Suppose you have bought a car or an iPhone or went on a trip and it becomes very difficult to explain to your mom that how you managed everything? That is when the concept of affiliate marketing comes up. And the way to generate affiliate leads where you have no clue how to explain all this. The below article will help you in all the possible ways to understand about Affiliate Marketing more easily.
Affiliate Marketing Definition
Affiliate Marketing is a marketing program which is based on the performance done in the marketplace and the ways to generate Affiliate leads. Usually, the results are always delivered to the merchants or advertiser. The external partners for which the external partners get rewards or the commission. A valid sale or a form of lead which is completed or a user who is using for the free trial and even if the subscriber for the newsletter is all the valid results that merchants get.
The process of sharing the profits from the products sold after marketing for the same is what Affiliate Marketing is about. It is most common on social media these days. In different social media platforms the users that are common, share these links that have been assigned to them. Hence share the profits earned from the sale made.
There wouldn’t be an increase in the price of the product. Price of the product remains the same whereas the profit shared is reduced. If the product is sold for 100 bucks and the profit is 20% then the price of the product remains the same. But the profit of 20% doesn’t completely go to the seller. The seller shares the profit with the marketer and both end up earning.
In the usual process the seller enjoys the full profit, but here, he/she has to pay from the profits obtained. This is a win-win situation as the marketer helped the sale of the product and the seller is rewarding them for the same.
Amazon Associate Program launched the First and the longest running affiliate marketing programming. And it was launched in the year 1996 was symbolized as the longest running affiliate marketing program. It became a model for other companies which they follow. It can even be called as Affiliate Marketing Amazon.
Marketing using Affiliate marketing offers a great opportunity to expand their business. And increase the affiliate leads for the business. Reach a lot of people or audience through their business. Can even easily get new audience or customers through having the partnership.
Tricky or dirty word is what Affiliate marketing is sometimes considered as. While overcoming all these Affiliate Marketing has established itself as the best and viable Customer Acquisition Channel. The Old Affiliated marketing has a lot of Fraud works done. It involves things such as the cookie stuffing, Spamming, SEO black hatting, spyware, brandjacking.
Affiliate marketing is limited and works wisely. Which contents some exciting things such as the coupons, some general websites, sites having awesome deals, referrals for the development businesses.
There are a lot of brands that incorporate themselves in Affiliate Marketing. While in the mid the don’t know if this Affiliate marketing is lifting and increasing their sales or just taking the marketing of the brand down. Ignoring the Affiliated marketing will also result in the downfall of the Brand and the company. Affiliate marketing has become mostly used marketing tactics for them to increase the value of the brand.
How to Become an Affiliate Marketer?
This marketing type isn’t a big deal to sign up for. Let me guide you through the process:
You need to sign up or sign in for the respective E-Commerce account
Now you will be provided with an affiliate ID and a unique link
We can share the links in different mediums.
All the purchases that are made using these mediums are counted under your account
The seller would then share a certain percentage of the profits and it’s usually up to 12% of the advertising fees
How to earn from Affiliate Marketing?
Are you a beginner and want to know on which factors the Affiliate marketing hugely depends upon:
The network for which you have the Affiliate marketing checking the reliability and efficiency of it.
While working with the advertisers checking on the levels of commission and the rate of conversions.
The time and commitment you are ready to give to your work.
The knowledge about the work and the zeal to learn about the work in order to succeed in it.
What are the advantages of Affiliate Marketing?
Usage of Affiliate marketing in present days has increased a lot to increase the affiliate leads. A lot of companies use this method infrequent. It is one of the stress-free as the sellers can sell their products. Without having and bearing and cost of manufacturing and avoiding the responsibility for handling and buying all the stuff and storing them.
Just by knowing how to utilize Affiliate Marketing effectively it will result in getting the profits and incomes that passive and high. The step for this is always keeping an eye on the target and working according to fulfil it. If the business once starts getting profits it will bring you the substantial incomes, from which the work will just increase gradually.
People usually think that Affiliate Marketing gives fast results and most profitable. Whereas in the contrast it takes a lot of time, commitment and willingness to reach that level and get the targeted result.
Going to the office and running the business everytime makes the work even hectic. This helps to monitor everything on the Internet while sitting in a home or anywhere else on your laptops or phones. It gives freedom to work from anywhere it is very much flexible.
Persons having huge social media followings having received a lot of freebies. Those who visit their business sites and the advertising the business here attracts a lot of people which creates an awareness of the brand. If a Website is generic then the options for it is huge and creates an endless possibility to grow easily.
Which social media platforms can I share this on?
You can share these links to multiple accounts and see that the reach maximizes. More the number of reach more is the chances of conversion into a sale. There’s no limit as to which platforms and which media you share this on. At the end of the day, the key goal is to achieve a maximum number of viewers.
So always make sure you have a good reach on your social media pages. If you don’t have enough followers or friends take the help of your friends who might share the link for you. Even if someone else does a share, the link being yours, you’ll be the one receiving the credits and the share. Think out of the box and find ways in which it reaches the most audience.
Being an affiliate marketer isn’t a difficult job as you can see. But using your resources to generate enough publicity is the key. Let me suggest to you a few more foolproof methods garner enough views for your links. Join a number of communities and groups as it will help you in gaining enough people you can circulate it around. If there are around 0.1 million active people in a group, then there’s a high chance at least 10,000 would click it. Out of the 10,000, there’s a good chance about 10 people would make the purchase. This is the process you can follow in a number of different groups that’ll help you in gaining some great deal of profits.
Once you cross this particular stage and would like to take more advantage of this program, you can start merchanting this process by yourself and yes, it’s completely legal and fair. You can go ahead and spread the link towards multiple platforms and the reachability increases by a great deal.
You can start gaining people, especially the ones who have a lot of followers or friends over the social media platforms. Even you can have them share your content and once you get your share of profits, you can share the same with these sub-marketers. A lot of people follow this method. It usually works for the people who don’t have a proper awareness on how the affiliate marketing works.
How to generate leads for affiliate marketing?
Below are some of the effective and applied steps which help in generation of the leads in affiliate marketing.
KNOW YOUR TARGET AND AIM IT
Always have a talk with your team before starting any of the project or a campaign. Talk in details about the results, goals and the metrics and the way to approach it. This is one of the important strategies. Generating the leads and the challenge is when you have met to target and that a particular lead needs. Rather than having some random leads to fill up the position in commission it becomes more important to check whether that lead is helping you out in reaching your goal.
Most important question pops-up here is why do we need to generate the affiliate leads? Because leads are those people who in near future will be converted into customers. Who will make the required purchases! or take a service from the things you sell.
REALIZE YOUR TARGET AUDIENCE
Realizing the target audience is very important to take your time and see what your business is about? And who are the targeted audience? For example, you have a business in cosmetics then the target will be the women audience as cosmetics is a thing which is mostly used by women. This is how you have to know your target and concentrate mainly on them. Because these leads will only make the purchase or will convert into the customers.
It will help to the segment to the leads by considering them as partners and they will initially lead to having the profitable business. Understanding the audience and the targeting those only according to your business requirement is the key.
OFFERING BONUSES TO CUSTOMER
Affiliates help in getting a lot of leads to your business website which depends on the prospects generated by you on the website. Providing the customers with bonuses helps to generate more amount of leads which will attract the leads towards your business.
Initially, this will encourage the customers to bring more customers to the making purchases in your website.
Sometimes the customers feel that it is very tricky. But while having the bonuses to overcome this Affiliate Royale has made it easy while using the commission tiers. By adding different levels changes in the commission is done. It monitors how much an individual is being paid! and how he can easily access the bonuses while required!
HAVE GUEST POSTS
Guest post is nothing but writing a post on a particular thing that will publish in some other website, not in your own website. This helps a lot in attracting the new prospects to the website. It even helps in reaching a huge number of audience and driving them to your business website.
In addition to that if you give backlinks to your business website. It will increase the Google rankings in searching SERP or search engine result page.
Whereas there are various steps to keep in mind while going for guest blogs or posts like
Write the contents for the websites which have the active comment section and the social media pages and in which a huge number of audience are active.
Give backlinks to your website or the landing page directly which will help enhance the website leads.
CAMPAIGNS IN SOCIAL MEDIA
Social media marketing these days has become one of the key factors. Promoting your brand on different social media platforms will help a lot. Campaigns in social media always connect to tons of people every day while still sticking to the goals of the business.
Select those platform which you think will help you in reaching a lot of audience and focus and concentrate on those platforms only.
Generate the contents that are shareable easily between the social media platforms. Because the contents which are trending and easy to understand reach a huge number of audience.
And the important point to remember that all the campaigns that you generate in social media should reach the people and attract them to the business prospects.
In the latest SEO trends, Heat Maps play the crucial role. Based on daily traffic website users clicking positions need to change the designs and button positions. before going this topic do you know what is heatmap?
What’s a Heat Map?
Heat mapping is the determination of the localities within a page where the user movies their cursor or touches their phones. This shows where the user would be intended to place their respective cursor or finger while browsing through. It also lets us determine the localities within the screen that the human brain prompts to go to the most.
Although it has been a while since the heat maps have been introduced. These have been overlooked for quite some time since it has been founded by Cormac Kinney in the mid-90’s. There hasn’t been a serious thought put in it. But with the inception of data science do you think the heat maps might find its way into the regular metrics? I think so and maybe you would too after understanding its true worth. Here’s how you can add the heatmaps and gauge it yourself.
The Heat maps are usually gauged in three different ways:
Hover maps (mouse or finger movement tracking)
Scroll maps
Click maps
Hover maps provide the basic movements of cursors or fingers across the screen. The heat map is registered in such a way that the areas where the movement is more, a dark red patch can be viewed and in the sections where there isn’t a great deal of activity, green patches can be seen. The same goes for the rest of the maps as well. The only difference is the pattern that these give out. Scrolling and clicking have a different way of appearing on the screen.
If you’d like to read more about each of these briefly, then do visit here.
How can Heat maps help change the mobile websites and the phone UI?
Heat maps help in determining where a user moves their finger or cursor the most. It not only shows the important sections the users browse for but also how the user moves his cursor around involuntarily. So let’s look at the fields these heat maps could impact the most.
Source: digital marketing glossary
Advertisements:
This is the first and foremost thing every website seeks to concentrate upon. The basis of any advertisement driven websites is their efficiency of reach. This can be very well be optimized to reach a wider audience. Still wondering how? Let me tell you.
The section where the heat map is intense is the place one needs to avoid. As this would be the place the user puts their finger on and this obstructs the proper display of the advertisement. The areas at which the screen is being touched or the cursor is moved changes from person to person, especially with respect to their age. A certain section of age might have a different way of moving their fingers. This way, the different ways of using the devices can be categorized accordingly. These specific categories can later be displayed for the advertisements that are more relevant to their ages.
Change in UI:
The user interface can be upgraded in such a manner so as to help the users find it easier to surf through. The designers can make sure they place the appropriate sections in the appropriate locations so as to offer an easy navigation throughout the sections of the page.
For instance, let’s take the advertisement section into consideration. For a left-handed guy, the advertisements displayed on the left section of the pages are harder to see. Whereas the same side would be easier for a right-handed guy. You think how it makes a difference? It makes all the difference in the world as if you’re making an investment, you need to be sure it’s an efficient one! Hence, one needs to make sure that the UI is developed in a way to help the users better.
Accessibility:
The same thing applies to the accessibility part as well. If you can figure out the data for the touch patterns and the sections that are harder to reach, the change in the positioning of these would help in a better accessibility altogether. How can data science help here?
If you observe closely, the touch patterns of the users vary according to the convenience of their finger’s reachability. If the finger doesn’t reach quite well, then there wouldn’t be a full fingerprint over the screen. The partial use of finger shows that the reachability is relatively low. This can go a long way in understanding the positioning of functions. Once these patterns are understood, the data can later be utilized for a better accessibility.
Concentration upon higher ROI sections:
The different parts of a website or the phone’s UI carry a different significance. There are certain sections on the screen that carry a higher importance in terms of generating the revenue. When it comes to the service-providing-website, one needs to make sure all their services are highlighted and displayed to the viewer so as to attract more conversions. For E-Commerce websites, the website needs to place the higher revenue generating products on the more visible and easily navigated sections of the page. Hence, allowing the users enough time to think about the product rather than just wiping down looking at the price.
If you’d like to know how to generate a better ROI, do visit here to get a brief idea.
Predict user behavior:
The heat map helps in understanding the user behaviour and tells us which section and pages to work on. This way the underperforming pages can be concentrated more upon to make them function better. Also, the parts that people have been ignoring on the screen can be noted. Also, there could be a good understanding on which pages the user prefers scrolling down or clicks and proceeds ahead.
Take Away:
Although this hasn’t picked up the pace yet, heat maps are expected to go a long way in customizing the websites. Clubbing up with the appropriate data, patterns can be figured and evaluated to suit the web and user needs in a more efficient manner. With a drastic increase in the number of users day after day, it’s quite important for organizations to count on these statistics for a better performance.
The one thing that every other business needs to gauge while making any changes is the Conversion Rate Optimization. This is the one that decides the fate of any business. The CRO is the measure of the number of businesses made to the number of people viewing the product. This is the conversion rate of optimization for any online or offline products.
What is Online Conversion Rate Optimization?
Conversion rate optimization is an analysis of the number of businesses made to the number of customers visiting the website. This gives a clear picture of how efficiently your business is operating and your product is faring at the market. If the conversion rate optimization is below the expected range, you need to understand that there’s a dire need for you to make changes in the way you’ve been doing your business. Read more about the conversion rate optimization.
How can I measure the Conversion Rate Optimization for my Website?
Conversion rate optimization is measured by placing the number of businesses made on the numerator. Then dividing the same by the number of customers or the sessions. This gives you the percentage of the people visiting your website in doing a business with you.
It is the process of conducting an AB or multivariate test to increase the website’s conversion rate. This gives us a chance to assume the customer’s behavior who visits the website. A good CRO task strives to increases your website’s revenue one time after the other, this leads to an overall desirable performance for the whole year.
It optimizes your current website traffic and calls for an appropriate action. This goes a long way in stabilizing the respective businesses. This conversion rate is differently measured for the different kind of businesses if intended to measure effectiveness.
Conversion Rate Optimization for different businesses:
The conversion rate optimization as mentioned above is different for different businesses. Hence, there must be a different way of analyzing the different businesses. Let’s look at a few of them to understand how it is measured for their respective businesses.
For E-Commerce:
E-commerce is one field that has been rapidly growing. With the establishment of multiple e-commerce industries, it has become necessary to understand what attracts a customer. This understanding will help in attracting and generating better revenue. So, how can we calculate and assume what attracts an e-commerce business the most? Nah, it’s not your gut feeling. The gut is something that a businessman should never go with. The gut feeling kills all the possibilities of thinking logically and then, in the end, you’re driven emotionally. Hence, one needs to make sure to avoid the gut feeling as much as possible. This helps them get the desirable results through analyzing the numbers. Hence, let’s get to know how you can calculate the CRO for an e-commerce organization.
For e-commerce, you need to consider the number of sessions the customers visited and made the purchase. If the customer purchases 3 products at once, it’ll still be considered to be a single purchase. This can’t be considered to be 3 different products. Learn how the e-commerce business has been leveraging the emotions for better sales.
Let me explain this to you clearly:
If the customer A visits the site but doesn’t make any purchase, that would be the session 1. If the customer visits the site and makes 2 purchases, then the session would be the second one. The business done would be just one. So now on a whole, the customer has had two sessions and the number of purchases made is one. Even though the products purchased are two.
So now, you need to place the purchase made in the numerator and the sessions in the denominator. This gives us Purchase/Session= ½= 0.5. Hence when taken in percentages, the answer would be multiplied by a 100. Hence the answer is 50%.
For Service-Based Organizations:
For the services based firms, the methodology changes completely. This is quite different from the ones that you usually see. Services need to have a good cumulative calculation on the conversion rate. This gives a brief view on how their services are being appreciated by the users. So let’s see how to calculate the conversion rate for the service based firms.
Service-based organizations have a different way of calculating the conversion rates. One needs to count the number of times a customer visits the site before being converted into a customer. So the method would be to place the services received on the numerator. The number of times a visitor visits the site should be in the denominator. Here, one must not consider the other times a customer visits the page. As it would be for any enquiry or other similar purposes. Although sometimes the customers who intend to gain other services also visit the page. This part is overlooked until another service is obtained by the client. This leads to an inefficiency in this type of calculation.
So, to be precise, it would be calculated as services requested/the number of sessions before taking the service. If the customer comes 3 times before getting the service and gets the service at the 4th time and then revisits the site later for 2 times, then those two times wouldn’t be considered and the conversion rate would be calculated as ¼=0.25. Multiplying with 100 would give us the percentage. Which would be 25%.
How Conversion Rate Optimization percentage be improved?
Let’s look at the few factors that could help in improving the conversion rate.
A Visible and Attractive Call To Action button:
A good visible and attractive call to action button is the source to any business with the client. If you fail to help customer visit your purchase page, then the user would choose to leave. In this generation, where everything is available at the knock on the door, people would hardly take a bad CTA. Every page needs to be aware of the situation as to where the customer would feel like doing the business with them. They need to be navigated to the appropriate section without any difficulty.
An Interactive Web page:
An interactive webpage an interactive webpage is the root to attracting customers to your page. If your page is attractive, then even the clients would find it delightful in doing the business with you. Hence, one needs to be really careful when it comes to designing their webpage. It could make or break your deals with your valued clients or customers.
An interactive webpage also enables a user to sift through the different sections of the page easily. This allows them to go to the place they want to. Hence, keep your page clear and interactive and help your customers accordingly.
Show off your Testimonials:
Testimonials show the kind of an efficient work you industry gives to your customers. The testimonials are the reviews or the feedbacks provided by the ones who have already experienced your services. Testimonials from these peoples help your firm grow and build a reputation that would last longer.
Testimonials are supposed, to be honest, and genuine. It’s easy to figure out if the testimonials are given by the heart or just because of someone’s request. Keep the best testimonials on your page and leave the rest. You are not supposed to flush your whole page with these testimonials either.
Easy to reach Customer Support:
When the customers make purchases, they also have the authority to be supported when needed. You need to make sure that the customer has all their questions answered. They shouldn’t find it difficult in finding the resource.
Make sure you get a chatbot for your own website. This allows to interact with the customers and get the required details for further information.
Keep Testing for the Broken Pages:
Broken pages are always undesirable while you’re sifting through any website. It shows your website’s quality which eventually affects your reputation. Hence, always look out for the broken pages on your website. Make sure even if the website is broken, your customer would be directed to the appropriate pages accordingly. There are a number of tools that could help you in achieving this. Hence, helping you in delivering your customers a good experience.
Create Urgency with your offers and deals:
This is one important thing that the customers of e-commerce come across almost every time. The online pages show that there’s a deal running out, which creates a sense of urgency in the users. This urgency helps in a quick and not-much-thought-after decision of the customer. Finally, the customers end up purchasing the product.
Micro-Commitments:
Allow your visitors to make the micro-commitments even though they don’t really make any purchases. Request them to enjoy your free services and opportunities. Allow them to take advantage of these services at no cost. This way you can gain their trust, bond and also their contact for future purposes.
Respond to Criticism and Appreciation alike:
Criticism and appreciation are common in almost every industry. You can never really predict as to when you can have a negative review coming your way. But when you do, don’t be afraid to answer them. Accept the mistake as your own and request them to allow you to serve better. Here, people would start to gain the trust back. Always make sure to avoid these negative reviews from appearing first.
Try and feature the High-Revenue Products first:
High revenue products are certainly the ones that bring you a great amount of money. So, that’s where your key concentration should be. Place all your high revenue products on the top and let the other be placed a notch below. Selling out all these high revenue products will get your industry in a better position. Although this doesn’t mean that you neglect all those low-profit faring products. Make sure they get the similar opportunity to sell themselves.
Be Specific to the different class of audience:
Don’t generalize every class of audience into one. There are people who have different choices of products and items. Don’t emphasize one particular product. Rather make sure you provide all kinds of products that reach multiple class of audience. This will help the customers choose according to their preferences and budget.
Use Attractive Media:
Attractive images or videos always pull us towards the products more. Didn’t you ever feel like having a burger from McDonald’s after it has been advertised deliciously? That’s the kind of impact media have over us. Hence, use the similar kind of media that attracts the audience the most. This will most probably see a good rise in the customers purchasing the product.
Add Bonuses or Cashback for your products:
Bonuses and cash backs are like free cupcakes. People don’t say no to these. This, in fact, attracts the customers to purchase the products. Remember the Cheetos chips that used to come with these Pokemon gifts? Children used to buy Cheetos for the very same purpose.
Offer a few Free Services every now and then:
Free services act as a token of a bond. If people start using your bonuses, they’ll get to understand the kind of work you’ve been delivering. This also helps in the enhancement of customer’s bond with the seller. This might be a little investment. But trust me, this goes a long way in building the relationship and publicizing your brand name. Hence, never back out from making a few investments on this. Here you can find some useful free services.
Highlight the Product or Service Warranty:
The warranty is a sign of trust for any product. If your product has the warranty that you wanted, then you would be certain to buy it. It’s like an added assurance of using the product for the desired period of time. Hence, always provide warranty as it earns you the much-needed trust. Also, don’t forget to highlight the warranty period on your product page. These are the things that shouldn’t be but can be overlooked once in a while. This happens due to an inappropriate display.
Be Straight to the point and clear:
If you’re selling a product be specific about it. It helps not only the customers in understanding but also the audience searching the product through the Google. If you’re specific enough, Google would display your product right on the top of the search results. This will help the product gain the popularity that gives your industry enough revenue.
Be Precise about the Statistics you mention:
Statistics are something that’s never to be played around with. You need to display accurate and precise statistics for your customers before they make the purchase. If you think the statistics aren’t good enough to be displayed then don’t. But never misguide your customers with the fake ones. Most of the audience is educated enough to figure it out.
Optimize your website for Mobiles:
Mobile phones are the key products in terms of sales in America. About 51% of the Americans use mobiles to make their online purchases. This statistic is apparently going up day by day. This shows the importance of the mobile phone in the world of sales. Mobile optimization was just an option in the past but now, it’s a necessity. Hence, always make sure that your mobile is efficient enough to make the sales with ease. Know how to measure your mobile speed score here.
Use Mobile Heatmaps:
Mobile heatmaps are nothing but the display of where the customers have been touching the most while using your website. This gives you an idea, on what feature does the customer enjoy the most. It also tells you which features the customers are missing out on. With these statistics, you can understand where to work on. So always keep a track of the heatmaps. You can find one of such heatmaps here.
Guest Purchases:
Most of the online stores request the users to login in order to make any purchases. These requests sometimes don’t go right with the users. Especially when it comes to searching for some important products. Also when it comes to a new website, people usually try to see how the user experience is. If even for the new site, you request for a login information, this makes them leave right away.
A Friendly Communication once the deal is made:
This is more of a confirmation mail that plays as a friendly communication as well. Always make sure you send out this mail to your customers after they make their purchase. If you don’t people fall into the dilemma as if the order has been placed or not. This confirmation page allows you to build your relationship with the consumer better. Hence, communication is something you can’t overlook ever.
The points mentioned above are not the only ones, there are other miscellaneous things one need to be aware of in order to make sure the customers request for the services from your end and don’t look elsewhere for the same. So, always try new things if you want to stay in the race. Also, keep checking for the changes on the CRO as it is arguably the KPI for any industry.
If you’re still wondering what the heck Lunar Eclipse has to do with your online traffic, then you need to read this
Can lunar eclipse boost your traffic influx?
You all know the kind of an impact the Lunar eclipse has had over the minds of the people. People are quite enthusiastic about the day. This opportunity can be directed towards attracting more traffic altogether. Here’s how.
The best way to attract the traffic is going by the trends and making an issue out of it. You can create topics out of anywhere you feel like, but the only thing is if you’re going the right way or not? If it’s going to attract enough traffic or not? If it’s relevant to your website’s content or not? Well, there are ample more of these questions that I wouldn’t flush you with already. Let’s understand this thing more clearly.
So have you heard of the term trend marketing? If you’re in the marketing field for a while you’d know how important it is to be updated with all the trends happening all around. This trend leads to attention-grabbing. The attention every other brand is looking for. So how do you stay updated with all the trends? Well, there are two things here. The one I personally follow the most is Google Trends. It has a vast degree of stretch of information with all the things has been happening all around. You can navigate in accordance with the country and the specific city as well.
So what does lunar eclipse has to do with my traffic?
Well, the lunar eclipse is the current trend and is the one that you need to be thinking about. Leverage this trending situation that has been happening all around the world at this particular moment. So if you manage to make sure you create some content using the respective topic, then your result will automatically be displayed. Learn how to write great content here. But that’s not it, you also need to know how to get your content on the SERPs.
Isn’t that amazing? If you’re able to create some great topic, then your searches will also be displayed out in the results. If you’re able to make it to the first page of the SERPs then that would be enough to attract a large rate of traffic.
What should I do after finding the right topic?
As soon as you find the best topic that suits the day’s trend, now you need to make sure to use it in the most appropriate way. Go to Answer the Public page and see how every other person has been searching for the lunar eclipse. Now try and include all those answers on your page so it answers all the queries put in front. This way you’ll be able to answer all the questions raised by your viewers.
That’s not it, you need to again incorporate all these techniques into your content and make it engaging at the same time. These will go a long way in bringing your brand its own recognition.
What next?
Use all your SEO techniques in order to expand the reachability and make sure that your content has a high relevance with what the users have been searching. This will go a long way in attracting as many viewers as possible. Learn why SEO is important here.
These few viewers will eventually turn into a great traffic. This traffic in itself will eventually turn into your prospects. Again this will boost your business ahead! So go ahead and find your very own trend.
Bottomline:
It doesn’t matter if it’s the lunar eclipse or the solar if it’s Trump’s election win or his birthday. All you need to do is find what people are engaged with and come up with that particular topic in order to return a great amount of traffic towards your website. So don’t just sit back and start working on your website as well. Here’s how you can Write Content for Trending Topics without Being Spammy.
Here is the content marketing trends, before we going to content marketing trends we need to know basic things.
What is Content Marketing?
If you’re new to this, let me acquaint you with what content marketing actually is. This is a no-brainer. The title itself suggests the complete idea. Hold your horses! Do not get deceived by the simple idea it connotes. There’s a lot more to it than that meets the eye.
How Content Marketing builds your Business?
Content marketing is merely a way of writing blogs with the purpose of attracting more traffic. This traffic eventually goes ahead and attracts the prospects that are essential for building your business. These prospects are the ones that you might be doing business with. Thus, in short, content writing is a way to build your brand and grow your business.
How Content Marketing helps SEO?
Content Writing. How?
We will take you through…
SEO is nothing but helping your website crawl better on the Google SERPs (Search Engine Result Pages). Initially, you need to write as relevant a content as possible. Understand what the users would usually search for in your particular domain. Write your content in accordance with your keywords and Voila! You’re good to go.
Google will start considering all those keywords and display your page on the SERPs. This leads to a number of clicks to your web page. So that’s how it helps your SEO. For the content marketing tips, do read this article on content marketing tips and tricks.
Why is Content Marketing important for Business?
Content marketing is said to have attracted about 160% of businesses more than the websites that don’t encourage content writing. If you don’t showcase your own expertise, then how will the external parties know of your existence? Similar is the case with the content writing. Content writing is a technique where you show off your skills and expertise in that particular area, that finally leads to the prospects – creating your brand. When you appear constantly on the SERPs, when the prospects search for the same, it definitely grabs their attention. When these prospects are interested enough in the way you do business, they’d be willing to team up with you. That’s how most of the prospects are earned online.
If you’re still not convinced, do go through this article.
What are the Content Marketing Channels?
Once you finish with your content, the next and the foremost step is to promote it on a large scale. This promotion is helpful as then, it would reach a large number of prospects who are looking for services like yours. Do register yourself in the channels mentioned below:
Social Media:
What’s the purpose of all those hours of writing when it doesn’t reach the expected audience? What better location could you find to publicize your article than your very own social media? We know out of all the communities, social media has the highest outreach. Do share your articles on the social media platforms to garner a number of audiences. In order to understand how you can leverage social media for your content marketing, do read this article on social media promotions.
Similar Field Communities:
There are a number of communities that are in relevance to your field of expertise. No matter what field you are in, you can always find your own communities. These communities help increase the relevance of your posts.
Guest Blogging:
Guest blogging is yet another way of expanding your business in a short time. Find the website with a better domain authority (DA) than yours and start guest blogging. This will lead the traffic from their website to visit yours and eventually, you’ll see a great increase in your traffic.
Email Campaigns:
Encourage the viewers to give out their emails in an interactive way to be able to send them more of these. Keep them updated, keep those blogs coming one after the other. Make it interesting to watch. Not everyone is interested in sharing out their personal information, so make them give it out to you by themselves. Such should be your strategy.
YouTube:
Make videos, make them interesting, publish them on YouTube, give out your link. This will eventually gather a huge amount of traffic. Keep interlinking from one media to the other to get a huge flow of traffic.
Out of all these, there’s one important thing that you can never fail to follow. Always get yourself updated with all the new trends in the field.
Here are a few more low key channels you can visit.
What are the content marketing trends for 2018?
1. Content Remarketing:
If you can invest something on this, then you need to go with this. Content marketing is the way in which you can display the same content that your users were not able to finish. So, the people would have the option to come back and finish the whole article again. This is called content remarketing. This helps the visitors leaving your website to revisit.
2. Podcasts and Embedding Videos:
The latest trend these days that has been taking over the regular blogging is the Podcasts. These podcasts are highly essential for all those people who are busy to read through things. Podcasts help in reading out the whole article that is written in words. This helps the reader to multitask while listening to the same content that he/she has to read.
Embedding videos from YouTube or various other channels helps in easy understanding. This ease of learning attracts a number of people towards your blog. Not just that, one of the ranking factor, duration of a visitor in your website, increases by a great amount, when you successfully make them stick to these videos.
3. Funny and Humorous:
Being funny has always attracted a number of customers. I know I’m not as funny but yeah, I don’t recommend you to be that way. Don’t go hurting people on your quest for being funny. A good laugh always kills off the pressure that you take all day! Hence, be funny for yours and your viewers’ sake!
4. Promotion, Promotion and Promotion:
Keep promoting yourself finding new channels. I can only suggest a handful of these, but you need to find your own communities or locations to promote based upon your field. So, just go ahead and find your niche communities to be able to spread your content across the web.
5. Ambience:
These days people are all about ambience. Would you walk into a restaurant with a bad ambience even though it offers great food? That’s the effect even a website ambience has over the viewers. These days every other website is developing its pages, such that they are more interactive than ever. So, do concentrate on your website’s interactiveness, such the viewers remember the next time they visit your blog.
6. Voice Search:
The next big thing that everyone is aware of! Voice search is the next big thing in the technological advances running around. We can say with surety that this will take over the regular search by a great extent. That’s the kind of predictions the experts have for this. So whenever you write some content, do keep the questions asked as per the perspective of the voice search. This might not be completely essential on this day, but in the future, it’s going to help your viewers a lot with their search.
There are certain trends that never go out of date. The ones that are listed below are few of those. Never ever even think of neglecting all these factors.
8. Trial and Error:
This is a method that works the best. This needs a lot of patience, but mark my words, this will help you in the long run. Learning from mistakes is the best way to learn anything. The same is the case with this one as well. Keep trying for different techniques and implement them on your website. Some might even give you unexpected results. That’s how you learn to grow your traffic and prospects altogether.
9. Content Repurposing:
You update your blog day after day coming with all the new updates. Have you ever thought what happens to your older blogs? You must have thought about it, but have you really acted upon it? Well, you should. Your older contents are as important as the newer ones. The older content, once they are outdated, are supposed to be looked upon. These updates lead to a better quality and efficiency of your blog. It also shows the kind of effort you’re trying to put and how serious you are about your business.
10. SEO:
If you know the importance of having your website rank top on SERPs, then you’ll know Search Engine Optimization is always essential no matter what year it is. As long as the search engine exists, its optimization is highly necessary to attract enough traffic to your website. So always have your site optimized and ready for the search engine to crawl.
Best tools to improve in content marketing:
Content marketing is not just about how you market the content. It is also a cluster of how you write the content. So, let me introduce you (if you don’t know already) to all the tools that can help you in writing and marketing your content efficiently. There are a number of tools that you can utilise for the content writing purpose.
Plugins:
Always have a sight on which Plugins to incorporate on your CMS. If your CMS is WordPress, then find the appropriate plugins to make your job easier and efficient. You can find multiple plugins that can help you out in making your job smooth. There are a number of such plugins, for WordPress, Yoast SEO: helps in your SEO, Backup buddy helps in backing your data while writing. Thus, do acquaint yourself with multiple plugins, but don’t go with too many of them. More plugin slows down your website.
Google trends:
This is one more way to find the most trending topics and putting them up on your website. Trending topics are always the ones that reach a larger audience. The current hot searches will put your site ahead on the results. So, always be aware of the trends, and be ahead of your competitors.
One more widget everyone needs to put on their respective browsers is Grammarly. This widget helps you in working out on your grammar. Bad grammar pulls you down on the results page. Hence, always take care of the grammar upfront.
Buzzsumo:
In order to see which topics to concentrate upon, this would be the best site for you. Buzzsumo shows the statistics on which topic reaches the maximum social sites. Hence, according to these shared statistics, you can create your own content and share them on social media.
You can check demo Click Here
Buffer
Writing a content itself is not enough for your content to reach the masses. You need to take certain marketing precautions as well, to install this plugin to be able to directly share your content on multiple social media sites.
HubSpot
There isn’t just one single thing that HubSpot does. HubSpot is considered to be one of the largest tools to ever exist for your content marketing. It not only helps you with your SEO, but also shows you the analytics that you need to be aware of. These analytics show the different responses to the different things you’ve tried on your content.
Ahrefs:
The other important tool in the field of content writing, Ahref analyzes all the content of your website and gives you your ranking on the internet. It shows the amount of organic traffic that your site attracts. It also has features like showing the progress of your site.
Google Analytics:
Google Analytics is the one site every website user needs to use to understand the statistics. These statistics help you deliver better performances on your website. This analytics also shows which sector your traffic is coming from. You can also have a view at your bounce rate and the duration at which your audience is staying.
Furthermore, if you’d like to have a brief look at tools, do look here.
A great and impressive travel blog by Matthew Kepnes who has earned a great deal of recognition. This guy is an American Travel expert and has a domain authority of his blog at a whopping 66. That’s quite a great Moz Domain authority for a travel blogger and it isn’t easy to get such an authority. He went on to writing books and managed to become the New York Times best selling author.
An MBA graduate, after traveling to Thailand decided to quit his job. He decided to earn his living by what he loves to do. He has travelled to over 70 countries in his 7 years of traveling. How to Travel the World on $50 a Day: Travel Cheaper, Longer, Smarter is the book that has been critically acclaimed and is said to be an eye opener for all those heavy spending nomads.
The guy about who all the content marketers are aware of. Neil Patel has found his own ways of attracting the traffic through both his conventional and unconventional methodologies. These tricks have helped him create a name for himself in the world of SEO and Content Marketing. Now, he is the founder of multiple well-doing websites and has a great impact on all the digital marketers.
Neil Patel is now worth more than $10M and has been said to have a great impact in the world of digital marketing. So, do follow this guy in order to stay updated on all the things happening around you.
Content marketing trends in various industries:
In the Travel Industry:
The travel industry has been reaching new heights in terms of blogging and using its content on various platforms. So, let’s look at how this industry has been upgrading itself in terms of content marketing:
General Blogging:
The usual blogging has been on a hike for a long time and is believed to have a great future as well. These blogs are the way in which people are attracted towards the site. Different people enjoy the travel experiences of these blogs and become loyal customers.
Social Media Short Contents:
The short and sweet tales or quotes posted on social media go a long way in being shared among themselves. These shares are further publicised. This publicising further helps in the brand awareness.
Video Marketing:
Video Marketing is another way of putting the content in the videos and sharing them further. These are short and quick to read. There isn’t much detailed information but the short videos help in a quick understanding. They don’t consume much time and are quick in helping us by giving a brief understanding.
In Commerce Industry:
Content on the products:
There has to be certain content on every product description. The way the product sells also depends upon the description of the products. These details should be explained in a way that helps with a good understanding of the customer.
Instagram Description:
Instagram descriptions have always gone a long way in attracting people’s attention. These descriptions, if short and attractive, can keep the audience engaged towards them.
Video Marketing:
The videos of products and apparels give a brief idea on the products. The videos are not just enough, rather the product descriptions on the product page help with an easy understanding of the colour, size and further specifications.
Tweets:
The tweets made on each product also help with the product sales. Tweets are short ways of displaying the content and attracting the customer’s attention in a short time.
Bottomline:
Well, what can I say? There isn’t a page good enough to describe and guide you all about the content marketing. But I think this would be enough for a great start. Understand what it is and start improvising if you’re lacking in any of these. All these tricks have helped me in gathering about 200% of traffic in less than a month. Here’s how even you can improve your blog audience. I’m sure it’d help you the same as well. Have a great time in marketing your content!
