What’s new in digital marketing in 2018? Things you can’t miss

What’s new in digital marketing in 2018? Things you can’t miss

Digital Marketing Trends in 2018

1) Content

SEO:

How do you make your website famous? By rushing on to the top of the google search, whenever someone tries to search for anything related to your field. This is not going to happen unless you learn every little trick of SEO.

SEO(Search Engine Optimization) is a process wherein people tend to extend their reach towards the readers in order to grab their attention. When a content is written, one needs to make sure that the content has all that it takes to enlighten the reader. The reader must be able to easily find whatever he needs and should be directed to the appropriate links if the whole data can’t be written under the same content. Let’s dig a little deeper and learn how the search engines operate because if you need to learn the tricks you need to know its every root as well as possible.

What Actually Works for Driving Traffic from Search Engines?

You’re not alien to the fact that the most used search engine is Google. To be honest some of us don’t even know if any else search engine exists. Such is the reign of Google in the search engine field. Every search engine has a different way of positioning its websites on top. The better your keywords and other SEO tactics are the more the chances.

Doesn’t matter which search engine you use, search results are dynamic and they go on changing on a continuous basis. Google keeps on updating its methods of ranking its website. So with such dynamic process, one should never rely on any SEO software as the change is quite difficult to predict.

So how does this work? How do you think Google determines which pages to show in response to whatever users look for? How do you get this traffic that is of utmost importance towards you?

Google’s algorithm is extremely complex, and I’ll share some links for anyone looking to dive deeper into how Google ranks sites at the end of this section, but at an extremely high level:

Google basically looks for the high quality with a good amount of content that meets the requirements of the user. They determine relevance by “crawling” (or reading) your website’s content and evaluating (algorithmically) whether that content is relevant to what the searcher is looking for, mostly based on the keywords it contains.

There are numerous ways in which Google determines which website to rank first, but most of all it looks up how many websites take your website’s link as reference. To put it extremely simply: If the only sites that link to your blue widget site are blogs that no one else on the Web has linked to, and my blue widget site gets links from trusted places that are linked to frequently, like CNN.com, my site will be more trusted (and assumed to be higher quality) than yours.

Increasingly, additional elements are being weighed by Google’s algorithm to determine where your site will rank, such as: How often do users come to your sites, how engaged can you keep your readers, are they visiting any other website for further information or are they satisfied with what they find on your page. Your site’s loading speed and “mobile friendliness”

How unique is your content and how determined are you in providing a diverse kind of articles for the enlightenment of your customers? Every little thing matters in SEO. So to make it simple, being honest and humble towards your readers would be the best bet for you to receive the number of readers.

Source: https://www.wordstream.com/blog/ws/2015/04/30/seo-basics

Links you can refer for further knowledge:

Honest SEO

https://computer.howstuffworks.com/search-engine-optimization.htm

In order to rank higher, you can follow tips from different websites as each website provides different innovative ways, I’ll be attaching a few of them at the end of this paragraph. Let me tell you some of the very basic things that every website is going to tell you. Make sure the keywords are entered right. You need to know the most frequent searches. Provide links to other websites if you think they have explained it better or have a different mode of explanation. Content sharing is always helpful. If you’re good enough in finding the source of the website. That is a different way in which people would love to visit your website as you’d be good not in just providing the content but also directing the readers towards the pages where you can find a better explanation.

Make sure to not go with the black hat tricks and stick to your ethics. Using black hat techniques will not only lead you to lose your potential customers but would also have your contents at risk. The key things to follow in SEO are mentioned below:

1) Follow the trends and stay updated all the time
2) Attract customers by showing the kind of exposure you have on what you do.
3) Be ethical and don’t follow black hat tricks like backlinking or keyword stuffing.
4) Make sure when the readers read your content they don’t have to find anything else out of your page.

Infographics:

Infographics are the most feasible and easy way to express some good information. People get attracted to the brighter version of explanation and they tend to understand the pictorial representation when compared to the usual generic typed information. So putting the norms of cliched text aside try and decorate your content with some efficient and easy to understand infographics so that as soon as a reader enters your website he gets a vibe of interest because as long as the vibes in a website are positive, people learn better. It is a known fact that pictures are way better modes of information understanding.

There’s a wonderful theory behind the same. Whenever you read something the chances of you understanding and retaining in your hand is relatively very lower when compared to a situation where someone explains you a story. Our imagination skills work far better when it comes to storytelling or understanding something through pictures. Hence, if you inculcate the habit of using infographics in your pictures, you tend to attract a number of customers as it makes easy for them to understand whatever you’re trying to sell.

According to research compiled by 3M, the corporation behind Post-it Notes, visuals are processed 60,000 times faster than text, which means you can paint a picture for your audience much faster with an actual picture. It’s no surprise then that HubSpot’s social media scientist Dan Zarrella found tweets with images are 94% more likely to be retweeted than tweets without.

Source: https://www.fastcompany.com/3035856/why-were-more-likely-to-remember-content-with-images-and-video-infogr

Some of the tools through which you can create infographics are: Canva, Edrawsoft, and Venngage

Have you ever observed how your eyes are directly attracted when some funny face or other funny picture comes in front of you? Let us put 3-4 pictures in front of you. One with a written content, next with infographics and third with an image attached immediately above? I’m sure your eyes would dwell first on the image attached here. It’s human eyes’ basic tendency of finding the things that provide delight to their eyes or something which enlightens their mood.

When the emotion is already expressed it only takes your reading skills as you already understand the situation by the things present in the picture. This is something that hasn’t been used much because of the impression that it doesn’t sound very professional. But has proved to have some really good result, reason? Ask yourself which one would you be delighted to read?

So in this generation of informal knowledge transfer, I personally prefer even a business website to be as informal as needed. At the end of the day, a website has to publish some brain soothing things too in order to have a better reach towards all genres of their customers.

Pictorial Representation:

Unlike the points mentioned above, if you aren’t able to brainstorm a good idea or a good infographic picture to help you with the pictorial part, you could just put up some relevant picture that shows the exact similar situation and make sure that the picture represents the content and its information in the best possible way.

b) Social Media

Live video and stories:

Image result for instagram live stories
Credits: Wired

This is the first most important part of this year’s marketing trend. Just a couple of minutes on live video would grab millions of fan’s attention and occasional things like these tend to stack up in our brains for a long time. You don’t need to pay huge amounts of money to the celebrities as this could just be done by them sitting right at home. You can also use the fame of insta-celebrities, one moment of their time could grab you some great number of viewers or customers. Scroll down to the next point to read further about this.

Influenced marketing:

Image result for instagram celebrity marketing selling jazzypooo
Credits: Jazmine Garcia

Source: https://stories.buffer.com/the-simple-guide-to-monetizing-instagram-c2b0bab3c242

Just as mentioned earlier, the same way in the picture above you can see this insta-celebrity Jazmine Garcia posing with a product that she has been paid to promote, this is how small or medium scale industries could go about if they really want to increase the reach of their products.

Multiple people around the world who basically are famous on social media tend to use their fame as an opportunity and promote market of various products. These people have some really good potential followers and would charge way times lesser than the celebrities. So your product reach will be high and similarly, you would get to spend a relatively very low amount.

Youtube:

Youtube is the second most used search engine after Google and you know how many of us tend to visit the website on a daily basis. These days whenever someone hears about anything, all they do is go to youtube rather than Google, because it’s no hidden fact that video explanations are less stressful, less time consuming and easy to understand. You can just post your advertisement before the video begins. People have no better option than to go through these videos to get into the part they actually came for as there is no possibility of forwarding them. This might seem like a force-feeding but people are so addicted to youtube that they don’t even care about it. Youtube is not going to go extinct any time sooner, hence youtube ads are another better way of attracting and letting the potential consumer or client learn about your business.

c) Giveaways:

Who wouldn’t enjoy some free stuff? People go and create multiple accounts if there’s a possibility of earning even as low as a 20 rs when there’s a signup bonus. If the amount is large you can still garner a lot of popularity. So rather than spending millions on celebrities, you would rather just use different ways of attracting the consumers towards you by offering them so giveaways.

Let me give you a strategy for the same. Ask people to like and share your Facebook page wherein you sell your products or do your business and let them know that first certain number of customers would be awarded a certain amount. That’d attract some good number of customers and users to your page and in order to keep the customers from unliking the page, offer them a scheme of a certain number of lucky people winning gifts in the form of cash or products.

The basic things to keep in mind before you implement all these things:

1) Do what you say, say what you do, because any business is always all about trust. Until you prove your efficiency no one’s going to invest in you.
2) Be ethical and honest. This might lead to a slow growth but eventually, this would lead to a great respect in the society and respected people are always chosen first.
3) Be a critic, yes, but choose not to be something that spreads hate or negativity. Treat every single person even if a client or not with all due respect. You will be returned the favor one way or the other.
4) Don’t let them see you like you’re all about business.
5) Concern for the customer’s or reader’s need should be your first priority.
6) Empathize more, know about your circle and reach of your customers a bit more

Why having a great Digital Marketing service is a significant factor?

Why having a great Digital Marketing service is a significant factor?

We are staying in the era where the normal broadcasting has been taken up the digital world. And people are always in a need of a good and more easier form of technology which eventually eases their work. And the idea of being digital has been changed a lot of people preferring internet that in smartphone, tablets, desktops have increased a lot than the traditional ways of advertisement. But there is always a debate between the digital platform advertising and television advertising. And if digital marketing then, how to become an expert in it?

The tough competition between digital advertising and television advertising has been increased a lot. If we go on with the recent survey conducted in the USA the digital and TV revenue collected were both same and it was established that digital is working similarly as the television does. However, if we swap up to India here people watch and believe more on television than the digital. Whereas there has been individual growth in both the digital and television sectors.

IMPORTANCE OF DIGITAL MARKETING FOR ANY BUSINESS

The first and the furthermost importance of digital marketing is that it is very much cost-effective than any type of traditional marketing. Survey leads to say us that 34% of the companies have already started implementing digital marketing and it has been increasing year by year and day by day. And more than 72% businessman believes that the digital platform is much more effective than traditional marketing techniques and can enhance the business by 30% profits to it. And continuing the ad management and promotion in the digital platform helps the business to get more than 80% of the profit.

In a survey conducted by Hubspot, we found out that the cost per lead for across 350 companies the average was being determined to be approximately $200. And all the statistics shown depends on the type of industry, the size of company and revenue generated. And much larger the company is more investment they do in generating leads. The companies and their investments in digital marketing campaigns in Million Dollars are listed below:

WHY IS DIGITAL MARKETING IMPORTANT?

The electronic channel has nowadays become very broad and wide and is being used by everyone. If we take the case of USA where the people viewing TV and people using mobile phones are the same but it is a bit different scenario in India. Here there approximately 183 million homes in which 900 million people watch TV and the total household would be approximately 243 million which means the future of Television in India is very bright which may increase up to 65 million more. Similarly, when we jump towards present day’s digital scenario in India there 650 million mobile users out of which 300 million are the smartphone users and 350 are feature phone users. And these feature phone users are also converting to smartphones according to the statistical review as there a lot of provisions provided to people who have smartphones can access it like cheaper data packages, unlimited calls, 1GB data per day etc.

However, in India, it is always a tough competition between TV and digital platforms and from past few years it has been seen that there is a huge increase in digital marketing campaigns in India. Which, initially creating a very good market base for digital marketing in India. And experts say that in coming future there will be a huge increase in the digital marketing campaign and people will turn more towards digital media than television.

And the advertisers have started using Television campaigns and digital platforms equally from past few years the investment of the digital media platform has increased a lot. Considering an example below:

One of India’s top rate retailer Future Group who has 250+ stores in all over India in 120 different cities and towns and has been investing a huge amount in the digital marketing campaign and believes that marketing of digital platform will increase the endeavoring chances of their business.

The Digital head of future group Mr. Pawan Sarda says, “ digital platform is the best for any company to connect with people and mostly when the languages are different. If we have to connect to Telugu or Tamil or Marathi people at a time then digital media is the best thing to connect with people easily where we face a language barrier”. Because of all the significant reasons Future Group has started investing more in digital marketing. At first, before 2-3 years they used to invest 2%-3% only in online marketing whereas now it has increased to 18%-20% investment.

And they are investing as much as possible until the digital media works as a relevant gateway for the ad campaign. They even conducted FBB’s “ World Shorts Day” in digital media for the customers under the age of 30 which was a huge success and was repeated several times. Similarly, “National Jeans Day”, “watch now buy now” initiate where also a big success on the digital platform.

ASPECTS FOR HAVING A GREAT DIGITAL MARKETING SERVICE

  • GIVING EQUAL OPPORTUNITIES TO ALL BUSINESS: digital marketing offers equal opportunities for every business. Now everything has become very advanced it’s not more like the old system where only big companies and businesses were able to embrace the marketing opportunities. The digital marketing platform is now open for all it irrespective of whatever the type of business is it helps in promoting the business and driving the traffic towards it.
    • Now the small-scale industries and startups can easily do marketing of their business through the digital platform that too which is very cost effective.
    • The most important thing of digital marketing is the ability to manage and provide the correct digital marketing service with customer care services.
  • DIGITAL MARKETING MORE EFFECTIVE THAN TRADITIONAL MARKETING: there has been a 40% growth in the sales of the companies those who did promotion for their business on the digital platform. Digital platform allows everyone irrespective of what business they are doing and whether it is a small or big or startup company to do online marketing. And online marketing is the cheapest one whereas traditional marketing is the costliest medium of marketing which moreover could be afforded by the big companies or industries only.
    And as the survey did by DemandWave shows that email marketing tops the position by generating the highest amount of leads followed by organic search and social media. And all this at a very less cost.
  • DIGITAL MARKETING GENERATES HIGHEST CONVERSION RATES: the main aspect of any digital marketing campaigns is to drive the maximum number of people to your website and generate leads. This is not that end converting those leads into effective customers is the important task for any business. If there will be no conversion from leads to customers then the digital marketing strategies and the amount will of no use. That’s why every company who chose the digital platform for their marketing purpose run behind conversion rate optimization or CRO. According to the recent survey conducted by Ascend 2’s it was found that the leads generated by producing effective content to get highest conversion rate is shown below:
  • GENERATES REVENUES AND HIGHEST ROI LEAD: along with the best conversion rates generating highest revenues on the investment made in the digital marketing is also an important aspect. Because it’s not that just invested in a marketing strategy generating highest returns is also very important because that is where a company relies on and knows whether it is in profit or in the loss. The business person can know whether the company is in profit or loss and if profit then by what percentage. And by using the digital platform a company can easily have 3.3 times better revenues than the previous one.
    Digital marketing provides a wide variety of better and bigger strategies and targeting every place both the nearby localities and abroad. And it will work as a rocket fuel for the development of small-scale and medium ventures. Below is the survey conducted by DemandWave about the channels which produce highest ROI :

There are always a lot of important factors which makes the digital marketing campaign a profitable one these includes the Search engine optimization (SEO) services, Search Engine Marketing (SEM) services, pay per click, email marketing, social media marketing (SMM) etc. The answer to how to become a digital marketing expert? The only answer is by making everything transparent and showing the straightforwardness, which is the only way to track and monitor your business with increasing the number of customers and profits to your business.

REFERENCES
https://www.digitalvidya.com/blog/why-digital-marketing-is-important/
https://www.emailmanager.com/en/blog/1/1512/benefits-and-importance-of-digital-marketing-beyond-seo-and-adwords.html
https://www.businessblogshub.com/2017/09/why-is-digital-marketing-so-important/

What are the best Backlink Strategies for the year 2018?

What are the best Backlink Strategies for the year 2018?

What are backlinks?

Whenever a website which is external to you links with you then it is known as backlinks or external backlinks. Backlinks are one of the most important factors which are used for rankings in search engine results. The algorithm of Google always keeps on changing and evolving. As backlinks only help you to gain higher rankings in the search engines. And links are one of the top most important things required nowadays to make your SEO service rank high. If you see any page is ranking high and having a lot of followers to it then it is including a lot of links to its content because Google thinks the page is authoritative if it contains a lot of links.

Earlier by using only the relevant keywords in the content was enough whereas now those times are gone. Earlier spamming of an article was ok to be done but not now because you can be penalized if you are found to be spamming an article on your website. The procedures of link buildings have been changed a lot with every coming year but still, it is very much important in making a page score high ranking in search engine rankings.

WHY IS IT SO ESSENTIAL?

People doing online business or marketing usually don’t know why backlinks are important to rank the page to higher. People don’t get that backlinks are the foundation or the keystone of any Search Engine Optimization services. Google rankings are moreover is based more on the backlinks only. When the surveys were done by the Google says that backlinks are very important to rank higher.

In the Search Engine Result Page if a content is ranking on the top that means it is having a lot of links to the content than the content which ranks the less. People sometimes think that by having the backlinks only they will get the top rankings whereas it is not the same case everytime spamming the contents, forums or links etc get noticed and doesn’t gather you a good amount of links. Eventually when you have different backlinks from different sites than it is very useful in ranking high. The domain link authorities are very important for any site and if these are present in a site it helps the site to rank higher. So which initially means the site would be much powerful only when it higher domain authority links so you have to give more focus on the links than the site. To get more traffic to your site link building is very important for the SEO strategies below are the important link building campaign plans that are required in 2018:

  • FOUNDATIONAL THINGS IN LINK BUILDING: The most efficient and methodological link building involves investigating original data and research which makes the site 70% more powerful. As the “content is king” in nowadays digital world than keeping the content original and specific is very important to draw the attention of a lot of people. When some write a content or blog it is very important to keep the notice and having a grip on the original research gains a lot of backlinks and references for the site. So these are important or can be called as the foundational things of any content or blog by gaining a lot of backlinks. How the research and original data are being used for backlinks is given below:
    • Always chose the topic which the viewers find it to be very valuable. As there is a lot of things people want to know about if you catch the thing in the right moment of time and develop the content and blog at the same time. It will for sure drive you a lot of organic traffic to your site.
    • Always publish all your research and findings everything that is very important for the viewers to know about. As earning the links is not so easy without publishing the relevant research.
    • Not only the contents and blog always try to add the complementary content based on your research. Make a series of blog, videos, podcast etc use everything which you think is relevant to your content.
    • Never restrict your research, findings and analysis do as much as possible and use demographics, charts, graphs, graphics whatever that is relevant for your site to rank high and make the people feel that “it is having some relevant content”.
    • Promoting your site or the blog is very important because if you understand the people choices and feel that it will tickle the people’s interest sharing or be promoting the analysis is very good.
  • BUYING LICIT LINKS: some of the SEO services try to buy the backlinks or the sites but buying the links is a very bad habit because while analyzing Google may find it illegal and penalize your site. Whereas there are some other ways which help in gaining the high backlinks that involve things like- reviews that are paid, official sponsorship, and writing the guest blogs in some renowned sites with disclosure. How to have paid links are given below:
    • Go for the organic links than paid links because while the organic and paid links are compared then paid links are too risky to be used. And still, you want to rely on the paid links always remember that it should not exceed more than 10-25%.
    • Build the links slowly and easily because nowadays SEO builds the links 1-20 links per month instead opt for 1-2 links per month because link building should be done deliberately.
    • Researching a lot about the domain page site is very important. Check the red flags like spam contents, outbound links. Check the page history, its rankings and all. Before agreeing to do the backlinking works for any of the sites.
    • Always change the keyword anchored texts because pages having the same keywords are being sent a red flag by Google for buying the links.
    • Disclose your involvement whenever you pay the sponsored site for hosting the content. And always try to gain the trust of people by making everything transparent and making them know everything about the paid links to the readers.
  • POSTING CONTENTS ON SOCIAL MEDIA: The SEO strategies nowadays think that the content sharing in the social media is very much important and efficient to gather the leads. And gives the most effective link building strategies as it is most followed strategy for link building in the SEO campaign. Some of the link building strategies that the SEO companies use are like the Broken Link building, Local Business Website. Almost any SEO company you chose for link building on your site everyone relies fully on social media for getting the desired leads. How social media helps in building links is given below:
    • Always know who is your target audience and check on which platform they are more active on. There are different tools which help you in finding this and focus mainly on that platform only because it will finally help you in gathering the leads.
    • Target the audience and chose the topic which attracts more of them. Use the tools to find patterns, engagement and likes, shares, comments etc which help gather the number of audiences.
    • Promote and share the content or blog as much as possible. And the content to free because if your content is interesting, attractive, and unique enough the viewers will only share your content.
    • Remarketing is one of the very important aspects nowadays. If suppose you tweeted it don’t stop there retweet it, if you already posted in Facebook then go in some other platform and post it there also, and give the content a small boost with every passing week. In this way, you can gather the number of leads that are new including the old one.
  • LINK BUILDING USING VIDEOS: the surveys say that 66% of the SEO companies think that the link building using videos is very much effective because people have to be very careful while building links in the Google whereas there is no such thing with the Youtube videos. And a lot of people out there think that hosting a Youtube channel is very much efficient than having a page in any site and moreover sharing the videos in different social media sites gives a lot of boosts to host page in Youtube. And it is always been a great idea to include backlinks in the video and share them on different platforms.

REFERENCES
https://www.semrush.com/blog/top-5-link-building-methods-for-2018-according-to-advanced-seos/
https://neilpatel.com/blog/link-building-campaign-for-2018/
https://www.gotchseo.com/backlinks/
https://www.solwininfotech.com/blog/seo/uncommon-link-building-techniques/

How to make your presence felt in Social Media and increase the engagements?

How to make your presence felt in Social Media and increase the engagements?

Social media and SEO work hand in hand and are becoming more interdependent on each other. Basically, these two things are the main reasons because of your which your business will be getting success. The strategies of the Search Engine Optimization and the capability of reaching people through social media gives a lot of boosts your business campaign. Social media is a very powerful tool, if an online business doesn’t get optimized on social media then the business is losing a lot of their effective customers. Whereas social media doesn’t directly hamper the rankings of a business page but instead acts as an important aspect of the ranking of the page.
High Rankings in the search engine is what every online business is dependent upon or every business wants to gain from the Social Media Campaign. And there are various ways to improve the rankings and engagements for your business campaign in the Social Media. And having the positive social media influence on the business is very important. It is possible to improve your rankings and engagement of people to your social media site.

SOCIAL MEDIA AND SEARCH ENGINE OPTIMIZATION RELATIONSHIP

There is always a strong interrelation between Search Engine Optimization and Social Media as your activities in social media decides your rankings in the search engine.

Have you ever wondered how you get the desired answer when you search something on the internet? It’s all because the Google and other search engines check the contents and post the best content only.

When your post or the content get shared a lot of time it is one type of indication that you have a great blog or content which attracts the people. The search engines always think that the content or blog which are shared or viewed a lot will have a very good content as people will share those blogs or contents only which will have the great contents. It’s ultimately like people are the decision makers what they love the most will get served as the best.

As in an organic search what is the most influencing factor is your content is able to reach to people? And how much is your post is being searched? Not the social signal you get. Social signals include the number of likes you get, the re-tweets, the comments etc. it entirely depends upon the number of shares you get. And sometimes people think that they have great followings on social media so they will rank high in the search engines then you are mistaken the rankings doesn’t depend on it.

Below are some of the ways which help you in gaining the engagement on the social media platform:

  • CUTTING DOWN THE WORDS FOR SOCIAL MEDIA: the contents you write on social media should not contain a lot of words. As social media is a platform of entertainment for people so they don’t want a lot of words. As less the content is with more information and keyword, the more the people get attracted to it. The surveys conducted says that in facebook the click-through rates on the long paragraphs are 2-4% slower than on the contents having fewer word likes 40-50 character long sentence. But you should use all the words or keywords that are important and keep the content short.
  • ENGAGE PEOPLE IN WHAT YOU WANT FROM THEM: Requests always works out, audience sometimes requires requesting them which helps in connecting more with the content. The keywords like “comment”, “like”, “share”, “retweet”, “checkout” etc are the commonly searched words or the most clickable words by the audience in the social media. When you want your audience’s to do something for you always be requesting and concise. Never and ever give a chance to people to leave your page without commenting, liking, sharing, retweeting etc on your post.
  • ATTRACT PEOPLE TO YOUR CONTENT: The most important thing to remember is never sell something to your audience instead check what they require and help them with that. Always remember to answer each and every question which may be some of their queries, important points, doubts, problems that pop up in the mind of the audiences. And add all the links to these question answer to your main blog in the social media, which the people can find easily.
  • MAKE YOUR PRESENCE FELT AND INCREASE VISIBILITY: Creating your presence felt in the social media platform is very important for any business. Because the ranking given by the search engines is always done by the checking your social media presence, keywords used, and how effectively you are reaching to the people these all can be done by a well crafted SEO service. Whereas the links which you provide on your content doesn’t add up directly to your rankings in the search engine. These are considered only when the posts receive a “no follow tag” which means the origins of the post are being ignored by the search engine.
  • PAY ATTENTION ON THE KEYWORD: the keywords which are very relevant to your topic are to be chosen and these important SEO keywords are to be incorporated into everything like the headlines, taglines, links, summaries etc. even it can be incorporated in the social media bio’s and can include the keywords as the caption and include the pictures on the blog. People who are searching for these keywords will always come across your blog and you have relevant content then you can make them to your customers. As they can know about your strategies, business plans, ideology etc. which will at the end of the day help you gather a lot of leads to your blog.
  • OPTIMIZING YOUR KEYWORDS: the keywords which you post are to be chosen carefully and then to be posted on your blog as similar to the links, and hashtags you chose which helps you to amplify your search ranking in the social media result and increase your discoverability in the social media platform.
    To know whether the content is effective is not by the ability it is reaching to the people and the ability in which it is gathering the following of the people and established it is to gather more and more new audience to its blog. The social media has a great contribution to the SEO also as the content not only gets attention in the social media but also gets the high rankings in the search engine results.
  • USE KEYWORDS TO IMPROVE VISIBILITY: To increase the visibility of your content or blog in the social media platform it is very important to come up with new and creative thoughts each and every time you write a blog or a content. And should apply the best SEO strategies and with the relevant keywords involved. The searches should be so efficient that whenever people search for something your business should pop-up in the first.

REFERENCES
https://www.socialmediaexaminer.com/7-ways-to-improve-your-search-rank-with-social-media/
https://www.socialmediatoday.com/social-business/how-improve-your-search-rank-social-media
https://shanebarker.com/blog/smo-tips-boost-website-ranking/
https://www.inc.com/chirag-kulkarni/how-to-use-social-media-to-improve-your-organic-search-engine-ranking.html

How is the Growth of Voice Search in 2018-19?

How is the Growth of Voice Search in 2018-19?

Speaking to someone and getting the answers is easier and time-saving than typing it. Voice search is one of the trendings and the biggest searched topics in the SEO platform and the searches on the internet are mostly dominated by the voice. And every digital marketing campaign needs the voice search to be incorporated into their work.

The way people using the internet has been changed a lot and the mode of searching also changed & the voice assistance has become very much reliable, convenient to talk and most importantly getting the results quickly.

It was announced in the year 2008 during Summer’s at the Inside Google Search event that it would include the voice search on Google in the coming days. Now it has become one of the most used and best voice assistance tools in the market used by almost everyone who has a smartphone. According to the year 2017 statistics, there are approximately 33 million voice search enabled devices in which 40% of the people do only voice searches. And the search queries increase up to 35% every year. And in the year 2017, Google added more Indian languages which include Tamil, Telugu, Marathi, Bengali etc.

Voice search or digital assistants include the following:

Virtual Assistants

  • Amazon Echo
  • Amazon Alexa
  • Google Home

Mobile Assistants

  • Ok google for android phones
  • Siri for Apple iPhones
  • Cortana for Microsoft phones

TV/ Remote assistants

  • Amazon Firestick
  • Roku

GROWTH OF VOICE SEARCH

According to the researchers over the past years, it was found that there is an increase of 20% of voice search queries in Google mobile app which all includes Google home, Siri in Apple iPhone, Amazon Alexa etc. Recently Google Home also extended features like appointment booking with voice, for more information check in Google I/O 2018. As soon as the language processing and machine learning behind the engines get advanced and become more accurate. The advanced as data in machine learning gets more trained it will, of course, attract a lot of people. In near future people using voice, assistants are going to be increased as more people are going to use this voice search for browsing.

And the surveys estimate that by the end of 2020 more than half of the searches would be done through the voice searches only. People are opting for the voice-based searches more than the traditional search for typing the words, voice searches mainly save a lot of time and are more precise than the words being typed. People of the young age group use the voice search a lot of statistics says that 57% of teens and 24% of adults use voice search while they are with their friends, 23% couples use while cooking, 59% teens use while watching TV and most interestingly 22% teens and 15% adults use voice search while they in bathroom.

Below is the statistics based on the age group and the percentage usage of the voice search:

voice search

Optimizing the voice search in the SEO or search engine optimization is one of the best ideas. SEO services basically include attracting traffic or grabbing the customers towards your business. For a business to be successful and gain profit increasing traffic to the business website is a very important aspect.

And using more and advanced technology which eases the work of customers gather the business website more people. For More Information about How voice search will change in 2018 SEO trends click here.

Below are the four ways to optimize your website with voice search:

VISIBILITY ON FEATURED SNIPPETS

The most interesting thing about Google home or Google Assistant is that where it gives an answer to a question it itself cites the website name or the source of the information which is also called as featured snippets and then sends the link of the source to Google home app.
And the featured snippets that are read by Google home and Google Assistant are the sites which are ranked in position zero.

That is why optimizing featured snippets in voice search for SEO services is very important as more and more people are turning towards it. People searching for “how to optimize featured snippets” has been increased to 178% from the past year.

The voice queries are very easy to understand and it helps to know the query types that surface the featured snippets. And for the most common featured snippets, the marketers can invest time nicely to provide the best answers to the customers. This also even helps the marketers as the better answers get noticed by Google very easily. And the best answers get the greater credibility and your brand gets recognized, and by potentially attracting a lot of traffic toward to the Google Home app.

Initially Google Home gets a lot of benefit from this because best answers drive a lot of customers to Google. Due to which the people will build a trust upon Google Home or Android devices and finally this will lead to an increase in the sales.

PERFECT OPTION FOR LOCAL SEO:

Business information related to voice searches are very high which is estimated to be 39%. So voice search is the best option for the local SEO service. And your business site should always be updated with your correct details like the right address, contact details and the perfect opening and closing time.

Eventually, when a customer searches for the “cake shop near to me” you website should pop-up to the first position. In the same manner, you should always provide the right information to your customer most importantly the contact number, address and the opening and closing time. Suppose you give a wrong time customer appears after it then you may end up losing a valuable customer.
According to the information and service provided the people will review your business which helps the others to know about your service and either drives more customers or deprives customers.

IMPROVING THE SITE SPEED:

Mobile phones nowadays have everything inside it the voice search in mobile phones is being used extensively that’s why optimizing your website in the mobile phone is very necessary. Because if this doesn’t happen then users will simply return back which hampers your business and Google rankings a lot. And the pages which take a lot of time to load will always suffer more bounce backs of customers than the pages which load in less time.

If you have slower loading page on mobile phones then the customer returning back rate are quite higher in case of mobile than the customer using the desktop. According to the records the smartphone users especially the people using voice search which is approximately 9.65% that is higher than that of the desktop users are more keen to bounce back.
So, maintaining the speed of the website is always an important aspect of the business websites to drive the customer attention towards your business.

THINK LIKE THE SEARCHERS:

As Google already told it monitors everything that comes up on Google even the voice searches. With the idea that there will separate keyboard queries for mobile phones and desktop search data. This thing was not being implemented early because of the main reason like the voice modulation as the voice searches become the longer trail searches and due conversational problems like speaking loud sometimes, speaking low sometimes and the sound of any query should have a specific sound or else it will exclude it automatically.

Voice search is always gathering a lot of traction from the audience but still, the future can never be predicted still can say that the trend of voice search is not going get down this soon. And it is very good for the marketers who use digital platform for their business works it helps to drive a lot of people to the website. Following the trend and using it effectively will bring profit to any company.

Optimize for Voice Search in Search Marketing:

If you need your content to appear on the SERPs(Search Engine Results Pages), then you need to think in the command’s perception. How the commands are made, how its questions are phrased. You also need to have a good understanding of what different ways the command can be formed. This way you can include such phrases in your content to appear right when the user searches for the same.

This might seem to be a big deal, but trust me, using the right tools will show you the way. With the websites like answer the public, you can understand what a person usually searches for. Like if you type a keyword, all the questions related to the keyword will be displayed out in front. Such is the beauty of this website. Not just that, you can even use Buzzsumo to see which topics are socializing more.

Voice Shopping:

Do you know? According to the statistics, people would start shopping just through their voice commands. They’d ask for a product and if the product is relevant enough, they’d place the order right away. Yes, it wouldn’t take much time before this facility comes to your doorstep. Hence, even when you’re selling a product, you need to be pretty sure, the keywords they’re going to use.

Not just that, as the facility of tracking and date of delivery is already on the phones, you need to take every measure to make it as purchase friendly as possible. One shouldn’t face a hard time shopping for the products they desire.

 

REFERENCES:
https://neilpatel.com/blog/seo-for-voice-search/
https://searchengineland.com/seo-2018-optimizing-voice-search-288078