What is Affiliate Marketing? How to generate Affiliate Leads?

What is Affiliate Marketing? How to generate Affiliate Leads?

Suppose you have bought a car or an iPhone or went on a trip and it becomes very difficult to explain to your mom that how you managed everything? That is when the concept of affiliate marketing comes up. And the way to generate affiliate leads where you have no clue how to explain all this. The below article will help you in all the possible ways to understand about Affiliate Marketing more easily.

Affiliate Marketing Definition

Affiliate Marketing is a marketing program which is based on the performance done in the marketplace and the ways to generate Affiliate leads. Usually, the results are always delivered to the merchants or advertiser. The external partners for which the external partners get rewards or the commission. A valid sale or a form of lead which is completed or a user who is using for the free trial and even if the subscriber for the newsletter is all the valid results that merchants get.

The process of sharing the profits from the products sold after marketing for the same is what Affiliate Marketing is about. It is most common on social media these days. In different social media platforms the users that are common, share these links that have been assigned to them. Hence share the profits earned from the sale made.

There wouldn’t be an increase in the price of the product. Price of the product remains the same whereas the profit shared is reduced. If the product is sold for 100 bucks and the profit is 20% then the price of the product remains the same. But the profit of 20% doesn’t completely go to the seller. The seller shares the profit with the marketer and both end up earning.

In the usual process the seller enjoys the full profit, but here, he/she has to pay from the profits obtained. This is a win-win situation as the marketer helped the sale of the product and the seller is rewarding them for the same.

Amazon Associate Program launched the First and the longest running affiliate marketing programming. And it was launched in the year 1996 was symbolized as the longest running affiliate marketing program. It became a model for other companies which they follow. It can even be called as Affiliate Marketing Amazon.

This is one of the various ways of digital marketing. Here’s a look at the Digital Marketing and its scope.

 scope of digital marketing

Challenges faced in Affiliate Marketing

Marketing using Affiliate marketing offers a great opportunity to expand their business. And increase the affiliate leads for the business. Reach a lot of people or audience through their business. Can even easily get new audience or customers through having the partnership.

Tricky or dirty word is what Affiliate marketing is sometimes considered as. While overcoming all these Affiliate Marketing has established itself as the best and viable Customer Acquisition Channel. The Old Affiliated marketing has a lot of Fraud works done. It involves things such as the cookie stuffing, Spamming, SEO black hatting, spyware, brandjacking.

Affiliate marketing is limited and works wisely. Which contents some exciting things such as the coupons, some general websites, sites having awesome deals, referrals for the development businesses.

There are a lot of brands that incorporate themselves in Affiliate Marketing. While in the mid the don’t know if this Affiliate marketing is lifting and increasing their sales or just taking the marketing of the brand down. Ignoring the Affiliated marketing will also result in the downfall of the Brand and the company. Affiliate marketing has become mostly used marketing tactics for them to increase the value of the brand.

How to Become an Affiliate Marketer?

This marketing type isn’t a big deal to sign up for. Let me guide you through the process:

  • You need to sign up or sign in for the respective E-Commerce account
  • Then you need to navigate yourself through the affiliate marketing signup pages like forAmazon Click Here and for Flipkart Click Here
  • Now you will be provided with an affiliate ID and a unique link
  • We can share the links in different mediums.
  • All the purchases that are made using these mediums are counted under your account
  • The seller would then share a certain percentage of the profits and it’s usually up to 12% of the advertising fees

How to earn from Affiliate Marketing?

Are you a beginner and want to know on which factors the Affiliate marketing hugely depends upon:

  • The network for which you have the Affiliate marketing checking the reliability and efficiency of it.
  • While working with the advertisers checking on the levels of commission and the rate of conversions.
  • The time and commitment you are ready to give to your work.
  • The knowledge about the work and the zeal to learn about the work in order to succeed in it.

What are the advantages of Affiliate Marketing?

Usage of Affiliate marketing in present days has increased a lot to increase the affiliate leads. A lot of companies use this method infrequent. It is one of the stress-free as the sellers can sell their products. Without having and bearing and cost of manufacturing and avoiding the responsibility for handling and buying all the stuff and storing them.

Just by knowing how to utilize Affiliate Marketing effectively it will result in getting the profits and incomes that passive and high. The step for this is always keeping an eye on the target and working according to fulfil it. If the business once starts getting profits it will bring you the substantial incomes, from which the work will just increase gradually.

People usually think that Affiliate Marketing gives fast results and most profitable. Whereas in the contrast it takes a lot of time, commitment and willingness to reach that level and get the targeted result.

Going to the office and running the business everytime makes the work even hectic. This helps to monitor everything on the Internet while sitting in a home or anywhere else on your laptops or phones. It gives freedom to work from anywhere it is very much flexible.

Persons having huge social media followings having received a lot of freebies. Those who visit their business sites and the advertising the business here attracts a lot of people which creates an awareness of the brand. If a Website is generic then the options for it is huge and creates an endless possibility to grow easily.

Which social media platforms can I share this on?

You can share these links to multiple accounts and see that the reach maximizes. More the number of reach more is the chances of conversion into a sale. There’s no limit as to which platforms and which media you share this on. At the end of the day, the key goal is to achieve a maximum number of viewers.
So always make sure you have a good reach on your social media pages. If you don’t have enough followers or friends take the help of your friends who might share the link for you. Even if someone else does a share, the link being yours, you’ll be the one receiving the credits and the share. Think out of the box and find ways in which it reaches the most audience.

Being an affiliate marketer isn’t a difficult job as you can see. But using your resources to generate enough publicity is the key. Let me suggest to you a few more foolproof methods garner enough views for your links. Join a number of communities and groups as it will help you in gaining enough people you can circulate it around. If there are around 0.1 million active people in a group, then there’s a high chance at least 10,000 would click it. Out of the 10,000, there’s a good chance about 10 people would make the purchase. This is the process you can follow in a number of different groups that’ll help you in gaining some great deal of profits.

You can also see how different social media channels can be used to boost your sales here.

affiliate marketing using social media

Merchant marketer:

Once you cross this particular stage and would like to take more advantage of this program, you can start merchanting this process by yourself and yes, it’s completely legal and fair. You can go ahead and spread the link towards multiple platforms and the reachability increases by a great deal.
You can start gaining people, especially the ones who have a lot of followers or friends over the social media platforms. Even you can have them share your content and once you get your share of profits, you can share the same with these sub-marketers. A lot of people follow this method. It usually works for the people who don’t have a proper awareness on how the affiliate marketing works.

How to generate leads for affiliate marketing?

Below are some of the effective and applied steps which help in generation of the leads in affiliate marketing.

  • KNOW YOUR TARGET AND AIM IT

    Always have a talk with your team before starting any of the project or a campaign. Talk in details about the results, goals and the metrics and the way to approach it. This is one of the important strategies. Generating the leads and the challenge is when you have met to target and that a particular lead needs. Rather than having some random leads to fill up the position in commission it becomes more important to check whether that lead is helping you out in reaching your goal.
    Most important question pops-up here is why do we need to generate the affiliate leads? Because leads are those people who in near future will be converted into customers. Who will make the required purchases! or take a service from the things you sell.

  • REALIZE YOUR TARGET AUDIENCE

    Realizing the target audience is very important to take your time and see what your business is about? And who are the targeted audience? For example, you have a business in cosmetics then the target will be the women audience as cosmetics is a thing which is mostly used by women. This is how you have to know your target and concentrate mainly on them. Because these leads will only make the purchase or will convert into the customers.
    It will help to the segment to the leads by considering them as partners and they will initially lead to having the profitable business. Understanding the audience and the targeting those only according to your business requirement is the key.

  • OFFERING BONUSES TO CUSTOMER

    Affiliates help in getting a lot of leads to your business website which depends on the prospects generated by you on the website. Providing the customers with bonuses helps to generate more amount of leads which will attract the leads towards your business.
    Initially, this will encourage the customers to bring more customers to the making purchases in your website.
    Sometimes the customers feel that it is very tricky. But while having the bonuses to overcome this Affiliate Royale has made it easy while using the commission tiers. By adding different levels changes in the commission is done. It monitors how much an individual is being paid! and how he can easily access the bonuses while required!

  • HAVE GUEST POSTS

    Guest post is nothing but writing a post on a particular thing that will publish in some other website, not in your own website. This helps a lot in attracting the new prospects to the website. It even helps in reaching a huge number of audience and driving them to your business website.
    In addition to that if you give backlinks to your business website. It will increase the Google rankings in searching SERP or search engine result page.
    Whereas there are various steps to keep in mind while going for guest blogs or posts like

    • Write the contents for the websites which have the active comment section and the social media pages and in which a huge number of audience are active.
    • Give backlinks to your website or the landing page directly which will help enhance the website leads.
  • CAMPAIGNS IN SOCIAL MEDIA

    Social media marketing these days has become one of the key factors. Promoting your brand on different social media platforms will help a lot. Campaigns in social media always connect to tons of people every day while still sticking to the goals of the business.

    • Select those platform which you think will help you in reaching a lot of audience and focus and concentrate on those platforms only.
    • Generate the contents that are shareable easily between the social media platforms. Because the contents which are trending and easy to understand reach a huge number of audience.

    And the important point to remember that all the campaigns that you generate in social media should reach the people and attract them to the business prospects.

How Heat Maps could help to Change Websites Traffic?

How Heat Maps could help to Change Websites Traffic?

In the latest SEO trends, Heat Maps play the crucial role. Based on daily traffic website users clicking positions need to change the designs and button positions. before going this topic do you know what is heatmap?

What’s a Heat Map?

Heat mapping is the determination of the localities within a page where the user movies their cursor or touches their phones. This shows where the user would be intended to place their respective cursor or finger while browsing through. It also lets us determine the localities within the screen that the human brain prompts to go to the most.

Heat Maps

Although it has been a while since the heat maps have been introduced. These have been overlooked for quite some time since it has been founded by Cormac Kinney in the mid-90’s. There hasn’t been a serious thought put in it. But with the inception of data science do you think the heat maps might find its way into the regular metrics? I think so and maybe you would too after understanding its true worth. Here’s how you can add the heatmaps and gauge it yourself.

The Heat maps are usually gauged in three different ways:

  • Hover maps (mouse or finger movement tracking)
  • Scroll maps
  • Click maps

Hover maps provide the basic movements of cursors or fingers across the screen. The heat map is registered in such a way that the areas where the movement is more, a dark red patch can be viewed and in the sections where there isn’t a great deal of activity, green patches can be seen. The same goes for the rest of the maps as well. The only difference is the pattern that these give out. Scrolling and clicking have a different way of appearing on the screen.

If you’d like to read more about each of these briefly, then do visit here.

How can Heat maps help change the mobile websites and the phone UI?

Heat maps help in determining where a user moves their finger or cursor the most. It not only shows the important sections the users browse for but also how the user moves his cursor around involuntarily. So let’s look at the fields these heat maps could impact the most.

Source: digital marketing glossary

Advertisements:

This is the first and foremost thing every website seeks to concentrate upon. The basis of any advertisement driven websites is their efficiency of reach. This can be very well be optimized to reach a wider audience. Still wondering how? Let me tell you.

The section where the heat map is intense is the place one needs to avoid. As this would be the place the user puts their finger on and this obstructs the proper display of the advertisement. The areas at which the screen is being touched or the cursor is moved changes from person to person, especially with respect to their age. A certain section of age might have a different way of moving their fingers. This way, the different ways of using the devices can be categorized accordingly. These specific categories can later be displayed for the advertisements that are more relevant to their ages.

Change in UI:

The user interface can be upgraded in such a manner so as to help the users find it easier to surf through. The designers can make sure they place the appropriate sections in the appropriate locations so as to offer an easy navigation throughout the sections of the page.

For instance, let’s take the advertisement section into consideration. For a left-handed guy, the advertisements displayed on the left section of the pages are harder to see. Whereas the same side would be easier for a right-handed guy. You think how it makes a difference? It makes all the difference in the world as if you’re making an investment, you need to be sure it’s an efficient one! Hence, one needs to make sure that the UI is developed in a way to help the users better.

Accessibility:

The same thing applies to the accessibility part as well. If you can figure out the data for the touch patterns and the sections that are harder to reach, the change in the positioning of these would help in a better accessibility altogether. How can data science help here?

If you observe closely, the touch patterns of the users vary according to the convenience of their finger’s reachability. If the finger doesn’t reach quite well, then there wouldn’t be a full fingerprint over the screen. The partial use of finger shows that the reachability is relatively low. This can go a long way in understanding the positioning of functions. Once these patterns are understood, the data can later be utilized for a better accessibility.

Concentration upon higher ROI sections:

The different parts of a website or the phone’s UI carry a different significance. There are certain sections on the screen that carry a higher importance in terms of generating the revenue. When it comes to the service-providing-website, one needs to make sure all their services are highlighted and displayed to the viewer so as to attract more conversions. For E-Commerce websites, the website needs to place the higher revenue generating products on the more visible and easily navigated sections of the page. Hence, allowing the users enough time to think about the product rather than just wiping down looking at the price.

If you’d like to know how to generate a better ROI, do visit here to get a brief idea.

Predict user behavior:

The heat map helps in understanding the user behaviour and tells us which section and pages to work on. This way the underperforming pages can be concentrated more upon to make them function better. Also, the parts that people have been ignoring on the screen can be noted. Also, there could be a good understanding on which pages the user prefers scrolling down or clicks and proceeds ahead.

Take Away:

Although this hasn’t picked up the pace yet, heat maps are expected to go a long way in customizing the websites. Clubbing up with the appropriate data, patterns can be figured and evaluated to suit the web and user needs in a more efficient manner. With a drastic increase in the number of users day after day, it’s quite important for organizations to count on these statistics for a better performance.

Top 5 Trends for Future Social Media Marketing

Top 5 Trends for Future Social Media Marketing

If you haven’t been online lately, then you might have missed Facebook’s AR feature for its marketplace. This is a new feature introduced by Facebook to attract the users towards its new marketplace feature. Right now, the feature has been, This shows how serious Mark Zuckerberg is in making his marketplace feature a global one. There are top 5 trends for future social media marketing will rule out in 2019-2020

If you’re not really aware of what an Augmented Reality is, then let me explain it to you. Augmented reality is a digital integration of features that reside inside your device but can be portrayed as if they exist in the real time. The digital equipment and features are featured over your phone, and when you place your camera towards the real world scenario, you can get a glimpse on how it’ll be in the real world scenario. If you still haven’t understood it well, let me give you an example of Pokemon Go, where the technology gives you a feeling that you’re catching a pokemon in the real world.

Future Social Media Marketing Trends

1. Automate your Chatbots and leap into the future of social media marketing

The client bolster is a field that has a significant incredible work rate, particularly in India. Keeping in mind the end goal to adapt up to the high time-based compensation rates, the western nation associations depend upon Indian and other eastern nations for these administrations. The client mind officials are paid low here yet at the same time an instalment is an instalment. So as to keep away from this, chatbots with higher scholarly levels are being fused in this field.

future social media marketing

These chatbots are savvy, brisk to answer and they are scarily compassionate. On the off chance that you’ve run over Google’s Duplex, at that point you’ll comprehend what we are discussing. Around 90% of the general population conversing with the bot couldn’t remember it was a bot conversing with them. Thus, there’s a vast degree for AI to assume control over the bots.

So Automate your Chat Messenger will help your business growth.

2. The Biggest social media trend overall is interactive media. So Need to prepare good video related to your products

For some, promoting groups, a lot of their opportunity is given to content advancement. They centre around making blog entries, intelligent recordings, quizzes– these distinctive online encounters to give their intended interest group what they’re searching for at each phase of the voyage.

Be that as it may, once in a while with regards to the advancement stage for those benefits, they come up short on steam.  Here are the five case studies for successful interactive content ideas.

 

3. Create More Original Content with Complete Profiles

Rather than basically sharing substance via web-based networking media, valid on top of things content makers are picking features, photographs and even points in light of social sharing.

More than 50 per cent of individuals find out about breaking news by means of online networking rather than customary news sources, so it attempts into social.

Simply look at BuzzFeed, which cases to have “the most social substance on the planet.” Seventy-five per cent of its perusers searches for content on the site particularly to share. That is the reason it’s critical to compose social-drifting substance, focus on slanting themes, and spotlight on auspicious, applicable news.

4. Get Real Look and Feel Touch with Augmented Reality to take part in the future of social media marketing

Augmented Reality plays a crucial role in future marketing trend.

How Augmented Reality(AR) use for Marketplace?

Facebook & Instagram

facebook augmented reality

Courtesy Facebook

That’s what Facebook has embedded in its marketplace feature. You can experience the devices right in front of you. When you turn the front camera on, you can see yourself wearing those glasses and apparels or caps. Such sophisticated is this feature.

  • IKEA.
  • Lacoste.
  • Tesco.
  • BIC Kids.
  • MTV.
  • New York Times.
  • Patron Tequila.
  • Cadbury.

These brands already used the power of Augmented Reality in their Market.

Mainly Facebook and Apple investing their money to create a new trend in E-Commerce Sector by introducing latest technologies like Augmented Reality ( AR ) & Virtual Reality ( VR ).

Facebook ads can begin to look and feel a touch with additional sort of Augmented area. Corporate Brands declared nowadays that it’ll begin implementing increased augmented reality ads into the News Feed.

These AR ads area unit within the testing part, and users within the U.S.A. are going to be the sole one’s United Nations agency can see them for currently. The new feature permits users to do on the merchandise that area unit publicized through a method just like that of a Snapchat filter. (Facebook bought the increased reality face filter app MSQRD back in 2016, and it’s been adding additional filters directly on the Facebook and traveller camera options.)

In associate degree example, Facebook showed off the new AR and with a try of archangel Kors glasses, however, it is often applied to all or any styles of e-commerce product. Users are going to be able to move with digital versions of fashion accessories, cosmetics, and furnishings before shopping for them through the app. There’s already many big-name stores on board; Sephora, Wayfair, and Pottery Barn area unit a couple of the companies that area unit ready to start out testing this summer.

Shopping for Instagram Stories will be increasing over the months leading up to the vacations further. Last month, Facebook started permitting brands to position stickers on the associate degree Instagram story to link out and let a user purchase the publicized product. solely a couple of choose brands were able to begin exploitation the stickers then, however, the program can begin rolling out globally nowadays.

Facebook is not the first company to connect shopping and augmented reality. In fact, Snapchat pioneered this type of “selfie-commerce,” first with an AR ad for BMW last year. Then this year, Snapchat connected AR lens ads to shopping, letting people click to a checkout page to buy products on display—called “shoppable AR.”

Not only Facebook and Instagram even Pinterest has come up for the online marketing race.  We can even use Pinterest for various branding purpose. It is a kind of Social media platform which is free of cost and allows the users to share, display and showcase other visual elements. You can Pin here anything from cooking tips, to fashion, to fitness etc. everything that you are interested in. It is considered as a very reliable website for all the users. 93% of the purchases are made after taking a look at the product and what Pinterest has to say about it? This is one of the leading growing social media platforms for online marketing.

Apple

Furthermore, online business brands are dashing to offer those iPhone proprietors better approaches to associate, find, and purchase their items with AR innovation.

apple-arkit-2

Recently Apple released AR KIT 2.0 Here is the Demo.

Courtesy Intent GmbH Youtube

5. Influencer Marketing

Influencer promoting can be one intense strategy if done right. To see exactly how great influencer advertising can do to one’s business, influencer promoting gives 11X higher rates of return (ROI) over every single other type of conventional showcasing.

  • Finding Potential Influencers
  • Pitch Them
  • Collaborate to Create Unique Marketing Content
  • Create Unique Experiences

It’s our conviction that better advertising equivalents to better shopping, which prompts development for your business

If any better ways to increase e-commerce business by using Social Media Marketing. Feel free to Comment us.

10 Best Content Marketing Trends for 2019

10 Best Content Marketing Trends for 2019

Here is the content marketing trends, before we going to content marketing trends we need to know basic things.

What is Content Marketing?

If you’re new to this, let me acquaint you with what content marketing actually is. This is a no-brainer. The title itself suggests the complete idea. Hold your horses! Do not get deceived by the simple idea it connotes. There’s a lot more to it than that meets the eye.

How Content Marketing builds your Business?

Content marketing is merely a way of writing blogs with the purpose of attracting more traffic. This traffic eventually goes ahead and attracts the prospects that are essential for building your business. These prospects are the ones that you might be doing business with. Thus, in short, content writing is a way to build your brand and grow your business.

How Content Marketing helps SEO?

content marketing trends

Content Writing. How?
We will take you through…
SEO is nothing but helping your website crawl better on the Google SERPs (Search Engine Result Pages). Initially, you need to write as relevant a content as possible. Understand what the users would usually search for in your particular domain. Write your content in accordance with your keywords and Voila! You’re good to go.
Google will start considering all those keywords and display your page on the SERPs. This leads to a number of clicks to your web page. So that’s how it helps your SEO. For the content marketing tips, do read this article on content marketing tips and tricks.

Why is Content Marketing important for Business?

Content marketing is said to have attracted about 160% of businesses more than the websites that don’t encourage content writing. If you don’t showcase your own expertise, then how will the external parties know of your existence? Similar is the case with the content writing. Content writing is a technique where you show off your skills and expertise in that particular area, that finally leads to the prospects – creating your brand. When you appear constantly on the SERPs, when the prospects search for the same, it definitely grabs their attention. When these prospects are interested enough in the way you do business, they’d be willing to team up with you. That’s how most of the prospects are earned online.
If you’re still not convinced, do go through this article.

What are the Content Marketing Channels?

Once you finish with your content, the next and the foremost step is to promote it on a large scale. This promotion is helpful as then, it would reach a large number of prospects who are looking for services like yours. Do register yourself in the channels mentioned below:

Social Media:

What’s the purpose of all those hours of writing when it doesn’t reach the expected audience? What better location could you find to publicize your article than your very own social media? We know out of all the communities, social media has the highest outreach. Do share your articles on the social media platforms to garner a number of audiences. In order to understand how you can leverage social media for your content marketing, do read this article on social media promotions.

content marketing trends: Social media

Similar Field Communities:

There are a number of communities that are in relevance to your field of expertise. No matter what field you are in, you can always find your own communities. These communities help increase the relevance of your posts.

Guest Blogging:

Guest blogging is yet another way of expanding your business in a short time. Find the website with a better domain authority (DA) than yours and start guest blogging. This will lead the traffic from their website to visit yours and eventually, you’ll see a great increase in your traffic.

Email Campaigns: 

Encourage the viewers to give out their emails in an interactive way to be able to send them more of these. Keep them updated, keep those blogs coming one after the other. Make it interesting to watch. Not everyone is interested in sharing out their personal information, so make them give it out to you by themselves. Such should be your strategy.

YouTube:

Make videos, make them interesting, publish them on YouTube, give out your link. This will eventually gather a huge amount of traffic. Keep interlinking from one media to the other to get a huge flow of traffic.
Out of all these, there’s one important thing that you can never fail to follow. Always get yourself updated with all the new trends in the field.
Here are a few more low key channels you can visit.

What are the content marketing trends for 2018?

content marketing trends: trends

1. Content Remarketing:

If you can invest something on this, then you need to go with this. Content marketing is the way in which you can display the same content that your users were not able to finish. So, the people would have the option to come back and finish the whole article again. This is called content remarketing. This helps the visitors leaving your website to revisit.

2. Podcasts and Embedding Videos:

The latest trend these days that has been taking over the regular blogging is the Podcasts. These podcasts are highly essential for all those people who are busy to read through things. Podcasts help in reading out the whole article that is written in words. This helps the reader to multitask while listening to the same content that he/she has to read.
Embedding videos from YouTube or various other channels helps in easy understanding. This ease of learning attracts a number of people towards your blog. Not just that, one of the ranking factor, duration of a visitor in your website, increases by a great amount, when you successfully make them stick to these videos.

3. Funny and Humorous:

Being funny has always attracted a number of customers. I know I’m not as funny but yeah, I don’t recommend you to be that way. Don’t go hurting people on your quest for being funny. A good laugh always kills off the pressure that you take all day! Hence, be funny for yours and your viewers’ sake!

4. Promotion, Promotion and Promotion:

Keep promoting yourself finding new channels. I can only suggest a handful of these, but you need to find your own communities or locations to promote based upon your field. So, just go ahead and find your niche communities to be able to spread your content across the web.

5. Ambience:

These days people are all about ambience. Would you walk into a restaurant with a bad ambience even though it offers great food? That’s the effect even a website ambience has over the viewers. These days every other website is developing its pages, such that they are more interactive than ever. So, do concentrate on your website’s interactiveness, such the viewers remember the next time they visit your blog.

6. Voice Search:

The next big thing that everyone is aware of! Voice search is the next big thing in the technological advances running around. We can say with surety that this will take over the regular search by a great extent. That’s the kind of predictions the experts have for this. So whenever you write some content, do keep the questions asked as per the perspective of the voice search. This might not be completely essential on this day, but in the future, it’s going to help your viewers a lot with their search.

7. Marketing Automation:

Another way in which you can make your life easier is by using the marketing automation. Marketing automation helps you in doing the jobs that are usually performed by people. Hence, do understand what a marketing automation is and how it helps you in building your marketing strategies – here.

The Evergreen Trends:

There are certain trends that never go out of date. The ones that are listed below are few of those. Never ever even think of neglecting all these factors.

8. Trial and Error:

This is a method that works the best. This needs a lot of patience, but mark my words, this will help you in the long run. Learning from mistakes is the best way to learn anything. The same is the case with this one as well. Keep trying for different techniques and implement them on your website. Some might even give you unexpected results. That’s how you learn to grow your traffic and prospects altogether.

9. Content Repurposing:

You update your blog day after day coming with all the new updates. Have you ever thought what happens to your older blogs? You must have thought about it, but have you really acted upon it? Well, you should. Your older contents are as important as the newer ones. The older content, once they are outdated, are supposed to be looked upon. These updates lead to a better quality and efficiency of your blog. It also shows the kind of effort you’re trying to put and how serious you are about your business.

10. SEO:

If you know the importance of having your website rank top on SERPs, then you’ll know Search Engine Optimization is always essential no matter what year it is. As long as the search engine exists, its optimization is highly necessary to attract enough traffic to your website. So always have your site optimized and ready for the search engine to crawl.

Best tools to improve in content marketing:

content marketing trends: Tools

Content marketing is not just about how you market the content. It is also a cluster of how you write the content. So, let me introduce you (if you don’t know already) to all the tools that can help you in writing and marketing your content efficiently. There are a number of tools that you can utilise for the content writing purpose.

Plugins:

Always have a sight on which Plugins to incorporate on your CMS. If your CMS is WordPress, then find the appropriate plugins to make your job easier and efficient. You can find multiple plugins that can help you out in making your job smooth. There are a number of such plugins, for WordPress, Yoast SEO: helps in your SEO, Backup buddy helps in backing your data while writing. Thus, do acquaint yourself with multiple plugins, but don’t go with too many of them. More plugin slows down your website.

Google trends:

This is one more way to find the most trending topics and putting them up on your website. Trending topics are always the ones that reach a larger audience. The current hot searches will put your site ahead on the results. So, always be aware of the trends, and be ahead of your competitors.

Google Trends

Grammarly

One more widget everyone needs to put on their respective browsers is Grammarly. This widget helps you in working out on your grammar. Bad grammar pulls you down on the results page. Hence, always take care of the grammar upfront.

Buzzsumo:

In order to see which topics to concentrate upon, this would be the best site for you. Buzzsumo shows the statistics on which topic reaches the maximum social sites. Hence, according to these shared statistics, you can create your own content and share them on social media.
You can check demo Click Here

Buffer

Writing a content itself is not enough for your content to reach the masses. You need to take certain marketing precautions as well, to install this plugin to be able to directly share your content on multiple social media sites.

HubSpot

There isn’t just one single thing that HubSpot does. HubSpot is considered to be one of the largest tools to ever exist for your content marketing. It not only helps you with your SEO, but also shows you the analytics that you need to be aware of. These analytics show the different responses to the different things you’ve tried on your content.

Ahrefs:

The other important tool in the field of content writing, Ahref analyzes all the content of your website and gives you your ranking on the internet. It shows the amount of organic traffic that your site attracts. It also has features like showing the progress of your site.

Google Analytics:

Google Analytics is the one site every website user needs to use to understand the statistics. These statistics help you deliver better performances on your website. This analytics also shows which sector your traffic is coming from. You can also have a view at your bounce rate and the duration at which your audience is staying.

Furthermore, if you’d like to have a brief look at tools, do look here.

Content Marketing Success Stories:

Nomadic Matt

content marketing trends: Traveller

A great and impressive travel blog by Matthew Kepnes who has earned a great deal of recognition. This guy is an American Travel expert and has a domain authority of his blog at a whopping 66. That’s quite a great Moz Domain authority for a travel blogger and it isn’t easy to get such an authority. He went on to writing books and managed to become the New York Times best selling author.

An MBA graduate, after traveling to Thailand decided to quit his job. He decided to earn his living by what he loves to do. He has travelled to over 70 countries in his 7 years of traveling. How to Travel the World on $50 a Day: Travel Cheaper, Longer, Smarter is the book that has been critically acclaimed and is said to be an eye opener for all those heavy spending nomads.

Neil Patel:

Image result for neil patel

Source: Wikimedia Commons

The guy about who all the content marketers are aware of. Neil Patel has found his own ways of attracting the traffic through both his conventional and unconventional methodologies. These tricks have helped him create a name for himself in the world of SEO and Content Marketing. Now, he is the founder of multiple well-doing websites and has a great impact on all the digital marketers.
Neil Patel is now worth more than $10M and has been said to have a great impact in the world of digital marketing. So, do follow this guy in order to stay updated on all the things happening around you.

Content marketing trends in various industries:

In the Travel Industry:

content marketing trends: Travel

The travel industry has been reaching new heights in terms of blogging and using its content on various platforms. So, let’s look at how this industry has been upgrading itself in terms of content marketing:

General Blogging:

The usual blogging has been on a hike for a long time and is believed to have a great future as well. These blogs are the way in which people are attracted towards the site. Different people enjoy the travel experiences of these blogs and become loyal customers.

Social Media Short Contents:

The short and sweet tales or quotes posted on social media go a long way in being shared among themselves. These shares are further publicised. This publicising further helps in the brand awareness.

Video Marketing:

Video Marketing is another way of putting the content in the videos and sharing them further. These are short and quick to read. There isn’t much detailed information but the short videos help in a quick understanding. They don’t consume much time and are quick in helping us by giving a brief understanding.

In Commerce Industry:

content marketing trends: Ecommerce

Content on the products:

There has to be certain content on every product description. The way the product sells also depends upon the description of the products. These details should be explained in a way that helps with a good understanding of the customer.

Instagram Description:

Instagram descriptions have always gone a long way in attracting people’s attention. These descriptions, if short and attractive, can keep the audience engaged towards them.

Video Marketing:

The videos of products and apparels give a brief idea on the products. The videos are not just enough, rather the product descriptions on the product page help with an easy understanding of the colour, size and further specifications.

Tweets:

The tweets made on each product also help with the product sales. Tweets are short ways of displaying the content and attracting the customer’s attention in a short time.

Bottomline:

Well, what can I say? There isn’t a page good enough to describe and guide you all about the content marketing. But I think this would be enough for a great start. Understand what it is and start improvising if you’re lacking in any of these. All these tricks have helped me in gathering about 200% of traffic in less than a month. Here’s how even you can improve your blog audience. I’m sure it’d help you the same as well. Have a great time in marketing your content!

What is the Future Scope of Digital Marketing in India

What is the Future Scope of Digital Marketing in India

There are a few crucial tips to know, before talking about the future scope of digital marketing, that are imperative to understand. Let’s have a look.

What is Digital Marketing?

Digital marketing is online marketing of your services or products related to using digital technologies, mainly on the Internet. It includes usage of mobile phones, display of adverts in the social media and other digital mediums like Quora, Medium, and other Sites

What is the work of a digital marketer?

A digital marketer is involved in everything that goes on in the company from the marketing end. Digital marketer has to take care of the company website like the design, functionality. He even has to coordinate with the web developers and designers for the better output. Not just limited to the site:

  • The marketer has to maintain a rapport with the content curators and plan the content strategy, then execute it accordingly. Digital marketer is responsible for the whole content that is supported on the website. The content must be strategized in the right way to obtain the best results.
  • Digital marketer is also responsible for checking that company website can be found easily on the internet whenever somebody is searching for it. So, a digital marketer has to make sure that the SEO works accordingly.
  • Eventually, the most crucial task for which a Digital marketer is present is for e-commerce. Digital marketer has to make sure that the visit in the e-commerce site should convert to the customers and the enhance the online sales.
  • The last one, a digital marketer is responsible for the social media marketing and engaging customers into the posts. Then drag those customers to the official websites.

However, work of the digital marketer is not so simple as it is thought to be, the digital marketer should be an around and have to handle everything that is there in digital branding of the company.

What is the average salary for a digital marketer?

Average salary of a Digital marketer in India starts from 4.5 LPA and can extend up to 12 LPA as the digital marketer is an all-rounder and has to look after all the tasks in the Marketing field, so the salary for the digital marketer is very high in comparison to all other job roles in the digital marketing field.

Online Digital Marketing Courses:

Here are the various online courses which available on the Internet.

Udemy’s Digital Marketing Course:

It is one of the best courses available in Udemy. Currently, 171,148+ students have registered in this course. Please check here

Price: ₹830 Original Price ₹12,800
Discount: 94% off

Our best recommend choice is to go for free techniques on youtube:

Complete Facebook Marketing Course

What are the different types of digital marketing?

There are major seven different types of digital marketing which are presently being used everywhere in the world. All the seven categories are mentioned below:

SEM ( Search Engine Marketing )

Search Engine Marketing or SEM is one of the significant things which should be taken care with utmost care in digital marketing. SEM  manages the traffic whether it may be the organic traffic or paid traffic through PPC. However, the traffic is gained from the SEO while SEM manages the traffic.

SEO (Search Engine Optimization)

SEO or Search Engine Optimization is the reason you get the traffic or the viewers to your website. Optimizing the content in the site, building the backlinks, having related keywords will help to increase the page traffic and a lot of viewers come to the website. SEO improves the organic search results.

PPC MARKETING

Paid marketing is known as the PPC marketing which usually means Pay-Per-Click marketing. It is one of the fastest ways to rank high in the organic search results. Each time when your ad is clicked by someone you are then charged with some amount which is why it is known as the pay per click or PPC marketing.

CONTENT MARKETING

Content is king for any website and the online media. Whenever a user goes to a site first, he will find the content. By writing blogs, making videos and images increases the ranking of the website, which helps in the gradual increase in the viewers.

EMAIL MARKETING

For retargeting a customer and doing the rebranding of your company. Email marketing is the best thing, as it behaves to be more customized. When people see the email think this is only for them and no one else gets this opportunity. Marketing through emails helps in targeting individual customer and making them know about the latest things.

SOCIAL MEDIA MARKETING

Social Media Marketing or SMM is a significant thing which no marketer can never ignore. Marketing using Social media involve both paid and unpaid marketing strategy. The aim is to engage as much amount of people as possible and increase the social engagement who can later to turned into the loyal customers.

AFFILIATE MARKETING

Promoting the brand name is essential which we can not ignore. Anyone can be an influencer or Affiliate marketer be that person in social media or any other industry promoting the brand is necessary. The Affiliates marketers promote the brand name with the help of content.

Digital Marketing Courses in principal cities of India:

Let’s look at the Digital marketing courses offered:

  • Introduction to Digital Marketing
  • Creation of Website, Microsite
  • Search Engine Optimisation
  • Fundamentals of AdWords
  • Display Advertising using AdWords
  • Search Advertising & Adwords Tools
  • Advertising on mobile
  • Video Advertising using YouTube
  • Google Analytics
  • Social Media Marketing
  • Web Analytics
  • Shopping Advertising with Google
  • Content and Inbound Marketing
  • Programmatic Buying,
  • Email and Affiliate Marketing

Hence, these are the topics that every digital marketing course should cover. There are various digital marketing courses provide by various digital marketing institutes. You can search in google with the help of the keywords given below to get to the best institute.

Keywords for google search
Digital marketing courses in Pune.
Digital marketing courses in Kolkata.
Digital marketing courses in Mumbai.
Digital marketing courses in Hyderabad.
Digital marketing courses in Ahmedabad.
Digital marketing courses in Chennai(Madras).
Digital marketing courses in Bangalore(Bengaluru).

Note: Select Institute based upon Google Review and Check their Facebook page for their reviews.

The Scope of Digital marketing for Freshers and experienced professionals:

There’s a critical question on everyone’s mind these days, the scope of Digital Marketing in India. Well, it’s quite evident from all those digital advertisements that digital marketing is growing at a never before rate. That should give you your answers.

As experts speak, always go with the statistics and not mere words – this, we will explain to you with all the proofs. So, without further ado, let’s jump to fact-finding.

Digital Marketing is not a new word for all those who are active on the internet. However, Digital marketing has changed the way people view the advertisements. Remember, all those annoying TV commercials, before the advent of digital ads?

Well, thanks to digital marketing, we feast our eyes on visually appealing and insightful businesses.

Earlier, the relevance to which the viewers viewed the ads was quite low. Even the kids’ channels would display detergent ads, which were in no way relevant to them, nor had any value-add or appeal for them.

With the dawn of digital marketing, the aptness of the platforms where the ads are displayed has taken a huge plunge. The trends of digital marketing for the past 14 years has been depicted by way of the graph given below.

Worldwide:

trends worldwide

Courtesy: Google Trends

India:

scope of digital marketing

Courtesy: Google Trends

Take a look at the graph. Observe the increasing trend over the years. That itself should remove your skepticism on the scope of Digital Marketing in the coming years. Look at the graph you can check that the digital marketing wasn’t as trending as it is now until the year 2012. From then on, this field has witnessed massive growth. Now, the graph of digital marketing, both in India as well as across the world has risen to great heights.

If you’re still not satisfied, have a look at the following statistics:

TV Vs. Internet Ad spend:

TV vs Internet ad graph

Courtesy: Kleiner Perkins Internet Trends 2017

The graph has two lines, blue and red; the red line represents the TV Ad spend and the blue line represents the Internet Ad spend on a global plane. It is quite evident that in the year 1995, the amount spent on TV Ads was much higher than that spend on the Internet Ads, where it was almost zero.

Since 2006, the line representing the Internet Ads has taken a sudden leap and crossed the line representing amount spent on TV Ads – this was before 2016. The amount spent on TV ads has been declining day by day, but as can be seen, the amount spent on internet ads has been increased manifold.

Finally, the graph itself is a definite proof of how the ad spent on digital marketing has not only increased but also has taken a better hike than its previous ones. Such is the expenditure on digital marketing. Thus, you can make a safe bet on Digital marketing to reach a better position in the future.

What skills do you need for Digital Marketing:

If you’d like to excel in the field of digital marketing, then you need to possess some basic skills. These skills are supposed to make you stand out from the rest. Initially, there is a specific set of skills that you need to teach in yourself to put yourself in a better position in this field.

  1. Aware of the trends
  2. Good understanding of audience and know what sells
  3. Specific marketing expertise
  4. Content writing skills
  5. Ability to manage tools and technology
  6. Interactive skills
  7. Sales skill
  8. A blend of creativity and analytical skills
  9. Basic design skills
  10. Politeness and patience

What are the different Job Roles and their salaries?

There are multiple job roles in this field. Every job role has its demand and its prerequisites.

Let me introduce you to a few of the job roles that have acquired their fame and have a promising future:

  1. Digital Marketing Executive    3.5 – 4 LPA
  2. Digital Marketing Manager  4.5 – 5 LPA
  3. Content Marketing Manager  5 – 6 LPA
  4. SEO Analyst   2.5 – 3 Lakhs LPA
  5. Social Media Marketing Expert  4 – 4.5 LPA
  6. SEO Executive 2.5 – 3  LPA
  7. Analytics  6.5 – 7 LPA

The salaries mentioned above are just the average salaries. These might differ from place to place. Salaries said to relate to freshers. Experienced professionals will have better wages.

To read in-depth about these job-roles, do go through this article. It’ll give an excellent idea of what’s the role of that particular job.

Is there scope for digital marketing?

Yes, there is a scope of digital marketing which looks quite promising. Digital marketing has taken the world of marketing by a storm and going by the analytics mentioned above; there doesn’t seem to be any stoppage for this shortly.

You’d like to have a career in this field; then I think this is the best time ever. It’s one of the most trending jobs of the day, and the grid is likely to go up, in all probabilities and possibilities.

If digital marketing is your dream job, and you are keen to build the career in the field of digital marketing, start planning now and make your dream come true.

Note:
Some of the standard search errors encountered while searching on google.
dgital marketing
whta is digital marketing
digital marketing what is

8 B2B trends in 2018 to attract more businesses

8 B2B trends in 2018 to attract more businesses

If you’re a firm whose key concentration is B2B, then this B2B trends in 2018 would be something really useful to you. Often we see even after all those continuous efforts, still we lack in making an impact on our business. Attracting more businesses towards our firm becomes a tough nut to crack. Well, if you’re under such a situation, then you are in dire need of a serious upgrade. Check with all the points mentioned below as I’ve picked the best ones for you. If there seems to be a lack in any one of these, do act upon it quickly.

Content and Slides marketing:

b2b trends in 2018

The content marketing has been for a while in the market and I’m pretty sure it’s here to stay. Content writing is the first and primitive most section required for any website that intends to sell services. The respective blogs show their expertise in that particular area. It also attracts the audience or viewers who need information or services from that particular topic. It’s been proven that the services websites with blogs were able to generate 160% more leads than those who failed to maintain one. Content marketing enhances the chances of your brand recognition. You can further read the tips and tricks of content marketing here.

The slides have not been so acclaimed in the market but in my opinion, slides are an easy way to share the information. They are easy, on point, don’t claim much time and most of all slides are interactive. Every other slide you visit you are welcomed by images and short notes rather than those big blog posts that some might be annoyed to read completely. Slides are time-saving and people with less patience or who don’t have enough time in their lives can go with it.

Customization with AI:

b2b trends in 2018

Customize your website with AI. Yes, if you’d like to stay ahead in the race and ahead of your competitors, this is a must. Artificial intelligence is going up and up day by day. AI has the capability to interact with your clients directly and individually. It doesn’t just give vague answers to their query, whereas it understands the situation, analyzes and gives the best possible outcome. This enhances the bond between the firm and the client in the most efficient way.

To add to this, artificial intelligence plays a prominent role in figuring the faults in your website. A few tools that can optimize your website and figure out all the vulnerabilities in it. These tools are quite essential for the small to big scale firms.

Account Based Marketing(ABM):

b2b trends in 2018

If you don’t already know what an account based marketing is, let me help you with it. ABM is a process of client acquisition through specific marketing. Being specific and particular while marketing is always beneficial. Similar is the situation with ABM. In ABM, a customer or client is targeted directly and individual measures are taken to acquire them.

For example, if I am a law firm and would like to attract the mobile giant Samsung as a client, just sending out field specific emails to all such clients won’t do me any good. A certain individual attention needs to be given to show them how important they are to us. How you’re going to take care of their needs with utmost responsibility. That’s what ABM is. It’s like individually catching the particular fish that you need rather than throwing a whole piece of net in anticipation of finding that particular fish in it somewhere.

Leverage LinkedIn:

b2b trends in 2018

LinkedIn, after the acquisition by the software giant, Microsoft is now more popular than ever. B2B businesses have been benefitted the most from this. Through linked in the clients and firms could find each other based upon their requirements. If you’re a firm deal with SaaS, there can be queries you can address on LinkedIn and they’d recognize you. This increases the chances of you having a business with them.

Video and Podcast Marketing:

b2b trends in 2018

Video marketing, though has been for quite some time on the field, has been upgrading ever since. In this generation where everything needs to be in a blink of an eye. Video offers just the facility in sharing the information. Videos are fast, interactive and influential in most of the cases. Attaching a video to your blog also increases the stay time of your visitors.

The podcast is the other kind of media marketing. When you write a content, the viewer might not always be able to read it. As it’s highly impossible for a person to read and do some other job at the similar time. So podcasts offer you the flexibility of doing some other work while understanding the concept.

Implementation of AR:

b2b trends in 2018

Augmented Reality (AR) has been ruling the current real estate world. It’s certainly going to grow much larger than ever. In augmented reality, one needs to turn their camera on and place it to the location where they want to put the product. On the camera, you can see the product is placed at the appropriate location. The dimensions with which it’s said to be made is also accurate.

If you’re a product based company, instead of sending your clients the desired products, you can give them a good view on how it looks. They can sit at home or office and understand how it looks in their respective place. After having a good look they can straightaway place the order. This saves time, effort and stress.

Introduction of Marketing Automation into your business:

b2b trends in 2018

Marketing automation is one another important aspect in marketing these days. Marketing automation is highly required in order to make the work less stressful and more efficient. his automation is said to be used by about 80% of the businesses and is expected to have raised by 51% when compared to the 2014 statistics.

This automation collects the data from the prospects and then you can utilize this data to convey the appropriate information to the respective audience. This has a high relevance rate and the rate of conversion would be substantially higher than any other way. You can customize the automation tools in a way that it sends out the marketing emails or messages occasionally and keeps your audience stuck to you.

You can further read about marketing automation here.

Voice Operated Searches:

b2b trends in 2018

The next big thing that’s going to rule all over the world in a few years.  People who can’t really use their hands in certain situations, tend to use the voice search instead. You must have seen Siri and Google now being so trendy. Out of which, Siri, which was founded in the year 2011 has been used by 66% of the users and Google by 33%. The rate of usage of these voice search engine is expected to rise drastically.

Voice operated searches are expected to be used more than 50% by the end of 2021 which is some great number. This shows the kind of concentration one needs to put on this. So while writing a blog or telling about yourself, do use the keywords that suits the voice search. Read further about this here.

In order to read further about this, do go through this article. and if you’d like to go through the statistics, visit here. For an in-depth statistics, visit this article.