10 Best Content Marketing Trends for 2019

10 Best Content Marketing Trends for 2019

Here is the content marketing trends, before we going to content marketing trends we need to know basic things.

What is Content Marketing?

If you’re new to this, let me acquaint you with what content marketing actually is. This is a no-brainer. The title itself suggests the complete idea. Hold your horses! Do not get deceived by the simple idea it connotes. There’s a lot more to it than that meets the eye.

How Content Marketing builds your Business?

Content marketing is merely a way of writing blogs with the purpose of attracting more traffic. This traffic eventually goes ahead and attracts the prospects that are essential for building your business. These prospects are the ones that you might be doing business with. Thus, in short, content writing is a way to build your brand and grow your business.

How Content Marketing helps SEO?

content marketing trends

Content Writing. How?
We will take you through…
SEO is nothing but helping your website crawl better on the Google SERPs (Search Engine Result Pages). Initially, you need to write as relevant a content as possible. Understand what the users would usually search for in your particular domain. Write your content in accordance with your keywords and Voila! You’re good to go.
Google will start considering all those keywords and display your page on the SERPs. This leads to a number of clicks to your web page. So that’s how it helps your SEO. For the content marketing tips, do read this article on content marketing tips and tricks.

Why is Content Marketing important for Business?

Content marketing is said to have attracted about 160% of businesses more than the websites that don’t encourage content writing. If you don’t showcase your own expertise, then how will the external parties know of your existence? Similar is the case with the content writing. Content writing is a technique where you show off your skills and expertise in that particular area, that finally leads to the prospects – creating your brand. When you appear constantly on the SERPs, when the prospects search for the same, it definitely grabs their attention. When these prospects are interested enough in the way you do business, they’d be willing to team up with you. That’s how most of the prospects are earned online.
If you’re still not convinced, do go through this article.

What are the Content Marketing Channels?

Once you finish with your content, the next and the foremost step is to promote it on a large scale. This promotion is helpful as then, it would reach a large number of prospects who are looking for services like yours. Do register yourself in the channels mentioned below:

Social Media:

What’s the purpose of all those hours of writing when it doesn’t reach the expected audience? What better location could you find to publicize your article than your very own social media? We know out of all the communities, social media has the highest outreach. Do share your articles on the social media platforms to garner a number of audiences. In order to understand how you can leverage social media for your content marketing, do read this article on social media promotions.

content marketing trends: Social media

Similar Field Communities:

There are a number of communities that are in relevance to your field of expertise. No matter what field you are in, you can always find your own communities. These communities help increase the relevance of your posts.

Guest Blogging:

Guest blogging is yet another way of expanding your business in a short time. Find the website with a better domain authority (DA) than yours and start guest blogging. This will lead the traffic from their website to visit yours and eventually, you’ll see a great increase in your traffic.

Email Campaigns: 

Encourage the viewers to give out their emails in an interactive way to be able to send them more of these. Keep them updated, keep those blogs coming one after the other. Make it interesting to watch. Not everyone is interested in sharing out their personal information, so make them give it out to you by themselves. Such should be your strategy.

YouTube:

Make videos, make them interesting, publish them on YouTube, give out your link. This will eventually gather a huge amount of traffic. Keep interlinking from one media to the other to get a huge flow of traffic.
Out of all these, there’s one important thing that you can never fail to follow. Always get yourself updated with all the new trends in the field.
Here are a few more low key channels you can visit.

What are the content marketing trends for 2018?

content marketing trends: trends

1. Content Remarketing:

If you can invest something on this, then you need to go with this. Content marketing is the way in which you can display the same content that your users were not able to finish. So, the people would have the option to come back and finish the whole article again. This is called content remarketing. This helps the visitors leaving your website to revisit.

2. Podcasts and Embedding Videos:

The latest trend these days that has been taking over the regular blogging is the Podcasts. These podcasts are highly essential for all those people who are busy to read through things. Podcasts help in reading out the whole article that is written in words. This helps the reader to multitask while listening to the same content that he/she has to read.
Embedding videos from YouTube or various other channels helps in easy understanding. This ease of learning attracts a number of people towards your blog. Not just that, one of the ranking factor, duration of a visitor in your website, increases by a great amount, when you successfully make them stick to these videos.

3. Funny and Humorous:

Being funny has always attracted a number of customers. I know I’m not as funny but yeah, I don’t recommend you to be that way. Don’t go hurting people on your quest for being funny. A good laugh always kills off the pressure that you take all day! Hence, be funny for yours and your viewers’ sake!

4. Promotion, Promotion and Promotion:

Keep promoting yourself finding new channels. I can only suggest a handful of these, but you need to find your own communities or locations to promote based upon your field. So, just go ahead and find your niche communities to be able to spread your content across the web.

5. Ambience:

These days people are all about ambience. Would you walk into a restaurant with a bad ambience even though it offers great food? That’s the effect even a website ambience has over the viewers. These days every other website is developing its pages, such that they are more interactive than ever. So, do concentrate on your website’s interactiveness, such the viewers remember the next time they visit your blog.

6. Voice Search:

The next big thing that everyone is aware of! Voice search is the next big thing in the technological advances running around. We can say with surety that this will take over the regular search by a great extent. That’s the kind of predictions the experts have for this. So whenever you write some content, do keep the questions asked as per the perspective of the voice search. This might not be completely essential on this day, but in the future, it’s going to help your viewers a lot with their search.

7. Marketing Automation:

Another way in which you can make your life easier is by using the marketing automation. Marketing automation helps you in doing the jobs that are usually performed by people. Hence, do understand what a marketing automation is and how it helps you in building your marketing strategies – here.

The Evergreen Trends:

There are certain trends that never go out of date. The ones that are listed below are few of those. Never ever even think of neglecting all these factors.

8. Trial and Error:

This is a method that works the best. This needs a lot of patience, but mark my words, this will help you in the long run. Learning from mistakes is the best way to learn anything. The same is the case with this one as well. Keep trying for different techniques and implement them on your website. Some might even give you unexpected results. That’s how you learn to grow your traffic and prospects altogether.

9. Content Repurposing:

You update your blog day after day coming with all the new updates. Have you ever thought what happens to your older blogs? You must have thought about it, but have you really acted upon it? Well, you should. Your older contents are as important as the newer ones. The older content, once they are outdated, are supposed to be looked upon. These updates lead to a better quality and efficiency of your blog. It also shows the kind of effort you’re trying to put and how serious you are about your business.

10. SEO:

If you know the importance of having your website rank top on SERPs, then you’ll know Search Engine Optimization is always essential no matter what year it is. As long as the search engine exists, its optimization is highly necessary to attract enough traffic to your website. So always have your site optimized and ready for the search engine to crawl.

Best tools to improve in content marketing:

content marketing trends: Tools

Content marketing is not just about how you market the content. It is also a cluster of how you write the content. So, let me introduce you (if you don’t know already) to all the tools that can help you in writing and marketing your content efficiently. There are a number of tools that you can utilise for the content writing purpose.

Plugins:

Always have a sight on which Plugins to incorporate on your CMS. If your CMS is WordPress, then find the appropriate plugins to make your job easier and efficient. You can find multiple plugins that can help you out in making your job smooth. There are a number of such plugins, for WordPress, Yoast SEO: helps in your SEO, Backup buddy helps in backing your data while writing. Thus, do acquaint yourself with multiple plugins, but don’t go with too many of them. More plugin slows down your website.

Google trends:

This is one more way to find the most trending topics and putting them up on your website. Trending topics are always the ones that reach a larger audience. The current hot searches will put your site ahead on the results. So, always be aware of the trends, and be ahead of your competitors.

Google Trends

Grammarly

One more widget everyone needs to put on their respective browsers is Grammarly. This widget helps you in working out on your grammar. Bad grammar pulls you down on the results page. Hence, always take care of the grammar upfront.

Buzzsumo:

In order to see which topics to concentrate upon, this would be the best site for you. Buzzsumo shows the statistics on which topic reaches the maximum social sites. Hence, according to these shared statistics, you can create your own content and share them on social media.
You can check demo Click Here

Buffer

Writing a content itself is not enough for your content to reach the masses. You need to take certain marketing precautions as well, to install this plugin to be able to directly share your content on multiple social media sites.

HubSpot

There isn’t just one single thing that HubSpot does. HubSpot is considered to be one of the largest tools to ever exist for your content marketing. It not only helps you with your SEO, but also shows you the analytics that you need to be aware of. These analytics show the different responses to the different things you’ve tried on your content.

Ahrefs:

The other important tool in the field of content writing, Ahref analyzes all the content of your website and gives you your ranking on the internet. It shows the amount of organic traffic that your site attracts. It also has features like showing the progress of your site.

Google Analytics:

Google Analytics is the one site every website user needs to use to understand the statistics. These statistics help you deliver better performances on your website. This analytics also shows which sector your traffic is coming from. You can also have a view at your bounce rate and the duration at which your audience is staying.

Furthermore, if you’d like to have a brief look at tools, do look here.

Content Marketing Success Stories:

Nomadic Matt

content marketing trends: Traveller

A great and impressive travel blog by Matthew Kepnes who has earned a great deal of recognition. This guy is an American Travel expert and has a domain authority of his blog at a whopping 66. That’s quite a great Moz Domain authority for a travel blogger and it isn’t easy to get such an authority. He went on to writing books and managed to become the New York Times best selling author.

An MBA graduate, after traveling to Thailand decided to quit his job. He decided to earn his living by what he loves to do. He has travelled to over 70 countries in his 7 years of traveling. How to Travel the World on $50 a Day: Travel Cheaper, Longer, Smarter is the book that has been critically acclaimed and is said to be an eye opener for all those heavy spending nomads.

Neil Patel:

Image result for neil patel

Source: Wikimedia Commons

The guy about who all the content marketers are aware of. Neil Patel has found his own ways of attracting the traffic through both his conventional and unconventional methodologies. These tricks have helped him create a name for himself in the world of SEO and Content Marketing. Now, he is the founder of multiple well-doing websites and has a great impact on all the digital marketers.
Neil Patel is now worth more than $10M and has been said to have a great impact in the world of digital marketing. So, do follow this guy in order to stay updated on all the things happening around you.

Content marketing trends in various industries:

In the Travel Industry:

content marketing trends: Travel

The travel industry has been reaching new heights in terms of blogging and using its content on various platforms. So, let’s look at how this industry has been upgrading itself in terms of content marketing:

General Blogging:

The usual blogging has been on a hike for a long time and is believed to have a great future as well. These blogs are the way in which people are attracted towards the site. Different people enjoy the travel experiences of these blogs and become loyal customers.

Social Media Short Contents:

The short and sweet tales or quotes posted on social media go a long way in being shared among themselves. These shares are further publicised. This publicising further helps in the brand awareness.

Video Marketing:

Video Marketing is another way of putting the content in the videos and sharing them further. These are short and quick to read. There isn’t much detailed information but the short videos help in a quick understanding. They don’t consume much time and are quick in helping us by giving a brief understanding.

In Commerce Industry:

content marketing trends: Ecommerce

Content on the products:

There has to be certain content on every product description. The way the product sells also depends upon the description of the products. These details should be explained in a way that helps with a good understanding of the customer.

Instagram Description:

Instagram descriptions have always gone a long way in attracting people’s attention. These descriptions, if short and attractive, can keep the audience engaged towards them.

Video Marketing:

The videos of products and apparels give a brief idea on the products. The videos are not just enough, rather the product descriptions on the product page help with an easy understanding of the colour, size and further specifications.

Tweets:

The tweets made on each product also help with the product sales. Tweets are short ways of displaying the content and attracting the customer’s attention in a short time.

Bottomline:

Well, what can I say? There isn’t a page good enough to describe and guide you all about the content marketing. But I think this would be enough for a great start. Understand what it is and start improvising if you’re lacking in any of these. All these tricks have helped me in gathering about 200% of traffic in less than a month. Here’s how even you can improve your blog audience. I’m sure it’d help you the same as well. Have a great time in marketing your content!

What is the Future Scope of Digital Marketing in India

What is the Future Scope of Digital Marketing in India

There are a few crucial tips to know, before talking about the future scope of digital marketing, that are imperative to understand. Let’s have a look.

What is Digital Marketing?

Digital marketing is online marketing of your services or products related to using digital technologies, mainly on the Internet. It includes usage of mobile phones, display of adverts in the social media and other digital mediums like Quora, Medium, and other Sites

What is the work of a digital marketer?

A digital marketer is involved in everything that goes on in the company from the marketing end. Digital marketer has to take care of the company website like the design, functionality. He even has to coordinate with the web developers and designers for the better output. Not just limited to the site:

  • The marketer has to maintain a rapport with the content curators and plan the content strategy, then execute it accordingly. Digital marketer is responsible for the whole content that is supported on the website. The content must be strategized in the right way to obtain the best results.
  • Digital marketer is also responsible for checking that company website can be found easily on the internet whenever somebody is searching for it. So, a digital marketer has to make sure that the SEO works accordingly.
  • Eventually, the most crucial task for which a Digital marketer is present is for e-commerce. Digital marketer has to make sure that the visit in the e-commerce site should convert to the customers and the enhance the online sales.
  • The last one, a digital marketer is responsible for the social media marketing and engaging customers into the posts. Then drag those customers to the official websites.

However, work of the digital marketer is not so simple as it is thought to be, the digital marketer should be an around and have to handle everything that is there in digital branding of the company.

What is the average salary for a digital marketer?

Average salary of a Digital marketer in India starts from 4.5 LPA and can extend up to 12 LPA as the digital marketer is an all-rounder and has to look after all the tasks in the Marketing field, so the salary for the digital marketer is very high in comparison to all other job roles in the digital marketing field.

Online Digital Marketing Courses:

Here are the various online courses which available on the Internet.

Udemy’s Digital Marketing Course:

It is one of the best courses available in Udemy. Currently, 171,148+ students have registered in this course. Please check here

Price: ₹830 Original Price ₹12,800
Discount: 94% off

Our best recommend choice is to go for free techniques on youtube:

Complete Facebook Marketing Course

What are the different types of digital marketing?

There are major seven different types of digital marketing which are presently being used everywhere in the world. All the seven categories are mentioned below:

SEM ( Search Engine Marketing )

Search Engine Marketing or SEM is one of the significant things which should be taken care with utmost care in digital marketing. SEM  manages the traffic whether it may be the organic traffic or paid traffic through PPC. However, the traffic is gained from the SEO while SEM manages the traffic.

SEO (Search Engine Optimization)

SEO or Search Engine Optimization is the reason you get the traffic or the viewers to your website. Optimizing the content in the site, building the backlinks, having related keywords will help to increase the page traffic and a lot of viewers come to the website. SEO improves the organic search results.

PPC MARKETING

Paid marketing is known as the PPC marketing which usually means Pay-Per-Click marketing. It is one of the fastest ways to rank high in the organic search results. Each time when your ad is clicked by someone you are then charged with some amount which is why it is known as the pay per click or PPC marketing.

CONTENT MARKETING

Content is king for any website and the online media. Whenever a user goes to a site first, he will find the content. By writing blogs, making videos and images increases the ranking of the website, which helps in the gradual increase in the viewers.

EMAIL MARKETING

For retargeting a customer and doing the rebranding of your company. Email marketing is the best thing, as it behaves to be more customized. When people see the email think this is only for them and no one else gets this opportunity. Marketing through emails helps in targeting individual customer and making them know about the latest things.

SOCIAL MEDIA MARKETING

Social Media Marketing or SMM is a significant thing which no marketer can never ignore. Marketing using Social media involve both paid and unpaid marketing strategy. The aim is to engage as much amount of people as possible and increase the social engagement who can later to turned into the loyal customers.

AFFILIATE MARKETING

Promoting the brand name is essential which we can not ignore. Anyone can be an influencer or Affiliate marketer be that person in social media or any other industry promoting the brand is necessary. The Affiliates marketers promote the brand name with the help of content.

Digital Marketing Courses in principal cities of India:

Let’s look at the Digital marketing courses offered:

  • Introduction to Digital Marketing
  • Creation of Website, Microsite
  • Search Engine Optimisation
  • Fundamentals of AdWords
  • Display Advertising using AdWords
  • Search Advertising & Adwords Tools
  • Advertising on mobile
  • Video Advertising using YouTube
  • Google Analytics
  • Social Media Marketing
  • Web Analytics
  • Shopping Advertising with Google
  • Content and Inbound Marketing
  • Programmatic Buying,
  • Email and Affiliate Marketing

Hence, these are the topics that every digital marketing course should cover. There are various digital marketing courses provide by various digital marketing institutes. You can search in google with the help of the keywords given below to get to the best institute.

Keywords for google search
Digital marketing courses in Pune.
Digital marketing courses in Kolkata.
Digital marketing courses in Mumbai.
Digital marketing courses in Hyderabad.
Digital marketing courses in Ahmedabad.
Digital marketing courses in Chennai(Madras).
Digital marketing courses in Bangalore(Bengaluru).

Note: Select Institute based upon Google Review and Check their Facebook page for their reviews.

The Scope of Digital marketing for Freshers and experienced professionals:

There’s a critical question on everyone’s mind these days, the scope of Digital Marketing in India. Well, it’s quite evident from all those digital advertisements that digital marketing is growing at a never before rate. That should give you your answers.

As experts speak, always go with the statistics and not mere words – this, we will explain to you with all the proofs. So, without further ado, let’s jump to fact-finding.

Digital Marketing is not a new word for all those who are active on the internet. However, Digital marketing has changed the way people view the advertisements. Remember, all those annoying TV commercials, before the advent of digital ads?

Well, thanks to digital marketing, we feast our eyes on visually appealing and insightful businesses.

Earlier, the relevance to which the viewers viewed the ads was quite low. Even the kids’ channels would display detergent ads, which were in no way relevant to them, nor had any value-add or appeal for them.

With the dawn of digital marketing, the aptness of the platforms where the ads are displayed has taken a huge plunge. The trends of digital marketing for the past 14 years has been depicted by way of the graph given below.

Worldwide:

trends worldwide

Courtesy: Google Trends

India:

scope of digital marketing

Courtesy: Google Trends

Take a look at the graph. Observe the increasing trend over the years. That itself should remove your skepticism on the scope of Digital Marketing in the coming years. Look at the graph you can check that the digital marketing wasn’t as trending as it is now until the year 2012. From then on, this field has witnessed massive growth. Now, the graph of digital marketing, both in India as well as across the world has risen to great heights.

If you’re still not satisfied, have a look at the following statistics:

TV Vs. Internet Ad spend:

TV vs Internet ad graph

Courtesy: Kleiner Perkins Internet Trends 2017

The graph has two lines, blue and red; the red line represents the TV Ad spend and the blue line represents the Internet Ad spend on a global plane. It is quite evident that in the year 1995, the amount spent on TV Ads was much higher than that spend on the Internet Ads, where it was almost zero.

Since 2006, the line representing the Internet Ads has taken a sudden leap and crossed the line representing amount spent on TV Ads – this was before 2016. The amount spent on TV ads has been declining day by day, but as can be seen, the amount spent on internet ads has been increased manifold.

Finally, the graph itself is a definite proof of how the ad spent on digital marketing has not only increased but also has taken a better hike than its previous ones. Such is the expenditure on digital marketing. Thus, you can make a safe bet on Digital marketing to reach a better position in the future.

What skills do you need for Digital Marketing:

If you’d like to excel in the field of digital marketing, then you need to possess some basic skills. These skills are supposed to make you stand out from the rest. Initially, there is a specific set of skills that you need to teach in yourself to put yourself in a better position in this field.

  1. Aware of the trends
  2. Good understanding of audience and know what sells
  3. Specific marketing expertise
  4. Content writing skills
  5. Ability to manage tools and technology
  6. Interactive skills
  7. Sales skill
  8. A blend of creativity and analytical skills
  9. Basic design skills
  10. Politeness and patience

What are the different Job Roles and their salaries?

There are multiple job roles in this field. Every job role has its demand and its prerequisites.

Let me introduce you to a few of the job roles that have acquired their fame and have a promising future:

  1. Digital Marketing Executive    3.5 – 4 LPA
  2. Digital Marketing Manager  4.5 – 5 LPA
  3. Content Marketing Manager  5 – 6 LPA
  4. SEO Analyst   2.5 – 3 Lakhs LPA
  5. Social Media Marketing Expert  4 – 4.5 LPA
  6. SEO Executive 2.5 – 3  LPA
  7. Analytics  6.5 – 7 LPA

The salaries mentioned above are just the average salaries. These might differ from place to place. Salaries said to relate to freshers. Experienced professionals will have better wages.

To read in-depth about these job-roles, do go through this article. It’ll give an excellent idea of what’s the role of that particular job.

Is there scope for digital marketing?

Yes, there is a scope of digital marketing which looks quite promising. Digital marketing has taken the world of marketing by a storm and going by the analytics mentioned above; there doesn’t seem to be any stoppage for this shortly.

You’d like to have a career in this field; then I think this is the best time ever. It’s one of the most trending jobs of the day, and the grid is likely to go up, in all probabilities and possibilities.

If digital marketing is your dream job, and you are keen to build the career in the field of digital marketing, start planning now and make your dream come true.

Note:
Some of the standard search errors encountered while searching on google.
dgital marketing
whta is digital marketing
digital marketing what is

8 B2B trends in 2018 to attract more businesses

8 B2B trends in 2018 to attract more businesses

If you’re a firm whose key concentration is B2B, then this B2B trends in 2018 would be something really useful to you. Often we see even after all those continuous efforts, still we lack in making an impact on our business. Attracting more businesses towards our firm becomes a tough nut to crack. Well, if you’re under such a situation, then you are in dire need of a serious upgrade. Check with all the points mentioned below as I’ve picked the best ones for you. If there seems to be a lack in any one of these, do act upon it quickly.

Content and Slides marketing:

b2b trends in 2018

The content marketing has been for a while in the market and I’m pretty sure it’s here to stay. Content writing is the first and primitive most section required for any website that intends to sell services. The respective blogs show their expertise in that particular area. It also attracts the audience or viewers who need information or services from that particular topic. It’s been proven that the services websites with blogs were able to generate 160% more leads than those who failed to maintain one. Content marketing enhances the chances of your brand recognition. You can further read the tips and tricks of content marketing here.

The slides have not been so acclaimed in the market but in my opinion, slides are an easy way to share the information. They are easy, on point, don’t claim much time and most of all slides are interactive. Every other slide you visit you are welcomed by images and short notes rather than those big blog posts that some might be annoyed to read completely. Slides are time-saving and people with less patience or who don’t have enough time in their lives can go with it.

Customization with AI:

b2b trends in 2018

Customize your website with AI. Yes, if you’d like to stay ahead in the race and ahead of your competitors, this is a must. Artificial intelligence is going up and up day by day. AI has the capability to interact with your clients directly and individually. It doesn’t just give vague answers to their query, whereas it understands the situation, analyzes and gives the best possible outcome. This enhances the bond between the firm and the client in the most efficient way.

To add to this, artificial intelligence plays a prominent role in figuring the faults in your website. A few tools that can optimize your website and figure out all the vulnerabilities in it. These tools are quite essential for the small to big scale firms.

Account Based Marketing(ABM):

b2b trends in 2018

If you don’t already know what an account based marketing is, let me help you with it. ABM is a process of client acquisition through specific marketing. Being specific and particular while marketing is always beneficial. Similar is the situation with ABM. In ABM, a customer or client is targeted directly and individual measures are taken to acquire them.

For example, if I am a law firm and would like to attract the mobile giant Samsung as a client, just sending out field specific emails to all such clients won’t do me any good. A certain individual attention needs to be given to show them how important they are to us. How you’re going to take care of their needs with utmost responsibility. That’s what ABM is. It’s like individually catching the particular fish that you need rather than throwing a whole piece of net in anticipation of finding that particular fish in it somewhere.

Leverage LinkedIn:

b2b trends in 2018

LinkedIn, after the acquisition by the software giant, Microsoft is now more popular than ever. B2B businesses have been benefitted the most from this. Through linked in the clients and firms could find each other based upon their requirements. If you’re a firm deal with SaaS, there can be queries you can address on LinkedIn and they’d recognize you. This increases the chances of you having a business with them.

Video and Podcast Marketing:

b2b trends in 2018

Video marketing, though has been for quite some time on the field, has been upgrading ever since. In this generation where everything needs to be in a blink of an eye. Video offers just the facility in sharing the information. Videos are fast, interactive and influential in most of the cases. Attaching a video to your blog also increases the stay time of your visitors.

The podcast is the other kind of media marketing. When you write a content, the viewer might not always be able to read it. As it’s highly impossible for a person to read and do some other job at the similar time. So podcasts offer you the flexibility of doing some other work while understanding the concept.

Implementation of AR:

b2b trends in 2018

Augmented Reality (AR) has been ruling the current real estate world. It’s certainly going to grow much larger than ever. In augmented reality, one needs to turn their camera on and place it to the location where they want to put the product. On the camera, you can see the product is placed at the appropriate location. The dimensions with which it’s said to be made is also accurate.

If you’re a product based company, instead of sending your clients the desired products, you can give them a good view on how it looks. They can sit at home or office and understand how it looks in their respective place. After having a good look they can straightaway place the order. This saves time, effort and stress.

Introduction of Marketing Automation into your business:

b2b trends in 2018

Marketing automation is one another important aspect in marketing these days. Marketing automation is highly required in order to make the work less stressful and more efficient. his automation is said to be used by about 80% of the businesses and is expected to have raised by 51% when compared to the 2014 statistics.

This automation collects the data from the prospects and then you can utilize this data to convey the appropriate information to the respective audience. This has a high relevance rate and the rate of conversion would be substantially higher than any other way. You can customize the automation tools in a way that it sends out the marketing emails or messages occasionally and keeps your audience stuck to you.

You can further read about marketing automation here.

Voice Operated Searches:

b2b trends in 2018

The next big thing that’s going to rule all over the world in a few years.  People who can’t really use their hands in certain situations, tend to use the voice search instead. You must have seen Siri and Google now being so trendy. Out of which, Siri, which was founded in the year 2011 has been used by 66% of the users and Google by 33%. The rate of usage of these voice search engine is expected to rise drastically.

Voice operated searches are expected to be used more than 50% by the end of 2021 which is some great number. This shows the kind of concentration one needs to put on this. So while writing a blog or telling about yourself, do use the keywords that suits the voice search. Read further about this here.

In order to read further about this, do go through this article. and if you’d like to go through the statistics, visit here. For an in-depth statistics, visit this article.

How Blockchain can change the fate of Digital Marketing completely?

How Blockchain can change the fate of Digital Marketing completely?

Blockchain and Digital Marketing – How are these two related? Let’s read about it.

What is blockchain digital marketing?

We are all aware of the fact as to how in the name of digital marketing, our data is left in the air. Our private data is being exposed to external agencies and are we worried? No, not as much as we should be. Recently, even Facebook had to face the brunt for exposing user details out to the public. Hence, your data is not safe even with these reputed giants. So, how would you like it if you were to enjoy the digital world with all your data protected? Wouldn’t you want to see such a kind of change? Well, I definitely would!

In order to deal with such situations and such insecurities, there’s a new concept introduced along with Blockchain. With blockchain, you yourself will be armed to protect your data.

Let’s read further about this probable feature and future of digital marketing.

What exactly is Blockchain?

Blockchain is a source of financial exchange, where transactions are done on a transparent digital level. This allows an enhancement of transparency in the transactions. The blockchain is not trusted by many, because of lack of awareness of the same, but if a proper awareness is created, one would be glad to go with this mode of transaction. The transactions are more transparent and the data can’t be modified, once it is registered in the database.
You can further read about the blockchain here.

What does blockchain have to do with the Digital Marketing?

From all the exposures of personal data out in the public and some firms going to the extent of sharing customers’ personal data with other firms, there’s a dire need for the protection of customer data. Some might be pretty careful about their data, but the same data can be spammed through multiple mediums. Important information can easily be stolen, if proper measures are not taken.
There are two reasons behind using the Blockchain:

  1. The fact that it decentralizes the medium between two parties and allows a smooth and secure transition of payments.
  2. Every payment or transaction made, is always documented and saved. It gives you a clear idea of what transaction has been made and when.

Let’s take an instance from our daily experiences.

In SEM (Search Engine Marketing), Google acts as a middleman between the advertiser and the website. When the advertiser sees the Google logo, he/she gains a sense of trust and starts to invest. Here, Google takes a cut out of the profit. If blockchain comes into the picture, the advertiser doesn’t have to pay Google anything. He/she can consult the website directly without any middlemen and perform his/her transactions through blockchain.

Do we need this change?

Yes, this is the need of the hour – with so much of data being exposed and Google taking advantage of all the profits. Now, the consumers’ details can’t easily be taken out. The concerned website needs to take appropriate permissions. The consumers can even charge the websites for keeping their personal information.

Would you like to leave even a few bucks that rightfully belongs to you? I think, you shouldn’t. This charge will not only benefit you, but will also lead to large firms stepping back from having consumer information. Now, the websites can’t just take your personal information, but they will have to ask for it.

Having blockchain for the digital marketing purposes would go a long way in enhancing the transparency. The users can have a good understanding of all the transactions. These transactions can’t be modified in the database as discussed earlier. This is what exactly most of the firms have been craving for. So, who would deny a profitable and secure transaction system?

How will it impact the current trend?

The current trend as we all know, is run by the search engine giant, Google. Google allows access of all the advertisements to its trusted partners. The advertisers would pay Google and it would, in return, pay the website users for posting their respective advertisements. These advertisements are then portrayed to the viewing audience. The relevancy in this scenario is lesser than what the Blockchain has to offer. The users’ likes would be considered in a wide range and the relevant advertisements would be posted, even though these advertisements might not be completely relevant to the viewers. This decreases the efficiency for which the ads are shown.

However, the case is completely different in the case of Blockchain. In this, you’re not forced to watch any other advertisement that’s displayed. You’ll be taken to a certain platform and from there, multiple options will be displayed. These options can be chosen. You’re not forced to do anything. Here, you will be choosing the ads based on your preference and relevance; the ad will be portrayed to you. For this, you’ll also be paid a certain amount.

What are the measures taken for it?

The Blockchain powered software, BAT, concentrate on taking this ahead. BAT, an abbreviation of Basic Attention Token, is said to be developing a platform, where users or viewers can choose what to see.
Let me take you through the process of how it functions. As a first step, the users are taken to the platform of BAT.

  1. Here, the user can navigate through different advertisements that he/she wants to see.
  2. For the particular advertisement chosen, there’d be a certain amount of money that the viewer would be paid.

This is how the whole process would take place and here, both the websites and the users would tend to benefit. During these times, where even Facebook can’t be trusted, it might be a good option to get over Google’s way of advertising and tread on newer paths.

12 Best SEO plugins for WordPress in 2019

12 Best SEO plugins for WordPress in 2019

Best SEO plugins for WordPress are right here. WordPress tools are the way to make life with WordPress an easy one! One definitely needs to have these plugins in order to have a great experience with WordPress. So, do go through these SEO plugins for WordPress and instantly install these if you don’t have them already!

Download the PDF here for Free: SEO Plugins in WordPress 2019

Why You Need an SEO Plugin for WordPress?

Search Engine Optimisation (SEO) helps make your site rank higher in Google and other web indexes.

While WordPress gives an SEO benevolent setup ideal out the container, there are as yet numerous things that you can do to enhance your SEO, for example, including meta titles, producing XML sitemap, maintaining a strategic distance from copy content, and so forth.

Across the board, SEO Pack encourages you to do every one of these things with a simple to utilize the interface that mixes into your WordPress dashboard.

1. Yoast SEO plugin for WordPress:

This’d probably be the first WordPress plugin that you’d see on every list. No matter where you search, Yoast would be represented to be the best plugin you can have. WordPress is an easy CMS(Content Management System) to deal with. It has a number of features and can accommodate a number of plugins in order to make our task easier. One of those plugins that make the work easier is the Yoast plugin.

Having all that’s needed for you to check for your SEO, Yoast plugin offers you the different ways in which you need look out for all your SEO needs. SEO is the prime factor for any search results on Google. Hence, this can’t be neglected for even a second. Yoast plugin, being the most efficient SEO, has to be placed first in the list.

Download the Plugin

2. All in one SEO Plugin for WordPress:

All in one SEO plugin is one of the popular SEO plugin for WordPress. 40% of wordpress users using All in One SEO Plugin. This is the main competitor for Yoast WordPress SEO Plugin in the market.

Download the Plugin

There are the other plugins like SEOPresser and SEO Ultimate Plus and SEO by Squirrly 

3. Google Keyword Planner:

This is something every professional would know. The free tool offered by the search engine giant itself, Google. What better source can you get the most keyword searched on Google than Google itself. All the history of the most keywords used can be viewed here. You can also see the number of times the keyword has been used.

This is available for free for the advertisers and anyone can take advantage of it. As a content writer, you’ll be able to take grow awareness of which keywords to use and apply. These keywords will tell you the perception in which the people would think while searching for a certain topic.

4. Google XML Sitemaps:

SEO plugins for WordPress

This is another professional SEO tools for the users. This tool is available for free for the writers. This would help your site by making it easy to index on the search engine. This can be done by a special XML sitemap.

As soon as you activate this plugin on your WordPress, you will be automatically mapped which will make it easy for you to index on the search engine. This helps you rank better on the search engines.

5. W3 Total Cache:

You must have known the fact that your WordPress saves the cache in order to load the website more efficiently the next time your visitor visits your website. But having such a plugin might slower your overall website load time in the first time. If the site load time increases, this eventually increases the bounce rate.

The case is completely different with W3 Total Cache. This plugin integrates CDN services to reduce the page load time. Hence, this is a must-have for all the professionals who are looking out in reducing their bounce rates.

6. VaultPress:

SEO plugins for WordPress

With an increase in the number of plugins and contents, there’s a dire need for the professionals to protect the same. These plugins might create a vulnerability for the rest of the plugins and contents.

It creates a real-time backup for your contents and saves you from all the sudden losses occurred. With a subscription, you can also monitor multiple websites at once under a single dashboard.

7. WP Smush:

This is one another free plugin that offers some really good techniques to boost your website. If you’ve been having a slow loading website and thinking to find a way out, then this is it. You can again compress your images in various image formats to go and have a quicker load.

This might seem like not so important one, but trust me, you can witness some substantial change in the site load time. You can compress and optimize the images and the best part is that your picture quality is not lost. So go ahead and download this for a better responsive website.

8. Google Analytics for WordPress by MonsterInsights:

SEO plugins for WordPress

Yes, you might have already seen the Google Analytics and know how useful it is. But the only problem is that you need to go elsewhere and get all the statistics. MonsterInsights makes this easy for you with just an install of a plugin. This freely available plugin allows you to track the bounce rates, site visit time, sources of the visit and many other metrics that are available on the Google Analytics.

You will be able to track all the metrics in one place. Not just that, you can also track them from multiple locations and multiple devices to make your task easier. This is also a must-have plugin for your WordPress needs.

9. BJ Lazy Load:

Well the name itself should’ve hinted you on what plugin it is. This is once again a site that would help you reduce your bounce rate by increasing your load time. Count on this if you’d want to give your viewers a good site loading experience.

Installation of this plugin enables you to load the images that are only available at first glance while visiting the page. Hence do install this tool in order to deliver a better experience to your viewers.

10. Broken Link Checker:

Imagine yourself in a situation, you’re reading a great article and there’s some other information you’re looking for. You see a link that directs you to that particular location. You feel relaxed and click on that particular link and then it shows the link is broken. How would you feel about it? Would you want your customers to have a similar experience?

To get away from this situation, one needs to have the respective plugins and this plugin fills just the criteria. Instead of you having to visit multiple websites and check for the broken links, this checks for you all the broken links from your blogs. This not only saves time but also effort.

11. Social Icons:

SEO plugins for WordPress

What’s the use of writing hundreds of blogs when it doesn’t reach the required audience. To make it public what better site could you find, than the social media itself? Yes, that’s where your post could get ignored or it might go so far that you can have the unexpected results overnight.

This social icons plugin enables you to place the social media icons, so the users can share the blog that they like instantly. It might either be Facebook, Instagram, Twitter or any other social platform. You’ll be able to garner some huge views with an efficient blog post. The best part is that this plugin is available for free.

12. Akismet Anti Spam:

Another free plugin to make your life at WordPress a delightful one! How would you like it if your rivals or the ones that you’re being hated by, send you all these scary reviews? What if they use the inappropriate language? How would you take care of it? Well, this plugin, developed by the developers of WordPress themselves, would help you overcome this trouble.

This plugin which is available for free for personal sites and blogs and paid for the commercial sites enables you to filter out all the spammy comments. It also saves the history of all the spammy comments and shows you right away when asked for.

SEO plugins pdf

These are a few of the most important plugins I’ve come across. There are a few more of these that you can find on this article, that might help every other user and not just the SEO professionals. If you know any other plugins that could make the life of the SEO professionals easier, do let us know in the comments!

What does KPI mean? How do you measure KPI in Digital Marketing?

What does KPI mean? How do you measure KPI in Digital Marketing?

What is and how do I measure KPI? If that’s your question then we’re here to help you out!

KPI is an abbreviation for Key Performance indicator, it’s more like a USP(Unique Selling Point). The only difference is USP indicates the key selling items from a product selling page while KPI gives the information on which metrics to track in order to understand the required growth of your business. Both of these are required to understand the performance of the respective businesses.

There are multiple parameters through which you can measure KPI for a particular firm. Each differs from one another and every business needs to concentrate on the aspects those fits them the best. So let’s see which factors impacts which area and through which one can concentrate upon where to put their concentration upon.

How do you measure KPI?

Your Presence on the Web:

Your presence on the web is quite important for a few companies but not all. For companies that have a major part of their profits relying upon the online sales, need to have a great online presence. But for a few brands that are already well established and are almost a monopoly in the business, don’t really feel the need to have an online presence. They can make their presence rarely and that’d do for them.

Sources and Regions of Traffic:

The sources of traffic are always important for any website. There are certain regions that enjoy certain kind of products. Not every region has the similar need or the similar desire for the same product. The same is the thing with the sources as well. Sources can be really diverse. A conveyor belt can be used by any industry that deals with a large number of products. The same conveyor belt might not be useful for the small-scale industry. Hence this facilitates for the marketing agents or analyzers to draw to narrow their search down.

This gives a wide idea of where their respective market can have a good growth. One could get a glimpse of which sector has the product been able to attract the most. Hence having a good understanding of the sources and regions of traffic is always essential.

Online Campaigns:

Online campaigns can be of various types. Each area of business has their own set and types of campaigning online. These campaigns can either have a great impact on their sales and services or might just have a little to no recognition. Even though there’s a huge amount of recognition, it’s not always the case that the industry would see huge profits. It depends upon their alignment and relevance with the campaign they’re hosting.

In order to be successful in their campaigning efforts, one needs to put their heart and soul into it and understand the future effects of the same. Will there be any use from it? Will it have some good return on investment? If these factors are not considered then you might just be wasting your bucks.

Organic Searches:

This one’s one of the most important factors to consider when you want to understand if you’ve made a name for yourself or not. Organic searches are the ones that have been received from the customers voluntarily. They search for your website and then navigate through the contents of the site. This doesn’t always happen. Most of the time, the contents or the inclusions on a website are seen after one has reached to the website through multiple sources or through redirection. Hence, instead of involuntary navigation, if a person navigates voluntarily then the chances of conversion are pretty high. Hence, one needs to keep a track on this metric, especially the small-scale businesses.

Paid Searches:

Paid searches are essential for the website that think they need to get more viewers than they actually are getting. So, for you to be successful in the market, you need to make a few investments on such searches. In order to be sure, you’re getting the worth of your investment, you need to keep a track on these metrics.

Thought these metrics may not come under KPI, still, this is quite important when you’re in the process of cost-cutting. Every industry needs to cut the inefficient costs in order to put themselves ahead in the race. Cost cutting is one of the next big things that the industries are seeking for. It helps them attract the customers with an affordable product.

Conversions:

The purpose of all these websites, investments and tracking of KPI wouldn’t be required if there’s no conversion. Conversion not only helps the company with the revenue but also attracts a few more prospects. But, these prospects are only attracted, when there’s an efficiency in the work done. So, the company needs to be as efficient as possible.

Conversions keep the organizations going. Conversions are one of the KPI for any organization. This indicator should always be tracked for the better understanding of trends.

Social Interactions:

The world is running on the social media these days. Nothing is more important than having a brand awareness and what could be a better place for it? Social media has transformed the world in a glance. With the introduction of giants like Facebook, Orkut, Instagram etc., the addiction has gone on to some different level.

Taking advantage of this obsession is what one needs to do if they’d like to have a good brand awareness. Brand awareness through social media is the cheapest and most efficient. There’s a dire need of keeping a track on social media metrics. If it’s a KPI for your business? That’s up too you to decide and it ain’t that hard to figure out.

ROI:

Here comes one of those factors that’s a KPI for almost every Industry. Return On Investment, widely known as ROI is the basis of any business’s stability. If you’d like to grow in a world of competition you need to have a good ROI. Good ROI not only influences your company’s position in the market but at the same time, it also builds a reputation for your organization.

With a good ROI, better investments can be made for the development of the organization. New products can be launched. Innovation can be brought into action to try out various options. Hence, one needs to keep a track on the return of investment if they would like to grow in their respective fields. If you’d like to have a good understanding of ROI, do read this article for the tips and tricks in generating a good ROI in 2018-19.

Bottomline:

Though the KPI can change from place to place and situation to situation, still there are a few of these that applies to almost every industry. Do make your choice correctly for the better tracking of your organization’s improvements.

Go through this to understand through examples and templates.