WebP is the new image format that is being used these days widely and it incorporates both lossless and lossy image compression in the web. This is a very good alternative to JPEG, PNG images. We can create the very small, clear, high definition richer images which will help you make your web work faster with help of WebP, webmasters and web developers. It is presently being developed by Google, it bought the technology from the On2 Technologies. It is a subordinate of VP8 video format, while it is a similar task to that of WebM multimedia container format. The WebP software is being released under the BSD license.
The lossless images in WebP are 26% smaller in the size with compared to the PNG images. However, the WebP lossy images are 25%-34% smaller with compared with the JPEG images with having the similar SSIM image quality. WebP is supporting both Lossless and translucent images giving a tough competition and a better option than PNG images. However, JPEG is a lossy type but in the WebP, the difference is the size of the image in WebP the size of the size is less than that of JPEG but the image quality is same and great.
How does WebP works?
In VP8 video codec use the method to compress all the mainframes of the images in a video similarly lossy WebP compression use the predictive coding to encode the images. The predictive coding uses the values that are present in the adjacent block pixels to forecast the values present in this block. Later just the difference between both of them is encoded.
Source: Google Developers
While moving towards the lossless WebP compression use the already checked fragments of the image so that it can exactly rebuild the brand new pixels. However, if no ideal match is being found it has the full rights and can use the local palette.
The WebP file contains a container based on the Riff and the file in it consists of VP8 and VP8L data of the image. For providing the specification in the WebP the reference implementation is the standalone library and it is available in the git respiratory or in the tarball.
How to convert images into WebP?
The easiest way to know what is the actual taste of WebP is from then it is best to download the WebP Photoshop Plugin if you are well versed with the PhotoShop and its working. Then it is best to opt for this version. First, you have to install it and you will get an option “Save As” if you select it you will get the WebP or WebP Lossless format in the drop-down. However, there is a major difference in JPEG and PNG images because the JPEG images are lossy images while PNG images are the lossless images. On the contrast, you can use WebP lossy for converting the JPEG images and also you can use the WebP lossless for converting the PNG images. This means WebP is doing the dual work you can convert the normal images to lossy images and lossless images which prior we had to do using JPEG for lossy and PNG for lossless.
While you are saving the images using the WebP lossless format in the Photoshop plugin you will not receive any prompts as it takes cares of everything by itself. If you want to get the old format of the images the WebP lossless images then you will get a prompt for sure which is shown below.
Source: WebP Photoshop
You get more option and settings in the WebP dialog which helps in getting the flexibility to configure the output. You can easily adjust the image quality from 0-100 a bit similar to JPEG. One can even set the strength at which the profile can be filtered to get the lower sizes of the images however you have to compromise somewhat in the visual quality. You can also see the normal settings like filtering the noise and sharpness.
These are some of the things which I personally feel are good enough with addition you get two formats just in one. So, my choice is to opt for WebP in place of JPEG and PNG because both the task can be done in a single format which occupies less size and gives a similar result as they both give. This is one of the major marketing trends going on the digital media you can download this for every medium Linux and for Microsoft & Mac OS from here.
You can download it easily even you search the keyword WebP in the browser and you can get all the information about it. However, it even contains some of the tools which are mentioned below:
cwebp- Encoder tool for WebP
dwebp- Decoder tool for WebP
vwebp- File Viewer in WebP
webmux- Muxing tool in WebP
gif2webp- This is the tool in WebP that converts the Gif images.
Still now WebP only supports some devices, not for every device. At present, it is supporting just the Chrome, Opera and Android all those things that are being developed by Google. It will take some time so that it gets updated in every type of browsers available. So, it is better to have patience and wait for the further updates because as Google has promised this will soon be updated and will support every type of browser available.
Below is the chart where you can verify about the browsers which support WebP and which doesn’t:
Techniques involved
Google always tries to make good user experience and want that the users should get the best out of it. That is when he has come up with this WebP concept well off course it bought from other company On2 Experience, however, Google has made every effort to make it easy and fast for the users. The only way to make this happen is by reducing the size of the images. Images usually comprise 60%- 65% of the bytes on most of the web pages and the page sizes and is said to be the main factor in providing the total time. The page size is very crucial for the mobile phones because here the small images will have both bandwidth and battery life.
WebP is invented by Google so that it supports the Opera, Chrome, and Android which is optimized so that in mobiles and tablets we can get the smaller size and clear images. As the image size in WebP is 30% smaller than the JPEG and PNG images whereas maintaining the same quality of the images. Inclusive to all these things, the WebP images have another feature that is the image parity with other formats also.
It supports the below given formats and features:
Lossy Compression: VP8 main frame encoding upon this the Lossy compression is based or supported on. VP8 is a successor of VP7 and VP6 all these three things are created by only one company that is On2 technologies.
Lossless compression: Later, this version is developed by the WebP team to make it easy and simple for the people.
Animation: It supports all the animated and real colors of the images and embeds them similarly for the user’s images.
Color Profile: It has embedded ICC profile inside it.
Transparency: For all the graphical images the 8-bit alpha channel is being used. The Alpha channel can be simply used alongside the lossy RGB, a unique feature that you can never find it in any other format of the images.
Metadata: It is used mainly by the cameras whereas it may contain the EXIF and XMP metadata files.
Due to the presence of so many all these features which bring out the best of the images and the best compressed images WebP is the best replacement for all the other images formats like the JPEG, PNG or GIF. With the better features like the transparency, it includes all the new image optimization opportunities.
In total, we can say that it is the best image format introduced providing the best results in a tiny package. It is the best format that should be used while compared with all other.
Every business thrives because of its customers. Without customers to purchase your products or services, there’s no way for your business to grow or develop further. Many businesses focus on acquiring new customers. However, in today’s competitive market, just acquiring new customers isn’t enough to reach success effectively. One of the key elements for business success is being able to retain customers and encourage loyalty. Returning customers oftentimes spend as much as 67% more than new customers.
Not to mention that is much more expensive to acquire a new customer than it is to retain one. Establishing long-lasting relationships with customers can be very beneficial for your company. Not only that, but those relationships also benefit your revenue and bottom line. Another reason why customer retention is important is because the market is overcrowded. If you don’t give a good reason to your customers to stay, they’ll simply pick another brand to do business with. With that in mind, here are a few effective customer retention strategies for businesses.
Understand your customers
The first step toward retaining your customers is making an effort to understand them. Modern consumers have specific expectations, needs, and demands when dealing with various businesses. By understanding your audience, you’re able to understand their needs as well. Also, being able to meet their expectations or even exceed them, helps you establish a good groundwork for retention.
Provide a seamless experience
Nowadays, consumers are more willing to do business with companies that can provide a seamless experience. The experience lasts from the moment you acquire a lead to even after that lead converted into a customer. That includes improving your marketing efforts to involve personalization, communicating with customers during each step of their buyer’s journey, offering a seamless experience on your website and maintaining a good relationship with customers even after the sales have been made.
Caring for customers can easily improve your retention rates. As mentioned before, consumers prefer doing business with brands that develop good relations with their customers, as well as brands that provide a good experience. Therefore, it’s no longer about retaining customers with quality products or services, but about retaining customers through a seamless experience.
Offer convenience to customers
One of the main expectations consumers have these days is convenience. Your customers are more likely to come back for repeat business if it’s convenient for them to do so. You don’t have to come up with something unique to retain customers. Simply having your customers’ best interests in mind is enough in most cases. For example, one of the best ways to offer convenience to your customers is to offer multiple payment options. It allows your customers to pay for goods in any way they see fit.
To that end, also ensure you accept multiple currencies, especially if you operate internationally. That way, you provide convenience to customers around the world and make it easy for them to buy from you again. However, don’t let convenience harm your revenue with missed or late payments. A reliable direct debit system will automate your incoming payments and ensure you get paid on time.
Improve customer service and support
Customer service and support are crucial factors that determine customer satisfaction. And, customer satisfaction is essential for their retention. As a matter of fact, 86% of consumers are willing to pay up to 25% more for a better customer service. If you cannot provide good service and support, your customers will abandon your business. Many businesses implement various strategies to improve customer service and offer a unique experience that will ensure customer retention.
Some companies even leverage the latest technology and implement chatbots to help provide a seamless service and support. You can also leverage live chat options on your website to become more available to customers when they need to sort out any issues they might have. Which strategy you’ll use depends on your customers and their preferences. Just make sure you make an extra effort to improve customer service and support, in order to guarantee customer retention
Provide customers with value
One of the essential aspects of customer retention is your relationship with them. You can’t expect customers to keep buying from you unless you give something back. That’s why it’s important to establish more personal relationships with your customers and provide them with value whenever you can. For instance, actively engage in conversations with your audience through social media or other media channels.
Also, develop and post relevant content that will inform, educate and entertain your customers. Moreover, offer discounts, coupons and other incentives to encourage repeat business. Last but not least, consider implementing a loyalty program that will reward customers for their loyalty. The more you value your customers, the more likely they are to become trusted and loyal customers.
Retaining customers is as equally important as acquiring them. No business can succeed without customers and in today’s competitive and highly crowded market, having loyal customers is more important than ever.
WhatsApp has moved a lot of steps forward from being just an application to chat with others, to present supporting different types of files in various formats and then introducing the WhatsApp Ads and WhatsApp stickers for business. WhatsApp has become a part and parcel of everybody’s life. these days people are using this medium to connect with each other. It has turned out to be world’s most used and loved online media to communicate. As a mostly engaging digital media channel, it has made the area vast and increased the features from just being a channel for communicating and chatting to a channel for the business that is when we all know about the WhatsApp for business. WhatsApp earlier this day made a huge reveal by adding WhatsApp stickers as a new feature.
The chat app is being owned by the Social Media giant Facebook. In the market, there is a tough competition for everything these days and to survive in the market it requires a lot. That’s why WhatsApp kept on adding new things to be in the market and keep all the people engaging in the platform. One of the recent and most trending updates in WhatsApp is the WhatsApp stickers. First in Hike, SnapChat, Instagram, Facebook Messengers and now in WhatsApp. It started rolling out from past one week in both iOS and Android platform.
Let us dive deep into WhatsApp and the WhatsApp stickers the new feature and learn about how it is benefitting the business persons
Why should we use WhatsApp?
In the late 90’s and early 20’s SMS were introduced and it was the big deal back in time and a lot of people used SMS, it became so huge that it was used for the business purposes also. For various advertisement purpose in WhatsApp, sending bank statements and bills for various purposed SMS or normal text messages were used.
While coming to WhatsApp it is also one of the huge sites which people use like anything. It is having a total of 1.2 billion active users. From the total world population of 7.6 billion, 1.2 billion people are using WhatsApp. In these 1.2 Billion people 70% of people which is estimated to be 84 million people are using WhatsApp Daily on a regular basis. It is world Second mostly used application of the world. Everyday 55 billion messages are being sent and received in WhatsApp messenger. Daily 175 Billion people are watching the WhatsApp Status. More than 100 million voice calls take place in WhatsApp on a regular basis. At last, it is considered to be as the top social media site, 55.6% of the world use this online media for connecting with each other.
These all statistics show clearly that how WhatsApp is important and why one person should incorporate the WhatsApp Business for all the business work. If this is incorporated in the business then it will give immense results to your Business and for sure your Business will excel like anything.
What are new features added to WhatsApp?
WhatsApp Sticker
Last week WhatsApp introduced a very new and advanced feature to the World’s popular messaging site WhatsApp that is the WhatsApp Stickers. It is available for both the iOS and Android users. To receive this feature you just have to update the WhatsApp using the Google Play Store or Apple App store.
Steps to use the stickers:
First is to update the Application to get the new feature.
For every conversation you do in WhatsApp you will find the emoji symbol which you have to click it.
After clicking on the emoji symbol you will get an extra option beside the GIF that is the “sticker”.
You can choose any of the stickers from the total gallery of the stickers.
Steps to add more stickers:
You will get a “+” plus icon in the stickers section click on it.
Tap on the download button which is present below all the stickers.
To get a number of stickers or custom stickers to get down and click on “Get more stickers”.
Or you can download directly from WASticker app directly for your choice of stickers.
The important thing to keep in mind is that:
First, you have to update your WhatsApp to enjoy this feature. Some of the WhatsApp versions are not supporting these stickers feature wait for sometime till the new improved version comes up. The mobiles having 2.18.329 version and more can access the stickers while lower than this version will not support the WhatsApp stickers. After you update your OS version you can use it easily.
WhatsApp Ads
WhatsApp has released another feature just some days before WhatsApp stickers, that is the WhatsApp Ads for the business. As a way of connecting to a lot of people and the Advertisement can be added to the WhatsApp status. WhatsApp story was actually the copied version of the Instagram stories and Snapchat. The WhatsApp status is just for a limited period of time that is 24 hours. This function was from past 2 years for the users but recently it gave the access to the business people to use it for the branding or advertising of their business.
(source: news4c)
The vice president of WhatsApp has earlier said that “it is a very innovative and new way to connect the users and the target customers”. It has quickly become a vast place for not only the normal people but also the business person’s and the number of users in this platform have increased enormously. Facebook the owner of WhatsApp got benefitted a lot in a short period of time.
Group Calling and Video
(source: digital trends)
Earlier this year WhatsApp introduced this feature in which you can have a group call or a group video chat with your friend, family, acquaintances. It was in the testing period for one month later the idea of Group calling and video chat was succeeded. It is allowing the users to gather together and perform the formal and informal calls with ease, making it convenient of the users to talk, those are widely spread all over the world.
Link Detector
It is most popular in the WhatsApp beta, this Android version was released in the mid of the year July 2018. It detects all the suspicious links that are being shared in the online platform. The motive is to cut down the spam, spoofing and phishing rates in the social media platform and generating more security to the people using WhatsApp. Android 2.18.221 includes this feature and identifies the suspicious links if anyone sends it and whenever it is located by the app. It usually warns the people whenever they are going to open the malicious website from the link.
Swipe Right to reply
In WhatsApp, you can swipe right to reply you don’t have to use the usual long way in which you earlier used to connect or chat with the people. This feature allows you to respond to a specific message individually or whether in a group by just swiping right.
For the Android mobiles, you have to tap and hold the message to which you want to reply and then have to swipe to right at the chat top. Then you directly enter the conversation, later type and send the text as you normally do.
While, coming for the iOS mobile, you have to tap and hold the message or the conversation you want to have and tap on the reply button, that’s it. Then you are directed to the conversation where you can chat freely.
If you want to cancel the conversation you can click the X on the top right. That’s where you end up.
These are some of the top new features that have been added to WhatsApp to increase the opportunities of the Business in the WhatsApp channel.
How to use the new WhatsApp Stickers for business?
This can be said as one of the most awaited and unexpected updates in WhatsApp. Unexpected because WhatsApp being a platform were only people used to chat with each other who are in their contacts so embedding this update in the WhatsApp is pity unexpected. Most Awaited because till now there were only minor updates in WhatsApp except the WhatsApp ADs and WhatsApp Business. So, it was believed that WhatsApp will include something good and engaging. Facebook has taken a troll and introduced the WhatsApp stickers. Most importantly the youngsters believe in sending the messages in an easier way rather than typing it all, that is where the stickers came for the rescue. Until we are into a serious conversation people like to use the stickers.
These stickers are available in the online platform. You just have to update the application in Google Play store for the Android users and Apple App store for the iOS users. It contains the featured characters which include Cuppy, Salty, Komo, Bibimbap Friends, Unchi & Rollie, Shiba Inu, The Maladroits, Koko, Hatch, Fearless and Fabulous, Banana, and Biscuit. From all these types of WhatsApp stickers, you can download the one which you like most.
you can also create your own stickers and ask people to use them. You can create amazing stickers for different festive occasions like Black Friday, Cyber Monday, Christmas. It is a brilliant idea to grab the attention of the users. Just imagine the stickers which you created are being used by people in WhatsApp to communicate with each other.
Similar to this we have also tried to create the WhatsApp stickers for one of our Indian Festival Diwali and created a lot of stickers that are related to this festival. We made different stickers using different languages present in India. The application which we created is named as Diwali WhatsApp stickers. It supports both Android and iOS. It is very simple to design but gains the attention of a lot of people towards your business.
For those who want to use our app and add different stickers to their WhatsApp conversation should follow the below steps:
Download the stickers application.
For Android, you can download and whereas on the other side you can also download it for iOS also.
Tap on the ‘+’ or the Add to WhatsApp option.
Confirm the action and then it will be added to your WhatsApp.
Follow all the mentioned points on the top the steps to use stickers.
Voila! that’s it you can find all the stickers in your WhatsApp.
The most crucial thing that should be noted is that
First, you have to update your WhatsApp to enjoy this feature. Some of the WhatsApp version is not supporting these stickers feature wait for sometime till the new improved version comes up for every mobile version.
The WhatsApp stickers are very cool and new to use so people are very excited to use it. Eventually, this is the time when you can make your mark in the market and drag the attention of a lot of people towards your business. Moreover, people, them-self are very excited to use this new feature in WhatsApp.
Maybe this your time, grab the chance and gain the attention of customers while making your mark simultaneously, so, don’t let it go!
This is the time which will help make your business to a brand.
If you face any difficulty feel free to contact us or your comment below about the problem you are facing we will revert back you. We are always there to help you!
Every morning, as soon as we wake up, we hear the alarming news about Data Security Breaches or the recent data breach that occurred or some MNC data that was breached or hacked. This is the scenario that occurs every second day. This causes a sense of insecurity in the minds of people and tends to scare them no end. People are now worried about the secured data that they provide in online media. People need to be extra cautious and extremely careful while providing their personal information and data in the digital platform.
What is data security breach?
Data Breach occurs when the personal data of a person gets accessed by some other person also known as a hacker. When the data of a person or an organisation geta accessed by these hackers without their knowledge, then the situation is referred to as data breach. The data which the hacker gets access to, is very sensitive and the personal information gets into the danger zone, when the hacker gets access to it. This threatening situation is possible in two different ways:
By the hacker personally accessing the computer or network of the user and stealing the sensitive data and files.
By the hacker, sitting at the comfort of his/her home and getting access to the target person’s computer data, or rather, by bypassing the network remotely and getting access to the desired data.
The second means i.e. by remotely having complete control over the data has become one of the most widely used techniques employed by the cyber hackers. This is one of the reasons for data breach – the data gets breached and the identity of the hackers is not known.
How data breach occur?
Below are some of the ways in which data breach occurs:
Background Research
The cyber hackers always carry out the background research and act accordingly. For any hacking to be a success, background research is mandatory. Importantly, the cyber hackers look for weaknesses or a weak link of the target person or the target company. When they find this weak link, they use it against the person or the company. In other ways, this is the strength that the cyber hackers get and they use this for data breaching.
Take Action
The cybercriminal slowly comes in contact with the users’ system or network and gains an upper hand on it. First, he/she tries to make a contact in the social media site of the user, then slowly digs into the details and gets full access to the user data. The time of the attack is not sudden, instead, it is very slow and he/she obtains the full data of the target user or the company.
Attack on Network or Social
When a hacker gets access to the company’s infrastructure, system, applications and also gets a hang of all the weakness of the company, he/she filtrates them to get access to the company completely. This is a network attack. On the other hand, social attack means tricking the employees of a particular organisation and getting all the data from him/her, like extracting information about- “How to get access to the organisation network?” This can lead to a situation wherein the employee is tricked and his/her user credentials are taken. They may even be asked to provide access to the attachments. This is a strategic malicious move, that can lead to a data breach in an indirect way.
Exfiltration
Once the hacker gets complete access to one system in the network of the organisation, he/she can easily attack the whole company’s software system and gather all the essential and confidential data. If the hacker gets all the data successfully without any hurdles, then the mission of the hacker is accomplished. The company’s data is hacked and the data breach is successful.
Few of the biggest data breaches of the decade:
Below mentioned companies faced some of the biggest data breaches of the era:
Yahoo Security Breach
In the year 2013, a lot of Yahoo accounts-approximately 3 billion were hacked. Yes, you heard it right – 3 billion Yahoo accounts were hacked. It is considered as the biggest data breach of this era. All the users, of Yahoo, were affected by this data breach. The reason behind this mishap, has not yet been found. The US government suspect Russia to be the hacker behind this breach.
eBay
On March 2014, around 145 million customers of eBay received an email to change the password or reset the password. The data breach usually includes encrypted passwords that connect directly to the personal information of the person. Like all other data breaches, the cybercriminals got access to the users to account through the stolen login credentials. The twist here is, the hackers didn’t gather the credentials from the users, whereas they got it from the employees of eBay. Thankfully, the payment option of the users was safe, as it was linked to PayPal, which needed an encrypted password for completing the transaction. So, the users were just asked to change their passwords.
Equifax Security Breach
The Credit Bureau, Equifax was breached in the year 2017, due to which 143 million Americans and many other people from different countries got affected. The unique identities of thousands of people were stolen. Data Breach in Equifax took place several months before it was announced publicly. Equifax had a vulnerable open source software “Apache Struts”, from where the hackers got easy access to the customers’ accounts.
Facebook
The recent data breach that took place was in September this year, when the world’s most used social media site, Facebook got hacked. Around 50 million Facebook accounts were hacked all over the world and 90 million people were sent emails for password resets. This was caused due to some technical glitches at Facebook’s end. Through this, hackers gained access to the private and confidential data of the users. The European Government has taken strict action against it, Facebook had to face the trial in the court and CEO of Facebook, Mark Zuckerberg had to be present in the court trials to testify himself.
Google+
The most recent one, on October 9th, Alphabet, announced that they are going to shut down Google+ soon. This was after the incidence of the data of 500,000 people being exposed. The reason here also was similar – the data got leaked because of the vulnerability in the application which made it easy to gain access for the hackers and the app developers to get into the personal data of the users and exploit it. The data actually was leaked earlier in March 2018, but it was reportedly leaked in October 2018. After a thorough check with the Google employees, it was found that the developers had no clue about it. Presently, all the user data is safe. Following this, a news came that the Google+ will soon be shut-down by Alphabet.
Social media outrages
All these kinds of data breach and the recent data breach that keep surfacing every now and then, make people worry about their valuable personal and sensitive information. People now are facing a big dilemma whether to feel secure with these digital sites or to avoid these sites.
October 16th morning-6:41 EDT: YouTube was down and the network was lost for almost two hours. Not only YouTube, Slack – a professional site for office usage got network Glitches on June 27th this year and lost its network for almost three hours, and people were not able to connect to their workplaces. Those three hours were said to be the most difficult time for the employees and the organisations.
What are all these things leading us to? Whether to believe social media or not? In my view, the data which is much sensitive and important should not be shared in any social platform. Instead, it should be kept at a place where the information would be safe. To secure your social media site, always use several options like double check while login, having security questions, connect to email and access only when scrupulously checked by you. These steps will help in making your information safe in the social media or in the digital platform.
Is Youtube down? Or is it one of those intermittent attacks on Global Breaching that surface and raise their ugly heads, one after the other on social media platforms?
Do you remember? Earlier, in the month of September, Facebook accounts were hacked – almost 50 Million accounts and 90 million people were sent the password reset email. This occurred because of a technical glitch at Facebook’s end. This made the hackers get access to the accounts 50 of million users. Now, isn’t that scary? Yes, it does raise an alarm.
After Facebook, it was Google+, wherein data related to 500,000 users were exposed. This was due to the vulnerability of the application, which allowed the app developers to have an easy access to the personal data of the users. When Alphabet found out about this and cross-checked the data exposure, it couldn’t find any substantial cause behind the accounts being hacked. Alphabet is now ready to close down Google+.
Such mishaps point towards Global Outage. Today morning, YouTube down was down. It can be even said that:
“Our social media sites are now not secure and we should be even more vigilant about it, taking utmost care of our data and personal information with the social media, and ensure proper protection against data leak.
On Wednesday morning around 6:40 a.m EDT, Google-owned Youtube – the world’s popular video sharing and video watching website by majority of net-savvy users, experienced a sudden outage. Not only YouTube, but also all the three YouTube channels-YouTube TV, YouTube Music, YouTube Kids – faced similar issues. This was not specific to a single device, in fact, it occurred on every device- Mobile, Tablet, Desktop – any and every device, in which YouTube could be accessed, was down or rather had a YouTube outage.
Morning at 6:40 a.m EDT, people started facing issues while browsing YouTube. Immediately, people started complaining about the issue with the YouTube application and started tweeting about the issue on Twitter and other social media sites, to which YouTube promptly responded:
Source: Twitter
YouTube was almost down for 2 hours due to Global Outage. People took to social media platform and informed about the issue. For this, after 2 hours YouTube came with a reply on Twitter.
Source: Twitter
The reason for this is still not known and YouTube also has not disclosed the reason that might have caused this YouTube down and sudden Global Outage. The number of reports lodged by the viewers increased at 6:40 EDT and the reports were close to about 2,224. Post this, it gradually decreased to 890 reports.
It was not limited to a particular area or country. The outage was felt all across the world. A lot of people witnessed this Global Outage and went berserk because of these uncalled for glitches in Youtube, feeling sorry for not being able to spend their time on YouTube.
All the people who accessed the YouTube in the morning, saw an error message popping up stating “Sorry, something went wrong. A team of highly trained monkeys have been dispatched to check the issue”
Source: fix.com
As soon as the Youtube Outage occurred, people took to other social media sites – Instagram, Facebook, Twitter etc., in a humorous way and started creating memes, portraying people getting worried about the YouTube content or the Videos, about the YouTubers,, and the chaotic outcome when Youtube shuts down, even temporarily. YouTube is a site that people throng to amuse and entertain themselves. People just go bonkers when it is down,YouTube is still a trending topic on Twitter and people are talking a lot about it.
Hope this issue is resolved permanently by YouTube. Also hope that the people who love YouTube with a madness and spend a lot of time browsing, and also people whose bread and butter is Youtube, don’t face such glitches in future and continue enjoying using and viewing Youtube, as happily as ever.
Have you read the breaking news?? Its crucial news for internet users. The news channel reported that global internet users might experience network connection failures as the main domain servers and its related network infrastructure will be down for some time. So, don’t worry if you face internet problem in 48 hours.
which can also be considered the world-wide web’s address book.
The organization who controls internet backend named as Internet Corporation of Assigned Names and Numbers (ICANN) is going to update the cryptographic key. This is used to protect the Domain Name System (DNS). DNS is the world-wide web’s address book. So, to update this address book, need that much time. They took these decisions to update the system to counter rising incidents of cyber-attacks.
But, you still don’t understand what is DNS and ICANN and how they work, right!! We have given some information about these for your understanding:
What is a DNS?
DNS i.e. Domain Name System is considered to be phone book of the internet. DNS is essential for well-functioning of the internet. DNS is nothing but the distributed naming system for computer, machines or any other resources connected to the internet or network. It has a long list of information along with domain names assigned to each of the participating entities.
Most of us don’t know we are actually using this every day by using and checking emails, etc. It is like a phone directory, all the information about IP address and domains are present. The directory is in number which is used to communicate between the computers.
If we enter the certain web address in the web browsers in our laptop or phones, it used this searched data to find the correct domain and internet protocol address (IP). Due to this, you are able to see the web page you actually need to see. Each and every web domain is present in this DNS directory. This is used to manage the web traffic and it helps you to redirect the corrected web page.
For example, when you type https://en.wikipedia.org , your INS i.e. internet service provider firstly look for DNS along with domain name. After finding it, it will translate into a machine-friendly language i.e. IP address such as 178.111.101.45. Finally, it will redirect your internet connection towards to your desired website.
Usually, it takes time to update DNS server on your domain name. For example, you have registered a domain name. After that, you have to update the DNS servers on your domain name. About 12-36 hours, your domain name servers would be updated worldwide and can access the information.
As you read above, information in the DNS directory isn’t located at one location on the internet. The directory is distributed around the world.
What does the ICANN need to do?
ICANN i.e. Internet Corporation for Assigned Names and Numbers is the non-profit organization formed in 1998 which helps to ensure the network’s stable and secure operation and develops policy on the Internet’s unique identifiers by maintaining the database. It’s headquartered is in Southern California. It was primarily formed by US military during the cold war to manage and maintain the Internet. Currently, it is managed by a 16-member board of directors. In that eight members are a nominating committee, other six are of its Supporting Organizations and president and CEO are appointed by the board.
The main work of the ICANN is used to keep an eye on domain name registration process and assignment of Internet Protocol (IP) addresses to Internet Service Providers (ISPs) through its Internet Assigned Numbers Authority (IANA) group. It cannot control the content on the internet and stop the spams, it is used to maintain and coordinate the Internet Protocol (IP) addresses and the Domain Name System (DNS). ICANN is formed to manage the Internet not to control it.
Another well-known work of ICANN is the assignment of domain names. The famous and well-known domain names like as .com, .org, .net, etc are controlled by ICANN. Also, authorises country code domains such as .co.uk, .co.nz, etc.
Though you can not directly register a domain name through ICANN it is carried out by ICANN authorized domain name registrars
Another more important role of ICANN is that it is the creator of the of the UDRP or ‘Uniform Dispute Resolution Policy’ that governs resolution of conflicts concerning domain name ownership. It was the first step towards modernization of the internet.
It is formed to regulate the internet and hold the stakeholder who try to control the internet. ICANN maintain the coordination of IP addresses. Currently, over 100 million domain names and 2 billion network addresses across 240 countries have been managed by ICANN.
Recent year due to technology improvement, security threats on the internet has been increased enormously. So, to improve the security measures ICANN took this step to update the encryption keys for the DNS addresses.
So, for while until the maintenance hours, the DNS and subsequently the web pages that it links to will be unavailable. Like it doesn’t even exist but only for that certain duration. Still, you can access some web page of that domain at very low speed. Though it is impossible to predict when the operators will notice this failure.
As per ICANN’s report, only 1% of the total internet users i.e. (around 30 billion people) around the world are expected to be impacted by the shutdown.
So, don’t worry too much its just 48 hours maintenance time. Thereafter you are able to use the internet at the desired speed. So, give some rest to your mobile phones and relax!! Still, you can use your internet during maintenance hours. Under maintenance doesn’t mean you won’t be unable to use the internet. That means you won’t able to see certain websites, web pages and web-based services and resources being unavailable for a certain duration of time. Things will be back to normal again once all security measures are updated.
You will be online within a few hours!!
According ICANN.org Status Report Shutdown Process initiated on OCT 11th.
Status of the KSK Rollover
The root KSK rollover occurred at 1600 UTC today, 11 October, with the publication of the root zone with serial number 2018101100. Please see the main rollover page for further information on the rollover.
1600 UTC, 12 October: In the first 24 hours after the rollover, there were very few reports of problems, and those were mostly fixed quickly.
