The scope of Digital Marketing has improved a lot, and some people are choosing this platform to contact. People are turning towards digital marketing for making a career in it, but having a top Digital Marketing Strategy and having a healthy marketing plan to raise your business is essential. This article will help you getting you better know about digital marketing if you want to have a career in it.
How do I start a career in digital marketing?
First and the foremost thing is to make your self mentally strong enough that you are going into a trade all by yourself and have not taken any decision forcefully. This thing is not just for digital marketing it everyone should implement it in every sector that you are opting.
If you have made up your mind to start a career in digital marketing, then I would suggest you to first go for a course in Digital Marketing. The curriculum for digital marketing is available these days in a lot of places, on the other hand, you can even opt for an Online digital marketing course.
Some of the best online digital marketing courses which are available in the whole world, and which you can opt from anywhere are Simplilearn, Udemy, Coursera. These are some of the renowned and the best website which will help you in getting the best digital marketing training.
Source: Coursera
Source: simplilearn
Source: Udemy
All the online sites even provide you the certification that is necessary. However, with the help of this website you can also clear the Google AdWords or Google Ads certification.
As these days the Google Ads certification is significant if you go for an interview for the digital marketer job. After completing the digital marketing course and before going for the job-interview try to do some practical work or its always better to go for an internship. This will give you in-depth knowledge about the things that you learned in course. When you for the job after this you can see the application and get a more comprehensive overview.
Source: Google
What are the types of digital marketing?
SMM
Social media marketing or SMM concentrates only on the social media sites. SMM means using the social media platform to promote the products and the services. This includes sharing the information, engaging a lot of people who are also known as followers. Sharing all these information in front of all the followers, partners is a way of promoting the brand it is one of the top digital marketing strategies.
It is a place where the brand can concentrate only on the targeted audience and increase brand awareness among the people. While you have to be very careful when you are using a social media site, we should all the pros and cons of it and abide by all the rules and regulations of the social media site. At a time concentrate only on one social media platform unless you become an expert in it.
SEO
Search engine optimization or SEO it is responsible for getting traffic to your website or webpage. It is a process in which it optimizes the content in the site and makes the website visible in the Google Search Result Page. The search engine decides which website to show first when we search for a particular keyword or term; it shows all the site with the same keyword. Eventually, SEO has a lot of stuff to do from selecting the top keywords to inserting it correctly in the content, so when Google Searches for the keyword, the page gets displayed.
There is always a strong and deep connection between the content marketer, SEO, and SMM all these three have to work hand in hand.
SEM
SEO is the unpaid traffic that he gathers from the posts and website searches. SEM which means Search Engine Marketing it is for paid traffic who collects all the traffic from the Search Engine. The most common form of Search Engine Marketing that we all use if the Google AdWords which is way is said to be the most used and searched search engine.
In SEM, the marketer has to pay a certain amount to the search engine so that the search engine will show the particular ad in different places. You can even say that SEM is a form of Pay-per-click.
CONTENT MARKETING
When coming to Content marketing, it is an art it is the most important thing that a brand should contain. Just by using the content marketing methods you can influence the customers to buy the products or take your services it is the storytelling method which will bring you many audiences. This step will always give you a lot of profits only; it helps in building relations with the customers and assists in developing a bond with them rather than remaining as an advertiser.
To have in-depth knowledge about Content Marketing and its strategies you can check about it from here.
PPC
As we mentioned above that PPC or pay-per-click is a type of SEM marketing. Here the marketer spends a certain amount to the search engine whenever someone clicked in the AD and redirected to the website. Not just the search engine almost all the social media sites even offer the paid advertisement option. If you opt for this option in the social media site, then all the target customers will get the notification of this AD
EMAIL MARKETING
If you are wondering for one of the most used channels for digital marketing, then it is non-other than Email marketing. It sends regular updates to the subscribers about the latest things, discounts, exclusive offers, etc. If you post the regular updates to the users, this will gradually increase the bond between the users and the users will slowly convert to the permanent users.
It works the best when you have a bunch of subscribers whom you have raised and nurtured, sending personalized emails will make them feel special.
AFFILIATE MARKETING
Then comes Affiliate marketing, it is a type of digital marketing which is based on performance. It is opposite to PPC marketing because in affiliate marketing we don’t have to pay for each click done by the users instead it pays for the conversion. We have to spend a certain amount only when a viewer transforms into a customer or buyer. Here, the rates are usually high but the returns are assured and good in number, as well as the risks here, is very low because the marketer has only to pay when he gets the conversion.
What skills do you need for digital marketing?
If you have a question in your mind about “How can I be the best digital marketer?” then the solution is below we mention you the crucial traits that you should possess to be the best digital marketer.
TRENDING TOPICS
The crucial thing that every person who wants to be in digital marketing, should be to have that is being in touch with all the trending activities. A digital marketer should always keep himself well versed with the new things and technologies that are in the marketing. The person should know everything about the latest things that are going on and plan the strategies according to that. When you go for an interview, and you don’t have knowledge about trending topics for sure, it is your loss. So also make yourself updated with new techniques.
CREATIVITY
To develop a top digital marketing strategy it requires both the creative thinking mixed with analytical thinking. So, usually, people search for those who have both and can handle both together. Many of the new candidates only concentrate about only one or the either but not both but it is the high time to realize that having both “art and science” hand in hand works wonders, and people having this skill gets selected immediately.
DEEPER KNOWLEDGE
In digital marketing whatever field you chose you should have in-depth knowledge about the thing. Having a more profound knowledge about the subject will always help you, and when you are in an interview, your experience in the particular issue will still rescue and grab you the job.
EXECUTION AND ANALYZING
Owning great marketing skills will drive you a lot of lead generations. The best ability that a marketer should always possess is the execution of a specific task and then analyzing the job whether it will work or not and what will be its reach. These are two critical things in any of the marketing campaigns. A marketer should always first analyze the whole campaign list out all the pros and cons and then execute it accordingly. This is the most significant sign of a best Digital Marketer.
Does digital marketing pay well?
Source: LinkedIn
Yes, digital marketing has a good pay scale depending on your skills. Like all other jobs in different sectors, digital marketing jobs also have a good pay scale. The salaries in digital marketing may vary from place to place and also depends upon the companies you want to join.
Source: Statista
As digital marketing is becoming huge and a lot of people are using the digital platform for various uses. Above graph shows the increased users in the digital platform, this is the main reason why people are relying more on digital media and why this is creating a lot of jobs in the digital media.
The following are the jobs in Digital marketing sector with the salaries.
Content marketer – 1.2 LPA-12 LPA
SEO- 1.8 LPA to 24 LPA
Digital marketing executive- 3.5 LPA to 24 LPA
SEM- 1.8 LPA to 18 LPA
Digital marketing manager – 4.2 LPA to 18 LPA
Social Media Marketing Expert- 4 LPA to 4.5 LPA
Digital marketer- 4.5 LPA to 12 LPA
Analytics- 6.5 LPA to 10 LPA
All these are expected salaries in the digital marketing sector. The salaries are not restricted just to this point it may vary depending upon the company.
How do you create a digital strategy?
Creating a top digital marketing strategy is very important if you have a business in digital media. To improve your business and to know your target is essential, below we mention some points which will help you strengthen your marketing strategy.
KNOW YOUR GOALS
Before you go for any plans and strategies, get yourself clear with Goals that you want to reach. You have to dig deeper into the topic and know about the goal you want to achieve. Having a clear view of your Goal, 25% of your work becomes very easy. Maybe you plan for a 100 customers there are a lot of chances that it may increase to 500 subscribers. Knowing your goal and having a clear view of it will help.
HAVE A CONTENT STRATEGY
According to the latest reports, 25-50% of the people in digital marketing want to spend more time content strategy. It may be the emails, blogs, social media or video contents any type but content marketing has become more important and crucial as these days the internet is just bursting with content marketing in all the place. Therefore, content marketing is a driving strategy for digital marketing.
MAINTAIN A CALENDAR
Once you know what type of work that you want to do, it is better to build a calendar or a timeline which keeps you tracked in every step. You will have a lot of work to do or content to follow there will be a lot of things that you have to analyze and follow. It must contain details about the content formats, benchmarks, deadlines, channels.
KNOW YOUR CHANNEL
For a business, the omnichannel is very good to follow. However, the reality is that different digital marketing agencies require different channels for the industry. This step is essential to filter what is needed for your company and what is not so you can target those customers who are turning up to be your target customer.
Keynotes
So, these are some of the critical things that are necessary for a building a good digital marketing strategy which helps to build you a robust digital marketing plan for your company. Always think about all the pros and cons and plan wisely about the work that you are going it. Have a vision of your goal and try hard to achieve it.
If you have any doubts regarding the planning the digital marketing strategy then you can comment us below or can also contact us, we will be delighted to help you.
There is always a debate going on between the Mass marketing and the niche marketing to select which is the most effective way of marketing that will help in advertising in both the ways: in digital media simultaneously it should work out in the traditional marketing technique. However, mass marketing is inclined more towards Offline media or traditional marketing. Whereas, niche marketing is lent towards the digital platform or digital marketing. The marketing predominantly is of two types till now so as the methods, which filters out to be Niche marketing or Mass marketing.
Let’s have an in-depth analysis of the marketing method and know more about it.
What is mass marketing and niche marketing?
Mass Marketing
Mass marketing is the full opposite of Niche Marketing. Here, a single person deals with the whole and larger group of people or a company. On the other hand, we can say mass marketing as something which can be denoted as the marketing strategy that incorporates mass media and the huge distribution. Which directly gives a conclusion that you are targeting each and every sector and all the demographic regions.
The mass marketing only targets a group of people or you can say the mass, this derives actual meaning that relies on its name. Reaching to a huge number of audience, exposure of the product in the market to as many customers as possible, the sole aim is to target all the users and have a larger amount of sales or buying for the products. Its motto is a huge amount of sales at a low cost and providing all those kind of services which will appeal to everyone who is in the market as well as the customers.
This strategy is usually included by all the big and top corporate companies and some of the well-known brands such as Coca-Cola, FedEx.
Niche Marketing
Niche marketing focuses only on a specific product first. So, the niche marketing strategy targets the small, specific and well-defined portion of people which you target include only those who are already in your list and are the target people. Organizations adopting these techniques are known as the concentrated or focused way of marketing. It first identifies a specific segment and then makes a strategy according to the market need, habits and preferences.
Niche marketing is very precise you can target all those people whom you want to reach. You can get the customers under different categories like based on the demographics, habits, hobbies, occupation, interest, digital platform searches etc. all these factors help you knowing who are your target customers. Every single Niche marketing supports specific features of the product which includes things like design, the price of the product, the quality of the production and all the demographics that the company wants to reach.
The products or the items that people usually include in Niche Marketing basically include things like dermatitis, dandruff or acne, the products related to fitness in which some products that are only related to a specific body part, it also includes clothes which involve clothes for a specific body part or clothes for a specific occasion like wedding, party, officewear etc. and for all those customers who are budget conscious.
Mass Marketing and Niche Marketing- which is good for Advertising
Mass Marketing is hugely incorporated by those companies which are big or we can say it as the MNC’s, all those companies who are huge and can invest a lot of amount in Marketing in all the channel’s possible. The FMCG’s, consumer durables, all these types of services usually use this mass marketing method.
Advertising aspects of Mass marketing
Even the smallest things like pens even have a brand like Parker, Fountain etc. not only this company most of the pens company do mass marketing to reach the people. This involves all those small items such as Detergents, shampoos, soaps, toiletries etc. these all are the basic needs of a human which hugely do mass marketing to reach a lot of people. A lot of Deodorants, perfumes and some of the personal hygiene things use mass marketing to reach all the people. But it requires a lot of money to be wasted for all the advertisement on the TV, hoardings, banners etc. Mass marketing requires a lot of money to be invested, as it for the large scale and the whole market use it.
Source: Statista
The big company like WalMart, Amazon, Kruger etc incorporate these services. Until 2016 Walmart was leading in Mass marketing followed by Costco, Kroger, Amazon, and Walgreen’s. In the year 2017, Amazon tightened the seat belts and started investing more in mass marketing and stands in the first position in Mass retailing all over the world. Amazon topped the board and became the top company to invest in Mass marketing followed by WalMart, Liberty Interactive Corporation, target corporation and so on. These are all the top companies who have that much capital which they can invest in Mass retailing to get results from all sectors.
On the other hand, we can say that Mass marketing is like the traditional way of marketing, however, Niche marketing is majorly digital marketing. Mass marketing is usually opted only by those companies who have a lot of capital to invest. Which is not possible in case of the small industries or those companies which are still budding and are in a long run to reach that place. These type of companies can’t invest so much in Mass marketing that then these companies have to turn towards Niche Marketing.
Niche marketing aspects in advertising
Niche marketing needs very less amount to be invested in the advertisement these days it can be achieved only through Digital Marketing. While we say digital marketing this includes a lot of things involved like having websites online, content marketing, Search Engine Optimization (SEO) etc. These all are a lot of things that create a hype for you in the market. Digital marketing doesn’t involve a lot of capital to be invested, you can promote your brand according to your budget. There is no limitation, here you can target the users according to your budget.
This type of marketing is being incorporated by all the Business people nowadays. It is similar to investing in those where you have to believe that people will revert back. Digital marketing and investing in digital marketing will increase the audience rate at a huge range. It is the best way of investing and getting back a lot of traffic. However, this also includes a lot of strategies and tactics that should be incorporated to get the desired result.
A smart way of investing and grabbing the audience attention and making them permanent users is not that much easy, it includes a lot of marketing strategies to be done. Eventually, if you have to go to Digital marketing agencies to fulfill this whole Digital Marketing aspect. Digital marketing agencies are the right place who can deliver you the result. While the top companies already have their in-house Digital Team ready, who grab the audience attention in the online or the digital medium.
Targeting the audience and making them into the permanent subscribers is what the niche marketing does, with investing as much is your budget is and according to your need. So, it is advised to have a niche marketing for any scale of the company not necessarily small or big it is open for all. However, Mass marketing is just for the big companies who can invest a lot.
How to differentiate mass marketing and niche marketing?
Niche marketing and mass marketing can be understood much better when both are compared and explained together because niche marketing is the complete opposite of Mass Marketing.
Lets us know more about these both with Examples of Mass marketing and Niche marketing!
Example of Mass Marketing
Niche marketing targets only small groups of people and all those people whom they think to be loyal customers and will get the returns for sure. However, when we come towards the Mass Marketing it is like burning all your money in advertisements. Mass marketing is like the standing smack in the middle of the huge park. Then you pile up all the denomination of the currency in the large ground and then the mass marketing person comes and sets all the currency pile in the fire. This huge fire lit in the middle of the park will grab the attention of a lot of people and those people will start thing something huge and big has happened and get curious about it.
In this lit fire, the mass marketer will try to make the users more curious about the fire, just by spreading the rumors that: burning the pile will generate a huge amount of smoke which is very good for health release a kind of gas which cures some kind of health issues. This scenario is what the Mass Marketer showcase the customers, to which people get excited and fight to try it first. This smoke plus rumors spread slowly and capture the whole park and everything becomes smokey. Similarly here the park is the whole area that the marketer targets, smoke is the ad of the product that the marketer sells. This is the whole way how Mass Marketing works.
Example of Niche Marketing
However, on the other side when we come towards Niche Marketing, here the marketer takes all the currency piles and goes to all those customers who are his loyal customers and make sure the customers purchase their product at any cost, and then the Niche Marketer will set the pile of currency on fire. He does all the previous research about the customers and their interest, hobbies, and habits, then targets those people who are someway related to the product that they want to sell. Which means here the marketers will target those people who want the smoke to have good health and cure all the health issues. As the marketer here targets people and usually are smaller in size, people who want the smoke will get it.
We easily get to know which is the best marketing technique is best for the type of business. But according to me for any type of business, it may be but Niche Marketing is the best way to get a huge result out of a small investment.
Advantages of Niche marketing and Mass marketing
Niche marketing
It is considered the best way of marketing and it is one of the cheapest ways of marketing. Marketing strategy differs with the money you want to invest for your business branding. The audience gets trusted emails and endorsement for the brands. However, this also involves a lot of background of investigation like in Niche Marketing the digital agencies target those people who will for sure buy the product, or those who have the keen interest in the product. In that limited investment which you can spend.
Mass Marketing
This is basically for the Big MNC’s those who can invest a lot of money in marketing. This includes all type of marketing strategy starting from hoardings, billboards, TV commercial etc. This includes all the FMCG items like daily use items soap, detergents, toiletries etc. all these things have a huge branding and extract a lot of traffic from the Mass Marketing. The marketing facility here holds a good hand in advertising the daily used items as people will obviously buy it. So, the top companies target every sector people and opt Mass marketing for this.
Conclusion
At, last we can conclude that Niche marketing is for all the brands and companies who want to make a mark and want to drag the customer’s attention and which can only be achieved through Digital marketing. On the other hand, Mass marketing is incorporated by the big MNC’s who can do the traditional way of marketing.
It is up to you what you want to include in your marketing technique to grab the audience attention. But my personal suggestion is Niche marketing which saves both your times and money!
While you are searching for something locally for any business place, shop or mall etc. Usually, where do you turn up? First, you will choose either the recommendation from friends and family or will go for the online media and go to a search engine for searching the place. The most loved search engine all over the world is “Google”.
According to Google Statistics, one-third of the Google searches are related to local searches and 90% of them are using mobile phones for searches. There are more than 500 million people searching for the local places using the online platform every day.
The local searches are increasing 50% faster than the other searches in the Google. Local searches are making its presence felt in the search results and showing how important the local businesses have become and how people are searching for it.
Google my business is cost effective and perfect for the local SEO business, it can be used effectively to increase the presence of the business in the Google search engine rankings. If you notice everything closely while searching anything in Google you will also know that there will be a “snack pack” results displayed on the right side of the screen. All these things are controlled by Google My Business.
Listing in the Google My Business and enrolling a company in Google My Business is very easy moreover, it is free of cost and is pretty straightforward. It is for all those also, who find that Google My Business is very difficult to handle or those who don’t know what is Google My Business is or those who don’t at all hail from the technical Background.
To help you in all those types of situation and difficulties that you may feel. We list out some of the important points that you should take care while you are going through Google My Business or opening an account in Google My Business:
How to start to Google My Business?
It is the best tool for marketing in the online media and is the perfect tool those who have limited resources but want to make it big in the market. However, this tool is fully free you don’t have to pay any charges for anything.
This is not a rocket science you have to first go to the Google My Business page then directly sign in with your account details. After the sign up you will be redirected to the Google My Business dashboard here you have to enter your business name, phone number, the category of the business that you are doing, website link etc. I would suggest you fill up all the things that are mentioned and are asked about, avoid to skip even one parameter. This will help you in all the way because while you complete it Google will make the suggestion to other users regarding your company if you include all these things this will give the viewers a broader aspect of your work.
When you go the Google My Business official website you will have to sign in directly. The page will be like the below one. To know about Google My business you can also check the option How it works in the front page only. It gives you brief information.
(Source: Google My Business)
The picture below shows the sign in page where you have to enter the business name that you have of your company, shop, place etc.
(Source: Google My Business)
After the sign in you will get the verification information about the business. It will showcase you various options which you have to abide by.
(Source: Google My Business)
As soon as you abide by the terms and conditions you will have to choose a verification way like through the mobile numbers that you have given, or email ids. You can choose the ways you are comfortable for verification. Google carry on this verification process as it is very important to know that whether your company is genuine and eligible or not. It is usually done using the postcard in the emails if you are new to Google my Business. Or else it can be done using the phone calls if it is being transferred to previously using a person.
(Source: Google My Business)
That’s all you end up having your account in Google My Business. Then you have to update, post all the things that go on in your business and all those things that will enhance your Business presence in the Google search engine.
If you are still getting confused about how to use the Google my Business then you can go to Google My Business help where you can find in details about how to get through.
(Source: Google My Business)
Images in the listing page is a must and should because:
First of all, Google checks your Internal and External view of the office and verify your workplace, it is like a business verification. So, if you include the image of the building, internal workplace image, staff, signage etc. It will assure Google that you are far more unique.
Secondly, Users, these days check the place, area, the company after which they will think whether to invest time or not. It is mandatory to add the necessary and only the relevant images which gives an overlook of your business and company. Assure that all the images are of High Definition or HD quality.
Once all the things are done and set up nicely then you can get into Google my business whenever you want and can make the changes.
How to fix outdated and wrong information?
The information that you give in the online media should be up to date. While having a consistency in the information that you give in the Google My Business is important, this includes the things like NAP which includes Name, Address, Place- this is considered as an integral part when someone is searching about you or found about you.
With the help of your Google My Business account, you can change everything like- your time of opening and closing, the holiday dates etc. One of the biggest mistakes that people usually do is forgetting to keep all these things in Google my Bussiness listing which becomes a black mark to the company whenever a user is searching about it. People while searching something expect to get all the information about the company or the place that want to get to. If they don’t get all these information it upsets them or on the contrary if you don’t mention anything and the customers show up in your office while you are close it will create a bad impression about you in customer’s point of view. There is a 100% possibility that they will never turn up for your services.
To avoid this type of future situation it is important to have an updated information in your Google My Business account from time to time. So, that whenever a customer searches about you and your services he will land up in the right page with correct information.
Handing over your work to an agency a big NO!!
If you think like “this is a very tough task and I can’t take it and it is better to hand over some agency” then for this situation the straight answer is a big NOO!!!!! because it is not at all tough to be handled. Once you have an account you have to update it only when there are some changes in your business profile.
Google My Business provides all the means through which you can connect with the users just by having the relevant keywords related to your business. It helps in all means to make it easy for you. At last, it is you who knows about your work and services, whereas no other person can describe yourself better than you do.
As you the right person who knows all about your business it is just you who can handle the business page. While coming towards maintaining the business listing it is not necessary because you just have to update all the things and changes that you made in your business and add the innovative thing that you are incorporating presently in your work, that’s all, however, it is not a rocket science or brain surgery.
Rather than the keywords, the local search results get influenced by a lot of other things also like having backlinks for your website, reviews that have all the target keywords related to your work, click- through rate and a lot more. This provides a lot of positive results and turns out to be most effective if you incorporate the search engine marketing strategy.
TOP MISTAKES MADE IN GOOGLE MY BUSINESS
Wrong Pinnings
While updating the Google My Business one of the crucial points which people usually forget is the map pinnings. This is considered to be more important because these days digital marketing has taken over the world. People use digital media for every purpose. Customers want to go those place’s where they can easily reach through the help of Google maps who shows the direction to reach the place without any trouble.
If you are missing this simple point then it is the biggest mistake that you are doing. Google maps pinnings are important and it is the one on which most of the people rely on. Without the mapping, consumers will not take the trouble of searching you here and there and maybe getting lost in unknown places. Time is a pretty valuable thing and no one wants to waste it. Customers will think it is worthless or you are not up to date according to the budding technology and will not consider you in any way.
There are some cases found in which the businesses pin their location but the pinning ends nowhere. Like the Google map pinning is wrong, sometimes it shows as if the place in on the middle of the street or on the other side of the place or somewhere else. This is completely wrong pinning or it is like giving an unknown person a wrong address to go for. Here, also either the customer has to search you everywhere and get irritated at the end and will start thinking as if you don’t know the normal basic thing in the online channel, so you are worthless in their point of view.
It is advised to Pin in the right place, in the right direction exactly where your- company, shop workplace is there. This saves people’s valuable time and they will for sure appreciate you.
Located In
(Source: Google)
Google recently has added this feature through which the users can edit the location or the exact place of the business in the Google My Business. For example, if you have a business listing in Google my Business, however, the information in it like the opening and closing hours are missing and the address is wrong. You just have to perform a google search to check the exact hours and the address. Or else you can even say the users that you have moved from that place and you are in some other place. Users can even post this on your business site through which the other people as well can be benefitted. You can even tell them that you have located to a particular place, location, shop, mall etc. this extra effort makes the users happy and make them think that you care them and your priority is the users.
Reviews in Google
The business owners usually get confused and get into a spider web while coming to the Reviews. Most of the business person ignore or don’t give any reply to the reviews whether it is positive or negative. A business only works when you talk to people or communicate with people. If you don’t reply to them then people will think you are rude and don’t care about them in any way, this will make you lose your target customer.
It is advised to reply to each and everyone who send you the review whether it is a positive or negative one because people will attract to it and Yes! this works like wonders in dragging people’s attention towards your business.
Eventually, reviews are of two types positive and negative. Replying to a positive one is good and joyful. If someone comments like he “enjoyed with you and your company and would like to visit again” it is great you should message him personally and acknowledge his interest. It becomes very difficult while coming to negative reviews most of the time it is seen that business people lash out the negative comments and answer in a rude way. This is not at all recommended you can answer them say like- This is not what we want our trusted customers to feel or We will acknowledge it and make sure that this will not happen in future or You can feel free to contact us so that we can discuss clearly.
These are some of the important things that should be kept in mind while going for a Google My Business listing. As previously mentioned it is easy for the even the non-technical guy and is open for everyone. Try to avoid the important mistakes that people usually do to deliver the best result to the customer.
Still found any issue while using the Google My Business you can feel free in contacting us or you can leave a comment below.
Guidelines Content should be original and of good quality. The article should contain 1200+ words. The article that you submit should be relevant to the users with images/ videos. The content should be SEO friendly and must contain all the focus keywords. Never...
If you have just stepped into content marketing and want to build a digital marketing strategy template. If you want to know the different ways of developing a digital marketing plan? Then this is a complete guide for you.
Content marketing is a lot more than just creating, sharing, researching to form a content to engage the audience in your content. It majorly means to generate the leads and convert them into active customers and improve the branding. Then meet all the goals set by the company. These things also involve content marketing strategy in the background. It doesn’t only involves digital marketing template strategies it even consists of the strategy for the whole business or planning of its own.
How do you develop a marketing strategy?
Earlier for marketing purpose, there were only a few old tactics that could be adapted to have a good content marketing. The few options include things like the bandit signs, flyers, magazines, Advertisement in the newspaper.
Like the above one the advertisements earlier used to contain the words, sentences that they like and the picture which is big that overpower the words. Everything was according to the advertiser. In the other ways, we can say then there were only a few digital marketing strategy templates but the area to experiment was vast.
Now, Content Marketing has increased creating broader and huge market value. While giving more marketing and strategy aspects.
Marketing strategies
Content marketing is a broader way of having an integrated marketing plan. And content marketing always teams up with a strategy. Both content marketing and digital marketing strategy template come together. Because without a proper guide and plan there is no perfect content. So basically content marketing strategy gives shape to the content marketing.
In simple language, we can say that a strategic approach towards writing content and marketing the content is what content marketing strategy involves. The content marketing strategy plan is a huge concept which requires developing of a content marketing strategy to make its presence felt in the marketing. Not only digital marketing plan, but other marketing fields also require the strategies and techniques that should be incorporated to have a better business.
The techniques involve the thing like what are the different ways in which the content can be marketed to drive traffic or the customer’s attention towards the business. Developing a content marketing strategy involves things. Like the journey of the customer, the life cycle of a customer, the experience of the customer while they visit the site. These all things drive traffic and customer attention and makes them, be with the business for a long time.
Content marketing strategy focuses on how content strategy template plan can be utilized in a planned and strategic way. For the customer to get their attention, and to increase the market value, and meet all the sales target.
The above is the list of Content marketing formats that should be followed these days. There are tons of options in Content creation these days which a writer can follow.
What content strategies do?
Content strategy means managing the substantial thing that is being created and owned by you. It may be written, visual, downloadable with your signature or name on it.
It is the basic idea behind content marketing plan. The aim of this marketing is to realize who you are, and where you stand in the market and how expertise you are in the field. Normally digital marketers say how important content is for marketing online. Pushing that content in a strategic way in the market have the same priority. This becomes crucial for the growth of the business. A well-planned purpose or scheme is what required. It is also known as developing a content strategy template.
Best Content Marketing Strategy Templates
Content Marketing Strategy Templates helps in connecting the content with the strategic targets. The below are mentioned things will help to focus on the content and attract more audience attention to drive the results.
EVALUATE THE CUSTOMER’S
Have an inventory of your whole employees and the designation. About who is the staff and what they do? What is market talk about your product or service? Which are your strengths? What is your weakness? and How you are improving?
Before going deep in developing a content marketing strategy you should know all these things and clarify these all. The template here should be a roadmap which should help you in building your brand name in the market. You can even identify the customer journey easily. It will have every single detail and customer interaction about a particular brand. You can download this template easily from here.
To maintain a worksheet for the product or service information as well as the customer there are tools available like the Persona worksheet which you can download easily in your desktop. Then you can access it easily.
KNOW THE EMPLOYEES
Content marketing efforts- you should know how much your content marketing strategy is providing the support for boosting your product or service name. Discuss everything with the stakeholders even the employees to know what are lacking areas and how we can overcome those. This not only comes up with the problems it even helps in maintaining a bond between the Head and the employees.
To remember the key things that are required to undergo a change. There are some tools available on the internet platform like Venngage, Piktochart which will help by providing the customized statistics infographics.
(Source: Piktochart)
(source: Venngage)
CALCULATE YOUR COMPETITORS
Your effective digital marketing planning template must contain the competitor’s analysis. Which should contain every small detail about your competitor. Because maintaining a template about your competitor will always help in analyzing the pros and cons of their company which you can compare directly.
Source Gifer.com
Content marketing template strategy the important thing to remember while maintaining template. It is not just a PDF or worksheet whereas it helps in analyzing your competitors from top to bottom. However, it’s not just about the product or service and competition. It’s about creating interest in people and drive traffic and their attention to the business site.
How does a Content marketing strategy work?
Know your target
There are a few questions that should pop into your mind while you are planning for a content marketing strategy like:
Why you are going for content marketing planning?
What the kind of strategy you should build up?
Why are you fabricating the content and developing a content strategy template for it?
What are the benefits that you will get by doing this?
How do you think digital marketing planning template will help in improving your business?
Knowing what’s your target is, before developing the content strategy template becomes important. Help make the work easy, saves the time and you can get an overview of the whole thing to be done. Hence, plan the best strategy for the content marketing template.
Define the target audience
After knowing what your target should be then comes knowing your audience. And according to your content, you have to decide who is your target audience? Or who will be more interested in your content? This is very crucial for the startups or those companies who have just come up in the market.
Knowing your audience will help in creating the blogs, contents, and article that are relevant. There are all a lot of customers out there who are interested to know different things. Targeting the people and mostly the needs of the users and accomplishing them becomes the key tactic.
Goals may change according to the experience of the marketer and by increasing your presence in the market. In that case, you can target a new group of people. For increasing the number of the audience or you can go with the same group of people. This depends on the revisiting ratio of the audience those are visiting your website by conducting the marketing research once a year.
Site Auditing
A lot of companies start with blog posts. If you want to go out of this and try something new you can opt for producing different content pieces considering the one which you want to do. For example, you can write the ebooks instead of the blog post. You can even filter all the blog post into an ebook which contains all the details that the blog post has and can even have more information than the blog post. This can offer different information in different formats.
If you are present in the digital channels for a long time. You can analyze yourself easily by calculating the statistics for this year and the previous year. And you can get different ideas which you can implement in the content this year and can set new targets to reach more audience.
System for content management
Digital channels follow a systematic way which can ease your work. The crucial things and the types of content management includes are:
First, we have to curate the content
Then publish the content and
At last check the analytics of the content which follows the content marketing plan.
There are tools available which will help in curating the best content management system like the WordPress, Drupal, Joomla etc.
Ideas for content
Generating an innovative and creative idea every time becomes very difficult. To ease this work there are various tools which help in generating the best ideas or topics for content writing which are as follows:
SHARETHROUGH
Sharethrough headline analyzer comes in the top because as being a content writer. I consider this as the best tool available in digital channels for getting new and better ideas for the content. Whenever you add a headline that you think is relevant. Sharethrough gives the necessary feedback like on the length of the text, how many words to use, what type of words to use etc. It even suggests the grammatical mistakes done.
Sharethrough shows the scores for the title you have chosen and helps to improve it by giving the pro tips and suggestion.
Source: Sharethrough
ANSWER THE PUBLIC
Answer the public is the best tool that is recommended to find the most exciting and engaging topic. In this, the tool you just have to enter the topic about which you want to write.
Source: Answer the public
After entering the topic you will get the questions that are related to the topic and are trending on the internet. It involves all types of questions. You can select any question you think is relevant and can write on it.
Source: Answer the public
PROTENT CONTENT IDEA GENERATOR
Protent idea generator for content is the effective tool to gather cool ideas for the content formation. When you just enter the required topic in the search tab. You will get various results and idea about the topic in a different place where it is being used. Rest it is up to you what you want to write about it? And how you want to use it?
It gives you different aspects of the same topic and what people are searching for it.
Source: PROTENT
HUBSPOT BLOG IDEA GENERATOR
Blog Ideas Generator by Hubspot is another tool by the most trusted site HubSpot. Whereas this tool provides the ideas until a certain range after which you have to pay a certain amount and subscribe to HubSpot.
Source Hubspot
You have to enter the topic for which you want to generate unique ideas. Trending topics related to it are then added.
Source Hubspot
You will get the result in the above form where you will get only 5 top ideas. After that, you will have to subscribe to HubSpot for more ideas.
SEMRush SEO template
SEMrush came up with an easy to use- SEO template tool. This tool will help to come up with an effective SEO optimized content. You have to enter the topic upon which you want to write the article. SEMRush will analyze the top 10 topics that are trending and will provide the results accordingly.
