There would be no saying no if we say that the marketing strategies in the digital platform are growing like anything from the past 10-15 years there has been a huge increase in the online marketing platform. The businesses are more opting for the online platform than following the traditional marketing format. Traditional marketing platform is usually very expensive and costly which was not easy for every company to afford. Moreover, the digital marketing platform is cost-effective and open to all irrespective of what and how big their company is.
It has opened a lot of channels and routes for marketing so that the customers get spoilt by the different choices provided to them. These services have brought a lot scope for the people in professional aspects creating a lot of job opportunities for experienced and as well as for freshers. The posts like the digital marketing executives/managers/ associates, social media marketers/executives/ associates etc.
As everyone is turning towards the digital marketing side the requirement of the employees in digital marketing is very high. And learning the digital marketing course is very useful for anyone who wants to explore in digital media and it is the most trending and booming jobs nowadays. For any individual who wants a career in this digital background will surely have a bright future.
HOW WILL DIGITAL MARKETING HELP TO BUILD A CAREER?
Usually, people watch other people on the social media and think that its very easy to go trending and viral on the digital platform. Then you are mistaken it is one of the difficult tasks for completing these task people come to the digital marketing service providing agencies which eases their work and helps in building a trending content for them in the digital platform.
Sometimes people do research about “Digital marketing” and its Tool in the Google like the Google Analytics, Google Adwords, Webmaster etc and do a thorough research on the digital marketing tactics by readings some blogs, articles, watching youtube videos etc. and they feel like now they became experts in digital marketing field which is the biggest misconception of anybody if he/she thinks like that.
Even there are agencies who sway people by giving false hopes and fraudulent promises to make people experts in digital marketing and portray themselves as the best digital marketing service or course provider instead they are the digital marketing impostors they show the access to the tools, templates, website etc. which is all useless because there are a lot of free tools available in the internet and are very simple and easy to use. That is when you should understand that it is a trap and you should not fall for it.
Communicating is one of the important factors of the digital marketing service because whatever you may be knowing and working in Google analytics until you communicate you can’t get the audience’s and all your services would be crushing. And be updated with the present trends, patterns, and insights no matter whatever data or companies you are working with which helps you to enhance the leads in business.
And a best digital marketing course providing tutorials will make sure and keep in mind to avoid all these kind of mistakes instead will give right guidelines, do time to time reality check, most importantly keeping grounded.
How to achieve it? Only by having a strong foundation in digital marketing fundamentals.
In any digital marketing course which provides the best coaching will always start from the basics, concepts explain them nicely and then goes to expand those concepts in the vast arena of the digital marketing. By this exposure, you get to basics of digital marketing easily not only that but you will get to learn all the shades involved in digital marketing which will help you in applying these techniques in the longer run and larger framework. And all this can be achieved in the longer run when trained by an expert trainer in digital marketing field, who would be able to incorporate the best course material and lacing a lot of real-life examples and should access a lot of practice examples and real-life live works undertaken because from real-life examples only people get to know what is deep inside the campaign and can know how the actual digital marketing strategies works.
When you will get to know the correct strategy to accompany the digital marketing campaign you will be the king of your specialized sector. And moreover will maintain the conceptualized and glory of your digital marketing campaigns.
HOW TO KNOW WHICH IS THE BEST DIGITAL MARKETING COURSE FOR YOU?
The most important thing to remember there is no secret formula to learn digital marketing or there is no 2-3 days digital marketing course. If you think that you will land you somewhere, where they will provide you with some digital marketing secret tricks then you are in a big misconception.
There are always certain steps which are required to be followed to achieve something. And below are some of the major things so should check on while choosing a digital marketing course providing institution:
REPUTATION OF THE INSTITUTION: this is where everything starts from the reputation of the institution you are willing to go for because a reputed institute will always focus on the course provides, want you to gain knowledge and would also want you to perceive candidature in the market.
Below is some question which should pop-up while choosing an institution:
How old is the institution? What are achievements of the institution? What is its journey?
How wonderfully has it been grown?
What is the profile of the institution? What the alumni have to say about the institution?
Does this institution have license and accreditation to run the coaching class?
REVIEWS: ALWAYS CHECK BEFORE JOINING: digital marketing it self-means going online on the internet platform. In digital platform people always have to maintain their business reputation and online platforms allows the users to give reviews, comments, suggestions and the ad makers always have to maintain their reputation. Because they can the bad reviews and negative comments on the online platform which may lead to bouncing back of the customers. Because people nowadays rely more on reviews and comments then what they see.
FACULTY OF THE COURSE: the most important thing for any type of course not only the digital marketing, whatever course you may go for always check how good are the faculties because they are the only medium from which the students gain the knowledge. Everything falls apart when the time comes to chose the faculty the institute may be the top class, with well-crafted courses provide, and nicely templated syllabus provided everything tears apart if you don’t get those best trainers who can make everything easy for you. Doing a background verification with the alumni is the best thing to resolve it. Because good indicators can show you a clear path to achieve what you want.
DIGITAL MARKETING CURRICULUM OR SYLLABUS: what is the syllabus and curriculum the institution is providing is very important because of know because everything should be well versed and crafted and very closely be being examined. Everything should be in an order like the basics first then expanding the whole topic of the digital marketing. And should always know how important are the topics? And are all the topics being covered nicely in stipulated time? And are real-life examples being linked with the topics or not?
CERTIFICATION PROVIDED: certification is very important if you go for the job in any digital marketing firm certification is the important thing what the companies ask for. You always have to check on are the certifications provided are relevant or not? Because of there a lot of certification available out there. Should always check how the certification is going to help you? What is the important certification you need? And are these certification provided by the institution?
PLACEMENTS: placements are very important for everyone who completes their education. Basically, you should know does the institution provides placement facilities or placement support? What are the companies it has tied up to? How many people are getting placed? What is the average package being given to the students? What are the job profiles the companies hire for?
PAYMENT PROCESS: you will be able to start a course only when you pay the fee. Knowing the fee structure is always an important thing to keep in mind. You should always check what is the fee structure? And are they providing courses and facilities according to the money they are charging? And are the multiple stage payment procedure available? And are the installments procedure easily available? What is the ROI you expect or get from the fee paid?
These are all just the guidelines to select a good institute for the digital marketing course. Rest it all depends on you how much you are keen to take in the knowledge given to you. This is just to keep you on track and help you in decision making. But at last, the decision has to be taken by you.
Whenever a website which is external to you links with you then it is known as backlinks or external backlinks. Backlinks are one of the most important factors which are used for rankings in search engine results. The algorithm of Google always keeps on changing and evolving. As backlinks only help you to gain higher rankings in the search engines. And links are one of the top most important things required nowadays to make your SEO service rank high. If you see any page is ranking high and having a lot of followers to it then it is including a lot of links to its content because Google thinks the page is authoritative if it contains a lot of links.
Earlier by using only the relevant keywords in the content was enough whereas now those times are gone. Earlier spamming of an article was ok to be done but not now because you can be penalized if you are found to be spamming an article on your website. The procedures of link buildings have been changed a lot with every coming year but still, it is very much important in making a page score high ranking in search engine rankings.
WHY IS IT SO ESSENTIAL?
People doing online business or marketing usually don’t know why backlinks are important to rank the page to higher. People don’t get that backlinks are the foundation or the keystone of any Search Engine Optimization services. Google rankings are moreover is based more on the backlinks only. When the surveys were done by the Google says that backlinks are very important to rank higher.
In the Search Engine Result Page if a content is ranking on the top that means it is having a lot of links to the content than the content which ranks the less. People sometimes think that by having the backlinks only they will get the top rankings whereas it is not the same case everytime spamming the contents, forums or links etc get noticed and doesn’t gather you a good amount of links. Eventually when you have different backlinks from different sites than it is very useful in ranking high. The domain link authorities are very important for any site and if these are present in a site it helps the site to rank higher. So which initially means the site would be much powerful only when it higher domain authority links so you have to give more focus on the links than the site. To get more traffic to your site link building is very important for the SEO strategies below are the important link building campaign plans that are required in 2018:
FOUNDATIONAL THINGS IN LINK BUILDING: The most efficient and methodological link building involves investigating original data and research which makes the site 70% more powerful. As the “content is king” in nowadays digital world than keeping the content original and specific is very important to draw the attention of a lot of people. When some write a content or blog it is very important to keep the notice and having a grip on the original research gains a lot of backlinks and references for the site. So these are important or can be called as the foundational things of any content or blog by gaining a lot of backlinks. How the research and original data are being used for backlinks is given below:
Always chose the topic which the viewers find it to be very valuable. As there is a lot of things people want to know about if you catch the thing in the right moment of time and develop the content and blog at the same time. It will for sure drive you a lot of organic traffic to your site.
Always publish all your research and findings everything that is very important for the viewers to know about. As earning the links is not so easy without publishing the relevant research.
Not only the contents and blog always try to add the complementary content based on your research. Make a series of blog, videos, podcast etc use everything which you think is relevant to your content.
Never restrict your research, findings and analysis do as much as possible and use demographics, charts, graphs, graphics whatever that is relevant for your site to rank high and make the people feel that “it is having some relevant content”.
Promoting your site or the blog is very important because if you understand the people choices and feel that it will tickle the people’s interest sharing or be promoting the analysis is very good.
BUYING LICIT LINKS: some of the SEO services try to buy the backlinks or the sites but buying the links is a very bad habit because while analyzing Google may find it illegal and penalize your site. Whereas there are some other ways which help in gaining the high backlinks that involve things like- reviews that are paid, official sponsorship, and writing the guest blogs in some renowned sites with disclosure. How to have paid links are given below:
Go for the organic links than paid links because while the organic and paid links are compared then paid links are too risky to be used. And still, you want to rely on the paid links always remember that it should not exceed more than 10-25%.
Build the links slowly and easily because nowadays SEO builds the links 1-20 links per month instead opt for 1-2 links per month because link building should be done deliberately.
Researching a lot about the domain page site is very important. Check the red flags like spam contents, outbound links. Check the page history, its rankings and all. Before agreeing to do the backlinking works for any of the sites.
Always change the keyword anchored texts because pages having the same keywords are being sent a red flag by Google for buying the links.
Disclose your involvement whenever you pay the sponsored site for hosting the content. And always try to gain the trust of people by making everything transparent and making them know everything about the paid links to the readers.
POSTING CONTENTS ON SOCIAL MEDIA: The SEO strategies nowadays think that the content sharing in the social media is very much important and efficient to gather the leads. And gives the most effective link building strategies as it is most followed strategy for link building in the SEO campaign. Some of the link building strategies that the SEO companies use are like the Broken Link building, Local Business Website. Almost any SEO company you chose for link building on your site everyone relies fully on social media for getting the desired leads. How social media helps in building links is given below:
Always know who is your target audience and check on which platform they are more active on. There are different tools which help you in finding this and focus mainly on that platform only because it will finally help you in gathering the leads.
Target the audience and chose the topic which attracts more of them. Use the tools to find patterns, engagement and likes, shares, comments etc which help gather the number of audiences.
Promote and share the content or blog as much as possible. And the content to free because if your content is interesting, attractive, and unique enough the viewers will only share your content.
Remarketing is one of the very important aspects nowadays. If suppose you tweeted it don’t stop there retweet it, if you already posted in Facebook then go in some other platform and post it there also, and give the content a small boost with every passing week. In this way, you can gather the number of leads that are new including the old one.
LINK BUILDING USING VIDEOS: the surveys say that 66% of the SEO companies think that the link building using videos is very much effective because people have to be very careful while building links in the Google whereas there is no such thing with the Youtube videos. And a lot of people out there think that hosting a Youtube channel is very much efficient than having a page in any site and moreover sharing the videos in different social media sites gives a lot of boosts to host page in Youtube. And it is always been a great idea to include backlinks in the video and share them on different platforms.
Social media and SEO work hand in hand and are becoming more interdependent on each other. Basically, these two things are the main reasons because of your which your business will be getting success. The strategies of the Search Engine Optimization and the capability of reaching people through social media gives a lot of boosts your business campaign. Social media is a very powerful tool, if an online business doesn’t get optimized on social media then the business is losing a lot of their effective customers. Whereas social media doesn’t directly hamper the rankings of a business page but instead acts as an important aspect of the ranking of the page.
High Rankings in the search engine is what every online business is dependent upon or every business wants to gain from the Social Media Campaign. And there are various ways to improve the rankings and engagements for your business campaign in the Social Media. And having the positive social media influence on the business is very important. It is possible to improve your rankings and engagement of people to your social media site.
SOCIAL MEDIA AND SEARCH ENGINE OPTIMIZATION RELATIONSHIP
There is always a strong interrelation between Search Engine Optimization and Social Media as your activities in social media decides your rankings in the search engine.
Have you ever wondered how you get the desired answer when you search something on the internet? It’s all because the Google and other search engines check the contents and post the best content only.
When your post or the content get shared a lot of time it is one type of indication that you have a great blog or content which attracts the people. The search engines always think that the content or blog which are shared or viewed a lot will have a very good content as people will share those blogs or contents only which will have the great contents. It’s ultimately like people are the decision makers what they love the most will get served as the best.
As in an organic search what is the most influencing factor is your content is able to reach to people? And how much is your post is being searched? Not the social signal you get. Social signals include the number of likes you get, the re-tweets, the comments etc. it entirely depends upon the number of shares you get. And sometimes people think that they have great followings on social media so they will rank high in the search engines then you are mistaken the rankings doesn’t depend on it.
Below are some of the ways which help you in gaining the engagement on the social media platform:
CUTTING DOWN THE WORDS FOR SOCIAL MEDIA: the contents you write on social media should not contain a lot of words. As social media is a platform of entertainment for people so they don’t want a lot of words. As less the content is with more information and keyword, the more the people get attracted to it. The surveys conducted says that in facebook the click-through rates on the long paragraphs are 2-4% slower than on the contents having fewer word likes 40-50 character long sentence. But you should use all the words or keywords that are important and keep the content short.
ENGAGE PEOPLE IN WHAT YOU WANT FROM THEM: Requests always works out, audience sometimes requires requesting them which helps in connecting more with the content. The keywords like “comment”, “like”, “share”, “retweet”, “checkout” etc are the commonly searched words or the most clickable words by the audience in the social media. When you want your audience’s to do something for you always be requesting and concise. Never and ever give a chance to people to leave your page without commenting, liking, sharing, retweeting etc on your post.
ATTRACT PEOPLE TO YOUR CONTENT: The most important thing to remember is never sell something to your audience instead check what they require and help them with that. Always remember to answer each and every question which may be some of their queries, important points, doubts, problems that pop up in the mind of the audiences. And add all the links to these question answer to your main blog in the social media, which the people can find easily.
MAKE YOUR PRESENCE FELT AND INCREASE VISIBILITY: Creating your presence felt in the social media platform is very important for any business. Because the ranking given by the search engines is always done by the checking your social media presence, keywords used, and how effectively you are reaching to the people these all can be done by a well crafted SEO service. Whereas the links which you provide on your content doesn’t add up directly to your rankings in the search engine. These are considered only when the posts receive a “no follow tag” which means the origins of the post are being ignored by the search engine.
PAY ATTENTION ON THE KEYWORD: the keywords which are very relevant to your topic are to be chosen and these important SEO keywords are to be incorporated into everything like the headlines, taglines, links, summaries etc. even it can be incorporated in the social media bio’s and can include the keywords as the caption and include the pictures on the blog. People who are searching for these keywords will always come across your blog and you have relevant content then you can make them to your customers. As they can know about your strategies, business plans, ideology etc. which will at the end of the day help you gather a lot of leads to your blog.
OPTIMIZING YOUR KEYWORDS: the keywords which you post are to be chosen carefully and then to be posted on your blog as similar to the links, and hashtags you chose which helps you to amplify your search ranking in the social media result and increase your discoverability in the social media platform.
To know whether the content is effective is not by the ability it is reaching to the people and the ability in which it is gathering the following of the people and established it is to gather more and more new audience to its blog. The social media has a great contribution to the SEO also as the content not only gets attention in the social media but also gets the high rankings in the search engine results.
USE KEYWORDS TO IMPROVE VISIBILITY: To increase the visibility of your content or blog in the social media platform it is very important to come up with new and creative thoughts each and every time you write a blog or a content. And should apply the best SEO strategies and with the relevant keywords involved. The searches should be so efficient that whenever people search for something your business should pop-up in the first.
Speaking to someone and getting the answers is easier and time-saving than typing it. Voice search is one of the trendings and the biggest searched topics in the SEO platform and the searches on the internet are mostly dominated by the voice. And every digital marketing campaign needs the voice search to be incorporated into their work.
The way people using the internet has been changed a lot and the mode of searching also changed & the voice assistance has become very much reliable, convenient to talk and most importantly getting the results quickly.
It was announced in the year 2008 during Summer’s at the Inside Google Search event that it would include the voice search on Google in the coming days. Now it has become one of the most used and best voice assistance tools in the market used by almost everyone who has a smartphone. According to the year 2017 statistics, there are approximately 33 million voice search enabled devices in which 40% of the people do only voice searches. And the search queries increase up to 35% every year. And in the year 2017, Google added more Indian languages which include Tamil, Telugu, Marathi, Bengali etc.
Voice search or digital assistants include the following:
Virtual Assistants
Amazon Echo
Amazon Alexa
Google Home
Mobile Assistants
Ok google for android phones
Siri for Apple iPhones
Cortana for Microsoft phones
TV/ Remote assistants
Amazon Firestick
Roku
GROWTH OF VOICE SEARCH
According to the researchers over the past years, it was found that there is an increase of 20% of voice search queries in Google mobile app which all includes Google home, Siri in Apple iPhone, Amazon Alexa etc. Recently Google Home also extended features like appointment booking with voice, for more information check in Google I/O 2018. As soon as the language processing and machine learning behind the engines get advanced and become more accurate. The advanced as data in machine learning gets more trained it will, of course, attract a lot of people. In near future people using voice, assistants are going to be increased as more people are going to use this voice search for browsing.
And the surveys estimate that by the end of 2020 more than half of the searches would be done through the voice searches only. People are opting for the voice-based searches more than the traditional search for typing the words, voice searches mainly save a lot of time and are more precise than the words being typed. People of the young age group use the voice search a lot of statistics says that 57% of teens and 24% of adults use voice search while they are with their friends, 23% couples use while cooking, 59% teens use while watching TV and most interestingly 22% teens and 15% adults use voice search while they in bathroom.
Below is the statistics based on the age group and the percentage usage of the voice search:
Optimizing the voice search in the SEO or search engine optimization is one of the best ideas. SEO services basically include attracting traffic or grabbing the customers towards your business. For a business to be successful and gain profit increasing traffic to the business website is a very important aspect.
And using more and advanced technology which eases the work of customers gather the business website more people. For More Information about How voice search will change in 2018 SEO trends click here.
Below are the four ways to optimize your website with voice search:
VISIBILITY ON FEATURED SNIPPETS
The most interesting thing about Google home or Google Assistant is that where it gives an answer to a question it itself cites the website name or the source of the information which is also called as featured snippets and then sends the link of the source to Google home app.
And the featured snippets that are read by Google home and Google Assistant are the sites which are ranked in position zero.
That is why optimizing featured snippets in voice search for SEO services is very important as more and more people are turning towards it. People searching for “how to optimize featured snippets” has been increased to 178% from the past year.
The voice queries are very easy to understand and it helps to know the query types that surface the featured snippets. And for the most common featured snippets, the marketers can invest time nicely to provide the best answers to the customers. This also even helps the marketers as the better answers get noticed by Google very easily. And the best answers get the greater credibility and your brand gets recognized, and by potentially attracting a lot of traffic toward to the Google Home app.
Initially Google Home gets a lot of benefit from this because best answers drive a lot of customers to Google. Due to which the people will build a trust upon Google Home or Android devices and finally this will lead to an increase in the sales.
PERFECT OPTION FOR LOCAL SEO:
Business information related to voice searches are very high which is estimated to be 39%. So voice search is the best option for the local SEO service. And your business site should always be updated with your correct details like the right address, contact details and the perfect opening and closing time.
Eventually, when a customer searches for the “cake shop near to me” you website should pop-up to the first position. In the same manner, you should always provide the right information to your customer most importantly the contact number, address and the opening and closing time. Suppose you give a wrong time customer appears after it then you may end up losing a valuable customer.
According to the information and service provided the people will review your business which helps the others to know about your service and either drives more customers or deprives customers.
IMPROVING THE SITE SPEED:
Mobile phones nowadays have everything inside it the voice search in mobile phones is being used extensively that’s why optimizing your website in the mobile phone is very necessary. Because if this doesn’t happen then users will simply return back which hampers your business and Google rankings a lot. And the pages which take a lot of time to load will always suffer more bounce backs of customers than the pages which load in less time.
If you have slower loading page on mobile phones then the customer returning back rate are quite higher in case of mobile than the customer using the desktop. According to the records the smartphone users especially the people using voice search which is approximately 9.65% that is higher than that of the desktop users are more keen to bounce back.
So, maintaining the speed of the website is always an important aspect of the business websites to drive the customer attention towards your business.
THINK LIKE THE SEARCHERS:
As Google already told it monitors everything that comes up on Google even the voice searches. With the idea that there will separate keyboard queries for mobile phones and desktop search data. This thing was not being implemented early because of the main reason like the voice modulation as the voice searches become the longer trail searches and due conversational problems like speaking loud sometimes, speaking low sometimes and the sound of any query should have a specific sound or else it will exclude it automatically.
Voice search is always gathering a lot of traction from the audience but still, the future can never be predicted still can say that the trend of voice search is not going get down this soon. And it is very good for the marketers who use digital platform for their business works it helps to drive a lot of people to the website. Following the trend and using it effectively will bring profit to any company.
Optimize for Voice Search in Search Marketing:
If you need your content to appear on the SERPs(Search Engine Results Pages), then you need to think in the command’s perception. How the commands are made, how its questions are phrased. You also need to have a good understanding of what different ways the command can be formed. This way you can include such phrases in your content to appear right when the user searches for the same.
This might seem to be a big deal, but trust me, using the right tools will show you the way. With the websites like answer the public, you can understand what a person usually searches for. Like if you type a keyword, all the questions related to the keyword will be displayed out in front. Such is the beauty of this website. Not just that, you can even use Buzzsumo to see which topics are socializing more.
Voice Shopping:
Do you know? According to the statistics, people would start shopping just through their voice commands. They’d ask for a product and if the product is relevant enough, they’d place the order right away. Yes, it wouldn’t take much time before this facility comes to your doorstep. Hence, even when you’re selling a product, you need to be pretty sure, the keywords they’re going to use.
Not just that, as the facility of tracking and date of delivery is already on the phones, you need to take every measure to make it as purchase friendly as possible. One shouldn’t face a hard time shopping for the products they desire.
