You must have come across on the news lately, one has to change from HTTP to HTTPS if they would like to avoid the insecure warning. Yes! Your website will be termed insecure when you don’t change yourself for this secure one. If you don’t have much exposure to this, let me help you with the understanding of this and for all those looking to rank higher on Google and bring multiple traffic here, this would be a must-read for you.
1. What exactly is HTTPS:
If you want an answer to what an HTTPS is then this would be your read. An HTTPS is a secure version of HTTP ( Hyper Text Transfer Protocol), an S is added as an abbreviation for Secure. This security makes sure that all your data transfer to the receiver(browser) is secure and has no exposure to third parties. Previously almost every website used to have HTTP but with the time, with an increase in the number of hacks and stealing of data, it has been made sure that the connection has to be secured to experience a safe and encrypted share of data. That’s the very reason why HTTPS has been introduced and has been widely used these days.
2. Why HTTPS, why pay for it?:
HTTPS is the secured version of HTTP and can be really helpful when there’s a possibility of being exposed to illegal practices. It protects the websites from its vulnerabilities and makes sure your website is secure. Especially when it comes to the websites that have the buy and sell facility, this would be the must-have feature on their sites or else there’s a high possibility of theft. That’s the very reason why most of the e-commerce or any other websites dealing in online purchases have upgraded their websites to HTTPS to ensure their customers a safe and a protected transfer of money. Not only this, but there’s a whole other reason, one should upgrade to this.
3. The Google Factor!:
The first and foremost reason for all the websites to upgrade to this is here. Google has confirmed in the year 2014 that the rankings on Google would consider the HTTPS factor. All those who have not upgraded to HTTPS would be named in a quite lower position of ranking. The other most important thing that Google might effect is by using the word “Not Secure”. This word is the one that’s going to take multiple websites down as from July 2018, the whole story of HTTP is going to change. They will be named Not Secure. Imagine the kind of loyal audience and newly visiting traffic it might hurt. All those traffic that has driven your website will stop visiting and that’s when the depreciation starts. Hence, if you haven’t updated your HTTP website to HTTPS, this might be the time.
4. How do I change it to HTTPS:
If you’re wondering how you can change the website to HTTPS, then we’ll guide you through. In order to get that “Secure” tag after your HTTP, you need to get an SSL certificate from your host or other hosting sites. These prices can vary from no cost at all(Free) to about 1500$. First of all, you need to make sure that yours is not a shared IP address. It should be a unique one. Most of the hosting sites have a basic plan where the IP addresses are not unique. The website owners who have just started don’t mind this factor much. So you need to get your own unique IP address and the next step would be to purchase a certificate. In order to do this, you need to find some sites such as instantSSL that provide an annually based certificate. These are available for free as well, but those aren’t as secure. So, learn about your preferences and depending on the kind of a website you’re running, choose your plan.
In the next step, you have to activate the certificate. You can request your web host would do that for you. Then in the final step, update your site to use HTTPS.
If this doesn’t do it for you, here is a link for an even better explanation here.
Advantages of using SSL:
Here are a few advantages related to this, that might convince you why it’s a must to upgrade to HTTPS.
HTTPS secures your site from a vulnerability from the third parties.
It ranks you higher on the Google ranking
Shows your website is genuine and worth visiting
You can earn your customer’s trust with the Secured status before the URL
Transactions would be done without any insecurity from the customer
Ranking higher means higher traffic, more the traffic, more is the business.
The customer’s confidence is increased and in time you’ll be regarded as a trustable site through the mouth talk.
Do you see people you follow or your competitors barging ahead and making it big? While you’re still right where you were, without any substantial development? If you’re wondering on how can you have your digital marketing agency grow? Then this read is a must for you. Let me tell you a thing or two about marketing that might just change the way you look at it.
Invest in quality content:
This is the part where most of the businesses lack proper awareness. They just treat the content or article writing part as an investment, while the actual thought process should be that it is a necessity and a must-have asset for your business. According to a statistic, the businesses with content writing gets about 130% more business conversion which is a staggering amount. There’s another statistic that shows content writing attracts as many viewers with paid advertisements while saving 61% of investment from your pockets. If you need to know how to write a proper content, visit here.
Know all that is to know:
Start researching every single and little way in which your content or other social media platforms you are trying to promote can gain followers. Follow the most trending topics and keep your viewers updated in such a way that they don’t need to look for any other sources than this. Make sure they don’t leave either. The more traffic you get, the better are the conversions. Also, don’t deviate from your field of expertise. Show your own skills don’t try to put your leg into all the trending things that don’t concern your business. As taking such steps would certainly gain traffic but in the end, the conversion rate would fall badly. So stick to your expertise and be honest to your viewers. Your reputation is something you need to stand by, don’t lose it.
It’s going to start slow:
Well, marketing is like one of those things that might take quite some time to pick up, but once it does, it’ll shoot up in no time. That’s the trait this marketing has. So even if the increase rate is slow, it’s still increasing and you never know what kind of a hike it might take. Be patient and wait for it to go big. All you need is the right opportunity and making the most of it is another thing. If you can’t find any such source that could take your brand to a whole new level, then don’t feel low. Somethings take time and not everyone gets the opportunity as such, even if they do, they won’t last long due to the lack of experience. Hence, gain some good understanding and experience before something as such happens and then you could be ready for everything.
Follow the Google guidelines and SEO:
Before you start publishing your contents, go through all that is to know to make sure you generate some positive rank, while searching on the Google. Your ranking on the search engine would tell you how well you’re going to receive the views and traffic. So start optimizing your content before publishing, optimization of content should be done carefully and never be neglected. For your pages on social media, use all those vivid techniques, different page owners do to gain attention, like using contests to gain the attention of viewers, use push notifications the right way and henceforth.
Sustainability is the key:
Even if it doesn’t come all at once, still there’s a good chance you’ll slowly gain the audience. But audiences gained in this slow process are going to be the most loyal ones. So once you start gaining one or two a day, or in a week, that’s still not a number to be worried about. This will start growing and once it reaches its peak, you need to know how not to lose your viewers that you have. Make sure the quality always increases and there’s no depreciation in the content or your services. Your content is a direct representation of your service and that’s how valuable it has to be considered.
The next step:
So, once you start getting a good audience make sure that your level never goes down and you keep rewarding or surprising your viewers the right way. Do it in a way that they wouldn’t want to leave your website. These might seem like an additional investment but such results with a small investment are always worth the spend. Never go easy on the audience and never take their patience for granted.
Deliver!:
So once you do follow all those things mentioned above and maybe other things that you think to be right ones, there’s a high chance your website would start receiving a good amount of traffic and after that, the only thing left for you to do is Deliver! Say what you do and do what you say! there’s no other alternative to this. Be specific, build your brand trust. Any business works upon the brand’s trust and its performance. Hence deliver the best way you can and then you’ll have all that a good Marketing agency needs to have.
Here’s a link to the additional information on how to increase the blog audience.
Social media has taken the world of internet by storm. In the world of digital marketing, there’s no doubt social media is on a roll. Just the way people you’re connected with on social media are mostly aware of your whereabouts and what have you been up to, the same way the branding companies have a good eye on your preferences and choice of selection. This makes their task of finding the right audience much easier and precise.
How Social Media will help to promote your Branding?
Do you know? Branding companies have a way of gathering its customers by looking into their age and other personal information? That is how they find their target audience and increase their productivity of advertisements. So let’s just get deep into this and understand what can be potential social platforms that could play a huge role in marketing.
Instagram:
Yes, it’s not Facebook and there’s a good reason why Instagram has taken this place. Ever wonder why? Instagram, in such short time, is able to rule over the social media world and the stories are a big hit than it was ever on Snapchat? It’s because of its reach towards customers in terms of marketing. People around the world dedicate ample of their time in watching videos and posts on Instagram and which eventually helps the brands with their marketing.
Apart from visiting your favourite Insta celebrities for their way of grabbing your attention, have you ever observed they endorse products using their publicity? Yes, brands pay massive bucks for the same. Wondering why branding companies are behind these rising stars? It’s that they don’t need to pay them as much as they need to for celebrities. This helps them reach a vivid range of customers without spending much. Hence they make it a job of attracting their followers and simultaneously earning on the other side. Not just through posts but with the introduction of Live-Videos, it has become much easier for these stars to make a frequent endorsement and the best part? It doesn’t stay forever on their page which most of the stars prefer.
The main reason why Instagram is top on this celebrity marketing list is, that it’s mostly used by age group of 16 to 24 years old, which is about 41% of the total users of Instagram. This is the age group which is mostly influenced by the advertisements. This probably is an age when people follow their idols in everything they can. They don’t have a very good sense of awareness about how the world works which leads them to be attracted to these products.
Facebook:
Well, you might have expected this to be first but yeah, this has been pretty close to Instagram in terms of social media marketing. Facebook is first in terms of reaching people. Almost every person in a developed or developing country has a facebook account, exactly where the branding companies put their concentration completely upon. Facebook has a way of attracting the brands to endorse their advertisement through celebrities or videos. That’s because Facebook has a better data collection when compared to other media platforms. Facebook helps the brand to reach their potential target customers, by helping them with the information on age and likes
Twitter:
From presidents to pizza hut, everyone has their share of Twitter fame. Twitter is an easy to use and day by day upgrading site which modifies according to the user’s feasibility. There are over 330 million active users, who not only share their ideas and thoughts but also tell their preferences of brands and products which gives twitter enough information to attract branding advertisements. You can now share branding videos, images and events that wasn’t possible earlier. If you need a brand promotion, use Twitter to tweet some good ideas and thoughts and this might reach out on a global level making it easier for the marketing of our brand.
Brands that maintain an active account and engage with their target audience enjoy much higher visibility on the web. You can spread a word about your new products in no time and have a wide reach of customers just with a few tweets. The same thing isn’t as easier as it sounds on other social media platforms. The key is to switch up the quality of content by sharing posts from other users. Then you respond to your target audience. Always use relevant hashtags for your posts. This will attract the attention of the users already interested in the niche.
Youtube:
Do I even need to tell you anything about this? I don’t think anyone is really oblivious to the kind of annoying ads that YouTube posts, just before the beginning of a good video. It might be annoying but this marketing technique is usually the best one! Why? Because the Television advertisements are something you can ignore by changing channels, but here, you need to stick in front of the screen until the video appears. Youtube has some billions of videos that might take you ages to watch, so youtube is never going to out of date until something huge comes up. So this is a kind of market that brand investors are always going to be interested in.
Going by the trend even Facebook has started putting up ads in between the videos. But the only difference is facebook videos never gets even one-tenth times the YouTube videos. Which puts YouTube on top in terms of as between the videos.
So, these are the social media platforms one needs to look out for, if they would like to establish themselves in the world of business through marketing. As marketing is the heart and soul of recognition of any particular brand, marketing is the only way of reaching out to billions, no matter how famous the product is. Marketing will help garner a farther range of customers any day.
Have you ever wondered why content writing is considered to be such a big thing? Before going to the tips let me just brief you the importance of content writing. Content writing has taken the world of marketing by storm. How? I’ll tell you! I’ll also tell you how content writing would help you in your business.
Content writing for business:
You’re a website who has just started and don’t have much of a brand recognition. What are your ways of familiarising your brand with the people? or getting more clients for your business? There are ways like having your video go viral but the chances of getting such videos, related to your business, are quite low. In this scenario, the best way to grab the attention of online fanatics is content writing. A good content writing is a direct indication of the kind of website you’re running. Higher the quality of the content higher is the chances of attracting the clients towards your business.
Source: Hubspot
As you can see from the above picture how important it is for an organization to keep blogging, other than just concentrating on their own product.
Content has an incredibly strong grip on culture formation. Content writing not only helps in the free marketing for your websites, but it also brings the traffic to your website. Traffic stats are important in showing the kind of recognition you have in the world of internet and it simultaneously shows how seriously you take your business. It shows the potential clients the relevance to their field of work and how diversified you are. It is a way of convincing the hearts of the visitors and showing how good you’re at it.
Not just that, we understand how bad one needs to spend on website maintenance and for the very same reason, a good ROI is something anyone could use. The better you are, the better advertisements you attract. So let’s not delay anymore and just get to the tips how you can improve your content writing.
All the tips you needed to stand out in 2018:
Things to do:
Make sure the content is relevant to your website and your business.
Plan it out rather than just jumping on it. Find all the relevant websites that could help you in this process.
Take it slow, don’t rush. Understand every little situation and how the world of content writing works.
A good title is the one that attracts the attention of your customers. Try a catchy one!
A trendy topic is always the one to go for.
Stick to the point, don’t dwell from one direction to the other. Know your job and execute it accordingly.
Understand your potential customers and what they actually need.
Produce quality content, don’t go with all the quantity tips. If your content doesn’t have enough quantity, try to finish it with a good quality rather than going behind the quantity theory.
Pictures and infographics are something you should never forget to put. Infographics are an easy way for the reader to understand the story of the article.
Understand the statistics and work on it! Analyzing any situation shows how thorough you are and how strong you are on your point
Use attractive images and the most relevant ones to make it easier for the visitor to read.
Kill the ideas of using any foolproof methods. The more genuine and honest you are the more traffic you’re going to get
Always credit the websites if you’ve borrowed some information or images from them as it’s their stuff, let’s just appreciate them a little. That’s all they ask for.
Google has multiple ways of listing your content on top, so don’t go on searching for different tricks, rather just concentrate on what you need to do and what you’re good at and the traffic would flow on its own.
Content writing is one part and standing up for what you say there is another. As I said in one of the previous posts, do what you say and say only what you can actually do. No fake promises or fake content should be entertained.
Come up with innovative ideas, the ideas that catch the eyes of people.
Write in a way that even if the content is simple it still get its attention.
Your content might not garner enough views, likes or comments in the initial stage but sooner or later it’ll get all the hype that it deserves. Good things are never gone unseen.
A little humour never killed anyone, so even though if it’s a business website, you can still make some unprofessional healthy humour in order to bust off some stress.
Maintain your website with an impression that it’s a one-stop place for reading, and also for all the information that they need in this field.
Last but not the least, enjoy your work, it’ll surely reflect back on your article!
Things you need to avoid:
Don’t try to be so diversified that your website loses its authenticity
You are never supposed to write it clumsy as it’ll only keep visitors from visiting your website
Blackhat methods are something to stay far away from! Don’t indulge yourself in activities like key stuffing or multiple backlinking, as it would only hamper the image you’ve been trying to create all this while.
Don’t forget crediting or providing the sources from where the information has been gathered, or it may lead to some serious troubles.
Good grammar is never a sore to the eyes, so avoid making any grammatical errors.
Don’t restrict yourself to few articles. Write as many articles as you can so one doesn’t have to go to any other website for further information.
In the process of looking for attention, don’t go and share the article everywhere, rather concentrate on one particular social website. It’ll keep you from looking desperate.
As far as my experience with the article writing goes, I think these tips would be enough for any beginner to come out with an impressive article. You might think this is a huge list, will I be able to remember all of this? Well, I went through the same phase, I collected the tips from various websites and listed them down. A momentary look at these tips would show how well you’ve improved day by day.
Once you’re done with these tips, I’d recommend you to go through the SEO (Search Engine Optimization) techniques. That’s what you need if you want to place yourself well above the rest i.e., you’ll be ranked higher in the appearance of results, when someone searches on the same topic in google.
Here’s a link if you want to learn further about SEO: How the Local SEO helps in the growth and visibility of company?
If you want a professional to handle the SEO part for you, here’s a glance as to how we could help you out in this scenario: SERVICES FOR SEARCH ENGINE OPTIMISATION
You must have heard of digital marketing. Though it’s like a tiny thing, you don’t understand the real depth of it until you tend to get into this. Digital marketing is one of the top requirements before establishing any business. Any business needs marketing and out of all sources of marketing, digital marketing is the most important one. Why? Because people are more connected through the internet than by the calls or television. Hence, in the current generation, it’s quite important to have a sound knowledge of digital marketing, if you ever want to be an entrepreneur. Unless the business is a monopoly and has already been established well, it always needs marketing.
Let me take you through some of the websites, that’d help you in building a good future in digital marketing. These websites are not just to help you with your basics, but to also to help you get a strong position in the world of digital marketing.
If you tried looking for some information on digital marketing or SEO(Search Engine Optimization), on youtube or elsewhere, then you must have come across this man. He’s like a basic book for everyone who needs to learn digital marketing. This website would also tell you how to use different techniques to bring in more traffic to your website. More traffic means more trust and any company would be glad to do a business with you.
It is one website that one needs to come after they’ve developed their product and are ready to launch it into the market. HubSpot offers some of the best software for you to utilize as your marketing source. It also helps with the customer service applications for your website, so it’d be easier for your customers to communicate and interact with you.
Not just this, they even offer you different blogs and guides for you to go through. This will help you in understanding how the world of marketing works. If you’re not interested in their applications and software, you can just skip right to the part where a lot of information on Digital Marketing is provided.
If you want to understand the thought process of your potential customers then this is for you. Google AdWords provides you with all the information that you need under one roof. It has the analysis of everything you need to know. If you have enough patience, you can understand everything that is to know to attract the right customer at the right time.
All the analysis has been given for making it easier for you to attract whoever you want too. Understanding the analysis isn’t a hard thing either. So do visit this once you’re done understanding the basics, as this would help you in understanding the mindset, customers have.
Content marketing institute is a one-stop institute for all your content marketing tips. You can read various blogs on this that’d tell you how to go about content writing. Don’t underestimate the power of content writing as content writing is remarked as the most important factor in driving businesses to the company. When you write proper contents, people often start reading and sharing it. Once it’s liked by all, it’d bring more and more traffic to the website. Traffic increases the trust rate of any website. More the traffic, more is the trust generated for your website. Trust is all one needs to maintain the business.
This is the prime reason why many websites go bonkers for content writing. Hence, if you need to make your website famous, you need to learn to blog well and attract the required customers.
Four dots is more of a website analyzer. It analyzes your website and gives your website a rating. This helps people identify the things they are lacking in. Then, the website developers are supposed to work on this as this would lead to a better website rank. Better the website rank, better is the position on google search and traffic. This will help in getting a good number of audience to your website.
Digital marketing is not just about the blogs, but also about how you represent yourself in social media matters. Social media is one platform where you can go and publicize your product and if it’s done the right away, it’s going to spread like a rapid-fire and turn your product into an overnight success. That’s the power of social media. So never take the marketing in social media for granted and do visit this site, if you want further help or information on how to go about this. You can also analyze the results on how and from where the traffic is generated.
The one-stop destination for all the information on various trending things that can push your website to the desired state. This website offers information and service on various things like Startups Apps Gadgets Events and videos related to the same. Ample of new and updated articles are written such that if you manage to follow these, you’d understand every page you need to in the field of digital marketing.
If there’s another place like Tech Crunch where you can find the information to all the important things that you’d like to have for the information on how to maintain a website, then this is it. You don’t have to wait for a long time before you can get your hands on some good content and start developing your blog if you refer to this. This blog gives you information on how to maintain your website’s traffic and when and where to look for all the information you need.
One website, that is different from these all others and the one you need desperately to guide you right. It’s well said that failure is the road to success and experience is all one needs to make his/her mark. Similar is the thing with this, your story provides all that is necessary for an entrepreneur, which is about all other entrepreneur’s stories. These stories tell us the make and break of a company or an industry. All the experience these people have gained all through these years will be put in front of you with a click. What else could you ask for? Read multiple stories and take all the precautions those people failed to take.
For latest and more innovative ways to drive traffic to your website, this is the right website for you. Quick Sprout is known to have one of the best ideas and tricks one needs to make sure enough traffic is generated for your website. Go through the blog of this site and you’ll understand why I said what I said.
Credits: Public Domain Pictures
Note:
These are just a few websites that you need to visit on a regular basis, to make yourself a better digital marketer. Reading all these one after the other might get you bored or might not give you a full scope of the real world scenario. So, in such cases, I’d suggest you follow few of these famous bloggers who are known experts in digital marketing.
Other than following these coveted experts, you can also follow these communities to have your doubts cleared on a regular basis and for ideas sharing among the other digital marketing aspirants.
All these information are for the learners. If you’d like an easy way to get all these done for you, then do visit our homepage and we’ll help you with all this in no time. Visit here.
How do you make your website famous? By rushing on to the top of the google search, whenever someone tries to search for anything related to your field. This is not going to happen unless you learn every little trick of SEO.
SEO(Search Engine Optimization) is a process wherein people tend to extend their reach towards the readers in order to grab their attention. When a content is written, one needs to make sure that the content has all that it takes to enlighten the reader. The reader must be able to easily find whatever he needs and should be directed to the appropriate links if the whole data can’t be written under the same content. Let’s dig a little deeper and learn how the search engines operate because if you need to learn the tricks you need to know its every root as well as possible.
What Actually Works for Driving Traffic from Search Engines?
You’re not alien to the fact that the most used search engine is Google. To be honest some of us don’t even know if any else search engine exists. Such is the reign of Google in the search engine field. Every search engine has a different way of positioning its websites on top. The better your keywords and other SEO tactics are the more the chances.
Doesn’t matter which search engine you use, search results are dynamic and they go on changing on a continuous basis. Google keeps on updating its methods of ranking its website. So with such dynamic process, one should never rely on any SEO software as the change is quite difficult to predict.
So how does this work? How do you think Google determines which pages to show in response to whatever users look for? How do you get this traffic that is of utmost importance towards you?
Google’s algorithm is extremely complex, and I’ll share some links for anyone looking to dive deeper into how Google ranks sites at the end of this section, but at an extremely high level:
Google basically looks for the high quality with a good amount of content that meets the requirements of the user. They determine relevance by “crawling” (or reading) your website’s content and evaluating (algorithmically) whether that content is relevant to what the searcher is looking for, mostly based on the keywords it contains.
There are numerous ways in which Google determines which website to rank first, but most of all it looks up how many websites take your website’s link as reference. To put it extremely simply: If the only sites that link to your blue widget site are blogs that no one else on the Web has linked to, and my blue widget site gets links from trusted places that are linked to frequently, like CNN.com, my site will be more trusted (and assumed to be higher quality) than yours.
Increasingly, additional elements are being weighed by Google’s algorithm to determine where your site will rank, such as: How often do users come to your sites, how engaged can you keep your readers, are they visiting any other website for further information or are they satisfied with what they find on your page. Your site’s loading speed and “mobile friendliness”
How unique is your content and how determined are you in providing a diverse kind of articles for the enlightenment of your customers? Every little thing matters in SEO. So to make it simple, being honest and humble towards your readers would be the best bet for you to receive the number of readers.
In order to rank higher, you can follow tips from different websites as each website provides different innovative ways, I’ll be attaching a few of them at the end of this paragraph. Let me tell you some of the very basic things that every website is going to tell you. Make sure the keywords are entered right. You need to know the most frequent searches. Provide links to other websites if you think they have explained it better or have a different mode of explanation. Content sharing is always helpful. If you’re good enough in finding the source of the website. That is a different way in which people would love to visit your website as you’d be good not in just providing the content but also directing the readers towards the pages where you can find a better explanation.
Make sure to not go with the black hat tricks and stick to your ethics. Using black hat techniques will not only lead you to lose your potential customers but would also have your contents at risk. The key things to follow in SEO are mentioned below:
1) Follow the trends and stay updated all the time
2) Attract customers by showing the kind of exposure you have on what you do.
3) Be ethical and don’t follow black hat tricks like backlinking or keyword stuffing.
4) Make sure when the readers read your content they don’t have to find anything else out of your page.
Infographics:
Infographics are the most feasible and easy way to express some good information. People get attracted to the brighter version of explanation and they tend to understand the pictorial representation when compared to the usual generic typed information. So putting the norms of cliched text aside try and decorate your content with some efficient and easy to understand infographics so that as soon as a reader enters your website he gets a vibe of interest because as long as the vibes in a website are positive, people learn better. It is a known fact that pictures are way better modes of information understanding.
There’s a wonderful theory behind the same. Whenever you read something the chances of you understanding and retaining in your hand is relatively very lower when compared to a situation where someone explains you a story. Our imagination skills work far better when it comes to storytelling or understanding something through pictures. Hence, if you inculcate the habit of using infographics in your pictures, you tend to attract a number of customers as it makes easy for them to understand whatever you’re trying to sell.
According to research compiled by 3M, the corporation behind Post-it Notes, visuals are processed 60,000 times faster than text, which means you can paint a picture for your audience much faster with an actual picture. It’s no surprise then that HubSpot’s social media scientist Dan Zarrella found tweets with images are 94% more likely to be retweeted than tweets without.
Some of the tools through which you can create infographics are: Canva, Edrawsoft, and Venngage
Have you ever observed how your eyes are directly attracted when some funny face or other funny picture comes in front of you? Let us put 3-4 pictures in front of you. One with a written content, next with infographics and third with an image attached immediately above? I’m sure your eyes would dwell first on the image attached here. It’s human eyes’ basic tendency of finding the things that provide delight to their eyes or something which enlightens their mood.
When the emotion is already expressed it only takes your reading skills as you already understand the situation by the things present in the picture. This is something that hasn’t been used much because of the impression that it doesn’t sound very professional. But has proved to have some really good result, reason? Ask yourself which one would you be delighted to read?
So in this generation of informal knowledge transfer, I personally prefer even a business website to be as informal as needed. At the end of the day, a website has to publish some brain soothing things too in order to have a better reach towards all genres of their customers.
Pictorial Representation:
Unlike the points mentioned above, if you aren’t able to brainstorm a good idea or a good infographic picture to help you with the pictorial part, you could just put up some relevant picture that shows the exact similar situation and make sure that the picture represents the content and its information in the best possible way.
b) Social Media
Live video and stories:
Credits: Wired
This is the first most important part of this year’s marketing trend. Just a couple of minutes on live video would grab millions of fan’s attention and occasional things like these tend to stack up in our brains for a long time. You don’t need to pay huge amounts of money to the celebrities as this could just be done by them sitting right at home. You can also use the fame of insta-celebrities, one moment of their time could grab you some great number of viewers or customers. Scroll down to the next point to read further about this.
Just as mentioned earlier, the same way in the picture above you can see this insta-celebrity Jazmine Garcia posing with a product that she has been paid to promote, this is how small or medium scale industries could go about if they really want to increase the reach of their products.
Multiple people around the world who basically are famous on social media tend to use their fame as an opportunity and promote market of various products. These people have some really good potential followers and would charge way times lesser than the celebrities. So your product reach will be high and similarly, you would get to spend a relatively very low amount.
Youtube:
Youtube is the second most used search engine after Google and you know how many of us tend to visit the website on a daily basis. These days whenever someone hears about anything, all they do is go to youtube rather than Google, because it’s no hidden fact that video explanations are less stressful, less time consuming and easy to understand. You can just post your advertisement before the video begins. People have no better option than to go through these videos to get into the part they actually came for as there is no possibility of forwarding them. This might seem like a force-feeding but people are so addicted to youtube that they don’t even care about it. Youtube is not going to go extinct any time sooner, hence youtube ads are another better way of attracting and letting the potential consumer or client learn about your business.
c) Giveaways:
Who wouldn’t enjoy some free stuff? People go and create multiple accounts if there’s a possibility of earning even as low as a 20 rs when there’s a signup bonus. If the amount is large you can still garner a lot of popularity. So rather than spending millions on celebrities, you would rather just use different ways of attracting the consumers towards you by offering them so giveaways.
Let me give you a strategy for the same. Ask people to like and share your Facebook page wherein you sell your products or do your business and let them know that first certain number of customers would be awarded a certain amount. That’d attract some good number of customers and users to your page and in order to keep the customers from unliking the page, offer them a scheme of a certain number of lucky people winning gifts in the form of cash or products.
The basic things to keep in mind before you implement all these things:
1) Do what you say, say what you do, because any business is always all about trust. Until you prove your efficiency no one’s going to invest in you.
2) Be ethical and honest. This might lead to a slow growth but eventually, this would lead to a great respect in the society and respected people are always chosen first.
3) Be a critic, yes, but choose not to be something that spreads hate or negativity. Treat every single person even if a client or not with all due respect. You will be returned the favor one way or the other.
4) Don’t let them see you like you’re all about business.
5) Concern for the customer’s or reader’s need should be your first priority.
6) Empathize more, know about your circle and reach of your customers a bit more
