Everyday new business is coming in the market. The aim of the original, as well as the old business firms, is how to attract the customers, sell the products and services to them, and earn a profit. If this were an easy task, then the business organizations that are in the industry from many years would not have changed their working style and methods.
They would have applied or used the same old traditional methods or strategies to get success. But what they know and have understood is that they need to change their working behavior, not for the customers only but also their survival, progress, and growth.
Things are changing at a much fast speed then what can be predicted. The taste and preferences of the customers keep changing now and then, and this is not just because they like changes but because they have more options nowadays.
What companies do about search engine optimization (SEO) tools
Industries know that they can quickly get a substitute for the tools. Which they use to purchase earlier and this has become possible because of the establishment of new companies and industries which are entering the market. Though the customers are getting a lot of benefits or advantage when the new companies come in the market, the biggest problem is faced by those companies which are already there.
The old companies face a lot of problem and competition because of all these things. When the organization finds that the game is increasing day by day, then it is left with two options first to cut down the price of the products and services, second, companies have to shut down their business.
As a business owner if you are also facing such kind of problems and looking for some effective ways. How you can deal with these situations and survive in the long run, then you should use the search engine optimization (SEO) tools.
To check more about it, you can check the related websites such as liberty lending. It will give you more information and knowledge about the SEO tools and how you can keep holding your customers even in the fiercely competitive market situation. However, it always considered to be important to have basic knowledge about budgeting before you make a strategy for SEO.
Importance of search engine optimization tools
Search engine optimization or SEO is the most effective way to optimize your company’s website. It also enables to improve the ranking on the different search engine ranking pages such as Google, Bing, Mozilla Firefox, Yahoo, etc. It is the best ways to increase traffic towards the website of your company, and also it’s quality too.
You should make all the efforts to make your company’s website and mobile app fast, user-friendly for the customers. Including much simple and easy to navigate. For marketing and advertising your company’s products and services, SEO marketing is more crucial than ever.
How to check SERP for a website?
Search engine optimization or SEO can quickly help you to fulfill your company targets and achieve great results in the future. If you have an online store, a website, social media pages, or blog.
The customers who are looking for the kind of products which you are selling online they will click on the few suggestions which will appear on the first pages of the search engines. They don’t have the time to check all the tips. It is essential for you to see that your company’s website rank is right on the search engine result pages. This will help you in improving the experience of your users or visitors.
If you want to promote your website on the social media pages, then you can easily use the search engine optimization tools for that. The different SEO tricks can help your business. If people can easily find your company’s website, they will surely try to know much more about your company, the products, and services which you are offering for sale and what you can give them in the future.
The type of SEO tools and methods which you are applying for promoting your company can quickly help you to stay ahead of your competitors.
In simple and easy terms, the SEO or Search Engine Optimization is a technique which you can use to improve your company’s website.
Technical SEO: If you want that search engines can crawl the website of your company and index it without facing any problem or issue, then this stage will help you out.
On-site SEO: This means that you follow the rules and apply it so that you can make your company’s website user-friendly, and it can results higher or on the top position of search engine pages.
Off-site SEO: This is a great way to promote your company’s website, contents, pages or blog to get high rankings in search result pages (Google, Bing, Mozilla Firefox, Yahoo, etc.).
Good content will help you in attracting the audiences towards your websites, and this will help in increasing the traffic. Excellent, highly relevant and unique materials are those which only provide information about your company, the products, and services which you are offering for sale, what are you planning for your customers in future, etc. You should also make use of the keywords which the targeted customers and the audiences are using to find you.
In a today competitive environment, business owners look for different ways to attract customers and earn more profit. SEO is a platform which makes it simple and very much easy for the business owners to get the attention and traffic from the online customers.
So if you are planning to hire an SEO company with whom you can work and achieve excellent results for your company. Then you should not only focus on the price which they are charging, but you should think about the quality of service and consequences which they can give you at the end.
The world’s most loved and used browser is Google, it keeps on changing every year, and the technique keeps on improving. The search engines in this way become more intelligent and user-friendly. The latest SEO techniques 2019 in the path in which the webmasters keep their traffic intact to their work.
These new methods will help the companies to beat their competitors. It is already December which means we are approaching towards the end of 2018. All the top SEO techniques 2019, have already come up.
So, we have listed out the top SEO techniques 2019 below that will make the companies competitive and stand in this throat cut competition.
What are Featured Snippets?
Whenever a user asks some question and searches something in the Google. The search result shows the results with a featured snippet block in the search engine result page. This block contains the summary of the content or the website that is present in the link.
The content we can extract from the webpage with the page title and the URL. Below is the image of the featured image:
The description above the headline is the featured snippet or question below that there is the gist about the topic with a link.
How is rich snippet important for SEO?
An excellent way to stand out in the crowd is by using the rich snippets. The rich snippets decrease your competition in the Search Engine Ranking Page.
To display all these rich snippets in the search ranking page, you need to add the microformats known to be structured data. These structured data usually increases the organic visibility of your site and increase the visibility.
There are a lot of myths about the featured and rich snippets that we should consider:
A schema is not at all mandatory for Rich and featured snippets.
Google lists out all the contents that have bullet points, while others prefer paragraphs.
Google even considers the contents in tables.
On, an average, a content with bullet points is likely to be ranked by Google 27.8% which is better than paragraphs.
The suggested words for a paragraph is 100 words more than that decrease the people interests.
A sentence containing not more than 20 words is evident.
What is SERP? And What does SERP stand in SEO?
SERP means Search Engine Result Page whenever a viewer searches something in the Google with a particular keyword. Then the viewer lands up in a page that is known as the SERP or the Search Engine Result Page.
It is essential for every search, and the companies always fight to rank their website on the first page. You take a quick look at the SERPs search page below:
The image above is the search page when we enter any keyword or start to search the topic “Softscript Solutions”. Then Google will take you to the webpage, and you can find a lot of results. First, you will see all the paid search results after which you will find the organic results. Here you have to make your website to rank higher by including all the critical SEO techniques 2019. While in this the most crucial is the keywords.
SERP is essential for the companies so as the SEO techniques. Both are linked with each other if you have an excellent SEO service for your website then you will rank high in the search engine ranking page.
What are the top SEO techniques you should watch in 2019?
SEO techniques are fundamental and keep on changing for the year 2019 we listed out some of the essential SEO techniques 2019 in 2019. Have a look at it below:
Customizing every AD has become the new digital marketing and SEO techniques. A lot of people receives linguistic AD. According to the surveys, 95% of the Indians look out for the AD or shows based on native language.
In India, a lot of e-commerce companies are paying attention to regional languages such as SEO in Hindi or SEO Telugu.
This is an excellent move by the companies because targeting people from every region will give an immense result. For any ADs, website, content SEO techniques 2019 is essential. Not just that in India companies have started targeting other major languages talked all over the world.
The usage of the regional language for brand promotion in digital platform willing will increase to 70% within the coming four years. According to this the SEO management for language AD and post are rapidly growing. Below you can check an image of the linguistic AD. This is the Ad of Amazon in Espanol.
We can expect that the use of linguistic ADs will be increasing every year with the increasing demand of the user towards the native language.
Knowledge panel is critical for all the companies to show what they are up to in business in Google. So when people search for a particular activity on Google. All the information about the company is on the right side of the search results.
The whole details on the right-hand side of the Google search page are known as the Knowledge Panel. Below you can see the knowledge panel of the digital marketing agency Softscript Solutions.
Knowledge Panels are essential because you can see above all the type of information that it gives- the opening time, ratings, reviews. Whenever a viewer sees this, they get a brief idea about the shop. If they get all the information, then there is 100% chance that people will visit the website and even the place. It is one of the essential SEO techniques 2019 that people are using a lot of time.
In the year 2015, Google has introduced a new algorithm which encourages self-learning known as Rankbrain SEO techniques 2019. Since then AI or artificial intelligence has come to action in digital marketing.
Majorly involved in answering the unexpected search query that has never asked.
Source: Gray Cell Tech
Two thousand nineteen is the year where new advancement will take place. We can get more development in the Rankbrain SEO or the artificial intelligence in digital media or SEO. This is very crucial as the Rankbrain SEO techniques 2019 constitutes 15% of the search results.
The Rankbrain SEO is developing a lot by every passing year and the search results that are also improving. Google these days has become very much flexible to answer the much-complicated questions. So, we expect that the in the year 2019 the artificial intelligence in Rankbrain SEO techniques 2019 grow more flexible and understand the human being much better.
We start our latest SEO techniques 2019 with Voice Search, it is gaining hype, and a lot of people are using the Voice Search.
The surveys were done by Google earlier in the year 2014; it revealed that 40% of internet users use the voice-controlled web search.
However, this statistics for the teenagers is 50% which is 10% more than the rest of the people. Most of the people in Google make the search using Voice Search every two people out of 5 are searching using Voice Search.
The most famous voice search devices are Amazon Alexa, Siri for iOS, Ok Google! For Android. You can these days find most of the people are having the Amazon Alexa and Google home in their offices or home. People are doing searches using these voice search devices, and it will increase gradually.
Future of Voice search is very bright. Making the computers able to answer every question asked by the user is the future of SEO techniques and digital marketing. Due to the massive usage of the smart home devices and all the digital answering devices, the future of voice search is enormous. The usage of the voice search will increase a lot in the year 2019, and people will more frequently use this device.
The Speakable schema markup when are included in the blog content it will help the Google to identify the suitable content which is best in case of audit playback using the TTS or the text- to- speech.
Whenever a user asks for a particular article to the voice assistant such as Amazon Alexa or Google Home, then it lists out the top three contents based on the keywords used and optimization done.
After this, it sends the source of the article or the full article with URL to the user. Therefore, all the website page who want to rank high are recommended to have structured data and proper SEO management. With the help of which Google can easily spot them on the top.
The technology is only going to advance, and more precise form of the speakable schema is expected to launch which will give more accurate and relevant results according to what users want.
The most challenging SEO techniques 2019 that take time for the people to grasp is Blockchain. Instead, it is expected to be a massive hype and revolutionary in the coming few years.
The incorruptible unit of currency like the bitcoins and the other cryptocurrencies: Blockchain is the only pathway which allows these kinds of transactions to take place smoothly.
In a few industries, people usually get frightened of the word Blockchain, because blockchain is very transparent this may hurt the middleman or the salesperson. Here, both the customers and the corporation or the company are on the same level.
Once, the internet gets decentralized it allows the transaction and the information to the public. However, all this information is secure, flexible on behave of all the parties.
Google is the middleman for these type of transactions however even Google doesn’t have all the power and authority as they usually have, and Google cannot interfere much. Instead, Google has taken a considerable revenue to not interfere much and for all these transactions.
In Blockchain the identity and the security of the customers are kept secure. That’s why we hope to see the people and the companies using the Blockchain as it will reduce the click fraud. As more than half of the traffic to the website or the companies are using the clicks.
The exact effect of the Blockchain in SEO trends 2019 is not yet precisely known, but all the enthusiastic webmasters are already doing a lot of research upon it. We hope to get more news about it in 2019 and get the best results.
For every website or a digital marketer, content is crucial that is why “Content is the King.” The reason why content is the significant aspect in digital marketing or for a website because whenever people come to your site the first glance, they watch in the site is the content.
However, people always want to know more about your services. So, here the content becomes very crucial as you have to convince the reader and make them stay at your site for a much longer time.
Whenever a user does a Google search, they usually want to find something that will satisfy their need and should accomplish their task. Further, when you start considering the user’s search result into account.
That is when you will eventually land up preparing the best content concentrating according to the audience requirement. It is essential because the internet is already flooded with the contents, customizing the content according to the user’s need will bring you more audiences.
OPTIMIZING USER EXPERIENCE
A User intent website is an essential thing to keep in mind because it can make or break the business. So, it is about including all the vital keywords as relevant content can drag the attention of the users to your website.
It is essential to optimize user experience because this thing will make the users stay at your site.
These all things will bring you the desired searches results from some audiences. All those companies who are want to make it big in the market will make their website a smooth and customer-centric site.
This means that a website which is: smooth to access, designs are intuitive, personalized content, very less page loading time, with no technical glitches will bring you the best result. Whenever a user is searching for a keyword related to your business, it becomes essential to rank higher, and Google should find you easily.
To accomplish this Search Engine Optimization is very important. People and the companies these days know more about the SEO and optimization. Hence, the competition is gradually increasing a lot. So, it becomes crucial to have an optimized user experience.
Search results in mobile phones are increasing a lot since the smartphones are taking down the market. The number of searches is done using Mobile phones only.
This makes sense because mobiles are small, and are portable can be taken everywhere, and it even has internet so people where ever they may be can check the internet using these devices.
However, 2019 is the Google mobile first index year. Therefore, everyone should prepare themselves well, or else you are not you will be wiped out by all other websites and companies. With the first ever mobile indexing by Google. It will start checking all the content in the mobile version and place your content and the website eventually in the SERPs.
Google plays very practically here, by eliminating all the weak links and the traditional ones just keeping the fresh and the trending links.
Initially, Google used to include the desktop contents previously and kept that thing in priority. While these may contain some weak links which usually drag you down in the mobile search results. Once the mobile indexing starts as the priority the problem of the weak links and the traditional content to aspected to be solved permanently.
Not just that even the poor loading version in the desktop and the laptop is thought to resolve completely. We have this new mobile optimization for the Search Engine Result Page will get best and tremendous results.
Mobile optimization is not just the work of one man; it involves the other important aspect known to be Google Lighthouse. Usually, it provides the breakdown of a particular webpage about how fastly a page loads or to understand what is the page speed. By using this tool, you can get a whole performance report of the webpage.
Below you can see the performance of a webpage; it gives a complete report of the webpage.
It includes everything like performance, SEO, following applications, Accessibility, best practices all these are the main points considered.
You just to have to download the extension from any of the above-mentioned sites, then you have to add it to the browser. That’s it you are good to go, click on the icon present on your browser. Each time you want to check the page speed of any website.
What are the SEO techniques for different sectors?
Every passing year the real estate business is going a lot. The people all over the world are getting more digitized and depending upon the digital platform for most of the thing. If they want to buy something first, they take reference of the digital platform to check the place or the company.
As real estate is growing, there are a lot of companies that are coming up. So, it becomes vital to have an excellent website with all the services included. It should most importantly it should be SEO optimized website so that it ranks high in the search results.
Your Website should be Mobile optimized as Google give priority to mobile view than the desktop view due to the increased mobile users. The mobile usage in the year 2019 will increase 20 times more so it is crucial that your website should be mobile optimized. Moreover, Google is giving a free trial for the real estate businesspersons to check whether their site is mobile friendly or not.
Not just mobile optimization use social media to attract customers and increase your engagement. Social media is a digital site where people usually spend a lot of time. Having an active social media site adds more viewers and customers to your list.
To make more customers use more SEO keywords like the long tail keywords and the relevant keywords which people are using a lot. All these things are fundamental. So this is the time when you have to get concerned about the market scenario and start adopting the new techniques.
We know that the SEO techniques and digital marketing are becoming a vast ocean to dive in. However, if your business whether it is online or offline we should be ready to adopt all the new techniques that are coming up.
While coming to e-commerce SEO techniques 2019 that is essential is the user experience that should be taken care a lot. User experience is influencing a lot on the SEO techniques of e-commerce.
When we come to SEO techniques and E-commerce services, the website security is an essential thing to be taken care of that depends on the Website and the hosting providers. Most of the sites these days have HTTPs which means that the website is secure and you can share any sensitive information in here.
Another important factor is building your brand and improving the conversions is the best part of the SEO. Conversions are the those who put money in your bank account. You can get these conversions only through different channels such as social media, Google searches which gives you the viewers whom you have to convert them to customers. These involve the new SEO techniques 2019.
Social Media has become a main stop for all the type of business promotion. If a company is there, then it has become necessary that it should be in the social media sites.
With the help of Facebook and LinkedIn, we can say that the Healthcare industry is climbing up the SEO rankings. To stand out and rank much higher in the Search Engine Ranking Pages or SERPs a healthcare service must be present in the social media. You can upload video, give tips, offers, etc. in the Social media sites.
Source: dignity hospital
However, a website is essential for any business it may be. Maintain a blog page and always maintain the blog page, keep on writing contents that will help the people and answer the questions that they have in their mind.
This will bring a direct conversation between you and the followers. If you maintain a good rapport with the viewers then if they have any health issue they will eventually turn up to you.
So, all these are some of the critical things that people and companies should incorporate in the business. All these top SEO techniques will come to action very soon in the year 2019.
We hope you liked the article, SEO is a vast concept with a lot to understand. Eventually, at the end of 24 hours, any company aims to rank higher in the Google SERP and gain a lot of audiences.
If you have any doubt or trouble in understanding all these techniques in your business. You can freely contact us whenever you want we will be pleased to help you. You can easily make us know about your issue through comments or emails.
Content marketing strategy and SEO strategy are two different things. People usually think SEO is all about content marketing or developing a content marketing strategy. Which is not true it has a distinctive difference in between. The words such as “Versus” or “are Same” can be easily found while connecting both SEO and Content marketing. While the digital marketers and writers are the right person’s who can say what is SEO? And what is a content marketing strategy?
The public has been mistaken and is in misconception- thinking that “Content marketing is taking over the SEO”. Because content marketing and SEO work hand in hand or together. To bring the required results they can overlap on each other but are not completely taken over by one another. There is no way SEO can be taken over by Content Marketing. As SEO it that gimmick which brings the readers to the Blog or website to read the content.
For a smart digital marketing campaign, you should have either of the specialists. A smart digital marketer will always keep these 2 key role players in the organisation. Both the content marketer and the SEO specialist are the gems in their work and whose main focus is the marketing and branding of the company. Filling up both the areas is what a marketer does. Because they play a vital role in the branding of the company. An effective and ethical Search Engine Optimisation can’t happen without the best and optimized content marketing strategy.
WHAT IS SEO?
Search Engine Optimisation or SEO is the process of improving the traffic quantity to a website. Increasing the visibility of the website in the web search in an organic way. That will increase both the quantity and quality of the traffic.
In general, we can say that while someone will search for something that is about your business. The number of times your website comes in the search listing, that much more users will be engaging to your website. Later, on these people turn into trusted customers. All these things are being done by the SEO.
The 3 main works of SEO:
Attracting the quality traffic in the whole world. Quality traffic here means attracting those customers who more interested in your business mostly the products that you sell. Instead of attracting random people who don’t even know what your business is all about.
Gathering more amount of traffic. When people start visiting your website and start admiring your website by clicking on the search engine results page, more traffic comes up.
Getting more organic results. For generating more SERP results ADs are very important. Organic traffic is a way in which people come to your website organically without any requirement of payment.
WHAT IS CONTENT MARKETING?
Content marketing is the type of marketing strategy in which content is being developed, written, published about a particular topic to drag the attention of a particularly interested group of people. The top marketers even symbolize content in the phrase “Content is king” for any marketing strategy.
Marketers have to do a lot of things to improve their brand value in the market. Starting from talking with customers, meeting the clients, connecting to readers it includes everything. Content is the important thing that convinces them to chose the company and its business. Because the first and the foremost thing a person does before trusting a company is checking its website and knowing what the company does. Nothing else can define it well than an effective content.
The things that should be given emphasis are:
Grab the customer attention and create the leads.
Increase the number of customers gradually.
Generate the online sales and try to increase it.
Create the brand awareness in the customers.
Try to engage the users in an online community.
So in simple words, we can say content is something that helps in increasing the brand name of the company and meeting all the targets of the organisations. This involves various things like the accession of the present customers, retention of the existing customers, and making more people aware of the business that you do.
CONTENT MARKETING AND SEO OVERLAP
The content is being created to support the objectives of the organisation. If you are doing it in a true and wise way then the optimisation of your content is one of the major content marketing strategies that can be reached with the help of SEO.
They even have the same kind of mechanism and the sole aim of this is to attract a lot of audience in various ways and accomplish the company goals.
OPTIMISATION OF KEYWORDS IN CONTENT
Optimising the keywords while a content is being published. Here the mediator is the content because whenever you write a new article that means a new keyword that Google has to check. A number of keywords mean that easier you can attract your target audience.
GOOGLE INDEXING OF CONTENT
The number of pages in the content will increase the ranking in the Google listing. The increase in the number of content means an increase in the Google Search Engine listing. Giving Google more chances to do indexing. Whereas quantity is not enough, targeting the potential audience and identifying the relevant keywords also has the same importance.
CONTENT AUTHORITY BY SEO
You can easily increase the content authority if you have an effective and attractive content. It even helps in increasing the Google search rankings. Descriptive content that contains the inbound links, keywords, infographics etc. Increase the user experience which will automatically increase the Google search metrics.
DIFFERENCE BETWEEN CONTENT MARKETING AND SEO
SEO attracts the users by making them see their brand in the search engine. Later helping the company to climb up on the Google search ranking list. Whereas by using the content marketing strategy users get the direct appeal that means direct targeting of the users. Which requires backing up by the SEO.
The primary focus of the SEO is search engine visibility and ranking. Whereas, the main focus of the content marketing is to give the best customer experience.
Below are some important differences that are present between Content marketing and SEO.
The viewer experience doesn’t affect the search engine rankings but the optimising the reader experience is the domain preference of Content Marketing. If you are fabricating a content with the users in your mind and without caring what the search engine wants from you. This is where you became a full content developer leaning completely on the content which is also known as the passive content making.
This is the area of the SEO which doesn’t require developing a content marketing strategy. It just includes the things like optimisation of the website according to the device used like mobile phone, desktop, tablet etc. This also helps in improving the website speed, the creation of the sitemap of XML and submitting it, doing the site navigation by optimising and organising everything. It also does some other works like finding the crawl errors and removing the duplicate content. It involves a little content part for a certain area only. But the role of content marketing strategy is inactive here.
SEO can only generate the effective traffic to one’s website but can’t secure those conversions immediately. On the other hand, the content marketing strategy does a lot more than this. Because once a lead comes to your site content has all the potential to convert that lead to an effective customer. Just making them learn what your company is about? and what you actually do? Which actually motivates them to buy something from your brand.
Content marketing can target the links manually, we can’t control it. Whereas, if you start taking the natural links to do an effective link building by your self. Whereas, this work the SEO should do. The referral traffic should generate the inbound link building. But the important source that involved here to generate links is the Authority- that very essential to rank high in Google search engine rankings.
Google analytics is a tool by Google for Search Engine Optimization or SEO and for different online marketing purposes. It gives a free web analytics which contains all the statistics, graphs, basic tools that are required for analysis. How Google Analytics will help in SEO Strategy.
Features of Google Analytics:
It contains data visualization which means getting the whole data, statistics, and everything that is related to one screen.
The data which it displays gets updated with time when new trending things goes on.
All the data provided are segmented into a subset for easy analysis.
You can get the full custom report and can even share the data using emails to have an easy communication.
Not even that it is integrated with other tools such as the Google Adwords, Website Optimizer, and Public Data Explorer.
The Page tags are nothing but a bug which checks on all the data that a visitor wants. Whereas, if the user has disabled Cookies the system itself can’t get all the data of the users because everything relies on Cookies. Google doesn’t analyze all the data given or available instead it does the sampling of reports.
Advantages of using Google Analytics
However, some people have raised a concern regarding the security issues while using the Google Analytics. From the dashboard of Google analytics, we can know information about those websites and people who are connected to social media sites like Facebook, Instagram etc. And there a lot of companies who require commercials in huge number so, they want an advanced version of web analytics.
Analytics tells a lot of things about the websites that are being analyzed by the Google analytics. Below are some of the points that should be considered:
How much amount of traffic you can attract and where are users from?
What are the pages that attract the users and why?
How much time do the users spend on a particular page?
What are the pages the users mostly surf before exiting from the internet?
In which websites or web pages the major number of users get converted to customers?
What is the number of users surfing the internet using Phones, Laptops, Desktops, and tablets?
What is the exact location of the maximum number of users?
Below are some of the ways in which you can use the Google analytics tool which is very much helpful in SEO strategy making:
MEASURING THE TRAFFIC
Usually the digital marketer especially the SEO’s are tested by the abilities how they are creating the website rank high in certain keywords. And every digital marketing agency rank the SEO’s on the basis of total traffic generated and the Conversions created. If your site is active in the internet platform for 13months then it is called as to be the active and well-performing website. It gives you a fair chance to showcase your talent by showing the growth chart.
With the help of Google Analytics, the full growth graph is shown, there is a comparison tool already present in it. The Executive of any company can easily access it and see the growth chart and analyze from it. And you can show the executive about the progress and growth the company got because of your efforts.
If the officials see the growth they didn’t even ask about the keywords and the relevancy and where they are being used. Because when someone sees the growth he focuses on that only, after which rest all background things becomes blur.
The main thing which matters here is the growth and the profit that the company earns. Which means you have to showcase yourself as you are the reason for growth and profit. This is the best key to make your mark in the company.
LANDING PAGE SEARCH AND CONVERTING IT TO LINKS
The most important thing here comes up is knowing all those pages which receive a lot of organic searches. This helps the content marketers to take the best decision. Even helps in the making the strategies strong and good. Helps in making the best strategies in comparison with the other companies.
That’s is why organic search metrics becomes so important to be checked. It’s very simple to see the statistics for it. Just you have to select the “behaviour” in the bar in Google Analytics, then select the “site content” then go to “all pages”. After which you will get the full data of the pages which are trending the highest.
How to improve landing page?
It even gives several other options such as if you want to see the search result for the particular category in the page you can easily do that even. You can also see the indexation of the top web pages which are ranking high. If there is a landing page which has various kinds of the viewing analytics. This means the page view is huge and has a lot of interest and offering its user the best experience and ranked better than any other sites.
If you have a web page and Google likes your web page that means the other sites will also know about your website and see about the website and make your website popular. This is a very essential step to boost your page and help get the backlinks and users to your site. You can then easily link your page to the other pages by giving backlinks and internal links from your and their site.
If a site ranks low in the page ranking that means the company doesn’t provide the service which it mentions to be. These people usually use keywords to drag people but don’t keep the important content when users go to the actual site. Which invites the increased bounce back rate which means users return back who are not interested.
SEARCH QUERIES TO FORM THE RELATED CONTENT
Before writing a content you can always see what the users are searching? what is trending? and what they actually want? For writing the best content the most important thing is searching the relevant queries, relevant keywords and then concentrating everything in a content and making it effective. This process is very difficult and clumsy and lengthy process. In this process, all the information can be easily received from the data collected from the Search Console.
You just have to go the “Acquisition” option then go to “Search console” and then to the “queries”. By using the Google search console you can get access to all the keywords for the particular word you searched. You can even find all the information regarding who and what they searched about you and your company? Even small things like who you are? what is your company about? what are your services? etc.
How to write content?
While creating the content it is always recommended to save the keywords that are related to the topic. This thing helps in creating your website rank higher in the Google rankings. To reach this place you always have to filter the keywords and chose those which are higher in search rankings.
After gathering all the keywords then comes the content preparation. Before that one more small thing is there. That is searching those pages which contain the relevant keywords and finding their reach. This thing makes the work very easy for the content writer because if the keyword reach is very good then the page ranking would be very good. And automatically the content will be having the highest reach.
THIRD PARTY COMPANIES PERFORMING THE BEST
Google Analytics is very useful if you want to see the campaigns that you ran for third parties. You can easily access it using Google Analytics. When you go to Acquisition then you will see another option such as “campaigns” and then go to “all campaigns” where you see the “full campaign list”.
Basically, this contains the information about all the promotional campaigns that you have done for other companies. And the campaigns that will showcase on their website but it will point to your site just by giving backlinks which may include things like discount codes, dedicated landing pages, articles, guest blogs etc. And each of the campaigns should contain a UTM code. As this is the code that makes the work of the Google analytics very easy while tracking for campaigns. The UTM code is basically attached to custom URL which is usually used to track the source, medium and the name of the campaign.
Performance Of Third Party
The data which is gathered from the campaigns of the third party will help to get the details of the website which is on the top and why it is? This instead helps in getting a lot of audience and clients. Links usually bring a lot of hype and weight to your web page. The more powerful the links are better the rankings of the webpage will be. Because links are the strongest things to get the best results.
And always note down those keywords which you think are relevant and are required for the future purpose. This even includes those keywords that help in attracting traffic to your website. These keywords you can find easily by going to the option “Acquisition” then go to the option “campaigns” and then to the “organic keyword”. This gives you full details of the keywords and generates new ideas for the content.
GROUPING THE CHANNEL TO GET THE TARGET
Users are the base of any company and the primary thing to remember. It is very important to have the details of the users whom you are targeting and of those who visit your web page. For example, if you have two websites one with all the statistics, well-defined profile, and higher metrics. On the other hand, you have another website with no profile information, Uncategorized, unstructured and no other information. Then which website will people opt for? The answer is the well-defined website.
So, these are all the channels or the pathways that let the users come to your website. Some people may have come randomly, some may have already visited your site, some may have seen your ads. There are a lot of possibilities in which a user can come up. But our work is to bring those people and giving them a reason to visit the website again.
When searched for the channels Google Analytics will show some of the default campaigns and channel in the first. But you can filter it out by choosing the categories and applying those things which will take you to the desired result. It even has the feature of grouping in Google Analytics which you can access by going to same option that is “Acquisition”, then you will get another option “All traffic” and after which you will get another option “Channels”.
What are the channels?
Not only that you can even create yourself a lot of channels. But, only one thing that you have to mark here is that “Is channel relevant enough?” and “Is it useful or not for the business?” And you should have every detail about it, but if you don’t know about it then the problem is with you. Instead, if you have a granular channel grouping you can get the best result as it eases the decision making. By accompanying this you will have the data that is accurate and right.
For having the best landing page- analyzing and performance of the landing page is mandatory for the channel’s performance. Planning everything in a strategized manner and having the channels those are working and which give suitable results. Not only that it should draw a lot of people to the website and increase the traffic to your website. These are some of the important things to follow.
Creating a top ranking website is not easy. Taking care of web design, development and SEO are just a few of things you have to tackle. And while you are taking care of all of these points, you also need to take care of the content. A content is said to be effective when it contains the relevant SEO keywords. While taking care of all this stuff one thing should be kept in mind a lot of time should be invested in finding the relevant keywords. By doing this you can get a clean and clear idea that where you want your website to be in. With the help of this, you can shape the company’s future easily.
Whereas, to make the work of finding the relevant keywords simple and easy there are a lot of tools available on the internet platform. Which helps in getting the most relevant, targeted and trending keywords in the digital platform.
The keyword finding is just like a hunting, and it may include a lot of things like SEO keywords, long tail keywords, negative keywords etc. This involves various other things like checking the best keywords which are related to your field of work. Increasing the number of searches of your website on a monthly basis. Keep all the long tail keywords aside first try to know about your competition. Use those keywords which are related to the topic and have a high search result.
Below are some of the most used and highly recommended websites to check for keywords:
GOOGLE KEYWORD PLANNER
It is the best place to search for the SEO keywords for any of the topic. Google keyword planner provides the result directly by checking the Google.
This website is considered as one of the top websites where you can get the relevant keywords. And is the best site when comes to the fact that “good content gives the best result”. So here preparing good content becomes very important.
This tool analyses Google inside out and give the required information that it gave from Google. It also tells about the search engine that you should target while the optimisation of the site goes on.
Just once you log in to the Google Keyword site, you will get the full details and later work accordingly. In regards to that, you will get various other keywords option which has the higher relevancy. But that is where the challenge beings hunting all the keywords and choosing those which are relevant for your work.
(Source: Neil Patel)
Not only that you will find various other things in it like the monthly searches for a particular keyword in an average, competition for the keyword, and how much a person should bid for that particular keyword.
The work done by Google Keyword Planner is not extraordinary but instead, it just does everything in a right way.
Soovle is a tool which gives SEO keywords from multiple sources. Like from Google, Bing, Yahoo, Wikipedia etc. And segregates everything just on one page.
Here, in the search option write the word which you want to search. It will then show various keywords from different sites and you have to choose all those keywords which are relevant according to your content.
Not only that in between all those keywords if you got the relevant keyword. You can drag that keyword and can save it in the “saved suggestions”. It is one of the best features of Soovle.
This tool gives keywords in huge and large quantity. Mostly all those keywords which are related and even those which are not related.
Not only that it also gives all the data that is related to that particular keyword.
It has 6 different columns which are as follows:
First one the average searches that take place for that keyword.
The second one is the traffic, how much traffic does the keyword attract.
The third one is the QSR or Quoted search results, which means how many websites are there which are searching for this particular keyword.
Forth one is the KQI or the keyword quality indicator, which tells about the keyword whether it is of poor or good quality or just normal.
Fifth is the traffic which is the score based on the traffic and competition for the specific keyword.
Sixth is the domain which tells that how many domains are there which are related to the particular keyword.
SEO CHAT SUGGESTION KEYWORD FINDER
SEO chat suggestion keyword tool is a bit different. Whenever we enter an SEO keyword it gives the related keywords in a stepwise manner.
In the first level, it will give the keywords which are important.
Considering the second level, it gives the important keywords with the sub keywords.
At last in the third level it gives the main keywords and sub-keywords inclusively it adds on more number of keywords.
So, it can be said that the third level is the best place to search for the required keywords. And the keywords in level 3 are linked with the keywords in level 2 and level 1. The third level keywords provide the best keywords and contain the hidden gems for your content and which will help your website to rank high in the Google listing.
WORDSTREAM FREE KEYWORD TOOL
Wordstream free SEO keyword tool is one of the most preferred tools to find the keywords. However, on the contrary, it is not a free SEO keyword tool. Gives free searches for first 30 keywords after which you have to pay some amount and continue using it.
It is a very user-friendly SEO Keyword tool. This is very much similar to the Google Keyword Planner. And is very much reliable and used by a lot of Content writers, SEO, and digital marketers.
Here, just like the other tools, you have to enter the word and it will show you the full list of relevant and most searched keywords and all those keywords which are related.
The aim of this SEO keyword tool is to give you the results which will make your business profitable. Not only that it even gives full guidance about how to use these keywords and where to use these keywords.
Not, only the SEO keywords tools there are even lot more tools which help in making you work even better. Wordstream is a huge website for digital marketing you just have to dive in and find what is helpful to you.
Ubersuggest is another fantastic SEO keyword tool. It provides you with the whole list of the keywords that are present or related to the same keyword.
But the important advantage of Ubersuggest is that it provides more reliable results as compared to Google Keyword Planner. It provides a list of keywords which contains all the keywords. Moreover, It provides all the keywords long, short, everything that is related to the word which is entered.
It is very simple to use you just enter the required keyword and start “search”. After analysing you will get some pages of the keyword suggestion.
It separates the keywords on the basis of “Search volume” the amount of the people searching it, “CPC” they have that is Cost-per-click, the last one is the rate of competition for the specific keyword.
MOZ SEO KEYWORD
MOZ SEO keyword tool is another best and widely used keyword search tool available these days. It provides various ways and different things through which we can find the most relevant keywords.
The above is the full overview of the keywords of the word that is being entered. It gives the keyword suggestion, SERP analysis and mentions of that keyword.
After which each of the options is extended where we get more suggestions. Which is shown below.
It gives the full details of all the related keywords to the word that is being entered. Not only that it has advanced options which can be seen below where you can see various options.
This was all about the SEO keyword search. Second, comes the SERP search results. Moz keyword tool displays everything that is in SERP Analysis and it gives the full details of it.
Monthly income you will get if you go for it.
The difficulty that you will face.
Organic click-through-rate that you will gather if you go for it.
The priority that you will get on a scale of 0 to 100.
Keywords Everywhere SEO keyword tool is a different kind of SEO tool. This tool you have to install it in your desktop or laptop you just can’t access it like the other sites. It displays the data of the top 10 sites that are trending on Google this includes the sites like eBay, Amazon, Answer the public etc. It considers everything first and then gives the result which is relevant enough.
The best thing about this tool is that every time you don’t need to login to the site or open the particular website. Once installed, when every time you search for something in the browser it will automatically show the relevant keywords. Whenever you search anything it gives all the keywords comparing with the top sites. Not only that you can even know the Cost per click rate and the competition for the particular keyword.
And the coolest thing is that you can see those keywords also which the customers are attracted to or searching a lot and even those keywords which are not related but still are trending.
Google Trends can be used for finding the SEO keywords. While you search for a particular word it gives you various options for it.
Suppose you entered the term “digital marketing” for the search purpose. It will not only give the result for the keywords instead it will tell about some other things such as the recent search graph, related queries of it, the mostly searched area for that particular keyword.
These are some of the important things that are being covered by the Google trends and becomes very important while the keyword search. Not only that it even shows the regions which are having the craze about the particular thing or have a high Hype for it.
SEMRUSH SEO keyword tool is bit a different from normal keyword finding tools. Whenever you enter a word we not only get the long list of the relevant keywords. Instead, it also shows all those keywords that give a tough competition to this keyword.
It gives some other options like it lets you chose the country which you want to target. Then it also provides the information regarding the organic search or the paid search.
In the organic search, you can see the two options that the volume and the number of searches. While we go to Paid search we can find the two things that are the Cost per click and competition ongoing for the keywords. The number here represents the usage of that particular keyword and the cost for the particular keyword.
Later beside organic search, we have the cost per click distribution among all the top countries in the world. Then it shows the trending things. Which means the topic which you are searching for it tells what is the rate it is trending for.
Below that you can find the phase match and related keywords. The keywords that are trending and related are upgraded from time to time. Along with the SERP report.
Then you get the organic search results with the links which tell where the search happened from. With the Ad copies beside it. It even provides the full history of what you searched.
KW finder SEO keyword tool is one of the trending and upgraded tool. This is a free tool and provides every information for free. This contains a lot of features just at one place.
It tells the difficulty level, through the SEO Keyword difficulty tool. Which tells that how difficult it is to compete in this category. And how difficult it will be to rank higher in this category. It shows the difficulty level automatically not by extra searching.
Rest in the related keyword list it shows the keyword searches that are trending in the list. This depends on the PPC, CTR and the quality score of the particular keyword.
It even gives the SERP list that is on the top and is recently done. Which contain the Domain authority, page authority, Moz rankings, Moz trust rankings, links present in the content, facebook rankings, strength of the profile etc.
Serpstat SEO keyword tool is also one of its kind. This tool like some of the tools tried to sum up everything in one platform. The major hit for this tool is the graph which shows the competition.
It shows the full list of the companies that are competing for the same keyword and their rankings according to the Google search engine rankings.
You can also see the bubbles on Wikipedia, Youtube some other big websites who compete and have higher rankings, more visibility, targeted keywords.