There are a few crucial tips to know, before talking about the future scope of digital marketing, that are imperative to understand. Let’s have a look.
What is Digital Marketing?
Digital marketing is online marketing of your services or products related to using digital technologies, mainly on the Internet. It includes usage of mobile phones, display of adverts in the social media and other digital mediums like Quora, Medium, and other Sites
What is the work of a digital marketer?
A digital marketer is involved in everything that goes on in the company from the marketing end. Digital marketer has to take care of the company website like the design, functionality. He even has to coordinate with the web developers and designers for the better output. Not just limited to the site:
The marketer has to maintain a rapport with the content curators and plan the content strategy, then execute it accordingly. Digital marketer is responsible for the whole content that is supported on the website. The content must be strategized in the right way to obtain the best results.
Digital marketer is also responsible for checking that company website can be found easily on the internet whenever somebody is searching for it. So, a digital marketer has to make sure that the SEO works accordingly.
Eventually, the most crucial task for which a Digital marketer is present is for e-commerce. Digital marketer has to make sure that the visit in the e-commerce site should convert to the customers and the enhance the online sales.
The last one, a digital marketer is responsible for the social media marketing and engaging customers into the posts. Then drag those customers to the official websites.
However, work of the digital marketer is not so simple as it is thought to be, the digital marketer should be an around and have to handle everything that is there in digital branding of the company.
What is the average salary for a digital marketer?
Average salary of a Digital marketer in India starts from 4.5 LPA and can extend up to 12 LPA as the digital marketer is an all-rounder and has to look after all the tasks in the Marketing field, so the salary for the digital marketer is very high in comparison to all other job roles in the digital marketing field.
Online Digital Marketing Courses:
Here are the various online courses which available on the Internet.
Udemy’s Digital Marketing Course:
It is one of the best courses available in Udemy. Currently, 171,148+ students have registered in this course. Please check here
Price: ₹830 Original Price ₹12,800
Discount: 94% off
Our best recommend choice is to go for free techniques on youtube:
What are the different types of digital marketing?
There are major seven different types of digital marketing which are presently being used everywhere in the world. All the seven categories are mentioned below:
SEM ( Search Engine Marketing )
Search Engine Marketing or SEM is one of the significant things which should be taken care with utmost care in digital marketing. SEM manages the traffic whether it may be the organic traffic or paid traffic through PPC. However, the traffic is gained from the SEO while SEM manages the traffic.
SEO (Search Engine Optimization)
SEO or Search Engine Optimization is the reason you get the traffic or the viewers to your website. Optimizing the content in the site, building the backlinks, having related keywords will help to increase the page traffic and a lot of viewers come to the website. SEO improves the organic search results.
PPC MARKETING
Paid marketing is known as the PPC marketing which usually means Pay-Per-Click marketing. It is one of the fastest ways to rank high in the organic search results. Each time when your ad is clicked by someone you are then charged with some amount which is why it is known as the pay per click or PPC marketing.
CONTENT MARKETING
Content is king for any website and the online media. Whenever a user goes to a site first, he will find the content. By writing blogs, making videos and images increases the ranking of the website, which helps in the gradual increase in the viewers.
EMAIL MARKETING
For retargeting a customer and doing the rebranding of your company. Email marketing is the best thing, as it behaves to be more customized. When people see the email think this is only for them and no one else gets this opportunity. Marketing through emails helps in targeting individual customer and making them know about the latest things.
SOCIAL MEDIA MARKETING
Social Media Marketing or SMM is a significant thing which no marketer can never ignore. Marketing using Social media involve both paid and unpaid marketing strategy. The aim is to engage as much amount of people as possible and increase the social engagement who can later to turned into the loyal customers.
AFFILIATE MARKETING
Promoting the brand name is essential which we can not ignore. Anyone can be an influencer or Affiliate marketer be that person in social media or any other industry promoting the brand is necessary. The Affiliates marketers promote the brand name with the help of content.
Digital Marketing Courses in principal cities of India:
Let’s look at the Digital marketing courses offered:
Introduction to Digital Marketing
Creation of Website, Microsite
Search Engine Optimisation
Fundamentals of AdWords
Display Advertising using AdWords
Search Advertising & Adwords Tools
Advertising on mobile
Video Advertising using YouTube
Google Analytics
Social Media Marketing
Web Analytics
Shopping Advertising with Google
Content and Inbound Marketing
Programmatic Buying,
Email and Affiliate Marketing
Hence, these are the topics that every digital marketing course should cover. There are various digital marketing courses provide by various digital marketing institutes. You can search in google with the help of the keywords given below to get to the best institute.
Keywords for google search
Digital marketing courses in Pune.
Digital marketing courses in Kolkata.
Digital marketing courses in Mumbai.
Digital marketing courses in Hyderabad.
Digital marketing courses in Ahmedabad.
Digital marketing courses in Chennai(Madras).
Digital marketing courses in Bangalore(Bengaluru).
Note: Select Institute based upon Google Review and Check their Facebook page for their reviews.
The Scope of Digital marketing for Freshers and experienced professionals:
There’s a critical question on everyone’s mind these days, the scope of Digital Marketing in India. Well, it’s quite evident from all those digital advertisements that digital marketing is growing at a never before rate. That should give you your answers.
As experts speak, always go with the statistics and not mere words – this, we will explain to you with all the proofs. So, without further ado, let’s jump to fact-finding.
Digital Marketing is not a new word for all those who are active on the internet. However, Digital marketing has changed the way people view the advertisements. Remember, all those annoying TV commercials, before the advent of digital ads?
Well, thanks to digital marketing, we feast our eyes on visually appealing and insightful businesses.
Earlier, the relevance to which the viewers viewed the ads was quite low. Even the kids’ channels would display detergent ads, which were in no way relevant to them, nor had any value-add or appeal for them.
With the dawn of digital marketing, the aptness of the platforms where the ads are displayed has taken a huge plunge. The trends of digital marketing for the past 14 years has been depicted by way of the graph given below.
Take a look at the graph. Observe the increasing trend over the years. That itself should remove your skepticism on the scope of Digital Marketing in the coming years. Look at the graph you can check that the digital marketing wasn’t as trending as it is now until the year 2012. From then on, this field has witnessed massive growth. Now, the graph of digital marketing, both in India as well as across the world has risen to great heights.
If you’re still not satisfied, have a look at the following statistics:
The graph has two lines, blue and red; the red line represents the TV Ad spend and the blue line represents the Internet Ad spend on a global plane. It is quite evident that in the year 1995, the amount spent on TV Ads was much higher than that spend on the Internet Ads, where it was almost zero.
Since 2006, the line representing the Internet Ads has taken a sudden leap and crossed the line representing amount spent on TV Ads – this was before 2016. The amount spent on TV ads has been declining day by day, but as can be seen, the amount spent on internet ads has been increased manifold.
Finally, the graph itself is a definite proof of how the ad spent on digital marketing has not only increased but also has taken a better hike than its previous ones. Such is the expenditure on digital marketing. Thus, you can make a safe bet on Digital marketing to reach a better position in the future.
What skills do you need for Digital Marketing:
If you’d like to excel in the field of digital marketing, then you need to possess some basic skills. These skills are supposed to make you stand out from the rest. Initially, there is a specific set of skills that you need to teach in yourself to put yourself in a better position in this field.
Aware of the trends
Good understanding of audience and know what sells
Specific marketing expertise
Content writing skills
Ability to manage tools and technology
Interactive skills
Sales skill
A blend of creativity and analytical skills
Basic design skills
Politeness and patience
What are the different Job Roles and their salaries?
There are multiple job roles in this field. Every job role has its demand and its prerequisites.
Let me introduce you to a few of the job roles that have acquired their fame and have a promising future:
Digital Marketing Executive 3.5 – 4 LPA
Digital Marketing Manager 4.5 – 5 LPA
Content Marketing Manager 5 – 6 LPA
SEO Analyst 2.5 – 3 Lakhs LPA
Social Media Marketing Expert 4 – 4.5 LPA
SEO Executive 2.5 – 3 LPA
Analytics 6.5 – 7 LPA
The salaries mentioned above are just the average salaries. These might differ from place to place. Salaries said to relate to freshers. Experienced professionals will have better wages.
To read in-depth about these job-roles, do go through this article. It’ll give an excellent idea of what’s the role of that particular job.
Is there scope for digital marketing?
Yes, there is a scope of digital marketing which looks quite promising. Digital marketing has taken the world of marketing by a storm and going by the analytics mentioned above; there doesn’t seem to be any stoppage for this shortly.
You’d like to have a career in this field; then I think this is the best time ever. It’s one of the most trending jobs of the day, and the grid is likely to go up, in all probabilities and possibilities.
If digital marketing is your dream job, and you are keen to build the career in the field of digital marketing, start planning now and make your dream come true.
Note:
Some of the standard search errors encountered while searching on google.
dgital marketing
whta is digital marketing
digital marketing what is
In simple terms, a Google Algorithm has its own process of sorting the web pages onto the SERPs (Search Engine Results Pages), it changes from every Google algorithm update. Once this process does its work, your links are shown on the page such that you receive the most efficient results.
Google doesn’t have a specific set of algorithms, it changes from time to time. Can you predict the algorithm changes from Google? Well, the answer is most probably a no. Yes, there are certain major updates that Google is glad to share with its users. But there are numerous other minor updates that go on every single day. Hence, your rank on the result page might change from time to time and you’ll never know what the reason is. Such is the anonymity for Google’s way of displaying results.
Google’s algorithm updates are more like a treasure for all those websites that are planning to establish itself well on the web. Though it isn’t an ideal situation, hypothetically, if someone cracks the algorithm, then I’m pretty sure they’re going to be a billionaire in no time. But still, with an average of 3-4 updates a day, it’s technically impossible to crack this (at least legally).
So, is there any foolproof way in which you’d be able to at least find a few updates out of those thousands? Well, there are a few techniques. It might require for you to follow a few experienced professionals, a few tools and you need to understand the trends to be able to figure some of the approximate ways. I’m going to talk about the same here.
Understand the trends:
So, here you need to choose a few of the websites that you frequently follow for an easy process along with yours. Check for a few pages that rank top on the Google. Understand all the SEO techniques and Google algorithm and also the Google algorithm updates. See how it has changed over the days. These changes might seem so confused at the beginning, but it takes a constant time and effort to understand what it really is.
After all this, there might also be a situation that you come up with no results. Hence, this isn’t a very recommended way to go about it. For this purpose, you can also follow a few of the tools to track the changes. I’ll be mentioning them down below for your information.
Tools to figure out the Google Algorithm Updates:
There isn’t a specific tool to figure things out, but there are certain tools that can spot the changes. Though the exact reason for the change can’t be assumed. Still, these tools would help you a lot if you are really concerned about frequent changed. For all those blackhat SEO experts, I think this is something they need to be aware of.
This is a tool which shows different ranges out of 10. Basing upon the volatility, the range increases. If the change is in low numbers, then there’s not much volatility in the Google’s search.
This Google algorithm updates monitoring service is the same as above. This checks for the SERP ranking changes happening every other day. It analyzes more than 10,000 domains for the better results.
This is a Google algorithm updates tracking tool developed by DEJAN. It detects the changes in ranks by keeping the keywords change in mind. Then analyzes about 17,000 keywords before it lands a perfect score. It also shows the weekly winners and losers on who has made a better rank.
This is one blog that has announced some of the major updates over the years. It announced Panda, Penguin, or the Page Layout algorithm. Being Google’s official blog, this was an official announcement made for the awareness of users. Major updates are often announced before they are launched into the platform as it might affect some of the major websites that people often rely upon. So it’s more like an opportunity to set things straight by themselves.
Moz has been considered to be one of the top sites, that keeps on tracking every little observable change. It’s the new name of seomoz (after their rebranding). If you’re waiting for any updates from any corner, then this would be your place to sink it all in.
Search Engine Watch and Search Engine land are the two of the most frequently updated sites for any query on Search Engine Algorithm updates. These two blogs are well known for retrieving some good information from the very reliable sources. Hence, one definitely shouldn’t miss out on looking out for updates on these sites.
The guy who has the highest number of twitter followers in the list. With 559K followers, this man is considered to be the twitter god when it comes to notifying the changes. He, by Forbes, is considered as a social media power influencer. The reason behind this following is his way of tweeting for about 4 times an hour.
This guy is a former head of the webspam team at Google. He is known for his way of updating people with algorithm updates. Though he hasn’t been working for Google right now, still his expertise is enough for him to predict or gather some of the crucial information on Google Algorithm updates. He has around 536K followers on Twitter.
Danny Sullivan is an American technologist, journalist, and entrepreneur. With about 517K followers, this man is known to be one of those guys who have all the information when the update rolls out or the first one to write when there’s a possibility for an update to come out.
Darren Rowse is a blogger, speaker, consultant and founder of multiple blogs. All his blogs deal with different SEO techniques and tricks that one can incorporate into their own websites. He is one of those few reliable sources to grasp the information from. He has about 238K followers on Twitter.
What to do as soon as a new Algorithm rolls out:
Understand the algorithm properly. As well as you could
If you think you’ve used such a blackhat technique, don’t panic
Sit straight and think what you can do
Search for tools that could help you detect them
If there’s no such tool, get your team help and try to figure out where you might have used it.
This is by far the information you need on when and where to find the Google algorithm updates. If you’d like to know about how the major updates in the past have been and what were their respective features, then visit here.
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If you’ve been following the trends lately, then you’d know what kind of a response digital marketing field is having in the world of internet, that’s how important digital marketing jobs are. It has become the key job role for almost all the industries we see around. Starting from small-scale industries to the large-scale industries, the importance of this field is beyond our understanding. With an increase in demand, the job requirement in this field has taken a hike and doesn’t seem to get down in a while. In this case, let me acquaint you with some of the job roles under this field.
1. Digital Marketing Manager:
A digital marketing manager is a person who plans and runs the campaigns for the company. They strategize different aspects and make sure that the marketing goals are met. The Digital marketing manager needs to have a sound knowledge of the marketing techniques. They should have had a good experience being a marketing executive. Understanding the audience needs enough experience and idea on how they’d react to certain circumstances and situations. Then act accordingly by using the manpower of their executives.
A digital marketing manager needs to understand his niche, plan according to it. Then organize and then guide his executives in the right direction. The manager is responsible for the activities of their executives. Hence, a good idea on the potential of the executives should be known to the manager. Calling up for meetings, sharing the ideas and building relationships come under the roles of a digital marketing manager.
Apart from this, the manager has to maintain the plan for the company’s website. Then, the manager should be able to understand the needs of the website and observe the traffic influx. A proper strategy needs to be implemented in regard to the traffic statistics and new things should be tried to understand how the audience responds to the same.
2. Digital Marketing Executive:
A digital marketing executive is the one who has to run all the campaigns and also implement the plans as requested by the manager. This usually is in a form of a team where the executives are put together by the manager and they have to do the assigned work. The executives are required to do the error and cost-cutting whenever there’s an opportunity. They are advised to approach their manager before any implementation of ideas. They need to work on SEO of the website pages and make sure that the site is ranking higher on Google. Edit and post content, videos, podcasts, and audio content on online site and take proper measures to have it reached to multiple areas.
3. Search Engine Optimizer – SEO Executive:
Search engine optimizations, as you all know is a set of techniques implemented in order to rank yourself higher on Google and to attract a large audience all at once. There is a tremendous need for Search Engine Optimizer in today’s world where everything runs on digital marketing. Hence, one needs to be aware of all the techniques in SEO before applying for this role. As much as this could build the morale of the employee, similarly, it could break them apart if not properly executed.
4. Social Media Marketing Expert:
One other important role in the field of digital marketing is SMM expert. We all know the value that the social media holds these days. It can make even a person living in remote areas an overnight star. That’s the kind of impact social media has on us these days. Hence, this has also become one of the easiest of the easiest ways to attract a large amount of traffic. So when you share something from your blog to the multiple social media sites, it gets a huge amount of popularity, but the only thing to consider is that the content is worth the fame and you have enough followers.
So in order to maintain a good brand value among the customers, one needs to have a very happening social media connection in order to spread the word. That’s where an SMM expert comes into the picture. They start publicizing and gaining followers on different social media platforms and in the end, the create a brand value for the company. When in need, these contacts can be contacted for any marketing purpose and which eventually leads to the conversions.
5. Content Writer:
A content writer is the one who writes all the blog posts for the websites. These blog posts are very essential as they attract the business prospects towards them. It also shows the kind of exposure that particular company has towards its field. A content writer needs to manage the contents of the blog, edit the previous blogs, attach particular images. They also need to have some good knowledge of SEO(Search Engine Optimization).
Apart from these traits, a content writer should be able to understand what kind of content would reach the audience. The writer should not only be proficient in grammar but also be able to build a connection with the reader. Understanding the audience, what kind of questions he/she might ask and how will they take it etc. should be the kind of thinking a content reader needs to possess. They need to build a loyal relationship and a connection with the reader.
6. Content Marketing Manager:
A content marketing manager is the one who decides a particular strategy. This is done with respect to the circumstances and conveys the same to the content writer. This person should be able to brainstorm ideas and understand the whole scenario of the contents being published. So this keeps the contents up to date and trendy. This role should possess a great skill of awareness. One should be acquainted with all those things that would be intriguing to the reader. A sound knowledge of SEO should be present and should have experience in attracting different clients to the business.
7. Search Engine Marketing Specialist:
This is another, almost similar role of an SEO executive. This role isn’t common everywhere rather than in organizations that have a huge base and a big department for their marketing needs. Though the scope of the job is quite short, still a great amount of investment is made for this job. The reason is that you know the kind of a reputation a search engine holds in the world of marketing. A search engine is a basis through which the viewers visit the site. Enough exposure in this area would not only drive the traffic to the company but would also lead to a good amount of conversion.
8. Inbound Marketing Manager:
An Inbound Marketing Manager is responsible for attracting traffic, and the potential customers. In the end these visitors turn into business leads. This is how an inbound marketing manager is essential for a firm. They should be able to manage and build contents like blog posts, webinars, whitepapers, infographics, reports that attracts the viewers. Optimize lead nurturing process and marketing automation through different and appropriate tools for the website. Not just that, an inbound marketing manager has a privilege to put all the new ideas on the table. Through this growth of prospects can be observed.
9. Conversion Rate Optimizer:
This is one of the main job roles to exist, in terms of understanding the prospects. The prospects can be of numerous types. Hence, understanding them is never an easy job. These prospects are to be understood by the number of viewers of website turning into the clients or customers. In case there’s an e-commerce business, a conversion rate is determined by the number of visits by that person. Also by all the purchases made by that particular person in a certain duration. Hence content rate optimizer has a grand role to lay when it comes to converting the audience into leads.
10. Analytics Manager:
This is one another role that’s similar to the previous role explained. This has a great impact on understanding the viewers that come into your blog. Though this doesn’t only deal with the prospect analysis, but also about the all other people that visit the website. They can be understood by an analysis made on several factors like viewership, attendance. Also the time they spend on the blogs, where do they navigate and other such factors. Hence this has a great role to play as well in its own field.
So these are the different job roles available for a daily researcher of jobs in the field of digital marketing. Though digital marketing seems to be a small area it has a wide growth in the industry. Experts say that digital marketing is the next big thing in the world of internet. It’s going to rule over all the businesses too. Almost every business is going to grow itself with a digital marketing team on its side.
If you’re looking for a digital marketing job in Visakhapatnam, then you can go to this page.
If you’d like to have a business with us, then visit here.
For further information on this about the skills and opportunities related to this, do visit this site.
If you have ever used a Google search, then you must have seen different websites being displayed down there. How are the results prioritized? No, one can’t really pay for that as Google believes in efficiency and advertisements are very limited. So in order to rank these websites, Google looks at the proficiency and efficiency of their websites and depending on that ranks them on the search table, that’s Google algorithm. So, Google optimizes different websites and lists them as results. There have been multiple updates to rank better websites with better efficiencies. Let’s look at the different website upgrades in Layman’s terms.
Panda:
Released on Feb 24, 2011, this major upgrade was the initiation of Google’s concentration on all the fake, duplicate and reused contents. There were previous upgrades concentrating on this particular factor as well, but they weren’t as fast and efficient as this one is. This brought major changes in the ways that the blogs used to post their contents. Though it was previously a filtering factor, later it was incorporated into the core algorithm.
Penguin:
Launched on April 24, 2012, this version of Google’s algorithm deals with the damaged or the misleading links. If Penguin deems the links presented by the websites to be manipulative, then the websites lose their ranks. This works in real time and has been a part of Google’s core algorithm since its inception. Keep running audits on your websites and use some efficient backlink checkers to stay away from downranking and stabilize your position.
Hummingbird:
Launched on August 22, 2013, this version of the algorithm has been dedicated to pointing out all those low-quality content generated for namesake and the actual purpose is something else. This also deals with pointing out all those websites that stuff keywords in between just to make sure they are ranked higher in the search results. Not just that, hummingbird detects all the synonymous words and shows the relevant results even though the exact words are absent from the search phrase.
Source: Wikipedia
Pigeon:
This is the first time Google used location-based search to categorize the local results to the core results. Before this one had to be particular about their search, though this feature wasn’t completely upgraded, still it had resulted in the omission of results that were quite relevant to the users. The search engine optimization to a great hike here and people started optimizing their contents deeper than ever. This was launched on July 24, 2014 (US); December 22, 2014 (UK, Canada, Australia).
Mobile:
Also known as Mobilegeddon was launched on April 21, 2015, and with the increase in the number of mobile internet users, this was a must. It was the first time the mobile was preferred and the website not supporting mobile phone sites, eventually started falling down in the results. Resulting to a lower ranking of the website. This is when almost every business started putting their concentration on the mobile versions.
RankBrain:
This is considered to be the third most important ranking factor for Google. This is a feature wherein Google identifies the actual intention behind the user’s search and tries to find the most relevant pages to omit. These web pages are decided upon their field and their expertise. If someone searches for a digital marketing question, then they’d be getting all those results who are affiliated or operate solely upon Digital marketing. Google also takes into consideration the number of digital marketing articles they’ve written. Such is the expertise of RankBrain and hence is considered as the third best. This was launched on October 26, 2015.
Source: Flickr
Possum:
This was one really important update that everyone needed. This is more like an upgraded version of the Pigeon. Before this, people used to receive the results from their particular location but wasn’t as accurate. From here on, Google made it easy for the searching party, by showing up the nearby business they are in need of. Hence users now can just type for the kind of service they need and they’ll be welcomed by the ones close to them. This also helps the searching parties against the confusion of businesses with the similar names. If you search for a xyz woodworks and there’s a similar and a famous one in some other country, you’d still be shown the one closer to you. This was launched on September 1, 2016.
Fred:
This one came out last year (2017) on March 8th. This officially confirmed upgrade, eyes on all those websites that create a low-quality content for the advertisement purposes. So if your page’s main aim is to create some namesake articles, you’re not going the right way. Google would definitely make sure that you don’t rank any higher and your rank falls eventually. So even if you aim to only publish ads, show them that you’re even more serious about content blogging. Then you can use it as a leverage for your advertisements.
Mobile-first index:
This is the most recent upgrade launched on March 26, 2018, in the Google’s algorithm. This has been officially confirmed as well. According to this upgrade, Google search would start preferring the websites that are more mobile friendly and those that load faster on a mobile phone. So, what does it mean to all those websites that aren’t mobile friendly? Do they have to change their whole website to fit into a mobile’s compatibility? Are they not going to be displayed on the search list? Well, the answer to this is, they are going to be listed. The only difference is that they won’t be ranked higher on the list. So the answer is yes. If you want to stay in the race, then you need to upgrade your website to a mobile friendly one.
