Voice Search has become the latest searching pattern. These days people want to search anything on the internet without wasting much time. Here, we will discuss details about Voice Search and the future of the Voice Search technology. Voice Search is becoming very popular due to its easy access.
Similarly, due to increased usage of Voice Search, the future of the Voice Search technology seems very promising and is here to stay and make a mark in the Voice Search trends. Voice Search is a method of searching, which allows the users to search the Web using spoken voice stipulation than typing.
What is Voice Search?
Voice search is a way of searching the internet through the voice command. Hence, Voice search allows you to ask a question to find the relevant answers through the voice command.
For example, Google Voice Search, Cortana, Siri, and Amazon Echo are voice-based systems and are interactive, and are called open-domain question answering systems.
In a broader scale, voice search includes open-domain keyword queries on any searched information on the Internet. If we put in an example Google Voice Search, Cortana, Siri and Amazon Echo are voice-based systems and are interactive; such methods are called open-domain question answering systems.
However, it often involves several rounds of interaction that allows a system to ask for elucidation. To make it more precise, this is nothing but a dialog system where you will ask for a query, and it will search for the answer. Voice search is a method of searching, which allows the users to search the Web using spoken voice commands than typing.
How to use Voice Search?
There are three simple steps to activate voice search. It makes our task uncomplicated when used on a laptop, smartphones and any smart devices which are connected to the internet. The three methods to enable voice search are:
Click on the voice command icon
Call out the name of the virtual assistant.
Click on the home button or gesture on an interface.
Activate the virtual assistant
The examples of virtual assistants of voice search are Apple, Google, and Amazon.
If you opt an Apple, then it is: Hey, Siri
When you use a Google, then it is: OK, Google
In case you work on Amazon, then it is: Hey, Alexa
While using Cortana, then it is: Hey, Cortana.
What are the Benefits of voice search?
With voice search technology, users find it unambiguous because of its natural and mess-free search patterns. Any age group can utilize the voice search and can get the most refined results. Some of the voice search benefits include:
Searching with voice search is fast.
Quick image search
Easy to voice search than typing search.
Smart search on your apps
Simple to use
Accurate recognition of queries
It is Simple to use.
How to turn on Voice Search?
Voice search, is a speech recognition technology where you use your voice to search for the inquiry on the Internet. According to a study, mostly by the year 2020, over 50 percent of people use voice search. To turn on your Android, follow these simple steps.
First of all, open the Google app.
Towards left corner of the page, touch/press the Menu icon. Tap ‘Settings’ > ‘Voice’ > ‘OK Google’ once it detects you can go ahead.
You can choose when your smartphone to listen when you say ‘Ok Google.’
How to turn on “Ok Google”?
You can use voice search for a simple search, to get route directions, or a simple reminder and many more. For example, you can ask ‘Ok Google, will it rain tomorrow?’. In the same way, in other devices, you can ask, ‘Hey Google, will it rain tomorrow? Do I need an umbrella?’. To start using ‘Ok Google,’ first of all,
launch the Google app and open ‘Settings’ > ‘Ok Google’ detection screen.
After that toggle from any screen and ‘Turn on’ the ‘always listening mode’ from the Google app.
Then you will be prompted to say, ‘Ok Google’ three times.
Now the app detects your voice and is all set to rock.
How to download Voice Search app?
Google Voice Search is a Google product that allows users to use ‘Google Search’ by speaking on a smartphone, laptop or any other smart devices to ask a specific question they need to know. You can download voice search app, enjoy the voice search.
What is Voice search apk?
To download voice search apk, this is the latest voice search app to search your queries through voice. All the crashes solve in this version. Voice search apk is fully customizable.
What is youtube Voice Search?
We all know that youtube is a hot cake in searching trend. Many people prefer youtube search because of its natural and understandable results. You can see the latest or trending videos on any domain by simple voice. However, you need to get updated to the newest version, and you enjoy the youtube video search to the fullest.
How does Voice Search work?
Isn’t it interesting to know, Voice search is very much similar to the functioning of the brain. To put in simple words, using cloud processing power, Google can analyze a ton of patterns. In case of voice searches, these are called spectrograms.
Therefore, Google can use models and use the same to predict new trends, very much like the neurons in the brain would reconnect for further instructions or tasks.
However, there are layers in processing speech. First of all, Google tries to understand the consonants and the vowels. This the necessary step and the first layer.
Next, Google voice search make intelligent network about the words and then further goes to high level. Today, a neural algorithm started taking place in voice search and also imaging software has made a popular trend.
What is Voice Search Statistics?
Well, to put in exact numbers, it is difficult to come up in precise figures on how many Voice based searches are used. There is no such information provided by Google.
But we can say that voice searches replace the general trend of typing in search tabs. This trend is expected to increase in coming years. According to the report Internet Trends report in 2016, voice searches have raised enormously between 2008 and 2016.
Furthermore, according to Location World, 40 percent of adults use voice search results. However, the predictions by ComScore say that more than 50 percent of searches will be voice-based searches by the year 2020.
Gartner predicts that 30% of all the searches will be taken by the year 2020.
NRP and Edison Research, says that at least one in five owns a smart speaker in America.
Almost 20 percent of Americans use voice search according to ComScore.
Emarketer shows that in the year 2017 alone, almost nearly 30 percent of people have used Google voice search.
What is the market Growth Statistics for Voice Search Devices?
There is a tremendous increase in the voice search in the year 2018. redefining the search techniques, the leading companies are coming up with the best voice search devices to make even more straightforward.
Apple, Google, Xiaomi, Amazon, and others shipped 16.8 million units in Quater1 of 2018 as per Canalys report.
The global market for voice search devices grew 187% in the Quater2 of 2018 as per Canalys.
Google has sold 5.4 Million Google Home models so far in 2018 according to Canalys.
Amazon had sold 4.1 Million Echo devices by Quater2, 2018 as per Canalys.
Xiaomi’ s Mini AI speaker sales were up 228% in 2018 according to Canalys
By 2024, the global voice smart speaker market could be worth $30 billions or above.
What are the trends in Voice Search?
The voice search is on the top-notch searching patterns and will take over the traditional search type. The voice search trends are here to stay, and it will be challenging to adapt to the changes to remain in the marketing, and the businesses should adopt these new voice search trends to face the competition in the industry. Let us go through some of the voice search trends are:
AI and machine learning:
The increasing demand and dominance of AI devices and machine learning will also force the changes to search algorithms, to process machine learning. Google should uprise the changes to its algorithm accordingly.
Advancements in Artificial Intelligence (AI) and Machine Learning are making a substantial impact on the way how to interact with the smart devices and also the internet.
The more exciting part is that when RankBrain encounters a phrase for the first time, it prepares a hypothesis to the search word and gives an apt answer. Therefore, this ability to think like similar way as the human brain makes AI devices such as RankBrain more effective.
It is a known fact that consumers, research the products they want to use or try will check for the reviews online. Almost 70 percent of the consumers’ research about the website and the services and the products before itself before buying online.
Recent studies show that local search among the voice search is on the high rise. Last year itself there was an increase of 58 percent of consumers have found the local business through voice search. Now, local is new global
If we take an example, Google searches for “near me” had tremendously increased last year. We can now see the same ads on television also. Moreover, there is a rise in smartphone usage and smartphone searches too. The main advantage of using local searches is all the nearby local areas is highlighted in the search results.
Voice Search Mobility:
Consequently, voice search mobility trend is growing at a high pace with the advancements in speech recognition technology or voice search technology. Google has a 95% accuracy rate when the spoken correctly in English.
Moreover, Google voice search on smartphones is available in over 60 languages. It is not that long that in 2016 itself, 20 percent of searches are done through voice search.
Voice Search Optimization:
Voice Search Trends are used to Optimize the voice searches for Alexa, Siri, Google, and Cortana. However, with these virtual assistants continue to grow, so is the competition.
Moreover, using natural language with direct answers to specific questions is critical. Therefore, the schema markup and rich snippets keep queries and responses in the context that is better understood by search engines.
Voice search is for local searches or informal quizzing; it has become essential for merchants to have the Google store in proper up-to-date information. Hence, the domain authority and traditional search rankings play a crucial role in the appearance of search results. Here, local SEO optimization will come into the picture.
What is the future scope of Voice Search Technology?
Now, the biggest question is, the future scope of voice search or voice search technology sustains in the search patterns techniques. There is still a lot of voice search technology predictions that will take the marketing industry and business to the next level. Implementing these voice search technology gives the best bet to improve the visibility of your website.
We can’t deny the fact that the users want to feel personalized and have the best experience whenever they interact with the technology or a website. Personalized responses are on high demand right now, and you cannot ignore this need of the consumers.
If you are going to adopt this developing voice search technology, make sure you will provide the space and ease the customers want, and also the personalized touch.
Eventually, Google Assistant has already in the competition and seems to have clearly understood the context and the stack of the questions that come up. Since last year, it has improved to a great extent and is the most favorite of many consumers.
For example, users ask on google home “What is the weather today?” and then ask “will it rain?”, Now the google can know and guess the next question the users will be most likely to ask is about the location. So, here the google gets ready with the answer.
However, Alexa cannot understand the context to this extent as Google. Hence, Google uses more of personalized touch and can do better at guessing the next question.
Alexa relies on custom-built skills and protocols whereas the Google Assistant can understand specific user requests and can further personalize the response.
Ahead of smartphones:
In the next coming years, voice search is not limited only to laptops, home devices or smartphones. According to Steve Rabuchin, VP of Amazon Alexa says, the vision is that customers should retrieve Alexa under all environments.
Eventually, which means that the customers may be able to talk to cars, lights, lamps, refrigerators, and all smart devices if you are even outside of the house.
However, one thing that the program developers should keep in mind is consistent user experience. Apart from addressing the sophisticated capabilities of all devices, it is also essential to direct the user needs and concerns in the coming years. Programmers should think ahead of smartphones.
Voice Search Notifications:
While talking about smartphone usage, voices search raises a new scope for the future of voice search technology. Developers should make sure that the voice search has better engagement time and also smooth usage.
Recently, Amazon added a notification capability to the Amazon Voice Services API. Therefore, this latest voice notifications feature allows Alexa to indicate that there is some new content, such as shopping updates, upcoming offers, shopping festival details, and many such updates. These voice search notifications will no doubt become the latest trend in the coming years.
Security is the main focus:
As this is the start of the voice search technology, many major setback trends are to see. The companies will have to start spending the amount on the security to interact with their customers. Adding voice search will enhance the user experience and makes the work dull.
However, voice payments will become secured to make voice payments. Another next challenging task is to provide high security and privacy. Make sure to keep the consumers’ information safe and private on all circumstances.
In 2019, voice search and voice search technology are not only about just saying but how you are telling the context matters. Security should be the main focus for these voice search technology.
There is no doubt that the voice search in the year 2019 will reveal the future of voice search technology. Voice search technology will be a milestone for the searching techniques. However, it takes time for a transition but prepares for its growth.
Therefore, by understanding linguistics importance and paying close attention to smart device usage and advertising, we can surely gain insights to improve online marketing strategy. If you want to promote your business right away, then this is the time you should start making considerations to voice search and SEO as these two are big things as of today.
Speaking to someone and getting the answers is easier and time-saving than typing it. Voice search is one of the trendings and the biggest searched topics in the SEO platform and the searches on the internet are mostly dominated by the voice. And every digital marketing campaign needs the voice search to be incorporated into their work.
The way people using the internet has been changed a lot and the mode of searching also changed & the voice assistance has become very much reliable, convenient to talk and most importantly getting the results quickly.
It was announced in the year 2008 during Summer’s at the Inside Google Search event that it would include the voice search on Google in the coming days. Now it has become one of the most used and best voice assistance tools in the market used by almost everyone who has a smartphone. According to the year 2017 statistics, there are approximately 33 million voice search enabled devices in which 40% of the people do only voice searches. And the search queries increase up to 35% every year. And in the year 2017, Google added more Indian languages which include Tamil, Telugu, Marathi, Bengali etc.
Voice search or digital assistants include the following:
Ok google for android phones
Siri for Apple iPhones
Cortana for Microsoft phones
TV/ Remote assistants
GROWTH OF VOICE SEARCH
According to the researchers over the past years, it was found that there is an increase of 20% of voice search queries in Google mobile app which all includes Google home, Siri in Apple iPhone, Amazon Alexa etc. Recently Google Home also extended features like appointment booking with voice, for more information check in Google I/O 2018. As soon as the language processing and machine learning behind the engines get advanced and become more accurate. The advanced as data in machine learning gets more trained it will, of course, attract a lot of people. In near future people using voice, assistants are going to be increased as more people are going to use this voice search for browsing.
And the surveys estimate that by the end of 2020 more than half of the searches would be done through the voice searches only. People are opting for the voice-based searches more than the traditional search for typing the words, voice searches mainly save a lot of time and are more precise than the words being typed. People of the young age group use the voice search a lot of statistics says that 57% of teens and 24% of adults use voice search while they are with their friends, 23% couples use while cooking, 59% teens use while watching TV and most interestingly 22% teens and 15% adults use voice search while they in bathroom.
Below is the statistics based on the age group and the percentage usage of the voice search:
Optimizing the voice search in the SEO or search engine optimization is one of the best ideas. SEO services basically include attracting traffic or grabbing the customers towards your business. For a business to be successful and gain profit increasing traffic to the business website is a very important aspect.
And using more and advanced technology which eases the work of customers gather the business website more people. For More Information about How voice search will change in 2018 SEO trends click here.
Below are the four ways to optimize your website with voice search:
VISIBILITY ON FEATURED SNIPPETS
The most interesting thing about Google home or Google Assistant is that where it gives an answer to a question it itself cites the website name or the source of the information which is also called as featured snippets and then sends the link of the source to Google home app.
And the featured snippets that are read by Google home and Google Assistant are the sites which are ranked in position zero.
That is why optimizing featured snippets in voice search for SEO services is very important as more and more people are turning towards it. People searching for “how to optimize featured snippets” has been increased to 178% from the past year.
The voice queries are very easy to understand and it helps to know the query types that surface the featured snippets. And for the most common featured snippets, the marketers can invest time nicely to provide the best answers to the customers. This also even helps the marketers as the better answers get noticed by Google very easily. And the best answers get the greater credibility and your brand gets recognized, and by potentially attracting a lot of traffic toward to the Google Home app.
Initially Google Home gets a lot of benefit from this because best answers drive a lot of customers to Google. Due to which the people will build a trust upon Google Home or Android devices and finally this will lead to an increase in the sales.
PERFECT OPTION FOR LOCAL SEO:
Business information related to voice searches are very high which is estimated to be 39%. So voice search is the best option for the local SEO service. And your business site should always be updated with your correct details like the right address, contact details and the perfect opening and closing time.
Eventually, when a customer searches for the “cake shop near to me” you website should pop-up to the first position. In the same manner, you should always provide the right information to your customer most importantly the contact number, address and the opening and closing time. Suppose you give a wrong time customer appears after it then you may end up losing a valuable customer.
According to the information and service provided the people will review your business which helps the others to know about your service and either drives more customers or deprives customers.
IMPROVING THE SITE SPEED:
Mobile phones nowadays have everything inside it the voice search in mobile phones is being used extensively that’s why optimizing your website in the mobile phone is very necessary. Because if this doesn’t happen then users will simply return back which hampers your business and Google rankings a lot. And the pages which take a lot of time to load will always suffer more bounce backs of customers than the pages which load in less time.
If you have slower loading page on mobile phones then the customer returning back rate are quite higher in case of mobile than the customer using the desktop. According to the records the smartphone users especially the people using voice search which is approximately 9.65% that is higher than that of the desktop users are more keen to bounce back.
So, maintaining the speed of the website is always an important aspect of the business websites to drive the customer attention towards your business.
THINK LIKE THE SEARCHERS:
As Google already told it monitors everything that comes up on Google even the voice searches. With the idea that there will separate keyboard queries for mobile phones and desktop search data. This thing was not being implemented early because of the main reason like the voice modulation as the voice searches become the longer trail searches and due conversational problems like speaking loud sometimes, speaking low sometimes and the sound of any query should have a specific sound or else it will exclude it automatically.
Voice search is always gathering a lot of traction from the audience but still, the future can never be predicted still can say that the trend of voice search is not going get down this soon. And it is very good for the marketers who use digital platform for their business works it helps to drive a lot of people to the website. Following the trend and using it effectively will bring profit to any company.
Optimize for Voice Search in Search Marketing:
If you need your content to appear on the SERPs(Search Engine Results Pages), then you need to think in the command’s perception. How the commands are made, how its questions are phrased. You also need to have a good understanding of what different ways the command can be formed. This way you can include such phrases in your content to appear right when the user searches for the same.
This might seem to be a big deal, but trust me, using the right tools will show you the way. With the websites like answer the public, you can understand what a person usually searches for. Like if you type a keyword, all the questions related to the keyword will be displayed out in front. Such is the beauty of this website. Not just that, you can even use Buzzsumo to see which topics are socializing more.
Do you know? According to the statistics, people would start shopping just through their voice commands. They’d ask for a product and if the product is relevant enough, they’d place the order right away. Yes, it wouldn’t take much time before this facility comes to your doorstep. Hence, even when you’re selling a product, you need to be pretty sure, the keywords they’re going to use.
Not just that, as the facility of tracking and date of delivery is already on the phones, you need to take every measure to make it as purchase friendly as possible. One shouldn’t face a hard time shopping for the products they desire.
Insights into the marketing technology 2020 and beyond is an online survey conducted by WARC in association with BDO and the University of Bristol on more than 750 brands and agencies to understand their current and future marketing plans for martech tool use, budgets and barriers to growth. This research was conducted on brands and agencies located in North America, the UK, Europe, and APAC.
Moving on, let’s take a more in-depth look at what this 2020 Martech Insights? what are the marketing trends ? and what the future of Matech 2020 is?
You must be familiar with the concept that marketing usually focuses on developing a healthy relationship with customers and satisfying their needs.
Then you must also be knowing that this could not have been possible without technology.
Indeed, these marketing technology tools and needs in marketing are directly proportional to each other. The more the tools, the more their need.
However, due to the modernization of people’s language with time and this marketing technology word clubbed to form a portmanteau, MarTech.
Well, in simpler terms, MarTech is basically a short version of marketing technology. This mixed name concept can be witnessed in various other sectors, such as AdTech (Advertising Technology), a term used in the world of advertisement field.
Well, well, wait! Before hitting the numbers and data, let’s first try to understand the basic concepts of Martech.
What is MarTech?
Like any other term used in the Software world, this Martech is also a term used by the software techies and marketers who plan, execute, and measure their business campaigns.
The planning, execution, and measurements are usually carried out with the help of Martech tools.
These tools help you in streamlining and analyzing your data and provide you with various methods or options to reach out to your target audience and keep them engaged.
What are the MarTech Tools?
Martech Tools ranges from content strategy tools designed for different media to data management tools, analytics, and attribution tools.
Some examples of tools are Photoshop, WordPress, MS- Excel, etc.. To sum up, there are about 7040 Marketing tools readily available for you on a global scale, according to Chief Market Technologies. And these vendors vary from start-up specialists to established providers.
Well, speaking of tools while browsing about this vast topic, did you ever come across the term Martech 5000 and wondered what it stands for?
Like, you and I know what I love you 3000 stands for but Martech 5000?
Well, in 2017, there were around 5000 solutions available globally for commercial purposes are these were nicknamed as “MartTech 5000”.
According to Growth, the top 10 market technology tools are:
Getting back to the basics, let’s understand what a stack is in the retail world.
What is meant by Martech Stack?
A marketing technology stack is an archive of all the technology tools that companies or marketers leverage for improving their retail activities or processes.
In simpler terms, this stack is a collection of the software used by the company for retailing purpose.
I guess you have brushed up your basics, let’s now get into details about insights into the marketing technology aka Martech.
In this article, you will find the current trend, state, use, and future expectations of the marketing technology industry.
Ages of Marketing technology
Our tech market’s first era began in the early 21st century and was in existence until 2012.
As you can see, 2012 saw the upleap in the tech market, and the era was called the early age of martech. This early age of martech saw the introduction of new marketing tools into the lives of businesses and companies.
Later till 2017, the graphs of software and tools usage hit an excellent steep, and that age was called the first golden age of martech.
But from the 2018 year, you can observe a bend in the graphs of tech usage.
2018 to 2020, a reckoning in the market is predicted. Therefore the era is called the reckoning age of martech.
However, past 2020, it is said that marketing technology will see a drastic change and will be higher than ever.
As you know, marketing is bizarrely complex and is evolving at a breakneck pace. Martec’s Law is a genuine dilemma for everyone in the corporate industry.
Hold on… Before I talk about how bizarre the market is. Let me tell you what the Law is.
What is Martech Law?
Martech’s Law is a graphical representation of the change in the market and change in the organizations.
According to this Law,” Technology changes exponentially, but organizations change logarithmically.”
That means the rate at which the technology is updating is faster when compared to the rate at which organizations are adopting the technology.
In other words, the rate at which the organizations are adapting to the new technology is slower than the rate of updation in technology.
Insight of MarTech 2020:
Technical software is developing over time. According to Marketing Technology 2020 Landscape Supergraphic reports by Chiefmartec, the number of solutions in 2011 was 150; from there, it boosted to 7,040 solutions according to Landscape Supergraphic 2019.
The growth of the solutions from the past eight years can be seen in the image below
The estimated market size of the Marketing Industry in North America and the United Kingdom’s (UK) is as follows:
Source: Martech 2020: and Beyond
From the above image, you can see How the market spending has doubled from $34.3 billion in 2017 up to $65.9 billion in 2019 just in a span of two years. The data is combined spending of North America and the UK exclusively.
However, you can observe a massive difference between the increased amount of spending for each individual annum. The increase in marketing size in 2018 is 18.1 BN, and for the current year, it is 13.5 BN.
This means the corporate spending on marketing software has decreased by 4.6 BN in comparison to 2017.
The percentage of overall retail budget spending on marketing technology:
Source: Martech 2020: and Beyond
The data, in the above image, is split by the proportion of companies spending on in-house and outsourced marketing technology.
As you can see, the results show a rapid growth rate in the spendings in North America
region while the UK has remained steady.
On average, all the brands in North America and the UK are spending approximately 26% of their budgets on software when compared to 23% last year.
That means there is a 13% increase in martech budgets since last year. However, in comparison to 2017 Martech values, there is slight evidence of a decline in the future of the market.
When coming to in-house sourcing and outsourcing by these companies, there has been substantial discussion in the industry regarding the usage of in-housing of tech and optimized utilization of services by brands from their agency partners over the years.
However, what the results suggest is, in the North America region, there has been an increase in both in-sourcing and outsourcing by the brands.
However, when you look at the data of the UK, there has been an evident drop in the outsourcing of resources but a 1% increase in the in-sourcing.
Marketing Technology budget change over 12 months:
The martech budget change of clients by 2020:
The 750 brands and agencies on who the research is done have two opinions on the client’s budget. On analyzing the combined results of these 750 brands, 43% of the brands feel there would be an increase in the client’s budget over 12 months by 2020, 53% of the brands feel there wouldn’t be any change as the clients will still keep their budgets fixed for the annum. However, only 4% of the brands feel there would be a slight drop in the set budgets of the clients.
Source: Martech 2020 and Beyond
When you try to look at the results of the analysis for individual regions, each region has its perspective.
Before moving on with the further analysis of the data, you should remember that the analysis reports of Europe excluding the UK while the others are of the whole region.
All other regions except for Europe strongly believe that most of the client’s budget would remain constant while in Europe, 53% of the brands believe there would be a significant increase in the budgets of the clients.
The martech budget increase of brands by 2020:
When the brands were questioned about their budget increase over the next 12 months, the results were somewhat like this:
Source: Martech 2020: and beyond
As you can see, each percentage of brands has its proposals for the budget increase.
On average marketing technology, 2020 budgets by brands are:
22% believe that their budgets might increase by 0-5%.
26% estimate their budget increase between 6-10%.
21% calculate their brand budget increase to range in between 11-15%.
15% of the brands feel theirs might increase between 16-20%.
9% of the brands say their budget will increase between 21-25%
6% of all brands estimated their budgets to increase by more than 25%.
However, from the results, you can analyze that Europe, including the UK, has the highest percentage of brands, on average, 9.5%, which predicts their budgets to be more than 25% of the current budgets.
While North America has no companies which estimate to spend more than 25%, however, it has the highest number of brands calculating to increase in between 0-5% on their budgets.
How has increased investment in marketing technology affected the companies’ Media Spend?
With the development of Chatbots, Artificial Intelligence, SEO tools, and other corporate tools, it has become easier for marketers which media is most effective for their use and promotions.
In the last year’s survey, it was found that the marketers had decreased their market spend when they invested in software tools. But for 2019, marketing technology, the market trends have changed.
Source: Martech 2020 and beyond
From the above data, you can understand how the market trends have changed in comparison to 2018.
Though for about 44% of the brands, their media spend has not been affected, for 32%, it has decreased whereas there was a 57% decrease in 2018.
That means there is a difference of 25% when compared. However, a significant increase of 8% is visible on the media spend from 2018 to 2019.
What do the marketing trends, marketing technology budgets and marketing sizes for 2020 suggest to…..
On a global basis for brands the marketing technology, market trends and sizes suggest for the development of in-sourcing resources as well as to maintain good relations with outsourcers too.
Thought the budgets of companies by 2020 are predicted to increase, you can see how more than half of the budget is spent on resourcing.
Hence the companies should focus more on developing their in-source resources or train the pre-existing staff to integrate and upskill their methods and ideas of resourcing.
This doesn’t mean you tend to lose your relations with outsourcers. Incase if the insource resources crash, the only option you have to get your job done is through outsourcing. Hence it is equally important to maintain a balance between insourcing and outsourcing.
From the observations of inhouse and outsourcing future marketing trends, you can see that there is a little momentum in In-housing resources among the respondents.
Hence there is an excellent opportunity for you to grab. You can use this opportunity as an advantage and win back most of your clients, who are about to consider in-housing or have recently shifted to in-housing.
However, winning back is not as easy as you think.
It rarely happens that you go to your client, explain to him difficulties of in-housing, and boom he is impressed and gets back to you.
To impress your client and win him back, you should sell your values according to “COW.”
Now wondering what this COW is?
Well, COW stands for Creativity, Objectivity, and Wider perspective.
Hence, when you are explaining your resources to the client, always try to be creative, objective, and try to have a wider perspective of branding and culture.
As you can see, the possibility of an increase in budget spending, there is always a scope of improvement for your tech vendors.
All you have to do is to ensure that your goods and services can facilitate creativity, are easy to operate, and solve the concerns of both brands as well as agencies.
If you are a media owner and are looking at the data analysis, I bet you must be feeling happy.
Compared to last year, data this year has a piece of positive news for all media owners because there last year had a great decrease in media spent while this year’s research says there is an increase.
For you, the key to making money out of this is by focusing on the importance of data of the brands and agencies as well as keeping yourself transparent.
Now, if you step ahead and prove your effectiveness and relevance to brands concerning the context of increasing usage of technology platforms, that’s it you get clicked just like that.
Now, let’s look at the current usage and capabilities of marketing tools.
Current Use and Capabilities of Marketing technology:
Marketing tools provided by established organizations are where the brands and agencies find their use.
The following are the marketing tools currently in use by most of the brands on a global level.
Source: Martech 2020 and beyond
From the above data, you can analyze various categories of tools used by companies for marketing.
By comparing both 2018 and 2019 data, you can see that for some tools, there is a drop in their usage while some have picked up the graphs.
Though you can observe a negligible difference between the rise of Analytics, Measurements and Insights, Mobile, Data management, and Ad tech’s graph, you can find a significant rise of 3% among Market automation and SEO. A 5% rise in usage of experience optimization can also be seen. But, in the case of collaborations with other software, there is an increase of 9% in comparison to that of 2018.
However, you can see that, and there is a 3% downfall in the usage of Commerce, lead generation and sales, and Customer relationship management (CRM). While coming to Emails, there is a significant drop of 6% in the usage in 2019.
However, the future market trends also suggest that there might be a huge fall in the usage of Emails as only 14% of the population among the 750 brands plan to use it in the next 12 months. Comparatively collaboration usage can be seen to fall as 38% of the crowd have no plans in using the tools.
How can you develop the best MarTech Strategy?
When the Brand respondents of the Survey conducted by WARC in association with BDO, and University of Bristol were asked about the skills they look into while hiring the marketing function for their company the top priorities were somewhat like this:
Source: Martech 2020 and beyond
As you can see, the most important criteria for the brands is creativity. On average, 49% of the brands prefer their marketing software to be creative. Later they look at the brand strategy and then the customer experience.
So similarly, even you should have a clear picture of what you need for your brand. Hence planning a martech strategy is very essential.
Here are some great tips for you to develop the best marketing strategy for the future market trends:
Analyze what you need:
Along with the growing market, new tools are launched every day. It is always tempting to get the best tool or a high-end tool. Every organization, just like yours, wants to have the best.
But what will you do with a tool which is of no use to you? It is just like a person with hearing aid buying a high-end version of headsets.
Hence, always sit with your team and analyze which tool is easy for them to work on and to give fantastic results.
Check for Upgradations of the tool:
Now, you know what you want and started to use it. It is giving the best results. But, with the change of time, tools also need to be upgraded for more optimization.
Hence, keep looking for up-gradation of the tool or alternative sources for tools that are easier to adapt and give optimized results for your brand.
You can save your time of research about new tools and use product hunt for the same.
Understand the role of the tool:
Why do you need a tool? Why can’t you do everything manually?
I know the answers, I was just playing around.
You usually need a tool because it serves several purposes that are important to your business team.
First, they help you in understanding your customers through data and analytics.
Second, they help you in automating processes so you can use that data to work more efficiently.
And third, they help you in making the customer experience even more personal and meaningful.
Hence when you are using tools, make sure that it serves at least one of the purposes. If your tool is not serving any of the purposes, I say ditch it and shift it to a useful tool.
Know what your clients look for:
Having a tool, analyzing the numbers or data will not fetch you anything until the client is satisfied. Hence when you are choosing a tool or planning a strategy, always keep clients persona in mind.
To know what your clients need to look for leads from the customer experience department and choose strategies accordingly.
Keep your data up to date:
Always remember, no matter whichever product services your companies provide, you must have your database. The database helps you understand more about the market; it’s functioning and customers’ persona, which helps you and your company develop to the next level.
How are marketing technology and customer experience related?
When the brands were asked about how important is customer experience optimization for their company? The results are:
Source Martech 2020 and beyond
As you can see, 57% of the population feel customer experience is very important, and 39% feel it is important. Hence on average, 76.5% of the brands and agencies feel customer experience is somewhat important for them.
What is the customer experience?
Customer experience is nothing but the feedback from the customer. The feedback can be in any manner. It can be the impression on your brand, product, or your services.
For most customer-based companies, the customer is the king.
Technologies used by the brands to learn about customer experience:
According to the research, as you can see, Most of the brands use Customer relationship management and social media management the most to get customer experience.
It’s not always necessary that you should also use what the top brands use. Here are some customer experience tools you can use for your company for better results.
Customer experience tools are:
1. Customer review suggestion box:
No one knows what is working and what is not better than your employees. So, first, start from your own office. You know, like charity begins at home, feedback also should start from your own office.
There might be a possibility that if you, the boss, is asking about a review, no one would dare tell negatives.
So drop a suggestion box where the employee’s name can be anonymous, and you get the genuine review.
2. Customer surveys:
Well, well, yes, customer surveys. From your database, you can find out your brand loyals easily, and also you can find brand switchers.
Pick them up and send surveys via online mails, or if you are in the same area, try to meet them up. You can have a little chat about their experience with the brand and then conduct a survey.
3. Social media listening tools:
If you feel that surveys, the suggestion box is too much, and you don’t wanna do it, then you can always turn to technology for help.
Social media listening tools help you monitor what your customers are looking for. It includes the top searched keywords, your brand products, their reviews or comments, your competitors, and many more.
Now you must be wondering where to get these tools? Don’t worry; we have a solution to every problem of yours.
There are an unlimited number of tools out there based on your preferences, for reference Hubspot, Hootsuite, Sprout Social are few tools from where you can start.
By reading the above information about marketing technology and trends, I bet you must have understood what it is about and how are the current market trends.
Well, now let’s look at the future.
With 2019 almost coming to an end, it’s time we take our experiences from it and prepare for the future 2020.
Future of Marketing Technology 2020 :
The most used technology in the current marketing strategy these days is IOT- Internet of Things, 38% of the population among the brands use IOT as their technology in marketing strategy. 26% of them plan to use it in the next 12 months too.
Next, catching up technology is Virtual Reality, aka VR, 26% currently use it, and 24% plan to use in the coming 12 months.
The other analysis you can find in the figure below.
Source: Martech 2020 and beyond.
As you might be aware of the fact that along with changing times, technology is also evolving.
So, What will happen in 2020?
This is probably going to be the future of Marketing technologies, aka martech:
Brands will look for alternative communication channels.
Businesses will no longer be built on one channel
Personalization will be the new market trend
#Voice Search Optimization:
Though the research states that the voice search usage in the next 12 months will not be more than 25%, another search, according to ComScore states, over 50% of the future searches in 2020 will be in the from voice search.
Hence, companies to rank on top have to optimize to voice search.
One such personal best is Jetson.ai. Never heard about it?
Well, Jetson.ai is a voice assistant, which helps in voice shopping.
You don’t have to buy a device; all you need to do is simply connect it to your Amazon’s Alexa or Google Mini.
Then upload the menu and shop.
Voice Shopping in the U.S.is estimated to reach $40 Billion in and $5 Billion in the UK by 2022.” -OC&C STRATEGY CONSULTANTS
Another wonderful thing about jetson.ai learns from the customers and customize it accordingly.
That means, If you are ordering a particular item from the same store over and over, it understands it, and for the next purchase, it makes it easy for you to order.
# Why will dependency on Google Analytics to decrease?
I am sure that every company at one point or the other must have used Google Analytics or is currently using it.
If you have used Google Analytics, you must be aware of how it functions.
If not, here is a brief intro to it. Google Analytics is basically a web analytics service. Google offers it. It helps you to track and report website traffic as a platform inside the Google Marketing Platform brand.
If you ask me if this Google Analytics is not accurate for research? I would say No.
Now, if you ask m if there is something wrong? Still, it’s no.
I bet your next question will be, do people, not like it? Of Course, no, who wouldn’t like a free tool to check Website traffic.
Then why will it be replaced? Let me give you a living example of smartphones.
Nokia phones were considered the best. Even you must have used it at some point. But with time, smartphones came in and replaced it.
People like you and me preferred smartphones cause work got easy and optimized.
Similarly, with Google Analytics. Over time new updated tools and software are emerging, and Analytics has become the conventional method of data analysis.
Nowadays, there are things like repeat purchases, upsells, down sells, and checkout bumps are seen. On top of that, there are various ways in which you can generate revenue for your online business, like partnerships, or webinars.
As a result, it has caused companies to start using analytics solutions that match their database better, for example, Amplitude. Or something more convenient than that.
In the end, all you are seeing is a big push into business intelligence.
In 2020, you will get to see more and more companies adopting these business intelligence solutions. Due to budgets, they might as well shift from paid ones to free ones like Google Data Studio.
If you have no idea about Data Studio, then I suggest you start getting an idea now.
It is easy for you to pass in all of your business and corporate data into one place.
For example, you can pass in more complicated data from your Facebook ad campaigns into Data Studio with ease as it would be a bit difficult task to perform with Google Analytics.
#How IoT will top the businesses?
As mentioned earlier, 38% of the population among the brands use IOT as their technology in marketing strategy. 26% of them plan to use it in the next 12 months too.
According to a report by Statista, the Internet of Things (IoT) connected devices installed worldwide in 2020 will be 30.73 billion. Currently, in 2019, it is 26.66 Billion.
Which means there would be a rise of 4.07 billion in IoT.
If you have no idea about what IoT is then, The internet of things (IoT) is nothing but the data you share over an internet connection.
In technical terms, IoT is a growing set of technologies based on devices that could share data via an internet connection.
Hence, companies will have to look into this for better optimization, and it is estimated according to a report by Statista that by 2015, this IoT would reach 75.44 billion.
That means 48.78 billion rises from the current use.
#Why will brands look for alternative communication channels?
The most conventional communication channel used by corporates is Email. You and I also use it for our marketing purposes.
In fact, email marketing is one of the E-Commerce business ideas and SEO ideas.
The only problem with emails is conversion rates are low. Buyers, most of the time, do not check inboxes or only look for important ones and skip promotions. Hence it is becoming challenging for companies to only stick to emails.
Hence, companies are looking forward to alternative business channels for better conversion rates, which are effective in turning their leads into customers.
Some alternative communication channels are Chatbots, Customer call centers, toll-free centers, and push up notifications.
# Why will business no longer be built on one channel?
In previous years, a lot have companies have been built on a single channel, like facebook, quora, etc.
Facebook uses the email address book as its channel. Whenever you log in for the first time, you must have seen a pop up suggested friends or import email addresses from facebook.
Similarly, Quora is built on SEO channels. It helps companies ranking on search engines.
But, marketing these days is not unidirectional. It is heading fast towards marginal gains.
If you want to win the market, then you must use all the channels possible for business. Hence marketers will shift to use multiple channels to build their businesses or rank number one.
#Why personalization is important in the future?
Personalization is an SEO trick to grab the attention of your customers. There are two types of personalization to a website:
This is what you do to customize your website according to a festival. Like recently, we celebrated Halloween. So you must have customized your website to a Halloween theme.
Google always personalizes itself to such events. It makes the users happy and attracts them.
Well, if you do not know how to customize your website, you can use organized themes for helping you with customization.
This is an important point, especially in the field of online marketing. Let it be your ads or products you sell. You should always know your demographics.
User personalization is what you can find Amazon or Flipkart doing. They observe your shopping trends or recent searches. Later, when you use their services, they will show you related items.
Based on your recent searches, here are some suggested products. A message appears, and we find all our related items.
Now, what will happen if this is not there? If personalization was not there, then you or I can get suggestions for baby clothes or dog food.
Well, if you have a baby or a dog, it will be useful, but I don’t have a baby or a dog, so its a spam to me.
But if you give me some search related to footwear- oh, I love browsing footwear and keep on buying them even if I don’t need new pairs- I will browse and definitely buy at least one pair.
So, personalization helps in business growth and attracts customers.
Now, if you ask me, why is it important? In future people will get so busy that they will not have time to look into anything. If you personalize your products according to buyer persona and showcase them on top of the websites or ads, the chances are high that they will end up purchasing some goods or the other.
You might have definitely been hearing about some of the above points or might feel they are irrelevant to you, but this is the future of marketing technology 2020.
Martech is not a piece of cake. You also must have been facing barriers in technology for marketing. However, here are a few topmost barriers for Marketing technology 2020.
Barriers for MarTech:
According to the report, MarTech 2020 and beyond, the brands and agencies have different views on the barriers of marketing.
According to the brands, 50% of them feel budgets will be the top constraint in 2020 marketing. Still, agencies have a different view; among them, 56% feel understanding the technology will be a constraint for marketing technology 2020.
Here is the data analysis of barriers for both brands and agencies
Source: Martech 2020 and beyond
On a whole account, Marketing technology 2020 is going to see a lot of ups and downs. But for you, if you have confusion or dilemma about what to do, where to start, how to start, you can always contact us.
Most things mentioned above are either things that you have been hearing for a long time or have never heard about. But whatever it is, it is in the future, and if you want to survive, you should be prepared.
We would always love to hear your views on the marketing trends 2020 and what you think about your future. Do give your opinions in the comments section below or contact us.
We hope that this article was of excellent help to you in understanding marketing technology and 2020 trends.
IoT or internet of thing these days we quite often listen to this word. The words such as the cyber-attack, hacking we can hear these too jointly with IoT. Despite, of the fear of piracy and cyberattack the internet of things and IoT applications will grow much more faster in the coming years. Ultimately we can say the IoT future scope or the future of IoT is very bright. There will a lot of IoT devices which will be coming shortly.
As we all know, a connection precipitates another connection. Earlier in the 19th century, only 4% of the people present worldwide knew about the Internet, that is when the Internet of Things concept came to light. But, realize it became like no one in the earth doesn’t know about the Internet of Things.
It is a known fact that in the future:
The planet earth will have the Internet as its skin in the coming century. This means people will use the Internet as a major thing which will support the life and transmit the sensation. Even it can be said that the skin is coming together to form an external layer upon the whole world.
What is IoT?
IoT or Internet of Things is primarily a full system of all the interconnected computing devices, having all the mechanical and digital machines. When the objects or the living beings have the UIDs or the Unique Identification, Iot and IoT application can transfer the data automatically without including the human to human interaction and human to computer interaction in between.
The Internet Of Things or IoT objects can be anything like an artificial heart in a human or a biochip transponder in the farm animals or the automobile containing the sensors. All these things are essential for human survival. As the organizations are increasing so as the need of the organization that can make the work go easier in an efficient way.
Who is the Father of IoT?
Kevin Ashton is known to be the Father of IoT. A founder director of MIT’s Auto-ID Center, alumni to Procter and Gamble. The Journey of the Internet of Things or IoT started with a lipstick.
It was for Procter and Gamble, where Ashton was pushing a popular color for olay lipstick that was perpetually out of stock as a Brand Manager of P&G. To resolve it, he was thinking for a solution and found some holes in the data regarding the supply chain that led him to drive RFID chips as an invention.
Following this, he encouraged to open a Massachuttes Institute of Technology to start a society known as Auto-ID Center- that will research about RFID Technology. For this process, Ashton thought to talk to less tech-savvy people about RFID, in this process he coined the term Internet of Things. Proceeding these incidents his MIT’s Auto-ID got 103 sponsors and transformed into an International Lab.
How many IoT devices are there today?
According to Gartner :
In the year 2017 there were 8.4 billion IoT connected devices in the whole worldwide. While in the year 2018 it increased to 9.2 Billion. It is expected that in the year 2020 the IoT connected devices in the worldwide would be 20.8 Billion.
The hard to secure smart things which have the installed base this includes items such as TV, refrigerators, and the security cameras. We can expect that there will be a 31% increase in the IoT application and IoT connected devices this year. While this can also reach 10 Billion or more, which is more than the world population.
The surveys even say that the total number of connected devices such as smart T.V, vehicles, and the digital set up box. This will grow until 12 to 13 billion in the year 2019. This is where the deployment will start when the organizations start looking for the cross-industry devices that include HVAC systems, LED lightings, and Physical security systems.
How is IoT useful?
IoT is beneficial because it makes our work easy and is very less time-consuming. Lets, take in to account the smartphones we use, has made our lives so easy and our a lot of work can be done in just fingertips.
IoT has easied the lives of humans. Imagine a hospital connected with all the smart devices. All the data collected from the device stores the information of the patients and then runs the analytics on various machine whichever the doctor or the authority want to check. Makes life so easy and sorted, making the hospital run optimally as possible.
This clearly shows the seriousness, and how important IoT has become these days.
Cisco, one of the biggest networking company, told the Global IoT device supply chain that requires the most powerful and higher vigilance regarding quality control. Due to the lack of proper rules, regulations, and IoT security standards because of which the IoT and IoT application hacks became quite usual and dangerous.
The IoT devices security is in the hand of its manufacturer’s hand. A manufacturer should make sure that all the Internet of Things devices should be safe and secure to use. Safety is the thing that most of the business miss. According to the surveys:
Only 30% out of the 1000 respondent companies told that they take up certain measures to secure all the Mobile Application and the IoT devices. At the same time, the rest of the IoT device markers are not building any security outset.
We can even take a lot of instances such as cloud-based website like Netflix, Spotify and Reddit suddenly became unavailable in October 2016. The attack happened when the unknown or the malicious hackers started gaining control over the IoT based application such as the CCTV cameras, digital video recorders.
With these type of instances, we can say that our data and the IoT devices are not that secure how much it should be.
What devices is IoT?
These days, if we have a look around our surrounding, then we can see that most of the devices are IoT based. So, we listed out all the popular iot devices, which are addicted to nowadays.
First, of all Smart Home Automation, we check carefully, most of the houses are opting for Home Automation. As a security concern, and those who want an automatic and smart built home.
Voice Assistants, there is no home which doesn’t have Amazon- Alexa or Google Echo in their home. People have started feeling these voice assistants as a part of life.
Smart Bands or Fitness Bands.
Smart Smoke Alarms
Amazon Dash button
IoT based Security Systems
Home mesh Wifi Systems
These Devices are the mostly used IoT based product. However, there are a lot more devices out there, which people are using. It can be easily be told how IoT has become an essential part of everyone’s life.
It’s clear that the future of IoT in very vast and will increase, no pause, people will more depend on the Internet of Things. While we can even predict that shortly, people can’t even imagine their lives without IoT devices.
How many IoT devices will there be in 2020?
We can say one thing for sure the number of IoT or the Internet of Things devices will outnumber the total population of the earth. While we can even say that the Internet of Things or future of IoT is something which is increasing tremendously in an unexpected way.
According to the graph, we can say the usage of IoT devices will be 30 billion and above. This is four times more than the total population, which is just 7.7 Billion.
All the companies whose original works are related to IoT, cloud computing. Companies like Microsoft Azure, Amazon AWS. All these companies saw a tremendous increase in their sales and the revenue generation and exceeded all the targets set by them. So, we can see significant progress in the IoT security devices. As the purchase and sales of the Internet of things connected devices will increase and touch the peak instead of getting down. On the same side, the revenue of the companies is going to feel the skies.
What are the challenges in IoT?
It is challenging to differentiate and know about the manifestation in IoT. Foremost, the thing that comes up in everybody’s day to day life is Mobile phones, and the critical application that everyone uses is the Video call or Video recorder. If you are in Venice, you can take a look at your kids or pets in New York.
Here, comes the but do you have a firewall in your home to protect your device from getting attacked or hacked? Because there are a lot of chances that your personal information and the data can get exposed to hackers or malicious users.
Even if we have this threat, we can see there is an increased amount of IoT devices. People still search the online platform and offline platform both to get more good and advanced technological tools coming up. We can, in the end, say that we are experiencing hyper-growth of the IoT devices.
In 2020 we can say that tons and tons more Internet Of Things connected devices are on the way. At times it is believed that the topmost Internet providers such as the Verizon’s, The AT&Ts are not yet ready for providing the fiber connectivity. This is all because the infrastructure is sufficient enough to support it.
Challenges in IoT
If we go on an talk about the driverless car, This device gathers a certain amount of data which is enormous and incredible. The first one here is the Petabytes data. Which requires regular processing and transferring of the data through the network to the central-most platform that will give the right decision. This thing directly indicates that this technology is not yet ready and secure.
We can get assured that we will get there and all the challenges in the Internet of Things will be solved. Yes, the technology and security in the network data perspective have increased. A lot now the companies have become more than just developing the technology. But, also check the security and safety of the people.
In the year 2018, there were a lot of data breaches the significant companies like a Facebook data breach, Google data breach, some of the airways and hotels have seen a significant data breach. So the companies became more alert about all these, and we can expect that security is the primary thing that companies will take care of.
The surveys suggest that the usage of the IoT based devices will increase vastly. It will influence the people over this and the coming decade. There will be some of the magical things that will make the people addictive to the devices and people can’t resist to leave it. The convenience and the benefits will keep the people attracted to the devices.
In the future, we can even expect that people will choose the connectivity over security. As connecting with society, friends and new technology with convenience will become more critical. People will even start keeping all their information data of themselves and their families in these devices, and they start trading the safety and security for the convenience. The users will begin making all the rational decision in a stake of their security and safety.
The kids, adults everyone will get addicted, and the house will become a big IoT device. While human beings will not be able to cope without all these.
Say no to Unplugging!
Unplugging to the internet these days is very difficult by the end of 2025 there will be no term as such as Unplugging. There will be threat alert, distrust and all still people will not be able to disconnect with an online platform or the digital platform. People will become dependent on the internet.
The surveys even say that:
Businesses will start penalizing the employees in the company who are connected in the internet or those who disconnect. Remaining active in the digital media and the social media will gain reward. However, the full withdrawal will be very difficult and can be impossible.
We can also hear the stories where it would you can see things like people tried to disconnect but failed to do so. While you will not be to able to detached yourself with all these devices. As you will be surrounded by all these things and won’t able to avoid it. People will have the illusion of being detached, and it will not be true.
Increase in Internet participants
There will be people who will try to disconnect to the digital media and Social media. Eventually, as soon as they try to divide double the people will come and join the Internet platform. It just doubles up but can never go down. The smart TVs, Smartphones, voice searches will become an essential requirement.
Even the disconnection here means those users are searching for a better option to connect again. Ultimately, it means the users always doubles up instead of decreasing.
Risk mitigation and Human ability will make IoT safer
The ingenuity of human beings will make them genuine users, in the same way, the risk mitigation will decrease. The Internet of Things will become more reliable for users.
However, the race for genuine and security will be high and in need but it is assured that security level will increase a lot and will deliver the best results.
All the networked devices will become reliable as the Power grid and make the platform safe from the wrong actions. However, at points occasionally it will go out- and that will be a disaster because people will, of course, survive it. There will get a lot of regulatory and technology-based advancements that will act as the remedies and will decrease all the threats.
As the citizens in the countries and people in the whole world will become much more aware of the Security and safety in the internet platform. This thing will increase pressure in the Government if something goes wrong. It will automatically make the companies take a pressure and make everything safe for the users.
A rapid increase in IoT: Increase in risk
Whether the people are connected or not but the chance will stay, with the massive increase in the IoT devices usage. This may lead to security and liberty issues getting magnified by the IoT devices.
The Threats can turn into gruesome attacks and all the other acts which can be very violent. The physical attacks are in the public and people can watch it. However in the cyber attacks will be in private and you will not know who is the attacker but the results are terrible.
With the rise of the IoT and the security, the concern will increase so as the liberties by the users. You can say this will help to know where you are walking and light your way or can grab your sensitive and personal information. It will become the biggest challenge for the cops, government and the whole world.
How will IoT be used in the future?
The future will see only IoT everywhere, it will like without an artificial intelligence use lives would be incomplete.
Increased DDoS attack
Cybercrimes will increase and there will be extensive use of IoT devices to facilitate the DDoS Attack. In the year 2016, the world was introduced with an Internet of Things malware- a strain of malicious malware that can easily infect the already connected campaigns like DVRs, security cameras and more. This malware got access to the devices with the default password and usernames.
Later, the malware turned the affected device into a botnet to facilitate the Distributed Denial of Services (DDoS) attack. This usually aims to overwhelm the website with internet traffic.
Reign of Smart Cities
The consumers won’t be the only one using the smart devices, while the whole city and the country will become smart. It will give the ultimate birth to smart cities. Everyone will adapt these techniques to become smart in technologies and save time and energy.
In the end, cities will be able to automate, remotely manage, and collect data through visitor kiosk, video camera surveillance, automobile rentals.
Artificial Intelligence will be big
Artificial Intelligence will penetrate into every house, starting from smart home hubs to the lighting system, thermostats everything, will have AI. When you will be allowing the voice control device to set up the daily tasks, you will allow them to your personal space.
While we come to an end, the IoT or the Internet of Things has made the lives of the human being straightforward and comfortable. It has made the lives of the people very convenient.
Whereas on the other hand with the increased use of the Internet of Things the treat for security and safety has also increase. So we should be careful while providing the details on the Internet platform. However, we can see a lot of necessary steps are being taken but still keeping your data safe with you is essential.
If you want us to add some more advancements that we can see in IoT in the Future, you can write to us. We will update it.
The world’s most loved and used browser is Google, it keeps on changing every year, and the technique keeps on improving. The search engines in this way become more intelligent and user-friendly. The latest SEO techniques 2019 in the path in which the webmasters keep their traffic intact to their work.
These new methods will help the companies to beat their competitors. It is already December which means we are approaching towards the end of 2018. All the top SEO techniques 2019, have already come up.
So, we have listed out the top SEO techniques 2019 below that will make the companies competitive and stand in this throat cut competition.
What are Featured Snippets?
Whenever a user asks some question and searches something in the Google. The search result shows the results with a featured snippet block in the search engine result page. This block contains the summary of the content or the website that is present in the link.
The content we can extract from the webpage with the page title and the URL. Below is the image of the featured image:
The description above the headline is the featured snippet or question below that there is the gist about the topic with a link.
How is rich snippet important for SEO?
An excellent way to stand out in the crowd is by using the rich snippets. The rich snippets decrease your competition in the Search Engine Ranking Page.
To display all these rich snippets in the search ranking page, you need to add the microformats known to be structured data. These structured data usually increases the organic visibility of your site and increase the visibility.
There are a lot of myths about the featured and rich snippets that we should consider:
A schema is not at all mandatory for Rich and featured snippets.
Google lists out all the contents that have bullet points, while others prefer paragraphs.
Google even considers the contents in tables.
On, an average, a content with bullet points is likely to be ranked by Google 27.8% which is better than paragraphs.
The suggested words for a paragraph is 100 words more than that decrease the people interests.
A sentence containing not more than 20 words is evident.
What is SERP? And What does SERP stand in SEO?
SERP means Search Engine Result Page whenever a viewer searches something in the Google with a particular keyword. Then the viewer lands up in a page that is known as the SERP or the Search Engine Result Page.
It is essential for every search, and the companies always fight to rank their website on the first page. You take a quick look at the SERPs search page below:
The image above is the search page when we enter any keyword or start to search the topic “Softscript Solutions”. Then Google will take you to the webpage, and you can find a lot of results. First, you will see all the paid search results after which you will find the organic results. Here you have to make your website to rank higher by including all the critical SEO techniques 2019. While in this the most crucial is the keywords.
SERP is essential for the companies so as the SEO techniques. Both are linked with each other if you have an excellent SEO service for your website then you will rank high in the search engine ranking page.
What are the top SEO techniques you should watch in 2019?
SEO techniques are fundamental and keep on changing for the year 2019 we listed out some of the essential SEO techniques 2019 in 2019. Have a look at it below:
Customizing every AD has become the new digital marketing and SEO techniques. A lot of people receives linguistic AD. According to the surveys, 95% of the Indians look out for the AD or shows based on native language.
In India, a lot of e-commerce companies are paying attention to regional languages such as SEO in Hindi or SEO Telugu.
This is an excellent move by the companies because targeting people from every region will give an immense result. For any ADs, website, content SEO techniques 2019 is essential. Not just that in India companies have started targeting other major languages talked all over the world.
The usage of the regional language for brand promotion in digital platform willing will increase to 70% within the coming four years. According to this the SEO management for language AD and post are rapidly growing. Below you can check an image of the linguistic AD. This is the Ad of Amazon in Espanol.
We can expect that the use of linguistic ADs will be increasing every year with the increasing demand of the user towards the native language.
Knowledge panel is critical for all the companies to show what they are up to in business in Google. So when people search for a particular activity on Google. All the information about the company is on the right side of the search results.
The whole details on the right-hand side of the Google search page are known as the Knowledge Panel. Below you can see the knowledge panel of the digital marketing agency Softscript Solutions.
Knowledge Panels are essential because you can see above all the type of information that it gives- the opening time, ratings, reviews. Whenever a viewer sees this, they get a brief idea about the shop. If they get all the information, then there is 100% chance that people will visit the website and even the place. It is one of the essential SEO techniques 2019 that people are using a lot of time.
In the year 2015, Google has introduced a new algorithm which encourages self-learning known as Rankbrain SEO techniques 2019. Since then AI or artificial intelligence has come to action in digital marketing.
Majorly involved in answering the unexpected search query that has never asked.
Source: Gray Cell Tech
Two thousand nineteen is the year where new advancement will take place. We can get more development in the Rankbrain SEO or the artificial intelligence in digital media or SEO. This is very crucial as the Rankbrain SEO techniques 2019 constitutes 15% of the search results.
The Rankbrain SEO is developing a lot by every passing year and the search results that are also improving. Google these days has become very much flexible to answer the much-complicated questions. So, we expect that the in the year 2019 the artificial intelligence in Rankbrain SEO techniques 2019 grow more flexible and understand the human being much better.
We start our latest SEO techniques 2019 with Voice Search, it is gaining hype, and a lot of people are using the Voice Search.
The surveys were done by Google earlier in the year 2014; it revealed that 40% of internet users use the voice-controlled web search.
However, this statistics for the teenagers is 50% which is 10% more than the rest of the people. Most of the people in Google make the search using Voice Search every two people out of 5 are searching using Voice Search.
The most famous voice search devices are Amazon Alexa, Siri for iOS, Ok Google! For Android. You can these days find most of the people are having the Amazon Alexa and Google home in their offices or home. People are doing searches using these voice search devices, and it will increase gradually.
Future of Voice search is very bright. Making the computers able to answer every question asked by the user is the future of SEO techniques and digital marketing. Due to the massive usage of the smart home devices and all the digital answering devices, the future of voice search is enormous. The usage of the voice search will increase a lot in the year 2019, and people will more frequently use this device.
The Speakable schema markup when are included in the blog content it will help the Google to identify the suitable content which is best in case of audit playback using the TTS or the text- to- speech.
Whenever a user asks for a particular article to the voice assistant such as Amazon Alexa or Google Home, then it lists out the top three contents based on the keywords used and optimization done.
After this, it sends the source of the article or the full article with URL to the user. Therefore, all the website page who want to rank high are recommended to have structured data and proper SEO management. With the help of which Google can easily spot them on the top.
The technology is only going to advance, and more precise form of the speakable schema is expected to launch which will give more accurate and relevant results according to what users want.
The most challenging SEO techniques 2019 that take time for the people to grasp is Blockchain. Instead, it is expected to be a massive hype and revolutionary in the coming few years.
The incorruptible unit of currency like the bitcoins and the other cryptocurrencies: Blockchain is the only pathway which allows these kinds of transactions to take place smoothly.
In a few industries, people usually get frightened of the word Blockchain, because blockchain is very transparent this may hurt the middleman or the salesperson. Here, both the customers and the corporation or the company are on the same level.
Once, the internet gets decentralized it allows the transaction and the information to the public. However, all this information is secure, flexible on behave of all the parties.
Google is the middleman for these type of transactions however even Google doesn’t have all the power and authority as they usually have, and Google cannot interfere much. Instead, Google has taken a considerable revenue to not interfere much and for all these transactions.
In Blockchain the identity and the security of the customers are kept secure. That’s why we hope to see the people and the companies using the Blockchain as it will reduce the click fraud. As more than half of the traffic to the website or the companies are using the clicks.
The exact effect of the Blockchain in SEO trends 2019 is not yet precisely known, but all the enthusiastic webmasters are already doing a lot of research upon it. We hope to get more news about it in 2019 and get the best results.
For every website or a digital marketer, content is crucial that is why “Content is the King.” The reason why content is the significant aspect in digital marketing or for a website because whenever people come to your site the first glance, they watch in the site is the content.
However, people always want to know more about your services. So, here the content becomes very crucial as you have to convince the reader and make them stay at your site for a much longer time.
Whenever a user does a Google search, they usually want to find something that will satisfy their need and should accomplish their task. Further, when you start considering the user’s search result into account.
That is when you will eventually land up preparing the best content concentrating according to the audience requirement. It is essential because the internet is already flooded with the contents, customizing the content according to the user’s need will bring you more audiences.
OPTIMIZING USER EXPERIENCE
A User intent website is an essential thing to keep in mind because it can make or break the business. So, it is about including all the vital keywords as relevant content can drag the attention of the users to your website.
It is essential to optimize user experience because this thing will make the users stay at your site.
These all things will bring you the desired searches results from some audiences. All those companies who are want to make it big in the market will make their website a smooth and customer-centric site.
This means that a website which is: smooth to access, designs are intuitive, personalized content, very less page loading time, with no technical glitches will bring you the best result. Whenever a user is searching for a keyword related to your business, it becomes essential to rank higher, and Google should find you easily.
To accomplish this Search Engine Optimization is very important. People and the companies these days know more about the SEO and optimization. Hence, the competition is gradually increasing a lot. So, it becomes crucial to have an optimized user experience.
Search results in mobile phones are increasing a lot since the smartphones are taking down the market. The number of searches is done using Mobile phones only.
This makes sense because mobiles are small, and are portable can be taken everywhere, and it even has internet so people where ever they may be can check the internet using these devices.
However, 2019 is the Google mobile first index year. Therefore, everyone should prepare themselves well, or else you are not you will be wiped out by all other websites and companies. With the first ever mobile indexing by Google. It will start checking all the content in the mobile version and place your content and the website eventually in the SERPs.
Google plays very practically here, by eliminating all the weak links and the traditional ones just keeping the fresh and the trending links.
Initially, Google used to include the desktop contents previously and kept that thing in priority. While these may contain some weak links which usually drag you down in the mobile search results. Once the mobile indexing starts as the priority the problem of the weak links and the traditional content to aspected to be solved permanently.
Not just that even the poor loading version in the desktop and the laptop is thought to resolve completely. We have this new mobile optimization for the Search Engine Result Page will get best and tremendous results.
Mobile optimization is not just the work of one man; it involves the other important aspect known to be Google Lighthouse. Usually, it provides the breakdown of a particular webpage about how fastly a page loads or to understand what is the page speed. By using this tool, you can get a whole performance report of the webpage.
Below you can see the performance of a webpage; it gives a complete report of the webpage.
It includes everything like performance, SEO, following applications, Accessibility, best practices all these are the main points considered.
You just to have to download the extension from any of the above-mentioned sites, then you have to add it to the browser. That’s it you are good to go, click on the icon present on your browser. Each time you want to check the page speed of any website.
What are the SEO techniques for different sectors?
Every passing year the real estate business is going a lot. The people all over the world are getting more digitized and depending upon the digital platform for most of the thing. If they want to buy something first, they take reference of the digital platform to check the place or the company.
As real estate is growing, there are a lot of companies that are coming up. So, it becomes vital to have an excellent website with all the services included. It should most importantly it should be SEO optimized website so that it ranks high in the search results.
Your Website should be Mobile optimized as Google give priority to mobile view than the desktop view due to the increased mobile users. The mobile usage in the year 2019 will increase 20 times more so it is crucial that your website should be mobile optimized. Moreover, Google is giving a free trial for the real estate businesspersons to check whether their site is mobile friendly or not.
Not just mobile optimization use social media to attract customers and increase your engagement. Social media is a digital site where people usually spend a lot of time. Having an active social media site adds more viewers and customers to your list.
To make more customers use more SEO keywords like the long tail keywords and the relevant keywords which people are using a lot. All these things are fundamental. So this is the time when you have to get concerned about the market scenario and start adopting the new techniques.
We know that the SEO techniques and digital marketing are becoming a vast ocean to dive in. However, if your business whether it is online or offline we should be ready to adopt all the new techniques that are coming up.
While coming to e-commerce SEO techniques 2019 that is essential is the user experience that should be taken care a lot. User experience is influencing a lot on the SEO techniques of e-commerce.
When we come to SEO techniques and E-commerce services, the website security is an essential thing to be taken care of that depends on the Website and the hosting providers. Most of the sites these days have HTTPs which means that the website is secure and you can share any sensitive information in here.
Another important factor is building your brand and improving the conversions is the best part of the SEO. Conversions are the those who put money in your bank account. You can get these conversions only through different channels such as social media, Google searches which gives you the viewers whom you have to convert them to customers. These involve the new SEO techniques 2019.
Social Media has become a main stop for all the type of business promotion. If a company is there, then it has become necessary that it should be in the social media sites.
With the help of Facebook and LinkedIn, we can say that the Healthcare industry is climbing up the SEO rankings. To stand out and rank much higher in the Search Engine Ranking Pages or SERPs a healthcare service must be present in the social media. You can upload video, give tips, offers, etc. in the Social media sites.
Source: dignity hospital
However, a website is essential for any business it may be. Maintain a blog page and always maintain the blog page, keep on writing contents that will help the people and answer the questions that they have in their mind.
This will bring a direct conversation between you and the followers. If you maintain a good rapport with the viewers then if they have any health issue they will eventually turn up to you.
So, all these are some of the critical things that people and companies should incorporate in the business. All these top SEO techniques will come to action very soon in the year 2019.
We hope you liked the article, SEO is a vast concept with a lot to understand. Eventually, at the end of 24 hours, any company aims to rank higher in the Google SERP and gain a lot of audiences.
If you have any doubt or trouble in understanding all these techniques in your business. You can freely contact us whenever you want we will be pleased to help you. You can easily make us know about your issue through comments or emails.