratio between the number of times a search result was being clicked to the number of times to show up to the customers. According to the Google analytics, it is considered as this is the base on which Google more rely on. And because of which the search rankings increase. It is considered as one of the major reason that is responsible for the rankings in the Google.
Increase in the CTR can boost the rank of the site in the Google Analytics. And is an extreme reason that is considered while ranking the web page. For the purpose of listing Google, it expects for the certain CTR. If we take the examples the keywords which are hugely used have 50% of the CTR whereas the not so much used keywords have 33% of the CTR score. You can check it by using the Google Search Console.
Here, you have to enter the URL of the webpage you want to see the CTR for and then proceed accordingly. After which you can get the related Clicks in the following way.
DOMAIN FACTORS
The domain factors are also not so much reliable enough. Because even it can also affect the ranking of a website in the Google SEO rankings factors. Below are some of the domain related issues:
Domain registered should be trustworthy because Google considers it for a whole year.
History of the Domain. As you may not be the first person who has used the domain. And if in the past the domain has been penalized it can affect the Google rankings.
Domain Age also will play major role in SEO. You can check domain age.
SNIPPETS AND SCHEMA MARKUPS
It is not necessary for all the cases. In some case where there is a use of Google News or in that case where you use the images and videos. Or, in that case where you have to use the Featured Snippet and Featured snippet visuals. With the credits and even want to add the visuals of the travel trips you have been to this all is done by the Schema Snippet. Some examples of the Schema are listed below:
All the pages that are in your site are being indexed by the help of the sitemap. It is the most reliable and simplest way to tell Google that what your website has? What you work upon? And how you work? It includes all the details even the minute while Google sends its bots. This is another important SEO factor to increase Google Rankings. Always give a user-friendly mostly mobile-friendly site architecture. Below some of the ways to tackle it:
Using multiple menus on the web page. Never ever stuff a lot of things in one menu. Always try to keep it clean and easy to understand. Divide it into different parts and subsections by keeping it more specific.
For different categories using the drop down, menus are the best option.
Using categories and subcategories are the best option.
Keep the Site search option on the site where most of the people can easily see it.
HTTPS SITES
Switching to https is not that much necessary because having the http will not harm the site in any of the ways. In the year 2014 Google announced that https will be considered as the ranking signal. This is the point where a lot of attention is required. So, it is better recommended to change to https than being in HTTP.
Later, Google started taking the flag all those web pages which used to take the passwords and the credit card details in a not so secure way in the URL bar. After which in the year 2018 Google announced that all the https sites are valid rest all will not be considered. That is when Chrome 68 was introduced and it marked all the http sites as the “invalid” or “not secure” websites. If it is not done in a right way it can bring up a lot of issues with it.
If you already have an https and want to run an audit and check the web page if it has any issues or not. This Google website auditor can be used for it. Here you can log in and use it for the auditing purpose.
Follow Latest Google Algorithm Changes
You can check the status of algorithm by following this link
Malicious software is known as the malware and computers are called malware infected. Which can infect your computer directly and can take all your personal data and misuse it this arise to malware infected computer. It can even hold a control on the system, software your important work-related things etc and do scams which are known as malware scams. They even have the malicious websites whenever a customer visits the site, the hackers install the malicious software into the user computer. And the user usually downloads the software thinking it is legitimate.
The scammers then with help of this software get easy access to the personal data the customers which they have in their computers.
The term malware defines itself as the malicious software whose aim is to harm and your computer malware infected and do scams which are usually denoted as malware scams. These dangerous and the sites which are infected get installed in the user’s site. Later gather all the important information of the user after which they build a stronghold on the user computer and start attacking other computers. The customers usually download these sites thinking to be lawful and legitimate sites whereas they, later on, turn on to be the infected sites. Some of the times they are downloaded by the user without their knowledge. The most common type of malware includes Ransomware, spyware, viruses, trojan, worms.
Statistics for sites hosting malware:
(Source: Google transparency report)
Below are some signs to detect malware in the desktop:
COMPUTER SLOWS DOWN
If your desktop slows down frequently and takes a lot of time to load time to start then your computer is malware infected. And it is one of the main and important acts of the malware to slow down the computer and its operating system. While you are surfing something on the internet or just accessing the local application.
The first and the furthermost thing is to find out where the real problem is?
Sometimes it may be due to low RAM memory and using high and number of applications. Which you have to manage to make the desktop work fastly.
Your hard disk may don’t have much space for storage for which checking of the files and removing unwanted ones is the only solution.
If the desktop slows down while using internet only then it may be due to browsing history which needs to be cleared.
If all these possibilities are solved then your computer is being infected by malware.
POP-UPS AND ADVERTISEMENTS
While you work on your desktop you randomly get the pop-ups and the advertisements on the screen of your computer. Then it is also a type of malware infection which is known as spyware. Whose main motive is to gather all the information of the user without their knowledge.
To keep your desktop from this malware it is better to take some safety measures such as:
Avoid clicking on random pop-ups.
Avoid replying to unsolicited emails and messages.
Pay attention while downloading the free applications from unknown sites.
APPLICATION CRASHING:
Suppose you are watching something Youtube, Facebook, Games or some other applications or using social media. Suddenly the apps crash showing a blue screen or mobile getting rebooted. This may be caused due to the two issues:
It may be due to the technical glitches caused in between software and the hardware.
The malware issue.
If it is due to a malware issue it is always advised to have a good antivirus. Scan all the documents and the whole computer if required.
CHANGED HOMEPAGE:
When you open your laptop and see suddenly that your homepage changes every time you open it. And even find out that every time new toolbar pops up and you are redirected to new and different web address every time it could be due to malware infection.
This normally happens when you surf something on the internet and mistakenly click on some pop-ups. Which redirects to some other place and even can download some malicious software without your knowledge.
In this case as soon as possible run a security scan from the trusted software for the whole desktop.
INCREASED RANDOM POP-UP MESSAGES:
If you always get a message saying “You are running out disk space on windows”. Which initially means there no space left in the computer hard disk. For this first, you have to check whether physical storage is really occupied or not. If yes then delete all the unnecessary software and files from the PC.
This is another way of malware infection as it downloads very unnecessary files and software without the user’s consent. Which initially leads to fill up of the storage data.
(Source: Salesforce Pardot)
(Source: Uberflip)
(Source: Moz)
(Source: FreeEbooks)
(Source: Buffer)
(Source: Optimizely)
(Source: Lemonstand)
(Source: Hubspot)
(Source: Marketo)
(Source: Unbounce)
(Source: ConvinceAndConvert)
(Source: Allitebooks)
