Social media marketing is one of the most popular marketing niches because it’s low-cost, ad-friendly, and filled with engaged users that help boost a product or company’s popularity. We can use the power of AI in social media marketing campaigns to improve social media presence.
Despite the growth of other social channels, Facebook continues to be the leading social platform with over 2.32 billion monthly active users. The continued growth of social media users overall has led to more and more businesses discovering the importance of utilizing social for reaching specific, local, industry, and niche markets.
(Source: Statista.com)
However, you don’t have to implement your social media strategy on Facebook alone. According to Dream Grow, there are currently 15 popular social channels with users ranging from 25 million to 2.2 billion, making the use of a wide range of social platforms integral to achieving more exposure across different demographics for your brand.
(Source: Dreamgrow.com)
How AI is Changing Social Media Marketing?
Artificial intelligence is creating a more efficient and effective way of helping marketers make smarter decisions. With the increase in people dependent on AI-powered techs like Siri, Bixby, Cortana, Google assistant, and others, AI is changing the digital landscape, influencing how people interact with products and each other.
According to a Narrative Science survey, 38% use AI-powered solutions for predictions on activities that are related to business health, customers and machines, 27% use AI for automation of tasks whether manual or repetitive, and 14% use AI monitors and alerts to assess their business status. The data suggests that more and more businesses are integrating AI tech to different processes. It won’t be long before AI will be used to guide the creation of business plans and whole new strategies.
(Source: Forbes.com)
In the case of artificial intelligence for social media campaigns, you can use automation to make your strategies easier to implement. Facebook, for example, can create ads that are hyper-targeted to specific demographics based on users’ past interactions with brands’ social content.
AI vs. Data Analytics
Data Analytics was developed to help improve conversion rates for businesses. It allows you, for example, to know how many people viewed your site, what country they’re from, what devices they’re using, among other relevant data that can help you make more intelligent marketing decisions. However, analytics can only do so much. At the end of the day, humans still need to decipher what the data means and how exactly they can use it for their campaigns.
But that’s about to change sooner rather than later, as artificial intelligence moves in on being able to find relationships in the data. For example, artificial intelligence could determine which times peak activity occurs on your social channels, what the performing content pieces have in common, and what the average buyer personas of your social audiences actually look like.
How You Can Take Advantage Of AI In Your Social Media Marketing Campaigns?
The good news is you don’t have to wait for AI to become even more intelligent, as there are already a number of ways it can boost your social media marketing. Here are some of them:
Start using chatbots
Chatbots are automated chat responders for your social media pages. These bots not only ensure users get immediate responses, but it can also be automated to interact with those who have previously engaged with your page.
(Source: Ashy Bines’ Facebook chatbot)
Let AI create and suggest content
Tools like Signature creates content based on the trends and patterns that you previously created as you can below.
(Source: Signature.ai)
Meanwhile, tools like Cortex takes it a step further by not only generating content but populating content calendars subject to human approval. It does so by investing billions of marketing content from over 33,000 brands and coming up with suggestions fit for your own brand.
(Source: Unemyr.com)
Utilize AI-Enabled Advertising Platforms
Facebook is currently the most advanced social media platform in terms of business page functions and ad automation. Facebook has a function called automated ads that allows AI to suggest the kind of ads you should be making for your page.
(Source: Facebook page automated ads)
Ways to use AI in social media marketing
AI is also expected to have a great impact on social media marketing by creating hyper-personalized messages for marketing. Aside from that, AI is capable of providing more powerful consumer and buyer personas. This allows bots to have personalities and talk to customers about a wide array of topics.
(Source: Brand24.com)
In data analysis, artificial intelligence can choose which leads are qualified and unqualified. Since AI takes a shorter time to check than humans, you get data faster and more efficiently. Below are some of the other ways you can take advantage of AI:
Confirm your content to buyer persona insights as closely as possible
AI’s ability to process large amounts of data can help you come up with persona insights. One case study found that leveraging key persona insights can yield up to a 171% increase in marketing-generated revenue. Insights like prospects’ habits, the work environment they function in, and their motivation to spend can all be used to come up with more personalized campaigns.
So whether it’s social posts, blogs, whitepapers, videos, podcast, audio file, pdf, or any other type of content – keeping these buyer persona insights in mind can help you create a solid content pipeline.
Mine your CRM tools for rich customer insights
If buyer personas can serve as windows into the collective minds of prospective customers, your customer relationship management (CRM) is where you can find a host of clues for content that’s able to get individual qualified leads to respond. You can achieve this by analyzing email and social media content, messages, and phone calls. Doing so can give you insights into what exact circumstances can prompt a particular prospect to take the next step.
For example, a prospect working in the creative field might respond to edgy video content, while someone in upper management might lean more towards webinars and white papers. This might’ve taken an inordinate amount of time in the past. But with AI-powered tools, you can automate the mining of rich consumer insights in your customer relationship management platform and turn them into actionable strategies.
Seek authentic, real-time interactions with leads and customers via social media
One of the best ways to use AI on social media is by allowing it to lead real-time interactions wherever there are openings to engage with your audience. For example, there are applications that allow you to automatically send Facebook messages to a user who likes or comments on your post. This provides you an opportunity to draw them into your brand story, encouraging engagement, and shaping your brand as a useful resource.
Conclusion
The 21st century has opened doors to limitless marketing opportunities with the use of constantly evolving technologies. Using artificial intelligence in your social media campaigns is one of the most advanced ways to make sure that your message hits the right audience to get the right kind of reaction from your market.
What other technologies are you using this 2019? How has artificial intelligence helped improve your own social media campaigns? Let us know in the comments below!
Whenever you think of advertising the first thing that strikes your mind is social media marketing. But there are many possible video marketing platforms. One such developing platform is LinkedIn video marketing. However, LinkedIn videos ads are the best to target B2B marketing. Does the general audience pulse think that if your video didn’t go viral, then it did not work? No, your video doesn’t have to go viral to drive the expected results. Therefore, there is a demand for video marketing content so you can use for LinkedIn videos.
According to market analysis, there is an increasing demand for LinkedIn video ads. These days 2 out of 5 business marketers implement LinkedIn videos.
In this article, we will discuss LinkedIn Video Marketing and tips to enhance LinkedIn video ads.
What is LinkedIn Video?
After the launch of LinkedIn native videos in 2017, it is now more than just a job profile portal. Now it is a primary B2B marketing platform to make LinkedIn native videos, LinkedIn video ads.
LinkedIn videos are becoming popular and mostly used for business for
LinkedIn native video:
The video which is uploaded directly to LinkedIn is created on the LinkedIn platform itself is LinkedIn native video.
LinkedIn native video auto-plays in LinkedIn feed news. LinkedIn native video grabs more attention and audience compared to other videos. However, a boost in business growth holds good for LinkedIn native videos.
LinkedIn video ads:
On the other hand, LinkedIn video ads are sponsored videos that the company uses as LinkedIn video marketing tips that appear in the LinkedIn feed news. LinkedIn Video Ad has excellent potential in creating brand awareness, brand consideration, and also lead generation to drive more targets.
However, the LinkedIn native video is for a maximum 10 minutes long maximum of 10 minutes long, whereas LinkedIn video ads can run for 30 minutes.
How to Promote Marketing Videos through LinkedIn?
These days, LinkedIn videos is a favorite channel to reach the large business. Marketers make most of it because LinkedIn video marketing is active and can achieve the expected outcome.
On the LinkedIn page, fill the text update in the share and update box.
Now, go to the Youtube site, search for the URL of the video you want to post.
Now, again go to LinkedIn and click attach.
In the add URL box, paste the URL of the Youtube link and click attach.
Now, click the share button to post.
Can Companies Post a Video on LinkedIn?
The answer is yes, why not. Earlier companies used to share video links from Youtube or video sharing websites. Now LinkedIn videos can be easily embedded in the company LinkedIn page directly. You will see an option for post video uploads, at the top of the company LinkedIn feed form. You will find an opportunity in the box where you can post an update or a text depending on the requirement.
LinkedIn video ads work best for company advertising. However, this advertising may include job posting, company’s products, services, and marketing strategies for the overall development of the company. LinkedIn video marketing is the latest trend in marketing confined to a specific domain.
How Does LinkedIn Video Work?
LinkedIn video ads is an excellent opportunity to make a place for the company in the industry. LinkedIn videos can boost the engagement of the users, thereby attaining the better traffic and also the company’s ability.
Whenever you post a LinkedIn video in the LinkedIn news feed page, it will target the audience you mentioned. LinkedIn is ad specific. For example, if you are posting a LinkedIn video regarding the latest products on your website or company. Then, you should select the audience you wish to see. Therefore, by choosing the right constraints while LinkedIn video marketing, you will reach out to the expected audience.
What are the Specifications of the LinkedIn Video Ad?
However, there are some specifications to follow while posting a LinkedIn video ad. LinkedIn video ads should have a 1:1 aspect ratio. Therefore, LinkedIn video ads should have a minimum resolution of 600×600 px and a maximum resolution of 1080×1080 px.
The LinkedIn video ads should run for a minimum of 10 minutes. However, it recommends that it should last for about 90 seconds. This is the best time lapse for a video duration.
The LinkedIn video ads will play automatically like any other video on a social media platform. You should enable the sound as it will not play the music initially. Make sure you add a good sound and winning captions as well.
What can LinkedIn video use?
Unlike social media, advertising in LinkedIn looks a little different. The viewers may be limited, but this does not mean that your video is not accessible or viral.
LinkedIn Video Marketing is a professional platform, where only the relevant searches gain importance. However, there are some scenarios you should consider to attain more productivity.
Promote blog posts:
You can promote the blog posts here. Promotion is a strategy where you can use short videos to improve the content and help to achieve the targets. You can make a potential LinkedIn video to boost your business.
Nothing can beat promotions. Promotions are the must for any product and services, no matter big or small. However, promotions can never get enough. LinkedIn video ads take your company to the next level.
Link-Back to Your Video:
The primary goal of the video is to catch users attention. Add the rich content. Remember the content is king. Also, the promotion is Queen. By using this link back technique, you will be readily recognized in the marketing industry.
You can link the video anywhere in the text whenever it requires. This way, it will drive more traffic to your website. You can write a post, wish to publish the content then make it must to add the video link as this the best referral link to drive popularity.
Interview industry leaders:
To interview the industry’s best well-known people and post on LinkedIn is the cheapest way to campaign about your company. There is a chance that the potential leads will notice and thereby get more visibility.
Also, if tag the influencer, there is a chance that they also go through your profile. Featuring interviews will be an added advantage to your company. An added benefit if influential industry people are in your viewers’ list. Thus, broadly taking your company regarding marketing standards.
Make it Professional:
As we all know that LinkedIn is a professional platform make sure you impress it. To discover LinkedIn video marketing strategies, you should create quality video and quality video content. Both will go hand in hand to fetch more visible results.
You can see some fantastic visible results of LinkedIn video marketing which will increase the professional relationships for better popularity of the company or brand.
Optimize for Mobile Viewing:
According to the reports, 57 percent of all internet engagement is through smartphones. Therefore, it is crucial that you optimize the visibility for all the mobile usage. Always use attractive titles, simple description and classy color for the background.
However, you should take care of the aspect ratio while creating videos for mobile phones. The aspect ratio of the content should be 1:2.4 to 2.4:1. Also, the maximum LinkedIn video size should be about 5gb.
Final Thoughts:
Overall, we can say that LinkedIn video and LinkedIn video marketing is a great chance to stand out in the professional font and advertising platform. LinkedIn video ads help to boost the engagement on your website, thereby help you in getting acquainted with the potential clients.
However, these days video is more effective and takes less time to create and post one. LinkedIn videos reach the audience at a fast face.
If you want to add some more points, please feel free to comment on our blog. We will update it here.
These days advertising is not so easy because these days all the consumers are hyper and dig deep into the products. The companies now have to deal with a much-empowered audience. Nowadays the viewers are more into digital marketing, social media and like to be more live in the online media. So, it becomes vital for the audience segmentation in digital marketing. Digital marketers have also become aware of the fact and started implementing audience segmentation for the target users.
By segmenting the audience according to the needs of the clients. Which will deliver the right message at the right time is all the work done by a digital marketer. The job of the digital marketer is not so easy it indulges the tactical thinking. As you require to pinpoint the audience based on their requirement, expectations, and needs.
As PR has progressed a lot from all the days of mass communication. The digital marketers importantly should concentrate on the target messages so that it should reach the right customer at the right point of time.
Audience Segmentation means dividing or segmenting the audience or the users in smaller groups according to the needs, requirements, and choices. Which eventually helps in establishing a good connection between the user and the brand. It is based on the assumption that different people have different likes and dislikes. This thing majorly influences the branding of a company or a product.
You must know each audience needs, likes and dislikes are very important to know whom to target. With Audience Segmentation tools, you can quickly identify which group of user to focus on which product or brand.
What is the Target Audience Segmentation?
Target Audience Segmentation is nothing but dividing the people according to needs and choices to increase the sales and deliver the best results. The Target Audience can be described in many ways possible this involves a lot of background research in it. Different digital marketing agencies use different types of digital marketing strategies so that they can highlight the target users.
source: bluetext
Digital marketers use various tools and disciplinary ways to identify target audiences. We mention a few and general domain upon which the marketers segment the audience is:
Demographic values.
A lifestyle of the users.
Use sensitivities of the viewers for a specific brand or ad.
Sociocultural trends following.
Behavior with the media.
Political Interests.
Social media sites mostly used.
Online brands following.
How does the audience segmentation work?
Audience Segmentation tools involve some of the critical work to be done before. which will eventually drive you a lot of users and customers to the brand. Regardless of the type of campaign or the brand you promote or market these background work should be done for sure.
Below we mention some of the essential points which should be taken into account while going for branding and audience segmentation:
Record Audience full detailed persona
Start by knowing your audience. First thing here comes up is the demographics which means the age, location, ethnicity, religion, family background. These are good indicators to start working upon the marketing of the brands and advertisements. This information is the foundation upon which you need to gather more data with useful insights, behaviors, preferences.
Combine all these personas of a person, and it will deliver you required and best-targeted results possible. There are many ways to identify person demographics. Digital Agency usually uses tactics like poping users with a random quiz that will include all the questions that you want to ask with options if possible. As this type of questionnaires will help you in gaining the information of the customers including the customer choices.
Customer journey map to know more about your audience
When the customers get two options of the same product but from different companies. then he will choose the one which will fulfill his needs and requirements. Understanding these all things and delivering the best result is the key to the advertising campaigns in the digital media and social media.
While you are digging into the customer information, don’t check the background also have some knowledge about the present and the current analysis. So, that you can better understand and anticipate what your consumer can take as a next big step. If you have already mapped out the whole things that a customer needs and plan, it will work wonders for you.
Make your data personalized
If you have the data of the customers, then this means the audience segmentation can be done in a very refined and customized way.
You have to combine the qualitative data and quantitive behavior data it defines more of the actionable audiences. Doing this kind of audience segmentation in SEO or Search Engine Optimization for your content then it will resonate you some highly engaged customers.
Segment the Audience according to needs and deliver the custom messages and experiences at various stages is nowadays an essential requirement.
Dig into the usage and the needs for more exploration
The customer segmentation should be based on the usage and needs of the audience so that you can quickly get to the heart of the customers. And accordingly, you will get to the audience and can similarly differentiate the offers.
Mostly the brands and the companies have a different type of offerings for all the different customers, and the various uses customers require from your product. This is considered a great way to do the audience segmentation.
This is a very reliable and helpful method as you can even identify a new audience with may be similar kind of requirements and needs.
Find out what engaged your audience!
To increase the reach and customers for the brands, you should need to know what is engaging your audience segment. Including this, you also keep a record of how people behave in various channels.
In the industries such as travel, food, restaurants, retails and so on in these industries peer recommendations and the customer reviews work like a miracle and prove to be highly influential.
While you are in a market you can get to know different types of people with different characteristics, finding out what works for the audience is the marketers’ job. Suppose you are dealing with the mothers then the tags such as free delivery, customer reviews, and door delivery will drag the attention.
All these insights will bring you more customers and help to build an engaging campaign that will make you reach new heights.
What is the segmentation tools or strategy in digital marketing?
While both customers and digital marketers have become smart enough and know the importance of Segmenting audience to deliver the right message to the right person. However, for all these things you need the right digital marketing strategy to be executed successfully to provide the best result. Have a look at the Audience segmentation in digital marketing strategies below:
Be digital to deliver the best
The audience that you target are more than just the age, gender, location, community there a lot of more stuff that you may be missing about a person. The digital marketers also need to know about there choices, preferences, behavior and so on not just this you need to know about the customer and the personal social media sites.
If you fulfill all these things, you will land up giving the best experience to your audience. The social media and the onlines platform is these days flooded with the random quizzes about your self.
Well, this is on the best strategies got by any brand because if you have a business, to generate the traffic the company is creating random quizzes asking people questions related to the core of the business. In this way, you can know about the audience and their needs.
Source: slideshare
This process is beneficial and eventually draws you more customer than you think. It even helps in gaining more customers those will love to engage in your products and the campaigns.
Building a customer persona is the best way to avoid irrelevant marketing content for consumers. For instance, if you consider the people who like yoga, meditation, living peaceful and soulful life will not be interested in living in a VIP or 5 start hotels or want to go to clubs and party.
Maybe they would be searching for a deep and silent place if they travel, this how it is going to work only if you segment the audience according to the needs.
A unique experience for real-time consumer journey
Being a digital marketer, you should give emphasis beyond the regular and known data of the users and instead start thinking “what may be the customers is thinking and what is his next step?”.
Customers usually come to a brand in various channels and from different stages like some customer may be you, regular buyer, some may be there to make a purchase and while others may be there to gather the information. It is you who have to make sure that you offer the best experience to the customer so that they make a purchase.
Source: Simplaex
This brand to the consumer helps the companies to gain a real-time consumer journey. If a consumer is in the buying cycle, you should make sure that you have to make the cycle to purchase.
Here, a great help would be the Content curation and great and engaging Content will drive you the best customers. Not just the content even having the best SEO techniques that will make the advertisements and the brand come in the top of the page search will make the work done.
But, keep all these offerings to be pertinent and related to the customers. Like what the customers want that will generate a unique experience for both customer and the brand.
Have an omnichannel approach for the segmentation
The audience at various stages opens their doors for the brands and the purchases. If you do a content marketing that is utility focused on the best audience segmentation tools in your strategies. Then you can find previously unknown avenues that you can use to interact with the consumers.
Tracking the targeted content allows all digital marketers to check when the audience get activated. This is the building block for new customers. The content marketing even generated an incredibly be a user-generated content campaign.
Having holiday guides, email marketing, retargeting the customers is very significant to increase web traffic. While in making all these things successful in the digital media and social media platform omnichannel is a most required.
CONCLUSION
Eventually, when we came to an end audience segmentation is very required for the digital marketers and even for the marketing team. Because of this you can segment the audience according to their preference and make the product grow more.
There a lot of Audience Segmentation tools and Audience Segmentation in digital marketing strategies are also involved. I feel if you read the full article you must have understood it better.
If not feel free to contact us, at any time or you can even leave a comment below, We will help you for sure!
Global Digital Marketing Summits and conferences in 2019
CONFERENCES ON THE MONTH OF FEBRUARY
List of the important conference related to digital marketing going to be held in the month of February.
Digital Summit Phoenix- Phoenix
Date: February 11-12
Field: Digital Marketing
Location: Pheonix, Arizona
Price of Pass: US $355 – $995
About: It is a definitive digital marketing gathering. Here the top digital marketers and businessperson’s will be talking about digital marketing. The conference will have the speakers from top companies such as Nike, Microsoft, Airbnb, Cisco, Zapier and so on.
Price of Pass: It starts from the US $595 and extends till $1995, while you can even get group entries with $4,910 for 4 people and $5,595 for 5 people.
About: It is a 2-day Mobile growth and optimization program in San Francisco that will help mobile growth and brand marketing in different areas such as acquisition, engagement, monetization, and so on. All those things which will help you be a digital marketer using mobile.
About: As it is a fact that digital marketing changes every month. Therefore, this conference is very important you can find 80+ speakers at this conference talking about new techniques and hack to get more traffic to the website.
About: Yet, another digital marketing summit this time in Seattle. You can find some amazing speakers from Facebook, Amazon, Pinterest, Snapchat and will get to know a lot more.
Below you can find the list of the important digital marketing conferences going to be held in the month of March.
Engage Conference- Portland
Date: March 2-8
Field: How to engage people to a website?
Location: Portland, Orlando
Price of Pass: US $579- $699
About: You can find some of the passionate search marketers in this conference in the country and will be sharing their ideas, techniques in this event.
Price of Pass: You first have to register then will get to know about the price details.
About: This is the world’s and biggest performance marketing conference. More than 2700 tickets have been booked till now you can gain the latest information and techniques from the top people of digital marketing.
About: Here the audience will get to know a lot of new techniques in SEO, PPC, social media, Content development, local search, mobile, and video, from the top people of the sector.
About: Every year all the experts from companies like Google, Moz, Apple, Hubspot, Mailchimp collaborate at a place and give information about the new digital field.
About: It is a 3-day optimization and experimentation program. You will get to know about more business challenges and the ideas that will help them to tackle it.
The complete list of the conferences related to digital marketing going to be held in the month of April.
eTail Connect- Miami
Date: April 1-3
Field: eCommerce
Location: Miami, Florida
Price of Pass: You first have to register then will get to know about the price details.
About: The only invited to this summit are the B2B marketing executives to share their bonds and expertise. Will tell you more about e-commerce and can meet the senior business person.
About: Content marketing experts, will give you deep insights into the technology, strategy to increase the marketing of the company. It’s is one of the biggest evolution in content marketing.
About: In order to face the challenges against the different scenarios in digital marketing, experts would address all their information and expertise.
About: This being different from other summits, doesn’t charge for the entrance. There are different people around you get on the stage and share their own personal experiences with the crowd.
List of the famous digital marketing conference to be held in the month of May.
Next10x- Boston
Date: May 2
Field: Digital Marketing
Location: Boston, Massachuttes
Price of Pass: US $450- $695
About: This is a one-day event that would include founders who can share their own expertise. You can know more about digital marketing and new techniques.
Price of Pass: You first have to register then will get to know about the price details.
About: A large conference for the well-established retailers for sharing their expertise. You will learn more about marketing analytics and improve your business.
About: A digital marketing summit for all the senior leaders in the field of marketing. You can implement this in company marketing and can drive engagements.
Record of the major conference related to digital marketing going to be held in the month of June.
SMX Advanced- Seattle
Date: June 3-5
Field: SEO and SEM
Location: Seattle, Washington
Price of Pass: US $149- $3,495
About: An annually held conference that includes more than 100 professional speakers sharing their best practices related to SEO or search engine optimization, and SEM or search engine marketing.
The definitive Digital Marketing gathering- Denver
Date: June 25-26
Field: Digital Marketing
Location: Denver, Colorado
Price of Pass: US $195- $245 and $25 off for 3 group passes.
About: Another retail experience summit for all the retailers out there. This will provide you a full insight about the digital marketing and how to implement in the marketing.
List of the important conference related to digital marketing going to be held in the month of July.
Moz Con- Seattle
Date: July 15-17
Field: SEO, growth marketing
Location: Seattle, Washington
Price of Pass: US $200
About: A summit which would deal with all the digital marketing tactics including SEO, growth hacking, mobile marketing, content marketing. In Moz con, you get an amazing opportunity to connect with an industry specialist.
Estimated Attendees: The best in the industry delivering speeches on digital marketing, with a lot of digital marketing experts speaking in the conference.
Below you can find the list of the important digital marketing conferences going to be held in the month of November.
State of Search
Date: November 5-6
Field: digital marketing and SEM association
Location: Dallas, Texas
Price of Pass: US $400- $700
About: This is the biggest summit to be held in anticipation to support the digital marketing sector professionals. You can learn a lot from the actual practitioner and experts in the digital field.
Price of Pass: You have register first to go through the pass price.
About: This summit is like a full combo you will get to know about digital marketing, email marketing, social media marketing, UX designs, content strategies and so on. So, don’t risk to miss it.
The end of the year December is also having a list of the important digital marketing conferences. So, buckle up your seat belts and start preparing to gain a lot of knowledge.
Digital Summit Dallas
Date: December 3-4
Field: digital marketing
Location: Dallas, Texas
Price of Pass: You have register first to go through the pass price.
About: This is an important summit in Dallas, where you can get to know about digital marketing, email marketing, social media marketing, UX designs, content strategies and so on. So, don’t risk to miss it.
About: Growth is important for any company that is online, and make it happen to know the right tricks and tips is much more important. This conference has all the big people from Growth marketing. So, book your tickets as soon as possible.
Brand identity and brand awareness are always two concepts at the forefront of every marketing strategy regardless of the nature of business or organization. Often at times, small businesses will struggle to make it to the radar with insufficient or ineffective attempts at making their brand known to the public.
However, thanks to the versatile nature of the tech, it is much easier to grow and expand the bounds of the business by knowing how to utilize the digital landscape properly and this is what we will be focusing on today.
An Effective Use of Time and Resources
One of the reasons why small businesses marketing can now and even compete to a certain extent with established and well-reputed companies is because digital marketing is not nearly as expensive or resource-heavy than traditional marketing (billboards, TV ads, newspaper and magazine entries etc.).
Furthermore, thanks to the many analytical tools provided by popular platforms like Facebook Audience Insights, Google Trends, and Google Analytics, every marketer regardless of the scope and financial position of the company can employ a sufficient strategy to target its audience and spread the word of the brand.
In fact, due to the highly affordable nature of digital marketing for business and the ease with which marketers can carry it out, almost 40% of the companies claimed that using a digital marketing strategy led to considerable savings for the money to be spent elsewhere. Furthermore, the results also reflect the success of such a marketing strategy as digital marketing helps companies have a 2.8 times better revenue growth expectancy. There’s also the aspect of internal growth of the company, as internet marketing is 3.3 times more likely to allow businesses to expand their workforce and user base.
So what exactly are the many channels made accessible via digital marketing?
The brand’s website
First and foremost, digital marketing for business is all about creating a digital ‘presence’. This is where the information hub for your brand as a business and as an ‘investment’ of trust and money lies. Your website must seamlessly integrate the latest design trends and optimum usability.
From the ‘About Us’ section for detailing the goal or vision of the brand to ‘Contact Us’ page for details to get in touch by proceeding forth with the deal, a website is a must even if the associated company operates entirely out of a physical store following the ‘brick-and-motor’ model.
Marketers know the real value of online presence since having a website more or less puts you on the radar when it comes to Search Engine Optimization (SEO). Here it is when the valuable metrics come into play including traffic, click-through rates, conversion rates and bounce-rates, domain authority (DA). This puts the focus on optimizing both the desktop and mobile versions of the website to establish a user-convenient and streamlined platform.
From effective Call-to-Actions (CTAs) to an intuitive and interactive navigation bar, every little detail adds to the overall reputation and confidence among the users as well as the search engine ranking algorithms. Backlinks, which serve as references that redirect back to your company’s website, are especially significant when it comes to ranking higher in the organic search results.
Page load times are also an important factor that contributes to the overall user experience and such an aspect is especially relevant to mobile optimization as Google highly values the metric for ranking purposes. Of course, above all, a website is the personification or the identity of any brand when it operates in an online environment. With specific color palettes, patterns, design choices and page layouts, the website is the visual reflection and representation of what your brand is all about.
Social media and shareable content
We can’t host a conversation about digital marketing for business without bringing social media into the picture. As the numbers suggest, almost 71% of small businesses marketing utilize social media in one way or another in their digital marketing strategies.
Apart from the Audience Insight Tool for a segmented marketing approach, Facebook is ahead of the other social networking and media sites thanks to its video ads and live podcasts. As videos constitute to 135% more organic reach compared to image-based advertisements.
From a survey hosted by HubSpot, 76% company owners said that advertising via video content helped them increase their sales while 81% of the surveyed individuals claimed to have successfully convinced a visitor to purchase a product online via video content. It’s no surprise that YouTube is now the second largest search engine in the world after Google, and processes almost 3 billion searches every month.
Most importantly, 83% of consumers are likely to share content with their close friends and relatives if it’s in video format, which brings us to the next important aspect of online marketing: shareable content.
Apart from Facebook, other platforms including Twitter and Instagram are all about redirecting traffic to-and-fro between the business’ website and these social networking platforms. Twitter is especially viable when creating the buzz for any new arrivals or trending products for the business and any issues are addressed directly with satisfactory responses. An astounding 82% of users actively engage with brands on Twitter. With Instagram, we have the Insta Story or short videos that have 250m daily active users.
Why social media sharing is so important?
Sharing is important not just because of the awareness for the brand it creates, but the positive reviews and impressions you can potentially spread among the dear friends of the individual who made a purchase. This ‘social proof’ concept is relevant to business strategists because all individuals look forward to people with authority or experience, namely those who’ve tried a particular service and if it’s a close relative or a credible source, then the reputation and authenticity of the business also receive a huge boost.
OfferFactor is e-commerce specializing in clothing & apparel which, in addition to providing the social media icons on its product pages, will ask for permissions to sync the shopping cart with the Facebook Messenger app.
Source: Offer Factor
This is activated by default, so there’s a constant reminder to the individual of cart expiry which is good as an anti-cart-abandonment measure.
Source: Offer Factor
Email marketing
Finally, the fact that people regularly like to check their inboxes cannot be overlooked. This makes the channel, a primary one for daily or monthly reminders in the form of newsletters about any promotions, special discounts or voucher codes and customer services including electronic receipts. The numbers speak volumes as well since email marketing is reportedly said to have an incredible ROI of 3800%.
Then there’s the matter of email lists which you can utilize to promote a new range of products on every special occasion. Here the number of newsletters you roll out and their quality and relevance for the particular individual matters. PlayStation does a good job in this regard by constantly keeping in touching with its players, which is the core value they stand on as evident in their slogan: ‘This is for the players’.
Apart from handing out free voucher codes, communicating any advancements or purchases from the PlayStation store, the company will even congratulate the player on completion of a video game and sometimes, if you’re lucky, even get 10$ allotted to your account as a kind gesture from the company. As this year ended, PlayStation rolled out interesting statistics associated with every player that counted the number of hours they’d spent on a daily basis, which games they played the most and how many trophies they earned while doing so. This is an excellent case of when businesses are willing to nurture their relationships with their users and strive to continue improving and building upon it.
Source: Sony
Conclusion
An online environment houses just the right tools and tech that can help you understand the user’s behavior and patterns, target them accordingly and allow them to share the experience with their dear comrades ultimately helping the business gain traction, recognition, and credibility as it continues to expand and spend more resources on digital marketing for business via the social media and email channels.
Social media has taken all the credits in keeping the people all over the world busy, either with the latest news, with friends and family. There are several social media advantages to talk.
The social media examples include Facebook, Instagram, Messenger and many more. Whatever social media apps you are using right now, chat has become an integral and necessary part of everyone’s conversation.
Gone are the days to make a call to have a casual conversation with our friends or family. The importance of social media has become the everyday need to stay in contact and up to date about your current happenings on an hourly basis with our friends and family.
However, people had lost trust in Facebook when the news broke out in the earlier September 2018 that, almost 50 million Facebook accounts are hacked. It was shocking that about 90 million people were sent notifications to reset their Facebook passwords. Due to a technical glitch from Facebook’s end, all the Facebook are hacked.
Social media advantages are many. If we use in a proper and controlled way, we can make most of it. Some of the significant social media advantages include:
connectivity
education
business
information and updates
promotion of business
awareness campaigns
interact with communities
to promote NGO services
Facebook working to Integrate the Social Media Apps?
Facebook earlier said that it would not merge with any other social media communication chat platforms. However, there is news that soon Facebook will soon integrate the Whatsapp, Instagram and messenger chats and social media examples.
According to the reports, New York Times, Zuckerberg plans to merge the social media app chat platforms to proclaim control over other social media app chat platforms, as Facebook is trying to impress its users and to get the trust back. The Facebook social network recently facing criticism for hacked accounts and leaked data.
As per reports, it means that :
“We want to build the best messaging experiences that we can, and people want to message to be fast, simple, reliable and private.”
” We are working on making more of our messaging products end-to-end encrypted and considering the ways to make it easy to reach friends and family across networks.”
All these social media apps will work as a separate stand-alone social media apps. Social media apps likeWhatsApp, Instagram, and messenger keep the user information and data safe, whereas WhatsApp is end to end encrypted.
What are the pitfalls of Facebook merging Facebook into Instagram, WhatsApp, and Messenger?
There are many social media advantages which keep us always connected to the world. In the same way, there are social media examples like Facebook, Instagram, WhatsApp, Twitter and many more to let us know the current happenings in and around the world.
As we all know that, Facebook Messenger and WhatsApp have the same parent now. However, these two applications will serve as two different social media platforms serving the same purpose. The underlying enigma of merging and also functioning as two separate applications are little confusing.
Further, the users will confuse it in future again that WhatsApp, Instagram, and Facebook Messenger will get into a single social media platform.
Social media advantages play a significant role in social media apps like Facebook, WhatsApp, Instagram, and Messenger. Facebook bought WhatsApp for a wobble amount of $19 million.
On the other hand, Facebook has also improved the quality of chatting experience, and even video calling has made the situation little skeptical.
All apps to have end-to-end encryption?
We cannot expect anything as of now; it was just a statement by him. The updates and changes are still in the early stages, and it may take some time for the actual process to take its shape. However, researchers say all this could take time and maybe early of 2020 we may have to see the updates.
The critical aspect here to note is, Zuckerberg wants to preserve the end to end encryption for all the social media apps and chat services. The end to end encryption is the most technically demanding move to progress.
The Dichotomy of Messaging
It is evident that Facebook is trying to gain lost trust among the large people by improving the quality of the Messenger and also Instagram. But, according to researchers, the average profits of WhatsApp is much more than the Messenger and Instagram.
Besides, according to a survey people even though the Messenger and WhatsApp have come together, people do not want to disown WhatsApp due to its user-friendly interface.
However, only WhatsApp is end to end encrypted. The other social media chat apps do not end to end encryption protected. The WhatsApp is the most used chat service all over the world.
What could be the reason for Integrating?
The possible reason for the integration could be the downfall of the social media giant Facebook. In recent times, Zuckerberg has faced a lot of criticism, for leaking the user data and personal information for the elections.
Also, the lawmakers and law regulators around the world have condemned the act of Facebook. Security is the primary reason for Facebook is trying to merge with the other social media chat platforms to gain its lost charm over time.
There are some social media examples where the private data is hacked, and no one knows the exact reason. Some issues do not get important clarification which leads to trust issues among the users.
End to end encryption is painful to implement correctly because of any lapse of the code in the schema; the whole program compromises. However, both WhatsApp and Messenger follow open source code protocol, but there are variations in the implementations.
However, the best option is integrating all the family apps under a single parent and has decided to start implementation around the last few months.
How would the results be if Facebook merging happens?
If Facebook merges with the other social media chat apps, there is a possibility that Facebook still needs to struggle to make a mark.
On the other hand, WhatsApp needs a phone number to access the app. Facebook and Messenger collect all the true identities to access the account.
However, the essential revenue generates through Facebook. There are business groups who still rely on Facebook but not much for personal use.
However, WhatsApp is delighted of the end-to-end encryption which no one can read except for the sender and the recipient. On the other hand, Instagram and Messenger have no such protection for messages.
As part of merging benefit, Facebook has promised the end to end encryption.
How could Facebook benefit from such integration?
With strict privacy rules and regulations came to limelight with the hacking of user data. Again Facebook wants to win the assurance back and provide with the right security for messaging platforms. This privacy could be the next step most probably everyone is waiting.
By providing strong security is the way may be, it could overcome the defame and get ready for the coming challenges. Facebook should come up with new ideologies to improve the security features and unique ideas to generate more revenue through Facebook advertising and business.
However, the strategy is still suspense and has not disclosed by Facebook. Surely we can say, something big might happen, and it would get back on track very soon with messaging services.
Conclusion:
To merge Facebook with social media apps would be a big thing. But till then we have to wait and see if it introduces an end to end encryption.
The million dollar question would be will Messenger, and Instagram follows privacy suit after merging. Before going ahead with the bold move, Facebook should clarify this issue.
