Do you see people you follow or your competitors barging ahead and making it big? While you’re still right where you were, without any substantial development? If you’re wondering on how can you have your digital marketing agency grow? Then this read is a must for you. Let me tell you a thing or two about marketing that might just change the way you look at it.
Invest in quality content:
This is the part where most of the businesses lack proper awareness. They just treat the content or article writing part as an investment, while the actual thought process should be that it is a necessity and a must-have asset for your business. According to a statistic, the businesses with content writing gets about 130% more business conversion which is a staggering amount. There’s another statistic that shows content writing attracts as many viewers with paid advertisements while saving 61% of investment from your pockets. If you need to know how to write a proper content, visit here.
Know all that is to know:
Start researching every single and little way in which your content or other social media platforms you are trying to promote can gain followers. Follow the most trending topics and keep your viewers updated in such a way that they don’t need to look for any other sources than this. Make sure they don’t leave either. The more traffic you get, the better are the conversions. Also, don’t deviate from your field of expertise. Show your own skills don’t try to put your leg into all the trending things that don’t concern your business. As taking such steps would certainly gain traffic but in the end, the conversion rate would fall badly. So stick to your expertise and be honest to your viewers. Your reputation is something you need to stand by, don’t lose it.
It’s going to start slow:
Well, marketing is like one of those things that might take quite some time to pick up, but once it does, it’ll shoot up in no time. That’s the trait this marketing has. So even if the increase rate is slow, it’s still increasing and you never know what kind of a hike it might take. Be patient and wait for it to go big. All you need is the right opportunity and making the most of it is another thing. If you can’t find any such source that could take your brand to a whole new level, then don’t feel low. Somethings take time and not everyone gets the opportunity as such, even if they do, they won’t last long due to the lack of experience. Hence, gain some good understanding and experience before something as such happens and then you could be ready for everything.
Follow the Google guidelines and SEO:
Before you start publishing your contents, go through all that is to know to make sure you generate some positive rank, while searching on the Google. Your ranking on the search engine would tell you how well you’re going to receive the views and traffic. So start optimizing your content before publishing, optimization of content should be done carefully and never be neglected. For your pages on social media, use all those vivid techniques, different page owners do to gain attention, like using contests to gain the attention of viewers, use push notifications the right way and henceforth.
Sustainability is the key:
Even if it doesn’t come all at once, still there’s a good chance you’ll slowly gain the audience. But audiences gained in this slow process are going to be the most loyal ones. So once you start gaining one or two a day, or in a week, that’s still not a number to be worried about. This will start growing and once it reaches its peak, you need to know how not to lose your viewers that you have. Make sure the quality always increases and there’s no depreciation in the content or your services. Your content is a direct representation of your service and that’s how valuable it has to be considered.
The next step:
So, once you start getting a good audience make sure that your level never goes down and you keep rewarding or surprising your viewers the right way. Do it in a way that they wouldn’t want to leave your website. These might seem like an additional investment but such results with a small investment are always worth the spend. Never go easy on the audience and never take their patience for granted.
Deliver!:
So once you do follow all those things mentioned above and maybe other things that you think to be right ones, there’s a high chance your website would start receiving a good amount of traffic and after that, the only thing left for you to do is Deliver! Say what you do and do what you say! there’s no other alternative to this. Be specific, build your brand trust. Any business works upon the brand’s trust and its performance. Hence deliver the best way you can and then you’ll have all that a good Marketing agency needs to have.
Here’s a link to the additional information on how to increase the blog audience.
Content Management System, abbreviated and fondly known as CMS includes a different set of software compatible with the respective programming language. Let’s acquaint ourselves with different kinds of CMS and their respective programming languages.
Operating On PHP
WordPress:
This is the first and the basic content system that anyone would’ve heard of. Such is the kind of popularity this system has gained over the years. Using the PHP language, this has been the most acclaimed one yet. Having said that, WordPress is also the easiest to use and fairly easy to comprehend if one is new to this field.
A few years ago, WordPress was at the peak of the debate, where everyone was in a dilemma if WordPress is a blog or a CMS. It didn’t take too long for the WordPress to rule over the non-blog websites as well. WordPress now powers even the non-blog sites. That’s the kind of reach this WordPress has. It has been updating its widgets time and again and has a great stack of useful widgets and plugins that are fairly useful to its users. With the increase in the number of tutorials simultaneously, WordPress has reached a wider audience than any other CMS ever had. So WordPress isn’t something that one could just write off, it’s here to stay.
Advantages:
Has a feature for WYSIWYG that helps you in understanding how your content would be portrayed. It’s even helpful for those with no knowledge of HTML
Easy to use and takes minimal time in understanding.
Free and paid plugins are available at a very optimal price.
Drupal:
The other kind of CMS that operates on PHP is the second best one for the users. This is also a very active CMS used widely by the users all over the world. This free content management system is known for its number of plugins and the active community it has. Drupal has over 6000 plugins which is a huge number for any CMS. This not only helps in saving time from all those development of new plugins but also saves a lot of money.
It has about 30,000 extendable modules and also 2,500 of unique themes that you can use to build your website to a whole better level. That’s the kind of perk one can have with this. Also, the active community it has keeps updating its users on different types of plugins or other upgrades.
Advantages:
Drupal has about 30,000 extendable modules and 2,500 themes. Which can be fairly used for customization.
It offers a huge active community that can help you with your situation all time of the day
Advanced features such as maintaining your own cloud are possible with Bitnami Stack.
Joomla:
This is one more of those CMS’ in the PHP platform that is widely acclaimed by many people around the world. Even this has a multiple number of followers and a huge community that helps you with your doubts and also the tutorials. This CMS is used by giants like MTV, Harvard University, CitiBank etc. The fairly active community also offers a lot of plugins and widgets that are developed by random people. This goes a long way in making several tasks easier for these people. Some of them are paid and some are free but as far as I can see all of them are quite affordable.
Advantages:
A large community and number of followers to help with the required learning and doubts.
Very user-friendly to a particular set of users.
3,200 extensions to show how alive this CMS is.
Operating On Java
Alfresco Java:
Developed by ex-guys from Documentum, this system has a lot to offer a lot when it comes to CMS. Surprisingly easy to install and the ability to drop files into folders and later publish them into web documents is the feature anyone would love to use. This not only saves time but effort as well. The software, licensed under LGPL, is available for a free download. Alfresco is often suggested to be used for the enterprise sites than the simple sites.
Advantages:
The backend is clear and simple.
Can drop the file into folders and turn them into web documents.
This CMS has been around since 2000 and has been used consistently. The reason why it has been in this field for so long is it’s user interface and accessibility. This system can be used by even the most naive, with no technical skills whatsoever. If you need an easy to use and better looking CMS then this would be the best choice for you. Its user interface is based on Bootstrap CSS version 3. If you want to explore more, then new modules can be developed using Spring MVC, JSF, and Groovy.
Advantages:
The first advantage with this is that it’s really easy to use and can be accessed even by a person with no technical skills
It has a drag and drop feature that makes it easy to drop files
Its official website is full of all the tutorials and guide if you need an answer to the question.
Magnolia:
The best part about any application or system is when it has a wider reach and can help in supporting multiple fields. If you need a one-stop solution to all your requirements on a Java platform, then this is for you. It sports a hub integrating areas such as e-commerce, analytics, marketing automation, social media, CRM and ERP. The advantage from this is that you can actually keep adding these, one after the other as your business grows.
The security of this CMS is quite tough and has been known for its encryption from private to the public data. If you’re the admin, then you can even know who has been updating, editing or writing or using this CMS for any other purposes.
Advantages:
Highly secured
Has a wide reach towards multiple business hosting
Has a good number of results on stack-overflow
Python Based
Django CMS:
Django CMS has been around since 2007 and is an open source enterprise content management system based on the Django framework. This one’s the most user-friendly out of all the others and is easy to use. You can integrate different already- existing applications of your enterprise through this.
Advantages:
Easy to use and user-friendly
Widely used on Python
You can edit all the plugins within the page
Wagtail:
It is an open source, Django based CMS. This one might take a little while before you get used to it, but has a wide variety of features that help you in making the tiniest of the changes and customize it to your own desire. The other reason why you could go with this is because it loads really fast and barely takes any time.
Advantages:
Very responsive UI
Quick loading of a page
Endless customization
Mezzanine:
Built using the Django framework, this CMS is fast, flexible and consistent. The highly active community shows the kind of importance this system gets. The highly active communities, that’s alive almost all the time of the day helps not only in keeping you updated but also helps you in understanding a few features and methods you’re not aware of earlier. You can be updated on all those new widgets and plugins that might make it easier for you to build a better page.
Advantages:
Highly active community
A very flexible system and has multiple options to deal with
Always updated on new extensions
.Net based
Umbraco:
Is one of those programs that are flexible and easy to use not just by the developers but also by the content writers. You don’t really need to have sound technical knowledge if you want to get in here. This program can be used by the tiniest of the sites to the big sites that stores a lot of data and is used worldwide. Such is the reach of this CMS. If youw ant to use a CMS on your.net platform, then this open source(Free) program should be the one you could go with.
Advantages:
Has a large community where you can find free and paid tutorials and support
Powerful and flexible for both websites and intranets
An open source API
DNN:
DotNetNuke, also known as DNN is one of those few programs, that’s free and yet easy to install and is flexible. Powering over 800,000 websites worldwide, this CMS has it all if you want to go with a reliable source. The figure itself would give you an idea on how productive and happening its communities would be. It has some highly intereactive and developed web portal taht allows you to communicate all your thoughts and experiences.
Advantages:
the huge figure of websites working under it show how happening this is.
Continuous updates on the plugins
Stable and easy to install
Kentico:
This CMS is available both on free and paid versions. Kentico offers you a complete set of features with details on how to build a website and how to upgrade it and further more. With 400+ built in web parts, Kentico proves to be one of the most customizable and flexible program out there.
Advantages:
Multiple web parts of over 400
Strong community
SEO supported program
These are some of those programs you can go with depending upon the language you work in. To be honest, there’s no best or worst in this CMS. Different people have different likes and they get along with different features than others. So it depends on you, which kind of a CMS you want to go for.
Have you ever wondered why content writing is considered to be such a big thing? Before going to the tips let me just brief you the importance of content writing. Content writing has taken the world of marketing by storm. How? I’ll tell you! I’ll also tell you how content writing would help you in your business.
Content writing for business:
You’re a website who has just started and don’t have much of a brand recognition. What are your ways of familiarising your brand with the people? or getting more clients for your business? There are ways like having your video go viral but the chances of getting such videos, related to your business, are quite low. In this scenario, the best way to grab the attention of online fanatics is content writing. A good content writing is a direct indication of the kind of website you’re running. Higher the quality of the content higher is the chances of attracting the clients towards your business.
Source: Hubspot
As you can see from the above picture how important it is for an organization to keep blogging, other than just concentrating on their own product.
Content has an incredibly strong grip on culture formation. Content writing not only helps in the free marketing for your websites, but it also brings the traffic to your website. Traffic stats are important in showing the kind of recognition you have in the world of internet and it simultaneously shows how seriously you take your business. It shows the potential clients the relevance to their field of work and how diversified you are. It is a way of convincing the hearts of the visitors and showing how good you’re at it.
Not just that, we understand how bad one needs to spend on website maintenance and for the very same reason, a good ROI is something anyone could use. The better you are, the better advertisements you attract. So let’s not delay anymore and just get to the tips how you can improve your content writing.
All the tips you needed to stand out in 2018:
Things to do:
Make sure the content is relevant to your website and your business.
Plan it out rather than just jumping on it. Find all the relevant websites that could help you in this process.
Take it slow, don’t rush. Understand every little situation and how the world of content writing works.
A good title is the one that attracts the attention of your customers. Try a catchy one!
A trendy topic is always the one to go for.
Stick to the point, don’t dwell from one direction to the other. Know your job and execute it accordingly.
Understand your potential customers and what they actually need.
Produce quality content, don’t go with all the quantity tips. If your content doesn’t have enough quantity, try to finish it with a good quality rather than going behind the quantity theory.
Pictures and infographics are something you should never forget to put. Infographics are an easy way for the reader to understand the story of the article.
Understand the statistics and work on it! Analyzing any situation shows how thorough you are and how strong you are on your point
Use attractive images and the most relevant ones to make it easier for the visitor to read.
Kill the ideas of using any foolproof methods. The more genuine and honest you are the more traffic you’re going to get
Always credit the websites if you’ve borrowed some information or images from them as it’s their stuff, let’s just appreciate them a little. That’s all they ask for.
Google has multiple ways of listing your content on top, so don’t go on searching for different tricks, rather just concentrate on what you need to do and what you’re good at and the traffic would flow on its own.
Content writing is one part and standing up for what you say there is another. As I said in one of the previous posts, do what you say and say only what you can actually do. No fake promises or fake content should be entertained.
Come up with innovative ideas, the ideas that catch the eyes of people.
Write in a way that even if the content is simple it still get its attention.
Your content might not garner enough views, likes or comments in the initial stage but sooner or later it’ll get all the hype that it deserves. Good things are never gone unseen.
A little humour never killed anyone, so even though if it’s a business website, you can still make some unprofessional healthy humour in order to bust off some stress.
Maintain your website with an impression that it’s a one-stop place for reading, and also for all the information that they need in this field.
Last but not the least, enjoy your work, it’ll surely reflect back on your article!
Things you need to avoid:
Don’t try to be so diversified that your website loses its authenticity
You are never supposed to write it clumsy as it’ll only keep visitors from visiting your website
Blackhat methods are something to stay far away from! Don’t indulge yourself in activities like key stuffing or multiple backlinking, as it would only hamper the image you’ve been trying to create all this while.
Don’t forget crediting or providing the sources from where the information has been gathered, or it may lead to some serious troubles.
Good grammar is never a sore to the eyes, so avoid making any grammatical errors.
Don’t restrict yourself to few articles. Write as many articles as you can so one doesn’t have to go to any other website for further information.
In the process of looking for attention, don’t go and share the article everywhere, rather concentrate on one particular social website. It’ll keep you from looking desperate.
As far as my experience with the article writing goes, I think these tips would be enough for any beginner to come out with an impressive article. You might think this is a huge list, will I be able to remember all of this? Well, I went through the same phase, I collected the tips from various websites and listed them down. A momentary look at these tips would show how well you’ve improved day by day.
Once you’re done with these tips, I’d recommend you to go through the SEO (Search Engine Optimization) techniques. That’s what you need if you want to place yourself well above the rest i.e., you’ll be ranked higher in the appearance of results, when someone searches on the same topic in google.
Here’s a link if you want to learn further about SEO: How the Local SEO helps in the growth and visibility of company?
If you want a professional to handle the SEO part for you, here’s a glance as to how we could help you out in this scenario: SERVICES FOR SEARCH ENGINE OPTIMISATION
The blog audience is one of the key ways of attracting the customers to your website. Blog audience gives you enough exposure to the kind of a job you’re doing. You can grow substantially through posting the right content at the right time with the right amount of dedication. If you’re wondering how blog audience contributes to the growth of the company, then let me brief it out for you.
If a company has to mark its presence, then it has to market itself around the web. Until you’re well marketed, your recognition will be compromised to a certain location. If you’d like to go beyond that, digital marketing is the best way to go for. Content writing or blogs writing is the best-believed trick when it comes to digital marketing and that’s the very reason why people believe in going for blogging is the best marketing technique.
These are a few ways in which you can find the right procedure to keep your audience and enhance the growth to a further level.
1. Know your customers and understand their needs:
Knowing your customers would be the first and prime factor to be kept in mind before you start writing any blog. Keep a track on the kind of posts that get the most number of views and hits. Don’t post anything unrelated to your website. Though you might want to spread the reach, still this is only going to affect your blog in the most negative way. So understand your customer’s likes without deviating from your industry’s area of expertise. This shows how specifically dedicated business you are. Quality is always appreciated over the quantity. Keep a track on the statistics and analyze them. This analysis will give you a broader picture of the whole scenario you are in.
2. Be consistent in your efforts:
The only way you can keep your loyal customers from leaving your space is by keeping them engaged with you. Every day try and show them, in how many ways you could surprise them and grab their attention. Don’t take it easy on even one of the blogs as that one blog could garner you millions of customers and you might miss on a chance of having a million dollar business all at once. No blog is to be taken easy. Be consistent in your efforts and ideas as well. New ideas sell all the time, just make sure they’re actually possible. These new ideas every article would give a bright picture to the audience about how creative you are with your blogs. Creative ideas are always attractive and hence your blog will be appreciated and visited by many.
3. Keep researching for new techniques:
If you’ve found a few ways to attract the audience attention, don’t restrict yourself to that information. That might go out of hand soon. Keep searching for the ways you can incorporate that no other blogs do. You can actually concentrate on a lot of different customers whose attention isn’t easy to catch. In this way, you’ll be able to have a greater reach. A new technique a day would bring your blogs closer to perfection each day. So never give up on new ideas when you can, it’s like a free ticket to more audience and their enthusiasm.
4. Follow SEO techniques:
You must have noticed how a few websites manage to stand top in the search engine, while others don’t. Why? It’s because Google has a way of sorting the website contents according to the blog’s credibility. If your website has a number of views and if the content has a positive response, then Google lists you on the top of their search pages. So, understand what a Search Engine Optimization(SEO) is. It gives you all those techniques through which you can stand top in the google search results which means a lot of traffic. Search Engine Optimization is like an inseparable part of blogging.
There are multiple ways to make sure you stand on top. Out of which knowing the right keyword, linking, are a few. You can read about further about this and it’s advantages here.
5. Accept the critiques and their version:
This is one of the most important parts of any business. Critiques are those people who are actually interested in reading your content and would love to see it get better. What better way could you analyze yourself than going to an honest critique and know your weaknesses? So always provide a section for comments and accept all the negative things people have to say about you and upgrade yourself on that. This not only increases your traffic but also offers you a lot of loyal visitors you’ve always wanted. The conversion to customers of these people is quite high. So never fall short of taking their advice and opinions. As there are multiple ways to look at a few things, these other ways tell you how to write in a way that reaches all the perspectives in the right way.
6. Include photos:
Pictures can be read multiple times better than a text. Pictures are always important in conveying the actual emotion to the customers. Sometimes the thing you want to convey does not align with the reader’s perspective. In such cases, the inclusion of photos shows the actual intention and emotion of the writer to which the reader can easily comprehend. Not just that, photos increase the good representation of an article. It shows how colourful and classic the blog is. Photos generate the interest to read about the article you’ve written.
The other kind of photos are the infographics. Infographics are usually the analysis of different statistics, represented in a brighter way to grab the audience attention. These are easy to read and comprehend. Infographics are the prime trend of blogs these days and have been attracting a lot of attention.
7. Retweet your past work:
One of the techniques of SEO that you must follow in order to keep your audience in your website and show how deep you are into that particular topic. Write multiple articles from your area of expertise and then start linking one to another, so when the audience tries to get more information about that particular topic, they could find it right in your blog itself. This keeps the audience from leaving and if the audience finds everything they need on your website, they’ll not prefer searching elsewhere. This gives you loyal customers who would like to come to your website again and again.
8. Invest in marketing:
Marketing has never let anyone down. It not only increases the reachability and traffic for a particular blog. When you market your website in the right platform, there are high chances you can double the views or reachability of your website. This gives your blog a recognition and also make sure that once they visit your website, they get what they came for. So don’t exaggerate in your marketing. Stick to the point and give what they came for.
9. Give away promotions:
Give away promotions are on a roll these days and have been proved to garner a lot of audiences who look out for easy money. This technique might seem a bit expensive but it’s way cheaper than the marketing advertisement s you’re planning for your blog. Do this and you will be filled with some good number of customers or audience.
These are a few techniques that might definitely help you increase your viewer base. Follow these steps and see your viewers growing soon. If you need further information on this topic, click here.
You must have heard of digital marketing. Though it’s like a tiny thing, you don’t understand the real depth of it until you tend to get into this. Digital marketing is one of the top requirements before establishing any business. Any business needs marketing and out of all sources of marketing, digital marketing is the most important one. Why? Because people are more connected through the internet than by the calls or television. Hence, in the current generation, it’s quite important to have a sound knowledge of digital marketing, if you ever want to be an entrepreneur. Unless the business is a monopoly and has already been established well, it always needs marketing.
Let me take you through some of the websites, that’d help you in building a good future in digital marketing. These websites are not just to help you with your basics, but to also to help you get a strong position in the world of digital marketing.
If you tried looking for some information on digital marketing or SEO(Search Engine Optimization), on youtube or elsewhere, then you must have come across this man. He’s like a basic book for everyone who needs to learn digital marketing. This website would also tell you how to use different techniques to bring in more traffic to your website. More traffic means more trust and any company would be glad to do a business with you.
It is one website that one needs to come after they’ve developed their product and are ready to launch it into the market. HubSpot offers some of the best software for you to utilize as your marketing source. It also helps with the customer service applications for your website, so it’d be easier for your customers to communicate and interact with you.
Not just this, they even offer you different blogs and guides for you to go through. This will help you in understanding how the world of marketing works. If you’re not interested in their applications and software, you can just skip right to the part where a lot of information on Digital Marketing is provided.
If you want to understand the thought process of your potential customers then this is for you. Google AdWords provides you with all the information that you need under one roof. It has the analysis of everything you need to know. If you have enough patience, you can understand everything that is to know to attract the right customer at the right time.
All the analysis has been given for making it easier for you to attract whoever you want too. Understanding the analysis isn’t a hard thing either. So do visit this once you’re done understanding the basics, as this would help you in understanding the mindset, customers have.
Content marketing institute is a one-stop institute for all your content marketing tips. You can read various blogs on this that’d tell you how to go about content writing. Don’t underestimate the power of content writing as content writing is remarked as the most important factor in driving businesses to the company. When you write proper contents, people often start reading and sharing it. Once it’s liked by all, it’d bring more and more traffic to the website. Traffic increases the trust rate of any website. More the traffic, more is the trust generated for your website. Trust is all one needs to maintain the business.
This is the prime reason why many websites go bonkers for content writing. Hence, if you need to make your website famous, you need to learn to blog well and attract the required customers.
Four dots is more of a website analyzer. It analyzes your website and gives your website a rating. This helps people identify the things they are lacking in. Then, the website developers are supposed to work on this as this would lead to a better website rank. Better the website rank, better is the position on google search and traffic. This will help in getting a good number of audience to your website.
Digital marketing is not just about the blogs, but also about how you represent yourself in social media matters. Social media is one platform where you can go and publicize your product and if it’s done the right away, it’s going to spread like a rapid-fire and turn your product into an overnight success. That’s the power of social media. So never take the marketing in social media for granted and do visit this site, if you want further help or information on how to go about this. You can also analyze the results on how and from where the traffic is generated.
The one-stop destination for all the information on various trending things that can push your website to the desired state. This website offers information and service on various things like Startups Apps Gadgets Events and videos related to the same. Ample of new and updated articles are written such that if you manage to follow these, you’d understand every page you need to in the field of digital marketing.
If there’s another place like Tech Crunch where you can find the information to all the important things that you’d like to have for the information on how to maintain a website, then this is it. You don’t have to wait for a long time before you can get your hands on some good content and start developing your blog if you refer to this. This blog gives you information on how to maintain your website’s traffic and when and where to look for all the information you need.
One website, that is different from these all others and the one you need desperately to guide you right. It’s well said that failure is the road to success and experience is all one needs to make his/her mark. Similar is the thing with this, your story provides all that is necessary for an entrepreneur, which is about all other entrepreneur’s stories. These stories tell us the make and break of a company or an industry. All the experience these people have gained all through these years will be put in front of you with a click. What else could you ask for? Read multiple stories and take all the precautions those people failed to take.
For latest and more innovative ways to drive traffic to your website, this is the right website for you. Quick Sprout is known to have one of the best ideas and tricks one needs to make sure enough traffic is generated for your website. Go through the blog of this site and you’ll understand why I said what I said.
Credits: Public Domain Pictures
Note:
These are just a few websites that you need to visit on a regular basis, to make yourself a better digital marketer. Reading all these one after the other might get you bored or might not give you a full scope of the real world scenario. So, in such cases, I’d suggest you follow few of these famous bloggers who are known experts in digital marketing.
Other than following these coveted experts, you can also follow these communities to have your doubts cleared on a regular basis and for ideas sharing among the other digital marketing aspirants.
All these information are for the learners. If you’d like an easy way to get all these done for you, then do visit our homepage and we’ll help you with all this in no time. Visit here.
