The scope of Digital Marketing has improved a lot, and some people are choosing this platform to contact. People are turning towards digital marketing for making a career in it, but having a top Digital Marketing Strategy and having a healthy marketing plan to raise your business is essential. This article will help you getting you better know about digital marketing if you want to have a career in it.
How do I start a career in digital marketing?
First and the foremost thing is to make your self mentally strong enough that you are going into a trade all by yourself and have not taken any decision forcefully. This thing is not just for digital marketing it everyone should implement it in every sector that you are opting.
If you have made up your mind to start a career in digital marketing, then I would suggest you to first go for a course in Digital Marketing. The curriculum for digital marketing is available these days in a lot of places, on the other hand, you can even opt for an Online digital marketing course.
Some of the best online digital marketing courses which are available in the whole world, and which you can opt from anywhere are Simplilearn, Udemy, Coursera. These are some of the renowned and the best website which will help you in getting the best digital marketing training.
Source: Coursera
Source: simplilearn
Source: Udemy
All the online sites even provide you the certification that is necessary. However, with the help of this website you can also clear the Google AdWords or Google Ads certification.
As these days the Google Ads certification is significant if you go for an interview for the digital marketer job. After completing the digital marketing course and before going for the job-interview try to do some practical work or its always better to go for an internship. This will give you in-depth knowledge about the things that you learned in course. When you for the job after this you can see the application and get a more comprehensive overview.
Source: Google
What are the types of digital marketing?
SMM
Social media marketing or SMM concentrates only on the social media sites. SMM means using the social media platform to promote the products and the services. This includes sharing the information, engaging a lot of people who are also known as followers. Sharing all these information in front of all the followers, partners is a way of promoting the brand it is one of the top digital marketing strategies.
It is a place where the brand can concentrate only on the targeted audience and increase brand awareness among the people. While you have to be very careful when you are using a social media site, we should all the pros and cons of it and abide by all the rules and regulations of the social media site. At a time concentrate only on one social media platform unless you become an expert in it.
SEO
Search engine optimization or SEO it is responsible for getting traffic to your website or webpage. It is a process in which it optimizes the content in the site and makes the website visible in the Google Search Result Page. The search engine decides which website to show first when we search for a particular keyword or term; it shows all the site with the same keyword. Eventually, SEO has a lot of stuff to do from selecting the top keywords to inserting it correctly in the content, so when Google Searches for the keyword, the page gets displayed.
There is always a strong and deep connection between the content marketer, SEO, and SMM all these three have to work hand in hand.
SEM
SEO is the unpaid traffic that he gathers from the posts and website searches. SEM which means Search Engine Marketing it is for paid traffic who collects all the traffic from the Search Engine. The most common form of Search Engine Marketing that we all use if the Google AdWords which is way is said to be the most used and searched search engine.
In SEM, the marketer has to pay a certain amount to the search engine so that the search engine will show the particular ad in different places. You can even say that SEM is a form of Pay-per-click.
CONTENT MARKETING
When coming to Content marketing, it is an art it is the most important thing that a brand should contain. Just by using the content marketing methods you can influence the customers to buy the products or take your services it is the storytelling method which will bring you many audiences. This step will always give you a lot of profits only; it helps in building relations with the customers and assists in developing a bond with them rather than remaining as an advertiser.
To have in-depth knowledge about Content Marketing and its strategies you can check about it from here.
PPC
As we mentioned above that PPC or pay-per-click is a type of SEM marketing. Here the marketer spends a certain amount to the search engine whenever someone clicked in the AD and redirected to the website. Not just the search engine almost all the social media sites even offer the paid advertisement option. If you opt for this option in the social media site, then all the target customers will get the notification of this AD
EMAIL MARKETING
If you are wondering for one of the most used channels for digital marketing, then it is non-other than Email marketing. It sends regular updates to the subscribers about the latest things, discounts, exclusive offers, etc. If you post the regular updates to the users, this will gradually increase the bond between the users and the users will slowly convert to the permanent users.
It works the best when you have a bunch of subscribers whom you have raised and nurtured, sending personalized emails will make them feel special.
AFFILIATE MARKETING
Then comes Affiliate marketing, it is a type of digital marketing which is based on performance. It is opposite to PPC marketing because in affiliate marketing we don’t have to pay for each click done by the users instead it pays for the conversion. We have to spend a certain amount only when a viewer transforms into a customer or buyer. Here, the rates are usually high but the returns are assured and good in number, as well as the risks here, is very low because the marketer has only to pay when he gets the conversion.
What skills do you need for digital marketing?
If you have a question in your mind about “How can I be the best digital marketer?” then the solution is below we mention you the crucial traits that you should possess to be the best digital marketer.
TRENDING TOPICS
The crucial thing that every person who wants to be in digital marketing, should be to have that is being in touch with all the trending activities. A digital marketer should always keep himself well versed with the new things and technologies that are in the marketing. The person should know everything about the latest things that are going on and plan the strategies according to that. When you go for an interview, and you don’t have knowledge about trending topics for sure, it is your loss. So also make yourself updated with new techniques.
CREATIVITY
To develop a top digital marketing strategy it requires both the creative thinking mixed with analytical thinking. So, usually, people search for those who have both and can handle both together. Many of the new candidates only concentrate about only one or the either but not both but it is the high time to realize that having both “art and science” hand in hand works wonders, and people having this skill gets selected immediately.
DEEPER KNOWLEDGE
In digital marketing whatever field you chose you should have in-depth knowledge about the thing. Having a more profound knowledge about the subject will always help you, and when you are in an interview, your experience in the particular issue will still rescue and grab you the job.
EXECUTION AND ANALYZING
Owning great marketing skills will drive you a lot of lead generations. The best ability that a marketer should always possess is the execution of a specific task and then analyzing the job whether it will work or not and what will be its reach. These are two critical things in any of the marketing campaigns. A marketer should always first analyze the whole campaign list out all the pros and cons and then execute it accordingly. This is the most significant sign of a best Digital Marketer.
Does digital marketing pay well?
Source: LinkedIn
Yes, digital marketing has a good pay scale depending on your skills. Like all other jobs in different sectors, digital marketing jobs also have a good pay scale. The salaries in digital marketing may vary from place to place and also depends upon the companies you want to join.
Source: Statista
As digital marketing is becoming huge and a lot of people are using the digital platform for various uses. Above graph shows the increased users in the digital platform, this is the main reason why people are relying more on digital media and why this is creating a lot of jobs in the digital media.
The following are the jobs in Digital marketing sector with the salaries.
Content marketer – 1.2 LPA-12 LPA
SEO- 1.8 LPA to 24 LPA
Digital marketing executive- 3.5 LPA to 24 LPA
SEM- 1.8 LPA to 18 LPA
Digital marketing manager – 4.2 LPA to 18 LPA
Social Media Marketing Expert- 4 LPA to 4.5 LPA
Digital marketer- 4.5 LPA to 12 LPA
Analytics- 6.5 LPA to 10 LPA
All these are expected salaries in the digital marketing sector. The salaries are not restricted just to this point it may vary depending upon the company.
How do you create a digital strategy?
Creating a top digital marketing strategy is very important if you have a business in digital media. To improve your business and to know your target is essential, below we mention some points which will help you strengthen your marketing strategy.
KNOW YOUR GOALS
Before you go for any plans and strategies, get yourself clear with Goals that you want to reach. You have to dig deeper into the topic and know about the goal you want to achieve. Having a clear view of your Goal, 25% of your work becomes very easy. Maybe you plan for a 100 customers there are a lot of chances that it may increase to 500 subscribers. Knowing your goal and having a clear view of it will help.
HAVE A CONTENT STRATEGY
According to the latest reports, 25-50% of the people in digital marketing want to spend more time content strategy. It may be the emails, blogs, social media or video contents any type but content marketing has become more important and crucial as these days the internet is just bursting with content marketing in all the place. Therefore, content marketing is a driving strategy for digital marketing.
MAINTAIN A CALENDAR
Once you know what type of work that you want to do, it is better to build a calendar or a timeline which keeps you tracked in every step. You will have a lot of work to do or content to follow there will be a lot of things that you have to analyze and follow. It must contain details about the content formats, benchmarks, deadlines, channels.
KNOW YOUR CHANNEL
For a business, the omnichannel is very good to follow. However, the reality is that different digital marketing agencies require different channels for the industry. This step is essential to filter what is needed for your company and what is not so you can target those customers who are turning up to be your target customer.
Keynotes
So, these are some of the critical things that are necessary for a building a good digital marketing strategy which helps to build you a robust digital marketing plan for your company. Always think about all the pros and cons and plan wisely about the work that you are going it. Have a vision of your goal and try hard to achieve it.
If you have any doubts regarding the planning the digital marketing strategy then you can comment us below or can also contact us, we will be delighted to help you.
Consistency is the pillar of the making your mark as a brand. It should be like if you are searching for something that is your favorite stuff, then people should be able to find you. Brand Guidelines is an essential tool which helps in establishing your brand name. A branding guideline is a document that is the key which allows the content makers to impart a positive message to your crowd, so it’s an extraordinary resource for making predictable, on-mark content.
It takes a lot of time to create a logo, perfect message, website for any company. There is a vast brainstorming involved while curating the notes, logo which is the primary requirement for any company and of course the site it consists of a lot of creative work. Even the messages that you need for your website which should be catchy and attractive also requires a lot of time to think about the taglines, relevant words that are effective. Rules and Regulation creating involves a lot of stuff in it which is all yours. However, none of this will be consistent and will stay long with you if you don’t have proper guidelines.
What are the brand guidelines?
The brand Guidelines are a usually a set of rules and regulations that are set by a particular company on how to use the company assets or the branding elements. All the big companies MNC and industries follow these brand guidelines. The brand guidelines are a huge help for the designers, bloggers, writers and all those people who will copy your logo so that it helps in creating marketing material.
The Branding guidelines are the tools which have specific rules and regulations about how to the element of brands. Usually, the designers, writers, and anyone follow the Guidelines who get information from you and uses your brand name, logos or any information from your site. The Guidelines are always present in the form of the PDF or a page which is like a book. It tells more about your brand and how your brand works so that you will find your brand identity.
Why are brand guidelines important?
The brand guidelines are fundamental that defines how the elements in your brand that are present should be used. This shows how to work with your brand and can communicate with customers quickly.
Different elements should be unified to have an identity while connecting the different parts that identify your brand name, color, logo, and the typography. Branding guidelines help a lot in rebranding your self and the company name while you are establishing another branch of your company. It is also a way of maintaining communication between the customers and filter out the target customers in the whole bunch of customers.
Consistency
If you are a huge company, then whenever someone is visiting your site and want to use your brand name for any work they want. At, the point of time it is essential to have a set of rules and regulation that are strict enough this shows you professionality and that you are concerned about your brand. This also shows your consistency which makes the brands to be recognizable in the crowd on which the more amount of people will rely. It makes the viewers feel that your brand is genuine and takes all the pride in providing the strict rules and regulations.
Focused
While your company introduces new services and products, the brand name stretched way too much. By having a list of Rules and Guidelines, you can showcase a consistency to your customers but should have to keep a track on it with all the tools that work quickly and give the desired results in an instant.
Maintaining standard rules
The Style guide usually contains all of the information and all the rules and regulations about how to use all the elements that are present in your brand. Instructions include a lot of things, and one of the most important things is the logo and wordmark, in-depth about the logo and all the words, logo color, typography, logo spacing.
Try to create your brand identity if you already have then try to increase it to more. Rules even help the new employees because you may know about your brand inside out but the new employment may not.
Value
If you have a cohesive brand identity, then it enhances the perceived value of your brand. If you maintain the consistency, then your brand will behave more like the professional and reliable by having a good style guide which makes it immensely easier to preserve the quality and the integrity of the image of the brand.
Major corporate brand guidelines
We present you the brand guidelines of some of the major social media sites that people usually stay active on these days.
GOOGLE
You have to first enter into Google Permission where you can find different Guidelines for various sectors. Like you can see the guidelines for the Logos and the trademark, Rules for entertainment and media, Regulation for the Sponsorship and partnership, etc., similar to this every sector has its guidelines.
Basic, thing that people should always concentrate on is the Logos. The below image shows how the logo should be used. There should some gap maintained above, below and beside the logo. The minimum size should be 24 dp in height.
Source: Google
All the Google different types of the logo which should not be used in any cost is mentioned below which involves no different colors, no usage of old logos, etc.
Source: Google
The Google can only use Google G, Google Doodle, and merchandise. No one else can be able to use it.
Source: Google
Source: Google
You quickly get to know more about the Rules and regulation of Google you have to visit Google permission where you can find various sectors which you can read according to your requirement.
WHATSAPP
Below is the different type of the WhatsApp that should be used. The logo mentioned here are to be used as it is. Logos shouldn’t be distorted, or any other changes are not encouraged.
Source: WhatsApp
Source: WhatsApp
The Name WhatsApp when anyone used should always contain W as capital and A capital and must write together. The different ways people usually do use while writing, try your best to avoid these type of small mistakes which may lead WhatsApp to claim copyright infringement.
Source: WhatsApp
The color code should be maintained like mentioned below and should not beyond these colors.
Source: WhatsApp
Source: WhatsApp
However, you can take a screenshot but as just mentioned above and can take a screenshot for all the type of OS present.
What you can see below the WhatsApp logo should be used as it is, it should never be altered. Check the image down.
Source: WhatsApp
To know more about WhatsApp and WhatsApp rules and regulations you can get a full detail about it in WhatsApp brand guidelines.
TWITTER
Twitter is one such social media sites that are used by a lot of people all over the world. We just provided some of the basic guidelines of the Twitter. It is a potent symbol and worldwide utilized section — some rules and regulations that everyone should follow for sure.
You can see above the twitter logo and the spacing. The size of the logo must be minimum 16 pixels wide. There should be a clean and clear spacing for the logo. However, the space around the logo should be 150% of the width of the logo.
The logo for Twitter should either be blue on white or white on blue, and the integrity of the Twitter logo should be maintained. Changing the background to some other colors or image is not encouraged. Similarly, the changing in the color of the logo is not supported.
Source: Twitter
If you are writing any username or hashtag then should maintain the above format. This is a strict rule which everyone should follow for your username and hashtag.
Try to avoid all the mistakes that people usually do while using the Twitter logo. Below is the format which you must prevent strictly according to the Twitter Guidelines.
Source: Twitter
Source: Twitter
In Google, the detailed list of Twitter Rules and Regulations can be found you have to search Twitter guidelines here you will have everything in brief.
INSTAGRAM
Instagram has strict Rules and Guidelines while using the icons and symbols. However, the user can use only the images that are allowed by the Instagram which are mentioned below. Not just the Instagram icon when people can take the screenshot and use it when the Name Instagram should be kept consistent. The letter “I” should always be capital and the word Instagram should ever be written together and should not be written as Insta or gram, or we can’t even connect it with your brand name or any other name.
Source: Instagram
Source: Instagram
Like the example as mentioned above, the screenshot and the broadcast templates should be used. These some of the essential guidelines, to know more and all the Guidelines specified by Instagram follow the Instagram guidelines you can find all the rules there.
These are the guidelines of some of the important and mostly used Social media. Maybe you are violating some of the Guidelines please cross check and try to rectify it.
You can contact us any time you like to connect we are available 24*7 and will surely help in all the issues that you have.
Yet, another data security breaches of the Famous International Airways- The Cathay Pacific. Alas! This seems to have become a trend – yes we are talking about data security breaches and the frequency with which they are happening. Get up in the morn, switch on your TV, browse your favorite news channel, and in the highlights, you find fresh news related to a fresh data breach of big and famous multinational companies.
Alarmingly alarming! Yes indeed!
On October 24th, it was flash news that data related to Cathay Pacific Airways data had leaked. The news announced that some unknown hackers had got access to the details of the clients of Cathay Pacific, and the personal information of nearly 9.4 Million passengers was breached.
source: twitter
In its defense, Cathay Pacific said that initially, they did discover some suspicious activities in the network way back in March 2018 and started investigating it. In May 2018, they confirmed that a data breach had occurred and the personal information of passengers had been hacked.
After this incident, the airways informed about this huge data breach to the police. A thorough check took place, in which it was found that the personal data included information like passenger’ names, date of births, phone numbers, nationalities, email ids, addresses, passport details, identity numbers, travel histories, and the number of times they were contacted by the customer service. In the case of a frequent flyer, the membership details that he/ she had opted for – All these sensitive details of 9.4 million trusted passengers of the Cathay Pacific were leaked.
Further, Cathay Pacific made it clear that a total of 840,000 passport numbers were accessed, and 245,000 identity card numbers of the Hong Kong citizens were accessed. In addition to this, details related to 403 expired credit cards and 23 credit cards along with the CVV Numbers i.e. the card verification number had been leaked.
However, the company was clueless as to whether the data hacked was being misused. It is found that each passenger succumbed to a different kind of data breach, the combination of the data breach for every passenger was not the same. The IT system of the Cathay Pacific Airways was also affected, this was the reason why Cathay Pacific kept its flight operations far from it. Thus, this ensured no impact on the flight’s safety.
Cathay Pacific is still in the process of contacting the passengers who are affected by this data breach and has been explaining in detail that the account, though accessed completely by the hackers, none of the passwords were compromised on.
CEO of Cathay Pacific, Rupert Hogg, personally apologised to the affected people about the incident that took place. He assured the people that they have taken all preventive steps towards cybersecurity. They are working upon the issue with a leading security firm, to strengthen the security, He promised that nothing of this sort would take place in the future ever again.
Not only Cathay Pacific, few weeks before this incident, data of the British Airways also got leaked. Airways are not the only victims to these breaches. Various other social networking sites also faced these threatening data breaches. The recent data breach related to Facebook, where personal information pertaining to 50 million users got hacked, and password reset messages were sent to 90 million users.
Later on, another big news hit the screens – Alphabet shutting down Google+ in the near future, due to the recent data breach. Here, the information of 500,000 people was exposed, which was due to the vulnerability in the application.
After facing these many data security breaches, the first question that arises in the mind is, Are the people giving their important and personal information, so that it gets hacked? Obviously not! People should be more careful towards all the information they provide and have more security checks. Even while signing up, they should opt for all the security options. It is recommended to add your mail id and password manually, rather than inputting them automatically and include 2-3 security questions. These meticulous practices, will prevent such attacks to the personal information, to some extent at least.
Every morning, as soon as we wake up, we hear the alarming news about Data Security Breaches or the recent data breach that occurred or some MNC data that was breached or hacked. This is the scenario that occurs every second day. This causes a sense of insecurity in the minds of people and tends to scare them no end. People are now worried about the secured data that they provide in online media. People need to be extra cautious and extremely careful while providing their personal information and data in the digital platform.
What is data security breach?
Data Breach occurs when the personal data of a person gets accessed by some other person also known as a hacker. When the data of a person or an organisation geta accessed by these hackers without their knowledge, then the situation is referred to as data breach. The data which the hacker gets access to, is very sensitive and the personal information gets into the danger zone, when the hacker gets access to it. This threatening situation is possible in two different ways:
By the hacker personally accessing the computer or network of the user and stealing the sensitive data and files.
By the hacker, sitting at the comfort of his/her home and getting access to the target person’s computer data, or rather, by bypassing the network remotely and getting access to the desired data.
The second means i.e. by remotely having complete control over the data has become one of the most widely used techniques employed by the cyber hackers. This is one of the reasons for data breach – the data gets breached and the identity of the hackers is not known.
How data breach occur?
Below are some of the ways in which data breach occurs:
Background Research
The cyber hackers always carry out the background research and act accordingly. For any hacking to be a success, background research is mandatory. Importantly, the cyber hackers look for weaknesses or a weak link of the target person or the target company. When they find this weak link, they use it against the person or the company. In other ways, this is the strength that the cyber hackers get and they use this for data breaching.
Take Action
The cybercriminal slowly comes in contact with the users’ system or network and gains an upper hand on it. First, he/she tries to make a contact in the social media site of the user, then slowly digs into the details and gets full access to the user data. The time of the attack is not sudden, instead, it is very slow and he/she obtains the full data of the target user or the company.
Attack on Network or Social
When a hacker gets access to the company’s infrastructure, system, applications and also gets a hang of all the weakness of the company, he/she filtrates them to get access to the company completely. This is a network attack. On the other hand, social attack means tricking the employees of a particular organisation and getting all the data from him/her, like extracting information about- “How to get access to the organisation network?” This can lead to a situation wherein the employee is tricked and his/her user credentials are taken. They may even be asked to provide access to the attachments. This is a strategic malicious move, that can lead to a data breach in an indirect way.
Exfiltration
Once the hacker gets complete access to one system in the network of the organisation, he/she can easily attack the whole company’s software system and gather all the essential and confidential data. If the hacker gets all the data successfully without any hurdles, then the mission of the hacker is accomplished. The company’s data is hacked and the data breach is successful.
Few of the biggest data breaches of the decade:
Below mentioned companies faced some of the biggest data breaches of the era:
Yahoo Security Breach
In the year 2013, a lot of Yahoo accounts-approximately 3 billion were hacked. Yes, you heard it right – 3 billion Yahoo accounts were hacked. It is considered as the biggest data breach of this era. All the users, of Yahoo, were affected by this data breach. The reason behind this mishap, has not yet been found. The US government suspect Russia to be the hacker behind this breach.
eBay
On March 2014, around 145 million customers of eBay received an email to change the password or reset the password. The data breach usually includes encrypted passwords that connect directly to the personal information of the person. Like all other data breaches, the cybercriminals got access to the users to account through the stolen login credentials. The twist here is, the hackers didn’t gather the credentials from the users, whereas they got it from the employees of eBay. Thankfully, the payment option of the users was safe, as it was linked to PayPal, which needed an encrypted password for completing the transaction. So, the users were just asked to change their passwords.
Equifax Security Breach
The Credit Bureau, Equifax was breached in the year 2017, due to which 143 million Americans and many other people from different countries got affected. The unique identities of thousands of people were stolen. Data Breach in Equifax took place several months before it was announced publicly. Equifax had a vulnerable open source software “Apache Struts”, from where the hackers got easy access to the customers’ accounts.
Facebook
The recent data breach that took place was in September this year, when the world’s most used social media site, Facebook got hacked. Around 50 million Facebook accounts were hacked all over the world and 90 million people were sent emails for password resets. This was caused due to some technical glitches at Facebook’s end. Through this, hackers gained access to the private and confidential data of the users. The European Government has taken strict action against it, Facebook had to face the trial in the court and CEO of Facebook, Mark Zuckerberg had to be present in the court trials to testify himself.
Google+
The most recent one, on October 9th, Alphabet, announced that they are going to shut down Google+ soon. This was after the incidence of the data of 500,000 people being exposed. The reason here also was similar – the data got leaked because of the vulnerability in the application which made it easy to gain access for the hackers and the app developers to get into the personal data of the users and exploit it. The data actually was leaked earlier in March 2018, but it was reportedly leaked in October 2018. After a thorough check with the Google employees, it was found that the developers had no clue about it. Presently, all the user data is safe. Following this, a news came that the Google+ will soon be shut-down by Alphabet.
Social media outrages
All these kinds of data breach and the recent data breach that keep surfacing every now and then, make people worry about their valuable personal and sensitive information. People now are facing a big dilemma whether to feel secure with these digital sites or to avoid these sites.
October 16th morning-6:41 EDT: YouTube was down and the network was lost for almost two hours. Not only YouTube, Slack – a professional site for office usage got network Glitches on June 27th this year and lost its network for almost three hours, and people were not able to connect to their workplaces. Those three hours were said to be the most difficult time for the employees and the organisations.
What are all these things leading us to? Whether to believe social media or not? In my view, the data which is much sensitive and important should not be shared in any social platform. Instead, it should be kept at a place where the information would be safe. To secure your social media site, always use several options like double check while login, having security questions, connect to email and access only when scrupulously checked by you. These steps will help in making your information safe in the social media or in the digital platform.
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