If you’re not aware, marketing automation is a took wherein, your marketing ways will be boosted with the help of an automation tool. This automation is said to be used by about 80% of the businesses and is expected to have raised by 51% when compared to the 2014 statistics. That’s the kind of response this Marketing Automation has been receiving. Let’s learn a little more about this in detail.

Why should you take it?

Marketing automation is the one thing, which when controlled properly, could lead your business to multiple prospects. This automation collects the data from the prospects and then you can utilize this data to convey the appropriate information to the respective audience. This has a high relevance rate and the rate of conversion would be substantially higher than any other way. So here you could get a good business without much effort. But before you go for such things, be sure of what you’re doing. If you’re not certain then you must not do it, as it may lead to loss of your loyal customers. The other reason why one needs to take this is as, in some of the tools, where you need to send your emails or notifications, you can just align them in the scheduling. This alignment would save you from remembering when you need to send out whatever you need to. So this will save your time and pre-planned scheduling reportedly has always better results.

This way the customer will receive emails on interval and according to their preference rather than flushing all the emails to all the customers all at once. Hence this way a customer relationship can be built with respect to their liking. Once the customer receives these emails, depending upon the bounce rate, the customer’s tolerance rate can be estimated as well and the time at which the response seems good. The constant connection in the right way builds the customer and service relationship and takes your business to the next level.

Which scale business does this help the most?

Marketing automation is one feature that’s basically a need these days for all the businesses no matter which type it is. If it needs marketing, then it needs automation. Because it not only saves time but increases efficiency to a whole new level. So a work that can be done in 5 days can be completed in one. Here, a lot of employment could put to rest and lot of money can be saved. This being automation, the chances of encountering errors is very low. So this would be beneficial for all those industries who are not in a position to maintain a high amount of employment. The small scale industries and the medium scale industries are remarkably benefitted through this. The small-scale industries that can pay for these subscriptions are considered to be highly beneficial by this.


How does it work?

When you come up with something on your websites and find a way to enroll potential customers into it, the tool takes in all the information into the CRM(Customer Relationship Manager). This information is then classified into categories and is saved. When you prefer sending them at a particular time, you can just schedule them for days to come. You can align them the way you want and send them at the time you want. You can add either of the marketing sources to send the information you want that has been store in earlier. It’d be best if you club the messaging, email and other social media sources at once and then send out. It would save time and work.

Which one should you go for?

So before you shell out your dime for this let me tell you not every marketing automation tool would be useful for every business out there. There are just certain tools that one needs for their business and they should know which one they need to go for. There are multiple automation Softwares that have different purposes. So you need to find the one that suits your business prospects. It’d be a good move to analyze and research on this first rather than jumping onto it without any awareness. As this might cause loss of bucks. So, understand the kind of tool that’d suit your kind of business and go with it. The future of your company would be in good hands if you find yourself the right kind of tools and operate the right way. Don’t mess up, as losing a customer is a lot worse than earning a new one.

Things to note:

  • Make a good analysis before stepping down to this
  • Start with understanding what all things can this feature do?
  • Understand the kind of business a certain tool deals with. Go with the useful ones, instead of wasting money on the useless tools.
  • Call for a team decision, multiple ideas and shared information go a long way in finding the right one.
  • Find your niche by analyzing the statistics received from these tools. So you can approach your prospects in an even efficient way.
  • Make your customers aware of all the information you have on them. Never use this information for your personal benefits.
  • These programs aren’t cheap so understand the right way to deal with this rather than just jumping for it. Be sure that you have a proper understanding on this and you know what you’re doing.

List of few of the best Marketing automation: 

The 20 Most Popular Marketing Automation Software Solutions

Source: Capterra

Siva saikumar

Working as Digital Marketing Manager at Softscripts