Content marketing strategy and SEO strategy are two different things. People usually think SEO is all about content marketing or developing a content marketing strategy. Which is not true it has a distinctive difference in between. The words such as “Versus” or “are Same” can be easily found while connecting both SEO and Content marketing. While the digital marketers and writers are the right person’s who can say what is SEO? And what is a content marketing strategy?
The public has been mistaken and is in misconception- thinking that “Content marketing is taking over the SEO”. Because content marketing and SEO work hand in hand or together. To bring the required results they can overlap on each other but are not completely taken over by one another. There is no way SEO can be taken over by Content Marketing. As SEO it that gimmick which brings the readers to the Blog or website to read the content.
For a smart digital marketing campaign, you should have either of the specialists. A smart digital marketer will always keep these 2 key role players in the organisation. Both the content marketer and the SEO specialist are the gems in their work and whose main focus is the marketing and branding of the company. Filling up both the areas is what a marketer does. Because they play a vital role in the branding of the company. An effective and ethical Search Engine Optimisation can’t happen without the best and optimized content marketing strategy.
WHAT IS SEO?
Search Engine Optimisation or SEO is the process of improving the traffic quantity to a website. Increasing the visibility of the website in the web search in an organic way. That will increase both the quantity and quality of the traffic.
In general, we can say that while someone will search for something that is about your business. The number of times your website comes in the search listing, that much more users will be engaging to your website. Later, on these people turn into trusted customers. All these things are being done by the SEO.
The 3 main works of SEO:
Attracting the quality traffic in the whole world. Quality traffic here means attracting those customers who more interested in your business mostly the products that you sell. Instead of attracting random people who don’t even know what your business is all about.
Gathering more amount of traffic. When people start visiting your website and start admiring your website by clicking on the search engine results page, more traffic comes up.
Getting more organic results. For generating more SERP results ADs are very important. Organic traffic is a way in which people come to your website organically without any requirement of payment.
WHAT IS CONTENT MARKETING?
Content marketing is the type of marketing strategy in which content is being developed, written, published about a particular topic to drag the attention of a particularly interested group of people. The top marketers even symbolize content in the phrase “Content is king” for any marketing strategy.
Marketers have to do a lot of things to improve their brand value in the market. Starting from talking with customers, meeting the clients, connecting to readers it includes everything. Content is the important thing that convinces them to chose the company and its business. Because the first and the foremost thing a person does before trusting a company is checking its website and knowing what the company does. Nothing else can define it well than an effective content.
The things that should be given emphasis are:
Grab the customer attention and create the leads.
Increase the number of customers gradually.
Generate the online sales and try to increase it.
Create the brand awareness in the customers.
Try to engage the users in an online community.
So in simple words, we can say content is something that helps in increasing the brand name of the company and meeting all the targets of the organisations. This involves various things like the accession of the present customers, retention of the existing customers, and making more people aware of the business that you do.
CONTENT MARKETING AND SEO OVERLAP
The content is being created to support the objectives of the organisation. If you are doing it in a true and wise way then the optimisation of your content is one of the major content marketing strategies that can be reached with the help of SEO.
They even have the same kind of mechanism and the sole aim of this is to attract a lot of audience in various ways and accomplish the company goals.
OPTIMISATION OF KEYWORDS IN CONTENT
Optimising the keywords while a content is being published. Here the mediator is the content because whenever you write a new article that means a new keyword that Google has to check. A number of keywords mean that easier you can attract your target audience.
GOOGLE INDEXING OF CONTENT
The number of pages in the content will increase the ranking in the Google listing. The increase in the number of content means an increase in the Google Search Engine listing. Giving Google more chances to do indexing. Whereas quantity is not enough, targeting the potential audience and identifying the relevant keywords also has the same importance.
CONTENT AUTHORITY BY SEO
You can easily increase the content authority if you have an effective and attractive content. It even helps in increasing the Google search rankings. Descriptive content that contains the inbound links, keywords, infographics etc. Increase the user experience which will automatically increase the Google search metrics.
DIFFERENCE BETWEEN CONTENT MARKETING AND SEO
SEO attracts the users by making them see their brand in the search engine. Later helping the company to climb up on the Google search ranking list. Whereas by using the content marketing strategy users get the direct appeal that means direct targeting of the users. Which requires backing up by the SEO.
The primary focus of the SEO is search engine visibility and ranking. Whereas, the main focus of the content marketing is to give the best customer experience.
Below are some important differences that are present between Content marketing and SEO.
VIEWER EXPERIENCE
The viewer experience doesn’t affect the search engine rankings but the optimising the reader experience is the domain preference of Content Marketing. If you are fabricating a content with the users in your mind and without caring what the search engine wants from you. This is where you became a full content developer leaning completely on the content which is also known as the passive content making.
TECHNICAL SEO
This is the area of the SEO which doesn’t require developing a content marketing strategy. It just includes the things like optimisation of the website according to the device used like mobile phone, desktop, tablet etc. This also helps in improving the website speed, the creation of the sitemap of XML and submitting it, doing the site navigation by optimising and organising everything. It also does some other works like finding the crawl errors and removing the duplicate content. It involves a little content part for a certain area only. But the role of content marketing strategy is inactive here.
CONVERSIONS
SEO can only generate the effective traffic to one’s website but can’t secure those conversions immediately. On the other hand, the content marketing strategy does a lot more than this. Because once a lead comes to your site content has all the potential to convert that lead to an effective customer. Just making them learn what your company is about? and what you actually do? Which actually motivates them to buy something from your brand.
INBOUND LINKS
Content marketing can target the links manually, we can’t control it. Whereas, if you start taking the natural links to do an effective link building by your self. Whereas, this work the SEO should do. The referral traffic should generate the inbound link building. But the important source that involved here to generate links is the Authority- that very essential to rank high in Google search engine rankings.
Content Marketing Strategy is not just for only one field “software”. It is for every business person who has his own business. Making his business active on the internet platform has become mandatory. Whereas, developing a content marketings strategy that is the same in every sector is not the thing. Various sectors have their different and own marketing strategy. Below are some of the important sectors and the content marketing strategy to be followed.
Content marketing strategy for B2B
B2B content marketing Strategy means that you not targeting the common people to visit your business. Instead, you are targeting those who have their own business. These are the people just like you and are the decision makers of their own company. To build up their company they must have read a lot and are active on the online platform. These people are tired of the robotic writing and are looking for something new and good.
It is always recommended to impress them with something which is unique, maybe in a humorous way rather than sticking to the old methods of using complicated vocabulary and professional language. Try to tell the things like storytelling but with added humour in it.
When it comes to B2B marketing email is the most effective way. A business person relies upon and uses emails more. The survey even says that in B2B marketing- proceeding through email marketing is the best thing that you can do. Even 53% of the b2b marketers claim that email is the most reliable and can help generate more leads.
Having a personalised email marketing list for every business person and using it to segment the list is the key to win in email marketing strategy. Creating the specific groups and introducing new and customised things to impress the B2B people. Target different people in different roles this helps you generate leads covering all the roles.
Content marketing strategy for e-commerce
Having a great content is the valuable thing in the internet platform. When it comes to e-commerce and selling products on the online platform content is vital for e-commerce. Whereas, content alone can’t drive a lot of people to your website. If you think that you can drive a lot of customer’s- yes! you can but just the passive customers to your account.
If you want all the active customers to your site then it means using the essential tools, and communities to drive the targeted customer’s. Try to create the interactive and exciting experience for your viewers. You should follow the things like:
Use the blogs on the website to write about the different products and its usability. Because Blogs are the thing in which you can write about your product in details. Not only about the product it even increases the pages while Google indexing and this helps in improving the search ranking.
Checking the reviews is a great quality of an e-commerce person: Checking the reviews which are bad and trying to overcome it. Always put yourself in the shoes of the public and let the public judge you. It becomes very important to respond to the customers’ feedbacks which can be both positive and negative. Because this action will show that you are interested in their queries.
Make everything easy for the customers by giving them the right guidelines at the right time.
Content marketing strategy for real estate
Content for the real estate marketing doesn’t just require the words. It requires all types of the content that is: Written content, Visual content and Video content.
In the written content you should add all the things about your business like from where you have started? The story of your brand. What made you so passionate about the real estate business? Not just that you can also add the client list and the projects that you have accomplished including the detailed customer experience.
Keep your partner’s list and their story behind, the challenges they faced to come to this point. Success stories always impress the viewers. Apart from this add the geographical location and describe the services and facilities that you provide. Share the trending industry news and day-to-day varying price in the real estate business.
While going to visual content- infographic is the crucial thing. Highlight you recent survey by using the infographics. Property photos that contain the business statistics and staff photos and their area of specialisation. Slideshows of your projects done and market information and marketing guides.
Video content is the best for the real estate business people. You can open your own Youtube channel where you can have different video content. Can add the videos of the homes that you have build like the “virtual tour of home” which attracts the people. Interview with the happy clients and staff member attract the audience attention.
Below is the search matrix for developing a content marketing strategy for different sectors
(source: Smart Insight)
Content marketing strategy for restaurants
Content marketing done rightly for the restaurants will drive customer’s- if we provide them with the things that they like and value, which people will remember for a long time. By developing a content marketing strategy you can develop a relationship with your guests and you will become one of the trusted resources. This helps your restaurant to become just more than a logo and some coupons in the mail.
Start writing a blog it helps in empowering your reputation on the market. It creates a pathway for the traffic to come to your business. Write about your self how you started, your success story. Not only concentrate on the business, news, upcoming events etc. In the blogs sometimes try to share the content like the recipe of secret sauce, new recipes and secret ingredients that keep the people stuck to your website.
Try to create the cooking videos with new recipes. Which is not much long just 30-60 seconds and every time with new recipes and tips and tricks. Getting personal with the people is the key.
Content marketing strategy for Healthcare
Content marketing in the healthcare industry includes different type of contents to be written just in one Genre. Whereas, most of the healthcare companies don’t know where to start from, how to start and what should they write about.
The first and foremost thing is having the web pages that are data-driven. Being a healthcare service means the hospitals and hospital usually have all the data of the patients and their health history. You can use this data in your blogs to support the claims and help the people understand it better. Because people will understand easily if the content is being related to a case study.
As it can be said:
“If a content has the potential to drive thousands of audience then an Infographic has the potential to drive Millions”
These visuals give a rich and an attractive look. It delivers a lot of information in just an image in an easy way. Not just the infographics even the video contents these two things support the written content a lot. Videos are very engaging and attract a lot of people.
These steps look very complicated but while executing it is very simple and easy.
Content Marketing Strategyis considered to be an easy task to accomplish. It is not not just writing random sentences and words. Content marketing involves a number of parameters to be considered before the content is published. There are a few common mistakes that people commit while opting for a content marketing strategy. This article highlights the same.
What is a content strategy?
Content strategy means managing substantial and real content that is being created and owned by you. It may be in various formats – written, visual, or downloadable with your signature or name on it.
The aim of this marketing is to realise who you are, where you stand in the market and the expertise you have in the domain. Normally, digital marketers emphasize on the importance of content for online marketing. Pushing the content in a strategic way in the market has the same priority. It is crucial for the growth of business. A well-planned purpose or scheme is the in-thing. This is what is called developing a content strategy.
What is Content marketing strategy?
Earlier, for marketing purpose, only a few old tactics could be adapted to have a good content marketing. These few options included bandit signs, flyers, magazines, advertisement in newspapers etc,.
(Source: eBay)
The above advertisement is a kind of advertisements that was used earlier. It contained words, sentences with a picture that overpowered the words. This layout was per the preference of the advertiser. Thus, it can be said that earlier, there were limited content marketing strategies, but the playfield to experiment, was vast.
Content Marketing has increased creating a broader and huge market value, and paved way for newer pastures for aspects related to strategy and marketing.
Present Day Content Marketing Strategy
Content marketing is a broader way of having an integrated marketing strategy. Content marketing always teams up with a strategy. Both content marketing and content marketing strategy come together because, without a proper guide and a plan, there is no perfect content. Succinctly put, content marketing strategy gives shape to the content marketing.
In simple language, we can say that a strategic approach towards writing a content and marketing the content is what content marketing strategy involves. Content marketing is a huge concept which requires developing of a content marketing strategy to make its presence felt in the marketing arenas. Not only content marketing, but also other marketing fields require strategies and techniques that should be incorporated to have better businesses.
The techniques involve the different ways in which content can be marketed to pull the customer’s attention towards business. Developing a content marketing strategy involves aspects like the journey of the customer, the life cycle of a customer, and the experience of the customer, while they visit the site. All these things grab the customers’ attention and sustain their association in the business for a longer time.
Content marketing strategy focuses on how content marketing can be utilised in a planned and strategic way, for the customer to get attention, increase the market value, and meet the set sales target.
The above is a list of Content marketing formats that should be followed these days. There are tons of options in Content creation these days which a writer can follow.
Why is Content marketing strategy important?
The reason as to why content marketing strategy is important, Is because it has become a crucial aspect in the digital marketing for all the companies in this globe.
People have different views regarding content. It is used for reasons that are very real and sustainable, than the Search Engine Marketing. This is the main reason why you should think about content marketing strategy in an organisation. Without a proper strategy, pushing the whole content and its marketing is a risk, and the risk doesn’t stop there. This can meddle with the goals of the company too.This is the biggest mistake that can take place and your company can even face a downfall.
A gross mistake that most of the companies do, is that, Instead of concentrating on this important aspect, they start concentrating on the lesser important ones.
Let’s discuss the reasons as to why content marketing is considered important.
BUILDING THE BRAND NAME
Building a brand name and attracting people through words and phrases is what a content does. If we follow a certain strategy and develop better content marketing strategies, then, as a whole, it helps in increasing the growth of the company. In today’s busy world, the market has turned towards digital platforms. It has become important that businesses establish and maintain a healthy rapport with the users and the leads. Building a trust factor can help in having a positive reputation and this helps build a brand name for the company.
Trust can be maintained with users and leads only with the help of good content. It is the content that when read by the users, creates an opinion about the company and the business in the minds of the users. If the content provided is informative, engaging and relates to the public, people will consider it to be a genuine site and start following it. The more informative and valuable the content is, the more helpful it is to seal the trust with the audience and that too in an easier and simpler way.
Posting of effective content on the website at regular intervals, would make the brand appear more authentic and enhance the trust factor of the customers. This will impact the users’ thinking about you as an effective writer and also increase the number of followers to your blog site. Posting your content in the third party user blogs or sharing the content with them helps build trust with the customers.
IMPROVE CONVERSION USING CONTENT
Conversion statistics is an important aspect and a key parameter to be accomplished by a business entity. Content marketing should aim at bringing in effective leads, and, at the same time help in converting these leads to effective customers.
Here are a few points that will help in improving the conversion and tell us why content marketing strategy is important:
Compared to other digital marketing methods, content marketing helps in generating conversion 10 times more.
70% of the online consumers buy things only after doing a thorough homework, reading reviews on the blog and analyzing the pros and cons. Mostly, they visit those sites and pages as recommended in the blogs and articles.
According to a recent survey, 74% of the company’s marketing leads have increased due to content marketing. Not only leads, but content marketing strategy has also helped in creating long-term relationships with customers.
Video content helps in delivering a 72% increase in the ROI and even increases the number of leas conversions.
Due to the efforts put by the content marketing, the inbound marketers can easily increase the average site conversion rate from 6% to 12%.
Content marketing strategy helps in improving the knowledge of more number of viewers, you can easily connect to the people. It’s not just about building the relationship and trust. It is also about encouraging the users by providing them with the information they must know before opting for the company and its products.
OPTIMIZATION OF CONTENT IMPROVE SEO WORK
Content plays an important role in improving Search Engine Optimisation which helps in building businesses. The main work of SEO is to increase the visibility of your website on the internet platform. For meeting the purpose of increasing the visibility, it is important to optimize the content.
The top digital marketers even consider content marketing strategy as the most effective SEO technique. Even those business websites which have their own blog and write the content, have an average of 434% more and increase page rankings in Google, than those websites which don’t publish the content. If the word count of the article, in terms of content, is lesser the number of articles present, then Google does not index that in the Search Result.
A number of pages don’t mean you will have a huge traffic, but it increases the chances of getting traffic, the content has many keywords that help increase the rankings in Google. For example, creating blogs that have effective and different topics which are relevant, so that the attention of the audience can be grabbed. Content marketing strategy even gives more chances to rank higher, by using target keywords, which the people keep on searching in the search engine.
This creates a situation in which there is bulk of content on the website, giving the customers a number of reasons to visit the website. More content also increases the on-site time. This positively impacts the Search Engine Optimization of the Website by the user. As Google checks everything, it even checks the time spent by a customer on your site. If the time spent is more, it means you are delivering effective content, and if it is less, it means people are least interested in the content.
CREATING CONTENT IS COST-EFFECTIVE
Generating leads is highly crucial for every company, most importantly the smaller ones, as the smaller companies rely on the traffic, that is generated by continuous boosting and branding of the products and the company. Content marketing is not only crucial for making the company known, it is also cost effective.
On comparing content marketing with traditional marketing, it is found that the content marketing costs cost 62% lesser than the costs incurred in the tactics of traditional marketing, but generate leads 10 times more than the traditional way of marketing. All the small brands should use content marketing strategy to make their mark in the market. In fact, for them, it is an added bonus that the content marketing is cost-effective, and they can invest the rest of the money elsewhere, for more effective results.
However, patience is the key factor here. Content marketing is time-insensitive and it can take a good time to produce the results. It becomes accurate coming to the part of SEO. When a quality content is being prepared, it takes some more time to reach people. In fact, there are many marketers who opine that 81% of the increase in traffic can be viewed by just investing an hour a day, on the social media marketing.
You can see the relevance of the content marketing strategy, once you start getting the results and the returns. Creating the content, in reality, costs lesser and has a higher efficiency rate It helps small businesses, which see a huge Return on Investment on the content marketing. The result that you get by using content marketing, almost would be 4 times more than the amount you spend on it.
TOP COMMON CONTENT MARKETING MISTAKES
NO PROPER RESEARCH ABOUT THE TOPIC
This is one of the biggest mistakes that the content writers do. No proper research about the topic you wish to write. Once the content is written, you need to be curious to measure its impact on the people. Has it attracted the people? Have they liked it or not? Thus, proper post-research about the content also needs be done.
This usually happens if the people are new to the field, i.e freshers, or small companies. To rectify this, instead of choosing a subject that we like, it is always a better idea to choose a topic that the audience might be interested in.
Posting a content which you feel is interesting, doesn’t necessarily draw the customers’ attention. This might drive some traffic, but it will never drive the targeted people Hence, it is always better to go with the tide – with what viewers actually seek.
DOING EVERYTHING ALONE
Do the thing you are best at! If your niche is writing, just stick to blogging and don’t take everything into your hands. If you are a blogger, then do only blogging and writing, the rest of the optimisation would be done by SEO and other people who are best in their own fields.
Trying to take everything into your hands may spoil the things. There are cases where you are working for a small company and you have to handle a lot of things due to less number of employees. In such cases, it is always advisable to first take up whatever is your forte, and later take help for further work. This will improve your knowledge and also your grip on technology.
NOT USING DIFFERENT CONTENT FORMATS
Content writing doesn’t refer to the mere writing of words or content. It involves video content as well as visual content. If your content consists of only words and sentences, it is considered to be passive content.
To make the content attractive and catchy to the eye, it is always recommended to have visual content – at least one per article. This makes the content more attractive and increases the interest of the people, because a content without an image is more like a book on history.
(Source: Canva)
(Source: piktochart)
Infographics, images and videos gain audience’s attention and make them stick to the content. There are a lot of tools available in the market, that help in generating free of cost infographics Canva, Piktochart, Venngage.
Being a marketer, it is important to know the statistics like the click-through rate, bounce rate, and average time spent on the site. All these things tell whether the content you are writing is effective or not. If yes, you can see the growth in the number of people. If not, you can figure out the reasons that lead to a decrease in the audience visiting the site.
Checking statistics and acting accordingly, may sound very simple but technically, it is not so. Keeping a tab on on all these little but important parameters, definitely saves time. This is a very important that has to be kept in mind keeping in view the benefit to the company, as this plays an instrumental part in the growth of the company.
Creating a top ranking website is not easy. Taking care of web design, development and SEO are just a few of things you have to tackle. And while you are taking care of all of these points, you also need to take care of the content. A content is said to be effective when it contains the relevant SEO keywords. While taking care of all this stuff one thing should be kept in mind a lot of time should be invested in finding the relevant keywords. By doing this you can get a clean and clear idea that where you want your website to be in. With the help of this, you can shape the company’s future easily.
Whereas, to make the work of finding the relevant keywords simple and easy there are a lot of tools available on the internet platform. Which helps in getting the most relevant, targeted and trending keywords in the digital platform.
The keyword finding is just like a hunting, and it may include a lot of things like SEO keywords, long tail keywords, negative keywords etc. This involves various other things like checking the best keywords which are related to your field of work. Increasing the number of searches of your website on a monthly basis. Keep all the long tail keywords aside first try to know about your competition. Use those keywords which are related to the topic and have a high search result.
Below are some of the most used and highly recommended websites to check for keywords:
GOOGLE KEYWORD PLANNER
It is the best place to search for the SEO keywords for any of the topic. Google keyword planner provides the result directly by checking the Google.
This website is considered as one of the top websites where you can get the relevant keywords. And is the best site when comes to the fact that “good content gives the best result”. So here preparing good content becomes very important.
This tool analyses Google inside out and give the required information that it gave from Google. It also tells about the search engine that you should target while the optimisation of the site goes on.
Just once you log in to the Google Keyword site, you will get the full details and later work accordingly. In regards to that, you will get various other keywords option which has the higher relevancy. But that is where the challenge beings hunting all the keywords and choosing those which are relevant for your work.
(Source: Neil Patel)
Not only that you will find various other things in it like the monthly searches for a particular keyword in an average, competition for the keyword, and how much a person should bid for that particular keyword.
The work done by Google Keyword Planner is not extraordinary but instead, it just does everything in a right way.
SOOVLE
Soovle is a tool which gives SEO keywords from multiple sources. Like from Google, Bing, Yahoo, Wikipedia etc. And segregates everything just on one page.
Here, in the search option write the word which you want to search. It will then show various keywords from different sites and you have to choose all those keywords which are relevant according to your content.
Not only that in between all those keywords if you got the relevant keyword. You can drag that keyword and can save it in the “saved suggestions”. It is one of the best features of Soovle.
JAAXY
Jaaxy SEO keyword finding tool is the best tool available these days. By accessing it you can get access to various keywords.
This tool gives keywords in huge and large quantity. Mostly all those keywords which are related and even those which are not related.
Not only that it also gives all the data that is related to that particular keyword.
It has 6 different columns which are as follows:
First one the average searches that take place for that keyword.
The second one is the traffic, how much traffic does the keyword attract.
The third one is the QSR or Quoted search results, which means how many websites are there which are searching for this particular keyword.
Forth one is the KQI or the keyword quality indicator, which tells about the keyword whether it is of poor or good quality or just normal.
Fifth is the traffic which is the score based on the traffic and competition for the specific keyword.
Sixth is the domain which tells that how many domains are there which are related to the particular keyword.
SEO CHAT SUGGESTION KEYWORD FINDER
SEO chat suggestion keyword tool is a bit different. Whenever we enter an SEO keyword it gives the related keywords in a stepwise manner.
In the first level, it will give the keywords which are important.
Considering the second level, it gives the important keywords with the sub keywords.
At last in the third level it gives the main keywords and sub-keywords inclusively it adds on more number of keywords.
So, it can be said that the third level is the best place to search for the required keywords. And the keywords in level 3 are linked with the keywords in level 2 and level 1. The third level keywords provide the best keywords and contain the hidden gems for your content and which will help your website to rank high in the Google listing.
WORDSTREAM FREE KEYWORD TOOL
Wordstream free SEO keyword tool is one of the most preferred tools to find the keywords. However, on the contrary, it is not a free SEO keyword tool. Gives free searches for first 30 keywords after which you have to pay some amount and continue using it.
It is a very user-friendly SEO Keyword tool. This is very much similar to the Google Keyword Planner. And is very much reliable and used by a lot of Content writers, SEO, and digital marketers.
Here, just like the other tools, you have to enter the word and it will show you the full list of relevant and most searched keywords and all those keywords which are related.
The aim of this SEO keyword tool is to give you the results which will make your business profitable. Not only that it even gives full guidance about how to use these keywords and where to use these keywords.
Not, only the SEO keywords tools there are even lot more tools which help in making you work even better. Wordstream is a huge website for digital marketing you just have to dive in and find what is helpful to you.
UBERSUGGEST
Ubersuggest is another fantastic SEO keyword tool. It provides you with the whole list of the keywords that are present or related to the same keyword.
But the important advantage of Ubersuggest is that it provides more reliable results as compared to Google Keyword Planner. It provides a list of keywords which contains all the keywords. Moreover, It provides all the keywords long, short, everything that is related to the word which is entered.
It is very simple to use you just enter the required keyword and start “search”. After analysing you will get some pages of the keyword suggestion.
It separates the keywords on the basis of “Search volume” the amount of the people searching it, “CPC” they have that is Cost-per-click, the last one is the rate of competition for the specific keyword.
MOZ SEO KEYWORD
MOZ SEO keyword tool is another best and widely used keyword search tool available these days. It provides various ways and different things through which we can find the most relevant keywords.
The above is the full overview of the keywords of the word that is being entered. It gives the keyword suggestion, SERP analysis and mentions of that keyword.
After which each of the options is extended where we get more suggestions. Which is shown below.
It gives the full details of all the related keywords to the word that is being entered. Not only that it has advanced options which can be seen below where you can see various options.
This was all about the SEO keyword search. Second, comes the SERP search results. Moz keyword tool displays everything that is in SERP Analysis and it gives the full details of it.
This shows,
Monthly income you will get if you go for it.
The difficulty that you will face.
Organic click-through-rate that you will gather if you go for it.
The priority that you will get on a scale of 0 to 100.
KEYWORDS EVERYWHERE
Keywords Everywhere SEO keyword tool is a different kind of SEO tool. This tool you have to install it in your desktop or laptop you just can’t access it like the other sites. It displays the data of the top 10 sites that are trending on Google this includes the sites like eBay, Amazon, Answer the public etc. It considers everything first and then gives the result which is relevant enough.
The best thing about this tool is that every time you don’t need to login to the site or open the particular website. Once installed, when every time you search for something in the browser it will automatically show the relevant keywords. Whenever you search anything it gives all the keywords comparing with the top sites. Not only that you can even know the Cost per click rate and the competition for the particular keyword.
And the coolest thing is that you can see those keywords also which the customers are attracted to or searching a lot and even those keywords which are not related but still are trending.
GOOGLE TRENDS
Google Trends can be used for finding the SEO keywords. While you search for a particular word it gives you various options for it.
Suppose you entered the term “digital marketing” for the search purpose. It will not only give the result for the keywords instead it will tell about some other things such as the recent search graph, related queries of it, the mostly searched area for that particular keyword.
These are some of the important things that are being covered by the Google trends and becomes very important while the keyword search. Not only that it even shows the regions which are having the craze about the particular thing or have a high Hype for it.
SEMRUSH
SEMRUSH SEO keyword tool is bit a different from normal keyword finding tools. Whenever you enter a word we not only get the long list of the relevant keywords. Instead, it also shows all those keywords that give a tough competition to this keyword.
It gives some other options like it lets you chose the country which you want to target. Then it also provides the information regarding the organic search or the paid search.
In the organic search, you can see the two options that the volume and the number of searches. While we go to Paid search we can find the two things that are the Cost per click and competition ongoing for the keywords. The number here represents the usage of that particular keyword and the cost for the particular keyword.
Later beside organic search, we have the cost per click distribution among all the top countries in the world. Then it shows the trending things. Which means the topic which you are searching for it tells what is the rate it is trending for.
Below that you can find the phase match and related keywords. The keywords that are trending and related are upgraded from time to time. Along with the SERP report.
Then you get the organic search results with the links which tell where the search happened from. With the Ad copies beside it. It even provides the full history of what you searched.
KW FINDER
KW finder SEO keyword tool is one of the trending and upgraded tool. This is a free tool and provides every information for free. This contains a lot of features just at one place.
It tells the difficulty level, through the SEO Keyword difficulty tool. Which tells that how difficult it is to compete in this category. And how difficult it will be to rank higher in this category. It shows the difficulty level automatically not by extra searching.
Rest in the related keyword list it shows the keyword searches that are trending in the list. This depends on the PPC, CTR and the quality score of the particular keyword.
It even gives the SERP list that is on the top and is recently done. Which contain the Domain authority, page authority, Moz rankings, Moz trust rankings, links present in the content, facebook rankings, strength of the profile etc.
SERPSTAT
Serpstat SEO keyword tool is also one of its kind. This tool like some of the tools tried to sum up everything in one platform. The major hit for this tool is the graph which shows the competition.
It shows the full list of the companies that are competing for the same keyword and their rankings according to the Google search engine rankings.
You can also see the bubbles on Wikipedia, Youtube some other big websites who compete and have higher rankings, more visibility, targeted keywords.
For nowadays computer users one of the greatest threats is the phishing attacks. It is one of the biggest challenges that the individuals and the companies face while securing their valuable data and prevent phishing and avoid the phishing scams. Hackers are nowadays relying most on it to exploit the users and get their personal details. Staying under the covers and attacking people from there has become one of the serious issues these days.
What is Phishing?
Knowing you’re are being tricked and scammed, avoid phishing scams, preventing phishing attacks so in a whole knowing what is phishing. Is all that phishing includes. There are some websites which provide the users with exclusive and catchy offers. Tries to trick the users into giving their usernames and passwords sometimes even the private information. This includes the websites such as the bank website, online shopping sites which are more into phishing.
The information which the Phishing site mainly asks are mentioned below:
Passwords and Usernames.
Account Number of your Banks.
Social Security Numbers.
Debit and Credit Card Numbers.
Personal Identification Number.
(source: google transparency report)
In digital media, Phishing has enlarged its hands in the form of phone calls and downloads from some anonymous websites. Excluding all this, the most common form of Phishing is through emails. In which the trickster possess to be a well-known company which you can trust easily. Later on, ask for your all private and valuable information.
These people Customize emails which contain the trusted company logos, font size etc is built for Phishing. Which makes the email more customized and trusted as it is from the original company. For example, the scammers claim that you have won a huge prize money and require your personal information for verification. Even sometimes ask to give feedbacks through which customers can win a prize for taking part.
Types of Phishing
SPEAR PHISHING: It means the scammers just concentrate a specific people or group of people for phishing attempts. The tricksters may have sought the required information still in a hope of increasing the sources they have. However, it is one of the most successful phishing techniques on the internet until now.
CLONE PHISHING: Whenever a lawful email is sent to the people the scammers take down the address from the links and attachment. After which they create a whole new and similar kind of email or a cloned email.
WHALING: In this phishing type the scammers directly target the senior most persons of an organisation such as the CEO, CFO. Here, the emails and websites are more expertise and seriously at the executive level.
VPHISING OR VOICE PHISHING: All the phishing techniques doesn’t necessary needs emails and websites. In this phishing type scammers call up and claim to call from banks and ask account numbers for verifications. They even, if use the fake caller id’s for making the fake calls more trusted.
HOW TO PREVENT PHISHING SCAMS?
Whenever you get a message from a website who is asking for your personal information. Before that Google pops-up, a message warning about the content is dangerous and deceptive. Below are some tips to avoid the Phishing scams:
CLOSE THE DOORS FOR THREATS: To avoid Phishing the best and trusted way is to stay away from all those sites which are not trusted and you are going to use it for the first time. For email marketing try to avoid 99% of the unwanted emails which includes the dangerous links, deceptive attachments. Whenever Google warns about the malicious site its good to stop then and there. Web-filtering is also one of the important defence mechanism that helps in detecting the scam websites.
SECURE YOUR PERSONAL INFORMATION: Always think before you click because the scammers don’t even leave a chance to spoof you. They can even attack you using simple things such as BEC or Business Email Comprise. Where we can’t find any links that are working or detect any of the attachments.
CHECK THE EMAILS AND WEBSITE THOROUGHLY: Before jumping to a conclusion and giving all the details. If you get an email, addressing generically, having spelling and grammatical mistakes in the mail, and links redirecting to different sites then for sure these emails are from the hackers. These all are the next generation steps to stop spoofing.
CHECK THE SOURCE: whenever you get an email from a bank always check the source of it. Because no bank will ever ask you to disclose the personal numbers, passwords, pin numbers etc. Try to avoid these kinds of emails if any doubt directly calls the bank and ask about it.
INCREASE YOUR COMPUTER SECURITY: Having a good antivirus is the answer to this. Antivirus keeps your computer safe and secure from all the dangerous versions attacking your emails. And most importantly it even warns you about it. In addition to it, Antivirus gives the update about the present operating system and when to update it.
(source: Smart Insight)
(Source: eBay)
(Source: Canva)
(Source: piktochart)
(Source: Neil Patel)
JAAXY
And the coolest thing is that you can see those keywords also which the customers are attracted to or searching a lot and even those keywords which are not related but still are trending.
