n recent years, the hype around social media has been growing tremendously, be it in businesses of all sizes and in all industries. It has become vital for all the brands to leave their trail in the online chatter of these numerous networks, and they have devoted entire strategies in doing so. After all, this is precisely where your customers are, where they browse, get chatty with brands, as well as friends.
Spread the word about awesome products, and make buying decisions easier for your valued customers. Social Media Metrics plays a crucial role in the present businesses.
As a result, brands do their best to make some authentic noise, and keep their followers interested and glued, with fun content, unique language, and brilliant imagery. Of late, video content on social media is in the form of live-streaming, as well as short animations, such as gifs have become an even more popular form of content that most audiences love. So, brands do deliver.
However, many businesses fail to look at the results of their efforts from a critical perspective. They invest a lot of time, resources, funds and expertise in crafting ingenious strategies, but sadly, fail to follow up with the response. In the current era, an equal portion of a successful social media strategy, requires every brand to keep track of their results on social media and react to them in such a way so as to focus on continuous improvement. This is to keep pace with the ongoing market trends. Social networks are almost infinite sources of useful data, and it’s up to you to make the most of it to dazzle your followers and turn them into loyal customers.
The number and growth rate of your followers
There’s no such thing as having too many followers, so naturally, brands aim to attract more of them each day. They create new posts and do their best to entice a lively conversation. However, earning these followers is often a result of years of reputation-building, that is not solely dependent on your social media tactics. Hence, the need to keep an eye on the rate of your follower growth is imperative.
The first number, your overall follower base, that is, shows the potential reach you have since they combined with their own pool of followers, is within your grasp. The second number, or how consistently your audience grows, shows how engaging your social efforts are, and in which instances you’ve earned more followers. This is for you to make more similar posts in the future.
Cross-referencing across your channels, whether it’s YouTube, Instagram, Facebook, LinkedIn, or a different mix, is crucial, to check which of your followers are simply discovering you – one network at a time. Also, which ones are actually the new members – this will give you a chance to push for more followers in each different segment you find, to have better success rates.
The engagement rate for your posts
How often do your posts receive likes, retweets, shares in other forms, comments, and emotional reactions? Although it feels impossible to track every single post you publish, you can use a wide range of tools on each of these networks, dedicated to monitoring your engagement levels.
If your audience prefers video content, you’ll see a spike in engagement, every time you post something appealing in this format. Given that, you time your publishing schedule well and use the right type of content. Make sure to always sift through your posts, even if you discover that your audience prefers one or two formats. Keep your efforts diverse, try to translate the quality, the look and the feel of those most engaged posts to other formats, to elicit a similar reaction.
Your influencer relationships
Who do your followers look up to when they make decisions related to your industry? For those interested in fitness, just the names Kayla Itsines or Michelle Lewin, ring the bell. They are the key source of inspiration for health and fitness for these folks. While not every brand is able to aim that high on the list of popular influencers, there are literally hundreds of micro-influencers who can deliver the same results to a smaller company.
Always know who your go-to people are. They are not just there to expand your follower base, but they are the key to building a strong reputation, and a name that will stand for well-defined values. That is why, it’s crucial to find the right match and build long-term relationships with them through content and collaboration, your audience will appreciate.
Those who merely follow your brand without having any type of engagement with you may not be convinced yet about your product or service. Those who engage, in a positive or negative manner, are most likely well-acquainted with your brand, and they are the ones who might actually feel free enough to start their own conversations regarding your brand. This is especially relevant when you wish to see how well your competitors are doing, compared to you, and if a certain campaign is delivering the expected results.
Understanding the emotional context in which your brand appears by including social mention monitoring into your marketing strategy will allow you to reshape your brand perception and build greater brand awareness. Whether you’re pushing a new product line into the market or trying to start a contest to grow your audience, tracking your brand’s mentions will show how well you are truly doing it and which of your efforts are making the greatest difference.
Every marketer’s favourite metric is the one that shows to what extent all your social media efforts are indeed paying off, literally. Of course, you want your followers to love you, but only when most of that love gets translated into actual purchases. Then you are actually turning a profit from all those hours, thinking up new tweets and delivering stunning Insta-perfect photos.
Now that many social networks actually allow brands to sell through their platforms, they no longer exist merely for creating influence or gently “nudging” their audience to visit their websites. On the contrary, features such as the Instagram Shopping feature which went live earlier this year, have made it possible for brands to sell directly through social media and redirect to their websites. Now, you can measure how many of those selling posts are delivering result, which ones have high click-through rates, and how you can bring more content, that will inspire that level of interest.
Organic and paid reach
Even though social networks update their algorithms to better serve their purpose, you can still see results from the organic reach efforts, and tailor your paid efforts to improve your overall reach. That said, having a massive following on social media doesn’t guarantee that your posts will have an equally impressive reach. This is precisely why you need to structure your efforts carefully to meet this goal.
You’ll see industry examples of people, as well as companies, that manage to reach a large chunk of their audience with a single organic post, but there is so much more than that meets the eye. From timing your post perfectly to crafting exactly what your followers crave for, all the way to choosing the right social platform for such an event – all of this play into the equation.
That’s why some of your posts will outshine others. You need to check the numbers to see which of your publishing content reaches the greatest portion of your audience – whether it’s through paid ads or through organic ads.
Return on investment
In order to have a comprehensive social media strategy put into action, most brands need to invest not just money, but a significant portion of their time and creative energy. It takes expertise to understand the fluctuating market, the changing needs of your audience, the upcoming social media trends, and all the finesse of excelling on these platforms.
That’s why most companies hire at least one dedicated social media manager, although most companies have entire teams at their disposal. Then, there are photographers because you can only use so many stock photos, and the SEO experts who know which keywords will be essential for your business. How many of those investments truly deliver a return you’ll feel and which will allow your business to grow?
You can rely on many analytical tools to give a deeper insight into how far you’ve come with your goals. After seeing these numbers and how they affect your social presence, you can apply a more fine-tuned approach, focus on the key profit-drivers, and create posts that will help you see these numbers grow.
For every business that runs on the digital media are worried about the Google Rankings. Which decides the future of the Business whether it will be a hit or whether it will be a flop. Any business running on the internet platform it is important to have a good Google ranking to reach a lot of customers.
Below are some of the important SEO factors for Google Rankings:
The aim is here to let the Google bots come to this site. Understand that this is the unique content. Which will ultimately help the viewers by giving required and necessary details? That’s not it should make them able to understand all the images, videos that are posted on the website. This also includes all the embed and everything that is related to work. Which should be detected by the Google bots. So, it is always recommended to have a website URL which can be detected easily by the bots. And not only bots but anyone who is searching about it.
This Crucial in SEO because without this no works even start.
The speed of the site is considered as one of the important factors for SEO ranking. Google always gave emphasis on the customer experience. The fast loading pages are more visited by the viewers than the slower loading pages. This is where the page speed becomes an important factor.
The speed of the page should be high in not only desktop but also in mobile phones. Because mobile phones have an important part of people. People are more using the mobile phones than relying on the desktops, laptops and tablets.
Google has already announced the search engine algorithm update based on the speed of the page. And this thing has already come into action from July 2018. Which means if your site is not speeding enough then your Site would be penalized. Here, is the Google testing tool to check the speed of the site.
Keywords are very crucial SEO factors which affect the Google Rankings. Here the first step is to discover all the required keywords and phrases that are related to your topic. There are a lot of websites which help you in finding out the keyword related to your topic like UberSuggest, WordStream, MOZ etc.
There will be some problems which your organisations and the people in that are may be trying to solve. By the use of this specific keywords, the problems can be solved. What you have to do is keep a primary keyword. And have some of the Secondary keywords and follow the what the searches are more about. Whereas, the intention behind all these keywords should be the same and should land the viewers to the desired and that single page.
KEYWORDS IN DIFFERENT SECTIONS
Keywords are not meant to be in one section that is in the main content. Below are some areas where the keywords should also be concentrated:
Use the keywords in the title tag. Because the Title meta tag is the strongest from where you can boost your site for the increased number of Google search rankings.
Using the keywords in the meta description. To have a keyword oriented meta description for SEO stuff is very important. It is crucial while the Googlebot search for the required keyword.
Using the keyword in H1 tags. As it is the title of the content it serves as a relevant SEO factor for the search rankings.
MOBILE SEO FACTORS
The top SEO factors involve the Mobile SEO in it and are being considered as an important aspect. People always keen to use those items which will make their work easy and can be found immediately. And if you have a web page and that is mobile friendly then no one can stop it from being successful. People being more relying on the Smartphones it has become an extremely important reason for Google to an emphasis on Mobile SEO. And most of the Google ranking results comes from Mobile searches.
When it comes to Mobile-friendly Google ranking. Here also comes another aspect that is social media. Which has a huge people base! Here also Mobile SEO becomes an important factor. You can check here
Because most of the people use Mobile phones for accessing it. Even according to Google it gives emphasis on Mobile users experience than any other media. Below are some of the SEO ranking tips for the mobile phones.
If you have a very responsive site then it should resize itself according to the device in which it is being used.
Using easily identifiable fonts for easy accessing on the big small.
Web pages that are easy to access and navigate.
The content on the page should be precise and should not be hidden by any AD’s.
These all tips help in minimizing the bounce rate for the particular web page and help it rank higher in the Google search result.
CHECK GOOGLE SERPs
This is an important step because when comes to increasing the site search rankings. It is always advised to do the background research. Perform a query and see what comes back in return to you. And then figure out what Google thinks to be relevant enough?
Always try become the best by filling up all the holes. Where the search is there but no relevant replies to it.
CREATION OF QUALITY CONTENT
One of the most difficult and important tasks is the content. Creating the content because the content is considered as the king of any website and the digital source. Whenever you reach a website and open it that first thing you can see is the content and the website design.
It is important to make the best content to make the top websites. A person who connects well with people and write the contents with utmost care and amplification. And the content should connect with everyone and with every age group.
Whenever the content is complete try to give backlinks and internal links it is also known as link building. Backlinks or external links are those links that are the quality links given to the other sites. From which some reference has been taken or who give relevant and related information.
Internal links are those which are then given to the own websites. Or to those blogs that are written in your website and are related to the present topics. Linking is the best way through which you can promote your site in some others and vice-versa.
CLICK THROUGH RATE
CTR or the Click Through Rate is nothing but the ratio between the number of times a search result was being clicked to the number of times to show up to the customers. According to the Google analytics, it is considered as this is the base on which Google more rely on. And because of which the search rankings increase. It is considered as one of the major reason that is responsible for the rankings in the Google.
Increase in the CTR can boost the rank of the site in the Google Analytics. And is an extreme reason that is considered while ranking the web page. For the purpose of listing Google, it expects for the certain CTR. If we take the examples the keywords which are hugely used have 50% of the CTR whereas the not so much used keywords have 33% of the CTR score. You can check it by using the Google Search Console.
Here, you have to enter the URL of the webpage you want to see the CTR for and then proceed accordingly. After which you can get the related Clicks in the following way.
The domain factors are also not so much reliable enough. Because even it can also affect the ranking of a website in the Google SEO rankings factors. Below are some of the domain related issues:
Domain registered should be trustworthy because Google considers it for a whole year.
History of the Domain. As you may not be the first person who has used the domain. And if in the past the domain has been penalized it can affect the Google rankings.
It is not necessary for all the cases. In some case where there is a use of Google News or in that case where you use the images and videos. Or, in that case where you have to use the Featured Snippet and Featured snippet visuals. With the credits and even want to add the visuals of the travel trips you have been to this all is done by the Schema Snippet. Some examples of the Schema are listed below:
All the pages that are in your site are being indexed by the help of the sitemap. It is the most reliable and simplest way to tell Google that what your website has? What you work upon? And how you work? It includes all the details even the minute while Google sends its bots. This is another important SEO factor to increase Google Rankings. Always give a user-friendly mostly mobile-friendly site architecture. Below some of the ways to tackle it:
Using multiple menus on the web page. Never ever stuff a lot of things in one menu. Always try to keep it clean and easy to understand. Divide it into different parts and subsections by keeping it more specific.
For different categories using the drop down, menus are the best option.
Using categories and subcategories are the best option.
Keep the Site search option on the site where most of the people can easily see it.
Switching to https is not that much necessary because having the http will not harm the site in any of the ways. In the year 2014 Google announced that https will be considered as the ranking signal. This is the point where a lot of attention is required. So, it is better recommended to change to https than being in HTTP.
Later, Google started taking the flag all those web pages which used to take the passwords and the credit card details in a not so secure way in the URL bar. After which in the year 2018 Google announced that all the https sites are valid rest all will not be considered. That is when Chrome 68 was introduced and it marked all the http sites as the “invalid” or “not secure” websites. If it is not done in a right way it can bring up a lot of issues with it.
If you already have an https and want to run an audit and check the web page if it has any issues or not. This Google website auditor can be used for it. Here you can log in and use it for the auditing purpose.
Follow Latest Google Algorithm Changes
You can check the status of algorithm by following this link
In the latest SEO trends, Heat Maps play the crucial role. Based on daily traffic website users clicking positions need to change the designs and button positions. before going this topic do you know what is heatmap?
What’s a Heat Map?
Heat mapping is the determination of the localities within a page where the user movies their cursor or touches their phones. This shows where the user would be intended to place their respective cursor or finger while browsing through. It also lets us determine the localities within the screen that the human brain prompts to go to the most.
Although it has been a while since the heat maps have been introduced. These have been overlooked for quite some time since it has been founded by Cormac Kinney in the mid-90’s. There hasn’t been a serious thought put in it. But with the inception of data science do you think the heat maps might find its way into the regular metrics? I think so and maybe you would too after understanding its true worth. Here’s how you can add the heatmaps and gauge it yourself.
The Heat maps are usually gauged in three different ways:
Hover maps (mouse or finger movement tracking)
Hover maps provide the basic movements of cursors or fingers across the screen. The heat map is registered in such a way that the areas where the movement is more, a dark red patch can be viewed and in the sections where there isn’t a great deal of activity, green patches can be seen. The same goes for the rest of the maps as well. The only difference is the pattern that these give out. Scrolling and clicking have a different way of appearing on the screen.
If you’d like to read more about each of these briefly, then do visit here.
How can Heat maps help change the mobile websites and the phone UI?
Heat maps help in determining where a user moves their finger or cursor the most. It not only shows the important sections the users browse for but also how the user moves his cursor around involuntarily. So let’s look at the fields these heat maps could impact the most.
Source: digital marketing glossary
This is the first and foremost thing every website seeks to concentrate upon. The basis of any advertisement driven websites is their efficiency of reach. This can be very well be optimized to reach a wider audience. Still wondering how? Let me tell you.
The section where the heat map is intense is the place one needs to avoid. As this would be the place the user puts their finger on and this obstructs the proper display of the advertisement. The areas at which the screen is being touched or the cursor is moved changes from person to person, especially with respect to their age. A certain section of age might have a different way of moving their fingers. This way, the different ways of using the devices can be categorized accordingly. These specific categories can later be displayed for the advertisements that are more relevant to their ages.
Change in UI:
The user interface can be upgraded in such a manner so as to help the users find it easier to surf through. The designers can make sure they place the appropriate sections in the appropriate locations so as to offer an easy navigation throughout the sections of the page.
For instance, let’s take the advertisement section into consideration. For a left-handed guy, the advertisements displayed on the left section of the pages are harder to see. Whereas the same side would be easier for a right-handed guy. You think how it makes a difference? It makes all the difference in the world as if you’re making an investment, you need to be sure it’s an efficient one! Hence, one needs to make sure that the UI is developed in a way to help the users better.
The same thing applies to the accessibility part as well. If you can figure out the data for the touch patterns and the sections that are harder to reach, the change in the positioning of these would help in a better accessibility altogether. How can data science help here?
If you observe closely, the touch patterns of the users vary according to the convenience of their finger’s reachability. If the finger doesn’t reach quite well, then there wouldn’t be a full fingerprint over the screen. The partial use of finger shows that the reachability is relatively low. This can go a long way in understanding the positioning of functions. Once these patterns are understood, the data can later be utilized for a better accessibility.
Concentration upon higher ROI sections:
The different parts of a website or the phone’s UI carry a different significance. There are certain sections on the screen that carry a higher importance in terms of generating the revenue. When it comes to the service-providing-website, one needs to make sure all their services are highlighted and displayed to the viewer so as to attract more conversions. For E-Commerce websites, the website needs to place the higher revenue generating products on the more visible and easily navigated sections of the page. Hence, allowing the users enough time to think about the product rather than just wiping down looking at the price.
If you’d like to know how to generate a better ROI, do visit here to get a brief idea.
Predict user behavior:
The heat map helps in understanding the user behaviour and tells us which section and pages to work on. This way the underperforming pages can be concentrated more upon to make them function better. Also, the parts that people have been ignoring on the screen can be noted. Also, there could be a good understanding on which pages the user prefers scrolling down or clicks and proceeds ahead.
Although this hasn’t picked up the pace yet, heat maps are expected to go a long way in customizing the websites. Clubbing up with the appropriate data, patterns can be figured and evaluated to suit the web and user needs in a more efficient manner. With a drastic increase in the number of users day after day, it’s quite important for organizations to count on these statistics for a better performance.
Here is the content marketing trends, before we going to content marketing trends we need to know basic things.
What is Content Marketing?
If you’re new to this, let me acquaint you with what content marketing actually is. This is a no-brainer. The title itself suggests the complete idea. Hold your horses! Do not get deceived by the simple idea it connotes. There’s a lot more to it than that meets the eye.
How Content Marketing builds your Business?
Content marketing is merely a way of writing blogs with the purpose of attracting more traffic. This traffic eventually goes ahead and attracts the prospects that are essential for building your business. These prospects are the ones that you might be doing business with. Thus, in short, content writing is a way to build your brand and grow your business.
How Content Marketing helps SEO?
Content Writing. How?
We will take you through…
SEO is nothing but helping your website crawl better on the Google SERPs (Search Engine Result Pages). Initially, you need to write as relevant a content as possible. Understand what the users would usually search for in your particular domain. Write your content in accordance with your keywords and Voila! You’re good to go.
Google will start considering all those keywords and display your page on the SERPs. This leads to a number of clicks to your web page. So that’s how it helps your SEO. For the content marketing tips, do read this article on content marketing tips and tricks.
Why is Content Marketing important for Business?
Content marketing is said to have attracted about 160% of businesses more than the websites that don’t encourage content writing. If you don’t showcase your own expertise, then how will the external parties know of your existence? Similar is the case with the content writing. Content writing is a technique where you show off your skills and expertise in that particular area, that finally leads to the prospects – creating your brand. When you appear constantly on the SERPs, when the prospects search for the same, it definitely grabs their attention. When these prospects are interested enough in the way you do business, they’d be willing to team up with you. That’s how most of the prospects are earned online.
If you’re still not convinced, do go through this article.
What are the Content Marketing Channels?
Once you finish with your content, the next and the foremost step is to promote it on a large scale. This promotion is helpful as then, it would reach a large number of prospects who are looking for services like yours. Do register yourself in the channels mentioned below:
What’s the purpose of all those hours of writing when it doesn’t reach the expected audience? What better location could you find to publicize your article than your very own social media? We know out of all the communities, social media has the highest outreach. Do share your articles on the social media platforms to garner a number of audiences. In order to understand how you can leverage social media for your content marketing, do read this article on social media promotions.
Similar Field Communities:
There are a number of communities that are in relevance to your field of expertise. No matter what field you are in, you can always find your own communities. These communities help increase the relevance of your posts.
Guest blogging is yet another way of expanding your business in a short time. Find the website with a better domain authority (DA) than yours and start guest blogging. This will lead the traffic from their website to visit yours and eventually, you’ll see a great increase in your traffic.
Encourage the viewers to give out their emails in an interactive way to be able to send them more of these. Keep them updated, keep those blogs coming one after the other. Make it interesting to watch. Not everyone is interested in sharing out their personal information, so make them give it out to you by themselves. Such should be your strategy.
Make videos, make them interesting, publish them on YouTube, give out your link. This will eventually gather a huge amount of traffic. Keep interlinking from one media to the other to get a huge flow of traffic.
Out of all these, there’s one important thing that you can never fail to follow. Always get yourself updated with all the new trends in the field.
Here are a few more low key channels you can visit.
What are the content marketing trends for 2018?
1. Content Remarketing:
If you can invest something on this, then you need to go with this. Content marketing is the way in which you can display the same content that your users were not able to finish. So, the people would have the option to come back and finish the whole article again. This is called content remarketing. This helps the visitors leaving your website to revisit.
2. Podcasts and Embedding Videos:
The latest trend these days that has been taking over the regular blogging is the Podcasts. These podcasts are highly essential for all those people who are busy to read through things. Podcasts help in reading out the whole article that is written in words. This helps the reader to multitask while listening to the same content that he/she has to read.
Embedding videos from YouTube or various other channels helps in easy understanding. This ease of learning attracts a number of people towards your blog. Not just that, one of the ranking factor, duration of a visitor in your website, increases by a great amount, when you successfully make them stick to these videos.
3. Funny and Humorous:
Being funny has always attracted a number of customers. I know I’m not as funny but yeah, I don’t recommend you to be that way. Don’t go hurting people on your quest for being funny. A good laugh always kills off the pressure that you take all day! Hence, be funny for yours and your viewers’ sake!
4. Promotion, Promotion and Promotion:
Keep promoting yourself finding new channels. I can only suggest a handful of these, but you need to find your own communities or locations to promote based upon your field. So, just go ahead and find your niche communities to be able to spread your content across the web.
These days people are all about ambience. Would you walk into a restaurant with a bad ambience even though it offers great food? That’s the effect even a website ambience has over the viewers. These days every other website is developing its pages, such that they are more interactive than ever. So, do concentrate on your website’s interactiveness, such the viewers remember the next time they visit your blog.
6. Voice Search:
The next big thing that everyone is aware of! Voice search is the next big thing in the technological advances running around. We can say with surety that this will take over the regular search by a great extent. That’s the kind of predictions the experts have for this. So whenever you write some content, do keep the questions asked as per the perspective of the voice search. This might not be completely essential on this day, but in the future, it’s going to help your viewers a lot with their search.
There are certain trends that never go out of date. The ones that are listed below are few of those. Never ever even think of neglecting all these factors.
8. Trial and Error:
This is a method that works the best. This needs a lot of patience, but mark my words, this will help you in the long run. Learning from mistakes is the best way to learn anything. The same is the case with this one as well. Keep trying for different techniques and implement them on your website. Some might even give you unexpected results. That’s how you learn to grow your traffic and prospects altogether.
9. Content Repurposing:
You update your blog day after day coming with all the new updates. Have you ever thought what happens to your older blogs? You must have thought about it, but have you really acted upon it? Well, you should. Your older contents are as important as the newer ones. The older content, once they are outdated, are supposed to be looked upon. These updates lead to a better quality and efficiency of your blog. It also shows the kind of effort you’re trying to put and how serious you are about your business.
If you know the importance of having your website rank top on SERPs, then you’ll know Search Engine Optimization is always essential no matter what year it is. As long as the search engine exists, its optimization is highly necessary to attract enough traffic to your website. So always have your site optimized and ready for the search engine to crawl.
Best tools to improve in content marketing:
Content marketing is not just about how you market the content. It is also a cluster of how you write the content. So, let me introduce you (if you don’t know already) to all the tools that can help you in writing and marketing your content efficiently. There are a number of tools that you can utilise for the content writing purpose.
Always have a sight on which Plugins to incorporate on your CMS. If your CMS is WordPress, then find the appropriate plugins to make your job easier and efficient. You can find multiple plugins that can help you out in making your job smooth. There are a number of such plugins, for WordPress, Yoast SEO: helps in your SEO, Backup buddy helps in backing your data while writing. Thus, do acquaint yourself with multiple plugins, but don’t go with too many of them. More plugin slows down your website.
This is one more way to find the most trending topics and putting them up on your website. Trending topics are always the ones that reach a larger audience. The current hot searches will put your site ahead on the results. So, always be aware of the trends, and be ahead of your competitors.
One more widget everyone needs to put on their respective browsers is Grammarly. This widget helps you in working out on your grammar. Bad grammar pulls you down on the results page. Hence, always take care of the grammar upfront.
In order to see which topics to concentrate upon, this would be the best site for you. Buzzsumo shows the statistics on which topic reaches the maximum social sites. Hence, according to these shared statistics, you can create your own content and share them on social media.
You can check demo Click Here
Writing a content itself is not enough for your content to reach the masses. You need to take certain marketing precautions as well, to install this plugin to be able to directly share your content on multiple social media sites.
There isn’t just one single thing that HubSpot does. HubSpot is considered to be one of the largest tools to ever exist for your content marketing. It not only helps you with your SEO, but also shows you the analytics that you need to be aware of. These analytics show the different responses to the different things you’ve tried on your content.
The other important tool in the field of content writing, Ahref analyzes all the content of your website and gives you your ranking on the internet. It shows the amount of organic traffic that your site attracts. It also has features like showing the progress of your site.
Google Analytics is the one site every website user needs to use to understand the statistics. These statistics help you deliver better performances on your website. This analytics also shows which sector your traffic is coming from. You can also have a view at your bounce rate and the duration at which your audience is staying.
Furthermore, if you’d like to have a brief look at tools, do look here.
A great and impressive travel blog by Matthew Kepnes who has earned a great deal of recognition. This guy is an American Travel expert and has a domain authority of his blog at a whopping 66. That’s quite a great Moz Domain authority for a travel blogger and it isn’t easy to get such an authority. He went on to writing books and managed to become the New York Times best selling author.
An MBA graduate, after traveling to Thailand decided to quit his job. He decided to earn his living by what he loves to do. He has travelled to over 70 countries in his 7 years of traveling. How to Travel the World on $50 a Day: Travel Cheaper, Longer, Smarter is the book that has been critically acclaimed and is said to be an eye opener for all those heavy spending nomads.
The guy about who all the content marketers are aware of. Neil Patel has found his own ways of attracting the traffic through both his conventional and unconventional methodologies. These tricks have helped him create a name for himself in the world of SEO and Content Marketing. Now, he is the founder of multiple well-doing websites and has a great impact on all the digital marketers.
Neil Patel is now worth more than $10M and has been said to have a great impact in the world of digital marketing. So, do follow this guy in order to stay updated on all the things happening around you.
Content marketing trends in various industries:
In the Travel Industry:
The travel industry has been reaching new heights in terms of blogging and using its content on various platforms. So, let’s look at how this industry has been upgrading itself in terms of content marketing:
The usual blogging has been on a hike for a long time and is believed to have a great future as well. These blogs are the way in which people are attracted towards the site. Different people enjoy the travel experiences of these blogs and become loyal customers.
Social Media Short Contents:
The short and sweet tales or quotes posted on social media go a long way in being shared among themselves. These shares are further publicised. This publicising further helps in the brand awareness.
Video Marketing is another way of putting the content in the videos and sharing them further. These are short and quick to read. There isn’t much detailed information but the short videos help in a quick understanding. They don’t consume much time and are quick in helping us by giving a brief understanding.
In Commerce Industry:
Content on the products:
There has to be certain content on every product description. The way the product sells also depends upon the description of the products. These details should be explained in a way that helps with a good understanding of the customer.
Instagram descriptions have always gone a long way in attracting people’s attention. These descriptions, if short and attractive, can keep the audience engaged towards them.
The videos of products and apparels give a brief idea on the products. The videos are not just enough, rather the product descriptions on the product page help with an easy understanding of the colour, size and further specifications.
The tweets made on each product also help with the product sales. Tweets are short ways of displaying the content and attracting the customer’s attention in a short time.
Well, what can I say? There isn’t a page good enough to describe and guide you all about the content marketing. But I think this would be enough for a great start. Understand what it is and start improvising if you’re lacking in any of these. All these tricks have helped me in gathering about 200% of traffic in less than a month. Here’s how even you can improve your blog audience. I’m sure it’d help you the same as well. Have a great time in marketing your content!
There are a few crucial tips to know, before talking about the future scope of digital marketing, that are imperative to understand. Let’s have a look.
What is Digital Marketing?
Digital marketing is online marketing of your services or products related to using digital technologies, mainly on the Internet. It includes usage of mobile phones, display of adverts in the social media and other digital mediums like Quora, Medium, and other Sites
What is the work of a digital marketer?
A digital marketer is involved in everything that goes on in the company from the marketing end. Digital marketer has to take care of the company website like the design, functionality. He even has to coordinate with the web developers and designers for the better output. Not just limited to the site:
The marketer has to maintain a rapport with the content curators and plan the content strategy, then execute it accordingly. Digital marketer is responsible for the whole content that is supported on the website. The content must be strategized in the right way to obtain the best results.
Digital marketer is also responsible for checking that company website can be found easily on the internet whenever somebody is searching for it. So, a digital marketer has to make sure that the SEO works accordingly.
Eventually, the most crucial task for which a Digital marketer is present is for e-commerce. Digital marketer has to make sure that the visit in the e-commerce site should convert to the customers and the enhance the online sales.
The last one, a digital marketer is responsible for the social media marketing and engaging customers into the posts. Then drag those customers to the official websites.
However, work of the digital marketer is not so simple as it is thought to be, the digital marketer should be an around and have to handle everything that is there in digital branding of the company.
What is the average salary for a digital marketer?
Average salary of a Digital marketer in India starts from 4.5 LPA and can extend up to 12 LPA as the digital marketer is an all-rounder and has to look after all the tasks in the Marketing field, so the salary for the digital marketer is very high in comparison to all other job roles in the digital marketing field.
Online Digital Marketing Courses:
Here are the various online courses which available on the Internet.
Udemy’s Digital Marketing Course:
It is one of the best courses available in Udemy. Currently, 171,148+ students have registered in this course. Please check here
Price: ₹830 Original Price ₹12,800
Discount: 94% off
Our best recommend choice is to go for free techniques on youtube:
Search Engine Marketing or SEM is one of the significant things which should be taken care with utmost care in digital marketing. SEM manages the traffic whether it may be the organic traffic or paid traffic through PPC. However, the traffic is gained from the SEO while SEM manages the traffic.
SEO (Search Engine Optimization)
SEO or Search Engine Optimization is the reason you get the traffic or the viewers to your website. Optimizing the content in the site, building the backlinks, having related keywords will help to increase the page traffic and a lot of viewers come to the website. SEO improves the organic search results.
Paid marketing is known as the PPC marketing which usually means Pay-Per-Click marketing. It is one of the fastest ways to rank high in the organic search results. Each time when your ad is clicked by someone you are then charged with some amount which is why it is known as the pay per click or PPC marketing.
Content is king for any website and the online media. Whenever a user goes to a site first, he will find the content. By writing blogs, making videos and images increases the ranking of the website, which helps in the gradual increase in the viewers.
For retargeting a customer and doing the rebranding of your company. Email marketing is the best thing, as it behaves to be more customized. When people see the email think this is only for them and no one else gets this opportunity. Marketing through emails helps in targeting individual customer and making them know about the latest things.
SOCIAL MEDIA MARKETING
Social Media Marketing or SMM is a significant thing which no marketer can never ignore. Marketing using Social media involve both paid and unpaid marketing strategy. The aim is to engage as much amount of people as possible and increase the social engagement who can later to turned into the loyal customers.
Promoting the brand name is essential which we can not ignore. Anyone can be an influencer or Affiliate marketer be that person in social media or any other industry promoting the brand is necessary. The Affiliates marketers promote the brand name with the help of content.
Digital Marketing Courses in principal cities of India:
Let’s look at the Digital marketing courses offered:
Introduction to Digital Marketing
Creation of Website, Microsite
Search Engine Optimisation
Fundamentals of AdWords
Display Advertising using AdWords
Search Advertising & Adwords Tools
Advertising on mobile
Video Advertising using YouTube
Social Media Marketing
Shopping Advertising with Google
Content and Inbound Marketing
Email and Affiliate Marketing
Hence, these are the topics that every digital marketing course should cover. There are various digital marketing courses provide by various digital marketing institutes. You can search in google with the help of the keywords given below to get to the best institute.
Keywords for google search
Digital marketing courses in Pune.
Digital marketing courses in Kolkata.
Digital marketing courses in Mumbai.
Digital marketing courses in Hyderabad.
Digital marketing courses in Ahmedabad.
Digital marketing courses in Chennai(Madras).
Digital marketing courses in Bangalore(Bengaluru).
Note: Select Institute based upon Google Review and Check their Facebook page for their reviews.
The Scope of Digital marketing for Freshers and experienced professionals:
There’s a critical question on everyone’s mind these days, the scope of Digital Marketing in India. Well, it’s quite evident from all those digital advertisements that digital marketing is growing at a never before rate. That should give you your answers.
As experts speak, always go with the statistics and not mere words – this, we will explain to you with all the proofs. So, without further ado, let’s jump to fact-finding.
Digital Marketing is not a new word for all those who are active on the internet. However, Digital marketing has changed the way people view the advertisements. Remember, all those annoying TV commercials, before the advent of digital ads?
Well, thanks to digital marketing, we feast our eyes on visually appealing and insightful businesses.
Earlier, the relevance to which the viewers viewed the ads was quite low. Even the kids’ channels would display detergent ads, which were in no way relevant to them, nor had any value-add or appeal for them.
With the dawn of digital marketing, the aptness of the platforms where the ads are displayed has taken a huge plunge. The trends of digital marketing for the past 14 years has been depicted by way of the graph given below.
Take a look at the graph. Observe the increasing trend over the years. That itself should remove your skepticism on the scope of Digital Marketing in the coming years. Look at the graph you can check that the digital marketing wasn’t as trending as it is now until the year 2012. From then on, this field has witnessed massive growth. Now, the graph of digital marketing, both in India as well as across the world has risen to great heights.
If you’re still not satisfied, have a look at the following statistics:
The graph has two lines, blue and red; the red line represents the TV Ad spend and the blue line represents the Internet Ad spend on a global plane. It is quite evident that in the year 1995, the amount spent on TV Ads was much higher than that spend on the Internet Ads, where it was almost zero.
Since 2006, the line representing the Internet Ads has taken a sudden leap and crossed the line representing amount spent on TV Ads – this was before 2016. The amount spent on TV ads has been declining day by day, but as can be seen, the amount spent on internet ads has been increased manifold.
Finally, the graph itself is a definite proof of how the ad spent on digital marketing has not only increased but also has taken a better hike than its previous ones. Such is the expenditure on digital marketing. Thus, you can make a safe bet on Digital marketing to reach a better position in the future.
What skills do you need for Digital Marketing:
If you’d like to excel in the field of digital marketing, then you need to possess some basic skills. These skills are supposed to make you stand out from the rest. Initially, there is a specific set of skills that you need to teach in yourself to put yourself in a better position in this field.
Aware of the trends
Good understanding of audience and know what sells
Specific marketing expertise
Content writing skills
Ability to manage tools and technology
A blend of creativity and analytical skills
Basic design skills
Politeness and patience
What are the different Job Roles and their salaries?
There are multiple job roles in this field. Every job role has its demand and its prerequisites.
Let me introduce you to a few of the job roles that have acquired their fame and have a promising future:
Digital Marketing Executive 3.5 – 4 LPA
Digital Marketing Manager 4.5 – 5 LPA
Content Marketing Manager 5 – 6 LPA
SEO Analyst 2.5 – 3 Lakhs LPA
Social Media Marketing Expert 4 – 4.5 LPA
SEO Executive 2.5 – 3 LPA
Analytics 6.5 – 7 LPA
The salaries mentioned above are just the average salaries. These might differ from place to place. Salaries said to relate to freshers. Experienced professionals will have better wages.
To read in-depth about these job-roles, do go through this article. It’ll give an excellent idea of what’s the role of that particular job.
Is there scope for digital marketing?
Yes, there is a scope of digital marketing which looks quite promising. Digital marketing has taken the world of marketing by a storm and going by the analytics mentioned above; there doesn’t seem to be any stoppage for this shortly.
You’d like to have a career in this field; then I think this is the best time ever. It’s one of the most trending jobs of the day, and the grid is likely to go up, in all probabilities and possibilities.
If digital marketing is your dream job, and you are keen to build the career in the field of digital marketing, start planning now and make your dream come true.
Some of the standard search errors encountered while searching on google.
whta is digital marketing
digital marketing what is
Best SEO plugins for WordPress are right here. WordPress tools are the way to make life with WordPress an easy one! One definitely needs to have these plugins in order to have a great experience with WordPress. So, do go through these SEO plugins for WordPress and instantly install these if you don’t have them already!
Search Engine Optimisation (SEO) helps make your site rank higher in Google and other web indexes.
While WordPress gives an SEO benevolent setup ideal out the container, there are as yet numerous things that you can do to enhance your SEO, for example, including meta titles, producing XML sitemap, maintaining a strategic distance from copy content, and so forth.
Across the board, SEO Pack encourages you to do every one of these things with a simple to utilize the interface that mixes into your WordPress dashboard.
1. Yoast SEO plugin for WordPress:
This’d probably be the first WordPress plugin that you’d see on every list. No matter where you search, Yoast would be represented to be the best plugin you can have. WordPress is an easy CMS(Content Management System) to deal with. It has a number of features and can accommodate a number of plugins in order to make our task easier. One of those plugins that make the work easier is the Yoast plugin.
Having all that’s needed for you to check for your SEO, Yoast plugin offers you the different ways in which you need look out for all your SEO needs. SEO is the prime factor for any search results on Google. Hence, this can’t be neglected for even a second. Yoast plugin, being the most efficient SEO, has to be placed first in the list.
This is something every professional would know. The free tool offered by the search engine giant itself, Google. What better source can you get the most keyword searched on Google than Google itself. All the history of the most keywords used can be viewed here. You can also see the number of times the keyword has been used.
This is available for free for the advertisers and anyone can take advantage of it. As a content writer, you’ll be able to take grow awareness of which keywords to use and apply. These keywords will tell you the perception in which the people would think while searching for a certain topic.
4. Google XML Sitemaps:
This is another professional SEO tools for the users. This tool is available for free for the writers. This would help your site by making it easy to index on the search engine. This can be done by a special XML sitemap.
As soon as you activate this plugin on your WordPress, you will be automatically mapped which will make it easy for you to index on the search engine. This helps you rank better on the search engines.
5. W3 Total Cache:
You must have known the fact that your WordPress saves the cache in order to load the website more efficiently the next time your visitor visits your website. But having such a plugin might slower your overall website load time in the first time. If the site load time increases, this eventually increases the bounce rate.
The case is completely different with W3 Total Cache. This plugin integrates CDN services to reduce the page load time. Hence, this is a must-have for all the professionals who are looking out in reducing their bounce rates.
With an increase in the number of plugins and contents, there’s a dire need for the professionals to protect the same. These plugins might create a vulnerability for the rest of the plugins and contents.
It creates a real-time backup for your contents and saves you from all the sudden losses occurred. With a subscription, you can also monitor multiple websites at once under a single dashboard.
7. WP Smush:
This is one another free plugin that offers some really good techniques to boost your website. If you’ve been having a slow loading website and thinking to find a way out, then this is it. You can again compress your images in various image formats to go and have a quicker load.
This might seem like not so important one, but trust me, you can witness some substantial change in the site load time. You can compress and optimize the images and the best part is that your picture quality is not lost. So go ahead and download this for a better responsive website.
8. Google Analytics for WordPress by MonsterInsights:
Yes, you might have already seen the Google Analytics and know how useful it is. But the only problem is that you need to go elsewhere and get all the statistics. MonsterInsights makes this easy for you with just an install of a plugin. This freely available plugin allows you to track the bounce rates, site visit time, sources of the visit and many other metrics that are available on the Google Analytics.
You will be able to track all the metrics in one place. Not just that, you can also track them from multiple locations and multiple devices to make your task easier. This is also a must-have plugin for your WordPress needs.
9. BJ Lazy Load:
Well the name itself should’ve hinted you on what plugin it is. This is once again a site that would help you reduce your bounce rate by increasing your load time. Count on this if you’d want to give your viewers a good site loading experience.
Installation of this plugin enables you to load the images that are only available at first glance while visiting the page. Hence do install this tool in order to deliver a better experience to your viewers.
10. Broken Link Checker:
Imagine yourself in a situation, you’re reading a great article and there’s some other information you’re looking for. You see a link that directs you to that particular location. You feel relaxed and click on that particular link and then it shows the link is broken. How would you feel about it? Would you want your customers to have a similar experience?
To get away from this situation, one needs to have the respective plugins and this plugin fills just the criteria. Instead of you having to visit multiple websites and check for the broken links, this checks for you all the broken links from your blogs. This not only saves time but also effort.
11. Social Icons:
What’s the use of writing hundreds of blogs when it doesn’t reach the required audience. To make it public what better site could you find, than the social media itself? Yes, that’s where your post could get ignored or it might go so far that you can have the unexpected results overnight.
This social icons plugin enables you to place the social media icons, so the users can share the blog that they like instantly. It might either be Facebook, Instagram, Twitter or any other social platform. You’ll be able to garner some huge views with an efficient blog post. The best part is that this plugin is available for free.
12. Akismet Anti Spam:
Another free plugin to make your life at WordPress a delightful one! How would you like it if your rivals or the ones that you’re being hated by, send you all these scary reviews? What if they use the inappropriate language? How would you take care of it? Well, this plugin, developed by the developers of WordPress themselves, would help you overcome this trouble.
This plugin which is available for free for personal sites and blogs and paid for the commercial sites enables you to filter out all the spammy comments. It also saves the history of all the spammy comments and shows you right away when asked for.
These are a few of the most important plugins I’ve come across. There are a few more of these that you can find on this article, that might help every other user and not just the SEO professionals. If you know any other plugins that could make the life of the SEO professionals easier, do let us know in the comments!