All the content writing tips you ever needed for your business!

All the content writing tips you ever needed for your business!

Have you ever wondered why content writing is considered to be such a big thing? Before going to the tips let me just brief you the importance of content writing. Content writing has taken the world of marketing by storm. How? I’ll tell you! I’ll also tell you how content writing would help you in your business.

Content writing for business: 

You’re a website who has just started and don’t have much of a brand recognition. What are your ways of familiarising your brand with the people? or getting more clients for your business? There are ways like having your video go viral but the chances of getting such videos, related to your business, are quite low. In this scenario, the best way to grab the attention of online fanatics is content writing. A good content writing is a direct indication of the kind of website you’re running. Higher the quality of the content higher is the chances of attracting the clients towards your business.

Content marketing Generates leads

Source: Hubspot

As you can see from the above picture how important it is for an organization to keep blogging, other than just concentrating on their own product.

Content has an incredibly strong grip on culture formation. Content writing not only helps in the free marketing for your websites, but it also brings the traffic to your website. Traffic stats are important in showing the kind of recognition you have in the world of internet and it simultaneously shows how seriously you take your business. It shows the potential clients the relevance to their field of work and how diversified you are. It is a way of convincing the hearts of the visitors and showing how good you’re at it.

Not just that, we understand how bad one needs to spend on website maintenance and for the very same reason, a good ROI is something anyone could use. The better you are, the better advertisements you attract. So let’s not delay anymore and just get to the tips how you can improve your content writing.

All the tips you needed to stand out in 2018:

Things to do:

  • Make sure the content is relevant to your website and your business.
  • Plan it out rather than just jumping on it. Find all the relevant websites that could help you in this process.
  • Take it slow, don’t rush. Understand every little situation and how the world of content writing works.
  • A good title is the one that attracts the attention of your customers. Try a catchy one!
  • A trendy topic is always the one to go for.
  • Stick to the point, don’t dwell from one direction to the other. Know your job and execute it accordingly.
  • Understand your potential customers and what they actually need.
  • Produce quality content, don’t go with all the quantity tips. If your content doesn’t have enough quantity, try to finish it with a good quality rather than going behind the quantity theory.
  • Pictures and infographics are something you should never forget to put. Infographics are an easy way for the reader to understand the story of the article.
  • Understand the statistics and work on it! Analyzing any situation shows how thorough you are and how strong you are on your point
  • Use attractive images and the most relevant ones to make it easier for the visitor to read.
  • Kill the ideas of using any foolproof methods. The more genuine and honest you are the more traffic you’re going to get
  • Always credit the websites if you’ve borrowed some information or images from them as it’s their stuff, let’s just appreciate them a little. That’s all they ask for.
  • Google has multiple ways of listing your content on top, so don’t go on searching for different tricks, rather just concentrate on what you need to do and what you’re good at and the traffic would flow on its own.
  • Content writing is one part and standing up for what you say there is another. As I said in one of the previous posts, do what you say and say only what you can actually do. No fake promises or fake content should be entertained.
  • Come up with innovative ideas, the ideas that catch the eyes of people.
  • Write in a way that even if the content is simple it still get its attention.
  • Your content might not garner enough views, likes or comments in the initial stage but sooner or later it’ll get all the hype that it deserves. Good things are never gone unseen.
  • A little humour never killed anyone, so even though if it’s a business website, you can still make some unprofessional healthy humour in order to bust off some stress.
  • Maintain your website with an impression that it’s a one-stop place for reading, and also for all the information that they need in this field.
  • Last but not the least, enjoy your work, it’ll surely reflect back on your article!

Things you need to avoid:

  • Don’t try to be so diversified that your website loses its authenticity
  • You are never supposed to write it clumsy as it’ll only keep visitors from visiting your  website
  • Blackhat methods are something to stay far away from! Don’t indulge yourself in activities like key stuffing or multiple backlinking, as it would only hamper the image you’ve been trying to create all this while.
  • Don’t forget crediting or providing the sources from where the information has been gathered, or it may lead to some serious troubles.
  • Good grammar is never a sore to the eyes, so avoid making any grammatical errors.
  • Don’t restrict yourself to few articles. Write as many articles as you can so one doesn’t have to go to any other website for further information.
  • In the process of looking for attention, don’t go and share the article everywhere, rather concentrate on one particular social website. It’ll keep you from looking desperate.

Related image

As far as my experience with the article writing goes, I think these tips would be enough for any beginner to come out with an impressive article. You might think this is a huge list, will I be able to remember all of this? Well, I went through the same phase, I collected the tips from various websites and listed them down. A momentary look at these tips would show how well you’ve improved day by day.

Once you’re done with these tips, I’d recommend you to go through the SEO (Search Engine Optimization) techniques. That’s what you need if you want to place yourself well above the rest i.e., you’ll be ranked higher in the appearance of results, when someone searches on the same topic in google.

Here’s a link if you want to learn further about SEO: How the Local SEO helps in the growth and visibility of company?

If you want a professional to handle the SEO part for you, here’s a glance as to how we could help you out in this scenario: SERVICES FOR SEARCH ENGINE OPTIMISATION

So that’s it enjoy writing!

 

 

What are the 10 websites you must know for Digital Marketing

What are the 10 websites you must know for Digital Marketing

You must have heard of digital marketing. Though it’s like a tiny thing, you don’t understand the real depth of it until you tend to get into this. Digital marketing is one of the top requirements before establishing any business. Any business needs marketing and out of all sources of marketing, digital marketing is the most important one. Why? Because people are more connected through the internet than by the calls or television. Hence, in the current generation, it’s quite important to have a sound knowledge of digital marketing, if you ever want to be an entrepreneur. Unless the business is a monopoly and has already been established well, it always needs marketing.

Let me take you through some of the websites, that’d help you in building a good future in digital marketing. These websites are not just to help you with your basics, but to also to help you get a strong position in the world of digital marketing.

1) Neil Patel’s Blog:

If you tried looking for some information on digital marketing or SEO(Search Engine Optimization), on youtube or elsewhere, then you must have come across this man. He’s like a basic book for everyone who needs to learn digital marketing. This website would also tell you how to use different techniques to bring in more traffic to your website. More traffic means more trust and any company would be glad to do a business with you.

2) HubSpot:

It is one website that one needs to come after they’ve developed their product and are ready to launch it into the market. HubSpot offers some of the best software for you to utilize as your marketing source. It also helps with the customer service applications for your website, so it’d be easier for your customers to communicate and interact with you.

Not just this, they even offer you different blogs and guides for you to go through. This will help you in understanding how the world of marketing works. If you’re not interested in their applications and software, you can just skip right to the part where a lot of information on Digital Marketing is provided.

3) Google Inside AdWords

If you want to understand the thought process of your potential customers then this is for you. Google AdWords provides you with all the information that you need under one roof. It has the analysis of everything you need to know. If you have enough patience, you can understand everything that is to know to attract the right customer at the right time.

All the analysis has been given for making it easier for you to attract whoever you want too. Understanding the analysis isn’t a hard thing either. So do visit this once you’re done understanding the basics, as this would help you in understanding the mindset, customers have.

 

4) Content Marketing Institute:

Content marketing institute is a one-stop institute for all your content marketing tips. You can read various blogs on this that’d tell you how to go about content writing. Don’t underestimate the power of content writing as content writing is remarked as the most important factor in driving businesses to the company. When you write proper contents, people often start reading and sharing it. Once it’s liked by all, it’d bring more and more traffic to the website. Traffic increases the trust rate of any website. More the traffic, more is the trust generated for your website. Trust is all one needs to maintain the business.

This is the prime reason why many websites go bonkers for content writing. Hence, if you need to make your website famous, you need to learn to blog well and attract the required customers.

5) Four Dots:

Four dots is more of a website analyzer. It analyzes your website and gives your website a rating. This helps people identify the things they are lacking in. Then, the website developers are supposed to work on this as this would lead to a  better website rank. Better the website rank, better is the position on google search and traffic. This will help in getting a good number of audience to your website.

6) Buffer:

Digital marketing is not just about the blogs, but also about how you represent yourself in social media matters. Social media is one platform where you can go and publicize your product and if it’s done the right away, it’s going to spread like a rapid-fire and turn your product into an overnight success. That’s the power of social media. So never take the marketing in social media for granted and do visit this site, if you want further help or information on how to go about this. You can also analyze the results on how and from where the traffic is generated.

7) Tech Crunch:

The one-stop destination for all the information on various trending things that can push your website to the desired state. This website offers information and service on various things like Startups Apps Gadgets Events and videos related to the same. Ample of new and updated articles are written such that if you manage to follow these, you’d understand every page you need to in the field of digital marketing.

8) The Moz Blog:

If there’s another place like Tech Crunch where you can find the information to all the important things that you’d like to have for the information on how to maintain a website, then this is it. You don’t have to wait for a long time before you can get your hands on some good content and start developing your blog if you refer to this. This blog gives you information on how to maintain your website’s traffic and when and where to look for all the information you need.

9) Your Story:

One website, that is different from these all others and the one you need desperately to guide you right. It’s well said that failure is the road to success and experience is all one needs to make his/her mark. Similar is the thing with this, your story provides all that is necessary for an entrepreneur, which is about all other entrepreneur’s stories. These stories tell us the make and break of a company or an industry. All the experience these people have gained all through these years will be put in front of you with a click. What else could you ask for? Read multiple stories and take all the precautions those people failed to take.

10)Quick Sprout:

For latest and more innovative ways to drive traffic to your website, this is the right website for you. Quick Sprout is known to have one of the best ideas and tricks one needs to make sure enough traffic is generated for your website. Go through the blog of this site and you’ll understand why I said what I said.

Image result for thinking

Credits: Public Domain Pictures

Note:

These are just a few websites that you need to visit on a regular basis, to make yourself a better digital marketer. Reading all these one after the other might get you bored or might not give you a full scope of the real world scenario. So, in such cases, I’d suggest you follow few of these famous bloggers who are known experts in digital marketing.

1) Gary Vaynerchuk
2) Seth Godin
3) Neil Patel
4) Marketing land

Other than following these coveted experts, you can also follow these communities to have your doubts cleared on a regular basis and for ideas sharing among the other digital marketing aspirants.

1) GrowthHackers – Premier Growth Community
2) Inbound.org

All these information are for the learners. If you’d like an easy way to get all these done for you, then do visit our homepage and we’ll help you with all this in no time. Visit here.

What’s new in digital marketing in 2018? Things you can’t miss

What’s new in digital marketing in 2018? Things you can’t miss

Digital Marketing Trends in 2018

1) Content

SEO:

How do you make your website famous? By rushing on to the top of the google search, whenever someone tries to search for anything related to your field. This is not going to happen unless you learn every little trick of SEO.

SEO(Search Engine Optimization) is a process wherein people tend to extend their reach towards the readers in order to grab their attention. When a content is written, one needs to make sure that the content has all that it takes to enlighten the reader. The reader must be able to easily find whatever he needs and should be directed to the appropriate links if the whole data can’t be written under the same content. Let’s dig a little deeper and learn how the search engines operate because if you need to learn the tricks you need to know its every root as well as possible.

What Actually Works for Driving Traffic from Search Engines?

You’re not alien to the fact that the most used search engine is Google. To be honest some of us don’t even know if any else search engine exists. Such is the reign of Google in the search engine field. Every search engine has a different way of positioning its websites on top. The better your keywords and other SEO tactics are the more the chances.

Doesn’t matter which search engine you use, search results are dynamic and they go on changing on a continuous basis. Google keeps on updating its methods of ranking its website. So with such dynamic process, one should never rely on any SEO software as the change is quite difficult to predict.

So how does this work? How do you think Google determines which pages to show in response to whatever users look for? How do you get this traffic that is of utmost importance towards you?

Google’s algorithm is extremely complex, and I’ll share some links for anyone looking to dive deeper into how Google ranks sites at the end of this section, but at an extremely high level:

Google basically looks for the high quality with a good amount of content that meets the requirements of the user. They determine relevance by “crawling” (or reading) your website’s content and evaluating (algorithmically) whether that content is relevant to what the searcher is looking for, mostly based on the keywords it contains.

There are numerous ways in which Google determines which website to rank first, but most of all it looks up how many websites take your website’s link as reference. To put it extremely simply: If the only sites that link to your blue widget site are blogs that no one else on the Web has linked to, and my blue widget site gets links from trusted places that are linked to frequently, like CNN.com, my site will be more trusted (and assumed to be higher quality) than yours.

Increasingly, additional elements are being weighed by Google’s algorithm to determine where your site will rank, such as: How often do users come to your sites, how engaged can you keep your readers, are they visiting any other website for further information or are they satisfied with what they find on your page. Your site’s loading speed and “mobile friendliness”

How unique is your content and how determined are you in providing a diverse kind of articles for the enlightenment of your customers? Every little thing matters in SEO. So to make it simple, being honest and humble towards your readers would be the best bet for you to receive the number of readers.

Source: https://www.wordstream.com/blog/ws/2015/04/30/seo-basics

Links you can refer for further knowledge:

Honest SEO

https://computer.howstuffworks.com/search-engine-optimization.htm

In order to rank higher, you can follow tips from different websites as each website provides different innovative ways, I’ll be attaching a few of them at the end of this paragraph. Let me tell you some of the very basic things that every website is going to tell you. Make sure the keywords are entered right. You need to know the most frequent searches. Provide links to other websites if you think they have explained it better or have a different mode of explanation. Content sharing is always helpful. If you’re good enough in finding the source of the website. That is a different way in which people would love to visit your website as you’d be good not in just providing the content but also directing the readers towards the pages where you can find a better explanation.

Make sure to not go with the black hat tricks and stick to your ethics. Using black hat techniques will not only lead you to lose your potential customers but would also have your contents at risk. The key things to follow in SEO are mentioned below:

1) Follow the trends and stay updated all the time
2) Attract customers by showing the kind of exposure you have on what you do.
3) Be ethical and don’t follow black hat tricks like backlinking or keyword stuffing.
4) Make sure when the readers read your content they don’t have to find anything else out of your page.

Infographics:

Infographics are the most feasible and easy way to express some good information. People get attracted to the brighter version of explanation and they tend to understand the pictorial representation when compared to the usual generic typed information. So putting the norms of cliched text aside try and decorate your content with some efficient and easy to understand infographics so that as soon as a reader enters your website he gets a vibe of interest because as long as the vibes in a website are positive, people learn better. It is a known fact that pictures are way better modes of information understanding.

There’s a wonderful theory behind the same. Whenever you read something the chances of you understanding and retaining in your hand is relatively very lower when compared to a situation where someone explains you a story. Our imagination skills work far better when it comes to storytelling or understanding something through pictures. Hence, if you inculcate the habit of using infographics in your pictures, you tend to attract a number of customers as it makes easy for them to understand whatever you’re trying to sell.

According to research compiled by 3M, the corporation behind Post-it Notes, visuals are processed 60,000 times faster than text, which means you can paint a picture for your audience much faster with an actual picture. It’s no surprise then that HubSpot’s social media scientist Dan Zarrella found tweets with images are 94% more likely to be retweeted than tweets without.

Source: https://www.fastcompany.com/3035856/why-were-more-likely-to-remember-content-with-images-and-video-infogr

Some of the tools through which you can create infographics are: Canva, Edrawsoft, and Venngage

Have you ever observed how your eyes are directly attracted when some funny face or other funny picture comes in front of you? Let us put 3-4 pictures in front of you. One with a written content, next with infographics and third with an image attached immediately above? I’m sure your eyes would dwell first on the image attached here. It’s human eyes’ basic tendency of finding the things that provide delight to their eyes or something which enlightens their mood.

When the emotion is already expressed it only takes your reading skills as you already understand the situation by the things present in the picture. This is something that hasn’t been used much because of the impression that it doesn’t sound very professional. But has proved to have some really good result, reason? Ask yourself which one would you be delighted to read?

So in this generation of informal knowledge transfer, I personally prefer even a business website to be as informal as needed. At the end of the day, a website has to publish some brain soothing things too in order to have a better reach towards all genres of their customers.

Pictorial Representation:

Unlike the points mentioned above, if you aren’t able to brainstorm a good idea or a good infographic picture to help you with the pictorial part, you could just put up some relevant picture that shows the exact similar situation and make sure that the picture represents the content and its information in the best possible way.

b) Social Media

Live video and stories:

Image result for instagram live stories
Credits: Wired

This is the first most important part of this year’s marketing trend. Just a couple of minutes on live video would grab millions of fan’s attention and occasional things like these tend to stack up in our brains for a long time. You don’t need to pay huge amounts of money to the celebrities as this could just be done by them sitting right at home. You can also use the fame of insta-celebrities, one moment of their time could grab you some great number of viewers or customers. Scroll down to the next point to read further about this.

Influenced marketing:

Image result for instagram celebrity marketing selling jazzypooo
Credits: Jazmine Garcia

Source: https://stories.buffer.com/the-simple-guide-to-monetizing-instagram-c2b0bab3c242

Just as mentioned earlier, the same way in the picture above you can see this insta-celebrity Jazmine Garcia posing with a product that she has been paid to promote, this is how small or medium scale industries could go about if they really want to increase the reach of their products.

Multiple people around the world who basically are famous on social media tend to use their fame as an opportunity and promote market of various products. These people have some really good potential followers and would charge way times lesser than the celebrities. So your product reach will be high and similarly, you would get to spend a relatively very low amount.

Youtube:

Youtube is the second most used search engine after Google and you know how many of us tend to visit the website on a daily basis. These days whenever someone hears about anything, all they do is go to youtube rather than Google, because it’s no hidden fact that video explanations are less stressful, less time consuming and easy to understand. You can just post your advertisement before the video begins. People have no better option than to go through these videos to get into the part they actually came for as there is no possibility of forwarding them. This might seem like a force-feeding but people are so addicted to youtube that they don’t even care about it. Youtube is not going to go extinct any time sooner, hence youtube ads are another better way of attracting and letting the potential consumer or client learn about your business.

c) Giveaways:

Who wouldn’t enjoy some free stuff? People go and create multiple accounts if there’s a possibility of earning even as low as a 20 rs when there’s a signup bonus. If the amount is large you can still garner a lot of popularity. So rather than spending millions on celebrities, you would rather just use different ways of attracting the consumers towards you by offering them so giveaways.

Let me give you a strategy for the same. Ask people to like and share your Facebook page wherein you sell your products or do your business and let them know that first certain number of customers would be awarded a certain amount. That’d attract some good number of customers and users to your page and in order to keep the customers from unliking the page, offer them a scheme of a certain number of lucky people winning gifts in the form of cash or products.

The basic things to keep in mind before you implement all these things:

1) Do what you say, say what you do, because any business is always all about trust. Until you prove your efficiency no one’s going to invest in you.
2) Be ethical and honest. This might lead to a slow growth but eventually, this would lead to a great respect in the society and respected people are always chosen first.
3) Be a critic, yes, but choose not to be something that spreads hate or negativity. Treat every single person even if a client or not with all due respect. You will be returned the favor one way or the other.
4) Don’t let them see you like you’re all about business.
5) Concern for the customer’s or reader’s need should be your first priority.
6) Empathize more, know about your circle and reach of your customers a bit more

Highlights & Keynotes revealed in the Google IO 2018?

Highlights & Keynotes revealed in the Google IO 2018?

Google recently conducted its annual I/O developer conference in Shoreline Amphitheatre, Mountain View, California, United States. It was one of the most awaited and bigger conferences of the year so far. In the Google conference every year Google tells about its efforts to reach where it is and what are the new technologies and advancement they have brought with respect to the previous year and its efforts to push the consumer technology beyond the boundaries.

In Google, I/O 2018 conference the star of the show was of course Artificial Intelligence or AI and even the Google Assistant was one of the central parts of the conference. The new and updated version of the Android P that is used in Google Pixel mobiles was also made available to watch and was made available to people who want in their Google Pixel mobiles or the developers. And Google covered all the important advancement that is being done in the technologies, Android version, new things introduced and everything.

Below are the announcement and advancement that is being made by and told by Google in the Google I/O conference 2018:

  • ASSISTANT FOR HANDLING THE CALLS IN GOOGLE DUPLEX
    Making calls and booking reservations, giving appointments have become easier now with the more advanced and more smarter and natural sounding voice of the Google assistant. It can easily handle all your business calls and to and fro question and answer conversations easily it can even handle your calls like when you hate to make a call when your reservation is not confirmed Google assistant makes a call on behalf of you.
    As Google started explaining everything about Google Duplex and two calls one by the Google Assistant and the other the Human call. Both were very similar and it was difficult to identify who was human and who was not and between both only one was the real human.
    The most interesting thing about the Google Duplex was that it included “hmm” “umm“ when someone on the other side of call replied “okay. Give me one second”. And even had “uhh” behaving like it’s thinking about the answer. It was even able to answer all the twisted and turned questions and the answer that was seemed to be very natural. And it was very much unbelievable for any person to identify who is human. Even sometimes the human mess up the things but Google Duplex talk the right answer and never mess up.
  • SELF DRIVING WAYMO JAGUARS I-PACE
    These cars are very important for the future generation and are required a lot in the future as this is the driverless or self-driving car. The working and all was shown in person to the people present in the conference. And it was even illustrated that in the coming years more than 20,000 cars would be on the roads. At present, it was being used in a taxi with no drivers on the driver’s seat. The Waymo taxi service company announced to launch this service in Phoenix, Arizona by the end of this year. The people can avail this car easily with no drivers and can travel to the local destination.
  • SMART COMPOSE INTRODUCED IN GMAIL
    There has been a lot of changes in the Gmail this year than the 14 years. It is using artificial intelligence or AI to make the Gmail experience even better. The main feature of the smart compose is that it by using the Machine Language it would help to create and complete the sentence in the emails automatically. As similar to that one in the mobile phone which predicts the word for you whereas in here it composes the whole sentence. As Google contains a whole lot of your data, day to day things and all, it became smart enough to show you the right autocorrect sentences.
  • GOOGLE MAPS ADVANCEMENT
    The biggest savior of this century for the busy people is the Google Maps which shows the people the route which is having less traffic and you can reach the destination early, which initially means it shows the people short-cuts and not so busy routes to reach the destination. It helps a lot to the people who are new to any place and want to get somewhere which initially becomes a savior for them. But that’s not it Google has updated this Google Map feature and made the best out of it.
    And one of the important flaws of the Google Maps is that you never know where the blue dot is going to or pointing to. This problem has been solved Google has made it easy. Now you can directly point your mobile to the street and the view if the street and the direction would be flashed on your mobile with the right direction to your destination. A demo on this advancement was given in the conference but when this thing will be implemented in the present Google Maps is unknowns still now.
  • ADVANCED ANDROID P BETA
    Android P beta has become very much accessible, and it is accessible not only in the Google Pixel mobile but also in 7 different mobiles which also includes Nokia, OnePlus.
    The Android P beta is accessible in all the Google phones starting from Google Pixel, Google Pixel 2, Google Pixel XL and Google Pixel 2XL. Whereas this android version is not available in the Nexus 5x and Nexus 6p.
    Other than the Google mobile phones it is also available in the other brand of mobiles or the third party mobile phones that are available in the market which are mentioned below:

    • Essential phone
    • Nokia 7 plus
    • Xperia XZ2
    • Xiaomi Mi Mix 2S
    • Vivo X21
    • Oppo R15 Pro
    • OnePlus 6

    The saddest part of this is that it is only limited to certain devices only. Every smartphone out there won’t be getting access to it. After the testing and seeding of this Android version making it more efficient to use by the customers, it will be launched by the end of August.

    Android P is very much efficient than the Android version of oreo. The battery has become very much adaptive and battery conserving has become much more efficient than the previous versions of the android. And the app wake-ups have been reduced to 30% in which the operating system fore-predicts the apps that are being not used in a day and reduces the waking up of this type of apps.

    Adaptive brightness with your preference to change it. Google has introduced it as even if having the brightness adjusting mode people use the manual way to adjusting the brightness. Google has modified this and made the brightness be accessible according to the personal preference of the users.

    One more important features are the App action in which in the afternoon you may be searching for the movie tickets in BookMyShow. And in the evening you forget about your evening routine then Google will ping you and alert you to the evening workout with different and effective workout sessions.

    Developers coming up with new apps can keep the parts of their app in the different operating system which is called as the app slice. If you want to search something like MakeMyTrip and you get a drop-down button with only home and work including the prices beside it. If you are searching the “Goa” and get some pictures from Gallery that are recent. And this technology would be advanced in the near future making it accessible for videos and checking-in in hotels.

  • IMPROVEMENT IN NAVIGATION
    The navigation system in the new Android P enabled smartphones have been made easy and clean in order to make the multitasking process very easy to understand. And has replaced the home and recent buttons with a horizontal bar. To bring everything out there in the single screen only Google has implemented this technique.
    It has a swipe up screen which when swiped up can see the excessively used app and the recently opened apps or the pages and in addition when swiped twice you can see all the apps present. This has made the work of the users very easy and accessible easily and can have everything readily available in one gesture.
  • SIMPLIFIED VOLUME AND SCREEN ROTATION
    The smallest change yet but one of the exciting one. The volume keys which are usually used to be on the outside of the mobile and where the hardware buttons. Whenever you want to play any video and turn the volume button low and high and later find out the ringer to be silent or to very very loud. This usually happens a lot with the people. To omit this problem Google has made the media volume on the phone itself on the screen right side where usually the volume keys are meant to be. Where you can manually set the volume by increasing or decreasing and with a bell icon above to turn on and off the ringer.
  • HOW TO USE AND MINIMIZE THE USE OF ANDROID P?
    Google has introduced a dashboard in Android P where you can find all the details of every single minute of yours like how and where you spent your time on which site or page or app. For example how much time you spent on facebook from the phone and from desktop not only facebook every other site you are using.
    You will be getting all the details of the time spent by you on the internet. This can help the people using it cut it down and minimize the usage it is something like the self-imposed limits on the social sites.
  • SMART DISPLAYS BY GOOGLE
    In reply to Amazon Echo Alexa, Google has started with the excellent and very nice smart speakers and touted screens. It is implemented with the Google assistant and smart displays. Not only that Lenovo Smart Display, LG, Sony, JBL are working for hand on with Google to deliver the best Google smart display. Which is anticipated to be released in the month of July.
  • JBL LINK BAR
    Google has promised to implement the Google Assistant and remote free Android TV build on in it. Google assistant will be infused in the soundbar with 4 way HDMI 4k passthrough in the soundbar and would go on for a very slim and handy profile. And it is yet to be implemented in the real model.
  • INTERFACING OF GOOGLE ASSISTANT
    The Google Assistant would be taking in the form of the visual experience when you swipe for the Assistant. Every day it comes up to you with the reminders, notes, directions saved or day to day ways or having the interactions Google Assistant. It’s something like Google is renewed with all the specialties that are required to simplify the work of the user mostly the business persons. Which is most probably estimated to be released in July or August this year.
  • WEARABLE OS
    The wearable devices like the watches will be having the inbuilt Google I/O Assistant which would be helping the users in all the ways just by being on the wrist.
    If you are in the airport and want to the next flight or the whole schedule that is where the Google smart wristband becomes very useful with all the available things on your wrist that too a voice guiding you. Not only that you can switch on your A.C without the use of the remote and make your LG vacuum cleaner work just by commanding to Google Assistant on your wrist.
  • REFURBISHED GOOGLE NEWS
    The new refurbished Google news is somewhat maintaining the site similar to Apple News like designs making it a bit easy for the user to access to the important updates and news and is broken down into two different parts as the newscast and the Google call briefings. And even provides you the links to the source which helps you to subscribe easily.
    Machine language is the base of this updated Google news, as its main aim is to provide people the original and quality and time to time news. The smarter of Google News version will show the most relevant news and goes down likewise and will be updated on every Android phone within the week.
  • DIFFERENT VOICES FOR GOOGLE ASSISTANT
    Google nailed it with coming up with 6 different voice and accents and even with the voice of the celebrities.
    For example, the musician John Legend has also lent his voice for the Google assistant you will be hearing it soon in your mobiles, headphones, wristband, smart displays etc.
    Not only him there are other 5 celebrities who have to lend their voice to Google assistant which will be coming in front of you by the end of this year.
  • SPECIALLY ABLED PEOPLE ALSO GET BENEFITTED
    Not only the common people but also the specially abled people are being benefited with the new Google I/O advancements. Google has used the Machine Language to make the display captioning even more effective while two people are talking. It would help the hearing-impaired people by separating the relevant words and information and even identifies the different people voices and separates accordingly.
    For future, it is thinking to build up a Gboard with the Morse code for the specially abled peoples.
  • IMPROVED GOOGLE LENS
    Google has improvised its lens with the inbuilt object recognizing software used in the camera lens. Which will be made available in all the new phones coming not only in the Google mobiles. It is aiming to target all the smartphones out there. Artificial intelligence has been used which will lead to Google assistant if you click once and will lead to Google lens if you click twice.
    The work beyond this is yet to be done and will be in front of the users soon.

REFERENCES:
https://www.techradar.com/news/google-io-2018
https://blog.google/products/assistant/io18/
http://bgr.com/2018/05/09/google-i-o-2018-recap-top-10-biggest-announcements/

What are the Jobs in Vizag for freshers?

What are the Jobs in Vizag for freshers?

Visakhapatnam or shortly called Vizag is known as “The City of Destiny.” It is a wonderful city residing beside the coast of the sea “The Bay of Bengal.” So, it is one of the primary active ports of India. After the division of Andhra Pradesh and Telangana in the year, 2014 Vizag has become one of the major hubs for industries, companies, software services, and sarkari naukari’s.

A lot of companies want to establish their firms in Vizag which will automatically create a lot of jobs in Visakhapatnam for freshers. As, it has one of the most active port, easy for road transportation and rail transportation making the city best for any company to set up its branch.

There are a lot of companies irrespective of which sector they are, who are interested in establishing their branches in Visakhapatnam due to its excellent connectivity, cosmopolitan city status. After division, everyone is mainly aiming to Vizag whether it’s the jobseekers or the job providing companies.

More than 100 companies have been established in Visakhapatnam. Here, more than half are the IT companies, and other companies include ITES, mechanical, chemical, government jobs, naval services etc. All these create a lot of opportunities for jobs in Visakhapatnam for fresher and jobs for experienced both irrespective of what is their qualification.

What are the software jobs in Vizag for freshers?

There are new ventures coming up in Vizag will create a total of 5000 jobs in Visakhapatnam for freshers and jobs for experienced both. On the other hand, one of the most renowned investment banks Franklin Templeton has recently started a branch in Vizag in Fintech tower with an investment of Rs 450 crore. A tremendous and high-ended job in Visakhapatnam for freshers and jobs for experienced will be available for more than 2500 people.

Jobs fro freshers in visakhapatnam

The IT companies like Wipro SEZ, jobs in tech Mahindra Vizag, Miracle, Cyient, Softscripts, Symbiosis, Conduent already have their branches in Vizag. While providing a lot of jobs in Visakhapatnam for freshers. Nevertheless, people are very eager to get jobs in Tech Mahindra Vizag, Symbiosis company in Vizag.

Not only these big and renowned companies even there are a lot of startups companies who do big and great in their field. These are no way less than the big companies which also add up to jobs in Vizag. Whereas, companies like Amzur, Digipub Apex, ID Analytics, Avya Inventrax, Clove Technologies etc. All have come up very successfully and are creating more than 1000 opportunities for jobs in Visakhapatnam for freshers in the software field.

What are new software companies coming to Vizag?

Vizag is like a brand name these days; it is so famous that the companies like Conduent a $6 billion US company has set upped its branch here. Not only Conduent, but even ANSR consulting of Lalit Ahuja has also been set up in the Fintech Valley Vizag and invested a total of Rs 1000 crore with MoUs. So that they can build all the facilities required for their companies on the 10 acres of land allotted to them.

One of the most critical and significant projects started by the Government of Andhra Pradesh that is the constructed as Millennium Towers in Rushikonda Vizag, This towers would be a sea facing tower and will create a lot of jobs in Visakhapatnam for freshers. However, the building would be a 2,00,000 sq. ft. of built-up space and 1,50,000 sq. ft for the parking area. The tower would be a cyclone resistant and build up with all the smart security systems. This tower moreover promotes startup companies and technological, financial companies.

software jobs in Vizag

All the software companies using technologies which are new, cloud computing services, cybersecurity, digital marketing, IoT based companies are preferred more. Companies like this require fresh mind and skilled persons to work with them which will ultimately create a massive amount of jobs vacancies for freshers in Visakhapatnam and as well as for experienced. For sure will generate more 2000 local job opportunities.

These all companies and even the Government of Andhra Pradesh is giving importance to Cloud computing services, Blockchain courses, Machine Learning, Artificial Intelligence. As these are those technologies which help a city to become even smarter and increase the technological value of the town and helps the city to grow more. Knowing all these services will help any person grab the job in IT sector.

Opportunities for Digital marketing in Visakhapatnam

Eventually, the Local Digital marketing companies are emerging a lot in Vizag. Digital marketing or Online marketing basically means marketing your business or company on the digital platform. Mainly on the internet or in the online media, which reaches a lot of people through online media like mobile phones, tablets, laptops through social platforms and all. Eventually, this grabs the attention of a lot of people to your online campaigns.

There are a lot of companies on this platform like Softscripts, Macs of Technologies, Rinix web, Core Logic Technologies etc. Which provide good services and hire a good amount of people in their company having fine knowledge in digital marketing.

What are the job opportunities in other sectors?

Other than Software and digital marketing jobs in Visakhapatnam there are other jobs according to your profiles. Below we mention all the sectors and the job opportunities in this:

Part-time jobs in Vizag

As being one of the smart cities of India, Visakhapatnam is taken over by digitalization. So, there is an increase in part-time bpo jobs in Vizag. Which is giving a lot of job opportunity for everyone but basically to students who manage their studies and work simultaneously!

There are hundreds of job vacancies in Vizag for the people who want to do part-time jobs in Vizag. This jobs primarily includes part-time bpo jobs in Vizag, jobs as a data analyst, or jobs in data entry, part-time jobs in BPOs, etc., home base online jobs of Data entry, etc.

Other than IT sector, there are a lot of job opportunities in other industries like ITES BPO, civil, mechanical industries, the pharmaceutical company, and most importantly Government jobs etc. There are a lot of companies present in Vizag which creates employment for a large number of people. As being one of the smart cities in India, it is very much important for a city to be sustainable, connected and should have jobs in Visakhapatnam for freshers for all.

Jobs in Government sectors in Vizag

Government Jobs or Sarkari Naukri’s are something which maximum Indian want to have. Sarkari Naukri’s or Jobs in Government sector don’t only give jobs to mechanical or electrical background people there are jobs in Government for everyone who is a high school passed out. Indian Railway has recently released a lot of posts and vacancies to fill in Railways and qualification they require is 10th pass or ITI or equivalent educational qualification. Recently, the RRB Group D results also got released, providing job opportunities to a lot of people.

Similarly, BHEL has launched a lot of jobs for engineers, jobs in Visakhapatnam for freshers etc. It has launched a lot of posts in thousands in every sector. Starting from different positions that include: medical professionals with qualification MBBS. Digging deep there are different posts as trainee engineers with a Bachelor’s in mechanical or electrical; vacancies are there for trade apprentices having SSC as the qualification. Sarkari Naukri or Government jobs in Visakhapatnam for freshers only require qualification of 10th (SSC) or ITI or equivalent qualification.

In the same way, the Vizag steel plant has also launched a recruitment process for different posts in every sector. Starting from some jobs as HR and Marketing with qualification as an MBA. Then a few posts as trainee engineers with a Bachelor’s in mechanical, metallurgy, and electrical, there are vacancies for junior trainees with a qualification of SSC and ITI. Vacancies in field assistant trainee with a skill of only 10th/ SSC, and hundred’s of jobs are there for the post of junior trainees. While with some posts in mechanical, some posts in electrical, and some posts in metallurgy and having a mandatory qualification of 10th/ SSC + ITI/ Diploma.

Jobs in Vizag Naval Dock

Naval Dockyard Visakhapatnam has declared recruiting for different departments in port starting from computer fitter, to engine fitter, to machinist etc. and having a qualification on 10th/SSC only. These are only some jobs in Government industries in Vizag instead there are a lot of Government industries in Vizag like SAIL, NARL, HSL, APFD etc. Whose job qualification starts from 10th/SSC passed.

naval dock jobs in Visakhapatnam

There are a lot of industries set upped in Vizag by due to the easy access to Visakhapatnam port. Nevertheless, there are a lot of Government established companies in Vizag who have a huge requirement for mechanical, electrical sectors in the industry. The industries like Vizag steel plant, BHEL, NTPC, NMDC, Jindal Steel and Power, Indian Railways etc.

Every year they have a job vacancy for mechanical and electrical people. This creates a lot of job vacancies not only for graduates but also for people who did a Diploma with the same background. These job vacancies are very high, and industries require a lot of people creating excellent job opportunities for anyone. Not only in the government sector there are a lot of companies in private who have job vacancies in the mechanical and electrical background for graduates and diploma holders. The jobs in Visakhapatnam for freshers and jobs for experienced have been increasing day by day in Visakhapatnam.

Jobs in Banking sectors

In Visakhapatnam, a lot of Government and private banks have been established which is helping in creating a lot of jobs in Visakhapatnam for freshers and jobs for experienced. Recently the banks like SBI bank has released job vacancies for the post of Cadre officers with the qualification of MBA, CA, LLB. HDFC bank has released vacancies in multi-position with graduation as the highest qualification required.

bank jobs in Vizag

Andhra Grameena Bank has released positions for Office attendants with 8th as the highest qualification. Vijaya Bank has launched vacancies for the post of managers and clerks. There are posts for managers with a requirement of CA, LLB or any equivalent graduation and few posts for clerks with a skill of 12th. Similarly, there are a lot of banks and a lot of jobs in Visakhapatnam for freshers in the banking sector.

As Vizag has become one of the biggest hubs for the companies a lot of people are shifting here. So the demand for places, companies, houses, educational buildings etc. are also increasing. However, all this has created a massive leap in the requirement of people in construction or civil business! There is a huge requirement of people from civil or construction background.

Jobs for the Civil engineers

The companies like Larsen and Toubro Ltd, Indiabulls Pvt. Ltd, Navayuga Engineering Co. Ltd., KSR Developers Pvt. Ltd. etc. are some of the companies who are among the leading construction companies in Vizag. There are more than 100 construction companies in Vizag. Jobs for the Civil people are more than that and this is the major place for any civil graduate to get jobs in Visakhapatnam for freshers.

Larsen and Toubro Ltd. have released some vacancies for different posts for the senior engineer, assistant manager, construction manager etc. All have the qualification of Bachelors of Civil engineering and Architecture. Jobs in civil for freshers and jobs for experienced are huge in number if people want to get into their core field.

Jobs in Vizag for Pharmaceutical companies

Another most important industry that has been booming like anything in Vizag is the Pharmaceutical companies. The renowned companies like Lupin, Aurobindo Pharma Ltd., Ranbaxy Laboratories Ltd., Cipla Ltd., Dr. Reddy’s Lab. All these are some of the best Pharmaceutical companies established in Visakhapatnam, which create a lot of jobs in Vizag.

They create a lot of employment and jobs in Vizag for freshers and jobs in Vizag for experienced. There are fresh recruitments going on in Aurobindo Pharma having vacancies for different posts like in IPQA activities, QA activities, Process feasibility etc. Initially, there are also vacancies for different posts in Cipla Ltd. with graduation as the qualification. Companies like these have more 15,000 employees and they go on recruiting more and search for more fresh minds.

Part-time BPO jobs in Vizag

While there are a lot of companies for the people who want part-time bpo jobs in Vizag. Most of the BPO jobs in Vizag doesn’t require graduation as the qualification they only need high school studies as the highest qualification. The companies like Concentrix, Patra India Pvt. Ltd., WNS Global Services, Venture Offshore Infomatrix Pvt. Ltd. so on. These are some of the companies who check your knowledge and language, not your qualification. Concentrix Vizag is expanding its business and is targeting to hire a lot more than a thousand employees they are providing jobs in Visakhapatnam for freshers and jobs for experienced both. These companies hire people in a bulk and provide jobs in Visakhapatnam for freshers quite often.

CONCLUSION

Above all these, you can find any kind of jobs in Visakhapatnam for freshers, starting from job for accountants, to jobs in teaching, to jobs like data entry, to jobs as a trainer, to job in software. You can find any type of jobs in Vizag. But you should be careful from the people who assure you to give jobs instead take money from you and provide you with nothing and leave you in the middle of nowhere.

There are a lot of consultancy services in Vizag who promise to give you job take money in return and will never turn up to you. So, you have to be very careful with these kinds of people. Vizag is considered as one of the fastest growing city in India. That has all the facilities that a common man require that in an updated and trending way.

This has attracted a lot of companies to establish their company branches over here. Which is creating hype in the market in creating job opportunities to people in every sector irrespective of what their qualification is. Migrating to this city in the searches has been increasing year by year. This created a great advantage for people as well the companies.

Local SEO: How it will help your company grow?

Local SEO: How it will help your company grow?

Local SEO basically means targeting the audience in the local platform. It is one of the most trending things nowadays and the most effective way to promote your business on the local platform. 46% searches done on the internet are the local searches and the percentages are increasing every year. And an online business should always have a local SEO or else it would miss a great amount of traffic on the local platform. It is the optimization of the businesses in the local online platform you that you can be found easily on the local platform. Having your audience nearby you is a big plus point for your business.

Websites not only give attention to local audiences even as it connects to the audiences internationally. It would be an undeniable journey for anyone or business to begin their local SEO journey with an optimized on-page and off-page strategies for SEO.

WHAT IS A LOCAL SEO?

Normal SEO and local SEO both are the same only difference is the geographical region it is targeting. If you want to go to the top then going step by step is very good, first aiming locally then being global will benefit a lot to your business and help it grow in the SERPs or search engine result pages.

If suppose you are having a restaurant locally in Visakhapatnam if your it ranks high in Hyderabad there is no point in having such type of SEO services. People should find it in locally and it should be effective for people living in the same place not far away, increase in organic traffic is very much important for any local business.

The address, city, and region should be very much proper to optimize the local SEO in the easiest way. Content also plays a very vital role in local SEO campaigns the things like including the details, its speciality, about your business, how it is reaching to the local people, even including the nearby towns etc. if you include all these things people moreover get attracted to it and people from the towns nearby will also want to know about your business. Which gradually helps in growing your business. And all these things can only be accomplished by a proper optimization of the best SEO strategies.

THINGS THAT ARE INVOLVED IN A LOCAL SEO

  • CREATE AND OPTIMIZE YOUR WEB PAGE: creating a web page or website is very important for any online business. Creating web pages in Google My Business and Facebook page if you are targeting the global audience helps a lot.
  • For the local promotion of the business creating web pages in Sulekha, Justdial, Quikr will help you gain a lot of leads. Not only this the optimization of the web pages is also very important that too by following the right SEO strategies. Because the right strategies only help you let go to the top in the Search Engine Result Page or SERP. Detailed information is what people require nowadays, and providing them this is your work the details should include:NAP: the name of your company, correct address, and the right phone number.
  • Don’t forget to mention the right opening and closing time of your company, because if it is wrong then the people may come and return if your company is closed and you will be losing your valuable customers.
  • If suppose you have 4-5 branches of your company it is always recommended to give the full details like the address of every branch, the contact numbers of every branch with including the names.
  • The phone numbers which you provide should be in working condition because if a client calls you and your number is not in working condition then it will lead to losing the potential customer. If you provide the number as the clickable one than it is the best service you can offer to your clients. Searches say that 76% of people prefer calls in the local searches whereas 30% result in location-related local search.
  • Not only adding address but adding location or map has also become very important nowadays. Because people want themselves to be navigated straight to the spot without including the in-between search works involved. And more than 80% of people look for Google maps location which can navigate them easily to their destination.
  • Adding reviews is also very important because people nowadays believe more the reviews and comments given by the users who already experienced it. They are the trust building signals for the users.
  • Including schema which means creating the common language or the most understandable language and targeting it every search engine like the Google, Yelp, Yellowpages, Bing etc. which makes your website to be easily get noticed and understood by the search engines. This helps a lot in increasing the rankings of your website and most important tells the search engine that you are a local business, not the big brands. Which initially increases the leads and attract a lot of people which also improves your rankings.
  • CREATE ONLINE PROFILES: having your business website is not enough for your business, if you want your business to be known by a lot of local audience’s then you must have a page in the local search websites like Sulekha, Justdial, Quikr. And also create a page in the social media platform like the Facebook, Instagram etc and most importantly having an account in the Google My Business, Yelp, Yellow pages, Bing increases the visibility of your business page a lot.
  • But when it comes to the search in local areas people moreover rely on the reviews and websites that gives true reviews. The local websites here includes Sulekha, Justdial, Quikr etc. for any business those are targeting local people having a page in these sites is very important. Even Google also follows and posts the reviews about the local searches that are given by the local search websites.
  • Google my business is very important for any business whether it is small or big, it helps you manage your business page and lead it to the top ranks and makes the presence of your business be known to people. And ranking high in google page is very important because the ratings only ensure were your business and how much visible and reliable your business is on the online platform. As we know that 86% of the people rely on Google maps for the navigation to the right place of the company.
  • Ranking high in the local listing is also important as there is always a competition between every similar type of business, the local reviews by Sulekha, Quikr, Justdial helps a lot to make your business stand out in the competition.
  • Reaching out to people using social media is always been a great idea because social media has now become very huge and almost 70% of the population is active on social media. Which brings you a great platform to promote your business and attracting leads to it.
  • Whatever platform you may be using but the information given should be the same and correct one. And should always check who is your relevant customers or the target demographic so that you can target those group of people easily. Maintaining the same consistency in the business will surely help you to excel.
  • CREATING BLOGS OR CONTENTS: Every online business having the websites or web pages should have their blogs for sure. Because it lets the people know what is your business about? What are the things you are providing them? How are they working? And how these services are important to them? Which attracts a lot of leads to your website.
  • Having the links which draw more links to your website is the relevant one. Because links only help your business website to rank high and the links are the furthermost factor for any page to rank high. And a simpler link will always help improve the rankings of your blog and web page also. The blog should always contain information about the locality, local things, neighborhood, the neighboring cities and towns, the terms that localities usually search for. Always try to sponsor local events, functions, organization which makes your presence in the local. And all the blogs posted by you should always help the audience and be informative to them.
  • Link building is very much important to build the strong bond with the audience’s it can be done by joining with the local business blogs and can participate in the conversation going on the blog. Which firstly enhances the local presence of your business in the people. By this, even you can know who are your competitors and can avoid direct competition with them. And always gives some comments and mention their links to your blog which help people to get to your blog easily. And building links and increasing the links helps in building a very good base for the business.
  • For any business, it is important to know which demographic you are targeting for or which group you are targeting for as you are writing for that group of people only. You should always know what your audience want not you want because people least bother what you want they only care what they will get from you.
  • Mistakes made while writing a content is very common it should be taken a lot of care while crafting the contents. There are a lot of tools available online which will help to omit these type of errors or mistakes. And never directly copy the content from different websites and paste it in your blog because people can easily know about it and doubt on your business and its uniqueness which will decrease your business rankings and business also.

REFERENCES:

https://searchenginewatch.com/2018/01/23/how-to-get-started-with-local-seo/
https://www.thehoth.com/local-seo/
https://neilpatel.com/blog/definitive-guide-local-seo/
https://www.brightlocal.com/about-local-seo/
https://moz.com/blog/enterprise-local-seo