Will Artificial Intelligence replace human intelligence?

Will Artificial Intelligence replace human intelligence?

Artificial Intelligence has come a long way from being just a science fiction dream to a reality which we see today. The world is evolving at a rapid pace and with it the technologies are being upgraded and are getting better too. Today we have more power in our pocket than we had in our homes in the 1990s. Not long ago, holograms and smartphones were just science concepts but now the smartphones can check our health as the technology is evolving. Some of the application areas of artificial intelligence are health, education, entertainment, services, security and many other domains but these fields are specifically the most to benefit from this technology.

People are beginning to explore the benefits of AI and how it can ease their life. Artificial Intelligence and Machine Learning go hand-in-hand so that machines can learn about critical programs to gain knowledge and respond to demands to perform similar human-like tasks. Artificial Intelligence enables a machine to self-learn from experiences and human intervention which finally provides us with human-like capabilities for interaction and problem-solving potential. From chess-playing computers to self-driving cars, AI is present in many areas which we not might have thought of. AI makes use of Deep Learning and Natural Language Processing (NLP) to accomplish tasks like these which drives automation and intelligent processes.

Various Technologies will Lead in Coming Days

Recently the most progressed fields are Augmented Reality, Virtual Reality, Voice Assistance and Artificial Intelligence, and people are beginning to wonder what the future might be like with this kind of technology. To explain these technologies in 2 lines I would like to start with Augmented Reality, which combines virtual objects with the real world which gives an interactive experience by computer-generated perceptual information. Another one is the Virtual Reality which is a computer-generated simulation of a 3D image which can be interacted in a real or physical way through an electronic device which has sensors. Last but not the least is the Voice assistance which has been with us for many years now but the enhancements in AI has provided more room for improvement in voice-assisted technology.

There are many examples of AR which are being used by individuals and industries like;
IKEA uses the application Place, which they have recently released so that customers can
check how different types of furniture look in their home which simplifies purchase decisions for the customers. Niantic’s Pokemon Go, an Augmented Reality based smartphone game, enables the player to catch Pokemon on real-time locations. Automaker Company Ford uses Microsoft’s HOLO LENS to design cars and experiment with new designs. Other automakers, Audi and Cadillac use Virtual Reality to enhance the customer experience so that the buyers can see the car model and the features. So in short what I mean to say is that nowadays industry giants have started implementing technologies like AR and VR in their fields and are experiencing a much better way to run their business.

Examples for Voice Search technology are Apple’s Siri, Samsung’s S Voice, Microsoft’s
Cortona and Google Assistant, Amazon Alexa. A lot of development has been made in the field of AI in the last few years which has motivated developers and companies to create more products and services around it.

These are some of the points which suggest why Artificial Intelligence is important:

1. Repetitive Learning though data

AI carries out continuous computerized tasks which are high volume and automated. Through Deep Learning, AI seeks to get in-depth information about a problem or a query raised by an individual. Human enquiry is still important to ask the right question so that the learning is in the right direction.

2. Adding Intelligence

Products which are already in use are improved through the integration of AI capabilities. Different types of components like automation, learning bots and conversational platform can be merged together along with huge amounts of data to improve the product or the service through AI.

3. Adapting to newer algorithms

AI continuously learns newer algorithms through structured data available to it where a new skill is acquired in order to provide newer experiences. An algorithm is important to solve a certain case or a problem. When new models are introduced, AI automatically learns through training and added data.

4. Deeper Insights

More and more analysis of data leads to a deeper understanding of the database available to AI and through neural networks many hidden layers can be uncovered. With the highest compute power, various models can be trained to go deep into data to get more relevant out of it.

5. Incredible Accuracy

The most appropriate example to define this point will be Google search and Google photos which gets better as we continuously use them. Through deep neural networks, AI achieves higher accuracy to dive deep into data and select patterns of the users which can be helpful in providing similar results.

6. Proper utilization of data

The algorithms are self-learning and the data is used appropriately and excessively by AI which helps bring out the best results out of the big data. Since the data is important now than ever before, it creates a competitive advantage because many newer techniques or solutions and be uncovered through proper analysis.

Conclusion
Artificial Intelligence can benefit the lives of each and every individual because it has the potential to offer a technology which can be implemented in day-to-day life and would make their lives easier. There are multiple areas which can benefit from AI and this will result in the reduction of human efforts, costs, and labor. Industries and Enterprises are already using AI in their business processes and have started seeing the difference through high efficiency, lower operating costs, and faster decision making.

Android P Guide: All the features you needed to know about

Android P Guide: All the features you needed to know about

Android P, arguably one of the best updates android has ever seen. Why am I saying this? Follow me on this and you’ll believe what I said too. Previously Android came up with the Lollipop back in 2014 and swept all the updates with its improved animations and quite exciting features against which the next or previous updates of Google, failed to compete.

Now, with the announcement of Android P, Android has a new update that can be called as best ever. The HMD global even announced that more than 86,000 users have logged in to test the new software and get it updated in the mobile phones.

Using the AI technology in multiple features, Android P has made sure that the audience would be comfortable in using their phones like never before. AI records all your activities and also your actions on notifications and internal app pages and then show them to you so you can save your time in finding them. Let’s brief every important feature that Android has come up with.

The Navigation keys:

This would be the first one on any list as this is the major change of this Android P update. Android now has saved you from those three custom screen keys and has put a small tablet shaped key. Though this isn’t the best upgrade still now, but as the users are using it they, users are taking it as a much better-looking version. You don’t have a back button or multi-app display buttons to this. If you want to navigate through the apps, just tap on that single icon and the application’s pop-up. Now swipe from left to right to navigate between the used apps. This isn’t the most convenient option but wait until your body muscles get used to it and then you’ll not feel much difficult.

Dashboard and App timer:

Now there’s a feature that would actually benefit you and still is loved by all the elders around you. If you lose track of how long you’ve been using your phone. If you wonder, you spend too much of time over certain apps, then this is for you. The dashboard lets you figure out how long you’ve been spending time over your phone. You can also come to know how long you spend on particular apps and put restrictions on it. This will not only curb your phone usage but will also give you an idea, how you’ve been wasting time all day long.

DND Mode and Wind Down:

The Do Not Disturb mode, which the iPhone is famous for has been embedded in a way better way in Android P. Though Android already had a DND mode earlier as well but wasn’t as efficient as this is. If ever you want to stop yourself from being disturbed by other, you can just turn your phone facing down. This will not only cease the calls from ringing but will also stop all the other notifications. This is called the Shush mode. If you’re on a family dinner and you keep receiving messages from the one your parents which you don’t like, you can just turn it upside down. That’s it, that’ll do the job for you.

Indoor navigation with Wi-Fi RTT:

This is one huge update that every Google maps fan has been craving for so long. How would you like it if you can not only guide yourself to your friend’s location but also know where exactly he/she is? If they’re in a mall, you are even guided with respect to the multiple storeys it has. The person’s position would be accurately determined and you can accurately guide yourself.

navigation

Credits: Android Developers

Slices:

This is one of that Artificial Intelligence featured program, that helps you in determining a particular page in a certain application. For example, if you’ve been using Uber to book a cab to your location. Then this feature will give out the address under the application that you usually search for- when you search for it on Google. Now, you can see the location and the fare price will pop up right there. This works for multiple apps and it’s internal features. This isn’t a great update but will surely go a long way in making your usability easy.

Screenshots:

This isn’t a major update either, but still, the one that the Android users have been waiting for. This feature has already been used in the IOS 11 and has proved to be effective. The same feature has been embedded in this version of Android and we couldn’t be happier. There are better customizable options in the Android’s version when compared to IOS’s

Auto-Rotate:

rotate-changes

Credits: Android Developers

The auto-rotate has seen an update too. Now you won’t be annoyed by the frequent auto rotate. Or turning on and off the auto rotate option all the time. All you need to do is rotate the screen and tap on the portrait or landscape option. This will be displayed on the corner of your phone screen. After the rotation, just tap on it and your job is done.

Default HTTPS for apps:

HTTPS is the secure version of HTTP where the communication with the server to the browser is encrypted. Most of the applications are using HTTPS these days but for the few, there were a few that don’t. For that, Android P has made sure that all the application it uses has HTTPS. We’ve all learned the importance of having that S at the end of HTTP if you haven’t then do give it a read here.

Adaptive Battery and Brightness:

This ability to adapt for both the battery and brightness is what we’ve seen earlier. But trust me when I say that this isn’t like before anymore. This is new and quite different from the previous versions in terms of efficiency. Here, the artificial intelligence, that Google has been concentrating upon, comes into play. From your past usage and experiences, the AI accordingly records the data. This data is later utilized to adjust the brightness according to the time. When it comes to battery, it learns to prioritize battery power by observing the apps and services you use the most. It thereby helps you in using your battery in the most resourceful way.

Smart replies and notification customization:

messaging

Credits: Android Developers

This Smart reply feature has been available previously but has definitely changed for the good. You can now more conveniently use the smart reply option to reply in a more efficient way. It shows the suggested replies according to the person and also displays the images they send on the notifications itself.

So that’s all from our end, you want a further information on other tiny updates, then go through this.

Recent Updates:

Android P Beta 3 version has been released just a while ago.  If you want to read about what’s new or how to install this on your phone then, visit here.

Update: Android has released the Beta 4(Developer Preview 5)

Android has already released the new Beta 4 version of its P version and it came to market on August 6. Although the Beta 3 version was supposed to be the last one, Android took it a step further and released the next version for its audience.

How do I get the Developer Preview 5 (Beta 4) update?

The newly released beta update is basically designed for the Google Pixel devices and not only confined it self to one device. It is also available for users that have already enrolled for the Android Beta programme. If you’re a pixel user, you can download the update here. The users will also be able to download through OTA(Over The Air) update here and factory images here and if you are a Nokia user you can download from here. If even you would like to get the update, you can sign up for the Android Beta Program to receive the OTA update on your phone.

What devices will this be available in the future?

Android Pie was available for the some of the devices which includes Pixel, Essential, One Plus 6, Essential and Nokia 7. These devices were the first who got updated with Android Pie. After this HMD global on October 10 declared that Android 9 will made available in the Nokia 6.1 plus via Nokia phone beta labs. The Nokia Phone beta labs are designed in a way to give the tech freaks an early adaptation of the new technologies and improve the user experience on the digital platform.

What’s new in Developer Preview 5 (Beta 4)?

The new version of this has come up with an intention to offer new features on board. Before, the developers were more concerned about the ability of Android P about how it will perform without causing any disruptions. Hence, in this case, Android P made sure that all its features work without any errors and with full efficiency.

There were certain parts of the OS that were giving a hard time to the users. The settings tab was taking a while for loading. Though the wait isn’t really long, it still is noticeable. This was not really going well with the users. Hence keeping these things in mind, the new beta version allowed the users to get rid of all those undesirable effects they had to see earlier.

The other update the users are able to see on this new update, is that the battery consumption was 3% better than before. Though this isn’t a substantial change, still, it has improved the user experience and adding some juice to our batteries is always appreciable.

Let’s see what has changed from Developer preview 4 to Developer preview 5.
  • Voice icon has been removed from the Google search bar in the app drawer.
  • Google Pay still wouldn’t allow the in-store payments on the device.
  • The auto-rotate icon has been changed now. A simpler one has taken its place.

I know the kind of updates they have come up with but it has been only 2 months and Android P is appreciated by the users. So the key take away is that Android P has come up with an additional update after 3 weeks of its release. The update is mostly concentrating upon the irregularities or errors of the previous version. With this update, Android P is was installed in all the major smart phone brands. It is also expected to be updated regularly in third quarter of the year. People are enjoying it a lot. You also go and enroll yourself for the new Android P. We’ll Update you everytime something ne comes up.

But they certainly have come up with the way to speed up the device. I’am using this OS in my device and my device has become fast and is giving a very good user experience.

Looking for a digital marketing job? How will it help your profile

Looking for a digital marketing job? How will it help your profile

If you’ve been following the trends lately, then you’d know what kind of a response digital marketing field is having in the world of internet, that’s how important digital marketing jobs are. It has become the key job role for almost all the industries we see around. Starting from small-scale industries to the large-scale industries, the importance of this field is beyond our understanding. With an increase in demand, the job requirement in this field has taken a hike and doesn’t seem to get down in a while. In this case, let me acquaint you with some of the job roles under this field.

1. Digital Marketing Manager:

A digital marketing manager is a person who plans and runs the campaigns for the company. They strategize different aspects and make sure that the marketing goals are met. The Digital marketing manager needs to have a sound knowledge of the marketing techniques. They should have had a good experience being a marketing executive. Understanding the audience needs enough experience and idea on how they’d react to certain circumstances and situations. Then act accordingly by using the manpower of their executives.

A digital marketing manager needs to understand his niche, plan according to it. Then organize and then guide his executives in the right direction. The manager is responsible for the activities of their executives. Hence, a good idea on the potential of the executives should be known to the manager. Calling up for meetings, sharing the ideas and building relationships come under the roles of a digital marketing manager.

Apart from this, the manager has to maintain the plan for the company’s website. Then, the manager should be able to understand the needs of the website and observe the traffic influx. A proper strategy needs to be implemented in regard to the traffic statistics and new things should be tried to understand how the audience responds to the same.

2. Digital Marketing Executive:

A digital marketing executive is the one who has to run all the campaigns and also implement the plans as requested by the manager. This usually is in a form of a team where the executives are put together by the manager and they have to do the assigned work. The executives are required to do the error and cost-cutting whenever there’s an opportunity. They are advised to approach their manager before any implementation of ideas. They need to work on SEO of the website pages and make sure that the site is ranking higher on Google. Edit and post content, videos, podcasts, and audio content on online site and take proper measures to have it reached to multiple areas.

3. Search Engine Optimizer – SEO Executive:

Search engine optimizations, as you all know is a set of techniques implemented in order to rank yourself higher on Google and to attract a large audience all at once. There is a tremendous need for Search Engine Optimizer in today’s world where everything runs on digital marketing. Hence, one needs to be aware of all the techniques in SEO before applying for this role. As much as this could build the morale of the employee, similarly, it could break them apart if not properly executed.

seo

4. Social Media Marketing Expert:

One other important role in the field of digital marketing is SMM expert. We all know the value that the social media holds these days. It can make even a person living in remote areas an overnight star. That’s the kind of impact social media has on us these days. Hence, this has also become one of the easiest of the easiest ways to attract a large amount of traffic. So when you share something from your blog to the multiple social media sites, it gets a huge amount of popularity, but the only thing to consider is that the content is worth the fame and you have enough followers.

So in order to maintain a good brand value among the customers, one needs to have a very happening social media connection in order to spread the word. That’s where an SMM expert comes into the picture. They start publicizing and gaining followers on different social media platforms and in the end, the create a brand value for the company. When in need, these contacts can be contacted for any marketing purpose and which eventually leads to the conversions.

5. Content Writer:

A content writer is the one who writes all the blog posts for the websites. These blog posts are very essential as they attract the business prospects towards them. It also shows the kind of exposure that particular company has towards its field. A content writer needs to manage the contents of the blog, edit the previous blogs, attach particular images. They also need to have some good knowledge of SEO(Search Engine Optimization).

Apart from these traits, a content writer should be able to understand what kind of content would reach the audience. The writer should not only be proficient in grammar but also be able to build a connection with the reader. Understanding the audience, what kind of questions he/she might ask and how will they take it etc. should be the kind of thinking a content reader needs to possess. They need to build a loyal relationship and a connection with the reader.

6. Content Marketing Manager:

A content marketing manager is the one who decides a particular strategy. This is done with respect to the circumstances and conveys the same to the content writer. This person should be able to brainstorm ideas and understand the whole scenario of the contents being published. So this keeps the contents up to date and trendy. This role should possess a great skill of awareness. One should be acquainted with all those things that would be intriguing to the reader. A sound knowledge of SEO should be present and should have experience in attracting different clients to the business.

7. Search Engine Marketing Specialist:

This is another, almost similar role of an SEO executive. This role isn’t common everywhere rather than in organizations that have a huge base and a big department for their marketing needs. Though the scope of the job is quite short, still a great amount of investment is made for this job. The reason is that you know the kind of a reputation a search engine holds in the world of marketing. A search engine is a basis through which the viewers visit the site. Enough exposure in this area would not only drive the traffic to the company but would also lead to a good amount of conversion.

search engine for digital marketing

8. Inbound Marketing Manager:

An Inbound Marketing Manager is responsible for attracting traffic, and the potential customers. In the end these visitors turn into business leads. This is how an inbound marketing manager is essential for a firm. They should be able to manage and build contents like blog posts, webinars, whitepapers, infographics, reports that attracts the viewers. Optimize lead nurturing process and marketing automation through different and appropriate tools for the website. Not just that, an inbound marketing manager has a privilege to put all the new ideas on the table. Through this growth of prospects can be observed.

9. Conversion Rate Optimizer:

This is one of the main job roles to exist, in terms of understanding the prospects. The prospects can be of numerous types. Hence, understanding them is never an easy job. These prospects are to be understood by the number of viewers of website turning into the clients or customers. In case there’s an e-commerce business, a conversion rate is determined by the number of visits by that person.  Also by all the purchases made by that particular person in a certain duration. Hence content rate optimizer has a grand role to lay when it comes to converting the audience into leads.

animation (2)

10. Analytics Manager:

This is one another role that’s similar to the previous role explained. This has a great impact on understanding the viewers that come into your blog. Though this doesn’t only deal with the prospect analysis, but also about the all other people that visit the website. They can be understood by an analysis made on several factors like viewership, attendance. Also the time they spend on the blogs, where do they navigate and other such factors. Hence this has a great role to play as well in its own field.

 

So these are the different job roles available for a daily researcher of jobs in the field of digital marketing. Though digital marketing seems to be a small area it has a wide growth in the industry. Experts say that digital marketing is the next big thing in the world of internet. It’s going to rule over all the businesses too. Almost every business is going to grow itself with a digital marketing team on its side.

we're hiring for digital marketing

If you’re looking for a digital marketing job in Visakhapatnam, then you can go to this page.

If you’d like to have a business with us, then visit here.

For further information on this about the skills and opportunities related to this, do visit this site.

Marketing Automation: As worthy as it sounds? Let’s find out!

Marketing Automation: As worthy as it sounds? Let’s find out!

If you’re not aware, marketing automation is a took wherein, your marketing ways will be boosted with the help of an automation tool. This automation is said to be used by about 80% of the businesses and is expected to have raised by 51% when compared to the 2014 statistics. That’s the kind of response this Marketing Automation has been receiving. Let’s learn a little more about this in detail.

Why should you take it?

Marketing automation is the one thing, which when controlled properly, could lead your business to multiple prospects. This automation collects the data from the prospects and then you can utilize this data to convey the appropriate information to the respective audience. This has a high relevance rate and the rate of conversion would be substantially higher than any other way. So here you could get a good business without much effort. But before you go for such things, be sure of what you’re doing. If you’re not certain then you must not do it, as it may lead to loss of your loyal customers. The other reason why one needs to take this is as, in some of the tools, where you need to send your emails or notifications, you can just align them in the scheduling. This alignment would save you from remembering when you need to send out whatever you need to. So this will save your time and pre-planned scheduling reportedly has always better results.

This way the customer will receive emails on interval and according to their preference rather than flushing all the emails to all the customers all at once. Hence this way a customer relationship can be built with respect to their liking. Once the customer receives these emails, depending upon the bounce rate, the customer’s tolerance rate can be estimated as well and the time at which the response seems good. The constant connection in the right way builds the customer and service relationship and takes your business to the next level.

Which scale business does this help the most?

Marketing automation is one feature that’s basically a need these days for all the businesses no matter which type it is. If it needs marketing, then it needs automation. Because it not only saves time but increases efficiency to a whole new level. So a work that can be done in 5 days can be completed in one. Here, a lot of employment could put to rest and lot of money can be saved. This being automation, the chances of encountering errors is very low. So this would be beneficial for all those industries who are not in a position to maintain a high amount of employment. The small scale industries and the medium scale industries are remarkably benefitted through this. The small-scale industries that can pay for these subscriptions are considered to be highly beneficial by this.

thinking

How does it work?

When you come up with something on your websites and find a way to enroll potential customers into it, the tool takes in all the information into the CRM(Customer Relationship Manager). This information is then classified into categories and is saved. When you prefer sending them at a particular time, you can just schedule them for days to come. You can align them the way you want and send them at the time you want. You can add either of the marketing sources to send the information you want that has been store in earlier. It’d be best if you club the messaging, email and other social media sources at once and then send out. It would save time and work.

Which one should you go for?

So before you shell out your dime for this let me tell you not every marketing automation tool would be useful for every business out there. There are just certain tools that one needs for their business and they should know which one they need to go for. There are multiple automation Softwares that have different purposes. So you need to find the one that suits your business prospects. It’d be a good move to analyze and research on this first rather than jumping onto it without any awareness. As this might cause loss of bucks. So, understand the kind of tool that’d suit your kind of business and go with it. The future of your company would be in good hands if you find yourself the right kind of tools and operate the right way. Don’t mess up, as losing a customer is a lot worse than earning a new one.

Things to note:

  • Make a good analysis before stepping down to this
  • Start with understanding what all things can this feature do?
  • Understand the kind of business a certain tool deals with. Go with the useful ones, instead of wasting money on the useless tools.
  • Call for a team decision, multiple ideas and shared information go a long way in finding the right one.
  • Find your niche by analyzing the statistics received from these tools. So you can approach your prospects in an even efficient way.
  • Make your customers aware of all the information you have on them. Never use this information for your personal benefits.
  • These programs aren’t cheap so understand the right way to deal with this rather than just jumping for it. Be sure that you have a proper understanding on this and you know what you’re doing.

List of few of the best Marketing automation: 

The 20 Most Popular Marketing Automation Software Solutions

Source: Capterra

How Google Algorithm has changed over the years

How Google Algorithm has changed over the years

If you have ever used a Google search, then you must have seen different websites being displayed down there. How are the results prioritized? No, one can’t really pay for that as Google believes in efficiency and advertisements are very limited. So in order to rank these websites, Google looks at the proficiency and efficiency of their websites and depending on that ranks them on the search table, that’s Google algorithm. So, Google optimizes different websites and lists them as results. There have been multiple updates to rank better websites with better efficiencies. Let’s look at the different website upgrades in Layman’s terms.

Panda:

Released on Feb 24, 2011, this major upgrade was the initiation of Google’s concentration on all the fake, duplicate and reused contents. There were previous upgrades concentrating on this particular factor as well, but they weren’t as fast and efficient as this one is. This brought major changes in the ways that the blogs used to post their contents. Though it was previously a filtering factor, later it was incorporated into the core algorithm.

Penguin:

Launched on April 24, 2012, this version of Google’s algorithm deals with the damaged or the misleading links. If Penguin deems the links presented by the websites to be manipulative, then the websites lose their ranks. This works in real time and has been a part of Google’s core algorithm since its inception. Keep running audits on your websites and use some efficient backlink checkers to stay away from downranking and stabilize your position.

Hummingbird:

Launched on August 22, 2013, this version of the algorithm has been dedicated to pointing out all those low-quality content generated for namesake and the actual purpose is something else. This also deals with pointing out all those websites that stuff keywords in between just to make sure they are ranked higher in the search results. Not just that, hummingbird detects all the synonymous words and shows the relevant results even though the exact words are absent from the search phrase.

Source: Wikipedia

Pigeon:

This is the first time Google used location-based search to categorize the local results to the core results. Before this one had to be particular about their search, though this feature wasn’t completely upgraded, still it had resulted in the omission of results that were quite relevant to the users. The search engine optimization to a great hike here and people started optimizing their contents deeper than ever. This was launched on July 24, 2014 (US); December 22, 2014 (UK, Canada, Australia).

Mobile:

Also known as Mobilegeddon was launched on April 21, 2015, and with the increase in the number of mobile internet users, this was a must. It was the first time the mobile was preferred and the website not supporting mobile phone sites, eventually started falling down in the results. Resulting to a lower ranking of the website. This is when almost every business started putting their concentration on the mobile versions.

RankBrain:

This is considered to be the third most important ranking factor for Google. This is a feature wherein Google identifies the actual intention behind the user’s search and tries to find the most relevant pages to omit. These web pages are decided upon their field and their expertise. If someone searches for a digital marketing question, then they’d be getting all those results who are affiliated or operate solely upon Digital marketing. Google also takes into consideration the number of digital marketing articles they’ve written. Such is the expertise of RankBrain and hence is considered as the third best. This was launched on October 26, 2015.

SEO Google

Source: Flickr

Possum:

This was one really important update that everyone needed. This is more like an upgraded version of the Pigeon. Before this, people used to receive the results from their particular location but wasn’t as accurate. From here on, Google made it easy for the searching party, by showing up the nearby business they are in need of. Hence users now can just type for the kind of service they need and they’ll be welcomed by the ones close to them. This also helps the searching parties against the confusion of businesses with the similar names. If you search for a xyz woodworks and there’s a similar and a famous one in some other country, you’d still be shown the one closer to you. This was launched on September 1, 2016.

Fred:

This one came out last year (2017) on March 8th. This officially confirmed upgrade, eyes on all those websites that create a low-quality content for the advertisement purposes. So if your page’s main aim is to create some namesake articles, you’re not going the right way. Google would definitely make sure that you don’t rank any higher and your rank falls eventually. So even if you aim to only publish ads, show them that you’re even more serious about content blogging. Then you can use it as a leverage for your advertisements.

Mobile-first index:

This is the most recent upgrade launched on March 26, 2018, in the Google’s algorithm. This has been officially confirmed as well. According to this upgrade, Google search would start preferring the websites that are more mobile friendly and those that load faster on a mobile phone. So, what does it mean to all those websites that aren’t mobile friendly? Do they have to change their whole website to fit into a mobile’s compatibility? Are they not going to be displayed on the search list? Well, the answer to this is, they are going to be listed. The only difference is that they won’t be ranked higher on the list. So the answer is yes. If you want to stay in the race, then you need to upgrade your website to a mobile friendly one.

 

 

Why Google wants you to change from HTTP to HTTPS?

Why Google wants you to change from HTTP to HTTPS?

So let’s begin:

You must have come across on the news lately, one has to change from HTTP to HTTPS if they would like to avoid the insecure warning. Yes! Your website will be termed insecure when you don’t change yourself for this secure one. If you don’t have much exposure to this, let me help you with the understanding of this and for all those looking to rank higher on Google and bring multiple traffic here, this would be a must-read for you.

1. What exactly is HTTPS:

If you want an answer to what an HTTPS is then this would be your read. An HTTPS is a secure version of HTTP ( Hyper Text Transfer Protocol), an S is added as an abbreviation for Secure. This security makes sure that all your data transfer to the receiver(browser) is secure and has no exposure to third parties. Previously almost every website used to have HTTP but with the time, with an increase in the number of hacks and stealing of data, it has been made sure that the connection has to be secured to experience a safe and encrypted share of data. That’s the very reason why HTTPS has been introduced and has been widely used these days.

2. Why HTTPS, why pay for it?:

HTTPS is the secured version of HTTP and can be really helpful when there’s a possibility of being exposed to illegal practices. It protects the websites from its vulnerabilities and makes sure your website is secure. Especially when it comes to the websites that have the buy and sell facility, this would be the must-have feature on their sites or else there’s a high possibility of theft. That’s the very reason why most of the e-commerce or any other websites dealing in online purchases have upgraded their websites to HTTPS to ensure their customers a safe and a protected transfer of money. Not only this, but there’s a whole other reason, one should upgrade to this.

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3. The Google Factor!:

The first and foremost reason for all the websites to upgrade to this is here. Google has confirmed in the year 2014 that the rankings on Google would consider the HTTPS factor. All those who have not upgraded to HTTPS would be named in a quite lower position of ranking. The other most important thing that Google might effect is by using the word “Not Secure”. This word is the one that’s going to take multiple websites down as from July 2018, the whole story of HTTP is going to change. They will be named Not Secure. Imagine the kind of loyal audience and newly visiting traffic it might hurt. All those traffic that has driven your website will stop visiting and that’s when the depreciation starts. Hence, if you haven’t updated your HTTP website to HTTPS, this might be the time.

4. How do I change it to HTTPS:

If you’re wondering how you can change the website to HTTPS, then we’ll guide you through. In order to get that “Secure” tag after your HTTP, you need to get an SSL certificate from your host or other hosting sites. These prices can vary from no cost at all(Free) to about 1500$. First of all, you need to make sure that yours is not a shared IP address. It should be a unique one. Most of the hosting sites have a basic plan where the IP addresses are not unique. The website owners who have just started don’t mind this factor much. So you need to get your own unique IP address and the next step would be to purchase a certificate. In order to do this, you need to find some sites such as instantSSL that provide an annually based certificate. These are available for free as well, but those aren’t as secure. So, learn about your preferences and depending on the kind of a website you’re running, choose your plan.

In the next step, you have to activate the certificate. You can request your web host would do that for you. Then in the final step, update your site to use HTTPS.

If this doesn’t do it for you, here is a link for an even better explanation here.

Advantages of using SSL:

Here are a few advantages related to this, that might convince you why it’s a must to upgrade to HTTPS.

  • HTTPS secures your site from a vulnerability from the third parties.
  • It ranks you higher on the Google ranking
  • Shows your website is genuine and worth visiting
  • You can earn your customer’s trust with the Secured status before the URL
  • Transactions would be done without any insecurity from the customer
  • Ranking higher means higher traffic, more the traffic, more is the business.
  • The customer’s confidence is increased and in time you’ll be regarded as a trustable site through the mouth talk.