If you ever have seen some string of emails from a brand, then you’d understand this better than anyone else. Email marketing is the exposure of a certain brand to its customers and the different kinds of promotions it makes. Email marketing has been on the field for so long but the actual reason to be surprised is that, still many of those marketing experts, miss out on a few of the important things that make them lose their potential customers. So, that’s the very reason why we have come up with this article to help you overcome those mistakes and provide you with some of the useful tips.
Better late than never, let’s learn some of those important factors that might help us in retaining those left while you still can. Here are a few things to keep in mind.
1. Lost a contact? Never mind:
If you happen to lose a customer, don’t bother. If something is meant to stay, would stay. Just make sure that you went nowhere wrong and they still chose to leave. This is the best thing ever to happen, as these contacts would only be ignoring your emails and it’s like an easy elimination of the unwanted ones. Now, once these contacts leave, your width at which you need to put your energy in is narrowed down. This leads to a better efficiency and better conversion rate. So it’s always good when a subscriber, unsubscribes.
2. Easy to unsubscribe:
Never piss your customers or contacts off. These contacts spread the word and might do even more damage than you could ever expect. So refrain yourself from making it a bit harder for the contact to unsubscribe, with an intention of making them stay. Forced things never go the expected way. So if they want to leave, give them an easy way out, this will at least leave a positive impression on you.
Credits: Flickr
3. Know the right words:
The first two sentences are the basis for any important mail. It can make or break the purpose of your email. Use the right words that grab the attention of the reader and has an impact that stays with them for a long time. This impression is something that decides the future of your business with the viewer and they might eventually turn into a customer as well. So the right sentences are the way to go.
4. Straight to the point:
Don’t ever flush your email with tons of content and information. This will eventually lead to boring the viewers. Emails have always been a source of short messages and it’s supposed to be important as well. If your email doesn’t qualify these things, then refrain yourself from hitting that send button altogether.
5. Know your audience:
Know your viewers and divide them into particular categories with all the information you have on them. This increases the relevance of your emails and generates the interest in the viewers. If you send multiple emails to all contacts that you get, then there’s a high chance that the viewers are going to unsubscribe from receiving them any further. Here, this kind of unsubscribing is uncalled for and if carried on the same way, this might lead to a loss in business in the form of valuable customers. Hence, classification and sending should never be overlooked. Also, keep in mind when you’d be sending the emails. Don’t forget the time zones, because no viewer would want his sleep disturbed unless it’s of high importance.
Credits: Max pixel
6. Use appropriate images:
Appropriate and attention-grabbing images are the prime step in attracting the customer when they visit the page. Don’t make your email boring when they can actually be decorated with a wide variety of eye-pleasing images. Pictures speak thousand times louder than words and it gives a better clue for all those lazy readers, who’d rather prefer to go back than read your content. Show them it’s as useful to them and worth the read, with your images. Last but not the least, make sure that you have all the copyrights for the images or else you might fall into trouble for this.
7. Keep Learning about Email marketing:
Email marketing deals with the mindsets of your contacts. These change from region to region and from field to field. So there’s no particular thumb rule you could use to grab the attention of your viewers. Learning is the only basic thing you need to keep in mind. Keep testing with multiple kinds of emails and check the bounce rate and the response rate together. Yes, there’s a bounce rate for emails as well and is certainly essential if you’d like to know where you’re going with this. So mark all the analytics and keep learning. Learn, learn and learn until your metrics reach the excellent grade.
Credits: Public Domain Pictures
8. Landing page:
Make sure you provide the right landing page with the right link to your customer. This might seem to be one of the most basic things but as a matter of fact, not everyone remembers this and sends them out. So when the customer intends to open up the link and further understand about your message, they can’t. Guess what! You’ve just lost a potential customer or maybe some millions of bucks. So never be negligent, do your job with perfection, even though if it doesn’t seem to be the right one, still give your 100% to it.
9. Email Rendering:
Have you ever sent a mail and it turned out to be a lot different from what you actually wanted it to look like? It’s because different systems, OS or models respond differently to certain HTML codes. This leads to a different representation of your emails. On most occasions, this happens on a mobile. Hence, before sending out an email, make sure you know how the viewers are going to receive it. For that purpose, we have multiple compatibility tests available online to check how it’s going to appear on your viewers’ screen.
These are the few most important things one needs to be aware of before sending out mass emails. Following these would certainly have you see a fair amount of increase in traffic for your campaign. For further depth on this, you can also listen to what the professionals have to say about email marketing here.
If you would like to hire the professionals to do this job for you. You can reach out to us anytime and we can assure that you won’t be disappointed. You can find out more about our email marketing services here.
If you want to know about the changes and trends in web development in recent years, then you’re at the right place. The web development has evolved drastically throughout the years. After undergoing continuous changes, web development has reached a stage where it knows how to attract a customer in the right way. With timely changes, new methods are to be acquired in order to stay with the flow. So, without any further ado, let’s get to the point and figure out all those techniques, that are going to be a trend this year and most probably, the next year as well.
Accelerated Mobile Pages (AMP):
If you don’t already know what an AMP is, then you need to understand that it is one of those features, which loads a page instantly without any delay. Usually, when you search for something on Google and then open a link, it takes a while to load the web page. But here, you don’t have to wait anymore. The page opens instantly on a mobile device. Apparently, 51% of the internet users use mobile for their jobs. Thus, with the introduction of such features, it’d be easier for the pages to receive huge traffic through phones. This project is still in progress, and might come into limelight any time, pretty soon. Let’s wait for this and see if it does, as it promises.
Progressive Web Applications:
This is yet another major must-have changes in your web development area. If you’d like to make yourself run and come first in this race of millions, then making the lives of the readers easier, would be the best way to go about it. Progressive web applications(PWA) does just that for you. Just the way a computer browser often displays an application-like page, progressive web app enables the users to have a similar experience on mobile phones. It delivers an app-like user experience.
Shadows and 3D view:
The shadow and 3D effects have already been on websites for quite some time, but aren’t being implemented everywhere. The shadow and 3D effects give a real-time impression of the website and make it more comfortable to come to. Though 3D and shadows have been in use for a while, it doesn’t mean that there’s still much room for it to grow. So,keep using different techniques to make it more real than ever.
Integrated animations(Motion UI):
This is one change you might have seen this year or in the previous year. This has been one of the most trendy ways used by a website, to make it feel alive. That’s what animations do to your pages, they makes it all the more fun and interesting to watch. It’s said that animations, as such give employees some relief from their work stress for a while, if they care enough to notice it. A catchy web page, with animations has the viewers’ attention and makes them linger on the website for a while.
Virtual reality:
This is one thing that many of the website developers need to concentrate on. If yours is a real estate website, then you can paste uep some kind of QR code, through which the viewer, with the help of a VR headset can get an actual picture of what he/she wants to buy. The viewer can get a good view of the whole inside of the building with the actual dimensions. It saves time and money both for the buyer, as well as the seller, and makes it easier for them to make a purchase sitting at home.
Push notifications:
These are one of those things that can be very useful and fetch you a lot of customers. On the flip side, these can turn fatal and make you lose all your customers, if misused. That’s the kind of influence a push notification can have on its users. Though this has been on the internet for a while, the users still haven’t been able to make the most of it. One needs to understand the patterns and different behaviours of the users in order to implement this in the best way possible.
Compatible extensions:
Extensions are the one thing that has been on the internet for a while, but haven’t received the hype they deserve. Could be that the developers refused to work enough on them. The extensions are an easy way, almost like a setting, that could help us get the job done in the desired way. The extensions are like guardians, that help you when you need them, but are silent most of the time. When you need something, these appear right there, and give all you want. If you still don’t understand how the extensions work, take the example of Grammarly. Grammarly would not pop up any kind of a notification, but would silently tell you when you have committed an error. Such is the kind of help these extensions can do when you need them.
Mobile web:
This is one thing that one needs to concentrate on more. As we’ve discussed earlier, mobile usage has taken a hike and is now more widely used than the desktop internet users. This hike isn’t coming down anytime. So, one needs to concentrate on its mobile version as well, if one needs to stand in the market. Mobiles are handy and easy to use, as compared to opening a system and waiting for it to start. With the growing need for shorter techniques, mobile usage seems to be the easiest way out for such requirements.
Single page websites:
This is a new trend in the field of websites. This is being acclaimed by many experts as the future of website development. A single page, where you can find everything you searched fo, and a navigation tool that takes you to different parts in that particular page, makes it even easier for you to navigate and save yourself the trouble of scrolling down again and again. This, probably, is the kind of website people would love to go to, if their requirement for multiple pages is low – A short and sweet page that has everything that’s needed.
Artificial Intelligence support:
Chatbots are the next big thing in the field of website development. As the time zones are different, there’s no time limit for the queries that the customers come up with. To tackle situation as such, one thing you can do is influx manpower that can communicate with the customers all day and night – anytime they need. This would cost them millions of bucks. To avoid such heavy investments, there’s one thing these websites or industries could do. They can bring the chatbots into action. Artificial intelligence is one thing that’s been acclaimed by everyone and should be implemented in multiple locations to make life easier, at the same time, save time and money.
Flash to HTML5:
This is something almost all the websites have been doing. If you’ve not done it yet, then this is your time to do it without any further delay. Flash is not supported by mobile devices, which leads to a disturbance of about 51% to internet users. That would cost you a lot of traffic. Using flash for HTML5 isn’t the right option after all.
I’m sure there must be multiple other ways in which the websites can be developed, but these are a few of those foolproof methods that are supposed to be implemented, in order to stay rooted in this race of constant upgradation.
Social media has taken the world of internet by storm. In the world of digital marketing, there’s no doubt social media is on a roll. Just the way people you’re connected with on social media are mostly aware of your whereabouts and what have you been up to, the same way the branding companies have a good eye on your preferences and choice of selection. This makes their task of finding the right audience much easier and precise.
How Social Media will help to promote your Branding?
Do you know? Branding companies have a way of gathering its customers by looking into their age and other personal information? That is how they find their target audience and increase their productivity of advertisements. So let’s just get deep into this and understand what can be potential social platforms that could play a huge role in marketing.
Instagram:
Yes, it’s not Facebook and there’s a good reason why Instagram has taken this place. Ever wonder why? Instagram, in such short time, is able to rule over the social media world and the stories are a big hit than it was ever on Snapchat? It’s because of its reach towards customers in terms of marketing. People around the world dedicate ample of their time in watching videos and posts on Instagram and which eventually helps the brands with their marketing.
Apart from visiting your favourite Insta celebrities for their way of grabbing your attention, have you ever observed they endorse products using their publicity? Yes, brands pay massive bucks for the same. Wondering why branding companies are behind these rising stars? It’s that they don’t need to pay them as much as they need to for celebrities. This helps them reach a vivid range of customers without spending much. Hence they make it a job of attracting their followers and simultaneously earning on the other side. Not just through posts but with the introduction of Live-Videos, it has become much easier for these stars to make a frequent endorsement and the best part? It doesn’t stay forever on their page which most of the stars prefer.
The main reason why Instagram is top on this celebrity marketing list is, that it’s mostly used by age group of 16 to 24 years old, which is about 41% of the total users of Instagram. This is the age group which is mostly influenced by the advertisements. This probably is an age when people follow their idols in everything they can. They don’t have a very good sense of awareness about how the world works which leads them to be attracted to these products.
Facebook:
Well, you might have expected this to be first but yeah, this has been pretty close to Instagram in terms of social media marketing. Facebook is first in terms of reaching people. Almost every person in a developed or developing country has a facebook account, exactly where the branding companies put their concentration completely upon. Facebook has a way of attracting the brands to endorse their advertisement through celebrities or videos. That’s because Facebook has a better data collection when compared to other media platforms. Facebook helps the brand to reach their potential target customers, by helping them with the information on age and likes
Twitter:
From presidents to pizza hut, everyone has their share of Twitter fame. Twitter is an easy to use and day by day upgrading site which modifies according to the user’s feasibility. There are over 330 million active users, who not only share their ideas and thoughts but also tell their preferences of brands and products which gives twitter enough information to attract branding advertisements. You can now share branding videos, images and events that wasn’t possible earlier. If you need a brand promotion, use Twitter to tweet some good ideas and thoughts and this might reach out on a global level making it easier for the marketing of our brand.
Brands that maintain an active account and engage with their target audience enjoy much higher visibility on the web. You can spread a word about your new products in no time and have a wide reach of customers just with a few tweets. The same thing isn’t as easier as it sounds on other social media platforms. The key is to switch up the quality of content by sharing posts from other users. Then you respond to your target audience. Always use relevant hashtags for your posts. This will attract the attention of the users already interested in the niche.
Youtube:
Do I even need to tell you anything about this? I don’t think anyone is really oblivious to the kind of annoying ads that YouTube posts, just before the beginning of a good video. It might be annoying but this marketing technique is usually the best one! Why? Because the Television advertisements are something you can ignore by changing channels, but here, you need to stick in front of the screen until the video appears. Youtube has some billions of videos that might take you ages to watch, so youtube is never going to out of date until something huge comes up. So this is a kind of market that brand investors are always going to be interested in.
Going by the trend even Facebook has started putting up ads in between the videos. But the only difference is facebook videos never gets even one-tenth times the YouTube videos. Which puts YouTube on top in terms of as between the videos.
So, these are the social media platforms one needs to look out for, if they would like to establish themselves in the world of business through marketing. As marketing is the heart and soul of recognition of any particular brand, marketing is the only way of reaching out to billions, no matter how famous the product is. Marketing will help garner a farther range of customers any day.
Have you ever wondered why content writing is considered to be such a big thing? Before going to the tips let me just brief you the importance of content writing. Content writing has taken the world of marketing by storm. How? I’ll tell you! I’ll also tell you how content writing would help you in your business.
Content writing for business:
You’re a website who has just started and don’t have much of a brand recognition. What are your ways of familiarising your brand with the people? or getting more clients for your business? There are ways like having your video go viral but the chances of getting such videos, related to your business, are quite low. In this scenario, the best way to grab the attention of online fanatics is content writing. A good content writing is a direct indication of the kind of website you’re running. Higher the quality of the content higher is the chances of attracting the clients towards your business.
Source: Hubspot
As you can see from the above picture how important it is for an organization to keep blogging, other than just concentrating on their own product.
Content has an incredibly strong grip on culture formation. Content writing not only helps in the free marketing for your websites, but it also brings the traffic to your website. Traffic stats are important in showing the kind of recognition you have in the world of internet and it simultaneously shows how seriously you take your business. It shows the potential clients the relevance to their field of work and how diversified you are. It is a way of convincing the hearts of the visitors and showing how good you’re at it.
Not just that, we understand how bad one needs to spend on website maintenance and for the very same reason, a good ROI is something anyone could use. The better you are, the better advertisements you attract. So let’s not delay anymore and just get to the tips how you can improve your content writing.
All the tips you needed to stand out in 2018:
Things to do:
Make sure the content is relevant to your website and your business.
Plan it out rather than just jumping on it. Find all the relevant websites that could help you in this process.
Take it slow, don’t rush. Understand every little situation and how the world of content writing works.
A good title is the one that attracts the attention of your customers. Try a catchy one!
A trendy topic is always the one to go for.
Stick to the point, don’t dwell from one direction to the other. Know your job and execute it accordingly.
Understand your potential customers and what they actually need.
Produce quality content, don’t go with all the quantity tips. If your content doesn’t have enough quantity, try to finish it with a good quality rather than going behind the quantity theory.
Pictures and infographics are something you should never forget to put. Infographics are an easy way for the reader to understand the story of the article.
Understand the statistics and work on it! Analyzing any situation shows how thorough you are and how strong you are on your point
Use attractive images and the most relevant ones to make it easier for the visitor to read.
Kill the ideas of using any foolproof methods. The more genuine and honest you are the more traffic you’re going to get
Always credit the websites if you’ve borrowed some information or images from them as it’s their stuff, let’s just appreciate them a little. That’s all they ask for.
Google has multiple ways of listing your content on top, so don’t go on searching for different tricks, rather just concentrate on what you need to do and what you’re good at and the traffic would flow on its own.
Content writing is one part and standing up for what you say there is another. As I said in one of the previous posts, do what you say and say only what you can actually do. No fake promises or fake content should be entertained.
Come up with innovative ideas, the ideas that catch the eyes of people.
Write in a way that even if the content is simple it still get its attention.
Your content might not garner enough views, likes or comments in the initial stage but sooner or later it’ll get all the hype that it deserves. Good things are never gone unseen.
A little humour never killed anyone, so even though if it’s a business website, you can still make some unprofessional healthy humour in order to bust off some stress.
Maintain your website with an impression that it’s a one-stop place for reading, and also for all the information that they need in this field.
Last but not the least, enjoy your work, it’ll surely reflect back on your article!
Things you need to avoid:
Don’t try to be so diversified that your website loses its authenticity
You are never supposed to write it clumsy as it’ll only keep visitors from visiting your website
Blackhat methods are something to stay far away from! Don’t indulge yourself in activities like key stuffing or multiple backlinking, as it would only hamper the image you’ve been trying to create all this while.
Don’t forget crediting or providing the sources from where the information has been gathered, or it may lead to some serious troubles.
Good grammar is never a sore to the eyes, so avoid making any grammatical errors.
Don’t restrict yourself to few articles. Write as many articles as you can so one doesn’t have to go to any other website for further information.
In the process of looking for attention, don’t go and share the article everywhere, rather concentrate on one particular social website. It’ll keep you from looking desperate.
As far as my experience with the article writing goes, I think these tips would be enough for any beginner to come out with an impressive article. You might think this is a huge list, will I be able to remember all of this? Well, I went through the same phase, I collected the tips from various websites and listed them down. A momentary look at these tips would show how well you’ve improved day by day.
Once you’re done with these tips, I’d recommend you to go through the SEO (Search Engine Optimization) techniques. That’s what you need if you want to place yourself well above the rest i.e., you’ll be ranked higher in the appearance of results, when someone searches on the same topic in google.
Here’s a link if you want to learn further about SEO: How the Local SEO helps in the growth and visibility of company?
If you want a professional to handle the SEO part for you, here’s a glance as to how we could help you out in this scenario: SERVICES FOR SEARCH ENGINE OPTIMISATION
You must have come across many contests while on Instagram or any other social media for that matter. If you want to know how well the contests gain a reach, then you can compare with the other posts on that page and I bet at least in 90% of such cases, contest posts would have the maximum likes and shares. That’s the power of conducting contests. That’s not it, people would not only participate in the contests but they’ll start following up as well, to make sure they are well updated about the contests coming up.
How should I increase my reach?
The best way to increase your reach is by conducting the contests that attract people and make them put some efforts. When you ask the viewers the right way, they not just participate, but also tend to share or comment. These shares or comments are seen by the other people on their friend list and they decide to hop in as well. This eventually reaches the other guy’s friend list and the story goes on. This way the total number of participants increases to a great number. Let’s look at a few of the factors that affect the kind of influence a contest can have on participants.
Representation:
A representation of the contest is always the first and foremost thing one needs to take care of, before posting it on social media. Other posts or texts can be edited after posting but these are something not to be messed with. The choice of words is important as well as, if there are any grammatical or sentence forming errors, it might lead to some other meaning which would eventually land you in trouble. So make sure that the sentences are written well and has no other meaning to it. Make sure you avoid any vaguely written lines and be right on point.
Hashtag:
Hashtags are another way you can increase your visibility throughout the social media platform. These days audience don’t have the time to go to the page and search for the competition again. They rather just prefer going with the hashtags. This not only shows the contest details, but also about the different participants who have shared the same. This way the whole contestants could get under one roof. The comments are passed and posts are liked which eventually increases the reach to a great amount.
Multiple social media:
Once you’re done representing the right way and putting all the required hashtags, now it’s time to share them on multiple social media platforms. There might be people who encounter the same post on one channel but not the other. This way people from multiple platforms can come together under one roof using the hashtags or the provided links and participate in the contests. The likes that are visible to their respective friends, prompts even those people to go ahead and participate.
Get it promoted by other pages with the same field:
Good connections are always a cherry on a cake when in need. So, if you have connections with other Instagram pages with some good amount of followers, operating in the same field, they might help you get a lot of attention from a different set of people. That’s like a lot of increase in traffic. Who wouldn’t like to enjoy some free rewards?
One another thing you need to remember is the action of reciprocation. When you reward someone with something for almost nothing, they get a sense that they owe you something, so when there’s an opportunity to give back to you, they’d gladly take it if they think you can help them. This is how most of the conversions are done on a small scale.
Follow Up:
Once you’re done writing and sharing, keep following the posts to make sure you track the kind of response you get. Reply to all of the comments and keep putting up stories about the same so people who missed to look at it could get a clear picture of it again. Don’t post the stories too often, to an extent that it annoys the viewers. As there’s a high chance that people might unfollow you. Keep it simple, short and precise so people would enjoy some of these as a reminder.
Analyze all the stages:
Learning is the most important stage of any business. The more you learn from experience, the better way you deal with the next contests to be held. Know your strengths, analyze which procedure was the best. Learn which social media platform earned you the most audience. Read the comments and understand all the mistakes you’ve made so far and try to avoid them in your next.
Announce the winner:
Don’t forget to post the winner details on your page. That way, they can show what they’ve won and how lucky they are to get the reward. This not only increases the enthusiasm in other users in that person’s acquaintances, but also helps you in the increase in your traffic. Make sure that the reward is good enough to be publicized. That shows what kind of a good offer they’ve missed. This makes them not want to miss such opportunities ever again.
Why should I host these contests:
If you’re still not convinced with why you should conduct these contests, let me brief you with this a little. The contests you host has the most possibility than any other way to get a good audience. People would start visiting your page often. Once they are used to it, even the most of negligent viewer would follow you. That’s the power of contests in attracting the human attention.
Free gifts with little or no effort are always welcomed by anyone. Be it a rich guy or a poor. Free things are always precious. This give away technique might seem to be costly but just think it this way. Rather than spending millions on advertisements, why don’t we just spend a few bucks on contests and get half the traffic? The advertisement followers might refuse to follow on Instagram. But the contest participants are very likely to follow you for further contests.
Icons are the most important part on any page. Whether it could be an application or a user interface or a webpage. Icons are the most attracting part of any page. This shows how important an icon is. When the icons are attractive, you usually see people being lured to it and tend to visit it more often. Such is the power of an icon. So if you want to build a webpage and attract the customers, then this would be one of the first things you need to consider. Let’s look at the different guidelines, that would show how you could develop icons in a way that it attracts the viewers.
Brighter icons attract:
It’s a known fact that brighter things are often the ones that grab the most attention. It couldn’t be truer for icons. Icons being the basis of any information, tend to be the attracting factor. When you look at a brighter image, you are most effectively attracted to it. Hence brighter the picture, more attractive is the icon.
Cute ones lure the most:
The attributes of “cute” changes from time to time. Though one thing is common, it changes with the kind of trend running around. All you need to do is be updated with the norms going around. But brighter versions have always been the delight for any eye.
Quality is the most important part:
The quality is measured by the amount of time and creativity you spend on your icon. The time taken usually changes from one person to another. Depending upon their expertise. Be creative and make the best one that you can. It might take a while but the results are always sweet.
Don’t duplicate :
Do not try or not even intend to mime someone else’s logo as this would not only get you in trouble but will lead to a loss of reputation, especially when you use it for your brand logo. Make it simple and sweet and draw your own logo, I’m sure everyone has their own vision.
Use vector type:
Don’t forget to use the vector format when designing an icon. Using the vector format prevents the icon from pixelating when zoomed upon. This helps the icon to be used in multiple locations without the issue of having it blurred.
Avoid words as much as possible:
Try and avoid using words in your icon as it might harness the charm of the icon. Don’t try to over complicate the icon, rather, keep it simple and that’ll make it easily understandable. Anything that is easily understandable is often acknowledged by the audience. This gives an instant popularity.
Go with the flow, in style, but be unique in design:
If you’re dwelling between using an icon that’s more attractive than the one that’s relevant then go for the relevant one any day. That should be the kind of choice you need to make. Never go for the irrelevant ones unless you’re as famous as the Snapchat is.
Make sure design matches the device or the website:
The icon you’re creating must be relevant in design to the device or page in some way or the other. It makes the icon look more authentic and specially designed. This leads to the attention of viewers and slowly they tend to get used to it. The best part about any good icon is you look at it 2 or 3 times and still remember it for a long time. This is what the main aim of any logo is. Such should be the presence of the brand among the audience.
Do follow these tips to make a good icon. Use websites like canva in order to make a logo with predesigned graphics.
