Do you want to generate a good ROI from your website? Would you like to earn better? Then this is for you. I have spent days analyzing, skimming from one website to the other in search of all the ways that a person needs to go with in order to earn better. As a matter of fact, you don’t really need to search of the advertisers. They’ll come knocking if you follow all these guidelines provided below.
The websites are the basis of any business. Every huge business in the market has a website that connects them with the users. In a similar way, the websites are the basis of marketing for any small or medium, scale industry. If a small or medium scale industry wants to establish itself and generate an identity among the people, then having a good site is the way to go.
Strategize for ROI:
A strategy is a key to any task. Before you start investing in all the resources required for your website, try to figure out if that can be done without any investment. Make sure you find alternate sources that are just as efficient but haven’t hit the limelight yet. Such kind of apps would be quite cheaper and might as well be free than the famous ones. Not just that, prepare a strategy for the whole year, set up a target. Cut short the strategy for every month, then the week and finally each day. This will give you a bright idea on how you’re going and you can even calculate each step of improvement.
Blogs:
If you want to make a name for your website, then blogging is one of the must-have things for your business. According to a research, the businesses who blog, receive a 168% of higher leads. Which is a huge number when it comes to attracting the prospects. So if you’re thinking of skipping this part out from your website, then you’d have to rethink the whole thing.
Site Load Time and AMP:
Your customer will stick with you only when you are able to provide them with one of the best experiences while browsing. To cut short, a faster web page is what a viewer seeks for. In this generation of high-speed internet, still, there are ample of websites that take more than 5 seconds to load. Yes, it can kill your viewership. Make sure you cut short your website load time to as low as 3 seconds.
The human brain works really fast, in those 2 seconds he/she would start thinking about the other pages that they could go for on Google, some might get frustrated and leave the page altogether. To avoid this situation, do use all the techniques to load your site faster. Don’t forget to use AMP, accelerated mobile page, which takes the minimum to no time in loading the web pages on Google. Remember, mobile internet users are expected to grow to 81% by 2020. Hence that should not be something you would want to neglect.
Analytics:
This is the other important factor that about 52% of the serious bloggers neglect. Maintaining and marketing the website gives you a high traffic. More the traffic, more is the return on all your investments. So always remember to keep a track of all the metrics so you can understand when and where the audience or the traffic fluctuates. Using this information, you can turn your tables the way that attracts huge traffic. Through analytics, you can also get a wide idea on which sector shows interest in your blog. Google analytics has quite a good way of calculating your niche. So the next time you write your blogs, you can look at it the way that attracts those audiences the most. Here’s a link for the Google analytics.
Google’s AdSense:
Google’s AdSense is another one of those ways that you can implement once you start getting enough traffic. Adsense displays advertisements on your page that’s related to your blog or the website. For this, you need to get some consistent good number of audiences towards your blog. Once you’re capable enough to get this audience, Google would be ready to do the business with you.
Never stop investing in these tools. Quality is the first and foremost important thing, that can be enhanced by using the most essential and the appropriate tools. First, figure out all the tools that you might need for your job. Later, try and search for the same tools that are efficient and available for free online. If you don’t and if it can help your business grow, don’t give a second thought and go for it. Investing in good tools never goes in vain, you’ll see a better ROI with such investments.
Leverage SEM and SMM
Another good way of attracting some good ROI from your website. Search Engine Marketing and Social Media Marketing are two of the most important sections of the whole digital marketing community. Marketing, being the basis of any business, has taken over the world of the internet by storm. Now it’s up to us how to use this powerful way to keep your brand in the limelight. The major thing in this field is the popularity that social media possess. One needs to use this popularity to represent their brand as a known name among the others.
Mutual relationship:
When you’re into a business world, especially if you’re new, you need to have some good sort of communication with the people and businesses around you. These businesses help you grow and in return, they expect the same for you. For instance, when you share a content with someone else’s URL and they do the same thing for you too. This way even their audience will be able to have a look at your work. This increases the diversity and brings in some good traffic. So, make some healthy relationships with the known businesses to keep yourself established among the many.
Multiple payment plans:
This might one of those overlooked things that businesses tend to ignore. There are a few people, especially the frequent online buyers who are very particular about their payment plans. There are also people who prefer cash on delivery and others who would like to pay through their wallets. So, in order to reach such diversification of choices, one needs to avail all kinds of payment facilities to incorporate flexibility. This gives a soothing experience to the customers.
Testimonials:
This is the most important thing if you want a good ROI from your website through businesses. One of those few other things that people overlook but hold a great deal of value in any field. Businesses are run by reputation. If you manage to maintain a great reputation as a business in a particular field, your worth and efforts would spread even with a little or no publicity. That would happen when your clients you’ve served vouch for you. Other clients would believe what the experienced clients have to testify. Hence, they go with the words of the clients and this eventually increases your prospects to an entire level.
If you need high-end professionals who have a long experience in digital marketing to promote your website for a better ROI, then visit here.
Well, to begin with, I’d like to tell there’s always a reason why I chose my words the way I do. There’s a pretty good reason why I used the word millennials. It’s because people in that age gap has been ruling over every social media. Whether if it is Instagram or Facebook or Snapchat, you name it. This makes them stay longer hours over the phone and that’s where the right companies make the most of!
Credits: comScore
Mobile marketing is a big thing because it’s something that one can’t get easily rid of. So when you see an ad on tv, you can just skip the channel or go, do something else. But on a mobile phone, it’s like you’re stuck to it. You hold them with both your hands and enthusiastically watch whatever you wanted to. A few seconds of ads wouldn’t make you skip to some other app. So, you tend to stick with the same application! That makes mobile marketing one of the most efficient one.
So, what are the different types of mobile marketing that we usually see around?
SMS Marketing:
Well, I don’t think anyone is alien to this kind of marketing. Every mobile user is familiar with all those annoying texts we get. Sometimes they cross the line and set multiple texts that we can’t really take. But what do we do? We still read all those messages in fear of missing out on some important messages. Haha! that’s a win for the advertisers and that’s how SMS marketing is still a big thing in the marketing industry. According to a survey, about 68% of the major companies still think that SMS marketing is a huge boon for the marketing of any company. It’s also an easier mode of communication between a company and its customers. So yeah, it’s here to stay!
MMS Marketing:
Well, this kind of marketing is quite popular in the western and north Asian countries but not really in countries like India. Does that make it any less important? Nope! It’s still as important as advertising on websites for multiple companies. Marketing through image, videos and audio is better than a text any day, so would you really expect brands to stop utilizing this easy to access and straight to the customer feature? A strict no! So this is one of the great ways of brands to endorse their new features and updates.
Advertisements on applications:
One more annoying thing in our daily lives but still can we resist? Almost 80% of the applications are filled with such kind of advertisements. Sometimes they block the work you’ve been doing and sometimes they don’t. These are usually found in the applications where you’re not asked to paid or if you’re using a free version of the application. It’s a way for developers to encash and get a good ROI(Return On Investment).
Advertisements on games:
Have you ever played a game on your mobile phones and once you finish a level or your character gets killed somewhere and suddenly an advertisement pops up! It takes about a minute or less of time but feels like ages. In that boring moment, all you could do is wait for the advertisement to finish. That is when they catch your eye and make you download the application.
QR codes:
You must have been to inox or PVR. If you have, you must have noticed some black and white rectangle boxes in the front of your seat. It’s the QR code. It’s an easy way for someone to visit a website and make a purchase. This feature is essential as one can’t go on typing the whole link.
Proximity-based Marketing:
The balance messages you get or momentary telecommunication ads you get as a pop up on your phone, come under this kind of marketing! These are not as annoying, as they don’t stay on your screen for long but yeah they could pop up while you’re in the middle of something important. Hence, these kinds of advertisements are not fondly encouraged.
Voice Mail:
This again isn’t found often in Indian marketing but western countries get a handful of these. To be honest I’ve never experienced one of these but in my knowledge, reading from other sources I’ve come to understand that this can get annoying but still is quite productive for the advertising companies.
Telephonic Marketing:
Remember a few years ago when the advertising companies had the similar number as that of any phone number in India. Those were one irritating time in the field of telephonic marketing. You expect someone to call in order to talk something important and all of a sudden all you get is a call from a customer marketing executive. Since then the rules have changed and the marketing agencies had to stick to a certain pattern of numbers that could be easily figured out by the customers and would refuse to pick up or just cut the call.
What are its benefits?
These days a large fraction of the population has been accessing the contents over the internet through mobile phones. The portability helps us in using the internet anywhere and anytime. Increasing number mobile users lead to an increase of usage of internet and other contact modes. This eventually leads to the hike in Mobile marketing. Here are some reasons that would explain the importance of mobile marketing in these days:
1. On the go services:
People love to do things that are done in no time. They often look for service providers who could meet their needs and help them fulfil their requirements. A company can contact a user via mobile marketing techniques. Even a customer can easily send his/her feedback instantly.
2. Mobile is an undetachable part of us:
The only thing that we hold with us all the time is our mobile phone. For every little thing, the first thing you take out of your pockets is your mobile phone.
3. Your contact details are used by the stores:
Multiple stores that you might visit on a daily basis. They tend to use your mobile phone details to make sure they’re connected with you. This increases the customer brand relationship too.
4. Mobile search index is a primary choice of rankings:
Google makes website search engine rankings based on the mobile searches. More than the system based search results, mobile-based are preferred. This makes sure the users get a better view on both the kind of devices.
5. Importance of Mobile advertisement
Advertising on mobile sites or directly to mobile seems more effective in marketing.
Bottomline:
So I guess this is quite enough why mobile marketing is still the most burning way of marketing and is going to hold its fire on for quite some time!
You must have heard of digital marketing. Though it’s like a tiny thing, you don’t understand the real depth of it until you tend to get into this. Digital marketing is one of the top requirements before establishing any business. Any business needs marketing and out of all sources of marketing, digital marketing is the most important one. Why? Because people are more connected through the internet than by the calls or television. Hence, in the current generation, it’s quite important to have a sound knowledge of digital marketing, if you ever want to be an entrepreneur. Unless the business is a monopoly and has already been established well, it always needs marketing.
Let me take you through some of the websites, that’d help you in building a good future in digital marketing. These websites are not just to help you with your basics, but to also to help you get a strong position in the world of digital marketing.
If you tried looking for some information on digital marketing or SEO(Search Engine Optimization), on youtube or elsewhere, then you must have come across this man. He’s like a basic book for everyone who needs to learn digital marketing. This website would also tell you how to use different techniques to bring in more traffic to your website. More traffic means more trust and any company would be glad to do a business with you.
It is one website that one needs to come after they’ve developed their product and are ready to launch it into the market. HubSpot offers some of the best software for you to utilize as your marketing source. It also helps with the customer service applications for your website, so it’d be easier for your customers to communicate and interact with you.
Not just this, they even offer you different blogs and guides for you to go through. This will help you in understanding how the world of marketing works. If you’re not interested in their applications and software, you can just skip right to the part where a lot of information on Digital Marketing is provided.
If you want to understand the thought process of your potential customers then this is for you. Google AdWords provides you with all the information that you need under one roof. It has the analysis of everything you need to know. If you have enough patience, you can understand everything that is to know to attract the right customer at the right time.
All the analysis has been given for making it easier for you to attract whoever you want too. Understanding the analysis isn’t a hard thing either. So do visit this once you’re done understanding the basics, as this would help you in understanding the mindset, customers have.
Content marketing institute is a one-stop institute for all your content marketing tips. You can read various blogs on this that’d tell you how to go about content writing. Don’t underestimate the power of content writing as content writing is remarked as the most important factor in driving businesses to the company. When you write proper contents, people often start reading and sharing it. Once it’s liked by all, it’d bring more and more traffic to the website. Traffic increases the trust rate of any website. More the traffic, more is the trust generated for your website. Trust is all one needs to maintain the business.
This is the prime reason why many websites go bonkers for content writing. Hence, if you need to make your website famous, you need to learn to blog well and attract the required customers.
Four dots is more of a website analyzer. It analyzes your website and gives your website a rating. This helps people identify the things they are lacking in. Then, the website developers are supposed to work on this as this would lead to a better website rank. Better the website rank, better is the position on google search and traffic. This will help in getting a good number of audience to your website.
Digital marketing is not just about the blogs, but also about how you represent yourself in social media matters. Social media is one platform where you can go and publicize your product and if it’s done the right away, it’s going to spread like a rapid-fire and turn your product into an overnight success. That’s the power of social media. So never take the marketing in social media for granted and do visit this site, if you want further help or information on how to go about this. You can also analyze the results on how and from where the traffic is generated.
The one-stop destination for all the information on various trending things that can push your website to the desired state. This website offers information and service on various things like Startups Apps Gadgets Events and videos related to the same. Ample of new and updated articles are written such that if you manage to follow these, you’d understand every page you need to in the field of digital marketing.
If there’s another place like Tech Crunch where you can find the information to all the important things that you’d like to have for the information on how to maintain a website, then this is it. You don’t have to wait for a long time before you can get your hands on some good content and start developing your blog if you refer to this. This blog gives you information on how to maintain your website’s traffic and when and where to look for all the information you need.
One website, that is different from these all others and the one you need desperately to guide you right. It’s well said that failure is the road to success and experience is all one needs to make his/her mark. Similar is the thing with this, your story provides all that is necessary for an entrepreneur, which is about all other entrepreneur’s stories. These stories tell us the make and break of a company or an industry. All the experience these people have gained all through these years will be put in front of you with a click. What else could you ask for? Read multiple stories and take all the precautions those people failed to take.
For latest and more innovative ways to drive traffic to your website, this is the right website for you. Quick Sprout is known to have one of the best ideas and tricks one needs to make sure enough traffic is generated for your website. Go through the blog of this site and you’ll understand why I said what I said.
Credits: Public Domain Pictures
Note:
These are just a few websites that you need to visit on a regular basis, to make yourself a better digital marketer. Reading all these one after the other might get you bored or might not give you a full scope of the real world scenario. So, in such cases, I’d suggest you follow few of these famous bloggers who are known experts in digital marketing.
Other than following these coveted experts, you can also follow these communities to have your doubts cleared on a regular basis and for ideas sharing among the other digital marketing aspirants.
All these information are for the learners. If you’d like an easy way to get all these done for you, then do visit our homepage and we’ll help you with all this in no time. Visit here.
How do you make your website famous? By rushing on to the top of the google search, whenever someone tries to search for anything related to your field. This is not going to happen unless you learn every little trick of SEO.
SEO(Search Engine Optimization) is a process wherein people tend to extend their reach towards the readers in order to grab their attention. When a content is written, one needs to make sure that the content has all that it takes to enlighten the reader. The reader must be able to easily find whatever he needs and should be directed to the appropriate links if the whole data can’t be written under the same content. Let’s dig a little deeper and learn how the search engines operate because if you need to learn the tricks you need to know its every root as well as possible.
What Actually Works for Driving Traffic from Search Engines?
You’re not alien to the fact that the most used search engine is Google. To be honest some of us don’t even know if any else search engine exists. Such is the reign of Google in the search engine field. Every search engine has a different way of positioning its websites on top. The better your keywords and other SEO tactics are the more the chances.
Doesn’t matter which search engine you use, search results are dynamic and they go on changing on a continuous basis. Google keeps on updating its methods of ranking its website. So with such dynamic process, one should never rely on any SEO software as the change is quite difficult to predict.
So how does this work? How do you think Google determines which pages to show in response to whatever users look for? How do you get this traffic that is of utmost importance towards you?
Google’s algorithm is extremely complex, and I’ll share some links for anyone looking to dive deeper into how Google ranks sites at the end of this section, but at an extremely high level:
Google basically looks for the high quality with a good amount of content that meets the requirements of the user. They determine relevance by “crawling” (or reading) your website’s content and evaluating (algorithmically) whether that content is relevant to what the searcher is looking for, mostly based on the keywords it contains.
There are numerous ways in which Google determines which website to rank first, but most of all it looks up how many websites take your website’s link as reference. To put it extremely simply: If the only sites that link to your blue widget site are blogs that no one else on the Web has linked to, and my blue widget site gets links from trusted places that are linked to frequently, like CNN.com, my site will be more trusted (and assumed to be higher quality) than yours.
Increasingly, additional elements are being weighed by Google’s algorithm to determine where your site will rank, such as: How often do users come to your sites, how engaged can you keep your readers, are they visiting any other website for further information or are they satisfied with what they find on your page. Your site’s loading speed and “mobile friendliness”
How unique is your content and how determined are you in providing a diverse kind of articles for the enlightenment of your customers? Every little thing matters in SEO. So to make it simple, being honest and humble towards your readers would be the best bet for you to receive the number of readers.
In order to rank higher, you can follow tips from different websites as each website provides different innovative ways, I’ll be attaching a few of them at the end of this paragraph. Let me tell you some of the very basic things that every website is going to tell you. Make sure the keywords are entered right. You need to know the most frequent searches. Provide links to other websites if you think they have explained it better or have a different mode of explanation. Content sharing is always helpful. If you’re good enough in finding the source of the website. That is a different way in which people would love to visit your website as you’d be good not in just providing the content but also directing the readers towards the pages where you can find a better explanation.
Make sure to not go with the black hat tricks and stick to your ethics. Using black hat techniques will not only lead you to lose your potential customers but would also have your contents at risk. The key things to follow in SEO are mentioned below:
1) Follow the trends and stay updated all the time
2) Attract customers by showing the kind of exposure you have on what you do.
3) Be ethical and don’t follow black hat tricks like backlinking or keyword stuffing.
4) Make sure when the readers read your content they don’t have to find anything else out of your page.
Infographics:
Infographics are the most feasible and easy way to express some good information. People get attracted to the brighter version of explanation and they tend to understand the pictorial representation when compared to the usual generic typed information. So putting the norms of cliched text aside try and decorate your content with some efficient and easy to understand infographics so that as soon as a reader enters your website he gets a vibe of interest because as long as the vibes in a website are positive, people learn better. It is a known fact that pictures are way better modes of information understanding.
There’s a wonderful theory behind the same. Whenever you read something the chances of you understanding and retaining in your hand is relatively very lower when compared to a situation where someone explains you a story. Our imagination skills work far better when it comes to storytelling or understanding something through pictures. Hence, if you inculcate the habit of using infographics in your pictures, you tend to attract a number of customers as it makes easy for them to understand whatever you’re trying to sell.
According to research compiled by 3M, the corporation behind Post-it Notes, visuals are processed 60,000 times faster than text, which means you can paint a picture for your audience much faster with an actual picture. It’s no surprise then that HubSpot’s social media scientist Dan Zarrella found tweets with images are 94% more likely to be retweeted than tweets without.
Some of the tools through which you can create infographics are: Canva, Edrawsoft, and Venngage
Have you ever observed how your eyes are directly attracted when some funny face or other funny picture comes in front of you? Let us put 3-4 pictures in front of you. One with a written content, next with infographics and third with an image attached immediately above? I’m sure your eyes would dwell first on the image attached here. It’s human eyes’ basic tendency of finding the things that provide delight to their eyes or something which enlightens their mood.
When the emotion is already expressed it only takes your reading skills as you already understand the situation by the things present in the picture. This is something that hasn’t been used much because of the impression that it doesn’t sound very professional. But has proved to have some really good result, reason? Ask yourself which one would you be delighted to read?
So in this generation of informal knowledge transfer, I personally prefer even a business website to be as informal as needed. At the end of the day, a website has to publish some brain soothing things too in order to have a better reach towards all genres of their customers.
Pictorial Representation:
Unlike the points mentioned above, if you aren’t able to brainstorm a good idea or a good infographic picture to help you with the pictorial part, you could just put up some relevant picture that shows the exact similar situation and make sure that the picture represents the content and its information in the best possible way.
b) Social Media
Live video and stories:
Credits: Wired
This is the first most important part of this year’s marketing trend. Just a couple of minutes on live video would grab millions of fan’s attention and occasional things like these tend to stack up in our brains for a long time. You don’t need to pay huge amounts of money to the celebrities as this could just be done by them sitting right at home. You can also use the fame of insta-celebrities, one moment of their time could grab you some great number of viewers or customers. Scroll down to the next point to read further about this.
Just as mentioned earlier, the same way in the picture above you can see this insta-celebrity Jazmine Garcia posing with a product that she has been paid to promote, this is how small or medium scale industries could go about if they really want to increase the reach of their products.
Multiple people around the world who basically are famous on social media tend to use their fame as an opportunity and promote market of various products. These people have some really good potential followers and would charge way times lesser than the celebrities. So your product reach will be high and similarly, you would get to spend a relatively very low amount.
Youtube:
Youtube is the second most used search engine after Google and you know how many of us tend to visit the website on a daily basis. These days whenever someone hears about anything, all they do is go to youtube rather than Google, because it’s no hidden fact that video explanations are less stressful, less time consuming and easy to understand. You can just post your advertisement before the video begins. People have no better option than to go through these videos to get into the part they actually came for as there is no possibility of forwarding them. This might seem like a force-feeding but people are so addicted to youtube that they don’t even care about it. Youtube is not going to go extinct any time sooner, hence youtube ads are another better way of attracting and letting the potential consumer or client learn about your business.
c) Giveaways:
Who wouldn’t enjoy some free stuff? People go and create multiple accounts if there’s a possibility of earning even as low as a 20 rs when there’s a signup bonus. If the amount is large you can still garner a lot of popularity. So rather than spending millions on celebrities, you would rather just use different ways of attracting the consumers towards you by offering them so giveaways.
Let me give you a strategy for the same. Ask people to like and share your Facebook page wherein you sell your products or do your business and let them know that first certain number of customers would be awarded a certain amount. That’d attract some good number of customers and users to your page and in order to keep the customers from unliking the page, offer them a scheme of a certain number of lucky people winning gifts in the form of cash or products.
The basic things to keep in mind before you implement all these things:
1) Do what you say, say what you do, because any business is always all about trust. Until you prove your efficiency no one’s going to invest in you.
2) Be ethical and honest. This might lead to a slow growth but eventually, this would lead to a great respect in the society and respected people are always chosen first.
3) Be a critic, yes, but choose not to be something that spreads hate or negativity. Treat every single person even if a client or not with all due respect. You will be returned the favor one way or the other.
4) Don’t let them see you like you’re all about business.
5) Concern for the customer’s or reader’s need should be your first priority.
6) Empathize more, know about your circle and reach of your customers a bit more
If you are confused and wondering how do marketers choose their digital marketing agency? No need to worry because there are a lot of other marketers and businesses are there also who are also confused enough about how to choose a digital marketing company!
The first thing that should pop-up in your mind while you go for an online marketing why you are choosing this digital platform? And on what digital way you are going to endorse your business? Digital marketing has become a trending way of utilizing the internet platform for the marketing or for the endorsing purpose.
Now the digital marketing platform has become so wide and is reaching to so many peoples that it has become a crucial part for every business to advertise the business and to grab the attention of a lot of people to their business websites. As the need to know the digital marketing has increased the people knowing this and establishing their own companies for the digital marketing purpose has increased. And in between all these comes the most difficult task how to choose the digital marketing company?
To make your work easy and more feasible we have written or pointed out some important steps that you should keep in mind while looking out for digital marketing agency:
EXPLAIN ABOUT YOUR EXPECTATION CLEARLY FROM THE CAMPAIGN: always make a list of all the things that you want from the marketing campaign and that you want your digital marketing agency should work upon. And include all the services that you want your digital company should work on. Before that your internal marketing team should check the list and differentiate it from what work can be done in-house and which should be outsourced. And if the digital marketing work has been distributed among the in-house and outsources you should be aware of how they are coordinating with each other. The services which a digital marketing agency usually offers:
Web designing and developing.
Email marketing
Social media marketing
Search engine optimization
Search engine marketing
Online advertising(PPC, Adwords, Facebook ADs)
Content developing or blogging
Along with all these, you should be aware of the fact that all these strategies will be successful only when they are able to reach to the audience. And to accomplish your objective it should your keen focus should be also on the following points:
Should attract the relevant traffic
Creating a brand awareness
Creating leads and converting them into effective customers
It is always preferred to have a long-term relationship with a digital marketing agency. As different digital agencies have their own in-house rules and regulations and tactics to accomplish the task if you keep on changing the digital marketing company it will be affecting your digital campaign. And even it takes a long time to cope-up and interacts with the new team. So, hiring the best digital marketing company becomes very important for any company as a long-term relationship can be maintained between both the companies.
As you will be working with a digital company for a long period of time then it becomes very easy for the digital firm to understand what are your needs? What do you expect? Working for long helps in getting necessary and the company would be working effectively towards your campaign to deliver the best to you. And an experienced and well trained in digital platform company will perform the best and deliver you the best by crafting the best strategy for your campaign.
Always check for your requirement and go according to that because there are a lot of agencies that are available in different sizes and shape and being specialized in a particular job. You have to check and filter it out which company you have to go for and you have to choose if you want a small group of people working on it or a big company people. It doesn’t only depend on how many people are working on your campaign you should also take into account how efficiently they are working for digital marketing is not an easy task to be done. A perfectly passionate and creative team can help you generate a lot of leads to your business.
BACKGROUND RESEARCH OF THE COMPANY: you have to dig deep to check the background of the company and to know how effectively the company works and is it able to deliver the relevant results to the customers. The furthermost important thing to check the Reviews, it is a very important step to remember while looking for a digital marketing company.
And the most trusted way for looking the rankings is the google rankings that pops-up as you search in the browser for that company. Other than Google there are numerous other sites which provide the insights, reviews, rankings, pros and cons about the company from people’s perspective. This digging into the company profile takes some time but it is good because it can give you a full view of the company other than what the company has to say about it. You can easily know the capabilities, how effective their work is, how they work, the quality of their work etc.
And even you can get to know their staff if you use LinkedIn for this purpose from which you can effectively know what is the working environment, how the company deals pressure, how the management is working etc.
Check the company sites and the social media sites of the company and check how people are following it what is the feedback they are getting. And see what the people have to say about it. Whereas it would be advantageous if you follow the company in the Twitter rather than Facebook because in Facebook there is a provision to clear all the comments that are negative but on the contrary, there are no such provisions for deleting the retweets. So it is preferred to follow their twitter sites and the customer’s comments on it.
Always cross check the agencies with the trade associations, Google comes as a savior to you for this as you can easily check about the company in Search engine and even you can check their website and can see how effective it is what are the portfolios they are working for and what are the companies they have already served for. And what are the reviews given by the customers about their work? And how it has improved their work. And while going through the website the important thing to keep in mind is how they have designed their website and what the unique thing that you can see in their website, not in any other websites and how they have maintained their blog who are the guest writers in it. Are the blogs and all write-ups on the blog are catchy and unique.
Check out for their competitive companies and then what is the difference between both the companies and what is the specialties of this company that is not there in their company. What is the difference in the ideas and the strategies that are incorporated by this company and not by all other company? And what makes this company stand where it is and why others are not there.
Check all the portfolio’s and the assignments completed by the company and compare what is the uniqueness and the catchy thing they have done to it. Because portfolios are the proof which tells us about the capabilities of the company and the potentiality of the company.
The recommendation is something which tells that the company is the has great reach and a lot of talent in it. Recommendations or the referrals basically mean your customer loves your work and recommend you to some other company to accomplish their works. Which shows you how effective is your work.
What are the tools and the certification they have got because most of the companies will have google and bing logo if they have the certification from the both! Whereas some agencies will have the logos of the paid tools. Which shows what are the advanced tools they are using.
Check for the clients who also hail from the same business background or from same business as you do. Cross check with them how they got the service and was it worth it or not. And was the business strategy was a success or not and helped them in gaining the profits.
ASK THE REQUEST FOR PURPOSE(RFP): Then comes the most important step ask them to send the Request for Proposal (RFP). This is the next step after you chose your right company for yourself, it basically tells more about their company and about the objectives that you want from them and the financial investments that you need to do in your business. It should keep a very realistic scope because you know the best what your company is all about and what the people you are targeting and what is the demographic regions. A good RFP includes the following things:
The positioning of your business and background
A summary of the works that have been accomplished.
Target customer details
Budget
Timelines by when they can complete the task
Details of the contacts for more clarification
Whereas the process of choosing the best digital marketing agency for your work to accomplish is really a great hectic task and which requires a lot of patience to research a good digital marketing agency. And even follows certain procedures to accomplish all the task. Patience is the only answer to all these.
