Virtual and Augmented Reality are the two words that might have been ringing in your ears since a time. It isn’t something that you can escape from. Such is going to be the future as well. Let’s get in deep about these two!
Augmented Reality
What is the augmented reality and what does it do?
A digitalised image represented to interpret as a real-life object for the easy understanding of the viewer is called Augmented reality. Augmented reality enables users to have the real-time experience of the objects. These AR creates a computerized object to be displayed in front. This representation would go a long way in experiencing different objects and products. Hence this has a great scope in the field of technology and sales.
Who invented augmented reality?
Ivan Sutherland was the one who made the equipment and fed it with the computer design to make out an augmented reality. He hanged a device out from the ceiling and the device was put over the head. Although the Augmented Reality was invented by Ivan Sutherland, Tom Caudell was the one who coined the term “Augmented Reality”. This augmented reality was expected to be a huge thing but wasn’t in talks as much. But now, with the implementation of new things day by day, augmented reality is back in talks again and has quite a promising future.
Who uses and benefits from augmented reality?
Augmented Reality is an invention, that still has a really broad scope and has a number of places to implement it on. The augmented reality gives us an experience of a non-existing object. These objects might cost us millions or might consume a lot of time to try on. But with the AR, that has become a not so tough job. Hence, there’s a dire need for every industry to upgrade their equipment towards AR. Let’s just read further about this in order to have a good view on the advantages of AR.
Who are all investing and working on augmented reality?
E-Commerce:
The e-commerce industry that is still the giant in selling products, has been trying hard to keep its place in the market. How does an industry survive in the competition? Yes, by updating themselves again and again. That’s what these industries are trying to do as well. If you operate an E-commerce and deliver products to your customers, and they don’t like it. What are you going to do? Accept their return! Yes, in order to fulfil their needs, you need to have those products returned back to you and send the new ones. This causes a huge loss for these industries.
What if the customers can try on the products sitting at home itself? Wouldn’t that be amazing? It not only saves the time but also E-commerce industries will save a lot on all those pickup and delivery charges. I wouldn’t say that the concept of returning the products will be wiped out completely. But I’m pretty sure that it’s going to go down to a great extent. Read more about how e-commerce attracts the customers here.
Source: Wikipedia
Facebook has also introduced their own version of AR marketplace to make the purchases right there. The users have the liberty to see how the product suits them using the AR experience. There’s a large scope for this ahead of this. You can experience it live after logging in to the facebook here.
Games:
Pokemon Go
2 years back from now the idea of Augmented reality was so oblivious to people but with the introduction of pokemon go, augmented reality took a great leap in connecting with the audience. The audience started playing the game as if it was the task of their life. They made it a part of their lives, traveling as far as possible in the anticipation to find their favorite pokemon. Not just that, with the announcement of iPhone X, there were a few other sets of applications launched. Few of those were the AR games. These AR games, though haven’t garnered as popularity as the pokemon go could, still they have a long way to go in the future of gaming.
Apps:
Wikitude
Source: Wikimedia Commons
AR applications also came out with the IOS 11 last year. A few of the games that would display your star position in the sky. All those zodiac signs that can be interpreted through the stars could be navigated easily. Not just that, Google, in their i/o conference 2018, explained how they are going to incorporate AR in their maps. It’s going to be displayed in their Android P once it comes up. You can read about the Android P features here. If you’d turn your camera on, you can actually see a digitalized creature that would guide you to your destination. It’s just like having a travel guide but even more interactive and fun to watch.
Architecture:
IKEA
Source: Wikimedia Commons
This is another field that has been trying really hard on the Augmented Reality. The architects have a great vision, but the vision is not as easy to express as it is to think. In this case, augmented reality comes to the rescue. With augmented reality, one can have a real-time experience of the object that an architect is trying to show. The person can, in fact, put the digitalized object at the right place and the suitability can be experienced as well. Not just that, a good understanding would require the measurements too. Augmented reality also offers you the feasibility of showing the dimensions of the products. Can you imagine, putting a furniture of your choice digitally, to see if that suits the corner of your bedroom? Yep, that’s possible and has brought to use as well. Houzz, DecorMatters, Homestyler are few of that kind of applications.
A new device ARveo Augmented Reality microscope helps the doctors with the surgery with AR. It generates some visual overlays that help the surgeons during brain and spinal surgeries. The Uconn health hospital in Connecticut was the first to incorporate such kind of technology into their field. You can read further about it here.
Advertising and Promotions:
Well, this is the age of Marketing. No matter how you market, all that you need is a proper marketing technique to be able to reach your customers. The marketing can be easily done and even more sophisticated techniques can be incorporated into AR. You can make your viewers see how those glasses from Ray Ban would fit you or how the luxury from Zara would suit your newly purchased top. That’s not it, you can actually feel their presence looking at your front camera while they do their cheapest and the most efficient way of marketing. So if you think the augmented reality might not grab the attention through these ads, then you got to wait and see.
What devices does augmented reality support?
Augmented reality currently supports the mobile phones. The mobile phone with the cameras are the ones where you can experience this AR for yourself. Although AR is a great experience, still it doesn’t excite the millennials as much due to its battery consumptions. the applications use a great amount of your phone’s juice to be able to show what you see on the screen. This would cause a great deal of battery to drain.
How can augmented reality be used in the future and how can it change the world?
Augmented reality has a great future. You must have understood by this time looking at all the industries craving to have it. This is just the beginning, there’s still a lot to come in this field and we’re all waiting what wonders can it pull. With the introduction of Pokemon go itself, everyone was in awe of what AR could do. But let me assure you one thing, Pokemon Go is just the beginning. There’s still a lot of this to come and you can be pretty sure it will. New advances that would change the way we do things will change and yes, it’s for good.
Virtual Reality
What is the Virtual Reality and what does it do?
A 3-dimensional environment created, by wearing a headset where the person could feel the environment is called virtual reality. A reality experience that’s created virtually to be interpreted as real. This experience can be created by creating a digital environment that would appear as real for the viewer. Although many of you might have already experienced it one time or the other, still it’s always a delight to have such experiences.
Who invented Virtual Reality?
Morton Heilig, who is known as the “Father of Virtual reality” for his works and research on this field was the innovator. He innovated the “Experience Theatre” also known as Sensorama Stimulator, as a first step towards the progression of Augmented reality. This theatre would show the digitalized objects on the screen when put over the head. So that’s how the great step towards the augmented reality was taken.
Who uses and benefits from Virtual Reality?
Multiple industries are already investing in virtual reality. It has started as a gaming experience and now is expanding to multiple fields. These fields are trying their best to make the most out of this and provide their own share of virtual experiences. This helps them stand out from the rest. With virtual reality talks being everywhere, a number of industries are willing to use this feature.
The FIFA world cup app had the VR feature in it to allow the fans to have a real-time game experience. The virtual reality application has the feature of displaying a 360 view of every game. This not only helps the viewers have a great experience but will also cheer all those who couldn’t make it to Russia in order to watch the game live. You can read further about it here.
A number of application developing agencies are using this feature in their own special way to offer an exquisite experience to their customers or clients. The applications can be used to help the users experience the real-time situation of a location or an area. This would give them a practical understanding of what they are getting into. t’s like helping them see the real version of it, without having to change their respective locations. They can stay right at home and enjoy the experience of saving both their time and energy.
Games:
Batman Arkham VR
Source: Flickr
The gaming world is going to change completely with the initiation of this virtual reality. Almost every game that has come out recently have this features in them. Even in the recreational and fun parks, you can see a number of stores helping you experience their own virtual reality games. Have you seen people wearing those headsets and moving every possible way? Some of them tend to shout and get startled by what they see on their device. Some of these games could include roller coaster or have an experience of a dangerous ride. There are a number of computer games as well that give a real-time environment to take the game experience to a new level. You can get your hands on or read more about this game here.
Travel:
YouVisit
Source: Flickr
The travel industry is booming and hence no one wants to back out from all the technological advances that they can make. SO the travel industry is going down the same path as well. Incorporating VR into their applications. How would you feel if you can give your customers a glimpse of what they can see in after traveling there? Instead of pictures, it would be more like a real visit and experience. that’s what the travel industry has been doing to help their customers see all these things. Not just that, recently a ziplining agency, used the VR to give the users a feeling of ziplining at very high altitudes. These guys have made a 30-second ziplining feel like a 3 minute one. mark my words, VR is a big deal when it comes to creating delusions.
Therapies:
Source: Wikimedia Commons
This is the best part. When you come home from all that long day of work, what would you need the most? A little time in the mountains? Experience a beautiful sunset? Watch and count the stars in the sky? Well, that isn’t really an all-time happening thing but you can make that happen. With VR, you can experience these things in the real time and keep the stress away from yourself. You can also surround yourself with all the funny jokes and positive people in order to calm yourself and find some new faces.
The virtual reality is also being incorporated in the field of surgery to take this to a next level and help the people in their surgeries. This will also prepare the doctors on their surgical advances.
Real Estate:
Smart2VR
Source: Smart2VR
This has changed the life of many people who are looking for a new home. The virtual reality feature has been utilized by a number of organizations to show their own homes or by the broker industries that want to sell their client’s properties. It saves time and the buyers don’t even have to visit the home. They can have a real-time walkthrough of that respective flat and can explore it the way they want. They can walk and switch from room to room and understand the kind of ambience they have there. Thre are a number of real estate brokers incorporating this into their applications.
What devices does Virtual Reality support?
Virtual reality is supported in almost every mobile phone that has a wide screen. Though you need to have a smartphone in order to see these things. If your phone has the gyroscope sensor, then you’re good to go. Get yourself a good headset that is comfortable to you and has a good view capacity. Make sure the headset fits your phone. Now put the phone in the headset and you’re good to go. Find yourself a good cardboard video which is frequently available on youtube in order to experience this.
Which is the best headset for Virtual Reality?
Well, there are a number of devices have this feature. From cheapest of the headset starting at $1-2 to one of the costliest in the field, you can find the right headset based upon their specifications. But do understand that there might be the different headset for different phone sizes. The most reputed and one of the first VR headset to come into the market is the Oculus Rift. It has been purchased mostly by the gamers for a great gaming experience.
How can Virtual Reality be used in the future and how can it change the world?
Virtual reality has a number of applications. They have already been used in a number of applications, games, devices etc., and there’s a lot of need to explore its limitations. As a matter of fact, there are a number of new ways that have been coming up and been surprising us with its innovation. Just like AR, VR has its own innovative ways to amuse us.
Mixed or Hybrid Reality:
The mixed reality often referred to as Hybrid reality, is the mixture of both the augmented reality and virtual reality. This will be a great step towards the digitalization of experiences. The early mixed reality experiments were practised at the US Air Force Laboratory. This feature was developed in order to provide a flight simulation for the pilots.
Key Take Away:
All these reality devices are on the verge of becoming something really big in the near future. There is a constant need for the betterment of all these practices in order to see a better-digitalized world. But one thing is not to be forgotten, though there’s a great need for this to be incorporated, still, you need to make sure the usage is up to the limits and doesn’t go beyond the permissible usage.
Here is the content marketing trends, before we going to content marketing trends we need to know basic things.
What is Content Marketing?
If you’re new to this, let me acquaint you with what content marketing actually is. This is a no-brainer. The title itself suggests the complete idea. Hold your horses! Do not get deceived by the simple idea it connotes. There’s a lot more to it than that meets the eye.
How Content Marketing builds your Business?
Content marketing is merely a way of writing blogs with the purpose of attracting more traffic. This traffic eventually goes ahead and attracts the prospects that are essential for building your business. These prospects are the ones that you might be doing business with. Thus, in short, content writing is a way to build your brand and grow your business.
How Content Marketing helps SEO?
Content Writing. How?
We will take you through…
SEO is nothing but helping your website crawl better on the Google SERPs (Search Engine Result Pages). Initially, you need to write as relevant a content as possible. Understand what the users would usually search for in your particular domain. Write your content in accordance with your keywords and Voila! You’re good to go.
Google will start considering all those keywords and display your page on the SERPs. This leads to a number of clicks to your web page. So that’s how it helps your SEO. For the content marketing tips, do read this article on content marketing tips and tricks.
Why is Content Marketing important for Business?
Content marketing is said to have attracted about 160% of businesses more than the websites that don’t encourage content writing. If you don’t showcase your own expertise, then how will the external parties know of your existence? Similar is the case with the content writing. Content writing is a technique where you show off your skills and expertise in that particular area, that finally leads to the prospects – creating your brand. When you appear constantly on the SERPs, when the prospects search for the same, it definitely grabs their attention. When these prospects are interested enough in the way you do business, they’d be willing to team up with you. That’s how most of the prospects are earned online.
If you’re still not convinced, do go through this article.
What are the Content Marketing Channels?
Once you finish with your content, the next and the foremost step is to promote it on a large scale. This promotion is helpful as then, it would reach a large number of prospects who are looking for services like yours. Do register yourself in the channels mentioned below:
Social Media:
What’s the purpose of all those hours of writing when it doesn’t reach the expected audience? What better location could you find to publicize your article than your very own social media? We know out of all the communities, social media has the highest outreach. Do share your articles on the social media platforms to garner a number of audiences. In order to understand how you can leverage social media for your content marketing, do read this article on social media promotions.
Similar Field Communities:
There are a number of communities that are in relevance to your field of expertise. No matter what field you are in, you can always find your own communities. These communities help increase the relevance of your posts.
Guest Blogging:
Guest blogging is yet another way of expanding your business in a short time. Find the website with a better domain authority (DA) than yours and start guest blogging. This will lead the traffic from their website to visit yours and eventually, you’ll see a great increase in your traffic.
Email Campaigns:
Encourage the viewers to give out their emails in an interactive way to be able to send them more of these. Keep them updated, keep those blogs coming one after the other. Make it interesting to watch. Not everyone is interested in sharing out their personal information, so make them give it out to you by themselves. Such should be your strategy.
YouTube:
Make videos, make them interesting, publish them on YouTube, give out your link. This will eventually gather a huge amount of traffic. Keep interlinking from one media to the other to get a huge flow of traffic.
Out of all these, there’s one important thing that you can never fail to follow. Always get yourself updated with all the new trends in the field.
Here are a few more low key channels you can visit.
What are the content marketing trends for 2018?
1. Content Remarketing:
If you can invest something on this, then you need to go with this. Content marketing is the way in which you can display the same content that your users were not able to finish. So, the people would have the option to come back and finish the whole article again. This is called content remarketing. This helps the visitors leaving your website to revisit.
2. Podcasts and Embedding Videos:
The latest trend these days that has been taking over the regular blogging is the Podcasts. These podcasts are highly essential for all those people who are busy to read through things. Podcasts help in reading out the whole article that is written in words. This helps the reader to multitask while listening to the same content that he/she has to read.
Embedding videos from YouTube or various other channels helps in easy understanding. This ease of learning attracts a number of people towards your blog. Not just that, one of the ranking factor, duration of a visitor in your website, increases by a great amount, when you successfully make them stick to these videos.
3. Funny and Humorous:
Being funny has always attracted a number of customers. I know I’m not as funny but yeah, I don’t recommend you to be that way. Don’t go hurting people on your quest for being funny. A good laugh always kills off the pressure that you take all day! Hence, be funny for yours and your viewers’ sake!
4. Promotion, Promotion and Promotion:
Keep promoting yourself finding new channels. I can only suggest a handful of these, but you need to find your own communities or locations to promote based upon your field. So, just go ahead and find your niche communities to be able to spread your content across the web.
5. Ambience:
These days people are all about ambience. Would you walk into a restaurant with a bad ambience even though it offers great food? That’s the effect even a website ambience has over the viewers. These days every other website is developing its pages, such that they are more interactive than ever. So, do concentrate on your website’s interactiveness, such the viewers remember the next time they visit your blog.
6. Voice Search:
The next big thing that everyone is aware of! Voice search is the next big thing in the technological advances running around. We can say with surety that this will take over the regular search by a great extent. That’s the kind of predictions the experts have for this. So whenever you write some content, do keep the questions asked as per the perspective of the voice search. This might not be completely essential on this day, but in the future, it’s going to help your viewers a lot with their search.
There are certain trends that never go out of date. The ones that are listed below are few of those. Never ever even think of neglecting all these factors.
8. Trial and Error:
This is a method that works the best. This needs a lot of patience, but mark my words, this will help you in the long run. Learning from mistakes is the best way to learn anything. The same is the case with this one as well. Keep trying for different techniques and implement them on your website. Some might even give you unexpected results. That’s how you learn to grow your traffic and prospects altogether.
9. Content Repurposing:
You update your blog day after day coming with all the new updates. Have you ever thought what happens to your older blogs? You must have thought about it, but have you really acted upon it? Well, you should. Your older contents are as important as the newer ones. The older content, once they are outdated, are supposed to be looked upon. These updates lead to a better quality and efficiency of your blog. It also shows the kind of effort you’re trying to put and how serious you are about your business.
10. SEO:
If you know the importance of having your website rank top on SERPs, then you’ll know Search Engine Optimization is always essential no matter what year it is. As long as the search engine exists, its optimization is highly necessary to attract enough traffic to your website. So always have your site optimized and ready for the search engine to crawl.
Best tools to improve in content marketing:
Content marketing is not just about how you market the content. It is also a cluster of how you write the content. So, let me introduce you (if you don’t know already) to all the tools that can help you in writing and marketing your content efficiently. There are a number of tools that you can utilise for the content writing purpose.
Plugins:
Always have a sight on which Plugins to incorporate on your CMS. If your CMS is WordPress, then find the appropriate plugins to make your job easier and efficient. You can find multiple plugins that can help you out in making your job smooth. There are a number of such plugins, for WordPress, Yoast SEO: helps in your SEO, Backup buddy helps in backing your data while writing. Thus, do acquaint yourself with multiple plugins, but don’t go with too many of them. More plugin slows down your website.
Google trends:
This is one more way to find the most trending topics and putting them up on your website. Trending topics are always the ones that reach a larger audience. The current hot searches will put your site ahead on the results. So, always be aware of the trends, and be ahead of your competitors.
One more widget everyone needs to put on their respective browsers is Grammarly. This widget helps you in working out on your grammar. Bad grammar pulls you down on the results page. Hence, always take care of the grammar upfront.
Buzzsumo:
In order to see which topics to concentrate upon, this would be the best site for you. Buzzsumo shows the statistics on which topic reaches the maximum social sites. Hence, according to these shared statistics, you can create your own content and share them on social media.
You can check demo Click Here
Buffer
Writing a content itself is not enough for your content to reach the masses. You need to take certain marketing precautions as well, to install this plugin to be able to directly share your content on multiple social media sites.
HubSpot
There isn’t just one single thing that HubSpot does. HubSpot is considered to be one of the largest tools to ever exist for your content marketing. It not only helps you with your SEO, but also shows you the analytics that you need to be aware of. These analytics show the different responses to the different things you’ve tried on your content.
Ahrefs:
The other important tool in the field of content writing, Ahref analyzes all the content of your website and gives you your ranking on the internet. It shows the amount of organic traffic that your site attracts. It also has features like showing the progress of your site.
Google Analytics:
Google Analytics is the one site every website user needs to use to understand the statistics. These statistics help you deliver better performances on your website. This analytics also shows which sector your traffic is coming from. You can also have a view at your bounce rate and the duration at which your audience is staying.
Furthermore, if you’d like to have a brief look at tools, do look here.
A great and impressive travel blog by Matthew Kepnes who has earned a great deal of recognition. This guy is an American Travel expert and has a domain authority of his blog at a whopping 66. That’s quite a great Moz Domain authority for a travel blogger and it isn’t easy to get such an authority. He went on to writing books and managed to become the New York Times best selling author.
An MBA graduate, after traveling to Thailand decided to quit his job. He decided to earn his living by what he loves to do. He has travelled to over 70 countries in his 7 years of traveling. How to Travel the World on $50 a Day: Travel Cheaper, Longer, Smarter is the book that has been critically acclaimed and is said to be an eye opener for all those heavy spending nomads.
The guy about who all the content marketers are aware of. Neil Patel has found his own ways of attracting the traffic through both his conventional and unconventional methodologies. These tricks have helped him create a name for himself in the world of SEO and Content Marketing. Now, he is the founder of multiple well-doing websites and has a great impact on all the digital marketers.
Neil Patel is now worth more than $10M and has been said to have a great impact in the world of digital marketing. So, do follow this guy in order to stay updated on all the things happening around you.
Content marketing trends in various industries:
In the Travel Industry:
The travel industry has been reaching new heights in terms of blogging and using its content on various platforms. So, let’s look at how this industry has been upgrading itself in terms of content marketing:
General Blogging:
The usual blogging has been on a hike for a long time and is believed to have a great future as well. These blogs are the way in which people are attracted towards the site. Different people enjoy the travel experiences of these blogs and become loyal customers.
Social Media Short Contents:
The short and sweet tales or quotes posted on social media go a long way in being shared among themselves. These shares are further publicised. This publicising further helps in the brand awareness.
Video Marketing:
Video Marketing is another way of putting the content in the videos and sharing them further. These are short and quick to read. There isn’t much detailed information but the short videos help in a quick understanding. They don’t consume much time and are quick in helping us by giving a brief understanding.
In Commerce Industry:
Content on the products:
There has to be certain content on every product description. The way the product sells also depends upon the description of the products. These details should be explained in a way that helps with a good understanding of the customer.
Instagram Description:
Instagram descriptions have always gone a long way in attracting people’s attention. These descriptions, if short and attractive, can keep the audience engaged towards them.
Video Marketing:
The videos of products and apparels give a brief idea on the products. The videos are not just enough, rather the product descriptions on the product page help with an easy understanding of the colour, size and further specifications.
Tweets:
The tweets made on each product also help with the product sales. Tweets are short ways of displaying the content and attracting the customer’s attention in a short time.
Bottomline:
Well, what can I say? There isn’t a page good enough to describe and guide you all about the content marketing. But I think this would be enough for a great start. Understand what it is and start improvising if you’re lacking in any of these. All these tricks have helped me in gathering about 200% of traffic in less than a month. Here’s how even you can improve your blog audience. I’m sure it’d help you the same as well. Have a great time in marketing your content!
There are a few crucial tips to know, before talking about the future scope of digital marketing, that are imperative to understand. Let’s have a look.
What is Digital Marketing?
Digital marketing is online marketing of your services or products related to using digital technologies, mainly on the Internet. It includes usage of mobile phones, display of adverts in the social media and other digital mediums like Quora, Medium, and other Sites
What is the work of a digital marketer?
A digital marketer is involved in everything that goes on in the company from the marketing end. Digital marketer has to take care of the company website like the design, functionality. He even has to coordinate with the web developers and designers for the better output. Not just limited to the site:
The marketer has to maintain a rapport with the content curators and plan the content strategy, then execute it accordingly. Digital marketer is responsible for the whole content that is supported on the website. The content must be strategized in the right way to obtain the best results.
Digital marketer is also responsible for checking that company website can be found easily on the internet whenever somebody is searching for it. So, a digital marketer has to make sure that the SEO works accordingly.
Eventually, the most crucial task for which a Digital marketer is present is for e-commerce. Digital marketer has to make sure that the visit in the e-commerce site should convert to the customers and the enhance the online sales.
The last one, a digital marketer is responsible for the social media marketing and engaging customers into the posts. Then drag those customers to the official websites.
However, work of the digital marketer is not so simple as it is thought to be, the digital marketer should be an around and have to handle everything that is there in digital branding of the company.
What is the average salary for a digital marketer?
Average salary of a Digital marketer in India starts from 4.5 LPA and can extend up to 12 LPA as the digital marketer is an all-rounder and has to look after all the tasks in the Marketing field, so the salary for the digital marketer is very high in comparison to all other job roles in the digital marketing field.
Online Digital Marketing Courses:
Here are the various online courses which available on the Internet.
Udemy’s Digital Marketing Course:
It is one of the best courses available in Udemy. Currently, 171,148+ students have registered in this course. Please check here
Price: ₹830 Original Price ₹12,800
Discount: 94% off
Our best recommend choice is to go for free techniques on youtube:
What are the different types of digital marketing?
There are major seven different types of digital marketing which are presently being used everywhere in the world. All the seven categories are mentioned below:
SEM ( Search Engine Marketing )
Search Engine Marketing or SEM is one of the significant things which should be taken care with utmost care in digital marketing. SEM manages the traffic whether it may be the organic traffic or paid traffic through PPC. However, the traffic is gained from the SEO while SEM manages the traffic.
SEO (Search Engine Optimization)
SEO or Search Engine Optimization is the reason you get the traffic or the viewers to your website. Optimizing the content in the site, building the backlinks, having related keywords will help to increase the page traffic and a lot of viewers come to the website. SEO improves the organic search results.
PPC MARKETING
Paid marketing is known as the PPC marketing which usually means Pay-Per-Click marketing. It is one of the fastest ways to rank high in the organic search results. Each time when your ad is clicked by someone you are then charged with some amount which is why it is known as the pay per click or PPC marketing.
CONTENT MARKETING
Content is king for any website and the online media. Whenever a user goes to a site first, he will find the content. By writing blogs, making videos and images increases the ranking of the website, which helps in the gradual increase in the viewers.
EMAIL MARKETING
For retargeting a customer and doing the rebranding of your company. Email marketing is the best thing, as it behaves to be more customized. When people see the email think this is only for them and no one else gets this opportunity. Marketing through emails helps in targeting individual customer and making them know about the latest things.
SOCIAL MEDIA MARKETING
Social Media Marketing or SMM is a significant thing which no marketer can never ignore. Marketing using Social media involve both paid and unpaid marketing strategy. The aim is to engage as much amount of people as possible and increase the social engagement who can later to turned into the loyal customers.
AFFILIATE MARKETING
Promoting the brand name is essential which we can not ignore. Anyone can be an influencer or Affiliate marketer be that person in social media or any other industry promoting the brand is necessary. The Affiliates marketers promote the brand name with the help of content.
Digital Marketing Courses in principal cities of India:
Let’s look at the Digital marketing courses offered:
Introduction to Digital Marketing
Creation of Website, Microsite
Search Engine Optimisation
Fundamentals of AdWords
Display Advertising using AdWords
Search Advertising & Adwords Tools
Advertising on mobile
Video Advertising using YouTube
Google Analytics
Social Media Marketing
Web Analytics
Shopping Advertising with Google
Content and Inbound Marketing
Programmatic Buying,
Email and Affiliate Marketing
Hence, these are the topics that every digital marketing course should cover. There are various digital marketing courses provide by various digital marketing institutes. You can search in google with the help of the keywords given below to get to the best institute.
Keywords for google search
Digital marketing courses in Pune.
Digital marketing courses in Kolkata.
Digital marketing courses in Mumbai.
Digital marketing courses in Hyderabad.
Digital marketing courses in Ahmedabad.
Digital marketing courses in Chennai(Madras).
Digital marketing courses in Bangalore(Bengaluru).
Note: Select Institute based upon Google Review and Check their Facebook page for their reviews.
The Scope of Digital marketing for Freshers and experienced professionals:
There’s a critical question on everyone’s mind these days, the scope of Digital Marketing in India. Well, it’s quite evident from all those digital advertisements that digital marketing is growing at a never before rate. That should give you your answers.
As experts speak, always go with the statistics and not mere words – this, we will explain to you with all the proofs. So, without further ado, let’s jump to fact-finding.
Digital Marketing is not a new word for all those who are active on the internet. However, Digital marketing has changed the way people view the advertisements. Remember, all those annoying TV commercials, before the advent of digital ads?
Well, thanks to digital marketing, we feast our eyes on visually appealing and insightful businesses.
Earlier, the relevance to which the viewers viewed the ads was quite low. Even the kids’ channels would display detergent ads, which were in no way relevant to them, nor had any value-add or appeal for them.
With the dawn of digital marketing, the aptness of the platforms where the ads are displayed has taken a huge plunge. The trends of digital marketing for the past 14 years has been depicted by way of the graph given below.
Take a look at the graph. Observe the increasing trend over the years. That itself should remove your skepticism on the scope of Digital Marketing in the coming years. Look at the graph you can check that the digital marketing wasn’t as trending as it is now until the year 2012. From then on, this field has witnessed massive growth. Now, the graph of digital marketing, both in India as well as across the world has risen to great heights.
If you’re still not satisfied, have a look at the following statistics:
The graph has two lines, blue and red; the red line represents the TV Ad spend and the blue line represents the Internet Ad spend on a global plane. It is quite evident that in the year 1995, the amount spent on TV Ads was much higher than that spend on the Internet Ads, where it was almost zero.
Since 2006, the line representing the Internet Ads has taken a sudden leap and crossed the line representing amount spent on TV Ads – this was before 2016. The amount spent on TV ads has been declining day by day, but as can be seen, the amount spent on internet ads has been increased manifold.
Finally, the graph itself is a definite proof of how the ad spent on digital marketing has not only increased but also has taken a better hike than its previous ones. Such is the expenditure on digital marketing. Thus, you can make a safe bet on Digital marketing to reach a better position in the future.
What skills do you need for Digital Marketing:
If you’d like to excel in the field of digital marketing, then you need to possess some basic skills. These skills are supposed to make you stand out from the rest. Initially, there is a specific set of skills that you need to teach in yourself to put yourself in a better position in this field.
Aware of the trends
Good understanding of audience and know what sells
Specific marketing expertise
Content writing skills
Ability to manage tools and technology
Interactive skills
Sales skill
A blend of creativity and analytical skills
Basic design skills
Politeness and patience
What are the different Job Roles and their salaries?
There are multiple job roles in this field. Every job role has its demand and its prerequisites.
Let me introduce you to a few of the job roles that have acquired their fame and have a promising future:
Digital Marketing Executive 3.5 – 4 LPA
Digital Marketing Manager 4.5 – 5 LPA
Content Marketing Manager 5 – 6 LPA
SEO Analyst 2.5 – 3 Lakhs LPA
Social Media Marketing Expert 4 – 4.5 LPA
SEO Executive 2.5 – 3 LPA
Analytics 6.5 – 7 LPA
The salaries mentioned above are just the average salaries. These might differ from place to place. Salaries said to relate to freshers. Experienced professionals will have better wages.
To read in-depth about these job-roles, do go through this article. It’ll give an excellent idea of what’s the role of that particular job.
Is there scope for digital marketing?
Yes, there is a scope of digital marketing which looks quite promising. Digital marketing has taken the world of marketing by a storm and going by the analytics mentioned above; there doesn’t seem to be any stoppage for this shortly.
You’d like to have a career in this field; then I think this is the best time ever. It’s one of the most trending jobs of the day, and the grid is likely to go up, in all probabilities and possibilities.
If digital marketing is your dream job, and you are keen to build the career in the field of digital marketing, start planning now and make your dream come true.
Note:
Some of the standard search errors encountered while searching on google.
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digital marketing what is
If you’re a firm whose key concentration is B2B, then this B2B trends in 2018 would be something really useful to you. Often we see even after all those continuous efforts, still we lack in making an impact on our business. Attracting more businesses towards our firm becomes a tough nut to crack. Well, if you’re under such a situation, then you are in dire need of a serious upgrade. Check with all the points mentioned below as I’ve picked the best ones for you. If there seems to be a lack in any one of these, do act upon it quickly.
Content and Slides marketing:
The content marketing has been for a while in the market and I’m pretty sure it’s here to stay. Content writing is the first and primitive most section required for any website that intends to sell services. The respective blogs show their expertise in that particular area. It also attracts the audience or viewers who need information or services from that particular topic. It’s been proven that the services websites with blogs were able to generate 160% more leads than those who failed to maintain one. Content marketing enhances the chances of your brand recognition. You can further read the tips and tricks of content marketing here.
The slides have not been so acclaimed in the market but in my opinion, slides are an easy way to share the information. They are easy, on point, don’t claim much time and most of all slides are interactive. Every other slide you visit you are welcomed by images and short notes rather than those big blog posts that some might be annoyed to read completely. Slides are time-saving and people with less patience or who don’t have enough time in their lives can go with it.
Customization with AI:
Customize your website with AI. Yes, if you’d like to stay ahead in the race and ahead of your competitors, this is a must. Artificial intelligence is going up and up day by day. AI has the capability to interact with your clients directly and individually. It doesn’t just give vague answers to their query, whereas it understands the situation, analyzes and gives the best possible outcome. This enhances the bond between the firm and the client in the most efficient way.
To add to this, artificial intelligence plays a prominent role in figuring the faults in your website. A few tools that can optimize your website and figure out all the vulnerabilities in it. These tools are quite essential for the small to big scale firms.
Account Based Marketing(ABM):
If you don’t already know what an account based marketing is, let me help you with it. ABM is a process of client acquisition through specific marketing. Being specific and particular while marketing is always beneficial. Similar is the situation with ABM. In ABM, a customer or client is targeted directly and individual measures are taken to acquire them.
For example, if I am a law firm and would like to attract the mobile giant Samsung as a client, just sending out field specific emails to all such clients won’t do me any good. A certain individual attention needs to be given to show them how important they are to us. How you’re going to take care of their needs with utmost responsibility. That’s what ABM is. It’s like individually catching the particular fish that you need rather than throwing a whole piece of net in anticipation of finding that particular fish in it somewhere.
Leverage LinkedIn:
LinkedIn, after the acquisition by the software giant, Microsoft is now more popular than ever. B2B businesses have been benefitted the most from this. Through linked in the clients and firms could find each other based upon their requirements. If you’re a firm deal with SaaS, there can be queries you can address on LinkedIn and they’d recognize you. This increases the chances of you having a business with them.
Video and Podcast Marketing:
Video marketing, though has been for quite some time on the field, has been upgrading ever since. In this generation where everything needs to be in a blink of an eye. Video offers just the facility in sharing the information. Videos are fast, interactive and influential in most of the cases. Attaching a video to your blog also increases the stay time of your visitors.
The podcast is the other kind of media marketing. When you write a content, the viewer might not always be able to read it. As it’s highly impossible for a person to read and do some other job at the similar time. So podcasts offer you the flexibility of doing some other work while understanding the concept.
Implementation of AR:
Augmented Reality (AR) has been ruling the current real estate world. It’s certainly going to grow much larger than ever. In augmented reality, one needs to turn their camera on and place it to the location where they want to put the product. On the camera, you can see the product is placed at the appropriate location. The dimensions with which it’s said to be made is also accurate.
If you’re a product based company, instead of sending your clients the desired products, you can give them a good view on how it looks. They can sit at home or office and understand how it looks in their respective place. After having a good look they can straightaway place the order. This saves time, effort and stress.
Introduction of Marketing Automation into your business:
Marketing automation is one another important aspect in marketing these days. Marketing automation is highly required in order to make the work less stressful and more efficient. his automation is said to be used by about 80% of the businesses and is expected to have raised by 51% when compared to the 2014 statistics.
This automation collects the data from the prospects and then you can utilize this data to convey the appropriate information to the respective audience. This has a high relevance rate and the rate of conversion would be substantially higher than any other way. You can customize the automation tools in a way that it sends out the marketing emails or messages occasionally and keeps your audience stuck to you.
The next big thing that’s going to rule all over the world in a few years. People who can’t really use their hands in certain situations, tend to use the voice search instead. You must have seen Siri and Google now being so trendy. Out of which, Siri, which was founded in the year 2011 has been used by 66% of the users and Google by 33%. The rate of usage of these voice search engine is expected to rise drastically.
Voice operated searches are expected to be used more than 50% by the end of 2021 which is some great number. This shows the kind of concentration one needs to put on this. So while writing a blog or telling about yourself, do use the keywords that suits the voice search. Read further about this here.
In order to read further about this, do go through this article. and if you’d like to go through the statistics, visit here. For an in-depth statistics, visit this article.
Best SEO plugins for WordPress are right here. WordPress tools are the way to make life with WordPress an easy one! One definitely needs to have these plugins in order to have a great experience with WordPress. So, do go through these SEO plugins for WordPress and instantly install these if you don’t have them already!
Search Engine Optimisation (SEO) helps make your site rank higher in Google and other web indexes.
While WordPress gives an SEO benevolent setup ideal out the container, there are as yet numerous things that you can do to enhance your SEO, for example, including meta titles, producing XML sitemap, maintaining a strategic distance from copy content, and so forth.
Across the board, SEO Pack encourages you to do every one of these things with a simple to utilize the interface that mixes into your WordPress dashboard.
1. Yoast SEO plugin for WordPress:
This’d probably be the first WordPress plugin that you’d see on every list. No matter where you search, Yoast would be represented to be the best plugin you can have. WordPress is an easy CMS(Content Management System) to deal with. It has a number of features and can accommodate a number of plugins in order to make our task easier. One of those plugins that make the work easier is the Yoast plugin.
Having all that’s needed for you to check for your SEO, Yoast plugin offers you the different ways in which you need look out for all your SEO needs. SEO is the prime factor for any search results on Google. Hence, this can’t be neglected for even a second. Yoast plugin, being the most efficient SEO, has to be placed first in the list.
All in one SEO plugin is one of the popular SEO plugin for WordPress. 40% of wordpress users using All in One SEO Plugin. This is the main competitor for Yoast WordPress SEO Plugin in the market.
This is something every professional would know. The free tool offered by the search engine giant itself, Google. What better source can you get the most keyword searched on Google than Google itself. All the history of the most keywords used can be viewed here. You can also see the number of times the keyword has been used.
This is available for free for the advertisers and anyone can take advantage of it. As a content writer, you’ll be able to take grow awareness of which keywords to use and apply. These keywords will tell you the perception in which the people would think while searching for a certain topic.
4. Google XML Sitemaps:
This is another professional SEO tools for the users. This tool is available for free for the writers. This would help your site by making it easy to index on the search engine. This can be done by a special XML sitemap.
As soon as you activate this plugin on your WordPress, you will be automatically mapped which will make it easy for you to index on the search engine. This helps you rank better on the search engines.
5. W3 Total Cache:
You must have known the fact that your WordPress saves the cache in order to load the website more efficiently the next time your visitor visits your website. But having such a plugin might slower your overall website load time in the first time. If the site load time increases, this eventually increases the bounce rate.
The case is completely different with W3 Total Cache. This plugin integrates CDN services to reduce the page load time. Hence, this is a must-have for all the professionals who are looking out in reducing their bounce rates.
6. VaultPress:
With an increase in the number of plugins and contents, there’s a dire need for the professionals to protect the same. These plugins might create a vulnerability for the rest of the plugins and contents.
It creates a real-time backup for your contents and saves you from all the sudden losses occurred. With a subscription, you can also monitor multiple websites at once under a single dashboard.
7. WP Smush:
This is one another free plugin that offers some really good techniques to boost your website. If you’ve been having a slow loading website and thinking to find a way out, then this is it. You can again compress your images in various image formats to go and have a quicker load.
This might seem like not so important one, but trust me, you can witness some substantial change in the site load time. You can compress and optimize the images and the best part is that your picture quality is not lost. So go ahead and download this for a better responsive website.
8. Google Analytics for WordPress by MonsterInsights:
Yes, you might have already seen the Google Analytics and know how useful it is. But the only problem is that you need to go elsewhere and get all the statistics. MonsterInsights makes this easy for you with just an install of a plugin. This freely available plugin allows you to track the bounce rates, site visit time, sources of the visit and many other metrics that are available on the Google Analytics.
You will be able to track all the metrics in one place. Not just that, you can also track them from multiple locations and multiple devices to make your task easier. This is also a must-have plugin for your WordPress needs.
9. BJ Lazy Load:
Well the name itself should’ve hinted you on what plugin it is. This is once again a site that would help you reduce your bounce rate by increasing your load time. Count on this if you’d want to give your viewers a good site loading experience.
Installation of this plugin enables you to load the images that are only available at first glance while visiting the page. Hence do install this tool in order to deliver a better experience to your viewers.
10. Broken Link Checker:
Imagine yourself in a situation, you’re reading a great article and there’s some other information you’re looking for. You see a link that directs you to that particular location. You feel relaxed and click on that particular link and then it shows the link is broken. How would you feel about it? Would you want your customers to have a similar experience?
To get away from this situation, one needs to have the respective plugins and this plugin fills just the criteria. Instead of you having to visit multiple websites and check for the broken links, this checks for you all the broken links from your blogs. This not only saves time but also effort.
11. Social Icons:
What’s the use of writing hundreds of blogs when it doesn’t reach the required audience. To make it public what better site could you find, than the social media itself? Yes, that’s where your post could get ignored or it might go so far that you can have the unexpected results overnight.
This social icons plugin enables you to place the social media icons, so the users can share the blog that they like instantly. It might either be Facebook, Instagram, Twitter or any other social platform. You’ll be able to garner some huge views with an efficient blog post. The best part is that this plugin is available for free.
12. Akismet Anti Spam:
Another free plugin to make your life at WordPress a delightful one! How would you like it if your rivals or the ones that you’re being hated by, send you all these scary reviews? What if they use the inappropriate language? How would you take care of it? Well, this plugin, developed by the developers of WordPress themselves, would help you overcome this trouble.
This plugin which is available for free for personal sites and blogs and paid for the commercial sites enables you to filter out all the spammy comments. It also saves the history of all the spammy comments and shows you right away when asked for.
These are a few of the most important plugins I’ve come across. There are a few more of these that you can find on this article, that might help every other user and not just the SEO professionals. If you know any other plugins that could make the life of the SEO professionals easier, do let us know in the comments!
Source: Wikipedia
Source: Wikimedia Commons
