The future is never predictable. But then some people shape the future. And when it is about web design, the people developing the future are none other than the people who have been looking at the market quite closely.
With newer techniques coming in regularly, the businesses that can make a mark are those that can adapt the trends more welcomingly. So, if you wish to move ahead of your competitors in, you need to get a firm grip on the trends that are going to come up next. And to help you with it, here I have come up with a list of few web design trends that are potent enough to rule the market shortly.
So, let’s dig deeper into the details.
Developer Tools Are the New Game Changer
Moving forward in 2019, web designing is becoming even important. With more people shifting towards the digital end, the wave of new trends is coming even more often. But there are issues.
The main problem according to Craig Frost, who works as a web designer in Pusher is nothing but the requirement of high-quality software. Yes, there is a constant requirement of high-quality software, but unfortunately, there aren’t good enough developers to fill such needs. And even if some developers are efficient enough, but they face mane infrastructural obstacles, and this shortens down their capabilities.
But if a frown occurred on your forehead going through the last line, then let me comfort you with a piece of information. If you take a closer look, you’ll quickly notice that there is an outburst of top-notch developer tools. And these are capable enough of solving these modern day problems.
Yes, such developer tools are capable enough of introducing several features in applications that can be included in real time. And such applications get updated so quickly with even requiring to refresh the browser.
Interactive and Conversational Interfaces
Getting a better grip on the mindset of website visitors can prove to be effective in recent days. And yes, this can be the key that will unlock the world of innovations for you. Of course, this is a one-way path. You don’t have any other option left. And the only option is nothing but shifting towards interactive and conversational interfaces.
Conversational interfaces are shortening the hassles big time. Through conversational interfaces, you can just let the website visitor roam about your website depending on a simple screen-based user interface.
Previously, interfaces used to prevent the website visitors from deviating from their goal and provides them with continuously popping up cues that help them in the same.
But that’s a different scenario in the case of conversational interfaces. Hinting on how it works, I’d instead say that, using interactive interfaces you can roam about in a website even if your hands are preoccupied. AI and Machine Learning do the rest for them.
There was a time when people used to consider animations as an obstruction, an annoying inclusion to web design. But now things have changed big time.
Animations are now one of the most critical inclusions to a website. They now guide visitors through the site. They have become a better way to provide visitors with valuable information.
Some people in the industry consider this upsurge of animations as a comeback, but what senior developer Mike Burgess says is, animations have been there all along. He further adds animations have been finding a way to balance things between utility and sophistication. And now as they have figured out what can be the difference, you can quickly notice their efficiency in web design.
Virtual Reality and Augmented Reality
You’re well acquainted with 3D, aren’t you? And there’s where VR and AR come in action.
Though, there is a habit of a few developers of considering virtual reality more as a short-lived craze but, TBH, VR is right now busy in developing a good relationship with the base of our generation, i.e., the younger people. Yes, kids, these days, know better about Virtual Reality than older people do. So, if you start working on it, you are inevitably going to see good times soon enough.
And, talking about Augmented Reality, yeah, it is true that AR has taken much time to reach us, but we can’t deny that it is a thing of the future. Both Apple and Google have placed their respective AR tools in the market, named ARKit and ARCore, respectively. And with the arrival of them both, we can now expect things to get fixed a lot quicker.
So, I guess, this is high time for you to jump into it.
Open Source and Ownership
Newer technologies are getting introduced with us with every passing day. And they are coming with a lot of promises. And we can’t be sure about them until we get our hands on them.
But this approach towards breaking the barriers is fundamental. By mentioning the term ‘barriers’, I refer to the ‘walled garden’ that has been created by the industry leaders.
This approach is essential as this attitude will clear up the confusion if this hype is short lived. And that will help the newer technologies gain trust.
But breaking the barriers is a tough job. And you know that already. So, you can easily sense why breaking barriers are essential. Because whenever some newer technology tries to get out of the loop, we experience something completely fresh. Something that hasn’t been experienced never before. And some industry biggies trust this agenda.
This might come out as something really big. So, if you have an idea that you feel is out of the box, validate it and then give it a try. You never know, it might turn out as the much-awaited gig.
What’s Your Take?
This entire thing going on in the market currently is somewhat community driven. And which community to be in is the major concern of most marketers out there. But, you have us.
And now as you have come across the things that you need to consider, things might get easier on your behalf. As they say, the grass is always greener on the other side, but the final take is always under your control. Be wise. And if you have any further queries, feel free to get in touch with us.
Advertising and TV in India have become huge even if the digital media is slowly trying to take the attention of the citizens. However, the Indian Market Analysis says that India is the second fastest growing Ad industry in the world after China. Not just the TV Advertising industry even the Television industry is expected to increase a lot in the upcoming years. India is on the verge of making a lot, in Television history. While the TV forecast or future TV has a lot of new things in the bag.
To make the TV industry and the Advertising Industry easy for all. We made a report that explains in details about the Television and Advertising industry and the market analysis in India. It also includes the forecast for the future, about how TV companies should adopt new technologies to be in a race.
However, to make this report, we did a lot of background research. We had a team of researchers who did background digging, gathered the required statistic, collected even the very minute information that helped in making this report.
CONTENTS IN REPORT
This report covers all the main aspects that will help a TV organization and an Advertising agency to know the latest trends in India. It includes all the substantial information such as: TV Industry:
How is the TV industry growing in India?
What type of TV’s are penetrating in Indian Households?
Usage of CRT and LED days in Indian Household.
How is digital media giving fierce competition to the TV industry?
Advertising Industry:
It has increased Advertising agencies in India.
How is the industry saw growth in India?
What is the Penetration of Ad agencies in Indian Households?
What are the TV viewing habits of Indians?
TV and Advertising trends:
How the advertising agency and TV industries can find the trends and target the audience?
How the TV industry in India looks?
What are the factors that are affecting the TV industry?
Which type of content is king on TV?
In India which is the best time for showcasing the Ads or what is Prime Time?
It contains a brief explanation of Drama Marketing, a favorite genre for Indians.
Major Events in 2019:
We are concentrating on some significant events in India 2019.
How to do advertisements and TV sales increased during the Cricket World Cup?
What are the main ingredients that will make people stick to TV in IPL?
How the TV buying rate increases during the cricket season?
Future of TV
What is the Forecast of the TV industry in India?
What all new technologies the TV industry should adopt to be in a race with digital media?
These are some of the essential things that everyone in the TV industry and Ad agencies wonder for, to make your work accessible to read this complete report. It involves all the in-depth market analysis for TV and advertising industry.
MAJOR EVENTS
This year there are a lot of major events going on in India which include Indian Premier League (IPL), Cricket World Cup, and General election. All this gives a fantastic opportunity for the advertiser to grab the market and make the people stick the TV.
However, it is even expected that advertising expenditure this year is expected to rise by 15.8% which will sum up to become Rs 72,662 Crore. This clearly, indicates that advertising platform this year will financially rip off all the records. While this year is a big one and will bring a lot of new milestones to India.
Not, just the major events such as General Election, IPL and Cricket World Cup even the advertisers should concentrate on various other important things that will stick the audience to the TV. This reports will give you complete insight into the trends that the advertising industry should always check on.
The trends include things such as when to concentrate which region people. For example, in the morning time, the people of South India watch a lot of TV which becomes a prime time for them. While for the Hindi speaking people the Prime Time is evening time. This is something which helps a lot to the advertisers and concentrates only on the specific region at that particular time.
FORECAST
We didn’t just end here; the report even contains Forecast for the TV industry. The future of the TV industry is nothing but the Programmatic Tv that will show the Programmatic Ads. Soon, if the TV industry will start having the Programmatic Ads, it will begin giving a fierce competition to Digital Media. Programmatic Ads is a step ahead of the standard Linear TV that we watch daily.
Programmatic Tv will have the Over The Top (OTT) and Video On Demand (VOD) option that will make people fall in love with TV all over again. A programmatic TV will also have the Programmatic Ads, which comes on the screen in a similar way how we can see in the internet platform or any social media. We can see the ads on the bottom or top of the screen and in the left or right side.
If you want to check the advertisements, you can click on the ads on the screen, or if you don’t want to watch it, you have to leave it like that the announcement will go away. Soon the TV’s are going to change, and we will be adopting smart TVs with excellent features.
As an end note we can say that if you read this report, it will surely give you a deeper insight into the Indian TV market and Advertising industry. However, we will also get to know what we need to follow and what we were following until now. It is handy with all the statistics and numbers being correct to our knowledge.
Below we attached you the PDF of our report TV and Advertising Market Analysis Indian Forecast 2019. After reading it, if you find out any glitches, please do revert to us we will glad to fix it. If you have any query regarding this Tv and Advertising related thing and need our help, we will provide you the best solution.
Please do leave your valuable feedback about the report in the comment section below!
Social media marketing is one of the most popular marketing niches because it’s low-cost, ad-friendly, and filled with engaged users that help boost a product or company’s popularity. We can use the power of AI in social media marketing campaigns to improve social media presence.
Despite the growth of other social channels, Facebook continues to be the leading social platform with over 2.32 billion monthly active users. The continued growth of social media users overall has led to more and more businesses discovering the importance of utilizing social for reaching specific, local, industry, and niche markets.
(Source: Statista.com)
However, you don’t have to implement your social media strategy on Facebook alone. According to Dream Grow, there are currently 15 popular social channels with users ranging from 25 million to 2.2 billion, making the use of a wide range of social platforms integral to achieving more exposure across different demographics for your brand.
(Source: Dreamgrow.com)
How AI is Changing Social Media Marketing?
Artificial intelligence is creating a more efficient and effective way of helping marketers make smarter decisions. With the increase in people dependent on AI-powered techs like Siri, Bixby, Cortana, Google assistant, and others, AI is changing the digital landscape, influencing how people interact with products and each other.
According to a Narrative Science survey, 38% use AI-powered solutions for predictions on activities that are related to business health, customers and machines, 27% use AI for automation of tasks whether manual or repetitive, and 14% use AI monitors and alerts to assess their business status. The data suggests that more and more businesses are integrating AI tech to different processes. It won’t be long before AI will be used to guide the creation of business plans and whole new strategies.
(Source: Forbes.com)
In the case of artificial intelligence for social media campaigns, you can use automation to make your strategies easier to implement. Facebook, for example, can create ads that are hyper-targeted to specific demographics based on users’ past interactions with brands’ social content.
AI vs. Data Analytics
Data Analytics was developed to help improve conversion rates for businesses. It allows you, for example, to know how many people viewed your site, what country they’re from, what devices they’re using, among other relevant data that can help you make more intelligent marketing decisions. However, analytics can only do so much. At the end of the day, humans still need to decipher what the data means and how exactly they can use it for their campaigns.
But that’s about to change sooner rather than later, as artificial intelligence moves in on being able to find relationships in the data. For example, artificial intelligence could determine which times peak activity occurs on your social channels, what the performing content pieces have in common, and what the average buyer personas of your social audiences actually look like.
How You Can Take Advantage Of AI In Your Social Media Marketing Campaigns?
The good news is you don’t have to wait for AI to become even more intelligent, as there are already a number of ways it can boost your social media marketing. Here are some of them:
Start using chatbots
Chatbots are automated chat responders for your social media pages. These bots not only ensure users get immediate responses, but it can also be automated to interact with those who have previously engaged with your page.
(Source: Ashy Bines’ Facebook chatbot)
Let AI create and suggest content
Tools like Signature creates content based on the trends and patterns that you previously created as you can below.
(Source: Signature.ai)
Meanwhile, tools like Cortex takes it a step further by not only generating content but populating content calendars subject to human approval. It does so by investing billions of marketing content from over 33,000 brands and coming up with suggestions fit for your own brand.
(Source: Unemyr.com)
Utilize AI-Enabled Advertising Platforms
Facebook is currently the most advanced social media platform in terms of business page functions and ad automation. Facebook has a function called automated ads that allows AI to suggest the kind of ads you should be making for your page.
(Source: Facebook page automated ads)
Ways to use AI in social media marketing
AI is also expected to have a great impact on social media marketing by creating hyper-personalized messages for marketing. Aside from that, AI is capable of providing more powerful consumer and buyer personas. This allows bots to have personalities and talk to customers about a wide array of topics.
(Source: Brand24.com)
In data analysis, artificial intelligence can choose which leads are qualified and unqualified. Since AI takes a shorter time to check than humans, you get data faster and more efficiently. Below are some of the other ways you can take advantage of AI:
Confirm your content to buyer persona insights as closely as possible
AI’s ability to process large amounts of data can help you come up with persona insights. One case study found that leveraging key persona insights can yield up to a 171% increase in marketing-generated revenue. Insights like prospects’ habits, the work environment they function in, and their motivation to spend can all be used to come up with more personalized campaigns.
So whether it’s social posts, blogs, whitepapers, videos, podcast, audio file, pdf, or any other type of content – keeping these buyer persona insights in mind can help you create a solid content pipeline.
Mine your CRM tools for rich customer insights
If buyer personas can serve as windows into the collective minds of prospective customers, your customer relationship management (CRM) is where you can find a host of clues for content that’s able to get individual qualified leads to respond. You can achieve this by analyzing email and social media content, messages, and phone calls. Doing so can give you insights into what exact circumstances can prompt a particular prospect to take the next step.
For example, a prospect working in the creative field might respond to edgy video content, while someone in upper management might lean more towards webinars and white papers. This might’ve taken an inordinate amount of time in the past. But with AI-powered tools, you can automate the mining of rich consumer insights in your customer relationship management platform and turn them into actionable strategies.
Seek authentic, real-time interactions with leads and customers via social media
One of the best ways to use AI on social media is by allowing it to lead real-time interactions wherever there are openings to engage with your audience. For example, there are applications that allow you to automatically send Facebook messages to a user who likes or comments on your post. This provides you an opportunity to draw them into your brand story, encouraging engagement, and shaping your brand as a useful resource.
Conclusion
The 21st century has opened doors to limitless marketing opportunities with the use of constantly evolving technologies. Using artificial intelligence in your social media campaigns is one of the most advanced ways to make sure that your message hits the right audience to get the right kind of reaction from your market.
What other technologies are you using this 2019? How has artificial intelligence helped improve your own social media campaigns? Let us know in the comments below!
So, you have been quite busy for the past couple of month’s right? You have been setting up the Instagram account up after going through some hardcore research for capturing as much traffic and interest as you can. Then you have to spend some time in creating the most perfect Instagram marketing plan as well as email listing and start to track the progress that you have been making. For the next step, you can easily grow the Instagram following. And lastly, you have started to drive some traffic right back to the website from the chosen Call to Action posts. Now, to be honest, that’s a lot of work you have been working on just to make the Instragram marketing a lot better and effective for your business.
Yet, there will be no point in doing all these works for driving traffic from IG if you are not likely to capture that traffic in the first place. If you are associated with the fashion world, you got to keep an eye open for gaining more traffic by your side. But, it is further true that traffic will prove to be nothing but useless if you fail to convert it well.
At the end of it all, you just do not want the followers to visit the website once and then just leave. If they ever get to do that, chances are high that they will not come back. So, you have to be very careful while dealing with Instagram followers right from the first time for sure.
Growing email list and more:
By just growing the current email list that you have, you can easily create automated traffic machine. In place of just relying on the strangers to just come to the site, you can easily engage with content and get to buy services and products. For that, you just have to click on the button, which states “send”. It can easily help in driving not just hundreds but thousands of highly and well engaging email subscribers to any page that you want on the website.
Lucky for you, the IG traffic will always have this current potential to be well engaging in nature and most of the bloggers and businesses will get the chance to grow email lists and sales substantially through the field of IG.
For example, you might have collected so many emails from IG and you do not even send the traffic back to opt-in offer.
There are some experts who have gained success with proper use of IG for generating a lead, which helps in creating a whole complete course on how you can work on that.
Some other pros are here to use IG for growing email lists by thousands and more of people on a monthly basis over here.
So, there are some proven steps which you can use for converting traffic that you have worked so hard for in order to generate and start growing the current email list and finalizing on the income in the said business.
Have to create one enticing offer:
It is really important for you to create one such enticing offer for the IG visitors now. It is well used to be that promise of the new content through email, which is stated to be enough to get some visitors to subscribe to the present email lost. But, the bad news is that this step is no longer enough. The visitors are getting kind of greedy.
There are dozens of websites from the same fashion category trying to gain their attention and on a daily basis. Almost all of them are asking for the email addresses as well, just like you. So, you have to work hard to just set you aside and apart from the rest. You can do that by just triggering the IG followers’ reciprocity instinct.
It is during this time when you have to create “opt-in offer” and then give it away for free in rather exchange for the email addresses of the said visitors. Now, this is something which your visitors might be looking for. Otherwise, it won’t prove to be that big of a deal.
In case, you are planning to post Call to Action posts to some content pieces on the IG, you might want to create some content upgrades that visitors might not be able to resist. Some of those options are discount, checklist, infographic, cheat sheet, email course, swipe file, and even added a content piece.
Instagram might be a visual stage, yet despite everything you have space to add a strong suggestion to take action in your post depictions. Clients need to be advised what ventures to take straight away. Counting an extraordinary suggestion to take action (CTA) in each post is an incredible method to divert those clients from programs into purchasers.
Inspiring your clients to make that first buy might be one of the greatest obstacles you’ll confront. A cautiously set markdown offer can be the ideal device for inspiring your adherents to open their wallets. It adds to the esteem you give your devotees on an elite premise.
Joined with the privilege hashtag, this sort of Instagram action is probably going to drive changes and win high offer tallies – helped no uncertainty by Instagram’s incorporated sharing highlights for Twitter, Facebook, and Foursquare. This strategy satisfies abundantly in light of the fact that when individuals realize they can routinely snatch a rebate or two from your Instagram feed, they’re all the bound to stick around. What’s more, in the event that you use channel-explicit coupon codes, you’ll generally realize that it’s Instagram that drove those deals.
However, you should always remember that traffic will from coming from the IG sector. It means that the visitors are well coming from a visual platform. So, once you have already nailed down content upgrade or just opt-in offer especially for IG visitors, you can get to the offers now.
Always head for the opt-in opportunities specified to IG followers:
You might have already established IG to be quite a unique form of social platform, depending on the visuals. As t is a bit different from some of the best platforms, you can always cater to the present opt-in opportunities and offers mainly to those visitors.
For example, any visitor coming from a link within article or blog is associated with an entirely different headspace than a visitor coming from IG, where they will be browsing and then stumbling across the CTA post.
Therefore, it is mandatory for you to create customized opt-in opportunities specified to followers. You can always deal with the offer and now can have to get that in front of just the IG traffic.
This mat helps in converting at around 12%, which is rather a solid conversion rate. As IG is one visual platform, you can decide to use Mat with a visual component other than a template with a blank background.
Instagram is tied in with distributing the correct substance. You can have the best methodology behind your posts, astounding duplicate, and incredible thoughts, however, in the event that your substance isn’t energizing or convincing none of that will matter — you won’t get any traffic! Since Instagram is such a visual stage, your substance should be outwardly speaking to inspire individuals to interface with your image and conceivably turn into a paying client.
Make sure to get to the point of this section well and also dealing with the options in this regard. Once you have noted down the alternatives and options, things will start to work out right in your favor.
Email Marketing is an effective tool to promote your brand and company. The traditional ways of communication are still email marketing. There are email marketing principles which when followed drive good results to your website. However, the future of email marketing is very promising and can build a good relationship with customers and the company.
By following proper email marketing principles, you can get noticed in the competition with many email marketing tips. Staying well connected with the existing customers, thereby generating the leads for new customers. In fact, there are many free email marketing software you can use to attain the expected outcome.
Is Email Marketing Effective?
Of course, yes. Email marketing is as effective as the present social media platforms. Therefore, is very essential for small scale business.
For example, if we can an email. What do we do? We either readjust the outlines or mark as spam. It seems that they do not feel like opening the email. The emails do not shout out “open me” or “read me”.
Consequently, email marketing principles include all the email marketing strategies where it strengthens customer- client relationships by reminding you to send emails regarding the existing offers, upcoming events, not to miss clearance sales and many more.
Now, let us see to send email marketing principles depending on the type of emails you are sending. Eventually, each organization needs different email marketing tips.
What is Email Marketing Tips?
Email Marketing tips are critical to consider the main structure of the email. Major targets are achieved by thoroughly following the email marketing tips. You should follow certain tips to impress the customers on a single go that guarantee good success rates. Let us look at the main aspects of email marketing.
Content is king:
Whatever email you are trying to frame, the main hero in the email is the content. Plan the content carefully. However, by segmenting your email lists through the reader demographics makes your work easy. Provide with the simple and plain content. Always the simplicity wins. Do not overdo the content and confuse the customers.
Keep it entertaining and traditional:
Keeping emails the same traditional way is equally important to keep your emails interesting and distinctive as well. However, you should sound that you create an email as if it real. It should not sound like an automated message. Keep it entertaining. Email marketing tips should not sound that your email is forwarded by a marketing machine. If here, you made a difference, then you won half of the battle.
Irresistible subject lines:
You should make sure that your emails are personalized. Sending a high volume of emails every day is no easy work. First, speak to the readers and then tell them you are sending an email to their inboxes. This way, your sent email will not go unnoticed and will take out time to read and respond.
However, these above mentioned key points are the main deciding aspects of successful email marketing. Always encourage the readers to respond to your emails. Listen to what your subscribers have to say.
What is a Free Email Marketing Software?
With free email marketing software, you can send emails in bulk for a certain limit or a limited number of subscribers. Each free email marketing software has a specific limit for the number of emails to be sent to the list.
Below given are the well -known free email marketing software used to develop your small business. However, each free email marketing software is different from each other.
Mail Chimp:
MailChimp, after its major breakthrough in 2014 is back in action with a podcast marketing campaign. However, MailChimp is the most widely used free email marketing system for small businesses. There is an estimation of over 16 million users. In a recent email marketing survey of 60 small scale business owners, it has received rave reviews.
However, MailChimp free plan is for up to 2,000 subscribers and 12,000 emails per month. MailChimp integrates well with WordPress, Twitter, Facebook, Magento, Salesforce, Google Analytics and many more.
Mailjet:
As the name suggests, it is going to work fast. The company head office is in Paris and operates in more than 150 countries. In short, Mailjet is a one-stop solution for email marketing. Its free plan includes 6,000 emails per month or 200 emails per day, for unlimited contacts.
However, there are no limits in contact list even for a free plan. The user interface is anyway simple and user-friendly.
SendPulse:
SendPulse is a newcomer to this email marketing industry. Since 2015, SendPulse has received a lot of positive feedback. However, it offers a very generous free plan. SendPulse also offers SMS text messages and web push notifications for an additional charge. Therefore, it will offer 15,000 emails per month for less than 2,500 subscribers for emails.
Benchmark:
Benchmark was found in the year 2004. This focuses on basic email marketing and works best for creative people. The best part is Benchmark is available in 8 languages. In Benchmark, free plan is available as a life plan for up to 2000 subscribers and 14,000 emails per month. You can add additional features like automation, A/B testing and list verification. Benchmark is a clean template email marketing service with user-friendly interfaces.
SendinBlue:
SendinBlue is a truly a colorful email marketing service from France. Therefore, SendinBlue has been in this industry since 2010. It also offers services in English, Spanish, French, German, Italian and Portuguese. However, 9000 emails per month, 300 emails per day to unlimited subscribers. SendinBlue offers very simple automated text messages.
What is Email Marketing Example?
Well, there are many success stories for email marketing which shows that with proper planning and email marketing principles, you can do wonders in the targetting the audience.
One of the best and simplest examples of email marketing is Charity.
charity: water
This is an Email Marketing Campaign for donation Donation Progress Update. When you talk about email marketing, often forget about the transactional emails. However, these transactional emails are automated emails in the inbox after a series of actions on a website. This would include filling a form, to purchase a product, or even updating on an order. These are nothing but text emails sent by email marketers.
Well, coming to the email marketing example Charity: water has taken an innovative step towards the amount of donation you give.
Suppose, when some X donates to a charity which is a water project. This money will obviously take a long journey until its purpose is fully filled.
Most of the charity organizations will take the amount and just leave. On the contrast, this Charity took an initiative and uses the automated emails to show the X (donors) how the donated money is making a journey and impact on thousands of lives.
However, with the emails and the timeline emails, you will know where you are in this whole process and can move on with things once reading the track of your hard earned money.
charity: water took an alternate route. Once someone donates to a charity: water project, the money takes a long journey. Most charities don’t tell you about that journey at all — charity: water uses automated emails to show donors how their money is making an impact over time.
With the project timeline, you don’t even really need to read the email. You know immediately where you are in the whole process so you can move onto other things in your inbox.
What are the Principles of Email Marketing?
Email marketing is not just merely blasting out emails to a bunch of email addresses. But, it is a process which involves email marketing principles to make each contact list as the asset to the company.
Let us look at some of the email marketing principles for effective small business growth.
In the right way to the right audience:
You should be completely clear in the mind that, what audience to target at the specified right time.
Suppose, take a real estate agency. Now, the agency will have to send emails for both the buyers and sellers along with the prevailing offers, the homes nearby, the shops nearby and much more.
You can reach more audience, by sending out emails and can get more response. Weekly emails or bi-weekly emails should be sent to make customers remember and make a CTA.
Communicate as if you are on Social Platform:
If you treat email as a simple flyer, then even the customers will just ignore as spam. Therefore, to make a difference in how the customers react to the emails, keep them to the relevant topic. Specify the actual reason to communicate in the description.
Plan the content in such a way that the customers should go through the whole email. Don’t forget to add taglines like “call us on”, “for an easy explanation, give us a call” so that the customers revert to you.
You can also add, customer testimonials as advertising emails. Thereby, creating trust and reliability.
Add relevance to the content:
Whenever you are composing an email, always make sure that set your words straight out in a polite way. Readers feel it bore to go through the long emails and sometimes they mark as spam.
The emails you send out should be clear and reach the audience in a timely manner. Also, do not overdo the emails. You should plan in such a way that, the emails you send are informative.
Building relationships with email marketing:
You can build good customer – client relationships with email marketing. As a medium of communicating, email has remained in the top. Write a personalized email, and touch all the topic you would like them to know. Always be welcoming. You can compose an email kile you normally talk to your customers. This way, the customers will feel interested to go through the email and thus have a healthy relationship with the
Segment the audience:
After days of email marketing, you will see a group of readers who will actively participate and respond to your emails. Target them and funnel the conversion rates in favor of your company.
However, you will also come across a few groups who will read but do nothing. This is the right time to target them and convert them into the customers. Segmentation at this stage is very important at this stage, to rule out which segment of customers expect changes for betterment.
Data Etiquette:
The major concern today is the privacy of the data. Make sure you follow data etiquette so that the customers will be delighted to listen from you. Give them a chance or mention them that, they can unsubscribe to email anytime. This phrase is strong enough that they will feel secured to receive an email from you and to read and respond to it.
Final Keywords:
Finally, all these email marketing principles and email marketing tips when followed according to a proper plan and execution will fetch outstanding results. However, marketing is a tricky beast. Everything in email marketing principles is trial and error methods. By eliminating the process that didn’t work and coming up with new ideas is what business is all about.
Let’s be honest, maintaining a business can be incredibly challenging especially for small business owners that have to stay connected with their customers and still keep up with their business processes. If this sounds like your situation, it’s time to adopt automation and free up some of your valuable time and resources. An excellent place to start is marketing automation – a set of activities that, if conducted properly, can enhance how you engage with your market and also enable you to build your brand.
Unlike in manual marketing campaigns, automation tools help you run your activities in the background while eliminating repetitive tasks that derail efficiency in a business. In some cases also, automation directly engages your customers thereby minimizing your day-to-day interactions to tend to consume your already constrained time and other resources. Put just; it’s like having another business partner who works round the clock.
Are you looking to automate your email marketing and scale up your digital campaigns? You may want to consider MailChimp which is easily the most popular tool for sending bulk emails and setting up autoresponder sequences.
Read on to understand how you can leverage this software to grow your client base and ultimately increase business sales.
Before that though.
How does MailChimp automation work?
Picture this – you’re in the process of setting up a new campaign to introduce your newly launched product or service to your mailing list. With a few hundred or even thousands of subscribers to reach, it would be practically impossible to make significant sales contacting each manually. How many emails can you (or even your team) send in a day if you were to do this?
This is where an automation tool like MailChimp comes in. For starters, this software comes with pre-set automation based on common shopping events such as order notifications and abandoned cart series. And if the pre-built options don’t offer what you’re looking for, MailChimp allows you to create custom automation based on your unique preferences.
MailChimp also helps you buy, run and manage ad campaigns across multiple platforms like Facebook and Google. This way, you can target an even wider audience that goes beyond your mailing list and organic web traffic.
Automation supports every phase of your customer’s journey
Understanding the process of converting a lead into a prospect, and finally to a buying customer will help you provide the right information at every stage of your users’ journey. To be able to do this, you need to personalize your marketing campaign using automation software. No one wants to receive generic content that hardly solves their unique problems or meets their needs. This is why tools like MailChimp enable you to segment your email list so you can send relevant offers and solutions to different audiences based on their exact needs and preferences.
For example, if the marketing aim is to connect with newly acquired prospects, you can use Mailchimp’s data-based and welcome message automation to reach and welcome them onboard. On the other hand, if you want to make more sales, consider using the abandoned cart and product follow-up automation. You can also set up a customer re-engagement automation to bring back old clients by sparking their interests in your products.
Tracking your campaigns
Monitoring the performance of your email campaigns is probably one of the most comfortable and most exciting parts of email marketing. After you send out your bulk email, the first thing you need to monitor the number of subscribers who successfully received your email. You also want to know the name of recipients who opened it as well as the types of links that attracted the most clicks.
From here, you can track your conversions, purchase details, and total sales from MailChimp’s reports section. With this information, you can rethink your campaign’s strategy and probably look for ways to make it more productive. Tracking helps you identify the behavioral patterns of your subscriber base to improve on future mailings.
Also, apart from Mailchimp’s inbuilt tracking feature, you can track your campaigns by adding e-commerce integrations or third-party tools such as Google analytics in the tracking section. This way, you can compare your reports and gather extra data that you’d otherwise have not acquired using one tool alone.
Re-engage past customers
Mailchimp’s re-engagement campaign provides a perfect opportunity to identify subscribers that are not responding to your emails. Even better is the fact that the tool also facilitates easy reconnection with them as you aim to win back their attention.
Here’s how you do it – using information from your MailChimp’s reporting tool, create a listing of subscribers who have not been opening your emails during a particular period. Once you have this list ready, send an enticing email hoping to give them a reason to come back and check what you have for them.
If after a few more reconnections attempts a section of the dormant subscribers still can’t seem to react, the best idea henceforth is to remove them from your mailing list and assume they’re no longer interested in hearing from you.
Run ad campaigns on social media
Let’s talk this out – social networking has played a significant role in the success of much online business. Indeed, this is one channel you should be targeting if your digital marketing is to scale up and reach a broader market. An effective way to maximize social media reach is by creating paid ads and running them across significant platforms such as Facebook, Instagram, Twitter, and LinkedIn.
MailChimp and various email marketing tools permit you to build and run social media ads with an added advantage of reaching your email listings. Another advantage is that you can quickly reconnect with people who have in the past unsubscribed from your list through social media ads run through these tools.
Leverage the power of MailChimp integration.
One of the simplest ways to get the most out of MailChimp (and pretty much many other tools) is by integrating it with compatible tools and extensions. For example, MailChimp seamlessly integrates with numerous tools, most which you possibly use daily to run your online business. Do you use PayPal, a CRM software, or run an e-commerce site using Shopify? You’ll be glad to know that all these syncs with MailChimp.
This Pipedrive integration is one such utility that allows you to send highly-targeted and personalized emails to a specific group of customers. All you need is to define your segmentation criteria in the Pipedrive CRM, scroll to the bottom of your list, and hit the Mailchimp button to export these contacts. As a result, you’re able to save on time, minimize spamming, and more importantly, boost your sales and conversions!
Conclusion
With modern tools like email marketing software, it’s easier than ever even for non-techies to automate business processes and streamline their digital campaigns. Putting it all together, sales and marketing automation brings you three essential benefits for fast business growth;
Allows you to find and close better deals.
Enables you to deliver the right messages to the right people on time.
Helps you cut on administrative tasks so you can focus on other more critical business processes.
There is always a whole new world of possibilities for both small businesses and large enterprises that integrate powerful automation technologies like MailChimp in their processes. Make the switch today if your goal is to start roaming with the big boys!
