If you haven’t been online lately, then you might have missed Facebook’s AR feature for its marketplace. This is a new feature introduced by Facebook to attract the users towards its new marketplace feature. Right now, the feature has been, This shows how serious Mark Zuckerberg is in making his marketplace feature a global one. There are top 5 trends for future social media marketing will rule out in 2019-2020

If you’re not really aware of what an Augmented Reality is, then let me explain it to you. Augmented reality is a digital integration of features that reside inside your device but can be portrayed as if they exist in the real time. The digital equipment and features are featured over your phone, and when you place your camera towards the real world scenario, you can get a glimpse on how it’ll be in the real world scenario. If you still haven’t understood it well, let me give you an example of Pokemon Go, where the technology gives you a feeling that you’re catching a pokemon in the real world.

Future Social Media Marketing Trends

1. Automate your Chatbots and leap into the future of social media marketing

The client bolster is a field that has a significant incredible work rate, particularly in India. Keeping in mind the end goal to adapt up to the high time-based compensation rates, the western nation associations depend upon Indian and other eastern nations for these administrations. The client mind officials are paid low here yet at the same time an instalment is an instalment. So as to keep away from this, chatbots with higher scholarly levels are being fused in this field.

future social media marketing

These chatbots are savvy, brisk to answer and they are scarily compassionate. On the off chance that you’ve run over Google’s Duplex, at that point you’ll comprehend what we are discussing. Around 90% of the general population conversing with the bot couldn’t remember it was a bot conversing with them. Thus, there’s a vast degree for AI to assume control over the bots.

So Automate your Chat Messenger will help your business growth.

2. The Biggest social media trend overall is interactive media. So Need to prepare good video related to your products

For some, promoting groups, a lot of their opportunity is given to content advancement. They centre around making blog entries, intelligent recordings, quizzes– these distinctive online encounters to give their intended interest group what they’re searching for at each phase of the voyage.

Be that as it may, once in a while with regards to the advancement stage for those benefits, they come up short on steam.  Here are the five case studies for successful interactive content ideas.

 

3. Create More Original Content with Complete Profiles

Rather than basically sharing substance via web-based networking media, valid on top of things content makers are picking features, photographs and even points in light of social sharing.

More than 50 per cent of individuals find out about breaking news by means of online networking rather than customary news sources, so it attempts into social.

Simply look at BuzzFeed, which cases to have “the most social substance on the planet.” Seventy-five per cent of its perusers searches for content on the site particularly to share. That is the reason it’s critical to compose social-drifting substance, focus on slanting themes, and spotlight on auspicious, applicable news.

4. Get Real Look and Feel Touch with Augmented Reality to take part in the future of social media marketing

Augmented Reality plays a crucial role in future marketing trend.

How Augmented Reality(AR) use for Marketplace?

Facebook & Instagram

facebook augmented reality

Courtesy Facebook

That’s what Facebook has embedded in its marketplace feature. You can experience the devices right in front of you. When you turn the front camera on, you can see yourself wearing those glasses and apparels or caps. Such sophisticated is this feature.

  • IKEA.
  • Lacoste.
  • Tesco.
  • BIC Kids.
  • MTV.
  • New York Times.
  • Patron Tequila.
  • Cadbury.

These brands already used the power of Augmented Reality in their Market.

Mainly Facebook and Apple investing their money to create a new trend in E-Commerce Sector by introducing latest technologies like Augmented Reality ( AR ) & Virtual Reality ( VR ).

Facebook ads can begin to look and feel a touch with additional sort of Augmented area. Corporate Brands declared nowadays that it’ll begin implementing increased augmented reality ads into the News Feed.

These AR ads area unit within the testing part, and users within the U.S.A. are going to be the sole one’s United Nations agency can see them for currently. The new feature permits users to do on the merchandise that area unit publicized through a method just like that of a Snapchat filter. (Facebook bought the increased reality face filter app MSQRD back in 2016, and it’s been adding additional filters directly on the Facebook and traveller camera options.)

In associate degree example, Facebook showed off the new AR and with a try of archangel Kors glasses, however, it is often applied to all or any styles of e-commerce product. Users are going to be able to move with digital versions of fashion accessories, cosmetics, and furnishings before shopping for them through the app. There’s already many big-name stores on board; Sephora, Wayfair, and Pottery Barn area unit a couple of the companies that area unit ready to start out testing this summer.

Shopping for Instagram Stories will be increasing over the months leading up to the vacations further. Last month, Facebook started permitting brands to position stickers on the associate degree Instagram story to link out and let a user purchase the publicized product. solely a couple of choose brands were able to begin exploitation the stickers then, however, the program can begin rolling out globally nowadays.

Facebook is not the first company to connect shopping and augmented reality. In fact, Snapchat pioneered this type of “selfie-commerce,” first with an AR ad for BMW last year. Then this year, Snapchat connected AR lens ads to shopping, letting people click to a checkout page to buy products on display—called “shoppable AR.”

Not only Facebook and Instagram even Pinterest has come up for the online marketing race.  We can even use Pinterest for various branding purpose. It is a kind of Social media platform which is free of cost and allows the users to share, display and showcase other visual elements. You can Pin here anything from cooking tips, to fashion, to fitness etc. everything that you are interested in. It is considered as a very reliable website for all the users. 93% of the purchases are made after taking a look at the product and what Pinterest has to say about it? This is one of the leading growing social media platforms for online marketing.

Apple

Furthermore, online business brands are dashing to offer those iPhone proprietors better approaches to associate, find, and purchase their items with AR innovation.

apple-arkit-2

Recently Apple released AR KIT 2.0 Here is the Demo.

Courtesy Intent GmbH Youtube

5. Influencer Marketing

Influencer promoting can be one intense strategy if done right. To see exactly how great influencer advertising can do to one’s business, influencer promoting gives 11X higher rates of return (ROI) over every single other type of conventional showcasing.

  • Finding Potential Influencers
  • Pitch Them
  • Collaborate to Create Unique Marketing Content
  • Create Unique Experiences

It’s our conviction that better advertising equivalents to better shopping, which prompts development for your business

If any better ways to increase e-commerce business by using Social Media Marketing. Feel free to Comment us.

Siva saikumar
Siva saikumar

Working as Digital Marketing Manager at Softscripts