Every business owner probably knows what a sales funnel is. If you don’t, sales funnel is a process or set of actions that a customer should go through to purchase your product. Understanding the sales funnel is essential to manipulate it in a way so that your potential customers become your buyers and not chicken out at the most critical moment.
The sales funnel consists of six main stages:
Awareness: The first stage of the sales funnel grabs the attention of your potential customer. Your goal at the awareness stages should keep them coming back.
Consideration: Now that they are interested, they start considering the purchase. The goal here is to get their email address.
Preference: Now, they are hooked. On the stage of choice, you should pre-qualify the prospect.
Purchase: Once they’ve decided, they should purchase. Here, your goal is to make the sale.
Loyalty: After they made one purchase, you should keep them loyal so that they buy something else. This time your goal is to make the sale again.
Advocacy: And finally, they are not only coming back for more but also advocating others to purchase from you.
This article will look into ways that you can decrease the sales funnel by working on the first five stages.
1. Awareness: Blogging
Most probably one of the most recommended ways of increasing your online presence, blogging has proven to be an effective and relatively cheap way of promoting yourself. It doesn’t matter if your business has anything to do with writing – blogging is meant to increase your visibility for search engines and have more customers find you.
Another reason to put blogging on your to-do list is that it is a surprisingly powerful storytelling tool that can showcase the importance of your brand. It is also a perfect persuasion tool.
When used right, blogging can give enormous results. If you are not good at it, you can always look for writing and translation professionals at PickWriters or search for freelancers on Fiverr. It’s ideal for personalizing your customers’ experiences, and this can be achieved by enabling them to access the information on your website in their native language. English is suitable for larger audiences, but when it comes to going global, it is always better to customize your content for each country separately.
2. Awareness: Social Networking
Apart from indirectly impacting your search engine rankings, social networking is also the best way to gain social media recognition.
Your availability on Instagram, Twitter, or Facebook may also influence how much customers trust you. Reviews and recommendations are prevalent on social media platforms, which means that this is where your advocacy stage customers will operate to find you, new clients.
Decide on the platforms perfect for you and create accounts. To link them all in one place, you can use Linktree. There are also numerous social media management apps and programs in case you want to be able to maintain them all from one place or even schedule posts. You might want to check out such services as Buffer or Hootsuite.
3. Consideration: Landing Pages
Landing pages are very different from the home pages. A landing page is a page on your website that has content on it addressing a specific problem and containing a clear call to action. A home page, however, will represent the general aspects of your business. For example, your home page might say that your business is called XYZ and you sell ABC, while one of your landing pages may assume that you sell the EFG segment of products (from the overall ABC) and will include a form to order one of the products.
To increase your conversion rate, it is recommended that you work on your site’s landing pages. Make sure that they are as appealing as possible and have the content on them as meaningful as the images or illustrations. Have a clear call to action. After all, the page’s purpose is to capture the prospect’s contact information or make a sale. To see how landing pages work, try to compare the landing pages of big company websites to their home pages.
4. Consideration: Calls To Action
Calls to action are a must when it comes to conversions. For every page on your website, think of what goal are you pursuing. What work should the visitor complete?
Of course, the ultimate goal is to have them purchase the product from you, but what about the smaller actions leading up to it? Most of the time, you will need your potential customer to click a link, leave their email, or watch a video. Making a purchase already comes after it.
When including a call to action, it is better to have several here and there. This way, your audience will be reminded about the operation several times.
5. Preference: Email
Email marketing is a great way to keep your potential customers involved at least to some extent. But even a simple email answering the most frequently asked questions or explaining the basics of your company can keep the person interested.
If you haven’t had any experience with email marketing yet, then this is the perfect time to start. Collect all the knowledge you may need and plan your email marketing campaign before diving-in. You can also set up autoresponders that send out electronic messages once your customers complete specific actions. Do not forget to thank them for what they do – sincerity and gratitude are always appreciated. On the other hand, don’t bury them under piles of emails because they can unsubscribe or mark them as spam.
6. Preference: CRM
Customer Relationship Management, commonly known as CRM, is a program that helps you track interactions with current and future customers. This software enables you to identify on which stage of the sales funnels your prospects currently are.
By using CRM, you can identify which emails each potential customer should receive based on their cookies and what you already know about them. CRM, when combined with email marketing, is a powerful tool that helps you personalize the experience of every customer or prospect and lead them on to the next stage of the sales funnel.
7. Purchase: eCommerce Promotion
Never assume that your customers will easily find their way to check out. You should guide them up until the end of the process and make sure that they follow the calls to action you included. This is why eCommerce promotion is so important, and here are some ways to use it:
Marketing Campaigns: Schedule your marketing campaigns around favorite holidays. This will give your prospects an incentive to buy your product.
New Products: Always email or notify them about new products. If you don’t tell them what’s new in stock, nobody will. They are not on the lookout for new products – you are on the lookout for new customers.
Offers: Offer them various bonuses and opportunities such as free shipping, live chats, etc. Sales and discounts are a sure way to attract their attention and maybe even convert it into a deal.
8. Purchase: Social Monitoring
Social monitoring will not only help you see who is talking about you but will also let you engage with your potential customers.
Set up Google Alerts to notify you when someone is discussing your brand or something related to it. Monitor who has tweeted at you and reply to their question. Reply to comments under your posts on social media and get involved with both your prospects and your customers.
If someone has written a review of your brand or product, it would be good to see what it is about and maybe even display it to persuade more prospects that you are worth the money. People tend to trust other people, especially when the reviews are not fake or bot-generated.
9. Loyalty: Referrals
Referrals are a great way to appreciate your customers and show them that you value them. Ask them to refer a friend and let them get a reward. It could be a discount or a different kind of bonus.
Referrals are useful for establishing long-term relationships with your past and present customers. They help set up a group of people that will come back to purchase more and help you gain yet another client.
If you think referrals are not for you, you may want to try setting up affiliate programs for your customers, but that might take more time and will require more effort both for you and your customers. Moreover, referral programs do not apply to all of your clients.
10. Loyalty: Resells, Upsells, Cross-sells
Last but not least, resells, upsells, and cross-sells are another way to keep your customers interested in the loyalty stage.
Resells mean that you are selling the same product to your customer that they already purchased from you. If they enjoyed the first, they would probably enjoy it again. The only thing they need is a soft nudge.
Upsells and cross-sells prompts your customers to purchase other items that are similar to the one they bought but that are more expensive. These can also be items that function as a kind of an add-on to the main thing your customer purchased. You can market these either before, during, or after the purchase.
To sum it all up, the sales funnel one of the basics that you should know about your business and operating it. Make sure to try out these strategies to decrease your sales funnel and increase the probability of a potential customer becoming a buyer.
Virtual assistant websites is a service that has emerged in response to the challenge many professionals face, of having to deal with a large number of tasks.
Virtual assistant agency: what it is
Many entrepreneurs, especially beginners, often find themselves juggling their professional and personal activities.
With increasing frequency, we see that people have a greater need to work on several fronts in the professional area. Thus, some activities that are not related to the main tasks of the business end up being left behind or being poorly executed, negatively influencing the development of the company or taking the focus of the professional from its main objective. Having a virtual assistant agency to help with the demands have become a great solution for micro, small, medium and liberal professionals who seek support but do not want or can not invest in a fixed employee.
Managing a business is work that unfolds in many different tasks, all of which require attention and time to realize. You can also find an option of finding a free virtual assistant website.
It happens, that trying to account for everything and still keep your personal life in the axes may be impossible for a person to give an account, and that’s where the virtual advisory comes in.
The terms Virtual or Remote Assistance, Remote Desktop or Virtual Assistant are a new market trend that has been gaining popularity.
As its name implies, it is a remote assistance service, that is, a virtual secretary that assists you in the administration of various issues without occupying a table in your office.
Virtual assistant Business: how it works
Companies and professionals who provide virtual assistant business usually work in their place.
The contract may be made for an indefinite period, or, if applicable, by contracting for a specific activity or project, until it got terminated.
The workload is also flexible and defined according to the customer’s needs. Depending on the workload, a shorter working day may be appropriate.
After defining the plan, activities to be carried out and how the service will be executed and delivered, the virtual advisory company starts the work.
Many leading firms around the world have tried to penetrate their business in China. Unfortunately, companies like Uber, Google, Amazon, eBay have seen a significant downfall in China and had to back off their business from China. This shows the severe failure of US-based companies like Amazon failure in China the second largest economy in the world. Whereas, on the other hand, it has become straightforward for companies to penetrate in India. Is like China empowering their local business? And India the neglecting the local and startup businesses?
Reasons for the downfall of tech companies in China
If we take the World’s favorite browser Google into account, then Google managed to dominate in all the significant parts of the world, expect a few countries like China. Yes! You heard it right, the favorite browser in the world is not excepted in China, even though Google is present in various other countries but was not accepted wholeheartedly in China.
Not just Google a few years back, Uber abruptly sold its company in China to the chief rival DiDi Chuxing, when Uber failed in flourishing in China.
Like this, there is a lot of global companies such as eBay, Amazon, Facebook who failed in establishing themselves in China.
Chinese People belongingness to their home brand
The question may have arisen until now, Why people of China are not excepting other companies which are not Chinese origin company? We can tell that China already has its alternative social world or the homegrown versions like Baidu in place in place of Google, Ali Baba in place of Amazon, Sina Weibo in place of Twitter, Youku Tudou in place of YouTube.
A lot of Chinese firms innovate safe and knowledgeable software applications so that they don’t have to face foreign competition. We can say thanks to the Chinese Government, which beliefs in empowering their local brands. Processing a ban on the popular platform such as YouTube, Twitter, Facebook. While this clearly shows the nativity and how people love their local application than the foreign one.
It doesn’t end here; the Chinese Internet is way too big that provides an ideal environment for all the large Chinese firms like Tencent the owner of WeChat to well establish itself before it goes Global. As much as 668 million these were the number of Internet users in China, and it outnumbered the US population by 2:1 with a lot of space to grow. With this size, it is visible that it is a difficult task for foreign companies to penetrate and establish themselves in China.
How Companies excel in India?
Recently, India added 1,200 new technology startup companies came to action and giving competition to last year already present 1000 companies. Being a Country with the second largest population in the world, most of the US tech companies target India, which indirectly creates a lot of job opportunities for the Indians. If we take a more in-depth look, then we can see companies like Amazon, Microsoft, Facebook have already started penetrating in India.
Amazon’s success in India is instead an illustrative and notorious one. The first most reason which helped in establishing the company in India is that the CEO’s like Jeff Bezos knows the market type in India and can view the future is potential enough rather than checking the ups and downs that are going to come up. Usually, people look for one to two from now while Amazon aims for 10 to 15 years from now.
It can be said that now the foreign companies have understood that to succeed in the emerging markets, you need to implement all the tactics that will attract the people of the country. For instance, we can say that India is still now not giving access to a lot of Foreign companies. Already established companies instead of thinking for the regulations to change, companies started working in India as a marketplace rather than the retailer.
Foreign Tech Companies Influence in India
Suppose, in India; everyone doesn’t have Credit cards, few people believe in paying while delivering the product. Not just the Amazon, even the case is similar to Facebook, it became an enjoyable social media side for the millennials by a unique way to contact friends and chats. As there was no such local application which can be used to connect with people when Facebook launched in India, it grabbed the whole market.
Wooing the Indians became very easy for Foreign Companies, and they quickly recognize what the Indian people love. Started to occupy the well performing and small companies to make it look Indian having the significant companies base.
Building the right local leadership is essential to keep the organization structured, flat and dull. To emerge in the growing chaotic market of India, moving quickly and coming to action as fast as possible is the primary tactic taken up the foreign companies.
The emerging country like India is the biggest market for these companies to target and expand. As it is emerging, due to lack of new technology, people attracting to foreign goods than local, Government policies, bureaucracy and so on.
Are foreign brands are dominating local brands in India?
According to the latest report by Kantar Worldpanel Footprint, the top 50 companies of India in 2015 contained 35 companies that are local and rest 15 companies are MNC’s.
While if we shift our focus from India to China, 75% of the people use only the local brands and maximum of them comprise from local companies only. In India, we guess people yet need to build trust upon the local brands. Indian customers usually tend to change their choices and don’t elect one brand. People became more sophisticated and well defined with the selection and tend to have a belief in the Foreign Brands as they are already established and known in other countries.
Typically, people think the local brand has a lot of advantage as they can understand the culture of their place and city. While, several other personal care Indian brands such as Chandrika, Vicco, Himani Navratna oil have taken a stand and built a strong, successful local Franchise.
Keeping aside the personal care products, Patanjali an ayurvedic brand, has slowly started taking over the market by making the people believe in the Ayurveda and ancient medicinal values. Not just the therapeutic and personal care, it even includes food and beverage, skincare and apparels.
Local brands are just taking over in some field if we shift our focus from local brands to local technology companies the Indian technology industry fails. MNC’s occupy the primary technology market. There are very lesser-known companies such as TCS, Infosys, Wipro who give fierce competition to the Foreign Tech companies.
This clearly, shows how much the foreign countries have started getting under the skin of the Indians in the Tech field. Most of the Indian Brands are personal care or household requirements. But, in the technological area, we are failing to establish trust between our people, so they support the local Indian Companies.
The Make in India projects also going on simultaneously, to make India self-sufficient creating more jobs to Indians in India.
Supporting and letting the foreign brands establish in the country is the best thing; it gives exposure. If similarly we develop a belief on our own companies and support them, it will provide the company with an extended exposure in the global platform.
There are a lot of companies from India, who are doing a good job. Simultaneously supporting both is important and making your local companies improve will help in the growth of the country.
I hope this helps! And help support the home talents!
The world of business has gotten competitive like never before. The average lifespan of a company was over 70 years in the 1950s. However, the introduction of new technologies and a dynamic business environment has bought the lifespan of an average company to less than 20 years.
Source: on-brand Partners
The sustainability and growth of the companies not only depend on acquiring new customers but also on maintaining the existing customers. According to the report, businesses lose a whopping $75 billion due to poor customer service.
A company needs to grow without harming their customer base. The best way to achieve it is by combining marketing automation with CRM.
Marketing automation means automating repetitive marketing activities, such as emails, website update, social media activities, and so on. On the other hand, CRM (customer relationship management) software lets you understand your existing and potential customers by retaining, analyzing, and organizing their data.
There are plenty of options for you when it comes to choosing CRM and marketing automation software. You can either select two vendors for marketing automation and CRM or choose one vendor to get both pieces of software. Some of the widespread marketing automation and CRM software vendors are Infusionsoft, Marketo, HubSpot, Zoho, Salesforce, and so on.
One of the recommended platforms is HubSpot. It offers both marketing automation and CRM tools to its users. The great thing about HubSpot is that you can get started with HubSpot CRM for free. Even the free version will assist your business to grow. Once you grow your business, you can opt for the paid features.
How can I boost my sales by integrating CRM and marketing automation?
Around 53% of the top-performing corporations have CRM system installed (Source). Another study shows that those companies who invest in marketing automation have increased their revenue by 79% and high-quality leads by 76%.
The results that you can get by integrating these tools are impressive. Here are some of the ways CRM and marketing automation can boost your sales, eventually leading to the growth of your company.
Your company can nurture your leads in a better way
You will not automatically convert your prospects by offering one free e-book or a report. There are a lot more works that you need to do to turn your leads into customers. After capturing the information of potential customers, you should guide them through to a sales process. The process of guiding is called lead nurturing.
The process of nurturing your leads is like building a stable relationship with a woman before you can ask your girl for marriage. You must answer all their objections and give them a solid reason to do business with your company before offering them a product/service.
Once you integrate your CRM and marketing automation software, your system will automatically start sending relevant content to your potential customers, according to their buying stage. It will result in significantly increasing your conversion rate as the system will continue to nurture the leads.
It is possible to send highly personalized messages to your customer base if you integrate CRM and marketing automation. Your software will capture critical customer data that your audience is willing to share with you. It is possible to use that data later to send out personalized messages to them via various channels.
A highly personalized message will send out the signal to your customers that you care about their needs. It will make them feel important, and that is what you need to do to convince them to do business with them.
The CRM software can use the data and show you many insights like page views by specific customers, time spent, resource downloaded, forms filled, and so on. These pieces of information will help you know the interests and preferences of your potential and existing customers.
After knowing these things, you can use the data to create more personalized messages for your customers. You can intelligently segment your customers and send out emails and messages that will resonate with them.
You can prioritize your potential customers
Not all leads are equal. Some people have better chances of buying your product/service in comparison to others. The 80/20 principle states that 80% of the effects are the results of 20% actions. In case of your business, you are likely to get more revenue from a small portion of your following. Some people are more likely to spend more money in your business than the rest.
One report revealed that over 50% of the revenue of small and medium-sized businesses come from repeat customers. With the help of CRM software, you can know in advance about your leads and their value. The information in your CRM software can allow the marketing automation tools to assign a value to each prospect.
The marketing automation software gives a score to the lead based on their online behavior. It will provide us with a hint about the people that are more likely to purchase our product and stay with us for a long time. After finding out the essential prospects, you can shift your focus to them and get more sales.
Shorter buying process
No companies want to wait for a long time to make a sale. However, there are times when they are compelled to wait to make a sale. It might take them a long time to figure out what the customers want before they make an offer to them. By stating “making an offer” I’m talking about making a relevant offer.
The time to make a sale can be challenging mainly when the users expose themselves to tons of information, which creates a lot of skepticism.
Thanks to advanced marketing automation and CRM software, you can drastically shorten that time. It will allow you to get them to buy your product and convert them into a loyal customer much more quickly than in the past.
You can now send out relevant information based on the collected data and answer their objections quickly to make a sale.
Accurately measure your performance
No one can do everything right. One always need to monitor the performance and continually improve the efforts to get better results. However, one needs to know their mistakes before they come up with an improved strategy.
The CRM software will get you the information, but it cannot accurately measure your performance. However, you can do that by integrating marketing automation software. It can dive deep into your marketing data and offer comprehensive statistics on your return. You will know what tactics are working for your company and what actions are incurring losses.
When you have detailed information, you can stop performing specific actions, update your strategy, and allocate more on the marketing campaigns that are producing results. It will ultimately lead you to have a better marketing strategy in place, saving you money, while increasing sales in a process.
Over to You
Many businesses have reaped the benefits by combining marketing automation and CRM. You can achieve similar results by implementing the combination in your business as well. However, it is not enough to connect both tools without any understanding.
Along with the installation of the system, you should also educate yourself and your team about the ways to best utilize the software for getting the maximum benefits from the system. Hopefully, you have gained useful insights from this article. If you want to add some more ideas, do leave your thoughts in the comment.
ETL developers demand is increasing in the whole world. There are a lot of companies that require ETL Software developers, ETL jobs are growing company must need an ETL Informatic developer for sure. The most important thing for an ETL developer is knowing the right ETL tools and having ETL tools list. Taking a full ETL Tutorial will help a lot in knowing more about ETL.
In the content below, you can know more about the best ETL tools list, ETL example, ETL SQL and so on.
At first, the Extract function will read the data from a specified source database and then extracting the source from data. After this, the transform function works with the processed data using the rules or the lookup tables or by making a combination with other data to bring it into its desired state.
In the end, the load function is being used to write the resulting data into the target database, that may or may not exist previously.
Technical knowledge required for an ETL developer
Below are the primary technical skills that are mandatory for an ETL developer.
ETL developers need tools for developing. An ETL developer must be smart enough to create mappings easily; on the other hand, a whole team will take weeks for building it from scratch. But the ETL developer uses all these tools and provide a graphical representation of the developer.
Amazing ETL tools are Informatica, Talend, Pentaho.
The backbone of ETL is Structured Query Language or SQL as it is the most popular database language. Every part of ETL can be done using SQL. There are a lot of Programming Languages which people use, but the most reliable one is SQL.
Mostly the ETL tools are just the SQL generators behind the back, so it becomes crucial to use both interchangeably.
Learn the skill of parameterizing your ETL jobs, which will initial save a lot of time. Using the parameters will make you dynamically change the aspects towards the ETL jobs.
For Example, if you have a parameter that suitable in a particular environment. Instead of creating various jobs for each situation, you can directly change the setting of the environment, that will save a lot of time and energy.
The popular scripting language that should be known for each ETL user includes Python, Perl, and Bash. There will be certain times when ETL tools cannot complete specific requirements, that when the scripting language comes handy.
However, Debugging is one of the most important traits or technical data skills that an ETL developer should have. Debugging and Problem-solving is essential as nothing ever goes in the way as planned in ETL development.
If you are in a production support role, the business or the client always want the problem to resolve in the given time frame. To accomplish it, you need to be an excellent problem solver.
What is the work of ETL developer?
The ETL software developers are responsible for designing and creating the data warehouse and all the related extraction, transaction and load of the data function in the company. After the groundwork for the design laid down, it is the work of the ETL developers to test the models and make sure that it is running smoothly.
While the ETL developers must be ready to take a bigger view of the company’s data situation. It is a type of skill set that most of the people look at data modeling.
The ETL developers should have the ability to read, analyze and transform the data what the company wants to do with it. Then design the best possible ETL designs to process it through the goal.
The ETL Job roles require someone with more in-depth knowledge of the different programming languages. With excellent communication skills combined with the best analytical mind. An ETL developer is responsible for leading an IT team to build the data warehouse. So communicating, instructing, efficiently leading, is the crucial role.
Which are the examples of ETL tools?
Below we mentioned top 10 ETL tools available in the market.
IBM- Infosphere Information Server
Oracle Warehouse Builder
Microsoft- SQL Server Integrated Services
SAP Data Services
Pentaho Data Integration
SAS Data Management
What is ETL Testing?
Usually, the data extracted from the OLTP database, then transformed to match the data warehouse schema then it is loaded in the database of the data warehouse. There are a lot of fo data warehouses that incorporate data from non-OLTP systems such as text files, legacy systems, and Spreadsheets.
Well, data testing is done to make sure that data has been uploaded from the source to the destination after the transformation of business is accomplished accurately.
This even includes the verification of data at various stages that use between the source and destination.
There are five stages in ETL testing that are:
Recognizing Data sources and specifications.
Executing business logics and dimensional modeling.
Building and populating the data
If you want to pursue your career as an ETL Developer, then there are a lot of sites online, which provide ETL Tutorials.
The sites such as Udemy, Edureka, Coursera, these are some of the best ETL Tutorial all over the globe.
Whereas it is just an average if we take a maximum and minimum salary, then a Junior ETL developer can earn anything between $47,866 to $112, 887. If the bonus and profit sharing included, the total pay can range from $41, 200 to $122,518.
Isn’t this the right amount of money? Well, it is that why if you are interested in Programming language better to have an ETL Course and take an ETL tutorial.
While coming to India regarding the salaries!
Minimum salaries in India range from Rs 3,02,101 and can even extend up to Rs10,11,016 excluding the bonus. The Bonus for ETL Informatica ranges from Rs 1,946 to Rs 1,20,290 if the salaries also include profit sharing which may raise till Rs 49, 316.
This will end up to a total pay from Rs 3,06,827 to Rs 10,56, 943.
Whoa! This is huge if you want to be an ETL Informatica developer and want to be in India. It is a great career to be chosen.
In India, ETL developers jobs are increasing, the demand for ETL software developers will grow, to check the job opportunities you can go through LinkedIn, Naukri.com, Indeed. There are jobs in ETL Informatica developers all over India. If you check Indeed, you can find as much as 1800+ job opportunities.
While coming to an end, we can say that as the need of ETL developers is increasing, if you are interested in Programming Language, it would be a great opportunity if you take up a career as ETL developers.
Eventually, in India the requirement will increase, there will take a lot of ETL jobs able, that you can grab. Taking up an ETL tutorial will be the best thing you can do.
If you any queries regarding ETL and ETL developing or the related jobs, do contact us at any time.
Do you know that an influencer can generate up to 15 times more Return on Investment (ROI) than the standard advertising? We can even say that 90% of the customers believe only online reviews from social Media Influencer. This article will take a dig on the Pinterest, Pinterest Marketing, Pinterest Analytics, Pinterest Influencers or we can say that a hole on Pinterest everything or total Pinterest App.
While moving to the influencers, it can be expected that the Worth of Influencers will grow more than the $10B in 2020. It will increase because the increased number of people in social media is giving rise to growing influencers, which makes social media sites more established.
To know more about Pinterest, Pinterest Marketing, Pinterest Analytics, Pinterest influencer read the full article below:
Pinterest has become one of the essential social media marketing places these days, a lot of businesses are turning towards Pinterest and Pinterest Marketing. Below we mention some of the vital tips that should be taken into account for Pinterest Marketing.
Update Pinterest Business Account and Profile
This may be the fundamental thing, but first things first a Pinterest account as the face of the brand. It clearly, means that start turning your regular account to a business account. No need to worry! It is pretty easy to convert your account to a business account. First, go through all the terms and condition and connect your social account.
Always make sure that the bio contains all the relevant keywords to identify your brand. It should be easy to know your brand, but with all the essential keywords. The bio should make the front page of the brand or the brand voice with some useful SEO keywords. So, that everyone could know about your business in brief.
Have the customized account, different from regular ones
Add the unique and beautiful board covers to your profile.
Another aspect of making your Profile customized is by adding Board Titles that are catchy and attractive.
Optimize the website
Always make it easy for the viewers to pin your post from your page. You will have several options that will help you with it.
Rich pins: Always enable Rich Pins, depending according to what your business sells or buys. Have the product pins to have the pricing info in the Pins.
Optimize all images: As it is an image first site, it becomes imperative to have the quality image on the product page. The page with the best pictures, best pins, works the best.
After you optimize and customize everything in your page, this the last step to take that is to stay active from time to time. Always make some time to check your content, maintain a connection with the viewers with new material, and have a look for all the pins used by pinners.
While you do pinning, it is better to add some description to your pins and the hashtags related to your business. The hashtags should be clickable just like all other hashtags in different social media sites.
Analyze the work
Yes! This is the last and crucial step that no one should forget.
Analyze the work that you have done. Knowing what your hard work resulted in, is very important, to check if you can use the Pinterest Analytics, which will give full insights about the Business you are doing in Pinterest. This guide helps you in managing the social media business and trying out new techniques to achieve more traffic.
Bring on new strategies
Every month while you have the monthly analysis of Pinterest. It is good to come up with new policies that will spice up the things for you. Start expanding the strategies and different ideas, always to make yourself geared- up.
First, stepping into the Pinterest Analytics, if you are an active user in Pinterest, and using this platform for the business person, then knowing the Pinterest Analytics is very much important. This helps in tracking the performance of the page.
To avail the Pinterest Analytics, you should have the business account. After you set up the Pinterest Analytics, want to have a look for the profile analytics click on your profile on top of Pinterest Analytics.
How do I find Pinterest analytics?
If you want to view your profile analytics, click on Analytics just above Pinterest then selects Profile.
Then the Pinterest Profile Analytics is subdivided into four sections: Impression, Saves, Links Clicked and All time.
Impression: It is the number of times a pin from your profile being displayed on the Pinterest home, feeds, category feed and search. Average monthly viewers are calculated by the number of people who saw your pins in a month. This will include all the pins that you save in your Pinterest Profile and seen in the last 30 days. It will consist of all the pins that you saved including all those pins other people share or collected from the website and linked accounts.
Saves: It is the number of times a viewer has saved the pin on their board. Pinterest counts it whenever someone saves it, and people start discovering your content.
Link Clicks: Analytics shows the number of clicks that come to a destination, which includes all the on and off Pinterest.
All-time: this includes a variety of metrics that started from the beginning of the Pinterest Account, that has:
Most saved Pins in All-Time.
All those pins that have a higher search ranking.
Power pins- all those who have a high time engagement from people, and it is a combination of comments, saves, sends and all.
It is the number of times your pins will appear on the home feed page, search results and all the various category fields. We can say in other words, that 1 immersion= 1 view.
Impressions matter a lot as it tells us how much your content reached to people. Always check for the patterns in your pins that have the highest impressions, it says the sense about what the people are searching for on your platform.
It checks the number of times a viewer has tapped your pin for a closer look.
This is very useful because it tells the number of a Pinner has clicked your pin to have a closer look, it shows your pin efficiency.
It is the number of times a user saved the Pins on their board.
A setup from an impression and close up is nothing but repins. This means that the viewer didn’t find your pin interest, the person finds it attractive and good enough to share, then save.
It calculates the number of clicks to your website through the pins that are in your profile.
Clicks are nothing but click through rate and that people want to learn more about different content that is where the call to action comes to work. As we consider conversion to be the primary thing, on the other hand, clicks are the best thing to measure the ROI.
5. Top Pins
The analytics show the top 50 performing pins for the whole month, which is based upon impressions, clicks, repins, saves.
Statistics of Pinterest will rise over time and will go on for a more extended period. This section gives you the best understanding of all the performances of pins. We can say that more than half of the traffic from Pinterest first goes to already published pins; mostly those were posted at least two months ago.
6. Top Brands
It is a whole month look out at your board pinners all those who are checking out your pins from pinning the posts by clicking on your pins.
While this is very important to keep a note because you could know how pinners are sorting and discovering the content that is valuable according to the content strategy.
7. All-time stats
This is an extended statistic giving a full view of data; it includes all the essential things such as account inception on the repinned pins, best pins search, all the power pins. Power pins are all those most engaging pins that are present in your board.
Having a benchmark against your top performing content, and is the best way of determining what worked wonders as content for your pins and how to keep on excelling. Plus, follow which pins rank the best in the search result and get exposed to more such material.
Audience analytics in Pinterest
To learn about all those people who are engaging in your pins, click Your Audience that on the top of Pinterest Analytics Dashboard.
The Audience insights in Pinterest Analytics include some critical statistics such as gender, language, country, and metropolitan status.
It is crucial to know your audience better; it will increase the chances of your pins to connect with the viewers. Demographic becomes essential to fine-tune the content strategy, which will help you in posting the pins in the right time, will help you to publish deals and promotions at peak time, it even gives relevancy to display in different languages that you like.
9. Audience Affinities
If you want to know what your audience is up to then affinity is the thing. This is the section where you can check what the most popular categories that your audience are engaged, can even check the top boards where your content is pinned on, and all other business accounts that your audience are following.
These are some of the basic demographics that will help you so far to know your audience better. Learning about the affinities of the audience will help in understanding the interests of the audience and the type of content they are following. Inclusive, it will help you in scooping out the competition. In short, you can that it is a cheat sheet for the intellectual planning in Pinterest.
Just like the Google Analytic, Pinterest has its tool Pinterest Analytics Tool for free. It is just that you should have a business account on Pinterest to access Pinterest Analytics. It is a very sorted dashboard with all the data segregated into a profile, audience, and web analytics. All the data you get from Pinterest is being stored and sorted accordingly.
Formerly it was known as Pinwoot, now changed to Viralwoot offering a wide range of Pinterest Analytical Tools. Viralwoot has a section known as “Pinfluencer score” connect to it; it will automatically calculate everything and track the overall record. Bonus, it even has a Pinterest SEO analysis.
It is one of the best analytical tool available online. ViralTag enables to schedule all the pins and manages the full Pinterest Analytics and marketing single-handedly from one place. It even provides the image enhancement option, metrics, and supports all other accounts.
Formerly, it was Piqora after Olapic acclaimed it, this became to Olapic. This makes it very good; you will get two different formats in one platform. With Piqora’s technology and Olapic’s brand to discover unique content attracting brands, this tool is one of the best.
This is another tool used for Pinterest. PinPinterest major feature is the Pin scheduler that tells how many pins you want to schedule for one day. Mobile optimized so that you can access your account from anywhere at any time.
Influencer these days are growing a lot in every social media. Pinterest is becoming huge attracting people with the awesome, images and reviews. Now it has become a proven fact that the people rely more on Pinterest influencers for the discussion about a product or which brand product to buy.
While Pinterest recently, announced about its the efforts in sharing the API data with the eight top Pinterest influencer for the Pinterest Marketing. It makes it easy for the users to track the influencer and value the collaborative efforts. On the other hand, we can see a significant decline in the brand referral traffic from social media sites such as Facebook, Twitter, while for Pinterest it always climbs the ladder.
At this present situation, if you want to establish your brand as an influencer, or want to know the influencer who will work with you, then it is better to turn on to Pinterest and have excellent growth in your sales.
Take time and try to learn about the posting habits of the top pinners; this will help you know the best Pinterest outreach strategy for an influencer marketing campaign.
How to analyze Pinterest Influencer?
First, you have to track down the 200 most followed profiles on Pinterest as a sample base for the Pinterest influencers. Analyze the pins with the highest volume saves for the last one year and categorize all the data that you get. The top 15 Pinterest accounts will be determined with a lot of followers, and it is essential to have the pin volume with relevance.
Various types of Influencers
Influencers are, the more established users; those are contributing a lot to the site. There always a wide variety in the activity that all the influencers do on Pinterest.
Some of the most active Pinners in Pinterest are:
@janew -1829 pins in last year
@stylemepretty -1545 pins in previous year
Pinterest Influencers in the top 15 and their pins:
@veanad -74 pins at an earlier year
@llbean – 7 pins in last year
Above you can see even if you have fewer pins with considerable followers, then no one can stop you from being an influencer.
With this, we can add that many of the top Pinterest Influencer have been using this platform for a long time, and established themselves on this platform very early. A lot of early adopters have made themselves into the recommended lists with huge follower counts, all thanks to Pinterest Referrals. People have done a full-time business out of Pinterest.
Being a Pinterest Influencer means having more quality in the pins than quantity, target the best pins that you want to share.
Styling and Food are major in Pinterest
The favorite categories that people search in Pinterest are fashion, home decor followed by food, DIY projects, traveling.
Home decor has a 28.9% share in the top Pinterest influencers with designer bathrooms, kitchens, bedrooms having the highest activity level. Styling is taking second place with 21.7% for the top pinners, looking up for fashion, hairstyles, makeup, beauty products. Food comes third in the round with 15.9% and highly focused on dessert, cocktails, chicken.
It can also be said that video pins see a significant increase in viewers and pinners in all categories. For the Food and Styling content, Video-based pins are bringing success. Like most other social media work with social media content marketing, in Pinterest also both influencers and marketers should work alike.
We should always keep in mind that Pinterest does a fantastic job of tracking trends, giving predictions and reviews across different categories. Take time and explore this app, at first, it may be confusing, but when you dive in, it is the best app ever.
These are a few essential things that you should keep in mind while doing the Pinterest marketing, or using Pinterest analytics.
We would recommend you to follow the tips and tools given above, and it will make your Pinterest Profile handling easy.
If you have any query regarding anything related to Pinterest Marketing, Pinterest Analytics, and Pinterest Influencer, feel free to contact us, or can leave a comment below, we will surely get back to you.